Golflehti
Kansikuva Golflehti 2024

Golflehti

Golflehti is Finland’s biggest exercise and sports magazine that golf enthusiasts enjoy reading. The magazine is read very actively, and its advertisements have a high awareness rate. Golflehti’s readers have purchasing power and are well-educated. A typical readers is an executive or senior officer, who is often in charge of purchases in the company they represent. He is also engaged in a variety of other activities.

Issues per year

4 issues per year

Otavamedia Oy Consumer magazines Sport, pools and games
Golf Hobbies Well-to-do NRS Exercise Sport Leisure time

Timetables

Issue Issue Booking Date Material Date Themes and info
1 6.3.2024 2.2.2024 14.2.2024 Instruments and equipment.
2 8.5.2024 5.4.2024 17.4.2024 Domestic golf summer.
3 26.6.2024 24.5.2024 5.6.2024 Golf tourism.
4 23.10.2024 20.9.2024 2.10.2024 Winter training, many forms of golf.

Ei aikatauluja vuodelle 2025.

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 434 x 280 mm 4 mm 9 950 €
2/1 landscape 1. Spread 434 x 280 mm 4 mm 10 560 €
2/1 landscape 2. Spread 434 x 280 mm 4 mm 10 560 €
1/1 portrait Not specified 217 x 280 mm 4 mm 5 940 €
1/1 portrait 2. Cover 217 x 280 mm 4 mm 6 900 €
1/1 portrait 3. Cover 217 x 280 mm 4 mm 6 900 €
takakansi portrait Back cover 217 x 250 mm 4 mm 6 900 €
1/2 portrait Not specified 106 x 280 mm 4 mm 3 670 €
1/2 landscape Not specified 217 x 138 mm 4 mm 3 670 €
1/4 portrait Not specified 42 x 250 mm 4 mm 2 140 €
1/4 landscape Not specified 195 x 57 mm 4 mm 2 140 €
1/4 square Not specified 95 x 125 mm 4 mm 2 140 €
*) size without marginal Prices valid until 31.12.2024
Size

217 x 280 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.

ICC profile

Technical information

yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
Prices valid until 31.12.2024
Size

217 x 280 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.

ICC profile

Technical information

yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024

Readers

Readers
153 000
Total reach
167 000
How many times read
1,8
Minutes of reading
47 min
Source: NRS 2023
Gender
Source: NRS 2023
Audience in digital and print
Source: NRS 2023
Age
Source: NRS 2023
Municipality type
Source: NRS 2023
Education
Source: NRS 2023
Gross household income, daily purchases
Source: NRS 2023

