Tekniikan Maailma
Kansikuva Tekniikan Maailma 2024

Tekniikan Maailma

Tekniikan Maailma is the most trusted, useful, and versatile technology and science media in Finland. Our readers are better off than average, and they know that Tekniikan Maailma provides information that is useful. TM tests and compares the most significant products from key areas such as cars, mobile devices, entertainment electronics, information technology, cameras, household appliances, and sports equipment. TM provides fact-based journalism.

Issues per year

22 issues per year

Magazine website

https://tekniikanmaailma.fi/

Magazine in Social Media

Timetables

Issue Issue Booking Date Material Date Themes and info
1 28.12.2023 5.12.2023 11.12.2023 A look at the car year 2024, including the most significant car innovations. Car comparison.
2 11.1.2024 18.12.2023 21.12.2023 Comparison of the most interesting new TVs.
3 25.1.2024 5.1.2024 10.1.2024 Operation test of the Honda CB750 Hornet motorcycle. An overview of the development of music technology.
4 15.2.2024 26.1.2024 31.1.2024 TM’s great winter car comparison, part 1: cars with internal combustion engine.
5 7.3.2024 16.2.2024 21.2.2024 TM’s great winter car comparison, part 2: all-electric cars.
6 21.3.2024 1.3.2024 6.3.2024 Comparison: summer tyres 2024.
7 11.4.2024 20.3.2024 25.3.2024 Comparison of a topical wheel group.
8 25.4.2024 5.4.2024 10.4.2024 A guide for buying a car. What’s new in the development of medical technology?
9 16.5.2024 24.4.2024 29.4.2024 Comparison of the most interesting new phones.
10 30.5.2024 10.5.2024 15.5.2024 Comparison of an interesting topical car group.
11 19.6.2024 30.5.2024 4.6.2024 Home and kitchen technology. Testing the technology of building a smart home and a smart yard.
12 4.7.2024 13.6.2024 18.6.2024 A great car comparison for the summer. An overview of the development of energy technology.
13 18.7.2024 28.6.2024 3.7.2024 Comparison of new motorcycles of the season.
14 1.8.2024 12.7.2024 17.7.2024 Comparison: joint Nordic sports car comparison.
15 15.8.2024 26.7.2024 31.7.2024 Comparison of a topical group of electric bicycles.
16 5.9.2024 16.8.2024 21.8.2024 Student electronics. Self-driving cars.
17 19.9.2024 30.8.2024 4.9.2024 Tool novelties in the test. Different technologies for measuring oneself.
18 3.10.2024 13.9.2024 18.9.2024 Comparison: winter tyres 2024 — friction and studded tyres.
19 17.10.2024 27.9.2024 2.10.2024 Comparison of a topical car group. An overview of the development of space technology.
20 7.11.2024 18.10.2024 23.10.2024 Great camera comparison. Ski comparison.
21 21.11.2024 1.11.2024 6.11.2024 Audio comparison. Comparison of AI services.
22 12.12.2024 21.11.2024 26.11.2024 A topical bicycle comparison. Editors’ tips for the best Christmas gifts.

Ei aikatauluja vuodelle 2025.

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 420 x 275 mm 5 mm 12 810 €
2/1 landscape 1. Spread 420 x 275 mm 5 mm 14 100 €
2/1 landscape 2. Spread 420 x 275 mm 5 mm 14 100 €
2/1 landscape Centerfold 420 x 275 mm 5 mm 14 100 €
1/1 portrait Not specified 210 x 275 mm 5 mm 7 120 €
1/1 portrait 2. Cover 210 x 275 mm 5 mm 7 840 €
1/1 portrait 3. Cover 210 x 275 mm 5 mm 7 840 €
Takakansi portrait Back cover 210 x 245 mm 5 mm 7 840 €
1/2 Pysty portrait Not specified 102 x 275 mm 5 mm 4 840 €
1/2 Vaaka landscape Not specified 210 x 135 mm 5 mm 4 840 €
1/4 Neliö square Not specified 102 x 135 mm 5 mm 3 560 €
1/4 Pysty portrait Not specified 49 x 275 mm 5 mm 3 560 €
1/4 Vaaka landscape Not specified 210 x 66 mm 5 mm 3 560 €
*) size without marginal Prices valid until 31.12.2024
Size

210 x 275 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.

