Seura
Kansikuva Seura 2024

Seura

Seura touches and entertains every week with an interesting and varied reading package. A subscriber to Seura does not need specialized magazines. It tells the survival stories of ordinary Finns and at the same time sharply tackles social grievances. Seura also meets public figures as well as royalty. Rich health content, nature, food, and travel stories, a crossword and game package, and a separately detachable TV-maailma (TV guide) are an important part of Seura’s content and distinctiveness. A Seura subscription also includes a digital magazine and a comprehensive magazine archive. Seura offers a wide range of reading material for both women and men on its pages every week – and on Seura.fi every day. The Seura reader is particularly interested in health and well-being, cooking, science and nature, books, culture, tourism, cottages, and gardening

Issues per year

49 issues per year

Magazine website

http://seura.fi/

Magazine in Social Media

Timetables

Issue Issue Booking Date Material Date Themes and info
1 3.1.2024 13.12.2023 15.12.2023 Food: five inexpensive meals with minimal effort. Health: succeed in weight management.
2 10.1.2024 20.12.2023 22.12.2023 Health: How to slow down aging. An information package about nutrition, exercise and good sleep.
3 17.1.2024 29.12.2023 3.1.2024 Health: help for joint problems and joint pain.
4 24.1.2024 8.1.2024 10.1.2024 Health: what helps with skin infections such as erysipelas? Nostalgia trip: Koli.
5 31.1.2024 15.1.2024 17.1.2024 Health: help with the scabies and related skin problems.
6 7.2.2024 22.1.2024 24.1.2024 Reading package: sleep and sleeping. Food: easy – quick – nourishing.
7 14.2.2024 29.1.2024 31.1.2024 Health: abdominal and bowel problems. Nostalgia trip: Kuopio and Puijo.
8 21.2.2024 5.2.2024 7.2.2024 Topical health topic, i.e. health and well-being.
9 28.2.2024 12.2.2024 14.2.2024 Health: treatment of acute and prolonged colds.
10 6.3.2024 19.2.2024 21.2.2024 Food: Egg. Joy for the morning, something hearty for daytime and treats for the evening. Health: renal failure.
11 13.3.2024 26.2.2024 28.2.2024 Health: eye inflammation. Nostalgia trip: Pallas fells.
12 20.3.2024 4.3.2024 6.3.2024 Health: ear infection in an adult, help for pain.
13 - 14 27.3.2024 11.3.2024 13.3.2024 Topical health topic, i.e. health and well-being.
15 10.4.2024 21.3.2024 25.3.2024
16 17.4.2024 28.3.2024 3.4.2024 Health: back pains and problems.
17 24.4.2024 8.4.2024 10.4.2024 Health: what kind of arthritis is gout?
18 30.4.2024 10.4.2024 15.4.2024 Reading package about cottage life. Food: a basket of luck — for a picnic, a friend, or an elderly person’s door. Health: blood donation.
19 8.5.2024 19.4.2024 23.4.2024 Health: lower abdominal discomfort, faecal incontinence problems. Nostalgia trip: Lappeenranta.
20 15.5.2024 25.4.2024 29.4.2024 Topical health topic, i.e. health and well-being.
21 22.5.2024 3.5.2024 7.5.2024 Health: a bird mite bite.
22 29.5.2024 13.5.2024 15.5.2024 Health: women’s intimate health, information about drying mucous membranes etc.
23 5.6.2024 20.5.2024 22.5.2024 Reading package: love at a mature age, changing relationship, hormones. Food: assemble the summer’s most delicious fish buffet from Baltic herring. Health: sun rash and sun protection.
24 12.6.2024 27.5.2024 29.5.2024 Topical health topic, i.e. health and well-being. Nostalgia trip: A Hopealinjat cruise in the beautiful scenery of Lake Vanajavesi.
25 - 26 19.6.2024 3.6.2024 5.6.2024 Topical health topic, i.e. health and well-being. When the relationship between adult siblings turns sour.
27 3.7.2024 14.6.2024 18.6.2024 Food: barbecue sausages and their new friends. Health: how to maintain fluid balance during summer heat.
28 10.7.2024 24.6.2024 26.6.2024 Health: help with urinary incontinence. Nostalgia trip: Hanko.
29 17.7.2024 1.7.2024 3.7.2024 Health: callouses can be removed at home.
30 24.7.2024 8.7.2024 10.7.2024 Health: abdominal and bowel problems.
31 31.7.2024 15.7.2024 17.7.2024 Health: easy weight management.
32 7.8.2024 22.7.2024 24.7.2024 Food: tasty treats from cabbage and carrot. Health: how to identify inguinal hernia?
