IS Urheilulehti
Kansikuva IS Urheilulehti 2024

IS Urheilulehti

Urheilulehti is an accurate and passionate expert in sports, providing its readers once a week with the best stories from fields and tracks, as well as from outside them. The magazine is known for its in-depth personal stories, behind-the-scenes reports on top sports, uncompromising analyses and, of course, classic seasonal guides, with four copies appearing alongside 51 standard numbers in 2024. Urheilulehti has its own correspondents in the U.S. and continental Europe. They'll tell you what's going on in the world of NHL and international football, for example. The readers of the magazine are exceptionally committed to the product, and know that what is discussed in sport in Finland and elsewhere is guaranteed to be found in Urheilulehti.

Issues per year

51 issues per year


Timetables

Issue Issue Booking Date Material Date Themes and info
1 5.1.2024 22.12.2023 27.12.2023
2 11.1.2024 2.1.2024 3.1.2024
3 18.1.2024 9.1.2024 10.1.2024
4 25.1.2024 16.1.2024 17.1.2024 Rally
5 1.2.2024 23.1.2024 24.1.2024
6 8.2.2024 30.1.2024 31.1.2024
7 15.2.2024 6.2.2024 7.2.2024
8 22.2.2024 13.2.2024 14.2.2024 Formula 1
9 29.2.2024 20.2.2024 21.2.2024
10 7.3.2024 27.2.2024 28.2.2024
11 14.3.2024 5.3.2024 6.3.2024
12 21.3.2024 12.3.2024 13.3.2024
13 28.3.2024 19.3.2024 20.3.2024
14 5.4.2024 26.3.2024 27.3.2024
15 11.4.2024 2.4.2024 3.4.2024
16 18.4.2024 9.4.2024 10.4.2024 Finnish baseball
17 25.4.2024 16.4.2024 17.4.2024
18 3.5.2024 23.4.2024 24.4.2024
19 10.5.2024 30.4.2024 30.4.2024 Ice Hockey World Championships
20 16.5.2024 7.5.2024 8.5.2024
21 23.5.2024 14.5.2024 15.5.2024
22 30.5.2024 21.5.2024 22.5.2024
23 6.6.2024 28.5.2024 29.5.2024
24 13.6.2024 4.6.2024 5.6.2024
25 20.6.2024 11.6.2024 12.6.2024
26 27.6.2024 18.6.2024 19.6.2024
27 4.7.2024 25.6.2024 26.6.2024
28 11.7.2024 2.7.2024 3.7.2024
29 18.7.2024 9.7.2024 10.7.2024 Olympic Games
30 25.7.2024 16.7.2024 17.7.2024
31 1.8.2024 23.7.2024 24.7.2024
32 8.8.2024 30.7.2024 31.7.2024
33 15.8.2024 6.8.2024 7.8.2024
34 22.8.2024 13.8.2024 14.8.2024
35 29.8.2024 20.8.2024 21.8.2024
36 5.9.2024 27.8.2024 28.8.2024
37 12.9.2024 3.9.2024 4.9.2024
38 19.9.2024 10.9.2024 11.9.2024
39 26.9.2024 17.9.2024 18.9.2024
40 3.10.2024 24.9.2024 25.9.2024 NHL
41 10.10.2024 1.10.2024 2.10.2024
42 17.10.2024 8.10.2024 9.10.2024
43 24.10.2024 15.10.2024 16.10.2024
44 31.10.2024 22.10.2024 23.10.2024
45 7.11.2024 29.10.2024 30.10.2024
46 14.11.2024 5.11.2024 6.11.2024
47 21.11.2024 12.11.2024 13.11.2024
48 28.11.2024 19.11.2024 20.11.2024
49 5.12.2024 26.11.2024 27.11.2024
50 12.12.2024 3.12.2024 4.12.2024
51 - 52 19.12.2024 10.12.2024 11.12.2024

Ei aikatauluja vuodelle 2025.

