Finnish Magazine Rate Cards

Suomen Kuvalehti

A conversation starter influencing the influental

Magazine's website: https://suomenkuvalehti.fi/ Follow us :

You're looking at rate card for the year 2023 The information for 2024 has not been updated yet.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Otavamedia Oy
Phone	09 15 661
Contact person	Mediamyynti Otavamedia yrityspalvelu@otavamedia.fi
Www	https://yrityksille.otavamedia.fi/

Contact info

Publisher	Otavamedia Oy
Visiting address	Firdonkatu 2 T 151 00520 Helsinki
Phone	09 15 661
Magazine's email	suomenkuvalehti@otavamedia.fi
Vastaava päätoimittaja	Matti Kalliokoski

Circulation or copies

Issues per year	52

Readership

Readership	293 000
Total reach	337 000
How many times read	2.5
Minutes of reading	90 min
Sources	KMT 2023

Online audience

Magazine's website	http://www.suomenkuvalehti.fi

Average weekly reach Source: FIAM

August 2023

55 622

25.44 %

July 2023

44 342

-3.2 %

June 2023

45 808

15.55 %

May 2023

39 645

2.35 %

April 2023

38 735

-17.93 %

March 2023

47 199

-10.22 %

February 2023

52 570

-36.3 %

January 2023

82 530

14.12 %

December 2022

72 319

34.47 %

November 2022

53 781

-27.32 %

October 2022

73 993

5.12 %

September 2022

70 389

-0.17 %

Average weekly pageviews Source: FIAM

August 2023

147 713

7.62 %

July 2023

137 259

4.59 %

June 2023

131 241

13.9 %

May 2023

115 227

-7.96 %

April 2023

125 186

-10.57 %

March 2023

139 983

-25.55 %

February 2023

188 016

-12.34 %

January 2023

214 483

4.46 %

December 2022

205 327

9.4 %

November 2022

187 689

-13.99 %

October 2022

218 223

7.88 %

September 2022

202 274

43.39 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	05.01.2023	15.12.2022	22.12.2022
2	13.01.2023	22.12.2022	30.12.2022
3	20.01.2023	30.12.2022	09.01.2023
4	27.01.2023	09.01.2023	16.01.2023		Thema: Teemanumero: ajankohtaisia poimintoja koulutusaiheista.
5	03.02.2023	16.01.2023	23.01.2023
6	10.02.2023	23.01.2023	30.01.2023
7	17.02.2023	30.01.2023	06.02.2023
8	24.02.2023	06.02.2023	13.02.2023
9	03.03.2023	13.02.2023	20.02.2023
10	10.03.2023	20.02.2023	27.02.2023
11	17.03.2023	27.02.2023	06.03.2023		Thema: Vaalit.
12	24.03.2023	06.03.2023	13.03.2023
13	31.03.2023	13.03.2023	20.03.2023
14 - 15	05.04.2023	16.03.2023	23.03.2023		Thema: Gourmet: pääsiäinen.
16	21.04.2023	30.03.2023	06.04.2023
17	28.04.2023	06.04.2023	17.04.2023
18	05.05.2023	14.04.2023	21.04.2023
19	12.05.2023	21.04.2023	28.04.2023
20	19.05.2023	27.04.2023	05.05.2023
21	26.05.2023	05.05.2023	12.05.2023
22	02.06.2023	12.05.2023	22.05.2023
23	09.06.2023	22.05.2023	29.05.2023
24	16.06.2023	29.05.2023	05.06.2023
25 - 26	21.06.2023	01.06.2023	08.06.2023		Thema: Gourmet: juhannus.
27	07.07.2023	16.06.2023	26.06.2023
28	14.07.2023	26.06.2023	03.07.2023
29	21.07.2023	03.07.2023	10.07.2023
30	28.07.2023	10.07.2023	17.07.2023
31	04.08.2023	17.07.2023	24.07.2023
32	11.08.2023	24.07.2023	31.07.2023
33	18.08.2023	31.07.2023	07.08.2023
34	25.08.2023	07.08.2023	14.08.2023
35	01.09.2023	14.08.2023	21.08.2023
36	08.09.2023	21.08.2023	28.08.2023
37	15.09.2023	28.08.2023	04.09.2023
38	22.09.2023	04.09.2023	11.09.2023
39	29.09.2023	11.09.2023	18.09.2023
40	06.10.2023	18.09.2023	25.09.2023
41	13.10.2023	25.09.2023	02.10.2023
42	20.10.2023	02.10.2023	09.10.2023
43	27.10.2023	09.10.2023	16.10.2023		Thema: Syksyn kirjatarjontaa Helsingin kirjamessujen aikaan.
44	03.11.2023	16.10.2023	23.10.2023
45	10.11.2023	23.10.2023	30.10.2023
46	17.11.2023	30.10.2023	06.11.2023
47	24.11.2023	06.10.2023	13.11.2023
48	01.12.2023	13.11.2023	20.11.2023		Thema: Kooste vuoden parhaista kirjoista.
49	08.12.2023	17.11.2023	24.11.2023
50	15.12.2023	24.11.2023	01.12.2023
51 - 52	20.12.2023	29.11.2023	07.12.2023		Thema: Gourmet: joulu.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 280 mm

