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Suomen Luonto

Suomen Luonto
“Nature of Finland” is Finland’s largest nature magazine.

The magazine is published by The Finnish Association for Nature Conservation. The editor in chief is Mr. Heikki Vasamies.

Suomen Luonto deals with current topics in nature and environment and delivers both news and in-depth articles about Finnish nature.

The magazine has ten issues per year. It has a circulation of over 26 000 and 131 000 readers. Suomen Luonto was established in 1941.

Magazine's website: http://www.suomenluonto.fi/lehti/ Follow us :

You're looking at rate card for the year 2021 The information for 2022 has not been updated yet.

Advertisement sales

Advertisement sales Saarsalo Oy
Phone 03 212 5225
Fax 03 222 0609
Email info@saarsalo.fi
Contact person Timo Lepistö
044-534 9878
044-534 9878
timo.lepisto@saarsalo.fi
Www https://suomenluonto.fi/mediatiedot/

Contact info

Publisher Suomen luonnonsuojeluliitto ry
Visiting address Itälahdenkatu 22 b
00210 Helsinki
Phone 050 4522347
Magazine's email suomenluonto@sll.fi
Toimituspäällikkö Antti Halkka
Myynti- ja markkinointivastaava Elina Juva
Päätoimittaja Heikki Vasamies

Circulation or copies

Copies 27000
Issues per year 10

Readership

Readership 158 000
Total reach 196 000
How many times read 2.6
Minutes of reading 59 min
Sources NRS 2021

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 21.01.2021 04.01.2021 05.01.2021 Thema: Start of the 80-year celebrations of the magazine, natures history
2 18.02.2021 21.01.2021 01.02.2021 Thema: Nature photography
3 25.03.2021 25.02.2021 08.03.2021 Thema: Hiking in the spring, nature as a bobby, birds
4 06.05.2021 01.04.2021 19.04.2021 Thema: ecological home and garden
5 10.06.2021 12.05.2021 24.05.2021 Thema: 80 years celebration issue
6 19.08.2021 22.07.2021 02.08.2021 Thema: Hiking in the fall, forest mushrooms
7 16.09.2021 19.08.2021 30.08.2021 Thema: Wellbeing from nature
8 14.10.2021 16.09.2021 27.09.2021 Thema: Ecological habits
9 11.11.2021 14.10.2021 25.10.2021 Thema: Science, nature literature
10 09.12.2021 11.11.2021 22.11.2021 Thema: Hiking in the winter

Advertisement rates

2/1

Position: Not specified

Size including margin: 440 x 297 mm

4-colour price 4400 €

1/1

Position: Not specified

Size including margin: 220x297 mm

4-colour price 2375 €

takakansi

Position: Back cover

Size including margin: 220x267 mm

4-colour price 3200 €

1/2

Position: Not specified

Size excluding margin: 90x270 mm

4-colour price 1650 €

1/2

Position: Not specified

Size excluding margin: 195x133 mm

4-colour price 1650 €

1/4

Position: Not specified

Size excluding margin: 90x133 mm

4-colour price 825 €

1/8

Position: Not specified

Size excluding margin: 90x65 mm

4-colour price 450 €

43x50

Position: Not specified

4-colour price 125 €

Info about inserts

Technical data

Size mm 220 x 297 mm
Printing area mm 220x297 mm
Bleed mm 5 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery
Technical data Ilmoitusaineisto: Valmis PDF-muoto. Kirjasintiedostojen tulee sisältyä pdf-tiedostoihin tai tekstit on konvertoitava vektorigrafiikaksi. Kuvien resoluutio 300 dpi. Värimäärittelyt on tehtävä CMYK-muotoisina. Aineiston toimitus sähköpostiosoitteeseen ilmoitukset@sll.fi. Väriprofiili: ISOcoated_v2_300_eci.icc

