Valitut Palat - Reader's Digest
Kansikuva Valitut Palat - Reader's Digest 2024

Valitut Palat - Reader's Digest

The Finnish edition of the worldwide known, iconic Reader´s Digest magazine. In addition of the touching stories of survivals the magazine includes lot of articles about health (20 %) and travelling (over 10 %) - these are the subjects that interest the readers. The magazine is read a long time - The reading time is 1 h 16 min (magazines in average 54 min) - NRS AL + total autumn 2017/ spring 2018

Issues per year

13 issues per year

Magazine website

http://www.rd.fi/

Magazine in Social Media
CIL Suomi Oy Consumer magazines General magazines
Pensioners Humour Human relations Middle-aged NRS Travel hints Health

Timetables

Issue Issue Booking Date Material Date Themes and info
1 29.12.2023 17.11.2023 23.11.2023
2 31.1.2024 14.12.2023 20.12.2023
3 29.2.2024 19.1.2024 25.1.2024
4 28.3.2024 19.2.2024 23.2.2024
5 30.4.2024 18.3.2024 22.3.2024
6 31.5.2024 19.4.2024 25.4.2023
6 b 14.6.2024 3.5.2024 10.5.2024
7 28.6.2024 20.5.2024 24.5.2024
8 31.7.2024 20.6.2024 27.6.2024
9 30.8.2024 22.7.2024 26.7.2024
10 30.9.2024 20.8.2024 26.8.2024
11 31.10.2024 20.9.2024 26.9.2024
12 29.11.2024 21.10.2024 25.10.2024
1 /2025 31.12.2024 18.11.2024 22.11.2024

Ei aikatauluja vuodelle 2025.

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 268 x 184 mm 3 mm 9 450 €
2/1 landscape Inner cover 268 x 184 mm 3 mm 10 650 €
1/1 portrait Not specified 134 x 184 mm 3 mm 4 950 €
1/1 portrait Inner cover 134 x 184 mm 3 mm 5 540 €
1/1 portrait Back cover 134 x 184 mm 3 mm 5 950 €
1/2 portrait Not specified 63 x 184 mm 3 mm 3 465 €
1/2 landscape Not specified 134 x 92 mm 3 mm 3 465 €
*) size without marginal Prices valid until 31.12.2024
Size

134 x 184 mm

Printing method

Offset

Binding

Liimasidonta

Printer

Walstead CE

Delivery of ad material and instructions

aineisto@valitutpalat.fi

ICC profile

Technical information

Takakannen ilmoituksissa sivun VASEMPAAN laitaan jätettävä 32 x 184 mm kokoinen valkoinen alue osoitetietojen tulostusta varten.

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
Prices valid until 31.12.2024
Size

134 x 184 mm

Printing method

Offset

Binding

Liimasidonta

Printer

Walstead CE

Delivery of ad material and instructions

aineisto@valitutpalat.fi

ICC profile

Technical information

Takakannen ilmoituksissa sivun VASEMPAAN laitaan jätettävä 32 x 184 mm kokoinen valkoinen alue osoitetietojen tulostusta varten.

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024

Readers

Readers
134 000
Total reach
168 000
How many times read
2,4
Minutes of reading
78 min
Source: NRS 2023
Gender
Source: NRS 2023
Audience in digital and print
Source: NRS 2023
Age
Source: NRS 2023
Municipality type
Source: NRS 2023
Education
Source: NRS 2023
Gross household income, daily purchases
Source: NRS 2023

