Oma PIHA
Kansikuva Oma PIHA 2024

Oma PIHA

Issues per year

6 issues per year

Copies

11000

Magazine website

https://omapiha.info/

Magazine in Social Media
Pellervo-Media Oy Consumer magazines Living, garden, ironmongery and renovation
NRS Yard and garden maintenance

Timetables

Issue Issue Booking Date Material Date Themes and info
1 12.1.2024 12.12.2023 15.12.2024
2 1.3.2024 30.1.2024 9.2.2024
3 26.4.2024 25.3.2024 5.4.2024
4 21.6.2024 21.5.2024 31.5.2024
5 9.8.2024 9.7.2024 19.7.2024
6 18.10.2024 18.9.2024 27.9.2024
6 18.10.2024 9.9.2024 20.9.2024

Ei aikatauluja vuodelle 2025.

Prices

Ad Placement Size Bleed Price (tax 0%)
Aukeama multipage Not specified 420 x 297 mm *) 4 350 €
Takakansi portrait Not specified 210 x 265 mm *) 2 850 €
1/1 portrait Not specified 210 x 297 mm *) 2 550 €
1/2 landscape Not specified 210 x 148 mm *) 1 500 €
1/2 portrait Not specified 102 x 297 mm *) 1 500 €
1/3 portrait Not specified 70 x 297 mm *) 1 125 €
1/4 landscape Not specified 184 x 66 mm *) 900 €
1/4 portrait Not specified 89 x 133 mm *) 900 €
1/6 portrait Not specified 58 x 133 mm *) 675 €
1/8 landscape Not specified 184 x 33 mm *) 600 €
Palveluhakemisto 1 moduuli, sarjana landscape Not specified 40 x 60 mm *) 100 €
*) size without marginal Prices valid until 31.12.2024
Size

210 x 297 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

ilmoitukset@omapiha.info

ICC profile

Technical information

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
Prices valid until 31.12.2024
Size

210 x 297 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

ilmoitukset@omapiha.info

ICC profile

Technical information

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024

Readers

Readers
94 000
Total reach
110 000
How many times read
2,3
Minutes of reading
51 min
Source: NRS 2023
Gender
Source: NRS 2023
Audience in digital and print
Source: NRS 2023
Age
Source: NRS 2023
Municipality type
Source: NRS 2023
Education
Source: NRS 2023
Gross household income, daily purchases
Source: NRS 2023

