Pirkka
Kansikuva Pirkka 2024

Pirkka

Pirkka is an everyday partner loved by Finns. Pirkka offers its readers inspiring ideas, helpful information and meaningful stories. The magazine helps the reader to make smart decisions and offers a commercially interesting environment.

Issues per year

9 issues per year

Copies

650000

Magazine website

https://www.k-ryhma.fi/pirkka-lehti

Magazine in Social Media
Genero Oy Customer magazines Commerce, bank and services
Shop NRS Knacks Buyers guide Prescriptions Food Tests

Timetables

Issue Issue Booking Date Material Date Themes and info
1 - 2 24.1.2024 1.12.2023 15.12.2023
3 28.2.2024 8.1.2024 19.1.2024
4 27.3.2024 5.2.2024 16.2.2024
5 24.4.2024 29.2.2024 12.3.2024
6 - 8 5.6.2024 12.4.2024 22.4.2024
9 28.8.2024 8.7.2024 22.7.2024
10 25.9.2024 5.8.2024 15.8.2024
11 30.10.2024 4.9.2024 20.9.2024
12 27.11.2024 7.10.2024 17.10.2024

Ei aikatauluja vuodelle 2025.

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 434 x 297 mm 5 mm 23 000 €
1/1 portrait Not specified 217 x 297 mm 5 mm 12 000 €
1/1 portrait Back cover 217 x 297 mm 5 mm 13 230 €
*) size without marginal Prices valid until 31.12.2024
Size

217 x 297 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

https://astehelsinki.fi/ilmoitukset/

ICC profile

Technical information

Ilmoitusaineistot / Advertising materials: https://astehelsinki.fi/ilmoitukset/ Takakannen ilmoituksessa huomioitava osoitteen printtausta varten jätettävä koko lehden levyinen 30 mm korkea valkoinen tila Profiili: PSO sc-b V3

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
Prices valid until 31.12.2024
Size

217 x 297 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

https://astehelsinki.fi/ilmoitukset/

ICC profile

Technical information

Ilmoitusaineistot / Advertising materials: https://astehelsinki.fi/ilmoitukset/ Takakannen ilmoituksessa huomioitava osoitteen printtausta varten jätettävä koko lehden levyinen 30 mm korkea valkoinen tila Profiili: PSO sc-b V3

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024

Readers

Readers
1635 000
Total reach
1699 000
How many times read
1,6
Minutes of reading
39 min
Source: NRS 2023
Gender
Source: NRS 2023
Audience in digital and print
Source: NRS 2023
Age
Source: NRS 2023
Municipality type
Source: NRS 2023
Education
Source: NRS 2023
Gross household income, daily purchases
Source: NRS 2023

