Suuri Käsityö
Suuri Käsityö is the largest handicraft magazine in Finland. It is the number one magazine in terms of its versatility – knitting, crocheting, sewing, crafts, XL fashion. Each issue features sewing and knitting patterns by well-known designers. People are passionate about handicraft as a hobby and are willing to invest time and money in it.
Issues per year
10 issues per year
Magazine website
Magazine in Social Media
Timetables
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 3.1.2024 | 8.12.2023 | 12.12.2023 | Warm everyday life. Two new series: Finnish design socks and an interior design column inspired by top Finnish designers. |
| 2 | 7.2.2024 | 17.1.2024 | 19.1.2024 | Mid-winter layers. Easy and warm everyday clothes. Love socks designed by Niina Laitinen. |
| 3 | 6.3.2024 | 14.2.2024 | 16.2.2024 | Handicraft saving. Take advantage of all materials and turn them into lovely knitwear and stylish clothes. |
| 4 | 10.4.2024 | 18.3.2024 | 20.3.2024 | Dress extra. Spring is already here! The best dresses for spring for every taste and light knitwear. |
| 5 | 15.5.2024 | 23.4.2024 | 25.4.2024 | Jerseyextra. A lot to sew from Finns' favourite material, jersey. |
| 6 - 7 | 19.6.2024 | 29.5.2024 | 31.5.2024 | Holiday crafts. Summer clothes and nice crafts. |
| 8 | 7.8.2024 | 17.7.2024 | 19.7.2024 | College extra. A return to everyday life and lots of easy but stylish clothes from seamstresses' favorite material, college. |
| 9 | 11.9.2024 | 21.8.2024 | 23.8.2024 | Wool extra. The loveliest knitwear of autumn. |
| 10 | 16.10.2024 | 25.9.2024 | 27.9.2024 | Sock extra. Especially a lot of beloved wool socks! Sew home clothes that are comfortable for darkening evenings. |
| 11 - 12 | 13.11.2024 | 23.10.2024 | 25.10.2024 | A wonderful festive magazine full of joy, inspiration and the best guidelines for waiting for Christmas. |
Ei aikatauluja vuodelle 2025.
Prices
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 460 x 297 mm | 5 mm | 14 537 € |
| 2/1 landscape | First spread | 460 x 297 mm | 5 mm | 16 732 € |
| 2/1 landscape | 2. Spread | 460 x 297 mm | 5 mm | 15 989 € |
| 1/1 portrait | Not specified | 230 x 297 mm | 5 mm | 7 269 € |
| 1/1 portrait | Back cover | 230 x 272 mm | 5 mm | 8 362 € |
| 1/2 portrait | Not specified | 112 x 297 mm | 5 mm | 5 278 € |
| 1/2 landscape | Not specified | 230 x 146 mm | 5 mm | 5 278 € |
| 1/3 portrait | Not specified | 76 x 297 mm | 5 mm | 4 507 € |
| 1/3 landscape | Not specified | 230 x 99 mm | 5 mm | 4 507 € |
| 1/4 portrait | Not specified | 60 x 297 mm | 5 mm | 3 839 € |
| 1/4 landscape | Not specified | 230 x 74 mm | 5 mm | 3 839 € |
| 1/4 square | Not specified | 112 x 146 mm | 5 mm | 3 839 € | *) size without marginal Prices valid until 31.12.2024 |
Size
230 x 297 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
ICC profile
Technical information
Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Placement | Size | Bleed | Price (tax 0%) | Prices valid until 31.12.2024 |
|---|
Size
230 x 297 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
ICC profile
Technical information
Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Description | Size | Price (tax 0%)  |
Prices valid until 31.12.2024 |
|---|
| Ad | Description | Size | Price (tax 0%) |
Prices valid until 31.12.2024 |
|---|
Readers
Readers
204 000
Total reach
235 000
How many times read
3,6
Minutes of reading
74 min
Source: NRS 2023
Gender
Source: NRS 2023
Audience in digital and print
Source: NRS 2023
Age
Source: NRS 2023
Municipality type
Source: NRS 2023
Education
Source: NRS 2023
Gross household income, daily purchases
Source: NRS 2023
NRS Facts
| Reader profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Sex | Women | 51 | 97 | 197 880 |
| Men | 49 | 3 | 6 120 | |
| Native language | Finnish | 95 | 97 | 197 880 |
| Swedish | 5 | 3 | 6 120 | |
| Age | 15-24 y | 13 | 6 | 12 240 |
| 25-34 y | 14 | 11 | 22 440 | |
| 35-44 y | 14 | 11 | 22 440 | |
| 45-54 y | 14 | 12 | 24 480 | |
| 55-64 y | 16 | 20 | 40 800 | |
| 65+ y | 29 | 39 | 79 560 | |
| Gender + age | Female 15-29 years | 10 | 10 | 20 400 |
| Female 30-49 years | 14 | 22 | 44 880 | |
| Female 50+ years | 28 | 64 | 130 560 | |