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1/1 portrait Not specified 230 x 297 mm 5 mm 4 488 €
1/1 portrait Page 2 230 x 297 mm 5 mm 4 948 €
1/1 portrait Back cover 230 x 272 mm 5 mm 5 177 €
1/2 portrait Not specified 112 x 297 mm 5 mm 2 589 €
1/2 landscape Not specified 230 x 146 mm 5 mm 2 589 €
1/4 portrait Not specified 56 x 297 mm 5 mm 2 129 €
1/4 landscape Not specified 230 x 73 mm 5 mm 2 129 €
1/4 square Not specified 112 x 146 mm 5 mm 2 129 €
*) size without marginal Prices valid until 31.12.2024
Size

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Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
Prices valid until 31.12.2024
Size

230 x 297 mm

Printing method

0

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.

ICC profile

Technical information

Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.

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Prices valid until 31.12.2024
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Readers

Readers
64 000
Total reach
How many times read
2,3
Minutes of reading
64 min
Source: NRS 2023
Gender
Source: NRS 2023
Audience in digital and print
Source: NRS 2023
Age
Source: NRS 2023
Municipality type
Source: NRS 2023
Education
Source: NRS 2023
Gross household income, daily purchases
Source: NRS 2023

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 14 8 960
Men 49 86 55 040
Native language Finnish 95 99 63 360
Swedish 5 1 640
Age 15-24 y 13 5 3 200
25-34 y 14 8 5 120
35-44 y 14 21 13 440
45-54 y 14 20 12 800
55-64 y 16 18 11 520
65+ y 29 28 17 920
Gender + age Female 15-29 years 10 1 640
Female 30-49 years 14 4 2 560
Female 50+ years 28 9 5 760
Male 15-29 years 10 7 4 480
Male 30-49 years 14 33 21 120
Male 50+ years 24 46 29 440
Household position Lives at home with parents 7 3 1 920
Lives alone 28 23 14 720
Lives with spouse 37 40 25 600
Lives with spouse and children 24 28 17 920
Single parent 2 3 1 920
Other 3 2 1 280
Grandchildren under 18 years of age Yes 21 24 15 360
No 38 42 26 880
No answer (under 45 year olds) 41 34 21 760
Education Elementary school 5 5 3 200
Secondary school 7 4 2 560
Vocational 28 28 17 920
High school 14 12 7 680
University of Applied Sciences 19 21 13 440
University 27 29 18 560
Something else 2 1 640
Decision-maker in grocery purchases Yes 93 92 58 880
No 7 8 5 120
Can not say 1 0 0
Use of glasses or contact lenses Yes 67 68 43 520
No 33 32 20 480
Size of the household 1 pers 28 21 13 440
2 pers 38 42 26 880
3 pers 14 14 8 960
4 pers 12 14 8 960
5+ pers 7 8 5 120
Household income (gross) Below 20 000 € /y 11 6 3 840
20 000 - 35 000 € /y 19 15 9 600
35 001 - 50 000 € /y 20 18 11 520
50 001 - 85 000 € /y 22 30 19 200
85 001 - 100 000 € /y 7 10 6 400
Over 100 000 € /y 9 12 7 680
Dont want to tell 5 6 3 840
Cant say / No answer 7 2 1 280
Family with kids Yes 32 33 21 120
No 68 67 42 880
Pets in household Cat 17 14 8 960
Dog 26 23 14 720
Some other pet 5 6 3 840
No pets 59 63 40 320
Health services used in the household Public health services 85 80 51 200
Employer - funded health care services 49 58 37 120
Private, self-funded healthcare services 39 42 26 880
Private health insurance services 22 25 16 000
No health care 1 1 640
Can not say 1 0 0
Housing Apartment 32 30 19 200
Row house or semi-detached house 15 17 10 880
Detached house 47 49 31 360
Farm 4 3 1 920
Something else 1 0 0
Can not say 0 0 0
Ownership of housing Owner-occupied residence 76 83 53 120
Rented residence 20 14 8 960
Right of residence apartment 2 2 1 280
Something else 1 1 640
Can not say 1 0 0
Cottage or holiday home in regular use Yes 40 44 28 160
No 59 55 35 200
Can not say 1 1 640
Number of cars in household One car 45 50 32 000
Two cars 32 30 19 200
Three or more cars 10 11 7 040
No car 14 9 5 760
