Yhteishyvä
Yhteishyvä is read by the members of the cooperative societies that make up the S-Group. The magazine is part of retail media.
Readers find information on benefits for co-op members, information to support their purchase decisions and hints and ideas for a good life. The magazine also features interesting articles on various subjects, entertainment and inspiration.
Yhteishyvä has national coverage, and the products and services presented on its pages should be available at S-Group outlets or at the outlets of the group's partner enterprises all over the country.
Issues per year
4 issues per year
Circulation
837922 (Source: LT2023)
Copies
650000
Magazine website
Magazine in Social Media
Timetables
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 10.2.2024 | 2.1.2024 | 16.1.2024 | |
| 2 | 10.5.2024 | 28.3.2024 | 11.4.2024 | |
| 3 | 10.8.2024 | 5.6.2024 | 19.6.2024 | |
| 4 | 10.11.2024 | 2.10.2024 | 16.10.2024 |
Ei aikatauluja vuodelle 2025.
Prices
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 420 x 273 mm | 3 mm | 25 200 € |
| 1/1 portrait | Not specified | 210 x 273 mm | 3 mm | 14 000 € |
| 1/2 portrait | Not specified | 100 x 273 mm | 3 mm | 8 100 € |
| 1/2 landscape | Not specified | 210 x 132 mm | 3 mm | 8 100 € |
| 1/4 portrait | Not specified | 55 x 273 mm | 3 mm | 5 900 € |
| 1/4 landscape | Not specified | 210 x 68 mm | 3 mm | 5 900 € | *) size without marginal Prices valid until 31.12.2024 |
Size
210 x 273 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
ICC profile
Technical information
ICC-profiili Kannen paperi MWC Gloss, Profiili: PSO Coated V3 Sisus LWC Gloss, Profiili: PSO LWC Improved Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 3-5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit (Crop marks) on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Placement | Size | Bleed | Price (tax 0%) | Prices valid until 31.12.2024 |
|---|
Size
210 x 273 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
ICC profile
Technical information
ICC-profiili Kannen paperi MWC Gloss, Profiili: PSO Coated V3 Sisus LWC Gloss, Profiili: PSO LWC Improved Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 3-5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit (Crop marks) on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Description | Size | Price (tax 0%)  |
|---|---|---|---|
| Desktop | 980x400 px | 20 € / CPM (Cost per thousand) | |
| Mobile | 300x300 px | 20 € / CPM (Cost per thousand) | |
| Desktop | 980x120 px | 8 € / CPM (Cost per thousand) | |
| Desktop | 300x250 px | 8 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
| Ad | Description | Size | Price (tax 0%) |
|---|---|---|---|
| Desktop | 980x400 px | 20 € / CPM (Cost per thousand) | |
| Mobile | 300x300 px | 20 € / CPM (Cost per thousand) | |
| Desktop | 980x120 px | 8 € / CPM (Cost per thousand) | |
| Desktop | 300x250 px | 8 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
Readers
Readers
2103 000
Total reach
2190 000
How many times read
1,6
Minutes of reading
38 min
Source: NRS 2023
Gender
Source: NRS 2023
Audience in digital and print
Source: NRS 2023
Age
Source: NRS 2023
Municipality type
Source: NRS 2023
Education
Source: NRS 2023
Gross household income, daily purchases
Source: NRS 2023
NRS Facts
| Reader profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Sex | Women | 51 | 63 | 1324 890 |
| Men | 49 | 37 | 778 110 | |
| Native language | Finnish | 95 | 97 | 2039 910 |
| Swedish | 5 | 3 | 63 090 | |
| Age | 15-24 y | 13 | 4 | 84 120 |
| 25-34 y | 14 | 10 | 210 300 | |
| 35-44 y | 14 | 14 | 294 420 | |
| 45-54 y | 14 | 16 | 336 480 | |
| 55-64 y | 16 | 19 | 399 570 | |
| 65+ y | 29 | 37 | 778 110 | |
| Gender + age | Female 15-29 years | 10 | 6 | 126 180 |
| Female 30-49 years | 14 | 18 | 378 540 | |
| Female 50+ years | 28 | 39 | 820 170 | |
| Male 15-29 years | 10 | 2 | 42 060 | |
| Male 30-49 years | 14 | 10 | 210 300 | |
| Male 50+ years | 24 | 25 | 525 750 | |
| Household position | Lives at home with parents | 7 | 2 | 42 060 |
| Lives alone | 28 | 26 | 546 780 | |
| Lives with spouse | 37 | 41 | 862 230 | |
| Lives with spouse and children | 24 | 26 | 546 780 | |
| Single parent | 2 | 3 | 63 090 | |
| Other | 3 | 3 | 63 090 | |