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 66 1079 100
Men 49 34 555 900
Native language Finnish 95 96 1569 600
Swedish 5 4 65 400
Age 15-24 y 13 4 65 400
25-34 y 14 8 130 800
35-44 y 14 12 196 200
45-54 y 14 16 261 600
55-64 y 16 20 327 000
65+ y 29 41 670 350
Gender + age Female 15-29 years 10 6 98 100
Female 30-49 years 14 16 261 600
Female 50+ years 28 44 719 400
Male 15-29 years 10 2 32 700
Male 30-49 years 14 7 114 450
Male 50+ years 24 25 408 750
Household position Lives at home with parents 7 2 32 700
Lives alone 28 26 425 100
Lives with spouse 37 43 703 050
Lives with spouse and children 24 23 376 050
Single parent 2 3 49 050
Other 3 3 49 050
Grandchildren under 18 years of age Yes 21 28 457 800
No 38 49 801 150
No answer (under 45 year olds) 41 23 376 050
Education Elementary school 5 6 98 100
Secondary school 7 6 98 100
Vocational 28 28 457 800
High school 14 11 179 850
University of Applied Sciences 19 19 310 650
University 27 28 457 800
Something else 2 2 32 700
Decision-maker in grocery purchases Yes 93 95 1553 250
No 7 5 81 750
Can not say 1 1 16 350
Use of glasses or contact lenses Yes 67 78 1275 300
No 33 22 359 700
Size of the household 1 pers 28 26 425 100
2 pers 38 46 752 100
3 pers 14 13 212 550
4 pers 12 10 163 500
5+ pers 7 6 98 100
Household income (gross) Below 20 000 € /y 11 9 147 150
20 000 - 35 000 € /y 19 21 343 350
35 001 - 50 000 € /y 20 21 343 350
50 001 - 85 000 € /y 22 23 376 050
85 001 - 100 000 € /y 7 8 130 800
Over 100 000 € /y 9 9 147 150
Dont want to tell 5 6 98 100
Cant say / No answer 7 3 49 050
Family with kids Yes 32 27 441 450
No 68 73 1193 550
Pets in household Cat 17 16 261 600
Dog 26 25 408 750
Some other pet 5 5 81 750
No pets 59 61 997 350
Health services used in the household Public health services 85 87 1422 450
Employer - funded health care services 49 44 719 400
Private, self-funded healthcare services 39 45 735 750
Private health insurance services 22 20 327 000
No health care 1 0 0
Can not say 1 0 0
Housing Apartment 32 28 457 800
Row house or semi-detached house 15 16 261 600
Detached house 47 51 833 850
Farm 4 5 81 750
Something else 1 1 16 350
Can not say 0 0 0
Ownership of housing Owner-occupied residence 76 83 1357 050
Rented residence 20 14 228 900
Right of residence apartment 2 2 32 700
Something else 1 1 16 350
Can not say 1 0 0
Cottage or holiday home in regular use Yes 40 43 703 050
No 59 56 915 600
Can not say 1 1 16 350
Number of cars in household One car 45 47 768 450
Two cars 32 33 539 550
Three or more cars 10 8 130 800
No car 14 11 179 850
Type of car, if buying now New 22 25 408 750
Used 67 64 1046 400
Company car 4 2 32 700
Leasing (personal) 8 9 147 150
Shared car 2 2 32 700
Doesn't use a car 8 8 130 800
Can not say 5 6 98 100
Advertising ban at the door / mailbox Yes 24 18 294 300
No 76 82 1340 700
Can not say 1 0 0
Using AdBlocker or similar application Yes 19 11 179 850
No 76 83 1357 050
Can not say 5 6 98 100
Type of municipality (7 class) Greater Helsinki 19 18 294 300
Turku or Tampere 8 8 130 800
Oulu 4 4 65 400
70 000 - 150 000 inhabitants town 13 13 212 550
Urban municipality 27 28 457 800
Conurbation 16 16 261 600
Countryside 13 14 228 900
Source: NRS 2023
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 15 21 343 350
5-6 days a week 4 5 81 750
1-4 days a week 26 32 523 200
Monthly 24 24 392 400
Rarely 23 15 245 250
Never 7 2 32 700
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 21 23 376 050
5-6 days a week 5 5 81 750
1-4 days a week 19 18 294 300
Monthly 15 15 245 250
Rarely 24 23 376 050
Never 14 15 245 250
Can not say 1 1 16 350
The frequency of reading: Print newspapers or afternoon papers Daily 30 42 686 700
5-6 days a week 4 5 81 750
1-4 days a week 23 25 408 750