4-colour price 12030 €

2/1

Position: 1. Spread

Size including margin: 420 x 280 mm

4-colour price 13240 €

1/1

Position: Not specified

Size including margin: 210 x 280 mm

4-colour price 6680 €

1/1

Position: 2. Cover

Size including margin: 210 x 280 mm

4-colour price 7350 €

1/1

Position: 3. Cover

Size including margin: 210 x 280 mm

4-colour price 7350 €

Takakansi

Position: Back cover

Size including margin: 210 x 250 mm

4-colour price 7350 €

1/2

Position: Not specified

Size including margin: 102 x 280 mm

4-colour price 4530 €

1/2

Position: Not specified

Size including margin: 210 x 136 mm

4-colour price 4530 €

1/4

Position: Not specified

Size including margin: 52 x 280 mm

4-colour price 3350 €

1/4

Position: Not specified

Size including margin: 210 x 68 mm

4-colour price 3350 €

1/4

Position: Not specified

Size including margin: 102 x 138 mm

4-colour price 3350 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	210 x 280 mm
Printing area mm	210 x 280 mm
Bleed mm	5 mm
Column width	45 mm
Printing process	Offset
Binding	Saddle-stitching

Printing house

Printer	PunaMusta Oy , Tampere

Technical info / material

Ad material delivery	Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data	yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 293 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Suomen Kuvalehti Readers %	Suomen Kuvalehti Amount of readers
Readership (KMT 2023)	293 000
Total reach	337 000
Sex	Women	51	49	143 570
Sex	Men	49	51	149 430

Native language	Finnish	95	98	287 140
Native language	Swedish	5	2	5 860

Age	15-24 y	13	2	5 860
	25-34 y	14	4	11 720
	35-44 y	14	6	17 580
	45-54 y	14	11	32 230
	55-64 y	16	15	43 950
	65+ y	29	63	184 590

Gender + age	Female 15-29 years	10	2	5 860
	Female 30-49 years	14	5	14 650
	Female 50+ years	28	42	123 060
	Male 15-29 years	10	2	5 860
	Male 30-49 years	14	8	23 440
	Male 50+ years	24	41	120 130

Household position	Lives at home with parents	7	1	2 930
	Lives alone	28	27	79 110
	Lives with spouse	37	53	155 290
	Lives with spouse and children	24	15	43 950
	Single parent	2	2	5 860
	Other	3	2	5 860

Grandchildren under 18 years of age	Yes	21	37	108 410
	No	38	51	149 430
	No answer (under 45 year olds)	41	12	35 160

