Suuri Käsityö
Kansikuva Suuri Käsityö 2024

Suuri Käsityö

Suuri Käsityö is the largest handicraft magazine in Finland. It is the number one magazine in terms of its versatility – knitting, crocheting, sewing, crafts, XL fashion. Each issue features sewing and knitting patterns by well-known designers. People are passionate about handicraft as a hobby and are willing to invest time and money in it.

Issues per year

10 issues per year

Magazine website

suurikasityo.fi

Magazine in Social Media

Timetables

Issue Issue Booking Date Material Date Themes and info
1 3.1.2024 8.12.2023 12.12.2023 Warm everyday life. Two new series: Finnish design socks and an interior design column inspired by top Finnish designers.
2 7.2.2024 17.1.2024 19.1.2024 Mid-winter layers. Easy and warm everyday clothes. Love socks designed by Niina Laitinen.
3 6.3.2024 14.2.2024 16.2.2024 Handicraft saving. Take advantage of all materials and turn them into lovely knitwear and stylish clothes.
4 10.4.2024 18.3.2024 20.3.2024 Dress extra. Spring is already here! The best dresses for spring for every taste and light knitwear.
5 15.5.2024 23.4.2024 25.4.2024 Jerseyextra. A lot to sew from Finns' favourite material, jersey.
6 - 7 19.6.2024 29.5.2024 31.5.2024 Holiday crafts. Summer clothes and nice crafts.
8 7.8.2024 17.7.2024 19.7.2024 College extra. A return to everyday life and lots of easy but stylish clothes from seamstresses' favorite material, college.
9 11.9.2024 21.8.2024 23.8.2024 Wool extra. The loveliest knitwear of autumn.
10 16.10.2024 25.9.2024 27.9.2024 Sock extra. Especially a lot of beloved wool socks! Sew home clothes that are comfortable for darkening evenings.
11 - 12 13.11.2024 23.10.2024 25.10.2024 A wonderful festive magazine full of joy, inspiration and the best guidelines for waiting for Christmas.
Issue Issue Booking Date Material Date Themes and info
1 8.1.2025 11.12.2024 13.12.2024 Renewed magazine! New series: Namedin's hit pattern for sewing enthusiasts and knitting star Merja Ojanperä's easy top.
2 5.2.2025 15.1.2025 17.1.2025 Warmth for winter. Cozy everyday clothes and warm knits. New series: Paapi's hit pattern for sewing enthusiasts.
3 5.3.2025 12.2.2025 14.2.2025 Well-being. Relax by making clothes for outdoor activities and wonderful everyday life. The materials are comfortable and the style casual. In designer pattern: quality Ril's wrap dress.
4 9.4.2025 19.3.2025 21.3.2025 Dress extra. The best dresses for every taste – sewing and knitting. We show how the same pattern can adapt to everyday and celebration.
5 14.5.2025 22.4.2025 24.4.2025 Jersey extra. Lots of summer clothes from sewers' favorite material, jersey, and lovely summer knits.
6 - 7 18.6.2025 27.5.2025 30.5.2025 Relaxed vacation mode. Sew last-minute quick summer clothes or start preparing for autumn during your vacation. Lots of small knits that travel with you.
8 6.8.2025 16.7.2025 18.7.2025 Sweatshirt extra. Lovely everyday clothes made from sewers' beloved soft material. The most comfortable knit sweaters for autumn are being started now.
9 10.9.2025 20.8.2025 22.8.2025 Wool extra. The most beautiful knits and the enchanting wool sweater from a domestic knitting star. Sew classics that will last for years.
10 15.10.2025 24.9.2025 26.9.2025 Wool sock extra. Lots of the most beautiful wool socks and warm knits for autumn. Sew comfortable loungewear that’s nice for staying home.
11 - 12 12.11.2025 22.10.2025 24.10.2025 Waiting for Christmas. A Christmas magazine full of desired patterns and Christmas gift ideas.