Monthly 13 10 163 500
Rarely 21 15 245 250
Never 7 3 49 050
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 56 915 600
5-6 days a week 9 8 130 800
1-4 days a week 16 14 228 900
Monthly 6 6 98 100
Rarely 9 9 147 150
Never 6 7 114 450
Can not say 0 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 7 114 450
5-6 days a week 4 5 81 750
1-4 days a week 44 52 850 200
Monthly 17 17 277 950
Rarely 20 15 245 250
Never 9 5 81 750
Can not say 1 1 16 350
The frequency of watching: Free online TV services Daily 15 17 277 950
5-6 days a week 9 10 163 500
1-4 days a week 30 31 506 850
Monthly 23 21 343 350
Rarely 15 13 212 550
Never 7 8 130 800
Can not say 1 1 16 350
The frequency of watching: Pay TV and streaming services Daily 16 14 228 900
5-6 days a week 10 8 130 800
1-4 days a week 22 20 327 000
Monthly 10 9 147 150
Rarely 11 11 179 850
Never 31 39 637 650
Can not say 0 0 0
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 45 57 931 950
5-6 days a week 9 10 163 500
1-4 days a week 19 16 261 600
Monthly 11 8 130 800
Rarely 12 7 114 450
Never 3 2 32 700
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 35 42 686 700
5-6 days a week 12 13 212 550
1-4 days a week 22 21 343 350
Monthly 11 9 147 150
Rarely 12 9 147 150
Never 7 7 114 450
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 22 28 457 800
5-6 days a week 7 8 130 800
1-4 days a week 16 17 277 950
Monthly 13 11 179 850
Rarely 26 23 376 050
Never 16 13 212 550
Can not say 1 1 16 350
The frequency of listening: Programs of commercial radio channels Daily 16 17 277 950
5-6 days a week 10 9 147 150
1-4 days a week 21 20 327 000
Monthly 14 13 212 550
Rarely 21 21 343 350
Never 16 18 294 300
Can not say 1 1 16 350
The frequency of listening: Podcasts Daily 4 2 32 700
5-6 days a week 3 2 32 700
1-4 days a week 9 7 114 450
Monthly 13 11 179 850
Rarely 28 28 457 800
Never 41 47 768 450
Can not say 2 3 49 050
User frequency and following: Social media Daily 57 54 882 900
5-6 days a week 7 8 130 800
1-4 days a week 8 8 130 800
Monthly 3 3 49 050
Rarely 6 6 98 100
Never 19 22 359 700
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 8 130 800
5-6 days a week 5 3 49 050
1-4 days a week 11 8 130 800
Monthly 8 8 130 800
Rarely 22 24 392 400
Never 40 48 784 800
Can not say 1 1 16 350
User frequency: Instant messaging Daily 68 63 1030 050
5-6 days a week 9 10 163 500
1-4 days a week 10 11 179 850
Monthly 3 3 49 050
Rarely 3 3 49 050
Never 8 9 147 150
Can not say 0 0 0
Source: NRS 2023
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 14 13 212 550
Partially agree 44 43 703 050
Partially disagree 30 31 506 850
Completely disagree 10 11 179 850
Can not say 2 2 32 700
I prefer domestic products Completely agree 32 35 572 250
Partially agree 55 55 899 250
Partially disagree 10 9 147 150
Completely disagree 1 1 16 350
Can not say 1 1 16 350
I consciously make responsible choices in my consumption Completely agree 18 20 327 000
Partially agree 55 58 948 300
Partially disagree 20 17 277 950
Completely disagree 5 4 65 400
Can not say 2 2 32 700
When shopping, quality is more important to me than price Completely agree 23 22 359 700
Partially agree 58 59 964 650
Partially disagree 16 16 261 600
Completely disagree 2 1 16 350
Can not say 2 2 32 700
I usually choose the cheapest option Completely agree 11 10 163 500
Partially agree 46 47 768 450
Partially disagree 35 36 588 600
Completely disagree 6 6 98 100
Can not say 1 1 16 350
In my circle of friends, I am often the first to try new things Completely agree 5 4 65 400
Partially agree 25 24 392 400
Partially disagree 38 38 621 300
Completely disagree 25 26 425 100
Can not say 7 7 114 450
I prefer local shops and services Completely agree 27 31 506 850
