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Seura

Finland's biggest entertaining family magazine. In its pages, Seura offers weekly – and at seura.fi, daily – diverse reading material for both women and men: high-quality topical articles and reports, as well as relaxing entertainment, true stories, history, science and nature, travel and food articles all within one cover. Seura’s readers are particularly interested in health and well-being, cooking, science and nature, baking, recipes, nature and hiking, literature and culture, travel, holiday cottages and gardening. They enjoy reading the magazine for a full 78 minutes, and also have a positive attitude towards commercial messages.

Magazine's website: http://seura.fi/ Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Joonas Lappalainen
0503461574
ext-joonas.lappalainen@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Firdonkatu 2 T 151
00520 Helsinki
Phone 09 15 661
Magazine's email seura@otavamedia.fi
Toimituspäällikkö Raija Vesala
Toimituspäällikkö Petri Korhonen
Vastaava päätoimittaja Erkki Meriluoto

Circulation or copies

Issues per year 52

Readership

Readership 199 000
Total reach 281 000
How many times read 2.3
Minutes of reading 66 min
Sources NRS 2021

Online audience

Magazine's website http://www.seura.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
333 492
8.64 %
November 2019
306 959
-6.77 %
October 2019
329 255
-8.75 %
September 2019
360 839
-15.05 %
August 2019
424 742
-2.82 %
July 2019
437 087
8.8 %
June 2019
401 738
-16.19 %
May 2019
479 355
1.72 %
April 2019
471 249
-5.09 %
March 2019
496 533
4.25 %
February 2019
476 281
-23.19 %
January 2019
620 045
57.9 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
864 000
-26.15 %
November 2019
1 170 000
34.95 %
October 2019
867 000
1.29 %
September 2019
856 000
-13.45 %
August 2019
989 000
-8.85 %
July 2019
1 085 000
10.6 %
June 2019
981 000
-14.17 %
May 2019
1 143 000
6.42 %
April 2019
1 074 000
-10.57 %
March 2019
1 201 000
3.98 %
February 2019
1 155 000
-19.57 %
January 2019
1 436 000
59.56 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 30.12.2020 08.12.2020 15.12.2020 Thema: Laihdutus. Tutkimus sovittaessa.
2 14.01.2021 18.12.2020 29.12.2020 Thema: Viehkeä valkosipuli. Alkoholittomat juomat. Tutkimus sovittaessa.
3 21.01.2021 30.12.2020 11.01.2021 Thema: Miten kuivia silmiä hoidetaan? Tutkimus sovittaessa.
4 28.01.2021 11.01.2021 18.01.2021 Thema: Laskiaispulla ja Runebergintorttu uusilla tavoilla. Taltuta hiljainen tulehdus: ruokavalio. Tutkimus sovittaessa.
5 04.02.2021 18.01.2021 25.01.2021 Thema: Nosta vastustuskykyä. Tutkimus sovittaessa.
6 11.02.2021 25.01.2021 01.02.2021 Thema: Monipuolinen bataatti. Poskiontelotulehdukseen apua. Tutkimus sovittaessa.
7 18.02.2021 01.02.2021 08.02.2021 Thema: Tutkimus sovittaessa.
8 25.02.2021 08.02.2021 15.02.2021 Thema: Espanjalainen menu. Hyvää sydämelle, mm. ruokavalio. Tutkimus sovittaessa.
9 04.03.2021 15.02.2021 22.02.2021 Thema: Kutiseva iho. Tutkimus sovittaessa.
10 11.03.2021 22.02.2021 01.03.2021 Thema: Makea ja mainio banaani, herkkuja ja jälkiruokia. Näin lievität stressiä: unenlaatu, rentoutuminen ja ravintolisät. Tutkimus sovittaessa.
11 18.03.2021 01.03.2021 08.03.2021 Thema: Tutkimus sovittaessa.
12 25.03.2021 08.03.2021 15.03.2021 Thema: Piparjuuri. Apua nivelille. Tutkimus sovittaessa.
13 - 14 31.03.2021 12.03.2021 19.03.2021 Thema: Pääsiäismenu. Puutarhaekstra. Tutkimus sovittaessa.
15 15.04.2021 25.03.2021 01.04.2021 Thema: Näin selviät allergiakaudesta. Tutkimus sovittaessa.
16 22.04.2021 01.04.2021 12.04.2021 Thema: Parsajuhlat. Tutkimus sovittaessa.