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 460 x 297 mm 5 mm 14 537 €
2/1 landscape First spread 460 x 297 mm 5 mm 16 732 €
2/1 landscape 2. Spread 460 x 297 mm 5 mm 15 989 €
1/1 portrait Not specified 230 x 297 mm 5 mm 7 269 €
1/1 portrait Back cover 230 x 272 mm 5 mm 8 362 €
1/2 portrait Not specified 112 x 297 mm 5 mm 5 278 €
1/2 landscape Not specified 230 x 146 mm 5 mm 5 278 €
1/3 portrait Not specified 76 x 297 mm 5 mm 4 507 €
1/3 landscape Not specified 230 x 99 mm 5 mm 4 507 €
1/4 portrait Not specified 60 x 297 mm 5 mm 3 839 €
1/4 landscape Not specified 230 x 74 mm 5 mm 3 839 €
1/4 square Not specified 112 x 146 mm 5 mm 3 839 €
*) size without marginal Prices valid until 31.12.2024
Size

230 x 297 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.

ICC profile

Technical information

Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 460 x 297 mm 5 mm 14 537 €
2/1 landscape First spread 460 x 297 mm 5 mm 16 732 €
2/1 landscape 2. Spread 460 x 297 mm 5 mm 15 989 €
1/1 portrait Not specified 230 x 297 mm 5 mm 7 269 €
1/1 portrait Back cover 230 x 272 mm 5 mm 8 362 €
1/2 portrait Not specified 112 x 297 mm 5 mm 5 278 €
1/2 landscape Not specified 230 x 146 mm 5 mm 5 278 €
1/3 portrait Not specified 76 x 297 mm 5 mm 4 507 €
1/3 landscape Not specified 230 x 99 mm 5 mm 4 507 €
1/4 portrait Not specified 60 x 297 mm 5 mm 3 839 €
1/4 landscape Not specified 230 x 74 mm 5 mm 3 839 €
1/4 square Not specified 112 x 146 mm 5 mm 3 839 €
*) size without marginal Prices valid until 31.12.2025
Size

230 x 297 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.