Partially agree 57 58 948 300
Partially disagree 13 10 163 500
Completely disagree 2 1 16 350
Can not say 1 1 16 350
In my opinion, money is for consumption and not for saving Completely agree 5 4 65 400
Partially agree 36 36 588 600
Partially disagree 46 46 752 100
Completely disagree 11 12 196 200
Can not say 2 2 32 700
I often take advantage of discount and campaign prices in my purchases Completely agree 35 35 572 250
Partially agree 51 53 866 550
Partially disagree 11 10 163 500
Completely disagree 3 2 32 700
Can not say 1 1 16 350
I want to see advertising targeted to me based on my online behavior Completely agree 4 3 49 050
Partially agree 26 25 408 750
Partially disagree 32 33 539 550
Completely disagree 33 34 555 900
Can not say 5 4 65 400
When I want a certain brand of product, the price doesn't matter Completely agree 8 8 130 800
Partially agree 31 32 523 200
Partially disagree 38 38 621 300
Completely disagree 22 21 343 350
Can not say 1 1 16 350
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 18 294 300
Partially agree 51 54 882 900
Partially disagree 23 21 343 350
Completely disagree 7 5 81 750
Can not say 3 3 49 050
Ecology is an important purchase reason for me Completely agree 15 16 261 600
Partially agree 52 56 915 600
Partially disagree 24 21 343 350
Completely disagree 7 4 65 400
Can not say 3 2 32 700
I prefer well-known brands Completely agree 11 11 179 850
Partially agree 56 56 915 600
Partially disagree 24 24 392 400
Completely disagree 6 6 98 100
Can not say 2 2 32 700
Source: NRS 2023
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 14 228 900
Quite positively 64 66 1079 100
Quite negatively 15 15 245 250
Very negative 3 2 32 700
Can not say 4 4 65 400
Magazines Very positive 14 14 228 900
Quite positively 63 65 1062 750
Quite negatively 15 14 228 900
Very negative 4 3 49 050
Can not say 5 4 65 400
Free and local newspapers Very positive 25 27 441 450
Quite positively 57 59 964 650
Quite negatively 10 8 130 800
Very negative 3 2 32 700
Can not say 5 4 65 400
Newspaper/Magazine websites or applications Very positive 7 7 114 450
Quite positively 47 46 752 100
Quite negatively 28 28 457 800
Very negative 9 8 130 800
Can not say 8 11 179 850
Social media (Facebook, Instagram etc.) Very positive 5 5 81 750
Quite positively 35 34 555 900
Quite negatively 32 32 523 200
Very negative 15 13 212 550
Can not say 12 16 261 600
Blogs Very positive 3 3 49 050
Quite positively 27 25 408 750
Quite negatively 27 26 425 100
Very negative 14 13 212 550
Can not say 27 34 555 900
Newsletters to email Very positive 2 2 32 700
Quite positively 17 19 310 650
Quite negatively 35 37 604 950
Very negative 44 40 654 000
Can not say 2 3 49 050
Other websites Very positive 3 3 49 050
Quite positively 40 39 637 650
Quite negatively 34 34 555 900
Very negative 12 12 196 200
Can not say 10 13 212 550
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 8 8 130 800
Quite positively 48 49 801 150
Quite negatively 28 29 474 150
Very negative 12 11 179 850
Can not say 3 3 49 050
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 5 81 750
Quite positively 36 35 572 250
Quite negatively 34 36 588 600
Very negative 19 18 294 300
Can not say 6 7 114 450
Home delivered advertisements and catalogues Very positive 20 22 359 700
Quite positively 49 52 850 200
Quite negatively 16 14 228 900
Very negative 12 10 163 500
Can not say 4 3 49 050
Out-of-home advertising Very positive 12 10 163 500
Quite positively 54 53 866 550
Quite negatively 22 24 392 400
Very negative 7 6 98 100
Can not say 6 7 114 450
Source: NRS 2023
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 15 18 294 300
Partially agree 62 65 1062 750
Partially disagree 11 9 147 150
Completely disagree 4 3 49 050