Profession	Top Management	4	4	11 720
	white-collar worker, higher-level	16	15	43 950
	White-collar worker	12	5	14 650
	Worker	10	3	8 790
	Farmer	1	1	2 930
	Other entrepreneur	3	2	5 860
	Pensioner	31	62	181 660
	Student, pupil	11	2	5 860
	Homewife, home dad	0	0	0
	Unemployed	2	1	2 930
	Other	6	4	11 720
	No answer	3	2	5 860

Education	Elementary school	5	3	8 790
	Secondary school	7	5	14 650
	Vocational	28	18	52 740
	High school	14	10	29 300
	University of Applied Sciences	19	14	41 020
	University	27	49	143 570
	Something else	2	1	2 930

Size of the household	1 pers	28	28	82 040
	2 pers	38	55	161 150
	3 pers	14	9	26 370
	4 pers	12	5	14 650
	5+ pers	7	3	8 790

Household income (gross)	Below 20 000 € /y	11	6	17 580
	20 000 - 35 000 € /y	19	16	46 880
	35 001 - 50 000 € /y	20	20	58 600
	50 001 - 85 000 € /y	22	27	79 110
	85 001 - 100 000 € /y	7	10	29 300
	Over 100 000 € /y	9	14	41 020
	Don't want to tell	5	5	14 650
	Can't say / No answer	7	2	5 860

Decision-maker in grocery purchases	Yes	93	94	275 420
	Don't know	7	6	17 580
	Can not say	1	0	0

Housing	Apartment	32	31	90 830
	Row house or semi-detached house	15	15	43 950
	Detached house	47	49	143 570
	Farm	4	4	11 720
	Something else	1	0	0
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	88	257 840
	Rented residence	20	8	23 440
	Right of residence apartment	2	2	5 860
	Something else	1	1	2 930
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	52	152 360
	No	59	47	137 710
	Can not say	1	1	2 930

Using AdBlocker or similar application	Yes	19	10	29 300
	No	76	84	246 120
	Can not say	5	6	17 580

Number of cars in household	One car	45	51	149 430
	Two cars	32	33	96 690
	Three or more cars	10	5	14 650
	No car	14	10	29 300

PUUTTUU	PUUTTUU	22	31	90 830
	PUUTTUU	67	57	167 010
	PUUTTUU	4	2	5 860
	PUUTTUU	8	10	29 300
	PUUTTUU	2	1	2 930
	PUUTTUU	8	9	26 370
	PUUTTUU	5	6	17 580

Advertising ban at the door / mailbox	Yes	24	17	49 810
	No	76	83	243 190
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	33	96 690
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	2 930
	Retired	31	62	181 660
	Unemployed / laid off	2	1	2 930
	Schoolboy or student	11	2	5 860
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	2 930
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	18	52 740
	No	25	14	41 020
	Can't say / No answer	50	67	196 310

Health services used in the household	Public health services	85	89	260 770
	Employer - funded health care services	49	32	93 760
	Private, self-funded healthcare services	39	54	158 220
	Private health insurance services	22	14	41 020
	No health care	1	0	0
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	23	67 390
	Turku or Tampere	8	8	23 440
	Oulu	4	4	11 720
	70 000 - 150 000 inhabitants town	13	14	41 020
	Urban municipality	27	25	73 250
	Conurbation	16	15	43 950
	Countryside	13	11	32 230

Pets in household	Cat	17	11	32 230
	Dog	26	20	58 600
	Some other pet	5	3	8 790
	No pets	59	70	205 100

Family with kids	Yes	32	15	43 950
Family with kids	No	68	85	249 050

Use of glasses or contact lenses	Yes	67	82	240 260
Use of glasses or contact lenses	No	33	18	52 740
How often different content is read
The frequency of reading: Print magazines	Daily	15	34	99 620
	5-6 days a week	4	8	23 440
	1-4 days a week	26	42	123 060
	Monthly	24	12	35 160
	Rarely	23	4	11 720
	Never	7	1	2 930
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	21	61 530
	5-6 days a week	5	5	14 650
	1-4 days a week	19	20	58 600
	Monthly	15	14	41 020
	Rarely	24	22	64 460
	Never	14	17	49 810
	Can not say	1	1	2 930