Type of car, if buying now New 22 24 15 360
Used 67 70 44 800
Company car 4 4 2 560
Leasing (personal) 8 13 8 320
Shared car 2 1 640
Doesn't use a car 8 4 2 560
Can not say 5 5 3 200
Advertising ban at the door / mailbox Yes 24 23 14 720
No 76 76 48 640
Can not say 1 0 0
Using AdBlocker or similar application Yes 19 20 12 800
No 76 74 47 360
Can not say 5 5 3 200
Type of municipality (7 class) Greater Helsinki 19 21 13 440
Turku or Tampere 8 8 5 120
Oulu 4 7 4 480
70 000 - 150 000 inhabitants town 13 16 10 240
Urban municipality 27 25 16 000
Conurbation 16 14 8 960
Countryside 13 9 5 760
Source: NRS 2023
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 15 26 16 640
5-6 days a week 4 8 5 120
1-4 days a week 26 46 29 440
Monthly 24 13 8 320
Rarely 23 7 4 480
Never 7 0 0
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 21 25 16 000
5-6 days a week 5 7 4 480
1-4 days a week 19 27 17 280
Monthly 15 15 9 600
Rarely 24 23 14 720
Never 14 4 2 560
Can not say 1 0 0
The frequency of reading: Print newspapers or afternoon papers Daily 30 46 29 440
5-6 days a week 4 5 3 200
1-4 days a week 23 27 17 280
Monthly 13 9 5 760
Rarely 21 12 7 680
Never 7 1 640
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 65 41 600
5-6 days a week 9 7 4 480
1-4 days a week 16 13 8 320
Monthly 6 3 1 920
Rarely 9 10 6 400
Never 6 2 1 280
Can not say 0 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 5 3 200
5-6 days a week 4 5 3 200
1-4 days a week 44 54 34 560
Monthly 17 14 8 960
Rarely 20 18 11 520
Never 9 4 2 560
Can not say 1 0 0
The frequency of watching: Free online TV services Daily 15 17 10 880
5-6 days a week 9 9 5 760
1-4 days a week 30 34 21 760
Monthly 23 22 14 080
Rarely 15 13 8 320
Never 7 4 2 560
Can not say 1 0 0
The frequency of watching: Pay TV and streaming services Daily 16 17 10 880
5-6 days a week 10 10 6 400
1-4 days a week 22 23 14 720
Monthly 10 10 6 400
Rarely 11 11 7 040
Never 31 29 18 560
Can not say 0 0 0
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 45 55 35 200
5-6 days a week 9 9 5 760
1-4 days a week 19 20 12 800
Monthly 11 7 4 480
Rarely 12 7 4 480
Never 3 2 1 280
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 35 42 26 880
5-6 days a week 12 11 7 040
1-4 days a week 22 26 16 640
Monthly 11 8 5 120
Rarely 12 10 6 400
Never 7 3 1 920
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 22 23 14 720
5-6 days a week 7 9 5 760
1-4 days a week 16 22 14 080
Monthly 13 13 8 320
Rarely 26 24 15 360
Never 16 9 5 760
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 16 20 12 800
5-6 days a week 10 13 8 320
1-4 days a week 21 21 13 440
Monthly 14 15 9 600
Rarely 21 21 13 440
Never 16 11 7 040
Can not say 1 0 0
The frequency of listening: Podcasts Daily 4 5 3 200
5-6 days a week 3 3 1 920
1-4 days a week 9 11 7 040
Monthly 13 14 8 960
Rarely 28 27 17 280
Never 41 38 24 320
Can not say 2 2 1 280
User frequency and following: Social media Daily 57 54 34 560
5-6 days a week 7 8 5 120
1-4 days a week 8 10 6 400
Monthly 3 3 1 920
Rarely 6 5 3 200
Never 19 19 12 160
Can not say 0 1 640
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 9 5 760
5-6 days a week 5 4 2 560
1-4 days a week 11 10 6 400
Monthly 8 7 4 480
Rarely 22 26 16 640
Never 40 43 27 520
Can not say 1 1 640
User frequency: Instant messaging Daily 68 66 42 240
5-6 days a week 9 10 6 400
1-4 days a week 10 9 5 760
Monthly 3 6 3 840
Rarely 3 2 1 280
Never 8 6 3 840
Can not say 0 2 1 280
Source: NRS 2023
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 14 11 7 040
Partially agree 44 44 28 160
Partially disagree 30 29 18 560
Completely disagree 10 14 8 960
Can not say 2 2 1 280
I prefer domestic products Completely agree 32 29 18 560
Partially agree 55 58 37 120
Partially disagree 10 10 6 400
