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Sport

The renewed Sport encourages you to take care of both your body and your mind. Sport lets you know how to get results and enjoy your exercise even more. Sport is more than a workout magazine: it gives experts' advice for good sleep, nutrition, weight management and stress alleviation. Sport's content is always scientifically researched, carefully weighed and fresh information. The renewed Sport focuses more strongly on maintaining health, investigating stories about body and mind function, and product comparisons. The readers of Sport magazine are trendsetters who want to try out new things and invest in themselves, enjoy shopping and are among the first to test new products.

Magazine's website: hs.fi/hyvinvointi Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 010 808 085
Email yrityspalvelu@sanoma.fi
Contact person Sirkka Pulkkinen
mediapalvelu@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Töölönlahdenkatu2
00100 Helsinki
Postal address PL 20
00089 Sanoma
Phone 09 1201
Päätoimittaja Essi Lehto

Circulation or copies

Issues per year 10

Readership

Readership 48 000
Total reach 70 000
How many times read 2.2
Minutes of reading 46 min
Sources NRS 2021

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 03.01.2022 07.12.2021 09.12.2021 Thema: Special issue on indoor exercise. Critical look at the world’s most successful indoor exercise concept BodyPump.
2 07.02.2022 12.01.2022 14.01.2022 Thema: Winter and outdoor exercise.
3 07.03.2022 09.02.2022 11.02.2022 Thema: Brain issue! Including investigative journalism on workout classes.
4 04.04.2022 10.03.2022 14.03.2022 Thema: Running extra! Everything you need for a new running season, from running shoes to workout programs.
5 02.05.2022 07.04.2022 11.04.2022 Thema: Healthy skin. Investigative look at sun products.
6 - 7 06.06.2022 09.05.2022 11.05.2022 Thema: Quick workouts and home workouts for the holiday. Special issue on the gut and stomach.
8 01.08.2022 06.07.2022 08.07.2022 Thema: Technology issue: What should you know about measuring?
9 05.09.2022 09.08.2022 11.08.2022 Thema: Strong woman.
10 10.10.2022 13.09.2022 15.09.2022 Thema: Recovery extra.
11 - 12 14.11.2022 20.10.2022 24.10.2022 Thema: Good sleep and stress management.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 280 mm