ICC profile

Technical information

yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
Prices valid until 31.12.2024
Size

210 x 275 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.

ICC profile

Technical information

yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Desktop 980×400 px 30 € / CPM (Cost per thousand)
Desktop 980×120 px 12 € / CPM (Cost per thousand)
Desktop 300×250 px 8 € / CPM (Cost per thousand)
Desktop 300×500 px 12 € / CPM (Cost per thousand)
Desktop 300×750 px 16 € / CPM (Cost per thousand)
Desktop 468×400 px 10 € / CPM (Cost per thousand)
Desktop 560×400 px 14 € / CPM (Cost per thousand)
Desktop 160×600 px 8 € / CPM (Cost per thousand)
Desktop px 18 € / CPM (Cost per thousand)
Mobile 300×300 px 18 € / CPM (Cost per thousand)
Mobile 300×150 px 12 € / CPM (Cost per thousand)
Mobile 300×150 px 14 € / CPM (Cost per thousand)
Mobile px 18 € / CPM (Cost per thousand)
Desktop 980x552 px 40 € / CPM (Cost per thousand)
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Desktop 980×400 px 30 € / CPM (Cost per thousand)
Desktop 980×120 px 12 € / CPM (Cost per thousand)
Desktop 300×250 px 8 € / CPM (Cost per thousand)
Desktop 300×500 px 12 € / CPM (Cost per thousand)
Desktop 300×750 px 16 € / CPM (Cost per thousand)
Desktop 468×400 px 10 € / CPM (Cost per thousand)
Desktop 560×400 px 14 € / CPM (Cost per thousand)
Desktop 160×600 px 8 € / CPM (Cost per thousand)
Desktop px 18 € / CPM (Cost per thousand)
Mobile 300×300 px 18 € / CPM (Cost per thousand)
Mobile 300×150 px 12 € / CPM (Cost per thousand)
Mobile 300×150 px 14 € / CPM (Cost per thousand)
Mobile px 18 € / CPM (Cost per thousand)
Desktop 980x552 px 40 € / CPM (Cost per thousand)
Prices valid until 31.12.2024

Readers

Readers
236 000
Total reach
506 000
How many times read
2,5
Minutes of reading
67 min
Source: NRS 2023
Gender
Source: NRS 2023
Audience in digital and print
Source: NRS 2023
Age
Source: NRS 2023
Municipality type
Source: NRS 2023
Education
Source: NRS 2023
Gross household income, daily purchases
Source: NRS 2023