| Grandchildren under 18 years of age | Yes | 21 | 26 | 546 780 |
| No | 38 | 46 | 967 380 | |
| No answer (under 45 year olds) | 41 | 28 | 588 840 | |
| Education | Elementary school | 5 | 5 | 105 150 |
| Secondary school | 7 | 5 | 105 150 | |
| Vocational | 28 | 27 | 567 810 | |
| High school | 14 | 11 | 231 330 | |
| University of Applied Sciences | 19 | 20 | 420 600 | |
| University | 27 | 29 | 609 870 | |
| Something else | 2 | 2 | 42 060 | |
| Decision-maker in grocery purchases | Yes | 93 | 95 | 1997 850 |
| No | 7 | 5 | 105 150 | |
| Can not say | 1 | 0 | 0 | |
| Use of glasses or contact lenses | Yes | 67 | 76 | 1598 280 |
| No | 33 | 24 | 504 720 | |
| Size of the household | 1 pers | 28 | 25 | 525 750 |
| 2 pers | 38 | 44 | 925 320 | |
| 3 pers | 14 | 13 | 273 390 | |
| 4 pers | 12 | 11 | 231 330 | |
| 5+ pers | 7 | 6 | 126 180 | |
| Household income (gross) | Below 20 000 € /y | 11 | 9 | 189 270 |
| 20 000 - 35 000 € /y | 19 | 20 | 420 600 | |
| 35 001 - 50 000 € /y | 20 | 21 | 441 630 | |
| 50 001 - 85 000 € /y | 22 | 24 | 504 720 | |
| 85 001 - 100 000 € /y | 7 | 8 | 168 240 | |
| Over 100 000 € /y | 9 | 9 | 189 270 | |
| Dont want to tell | 5 | 6 | 126 180 | |
| Cant say / No answer | 7 | 3 | 63 090 | |
| Family with kids | Yes | 32 | 30 | 630 900 |
| No | 68 | 70 | 1472 100 | |
| Pets in household | Cat | 17 | 17 | 357 510 |
| Dog | 26 | 26 | 546 780 | |
| Some other pet | 5 | 5 | 105 150 | |
| No pets | 59 | 60 | 1261 800 | |
| Health services used in the household | Public health services | 85 | 87 | 1829 610 |
| Employer - funded health care services | 49 | 48 | 1009 440 | |
| Private, self-funded healthcare services | 39 | 43 | 904 290 | |
| Private health insurance services | 22 | 22 | 462 660 | |
| No health care | 1 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| Housing | Apartment | 32 | 28 | 588 840 |
| Row house or semi-detached house | 15 | 16 | 336 480 | |
| Detached house | 47 | 51 | 1072 530 | |
| Farm | 4 | 5 | 105 150 | |
| Something else | 1 | 0 | 0 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 76 | 82 | 1724 460 |
| Rented residence | 20 | 15 | 315 450 | |
| Right of residence apartment | 2 | 2 | 42 060 | |
| Something else | 1 | 1 | 21 030 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 40 | 42 | 883 260 |
| No | 59 | 57 | 1198 710 | |
| Can not say | 1 | 1 | 21 030 | |
| Number of cars in household | One car | 45 | 47 | 988 410 |
| Two cars | 32 | 33 | 693 990 | |
| Three or more cars | 10 | 9 | 189 270 | |
| No car | 14 | 11 | 231 330 | |
| Type of car, if buying now | New | 22 | 24 | 504 720 |
| Used | 67 | 66 | 1387 980 | |
| Company car | 4 | 3 | 63 090 | |
| Leasing (personal) | 8 | 9 | 189 270 | |
| Shared car | 2 | 2 | 42 060 | |
| Doesn't use a car | 8 | 7 | 147 210 | |
| Can not say | 5 | 6 | 126 180 | |
| Advertising ban at the door / mailbox | Yes | 24 | 20 | 420 600 |
| No | 76 | 80 | 1682 400 | |
| Can not say | 1 | 0 | 0 | |
| Using AdBlocker or similar application | Yes | 19 | 13 | 273 390 |
| No | 76 | 82 | 1724 460 | |
| Can not say | 5 | 5 | 105 150 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 19 | 399 570 |
| Turku or Tampere | 8 | 7 | 147 210 | |
| Oulu | 4 | 4 | 84 120 | |
| 70 000 - 150 000 inhabitants town | 13 | 14 | 294 420 | |
| Urban municipality | 27 | 27 | 567 810 | |
| Conurbation | 16 | 16 | 336 480 | |
| Countryside | 13 | 14 | 294 420 | Source: NRS 2023 |
| How often different content is read | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| The frequency of reading: Print magazines | Daily | 15 | 18 | 378 540 |
| 5-6 days a week | 4 | 5 | 105 150 | |
| 1-4 days a week | 26 | 32 | 672 960 | |
| Monthly | 24 | 25 | 525 750 | |
| Rarely | 23 | 17 | 357 510 | |
| Never | 7 | 3 | 63 090 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 21 | 22 | 462 660 |
| 5-6 days a week | 5 | 5 | 105 150 | |
| 1-4 days a week | 19 | 19 | 399 570 | |
| Monthly | 15 | 15 | 315 450 | |
| Rarely | 24 | 24 | 504 720 | |
| Never | 14 | 14 | 294 420 | |
| Can not say | 1 | 1 | 21 030 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 38 | 799 140 |
| 5-6 days a week | 4 | 5 | 105 150 | |
| 1-4 days a week | 23 | 25 | 525 750 | |
| Monthly | 13 | 12 | 252 360 | |