ICC profile

Technical information

Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2025

Readers

Readers
186 100
Total reach
218 600
How many times read
3,6
Minutes of reading
67 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 96 178 700
Men 49 4 7 400
Native language Finnish 95 98 182 400
Swedish 5 2 3 700
Age 15-24 y 13 6 11 200
25-34 y 14 10 18 600
35-44 y 14 11 20 500
45-54 y 14 13 24 200
55-64 y 16 19 35 400
65+ y 30 41 76 300
Gender + age Female 15-29 years 10 10 18 600
Female 30-49 years 14 23 42 800
Female 50+ years 28 64 119 100
Male 15-29 years 10 1 1 900
Male 30-49 years 15 1 1 900
Male 50+ years 24 3 5 600
Household position Lives at home with parents 7 2 3 700
Lives alone 29 30 55 800
Lives with spouse 36 41 76 300
Lives with spouse and children 24 21 39 100
Single parent 3 3 5 600
Other 3 3 5 600
Grandchildren under 18 years of age Yes 20 27 50 200
No 39 46 85 600
No answer (under 45 year olds) 41 27 50 200
Education Elementary school 5 7 13 000
Secondary school 6 8 14 900
Vocational 28 26 48 400
High school 14 12 22 300
University of Applied Sciences 20 18 33 500
University 26 28 52 100
Something else 2 2 3 700
Decision-maker in grocery purchases Yes 93 97 180 500
No 7 3 5 600
Can not say 1 0 0
Use of glasses or contact lenses Yes 68 81 150 700
No 32 19 35 400
Size of the household 1 pers 29 29 54 000
2 pers 38 44 81 900
3 pers 14 13 24 200
4 pers 12 9 16 700
5+ pers 7 6 11 200
Household income (gross) Below 20 000 € /y 11 10 18 600
20 000 - 35 000 € /y 18 24 44 700
35 001 - 50 000 € /y 19 21 39 100
50 001 - 85 000 € /y 21 19 35 400
85 001 - 100 000 € /y 8 7 13 000
Over 100 000 € /y 10 7 13 000
Dont want to tell 5 8 14 900
Cant say / No answer 8 5 9 300
Family with kids Yes 32 27 50 200
No 68 73 135 900
13 12 22 300
13 10 18 600
5 4 7 400
1 1 1 900
1 1 1 900
68 73 135 900
0 0 0
Pets in household Cat 17 16 29 800
Dog 26 26 48 400
Some other pet 5 6 11 200
No pets 60 61 113 500
Health services used in the household Public health services 85 90 167 500
Employer - funded health care services 50 43 80 000
Private, self-funded healthcare services 38 43 80 000
Private health insurance services 24 20 37 200
No health care 1 1 1 900
Can not say 1 1 1 900
Housing Apartment 32 30 55 800
Row house or semi-detached house 15 14 26 100
Detached house 47 51 94 900
Farm 5 4 7 400
Something else 1 1 1 900
Can not say 0 0 0
Ownership of housing Owner-occupied residence 77 80 148 900
Rented residence 19 16 29 800
Right of residence apartment 2 2 3 700
Something else 1 2 3 700
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 43 80 000
No 58 57 106 100
Can not say 1 0 0
Number of cars in household One car 46 47 87 500
Two cars 31 30 55 800
Three or more cars 10 9 16 700
No car 14 14 26 100
Type of car, if buying now New 21 21 39 100
Used 68 65 121 000
Company car 4 2 3 700
Leasing (personal) 8 8 14 900
Shared car 3 3 5 600
Doesn't use a car 9 10 18 600
Can not say 5 6 11 200
Advertising ban at the door / mailbox Yes 26 21 39 100
No 74 79 147 000
Can not say 0 0 0
Using AdBlocker or similar application Yes 19 10 18 600
No 76 85 158 200
Can not say 5 6 11 200
Type of municipality (7 class) Greater Helsinki 19 12 22 300
Turku or Tampere 8 8 14 900
Oulu 4 5 9 300
70 000 - 150 000 inhabitants town 13 17 31 600
Urban municipality 27 27 50 200
Conurbation 15 16 29 800
Countryside 13 16 29 800
Source: NRS 2024
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 14 18 33 500
5-6 days a week 4 6 11 200
1-4 days a week 25 34 63 300
Monthly 24 28 52 100
Rarely 24 12 22 300
Never 8 2 3 700