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 39 59 670
Men 49 61 93 330
Native language Finnish 95 96 146 880
Swedish 5 4 6 120
Age 15-24 y 13 7 10 710
25-34 y 14 14 21 420
35-44 y 14 13 19 890
45-54 y 14 15 22 950
55-64 y 16 19 29 070
65+ y 29 33 50 490
Gender + age Female 15-29 years 10 5 7 650
Female 30-49 years 14 10 15 300
Female 50+ years 28 24 36 720
Male 15-29 years 10 8 12 240
Male 30-49 years 14 18 27 540
Male 50+ years 24 35 53 550
Household position Lives at home with parents 7 4 6 120
Lives alone 28 22 33 660
Lives with spouse 37 43 65 790
Lives with spouse and children 24 26 39 780
Single parent 2 2 3 060
Other 3 2 3 060
Grandchildren under 18 years of age Yes 21 25 38 250
No 38 42 64 260
No answer (under 45 year olds) 41 33 50 490
Education Elementary school 5 2 3 060
Secondary school 7 4 6 120
Vocational 28 18 27 540
High school 14 9 13 770
University of Applied Sciences 19 22 33 660
University 27 43 65 790
Something else 2 2 3 060
Decision-maker in grocery purchases Yes 93 94 143 820
No 7 6 9 180
Can not say 1 0 0
Use of glasses or contact lenses Yes 67 70 107 100
No 33 30 45 900
Size of the household 1 pers 28 21 32 130
2 pers 38 46 70 380
3 pers 14 13 19 890
4 pers 12 13 19 890
5+ pers 7 7 10 710
Household income (gross) Below 20 000 € /y 11 4 6 120
20 000 - 35 000 € /y 19 9 13 770
35 001 - 50 000 € /y 20 16 24 480
50 001 - 85 000 € /y 22 26 39 780
85 001 - 100 000 € /y 7 14 21 420
Over 100 000 € /y 9 22 33 660
Dont want to tell 5 4 6 120
Cant say / No answer 7 4 6 120
Family with kids Yes 32 31 47 430
No 68 69 105 570
Pets in household Cat 17 14 21 420
Dog 26 25 38 250
Some other pet 5 5 7 650
No pets 59 61 93 330
Health services used in the household Public health services 85 80 122 400
Employer - funded health care services 49 55 84 150
Private, self-funded healthcare services 39 44 67 320
Private health insurance services 22 30 45 900
No health care 1 1 1 530
Can not say 1 1 1 530
Housing Apartment 32 32 48 960
Row house or semi-detached house 15 17 26 010
Detached house 47 47 71 910
Farm 4 3 4 590
Something else 1 1 1 530
Can not say 0 0 0
Ownership of housing Owner-occupied residence 76 83 126 990
Rented residence 20 14 21 420
Right of residence apartment 2 2 3 060
Something else 1 1 1 530
Can not say 1 0 0
Cottage or holiday home in regular use Yes 40 46 70 380
No 59 52 79 560
Can not say 1 1 1 530
Number of cars in household One car 45 45 68 850
Two cars 32 35 53 550
Three or more cars 10 9 13 770
No car 14 11 16 830
Type of car, if buying now New 22 32 48 960
Used 67 60 91 800
Company car 4 5 7 650
Leasing (personal) 8 12 18 360
Shared car 2 2 3 060
Doesn't use a car 8 5 7 650
Can not say 5 6 9 180
Advertising ban at the door / mailbox Yes 24 24 36 720
No 76 76 116 280
Can not say 1 0 0
Using AdBlocker or similar application Yes 19 18 27 540
No 76 79 120 870
Can not say 5 3 4 590
Type of municipality (7 class) Greater Helsinki 19 29 44 370
Turku or Tampere 8 7 10 710
Oulu 4 5 7 650
70 000 - 150 000 inhabitants town 13 14 21 420
Urban municipality 27 29 44 370
Conurbation 16 10 15 300
Countryside 13 7 10 710
Source: NRS 2023
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 15 20 30 600
5-6 days a week 4 7 10 710
1-4 days a week 26 29 44 370
Monthly 24 22 33 660
Rarely 23 19 29 070
Never 7 3 4 590
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 21 24 36 720
5-6 days a week 5 6 9 180
1-4 days a week 19 20 30 600
Monthly 15 18 27 540
Rarely 24 26 39 780
Never 14 6 9 180
Can not say 1 1 1 530
The frequency of reading: Print newspapers or afternoon papers Daily 30 39 59 670