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 72 67 680
Men 49 28 26 320
Native language Finnish 95 96 90 240
Swedish 5 4 3 760
Age 15-24 y 13 2 1 880
25-34 y 14 3 2 820
35-44 y 14 9 8 460
45-54 y 14 17 15 980
55-64 y 16 22 20 680
65+ y 29 46 43 240
Gender + age Female 15-29 years 10 2 1 880
Female 30-49 years 14 14 13 160
Female 50+ years 28 56 52 640
Male 15-29 years 10 1 940
Male 30-49 years 14 5 4 700
Male 50+ years 24 21 19 740
Household position Lives at home with parents 7 1 940
Lives alone 28 22 20 680
Lives with spouse 37 49 46 060
Lives with spouse and children 24 22 20 680
Single parent 2 2 1 880
Other 3 2 1 880
Grandchildren under 18 years of age Yes 21 33 31 020
No 38 52 48 880
No answer (under 45 year olds) 41 14 13 160
Education Elementary school 5 11 10 340
Secondary school 7 7 6 580
Vocational 28 32 30 080
High school 14 10 9 400
University of Applied Sciences 19 18 16 920
University 27 20 18 800
Something else 2 2 1 880
Decision-maker in grocery purchases Yes 93 95 89 300
No 7 4 3 760
Can not say 1 1 940
Use of glasses or contact lenses Yes 67 83 78 020
No 33 17 15 980
Size of the household 1 pers 28 21 19 740
2 pers 38 52 48 880
3 pers 14 13 12 220
4 pers 12 9 8 460
5+ pers 7 5 4 700
Household income (gross) Below 20 000 € /y 11 9 8 460
20 000 - 35 000 € /y 19 21 19 740
35 001 - 50 000 € /y 20 24 22 560
50 001 - 85 000 € /y 22 23 21 620
85 001 - 100 000 € /y 7 6 5 640
Over 100 000 € /y 9 7 6 580
Dont want to tell 5 7 6 580
Cant say / No answer 7 3 2 820
Family with kids Yes 32 25 23 500
No 68 75 70 500
Pets in household Cat 17 18 16 920
Dog 26 26 24 440
Some other pet 5 4 3 760
No pets 59 59 55 460
Health services used in the household Public health services 85 90 84 600
Employer - funded health care services 49 43 40 420
Private, self-funded healthcare services 39 45 42 300
Private health insurance services 22 16 15 040
No health care 1 1 940
Can not say 1 0 0
Housing Apartment 32 19 17 860
Row house or semi-detached house 15 17 15 980
Detached house 47 58 54 520
Farm 4 5 4 700
Something else 1 0 0
Can not say 0 0 0
Ownership of housing Owner-occupied residence 76 86 80 840
Rented residence 20 11 10 340
Right of residence apartment 2 2 1 880
Something else 1 1 940
Can not say 1 0 0
Cottage or holiday home in regular use Yes 40 44 41 360
No 59 55 51 700
Can not say 1 1 940
Number of cars in household One car 45 48 45 120
Two cars 32 37 34 780
Three or more cars 10 8 7 520
No car 14 7 6 580
Type of car, if buying now New 22 25 23 500
Used 67 65 61 100
Company car 4 2 1 880
Leasing (personal) 8 8 7 520
Shared car 2 1 940
Doesn't use a car 8 8 7 520
Can not say 5 6 5 640
Advertising ban at the door / mailbox Yes 24 10 9 400
No 76 90 84 600
Can not say 1 0 0
Using AdBlocker or similar application Yes 19 8 7 520
No 76 86 80 840
Can not say 5 7 6 580
Type of municipality (7 class) Greater Helsinki 19 10 9 400
Turku or Tampere 8 5 4 700
Oulu 4 4 3 760
70 000 - 150 000 inhabitants town 13 13 12 220
Urban municipality 27 32 30 080
Conurbation 16 20 18 800
Countryside 13 17 15 980
Source: NRS 2023
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 15 26 24 440
5-6 days a week 4 5 4 700
1-4 days a week 26 33 31 020
Monthly 24 21 19 740
Rarely 23 14 13 160
Never 7 1 940
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 21 28 26 320
5-6 days a week 5 4 3 760
1-4 days a week 19 19 17 860
Monthly 15 16 15 040
Rarely 24 19 17 860
Never 14 13 12 220
Can not say 1 1 940
The frequency of reading: Print newspapers or afternoon papers Daily 30 44 41 360
5-6 days a week 4 7 6 580
