Finnish Magazine Rate Cards

Suomen Luonto

Suomen Luonto
“Nature of Finland” is Finland’s largest nature magazine.

The magazine is published by The Finnish Association for Nature Conservation. The editor in chief is Mr. Heikki Vasamies.

Suomen Luonto deals with current topics in nature and environment and delivers both news and in-depth articles about Finnish nature.

The magazine has ten issues per year. It has a circulation of over 24 000 and over 150 000 readers. Suomen Luonto was established in 1941.

Magazine's website: http://www.suomenluonto.fi Follow us :

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts
Terms of delivery

Advertisement sales

Advertisement sales	Saarsalo Oy
Phone	03 212 5225
Fax	03 222 0609
Email	info@saarsalo.fi
Contact person	Niina Tuulaskoski 041 313 1047 niina.tuulaskoski@saarsalo.fi
Www	https://suomenluonto.fi/mediatiedot/

Contact info

Publisher	Suomen luonnonsuojeluliitto ry
Visiting address	Itälahdenkatu 22 b 00210 Helsinki
Phone	050 4522347
Magazine's email	suomenluonto@sll.fi
Päätoimittaja	Heikki Vasamies
Toimituspällikkö	Antti Halkka
Myynti- ja markkinointivastaava	Elina Juva
Verkkotuottaja	Annakaisa Vänttinen
AD	Marika Eerola
Toimittaja	Riikka Kaartinen
Toimittaja	Johanna Mehtola
Toimittaja	Anna Tuominen

Circulation or copies

Copies	24000
Issues per year	10

Readership

Readership	150 000
Total reach	192 000
How many times read	2.3
Minutes of reading	75 min
Sources	KMT 2023

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
3	14.03.2024	15.02.2024	22.02.2024		Theme: Nature as a hobby, nature and wellbeing
4	11.04.2024	14.03.2024	20.03.2024		Theme: Birds, spring outdoors
5	13.05.2024	11.04.2024	18.04.2024		Theme: nearby nature, species
6	13.06.2024	16.05.2024	23.05.2024		Theme: Nature at summer cottage, summer outdoors, nature travels
7	22.08.2024	25.07.2024	01.08.2024		Theme: Harvest (mushrooms and berries)
8	26.09.2024	29.08.2024	05.09.2024		Theme: The Baltic Sea, autumn outdoors
9	07.11.2024	10.10.2024	17.10.2024		Theme: Science, forest
10	05.12.2024	07.11.2024	14.11.2024		Theme: Ecological way of living, animals and winter

Advertisement rates

2/1

Position: Not specified

Size including margin: 440 x 297 mm

4-colour price 4400 €

1/1

Position: Not specified

Size including margin: 220x297 mm

4-colour price 2375 €

takakansi

Position: Back cover

Size including margin: 220x267 mm

4-colour price 3200 €

1/2

Position: Not specified

Size including margin: 110 x 297 mm

4-colour price 1650 €

1/2

Position: Not specified

Size including margin: 220 x 148 mm

4-colour price 1650 €

1/4

Position: Not specified

Size excluding margin: 90x133 mm

4-colour price 825 €

1/8

Position: Not specified

Size excluding margin: 90x65 mm

4-colour price 450 €

43x50

Position: Not specified

Size excluding margin: 43 x 50 mm

4-colour price 125 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	220 x 297 mm
Printing area mm	220x297 mm
Bleed mm	5 mm
Printing process	Offset
Binding	Adhesive binding

Printing house

Printer	Printall AS , Tallinna

Technical info / material

Ad material delivery	ilmoitukset@sll.fi
Technical data	Ilmoitusaineisto: Valmis PDF-muoto. Kirjasintiedostojen tulee sisältyä pdf-tiedostoihin tai tekstit on konvertoitava vektorigrafiikaksi. Kuvien resoluutio 300 dpi. Värimäärittelyt on tehtävä CMYK-muotoisina. Aineiston toimitus sähköpostiosoitteeseen ilmoitukset@sll.fi. Väriprofiili: ISOcoated_v2_300_eci.icc

