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Samarbete

Samarbete

Samarbete is the sister publication of Yhteishyvä in Swedish. Its readers appreciate the convenience of getting information on co-op member benefits and new products in their own language.

Magazine's website: https://www.yhteishyva.fi/ Follow us :

You're looking at rate card for the year 2023 The information for 2024 has not been updated yet.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts
Terms of delivery

Advertisement sales

Advertisement sales	Suomen Osuuskauppojen Keskuskunta SOK
Phone	010 768 011
Contact person	Maija Ahonen 010 768 0382 maija.ahonen@sok.fi
Www	https://smartmarketing.fi/

Contact info

Publisher	Suomen Osuuskauppojen Keskuskunta SOK
Visiting address	Fleminginkatu 34 00510 Helsinki
Postal address	PL 1 00088 S-RYHMÄ
Phone	010 768 011
Chefredaktör	Sanna Suokko

Circulation or copies

Circulation	48644 / LT2022
Copies	48000
Issues per year	4

Readership

Readership	78 000
Total reach	82 000
How many times read	1.5
Minutes of reading	37 min
Sources	KMT 2023

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	15.03.2023	23.01.2023	06.02.2023
2	15.05.2023	03.04.2023	17.04.2023
3	15.08.2023	09.06.2023	22.06.2023
4	15.11.2023	05.10.2023	19.10.2023

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 273 mm

4-colour price 4300 €

Erikoishinnat: numerosta 2 alkaen

1/1

Position: Not specified

Size including margin: 210 x 273 mm

4-colour price 2250 €

Erikoishinnat: numerosta 2 alkaen

1/2

Position: Not specified

Size including margin: 100 x 273 mm

4-colour price 1500 €

Erikoishinnat: numerosta 2 alkaen

1/2

Position: Not specified

Size including margin: 210 x 132 mm

4-colour price 1500 €

Erikoishinnat: numerosta 2 alkaen

1/4

Position: Not specified

Size including margin: 55 x 273 mm

4-colour price 1000 €

Erikoishinnat: numerosta 2 alkaen

1/4

Position: Not specified

Size including margin: 210 x 68 mm

4-colour price 1000 €

Erikoishinnat: numerosta 2 alkaen

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	210 x 273 mm
Printing area mm	210 x 273 mm
Bleed mm	3 mm
Number of colums	4
Column width	43 mm
Printing process	Offset
Binding	Saddle-stitching

Printing house

Printer	PunaMusta Oy , Helsinki

Technical info / material

Ad material delivery

https://ads.aikakausmedia.fi

Technical data

Kannen paperi MWC Gloss, Profiili: PSO Coated V3, Sisus LWC Gloss, Profiili: PSO LWC Improved Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 3-5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit (Crop marks) on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta.

Readers: 78 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Samarbete Readers %	Samarbete Amount of readers
Readership (KMT 2023)	78 000
Total reach	82 000
Sex	Women	51	57	44 460
Sex	Men	49	43	33 540

Native language	Finnish	95	24	18 720
Native language	Swedish	5	76	59 280

Age	15-24 y	13	5	3 900
	25-34 y	14	13	10 140
	35-44 y	14	12	9 360
	45-54 y	14	17	13 260
	55-64 y	16	16	12 480
	65+ y	29	37	28 860

Gender + age	Female 15-29 years	10	4	3 120
	Female 30-49 years	14	22	17 160
	Female 50+ years	28	31	24 180
	Male 15-29 years	10	4	3 120
	Male 30-49 years	14	8	6 240
	Male 50+ years	24	30	23 400

Household position	Lives at home with parents	7	3	2 340
	Lives alone	28	16	12 480
	Lives with spouse	37	48	37 440
	Lives with spouse and children	24	29	22 620
	Single parent	2	2	1 560
	Other	3	2	1 560

Grandchildren under 18 years of age	Yes	21	24	18 720
	No	38	46	35 880
	No answer (under 45 year olds)	41	30	23 400