33 14.8.2024 29.7.2024 31.7.2024 Health: a pinched nerve as a cause of nerve pain. Nostalgia trip: Punkaharju.
34 21.8.2024 5.8.2024 7.8.2024 Health: pancreatitis may feel like upper abdominal pain.
35 28.8.2024 12.8.2024 14.8.2024 Health: help for high blood pressure.
36 4.9.2024 19.8.2024 21.8.2024 Food: dishes on a baking tray and one pot dishes — easy, delicious and quick. Health: dental health and care.
37 11.9.2024 26.8.2024 28.8.2024 Reading package: saving, food, electricity, stinging. Health: abdominal and bowel well-being Nostalgia trip: Tampere.
38 18.9.2024 2.9.2024 4.9.2024 Health: treatment of the common cold.
39 25.9.2024 9.9.2024 11.9.2024 Topical health topic, i.e. health and well-being.
40 2.10.2024 16.9.2024 18.9.2024 Food: banish the polar night with breakfast — happiness on a full stomach during the dark times. Health: serious diseases of the stomach.
41 9.10.2024 23.9.2024 25.9.2024 Health: surprising causes for lower back pain. Nostalgia trip: Aavasaksa.
42 16.10.2024 30.9.2024 2.10.2024 Health: skin problems and treatments.
43 23.10.2024 7.10.2024 9.10.2024 Reading package: memory and brain.
44 30.10.2024 14.10.2024 16.10.2024 Health: prostate problems and treatments.
45 6.11.2024 21.10.2024 23.10.2024 Food: oops, we have guests — quick, but impressive and tasty festive delicacies. Health: abdominal and bowel problems and treatments.
46 13.11.2024 28.10.2024 30.10.2024 Health: oral problems and treatments. Nostalgia trip: Kainuu and Suomussalmi.
47 20.11.2024 4.11.2024 6.11.2024 Topical health topic, i.e. health and well-being.
48 27.11.2024 11.11.2024 13.11.2024 Health: identify inflammation, what does CRP tell us?
49 4.12.2024 18.11.2024 20.11.2024 90th anniversary issue. Reading package: future theme, what will Finland look like in 2034? Food: Christmas cheer for everyone — fast bakes and elaborate dessert dreams.
50 11.12.2024 22.11.2024 26.11.2024 Health: back problems and treatments. Nostalgia trip: Rovaniemi.
51 - 52 18.12.2024 29.11.2024 3.12.2024 Health: identify signs of a blood clot.
Issue Issue Booking Date Material Date Themes and info
1 2.1.2025 10.12.2024 13.12.2024
2 9.1.2025 13.12.2024 18.12.2024
3 16.1.2025 23.12.2024 31.12.2024
4 23.1.2025 3.1.2025 9.1.2025
5 30.1.2025 13.1.2025 16.1.2025
6 6.2.2025 20.1.2025 23.1.2025
7 13.2.2025 27.1.2025 30.1.2025
8 20.2.2025 3.2.2025 6.2.2025
9 27.2.2025 10.2.2025 13.2.2025
10 6.3.2025 17.2.2025 20.2.2025
11 13.3.2025 24.2.2025 27.2.2025
12 20.3.2025 3.3.2025 6.3.2025
13 27.3.2025 10.3.2025 13.3.2025
14 3.4.2025 17.3.2025 20.3.2025
15 10.4.2025 24.3.2025 27.3.2025
16 - 17 16.4.2025 28.3.2025 2.4.2025
18 30.4.2025 9.4.2025 14.4.2025
19 8.5.2025 16.4.2025 23.4.2025
20 15.5.2025 25.4.2025 30.4.2025
21 22.5.2025 5.5.2025 8.5.2025
22 28.5.2025 9.5.2025 14.5.2025
23 5.6.2025 16.5.2025 21.5.2025
24 12.6.2025 23.5.2025 28.5.2025
25 - 26 18.6.2025 30.5.2025 4.6.2025
27 3.7.2025 13.6.2025 18.6.2025
28 10.7.2025 23.6.2025 26.6.2025
29 17.7.2025 30.6.2025 3.7.2025
30 24.7.2025 7.7.2025 10.7.2025
31 31.7.2025 14.7.2025 17.7.2025
32 7.8.2025 21.7.2025 24.7.2025
33 14.8.2025 28.7.2025 31.7.2025
34 21.8.2025 4.8.2025 7.8.2025
35 28.8.2025 11.8.2025 14.8.2025
36 4.9.2025 18.8.2025 21.8.2025
37 11.9.2025 25.8.2025 28.8.2025
38 18.9.2025 1.9.2025 4.9.2025
39 25.9.2025 8.9.2025 11.9.2025
40 2.10.2025 15.9.2025 18.9.2025
41 9.10.2025 22.9.2025 25.9.2025
42 16.10.2025 29.9.2025 2.10.2025
43 23.10.2025 6.10.2025 9.10.2025
44 30.10.2025 13.10.2025 16.10.2025
45 6.11.2025 20.10.2025 23.10.2025
46 13.11.2025 27.10.2025 30.10.2025
47 20.11.2025 3.11.2025 6.11.2025
48 27.11.2025 10.11.2025 13.11.2025
49 4.12.2025 17.11.2025 20.11.2025
50 11.12.2025 24.11.2025 27.11.2025
51 - 52 18.12.2025 1.12.2025 4.12.2025

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 420 x 280 mm 5 mm 11 790 €
1/1 portrait Not specified 210 x 280 mm 5 mm 6 550 €
1/1 portrait 2. Cover 210 x 280 mm 5 mm 7 210 €
1/2 portrait Not specified 102 x 280 mm 5 mm 4 460 €
1/2 landscape Not specified 210 x 136 mm 5 mm 4 460 €
1/4 portrait Not specified 52 x 280 mm 5 mm 3 280 €
1/4 landscape Not specified 210 x 68 mm 5 mm 3 280 €
*) size without marginal Prices valid until 31.12.2024
Size

210 x 280 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.