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 22 16 29 800
5-6 days a week 6 6 11 200
1-4 days a week 19 21 39 100
Monthly 15 18 33 500
Rarely 23 25 46 500
Never 14 12 22 300
Can not say 1 1 1 900
The frequency of reading: Print newspapers or afternoon papers Daily 28 36 67 000
5-6 days a week 4 5 9 300
1-4 days a week 23 27 50 200
Monthly 14 13 24 200
Rarely 23 15 27 900
Never 8 4 7 400
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 50 93 000
5-6 days a week 10 9 16 700
1-4 days a week 16 20 37 200
Monthly 6 7 13 000
Rarely 9 8 14 900
Never 6 7 13 000
Can not say 1 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 6 11 200
5-6 days a week 4 5 9 300
1-4 days a week 42 48 89 300
Monthly 18 16 29 800
Rarely 22 19 35 400
Never 9 5 9 300
Can not say 1 0 0
The frequency of watching: Free online TV services Daily 16 20 37 200
5-6 days a week 10 10 18 600
1-4 days a week 30 30 55 800
Monthly 23 22 40 900
Rarely 14 11 20 500
Never 6 7 13 000
Can not say 1 1 1 900
The frequency of watching: Pay TV and streaming services Daily 15 14 26 100
5-6 days a week 10 9 16 700
1-4 days a week 22 19 35 400
Monthly 10 8 14 900
Rarely 12 13 24 200
Never 30 36 67 000
Can not say 1 1 1 900
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 55 102 400
5-6 days a week 10 11 20 500
1-4 days a week 20 16 29 800
Monthly 12 9 16 700
Rarely 11 8 14 900
Never 3 2 3 700
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 34 42 78 200
5-6 days a week 12 11 20 500
1-4 days a week 23 20 37 200
Monthly 12 10 18 600
Rarely 13 10 18 600
Never 6 7 13 000
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 26 48 400
5-6 days a week 7 7 13 000
1-4 days a week 16 17 31 600
Monthly 13 12 22 300
Rarely 26 26 48 400
Never 16 12 22 300
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 16 15 27 900
5-6 days a week 9 9 16 700
1-4 days a week 22 21 39 100
Monthly 14 14 26 100
Rarely 22 23 42 800
Never 16 18 33 500
Can not say 1 1 1 900
The frequency of listening: Podcasts Daily 5 4 7 400
5-6 days a week 3 3 5 600
1-4 days a week 10 8 14 900
Monthly 14 11 20 500
Rarely 29 31 57 700
Never 38 42 78 200
Can not say 2 2 3 700
User frequency and following: Social media Daily 59 62 115 400
5-6 days a week 7 6 11 200
1-4 days a week 7 7 13 000
Monthly 3 3 5 600
Rarely 6 5 9 300
Never 17 17 31 600
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 10 18 600
5-6 days a week 6 4 7 400
1-4 days a week 12 10 18 600
Monthly 8 7 13 000
Rarely 21 24 44 700
Never 40 45 83 700
Can not say 1 0 0
User frequency: Instant messaging Daily 69 69 128 400
5-6 days a week 10 10 18 600
1-4 days a week 9 8 14 900
Monthly 3 2 3 700
Rarely 3 3 5 600
Never 6 7 13 000
Can not say 0 0 0
Daily 16 24 44 700
5-6 days a week 6 7 13 000
1-4 days a week 14 16 29 800
Monthly 22 21 39 100
Rarely 35 29 54 000
Never 7 4 7 400
Can not say 0 0 0
Daily 3 4 7 400
5-6 days a week 2 2 3 700
1-4 days a week 4 4 7 400
Monthly 7 6 11 200
Rarely 30 28 52 100
Never 53 55 102 400
Can not say 1 1 1 900
Daily 6 7 13 000
5-6 days a week 3 5 9 300
1-4 days a week 5 6 11 200
Monthly 8 7 13 000
Rarely 23 22 40 900
Never 55 53 98 600
Can not say 1 1 1 900
Daily 19 9 16 700
5-6 days a week 9 6 11 200
1-4 days a week 23 20 37 200
Monthly 22 23 42 800
Rarely 18 25 46 500
Never 10 17 31 600
Can not say 0 0 0
Daily 4 2 3 700
5-6 days a week 2 1 1 900
1-4 days a week 7 6 11 200
Monthly 7 5 9 300
Rarely 12 11 20 500
Never 61 67 124 700
Cant say / No answer 7 7 13 000
Daily 41 48 89 300
5-6 days a week 8 9 16 700
1-4 days a week 10 9 16 700
Monthly 6 4 7 400
Rarely 8 6 11 200