5-6 days a week 4 4 6 120
1-4 days a week 23 21 32 130
Monthly 13 11 16 830
Rarely 21 22 33 660
Never 7 3 4 590
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 67 102 510
5-6 days a week 9 6 9 180
1-4 days a week 16 14 21 420
Monthly 6 8 12 240
Rarely 9 4 6 120
Never 6 1 1 530
Can not say 0 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 5 7 650
5-6 days a week 4 3 4 590
1-4 days a week 44 44 67 320
Monthly 17 19 29 070
Rarely 20 20 30 600
Never 9 8 12 240
Can not say 1 1 1 530
The frequency of watching: Free online TV services Daily 15 15 22 950
5-6 days a week 9 11 16 830
1-4 days a week 30 34 52 020
Monthly 23 21 32 130
Rarely 15 12 18 360
Never 7 7 10 710
Can not say 1 0 0
The frequency of watching: Pay TV and streaming services Daily 16 17 26 010
5-6 days a week 10 11 16 830
1-4 days a week 22 23 35 190
Monthly 10 12 18 360
Rarely 11 11 16 830
Never 31 26 39 780
Can not say 0 0 0
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 45 50 76 500
5-6 days a week 9 10 15 300
1-4 days a week 19 20 30 600
Monthly 11 11 16 830
Rarely 12 8 12 240
Never 3 1 1 530
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 35 39 59 670
5-6 days a week 12 14 21 420
1-4 days a week 22 25 38 250
Monthly 11 11 16 830
Rarely 12 7 10 710
Never 7 4 6 120
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 22 22 33 660
5-6 days a week 7 10 15 300
1-4 days a week 16 17 26 010
Monthly 13 15 22 950
Rarely 26 25 38 250
Never 16 11 16 830
Can not say 1 1 1 530
The frequency of listening: Programs of commercial radio channels Daily 16 18 27 540
5-6 days a week 10 9 13 770
1-4 days a week 21 24 36 720
Monthly 14 15 22 950
Rarely 21 20 30 600
Never 16 12 18 360
Can not say 1 1 1 530
The frequency of listening: Podcasts Daily 4 3 4 590
5-6 days a week 3 4 6 120
1-4 days a week 9 10 15 300
Monthly 13 13 19 890
Rarely 28 27 41 310
Never 41 41 62 730
Can not say 2 2 3 060
User frequency and following: Social media Daily 57 54 82 620
5-6 days a week 7 8 12 240
1-4 days a week 8 9 13 770
Monthly 3 3 4 590
Rarely 6 5 7 650
Never 19 20 30 600
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 9 13 770
5-6 days a week 5 4 6 120
1-4 days a week 11 11 16 830
Monthly 8 9 13 770
Rarely 22 23 35 190
Never 40 43 65 790
Can not say 1 1 1 530
User frequency: Instant messaging Daily 68 71 108 630
5-6 days a week 9 8 12 240
1-4 days a week 10 10 15 300
Monthly 3 2 3 060
Rarely 3 1 1 530
Never 8 7 10 710
Can not say 0 0 0
Source: NRS 2023
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 14 15 22 950
Partially agree 44 40 61 200
Partially disagree 30 32 48 960
Completely disagree 10 12 18 360
Can not say 2 1 1 530
I prefer domestic products Completely agree 32 32 48 960
Partially agree 55 56 85 680
Partially disagree 10 10 15 300
Completely disagree 1 1 1 530
Can not say 1 1 1 530
I consciously make responsible choices in my consumption Completely agree 18 15 22 950
Partially agree 55 58 88 740
Partially disagree 20 21 32 130
Completely disagree 5 4 6 120
Can not say 2 2 3 060
When shopping, quality is more important to me than price Completely agree 23 26 39 780
Partially agree 58 59 90 270
Partially disagree 16 13 19 890
Completely disagree 2 1 1 530
Can not say 2 1 1 530
I usually choose the cheapest option Completely agree 11 8 12 240
Partially agree 46 42 64 260
Partially disagree 35 40 61 200
Completely disagree 6 8 12 240
Can not say 1 1 1 530
In my circle of friends, I am often the first to try new things Completely agree 5 7 10 710
Partially agree 25 26 39 780
Partially disagree 38 40 61 200
Completely disagree 25 21 32 130