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 15 35 400
Men 49 85 200 600
Native language Finnish 95 97 228 920
Swedish 5 3 7 080
Age 15-24 y 13 6 14 160
25-34 y 14 9 21 240
35-44 y 14 12 28 320
45-54 y 14 16 37 760
55-64 y 16 20 47 200
65+ y 29 37 87 320
Gender + age Female 15-29 years 10 1 2 360
Female 30-49 years 14 3 7 080
Female 50+ years 28 10 23 600
Male 15-29 years 10 9 21 240
Male 30-49 years 14 22 51 920
Male 50+ years 24 55 129 800
Household position Lives at home with parents 7 3 7 080
Lives alone 28 22 51 920
Lives with spouse 37 46 108 560
Lives with spouse and children 24 23 54 280
Single parent 2 2 4 720
Other 3 3 7 080
Grandchildren under 18 years of age Yes 21 28 66 080
No 38 45 106 200
No answer (under 45 year olds) 41 27 63 720
Education Elementary school 5 4 9 440
Secondary school 7 6 14 160
Vocational 28 30 70 800
High school 14 10 23 600
University of Applied Sciences 19 20 47 200
University 27 29 68 440
Something else 2 1 2 360
Decision-maker in grocery purchases Yes 93 90 212 400
No 7 9 21 240
Can not say 1 1 2 360
Use of glasses or contact lenses Yes 67 68 160 480
No 33 32 75 520
Size of the household 1 pers 28 24 56 640
2 pers 38 45 106 200
3 pers 14 14 33 040
4 pers 12 11 25 960
5+ pers 7 6 14 160
Household income (gross) Below 20 000 € /y 11 7 16 520
20 000 - 35 000 € /y 19 15 35 400
35 001 - 50 000 € /y 20 22 51 920
50 001 - 85 000 € /y 22 24 56 640
85 001 - 100 000 € /y 7 10 23 600
Over 100 000 € /y 9 15 35 400
Dont want to tell 5 4 9 440
Cant say / No answer 7 3 7 080
Family with kids Yes 32 27 63 720
No 68 73 172 280
Pets in household Cat 17 16 37 760
Dog 26 24 56 640
Some other pet 5 4 9 440
No pets 59 62 146 320
Health services used in the household Public health services 85 84 198 240
Employer - funded health care services 49 50 118 000
Private, self-funded healthcare services 39 44 103 840
Private health insurance services 22 22 51 920
No health care 1 1 2 360
Can not say 1 1 2 360
Housing Apartment 32 29 68 440
Row house or semi-detached house 15 14 33 040
Detached house 47 52 122 720
Farm 4 5 11 800
Something else 1 0 0
Can not say 0 0 0
Ownership of housing Owner-occupied residence 76 83 195 880
Rented residence 20 13 30 680
Right of residence apartment 2 2 4 720
Something else 1 1 2 360
Can not say 1 0 0
Cottage or holiday home in regular use Yes 40 45 106 200
No 59 53 125 080
Can not say 1 1 2 360
Number of cars in household One car 45 47 110 920
Two cars 32 35 82 600
Three or more cars 10 11 25 960
No car 14 8 18 880
Type of car, if buying now New 22 30 70 800
Used 67 66 155 760
Company car 4 5 11 800
Leasing (personal) 8 10 23 600
Shared car 2 2 4 720
Doesn't use a car 8 4 9 440
Can not say 5 5 11 800
Advertising ban at the door / mailbox Yes 24 20 47 200
No 76 80 188 800
Can not say 1 0 0
Using AdBlocker or similar application Yes 19 17 40 120
No 76 77 181 720
Can not say 5 6 14 160
Type of municipality (7 class) Greater Helsinki 19 17 40 120
Turku or Tampere 8 8 18 880
Oulu 4 5 11 800
70 000 - 150 000 inhabitants town 13 14 33 040
Urban municipality 27 27 63 720
Conurbation 16 18 42 480
Countryside 13 12 28 320
Source: NRS 2023
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 15 28 66 080
5-6 days a week 4 6 14 160
1-4 days a week 26 36 84 960
Monthly 24 19 44 840
Rarely 23 10 23 600
Never 7 1 2 360
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 21 27 63 720
5-6 days a week 5 4 9 440
1-4 days a week 19 23 54 280
Monthly 15 15 35 400
Rarely 24 20 47 200
Never 14 9 21 240
Can not say 1 2 4 720
The frequency of reading: Print newspapers or afternoon papers Daily 30 49 115 640
5-6 days a week 4 6 14 160