| Male 15-29 years | 10 | 1 | 2 040 | |
| Male 30-49 years | 14 | 1 | 2 040 | |
| Male 50+ years | 24 | 2 | 4 080 | |
| Household position | Lives at home with parents | 7 | 3 | 6 120 |
| Lives alone | 28 | 31 | 63 240 | |
| Lives with spouse | 37 | 40 | 81 600 | |
| Lives with spouse and children | 24 | 22 | 44 880 | |
| Single parent | 2 | 3 | 6 120 | |
| Other | 3 | 2 | 4 080 | |
| Grandchildren under 18 years of age | Yes | 21 | 27 | 55 080 |
| No | 38 | 45 | 91 800 | |
| No answer (under 45 year olds) | 41 | 28 | 57 120 | |
| Education | Elementary school | 5 | 8 | 16 320 |
| Secondary school | 7 | 7 | 14 280 | |
| Vocational | 28 | 26 | 53 040 | |
| High school | 14 | 12 | 24 480 | |
| University of Applied Sciences | 19 | 18 | 36 720 | |
| University | 27 | 28 | 57 120 | |
| Something else | 2 | 1 | 2 040 | |
| Decision-maker in grocery purchases | Yes | 93 | 97 | 197 880 |
| No | 7 | 3 | 6 120 | |
| Can not say | 1 | 0 | 0 | |
| Use of glasses or contact lenses | Yes | 67 | 78 | 159 120 |
| No | 33 | 22 | 44 880 | |
| Size of the household | 1 pers | 28 | 30 | 61 200 |
| 2 pers | 38 | 43 | 87 720 | |
| 3 pers | 14 | 12 | 24 480 | |
| 4 pers | 12 | 10 | 20 400 | |
| 5+ pers | 7 | 6 | 12 240 | |
| Household income (gross) | Below 20 000 € /y | 11 | 11 | 22 440 |
| 20 000 - 35 000 € /y | 19 | 25 | 51 000 | |
| 35 001 - 50 000 € /y | 20 | 20 | 40 800 | |
| 50 001 - 85 000 € /y | 22 | 19 | 38 760 | |
| 85 001 - 100 000 € /y | 7 | 6 | 12 240 | |
| Over 100 000 € /y | 9 | 6 | 12 240 | |
| Dont want to tell | 5 | 7 | 14 280 | |
| Cant say / No answer | 7 | 5 | 10 200 | |
| Family with kids | Yes | 32 | 27 | 55 080 |
| No | 68 | 73 | 148 920 | |
| Pets in household | Cat | 17 | 16 | 32 640 |
| Dog | 26 | 28 | 57 120 | |
| Some other pet | 5 | 6 | 12 240 | |
| No pets | 59 | 58 | 118 320 | |
| Health services used in the household | Public health services | 85 | 90 | 183 600 |
| Employer - funded health care services | 49 | 43 | 87 720 | |
| Private, self-funded healthcare services | 39 | 45 | 91 800 | |
| Private health insurance services | 22 | 18 | 36 720 | |
| No health care | 1 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| Housing | Apartment | 32 | 29 | 59 160 |
| Row house or semi-detached house | 15 | 15 | 30 600 | |
| Detached house | 47 | 49 | 99 960 | |
| Farm | 4 | 5 | 10 200 | |
| Something else | 1 | 1 | 2 040 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 76 | 80 | 163 200 |
| Rented residence | 20 | 16 | 32 640 | |
| Right of residence apartment | 2 | 3 | 6 120 | |
| Something else | 1 | 1 | 2 040 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 40 | 42 | 85 680 |
| No | 59 | 57 | 116 280 | |
| Can not say | 1 | 1 | 2 040 | |
| Number of cars in household | One car | 45 | 49 | 99 960 |
| Two cars | 32 | 31 | 63 240 | |
| Three or more cars | 10 | 8 | 16 320 | |
| No car | 14 | 13 | 26 520 | |
| Type of car, if buying now | New | 22 | 24 | 48 960 |
| Used | 67 | 64 | 130 560 | |
| Company car | 4 | 1 | 2 040 | |
| Leasing (personal) | 8 | 8 | 16 320 | |
| Shared car | 2 | 2 | 4 080 | |
| Doesn't use a car | 8 | 9 | 18 360 | |
| Can not say | 5 | 6 | 12 240 | |
| Advertising ban at the door / mailbox | Yes | 24 | 18 | 36 720 |
| No | 76 | 81 | 165 240 | |
| Can not say | 1 | 0 | 0 | |
| Using AdBlocker or similar application | Yes | 19 | 9 | 18 360 |
| No | 76 | 85 | 173 400 | |
| Can not say | 5 | 6 | 12 240 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 13 | 26 520 |
| Turku or Tampere | 8 | 8 | 16 320 | |
| Oulu | 4 | 5 | 10 200 | |
| 70 000 - 150 000 inhabitants town | 13 | 16 | 32 640 | |
| Urban municipality | 27 | 28 | 57 120 | |
| Conurbation | 16 | 16 | 32 640 | |
| Countryside | 13 | 16 | 32 640 | Source: NRS 2023 |
| How often different content is read | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| The frequency of reading: Print magazines | Daily | 15 | 21 | 42 840 |
| 5-6 days a week | 4 | 5 | 10 200 | |
| 1-4 days a week | 26 | 34 | 69 360 | |
| Monthly | 24 | 26 | 53 040 | |
| Rarely | 23 | 11 | 22 440 | |
| Never | 7 | 2 | 4 080 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 21 | 19 | 38 760 |
| 5-6 days a week | 5 | 6 | 12 240 | |
| 1-4 days a week | 19 | 19 | 38 760 | |