The frequency of reading: Print newspapers or afternoon papers	Daily	30	62	181 660
	5-6 days a week	4	6	17 580
	1-4 days a week	23	16	46 880
	Monthly	13	6	17 580
	Rarely	21	8	23 440
	Never	7	2	5 860
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	55	161 150
	5-6 days a week	9	7	20 510
	1-4 days a week	16	15	43 950
	Monthly	6	4	11 720
	Rarely	9	8	23 440
	Never	6	10	29 300
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	7	20 510
	5-6 days a week	4	5	14 650
	1-4 days a week	44	51	149 430
	Monthly	17	16	46 880
	Rarely	20	15	43 950
	Never	9	5	14 650
	Can not say	1	0	0

The frequency of watching: Free online TV services	Daily	15	18	52 740
	5-6 days a week	9	12	35 160
	1-4 days a week	30	32	93 760
	Monthly	23	20	58 600
	Rarely	15	10	29 300
	Never	7	8	23 440
	Can not say	1	0	0

The frequency of watching: Pay TV and streaming services	Daily	16	12	35 160
	5-6 days a week	10	7	20 510
	1-4 days a week	22	19	55 670
	Monthly	10	7	20 510
	Rarely	11	10	29 300
	Never	31	46	134 780
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	70	205 100
	5-6 days a week	9	8	23 440
	1-4 days a week	19	11	32 230
	Monthly	11	5	14 650
	Rarely	12	4	11 720
	Never	3	1	2 930
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	46	134 780
	5-6 days a week	12	13	38 090
	1-4 days a week	22	20	58 600
	Monthly	11	7	20 510
	Rarely	12	7	20 510
	Never	7	6	17 580
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	37	108 410
	5-6 days a week	7	6	17 580
	1-4 days a week	16	20	58 600
	Monthly	13	11	32 230
	Rarely	26	16	46 880
	Never	16	9	26 370
	Can not say	1	1	2 930

The frequency of listening: Programs of commercial radio channels	Daily	16	12	35 160
	5-6 days a week	10	7	20 510
	1-4 days a week	21	21	61 530
	Monthly	14	14	41 020
	Rarely	21	22	64 460
	Never	16	23	67 390
	Can not say	1	2	5 860

The frequency of listening: Podcasts	Daily	4	2	5 860
	5-6 days a week	3	3	8 790
	1-4 days a week	9	6	17 580
	Monthly	13	10	29 300
	Rarely	28	26	76 180
	Never	41	51	149 430
	Can not say	2	3	8 790

User frequency and following: Social media	Daily	57	44	128 920
	5-6 days a week	7	8	23 440
	1-4 days a week	8	10	29 300
	Monthly	3	3	8 790
	Rarely	6	6	17 580
	Never	19	29	84 970
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	5	14 650
	5-6 days a week	5	2	5 860
	1-4 days a week	11	9	26 370
	Monthly	8	5	14 650
	Rarely	22	21	61 530
	Never	40	58	169 940
	Can not say	1	1	2 930

User frequency: Instant messaging	Daily	68	55	161 150
	5-6 days a week	9	10	29 300
	1-4 days a week	10	13	38 090
	Monthly	3	3	8 790
	Rarely	3	4	11 720
	Never	8	14	41 020
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	81	237 330
	No	41	19	55 670
	Can not say	1	0	0

I tend to buy tabloids	Yes	8	14	41 020
	No	90	84	246 120
	Can not say	2	2	5 860

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	68	199 240
	No	52	31	90 830
	Can not say	2	1	2 930

I tend to buy single copy magazines	Yes	17	21	61 530
	No	81	77	225 610
	Can not say	2	2	5 860