1-4 days a week 23 20 47 200
Monthly 13 10 23 600
Rarely 21 13 30 680
Never 7 2 4 720
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 58 136 880
5-6 days a week 9 11 25 960
1-4 days a week 16 12 28 320
Monthly 6 5 11 800
Rarely 9 9 21 240
Never 6 5 11 800
Can not say 0 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 6 14 160
5-6 days a week 4 4 9 440
1-4 days a week 44 48 113 280
Monthly 17 15 35 400
Rarely 20 18 42 480
Never 9 7 16 520
Can not say 1 1 2 360
The frequency of watching: Free online TV services Daily 15 17 40 120
5-6 days a week 9 10 23 600
1-4 days a week 30 31 73 160
Monthly 23 21 49 560
Rarely 15 14 33 040
Never 7 6 14 160
Can not say 1 0 0
The frequency of watching: Pay TV and streaming services Daily 16 15 35 400
5-6 days a week 10 9 21 240
1-4 days a week 22 22 51 920
Monthly 10 9 21 240
Rarely 11 12 28 320
Never 31 32 75 520
Can not say 0 0 0
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 45 56 132 160
5-6 days a week 9 10 23 600
1-4 days a week 19 17 40 120
Monthly 11 7 16 520
Rarely 12 8 18 880
Never 3 1 2 360
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 35 43 101 480
5-6 days a week 12 13 30 680
1-4 days a week 22 22 51 920
Monthly 11 8 18 880
Rarely 12 10 23 600
Never 7 5 11 800
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 22 29 68 440
5-6 days a week 7 8 18 880
1-4 days a week 16 19 44 840
Monthly 13 12 28 320
Rarely 26 21 49 560
Never 16 10 23 600
Can not say 1 1 2 360
The frequency of listening: Programs of commercial radio channels Daily 16 20 47 200
5-6 days a week 10 10 23 600
1-4 days a week 21 24 56 640
Monthly 14 14 33 040
Rarely 21 19 44 840
Never 16 12 28 320
Can not say 1 1 2 360
The frequency of listening: Podcasts Daily 4 4 9 440
5-6 days a week 3 2 4 720
1-4 days a week 9 8 18 880
Monthly 13 13 30 680
Rarely 28 28 66 080
Never 41 44 103 840
Can not say 2 2 4 720
User frequency and following: Social media Daily 57 45 106 200
5-6 days a week 7 8 18 880
1-4 days a week 8 10 23 600
Monthly 3 5 11 800
Rarely 6 9 21 240
Never 19 23 54 280
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 8 18 880
5-6 days a week 5 4 9 440
1-4 days a week 11 9 21 240
Monthly 8 7 16 520
Rarely 22 24 56 640
Never 40 48 113 280
Can not say 1 1 2 360
User frequency: Instant messaging Daily 68 56 132 160
5-6 days a week 9 12 28 320
1-4 days a week 10 13 30 680
Monthly 3 5 11 800
Rarely 3 4 9 440
Never 8 11 25 960
Can not say 0 1 2 360
Source: NRS 2023
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 14 10 23 600
Partially agree 44 41 96 760
Partially disagree 30 35 82 600
Completely disagree 10 11 25 960
Can not say 2 3 7 080
I prefer domestic products Completely agree 32 36 84 960
Partially agree 55 53 125 080
Partially disagree 10 9 21 240
Completely disagree 1 1 2 360
Can not say 1 1 2 360
I consciously make responsible choices in my consumption Completely agree 18 17 40 120
Partially agree 55 57 134 520
Partially disagree 20 20 47 200
Completely disagree 5 4 9 440
Can not say 2 2 4 720
When shopping, quality is more important to me than price Completely agree 23 28 66 080
Partially agree 58 59 139 240
Partially disagree 16 12 28 320
Completely disagree 2 1 2 360
Can not say 2 1 2 360
I usually choose the cheapest option Completely agree 11 8 18 880
Partially agree 46 46 108 560
Partially disagree 35 37 87 320
Completely disagree 6 8 18 880
Can not say 1 1 2 360
In my circle of friends, I am often the first to try new things Completely agree 5 7 16 520
Partially agree 25 27 63 720
Partially disagree 38 38 89 680
Completely disagree 25 23 54 280
Can not say 7 5 11 800
I prefer local shops and services Completely agree 27 30 70 800