Can not say 7 5 81 750
I experience pampering moments with magazines Completely agree 8 10 163 500
Partially agree 42 47 768 450
Partially disagree 27 25 408 750
Completely disagree 12 9 147 150
Can not say 10 9 147 150
A professional magazine keeps me up to date on professional matters Completely agree 20 22 359 700
Partially agree 50 50 817 500
Partially disagree 12 11 179 850
Completely disagree 5 5 81 750
Can not say 12 13 212 550
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 32 523 200
Partially agree 50 51 833 850
Partially disagree 7 7 114 450
Completely disagree 3 3 49 050
Can not say 9 8 130 800
Finnish magazines offer reliable comparisons and tests Completely agree 14 15 245 250
Partially agree 54 56 915 600
Partially disagree 15 14 228 900
Completely disagree 3 3 49 050
Can not say 14 13 212 550
Finnish magazines offer reliable product recommendations Completely agree 9 9 147 150
Partially agree 55 57 931 950
Partially disagree 18 18 294 300
Completely disagree 3 3 49 050
Can not say 15 14 228 900
Finnish magazines are of high quality Completely agree 21 23 376 050
Partially agree 60 63 1030 050
Partially disagree 10 8 130 800
Completely disagree 2 1 16 350
Can not say 7 5 81 750
I follow important magazines on social media Completely agree 7 6 98 100
Partially agree 25 25 408 750
Partially disagree 25 25 408 750
Completely disagree 35 35 572 250
Can not say 8 8 130 800
I read important magazines from cover to cover Completely agree 18 22 359 700
Partially agree 34 38 621 300
Partially disagree 28 26 425 100
Completely disagree 15 11 179 850
Can not say 5 4 65 400
Ads are part of the content of the magazine Completely agree 10 10 163 500
Partially agree 54 55 899 250
Partially disagree 24 25 408 750
Completely disagree 7 6 98 100
Can not say 5 4 65 400
Ads in magazines make new things familiar Completely agree 11 13 212 550
Partially agree 56 58 948 300
Partially disagree 21 20 327 000
Completely disagree 7 5 81 750
Can not say 6 4 65 400
I have applied for additional information about the journal advertised product, eg. Online Completely agree 13 13 212 550
Partially agree 39 40 654 000
Partially disagree 24 24 392 400
Completely disagree 18 18 294 300
Can not say 6 5 81 750
I have purchased products based on the ad in magazine Completely agree 10 11 179 850
Partially agree 36 39 637 650
Partially disagree 27 26 425 100
Completely disagree 22 20 327 000
Can not say 6 4 65 400
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 15 245 250
Partially agree 47 51 833 850
Partially disagree 22 21 343 350
Completely disagree 13 11 179 850
Can not say 4 3 49 050
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 11 179 850
Partially agree 30 34 555 900
Partially disagree 28 28 457 800
Completely disagree 27 23 376 050
Can not say 6 5 81 750
I rely on product recommendations from bloggers and tubers Completely agree 2 1 16 350
Partially agree 19 14 228 900
Partially disagree 33 32 523 200
Completely disagree 33 36 588 600
Can not say 14 16 261 600
Source: NRS 2023
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 13 212 550
Newspapers 14 18 294 300
Magazine websites 7 6 98 100
Newspaper websites 7 7 114 450
Blogs 2 1 16 350
Social media 12 9 147 150
Other websites 42 38 621 300
Television 10 10 163 500
Radio 1 1 16 350
Direct mail 10 12 196 200
None of these 40 41 670 350
Information sources, consumer electronics and information technology Print magazines 15 17 277 950
Newspapers 19 23 376 050
Magazine websites 10 9 147 150
Newspaper websites 9 9 147 150
Blogs 5 3 49 050
Social media 23 17 277 950
Other websites 50 45 735 750
Television 17 17 277 950
Radio 3 2 32 700
Direct mail 36 43 703 050
None of these 16 16 261 600