Completely disagree 1 2 1 280
Can not say 1 1 640
I consciously make responsible choices in my consumption Completely agree 18 15 9 600
Partially agree 55 54 34 560
Partially disagree 20 25 16 000
Completely disagree 5 4 2 560
Can not say 2 2 1 280
When shopping, quality is more important to me than price Completely agree 23 26 16 640
Partially agree 58 61 39 040
Partially disagree 16 12 7 680
Completely disagree 2 1 640
Can not say 2 0 0
I usually choose the cheapest option Completely agree 11 9 5 760
Partially agree 46 45 28 800
Partially disagree 35 37 23 680
Completely disagree 6 8 5 120
Can not say 1 2 1 280
In my circle of friends, I am often the first to try new things Completely agree 5 7 4 480
Partially agree 25 29 18 560
Partially disagree 38 39 24 960
Completely disagree 25 21 13 440
Can not say 7 5 3 200
I prefer local shops and services Completely agree 27 27 17 280
Partially agree 57 57 36 480
Partially disagree 13 14 8 960
Completely disagree 2 1 640
Can not say 1 0 0
In my opinion, money is for consumption and not for saving Completely agree 5 6 3 840
Partially agree 36 40 25 600
Partially disagree 46 44 28 160
Completely disagree 11 9 5 760
Can not say 2 1 640
I often take advantage of discount and campaign prices in my purchases Completely agree 35 31 19 840
Partially agree 51 54 34 560
Partially disagree 11 12 7 680
Completely disagree 3 3 1 920
Can not say 1 1 640
I want to see advertising targeted to me based on my online behavior Completely agree 4 3 1 920
Partially agree 26 25 16 000
Partially disagree 32 34 21 760
Completely disagree 33 35 22 400
Can not say 5 3 1 920
When I want a certain brand of product, the price doesn't matter Completely agree 8 10 6 400
Partially agree 31 32 20 480
Partially disagree 38 38 24 320
Completely disagree 22 18 11 520
Can not say 1 2 1 280
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 12 7 680
Partially agree 51 51 32 640
Partially disagree 23 29 18 560
Completely disagree 7 7 4 480
Can not say 3 2 1 280
Ecology is an important purchase reason for me Completely agree 15 10 6 400
Partially agree 52 52 33 280
Partially disagree 24 31 19 840
Completely disagree 7 6 3 840
Can not say 3 1 640
I prefer well-known brands Completely agree 11 13 8 320
Partially agree 56 58 37 120
Partially disagree 24 22 14 080
Completely disagree 6 5 3 200
Can not say 2 1 640
Source: NRS 2023
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 12 7 680
Quite positively 64 67 42 880
Quite negatively 15 16 10 240
Very negative 3 2 1 280
Can not say 4 2 1 280
Magazines Very positive 14 13 8 320
Quite positively 63 66 42 240
Quite negatively 15 16 10 240
Very negative 4 3 1 920
Can not say 5 3 1 920
Free and local newspapers Very positive 25 25 16 000
Quite positively 57 62 39 680
Quite negatively 10 9 5 760
Very negative 3 2 1 280
Can not say 5 2 1 280
Newspaper/Magazine websites or applications Very positive 7 6 3 840
Quite positively 47 49 31 360
Quite negatively 28 30 19 200
Very negative 9 10 6 400
Can not say 8 6 3 840
Social media (Facebook, Instagram etc.) Very positive 5 4 2 560
Quite positively 35 34 21 760
Quite negatively 32 34 21 760
Very negative 15 18 11 520
Can not say 12 10 6 400
Blogs Very positive 3 2 1 280
Quite positively 27 26 16 640
Quite negatively 27 26 16 640
Very negative 14 19 12 160
Can not say 27 26 16 640
Newsletters to email Very positive 2 1 640
Quite positively 17 20 12 800
Quite negatively 35 31 19 840
Very negative 44 46 29 440
Can not say 2 2 1 280
Other websites Very positive 3 2 1 280
Quite positively 40 46 29 440
Quite negatively 34 35 22 400
Very negative 12 11 7 040
Can not say 10 6 3 840
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 8 10 6 400
Quite positively 48 48 30 720