ICC profile

Technical information

yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 420 x 280 mm 5 mm 11 790 €
1/1 portrait Not specified 210 x 280 mm 5 mm 6 550 €
1/1 portrait 2. Cover 210 x 280 mm 5 mm 7 210 €
1/2 portrait Not specified 102 x 280 mm 5 mm 4 460 €
1/2 landscape Not specified 210 x 136 mm 5 mm 4 460 €
1/4 portrait Not specified 52 x 280 mm 5 mm 3 280 €
1/4 landscape Not specified 210 x 68 mm 5 mm 3 280 €
*) size without marginal Prices valid until 31.12.2025
Size

210 x 280 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.

ICC profile

Technical information

yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Desktop 980×400 px 30 € / CPM (Cost per thousand)
Desktop 980×120 px 12 € / CPM (Cost per thousand)
Desktop 300×250 px 8 € / CPM (Cost per thousand)
Desktop 300×500 px 12 € / CPM (Cost per thousand)
Desktop 300×750 px 16 € / CPM (Cost per thousand)
Desktop 468×400 px 10 € / CPM (Cost per thousand)
Desktop 560×400 px 14 € / CPM (Cost per thousand)
Desktop 160×600 px 8 € / CPM (Cost per thousand)
Desktop px 18 € / CPM (Cost per thousand)
Mobile 300×300 px 18 € / CPM (Cost per thousand)
Mobile 300×150 px 12 € / CPM (Cost per thousand)
Mobile 300×150 px 14 € / CPM (Cost per thousand)
Mobile px 18 € / CPM (Cost per thousand)
Desktop 980x552 px 40 € / CPM (Cost per thousand)
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Desktop 980×400 px 30 € / CPM (Cost per thousand)
Desktop 980×120 px 12 € / CPM (Cost per thousand)
Desktop 300×250 px 8 € / CPM (Cost per thousand)
Desktop 300×500 px 12 € / CPM (Cost per thousand)
Desktop 300×750 px 16 € / CPM (Cost per thousand)
Desktop 468×400 px 10 € / CPM (Cost per thousand)
Desktop 560×400 px 14 € / CPM (Cost per thousand)
Desktop 160×600 px 8 € / CPM (Cost per thousand)
Desktop px 18 € / CPM (Cost per thousand)
Mobile 300×300 px 18 € / CPM (Cost per thousand)
Mobile 300×150 px 12 € / CPM (Cost per thousand)
Mobile 300×150 px 14 € / CPM (Cost per thousand)
Mobile px 18 € / CPM (Cost per thousand)
Desktop 980x552 px 40 € / CPM (Cost per thousand)
Prices valid until 31.12.2025

