Finnish Magazine Rate Cards

Seiska

Seiska is the leading Finnish entertainment and TV magazine. It attracts almost one million readers week after week. By advertising in Seiska, you can reach your target audience quickly and comprehensively. The magazine is known for its bold, extensive content. Each new issue is eagerly awaited and guaranteed to be read from cover to cover. Seiska does not leave you cold: the hottest topics and the most exciting products are presented every week in this magazine. In the target group of readers aged 20-44, Seiska has more readers than any other Finnish magazine and is also the biggest seller among families with children. The latest gossip, the most touching real-life stories, the most exciting events of the moment – all these are seen first in Seiska!

Magazine's website: https://www.seiska.fi/ Follow us :

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts
Terms of delivery

Advertisement sales

Advertisement sales	Aller Media Oy
Phone	09 8621 7000
Email	etunimi.sukunimi@aller.com
Contact person	Raija Sailos 044 796 0020 044 796 0020 raija.sailos@aller.com
Www	www.aller.fi/mainostajalle

Contact info

Publisher	Aller Media Oy
Visiting address	Lintulahdenkuja 10 A 00500 Helsinki
Postal address	PL 5 00501 Helsinki
Phone	09 8621 7000
Magazine's email	etunimi.sukunimi@aller.com
Toimitussihteeri	Juha Aaltonen
Toimitussihteeri	Arto Karjalainen
Vastaava päätoimittaja	Jari Peltomäki

Circulation or copies

Issues per year	57

Readership

Readership	219 000
Total reach	1 064 000
How many times read	1.9
Minutes of reading	37 min
Sources	NRS 2021