Partially agree 57 58 136 880
Partially disagree 13 10 23 600
Completely disagree 2 1 2 360
Can not say 1 1 2 360
In my opinion, money is for consumption and not for saving Completely agree 5 6 14 160
Partially agree 36 37 87 320
Partially disagree 46 45 106 200
Completely disagree 11 10 23 600
Can not say 2 2 4 720
I often take advantage of discount and campaign prices in my purchases Completely agree 35 31 73 160
Partially agree 51 54 127 440
Partially disagree 11 12 28 320
Completely disagree 3 2 4 720
Can not say 1 1 2 360
I want to see advertising targeted to me based on my online behavior Completely agree 4 4 9 440
Partially agree 26 25 59 000
Partially disagree 32 33 77 880
Completely disagree 33 35 82 600
Can not say 5 3 7 080
When I want a certain brand of product, the price doesn't matter Completely agree 8 9 21 240
Partially agree 31 35 82 600
Partially disagree 38 37 87 320
Completely disagree 22 19 44 840
Can not say 1 1 2 360
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 13 30 680
Partially agree 51 54 127 440
Partially disagree 23 24 56 640
Completely disagree 7 7 16 520
Can not say 3 3 7 080
Ecology is an important purchase reason for me Completely agree 15 11 25 960
Partially agree 52 54 127 440
Partially disagree 24 27 63 720
Completely disagree 7 7 16 520
Can not say 3 2 4 720
I prefer well-known brands Completely agree 11 14 33 040
Partially agree 56 59 139 240
Partially disagree 24 20 47 200
Completely disagree 6 4 9 440
Can not say 2 2 4 720
Source: NRS 2023
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 16 37 760
Quite positively 64 64 151 040
Quite negatively 15 14 33 040
Very negative 3 3 7 080
Can not say 4 3 7 080
Magazines Very positive 14 15 35 400
Quite positively 63 64 151 040
Quite negatively 15 14 33 040
Very negative 4 3 7 080
Can not say 5 4 9 440
Free and local newspapers Very positive 25 26 61 360
Quite positively 57 60 141 600
Quite negatively 10 8 18 880
Very negative 3 2 4 720
Can not say 5 4 9 440
Newspaper/Magazine websites or applications Very positive 7 7 16 520
Quite positively 47 50 118 000
Quite negatively 28 27 63 720
Very negative 9 10 23 600
Can not say 8 7 16 520
Social media (Facebook, Instagram etc.) Very positive 5 4 9 440
Quite positively 35 33 77 880
Quite negatively 32 33 77 880
Very negative 15 17 40 120
Can not say 12 14 33 040
Blogs Very positive 3 3 7 080
Quite positively 27 25 59 000
Quite negatively 27 27 63 720
Very negative 14 18 42 480
Can not say 27 28 66 080
Newsletters to email Very positive 2 1 2 360
Quite positively 17 19 44 840
Quite negatively 35 35 82 600
Very negative 44 43 101 480
Can not say 2 2 4 720
Other websites Very positive 3 3 7 080
Quite positively 40 38 89 680
Quite negatively 34 38 89 680
Very negative 12 11 25 960
Can not say 10 9 21 240
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 8 7 16 520
Quite positively 48 51 120 360
Quite negatively 28 27 63 720
Very negative 12 13 30 680
Can not say 3 2 4 720
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 4 9 440
Quite positively 36 39 92 040
Quite negatively 34 33 77 880
Very negative 19 18 42 480
Can not say 6 5 11 800
Home delivered advertisements and catalogues Very positive 20 17 40 120
Quite positively 49 53 125 080
Quite negatively 16 14 33 040
Very negative 12 12 28 320
Can not say 4 3 7 080
Out-of-home advertising Very positive 12 12 28 320
Quite positively 54 56 132 160
Quite negatively 22 21 49 560
Very negative 7 6 14 160
Can not say 6 5 11 800
Source: NRS 2023
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 15 17 40 120
Partially agree 62 64 151 040
Partially disagree 11 10 23 600