Profession	Top Management	4	3	2 340
	white-collar worker, higher-level	16	20	15 600
	White-collar worker	12	18	14 040
	Worker	10	8	6 240
	Farmer	1	3	2 340
	Other entrepreneur	3	5	3 900
	Pensioner	31	34	26 520
	Student, pupil	11	5	3 900
	Homewife, home dad	0	0	0
	Unemployed	2	1	780
	Other	6	3	2 340
	No answer	3	2	1 560

Education	Elementary school	5	4	3 120
	Secondary school	7	5	3 900
	Vocational	28	28	21 840
	High school	14	8	6 240
	University of Applied Sciences	19	18	14 040
	University	27	33	25 740
	Something else	2	3	2 340

Size of the household	1 pers	28	15	11 700
	2 pers	38	49	38 220
	3 pers	14	14	10 920
	4 pers	12	13	10 140
	5+ pers	7	9	7 020

Household income (gross)	Below 20 000 € /y	11	8	6 240
	20 000 - 35 000 € /y	19	15	11 700
	35 001 - 50 000 € /y	20	21	16 380
	50 001 - 85 000 € /y	22	24	18 720
	85 001 - 100 000 € /y	7	10	7 800
	Over 100 000 € /y	9	8	6 240
	Don't want to tell	5	9	7 020
	Can't say / No answer	7	5	3 900

Decision-maker in grocery purchases	Yes	93	89	69 420
	Don't know	7	11	8 580
	Can not say	1	0	0

Housing	Apartment	32	20	15 600
	Row house or semi-detached house	15	13	10 140
	Detached house	47	62	48 360
	Farm	4	5	3 900
	Something else	1	1	780
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	84	65 520
	Rented residence	20	14	10 920
	Right of residence apartment	2	1	780
	Something else	1	1	780
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	44	34 320
	No	59	56	43 680
	Can not say	1	0	0

Using AdBlocker or similar application	Yes	19	14	10 920
	No	76	77	60 060
	Can not say	5	9	7 020

Number of cars in household	One car	45	39	30 420
	Two cars	32	45	35 100
	Three or more cars	10	9	7 020
	No car	14	7	5 460

PUUTTUU	PUUTTUU	22	20	15 600
	PUUTTUU	67	74	57 720
	PUUTTUU	4	2	1 560
	PUUTTUU	8	8	6 240
	PUUTTUU	2	1	780
	PUUTTUU	8	6	4 680
	PUUTTUU	5	4	3 120

Advertising ban at the door / mailbox	Yes	24	18	14 040
	No	76	82	63 960
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	59	46 020
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	780
	Retired	31	34	26 520
	Unemployed / laid off	2	1	780
	Schoolboy or student	11	5	3 900
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	0	0
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	33	25 740
	No	25	24	18 720
	Can't say / No answer	50	43	33 540

Health services used in the household	Public health services	85	88	68 640
	Employer - funded health care services	49	48	37 440
	Private, self-funded healthcare services	39	41	31 980
	Private health insurance services	22	16	12 480
	No health care	1	0	0
	Can not say	1	1	780

Type of municipality (7 class)	Greater Helsinki	19	12	9 360
	Turku or Tampere	8	2	1 560
	Oulu	4	0	0
	70 000 - 150 000 inhabitants town	13	1	780
	Urban municipality	27	31	24 180
	Conurbation	16	26	20 280
	Countryside	13	27	21 060

Pets in household	Cat	17	22	17 160
	Dog	26	31	24 180
	Some other pet	5	8	6 240
	No pets	59	52	40 560