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 55 73 700
Men 49 45 60 300
Native language Finnish 95 95 127 300
Swedish 5 5 6 700
Age 15-24 y 13 5 6 700
25-34 y 14 7 9 380
35-44 y 14 5 6 700
45-54 y 14 8 10 720
55-64 y 16 15 20 100
65+ y 29 60 80 400
Gender + age Female 15-29 years 10 4 5 360
Female 30-49 years 14 5 6 700
Female 50+ years 28 45 60 300
Male 15-29 years 10 4 5 360
Male 30-49 years 14 8 10 720
Male 50+ years 24 34 45 560
Household position Lives at home with parents 7 3 4 020
Lives alone 28 31 41 540
Lives with spouse 37 49 65 660
Lives with spouse and children 24 13 17 420
Single parent 2 2 2 680
Other 3 2 2 680
Grandchildren under 18 years of age Yes 21 32 42 880
No 38 51 68 340
No answer (under 45 year olds) 41 16 21 440
Education Elementary school 5 9 12 060
Secondary school 7 10 13 400
Vocational 28 35 46 900
High school 14 11 14 740
University of Applied Sciences 19 11 14 740
University 27 21 28 140
Something else 2 2 2 680
Decision-maker in grocery purchases Yes 93 92 123 280
No 7 7 9 380
Can not say 1 1 1 340
Use of glasses or contact lenses Yes 67 80 107 200
No 33 20 26 800
Size of the household 1 pers 28 31 41 540
2 pers 38 51 68 340
3 pers 14 8 10 720
4 pers 12 6 8 040
5+ pers 7 3 4 020
Household income (gross) Below 20 000 € /y 11 14 18 760
20 000 - 35 000 € /y 19 25 33 500
35 001 - 50 000 € /y 20 25 33 500
50 001 - 85 000 € /y 22 18 24 120
85 001 - 100 000 € /y 7 4 5 360
Over 100 000 € /y 9 5 6 700
Dont want to tell 5 6 8 040
Cant say / No answer 7 4 5 360
Family with kids Yes 32 15 20 100
No 68 85 113 900
Pets in household Cat 17 15 20 100
Dog 26 22 29 480
Some other pet 5 6 8 040
No pets 59 64 85 760
Health services used in the household Public health services 85 90 120 600
Employer - funded health care services 49 27 36 180
Private, self-funded healthcare services 39 46 61 640
Private health insurance services 22 12 16 080
No health care 1 0 0
Can not say 1 0 0
Housing Apartment 32 26 34 840
Row house or semi-detached house 15 15 20 100
Detached house 47 52 69 680
Farm 4 7 9 380
Something else 1 0 0
Can not say 0 0 0
Ownership of housing Owner-occupied residence 76 81 108 540
Rented residence 20 14 18 760
Right of residence apartment 2 4 5 360
Something else 1 1 1 340
Can not say 1 0 0
Cottage or holiday home in regular use Yes 40 43 57 620
No 59 57 76 380
Can not say 1 1 1 340
Number of cars in household One car 45 50 67 000
Two cars 32 33 44 220
Three or more cars 10 7 9 380
No car 14 10 13 400
Type of car, if buying now New 22 27 36 180
Used 67 63 84 420
Company car 4 1 1 340
Leasing (personal) 8 7 9 380
Shared car 2 1 1 340
Doesn't use a car 8 6 8 040
Can not say 5 6 8 040
Advertising ban at the door / mailbox Yes 24 13 17 420
No 76 87 116 580
Can not say 1 0 0
Using AdBlocker or similar application Yes 19 10 13 400
No 76 84 112 560
Can not say 5 6 8 040
Type of municipality (7 class) Greater Helsinki 19 11 14 740
Turku or Tampere 8 5 6 700
Oulu 4 5 6 700
70 000 - 150 000 inhabitants town 13 14 18 760
Urban municipality 27 29 38 860
Conurbation 16 20 26 800
Countryside 13 17 22 780
Source: NRS 2023
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 15 28 37 520
5-6 days a week 4 8 10 720
1-4 days a week 26 39 52 260
Monthly 24 12 16 080
Rarely 23 11 14 740
Never 7 1 1 340
Can not say 1 1 1 340
The frequency of reading: Magazine content in digital format Daily 21 20 26 800
5-6 days a week 5 7 9 380
1-4 days a week 19 20 26 800
Monthly 15 13 17 420
Rarely 24 19 25 460
Never 14 20 26 800
Can not say 1 1 1 340
The frequency of reading: Print newspapers or afternoon papers Daily 30 45 60 300
5-6 days a week 4 10 13 400