| Monthly | 15 | 16 | 32 640 | |
| Rarely | 24 | 25 | 51 000 | |
| Never | 14 | 13 | 26 520 | |
| Can not say | 1 | 2 | 4 080 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 39 | 79 560 |
| 5-6 days a week | 4 | 6 | 12 240 | |
| 1-4 days a week | 23 | 25 | 51 000 | |
| Monthly | 13 | 12 | 24 480 | |
| Rarely | 21 | 15 | 30 600 | |
| Never | 7 | 3 | 6 120 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 50 | 102 000 |
| 5-6 days a week | 9 | 10 | 20 400 | |
| 1-4 days a week | 16 | 17 | 34 680 | |
| Monthly | 6 | 6 | 12 240 | |
| Rarely | 9 | 10 | 20 400 | |
| Never | 6 | 7 | 14 280 | |
| Can not say | 0 | 1 | 2 040 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 7 | 14 280 |
| 5-6 days a week | 4 | 6 | 12 240 | |
| 1-4 days a week | 44 | 50 | 102 000 | |
| Monthly | 17 | 15 | 30 600 | |
| Rarely | 20 | 17 | 34 680 | |
| Never | 9 | 5 | 10 200 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Free online TV services | Daily | 15 | 18 | 36 720 |
| 5-6 days a week | 9 | 11 | 22 440 | |
| 1-4 days a week | 30 | 29 | 59 160 | |
| Monthly | 23 | 22 | 44 880 | |
| Rarely | 15 | 12 | 24 480 | |
| Never | 7 | 7 | 14 280 | |
| Can not say | 1 | 1 | 2 040 | |
| The frequency of watching: Pay TV and streaming services | Daily | 16 | 13 | 26 520 |
| 5-6 days a week | 10 | 8 | 16 320 | |
| 1-4 days a week | 22 | 19 | 38 760 | |
| Monthly | 10 | 9 | 18 360 | |
| Rarely | 11 | 12 | 24 480 | |
| Never | 31 | 39 | 79 560 | |
| Can not say | 0 | 1 | 2 040 | |
| The frequency of watching: Programs of YLE (national broadcaster) TV channels | Daily | 45 | 55 | 112 200 |
| 5-6 days a week | 9 | 10 | 20 400 | |
| 1-4 days a week | 19 | 16 | 32 640 | |
| Monthly | 11 | 8 | 16 320 | |
| Rarely | 12 | 9 | 18 360 | |
| Never | 3 | 2 | 4 080 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 35 | 39 | 79 560 |
| 5-6 days a week | 12 | 13 | 26 520 | |
| 1-4 days a week | 22 | 21 | 42 840 | |
| Monthly | 11 | 10 | 20 400 | |
| Rarely | 12 | 10 | 20 400 | |
| Never | 7 | 7 | 14 280 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of listening: Programs of YLE (national broadcaster) radio-channels | Daily | 22 | 26 | 53 040 |
| 5-6 days a week | 7 | 8 | 16 320 | |
| 1-4 days a week | 16 | 14 | 28 560 | |
| Monthly | 13 | 10 | 20 400 | |
| Rarely | 26 | 28 | 57 120 | |
| Never | 16 | 14 | 28 560 | |
| Can not say | 1 | 1 | 2 040 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 17 | 34 680 |
| 5-6 days a week | 10 | 8 | 16 320 | |
| 1-4 days a week | 21 | 17 | 34 680 | |
| Monthly | 14 | 15 | 30 600 | |
| Rarely | 21 | 22 | 44 880 | |
| Never | 16 | 19 | 38 760 | |
| Can not say | 1 | 1 | 2 040 | |
| The frequency of listening: Podcasts | Daily | 4 | 2 | 4 080 |
| 5-6 days a week | 3 | 2 | 4 080 | |
| 1-4 days a week | 9 | 7 | 14 280 | |
| Monthly | 13 | 13 | 26 520 | |
| Rarely | 28 | 27 | 55 080 | |
| Never | 41 | 46 | 93 840 | |
| Can not say | 2 | 2 | 4 080 | |
| User frequency and following: Social media | Daily | 57 | 59 | 120 360 |
| 5-6 days a week | 7 | 6 | 12 240 | |
| 1-4 days a week | 8 | 8 | 16 320 | |
| Monthly | 3 | 2 | 4 080 | |
| Rarely | 6 | 5 | 10 200 | |
| Never | 19 | 20 | 40 800 | |
| Can not say | 0 | 0 | 0 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 9 | 18 360 |
| 5-6 days a week | 5 | 4 | 8 160 | |
| 1-4 days a week | 11 | 8 | 16 320 | |
| Monthly | 8 | 8 | 16 320 | |
| Rarely | 22 | 26 | 53 040 | |
| Never | 40 | 44 | 89 760 | |
| Can not say | 1 | 1 | 2 040 | |
| User frequency: Instant messaging | Daily | 68 | 67 | 136 680 |
| 5-6 days a week | 9 | 9 | 18 360 | |
| 1-4 days a week | 10 | 9 | 18 360 | |
| Monthly | 3 | 2 | 4 080 | |
| Rarely | 3 | 3 | 6 120 | |
| Never | 8 | 9 | 18 360 | |
| Can not say | 0 | 0 | 0 | Source: NRS 2023 |
| Consumer claims | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I enjoy shopping | Completely agree | 14 | 14 | 28 560 |
| Partially agree | 44 | 47 | 95 880 | |
| Partially disagree | 30 | 29 | 59 160 | |
| Completely disagree | 10 | 8 | 16 320 | |
| Can not say | 2 | 2 | 4 080 | |
| I prefer domestic products | Completely agree | 32 | 37 | 75 480 |
| Partially agree | 55 | 53 | 108 120 | |
| Partially disagree | 10 | 8 | 16 320 | |
| Completely disagree | 1 | 1 | 2 040 | |