Can not say 7 6 9 180
I prefer local shops and services Completely agree 27 26 39 780
Partially agree 57 59 90 270
Partially disagree 13 12 18 360
Completely disagree 2 1 1 530
Can not say 1 1 1 530
In my opinion, money is for consumption and not for saving Completely agree 5 6 9 180
Partially agree 36 36 55 080
Partially disagree 46 46 70 380
Completely disagree 11 11 16 830
Can not say 2 2 3 060
I often take advantage of discount and campaign prices in my purchases Completely agree 35 34 52 020
Partially agree 51 52 79 560
Partially disagree 11 10 15 300
Completely disagree 3 4 6 120
Can not say 1 1 1 530
I want to see advertising targeted to me based on my online behavior Completely agree 4 4 6 120
Partially agree 26 27 41 310
Partially disagree 32 32 48 960
Completely disagree 33 34 52 020
Can not say 5 4 6 120
When I want a certain brand of product, the price doesn't matter Completely agree 8 9 13 770
Partially agree 31 36 55 080
Partially disagree 38 36 55 080
Completely disagree 22 18 27 540
Can not say 1 1 1 530
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 12 18 360
Partially agree 51 51 78 030
Partially disagree 23 27 41 310
Completely disagree 7 8 12 240
Can not say 3 2 3 060
Ecology is an important purchase reason for me Completely agree 15 12 18 360
Partially agree 52 52 79 560
Partially disagree 24 28 42 840
Completely disagree 7 6 9 180
Can not say 3 2 3 060
I prefer well-known brands Completely agree 11 15 22 950
Partially agree 56 55 84 150
Partially disagree 24 23 35 190
Completely disagree 6 5 7 650
Can not say 2 2 3 060
Source: NRS 2023
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 20 30 600
Quite positively 64 63 96 390
Quite negatively 15 12 18 360
Very negative 3 2 3 060
Can not say 4 3 4 590
Magazines Very positive 14 19 29 070
Quite positively 63 63 96 390
Quite negatively 15 13 19 890
Very negative 4 2 3 060
Can not say 5 3 4 590
Free and local newspapers Very positive 25 32 48 960
Quite positively 57 55 84 150
Quite negatively 10 7 10 710
Very negative 3 2 3 060
Can not say 5 5 7 650
Newspaper/Magazine websites or applications Very positive 7 11 16 830
Quite positively 47 46 70 380
Quite negatively 28 29 44 370
Very negative 9 8 12 240
Can not say 8 6 9 180
Social media (Facebook, Instagram etc.) Very positive 5 6 9 180
Quite positively 35 35 53 550
Quite negatively 32 32 48 960
Very negative 15 16 24 480
Can not say 12 11 16 830
Blogs Very positive 3 4 6 120
Quite positively 27 26 39 780
Quite negatively 27 28 42 840
Very negative 14 15 22 950
Can not say 27 28 42 840
Newsletters to email Very positive 2 2 3 060
Quite positively 17 18 27 540
Quite negatively 35 35 53 550
Very negative 44 43 65 790
Can not say 2 1 1 530
Other websites Very positive 3 5 7 650
Quite positively 40 41 62 730
Quite negatively 34 34 52 020
Very negative 12 12 18 360
Can not say 10 7 10 710
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 8 12 18 360
Quite positively 48 50 76 500
Quite negatively 28 26 39 780
Very negative 12 11 16 830
Can not say 3 2 3 060
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 8 12 240
Quite positively 36 37 56 610
Quite negatively 34 33 50 490
Very negative 19 17 26 010
Can not say 6 5 7 650
Home delivered advertisements and catalogues Very positive 20 22 33 660
Quite positively 49 47 71 910
Quite negatively 16 16 24 480
Very negative 12 11 16 830
Can not say 4 3 4 590
Out-of-home advertising Very positive 12 15 22 950
Quite positively 54 57 87 210
Quite negatively 22 19 29 070
Very negative 7 4 6 120
Can not say 6 4 6 120
Source: NRS 2023