| Rarely | 21 | 16 | 336 480 | |
| Never | 7 | 3 | 63 090 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 57 | 1198 710 |
| 5-6 days a week | 9 | 9 | 189 270 | |
| 1-4 days a week | 16 | 14 | 294 420 | |
| Monthly | 6 | 6 | 126 180 | |
| Rarely | 9 | 8 | 168 240 | |
| Never | 6 | 6 | 126 180 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 6 | 126 180 |
| 5-6 days a week | 4 | 4 | 84 120 | |
| 1-4 days a week | 44 | 50 | 1051 500 | |
| Monthly | 17 | 17 | 357 510 | |
| Rarely | 20 | 17 | 357 510 | |
| Never | 9 | 5 | 105 150 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Free online TV services | Daily | 15 | 16 | 336 480 |
| 5-6 days a week | 9 | 10 | 210 300 | |
| 1-4 days a week | 30 | 31 | 651 930 | |
| Monthly | 23 | 22 | 462 660 | |
| Rarely | 15 | 13 | 273 390 | |
| Never | 7 | 7 | 147 210 | |
| Can not say | 1 | 1 | 21 030 | |
| The frequency of watching: Pay TV and streaming services | Daily | 16 | 14 | 294 420 |
| 5-6 days a week | 10 | 8 | 168 240 | |
| 1-4 days a week | 22 | 21 | 441 630 | |
| Monthly | 10 | 9 | 189 270 | |
| Rarely | 11 | 11 | 231 330 | |
| Never | 31 | 37 | 778 110 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of YLE (national broadcaster) TV channels | Daily | 45 | 54 | 1135 620 |
| 5-6 days a week | 9 | 10 | 210 300 | |
| 1-4 days a week | 19 | 18 | 378 540 | |
| Monthly | 11 | 9 | 189 270 | |
| Rarely | 12 | 8 | 168 240 | |
| Never | 3 | 2 | 42 060 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 35 | 41 | 862 230 |
| 5-6 days a week | 12 | 13 | 273 390 | |
| 1-4 days a week | 22 | 21 | 441 630 | |
| Monthly | 11 | 9 | 189 270 | |
| Rarely | 12 | 9 | 189 270 | |
| Never | 7 | 6 | 126 180 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of listening: Programs of YLE (national broadcaster) radio-channels | Daily | 22 | 26 | 546 780 |
| 5-6 days a week | 7 | 7 | 147 210 | |
| 1-4 days a week | 16 | 16 | 336 480 | |
| Monthly | 13 | 12 | 252 360 | |
| Rarely | 26 | 24 | 504 720 | |
| Never | 16 | 13 | 273 390 | |
| Can not say | 1 | 1 | 21 030 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 17 | 357 510 |
| 5-6 days a week | 10 | 10 | 210 300 | |
| 1-4 days a week | 21 | 20 | 420 600 | |
| Monthly | 14 | 14 | 294 420 | |
| Rarely | 21 | 21 | 441 630 | |
| Never | 16 | 17 | 357 510 | |
| Can not say | 1 | 1 | 21 030 | |
| The frequency of listening: Podcasts | Daily | 4 | 3 | 63 090 |
| 5-6 days a week | 3 | 3 | 63 090 | |
| 1-4 days a week | 9 | 7 | 147 210 | |
| Monthly | 13 | 12 | 252 360 | |
| Rarely | 28 | 29 | 609 870 | |
| Never | 41 | 44 | 925 320 | |
| Can not say | 2 | 3 | 63 090 | |
| User frequency and following: Social media | Daily | 57 | 55 | 1156 650 |
| 5-6 days a week | 7 | 8 | 168 240 | |
| 1-4 days a week | 8 | 8 | 168 240 | |
| Monthly | 3 | 3 | 63 090 | |
| Rarely | 6 | 6 | 126 180 | |
| Never | 19 | 21 | 441 630 | |
| Can not say | 0 | 0 | 0 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 9 | 189 270 |
| 5-6 days a week | 5 | 4 | 84 120 | |
| 1-4 days a week | 11 | 9 | 189 270 | |
| Monthly | 8 | 8 | 168 240 | |
| Rarely | 22 | 25 | 525 750 | |
| Never | 40 | 46 | 967 380 | |
| Can not say | 1 | 1 | 21 030 | |
| User frequency: Instant messaging | Daily | 68 | 65 | 1366 950 |
| 5-6 days a week | 9 | 9 | 189 270 | |
| 1-4 days a week | 10 | 11 | 231 330 | |
| Monthly | 3 | 3 | 63 090 | |
| Rarely | 3 | 3 | 63 090 | |
| Never | 8 | 9 | 189 270 | |
| Can not say | 0 | 0 | 0 | Source: NRS 2023 |
| Consumer claims | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I enjoy shopping | Completely agree | 14 | 13 | 273 390 |
| Partially agree | 44 | 44 | 925 320 | |
| Partially disagree | 30 | 31 | 651 930 | |
| Completely disagree | 10 | 11 | 231 330 | |
| Can not say | 2 | 2 | 42 060 | |
| I prefer domestic products | Completely agree | 32 | 34 | 715 020 |
| Partially agree | 55 | 55 | 1156 650 | |
| Partially disagree | 10 | 9 | 189 270 | |
| Completely disagree | 1 | 1 | 21 030 | |
| Can not say | 1 | 1 | 21 030 | |
| I consciously make responsible choices in my consumption | Completely agree | 18 | 19 | 399 570 |
| Partially agree | 55 | 58 | 1219 740 | |
| Partially disagree | 20 | 18 | 378 540 | |
| Completely disagree | 5 | 4 | 84 120 | |
| Can not say | 2 | 2 | 42 060 | |
