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Sport

The renewed Sport encourages you to take care of both your body and your mind. Sport lets you know how to get results and enjoy your exercise even more. Sport is more than a workout magazine: it gives experts' advice for good sleep, nutrition, weight management and stress alleviation. Sport's content is always scientifically researched, carefully weighed and fresh information. The renewed Sport focuses more strongly on maintaining health, investigating stories about body and mind function, and product comparisons. The readers of Sport magazine are trendsetters who want to try out new things and invest in themselves, enjoy shopping and are among the first to test new products.

Magazine's website: hs.fi/hyvinvointi Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 010 808 085
Email etunimi.sukunimi@sanoma.com
Contact person Sirkka Pulkkinen
mediapalvelu@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Päätoimittaja Essi Lehto
Tuottaja Pauliina Romppainen

Circulation or copies

Issues per year 10

Readership

Readership 54 000
Total reach 76 000
How many times read 2,2
Minutes of reading 35 min
Sources KMT 2020

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 04.01.2021 04.12.2020 08.12.2020 Thema: Renewed issue! Top wellness phenomena in 2021. Tone and strengthen your body: intensive exercises for the whole body.
2 01.02.2021 07.01.2021 11.01.2021 Thema: Big skiing issue. Good to know about skis + exercise plan for a skier. Avoid hunger debt.
3 01.03.2021 04.02.2021 08.02.2021 Thema: Strong brain. Vitamins for active lifestyles. Glute myths busted.
4 07.04.2021 11.03.2021 15.03.2021 Thema: Big running issue! Trainers put to the test, gradually increasing running plan put together by an expert.
5 03.05.2021 08.04.2021 12.04.2021 Thema: Sleep better! Latest information about good sleep and recovery.
6 07.06.2021 10.05.2021 12.05.2021 Thema: Get results quickly: 10–30-minute quick workouts at home, in a park or at a summer cottage. Sporty summer fashion.
8 02.08.2021 07.07.2021 09.07.2021 Thema: Hiking extra! Hiking shoes put to the test, most memorable hiking destinations.
9 06.09.2021 10.08.2021 12.08.2021 Thema: Good to know about your body composition. What should active people pay for? Peace of mind in everyday life.
10 11.10.2021 16.09.2021 20.09.2021 Thema: Nutrition for an active lifestyle extra! Healthy stomach: how to improve your digestive wellbeing.
11 - 12 15.11.2021 21.10.2021 25.10.2021 Thema: More energy in the winter. Sporty winter fashion.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 280 mm

4-colour price 11612 €

2/1

Position: First spread

Size including margin: 420 x 280 mm

4-colour price 13347 €

1/1

Position: Not specified

Size including margin: 210 x 280 mm

4-colour price 5806 €

1/1

Position: 2. Cover

Size including margin: 210 x 280 mm

4-colour price 6395 €

1/1

Position: 3. Cover

Size including margin: 210 x 280 mm

4-colour price 6395 €

1/1

Position: Back cover

Size including margin: 210 x 255 mm

4-colour price 6699 €

1/2

Position: Not specified

Size including margin: 102 x 280 mm

4-colour price 4182 €

1/2

Position: Not specified

Size including margin: 210 x 137 mm

4-colour price 4182 €

1/3

Position: Not specified

Size including margin: 70 x 280 mm

4-colour price 3600 €

1/3

Position: Not specified

Size including margin: 210 x 92 mm

4-colour price 3600 €

1/4

Position: Not specified

Size including margin: 50 x 280 mm

4-colour price 3045 €

1/4

Position: Not specified

Size including margin: 210 x 69 mm

4-colour price 3045 €

1/4

Position: Not specified

Size including margin: 102 x 137 mm

4-colour price 3045 €

Info about inserts

Technical data

Size mm 210 x 280 mm
Bleed mm 5 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery Aineistot toimitetaan aineistolinkin kautta. Ilmoitusvarauksessa kerrottu aineistontoimittaja saa linkin sähköpostiinsa.
Technical data Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi ilmoituksen ulkoreunaa. PDF:ään lisätään 5 mm leikkausvara (bleed) ja leikkuumerkit. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 54 000 / NRS 2020 Download magazine graphs (PDF)