Family with kids	Yes	32	35	27 300
Family with kids	No	68	65	50 700

Use of glasses or contact lenses	Yes	67	75	58 500
Use of glasses or contact lenses	No	33	25	19 500
How often different content is read
The frequency of reading: Print magazines	Daily	15	26	20 280
	5-6 days a week	4	8	6 240
	1-4 days a week	26	31	24 180
	Monthly	24	24	18 720
	Rarely	23	10	7 800
	Never	7	1	780
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	38	29 640
	5-6 days a week	5	4	3 120
	1-4 days a week	19	24	18 720
	Monthly	15	6	4 680
	Rarely	24	18	14 040
	Never	14	8	6 240
	Can not say	1	1	780

The frequency of reading: Print newspapers or afternoon papers	Daily	30	38	29 640
	5-6 days a week	4	9	7 020
	1-4 days a week	23	25	19 500
	Monthly	13	9	7 020
	Rarely	21	17	13 260
	Never	7	2	1 560
	Can not say	1	1	780

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	56	43 680
	5-6 days a week	9	8	6 240
	1-4 days a week	16	16	12 480
	Monthly	6	5	3 900
	Rarely	9	10	7 800
	Never	6	4	3 120
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	7	5 460
	5-6 days a week	4	6	4 680
	1-4 days a week	44	50	39 000
	Monthly	17	15	11 700
	Rarely	20	19	14 820
	Never	9	2	1 560
	Can not say	1	0	0

The frequency of watching: Free online TV services	Daily	15	14	10 920
	5-6 days a week	9	7	5 460
	1-4 days a week	30	30	23 400
	Monthly	23	24	18 720
	Rarely	15	15	11 700
	Never	7	9	7 020
	Can not say	1	0	0

The frequency of watching: Pay TV and streaming services	Daily	16	12	9 360
	5-6 days a week	10	11	8 580
	1-4 days a week	22	24	18 720
	Monthly	10	9	7 020
	Rarely	11	12	9 360
	Never	31	31	24 180
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	48	37 440
	5-6 days a week	9	7	5 460
	1-4 days a week	19	19	14 820
	Monthly	11	12	9 360
	Rarely	12	10	7 800
	Never	3	4	3 120
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	37	28 860
	5-6 days a week	12	10	7 800
	1-4 days a week	22	19	14 820
	Monthly	11	11	8 580
	Rarely	12	11	8 580
	Never	7	11	8 580
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	34	26 520
	5-6 days a week	7	7	5 460
	1-4 days a week	16	16	12 480
	Monthly	13	9	7 020
	Rarely	26	22	17 160
	Never	16	12	9 360
	Can not say	1	1	780

The frequency of listening: Programs of commercial radio channels	Daily	16	16	12 480
	5-6 days a week	10	7	5 460
	1-4 days a week	21	21	16 380
	Monthly	14	16	12 480
	Rarely	21	20	15 600
	Never	16	19	14 820
	Can not say	1	1	780

The frequency of listening: Podcasts	Daily	4	3	2 340
	5-6 days a week	3	3	2 340
	1-4 days a week	9	9	7 020
	Monthly	13	13	10 140
	Rarely	28	30	23 400
	Never	41	38	29 640
	Can not say	2	5	3 900

User frequency and following: Social media	Daily	57	58	45 240
	5-6 days a week	7	8	6 240
	1-4 days a week	8	9	7 020
	Monthly	3	2	1 560
	Rarely	6	5	3 900
	Never	19	18	14 040
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	10	7 800
	5-6 days a week	5	6	4 680
	1-4 days a week	11	9	7 020
	Monthly	8	8	6 240
	Rarely	22	26	20 280
	Never	40	40	31 200
	Can not say	1	2	1 560

User frequency: Instant messaging	Daily	68	63	49 140
	5-6 days a week	9	11	8 580
	1-4 days a week	10	9	7 020
	Monthly	3	5	3 900
	Rarely	3	2	1 560
	Never	8	9	7 020
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	66	51 480
	No	41	34	26 520
	Can not say	1	0	0

I tend to buy tabloids	Yes	8	7	5 460
	No	90	92	71 760
	Can not say	2	1	780

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	52	40 560
	No	52	47	36 660
	Can not say	2	1	780