Readers: 150 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Suomen Luonto Readers %	Suomen Luonto Amount of readers
Readership (KMT 2023)	150 000
Total reach	192 000
Sex	Women	51	56	84 000
Sex	Men	49	44	66 000

Native language	Finnish	95	98	147 000
Native language	Swedish	5	2	3 000

Age	15-24 y	13	3	4 500
	25-34 y	14	8	12 000
	35-44 y	14	11	16 500
	45-54 y	14	13	19 500
	55-64 y	16	18	27 000
	65+ y	29	47	70 500

Gender + age	Female 15-29 years	10	4	6 000
	Female 30-49 years	14	11	16 500
	Female 50+ years	28	40	60 000
	Male 15-29 years	10	2	3 000
	Male 30-49 years	14	10	15 000
	Male 50+ years	24	32	48 000

Household position	Lives at home with parents	7	2	3 000
	Lives alone	28	28	42 000
	Lives with spouse	37	46	69 000
	Lives with spouse and children	24	18	27 000
	Single parent	2	3	4 500
	Other	3	2	3 000

Grandchildren under 18 years of age	Yes	21	28	42 000
	No	38	50	75 000
	No answer (under 45 year olds)	41	22	33 000

Profession	Top Management	4	4	6 000
	white-collar worker, higher-level	16	17	25 500
	White-collar worker	12	8	12 000
	Worker	10	6	9 000
	Farmer	1	1	1 500
	Other entrepreneur	3	3	4 500
	Pensioner	31	46	69 000
	Student, pupil	11	3	4 500
	Homewife, home dad	0	0	0
	Unemployed	2	2	3 000
	Other	6	6	9 000
	No answer	3	3	4 500

Education	Elementary school	5	5	7 500
	Secondary school	7	3	4 500
	Vocational	28	21	31 500
	High school	14	11	16 500
	University of Applied Sciences	19	17	25 500
	University	27	42	63 000
	Something else	2	2	3 000

Size of the household	1 pers	28	29	43 500
	2 pers	38	48	72 000
	3 pers	14	10	15 000
	4 pers	12	8	12 000
	5+ pers	7	5	7 500

Household income (gross)	Below 20 000 € /y	11	6	9 000
	20 000 - 35 000 € /y	19	19	28 500
	35 001 - 50 000 € /y	20	20	30 000
	50 001 - 85 000 € /y	22	25	37 500
	85 001 - 100 000 € /y	7	9	13 500
	Over 100 000 € /y	9	12	18 000
	Don't want to tell	5	7	10 500
	Can't say / No answer	7	2	3 000

Decision-maker in grocery purchases	Yes	93	94	141 000
	Don't know	7	6	9 000
	Can not say	1	1	1 500

Housing	Apartment	32	30	45 000
	Row house or semi-detached house	15	16	24 000
	Detached house	47	50	75 000
	Farm	4	4	6 000
	Something else	1	0	0
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	83	124 500
	Rented residence	20	14	21 000
	Right of residence apartment	2	2	3 000
	Something else	1	1	1 500
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	47	70 500
	No	59	51	76 500
	Can not say	1	1	1 500

Using AdBlocker or similar application	Yes	19	11	16 500
	No	76	84	126 000
	Can not say	5	6	9 000

Number of cars in household	One car	45	49	73 500
	Two cars	32	32	48 000
	Three or more cars	10	8	12 000
	No car	14	11	16 500

PUUTTUU	PUUTTUU	22	28	42 000
	PUUTTUU	67	62	93 000
	PUUTTUU	4	3	4 500
	PUUTTUU	8	10	15 000
	PUUTTUU	2	2	3 000
	PUUTTUU	8	7	10 500
	PUUTTUU	5	5	7 500

Advertising ban at the door / mailbox	Yes	24	19	28 500
	No	76	81	121 500
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	45	67 500
	Temporarily absent (= time off from work, care or study, maternity leave)	1	2	3 000
	Retired	31	46	69 000
	Unemployed / laid off	2	2	3 000
	Schoolboy or student	11	3	4 500
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	1 500
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	21	31 500
	No	25	21	31 500
	Can't say / No answer	50	58	87 000