1-4 days a week 23 28 37 520
Monthly 13 6 8 040
Rarely 21 9 12 060
Never 7 1 1 340
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 44 58 960
5-6 days a week 9 10 13 400
1-4 days a week 16 13 17 420
Monthly 6 8 10 720
Rarely 9 15 20 100
Never 6 11 14 740
Can not say 0 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 8 10 720
5-6 days a week 4 5 6 700
1-4 days a week 44 56 75 040
Monthly 17 13 17 420
Rarely 20 14 18 760
Never 9 4 5 360
Can not say 1 1 1 340
The frequency of watching: Free online TV services Daily 15 17 22 780
5-6 days a week 9 11 14 740
1-4 days a week 30 26 34 840
Monthly 23 19 25 460
Rarely 15 16 21 440
Never 7 10 13 400
Can not say 1 1 1 340
The frequency of watching: Pay TV and streaming services Daily 16 12 16 080
5-6 days a week 10 6 8 040
1-4 days a week 22 18 24 120
Monthly 10 8 10 720
Rarely 11 11 14 740
Never 31 46 61 640
Can not say 0 0 0
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 45 66 88 440
5-6 days a week 9 9 12 060
1-4 days a week 19 11 14 740
Monthly 11 6 8 040
Rarely 12 6 8 040
Never 3 2 2 680
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 35 45 60 300
5-6 days a week 12 12 16 080
1-4 days a week 22 20 26 800
Monthly 11 6 8 040
Rarely 12 7 9 380
Never 7 10 13 400
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 22 37 49 580
5-6 days a week 7 9 12 060
1-4 days a week 16 15 20 100
Monthly 13 9 12 060
Rarely 26 19 25 460
Never 16 11 14 740
Can not say 1 1 1 340
The frequency of listening: Programs of commercial radio channels Daily 16 16 21 440
5-6 days a week 10 8 10 720
1-4 days a week 21 20 26 800
Monthly 14 11 14 740
Rarely 21 22 29 480
Never 16 22 29 480
Can not say 1 1 1 340
The frequency of listening: Podcasts Daily 4 2 2 680
5-6 days a week 3 2 2 680
1-4 days a week 9 5 6 700
Monthly 13 8 10 720
Rarely 28 19 25 460
Never 41 58 77 720
Can not say 2 5 6 700
User frequency and following: Social media Daily 57 47 62 980
5-6 days a week 7 7 9 380
1-4 days a week 8 9 12 060
Monthly 3 4 5 360
Rarely 6 7 9 380
Never 19 27 36 180
Can not say 0 1 1 340
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 9 12 060
5-6 days a week 5 3 4 020
1-4 days a week 11 7 9 380
Monthly 8 6 8 040
Rarely 22 20 26 800
Never 40 54 72 360
Can not say 1 1 1 340
User frequency: Instant messaging Daily 68 49 65 660
5-6 days a week 9 12 16 080
1-4 days a week 10 14 18 760
Monthly 3 5 6 700
Rarely 3 5 6 700
Never 8 15 20 100
Can not say 0 0 0
Source: NRS 2023
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 14 11 14 740
Partially agree 44 44 58 960
Partially disagree 30 34 45 560
Completely disagree 10 9 12 060
Can not say 2 1 1 340
I prefer domestic products Completely agree 32 39 52 260
Partially agree 55 50 67 000
Partially disagree 10 9 12 060
Completely disagree 1 1 1 340
Can not say 1 1 1 340
I consciously make responsible choices in my consumption Completely agree 18 20 26 800
Partially agree 55 58 77 720
Partially disagree 20 16 21 440
Completely disagree 5 3 4 020
Can not say 2 2 2 680
When shopping, quality is more important to me than price Completely agree 23 24 32 160
Partially agree 58 58 77 720
Partially disagree 16 16 21 440
Completely disagree 2 1 1 340
Can not say 2 1 1 340
I usually choose the cheapest option Completely agree 11 8 10 720
Partially agree 46 53 71 020
Partially disagree 35 32 42 880
Completely disagree 6 5 6 700
Can not say 1 1 1 340
In my circle of friends, I am often the first to try new things Completely agree 5 5 6 700
Partially agree 25 25 33 500
Partially disagree 38 36 48 240
Completely disagree 25 27 36 180
Can not say 7 7 9 380
I prefer local shops and services Completely agree 27 36 48 240