I tend to buy single copy magazines	Yes	17	25	19 500
	No	81	74	57 720
	Can not say	2	1	780

PUUTTUU	PUUTTUU	13	16	12 480
	PUUTTUU	5	5	3 900
	PUUTTUU	7	7	5 460
	PUUTTUU	15	14	10 920
	PUUTTUU	8	7	5 460
	PUUTTUU	7	5	3 900
	PUUTTUU	10	8	6 240
	PUUTTUU	6	7	5 460
	PUUTTUU	9	10	7 800
	PUUTTUU	9	12	9 360
	PUUTTUU	4	5	3 900
	PUUTTUU	5	10	7 800
	PUUTTUU	13	12	9 360
	PUUTTUU	8	10	7 800
	PUUTTUU	13	9	7 020
	PUUTTUU	7	9	7 020
	PUUTTUU	8	5	3 900
	PUUTTUU	3	2	1 560
	PUUTTUU	56	55	42 900
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	59	46 020
	PUUTTUU	40	41	31 980
	PUUTTUU	2	0	0

PUUTTUU	PUUTTUU	87	90	70 200
	PUUTTUU	11	10	7 800
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	73	78	60 840
	PUUTTUU	25	19	14 820
	PUUTTUU	2	2	1 560

PUUTTUU	PUUTTUU	81	82	63 960
	PUUTTUU	18	17	13 260
	PUUTTUU	2	0	0

PUUTTUU	PUUTTUU	57	56	43 680
	PUUTTUU	41	44	34 320
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	30	29	22 620
	PUUTTUU	63	67	52 260
	PUUTTUU	7	3	2 340

PUUTTUU	PUUTTUU	84	89	69 420
	PUUTTUU	15	11	8 580
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	41	39	30 420
	PUUTTUU	57	60	46 800
	PUUTTUU	2	1	780

PUUTTUU	PUUTTUU	86	83	64 740
	PUUTTUU	14	15	11 700
	PUUTTUU	1	2	1 560

PUUTTUU	PUUTTUU	30	32	24 960
	PUUTTUU	65	64	49 920
	PUUTTUU	5	4	3 120

PUUTTUU	PUUTTUU	39	40	31 200
	PUUTTUU	60	60	46 800
	PUUTTUU	1	1	780

PUUTTUU	PUUTTUU	67	71	55 380
	PUUTTUU	30	28	21 840
	PUUTTUU	3	1	780

PUUTTUU	PUUTTUU	67	69	53 820
	PUUTTUU	31	30	23 400
	PUUTTUU	3	1	780

PUUTTUU	PUUTTUU	67	72	56 160
	PUUTTUU	30	28	21 840
	PUUTTUU	2	1	780

Samarbete magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Samarbete Readers %	Samarbete Amount of readers
Attitude towards advertising: Newspapers	Positive	77	80	62 400
	Can not say	4	3	2 340
	Negative	18	18	14 040

Attitude towards advertising: Magazines	Positive	77	77	60 060
	Can not say	5	4	3 120
	Negative	19	19	14 820

Attitude towards advertising: Free and local newspapers	Positive	82	85	66 300
	Can not say	5	5	3 900
	Negative	13	11	8 580

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	52	40 560
	Can not say	8	11	8 580
	Negative	37	38	29 640

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	43	33 540
	Can not say	12	14	10 920
	Negative	47	43	33 540

Attitude towards advertising: Blogs	Positive	30	28	21 840
	Can not say	27	29	22 620
	Negative	41	43	33 540

Attitude towards advertising: Newsletters to email	Positive	19	17	13 260
	Can not say	2	3	2 340
	Negative	79	80	62 400

Attitude towards advertising: Other websites	Positive	43	42	32 760
	Can not say	10	12	9 360
	Negative	46	46	35 880

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	52	40 560
	Can not say	3	3	2 340
	Negative	40	44	34 320

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	35	27 300
	Can not say	6	4	3 120
	Negative	53	61	47 580

