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Seura

Seura touches and entertains every week with an interesting and varied reading package. A subscriber to Seura does not need specialized magazines. It tells the survival stories of ordinary Finns and at the same time sharply tackles social grievances. Seura also meets public figures as well as royalty. Rich health content, nature, food, and travel stories, a crossword and game package, and a separately detachable TV-maailma (TV guide) are an important part of Seura’s content and distinctiveness. A Seura subscription also includes a digital magazine and a comprehensive magazine archive. Seura offers a wide range of reading material for both women and men on its pages every week – and on Seura.fi every day. The Seura reader is particularly interested in health and well-being, cooking, science and nature, books, culture, tourism, cottages, and gardening

Magazine's website: http://seura.fi/ Follow us :

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Contact person Mediamyynti Otavamedia
yrityspalvelu@otavamedia.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Uudenmaankatu 10
00120 Helsinki
Phone 09 15 661
Magazine's email seura@otavamedia.fi
Vastaava päätoimittaja Erkki Meriluoto

Circulation or copies

Issues per year 49

Readership

Readership 183 000
Total reach 338 000
How many times read 2.3
Minutes of reading 72 min
Sources KMT 2023

Online audience

Magazine's website http://www.seura.fi

Average weekly reach Source: FIAM

February 2024
290 869
17.22 %
January 2024
248 140
-23.02 %
December 2023
322 351
51.27 %
November 2023
213 091
15.3 %
October 2023
184 815
-0.93 %
September 2023
186 545
-21.57 %
August 2023
237 853
3.01 %
July 2023
230 906
20.57 %
June 2023
191 514
-2.47 %
May 2023
196 362
11.6 %
April 2023
175 947
3.32 %
March 2023
170 288
12.8 %