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 15 19 29 070
Partially agree 62 63 96 390
Partially disagree 11 10 15 300
Completely disagree 4 2 3 060
Can not say 7 6 9 180
I experience pampering moments with magazines Completely agree 8 7 10 710
Partially agree 42 42 64 260
Partially disagree 27 28 42 840
Completely disagree 12 12 18 360
Can not say 10 10 15 300
A professional magazine keeps me up to date on professional matters Completely agree 20 26 39 780
Partially agree 50 51 78 030
Partially disagree 12 10 15 300
Completely disagree 5 4 6 120
Can not say 12 9 13 770
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 32 48 960
Partially agree 50 54 82 620
Partially disagree 7 6 9 180
Completely disagree 3 1 1 530
Can not say 9 7 10 710
Finnish magazines offer reliable comparisons and tests Completely agree 14 15 22 950
Partially agree 54 57 87 210
Partially disagree 15 14 21 420
Completely disagree 3 3 4 590
Can not say 14 10 15 300
Finnish magazines offer reliable product recommendations Completely agree 9 10 15 300
Partially agree 55 58 88 740
Partially disagree 18 19 29 070
Completely disagree 3 2 3 060
Can not say 15 12 18 360
Finnish magazines are of high quality Completely agree 21 23 35 190
Partially agree 60 60 91 800
Partially disagree 10 11 16 830
Completely disagree 2 2 3 060
Can not say 7 5 7 650
I follow important magazines on social media Completely agree 7 8 12 240
Partially agree 25 22 33 660
Partially disagree 25 25 38 250
Completely disagree 35 38 58 140
Can not say 8 7 10 710
I read important magazines from cover to cover Completely agree 18 16 24 480
Partially agree 34 39 59 670
Partially disagree 28 27 41 310
Completely disagree 15 13 19 890
Can not say 5 4 6 120
Ads are part of the content of the magazine Completely agree 10 12 18 360
Partially agree 54 60 91 800
Partially disagree 24 20 30 600
Completely disagree 7 4 6 120
Can not say 5 3 4 590
Ads in magazines make new things familiar Completely agree 11 11 16 830
Partially agree 56 57 87 210
Partially disagree 21 21 32 130
Completely disagree 7 6 9 180
Can not say 6 4 6 120
I have applied for additional information about the journal advertised product, eg. Online Completely agree 13 13 19 890
Partially agree 39 41 62 730
Partially disagree 24 24 36 720
Completely disagree 18 16 24 480
Can not say 6 5 7 650
I have purchased products based on the ad in magazine Completely agree 10 11 16 830
Partially agree 36 36 55 080
Partially disagree 27 27 41 310
Completely disagree 22 21 32 130
Can not say 6 5 7 650
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 13 19 890
Partially agree 47 46 70 380
Partially disagree 22 26 39 780
Completely disagree 13 11 16 830
Can not say 4 4 6 120
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 10 15 300
Partially agree 30 28 42 840
Partially disagree 28 30 45 900
Completely disagree 27 28 42 840
Can not say 6 5 7 650
I rely on product recommendations from bloggers and tubers Completely agree 2 2 3 060
Partially agree 19 15 22 950
Partially disagree 33 32 48 960
Completely disagree 33 39 59 670
Can not say 14 13 19 890
Source: NRS 2023
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 15 22 950
Newspapers 14 16 24 480
Magazine websites 7 11 16 830
Newspaper websites 7 10 15 300
Blogs 2 1 1 530
Social media 12 12 18 360
Other websites 42 48 73 440
Television 10 10 15 300
Radio 1 1 1 530
Direct mail 10 10 15 300
None of these 40 34 52 020
Information sources, consumer electronics and information technology Print magazines 15 18 27 540
Newspapers 19 23 35 190