Online audience

Magazine's website	http://www.seiska.fi

Average weekly reach Source: FIAM

March 2022

1 158 261

7.76 %

February 2022

1 074 885

-12.49 %

January 2022

1 228 272

0 %

January 2022

1 228 272

4.05 %

December 2021

1 180 432

25.71 %

November 2021

939 015

-1.74 %

October 2021

955 605

8.11 %

September 2021

883 883

4.57 %

August 2021

845 256

-8.28 %

July 2021

921 598

-6.14 %

June 2021

981 853

9.33 %

May 2021

898 023

Average weekly pageviews Source: FIAM

March 2022

10 408 179

6.24 %

February 2022

9 796 696

-12.56 %

January 2022

11 204 383

0 %

January 2022

11 204 383

13.82 %

December 2021

9 844 376

53.55 %

November 2021

6 411 203

-1.4 %

October 2021

6 502 391

0.73 %

September 2021

6 455 068

-9.46 %

August 2021

7 129 864

5.99 %

July 2021

6 727 227

45.89 %

June 2021

4 611 075

295.19 %

May 2021

1 166 799

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	05.01.2022	23.12.2021	27.12.2021		Thema: Poikkeava aineistopäivä
2	13.01.2022	30.12.2021	04.01.2022		Thema: Poikkeava aineistopäivä
3	20.01.2022	10.01.2022	12.01.2022
4	27.01.2022	17.01.2022	19.01.2022
5	03.02.2022	24.01.2022	26.01.2022
6	10.02.2022	31.01.2022	02.02.2022
7	17.02.2022	07.02.2022	09.02.2022
8	24.02.2022	14.02.2022	16.02.2022
9 - 10	03.03.2022	21.02.2022	23.02.2022		Thema: Seiska 30 vuotta, suuri synttärinumero
11	10.03.2022	28.02.2022	02.03.2022
12	17.03.2022	07.03.2022	09.03.2022		Thema: Teema: Julkkisten kesä
13	24.03.2022	14.03.2022	16.03.2022
14	31.03.2022	21.03.2022	23.03.2022
15	08.04.2022	28.03.2022	30.03.2022		Thema: Pääsiäisen ruokateema
16 - 17	13.04.2022	01.04.2022	05.04.2022		Thema: Poikkeava aineistopäivä, Suuri pääsiäisnumero
18	22.04.2022	08.04.2022	11.04.2022		Thema: Poikkeava aineistopäivä
19	29.04.2022	14.04.2022	21.04.2022		Thema: Puutarha- ja mökkiliite
20	06.05.2022	26.04.2022	28.04.2022
21	13.05.2022	03.05.2022	05.05.2022
22	20.05.2022	10.05.2022	12.05.2022		Thema: Festariliite
23	27.05.2022	13.05.2022	18.05.2022		Thema: Poikkeava aineistopäivä
24	03.06.2022	20.05.2022	25.05.2022		Thema: Poikkeava aineistopäivä, Viro-extra
25	10.06.2022	31.05.2022	02.06.2022
26	17.06.2022	07.06.2022	09.06.2022		Thema: Grilliliite
27 - 28	22.06.2022	10.06.2022	14.06.2022		Thema: Poikkeava aineistopäivä, suuri juhannusnumero
29	01.07.2022	17.06.2022	21.06.2022		Thema: Poikkeava aineistopäivä, kotimaan matkailu
30	08.07.2022	28.06.2022	30.06.2022
31	15.07.2022	05.07.2022	07.07.2022
32	22.07.2022	12.07.2022	14.07.2022
33	29.07.2022	19.07.2022	21.07.2022
34	05.08.2022	26.07.2022	28.07.2022
35	12.08.2022	02.08.2022	04.08.2022
36	19.08.2022	09.08.2022	11.08.2022		Thema: Ruokateema: arkiruoka
37	26.08.2022	16.08.2022	18.08.2022
38	02.09.2022	23.08.2022	25.08.2022
39	09.09.2022	30.08.2022	01.09.2022
40	16.09.2022	06.09.2022	08.09.2022
41	23.09.2022	13.09.2022	15.09.2022
42 - 43	28.09.2022	16.09.2022	20.09.2022		Thema: Poikkeava aineistopäivä, Syksyn ja talven matkat
44	07.10.2022	27.09.2022	29.09.2022
45	14.10.2022	04.10.2022	06.10.2022
46	21.10.2022	11.10.2022	13.10.2022
47	28.10.2022	18.10.2022	20.10.2022		Thema: Isänpäivä
48	04.11.2022	25.10.2022	27.10.2022
49	11.11.2022	01.11.2022	03.11.2022
50	18.11.2022	08.11.2022	10.11.2022
51	25.11.2022	15.11.2022	17.11.2022
52	02.12.2022	22.11.2022	24.11.2022		Thema: Joulun ruokaliite
53	09.12.2022	25.11.2022	30.11.2022		Thema: Poikkeava aineistopäivä
54	16.12.2022	05.12.2022	08.12.2022
55 - 56	21.12.2022	09.12.2022	13.12.2022
57	30.12.2022	16.12.2022	20.12.2022		Thema: Poikkeava aineistopäivä

Advertisement rates

2/1

Position: Not specified

Size excluding margin: 414 x 280 mm

4-colour price 11500 €

Erikoishinnat: Aukeama

1/1 2. kansi tv-lehti

Position: 2. Cover

Size excluding margin: 207 x 280 mm

4-colour price 7500 €

1/1 määräpaikka

Position: Premium page

Size excluding margin: 207 x 280 mm

4-colour price 7150 €

1/1

Position: Not specified

Size excluding margin: 207 x 280 mm

4-colour price 6500 €

1/2

Position: Not specified

Size excluding margin: 97 x 280 mm

4-colour price 3900 €

1/2

Position: Not specified

Size excluding margin: 207 x 135 mm

4-colour price 3900 €

1/4

Position: Not specified

Size excluding margin: 49 x 280 mm

4-colour price 2900 €

1/4

Position: Not specified

Size excluding margin: 207 x 65 mm

4-colour price 2900 €

1/4

Position: Not specified

Size excluding margin: 97 x 135 mm

4-colour price 2900 €

Info about inserts

Technical data

Size mm	207 x 280 mm
Bleed mm	5 mm
Printing process	Offset
Binding	Saddle-stitching

Printing house

Printer	PunaMusta Oy , Forssa Print - Tuotanto

Technical info / material

Ad material delivery	https://ads.aikakausmedia.fi
Technical data	Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi - ÄLÄ SIJOITA ILMOITUKSESSA OLEVIA ELEMENTTEJÄ, JOTKA EIVÄT SAA LEIKKAUTUA 5MM LÄHEMMÄKSI LEIKKUUREUNAA.