Readers

Readers
178 200
Total reach
408 100
How many times read
2,3
Minutes of reading
72 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 62 110 500
Men 49 38 67 700
Native language Finnish 95 99 176 400
Swedish 5 1 1 800
Age 15-24 y 13 1 1 800
25-34 y 14 2 3 600
35-44 y 14 3 5 300
45-54 y 14 7 12 500
55-64 y 16 13 23 200
65+ y 30 73 130 100
Gender + age Female 15-29 years 10 1 1 800
Female 30-49 years 14 5 8 900
Female 50+ years 28 56 99 800
Male 15-29 years 10 1 1 800
Male 30-49 years 15 3 5 300
Male 50+ years 24 34 60 600
Household position Lives at home with parents 7 1 1 800
Lives alone 29 30 53 500
Lives with spouse 36 56 99 800
Lives with spouse and children 24 9 16 000
Single parent 3 1 1 800
Other 3 3 5 300
Grandchildren under 18 years of age Yes 20 40 71 300
No 39 54 96 200
No answer (under 45 year olds) 41 6 10 700
Education Elementary school 5 16 28 500
Secondary school 6 10 17 800
Vocational 28 30 53 500
High school 14 9 16 000
University of Applied Sciences 20 13 23 200
University 26 20 35 600
Something else 2 3 5 300
Decision-maker in grocery purchases Yes 93 96 171 100
No 7 4 7 100
Can not say 1 0 0
Use of glasses or contact lenses Yes 68 89 158 600
No 32 12 21 400
Size of the household 1 pers 29 33 58 800
2 pers 38 55 98 000
3 pers 14 8 14 300
4 pers 12 3 5 300
5+ pers 7 2 3 600
Household income (gross) Below 20 000 € /y 11 10 17 800
20 000 - 35 000 € /y 18 28 49 900
35 001 - 50 000 € /y 19 26 46 300
50 001 - 85 000 € /y 21 16 28 500
85 001 - 100 000 € /y 8 5 8 900
Over 100 000 € /y 10 5 8 900
Dont want to tell 5 7 12 500
Cant say / No answer 8 3 5 300
Family with kids Yes 32 11 19 600
No 68 89 158 600
13 7 12 500
13 3 5 300
5 1 1 800
1 0 0
1 0 0
68 89 158 600
0 0 0
Pets in household Cat 17 13 23 200
Dog 26 19 33 900
Some other pet 5 4 7 100
No pets 60 70 124 700
Health services used in the household Public health services 85 92 163 900
Employer - funded health care services 50 21 37 400
Private, self-funded healthcare services 38 45 80 200
Private health insurance services 24 11 19 600
No health care 1 0 0
Can not say 1 0 0
Housing Apartment 32 28 49 900
Row house or semi-detached house 15 14 24 900
Detached house 47 51 90 900
Farm 5 7 12 500
Something else 1 1 1 800
Can not say 0 0 0
Ownership of housing Owner-occupied residence 77 88 156 800
Rented residence 19 8 14 300
Right of residence apartment 2 3 5 300
Something else 1 1 1 800
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 46 82 000
No 58 54 96 200
Can not say 1 0 0
Number of cars in household One car 46 55 98 000
Two cars 31 30 53 500
Three or more cars 10 5 8 900
No car 14 10 17 800
Type of car, if buying now New 21 28 49 900
Used 68 61 108 700
Company car 4 1 1 800
Leasing (personal) 8 6 10 700
Shared car 3 2 3 600
Doesn't use a car 9 9 16 000
Can not say 5 7 12 500
Advertising ban at the door / mailbox Yes 26 15 26 700
No 74 85 151 500
Can not say 0 0 0
Using AdBlocker or similar application Yes 19 7 12 500
No 76 85 151 500
Can not say 5 7 12 500
Type of municipality (7 class) Greater Helsinki 19 11 19 600
Turku or Tampere 8 7 12 500
Oulu 4 3 5 300
70 000 - 150 000 inhabitants town 13 15 26 700
Urban municipality 27 28 49 900
Conurbation 15 16 28 500
Countryside 13 20 35 600
Source: NRS 2024
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 14 33 58 800
5-6 days a week 4 10 17 800
1-4 days a week 25 36 64 200
Monthly 24 14 24 900
Rarely 24 6 10 700
Never 8 0 0
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 22 22 39 200
5-6 days a week 6 4 7 100
1-4 days a week 19 19 33 900
Monthly 15 12 21 400
Rarely 23 23 41 000
Never 14 18 32 100
Can not say 1 1 1 800
The frequency of reading: Print newspapers or afternoon papers Daily 28 55 98 000
5-6 days a week 4 6 10 700
1-4 days a week 23 20 35 600
Monthly 14 5 8 900
Rarely 23 10 17 800
Never 8 2 3 600
Can not say 1 1 1 800
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 51 90 900
5-6 days a week 10 9 16 000
1-4 days a week 16 14 24 900
Monthly 6 5 8 900
Rarely 9 12 21 400
Never 6 10 17 800
Can not say 1 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 6 10 700
5-6 days a week 4 5 8 900
1-4 days a week 42 58 103 400
Monthly 18 12 21 400
Rarely 22 15 26 700
Never 9 4 7 100
Can not say 1 0 0
The frequency of watching: Free online TV services Daily 16 18 32 100
5-6 days a week 10 7 12 500
1-4 days a week 30 29 51 700
Monthly 23 17 30 300
Rarely 14 16 28 500
Never 6 11 19 600
Can not say 1 2 3 600
The frequency of watching: Pay TV and streaming services Daily 15 10 17 800
5-6 days a week 10 4 7 100
1-4 days a week 22 13 23 200
Monthly 10 7 12 500
Rarely 12 12 21 400
Never 30 55 98 000