| Can not say | 1 | 1 | 2 040 | |
| I consciously make responsible choices in my consumption | Completely agree | 18 | 22 | 44 880 |
| Partially agree | 55 | 58 | 118 320 | |
| Partially disagree | 20 | 16 | 32 640 | |
| Completely disagree | 5 | 3 | 6 120 | |
| Can not say | 2 | 1 | 2 040 | |
| When shopping, quality is more important to me than price | Completely agree | 23 | 21 | 42 840 |
| Partially agree | 58 | 60 | 122 400 | |
| Partially disagree | 16 | 16 | 32 640 | |
| Completely disagree | 2 | 1 | 2 040 | |
| Can not say | 2 | 2 | 4 080 | |
| I usually choose the cheapest option | Completely agree | 11 | 10 | 20 400 |
| Partially agree | 46 | 48 | 97 920 | |
| Partially disagree | 35 | 33 | 67 320 | |
| Completely disagree | 6 | 7 | 14 280 | |
| Can not say | 1 | 1 | 2 040 | |
| In my circle of friends, I am often the first to try new things | Completely agree | 5 | 4 | 8 160 |
| Partially agree | 25 | 24 | 48 960 | |
| Partially disagree | 38 | 38 | 77 520 | |
| Completely disagree | 25 | 25 | 51 000 | |
| Can not say | 7 | 9 | 18 360 | |
| I prefer local shops and services | Completely agree | 27 | 34 | 69 360 |
| Partially agree | 57 | 56 | 114 240 | |
| Partially disagree | 13 | 8 | 16 320 | |
| Completely disagree | 2 | 1 | 2 040 | |
| Can not say | 1 | 1 | 2 040 | |
| In my opinion, money is for consumption and not for saving | Completely agree | 5 | 3 | 6 120 |
| Partially agree | 36 | 35 | 71 400 | |
| Partially disagree | 46 | 47 | 95 880 | |
| Completely disagree | 11 | 12 | 24 480 | |
| Can not say | 2 | 2 | 4 080 | |
| I often take advantage of discount and campaign prices in my purchases | Completely agree | 35 | 38 | 77 520 |
| Partially agree | 51 | 52 | 106 080 | |
| Partially disagree | 11 | 8 | 16 320 | |
| Completely disagree | 3 | 1 | 2 040 | |
| Can not say | 1 | 1 | 2 040 | |
| I want to see advertising targeted to me based on my online behavior | Completely agree | 4 | 3 | 6 120 |
| Partially agree | 26 | 26 | 53 040 | |
| Partially disagree | 32 | 33 | 67 320 | |
| Completely disagree | 33 | 32 | 65 280 | |
| Can not say | 5 | 6 | 12 240 | |
| When I want a certain brand of product, the price doesn't matter | Completely agree | 8 | 7 | 14 280 |
| Partially agree | 31 | 31 | 63 240 | |
| Partially disagree | 38 | 37 | 75 480 | |
| Completely disagree | 22 | 23 | 46 920 | |
| Can not say | 1 | 2 | 4 080 | |
| I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) | Completely agree | 16 | 21 | 42 840 |
| Partially agree | 51 | 55 | 112 200 | |
| Partially disagree | 23 | 17 | 34 680 | |
| Completely disagree | 7 | 4 | 8 160 | |
| Can not say | 3 | 3 | 6 120 | |
| Ecology is an important purchase reason for me | Completely agree | 15 | 20 | 40 800 |
| Partially agree | 52 | 59 | 120 360 | |
| Partially disagree | 24 | 17 | 34 680 | |
| Completely disagree | 7 | 2 | 4 080 | |
| Can not say | 3 | 2 | 4 080 | |
| I prefer well-known brands | Completely agree | 11 | 11 | 22 440 |
| Partially agree | 56 | 56 | 114 240 | |
| Partially disagree | 24 | 25 | 51 000 | |
| Completely disagree | 6 | 5 | 10 200 | |
| Can not say | 2 | 3 | 6 120 | Source: NRS 2023 |
| Attitude towards advertising in different media channels | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Newspapers | Very positive | 13 | 15 | 30 600 |
| Quite positively | 64 | 65 | 132 600 | |
| Quite negatively | 15 | 15 | 30 600 | |
| Very negative | 3 | 2 | 4 080 | |
| Can not say | 4 | 3 | 6 120 | |
| Magazines | Very positive | 14 | 15 | 30 600 |
| Quite positively | 63 | 66 | 134 640 | |
| Quite negatively | 15 | 14 | 28 560 | |
| Very negative | 4 | 2 | 4 080 | |
| Can not say | 5 | 3 | 6 120 | |
| Free and local newspapers | Very positive | 25 | 28 | 57 120 |
| Quite positively | 57 | 59 | 120 360 | |
| Quite negatively | 10 | 9 | 18 360 | |
| Very negative | 3 | 1 | 2 040 | |
| Can not say | 5 | 3 | 6 120 | |
| Newspaper/Magazine websites or applications | Very positive | 7 | 7 | 14 280 |
| Quite positively | 47 | 48 | 97 920 | |
| Quite negatively | 28 | 27 | 55 080 | |
| Very negative | 9 | 7 | 14 280 | |
| Can not say | 8 | 11 | 22 440 | |
| Social media (Facebook, Instagram etc.) | Very positive | 5 | 6 | 12 240 |