Magazine websites 10 13 19 890
Newspaper websites 9 12 18 360
Blogs 5 5 7 650
Social media 23 23 35 190
Other websites 50 52 79 560
Television 17 14 21 420
Radio 3 2 3 060
Direct mail 36 37 56 610
None of these 16 13 19 890
Information sources, beauty care and cosmetics Print magazines 18 19 29 070
Newspapers 8 11 16 830
Magazine websites 9 9 13 770
Newspaper websites 5 7 10 710
Blogs 8 7 10 710
Social media 25 20 30 600
Other websites 16 14 21 420
Television 12 12 18 360
Radio 2 1 1 530
Direct mail 16 17 26 010
None of these 47 49 74 970
Information sources, travel Print magazines 17 21 32 130
Newspapers 15 20 30 600
Magazine websites 10 14 21 420
Newspaper websites 9 11 16 830
Blogs 10 12 18 360
Social media 31 33 50 490
Other websites 48 59 90 270
Television 16 16 24 480
Radio 3 3 4 590
Direct mail 10 10 15 300
None of these 29 19 29 070
Information sources, style and fashion Print magazines 24 27 41 310
Newspapers 14 17 26 010
Magazine websites 12 14 21 420
Newspaper websites 7 9 13 770
Blogs 9 9 13 770
Social media 32 29 44 370
Other websites 34 35 53 550
Television 17 17 26 010
Radio 1 1 1 530
Direct mail 25 23 35 190
None of these 30 31 47 430
Information sources, building and renovating Print magazines 20 22 33 660
Newspapers 16 18 27 540
Magazine websites 9 13 19 890
Newspaper websites 7 10 15 300
Blogs 6 7 10 710
Social media 20 19 29 070
Other websites 33 37 56 610
Television 18 17 26 010
Radio 2 2 3 060
Direct mail 28 27 41 310
None of these 32 29 44 370
Information sources, food, cooking and baking Print magazines 37 42 64 260
Newspapers 28 31 47 430
Magazine websites 20 22 33 660
Newspaper websites 17 22 33 660
Blogs 14 16 24 480
Social media 38 38 58 140
Other websites 34 32 48 960
Television 28 30 45 900
Radio 6 4 6 120
Direct mail 26 28 42 840
None of these 13 13 19 890
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 8 12 240
Newspapers 12 15 22 950
Magazine websites 3 4 6 120
Newspaper websites 5 5 7 650
Blogs 1 1 1 530
Social media 10 8 12 240
Other websites 24 24 36 720
Television 11 10 15 300
Radio 2 2 3 060
Direct mail 17 17 26 010
None of these 52 53 81 090
Information sources, decorating and furniture purchases Print magazines 24 27 41 310
Newspapers 16 18 27 540
Magazine websites 11 14 21 420
Newspaper websites 7 9 13 770
Blogs 8 9 13 770
Social media 26 24 36 720
Other websites 31 35 53 550
Television 18 19 29 070
Radio 1 1 1 530
Direct mail 30 30 45 900
None of these 27 26 39 780
Information sources, saving and investing Print magazines 9 12 18 360
Newspapers 10 12 18 360
Magazine websites 6 9 13 770
Newspaper websites 9 12 18 360
Blogs 6 8 12 240
Social media 16 15 22 950
Other websites 30 35 53 550
Television 6 6 9 180
Radio 3 3 4 590
Direct mail 3 2 3 060
None of these 49 41 62 730
Information sources, health and wellbeing products / services Print magazines 14 15 22 950
Newspapers 15 16 24 480
Magazine websites 7 9 13 770
Newspaper websites 6 8 12 240
Blogs 5 5 7 650
Social media 21 20 30 600
Other websites 37 39 59 670
Television 12 12 18 360
Radio 2 3 4 590
Direct mail 17 18 27 540
None of these 38 37 56 610
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 14 21 420
Newspapers 19 22 33 660
Magazine websites 7 9 13 770
Newspaper websites 8 10 15 300
Blogs 5 4 6 120
Social media 22 21 32 130
Other websites 41 44 67 320
Television 13 13 19 890
Radio 1 2 3 060
Direct mail 31 29 44 370
None of these 29 28 42 840
Source: NRS 2023
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 30 45 900
Well-being and health 53 53 81 090
Charity work 14 13 19 890
Self development 32 38 58 140