Can not say 1 0 0
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 71 126 500
5-6 days a week 10 9 16 000
1-4 days a week 20 10 17 800
Monthly 12 4 7 100
Rarely 11 3 5 300
Never 3 3 5 300
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 34 52 92 700
5-6 days a week 12 11 19 600
1-4 days a week 23 17 30 300
Monthly 12 6 10 700
Rarely 13 6 10 700
Never 6 8 14 300
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 39 69 500
5-6 days a week 7 9 16 000
1-4 days a week 16 14 24 900
Monthly 13 8 14 300
Rarely 26 19 33 900
Never 16 11 19 600
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 16 17 30 300
5-6 days a week 9 7 12 500
1-4 days a week 22 18 32 100
Monthly 14 10 17 800
Rarely 22 23 41 000
Never 16 24 42 800
Can not say 1 1 1 800
The frequency of listening: Podcasts Daily 5 3 5 300
5-6 days a week 3 2 3 600
1-4 days a week 10 4 7 100
Monthly 14 8 14 300
Rarely 29 27 48 100
Never 38 55 98 000
Can not say 2 2 3 600
User frequency and following: Social media Daily 59 45 80 200
5-6 days a week 7 7 12 500
1-4 days a week 7 7 12 500
Monthly 3 3 5 300
Rarely 6 9 16 000
Never 17 29 51 700
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 5 8 900
5-6 days a week 6 2 3 600
1-4 days a week 12 6 10 700
Monthly 8 6 10 700
Rarely 21 21 37 400
Never 40 60 106 900
Can not say 1 1 1 800
User frequency: Instant messaging Daily 69 47 83 800
5-6 days a week 10 13 23 200
1-4 days a week 9 13 23 200
Monthly 3 6 10 700
Rarely 3 7 12 500
Never 6 13 23 200
Can not say 0 0 0
Daily 16 26 46 300
5-6 days a week 6 6 10 700
1-4 days a week 14 14 24 900
Monthly 22 17 30 300
Rarely 35 29 51 700
Never 7 7 12 500
Can not say 0 1 1 800
Daily 3 3 5 300
5-6 days a week 2 1 1 800
1-4 days a week 4 2 3 600
Monthly 7 4 7 100
Rarely 30 21 37 400
Never 53 68 121 200
Can not say 1 2 3 600
Daily 6 5 8 900
5-6 days a week 3 2 3 600
1-4 days a week 5 3 5 300
Monthly 8 5 8 900
Rarely 23 17 30 300
Never 55 68 121 200
Can not say 1 1 1 800
Daily 19 8 14 300
5-6 days a week 9 5 8 900
1-4 days a week 23 20 35 600
Monthly 22 20 35 600
Rarely 18 23 41 000
Never 10 24 42 800
Can not say 0 1 1 800
Daily 4 1 1 800
5-6 days a week 2 1 1 800
1-4 days a week 7 4 7 100
Monthly 7 3 5 300
Rarely 12 9 16 000
Never 61 69 123 000
Cant say / No answer 7 13 23 200
Daily 41 41 73 100
5-6 days a week 8 8 14 300
1-4 days a week 10 6 10 700
Monthly 6 4 7 100
Rarely 8 6 10 700
Never 22 24 42 800
Cant say / No answer 4 9 16 000
Daily 31 15 26 700
5-6 days a week 6 4 7 100
1-4 days a week 9 8 14 300
Monthly 5 4 7 100
Rarely 10 16 28 500
Never 34 44 78 400
Cant say / No answer 5 10 17 800
Daily 14 2 3 600
5-6 days a week 2 0 0
1-4 days a week 3 1 1 800
Monthly 2 1 1 800
Rarely 5 5 8 900
Never 69 81 144 300
Cant say / No answer 5 10 17 800
Daily 6 2 3 600
5-6 days a week 2 1 1 800
1-4 days a week 5 3 5 300
Monthly 5 3 5 300
Rarely 12 8 14 300
Never 65 72 128 300
Cant say / No answer 5 10 17 800
Daily 10 2 3 600
5-6 days a week 3 1 1 800
1-4 days a week 4 2 3 600
Monthly 3 2 3 600
Rarely 9 6 10 700
Never 68 77 137 200
Cant say / No answer 5 10 17 800
Source: NRS 2024
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 13 11 19 600
Partially agree 44 43 76 600
Partially disagree 31 35 62 400
Completely disagree 10 9 16 000
Can not say 2 2 3 600
I prefer domestic products Completely agree 32 40 71 300
Partially agree 55 53 94 400
Partially disagree 10 5 8 900
Completely disagree 1 1 1 800
Can not say 1 1 1 800
I consciously make responsible choices in my consumption Completely agree 19 23 41 000
Partially agree 55 59 105 100
Partially disagree 19 11 19 600
Completely disagree 4 3 5 300
Can not say 3 3 5 300
When shopping, quality is more important to me than price Completely agree 22 23 41 000
Partially agree 57 59 105 100
Partially disagree 17 16 28 500
Completely disagree 2 2 3 600
Can not say 2 1 1 800
I usually choose the cheapest option Completely agree 12 9 16 000
Partially agree 47 48 85 500
Partially disagree 34 37 65 900
Completely disagree 6 6 10 700
Can not say 1 1 1 800
I often take advantage of discount and campaign prices in my purchases Completely agree 37 37 65 900
Partially agree 51 55 98 000
Partially disagree 9 6 10 700
Completely disagree 2 1 1 800
Can not say 1 1 1 800
In my circle of friends, I am often the first to try new things Completely agree 6 6 10 700
Partially agree 25 21 37 400
Partially disagree 38 39 69 500
Completely disagree 24 28 49 900
Can not say 7 6 10 700
In my opinion, money is for consumption and not for saving Completely agree 5 4 7 100
Partially agree 35 36 64 200
Partially disagree 46 46 82 000
Completely disagree 11 12 21 400
Can not say 3 2 3 600