17 29.04.2021 12.04.2021 19.04.2021 Thema: Mikä auttaa väsymykseen? Tutkimus sovittaessa.
18 06.05.2021 19.04.2021 26.04.2021 Thema: Kirpsakka raparperi. Mökki ja pihaekstra. Tutkimus sovittaessa.
19 12.05.2021 23.04.2021 30.04.2021 Thema: Tunnista vaaralliset ihomuutokset ja suojaudu auringolta. Tutkimus sovittaessa.
20 20.05.2021 30.04.2021 07.05.2021 Thema: Helpot ja hienot kevään ja kesän juhlien kakut. Tutkimus sovittaessa.
21 27.05.2021 07.05.2021 17.05.2021 Thema: Miten kaljuuntumista voi estää? Tutkimus sovittaessa.
22 03.06.2021 17.05.2021 24.05.2021 Thema: Kesän parhaat kalat, silli ja silakka. Verenpaineen alennustalkoot. Tutkimus sovittaessa.
23 10.06.2021 24.05.2021 31.05.2021 Thema: Miten saada litteä vatsa ja turvotus pois? Tutkimus sovittaessa.
24 17.06.2021 31.05.2021 07.06.2021 Thema: Juhannusherkut. Tutkimus sovittaessa.
25 - 26 23.06.2021 04.06.2021 11.06.2021 Thema: Rapujuhlat grillin ympärillä. 50+ seksivaivat. Tutkimus sovittaessa.
27 08.07.2021 18.06.2021 28.06.2021 Thema: Jalkaterän kivut ja vaivat. Tutkimus sovittaessa.
28 15.07.2021 28.06.2021 05.07.2021 Thema: Marjat talteen. Vältä laskimoveritulppa. Tutkimus sovittaessa.
29 22.07.2021 05.07.2021 12.07.2021 Thema: Auringonpistos vai lämpöhalvaus? Suojaudu helteeltä. Tutkimus sovittaessa.
30 29.07.2021 12.07.2021 19.07.2021 Thema: Kesäinen kasvismenu. Miksi vatsa menee kesällä sekaisin? Tutkimus sovittaessa.
31 05.08.2021 19.07.2021 26.07.2021 Thema: Apua suonenvetoon. Tutkimus sovittaessa.
32 12.08.2021 26.07.2021 02.08.2021 Thema: Kaikenlaiset pavut. Tulehdus kampylobakteerista. Tutkimus sovittaessa.
33 19.08.2021 02.08.2021 09.08.2021 Thema: Kuiva suu. Tutkimus sovittaessa.
34 26.08.2021 09.08.2021 16.08.2021 Thema: Sadonkorjuujuhlat. Onko huimaus vaarallista? Tutkimus sovittaessa.
35 02.09.2021 16.08.2021 23.08.2021 Thema: Kipu kuriin. Tutkimus sovittaessa.
36 09.09.2021 23.08.2021 30.08.2021 Thema: Maistuva karitsanliha. Miksi suutulehdus on vaarallinen ja kaikki hampaiden hoitoon liittyvä. Tutkimus sovittaessa.
37 16.09.2021 30.08.2021 06.09.2021 Thema: Lyhennä flunssan kestoa. Tutkimus sovittaessa.
38 23.09.2021 06.09.2021 13.09.2021 Thema: Herkkuja Italiasta. Virtsankarkailu. Tutkimus sovittaessa.
39 30.09.2021 13.09.2021 20.09.2021 Thema: Lisää virtaa arkeen. Mistä enegiaa: ravitsemus, liikunta, uni ja rentoutuminen. Tutkimus sovittaessa.
40 07.10.2021 20.09.2021 27.09.2021 Thema: Arkinen ja turvallinen peruna. Rytmihäiriö. Tutkimus sovittaessa.
41 14.10.2021 27.09.2021 04.10.2021 Thema: Vanhusten ravitsemus. Tutkimus sovittaessa.
42 21.10.2021 04.10.2021 11.10.2021 Thema: Halloween-menu. Tutkimus sovittaessa.
43 28.10.2021 11.10.2021 18.10.2021 Thema: Unettomuus. Tutkimus sovittaessa.
44 04.11.2021 18.10.2021 25.10.2021 Thema: Erilaiset kaalit. Eroon murehtimisesta. Tutkimus sovittaessa.
45 11.11.2021 25.10.2021 01.11.2021 Thema: Työnäkö. Tutkimus sovittaessa.
46 18.11.2021 01.11.2021 08.11.2021 Thema: Kynttilänvalossa-menu. Tutkimus sovittaessa.
47 25.11.2021 08.11.2021 15.11.2021 Thema: Apua vaihdevuosivaivoihin. Tutkimus sovittaessa.
48 02.12.2021 15.11.2021 22.11.2021 Thema: Joulun ihanimmat leivonnaiset. Piristystä kaamosoireiluun. Tutkimus sovittaessa.
49 09.12.2021 19.11.2021 26.11.2021 Thema: Niskat jumissa, mistä apu? Tutkimus sovittaessa.
50 16.12.2021 26.11.2021 03.12.2021 Thema: Joulun uudet kasvisherkut. Uutta reumasta. Tutkimus sovittaessa.
51 - 52 22.12.2021 02.12.2021 10.12.2021 Thema: Uuden vuoden 5 ruokalajin illallinen. Tuoksuallergia. Tutkimus sovittaessa.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 280 mm