Completely disagree 4 3 7 080
Can not say 7 6 14 160
I experience pampering moments with magazines Completely agree 8 6 14 160
Partially agree 42 43 101 480
Partially disagree 27 30 70 800
Completely disagree 12 12 28 320
Can not say 10 9 21 240
A professional magazine keeps me up to date on professional matters Completely agree 20 28 66 080
Partially agree 50 51 120 360
Partially disagree 12 10 23 600
Completely disagree 5 3 7 080
Can not say 12 8 18 880
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 37 87 320
Partially agree 50 50 118 000
Partially disagree 7 6 14 160
Completely disagree 3 2 4 720
Can not say 9 5 11 800
Finnish magazines offer reliable comparisons and tests Completely agree 14 21 49 560
Partially agree 54 57 134 520
Partially disagree 15 11 25 960
Completely disagree 3 3 7 080
Can not say 14 8 18 880
Finnish magazines offer reliable product recommendations Completely agree 9 11 25 960
Partially agree 55 58 136 880
Partially disagree 18 17 40 120
Completely disagree 3 3 7 080
Can not say 15 11 25 960
Finnish magazines are of high quality Completely agree 21 23 54 280
Partially agree 60 59 139 240
Partially disagree 10 10 23 600
Completely disagree 2 2 4 720
Can not say 7 5 11 800
I follow important magazines on social media Completely agree 7 5 11 800
Partially agree 25 26 61 360
Partially disagree 25 26 61 360
Completely disagree 35 37 87 320
Can not say 8 6 14 160
I read important magazines from cover to cover Completely agree 18 21 49 560
Partially agree 34 36 84 960
Partially disagree 28 29 68 440
Completely disagree 15 11 25 960
Can not say 5 3 7 080
Ads are part of the content of the magazine Completely agree 10 11 25 960
Partially agree 54 56 132 160
Partially disagree 24 22 51 920
Completely disagree 7 7 16 520
Can not say 5 4 9 440
Ads in magazines make new things familiar Completely agree 11 10 23 600
Partially agree 56 57 134 520
Partially disagree 21 24 56 640
Completely disagree 7 6 14 160
Can not say 6 4 9 440
I have applied for additional information about the journal advertised product, eg. Online Completely agree 13 12 28 320
Partially agree 39 44 103 840
Partially disagree 24 25 59 000
Completely disagree 18 15 35 400
Can not say 6 4 9 440
I have purchased products based on the ad in magazine Completely agree 10 9 21 240
Partially agree 36 36 84 960
Partially disagree 27 30 70 800
Completely disagree 22 21 49 560
Can not say 6 4 9 440
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 9 21 240
Partially agree 47 43 101 480
Partially disagree 22 30 70 800
Completely disagree 13 14 33 040
Can not say 4 3 7 080
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 4 9 440
Partially agree 30 25 59 000
Partially disagree 28 33 77 880
Completely disagree 27 33 77 880
Can not say 6 5 11 800
I rely on product recommendations from bloggers and tubers Completely agree 2 1 2 360
Partially agree 19 15 35 400
Partially disagree 33 30 70 800
Completely disagree 33 42 99 120
Can not say 14 12 28 320
Source: NRS 2023
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 23 54 280
Newspapers 14 19 44 840
Magazine websites 7 14 33 040
Newspaper websites 7 11 25 960
Blogs 2 3 7 080
Social media 12 11 25 960
Other websites 42 51 120 360
Television 10 12 28 320
Radio 1 1 2 360
Direct mail 10 13 30 680
None of these 40 27 63 720
Information sources, consumer electronics and information technology Print magazines 15 23 54 280
Newspapers 19 25 59 000
Magazine websites 10 13 30 680
Newspaper websites 9 12 28 320
Blogs 5 4 9 440
Social media 23 17 40 120
Other websites 50 53 125 080
Television 17 19 44 840
Radio 3 3 7 080
Direct mail 36 37 87 320