Readers: 158 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Suomen Luonto
Readers %
Suomen Luonto
Amount of readers
SexWomen515485 320
Men494672 680
Age15-24 y1357 900
25-34 y1469 480
35-44 y141117 380
45-54 y141523 700
55-64 y161726 860
65+ y294672 680
Gender + ageFemale 15-29 years1046 320
Female 30-49 years141218 960
Female 50+ years283860 040
Male 15-29 years1046 320
Male 30-49 years14914 220
Male 50+ years243352 140
Household positionLives at home with parents734 740
Lives alone272641 080
Lives with spouse374469 520
Lives with spouse and children232336 340
Single parent211 580
Other323 160
ProfessionTop Management434 740
white-collar worker, higher-level151726 860
White-collar worker13812 640
Worker1069 480
Farmer111 580
Other entrepreneur334 740
Pensioner314875 840
Student, pupil1257 900
Homewife, home dad100
Unemployed334 740
Other446 320
No answer311 580
EducationElementary school669 480
Secondary school7711 060
Vocational292234 760
High school131015 800
University of Applied Sciences181523 700
University253860 040
Something else223 160
Size of the household1 pers282742 660
2 pers394672 680
3 pers141117 380
4 pers121015 800
5+ pers757 900
Household income (gross)Below 20 000 € /y13914 220
20 000 - 35 000 € /y212234 760
35 001 - 50 000 € /y202133 180
50 001 - 85 000 € /y212539 500
85 001 - 100 000 € /y669 480
Over 100 000 € /y6711 060
Don't want to tell669 480
Can't say / No answer746 320
Decision-maker in grocery purchasesYes9493146 940
Don't know6711 060
Can not say100
HousingApartment343148 980
Row house or semi-detached house171828 440
Detached house444672 680
Farm446 320
Something else111 580
Can not say000
Ownership of housingOwner-occupied residence7482129 560
Rented residence221523 700
Right of residence apartment234 740
Something else111 580
Can not say100
Cottage or holiday home in regular useYes414875 840
No585180 580
Can not say111 580
Number of cars in householdOne car465282 160
Two cars302945 820
Three or more cars10914 220
No car141117 380
Advertising ban at the door / mailboxYes241930 020
No7681127 980
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer504266 360
Temporarily absent (= time off from work, care or study, maternity leave)100
Retired314875 840
Unemployed / laid off334 740
Schoolboy or student1257 900
Housewife or father100
In the military or performing civilian service000
Other111 580
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232234 760
No251930 020
Can't say / No answer515993 220
Health services used in the householdPublic health services8587137 460
Employer - funded health care services494266 360
Private, self-funded healthcare services384875 840
Private health insurance services211930 020
No health care111 580
Can not say100
Type of municipality (7 class)Greater Helsinki191930 020
Turku or Tampere8711 060
Oulu446 320
70 000 - 150 000 inhabitants town13914 220
Urban municipality273047 400
Conurbation161828 440
Countryside131218 960
Pets in householdCat171422 120
Dog262437 920
Some other pet546 320
No pets6065102 700
Family with kidsYes312539 500
No6975118 500
Use of glasses or contact lensesYes6880126 400
No322031 600
How often different content is read
The frequency of reading: Print magazinesDaily152945 820
5-6 days a week457 900
1-4 days a week283860 040
Monthly251930 020
Rarely21812 640
Never511 580
Can not say000
The frequency of reading: Magazine content in digital formatDaily201930 020
5-6 days a week557 900
1-4 days a week192133 180
Monthly161625 280
Rarely252844 240
Never131218 960
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily345891 640
5-6 days a week546 320
1-4 days a week232031 600
Monthly14812 640
Rarely19914 220
Never511 580
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily535282 160
5-6 days a week10812 640
1-4 days a week171726 860
Monthly6711 060
Rarely91015 800
Never5711 060
Can not say000
The frequency of reading: Free and free delivery newspapersDaily6711 060
5-6 days a week569 480
1-4 days a week425079 000
Monthly181523 700
Rarely201828 440
Never834 740
Can not say111 580
The frequency of watching: Free online TV servicesDaily171828 440
5-6 days a week101218 960
1-4 days a week313148 980
Monthly201726 860
Rarely151523 700
Never669 480
Can not say111 580
The frequency of watching: Pay TV and streaming servicesDaily151117 380
5-6 days a week10711 060
1-4 days a week191625 280
Monthly9812 640
Rarely111117 380
Never354571 100
Can not say111 580
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily486399 540
5-6 days a week101117 380
1-4 days a week191320 540
Monthly1157 900
Rarely1057 900
Never323 160
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily384672 680
5-6 days a week131523 700
1-4 days a week232031 600
Monthly957 900
Rarely10711 060
Never769 480
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily243148 980
5-6 days a week71015 800
1-4 days a week172031 600
Monthly111117 380
Rarely262031 600
Never14711 060
Can not say111 580
The frequency of listening: Programs of commercial radio channelsDaily181422 120
5-6 days a week101015 800
1-4 days a week232031 600
Monthly131320 540
Rarely202437 920
Never161930 020
Can not say111 580
The frequency of listening: PodcastsDaily323 160
5-6 days a week211 580
1-4 days a week957 900
Monthly121015 800
Rarely262641 080
Never445282 160
Can not say457 900
User frequency and following: Social mediaDaily564672 680
5-6 days a week6812 640
1-4 days a week91117 380
Monthly346 320
Rarely569 480
Never192539 500
Can not say011 580
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1169 480
5-6 days a week534 740
1-4 days a week11812 640
Monthly8711 060
Rarely242742 660
Never404875 840
Can not say111 580
User frequency: Instant messaging Daily645282 160
5-6 days a week101320 540
1-4 days a week101117 380
Monthly469 480
Rarely334 740
Never91523 700
Can not say111 580
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5977121 660
No402234 760
Can not say100
I tend to buy tabloidsYes91422 120
No8984132 720
Can not say123 160
A paid Finnish magazine is subscribed to my household (print or digital)Yes5065102 700
No493555 300
Can not say211 580
I tend to buy single copy magazinesYes182336 340
No8075118 500
Can not say223 160

Suomen Luonto magazine's reader profile / Source NRS 2021

Terms of delivery

1. Maksuehdot:
14 vrk netto

4. Alennukset:
Mainostoimistoalennus 15%. Määräalennukset sopimuksen mukaan.

5. Reklamaatiot:
14 vrk kuluessa lehden ilmestymisestä kirjallisesti.

6. Ilmoituksen peruuttaminen:
Viimeistään varauspäivänä. Määräajan jälkeen tehdyistä peruutuksista veloitetaan 50 % ilmoitushinnasta.

7. Lehden vastuu ilmoituksesta:
Vastuu virheistä tai ilmoituksen poisjäämisestä rajoittuu ilmoitushinnan palauttamiseen.

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.