PUUTTUU	PUUTTUU	13	13	38 090
	PUUTTUU	5	3	8 790
	PUUTTUU	7	10	29 300
	PUUTTUU	15	21	61 530
	PUUTTUU	8	10	29 300
	PUUTTUU	7	4	11 720
	PUUTTUU	10	12	35 160
	PUUTTUU	6	3	8 790
	PUUTTUU	9	7	20 510
	PUUTTUU	9	8	23 440
	PUUTTUU	4	3	8 790
	PUUTTUU	5	4	11 720
	PUUTTUU	13	14	41 020
	PUUTTUU	8	6	17 580
	PUUTTUU	13	13	38 090
	PUUTTUU	7	5	14 650
	PUUTTUU	8	7	20 510
	PUUTTUU	3	3	8 790
	PUUTTUU	56	57	167 010
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	47	137 710
	PUUTTUU	40	52	152 360
	PUUTTUU	2	2	5 860

PUUTTUU	PUUTTUU	87	92	269 560
	PUUTTUU	11	8	23 440
	PUUTTUU	1	1	2 930

PUUTTUU	PUUTTUU	73	79	231 470
	PUUTTUU	25	19	55 670
	PUUTTUU	2	2	5 860

PUUTTUU	PUUTTUU	81	88	257 840
	PUUTTUU	18	12	35 160
	PUUTTUU	2	1	2 930

PUUTTUU	PUUTTUU	57	50	146 500
	PUUTTUU	41	49	143 570
	PUUTTUU	1	1	2 930

PUUTTUU	PUUTTUU	30	29	84 970
	PUUTTUU	63	64	187 520
	PUUTTUU	7	7	20 510

PUUTTUU	PUUTTUU	84	90	263 700
	PUUTTUU	15	9	26 370
	PUUTTUU	1	1	2 930

PUUTTUU	PUUTTUU	41	42	123 060
	PUUTTUU	57	55	161 150
	PUUTTUU	2	2	5 860

PUUTTUU	PUUTTUU	86	84	246 120
	PUUTTUU	14	14	41 020
	PUUTTUU	1	1	2 930

PUUTTUU	PUUTTUU	30	24	70 320
	PUUTTUU	65	72	210 960
	PUUTTUU	5	4	11 720

PUUTTUU	PUUTTUU	39	41	120 130
	PUUTTUU	60	57	167 010
	PUUTTUU	1	1	2 930

PUUTTUU	PUUTTUU	67	71	208 030
	PUUTTUU	30	26	76 180
	PUUTTUU	3	3	8 790

PUUTTUU	PUUTTUU	67	72	210 960
	PUUTTUU	31	26	76 180
	PUUTTUU	3	2	5 860

PUUTTUU	PUUTTUU	67	65	190 450
	PUUTTUU	30	33	96 690
	PUUTTUU	2	3	8 790

Suomen Kuvalehti magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Suomen Kuvalehti Readers %	Suomen Kuvalehti Amount of readers
Attitude towards advertising: Newspapers	Positive	77	80	234 400
	Can not say	4	3	8 790
	Negative	18	16	46 880

Attitude towards advertising: Magazines	Positive	77	79	231 470
	Can not say	5	3	8 790
	Negative	19	19	55 670

Attitude towards advertising: Free and local newspapers	Positive	82	85	249 050
	Can not say	5	5	14 650
	Negative	13	10	29 300

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	50	146 500
	Can not say	8	13	38 090
	Negative	37	37	108 410

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	32	93 760
	Can not say	12	22	64 460
	Negative	47	46	134 780

Attitude towards advertising: Blogs	Positive	30	22	64 460
	Can not say	27	36	105 480
	Negative	41	42	123 060

Attitude towards advertising: Newsletters to email	Positive	19	15	43 950
	Can not say	2	3	8 790
	Negative	79	82	240 260

Attitude towards advertising: Other websites	Positive	43	35	102 550
	Can not say	10	13	38 090
	Negative	46	51	149 430

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	53	155 290
	Can not say	3	3	8 790
	Negative	40	43	125 990

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	33	96 690
	Can not say	6	8	23 440
	Negative	53	58	169 940

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	71	208 030
	Can not say	4	4	11 720
	Negative	28	25	73 250