Health services used in the household	Public health services	85	87	130 500
	Employer - funded health care services	49	41	61 500
	Private, self-funded healthcare services	39	50	75 000
	Private health insurance services	22	17	25 500
	No health care	1	0	0
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	17	25 500
	Turku or Tampere	8	10	15 000
	Oulu	4	3	4 500
	70 000 - 150 000 inhabitants town	13	12	18 000
	Urban municipality	27	30	45 000
	Conurbation	16	15	22 500
	Countryside	13	12	18 000

Pets in household	Cat	17	14	21 000
	Dog	26	26	39 000
	Some other pet	5	5	7 500
	No pets	59	61	91 500

Family with kids	Yes	32	21	31 500
Family with kids	No	68	79	118 500

Use of glasses or contact lenses	Yes	67	77	115 500
Use of glasses or contact lenses	No	33	23	34 500
How often different content is read
The frequency of reading: Print magazines	Daily	15	25	37 500
	5-6 days a week	4	8	12 000
	1-4 days a week	26	34	51 000
	Monthly	24	21	31 500
	Rarely	23	11	16 500
	Never	7	1	1 500
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	17	25 500
	5-6 days a week	5	5	7 500
	1-4 days a week	19	21	31 500
	Monthly	15	19	28 500
	Rarely	24	25	37 500
	Never	14	12	18 000
	Can not say	1	2	3 000

The frequency of reading: Print newspapers or afternoon papers	Daily	30	48	72 000
	5-6 days a week	4	7	10 500
	1-4 days a week	23	23	34 500
	Monthly	13	11	16 500
	Rarely	21	10	15 000
	Never	7	2	3 000
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	50	75 000
	5-6 days a week	9	10	15 000
	1-4 days a week	16	14	21 000
	Monthly	6	7	10 500
	Rarely	9	10	15 000
	Never	6	8	12 000
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	6	9 000
	5-6 days a week	4	5	7 500
	1-4 days a week	44	51	76 500
	Monthly	17	16	24 000
	Rarely	20	17	25 500
	Never	9	5	7 500
	Can not say	1	1	1 500

The frequency of watching: Free online TV services	Daily	15	18	27 000
	5-6 days a week	9	13	19 500
	1-4 days a week	30	26	39 000
	Monthly	23	24	36 000
	Rarely	15	12	18 000
	Never	7	7	10 500
	Can not say	1	1	1 500

The frequency of watching: Pay TV and streaming services	Daily	16	14	21 000
	5-6 days a week	10	7	10 500
	1-4 days a week	22	19	28 500
	Monthly	10	8	12 000
	Rarely	11	12	18 000
	Never	31	40	60 000
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	59	88 500
	5-6 days a week	9	10	15 000
	1-4 days a week	19	14	21 000
	Monthly	11	7	10 500
	Rarely	12	7	10 500
	Never	3	2	3 000
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	40	60 000
	5-6 days a week	12	15	22 500
	1-4 days a week	22	20	30 000
	Monthly	11	8	12 000
	Rarely	12	10	15 000
	Never	7	7	10 500
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	31	46 500
	5-6 days a week	7	7	10 500
	1-4 days a week	16	16	24 000
	Monthly	13	14	21 000
	Rarely	26	21	31 500
	Never	16	10	15 000
	Can not say	1	1	1 500

The frequency of listening: Programs of commercial radio channels	Daily	16	14	21 000
	5-6 days a week	10	9	13 500
	1-4 days a week	21	20	30 000
	Monthly	14	13	19 500
	Rarely	21	25	37 500
	Never	16	17	25 500
	Can not say	1	1	1 500

The frequency of listening: Podcasts	Daily	4	3	4 500
	5-6 days a week	3	2	3 000
	1-4 days a week	9	7	10 500
	Monthly	13	12	18 000
	Rarely	28	24	36 000
	Never	41	50	75 000
	Can not say	2	3	4 500

User frequency and following: Social media	Daily	57	52	78 000
	5-6 days a week	7	8	12 000
	1-4 days a week	8	9	13 500
	Monthly	3	3	4 500
	Rarely	6	8	12 000
	Never	19	20	30 000
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	6	9 000
	5-6 days a week	5	3	4 500
	1-4 days a week	11	7	10 500
	Monthly	8	7	10 500
	Rarely	22	26	39 000
	Never	40	50	75 000
	Can not say	1	1	1 500