1-4 days a week 23 28 26 320
Monthly 13 10 9 400
Rarely 21 9 8 460
Never 7 2 1 880
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 59 55 460
5-6 days a week 9 9 8 460
1-4 days a week 16 14 13 160
Monthly 6 5 4 700
Rarely 9 7 6 580
Never 6 7 6 580
Can not say 0 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 9 8 460
5-6 days a week 4 5 4 700
1-4 days a week 44 56 52 640
Monthly 17 13 12 220
Rarely 20 13 12 220
Never 9 4 3 760
Can not say 1 0 0
The frequency of watching: Free online TV services Daily 15 17 15 980
5-6 days a week 9 9 8 460
1-4 days a week 30 26 24 440
Monthly 23 26 24 440
Rarely 15 14 13 160
Never 7 8 7 520
Can not say 1 1 940
The frequency of watching: Pay TV and streaming services Daily 16 11 10 340
5-6 days a week 10 6 5 640
1-4 days a week 22 17 15 980
Monthly 10 10 9 400
Rarely 11 12 11 280
Never 31 45 42 300
Can not say 0 0 0
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 45 62 58 280
5-6 days a week 9 10 9 400
1-4 days a week 19 15 14 100
Monthly 11 7 6 580
Rarely 12 4 3 760
Never 3 2 1 880
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 35 48 45 120
5-6 days a week 12 13 12 220
1-4 days a week 22 17 15 980
Monthly 11 8 7 520
Rarely 12 8 7 520
Never 7 7 6 580
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 22 31 29 140
5-6 days a week 7 8 7 520
1-4 days a week 16 17 15 980
Monthly 13 11 10 340
Rarely 26 23 21 620
Never 16 11 10 340
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 16 18 16 920
5-6 days a week 10 9 8 460
1-4 days a week 21 18 16 920
Monthly 14 14 13 160
Rarely 21 22 20 680
Never 16 18 16 920
Can not say 1 1 940
The frequency of listening: Podcasts Daily 4 2 1 880
5-6 days a week 3 2 1 880
1-4 days a week 9 6 5 640
Monthly 13 11 10 340
Rarely 28 26 24 440
Never 41 50 47 000
Can not say 2 3 2 820
User frequency and following: Social media Daily 57 54 50 760
5-6 days a week 7 8 7 520
1-4 days a week 8 8 7 520
Monthly 3 3 2 820
Rarely 6 5 4 700
Never 19 22 20 680
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 7 6 580
5-6 days a week 5 3 2 820
1-4 days a week 11 6 5 640
Monthly 8 8 7 520
Rarely 22 25 23 500
Never 40 50 47 000
Can not say 1 1 940
User frequency: Instant messaging Daily 68 60 56 400
5-6 days a week 9 11 10 340
1-4 days a week 10 12 11 280
Monthly 3 4 3 760
Rarely 3 4 3 760
Never 8 9 8 460
Can not say 0 0 0
Source: NRS 2023
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 14 13 12 220
Partially agree 44 42 39 480
Partially disagree 30 34 31 960
Completely disagree 10 10 9 400
Can not say 2 1 940
I prefer domestic products Completely agree 32 36 33 840
Partially agree 55 54 50 760
Partially disagree 10 8 7 520
Completely disagree 1 1 940
Can not say 1 1 940
I consciously make responsible choices in my consumption Completely agree 18 19 17 860
Partially agree 55 57 53 580
Partially disagree 20 18 16 920
Completely disagree 5 4 3 760
Can not say 2 2 1 880
When shopping, quality is more important to me than price Completely agree 23 20 18 800
Partially agree 58 61 57 340
Partially disagree 16 17 15 980
Completely disagree 2 2 1 880
Can not say 2 1 940
I usually choose the cheapest option Completely agree 11 10 9 400
Partially agree 46 48 45 120
Partially disagree 35 36 33 840
Completely disagree 6 5 4 700
Can not say 1 1 940
In my circle of friends, I am often the first to try new things Completely agree 5 4 3 760
Partially agree 25 24 22 560
Partially disagree 38 38 35 720
Completely disagree 25 27 25 380
Can not say 7 7 6 580
I prefer local shops and services Completely agree 27 35 32 900
Partially agree 57 55 51 700