Readers: 219 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Seiska Readers %	Seiska Amount of readers
Sex	Women	51	53	116 070
Sex	Men	49	47	102 930

Age	15-24 y	13	9	19 710
	25-34 y	14	10	21 900
	35-44 y	14	16	35 040
	45-54 y	14	19	41 610
	55-64 y	16	19	41 610
	65+ y	29	26	56 940

Gender + age	Female 15-29 years	10	9	19 710
	Female 30-49 years	14	15	32 850
	Female 50+ years	28	29	63 510
	Male 15-29 years	10	5	10 950
	Male 30-49 years	14	15	32 850
	Male 50+ years	24	26	56 940

Household position	Lives at home with parents	7	6	13 140
	Lives alone	27	27	59 130
	Lives with spouse	37	38	83 220
	Lives with spouse and children	23	25	54 750
	Single parent	2	2	4 380
	Other	3	3	6 570

Profession	Top Management	4	3	6 570
	white-collar worker, higher-level	15	10	21 900
	White-collar worker	13	16	35 040
	Worker	10	15	32 850
	Farmer	1	1	2 190
	Other entrepreneur	3	4	8 760
	Pensioner	31	30	65 700
	Student, pupil	12	8	17 520
	Homewife, home dad	1	1	2 190
	Unemployed	3	3	6 570
	Other	4	5	10 950
	No answer	3	3	6 570

Education	Elementary school	6	8	17 520
	Secondary school	7	8	17 520
	Vocational	29	41	89 790
	High school	13	14	30 660
	University of Applied Sciences	18	14	30 660
	University	25	13	28 470
	Something else	2	2	4 380

Size of the household	1 pers	28	25	54 750
	2 pers	39	42	91 980
	3 pers	14	14	30 660
	4 pers	12	12	26 280
	5+ pers	7	6	13 140

Household income (gross)	Below 20 000 € /y	13	12	26 280
	20 000 - 35 000 € /y	21	23	50 370
	35 001 - 50 000 € /y	20	22	48 180
	50 001 - 85 000 € /y	21	22	48 180
	85 001 - 100 000 € /y	6	6	13 140
	Over 100 000 € /y	6	4	8 760
	Don't want to tell	6	5	10 950
	Can't say / No answer	7	5	10 950

Decision-maker in grocery purchases	Yes	94	95	208 050
	Don't know	6	4	8 760
	Can not say	1	0	0

Housing	Apartment	34	32	70 080
	Row house or semi-detached house	17	16	35 040
	Detached house	44	46	100 740
	Farm	4	5	10 950
	Something else	1	1	2 190
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	74	74	162 060
	Rented residence	22	20	43 800
	Right of residence apartment	2	3	6 570
	Something else	1	2	4 380
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	41	40	87 600
	No	58	59	129 210
	Can not say	1	1	2 190

Number of cars in household	One car	46	45	98 550
	Two cars	30	33	72 270
	Three or more cars	10	11	24 090
	No car	14	10	21 900

Advertising ban at the door / mailbox	Yes	24	17	37 230
	No	76	82	179 580
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	50	55	120 450
	Temporarily absent (= time off from work, care or study, maternity leave)	1	2	4 380
	Retired	31	30	65 700
	Unemployed / laid off	3	3	6 570
	Schoolboy or student	12	8	17 520
	Housewife or father	1	1	2 190
	In the military or performing civilian service	0	0	0
	Other	1	1	2 190
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	23	25	54 750
	No	25	28	61 320
	Can't say / No answer	51	47	102 930

Health services used in the household	Public health services	85	86	188 340
	Employer - funded health care services	49	52	113 880
	Private, self-funded healthcare services	38	35	76 650
	Private health insurance services	21	21	45 990
	No health care	1	0	0
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	14	30 660
	Turku or Tampere	8	7	15 330
	Oulu	4	4	8 760
	70 000 - 150 000 inhabitants town	13	15	32 850
	Urban municipality	27	28	61 320
	Conurbation	16	18	39 420
	Countryside	13	14	30 660

Pets in household	Cat	17	19	41 610
	Dog	26	29	63 510
	Some other pet	5	6	13 140
	No pets	60	57	124 830

Family with kids	Yes	31	32	70 080
Family with kids	No	69	68	148 920

Use of glasses or contact lenses	Yes	68	71	155 490
Use of glasses or contact lenses	No	32	29	63 510
How often different content is read
The frequency of reading: Print magazines	Daily	15	23	50 370
	5-6 days a week	4	5	10 950
	1-4 days a week	28	39	85 410
	Monthly	25	19	41 610
	Rarely	21	11	24 090
	Never	5	2	4 380
	Can not say	0	0	0