Attitude towards advertising: Out-of-home advertising	Positive	66	62	181 660
	Can not say	6	7	20 510
	Negative	29	31	90 830

Suomen Kuvalehti magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Suomen Kuvalehti Readers %	Suomen Kuvalehti Amount of readers
I relax and get inspired by magazines	Agree	77	85	249 050
	Disagree	15	11	32 230
	Can not say	7	4	11 720

I experience pampering moments with magazines	Agree	50	52	152 360
	Disagree	39	39	114 270
	Can not say	10	9	26 370

A professional magazine keeps me up to date on professional matters	Agree	70	76	222 680
	Disagree	17	13	38 090
	Can not say	12	12	35 160

The industry specialty magazine provides information on my hobbies and interests	Agree	81	85	249 050
	Disagree	10	9	26 370
	Can not say	9	6	17 580

Finnish magazines offer reliable comparisons and tests	Agree	68	75	219 750
	Disagree	18	14	41 020
	Can not say	14	12	35 160

Finnish magazines offer reliable product recommendations	Agree	64	66	193 380
	Disagree	21	20	58 600
	Can not say	15	13	38 090

Finnish magazines are of high quality	Agree	81	87	254 910
	Disagree	12	8	23 440
	Can not say	7	4	11 720

I follow important magazines on social media	Agree	32	26	76 180
	Disagree	60	67	196 310
	Can not say	8	7	20 510

I read important magazines from cover to cover	Agree	52	63	184 590
	Disagree	43	34	99 620
	Can not say	5	3	8 790

Ads are part of the content of the magazine	Agree	64	69	202 170
	Disagree	31	28	82 040
	Can not say	5	3	8 790

Ads in magazines make new things familiar	Agree	67	68	199 240
	Disagree	28	29	84 970
	Can not say	6	4	11 720

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	51	149 430
	Disagree	42	44	128 920
	Can not say	6	4	11 720

I have purchased products based on the ad in magazine	Agree	46	44	128 920
	Disagree	49	50	146 500
	Can not say	6	5	14 650

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	58	169 940
	Disagree	35	39	114 270
	Can not say	4	3	8 790

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	35	102 550
	Disagree	55	60	175 800
	Can not say	6	5	14 650

I rely on product recommendations from bloggers and tubers	Agree	21	9	26 370
	Disagree	66	73	213 890
	Can not say	14	17	49 810

Suomen Kuvalehti magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Suomen Kuvalehti Readers %	Suomen Kuvalehti Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	19	55 670
	Newspapers	14	22	64 460
	Magazine websites	7	8	23 440
	Newspaper websites	7	8	23 440
	Blogs	2	1	2 930
	Social media	12	6	17 580
	Other websites	42	37	108 410
	Television	10	9	26 370
	Radio	1	1	2 930
	Direct mail	10	13	38 090
	None of the above	40	38	111 340

Information sources, consumer electronics and information technology	Print magazines	15	23	67 390
	Newspapers	19	32	93 760
	Magazine websites	10	11	32 230
	Newspaper websites	9	11	32 230
	Blogs	5	3	8 790
	Social media	23	12	35 160
	Other websites	50	45	131 850
	Television	17	17	49 810
	Radio	3	3	8 790
	Direct mail	36	42	123 060
	None of the above	16	16	46 880

Information sources, beauty care and cosmetics	Print magazines	18	25	73 250
	Newspapers	8	14	41 020
	Magazine websites	9	9	26 370
	Newspaper websites	5	6	17 580
	Blogs	8	3	8 790
	Social media	25	12	35 160
	Other websites	16	11	32 230
	Television	12	14	41 020
	Radio	2	1	2 930
	Direct mail	16	18	52 740
	None of the above	47	48	140 640

Information sources, travel	Print magazines	17	27	79 110
	Newspapers	15	26	76 180
	Magazine websites	10	11	32 230
	Newspaper websites	9	10	29 300
	Blogs	10	6	17 580
	Social media	31	19	55 670
	Other websites	48	46	134 780
	Television	16	17	49 810
	Radio	3	2	5 860
	Direct mail	10	13	38 090
	None of the above	29	29	84 970