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	75	58 500
	Can not say	4	1	780
	Negative	28	24	18 720

Attitude towards advertising: Out-of-home advertising	Positive	66	59	46 020
	Can not say	6	7	5 460
	Negative	29	34	26 520

Samarbete magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Samarbete Readers %	Samarbete Amount of readers
I relax and get inspired by magazines	Agree	77	84	65 520
	Disagree	15	11	8 580
	Can not say	7	5	3 900

I experience pampering moments with magazines	Agree	50	61	47 580
	Disagree	39	30	23 400
	Can not say	10	9	7 020

A professional magazine keeps me up to date on professional matters	Agree	70	77	60 060
	Disagree	17	14	10 920
	Can not say	12	10	7 800

The industry specialty magazine provides information on my hobbies and interests	Agree	81	82	63 960
	Disagree	10	10	7 800
	Can not say	9	8	6 240

Finnish magazines offer reliable comparisons and tests	Agree	68	72	56 160
	Disagree	18	16	12 480
	Can not say	14	13	10 140

Finnish magazines offer reliable product recommendations	Agree	64	70	54 600
	Disagree	21	16	12 480
	Can not say	15	15	11 700

Finnish magazines are of high quality	Agree	81	84	65 520
	Disagree	12	9	7 020
	Can not say	7	7	5 460

I follow important magazines on social media	Agree	32	36	28 080
	Disagree	60	57	44 460
	Can not say	8	6	4 680

I read important magazines from cover to cover	Agree	52	61	47 580
	Disagree	43	36	28 080
	Can not say	5	4	3 120

Ads are part of the content of the magazine	Agree	64	68	53 040
	Disagree	31	29	22 620
	Can not say	5	3	2 340

Ads in magazines make new things familiar	Agree	67	71	55 380
	Disagree	28	26	20 280
	Can not say	6	3	2 340

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	61	47 580
	Disagree	42	35	27 300
	Can not say	6	4	3 120

I have purchased products based on the ad in magazine	Agree	46	56	43 680
	Disagree	49	41	31 980
	Can not say	6	4	3 120

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	66	51 480
	Disagree	35	31	24 180
	Can not say	4	3	2 340

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	45	35 100
	Disagree	55	50	39 000
	Can not say	6	4	3 120

I rely on product recommendations from bloggers and tubers	Agree	21	24	18 720
	Disagree	66	64	49 920
	Can not say	14	12	9 360

Samarbete magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Samarbete Readers %	Samarbete Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	15	11 700
	Newspapers	14	16	12 480
	Magazine websites	7	9	7 020
	Newspaper websites	7	9	7 020
	Blogs	2	3	2 340
	Social media	12	12	9 360
	Other websites	42	39	30 420
	Television	10	9	7 020
	Radio	1	1	780
	Direct mail	10	12	9 360
	None of the above	40	38	29 640

Information sources, consumer electronics and information technology	Print magazines	15	17	13 260
	Newspapers	19	22	17 160
	Magazine websites	10	9	7 020
	Newspaper websites	9	6	4 680
	Blogs	5	4	3 120
	Social media	23	17	13 260
	Other websites	50	44	34 320
	Television	17	15	11 700
	Radio	3	3	2 340
	Direct mail	36	45	35 100
	None of the above	16	16	12 480

Information sources, beauty care and cosmetics	Print magazines	18	22	17 160
	Newspapers	8	13	10 140
	Magazine websites	9	7	5 460
	Newspaper websites	5	5	3 900
	Blogs	8	8	6 240
	Social media	25	28	21 840
	Other websites	16	13	10 140
	Television	12	12	9 360
	Radio	2	1	780
	Direct mail	16	21	16 380
	None of the above	47	42	32 760