The frequency of reading: Magazine content in digital format	Daily	20	25	54 750
	5-6 days a week	5	6	13 140
	1-4 days a week	19	20	43 800
	Monthly	16	13	28 470
	Rarely	25	22	48 180
	Never	13	12	26 280
	Can not say	1	1	2 190

The frequency of reading: Print newspapers or afternoon papers	Daily	34	40	87 600
	5-6 days a week	5	6	13 140
	1-4 days a week	23	27	59 130
	Monthly	14	11	24 090
	Rarely	19	12	26 280
	Never	5	2	4 380
	Can not say	0	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	53	58	127 020
	5-6 days a week	10	8	17 520
	1-4 days a week	17	18	39 420
	Monthly	6	3	6 570
	Rarely	9	7	15 330
	Never	5	5	10 950
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	6	7	15 330
	5-6 days a week	5	6	13 140
	1-4 days a week	42	49	107 310
	Monthly	18	16	35 040
	Rarely	20	16	35 040
	Never	8	4	8 760
	Can not say	1	2	4 380

The frequency of watching: Free online TV services	Daily	17	17	37 230
	5-6 days a week	10	8	17 520
	1-4 days a week	31	32	70 080
	Monthly	20	21	45 990
	Rarely	15	14	30 660
	Never	6	7	15 330
	Can not say	1	1	2 190

The frequency of watching: Pay TV and streaming services	Daily	15	15	32 850
	5-6 days a week	10	9	19 710
	1-4 days a week	19	19	41 610
	Monthly	9	8	17 520
	Rarely	11	11	24 090
	Never	35	37	81 030
	Can not say	1	2	4 380

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	48	53	116 070
	5-6 days a week	10	12	26 280
	1-4 days a week	19	16	35 040
	Monthly	11	10	21 900
	Rarely	10	8	17 520
	Never	3	2	4 380
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	38	45	98 550
	5-6 days a week	13	14	30 660
	1-4 days a week	23	20	43 800
	Monthly	9	8	17 520
	Rarely	10	7	15 330
	Never	7	5	10 950
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	24	25	54 750
	5-6 days a week	7	6	13 140
	1-4 days a week	17	18	39 420
	Monthly	11	14	30 660
	Rarely	26	24	52 560
	Never	14	13	28 470
	Can not say	1	1	2 190

The frequency of listening: Programs of commercial radio channels	Daily	18	21	45 990
	5-6 days a week	10	12	26 280
	1-4 days a week	23	22	48 180
	Monthly	13	12	26 280
	Rarely	20	18	39 420
	Never	16	14	30 660
	Can not say	1	1	2 190

The frequency of listening: Podcasts	Daily	3	2	4 380
	5-6 days a week	2	2	4 380
	1-4 days a week	9	7	15 330
	Monthly	12	10	21 900
	Rarely	26	26	56 940
	Never	44	48	105 120
	Can not say	4	4	8 760

User frequency and following: Social media	Daily	56	58	127 020
	5-6 days a week	6	6	13 140
	1-4 days a week	9	7	15 330
	Monthly	3	3	6 570
	Rarely	5	5	10 950
	Never	19	20	43 800
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	11	9	19 710
	5-6 days a week	5	4	8 760
	1-4 days a week	11	10	21 900
	Monthly	8	7	15 330
	Rarely	24	24	52 560
	Never	40	45	98 550
	Can not say	1	1	2 190

User frequency: Instant messaging	Daily	64	65	142 350
	5-6 days a week	10	11	24 090
	1-4 days a week	10	8	17 520
	Monthly	4	3	6 570
	Rarely	3	3	6 570
	Never	9	10	21 900
	Can not say	1	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	59	60	131 400
	No	40	39	85 410
	Can not say	1	1	2 190

I tend to buy tabloids	Yes	9	13	28 470
	No	89	86	188 340
	Can not say	1	2	4 380

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	50	51	111 690
	No	49	47	102 930
	Can not say	2	2	4 380

I tend to buy single copy magazines	Yes	18	21	45 990
	No	80	77	168 630
	Can not say	2	2	4 380

Seiska magazine's reader profile / Source NRS 2021

Attitude towards advertising in different media channels		All 15+ %	Seiska Readers %	Seiska Amount of readers
Attitude towards advertising: Newspapers	Positive	61	64	140 160
	Can not say	23	23	50 370
	Negative	16	13	28 470