Average weekly pageviews Source: FIAM

February 2024
643 681
19.43 %
January 2024
538 943
-18.77 %
December 2023
663 470
51.98 %
November 2023
436 546
-7.78 %
August 2023
473 392
-0.55 %
July 2023
476 025
11.45 %
June 2023
427 136
3.55 %
May 2023
412 495
7.37 %
April 2023
384 182
8.83 %
March 2023
352 999
8.68 %
February 2023
324 801
-3.19 %
January 2023
335 518
29.33 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 03.01.2024 13.12.2023 15.12.2023 Theme: Food: five inexpensive meals with minimal effort. Health: succeed in weight management.
2 10.01.2024 20.12.2023 22.12.2023 Theme: Health: How to slow down aging. An information package about nutrition, exercise and good sleep.
3 17.01.2024 29.12.2023 03.01.2024 Theme: Health: help for joint problems and joint pain.
4 24.01.2024 08.01.2024 10.01.2024 Theme: Health: what helps with skin infections such as erysipelas? Nostalgia trip: Koli.
5 31.01.2024 15.01.2024 17.01.2024 Theme: Health: help with the scabies and related skin problems.
6 07.02.2024 22.01.2024 24.01.2024 Theme: Reading package: sleep and sleeping. Food: easy – quick – nourishing.
7 14.02.2024 29.01.2024 31.01.2024 Theme: Health: abdominal and bowel problems. Nostalgia trip: Kuopio and Puijo.
8 21.02.2024 05.02.2024 07.02.2024 Theme: Topical health topic, i.e. health and well-being.
9 28.02.2024 12.02.2024 14.02.2024 Theme: Health: treatment of acute and prolonged colds.
10 06.03.2024 19.02.2024 21.02.2024 Theme: Food: Egg. Joy for the morning, something hearty for daytime and treats for the evening. Health: renal failure.
11 13.03.2024 26.02.2024 28.02.2024 Theme: Health: eye inflammation. Nostalgia trip: Pallas fells.
12 20.03.2024 04.03.2024 06.03.2024 Theme: Health: ear infection in an adult, help for pain.
13 - 14 27.03.2024 11.03.2024 13.03.2024 Theme: Topical health topic, i.e. health and well-being.
15 10.04.2024 21.03.2024 25.03.2024 Theme: Ruoka: karkaa kesään – ota avuksi tuoreet ja maukkaat kaupan yrtit. Terveys: mikä lisää ikääntyneiden selviytymiskykyä. Nostalgiamatka: Turku.
16 17.04.2024 28.03.2024 03.04.2024 Theme: Health: back pains and problems.
17 24.04.2024 08.04.2024 10.04.2024 Theme: Health: what kind of arthritis is gout?
18 30.04.2024 10.04.2024 15.04.2024 Theme: Reading package about cottage life. Food: a basket of luck — for a picnic, a friend, or an elderly person’s door. Health: blood donation.
19 08.05.2024 19.04.2024 23.04.2024 Theme: Health: lower abdominal discomfort, faecal incontinence problems. Nostalgia trip: Lappeenranta.
20 15.05.2024 25.04.2024 29.04.2024 Theme: Topical health topic, i.e. health and well-being.
21 22.05.2024 03.05.2024 07.05.2024 Theme: Health: a bird mite bite.
22 29.05.2024 13.05.2024 15.05.2024 Theme: Health: women’s intimate health, information about drying mucous membranes etc.
23 05.06.2024 20.05.2024 22.05.2024 Theme: Reading package: love at a mature age, changing relationship, hormones. Food: assemble the summer’s most delicious fish buffet from Baltic herring. Health: sun rash and sun protection.
24 12.06.2024 27.05.2024 29.05.2024 Theme: Topical health topic, i.e. health and well-being. Nostalgia trip: A Hopealinjat cruise in the beautiful scenery of Lake Vanajavesi.
25 - 26 19.06.2024 03.06.2024 05.06.2024 Theme: Topical health topic, i.e. health and well-being. When the relationship between adult siblings turns sour.
27 03.07.2024 14.06.2024 18.06.2024 Theme: Food: barbecue sausages and their new friends. Health: how to maintain fluid balance during summer heat.
28 10.07.2024 24.06.2024 26.06.2024 Theme: Health: help with urinary incontinence. Nostalgia trip: Hanko.
29 17.07.2024 01.07.2024 03.07.2024 Theme: Health: callouses can be removed at home.
30 24.07.2024 08.07.2024 10.07.2024 Theme: Health: abdominal and bowel problems.
31 31.07.2024 15.07.2024 17.07.2024 Theme: Health: easy weight management.
32 07.08.2024 22.07.2024 24.07.2024 Theme: Food: tasty treats from cabbage and carrot. Health: how to identify inguinal hernia?
33 14.08.2024 29.07.2024 31.07.2024 Theme: Health: a pinched nerve as a cause of nerve pain. Nostalgia trip: Punkaharju.
34 21.08.2024 05.08.2024 07.08.2024 Theme: Health: pancreatitis may feel like upper abdominal pain.
35 28.08.2024 12.08.2024 14.08.2024 Theme: Health: help for high blood pressure.
36 04.09.2024 19.08.2024 21.08.2024 Theme: Food: dishes on a baking tray and one pot dishes — easy, delicious and quick. Health: dental health and care.
37 11.09.2024 26.08.2024 28.08.2024 Theme: Reading package: saving, food, electricity, stinging. Health: abdominal and bowel well-being Nostalgia trip: Tampere.
38 18.09.2024 02.09.2024 04.09.2024 Theme: Health: treatment of the common cold.
39 25.09.2024 09.09.2024 11.09.2024 Theme: Topical health topic, i.e. health and well-being.
40 02.10.2024 16.09.2024 18.09.2024 Theme: Food: banish the polar night with breakfast — happiness on a full stomach during the dark times. Health: serious diseases of the stomach.
41 09.10.2024 23.09.2024 25.09.2024 Theme: Health: surprising causes for lower back pain. Nostalgia trip: Aavasaksa.
42 16.10.2024 30.09.2024 02.10.2024 Theme: Health: skin problems and treatments.
43 23.10.2024 07.10.2024 09.10.2024 Theme: Reading package: memory and brain.
44 30.10.2024 14.10.2024 16.10.2024 Theme: Health: prostate problems and treatments.
45 06.11.2024 21.10.2024 23.10.2024 Theme: Food: oops, we have guests — quick, but impressive and tasty festive delicacies. Health: abdominal and bowel problems and treatments.
46 13.11.2024 28.10.2024 30.10.2024 Theme: Health: oral problems and treatments. Nostalgia trip: Kainuu and Suomussalmi.
47 20.11.2024 04.11.2024 06.11.2024 Theme: Topical health topic, i.e. health and well-being.
48 27.11.2024 11.11.2024 13.11.2024 Theme: Health: identify inflammation, what does CRP tell us?
49 04.12.2024 18.11.2024 20.11.2024 Theme: 90th anniversary issue. Reading package: future theme, what will Finland look like in 2034? Food: Christmas cheer for everyone — fast bakes and elaborate dessert dreams.
50 11.12.2024 22.11.2024 26.11.2024 Theme: Health: back problems and treatments. Nostalgia trip: Rovaniemi.
51 - 52 18.12.2024 29.11.2024 03.12.2024 Theme: Health: identify signs of a blood clot.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 280 mm

4-colour price 11790 €

1/1

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Size including margin: 210 x 280 mm

4-colour price 6550 €

1/1

Position: 2. Cover

Size including margin: 210 x 280 mm

4-colour price 7210 €

1/2

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Size including margin: 102 x 280 mm