Information sources, travel	Print magazines	17	19	14 820
	Newspapers	15	20	15 600
	Magazine websites	10	9	7 020
	Newspaper websites	9	9	7 020
	Blogs	10	11	8 580
	Social media	31	32	24 960
	Other websites	48	45	35 100
	Television	16	15	11 700
	Radio	3	3	2 340
	Direct mail	10	11	8 580
	None of the above	29	28	21 840

Information sources, style and fashion	Print magazines	24	29	22 620
	Newspapers	14	21	16 380
	Magazine websites	12	9	7 020
	Newspaper websites	7	8	6 240
	Blogs	9	8	6 240
	Social media	32	32	24 960
	Other websites	34	32	24 960
	Television	17	16	12 480
	Radio	1	1	780
	Direct mail	25	31	24 180
	None of the above	30	27	21 060

Information sources, building and renovating	Print magazines	20	26	20 280
	Newspapers	16	23	17 940
	Magazine websites	9	8	6 240
	Newspaper websites	7	7	5 460
	Blogs	6	6	4 680
	Social media	20	19	14 820
	Other websites	33	29	22 620
	Television	18	16	12 480
	Radio	2	2	1 560
	Direct mail	28	38	29 640
	None of the above	32	23	17 940

Information sources, food, cooking and baking	Print magazines	37	42	32 760
	Newspapers	28	32	24 960
	Magazine websites	20	16	12 480
	Newspaper websites	17	17	13 260
	Blogs	14	12	9 360
	Social media	38	42	32 760
	Other websites	34	28	21 840
	Television	28	27	21 060
	Radio	6	6	4 680
	Direct mail	26	32	24 960
	None of the above	13	12	9 360

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	9	7 020
	Newspapers	12	14	10 920
	Magazine websites	3	4	3 120
	Newspaper websites	5	6	4 680
	Blogs	1	3	2 340
	Social media	10	9	7 020
	Other websites	24	26	20 280
	Television	11	9	7 020
	Radio	2	1	780
	Direct mail	17	18	14 040
	None of the above	52	51	39 780

Information sources, decorating and furniture purchases	Print magazines	24	27	21 060
	Newspapers	16	19	14 820
	Magazine websites	11	9	7 020
	Newspaper websites	7	7	5 460
	Blogs	8	6	4 680
	Social media	26	25	19 500
	Other websites	31	28	21 840
	Television	18	16	12 480
	Radio	1	1	780
	Direct mail	30	41	31 980
	None of the above	27	25	19 500

Information sources, saving and investing	Print magazines	9	8	6 240
	Newspapers	10	9	7 020
	Magazine websites	6	5	3 900
	Newspaper websites	9	7	5 460
	Blogs	6	4	3 120
	Social media	16	13	10 140
	Other websites	30	22	17 160
	Television	6	4	3 120
	Radio	3	3	2 340
	Direct mail	3	3	2 340
	None of the above	49	58	45 240

Information sources, health and wellbeing products / services	Print magazines	14	20	15 600
	Newspapers	15	19	14 820
	Magazine websites	7	8	6 240
	Newspaper websites	6	7	5 460
	Blogs	5	7	5 460
	Social media	21	24	18 720
	Other websites	37	35	27 300
	Television	12	10	7 800
	Radio	2	3	2 340
	Direct mail	17	20	15 600
	None of the above	38	34	26 520

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	16	12 480
	Newspapers	19	22	17 160
	Magazine websites	7	6	4 680
	Newspaper websites	8	8	6 240
	Blogs	5	5	3 900
	Social media	22	22	17 160
	Other websites	41	37	28 860
	Television	13	12	9 360
	Radio	1	2	1 560
	Direct mail	31	36	28 080
	None of the above	29	30	23 400