| When shopping, quality is more important to me than price | Completely agree | 23 | 22 | 462 660 |
| Partially agree | 58 | 59 | 1240 770 | |
| Partially disagree | 16 | 16 | 336 480 | |
| Completely disagree | 2 | 1 | 21 030 | |
| Can not say | 2 | 1 | 21 030 | |
| I usually choose the cheapest option | Completely agree | 11 | 10 | 210 300 |
| Partially agree | 46 | 46 | 967 380 | |
| Partially disagree | 35 | 36 | 757 080 | |
| Completely disagree | 6 | 6 | 126 180 | |
| Can not say | 1 | 1 | 21 030 | |
| In my circle of friends, I am often the first to try new things | Completely agree | 5 | 4 | 84 120 |
| Partially agree | 25 | 25 | 525 750 | |
| Partially disagree | 38 | 39 | 820 170 | |
| Completely disagree | 25 | 25 | 525 750 | |
| Can not say | 7 | 7 | 147 210 | |
| I prefer local shops and services | Completely agree | 27 | 29 | 609 870 |
| Partially agree | 57 | 58 | 1219 740 | |
| Partially disagree | 13 | 11 | 231 330 | |
| Completely disagree | 2 | 1 | 21 030 | |
| Can not say | 1 | 1 | 21 030 | |
| In my opinion, money is for consumption and not for saving | Completely agree | 5 | 4 | 84 120 |
| Partially agree | 36 | 36 | 757 080 | |
| Partially disagree | 46 | 47 | 988 410 | |
| Completely disagree | 11 | 11 | 231 330 | |
| Can not say | 2 | 2 | 42 060 | |
| I often take advantage of discount and campaign prices in my purchases | Completely agree | 35 | 35 | 736 050 |
| Partially agree | 51 | 53 | 1114 590 | |
| Partially disagree | 11 | 10 | 210 300 | |
| Completely disagree | 3 | 2 | 42 060 | |
| Can not say | 1 | 1 | 21 030 | |
| I want to see advertising targeted to me based on my online behavior | Completely agree | 4 | 3 | 63 090 |
| Partially agree | 26 | 26 | 546 780 | |
| Partially disagree | 32 | 33 | 693 990 | |
| Completely disagree | 33 | 34 | 715 020 | |
| Can not say | 5 | 4 | 84 120 | |
| When I want a certain brand of product, the price doesn't matter | Completely agree | 8 | 8 | 168 240 |
| Partially agree | 31 | 32 | 672 960 | |
| Partially disagree | 38 | 38 | 799 140 | |
| Completely disagree | 22 | 21 | 441 630 | |
| Can not say | 1 | 1 | 21 030 | |
| I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) | Completely agree | 16 | 17 | 357 510 |
| Partially agree | 51 | 54 | 1135 620 | |
| Partially disagree | 23 | 21 | 441 630 | |
| Completely disagree | 7 | 5 | 105 150 | |
| Can not say | 3 | 3 | 63 090 | |
| Ecology is an important purchase reason for me | Completely agree | 15 | 16 | 336 480 |
| Partially agree | 52 | 56 | 1177 680 | |
| Partially disagree | 24 | 22 | 462 660 | |
| Completely disagree | 7 | 5 | 105 150 | |
| Can not say | 3 | 2 | 42 060 | |
| I prefer well-known brands | Completely agree | 11 | 11 | 231 330 |
| Partially agree | 56 | 57 | 1198 710 | |
| Partially disagree | 24 | 24 | 504 720 | |
| Completely disagree | 6 | 6 | 126 180 | |
| Can not say | 2 | 2 | 42 060 | Source: NRS 2023 |
| Attitude towards advertising in different media channels | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Newspapers | Very positive | 13 | 14 | 294 420 |
| Quite positively | 64 | 65 | 1366 950 | |
| Quite negatively | 15 | 15 | 315 450 | |
| Very negative | 3 | 2 | 42 060 | |
| Can not say | 4 | 3 | 63 090 | |
| Magazines | Very positive | 14 | 14 | 294 420 |
| Quite positively | 63 | 65 | 1366 950 | |
| Quite negatively | 15 | 14 | 294 420 | |
| Very negative | 4 | 3 | 63 090 | |
| Can not say | 5 | 4 | 84 120 | |
| Free and local newspapers | Very positive | 25 | 26 | 546 780 |
| Quite positively | 57 | 59 | 1240 770 | |
| Quite negatively | 10 | 8 | 168 240 | |
| Very negative | 3 | 2 | 42 060 | |
| Can not say | 5 | 4 | 84 120 | |
| Newspaper/Magazine websites or applications | Very positive | 7 | 8 | 168 240 |
| Quite positively | 47 | 47 | 988 410 | |
| Quite negatively | 28 | 28 | 588 840 | |
| Very negative | 9 | 8 | 168 240 | |
| Can not say | 8 | 9 | 189 270 | |
| Social media (Facebook, Instagram etc.) | Very positive | 5 | 5 | 105 150 |
| Quite positively | 35 | 35 | 736 050 | |
| Quite negatively | 32 | 33 | 693 990 | |
| Very negative | 15 | 13 | 273 390 | |
| Can not say | 12 | 15 | 315 450 | |
| Blogs | Very positive | 3 | 3 | 63 090 |
| Quite positively | 27 | 26 | 546 780 | |