User frequency: Instant messaging	Daily	68	61	91 500
	5-6 days a week	9	11	16 500
	1-4 days a week	10	11	16 500
	Monthly	3	3	4 500
	Rarely	3	4	6 000
	Never	8	10	15 000
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	70	105 000
	No	41	30	45 000
	Can not say	1	1	1 500

I tend to buy tabloids	Yes	8	14	21 000
	No	90	84	126 000
	Can not say	2	1	1 500

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	60	90 000
	No	52	39	58 500
	Can not say	2	1	1 500

I tend to buy single copy magazines	Yes	17	25	37 500
	No	81	74	111 000
	Can not say	2	2	3 000

PUUTTUU	PUUTTUU	13	12	18 000
	PUUTTUU	5	4	6 000
	PUUTTUU	7	8	12 000
	PUUTTUU	15	18	27 000
	PUUTTUU	8	8	12 000
	PUUTTUU	7	4	6 000
	PUUTTUU	10	9	13 500
	PUUTTUU	6	4	6 000
	PUUTTUU	9	7	10 500
	PUUTTUU	9	6	9 000
	PUUTTUU	4	3	4 500
	PUUTTUU	5	4	6 000
	PUUTTUU	13	12	18 000
	PUUTTUU	8	7	10 500
	PUUTTUU	13	11	16 500
	PUUTTUU	7	7	10 500
	PUUTTUU	8	6	9 000
	PUUTTUU	3	3	4 500
	PUUTTUU	56	58	87 000
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	52	78 000
	PUUTTUU	40	46	69 000
	PUUTTUU	2	2	3 000

PUUTTUU	PUUTTUU	87	92	138 000
	PUUTTUU	11	8	12 000
	PUUTTUU	1	1	1 500

PUUTTUU	PUUTTUU	73	77	115 500
	PUUTTUU	25	21	31 500
	PUUTTUU	2	2	3 000

PUUTTUU	PUUTTUU	81	82	123 000
	PUUTTUU	18	16	24 000
	PUUTTUU	2	2	3 000

PUUTTUU	PUUTTUU	57	53	79 500
	PUUTTUU	41	45	67 500
	PUUTTUU	1	2	3 000

PUUTTUU	PUUTTUU	30	30	45 000
	PUUTTUU	63	63	94 500
	PUUTTUU	7	7	10 500

PUUTTUU	PUUTTUU	84	89	133 500
	PUUTTUU	15	11	16 500
	PUUTTUU	1	1	1 500

PUUTTUU	PUUTTUU	41	41	61 500
	PUUTTUU	57	56	84 000
	PUUTTUU	2	3	4 500

PUUTTUU	PUUTTUU	86	87	130 500
	PUUTTUU	14	11	16 500
	PUUTTUU	1	1	1 500

PUUTTUU	PUUTTUU	30	25	37 500
	PUUTTUU	65	72	108 000
	PUUTTUU	5	4	6 000

PUUTTUU	PUUTTUU	39	38	57 000
	PUUTTUU	60	60	90 000
	PUUTTUU	1	1	1 500

PUUTTUU	PUUTTUU	67	73	109 500
	PUUTTUU	30	24	36 000
	PUUTTUU	3	3	4 500

PUUTTUU	PUUTTUU	67	75	112 500
	PUUTTUU	31	23	34 500
	PUUTTUU	3	2	3 000

PUUTTUU	PUUTTUU	67	71	106 500
	PUUTTUU	30	28	42 000
	PUUTTUU	2	3	4 500

Suomen Luonto magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Suomen Luonto Readers %	Suomen Luonto Amount of readers
Attitude towards advertising: Newspapers	Positive	77	81	121 500
	Can not say	4	4	6 000
	Negative	18	15	22 500

Attitude towards advertising: Magazines	Positive	77	80	120 000
	Can not say	5	4	6 000
	Negative	19	16	24 000

Attitude towards advertising: Free and local newspapers	Positive	82	87	130 500
	Can not say	5	4	6 000
	Negative	13	9	13 500

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	55	82 500
	Can not say	8	10	15 000
	Negative	37	34	51 000