Attitude towards advertising: Magazines	Positive	61	62	135 780
	Can not say	22	23	50 370
	Negative	16	14	30 660

Attitude towards advertising: Free and local newspapers	Positive	70	73	159 870
	Can not say	19	19	41 610
	Negative	11	9	19 710

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	40	42	91 980
	Can not say	26	27	59 130
	Negative	34	30	65 700

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	29	31	67 890
	Can not say	27	27	59 130
	Negative	45	43	94 170

Attitude towards advertising: Blogs	Positive	23	23	50 370
	Can not say	37	40	87 600
	Negative	40	37	81 030

Attitude towards advertising: Newsletters to email	Positive	11	11	24 090
	Can not say	11	12	26 280
	Negative	77	77	168 630

Attitude towards advertising: Other websites	Positive	29	27	59 130
	Can not say	28	32	70 080
	Negative	42	40	87 600

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	45	48	105 120
	Can not say	21	23	50 370
	Negative	34	29	63 510

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	31	31	67 890
	Can not say	22	25	54 750
	Negative	46	43	94 170

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	56	60	131 400
	Can not say	19	20	43 800
	Negative	25	20	43 800

Attitude towards advertising: Out-of-home advertising	Positive	50	51	111 690
	Can not say	27	28	61 320
	Negative	23	22	48 180

Seiska magazine's reader profile / Source NRS 2021

Reading device and advertising effect		All 15+ %	Seiska Readers %	Seiska Amount of readers
I relax and get inspired by magazines	Agree	78	85	186 150
	Disagree	16	11	24 090
	Can not say	6	4	8 760

I experience pampering moments with magazines	Agree	53	57	124 830
	Disagree	38	36	78 840
	Can not say	9	7	15 330

A professional magazine keeps me up to date on professional matters	Agree	72	71	155 490
	Disagree	16	16	35 040
	Can not say	12	13	28 470

The industry specialty magazine provides information on my hobbies and interests	Agree	83	84	183 960
	Disagree	8	8	17 520
	Can not say	9	8	17 520

Finnish magazines offer reliable comparisons and tests	Agree	68	72	157 680
	Disagree	18	16	35 040
	Can not say	14	12	26 280

Finnish magazines offer reliable product recommendations	Agree	65	69	151 110
	Disagree	22	19	41 610
	Can not say	14	12	26 280

Finnish magazines are of high quality	Agree	83	84	183 960
	Disagree	11	10	21 900
	Can not say	7	6	13 140

I follow important magazines on social media	Agree	34	34	74 460
	Disagree	59	58	127 020
	Can not say	8	8	17 520

I read important magazines from cover to cover	Agree	55	59	129 210
	Disagree	42	37	81 030
	Can not say	4	4	8 760

Ads are part of the content of the magazine	Agree	62	64	140 160
	Disagree	34	34	74 460
	Can not say	4	3	6 570

Ads in magazines make new things familiar	Agree	68	71	155 490
	Disagree	27	25	54 750
	Can not say	5	4	8 760

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	54	118 260
	Disagree	43	40	87 600
	Can not say	5	6	13 140

I have purchased products based on the ad in magazine	Agree	44	47	102 930
	Disagree	49	47	102 930
	Can not say	6	5	10 950

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	61	64	140 160
	Disagree	35	33	72 270
	Can not say	4	4	8 760

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	42	91 980
	Disagree	55	54	118 260
	Can not say	5	5	10 950

I rely on product recommendations from bloggers and tubers	Agree	18	16	35 040
	Disagree	69	70	153 300
	Can not say	13	14	30 660

Seiska magazine's reader profile / Source NRS 2021

Use of information sources during the purchase process		All 15+ %	Seiska Readers %	Seiska Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	12	26 280
	Newspapers	16	19	41 610
	Magazine websites	6	6	13 140
	Newspaper websites	5	6	13 140
	Blogs	2	2	4 380
	Social media	10	11	24 090
	Other websites	41	43	94 170
	Television	9	10	21 900
	Radio	1	2	4 380
	Direct mail	10	12	26 280
	None of the above	42	39	85 410