Partially disagree 13 8 7 520
Completely disagree 2 1 940
Can not say 1 1 940
In my opinion, money is for consumption and not for saving Completely agree 5 3 2 820
Partially agree 36 37 34 780
Partially disagree 46 44 41 360
Completely disagree 11 14 13 160
Can not say 2 2 1 880
I often take advantage of discount and campaign prices in my purchases Completely agree 35 36 33 840
Partially agree 51 53 49 820
Partially disagree 11 9 8 460
Completely disagree 3 2 1 880
Can not say 1 0 0
I want to see advertising targeted to me based on my online behavior Completely agree 4 2 1 880
Partially agree 26 24 22 560
Partially disagree 32 32 30 080
Completely disagree 33 37 34 780
Can not say 5 5 4 700
When I want a certain brand of product, the price doesn't matter Completely agree 8 7 6 580
Partially agree 31 30 28 200
Partially disagree 38 37 34 780
Completely disagree 22 25 23 500
Can not say 1 2 1 880
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 18 16 920
Partially agree 51 54 50 760
Partially disagree 23 19 17 860
Completely disagree 7 5 4 700
Can not say 3 4 3 760
Ecology is an important purchase reason for me Completely agree 15 16 15 040
Partially agree 52 56 52 640
Partially disagree 24 22 20 680
Completely disagree 7 4 3 760
Can not say 3 2 1 880
I prefer well-known brands Completely agree 11 10 9 400
Partially agree 56 56 52 640
Partially disagree 24 24 22 560
Completely disagree 6 7 6 580
Can not say 2 3 2 820
Source: NRS 2023
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 15 14 100
Quite positively 64 65 61 100
Quite negatively 15 14 13 160
Very negative 3 2 1 880
Can not say 4 5 4 700
Magazines Very positive 14 12 11 280
Quite positively 63 66 62 040
Quite negatively 15 15 14 100
Very negative 4 3 2 820
Can not say 5 5 4 700
Free and local newspapers Very positive 25 29 27 260
Quite positively 57 57 53 580
Quite negatively 10 8 7 520
Very negative 3 2 1 880
Can not say 5 4 3 760
Newspaper/Magazine websites or applications Very positive 7 6 5 640
Quite positively 47 46 43 240
Quite negatively 28 29 27 260
Very negative 9 7 6 580
Can not say 8 12 11 280
Social media (Facebook, Instagram etc.) Very positive 5 5 4 700
Quite positively 35 35 32 900
Quite negatively 32 31 29 140
Very negative 15 13 12 220
Can not say 12 16 15 040
Blogs Very positive 3 2 1 880
Quite positively 27 25 23 500
Quite negatively 27 25 23 500
Very negative 14 11 10 340
Can not say 27 36 33 840
Newsletters to email Very positive 2 1 940
Quite positively 17 20 18 800
Quite negatively 35 38 35 720
Very negative 44 37 34 780
Can not say 2 4 3 760
Other websites Very positive 3 3 2 820
Quite positively 40 40 37 600
Quite negatively 34 33 31 020
Very negative 12 10 9 400
Can not say 10 14 13 160
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 8 8 7 520
Quite positively 48 48 45 120
Quite negatively 28 30 28 200
Very negative 12 11 10 340
Can not say 3 3 2 820
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 4 3 760
Quite positively 36 35 32 900
Quite negatively 34 37 34 780
Very negative 19 16 15 040
Can not say 6 7 6 580
Home delivered advertisements and catalogues Very positive 20 24 22 560
Quite positively 49 54 50 760
Quite negatively 16 13 12 220
Very negative 12 6 5 640
Can not say 4 3 2 820
Out-of-home advertising Very positive 12 10 9 400
Quite positively 54 52 48 880
Quite negatively 22 24 22 560
Very negative 7 7 6 580
Can not say 6 8 7 520
Source: NRS 2023
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 15 20 18 800
Partially agree 62 65 61 100
Partially disagree 11 8 7 520
Completely disagree 4 3 2 820