Quite negatively 28 30 19 200
Very negative 12 10 6 400
Can not say 3 2 1 280
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 7 4 480
Quite positively 36 39 24 960
Quite negatively 34 33 21 120
Very negative 19 16 10 240
Can not say 6 5 3 200
Home delivered advertisements and catalogues Very positive 20 17 10 880
Quite positively 49 56 35 840
Quite negatively 16 16 10 240
Very negative 12 9 5 760
Can not say 4 3 1 920
Out-of-home advertising Very positive 12 13 8 320
Quite positively 54 57 36 480
Quite negatively 22 20 12 800
Very negative 7 6 3 840
Can not say 6 4 2 560
Source: NRS 2023
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 15 12 7 680
Partially agree 62 68 43 520
Partially disagree 11 10 6 400
Completely disagree 4 5 3 200
Can not say 7 5 3 200
I experience pampering moments with magazines Completely agree 8 5 3 200
Partially agree 42 43 27 520
Partially disagree 27 30 19 200
Completely disagree 12 11 7 040
Can not say 10 11 7 040
A professional magazine keeps me up to date on professional matters Completely agree 20 23 14 720
Partially agree 50 55 35 200
Partially disagree 12 10 6 400
Completely disagree 5 4 2 560
Can not say 12 8 5 120
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 34 21 760
Partially agree 50 53 33 920
Partially disagree 7 7 4 480
Completely disagree 3 2 1 280
Can not say 9 5 3 200
Finnish magazines offer reliable comparisons and tests Completely agree 14 12 7 680
Partially agree 54 62 39 680
Partially disagree 15 13 8 320
Completely disagree 3 3 1 920
Can not say 14 9 5 760
Finnish magazines offer reliable product recommendations Completely agree 9 8 5 120
Partially agree 55 58 37 120
Partially disagree 18 18 11 520
Completely disagree 3 3 1 920
Can not say 15 12 7 680
Finnish magazines are of high quality Completely agree 21 18 11 520
Partially agree 60 65 41 600
Partially disagree 10 9 5 760
Completely disagree 2 2 1 280
Can not say 7 5 3 200
I follow important magazines on social media Completely agree 7 5 3 200
Partially agree 25 26 16 640
Partially disagree 25 31 19 840
Completely disagree 35 33 21 120
Can not say 8 5 3 200
I read important magazines from cover to cover Completely agree 18 16 10 240
Partially agree 34 38 24 320
Partially disagree 28 27 17 280
Completely disagree 15 15 9 600
Can not say 5 4 2 560
Ads are part of the content of the magazine Completely agree 10 9 5 760
Partially agree 54 53 33 920
Partially disagree 24 28 17 920
Completely disagree 7 7 4 480
Can not say 5 2 1 280
Ads in magazines make new things familiar Completely agree 11 6 3 840
Partially agree 56 58 37 120
Partially disagree 21 26 16 640
Completely disagree 7 6 3 840
Can not say 6 5 3 200
I have applied for additional information about the journal advertised product, eg. Online Completely agree 13 9 5 760
Partially agree 39 46 29 440
Partially disagree 24 27 17 280
Completely disagree 18 15 9 600
Can not say 6 3 1 920
I have purchased products based on the ad in magazine Completely agree 10 7 4 480
Partially agree 36 33 21 120
Partially disagree 27 36 23 040
Completely disagree 22 20 12 800
Can not say 6 5 3 200
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 9 5 760
Partially agree 47 48 30 720
Partially disagree 22 28 17 920
Completely disagree 13 12 7 680
Can not say 4 3 1 920
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 5 3 200
Partially agree 30 26 16 640
Partially disagree 28 33 21 120
Completely disagree 27 29 18 560
Can not say 6 7 4 480
I rely on product recommendations from bloggers and tubers Completely agree 2 1 640
Partially agree 19 16 10 240
Partially disagree 33 34 21 760
Completely disagree 33 38 24 320
Can not say 14 11 7 040
Source: NRS 2023
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 13 8 320
Newspapers 14 14 8 960