| Quite negatively | 27 | 27 | 567 810 | |
| Very negative | 14 | 13 | 273 390 | |
| Can not say | 27 | 31 | 651 930 | |
| Newsletters to email | Very positive | 2 | 2 | 42 060 |
| Quite positively | 17 | 18 | 378 540 | |
| Quite negatively | 35 | 37 | 778 110 | |
| Very negative | 44 | 40 | 841 200 | |
| Can not say | 2 | 2 | 42 060 | |
| Other websites | Very positive | 3 | 3 | 63 090 |
| Quite positively | 40 | 40 | 841 200 | |
| Quite negatively | 34 | 34 | 715 020 | |
| Very negative | 12 | 12 | 252 360 | |
| Can not say | 10 | 11 | 231 330 | |
| Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) | Very positive | 8 | 8 | 168 240 |
| Quite positively | 48 | 50 | 1051 500 | |
| Quite negatively | 28 | 29 | 609 870 | |
| Very negative | 12 | 11 | 231 330 | |
| Can not say | 3 | 2 | 42 060 | |
| Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) | Very positive | 5 | 5 | 105 150 |
| Quite positively | 36 | 36 | 757 080 | |
| Quite negatively | 34 | 35 | 736 050 | |
| Very negative | 19 | 17 | 357 510 | |
| Can not say | 6 | 6 | 126 180 | |
| Home delivered advertisements and catalogues | Very positive | 20 | 21 | 441 630 |
| Quite positively | 49 | 52 | 1093 560 | |
| Quite negatively | 16 | 14 | 294 420 | |
| Very negative | 12 | 10 | 210 300 | |
| Can not say | 4 | 3 | 63 090 | |
| Out-of-home advertising | Very positive | 12 | 11 | 231 330 |
| Quite positively | 54 | 54 | 1135 620 | |
| Quite negatively | 22 | 23 | 483 690 | |
| Very negative | 7 | 6 | 126 180 | |
| Can not say | 6 | 6 | 126 180 | Source: NRS 2023 |
| Reading device and advertising effect | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I relax and get inspired by magazines | Completely agree | 15 | 18 | 378 540 |
| Partially agree | 62 | 65 | 1366 950 | |
| Partially disagree | 11 | 9 | 189 270 | |
| Completely disagree | 4 | 3 | 63 090 | |
| Can not say | 7 | 6 | 126 180 | |
| I experience pampering moments with magazines | Completely agree | 8 | 10 | 210 300 |
| Partially agree | 42 | 47 | 988 410 | |
| Partially disagree | 27 | 25 | 525 750 | |
| Completely disagree | 12 | 9 | 189 270 | |
| Can not say | 10 | 9 | 189 270 | |
| A professional magazine keeps me up to date on professional matters | Completely agree | 20 | 22 | 462 660 |
| Partially agree | 50 | 51 | 1072 530 | |
| Partially disagree | 12 | 11 | 231 330 | |
| Completely disagree | 5 | 5 | 105 150 | |
| Can not say | 12 | 12 | 252 360 | |
| The industry specialty magazine provides information on my hobbies and interests | Completely agree | 31 | 32 | 672 960 |
| Partially agree | 50 | 51 | 1072 530 | |
| Partially disagree | 7 | 7 | 147 210 | |
| Completely disagree | 3 | 3 | 63 090 | |
| Can not say | 9 | 8 | 168 240 | |
| Finnish magazines offer reliable comparisons and tests | Completely agree | 14 | 15 | 315 450 |
| Partially agree | 54 | 55 | 1156 650 | |
| Partially disagree | 15 | 14 | 294 420 | |
| Completely disagree | 3 | 3 | 63 090 | |
| Can not say | 14 | 13 | 273 390 | |
| Finnish magazines offer reliable product recommendations | Completely agree | 9 | 9 | 189 270 |
| Partially agree | 55 | 57 | 1198 710 | |
| Partially disagree | 18 | 18 | 378 540 | |
| Completely disagree | 3 | 3 | 63 090 | |
| Can not say | 15 | 13 | 273 390 | |
| Finnish magazines are of high quality | Completely agree | 21 | 22 | 462 660 |
| Partially agree | 60 | 63 | 1324 890 | |
| Partially disagree | 10 | 8 | 168 240 | |
| Completely disagree | 2 | 1 | 21 030 | |
| Can not say | 7 | 5 | 105 150 | |
| I follow important magazines on social media | Completely agree | 7 | 7 | 147 210 |
| Partially agree | 25 | 25 | 525 750 | |
| Partially disagree | 25 | 26 | 546 780 | |
| Completely disagree | 35 | 35 | 736 050 | |
| Can not say | 8 | 8 | 168 240 | |
| I read important magazines from cover to cover | Completely agree | 18 | 21 | 441 630 |
| Partially agree | 34 | 37 | 778 110 | |
| Partially disagree | 28 | 26 | 546 780 | |
| Completely disagree | 15 | 11 | 231 330 | |
| Can not say | 5 | 4 | 84 120 | |
| Ads are part of the content of the magazine | Completely agree | 10 | 10 | 210 300 |
| Partially agree | 54 | 55 | 1156 650 | |
| Partially disagree | 24 | 24 | 504 720 | |
| Completely disagree | 7 | 6 | 126 180 | |
| Can not say | 5 | 4 | 84 120 | |