Reader profile All 15+ % Sport
Readers %
Sport
Amount of readers
SexWomen517439 960
Men492614 040
Age15-24 y13105 400
25-34 y14179 180
35-44 y142412 960
45-54 y142111 340
55-64 y16158 100
65+ y28147 560
Gender + ageFemale 15-29 years10158 100
Female 30-49 years143317 820
Female 50+ years282714 580
Male 15-29 years1031 620
Male 30-49 years1494 860
Male 50+ years24147 560
Household positionLives at home with parents763 240
Lives alone25189 720
Lives with spouse383116 740
Lives with spouse and children254021 600
Single parent242 160
Other221 080
ProfessionTop Management352 700
white-collar worker, higher-level141910 260
White-collar worker142513 500
Worker11137 020
Farmer11540
Other entrepreneur452 700
Pensioner31147 560
Student, pupil1284 320
Homewife, home dad11540
Unemployed321 080
Other463 240
No answer221 080
EducationElementary school642 160
Secondary school742 160
Vocational302614 040
High school14147 560
University of Applied Sciences182211 880
University242915 660
Something else21540
Size of the household1 pers27179 180
2 pers383418 360
3 pers14189 720
4 pers132111 340
5+ pers8105 400
Household income (gross)Below 20 000 € /y1384 320
20 000 - 35 000 € /y22168 640
35 001 - 50 000 € /y202010 800
50 001 - 85 000 € /y212513 500
85 001 - 100 000 € /y573 780
Over 100 000 € /y694 860
Don't want to tell684 320
Can't say / No answer863 240
Decision-maker in grocery purchasesYes949651 840
Don't know642 160
Can not say000
HousingApartment343116 740
Row house or semi-detached house17179 180
Detached house444926 460
Farm331 620
Something else100
Can not say000
Ownership of housingOwner-occupied residence737641 040
Rented residence232010 800
Right of residence apartment221 080
Something else11540
Can not say100
Cottage or holiday home in regular useYes414021 600
No586032 400
Can not say11540
Number of cars in householdOne car474222 680
Two cars293619 440
Three or more cars9126 480
No car14115 940
Advertising ban at the door / mailboxYes232211 880
No767741 580
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer517339 420
Temporarily absent (= time off from work, care or study, maternity leave)21540
Retired31147 560
Unemployed / laid off321 080
Schoolboy or student1284 320
Housewife or father11540
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes253820 520
No253317 820
Can't say / No answer512915 660
Health services used in the householdPublic health services858646 440
Employer - funded health care services486535 100
Private, self-funded healthcare services394524 300
Private health insurance services212915 660
No health care11540
Can not say100
Type of municipality (7 class)Greater Helsinki192010 800
Turku or Tampere894 860
Oulu452 700
70 000 - 150 000 inhabitants town13168 640
Urban municipality262714 580
Conurbation16137 020
Countryside13105 400
Pets in householdCat16179 180
Dog263418 360
Some other pet573 780
No pets615328 620
Family with kidsYes344926 460
No665127 540
Use of glasses or contact lensesYes686937 260
No323116 740
How often different content is read
The frequency of reading: Print magazinesDaily142111 340
5-6 days a week573 780
1-4 days a week303820 520
Monthly262412 960
Rarely1994 860
Never41540
Can not say000
The frequency of reading: Magazine content in digital formatDaily192211 880
5-6 days a week6105 400
1-4 days a week192010 800
Monthly16147 560
Rarely262312 420
Never13115 940
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily343820 520
5-6 days a week684 320
1-4 days a week252714 580
Monthly14147 560
Rarely17126 480
Never41540
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily515630 240
5-6 days a week11115 940
1-4 days a week18137 020
Monthly773 780
Rarely963 240
Never563 240
Can not say000
The frequency of reading: Free and free delivery newspapersDaily773 780
5-6 days a week563 240
1-4 days a week403619 440
Monthly192513 500
Rarely211910 260
Never763 240
Can not say21540
The frequency of watching: Free online TV servicesDaily19179 180
5-6 days a week10105 400
1-4 days a week303619 440
Monthly192111 340
Rarely15137 020
Never531 620
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily17158 100
5-6 days a week10115 940
1-4 days a week192211 880
Monthly9105 400
Rarely11105 400
Never343116 740
Can not say11540
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily484323 220
5-6 days a week10115 940
1-4 days a week192714 580
Monthly10126 480
Rarely963 240
Never31540
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily403820 520
5-6 days a week12147 560
1-4 days a week222815 120
Monthly984 320
Rarely984 320
Never742 160
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily242111 340
5-6 days a week742 160
1-4 days a week18168 640
Monthly11137 020
Rarely253016 200
Never14158 100
Can not say21540
The frequency of listening: Programs of commercial radio channelsDaily202513 500
5-6 days a week11126 480
1-4 days a week232412 960
Monthly13147 560
Rarely18158 100
Never1494 860
Can not say11540
The frequency of listening: PodcastsDaily321 080
5-6 days a week221 080
1-4 days a week873 780
Monthly12179 180
Rarely263016 200
Never454021 600
Can not say421 080
User frequency and following: Social mediaDaily566635 640
5-6 days a week684 320
1-4 days a week863 240
Monthly421 080
Rarely652 700
Never20137 020
Can not say100
User frequency and following: Bloggers, YouTubers, or social media influencersDaily11115 940
5-6 days a week552 700
1-4 days a week10126 480
Monthly8105 400
Rarely242815 120
Never403418 360
Can not say100
User frequency: Instant messaging Daily647339 420
5-6 days a week10105 400
1-4 days a week1084 320
Monthly431 620
Rarely321 080
Never952 700
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes595630 240
No404323 220
Can not say100
I tend to buy tabloidsYes973 780
No899249 680
Can not say11540
A paid Finnish magazine is subscribed to my household (print or digital)Yes494825 920
No495127 540
Can not say21540
I tend to buy single copy magazinesYes182211 880
No807641 040
Can not say221 080

Sport magazine's reader profile / Source NRS 2020

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.