Magazine websites 7 8 5 120
Newspaper websites 7 7 4 480
Blogs 2 2 1 280
Social media 12 12 7 680
Other websites 42 55 35 200
Television 10 10 6 400
Radio 1 2 1 280
Direct mail 10 10 6 400
None of these 40 31 19 840
Information sources, consumer electronics and information technology Print magazines 15 17 10 880
Newspapers 19 20 12 800
Magazine websites 10 11 7 040
Newspaper websites 9 10 6 400
Blogs 5 6 3 840
Social media 23 19 12 160
Other websites 50 54 34 560
Television 17 17 10 880
Radio 3 3 1 920
Direct mail 36 36 23 040
None of these 16 13 8 320
Information sources, beauty care and cosmetics Print magazines 18 10 6 400
Newspapers 8 8 5 120
Magazine websites 9 7 4 480
Newspaper websites 5 4 2 560
Blogs 8 3 1 920
Social media 25 12 7 680
Other websites 16 12 7 680
Television 12 11 7 040
Radio 2 2 1 280
Direct mail 16 13 8 320
None of these 47 60 38 400
Information sources, travel Print magazines 17 17 10 880
Newspapers 15 14 8 960
Magazine websites 10 9 5 760
Newspaper websites 9 9 5 760
Blogs 10 7 4 480
Social media 31 23 14 720
Other websites 48 54 34 560
Television 16 16 10 240
Radio 3 2 1 280
Direct mail 10 11 7 040
None of these 29 27 17 280
Information sources, style and fashion Print magazines 24 15 9 600
Newspapers 14 13 8 320
Magazine websites 12 9 5 760
Newspaper websites 7 8 5 120
Blogs 9 4 2 560
Social media 32 20 12 800
Other websites 34 32 20 480
Television 17 17 10 880
Radio 1 2 1 280
Direct mail 25 22 14 080
None of these 30 42 26 880
Information sources, building and renovating Print magazines 20 21 13 440
Newspapers 16 19 12 160
Magazine websites 9 10 6 400
Newspaper websites 7 9 5 760
Blogs 6 5 3 200
Social media 20 14 8 960
Other websites 33 38 24 320
Television 18 19 12 160
Radio 2 3 1 920
Direct mail 28 28 17 920
None of these 32 30 19 200
Information sources, food, cooking and baking Print magazines 37 33 21 120
Newspapers 28 30 19 200
Magazine websites 20 20 12 800
Newspaper websites 17 20 12 800
Blogs 14 11 7 040
Social media 38 28 17 920
Other websites 34 33 21 120
Television 28 29 18 560
Radio 6 6 3 840
Direct mail 26 29 18 560
None of these 13 14 8 960
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 5 3 200
Newspapers 12 11 7 040
Magazine websites 3 3 1 920
Newspaper websites 5 6 3 840
Blogs 1 0 0
Social media 10 6 3 840
Other websites 24 27 17 280
Television 11 9 5 760
Radio 2 2 1 280
Direct mail 17 14 8 960
None of these 52 52 33 280
Information sources, decorating and furniture purchases Print magazines 24 19 12 160
Newspapers 16 15 9 600
Magazine websites 11 9 5 760
Newspaper websites 7 7 4 480
Blogs 8 4 2 560
Social media 26 15 9 600
Other websites 31 30 19 200
Television 18 19 12 160
Radio 1 2 1 280
Direct mail 30 29 18 560
None of these 27 33 21 120
Information sources, saving and investing Print magazines 9 10 6 400
Newspapers 10 9 5 760
Magazine websites 6 7 4 480
Newspaper websites 9 9 5 760
Blogs 6 5 3 200
Social media 16 13 8 320
Other websites 30 39 24 960
Television 6 5 3 200
Radio 3 3 1 920
Direct mail 3 4 2 560
None of these 49 44 28 160
Information sources, health and wellbeing products / services Print magazines 14 8 5 120
Newspapers 15 14 8 960
Magazine websites 7 4 2 560
Newspaper websites 6 5 3 200
Blogs 5 3 1 920
Social media 21 13 8 320
Other websites 37 37 23 680
Television 12 11 7 040
Radio 2 2 1 280
Direct mail 17 14 8 960
None of these 38 46 29 440
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 11 7 040
Newspapers 19 20 12 800
Magazine websites 7 6 3 840
Newspaper websites 8 8 5 120
Blogs 5 4 2 560
Social media 22 15 9 600
Other websites 41 47 30 080
Television 13 13 8 320
Radio 1 2 1 280
Direct mail 31 29 18 560
None of these 29 31 19 840
Source: NRS 2023
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 36 23 040