4-colour price 12030 €

2/1

Position: First spread

Size including margin: 420 x 280 mm

4-colour price 13827 €

1/1

Position: Not specified

Size including margin: 210 x 280 mm

4-colour price 6015 €

1/1

Position: 2. Cover

Size including margin: 210 x 280 mm

4-colour price 6625 €

1/1

Position: 3. Cover

Size including margin: 210 x 280 mm

4-colour price 6625 €

1/1

Position: Back cover

Size including margin: 210 x 255 mm

4-colour price 6940 €

1/2

Position: Not specified

Size including margin: 102 x 280 mm

4-colour price 4333 €

1/2

Position: Not specified

Size including margin: 210 x 137 mm

4-colour price 4333 €

1/3

Position: Not specified

Size including margin: 70 x 280 mm

4-colour price 3730 €

1/3

Position: Not specified

Size including margin: 210 x 92 mm

4-colour price 3730 €

1/4

Position: Not specified

Size including margin: 50 x 280 mm

4-colour price 3155 €

1/4

Position: Not specified

Size including margin: 210 x 69 mm

4-colour price 3155 €

1/4

Position: Not specified

Size including margin: 102 x 137 mm

4-colour price 3155 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm 210 x 280 mm
Bleed mm 5 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
Technical data Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Liimasidotuissa tuotteissa on otettava huomioon selän vaikutus aukeaman yli menevissä teksteissä. Normaalitapauksessa 6 + 6 mm vara riittää. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 48 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Sport
Readers %
Sport
Amount of readers
SexWomen518038 400
Men49209 600
Age15-24 y1394 320
25-34 y14157 200
35-44 y142512 000
45-54 y142210 560
55-64 y16209 600
65+ y2994 320
Gender + ageFemale 15-29 years10167 680
Female 30-49 years143717 760
Female 50+ years282813 440
Male 15-29 years102960
Male 30-49 years1462 880
Male 50+ years24125 760
Household positionLives at home with parents752 400
Lives alone27199 120
Lives with spouse373014 400
Lives with spouse and children233717 760
Single parent241 920
Other341 920
ProfessionTop Management473 360
white-collar worker, higher-level15188 640
White-collar worker132411 520
Worker10115 280
Farmer11480
Other entrepreneur341 920
Pensioner31136 240
Student, pupil12115 280
Homewife, home dad11480
Unemployed32960
Other462 880
No answer32960
EducationElementary school62960
Secondary school741 920
Vocational292913 920
High school13115 280
University of Applied Sciences182512 000
University252813 440
Something else21480
Size of the household1 pers28209 600
2 pers393315 840
3 pers14178 160
4 pers12209 600
5+ pers794 320
Household income (gross)Below 20 000 € /y1394 320
20 000 - 35 000 € /y21167 680
35 001 - 50 000 € /y202311 040
50 001 - 85 000 € /y212210 560
85 001 - 100 000 € /y673 360
Over 100 000 € /y694 320
Don't want to tell694 320
Can't say / No answer762 880
Decision-maker in grocery purchasesYes949746 560
Don't know62960
Can not say11480
HousingApartment343014 400
Row house or semi-detached house17209 600
Detached house444722 560
Farm431 440
Something else11480
Can not say000
Ownership of housingOwner-occupied residence747937 920
Rented residence22178 160
Right of residence apartment22960
Something else11480
Can not say100
Cottage or holiday home in regular useYes414320 640
No585526 400
Can not say12960
Number of cars in householdOne car463918 720
Two cars304119 680
Three or more cars10104 800
No car14104 800
Advertising ban at the door / mailboxYes242411 520
No767636 480
Can not say11480
lifecycleIn paid job, entrepreneur, freelancer, farmer507134 080
Temporarily absent (= time off from work, care or study, maternity leave)11480
Retired31136 240
Unemployed / laid off32960
Schoolboy or student12115 280
Housewife or father11480
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes233416 320
No253617 280
Can't say / No answer513114 880
Health services used in the householdPublic health services858339 840
Employer - funded health care services496933 120
Private, self-funded healthcare services384019 200
Private health insurance services212712 960
No health care100
Can not say11480
Type of municipality (7 class)Greater Helsinki192110 080
Turku or Tampere894 320
Oulu452 400
70 000 - 150 000 inhabitants town13146 720
Urban municipality272311 040
Conurbation16157 200
Countryside13136 240
Pets in householdCat172110 080
Dog263315 840
Some other pet5104 800
No pets605124 480
Family with kidsYes314622 080
No695425 920
Use of glasses or contact lensesYes686732 160
No323315 840
How often different content is read
The frequency of reading: Print magazinesDaily15178 160
5-6 days a week462 880
1-4 days a week284220 160
Monthly252512 000
Rarely2194 320
Never500
Can not say000
The frequency of reading: Magazine content in digital formatDaily202411 520
5-6 days a week594 320
1-4 days a week19188 640
Monthly16167 680
Rarely252612 480
Never1383 840
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily343818 240
5-6 days a week552 400
1-4 days a week232612 480
Monthly14167 680
Rarely19125 760
Never52960
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily535727 360
5-6 days a week1083 840
1-4 days a week172110 080
Monthly652 400
Rarely952 400
Never531 440
Can not say000
The frequency of reading: Free and free delivery newspapersDaily673 360
5-6 days a week552 400
1-4 days a week424421 120
Monthly18199 120
Rarely20188 640
Never852 400
Can not say11480
The frequency of watching: Free online TV servicesDaily17199 120
5-6 days a week10115 280
1-4 days a week313516 800
Monthly20209 600
Rarely15115 280
Never641 920
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily15146 720
5-6 days a week10125 760
1-4 days a week192411 520
Monthly9104 800
Rarely11125 760
Never352612 480
Can not say11480
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily484119 680
5-6 days a week10125 760
1-4 days a week192411 520
Monthly11115 280
Rarely1094 320
Never32960
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily383818 240
5-6 days a week13157 200
1-4 days a week232512 000
Monthly9104 800
Rarely1073 360
Never762 880
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily24178 160
5-6 days a week752 400
1-4 days a week17167 680
Monthly11167 680
Rarely263014 400
Never14157 200
Can not say11480
The frequency of listening: Programs of commercial radio channelsDaily182512 000
5-6 days a week10115 280
1-4 days a week232110 080
Monthly13136 240
Rarely20188 640
Never16104 800
Can not say11480
The frequency of listening: PodcastsDaily341 920
5-6 days a week22960
1-4 days a week9104 800
Monthly12146 720
Rarely263114 880
Never443617 280
Can not say431 440
User frequency and following: Social mediaDaily567234 560
5-6 days a week652 400
1-4 days a week983 840
Monthly32960
Rarely52960
Never19125 760
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily11125 760
5-6 days a week562 880
1-4 days a week11115 280
Monthly8125 760
Rarely242612 480
Never403416 320
Can not say11480
User frequency: Instant messaging Daily647736 960
5-6 days a week10104 800
1-4 days a week1083 840
Monthly42960
Rarely31480
Never931 440
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes595626 880
No404320 640
Can not say11480
I tend to buy tabloidsYes9104 800
No898942 720
Can not say11480
A paid Finnish magazine is subscribed to my household (print or digital)Yes505024 000
No494823 040
Can not say22960
I tend to buy single copy magazinesYes183215 360
No806732 160
Can not say21480

Sport magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.