Can not say 7 4 3 760
I experience pampering moments with magazines Completely agree 8 11 10 340
Partially agree 42 51 47 940
Partially disagree 27 22 20 680
Completely disagree 12 8 7 520
Can not say 10 8 7 520
A professional magazine keeps me up to date on professional matters Completely agree 20 21 19 740
Partially agree 50 50 47 000
Partially disagree 12 10 9 400
Completely disagree 5 5 4 700
Can not say 12 14 13 160
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 34 31 960
Partially agree 50 49 46 060
Partially disagree 7 6 5 640
Completely disagree 3 4 3 760
Can not say 9 8 7 520
Finnish magazines offer reliable comparisons and tests Completely agree 14 15 14 100
Partially agree 54 56 52 640
Partially disagree 15 14 13 160
Completely disagree 3 2 1 880
Can not say 14 13 12 220
Finnish magazines offer reliable product recommendations Completely agree 9 9 8 460
Partially agree 55 56 52 640
Partially disagree 18 18 16 920
Completely disagree 3 2 1 880
Can not say 15 14 13 160
Finnish magazines are of high quality Completely agree 21 23 21 620
Partially agree 60 64 60 160
Partially disagree 10 8 7 520
Completely disagree 2 1 940
Can not say 7 5 4 700
I follow important magazines on social media Completely agree 7 6 5 640
Partially agree 25 26 24 440
Partially disagree 25 26 24 440
Completely disagree 35 34 31 960
Can not say 8 8 7 520
I read important magazines from cover to cover Completely agree 18 24 22 560
Partially agree 34 38 35 720
Partially disagree 28 24 22 560
Completely disagree 15 10 9 400
Can not say 5 4 3 760
Ads are part of the content of the magazine Completely agree 10 10 9 400
Partially agree 54 52 48 880
Partially disagree 24 28 26 320
Completely disagree 7 6 5 640
Can not say 5 4 3 760
Ads in magazines make new things familiar Completely agree 11 14 13 160
Partially agree 56 59 55 460
Partially disagree 21 17 15 980
Completely disagree 7 6 5 640
Can not say 6 5 4 700
I have applied for additional information about the journal advertised product, eg. Online Completely agree 13 14 13 160
Partially agree 39 38 35 720
Partially disagree 24 25 23 500
Completely disagree 18 18 16 920
Can not say 6 5 4 700
I have purchased products based on the ad in magazine Completely agree 10 12 11 280
Partially agree 36 39 36 660
Partially disagree 27 25 23 500
Completely disagree 22 19 17 860
Can not say 6 5 4 700
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 16 15 040
Partially agree 47 52 48 880
Partially disagree 22 20 18 800
Completely disagree 13 10 9 400
Can not say 4 3 2 820
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 11 10 340
Partially agree 30 36 33 840
Partially disagree 28 27 25 380
Completely disagree 27 20 18 800
Can not say 6 6 5 640
I rely on product recommendations from bloggers and tubers Completely agree 2 1 940
Partially agree 19 14 13 160
Partially disagree 33 34 31 960
Completely disagree 33 34 31 960
Can not say 14 18 16 920
Source: NRS 2023
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 14 13 160
Newspapers 14 20 18 800
Magazine websites 7 6 5 640
Newspaper websites 7 6 5 640
Blogs 2 1 940
Social media 12 8 7 520
Other websites 42 38 35 720
Television 10 10 9 400
Radio 1 1 940
Direct mail 10 14 13 160
None of these 40 40 37 600
Information sources, consumer electronics and information technology Print magazines 15 18 16 920
Newspapers 19 26 24 440
Magazine websites 10 7 6 580
Newspaper websites 9 7 6 580
Blogs 5 2 1 880
Social media 23 16 15 040
Other websites 50 40 37 600
Television 17 21 19 740
Radio 3 1 940
Direct mail 36 47 44 180
None of these 16 16 15 040