I prefer local shops and services Completely agree 27 37 65 900
Partially agree 57 54 96 200
Partially disagree 12 7 12 500
Completely disagree 2 1 1 800
Can not say 2 1 1 800
I want to see advertising targeted to me based on my online behavior Completely agree 4 2 3 600
Partially agree 28 25 44 600
Partially disagree 31 28 49 900
Completely disagree 32 39 69 500
Can not say 5 7 12 500
When I want a certain brand of product, the price doesn't matter Completely agree 9 9 16 000
Partially agree 32 34 60 600
Partially disagree 37 35 62 400
Completely disagree 22 21 37 400
Can not say 2 1 1 800
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 17 19 33 900
Partially agree 50 55 98 000
Partially disagree 24 19 33 900
Completely disagree 6 5 8 900
Can not say 3 3 5 300
Ecology is an important purchase reason for me Completely agree 16 18 32 100
Partially agree 51 58 103 400
Partially disagree 24 18 32 100
Completely disagree 7 4 7 100
Can not say 3 2 3 600
I prefer well-known brands Completely agree 12 10 17 800
Partially agree 57 57 101 600
Partially disagree 23 23 41 000
Completely disagree 5 7 12 500
Can not say 3 3 5 300
Source: NRS 2024
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 13 23 200
Quite positively 63 67 119 400
Quite negatively 15 13 23 200
Very negative 4 3 5 300
Can not say 5 4 7 100
Magazines Very positive 14 13 23 200
Quite positively 61 61 108 700
Quite negatively 16 17 30 300
Very negative 4 3 5 300
Can not say 6 5 8 900
Free and local newspapers Very positive 24 27 48 100
Quite positively 57 57 101 600
Quite negatively 10 9 16 000
Very negative 3 2 3 600
Can not say 5 5 8 900
Newspaper/Magazine websites or applications Very positive 7 7 12 500
Quite positively 47 42 74 800
Quite negatively 28 26 46 300
Very negative 9 8 14 300
Can not say 8 17 30 300
Social media (Facebook, Instagram etc.) Very positive 6 6 10 700
Quite positively 34 28 49 900
Quite negatively 32 32 57 000
Very negative 16 13 23 200
Can not say 13 21 37 400
Blogs Very positive 4 4 7 100
Quite positively 27 18 32 100
Quite negatively 28 23 41 000
Very negative 15 17 30 300
Can not say 27 38 67 700
Newsletters to email Very positive 2 2 3 600
Quite positively 18 19 33 900
Quite negatively 34 35 62 400
Very negative 43 40 71 300
Can not say 3 5 8 900
Other websites Very positive 4 3 5 300
Quite positively 39 30 53 500
Quite negatively 33 34 60 600
Very negative 13 15 26 700
Can not say 11 17 30 300
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 9 8 14 300
Quite positively 48 44 78 400
Quite negatively 28 32 57 000
Very negative 13 12 21 400
Can not say 4 4 7 100
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 5 8 900
Quite positively 36 33 58 800
Quite negatively 33 35 62 400
Very negative 19 19 33 900
Can not say 6 8 14 300
Home delivered advertisements and catalogues Very positive 20 22 39 200
Quite positively 47 55 98 000
Quite negatively 16 12 21 400
Very negative 13 9 16 000
Can not say 4 3 5 300
Out-of-home advertising Very positive 12 10 17 800
Quite positively 53 48 85 500
Quite negatively 20 24 42 800
Very negative 7 8 14 300
Can not say 7 11 19 600
Source: NRS 2024
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 18 32 100
Partially agree 61 65 115 800
Partially disagree 11 9 16 000
Completely disagree 4 3 5 300
Can not say 7 5 8 900
Completely agree 17 17 30 300
Partially agree 58 60 106 900
Partially disagree 14 13 23 200
Completely disagree 5 6 10 700
Can not say 7 5 8 900
A professional magazine keeps me up to date on professional matters Completely agree 22 21 37 400
Partially agree 48 48 85 500
Partially disagree 12 10 17 800
Completely disagree 5 7 12 500
Can not say 13 14 24 900
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 30 53 500
Partially agree 50 51 90 900
Partially disagree 7 8 14 300
Completely disagree 3 4 7 100
Can not say 9 9 16 000
Finnish magazines offer reliable comparisons and tests Completely agree 16 17 30 300
Partially agree 52 53 94 400
Partially disagree 14 15 26 700
Completely disagree 3 3 5 300
Can not say 15 13 23 200
Finnish magazines offer reliable product recommendations Completely agree 10 10 17 800
Partially agree 54 53 94 400
Partially disagree 18 22 39 200
Completely disagree 3 3 5 300
Can not say 15 12 21 400
Finnish magazines are of high quality Completely agree 22 27 48 100
Partially agree 59 59 105 100
Partially disagree 9 8 14 300
Completely disagree 2 2 3 600
Can not say 8 5 8 900
I follow important magazines on social media Completely agree 7 5 8 900
Partially agree 25 28 49 900
Partially disagree 25 25 44 600
Completely disagree 34 33 58 800
Can not say 9 10 17 800