Never 22 20 37 200
Cant say / No answer 4 4 7 400
Daily 31 34 63 300
5-6 days a week 6 7 13 000
1-4 days a week 9 8 14 900
Monthly 5 4 7 400
Rarely 10 9 16 700
Never 34 34 63 300
Cant say / No answer 5 5 9 300
Daily 14 10 18 600
5-6 days a week 2 1 1 900
1-4 days a week 3 2 3 700
Monthly 2 2 3 700
Rarely 5 6 11 200
Never 69 74 137 700
Cant say / No answer 5 5 9 300
Daily 6 3 5 600
5-6 days a week 2 1 1 900
1-4 days a week 5 4 7 400
Monthly 5 3 5 600
Rarely 12 10 18 600
Never 65 74 137 700
Cant say / No answer 5 5 9 300
Daily 10 7 13 000
5-6 days a week 3 2 3 700
1-4 days a week 4 3 5 600
Monthly 3 3 5 600
Rarely 9 9 16 700
Never 68 73 135 900
Cant say / No answer 5 5 9 300
Source: NRS 2024
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 13 13 24 200
Partially agree 44 47 87 500
Partially disagree 31 29 54 000
Completely disagree 10 10 18 600
Can not say 2 2 3 700
I prefer domestic products Completely agree 32 40 74 400
Partially agree 55 53 98 600
Partially disagree 10 6 11 200
Completely disagree 1 1 1 900
Can not say 1 1 1 900
I consciously make responsible choices in my consumption Completely agree 19 24 44 700
Partially agree 55 58 107 900
Partially disagree 19 15 27 900
Completely disagree 4 2 3 700
Can not say 3 2 3 700
When shopping, quality is more important to me than price Completely agree 22 23 42 800
Partially agree 57 58 107 900
Partially disagree 17 16 29 800
Completely disagree 2 2 3 700
Can not say 2 2 3 700
I usually choose the cheapest option Completely agree 12 10 18 600
Partially agree 47 50 93 000
Partially disagree 34 32 59 600
Completely disagree 6 7 13 000
Can not say 1 1 1 900
I often take advantage of discount and campaign prices in my purchases Completely agree 37 41 76 300
Partially agree 51 49 91 200
Partially disagree 9 7 13 000
Completely disagree 2 2 3 700
Can not say 1 1 1 900
In my circle of friends, I am often the first to try new things Completely agree 6 6 11 200
Partially agree 25 23 42 800
Partially disagree 38 39 72 600
Completely disagree 24 26 48 400
Can not say 7 7 13 000
In my opinion, money is for consumption and not for saving Completely agree 5 4 7 400
Partially agree 35 37 68 900
Partially disagree 46 46 85 600
Completely disagree 11 10 18 600
Can not say 3 3 5 600
I prefer local shops and services Completely agree 27 34 63 300
Partially agree 57 56 104 200
Partially disagree 12 8 14 900
Completely disagree 2 1 1 900
Can not say 2 2 3 700
I want to see advertising targeted to me based on my online behavior Completely agree 4 3 5 600
Partially agree 28 28 52 100
Partially disagree 31 31 57 700
Completely disagree 32 30 55 800
Can not say 5 7 13 000
When I want a certain brand of product, the price doesn't matter Completely agree 9 9 16 700
Partially agree 32 33 61 400
Partially disagree 37 36 67 000
Completely disagree 22 21 39 100
Can not say 2 1 1 900
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 17 24 44 700
Partially agree 50 52 96 800
Partially disagree 24 19 35 400
Completely disagree 6 3 5 600
Can not say 3 3 5 600
Ecology is an important purchase reason for me Completely agree 16 22 40 900
Partially agree 51 56 104 200
Partially disagree 24 18 33 500
Completely disagree 7 2 3 700
Can not say 3 2 3 700
I prefer well-known brands Completely agree 12 12 22 300
Partially agree 57 55 102 400
Partially disagree 23 24 44 700
Completely disagree 5 5 9 300
Can not say 3 4 7 400
Source: NRS 2024
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 13 24 200
Quite positively 63 67 124 700
Quite negatively 15 13 24 200