| Quite positively | 35 | 36 | 73 440 | |
| Quite negatively | 32 | 31 | 63 240 | |
| Very negative | 15 | 11 | 22 440 | |
| Can not say | 12 | 16 | 32 640 | |
| Blogs | Very positive | 3 | 3 | 6 120 |
| Quite positively | 27 | 27 | 55 080 | |
| Quite negatively | 27 | 25 | 51 000 | |
| Very negative | 14 | 11 | 22 440 | |
| Can not say | 27 | 34 | 69 360 | |
| Newsletters to email | Very positive | 2 | 2 | 4 080 |
| Quite positively | 17 | 21 | 42 840 | |
| Quite negatively | 35 | 38 | 77 520 | |
| Very negative | 44 | 37 | 75 480 | |
| Can not say | 2 | 2 | 4 080 | |
| Other websites | Very positive | 3 | 3 | 6 120 |
| Quite positively | 40 | 39 | 79 560 | |
| Quite negatively | 34 | 33 | 67 320 | |
| Very negative | 12 | 12 | 24 480 | |
| Can not say | 10 | 13 | 26 520 | |
| Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) | Very positive | 8 | 8 | 16 320 |
| Quite positively | 48 | 50 | 102 000 | |
| Quite negatively | 28 | 29 | 59 160 | |
| Very negative | 12 | 10 | 20 400 | |
| Can not say | 3 | 2 | 4 080 | |
| Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) | Very positive | 5 | 4 | 8 160 |
| Quite positively | 36 | 36 | 73 440 | |
| Quite negatively | 34 | 37 | 75 480 | |
| Very negative | 19 | 16 | 32 640 | |
| Can not say | 6 | 7 | 14 280 | |
| Home delivered advertisements and catalogues | Very positive | 20 | 22 | 44 880 |
| Quite positively | 49 | 52 | 106 080 | |
| Quite negatively | 16 | 14 | 28 560 | |
| Very negative | 12 | 10 | 20 400 | |
| Can not say | 4 | 2 | 4 080 | |
| Out-of-home advertising | Very positive | 12 | 11 | 22 440 |
| Quite positively | 54 | 54 | 110 160 | |
| Quite negatively | 22 | 23 | 46 920 | |
| Very negative | 7 | 5 | 10 200 | |
| Can not say | 6 | 7 | 14 280 | Source: NRS 2023 |
| Reading device and advertising effect | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I relax and get inspired by magazines | Completely agree | 15 | 23 | 46 920 |
| Partially agree | 62 | 63 | 128 520 | |
| Partially disagree | 11 | 8 | 16 320 | |
| Completely disagree | 4 | 3 | 6 120 | |
| Can not say | 7 | 4 | 8 160 | |
| I experience pampering moments with magazines | Completely agree | 8 | 14 | 28 560 |
| Partially agree | 42 | 51 | 104 040 | |
| Partially disagree | 27 | 20 | 40 800 | |
| Completely disagree | 12 | 8 | 16 320 | |
| Can not say | 10 | 8 | 16 320 | |
| A professional magazine keeps me up to date on professional matters | Completely agree | 20 | 19 | 38 760 |
| Partially agree | 50 | 49 | 99 960 | |
| Partially disagree | 12 | 11 | 22 440 | |
| Completely disagree | 5 | 5 | 10 200 | |
| Can not say | 12 | 16 | 32 640 | |
| The industry specialty magazine provides information on my hobbies and interests | Completely agree | 31 | 30 | 61 200 |
| Partially agree | 50 | 51 | 104 040 | |
| Partially disagree | 7 | 7 | 14 280 | |
| Completely disagree | 3 | 3 | 6 120 | |
| Can not say | 9 | 9 | 18 360 | |
| Finnish magazines offer reliable comparisons and tests | Completely agree | 14 | 14 | 28 560 |
| Partially agree | 54 | 54 | 110 160 | |
| Partially disagree | 15 | 14 | 28 560 | |
| Completely disagree | 3 | 3 | 6 120 | |
| Can not say | 14 | 16 | 32 640 | |
| Finnish magazines offer reliable product recommendations | Completely agree | 9 | 10 | 20 400 |
| Partially agree | 55 | 55 | 112 200 | |
| Partially disagree | 18 | 17 | 34 680 | |
| Completely disagree | 3 | 3 | 6 120 | |
| Can not say | 15 | 15 | 30 600 | |
| Finnish magazines are of high quality | Completely agree | 21 | 23 | 46 920 |
| Partially agree | 60 | 63 | 128 520 | |
| Partially disagree | 10 | 7 | 14 280 | |
| Completely disagree | 2 | 1 | 2 040 | |
| Can not say | 7 | 5 | 10 200 | |
| I follow important magazines on social media | Completely agree | 7 | 7 | 14 280 |
| Partially agree | 25 | 25 | 51 000 | |
| Partially disagree | 25 | 25 | 51 000 | |
| Completely disagree | 35 | 35 | 71 400 | |
| Can not say | 8 | 8 | 16 320 | |
| I read important magazines from cover to cover | Completely agree | 18 | 24 | 48 960 |
| Partially agree | 34 | 38 | 77 520 | |
| Partially disagree | 28 | 23 | 46 920 | |
| Completely disagree | 15 | 11 | 22 440 | |
| Can not say | 5 | 4 | 8 160 | |