Partially agree 57 54 72 360
Partially disagree 13 9 12 060
Completely disagree 2 1 1 340
Can not say 1 0 0
In my opinion, money is for consumption and not for saving Completely agree 5 6 8 040
Partially agree 36 37 49 580
Partially disagree 46 43 57 620
Completely disagree 11 12 16 080
Can not say 2 2 2 680
I often take advantage of discount and campaign prices in my purchases Completely agree 35 35 46 900
Partially agree 51 53 71 020
Partially disagree 11 9 12 060
Completely disagree 3 2 2 680
Can not say 1 0 0
I want to see advertising targeted to me based on my online behavior Completely agree 4 3 4 020
Partially agree 26 25 33 500
Partially disagree 32 31 41 540
Completely disagree 33 37 49 580
Can not say 5 3 4 020
When I want a certain brand of product, the price doesn't matter Completely agree 8 7 9 380
Partially agree 31 33 44 220
Partially disagree 38 37 49 580
Completely disagree 22 22 29 480
Can not say 1 1 1 340
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 19 25 460
Partially agree 51 53 71 020
Partially disagree 23 21 28 140
Completely disagree 7 4 5 360
Can not say 3 3 4 020
Ecology is an important purchase reason for me Completely agree 15 13 17 420
Partially agree 52 58 77 720
Partially disagree 24 22 29 480
Completely disagree 7 5 6 700
Can not say 3 2 2 680
I prefer well-known brands Completely agree 11 14 18 760
Partially agree 56 50 67 000
Partially disagree 24 24 32 160
Completely disagree 6 9 12 060
Can not say 2 2 2 680
Source: NRS 2023
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 16 21 440
Quite positively 64 67 89 780
Quite negatively 15 13 17 420
Very negative 3 2 2 680
Can not say 4 2 2 680
Magazines Very positive 14 13 17 420
Quite positively 63 65 87 100
Quite negatively 15 16 21 440
Very negative 4 3 4 020
Can not say 5 3 4 020
Free and local newspapers Very positive 25 27 36 180
Quite positively 57 60 80 400
Quite negatively 10 8 10 720
Very negative 3 2 2 680
Can not say 5 3 4 020
Newspaper/Magazine websites or applications Very positive 7 7 9 380
Quite positively 47 43 57 620
Quite negatively 28 26 34 840
Very negative 9 10 13 400
Can not say 8 15 20 100
Social media (Facebook, Instagram etc.) Very positive 5 4 5 360
Quite positively 35 32 42 880
Quite negatively 32 31 41 540
Very negative 15 14 18 760
Can not say 12 19 25 460
Blogs Very positive 3 3 4 020
Quite positively 27 22 29 480
Quite negatively 27 23 30 820
Very negative 14 16 21 440
Can not say 27 36 48 240
Newsletters to email Very positive 2 1 1 340
Quite positively 17 18 24 120
Quite negatively 35 37 49 580
Very negative 44 42 56 280
Can not say 2 2 2 680
Other websites Very positive 3 3 4 020
Quite positively 40 33 44 220
Quite negatively 34 34 45 560
Very negative 12 15 20 100
Can not say 10 15 20 100
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 8 8 10 720
Quite positively 48 47 62 980
Quite negatively 28 32 42 880
Very negative 12 12 16 080
Can not say 3 2 2 680
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 4 5 360
Quite positively 36 34 45 560
Quite negatively 34 37 49 580
Very negative 19 18 24 120
Can not say 6 9 12 060
Home delivered advertisements and catalogues Very positive 20 21 28 140
Quite positively 49 54 72 360
Quite negatively 16 13 17 420
Very negative 12 9 12 060
Can not say 4 3 4 020
Out-of-home advertising Very positive 12 10 13 400
Quite positively 54 50 67 000
Quite negatively 22 25 33 500
Very negative 7 9 12 060
Can not say 6 7 9 380
Source: NRS 2023
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 15 18 24 120
Partially agree 62 66 88 440
Partially disagree 11 9 12 060
Completely disagree 4 3 4 020
Can not say 7 5 6 700