4-colour price 4460 €

1/2

Position: Not specified

Size including margin: 210 x 136 mm

4-colour price 4460 €

1/4

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Size including margin: 52 x 280 mm

4-colour price 3280 €

1/4

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Size including margin: 210 x 68 mm

4-colour price 3280 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm 210 x 280 mm
Printing area mm 210 x 280 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer PunaMusta Oy , Tampere

 

Technical info / material

Ad material delivery Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 183 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile All 15+ % Seura
Readers %
Seura
Amount of readers
Readership (KMT 2023) 183 000
Total reach 338 000
SexWomen5163115 290
Men493767 710
Native languageFinnish9599181 170
Swedish511 830
Age15-24 y1311 830
25-34 y1423 660
35-44 y1447 320
45-54 y14916 470
55-64 y161425 620
65+ y2970128 100
Gender + ageFemale 15-29 years1011 830
Female 30-49 years1459 150
Female 50+ years2857104 310
Male 15-29 years1011 830
Male 30-49 years1447 320
Male 50+ years243258 560
Household positionLives at home with parents711 830
Lives alone283258 560
Lives with spouse375193 330
Lives with spouse and children241221 960
Single parent211 830
Other335 490
Grandchildren under 18 years of ageYes213869 540
No3855100 650
No answer (under 45 year olds)41712 810
ProfessionTop Management423 660
white-collar worker, higher-level1659 150
White-collar worker12712 810
Worker1047 320
Farmer111 830
Other entrepreneur323 660
Pensioner3172131 760
Student, pupil1111 830
Homewife, home dad000
Unemployed211 830
Other623 660
No answer323 660
EducationElementary school51425 620
Secondary school71018 300
Vocational283054 900
High school141018 300
University of Applied Sciences191323 790
University272138 430
Something else235 490
Size of the household1 pers283360 390
2 pers385396 990
3 pers14712 810
4 pers1247 320
5+ pers723 660
Household income (gross)Below 20 000 € /y111221 960
20 000 - 35 000 € /y192953 070
35 001 - 50 000 € /y202342 090
50 001 - 85 000 € /y221731 110
85 001 - 100 000 € /y747 320
Over 100 000 € /y947 320
Don't want to tell5712 810
Can't say / No answer735 490
Decision-maker in grocery purchasesYes9396175 680
Don't know747 320
Can not say111 830
HousingApartment322851 240
Row house or semi-detached house151323 790
Detached house475295 160
Farm4610 980
Something else100
Can not say000
Ownership of housingOwner-occupied residence7686157 380
Rented residence20916 470
Right of residence apartment247 320
Something else111 830
Can not say100
Cottage or holiday home in regular useYes404582 350
No595498 820
Can not say111 830
Using AdBlocker or similar applicationYes19712 810
No7687159 210
Can not say5610 980
Number of cars in householdOne car455396 990
Two cars323054 900
Three or more cars1059 150
No car141221 960
PUUTTUUPUUTTUU222851 240
PUUTTUU6759107 970
PUUTTUU411 830
PUUTTUU8610 980
PUUTTUU211 830
PUUTTUU81018 300
PUUTTUU5610 980
Advertising ban at the door / mailboxYes241120 130
No7689162 870
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer522342 090
Temporarily absent (= time off from work, care or study, maternity leave)100
Retired3172131 760
Unemployed / laid off211 830
Schoolboy or student1111 830
Housewife or father000
In the military or performing civilian service000
Other111 830
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes251120 130
No251120 130
Can't say / No answer5077140 910
Health services used in the householdPublic health services8591166 530
Employer - funded health care services492342 090
Private, self-funded healthcare services394786 010
Private health insurance services221018 300
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki191018 300
Turku or Tampere859 150
Oulu447 320
70 000 - 150 000 inhabitants town131629 280
Urban municipality273258 560
Conurbation161731 110
Countryside131832 940
Pets in householdCat171221 960
Dog261934 770
Some other pet547 320
No pets5969126 270
Family with kidsYes321323 790
No6887159 210
Use of glasses or contact lensesYes6785155 550
No331527 450
How often different content is read
The frequency of reading: Print magazinesDaily153869 540