Samarbete magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Samarbete Readers %	Samarbete Amount of readers
PUUTTUU	Cars, motor vehicles	26	21	16 380
	Well-being and health	53	54	42 120
	Charity work	14	14	10 920
	Self development	32	27	21 060
	PUUTTUU	15	16	12 480
	PUUTTUU	17	16	12 480
	PUUTTUU	16	13	10 140
	PUUTTUU	27	24	18 720
	PUUTTUU	55	55	42 900
	PUUTTUU	34	27	21 060
	PUUTTUU	32	30	23 400
	PUUTTUU	26	30	23 400
	PUUTTUU	53	48	37 440
	PUUTTUU	10	9	7 020
	PUUTTUU	22	22	17 160
	PUUTTUU	35	38	29 640
	PUUTTUU	30	37	28 860
	PUUTTUU	56	70	54 600
	PUUTTUU	16	5	3 900
	PUUTTUU	40	42	32 760
	PUUTTUU	33	42	32 760
	PUUTTUU	39	48	37 440
	PUUTTUU	40	42	32 760
	PUUTTUU	40	46	35 880
	PUUTTUU	23	15	11 700
	PUUTTUU	31	30	23 400
	PUUTTUU	36	23	17 940
	PUUTTUU	36	34	26 520
	PUUTTUU	46	45	35 100
	PUUTTUU	11	17	13 260
	PUUTTUU	23	17	13 260
	PUUTTUU	33	33	25 740
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	43	33 540
	Repair and construction products	40	48	37 440
	Domestic appliances	39	43	33 540
	Electronics or IT products	50	44	34 320
	Cars	18	14	10 920
	Clothing and footwear	82	82	63 960
	Eyeglasses, contact lenses or sunglasses	35	37	28 860
	Sports clothing, footwear or equipment	60	59	46 020
	Saving or investing products or services	26	24	18 720
	Cosmetics and beauty products	45	49	38 220
	Mobile phones	31	28	21 840
	Travels	37	38	29 640
	Products and services for health and well-being	58	52	40 560
	None of the above	2	1	780

Intentions to purchase within 12 months	Furniture and furnishings	29	30	23 400
	Repair and construction products	36	42	32 760
	Domestic appliances	20	21	16 380
	Electronics or IT products	28	23	17 940
	Cars	14	14	10 920
	Clothing and footwear	65	65	50 700
	Eyeglasses, contact lenses or sunglasses	27	29	22 620
	Sports clothing, footwear or equipment	43	43	33 540
	Saving or investing products or services	22	19	14 820
	Cosmetics and beauty products	36	38	29 640
	Mobile phones	16	15	11 700
	Travels	41	40	31 200
	Products and services for health and well-being	46	43	33 540
	None of the above	7	6	4 680

Planned acquisitions in the househould over the next 2 years	Building a house	3	4	3 120
	Buying an apartment	11	10	7 800
	Home renovation	29	34	26 520
	Buying a car	25	28	21 840
	Buying a boat	3	5	3 900
	None of these	50	44	34 320

Will consider switching over the next 12 months	Bank	7	7	5 460
	Insurance company	10	9	7 020
	electric company	18	17	13 260
	Internet Connection	8	7	5 460
	Phone-subscription	12	12	9 360
	None of the above	47	49	38 220
	Can not say	19	20	15 600

Use of extra money	Magazines, books, movies	17	20	15 600
	Eating, drinking, partying in a restaurant	32	32	24 960
	Exercises and sports equipment	26	18	14 040
	Cultural events (eg. concerts, theater, festivals)	33	33	25 740
	Renovation, interior design	25	30	23 400
	Health services and personal well-being	21	22	17 160
	Travel	40	42	32 760
	Consumer electronics and IT equipment, mobile phones	16	9	7 020
	Clothes, shoes and bags	23	23	17 940
	Home services (cleaning and other housekeeping services)	6	6	4 680
	Car, boat, motorcycle	13	18	14 040
	Cosmetics and beauty care	10	9	7 020
	Saving, investing	46	48	37 440
	Other	8	6	4 680
	There is no extra money left after mandatory expenses	8	7	5 460
	Can not say	3	2	1 560
Planning on buying/doing in the next 12 months

Samarbete magazine's reader profile / Source NRS 2023

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