Very negative 4 2 3 700
Can not say 5 5 9 300
Magazines Very positive 14 16 29 800
Quite positively 61 64 119 100
Quite negatively 16 12 22 300
Very negative 4 3 5 600
Can not say 6 4 7 400
Free and local newspapers Very positive 24 28 52 100
Quite positively 57 59 109 800
Quite negatively 10 7 13 000
Very negative 3 2 3 700
Can not say 5 4 7 400
Newspaper/Magazine websites or applications Very positive 7 8 14 900
Quite positively 47 45 83 700
Quite negatively 28 28 52 100
Very negative 9 7 13 000
Can not say 8 12 22 300
Social media (Facebook, Instagram etc.) Very positive 6 7 13 000
Quite positively 34 33 61 400
Quite negatively 32 33 61 400
Very negative 16 13 24 200
Can not say 13 15 27 900
Blogs Very positive 4 4 7 400
Quite positively 27 26 48 400
Quite negatively 28 27 50 200
Very negative 15 11 20 500
Can not say 27 31 57 700
Newsletters to email Very positive 2 1 1 900
Quite positively 18 19 35 400
Quite negatively 34 37 68 900
Very negative 43 39 72 600
Can not say 3 3 5 600
Other websites Very positive 4 4 7 400
Quite positively 39 36 67 000
Quite negatively 33 34 63 300
Very negative 13 12 22 300
Can not say 11 14 26 100
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 9 8 14 900
Quite positively 48 49 91 200
Quite negatively 28 29 54 000
Very negative 13 10 18 600
Can not say 4 4 7 400
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 4 7 400
Quite positively 36 36 67 000
Quite negatively 33 35 65 100
Very negative 19 18 33 500
Can not say 6 8 14 900
Home delivered advertisements and catalogues Very positive 20 24 44 700
Quite positively 47 49 91 200
Quite negatively 16 12 22 300
Very negative 13 11 20 500
Can not say 4 4 7 400
Out-of-home advertising Very positive 12 11 20 500
Quite positively 53 54 100 500
Quite negatively 20 19 35 400
Very negative 7 6 11 200
Can not say 7 9 16 700
Source: NRS 2024
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 23 42 800
Partially agree 61 63 117 200
Partially disagree 11 8 14 900
Completely disagree 4 3 5 600
Can not say 7 4 7 400
Completely agree 17 21 39 100
Partially agree 58 62 115 400
Partially disagree 14 10 18 600
Completely disagree 5 4 7 400
Can not say 7 4 7 400
A professional magazine keeps me up to date on professional matters Completely agree 22 22 40 900
Partially agree 48 46 85 600
Partially disagree 12 13 24 200
Completely disagree 5 5 9 300
Can not say 13 15 27 900
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 30 55 800
Partially agree 50 52 96 800
Partially disagree 7 7 13 000
Completely disagree 3 2 3 700
Can not say 9 9 16 700
Finnish magazines offer reliable comparisons and tests Completely agree 16 14 26 100
Partially agree 52 53 98 600
Partially disagree 14 14 26 100
Completely disagree 3 3 5 600
Can not say 15 17 31 600
Finnish magazines offer reliable product recommendations Completely agree 10 10 18 600
Partially agree 54 58 107 900
Partially disagree 18 16 29 800
Completely disagree 3 3 5 600
Can not say 15 13 24 200
Finnish magazines are of high quality Completely agree 22 25 46 500
Partially agree 59 63 117 200
Partially disagree 9 7 13 000
Completely disagree 2 1 1 900
Can not say 8 4 7 400
I follow important magazines on social media Completely agree 7 7 13 000
Partially agree 25 26 48 400
Partially disagree 25 26 48 400
Completely disagree 34 35 65 100
Can not say 9 7 13 000
I read important magazines from cover to cover Completely agree 18 23 42 800
Partially agree 34 40 74 400
Partially disagree 28 24 44 700
Completely disagree 16 11 20 500
Can not say 5 3 5 600