Information sources, beauty care and cosmetics Print magazines 18 27 25 380
Newspapers 8 12 11 280
Magazine websites 9 10 9 400
Newspaper websites 5 5 4 700
Blogs 8 5 4 700
Social media 25 22 20 680
Other websites 16 17 15 980
Television 12 16 15 040
Radio 2 1 940
Direct mail 16 27 25 380
None of these 47 36 33 840
Information sources, travel Print magazines 17 21 19 740
Newspapers 15 19 17 860
Magazine websites 10 9 8 460
Newspaper websites 9 8 7 520
Blogs 10 7 6 580
Social media 31 25 23 500
Other websites 48 48 45 120
Television 16 19 17 860
Radio 3 2 1 880
Direct mail 10 14 13 160
None of these 29 25 23 500
Information sources, style and fashion Print magazines 24 34 31 960
Newspapers 14 17 15 980
Magazine websites 12 12 11 280
Newspaper websites 7 6 5 640
Blogs 9 5 4 700
Social media 32 24 22 560
Other websites 34 32 30 080
Television 17 21 19 740
Radio 1 1 940
Direct mail 25 36 33 840
None of these 30 23 21 620
Information sources, building and renovating Print magazines 20 26 24 440
Newspapers 16 24 22 560
Magazine websites 9 10 9 400
Newspaper websites 7 6 5 640
Blogs 6 3 2 820
Social media 20 16 15 040
Other websites 33 29 27 260
Television 18 23 21 620
Radio 2 1 940
Direct mail 28 41 38 540
None of these 32 26 24 440
Information sources, food, cooking and baking Print magazines 37 44 41 360
Newspapers 28 35 32 900
Magazine websites 20 19 17 860
Newspaper websites 17 16 15 040
Blogs 14 9 8 460
Social media 38 32 30 080
Other websites 34 31 29 140
Television 28 30 28 200
Radio 6 3 2 820
Direct mail 26 33 31 020
None of these 13 13 12 220
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 10 9 400
Newspapers 12 18 16 920
Magazine websites 3 3 2 820
Newspaper websites 5 4 3 760
Blogs 1 1 940
Social media 10 9 8 460
Other websites 24 26 24 440
Television 11 15 14 100
Radio 2 1 940
Direct mail 17 26 24 440
None of these 52 42 39 480
Information sources, decorating and furniture purchases Print magazines 24 32 30 080
Newspapers 16 22 20 680
Magazine websites 11 11 10 340
Newspaper websites 7 6 5 640
Blogs 8 4 3 760
Social media 26 20 18 800
Other websites 31 28 26 320
Television 18 21 19 740
Radio 1 1 940
Direct mail 30 43 40 420
None of these 27 21 19 740
Information sources, saving and investing Print magazines 9 9 8 460
Newspapers 10 12 11 280
Magazine websites 6 3 2 820
Newspaper websites 9 6 5 640
Blogs 6 3 2 820
Social media 16 11 10 340
Other websites 30 26 24 440
Television 6 7 6 580
Radio 3 3 2 820
Direct mail 3 5 4 700
None of these 49 52 48 880
Information sources, health and wellbeing products / services Print magazines 14 20 18 800
Newspapers 15 20 18 800
Magazine websites 7 7 6 580
Newspaper websites 6 6 5 640
Blogs 5 4 3 760
Social media 21 19 17 860
Other websites 37 35 32 900
Television 12 14 13 160
Radio 2 2 1 880
Direct mail 17 25 23 500
None of these 38 33 31 020
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 16 15 040
Newspapers 19 26 24 440
Magazine websites 7 6 5 640
Newspaper websites 8 7 6 580
Blogs 5 2 1 880
Social media 22 15 14 100
Other websites 41 36 33 840
Television 13 16 15 040
Radio 1 1 940
Direct mail 31 43 40 420
None of these 29 24 22 560
Source: NRS 2023
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 19 17 860
Well-being and health 53 64 60 160
Charity work 14 21 19 740
Self development 32 31 29 140
Celebrities 15 12 11 280
Fishing 17 14 13 160
Beauty care and cosmetics 16 15 14 100
Literature 27 34 31 960
Domestic and foreign news 55 55 51 700
Domestic travel 34 37 34 780
Culture 32 36 33 840
Crafts 26 41 38 540
Nature and going outdoor 53 60 56 400