| Ads are part of the content of the magazine | Completely agree | 10 | 11 | 22 440 |
| Partially agree | 54 | 54 | 110 160 | |
| Partially disagree | 24 | 25 | 51 000 | |
| Completely disagree | 7 | 6 | 12 240 | |
| Can not say | 5 | 4 | 8 160 | |
| Ads in magazines make new things familiar | Completely agree | 11 | 15 | 30 600 |
| Partially agree | 56 | 59 | 120 360 | |
| Partially disagree | 21 | 17 | 34 680 | |
| Completely disagree | 7 | 6 | 12 240 | |
| Can not say | 6 | 4 | 8 160 | |
| I have applied for additional information about the journal advertised product, eg. Online | Completely agree | 13 | 15 | 30 600 |
| Partially agree | 39 | 36 | 73 440 | |
| Partially disagree | 24 | 25 | 51 000 | |
| Completely disagree | 18 | 18 | 36 720 | |
| Can not say | 6 | 5 | 10 200 | |
| I have purchased products based on the ad in magazine | Completely agree | 10 | 12 | 24 480 |
| Partially agree | 36 | 41 | 83 640 | |
| Partially disagree | 27 | 25 | 51 000 | |
| Completely disagree | 22 | 18 | 36 720 | |
| Can not say | 6 | 4 | 8 160 | |
| I'm trying out tips or guidelines (like recipes) in magazine ads | Completely agree | 13 | 18 | 36 720 |
| Partially agree | 47 | 57 | 116 280 | |
| Partially disagree | 22 | 15 | 30 600 | |
| Completely disagree | 13 | 8 | 16 320 | |
| Can not say | 4 | 2 | 4 080 | |
| I'm experimenting with product samples in magazines (like food or cosmetics) | Completely agree | 9 | 14 | 28 560 |
| Partially agree | 30 | 42 | 85 680 | |
| Partially disagree | 28 | 24 | 48 960 | |
| Completely disagree | 27 | 16 | 32 640 | |
| Can not say | 6 | 5 | 10 200 | |
| I rely on product recommendations from bloggers and tubers | Completely agree | 2 | 2 | 4 080 |
| Partially agree | 19 | 15 | 30 600 | |
| Partially disagree | 33 | 35 | 71 400 | |
| Completely disagree | 33 | 30 | 61 200 | |
| Can not say | 14 | 18 | 36 720 | Source: NRS 2023 |
| Use of information sources during the purchase process | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Information sources, cars and car purchase | Print magazines | 11 | 9 | 18 360 |
| Newspapers | 14 | 16 | 32 640 | |
| Magazine websites | 7 | 4 | 8 160 | |
| Newspaper websites | 7 | 5 | 10 200 | |
| Blogs | 2 | 1 | 2 040 | |
| Social media | 12 | 8 | 16 320 | |
| Other websites | 42 | 32 | 65 280 | |
| Television | 10 | 8 | 16 320 | |
| Radio | 1 | 1 | 2 040 | |
| Direct mail | 10 | 11 | 22 440 | |
| None of these | 40 | 49 | 99 960 | |
| Information sources, consumer electronics and information technology | Print magazines | 15 | 15 | 30 600 |
| Newspapers | 19 | 22 | 44 880 | |
| Magazine websites | 10 | 6 | 12 240 | |
| Newspaper websites | 9 | 8 | 16 320 | |
| Blogs | 5 | 3 | 6 120 | |
| Social media | 23 | 18 | 36 720 | |
| Other websites | 50 | 41 | 83 640 | |
| Television | 17 | 17 | 34 680 | |
| Radio | 3 | 2 | 4 080 | |
| Direct mail | 36 | 45 | 91 800 | |
| None of these | 16 | 18 | 36 720 | |
| Information sources, beauty care and cosmetics | Print magazines | 18 | 31 | 63 240 |
| Newspapers | 8 | 11 | 22 440 | |
| Magazine websites | 9 | 13 | 26 520 | |
| Newspaper websites | 5 | 6 | 12 240 | |
| Blogs | 8 | 11 | 22 440 | |
| Social media | 25 | 32 | 65 280 | |
| Other websites | 16 | 19 | 38 760 | |
| Television | 12 | 16 | 32 640 | |
| Radio | 2 | 1 | 2 040 | |
| Direct mail | 16 | 25 | 51 000 | |
| None of these | 47 | 29 | 59 160 | |
| Information sources, travel | Print magazines | 17 | 21 | 42 840 |
| Newspapers | 15 | 18 | 36 720 | |
| Magazine websites | 10 | 10 | 20 400 | |
| Newspaper websites | 9 | 8 | 16 320 | |
| Blogs | 10 | 10 | 20 400 | |
| Social media | 31 | 31 | 63 240 | |
| Other websites | 48 | 46 | 93 840 | |
| Television | 16 | 15 | 30 600 | |
| Radio | 3 | 3 | 6 120 | |
| Direct mail | 10 | 12 | 24 480 | |
| None of these | 29 | 26 | 53 040 | |
| Information sources, style and fashion | Print magazines | 24 | 37 | 75 480 |
| Newspapers | 14 | 17 | 34 680 | |
| Magazine websites | 12 | 15 | 30 600 | |
| Newspaper websites | 7 | 7 | 14 280 | |
| Blogs | 9 | 11 | 22 440 | |
| Social media | 32 | 35 | 71 400 | |
| Other websites | 34 | 35 | 71 400 | |
| Television | 17 | 19 | 38 760 | |
| Radio | 1 | 1 | 2 040 | |
| Direct mail | 25 | 34 | 69 360 | |