I experience pampering moments with magazines Completely agree 8 11 14 740
Partially agree 42 42 56 280
Partially disagree 27 26 34 840
Completely disagree 12 10 13 400
Can not say 10 10 13 400
A professional magazine keeps me up to date on professional matters Completely agree 20 21 28 140
Partially agree 50 53 71 020
Partially disagree 12 8 10 720
Completely disagree 5 5 6 700
Can not say 12 13 17 420
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 34 45 560
Partially agree 50 50 67 000
Partially disagree 7 5 6 700
Completely disagree 3 4 5 360
Can not say 9 7 9 380
Finnish magazines offer reliable comparisons and tests Completely agree 14 16 21 440
Partially agree 54 57 76 380
Partially disagree 15 12 16 080
Completely disagree 3 3 4 020
Can not say 14 12 16 080
Finnish magazines offer reliable product recommendations Completely agree 9 9 12 060
Partially agree 55 57 76 380
Partially disagree 18 18 24 120
Completely disagree 3 3 4 020
Can not say 15 13 17 420
Finnish magazines are of high quality Completely agree 21 23 30 820
Partially agree 60 63 84 420
Partially disagree 10 8 10 720
Completely disagree 2 1 1 340
Can not say 7 4 5 360
I follow important magazines on social media Completely agree 7 6 8 040
Partially agree 25 23 30 820
Partially disagree 25 26 34 840
Completely disagree 35 36 48 240
Can not say 8 8 10 720
I read important magazines from cover to cover Completely agree 18 26 34 840
Partially agree 34 38 50 920
Partially disagree 28 22 29 480
Completely disagree 15 9 12 060
Can not say 5 4 5 360
Ads are part of the content of the magazine Completely agree 10 11 14 740
Partially agree 54 53 71 020
Partially disagree 24 26 34 840
Completely disagree 7 7 9 380
Can not say 5 4 5 360
Ads in magazines make new things familiar Completely agree 11 14 18 760
Partially agree 56 55 73 700
Partially disagree 21 21 28 140
Completely disagree 7 6 8 040
Can not say 6 4 5 360
I have applied for additional information about the journal advertised product, eg. Online Completely agree 13 13 17 420
Partially agree 39 36 48 240
Partially disagree 24 24 32 160
Completely disagree 18 21 28 140
Can not say 6 5 6 700
I have purchased products based on the ad in magazine Completely agree 10 11 14 740
Partially agree 36 33 44 220
Partially disagree 27 28 37 520
Completely disagree 22 24 32 160
Can not say 6 4 5 360
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 13 17 420
Partially agree 47 45 60 300
Partially disagree 22 24 32 160
Completely disagree 13 14 18 760
Can not say 4 4 5 360
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 10 13 400
Partially agree 30 32 42 880
Partially disagree 28 28 37 520
Completely disagree 27 24 32 160
Can not say 6 7 9 380
I rely on product recommendations from bloggers and tubers Completely agree 2 1 1 340
Partially agree 19 14 18 760
Partially disagree 33 28 37 520
Completely disagree 33 39 52 260
Can not say 14 18 24 120
Source: NRS 2023
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 14 18 760
Newspapers 14 23 30 820
Magazine websites 7 6 8 040
Newspaper websites 7 6 8 040
Blogs 2 1 1 340
Social media 12 8 10 720
Other websites 42 33 44 220
Television 10 10 13 400
Radio 1 2 2 680
Direct mail 10 16 21 440
None of these 40 39 52 260
Information sources, consumer electronics and information technology Print magazines 15 20 26 800
Newspapers 19 28 37 520
Magazine websites 10 8 10 720
Newspaper websites 9 8 10 720
Blogs 5 3 4 020
Social media 23 12 16 080
Other websites 50 39 52 260
Television 17 19 25 460
Radio 3 3 4 020
Direct mail 36 45 60 300
None of these 16 16 21 440
Information sources, beauty care and cosmetics Print magazines 18 22 29 480