Hunting 10 7 6 580
Style and fashion 22 19 17 860
Music and concerts 35 31 29 140
Going on summer cottage 30 39 36 660
Local affairs 56 62 58 280
Computer/console/mobile playing 16 5 4 700
Politics 40 36 33 840
Gardening and plants 33 73 68 620
Building and renovating 39 46 43 240
Food and drink 40 42 39 480
Cooking, baking, recipes 40 50 47 000
Investment 23 19 17 860
Decorating 31 48 45 120
Economic and finances 36 30 28 200
Travelling abroad 36 36 33 840
Sports, exercising 46 35 32 900
Sailing, boating 11 10 9 400
Consumer electronics and information technology 23 10 9 400
Environmental matters 33 40 37 600
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 3 1 940
Buying an apartment 11 8 7 520
Home renovation 29 32 30 080
Buying a car 25 20 18 800
Buying a boat 3 2 1 880
None of these 50 54 50 760
Purchases in the last 12 months Furniture and furnishings 42 40 37 600
Repair and construction products 40 40 37 600
Domestic appliances 39 43 40 420
Electronics or IT products 50 39 36 660
Cars 18 16 15 040
Clothing and footwear 82 83 78 020
Eyeglasses, contact lenses or sunglasses 35 37 34 780
Sports clothing, footwear or equipment 60 55 51 700
Saving or investing products or services 26 21 19 740
Cosmetics and beauty products 45 54 50 760
Mobile phones 31 29 27 260
Travels 37 31 29 140
Products and services for health and well-being 58 57 53 580
None of the above 2 3 2 820
Intentions to purchase within 12 months Furniture and furnishings 29 24 22 560
Repair and construction products 36 39 36 660
Domestic appliances 20 17 15 980
Electronics or IT products 28 19 17 860
Cars 14 9 8 460
Clothing and footwear 65 65 61 100
Eyeglasses, contact lenses or sunglasses 27 29 27 260
Sports clothing, footwear or equipment 43 38 35 720
Saving or investing products or services 22 16 15 040
Cosmetics and beauty products 36 41 38 540
Mobile phones 16 13 12 220
Travels 41 37 34 780
Products and services for health and well-being 46 47 44 180
None of the above 7 7 6 580
Will consider switching over the next 12 months Bank 7 6 5 640
Insurance company 10 8 7 520
electric company 18 17 15 980
Internet Connection 8 7 6 580
Phone-subscription 12 10 9 400
None of the above 47 50 47 000
Can not say 19 22 20 680
Uses of extra money Magazines, books, movies 17 16 15 040
Eating, drinking, partying in a restaurant 32 25 23 500
Exercise hobbies and equipment 26 20 18 800
Cultural events (e.g. concerts, theater, festivals) 33 34 31 960
Renovation, decoration 25 28 26 320
Health services and one's own well-being 21 26 24 440
Travelling 40 39 36 660
Entertainment electronics and information technology equipment, mobile phones 16 7 6 580
Clothes, shoes and bags 23 18 16 920
Home services (cleaning and other housekeeping services) 6 6 5 640
Car, boat, motorcycle 13 9 8 460
Cosmetics and beauty care 10 10 9 400
Saving, investing 46 42 39 480
Other 8 7 6 580
There is no extra money after mandatory expenses 8 9 8 460
Can not say 3 3 2 820
Source: NRS 2023

Online & social media

Magazine website

https://omapiha.info/

Magazine in Social Media
Some channels and Followers May 2024
Source: Aikakausmedia's social media tracking

Contact info

Media sales
  • Saarsalo Oy
  • Sorkkalantie 394
  • 33980 Pirkkala
  • info@saarsalo.fi

Myyntipäällikkö

  • Sanna Mäkinen
  • 041 313 2706
  • sanna.makinen@saarsalo.fi
Media

Publisher

  • Pellervo-Media Oy

Publisher

  • Pellervo-Media Oy

Vastaava päätoimittaja

  • Anna Malk
 

Address

  • Simonkatu 6
  • 00100 Helsinki

Postal address

  • PL 77
  • 00101 Helsinki

Phone

Email