| Ads in magazines make new things familiar | Completely agree | 11 | 12 | 252 360 |
| Partially agree | 56 | 58 | 1219 740 | |
| Partially disagree | 21 | 20 | 420 600 | |
| Completely disagree | 7 | 5 | 105 150 | |
| Can not say | 6 | 4 | 84 120 | |
| I have applied for additional information about the journal advertised product, eg. Online | Completely agree | 13 | 13 | 273 390 |
| Partially agree | 39 | 41 | 862 230 | |
| Partially disagree | 24 | 24 | 504 720 | |
| Completely disagree | 18 | 17 | 357 510 | |
| Can not say | 6 | 5 | 105 150 | |
| I have purchased products based on the ad in magazine | Completely agree | 10 | 10 | 210 300 |
| Partially agree | 36 | 39 | 820 170 | |
| Partially disagree | 27 | 27 | 567 810 | |
| Completely disagree | 22 | 20 | 420 600 | |
| Can not say | 6 | 5 | 105 150 | |
| I'm trying out tips or guidelines (like recipes) in magazine ads | Completely agree | 13 | 14 | 294 420 |
| Partially agree | 47 | 51 | 1072 530 | |
| Partially disagree | 22 | 21 | 441 630 | |
| Completely disagree | 13 | 11 | 231 330 | |
| Can not say | 4 | 3 | 63 090 | |
| I'm experimenting with product samples in magazines (like food or cosmetics) | Completely agree | 9 | 10 | 210 300 |
| Partially agree | 30 | 33 | 693 990 | |
| Partially disagree | 28 | 28 | 588 840 | |
| Completely disagree | 27 | 23 | 483 690 | |
| Can not say | 6 | 5 | 105 150 | |
| I rely on product recommendations from bloggers and tubers | Completely agree | 2 | 1 | 21 030 |
| Partially agree | 19 | 15 | 315 450 | |
| Partially disagree | 33 | 33 | 693 990 | |
| Completely disagree | 33 | 35 | 736 050 | |
| Can not say | 14 | 16 | 336 480 | Source: NRS 2023 |
| Use of information sources during the purchase process | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Information sources, cars and car purchase | Print magazines | 11 | 13 | 273 390 |
| Newspapers | 14 | 17 | 357 510 | |
| Magazine websites | 7 | 7 | 147 210 | |
| Newspaper websites | 7 | 7 | 147 210 | |
| Blogs | 2 | 1 | 21 030 | |
| Social media | 12 | 10 | 210 300 | |
| Other websites | 42 | 41 | 862 230 | |
| Television | 10 | 10 | 210 300 | |
| Radio | 1 | 1 | 21 030 | |
| Direct mail | 10 | 12 | 252 360 | |
| None of these | 40 | 40 | 841 200 | |
| Information sources, consumer electronics and information technology | Print magazines | 15 | 17 | 357 510 |
| Newspapers | 19 | 22 | 462 660 | |
| Magazine websites | 10 | 9 | 189 270 | |
| Newspaper websites | 9 | 9 | 189 270 | |
| Blogs | 5 | 4 | 84 120 | |
| Social media | 23 | 18 | 378 540 | |
| Other websites | 50 | 47 | 988 410 | |
| Television | 17 | 17 | 357 510 | |
| Radio | 3 | 2 | 42 060 | |
| Direct mail | 36 | 42 | 883 260 | |
| None of these | 16 | 16 | 336 480 | |
| Information sources, beauty care and cosmetics | Print magazines | 18 | 24 | 504 720 |
| Newspapers | 8 | 11 | 231 330 | |
| Magazine websites | 9 | 11 | 231 330 | |
| Newspaper websites | 5 | 6 | 126 180 | |
| Blogs | 8 | 8 | 168 240 | |
| Social media | 25 | 25 | 525 750 | |
| Other websites | 16 | 17 | 357 510 | |
| Television | 12 | 15 | 315 450 | |
| Radio | 2 | 2 | 42 060 | |
| Direct mail | 16 | 21 | 441 630 | |
| None of these | 47 | 41 | 862 230 | |
| Information sources, travel | Print magazines | 17 | 21 | 441 630 |
| Newspapers | 15 | 18 | 378 540 | |
| Magazine websites | 10 | 11 | 231 330 | |
| Newspaper websites | 9 | 9 | 189 270 | |
| Blogs | 10 | 10 | 210 300 | |
| Social media | 31 | 29 | 609 870 | |
| Other websites | 48 | 50 | 1051 500 | |
| Television | 16 | 18 | 378 540 | |
| Radio | 3 | 3 | 63 090 | |
| Direct mail | 10 | 12 | 252 360 | |
| None of these | 29 | 27 | 567 810 | |
| Information sources, style and fashion | Print magazines | 24 | 30 | 630 900 |
| Newspapers | 14 | 17 | 357 510 | |
| Magazine websites | 12 | 14 | 294 420 | |
| Newspaper websites | 7 | 8 | 168 240 | |
| Blogs | 9 | 9 | 189 270 | |
| Social media | 32 | 30 | 630 900 | |
| Other websites | 34 | 34 | 715 020 | |
| Television | 17 | 18 | 378 540 | |
| Radio | 1 | 1 | 21 030 | |
| Direct mail | 25 | 30 | 630 900 | |
| None of these | 30 | 26 | 546 780 | |
| Information sources, building and renovating | Print magazines | 20 | 24 | 504 720 |
| Newspapers | 16 | 19 | 399 570 | |