| None of these | 30 | 17 | 34 680 | |
| Information sources, building and renovating | Print magazines | 20 | 23 | 46 920 |
| Newspapers | 16 | 19 | 38 760 | |
| Magazine websites | 9 | 9 | 18 360 | |
| Newspaper websites | 7 | 6 | 12 240 | |
| Blogs | 6 | 5 | 10 200 | |
| Social media | 20 | 19 | 38 760 | |
| Other websites | 33 | 28 | 57 120 | |
| Television | 18 | 20 | 40 800 | |
| Radio | 2 | 1 | 2 040 | |
| Direct mail | 28 | 36 | 73 440 | |
| None of these | 32 | 31 | 63 240 | |
| Information sources, food, cooking and baking | Print magazines | 37 | 51 | 104 040 |
| Newspapers | 28 | 34 | 69 360 | |
| Magazine websites | 20 | 23 | 46 920 | |
| Newspaper websites | 17 | 16 | 32 640 | |
| Blogs | 14 | 17 | 34 680 | |
| Social media | 38 | 40 | 81 600 | |
| Other websites | 34 | 32 | 65 280 | |
| Television | 28 | 28 | 57 120 | |
| Radio | 6 | 4 | 8 160 | |
| Direct mail | 26 | 32 | 65 280 | |
| None of these | 13 | 7 | 14 280 | |
| Information sources, eyeglasses, contact lenses or sunglasses | Print magazines | 7 | 8 | 16 320 |
| Newspapers | 12 | 15 | 30 600 | |
| Magazine websites | 3 | 3 | 6 120 | |
| Newspaper websites | 5 | 4 | 8 160 | |
| Blogs | 1 | 1 | 2 040 | |
| Social media | 10 | 11 | 22 440 | |
| Other websites | 24 | 23 | 46 920 | |
| Television | 11 | 13 | 26 520 | |
| Radio | 2 | 1 | 2 040 | |
| Direct mail | 17 | 20 | 40 800 | |
| None of these | 52 | 49 | 99 960 | |
| Information sources, decorating and furniture purchases | Print magazines | 24 | 34 | 69 360 |
| Newspapers | 16 | 20 | 40 800 | |
| Magazine websites | 11 | 12 | 24 480 | |
| Newspaper websites | 7 | 6 | 12 240 | |
| Blogs | 8 | 9 | 18 360 | |
| Social media | 26 | 28 | 57 120 | |
| Other websites | 31 | 29 | 59 160 | |
| Television | 18 | 19 | 38 760 | |
| Radio | 1 | 1 | 2 040 | |
| Direct mail | 30 | 39 | 79 560 | |
| None of these | 27 | 17 | 34 680 | |
| Information sources, saving and investing | Print magazines | 9 | 8 | 16 320 |
| Newspapers | 10 | 11 | 22 440 | |
| Magazine websites | 6 | 4 | 8 160 | |
| Newspaper websites | 9 | 6 | 12 240 | |
| Blogs | 6 | 6 | 12 240 | |
| Social media | 16 | 13 | 26 520 | |
| Other websites | 30 | 24 | 48 960 | |
| Television | 6 | 6 | 12 240 | |
| Radio | 3 | 3 | 6 120 | |
| Direct mail | 3 | 4 | 8 160 | |
| None of these | 49 | 54 | 110 160 | |
| Information sources, health and wellbeing products / services | Print magazines | 14 | 19 | 38 760 |
| Newspapers | 15 | 20 | 40 800 | |
| Magazine websites | 7 | 8 | 16 320 | |
| Newspaper websites | 6 | 6 | 12 240 | |
| Blogs | 5 | 6 | 12 240 | |
| Social media | 21 | 24 | 48 960 | |
| Other websites | 37 | 38 | 77 520 | |
| Television | 12 | 13 | 26 520 | |
| Radio | 2 | 2 | 4 080 | |
| Direct mail | 17 | 21 | 42 840 | |
| None of these | 38 | 30 | 61 200 | |
| Information sources, purchase of sportswear, -footwear or -equipment | Print magazines | 12 | 16 | 32 640 |
| Newspapers | 19 | 26 | 53 040 | |
| Magazine websites | 7 | 6 | 12 240 | |
| Newspaper websites | 8 | 6 | 12 240 | |
| Blogs | 5 | 4 | 8 160 | |
| Social media | 22 | 22 | 44 880 | |
| Other websites | 41 | 36 | 73 440 | |
| Television | 13 | 14 | 28 560 | |
| Radio | 1 | 1 | 2 040 | |
| Direct mail | 31 | 38 | 77 520 | |
| None of these | 29 | 24 | 48 960 | Source: NRS 2023 |
| Buyer profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Interests | Cars, motor vehicles | 26 | 7 | 14 280 |
| Well-being and health | 53 | 74 | 150 960 | |
| Charity work | 14 | 20 | 40 800 | |
| Self development | 32 | 35 | 71 400 | |
| Celebrities | 15 | 15 | 30 600 | |
| Fishing | 17 | 8 | 16 320 | |
| Beauty care and cosmetics | 16 | 23 | 46 920 | |
| Literature | 27 | 44 | 89 760 | |
| Domestic and foreign news | 55 | 59 | 120 360 | |
| Domestic travel | 34 | 38 | 77 520 | |
| Culture | 32 | 46 | 93 840 | |
| Crafts | 26 | 83 | 169 320 | |
| Nature and going outdoor | 53 | 63 | 128 520 | |
| Hunting | 10 | 4 | 8 160 | |
| Style and fashion | 22 | 36 | 73 440 | |
| Music and concerts | 35 | 37 | 75 480 | |
| Going on summer cottage | 30 | 30 | 61 200 | |
| Local affairs | 56 | 72 | 146 880 | |
| Computer/console/mobile playing | 16 | 9 | 18 360 | |
| Politics | 40 | 34 | 69 360 | |
| Gardening and plants | 33 | 60 | 122 400 | |