I read important magazines from cover to cover Completely agree 18 26 46 300
Partially agree 34 40 71 300
Partially disagree 28 22 39 200
Completely disagree 16 9 16 000
Can not say 5 3 5 300
Ads in magazines make new things familiar Completely agree 10 10 17 800
Partially agree 50 49 87 300
Partially disagree 24 28 49 900
Completely disagree 8 7 12 500
Can not say 8 5 8 900
Completely agree 10 13 23 200
Partially agree 36 30 53 500
Partially disagree 24 24 42 800
Completely disagree 23 26 46 300
Can not say 8 8 14 300
I have purchased products based on the ad in magazine Completely agree 9 9 16 000
Partially agree 36 34 60 600
Partially disagree 26 29 51 700
Completely disagree 22 24 42 800
Can not say 6 5 8 900
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 14 24 900
Partially agree 49 50 89 100
Partially disagree 20 19 33 900
Completely disagree 13 14 24 900
Can not say 5 4 7 100
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 9 16 000
Partially agree 29 33 58 800
Partially disagree 29 28 49 900
Completely disagree 27 27 48 100
Can not say 6 4 7 100
Completely agree 2 0 0
Partially agree 19 11 19 600
Partially disagree 33 30 53 500
Completely disagree 38 47 83 800
Can not say 9 12 21 400
Completely agree 16 24 42 800
Partially agree 40 45 80 200
Partially disagree 23 18 32 100
Completely disagree 12 8 14 300
Can not say 8 5 8 900
Source: NRS 2024
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 16 28 500
Newspapers 13 20 35 600
Magazine websites 7 6 10 700
Newspaper websites 8 6 10 700
Blogs 3 1 1 800
Social media 14 7 12 500
Other websites 42 28 49 900
Television 10 12 21 400
Radio 2 1 1 800
Direct mail 10 17 30 300
None of these 40 44 78 400
Information sources, consumer electronics and information technology Print magazines 15 22 39 200
Newspapers 18 29 51 700
Magazine websites 10 7 12 500
Newspaper websites 11 9 16 000
Blogs 6 1 1 800
Social media 26 12 21 400
Other websites 49 33 58 800
Television 17 20 35 600
Radio 3 3 5 300
Direct mail 36 47 83 800
None of these 17 19 33 900
Information sources, beauty care and cosmetics Print magazines 18 25 44 600
Newspapers 8 14 24 900
Magazine websites 10 8 14 300
Newspaper websites 6 6 10 700
Blogs 8 3 5 300
Social media 28 13 23 200
Other websites 16 12 21 400
Television 14 17 30 300
Radio 2 1 1 800
Direct mail 17 28 49 900
None of these 45 43 76 600
Information sources, travel Print magazines 16 23 41 000
Newspapers 15 23 41 000
Magazine websites 10 8 14 300
Newspaper websites 10 7 12 500
Blogs 11 4 7 100
Social media 34 20 35 600
Other websites 47 36 64 200
Television 16 18 32 100
Radio 3 1 1 800
Direct mail 9 17 30 300
None of these 27 31 55 200
Information sources, style and fashion Print magazines 23 33 58 800
Newspapers 13 23 41 000
Magazine websites 13 10 17 800
Newspaper websites 8 6 10 700
Blogs 9 3 5 300
Social media 34 17 30 300
Other websites 33 24 42 800
Television 18 20 35 600
Radio 2 2 3 600
Direct mail 25 36 64 200
None of these 29 30 53 500
Information sources, building and renovating Print magazines 19 25 44 600
Newspapers 15 23 41 000
Magazine websites 9 7 12 500
Newspaper websites 8 8 14 300
Blogs 6 2 3 600
Social media 23 10 17 800
Other websites 32 21 37 400
Television 18 18 32 100
Radio 2 1 1 800
Direct mail 27 37 65 900
None of these 33 36 64 200
Information sources, food, cooking and baking Print magazines 36 48 85 500
Newspapers 26 40 71 300
Magazine websites 22 15 26 700
Newspaper websites 20 16 28 500
Blogs 14 5 8 900
Social media 42 19 33 900
Other websites 33 24 42 800
Television 28 32 57 000
Radio 6 7 12 500
Direct mail 27 40 71 300
None of these 12 12 21 400
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 15 26 700
Newspapers 11 23 41 000
Magazine websites 3 4 7 100
Newspaper websites 6 7 12 500
Blogs 1 0 0
Social media 10 8 14 300
Other websites 25 18 32 100
Television 12 15 26 700
Radio 2 2 3 600
Direct mail 17 27 48 100
None of these 52 41 73 100
Information sources, decorating and furniture purchases Print magazines 23 27 48 100
Newspapers 16 23 41 000
Magazine websites 11 8 14 300
Newspaper websites 8 7 12 500
Blogs 8 3 5 300
Social media 28 12 21 400
Other websites 30 19 33 900
Television 18 19 33 900
Radio 2 1 1 800
Direct mail 30 41 73 100
None of these 26 27 48 100
Information sources, saving and investing Print magazines 9 12 21 400
Newspapers 11 13 23 200
Magazine websites 7 3 5 300
Newspaper websites 10 6 10 700
Blogs 7 2 3 600
Social media 18 8 14 300
Other websites 30 19 33 900
Television 7 10 17 800
Radio 3 3 5 300
Direct mail 4 5 8 900
None of these 48 58 103 400
Information sources, health and wellbeing products / services Print magazines 14 22 39 200