Newspapers 8 14 18 760
Magazine websites 9 6 8 040
Newspaper websites 5 3 4 020
Blogs 8 4 5 360
Social media 25 14 18 760
Other websites 16 12 16 080
Television 12 14 18 760
Radio 2 2 2 680
Direct mail 16 22 29 480
None of these 47 46 61 640
Information sources, travel Print magazines 17 20 26 800
Newspapers 15 22 29 480
Magazine websites 10 7 9 380
Newspaper websites 9 6 8 040
Blogs 10 6 8 040
Social media 31 20 26 800
Other websites 48 39 52 260
Television 16 17 22 780
Radio 3 3 4 020
Direct mail 10 14 18 760
None of these 29 31 41 540
Information sources, style and fashion Print magazines 24 30 40 200
Newspapers 14 21 28 140
Magazine websites 12 8 10 720
Newspaper websites 7 7 9 380
Blogs 9 4 5 360
Social media 32 19 25 460
Other websites 34 24 32 160
Television 17 18 24 120
Radio 1 1 1 340
Direct mail 25 31 41 540
None of these 30 29 38 860
Information sources, building and renovating Print magazines 20 25 33 500
Newspapers 16 25 33 500
Magazine websites 9 8 10 720
Newspaper websites 7 6 8 040
Blogs 6 3 4 020
Social media 20 13 17 420
Other websites 33 25 33 500
Television 18 19 25 460
Radio 2 2 2 680
Direct mail 28 34 45 560
None of these 32 30 40 200
Information sources, food, cooking and baking Print magazines 37 41 54 940
Newspapers 28 37 49 580
Magazine websites 20 14 18 760
Newspaper websites 17 12 16 080
Blogs 14 8 10 720
Social media 38 24 32 160
Other websites 34 23 30 820
Television 28 30 40 200
Radio 6 6 8 040
Direct mail 26 34 45 560
None of these 13 15 20 100
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 9 12 060
Newspapers 12 20 26 800
Magazine websites 3 3 4 020
Newspaper websites 5 4 5 360
Blogs 1 0 0
Social media 10 9 12 060
Other websites 24 21 28 140
Television 11 12 16 080
Radio 2 1 1 340
Direct mail 17 23 30 820
None of these 52 48 64 320
Information sources, decorating and furniture purchases Print magazines 24 28 37 520
Newspapers 16 22 29 480
Magazine websites 11 8 10 720
Newspaper websites 7 5 6 700
Blogs 8 3 4 020
Social media 26 15 20 100
Other websites 31 21 28 140
Television 18 19 25 460
Radio 1 2 2 680
Direct mail 30 35 46 900
None of these 27 27 36 180
Information sources, saving and investing Print magazines 9 10 13 400
Newspapers 10 12 16 080
Magazine websites 6 4 5 360
Newspaper websites 9 6 8 040
Blogs 6 3 4 020
Social media 16 8 10 720
Other websites 30 21 28 140
Television 6 7 9 380
Radio 3 4 5 360
Direct mail 3 5 6 700
None of these 49 57 76 380
Information sources, health and wellbeing products / services Print magazines 14 19 25 460
Newspapers 15 23 30 820
Magazine websites 7 7 9 380
Newspaper websites 6 5 6 700
Blogs 5 3 4 020
Social media 21 15 20 100
Other websites 37 30 40 200
Television 12 14 18 760
Radio 2 2 2 680
Direct mail 17 22 29 480
None of these 38 36 48 240
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 16 21 440
Newspapers 19 30 40 200
Magazine websites 7 5 6 700
Newspaper websites 8 8 10 720
Blogs 5 3 4 020
Social media 22 13 17 420
Other websites 41 29 38 860
Television 13 13 17 420
Radio 1 1 1 340
Direct mail 31 36 48 240
None of these 29 30 40 200
Source: NRS 2023
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 23 30 820
Well-being and health 53 62 83 080
Charity work 14 20 26 800
Self development 32 28 37 520
Celebrities 15 16 21 440
Fishing 17 20 26 800
Beauty care and cosmetics 16 8 10 720
Literature 27 34 45 560
Domestic and foreign news 55 61 81 740
Domestic travel 34 36 48 240
Culture 32 30 40 200
Crafts 26 30 40 200
Nature and going outdoor 53 57 76 380
Hunting 10 7 9 380
Style and fashion 22 15 20 100
Music and concerts 35 28 37 520
Going on summer cottage 30 30 40 200