4-colour price 11450 €

2/1

Position: 1. Spread

Size including margin: 420 x 280 mm

4-colour price 12600 €

2/1

Position: 2. Spread

Size including margin: 420 x 280 mm

4-colour price 12600 €

1/1

Position: Not specified

Size including margin: 210 x 280 mm

4-colour price 6360 €

1/1

Position: 2. Cover

Size including margin: 210 x 280 mm

4-colour price 7000 €

1/1

Position: 3. Cover

Size including margin: 210 x 280 mm

4-colour price 7000 €

1/2

Position: Not specified

Size including margin: 102 x 280 mm

4-colour price 4330 €

1/2

Position: Not specified

Size including margin: 210 x 136 mm

4-colour price 4330 €

1/4

Position: Not specified

Size including margin: 52 x 280 mm

4-colour price 3180 €

1/4

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Size including margin: 210 x 68 mm

4-colour price 3180 €

Info about inserts

Technical data

Size mm 210 x 280 mm
Printing area mm 210 x 280 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer PunaMusta Oy , Tampere

 

Technical info / material

Ad material delivery Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 199 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Seura
Readers %
Seura
Amount of readers
SexWomen5160119 400
Men494079 600
Age15-24 y1311 990
25-34 y1423 980
35-44 y1459 950
45-54 y14815 920
55-64 y161325 870
65+ y2971141 290
Gender + ageFemale 15-29 years1011 990
Female 30-49 years1459 950
Female 50+ years2855109 450
Male 15-29 years1011 990
Male 30-49 years1459 950
Male 50+ years243467 660
Household positionLives at home with parents711 990
Lives alone273671 640
Lives with spouse374997 510
Lives with spouse and children231121 890
Single parent211 990
Other323 980
ProfessionTop Management411 990
white-collar worker, higher-level1559 950
White-collar worker13713 930
Worker1047 960
Farmer111 990
Other entrepreneur311 990
Pensioner3174147 260
Student, pupil1211 990
Homewife, home dad100
Unemployed323 980
Other423 980
No answer311 990
EducationElementary school61631 840
Secondary school7917 910
Vocational293773 630
High school13917 910
University of Applied Sciences181019 900
University251733 830
Something else211 990
Size of the household1 pers283467 660
2 pers3953105 470
3 pers14815 920
4 pers1247 960
5+ pers723 980
Household income (gross)Below 20 000 € /y131325 870
20 000 - 35 000 € /y213569 650
35 001 - 50 000 € /y202141 790
50 001 - 85 000 € /y211835 820
85 001 - 100 000 € /y623 980
Over 100 000 € /y623 980
Don't want to tell6713 930
Can't say / No answer711 990
Decision-maker in grocery purchasesYes9495189 050
Don't know647 960
Can not say100
HousingApartment342855 720
Row house or semi-detached house171733 830
Detached house444895 520
Farm459 950
Something else123 980
Can not say000
Ownership of housingOwner-occupied residence7484167 160
Rented residence221223 880
Right of residence apartment223 980
Something else111 990
Can not say100
Cottage or holiday home in regular useYes415099 500
No585099 500
Can not say111 990
Number of cars in householdOne car4658115 420
Two cars302549 750
Three or more cars10713 930
No car141121 890
Advertising ban at the door / mailboxYes241223 880
No7687173 130
Can not say111 990
lifecycleIn paid job, entrepreneur, freelancer, farmer502243 780
Temporarily absent (= time off from work, care or study, maternity leave)111 990
Retired3174147 260
Unemployed / laid off323 980
Schoolboy or student1211 990
Housewife or father100
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes231121 890
No251121 890
Can't say / No answer5178155 220
Health services used in the householdPublic health services8593185 070
Employer - funded health care services492141 790