Information sources, beauty care and cosmetics Print magazines 18 25 408 750
Newspapers 8 11 179 850
Magazine websites 9 11 179 850
Newspaper websites 5 6 98 100
Blogs 8 7 114 450
Social media 25 24 392 400
Other websites 16 16 261 600
Television 12 15 245 250
Radio 2 2 32 700
Direct mail 16 22 359 700
None of these 47 40 654 000
Information sources, travel Print magazines 17 21 343 350
Newspapers 15 20 327 000
Magazine websites 10 10 163 500
Newspaper websites 9 9 147 150
Blogs 10 9 147 150
Social media 31 28 457 800
Other websites 48 48 784 800
Television 16 18 294 300
Radio 3 3 49 050
Direct mail 10 12 196 200
None of these 29 27 441 450
Information sources, style and fashion Print magazines 24 32 523 200
Newspapers 14 17 277 950
Magazine websites 12 14 228 900
Newspaper websites 7 8 130 800
Blogs 9 8 130 800
Social media 32 29 474 150
Other websites 34 34 555 900
Television 17 19 310 650
Radio 1 1 16 350
Direct mail 25 31 506 850
None of these 30 25 408 750
Information sources, building and renovating Print magazines 20 24 392 400
Newspapers 16 20 327 000
Magazine websites 9 10 163 500
Newspaper websites 7 7 114 450
Blogs 6 5 81 750
Social media 20 18 294 300
Other websites 33 32 523 200
Television 18 20 327 000
Radio 2 1 16 350
Direct mail 28 35 572 250
None of these 32 29 474 150
Information sources, food, cooking and baking Print magazines 37 46 752 100
Newspapers 28 34 555 900
Magazine websites 20 21 343 350
Newspaper websites 17 17 277 950
Blogs 14 13 212 550
Social media 38 34 555 900
Other websites 34 31 506 850
Television 28 30 490 500
Radio 6 5 81 750
Direct mail 26 32 523 200
None of these 13 10 163 500
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 9 147 150
Newspapers 12 16 261 600
Magazine websites 3 3 49 050
Newspaper websites 5 5 81 750
Blogs 1 1 16 350
Social media 10 9 147 150
Other websites 24 25 408 750
Television 11 13 212 550
Radio 2 1 16 350
Direct mail 17 20 327 000
None of these 52 48 784 800
Information sources, decorating and furniture purchases Print magazines 24 30 490 500
Newspapers 16 20 327 000
Magazine websites 11 12 196 200
Newspaper websites 7 7 114 450
Blogs 8 7 114 450
Social media 26 23 376 050
Other websites 31 30 490 500
Television 18 20 327 000
Radio 1 1 16 350
Direct mail 30 36 588 600
None of these 27 23 376 050
Information sources, saving and investing Print magazines 9 10 163 500
Newspapers 10 12 196 200
Magazine websites 6 6 98 100
Newspaper websites 9 8 130 800
Blogs 6 4 65 400
Social media 16 11 179 850
Other websites 30 27 441 450
Television 6 7 114 450
Radio 3 3 49 050
Direct mail 3 4 65 400
None of these 49 52 850 200
Information sources, health and wellbeing products / services Print magazines 14 18 294 300
Newspapers 15 19 310 650
Magazine websites 7 8 130 800
Newspaper websites 6 7 114 450
Blogs 5 5 81 750
Social media 21 20 327 000
Other websites 37 38 621 300
Television 12 13 212 550
Radio 2 2 32 700
Direct mail 17 21 343 350
None of these 38 33 539 550
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 15 245 250
Newspapers 19 24 392 400
Magazine websites 7 7 114 450
Newspaper websites 8 8 130 800
Blogs 5 4 65 400
Social media 22 19 310 650
Other websites 41 39 637 650
Television 13 14 228 900
Radio 1 1 16 350
Direct mail 31 37 604 950
None of these 29 26 425 100
Source: NRS 2023
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 21 343 350
Well-being and health 53 63 1030 050
Charity work 14 16 261 600
Self development 32 31 506 850
Celebrities 15 16 261 600
Fishing 17 13 212 550
Beauty care and cosmetics 16 19 310 650
Literature 27 33 539 550
Domestic and foreign news 55 60 981 000
Domestic travel 34 39 637 650
Culture 32 36 588 600
Crafts 26 31 506 850
Nature and going outdoor 53 59 964 650