Information sources, consumer electronics and information technology	Print magazines	17	18	39 420
	Newspapers	21	23	50 370
	Magazine websites	9	9	19 710
	Newspaper websites	8	9	19 710
	Blogs	5	4	8 760
	Social media	21	22	48 180
	Other websites	49	48	105 120
	Television	17	19	41 610
	Radio	2	2	4 380
	Direct mail	38	45	98 550
	None of the above	16	14	30 660

Information sources, beauty care and cosmetics	Print magazines	20	21	45 990
	Newspapers	8	9	19 710
	Magazine websites	8	10	21 900
	Newspaper websites	4	5	10 950
	Blogs	9	9	19 710
	Social media	22	23	50 370
	Other websites	15	14	30 660
	Television	12	14	30 660
	Radio	2	2	4 380
	Direct mail	15	20	43 800
	None of the above	49	48	105 120

Information sources, travel	Print magazines	19	19	41 610
	Newspapers	17	18	39 420
	Magazine websites	9	10	21 900
	Newspaper websites	8	8	17 520
	Blogs	12	11	24 090
	Social media	28	28	61 320
	Other websites	49	49	107 310
	Television	16	16	35 040
	Radio	3	3	6 570
	Direct mail	10	11	24 090
	None of the above	28	28	61 320

Information sources, style and fashion	Print magazines	25	27	59 130
	Newspapers	15	17	37 230
	Magazine websites	12	13	28 470
	Newspaper websites	6	7	15 330
	Blogs	11	10	21 900
	Social media	29	30	65 700
	Other websites	31	30	65 700
	Television	17	19	41 610
	Radio	1	2	4 380
	Direct mail	25	29	63 510
	None of the above	33	31	67 890

Information sources, building and renovating	Print magazines	22	23	50 370
	Newspapers	16	19	41 610
	Magazine websites	9	9	19 710
	Newspaper websites	6	7	15 330
	Blogs	7	7	15 330
	Social media	19	19	41 610
	Other websites	33	34	74 460
	Television	19	22	48 180
	Radio	1	2	4 380
	Direct mail	27	32	70 080
	None of the above	32	28	61 320

Information sources, food, cooking and baking	Print magazines	38	42	91 980
	Newspapers	27	29	63 510
	Magazine websites	20	21	45 990
	Newspaper websites	15	15	32 850
	Blogs	17	14	30 660
	Social media	36	36	78 840
	Other websites	37	37	81 030
	Television	30	36	78 840
	Radio	5	6	13 140
	Direct mail	25	30	65 700
	None of the above	13	14	30 660

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	7	15 330
	Newspapers	13	14	30 660
	Magazine websites	3	3	6 570
	Newspaper websites	4	4	8 760
	Blogs	1	1	2 190
	Social media	8	9	19 710
	Other websites	24	26	56 940
	Television	11	14	30 660
	Radio	1	2	4 380
	Direct mail	16	21	45 990
	None of the above	54	50	109 500

Information sources, decorating and furniture purchases	Print magazines	25	28	61 320
	Newspapers	17	19	41 610
	Magazine websites	11	12	26 280
	Newspaper websites	6	7	15 330
	Blogs	9	9	19 710
	Social media	24	26	56 940
	Other websites	31	31	67 890
	Television	18	20	43 800
	Radio	1	2	4 380
	Direct mail	31	35	76 650
	None of the above	26	23	50 370

Information sources, saving and investing	Print magazines	9	9	19 710
	Newspapers	11	12	26 280
	Magazine websites	6	5	10 950
	Newspaper websites	7	6	13 140
	Blogs	6	4	8 760
	Social media	12	10	21 900
	Other websites	29	26	56 940
	Television	6	7	15 330
	Radio	2	2	4 380
	Direct mail	3	4	8 760
	None of the above	52	56	122 640

Information sources, health and wellbeing products / services	Print magazines	15	16	35 040
	Newspapers	16	17	37 230
	Magazine websites	7	7	15 330
	Newspaper websites	6	6	13 140
	Blogs	6	5	10 950
	Social media	20	20	43 800
	Other websites	34	34	74 460
	Television	11	13	28 470
	Radio	2	3	6 570
	Direct mail	18	23	50 370
	None of the above	40	38	83 220

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	14	14	30 660
	Newspapers	20	22	48 180
	Magazine websites	7	7	15 330
	Newspaper websites	7	9	19 710
	Blogs	5	5	10 950
	Social media	20	21	45 990
	Other websites	39	36	78 840
	Television	13	16	35 040
	Radio	1	2	4 380
	Direct mail	33	38	83 220
	None of the above	29	28	61 320