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	35	52 500
	Can not say	12	19	28 500
	Negative	47	46	69 000

Attitude towards advertising: Blogs	Positive	30	26	39 000
	Can not say	27	35	52 500
	Negative	41	39	58 500

Attitude towards advertising: Newsletters to email	Positive	19	17	25 500
	Can not say	2	2	3 000
	Negative	79	81	121 500

Attitude towards advertising: Other websites	Positive	43	39	58 500
	Can not say	10	12	18 000
	Negative	46	49	73 500

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	55	82 500
	Can not say	3	3	4 500
	Negative	40	42	63 000

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	36	54 000
	Can not say	6	7	10 500
	Negative	53	57	85 500

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	74	111 000
	Can not say	4	4	6 000
	Negative	28	23	34 500

Attitude towards advertising: Out-of-home advertising	Positive	66	64	96 000
	Can not say	6	7	10 500
	Negative	29	28	42 000

Suomen Luonto magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Suomen Luonto Readers %	Suomen Luonto Amount of readers
I relax and get inspired by magazines	Agree	77	86	129 000
	Disagree	15	11	16 500
	Can not say	7	3	4 500

I experience pampering moments with magazines	Agree	50	53	79 500
	Disagree	39	38	57 000
	Can not say	10	9	13 500

A professional magazine keeps me up to date on professional matters	Agree	70	75	112 500
	Disagree	17	13	19 500
	Can not say	12	12	18 000

The industry specialty magazine provides information on my hobbies and interests	Agree	81	86	129 000
	Disagree	10	9	13 500
	Can not say	9	5	7 500

Finnish magazines offer reliable comparisons and tests	Agree	68	71	106 500
	Disagree	18	17	25 500
	Can not say	14	12	18 000

Finnish magazines offer reliable product recommendations	Agree	64	65	97 500
	Disagree	21	21	31 500
	Can not say	15	14	21 000

Finnish magazines are of high quality	Agree	81	86	129 000
	Disagree	12	8	12 000
	Can not say	7	5	7 500

I follow important magazines on social media	Agree	32	27	40 500
	Disagree	60	65	97 500
	Can not say	8	8	12 000

I read important magazines from cover to cover	Agree	52	61	91 500
	Disagree	43	36	54 000
	Can not say	5	3	4 500

Ads are part of the content of the magazine	Agree	64	65	97 500
	Disagree	31	31	46 500
	Can not say	5	4	6 000

Ads in magazines make new things familiar	Agree	67	71	106 500
	Disagree	28	26	39 000
	Can not say	6	4	6 000

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	55	82 500
	Disagree	42	40	60 000
	Can not say	6	4	6 000

I have purchased products based on the ad in magazine	Agree	46	47	70 500
	Disagree	49	49	73 500
	Can not say	6	4	6 000

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	62	93 000
	Disagree	35	36	54 000
	Can not say	4	2	3 000

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	41	61 500
	Disagree	55	54	81 000
	Can not say	6	5	7 500

I rely on product recommendations from bloggers and tubers	Agree	21	11	16 500
	Disagree	66	70	105 000
	Can not say	14	18	27 000

Suomen Luonto magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Suomen Luonto Readers %	Suomen Luonto Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	16	24 000
	Newspapers	14	20	30 000
	Magazine websites	7	7	10 500
	Newspaper websites	7	8	12 000
	Blogs	2	1	1 500
	Social media	12	8	12 000
	Other websites	42	41	61 500
	Television	10	9	13 500
	Radio	1	1	1 500
	Direct mail	10	13	19 500
	None of the above	40	38	57 000

Information sources, consumer electronics and information technology	Print magazines	15	21	31 500
	Newspapers	19	27	40 500
	Magazine websites	10	9	13 500
	Newspaper websites	9	9	13 500
	Blogs	5	4	6 000
	Social media	23	15	22 500
	Other websites	50	46	69 000
	Television	17	18	27 000
	Radio	3	2	3 000
	Direct mail	36	44	66 000
	None of the above	16	13	19 500