Information sources, style and fashion	Print magazines	24	34	99 620
	Newspapers	14	24	70 320
	Magazine websites	12	12	35 160
	Newspaper websites	7	9	26 370
	Blogs	9	4	11 720
	Social media	32	16	46 880
	Other websites	34	28	82 040
	Television	17	15	43 950
	Radio	1	1	2 930
	Direct mail	25	28	82 040
	None of the above	30	32	93 760

Information sources, building and renovating	Print magazines	20	29	84 970
	Newspapers	16	27	79 110
	Magazine websites	9	11	32 230
	Newspaper websites	7	8	23 440
	Blogs	6	3	8 790
	Social media	20	11	32 230
	Other websites	33	31	90 830
	Television	18	19	55 670
	Radio	2	2	5 860
	Direct mail	28	33	96 690
	None of the above	32	29	84 970

Information sources, food, cooking and baking	Print magazines	37	50	146 500
	Newspapers	28	46	134 780
	Magazine websites	20	18	52 740
	Newspaper websites	17	18	52 740
	Blogs	14	8	23 440
	Social media	38	22	64 460
	Other websites	34	28	82 040
	Television	28	32	93 760
	Radio	6	5	14 650
	Direct mail	26	34	99 620
	None of the above	13	12	35 160

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	9	26 370
	Newspapers	12	22	64 460
	Magazine websites	3	4	11 720
	Newspaper websites	5	7	20 510
	Blogs	1	1	2 930
	Social media	10	6	17 580
	Other websites	24	22	64 460
	Television	11	11	32 230
	Radio	2	1	2 930
	Direct mail	17	22	64 460
	None of the above	52	47	137 710

Information sources, decorating and furniture purchases	Print magazines	24	33	96 690
	Newspapers	16	26	76 180
	Magazine websites	11	11	32 230
	Newspaper websites	7	8	23 440
	Blogs	8	3	8 790
	Social media	26	12	35 160
	Other websites	31	25	73 250
	Television	18	17	49 810
	Radio	1	1	2 930
	Direct mail	30	33	96 690
	None of the above	27	28	82 040

Information sources, saving and investing	Print magazines	9	14	41 020
	Newspapers	10	17	49 810
	Magazine websites	6	7	20 510
	Newspaper websites	9	10	29 300
	Blogs	6	3	8 790
	Social media	16	8	23 440
	Other websites	30	25	73 250
	Television	6	7	20 510
	Radio	3	3	8 790
	Direct mail	3	3	8 790
	None of the above	49	52	152 360

Information sources, health and wellbeing products / services	Print magazines	14	22	64 460
	Newspapers	15	24	70 320
	Magazine websites	7	8	23 440
	Newspaper websites	6	8	23 440
	Blogs	5	3	8 790
	Social media	21	14	41 020
	Other websites	37	32	93 760
	Television	12	12	35 160
	Radio	2	2	5 860
	Direct mail	17	20	58 600
	None of the above	38	36	105 480

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	17	49 810
	Newspapers	19	32	93 760
	Magazine websites	7	7	20 510
	Newspaper websites	8	10	29 300
	Blogs	5	2	5 860
	Social media	22	13	38 090
	Other websites	41	34	99 620
	Television	13	12	35 160
	Radio	1	1	2 930
	Direct mail	31	33	96 690
	None of the above	29	31	90 830