None of these 16 13 30 680
Information sources, beauty care and cosmetics Print magazines 18 12 28 320
Newspapers 8 10 23 600
Magazine websites 9 6 14 160
Newspaper websites 5 5 11 800
Blogs 8 2 4 720
Social media 25 9 21 240
Other websites 16 11 25 960
Television 12 12 28 320
Radio 2 3 7 080
Direct mail 16 13 30 680
None of these 47 60 141 600
Information sources, travel Print magazines 17 22 51 920
Newspapers 15 18 42 480
Magazine websites 10 11 25 960
Newspaper websites 9 10 23 600
Blogs 10 8 18 880
Social media 31 20 47 200
Other websites 48 49 115 640
Television 16 20 47 200
Radio 3 3 7 080
Direct mail 10 12 28 320
None of these 29 27 63 720
Information sources, style and fashion Print magazines 24 21 49 560
Newspapers 14 17 40 120
Magazine websites 12 10 23 600
Newspaper websites 7 9 21 240
Blogs 9 4 9 440
Social media 32 18 42 480
Other websites 34 30 70 800
Television 17 15 35 400
Radio 1 2 4 720
Direct mail 25 25 59 000
None of these 30 37 87 320
Information sources, building and renovating Print magazines 20 25 59 000
Newspapers 16 23 54 280
Magazine websites 9 13 30 680
Newspaper websites 7 10 23 600
Blogs 6 4 9 440
Social media 20 13 30 680
Other websites 33 39 92 040
Television 18 18 42 480
Radio 2 2 4 720
Direct mail 28 31 73 160
None of these 32 25 59 000
Information sources, food, cooking and baking Print magazines 37 38 89 680
Newspapers 28 34 80 240
Magazine websites 20 17 40 120
Newspaper websites 17 20 47 200
Blogs 14 10 23 600
Social media 38 25 59 000
Other websites 34 32 75 520
Television 28 33 77 880
Radio 6 7 16 520
Direct mail 26 29 68 440
None of these 13 14 33 040
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 9 21 240
Newspapers 12 14 33 040
Magazine websites 3 3 7 080
Newspaper websites 5 6 14 160
Blogs 1 1 2 360
Social media 10 6 14 160
Other websites 24 25 59 000
Television 11 12 28 320
Radio 2 1 2 360
Direct mail 17 17 40 120
None of these 52 51 120 360
Information sources, decorating and furniture purchases Print magazines 24 24 56 640
Newspapers 16 23 54 280
Magazine websites 11 11 25 960
Newspaper websites 7 8 18 880
Blogs 8 4 9 440
Social media 26 14 33 040
Other websites 31 32 75 520
Television 18 19 44 840
Radio 1 2 4 720
Direct mail 30 28 66 080
None of these 27 27 63 720
Information sources, saving and investing Print magazines 9 15 35 400
Newspapers 10 14 33 040
Magazine websites 6 9 21 240
Newspaper websites 9 11 25 960
Blogs 6 6 14 160
Social media 16 11 25 960
Other websites 30 34 80 240
Television 6 8 18 880
Radio 3 4 9 440
Direct mail 3 4 9 440
None of these 49 43 101 480
Information sources, health and wellbeing products / services Print magazines 14 16 37 760
Newspapers 15 19 44 840
Magazine websites 7 8 18 880
Newspaper websites 6 7 16 520
Blogs 5 4 9 440
Social media 21 12 28 320
Other websites 37 35 82 600
Television 12 13 30 680
Radio 2 2 4 720
Direct mail 17 16 37 760
None of these 38 41 96 760
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 15 35 400
Newspapers 19 23 54 280
Magazine websites 7 8 18 880
Newspaper websites 8 9 21 240
Blogs 5 3 7 080
Social media 22 15 35 400
Other websites 41 39 92 040
Television 13 15 35 400
Radio 1 1 2 360
Direct mail 31 31 73 160
None of these 29 29 68 440
Source: NRS 2023
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 66 155 760
Well-being and health 53 45 106 200
Charity work 14 10 23 600
Self development 32 26 61 360
Celebrities 15 9 21 240
Fishing 17 24 56 640
Beauty care and cosmetics 16 6 14 160
Literature 27 22 51 920
Domestic and foreign news 55 62 146 320
Domestic travel 34 34 80 240
Culture 32 24 56 640
Crafts 26 16 37 760
Nature and going outdoor 53 54 127 440