Information sources, beauty care and cosmetics	Print magazines	18	23	34 500
	Newspapers	8	12	18 000
	Magazine websites	9	10	15 000
	Newspaper websites	5	6	9 000
	Blogs	8	6	9 000
	Social media	25	17	25 500
	Other websites	16	14	21 000
	Television	12	13	19 500
	Radio	2	1	1 500
	Direct mail	16	20	30 000
	None of the above	47	45	67 500

Information sources, travel	Print magazines	17	24	36 000
	Newspapers	15	21	31 500
	Magazine websites	10	10	15 000
	Newspaper websites	9	9	13 500
	Blogs	10	8	12 000
	Social media	31	24	36 000
	Other websites	48	48	72 000
	Television	16	17	25 500
	Radio	3	3	4 500
	Direct mail	10	12	18 000
	None of the above	29	27	40 500

Information sources, style and fashion	Print magazines	24	33	49 500
	Newspapers	14	19	28 500
	Magazine websites	12	14	21 000
	Newspaper websites	7	8	12 000
	Blogs	9	7	10 500
	Social media	32	22	33 000
	Other websites	34	33	49 500
	Television	17	16	24 000
	Radio	1	2	3 000
	Direct mail	25	31	46 500
	None of the above	30	27	40 500

Information sources, building and renovating	Print magazines	20	27	40 500
	Newspapers	16	23	34 500
	Magazine websites	9	11	16 500
	Newspaper websites	7	8	12 000
	Blogs	6	4	6 000
	Social media	20	16	24 000
	Other websites	33	32	48 000
	Television	18	19	28 500
	Radio	2	2	3 000
	Direct mail	28	35	52 500
	None of the above	32	27	40 500

Information sources, food, cooking and baking	Print magazines	37	48	72 000
	Newspapers	28	38	57 000
	Magazine websites	20	19	28 500
	Newspaper websites	17	17	25 500
	Blogs	14	11	16 500
	Social media	38	28	42 000
	Other websites	34	31	46 500
	Television	28	28	42 000
	Radio	6	4	6 000
	Direct mail	26	32	48 000
	None of the above	13	13	19 500

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	9	13 500
	Newspapers	12	18	27 000
	Magazine websites	3	3	4 500
	Newspaper websites	5	5	7 500
	Blogs	1	1	1 500
	Social media	10	8	12 000
	Other websites	24	25	37 500
	Television	11	12	18 000
	Radio	2	1	1 500
	Direct mail	17	20	30 000
	None of the above	52	48	72 000

Information sources, decorating and furniture purchases	Print magazines	24	34	51 000
	Newspapers	16	23	34 500
	Magazine websites	11	13	19 500
	Newspaper websites	7	7	10 500
	Blogs	8	6	9 000
	Social media	26	18	27 000
	Other websites	31	31	46 500
	Television	18	19	28 500
	Radio	1	1	1 500
	Direct mail	30	35	52 500
	None of the above	27	24	36 000

Information sources, saving and investing	Print magazines	9	14	21 000
	Newspapers	10	16	24 000
	Magazine websites	6	6	9 000
	Newspaper websites	9	10	15 000
	Blogs	6	4	6 000
	Social media	16	11	16 500
	Other websites	30	29	43 500
	Television	6	7	10 500
	Radio	3	3	4 500
	Direct mail	3	3	4 500
	None of the above	49	48	72 000

Information sources, health and wellbeing products / services	Print magazines	14	18	27 000
	Newspapers	15	21	31 500
	Magazine websites	7	8	12 000
	Newspaper websites	6	6	9 000
	Blogs	5	4	6 000
	Social media	21	17	25 500
	Other websites	37	38	57 000
	Television	12	13	19 500
	Radio	2	2	3 000
	Direct mail	17	19	28 500
	None of the above	38	35	52 500

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	17	25 500
	Newspapers	19	27	40 500
	Magazine websites	7	7	10 500
	Newspaper websites	8	9	13 500
	Blogs	5	3	4 500
	Social media	22	16	24 000
	Other websites	41	40	60 000
	Television	13	14	21 000
	Radio	1	1	1 500
	Direct mail	31	34	51 000
	None of the above	29	27	40 500