| Building and renovating | 39 | 34 | 69 360 | |
| Food and drink | 40 | 40 | 81 600 | |
| Cooking, baking, recipes | 40 | 66 | 134 640 | |
| Investment | 23 | 14 | 28 560 | |
| Decorating | 31 | 48 | 97 920 | |
| Economic and finances | 36 | 28 | 57 120 | |
| Travelling abroad | 36 | 30 | 61 200 | |
| Sports, exercising | 46 | 38 | 77 520 | |
| Sailing, boating | 11 | 6 | 12 240 | |
| Consumer electronics and information technology | 23 | 7 | 14 280 | |
| Environmental matters | 33 | 43 | 87 720 | |
| None of the above | 0 | 0 | 0 | |
| Purchases made and planned | ||||
| Planned acquisitions in the househould over the next 2 years | Building a house | 3 | 2 | 4 080 |
| Buying an apartment | 11 | 8 | 16 320 | |
| Home renovation | 29 | 29 | 59 160 | |
| Buying a car | 25 | 18 | 36 720 | |
| Buying a boat | 3 | 2 | 4 080 | |
| None of these | 50 | 56 | 114 240 | |
| Purchases in the last 12 months | Furniture and furnishings | 42 | 46 | 93 840 |
| Repair and construction products | 40 | 39 | 79 560 | |
| Domestic appliances | 39 | 40 | 81 600 | |
| Electronics or IT products | 50 | 38 | 77 520 | |
| Cars | 18 | 14 | 28 560 | |
| Clothing and footwear | 82 | 87 | 177 480 | |
| Eyeglasses, contact lenses or sunglasses | 35 | 39 | 79 560 | |
| Sports clothing, footwear or equipment | 60 | 62 | 126 480 | |
| Saving or investing products or services | 26 | 23 | 46 920 | |
| Cosmetics and beauty products | 45 | 67 | 136 680 | |
| Mobile phones | 31 | 30 | 61 200 | |
| Travels | 37 | 36 | 73 440 | |
| Products and services for health and well-being | 58 | 69 | 140 760 | |
| None of the above | 2 | 2 | 4 080 | |
| Intentions to purchase within 12 months | Furniture and furnishings | 29 | 29 | 59 160 |
| Repair and construction products | 36 | 33 | 67 320 | |
| Domestic appliances | 20 | 18 | 36 720 | |
| Electronics or IT products | 28 | 16 | 32 640 | |
| Cars | 14 | 8 | 16 320 | |
| Clothing and footwear | 65 | 69 | 140 760 | |
| Eyeglasses, contact lenses or sunglasses | 27 | 30 | 61 200 | |
| Sports clothing, footwear or equipment | 43 | 43 | 87 720 | |
| Saving or investing products or services | 22 | 17 | 34 680 | |
| Cosmetics and beauty products | 36 | 54 | 110 160 | |
| Mobile phones | 16 | 13 | 26 520 | |
| Travels | 41 | 41 | 83 640 | |
| Products and services for health and well-being | 46 | 59 | 120 360 | |
| None of the above | 7 | 6 | 12 240 | |
| Will consider switching over the next 12 months | Bank | 7 | 5 | 10 200 |
| Insurance company | 10 | 7 | 14 280 | |
| electric company | 18 | 12 | 24 480 | |
| Internet Connection | 8 | 5 | 10 200 | |
| Phone-subscription | 12 | 10 | 20 400 | |
| None of the above | 47 | 53 | 108 120 | |
| Can not say | 19 | 21 | 42 840 | |
| Uses of extra money | Magazines, books, movies | 17 | 19 | 38 760 |
| Eating, drinking, partying in a restaurant | 32 | 30 | 61 200 | |
| Exercise hobbies and equipment | 26 | 21 | 42 840 | |
| Cultural events (e.g. concerts, theater, festivals) | 33 | 40 | 81 600 | |
| Renovation, decoration | 25 | 26 | 53 040 | |
| Health services and one's own well-being | 21 | 30 | 61 200 | |
| Travelling | 40 | 44 | 89 760 | |
| Entertainment electronics and information technology equipment, mobile phones | 16 | 6 | 12 240 | |
| Clothes, shoes and bags | 23 | 26 | 53 040 | |
| Home services (cleaning and other housekeeping services) | 6 | 9 | 18 360 | |
| Car, boat, motorcycle | 13 | 4 | 8 160 | |
| Cosmetics and beauty care | 10 | 15 | 30 600 | |
| Saving, investing | 46 | 42 | 85 680 | |
| Other | 8 | 7 | 14 280 | |
| There is no extra money after mandatory expenses | 8 | 9 | 18 360 | |
| Can not say | 3 | 3 | 6 120 | Source: NRS 2023 |
Online & social media
Magazine website
Magazine in Social Media
Some channels and Followers May 2024
Contact info
Media sales
- Sanoma Media Finland Oy
- Martinkyläntie 9 A, 4. krs.
- 01770 Vantaa
- yrityspalvelu@sanoma.fi
- www.sanoma.fi
- Mediamyynti Sanoma B2B
- yrityspalvelu@sanoma.fi
Media
Publisher
- Sanoma Media Finland Oy
Publisher
- Sanoma Media Finland Oy
Päätoimittaja
- Leeni Hoimela-Mäkinen
Address
- Töölönlahdenkatu2
- 00100 Helsinki
Postal address
- PL 20
- 00089 Sanoma
Phone
- +358 9 1201
- suuri.kasityo@sanoma.com