Newspapers 14 23 41 000
Magazine websites 8 8 14 300
Newspaper websites 8 9 16 000
Blogs 5 2 3 600
Social media 23 15 26 700
Other websites 38 29 51 700
Television 12 15 26 700
Radio 3 4 7 100
Direct mail 16 26 46 300
None of these 37 36 64 200
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 20 35 600
Newspapers 18 30 53 500
Magazine websites 7 5 8 900
Newspaper websites 9 10 17 800
Blogs 5 1 1 800
Social media 24 12 21 400
Other websites 41 26 46 300
Television 14 15 26 700
Radio 2 2 3 600
Direct mail 30 41 73 100
None of these 29 30 53 500
Source: NRS 2024
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 22 39 200
Well-being and health 52 63 112 300
Charity work 14 19 33 900
Self development 32 22 39 200
Celebrities 15 18 32 100
Fishing 16 14 24 900
Beauty care and cosmetics 17 16 28 500
Literature 27 36 64 200
Domestic and foreign news 54 55 98 000
Domestic travel 32 30 53 500
Culture 33 33 58 800
Crafts 26 34 60 600
Nature and going outdoor 53 51 90 900
Hunting 10 5 8 900
Style and fashion 22 18 32 100
Music and concerts 37 37 65 900
Going on summer cottage 30 25 44 600
Local affairs 56 67 119 400
Computer/console/mobile playing 17 6 10 700
Politics 41 39 69 500
Gardening and plants 33 40 71 300
Building and renovating 37 28 49 900
Food and drink 40 32 57 000
Cooking, baking, recipes 39 40 71 300
Investment 22 17 30 300
Decorating 30 25 44 600
Economic and finances 35 30 53 500
Science 34 19 33 900
Travelling abroad 35 22 39 200
Sports, exercising 46 38 67 700
Sailing, boating 10 4 7 100
Consumer electronics and information technology 23 12 21 400
Environmental matters 32 25 44 600
None of the above 0 1 1 800
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 1 1 800
Buying an apartment 10 4 7 100
Home renovation 29 25 44 600
Buying a car 25 17 30 300
Buying a boat 3 2 3 600
None of these 50 62 110 500
Purchases in the last 12 months Furniture and furnishings 42 28 49 900
Repair and construction products 40 38 67 700
Domestic appliances 38 37 65 900
Electronics or IT products 49 35 62 400
Cars 18 15 26 700
Clothing and footwear 82 78 139 000
Eyeglasses, contact lenses or sunglasses 35 37 65 900
Sports clothing, footwear or equipment 60 47 83 800
Saving or investing products or services 26 18 32 100
Cosmetics and beauty products 47 44 78 400
Mobile phones 30 26 46 300
Travels 46 39 69 500
Products and services for health and well-being 60 63 112 300
None of the above 2 2 3 600
Intentions to purchase within 12 months Furniture and furnishings 29 16 28 500
Repair and construction products 34 32 57 000
Domestic appliances 19 14 24 900
Electronics or IT products 28 16 28 500
Cars 14 9 16 000
Clothing and footwear 64 58 103 400
Eyeglasses, contact lenses or sunglasses 28 34 60 600
Sports clothing, footwear or equipment 43 28 49 900
Saving or investing products or services 21 12 21 400
Cosmetics and beauty products 38 33 58 800
Mobile phones 16 12 21 400
Travels 44 34 60 600
Products and services for health and well-being 48 50 89 100
None of the above 7 9 16 000
Will consider switching over the next 12 months Bank 7 5 8 900
Insurance company 10 7 12 500
electric company 20 17 30 300
Internet Connection 9 7 12 500
Phone-subscription 13 10 17 800
None of the above 46 52 92 700
Can not say 19 20 35 600
Uses of extra money Magazines, books, movies 17 17 30 300
Eating, drinking, partying in a restaurant 34 19 33 900
Exercise hobbies and equipment 27 17 30 300
Cultural events (e.g. concerts, theater, festivals) 35 35 62 400
Renovation, decoration 24 25 44 600
Health services and one's own well-being 22 31 55 200
Travelling 42 38 67 700
Entertainment electronics and information technology equipment, mobile phones 15 6 10 700
Clothes, shoes and bags 23 16 28 500
Home services (cleaning and other housekeeping services) 6 11 19 600
Car, boat, motorcycle 12 6 10 700
Cosmetics and beauty care 11 6 10 700
Saving, investing 46 40 71 300
Other 8 11 19 600
There is no extra money after mandatory expenses 7 7 12 500
Can not say 3 3 5 300
Source: NRS 2024

Online & social media

Magazine website

http://seura.fi/

Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM

The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.

Some channels and Followers August 2024

Contact info

Media sales

  • Mediamyynti Otavamedia
  • yrityspalvelu@otavamedia.fi
Media

Publisher

  • Otavamedia Oy

Publisher

  • Otavamedia Oy

Vastaava päätoimittaja

  • Erkki Meriluoto
 

Address

  • Uudenmaankatu 10
  • 00120 Helsinki

Postal address

  • Uudenmaankatu 10
  • 00015 Otavamedia

Phone

  • +358 9 15661

Email

  • seura@otavamedia.fi