Suomen Kuvalehti magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Suomen Kuvalehti Readers %	Suomen Kuvalehti Amount of readers
PUUTTUU	Cars, motor vehicles	26	21	61 530
	Well-being and health	53	54	158 220
	Charity work	14	16	46 880
	Self development	32	27	79 110
	PUUTTUU	15	13	38 090
	PUUTTUU	17	16	46 880
	PUUTTUU	16	8	23 440
	PUUTTUU	27	47	137 710
	PUUTTUU	55	72	210 960
	PUUTTUU	34	27	79 110
	PUUTTUU	32	52	152 360
	PUUTTUU	26	19	55 670
	PUUTTUU	53	61	178 730
	PUUTTUU	10	8	23 440
	PUUTTUU	22	16	46 880
	PUUTTUU	35	37	108 410
	PUUTTUU	30	24	70 320
	PUUTTUU	56	62	181 660
	PUUTTUU	16	7	20 510
	PUUTTUU	40	67	196 310
	PUUTTUU	33	40	117 200
	PUUTTUU	39	35	102 550
	PUUTTUU	40	42	123 060
	PUUTTUU	40	37	108 410
	PUUTTUU	23	22	64 460
	PUUTTUU	31	29	84 970
	PUUTTUU	36	43	125 990
	PUUTTUU	36	30	87 900
	PUUTTUU	46	41	120 130
	PUUTTUU	11	10	29 300
	PUUTTUU	23	20	58 600
	PUUTTUU	33	44	128 920
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	35	102 550
	Repair and construction products	40	44	128 920
	Domestic appliances	39	45	131 850
	Electronics or IT products	50	49	143 570
	Cars	18	15	43 950
	Clothing and footwear	82	83	243 190
	Eyeglasses, contact lenses or sunglasses	35	41	120 130
	Sports clothing, footwear or equipment	60	56	164 080
	Saving or investing products or services	26	28	82 040
	Cosmetics and beauty products	45	43	125 990
	Mobile phones	31	31	90 830
	Travels	37	42	123 060
	Products and services for health and well-being	58	63	184 590
	None of the above	2	1	2 930

Intentions to purchase within 12 months	Furniture and furnishings	29	22	64 460
	Repair and construction products	36	38	111 340
	Domestic appliances	20	21	61 530
	Electronics or IT products	28	22	64 460
	Cars	14	13	38 090
	Clothing and footwear	65	62	181 660
	Eyeglasses, contact lenses or sunglasses	27	32	93 760
	Sports clothing, footwear or equipment	43	39	114 270
	Saving or investing products or services	22	24	70 320
	Cosmetics and beauty products	36	30	87 900
	Mobile phones	16	14	41 020
	Travels	41	46	134 780
	Products and services for health and well-being	46	49	143 570
	None of the above	7	6	17 580

Planned acquisitions in the househould over the next 2 years	Building a house	3	1	2 930
	Buying an apartment	11	8	23 440
	Home renovation	29	29	84 970
	Buying a car	25	23	67 390
	Buying a boat	3	3	8 790
	None of these	50	52	152 360

Will consider switching over the next 12 months	Bank	7	6	17 580
	Insurance company	10	8	23 440
	electric company	18	19	55 670
	Internet Connection	8	8	23 440
	Phone-subscription	12	14	41 020
	None of the above	47	52	152 360
	Can not say	19	16	46 880

Use of extra money	Magazines, books, movies	17	22	64 460
	Eating, drinking, partying in a restaurant	32	27	79 110
	Exercises and sports equipment	26	23	67 390
	Cultural events (eg. concerts, theater, festivals)	33	39	114 270
	Renovation, interior design	25	27	79 110
	Health services and personal well-being	21	24	70 320
	Travel	40	46	134 780
	Consumer electronics and IT equipment, mobile phones	16	11	32 230
	Clothes, shoes and bags	23	16	46 880
	Home services (cleaning and other housekeeping services)	6	12	35 160
	Car, boat, motorcycle	13	12	35 160
	Cosmetics and beauty care	10	7	20 510
	Saving, investing	46	49	143 570
	Other	8	9	26 370
	There is no extra money left after mandatory expenses	8	5	14 650
	Can not say	3	3	8 790
Planning on buying/doing in the next 12 months

Suomen Kuvalehti magazine's reader profile / Source NRS 2023

Suomen Kuvalehti

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Readers: 293 000 / KMT 2023 Download magazine graphs (PDF)

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