Hunting 10 7 114 450
Style and fashion 22 25 408 750
Music and concerts 35 37 604 950
Going on summer cottage 30 32 523 200
Local affairs 56 65 1062 750
Computer/console/mobile playing 16 8 130 800
Politics 40 40 654 000
Gardening and plants 33 44 719 400
Building and renovating 39 41 670 350
Food and drink 40 43 703 050
Cooking, baking, recipes 40 49 801 150
Investment 23 19 310 650
Decorating 31 39 637 650
Economic and finances 36 33 539 550
Travelling abroad 36 36 588 600
Sports, exercising 46 44 719 400
Sailing, boating 11 9 147 150
Consumer electronics and information technology 23 16 261 600
Environmental matters 33 35 572 250
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 3 2 32 700
Buying an apartment 11 9 147 150
Home renovation 29 30 490 500
Buying a car 25 22 359 700
Buying a boat 3 3 49 050
None of these 50 52 850 200
Purchases in the last 12 months Furniture and furnishings 42 42 686 700
Repair and construction products 40 41 670 350
Domestic appliances 39 42 686 700
Electronics or IT products 50 44 719 400
Cars 18 16 261 600
Clothing and footwear 82 83 1357 050
Eyeglasses, contact lenses or sunglasses 35 38 621 300
Sports clothing, footwear or equipment 60 59 964 650
Saving or investing products or services 26 24 392 400
Cosmetics and beauty products 45 52 850 200
Mobile phones 31 30 490 500
Travels 37 37 604 950
Products and services for health and well-being 58 62 1013 700
None of the above 2 2 32 700
Intentions to purchase within 12 months Furniture and furnishings 29 28 457 800
Repair and construction products 36 37 604 950
Domestic appliances 20 19 310 650
Electronics or IT products 28 21 343 350
Cars 14 11 179 850
Clothing and footwear 65 66 1079 100
Eyeglasses, contact lenses or sunglasses 27 31 506 850
Sports clothing, footwear or equipment 43 42 686 700
Saving or investing products or services 22 19 310 650
Cosmetics and beauty products 36 41 670 350
Mobile phones 16 15 245 250
Travels 41 42 686 700
Products and services for health and well-being 46 50 817 500
None of the above 7 6 98 100
Will consider switching over the next 12 months Bank 7 7 114 450
Insurance company 10 8 130 800
electric company 18 16 261 600
Internet Connection 8 7 114 450
Phone-subscription 12 11 179 850
None of the above 47 49 801 150
Can not say 19 20 327 000
Uses of extra money Magazines, books, movies 17 17 277 950
Eating, drinking, partying in a restaurant 32 29 474 150
Exercise hobbies and equipment 26 23 376 050
Cultural events (e.g. concerts, theater, festivals) 33 36 588 600
Renovation, decoration 25 28 457 800
Health services and one's own well-being 21 25 408 750
Travelling 40 43 703 050
Entertainment electronics and information technology equipment, mobile phones 16 10 163 500
Clothes, shoes and bags 23 21 343 350
Home services (cleaning and other housekeeping services) 6 7 114 450
Car, boat, motorcycle 13 10 163 500
Cosmetics and beauty care 10 11 179 850
Saving, investing 46 44 719 400
Other 8 8 130 800
There is no extra money after mandatory expenses 8 9 147 150
Can not say 3 3 49 050
Source: NRS 2023

Online & social media

Magazine website

https://www.k-ryhma.fi/pirkka-lehti

Magazine in Social Media
Some channels and Followers May 2024
Source: Aikakausmedia's social media tracking

Contact info

Media sales
  • Kesko Oyj
  • Nauvontie 18
  • 00280 Helsinki

Sales Director

  • Armi Slotte
  • 010 532 2276
  • armi.slotte@kesko.fi

Tiedustelut ja varaukset

  • Katja Virtanen
  • 010 532 2974
  • katja.virtanen@kesko.fi
Media

Publisher

  • Genero Oy

Publisher

  • Kesko Oyj

Vastaava päätoimittaja

  • Sanni Jokinen
 

Address

  • Risto Rytin tie 33
  • 00570 Helsinki

Postal address

  • Risto Rytin tie 33
  • 00570 Helsinki

Phone

Email