Seiska magazine's reader profile / Source NRS 2021

Buyer profile		All 15+ %	Seiska Readers %	Seiska Amount of readers
Interests	Cars, motor vehicles	25	28	61 320
	Well-being and health	51	55	120 450
	Charity work	14	12	26 280
	Self development	32	25	54 750
	Fishing	16	18	39 420
	Beauty care and cosmetics	16	28	61 320
	Literature	33	20	43 800
	Domestic and foreign news	58	54	118 260
	Domestic travel	36	37	81 030
	Culture	36	22	48 180
	Handicraft	25	18	39 420
	Nature and going outdoor	54	44	96 360
	Hunting	9	9	19 710
	Style and fashion	21	27	59 130
	Music and concerts	38	33	72 270
	Going on summer cottage	27	29	63 510
	Local affairs	62	68	148 920
	Computer/console/mobile playing	19	16	35 040
	Politics	44	36	78 840
	Gardening and plants	35	33	72 270
	Building and renovating	37	34	74 460
	Food and drink	42	43	94 170
	Cooking, baking, recipes	42	44	96 360
	Investment	21	18	39 420
	Decorating	32	39	85 410
	Economic and finances	34	29	63 510
	Travelling abroad	40	40	87 600
	Sports, exercising	43	41	89 790
	Sailing, boating	10	9	19 710
	Consumer electronics and information technology	26	21	45 990
	Environmental matters	39	26	56 940
	None of the above	0	1	2 190
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	45	46	100 740
	Repair and construction products	42	44	96 360
	Domestic appliances	40	41	89 790
	Electronics or IT products	54	51	111 690
	Cars	20	21	45 990
	Clothing and footwear	81	81	177 390
	Eyeglasses, contact lenses or sunglasses	34	38	83 220
	Sports clothing, footwear or equipment	59	60	131 400
	Saving or investing products or services	25	22	48 180
	Cosmetics and beauty products	48	50	109 500
	Mobile phones	36	39	85 410
	Travels	39	39	85 410
	Products and services for health and well-being	59	58	127 020
	None of the above	1	1	2 190

Intentions to purchase within 12 months	Furniture and furnishings	31	29	63 510
	Repair and construction products	36	39	85 410
	Domestic appliances	20	19	41 610
	Electronics or IT products	27	25	54 750
	Cars	13	14	30 660
	Clothing and footwear	66	66	144 540
	Eyeglasses, contact lenses or sunglasses	27	29	63 510
	Sports clothing, footwear or equipment	44	42	91 980
	Saving or investing products or services	21	19	41 610
	Cosmetics and beauty products	37	38	83 220
	Mobile phones	16	17	37 230
	Travels	38	39	85 410
	Products and services for health and well-being	47	46	100 740
	None of the above	6	7	15 330

Planned acquisitions in the househould over the next 2 years	Building a house	3	2	4 380
	Buying an apartment	12	9	19 710
	Home renovation	28	30	65 700
	Buying a car	24	23	50 370
	Buying a boat	4	4	8 760
	None of these	50	50	109 500

Will consider switching over the next 12 months	Bank	8	7	15 330
	Insurance company	10	9	19 710
	electric company	12	11	24 090
	Internet Connection	9	8	17 520
	Phone-subscription	13	13	28 470
	None of the above	49	50	109 500
	Can not say	21	21	45 990

Use of extra money	Magazines, books, movies	21	19	41 610
	Eating, drinking, partying in a restaurant	35	32	70 080
	Exercises and sports equipment	26	25	54 750
	Cultural events (eg. concerts, theater, festivals)	36	35	76 650
	Renovation, interior design	26	29	63 510
	Health services and personal well-being	20	19	41 610
	Travel	42	43	94 170
	Consumer electronics and IT equipment, mobile phones	16	14	30 660
	Clothes, shoes and bags	26	25	54 750
	Home services (cleaning and other housekeeping services)	5	3	6 570
	Car, boat, motorcycle	13	14	30 660
	Cosmetics and beauty care	12	13	28 470
	Saving, investing	45	39	85 410
	Other	8	7	15 330
	There is no extra money left after mandatory expenses	7	8	17 520
	Can not say	2	3	6 570
Planning on buying/doing in the next 12 months

Seiska magazine's reader profile / Source NRS 2021

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