Well-being and health 53 42 26 880
Charity work 14 11 7 040
Self development 32 22 14 080
Celebrities 15 13 8 320
Fishing 17 22 14 080
Beauty care and cosmetics 16 4 2 560
Literature 27 22 14 080
Domestic and foreign news 55 55 35 200
Domestic travel 34 35 22 400
Culture 32 24 15 360
Crafts 26 10 6 400
Nature and going outdoor 53 60 38 400
Hunting 10 10 6 400
Style and fashion 22 7 4 480
Music and concerts 35 32 20 480
Going on summer cottage 30 33 21 120
Local affairs 56 58 37 120
Computer/console/mobile playing 16 21 13 440
Politics 40 44 28 160
Gardening and plants 33 25 16 000
Building and renovating 39 39 24 960
Food and drink 40 46 29 440
Cooking, baking, recipes 40 28 17 920
Investment 23 24 15 360
Decorating 31 13 8 320
Economic and finances 36 36 23 040
Travelling abroad 36 41 26 240
Sports, exercising 46 90 57 600
Sailing, boating 11 9 5 760
Consumer electronics and information technology 23 33 21 120
Environmental matters 33 31 19 840
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 3 3 1 920
Buying an apartment 11 12 7 680
Home renovation 29 31 19 840
Buying a car 25 29 18 560
Buying a boat 3 5 3 200
None of these 50 46 29 440
Purchases in the last 12 months Furniture and furnishings 42 31 19 840
Repair and construction products 40 43 27 520
Domestic appliances 39 44 28 160
Electronics or IT products 50 55 35 200
Cars 18 20 12 800
Clothing and footwear 82 81 51 840
Eyeglasses, contact lenses or sunglasses 35 33 21 120
Sports clothing, footwear or equipment 60 62 39 680
Saving or investing products or services 26 32 20 480
Cosmetics and beauty products 45 28 17 920
Mobile phones 31 33 21 120
Travels 37 40 25 600
Products and services for health and well-being 58 49 31 360
None of the above 2 3 1 920
Intentions to purchase within 12 months Furniture and furnishings 29 26 16 640
Repair and construction products 36 38 24 320
Domestic appliances 20 22 14 080
Electronics or IT products 28 33 21 120
Cars 14 18 11 520
Clothing and footwear 65 61 39 040
Eyeglasses, contact lenses or sunglasses 27 28 17 920
Sports clothing, footwear or equipment 43 48 30 720
Saving or investing products or services 22 23 14 720
Cosmetics and beauty products 36 21 13 440
Mobile phones 16 19 12 160
Travels 41 45 28 800
Products and services for health and well-being 46 36 23 040
None of the above 7 6 3 840
Will consider switching over the next 12 months Bank 7 10 6 400
Insurance company 10 15 9 600
electric company 18 24 15 360
Internet Connection 8 10 6 400
Phone-subscription 12 13 8 320
None of the above 47 44 28 160
Can not say 19 17 10 880
Uses of extra money Magazines, books, movies 17 15 9 600
Eating, drinking, partying in a restaurant 32 31 19 840
Exercise hobbies and equipment 26 33 21 120
Cultural events (e.g. concerts, theater, festivals) 33 31 19 840
Renovation, decoration 25 25 16 000
Health services and one's own well-being 21 17 10 880
Travelling 40 45 28 800
Entertainment electronics and information technology equipment, mobile phones 16 18 11 520
Clothes, shoes and bags 23 16 10 240
Home services (cleaning and other housekeeping services) 6 4 2 560
Car, boat, motorcycle 13 23 14 720
Cosmetics and beauty care 10 5 3 200
Saving, investing 46 51 32 640
Other 8 6 3 840
There is no extra money after mandatory expenses 8 5 3 200
Can not say 3 3 1 920
Source: NRS 2023

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  • Sanoma Media Finland Oy
  • Töölönlahdenkatu 2
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  • Sanoma Media Finland Oy

Publisher

  • Sanoma Media Finland Oy

Vastaava päätoimittaja

  • Johanna Lahti
 

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  • 00100 Helsinki

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Email