5-6 days a week4916 470
1-4 days a week263462 220
Monthly241120 130
Rarely23712 810
Never700
Can not say100
The frequency of reading: Magazine content in digital formatDaily211934 770
5-6 days a week547 320
1-4 days a week191832 940
Monthly151221 960
Rarely242647 580
Never142036 600
Can not say111 830
The frequency of reading: Print newspapers or afternoon papersDaily3061111 630
5-6 days a week4814 640
1-4 days a week231832 940
Monthly1347 320
Rarely21814 640
Never700
Can not say111 830
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily544684 180
5-6 days a week9916 470
1-4 days a week161221 960
Monthly6610 980
Rarely91323 790
Never61323 790
Can not say000
The frequency of reading: Free and free delivery newspapersDaily51018 300
5-6 days a week4610 980
1-4 days a week4458106 140
Monthly171221 960
Rarely201018 300
Never935 490
Can not say111 830
The frequency of watching: Free online TV servicesDaily151731 110
5-6 days a week91018 300
1-4 days a week302647 580
Monthly231934 770
Rarely151731 110
Never71221 960
Can not say111 830
The frequency of watching: Pay TV and streaming servicesDaily16916 470
5-6 days a week1035 490
1-4 days a week221221 960
Monthly10712 810
Rarely111018 300
Never3159107 970
Can not say011 830
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4571129 930
5-6 days a week9916 470
1-4 days a week191018 300
Monthly1147 320
Rarely1235 490
Never323 660
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily354989 670
5-6 days a week121221 960
1-4 days a week221527 450
Monthly11610 980
Rarely12814 640
Never71018 300
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily223971 370
5-6 days a week7814 640
1-4 days a week161527 450
Monthly13814 640
Rarely261832 940
Never161018 300
Can not say111 830
The frequency of listening: Programs of commercial radio channelsDaily161425 620
5-6 days a week10712 810
1-4 days a week211629 280
Monthly141120 130
Rarely212647 580
Never162545 750
Can not say123 660
The frequency of listening: PodcastsDaily411 830
5-6 days a week323 660
1-4 days a week935 490
Monthly13610 980
Rarely282545 750
Never4158106 140
Can not say247 320
User frequency and following: Social mediaDaily574480 520
5-6 days a week71018 300
1-4 days a week8610 980
Monthly335 490
Rarely6610 980
Never193156 730
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1359 150
5-6 days a week523 660
1-4 days a week1159 150
Monthly859 150
Rarely222342 090
Never4059107 970
Can not say111 830
User frequency: Instant messaging Daily684582 350
5-6 days a week91221 960
1-4 days a week101527 450
Monthly359 150
Rarely359 150
Never81832 940
Can not say000
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5876139 080
No412342 090
Can not say100
I tend to buy tabloidsYes81629 280
No9081148 230
Can not say235 490
A paid Finnish magazine is subscribed to my household (print or digital)Yes4661111 630
No523971 370
Can not say200
I tend to buy single copy magazinesYes172342 090
No8174135 420
Can not say235 490
PUUTTUUPUUTTUU131731 110
PUUTTUU535 490
PUUTTUU7814 640
PUUTTUU151934 770
PUUTTUU8712 810
PUUTTUU735 490
PUUTTUU101018 300
PUUTTUU635 490
PUUTTUU9916 470
PUUTTUU9814 640
PUUTTUU447 320
PUUTTUU535 490
PUUTTUU131527 450
PUUTTUU81018 300
PUUTTUU131323 790
PUUTTUU71120 130
PUUTTUU8610 980
PUUTTUU335 490
PUUTTUU5655100 650
KULUTUSVÄITTÄMÄT
PUUTTUUPUUTTUU585396 990
PUUTTUU404480 520
PUUTTUU223 660
PUUTTUUPUUTTUU8792168 360
PUUTTUU11712 810
PUUTTUU111 830
PUUTTUUPUUTTUU7381148 230
PUUTTUU251731 110
PUUTTUU223 660
PUUTTUUPUUTTUU8182150 060
PUUTTUU181731 110
PUUTTUU223 660
PUUTTUUPUUTTUU5758106 140
PUUTTUU414073 200
PUUTTUU123 660
PUUTTUUPUUTTUU302647 580
PUUTTUU6365118 950
PUUTTUU7814 640
PUUTTUUPUUTTUU8491166 530
PUUTTUU15814 640
PUUTTUU100
PUUTTUUPUUTTUU414378 690
PUUTTUU5755100 650
PUUTTUU223 660
PUUTTUUPUUTTUU8690164 700
PUUTTUU14916 470
PUUTTUU100
PUUTTUUPUUTTUU302545 750
PUUTTUU6569126 270
PUUTTUU5610 980
PUUTTUUPUUTTUU394073 200
PUUTTUU6058106 140
PUUTTUU123 660
PUUTTUUPUUTTUU6774135 420
PUUTTUU302240 260
PUUTTUU347 320
PUUTTUUPUUTTUU6775137 250
PUUTTUU312342 090
PUUTTUU335 490
PUUTTUUPUUTTUU6764117 120
PUUTTUU303360 390
PUUTTUU235 490

Seura magazine's reader profile / Source NRS 2023

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.