| Magazine websites | 9 | 10 | 210 300 | |
| Newspaper websites | 7 | 7 | 147 210 | |
| Blogs | 6 | 6 | 126 180 | |
| Social media | 20 | 19 | 399 570 | |
| Other websites | 33 | 33 | 693 990 | |
| Television | 18 | 20 | 420 600 | |
| Radio | 2 | 2 | 42 060 | |
| Direct mail | 28 | 33 | 693 990 | |
| None of these | 32 | 29 | 609 870 | |
| Information sources, food, cooking and baking | Print magazines | 37 | 44 | 925 320 |
| Newspapers | 28 | 33 | 693 990 | |
| Magazine websites | 20 | 22 | 462 660 | |
| Newspaper websites | 17 | 18 | 378 540 | |
| Blogs | 14 | 14 | 294 420 | |
| Social media | 38 | 36 | 757 080 | |
| Other websites | 34 | 32 | 672 960 | |
| Television | 28 | 30 | 630 900 | |
| Radio | 6 | 5 | 105 150 | |
| Direct mail | 26 | 30 | 630 900 | |
| None of these | 13 | 11 | 231 330 | |
| Information sources, eyeglasses, contact lenses or sunglasses | Print magazines | 7 | 9 | 189 270 |
| Newspapers | 12 | 15 | 315 450 | |
| Magazine websites | 3 | 3 | 63 090 | |
| Newspaper websites | 5 | 5 | 105 150 | |
| Blogs | 1 | 1 | 21 030 | |
| Social media | 10 | 9 | 189 270 | |
| Other websites | 24 | 26 | 546 780 | |
| Television | 11 | 13 | 273 390 | |
| Radio | 2 | 1 | 21 030 | |
| Direct mail | 17 | 20 | 420 600 | |
| None of these | 52 | 48 | 1009 440 | |
| Information sources, decorating and furniture purchases | Print magazines | 24 | 29 | 609 870 |
| Newspapers | 16 | 19 | 399 570 | |
| Magazine websites | 11 | 12 | 252 360 | |
| Newspaper websites | 7 | 7 | 147 210 | |
| Blogs | 8 | 8 | 168 240 | |
| Social media | 26 | 24 | 504 720 | |
| Other websites | 31 | 31 | 651 930 | |
| Television | 18 | 19 | 399 570 | |
| Radio | 1 | 1 | 21 030 | |
| Direct mail | 30 | 35 | 736 050 | |
| None of these | 27 | 23 | 483 690 | |
| Information sources, saving and investing | Print magazines | 9 | 10 | 210 300 |
| Newspapers | 10 | 12 | 252 360 | |
| Magazine websites | 6 | 6 | 126 180 | |
| Newspaper websites | 9 | 9 | 189 270 | |
| Blogs | 6 | 5 | 105 150 | |
| Social media | 16 | 13 | 273 390 | |
| Other websites | 30 | 29 | 609 870 | |
| Television | 6 | 7 | 147 210 | |
| Radio | 3 | 3 | 63 090 | |
| Direct mail | 3 | 4 | 84 120 | |
| None of these | 49 | 50 | 1051 500 | |
| Information sources, health and wellbeing products / services | Print magazines | 14 | 17 | 357 510 |
| Newspapers | 15 | 18 | 378 540 | |
| Magazine websites | 7 | 8 | 168 240 | |
| Newspaper websites | 6 | 7 | 147 210 | |
| Blogs | 5 | 5 | 105 150 | |
| Social media | 21 | 21 | 441 630 | |
| Other websites | 37 | 39 | 820 170 | |
| Television | 12 | 13 | 273 390 | |
| Radio | 2 | 2 | 42 060 | |
| Direct mail | 17 | 20 | 420 600 | |
| None of these | 38 | 34 | 715 020 | |
| Information sources, purchase of sportswear, -footwear or -equipment | Print magazines | 12 | 15 | 315 450 |
| Newspapers | 19 | 23 | 483 690 | |
| Magazine websites | 7 | 7 | 147 210 | |
| Newspaper websites | 8 | 8 | 168 240 | |
| Blogs | 5 | 4 | 84 120 | |
| Social media | 22 | 20 | 420 600 | |
| Other websites | 41 | 40 | 841 200 | |
| Television | 13 | 14 | 294 420 | |
| Radio | 1 | 1 | 21 030 | |
| Direct mail | 31 | 35 | 736 050 | |
| None of these | 29 | 26 | 546 780 | Source: NRS 2023 |
| Buyer profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Interests | Cars, motor vehicles | 26 | 21 | 441 630 |
| Well-being and health | 53 | 61 | 1282 830 | |
| Charity work | 14 | 16 | 336 480 | |
| Self development | 32 | 32 | 672 960 | |
| Celebrities | 15 | 15 | 315 450 | |
| Fishing | 17 | 14 | 294 420 | |
| Beauty care and cosmetics | 16 | 18 | 378 540 | |
| Literature | 27 | 31 | 651 930 | |
| Domestic and foreign news | 55 | 60 | 1261 800 | |
| Domestic travel | 34 | 39 | 820 170 | |
| Culture | 32 | 35 | 736 050 | |
| Crafts | 26 | 29 | 609 870 | |
| Nature and going outdoor | 53 | 60 | 1261 800 | |
| Hunting | 10 | 8 | 168 240 | |
| Style and fashion | 22 | 23 | 483 690 | |
| Music and concerts | 35 | 36 | 757 080 | |
| Going on summer cottage | 30 | 32 | 672 960 | |
| Local affairs | 56 | 64 | 1345 920 | |
| Computer/console/mobile playing | 16 | 8 | 168 240 | |
| Politics | 40 | 42 | 883 260 | |
| Gardening and plants | 33 | 42 | 883 260 | |
| Building and renovating | 39 | 41 | 862 230 | |