Suomen Luonto magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Suomen Luonto Readers %	Suomen Luonto Amount of readers
PUUTTUU	Cars, motor vehicles	26	20	30 000
	Well-being and health	53	58	87 000
	Charity work	14	21	31 500
	Self development	32	32	48 000
	PUUTTUU	15	10	15 000
	PUUTTUU	17	20	30 000
	PUUTTUU	16	11	16 500
	PUUTTUU	27	41	61 500
	PUUTTUU	55	70	105 000
	PUUTTUU	34	40	60 000
	PUUTTUU	32	49	73 500
	PUUTTUU	26	29	43 500
	PUUTTUU	53	79	118 500
	PUUTTUU	10	10	15 000
	PUUTTUU	22	18	27 000
	PUUTTUU	35	39	58 500
	PUUTTUU	30	31	46 500
	PUUTTUU	56	65	97 500
	PUUTTUU	16	10	15 000
	PUUTTUU	40	49	73 500
	PUUTTUU	33	53	79 500
	PUUTTUU	39	41	61 500
	PUUTTUU	40	36	54 000
	PUUTTUU	40	39	58 500
	PUUTTUU	23	19	28 500
	PUUTTUU	31	27	40 500
	PUUTTUU	36	38	57 000
	PUUTTUU	36	33	49 500
	PUUTTUU	46	38	57 000
	PUUTTUU	11	14	21 000
	PUUTTUU	23	18	27 000
	PUUTTUU	33	65	97 500
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	39	58 500
	Repair and construction products	40	43	64 500
	Domestic appliances	39	44	66 000
	Electronics or IT products	50	46	69 000
	Cars	18	16	24 000
	Clothing and footwear	82	84	126 000
	Eyeglasses, contact lenses or sunglasses	35	37	55 500
	Sports clothing, footwear or equipment	60	56	84 000
	Saving or investing products or services	26	24	36 000
	Cosmetics and beauty products	45	46	69 000
	Mobile phones	31	28	42 000
	Travels	37	40	60 000
	Products and services for health and well-being	58	61	91 500
	None of the above	2	1	1 500

Intentions to purchase within 12 months	Furniture and furnishings	29	25	37 500
	Repair and construction products	36	39	58 500
	Domestic appliances	20	19	28 500
	Electronics or IT products	28	22	33 000
	Cars	14	11	16 500
	Clothing and footwear	65	64	96 000
	Eyeglasses, contact lenses or sunglasses	27	28	42 000
	Sports clothing, footwear or equipment	43	41	61 500
	Saving or investing products or services	22	21	31 500
	Cosmetics and beauty products	36	35	52 500
	Mobile phones	16	17	25 500
	Travels	41	40	60 000
	Products and services for health and well-being	46	50	75 000
	None of the above	7	6	9 000

Planned acquisitions in the househould over the next 2 years	Building a house	3	2	3 000
	Buying an apartment	11	10	15 000
	Home renovation	29	30	45 000
	Buying a car	25	23	34 500
	Buying a boat	3	4	6 000
	None of these	50	49	73 500

Will consider switching over the next 12 months	Bank	7	6	9 000
	Insurance company	10	9	13 500
	electric company	18	17	25 500
	Internet Connection	8	9	13 500
	Phone-subscription	12	12	18 000
	None of the above	47	48	72 000
	Can not say	19	20	30 000

Use of extra money	Magazines, books, movies	17	21	31 500
	Eating, drinking, partying in a restaurant	32	27	40 500
	Exercises and sports equipment	26	25	37 500
	Cultural events (eg. concerts, theater, festivals)	33	41	61 500
	Renovation, interior design	25	29	43 500
	Health services and personal well-being	21	23	34 500
	Travel	40	44	66 000
	Consumer electronics and IT equipment, mobile phones	16	12	18 000
	Clothes, shoes and bags	23	19	28 500
	Home services (cleaning and other housekeeping services)	6	8	12 000
	Car, boat, motorcycle	13	12	18 000
	Cosmetics and beauty care	10	10	15 000
	Saving, investing	46	45	67 500
	Other	8	8	12 000
	There is no extra money left after mandatory expenses	8	7	10 500
	Can not say	3	4	6 000
Planning on buying/doing in the next 12 months

Suomen Luonto magazine's reader profile / Source NRS 2023

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Suomen Luonto

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