Hunting 10 15 35 400
Style and fashion 22 10 23 600
Music and concerts 35 30 70 800
Going on summer cottage 30 34 80 240
Local affairs 56 58 136 880
Computer/console/mobile playing 16 16 37 760
Politics 40 49 115 640
Gardening and plants 33 25 59 000
Building and renovating 39 58 136 880
Food and drink 40 35 82 600
Cooking, baking, recipes 40 24 56 640
Investment 23 32 75 520
Decorating 31 17 40 120
Economic and finances 36 49 115 640
Travelling abroad 36 34 80 240
Sports, exercising 46 55 129 800
Sailing, boating 11 17 40 120
Consumer electronics and information technology 23 43 101 480
Environmental matters 33 32 75 520
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 3 3 7 080
Buying an apartment 11 10 23 600
Home renovation 29 32 75 520
Buying a car 25 30 70 800
Buying a boat 3 4 9 440
None of these 50 45 106 200
Purchases in the last 12 months Furniture and furnishings 42 37 87 320
Repair and construction products 40 49 115 640
Domestic appliances 39 45 106 200
Electronics or IT products 50 58 136 880
Cars 18 21 49 560
Clothing and footwear 82 79 186 440
Eyeglasses, contact lenses or sunglasses 35 32 75 520
Sports clothing, footwear or equipment 60 58 136 880
Saving or investing products or services 26 30 70 800
Cosmetics and beauty products 45 27 63 720
Mobile phones 31 32 75 520
Travels 37 38 89 680
Products and services for health and well-being 58 49 115 640
None of the above 2 2 4 720
Intentions to purchase within 12 months Furniture and furnishings 29 24 56 640
Repair and construction products 36 44 103 840
Domestic appliances 20 22 51 920
Electronics or IT products 28 30 70 800
Cars 14 17 40 120
Clothing and footwear 65 62 146 320
Eyeglasses, contact lenses or sunglasses 27 28 66 080
Sports clothing, footwear or equipment 43 43 101 480
Saving or investing products or services 22 25 59 000
Cosmetics and beauty products 36 19 44 840
Mobile phones 16 16 37 760
Travels 41 42 99 120
Products and services for health and well-being 46 37 87 320
None of the above 7 7 16 520
Will consider switching over the next 12 months Bank 7 8 18 880
Insurance company 10 12 28 320
electric company 18 21 49 560
Internet Connection 8 11 25 960
Phone-subscription 12 15 35 400
None of the above 47 45 106 200
Can not say 19 17 40 120
Uses of extra money Magazines, books, movies 17 16 37 760
Eating, drinking, partying in a restaurant 32 26 61 360
Exercise hobbies and equipment 26 27 63 720
Cultural events (e.g. concerts, theater, festivals) 33 28 66 080
Renovation, decoration 25 29 68 440
Health services and one's own well-being 21 19 44 840
Travelling 40 41 96 760
Entertainment electronics and information technology equipment, mobile phones 16 18 42 480
Clothes, shoes and bags 23 16 37 760
Home services (cleaning and other housekeeping services) 6 6 14 160
Car, boat, motorcycle 13 20 47 200
Cosmetics and beauty care 10 4 9 440
Saving, investing 46 51 120 360
Other 8 8 18 880
There is no extra money after mandatory expenses 8 6 14 160
Can not say 3 3 7 080
Source: NRS 2023

Online & social media

Magazine website

https://tekniikanmaailma.fi/

Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM

The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.

Some channels and Followers May 2024

Contact info

Media sales

  • Mediamyynti Otavamedia
  • yrityspalvelu@otavamedia.fi
Media

Publisher

  • Otavamedia Oy

Publisher

  • Otavamedia Oy

Vastaava päätoimittaja

  • Reijo Ruokanen
 

Address

  • Uudenmaankatu 10
  • 00120 Helsinki

Postal address

  • Uudenmaankatu 10
  • 00015 Otavamedia

Phone

  • +358 9 15661

Email

  • tekniikan.maailma@otavamedia.fi