| Food and drink | 40 | 42 | 883 260 | |
| Cooking, baking, recipes | 40 | 47 | 988 410 | |
| Investment | 23 | 21 | 441 630 | |
| Decorating | 31 | 37 | 778 110 | |
| Economic and finances | 36 | 36 | 757 080 | |
| Travelling abroad | 36 | 36 | 757 080 | |
| Sports, exercising | 46 | 45 | 946 350 | |
| Sailing, boating | 11 | 9 | 189 270 | |
| Consumer electronics and information technology | 23 | 16 | 336 480 | |
| Environmental matters | 33 | 36 | 757 080 | |
| None of the above | 0 | 0 | 0 | |
| Purchases made and planned | ||||
| Planned acquisitions in the househould over the next 2 years | Building a house | 3 | 2 | 42 060 |
| Buying an apartment | 11 | 10 | 210 300 | |
| Home renovation | 29 | 31 | 651 930 | |
| Buying a car | 25 | 23 | 483 690 | |
| Buying a boat | 3 | 3 | 63 090 | |
| None of these | 50 | 50 | 1051 500 | |
| Purchases in the last 12 months | Furniture and furnishings | 42 | 43 | 904 290 |
| Repair and construction products | 40 | 42 | 883 260 | |
| Domestic appliances | 39 | 41 | 862 230 | |
| Electronics or IT products | 50 | 46 | 967 380 | |
| Cars | 18 | 17 | 357 510 | |
| Clothing and footwear | 82 | 83 | 1745 490 | |
| Eyeglasses, contact lenses or sunglasses | 35 | 38 | 799 140 | |
| Sports clothing, footwear or equipment | 60 | 60 | 1261 800 | |
| Saving or investing products or services | 26 | 26 | 546 780 | |
| Cosmetics and beauty products | 45 | 52 | 1093 560 | |
| Mobile phones | 31 | 30 | 630 900 | |
| Travels | 37 | 38 | 799 140 | |
| Products and services for health and well-being | 58 | 62 | 1303 860 | |
| None of the above | 2 | 2 | 42 060 | |
| Intentions to purchase within 12 months | Furniture and furnishings | 29 | 29 | 609 870 |
| Repair and construction products | 36 | 38 | 799 140 | |
| Domestic appliances | 20 | 19 | 399 570 | |
| Electronics or IT products | 28 | 22 | 462 660 | |
| Cars | 14 | 12 | 252 360 | |
| Clothing and footwear | 65 | 66 | 1387 980 | |
| Eyeglasses, contact lenses or sunglasses | 27 | 30 | 630 900 | |
| Sports clothing, footwear or equipment | 43 | 43 | 904 290 | |
| Saving or investing products or services | 22 | 21 | 441 630 | |
| Cosmetics and beauty products | 36 | 40 | 841 200 | |
| Mobile phones | 16 | 15 | 315 450 | |
| Travels | 41 | 42 | 883 260 | |
| Products and services for health and well-being | 46 | 50 | 1051 500 | |
| None of the above | 7 | 6 | 126 180 | |
| Will consider switching over the next 12 months | Bank | 7 | 7 | 147 210 |
| Insurance company | 10 | 9 | 189 270 | |
| electric company | 18 | 17 | 357 510 | |
| Internet Connection | 8 | 7 | 147 210 | |
| Phone-subscription | 12 | 12 | 252 360 | |
| None of the above | 47 | 48 | 1009 440 | |
| Can not say | 19 | 20 | 420 600 | |
| Uses of extra money | Magazines, books, movies | 17 | 17 | 357 510 |
| Eating, drinking, partying in a restaurant | 32 | 30 | 630 900 | |
| Exercise hobbies and equipment | 26 | 24 | 504 720 | |
| Cultural events (e.g. concerts, theater, festivals) | 33 | 36 | 757 080 | |
| Renovation, decoration | 25 | 28 | 588 840 | |
| Health services and one's own well-being | 21 | 24 | 504 720 | |
| Travelling | 40 | 44 | 925 320 | |
| Entertainment electronics and information technology equipment, mobile phones | 16 | 11 | 231 330 | |
| Clothes, shoes and bags | 23 | 22 | 462 660 | |
| Home services (cleaning and other housekeeping services) | 6 | 7 | 147 210 | |
| Car, boat, motorcycle | 13 | 11 | 231 330 | |
| Cosmetics and beauty care | 10 | 11 | 231 330 | |
| Saving, investing | 46 | 46 | 967 380 | |
| Other | 8 | 8 | 168 240 | |
| There is no extra money after mandatory expenses | 8 | 8 | 168 240 | |
| Can not say | 3 | 3 | 63 090 | Source: NRS 2023 |
Online & social media
Magazine website
Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM
The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.
Some channels and Followers May 2024
Contact info
Media sales
- Suomen Osuuskauppojen Keskuskunta SOK
- Fleminginkatu 34
- 00510 Helsinki
- www.s-kanava.fi
- Aleksi Rautakorpi
- aleksi.rautakorpi@sok.fi
Media
Publisher
- Suomen Osuuskauppojen Keskuskunta SOK
Publisher
- Suomen Osuuskauppojen Keskuskunta SOK
Päätoimittaja
- Asta Kujala
Address
- Fleminginkatu 34
- 00510 Helsinki
Postal address
- PL 1
- 00088 S-RYHMÄ