Private, self-funded healthcare services384385 570
Private health insurance services211325 870
No health care100
Can not say111 990
Type of municipality (7 class)Greater Helsinki191121 890
Turku or Tampere8815 920
Oulu423 980
70 000 - 150 000 inhabitants town131325 870
Urban municipality272753 730
Conurbation162039 800
Countryside131835 820
Pets in householdCat171529 850
Dog262039 800
Some other pet535 970
No pets6068135 320
Family with kidsYes311223 880
No6988175 120
Use of glasses or contact lensesYes6888175 120
No321223 880
How often different content is read
The frequency of reading: Print magazinesDaily153365 670
5-6 days a week41019 900
1-4 days a week283977 610
Monthly251223 880
Rarely2159 950
Never511 990
Can not say000
The frequency of reading: Magazine content in digital formatDaily201529 850
5-6 days a week547 960
1-4 days a week191733 830
Monthly161325 870
Rarely252549 750
Never132549 750
Can not say111 990
The frequency of reading: Print newspapers or afternoon papersDaily3467133 330
5-6 days a week5713 930
1-4 days a week231631 840
Monthly1435 970
Rarely19611 940
Never511 990
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily5352103 480
5-6 days a week10815 920
1-4 days a week171427 860
Monthly635 970
Rarely91223 880
Never51019 900
Can not say023 980
The frequency of reading: Free and free delivery newspapersDaily6917 910
5-6 days a week5713 930
1-4 days a week4254107 460
Monthly181223 880
Rarely201223 880
Never847 960
Can not say123 980
The frequency of watching: Free online TV servicesDaily172039 800
5-6 days a week10917 910
1-4 days a week312753 730
Monthly201529 850
Rarely151631 840
Never61019 900
Can not say123 980
The frequency of watching: Pay TV and streaming servicesDaily15815 920
5-6 days a week1047 960
1-4 days a week191019 900
Monthly9815 920
Rarely11917 910
Never3559117 410
Can not say123 980
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4874147 260
5-6 days a week101019 900
1-4 days a week19815 920
Monthly1135 970
Rarely1047 960
Never323 980
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily3855109 450
5-6 days a week131223 880
1-4 days a week231427 860
Monthly959 950
Rarely10611 940
Never7713 930
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily244181 590
5-6 days a week7611 940
1-4 days a week172141 790
Monthly11713 930
Rarely261733 830
Never14713 930
Can not say111 990
The frequency of listening: Programs of commercial radio channelsDaily181631 840
5-6 days a week10611 940
1-4 days a week231733 830
Monthly13815 920
Rarely202549 750
Never162651 740
Can not say111 990
The frequency of listening: PodcastsDaily311 990
5-6 days a week211 990
1-4 days a week935 970
Monthly1259 950
Rarely262345 770
Never4461121 390
Can not say4611 940
User frequency and following: Social mediaDaily564691 540
5-6 days a week6611 940
1-4 days a week9917 910
Monthly323 980
Rarely5815 920
Never192855 720
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1135 970
5-6 days a week523 980
1-4 days a week11611 940
Monthly859 950
Rarely243059 700
Never4051101 490
Can not say123 980
User frequency: Instant messaging Daily644079 600
5-6 days a week101427 860
1-4 days a week101427 860
Monthly4713 930
Rarely335 970
Never92039 800
Can not say111 990
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5978155 220
No402243 780
Can not say100
I tend to buy tabloidsYes91835 820
No8980159 200
Can not say123 980
A paid Finnish magazine is subscribed to my household (print or digital)Yes5068135 320
No493263 680
Can not say211 990
I tend to buy single copy magazinesYes181937 810
No8079157 210
Can not say223 980

Seura magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.