Local affairs 56 66 88 440
Computer/console/mobile playing 16 8 10 720
Politics 40 44 58 960
Gardening and plants 33 43 57 620
Building and renovating 39 40 53 600
Food and drink 40 34 45 560
Cooking, baking, recipes 40 42 56 280
Investment 23 17 22 780
Decorating 31 23 30 820
Economic and finances 36 35 46 900
Travelling abroad 36 28 37 520
Sports, exercising 46 40 53 600
Sailing, boating 11 9 12 060
Consumer electronics and information technology 23 19 25 460
Environmental matters 33 29 38 860
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 3 2 2 680
Buying an apartment 11 8 10 720
Home renovation 29 26 34 840
Buying a car 25 18 24 120
Buying a boat 3 2 2 680
None of these 50 57 76 380
Purchases in the last 12 months Furniture and furnishings 42 32 42 880
Repair and construction products 40 39 52 260
Domestic appliances 39 44 58 960
Electronics or IT products 50 44 58 960
Cars 18 14 18 760
Clothing and footwear 82 77 103 180
Eyeglasses, contact lenses or sunglasses 35 36 48 240
Sports clothing, footwear or equipment 60 47 62 980
Saving or investing products or services 26 19 25 460
Cosmetics and beauty products 45 38 50 920
Mobile phones 31 27 36 180
Travels 37 29 38 860
Products and services for health and well-being 58 57 76 380
None of the above 2 2 2 680
Intentions to purchase within 12 months Furniture and furnishings 29 19 25 460
Repair and construction products 36 35 46 900
Domestic appliances 20 21 28 140
Electronics or IT products 28 21 28 140
Cars 14 10 13 400
Clothing and footwear 65 58 77 720
Eyeglasses, contact lenses or sunglasses 27 31 41 540
Sports clothing, footwear or equipment 43 32 42 880
Saving or investing products or services 22 16 21 440
Cosmetics and beauty products 36 29 38 860
Mobile phones 16 16 21 440
Travels 41 34 45 560
Products and services for health and well-being 46 46 61 640
None of the above 7 6 8 040
Will consider switching over the next 12 months Bank 7 5 6 700
Insurance company 10 6 8 040
electric company 18 17 22 780
Internet Connection 8 8 10 720
Phone-subscription 12 13 17 420
None of the above 47 49 65 660
Can not say 19 20 26 800
Uses of extra money Magazines, books, movies 17 17 22 780
Eating, drinking, partying in a restaurant 32 20 26 800
Exercise hobbies and equipment 26 18 24 120
Cultural events (e.g. concerts, theater, festivals) 33 35 46 900
Renovation, decoration 25 27 36 180
Health services and one's own well-being 21 27 36 180
Travelling 40 36 48 240
Entertainment electronics and information technology equipment, mobile phones 16 10 13 400
Clothes, shoes and bags 23 16 21 440
Home services (cleaning and other housekeeping services) 6 6 8 040
Car, boat, motorcycle 13 12 16 080
Cosmetics and beauty care 10 6 8 040
Saving, investing 46 40 53 600
Other 8 9 12 060
There is no extra money after mandatory expenses 8 10 13 400
Can not say 3 3 4 020
Source: NRS 2023

Online & social media

Magazine website

http://www.rd.fi/

Magazine in Social Media
Some channels and Followers May 2024
Source: Aikakausmedia's social media tracking

Contact info

Media sales
  • CIL Suomi Oy
  • Pitäjänmäentie 14
  • 00380 Helsinki
  • etunimi.sukunimi@valitutpalat.fi
  • www.valitutpalat.fi

Myyntipäällikkö

  • Jouni Kohonen
  • 040-500 9929
  • jouni.kohonen@valitutpalat.fi

Myyntipäällikkö

  • Jukka Tiainen
  • 0400-444 435
  • jukka.tiainen@valitutpalat.fi
Media

Publisher

  • CIL Suomi Oy

Publisher

  • CIL Suomi Oy

Päätoimittaja

  • Hanna Raunio
 

Address

  • Pitäjänmäentie 14
  • 00380 Helsinki

Postal address

  • PL 106
  • 00381 Helsinki

Phone

  • +358 20 331 500

Email

  • etunimi.sukunimi@valitutpalat.fi