Celebrities 15 12 18 360
Fishing 17 23 35 190
Beauty care and cosmetics 16 16 24 480
Literature 27 23 35 190
Domestic and foreign news 55 65 99 450
Domestic travel 34 36 55 080
Culture 32 33 50 490
Crafts 26 12 18 360
Nature and going outdoor 53 54 82 620
Hunting 10 12 18 360
Style and fashion 22 25 38 250
Music and concerts 35 30 45 900
Going on summer cottage 30 31 47 430
Local affairs 56 53 81 090
Computer/console/mobile playing 16 12 18 360
Politics 40 52 79 560
Gardening and plants 33 26 39 780
Building and renovating 39 44 67 320
Food and drink 40 52 79 560
Cooking, baking, recipes 40 39 59 670
Investment 23 37 56 610
Decorating 31 32 48 960
Economic and finances 36 51 78 030
Travelling abroad 36 52 79 560
Sports, exercising 46 68 104 040
Sailing, boating 11 15 22 950
Consumer electronics and information technology 23 30 45 900
Environmental matters 33 34 52 020
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 3 4 6 120
Buying an apartment 11 14 21 420
Home renovation 29 32 48 960
Buying a car 25 30 45 900
Buying a boat 3 5 7 650
None of these 50 42 64 260
Purchases in the last 12 months Furniture and furnishings 42 48 73 440
Repair and construction products 40 48 73 440
Domestic appliances 39 44 67 320
Electronics or IT products 50 55 84 150
Cars 18 21 32 130
Clothing and footwear 82 84 128 520
Eyeglasses, contact lenses or sunglasses 35 40 61 200
Sports clothing, footwear or equipment 60 67 102 510
Saving or investing products or services 26 37 56 610
Cosmetics and beauty products 45 46 70 380
Mobile phones 31 34 52 020
Travels 37 50 76 500
Products and services for health and well-being 58 63 96 390
None of the above 2 2 3 060
Intentions to purchase within 12 months Furniture and furnishings 29 29 44 370
Repair and construction products 36 43 65 790
Domestic appliances 20 21 32 130
Electronics or IT products 28 31 47 430
Cars 14 17 26 010
Clothing and footwear 65 68 104 040
Eyeglasses, contact lenses or sunglasses 27 30 45 900
Sports clothing, footwear or equipment 43 49 74 970
Saving or investing products or services 22 31 47 430
Cosmetics and beauty products 36 35 53 550
Mobile phones 16 15 22 950
Travels 41 55 84 150
Products and services for health and well-being 46 47 71 910
None of the above 7 4 6 120
Will consider switching over the next 12 months Bank 7 8 12 240
Insurance company 10 12 18 360
electric company 18 20 30 600
Internet Connection 8 7 10 710
Phone-subscription 12 14 21 420
None of the above 47 47 71 910
Can not say 19 16 24 480
Uses of extra money Magazines, books, movies 17 19 29 070
Eating, drinking, partying in a restaurant 32 37 56 610
Exercise hobbies and equipment 26 33 50 490
Cultural events (e.g. concerts, theater, festivals) 33 36 55 080
Renovation, decoration 25 28 42 840
Health services and one's own well-being 21 19 29 070
Travelling 40 54 82 620
Entertainment electronics and information technology equipment, mobile phones 16 16 24 480
Clothes, shoes and bags 23 24 36 720
Home services (cleaning and other housekeeping services) 6 9 13 770
Car, boat, motorcycle 13 13 19 890
Cosmetics and beauty care 10 10 15 300
Saving, investing 46 56 85 680
Other 8 6 9 180
There is no extra money after mandatory expenses 8 5 7 650
Can not say 3 2 3 060
Source: NRS 2023

Contact info

Media sales

  • Mediamyynti Otavamedia
  • yrityspalvelu@otavamedia.fi
Media

Publisher

  • Otavamedia Oy

Publisher

  • Otavamedia Oy

Päätoimittaja

  • Jere Jaakkola
 

Address

  • Uudenmaankatu 10
  • 00120 Helsinki

Postal address

  • Uudenmaankatu 10
  • 00015 Otavamedia

Phone

Email