Ads in magazines make new things familiar Completely agree 10 12 22 300
Partially agree 50 54 100 500
Partially disagree 24 21 39 100
Completely disagree 8 6 11 200
Can not say 8 6 11 200
Completely agree 10 13 24 200
Partially agree 36 34 63 300
Partially disagree 24 23 42 800
Completely disagree 23 24 44 700
Can not say 8 6 11 200
I have purchased products based on the ad in magazine Completely agree 9 10 18 600
Partially agree 36 41 76 300
Partially disagree 26 26 48 400
Completely disagree 22 19 35 400
Can not say 6 4 7 400
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 19 35 400
Partially agree 49 57 106 100
Partially disagree 20 15 27 900
Completely disagree 13 8 14 900
Can not say 5 2 3 700
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 13 24 200
Partially agree 29 39 72 600
Partially disagree 29 25 46 500
Completely disagree 27 18 33 500
Can not say 6 5 9 300
Completely agree 2 2 3 700
Partially agree 19 17 31 600
Partially disagree 33 34 63 300
Completely disagree 38 38 70 700
Can not say 9 11 20 500
Completely agree 16 24 44 700
Partially agree 40 43 80 000
Partially disagree 23 18 33 500
Completely disagree 12 8 14 900
Can not say 8 6 11 200
Source: NRS 2024
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 10 18 600
Newspapers 13 16 29 800
Magazine websites 7 5 9 300
Newspaper websites 8 6 11 200
Blogs 3 1 1 900
Social media 14 9 16 700
Other websites 42 33 61 400
Television 10 10 18 600
Radio 2 1 1 900
Direct mail 10 11 20 500
None of these 40 48 89 300
Information sources, consumer electronics and information technology Print magazines 15 15 27 900
Newspapers 18 20 37 200
Magazine websites 10 9 16 700
Newspaper websites 11 10 18 600
Blogs 6 4 7 400
Social media 26 21 39 100
Other websites 49 44 81 900
Television 17 18 33 500
Radio 3 3 5 600
Direct mail 36 45 83 700
None of these 17 20 37 200
Information sources, beauty care and cosmetics Print magazines 18 31 57 700
Newspapers 8 10 18 600
Magazine websites 10 16 29 800
Newspaper websites 6 9 16 700
Blogs 8 11 20 500
Social media 28 35 65 100
Other websites 16 21 39 100
Television 14 17 31 600
Radio 2 2 3 700
Direct mail 17 27 50 200
None of these 45 27 50 200
Information sources, travel Print magazines 16 22 40 900
Newspapers 15 18 33 500
Magazine websites 10 11 20 500
Newspaper websites 10 9 16 700
Blogs 11 11 20 500
Social media 34 33 61 400
Other websites 47 48 89 300
Television 16 19 35 400
Radio 3 3 5 600
Direct mail 9 11 20 500
None of these 27 26 48 400
Information sources, style and fashion Print magazines 23 39 72 600
Newspapers 13 17 31 600
Magazine websites 13 18 33 500
Newspaper websites 8 8 14 900
Blogs 9 10 18 600
Social media 34 39 72 600
Other websites 33 37 68 900
Television 18 22 40 900
Radio 2 2 3 700
Direct mail 25 35 65 100
None of these 29 18 33 500
Information sources, building and renovating Print magazines 19 24 44 700
Newspapers 15 18 33 500
Magazine websites 9 9 16 700
Newspaper websites 8 6 11 200
Blogs 6 6 11 200
Social media 23 25 46 500
Other websites 32 29 54 000
Television 18 23 42 800
Radio 2 1 1 900
Direct mail 27 35 65 100
None of these 33 31 57 700
Information sources, food, cooking and baking Print magazines 36 50 93 000
Newspapers 26 34 63 300
Magazine websites 22 28 52 100
Newspaper websites 20 18 33 500
Blogs 14 15 27 900
Social media 42 43 80 000
Other websites 33 33 61 400
Television 28 30 55 800
Radio 6 5 9 300
Direct mail 27 36 67 000
None of these 12 6 11 200
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 11 20 500
Newspapers 11 14 26 100
Magazine websites 3 4 7 400
Newspaper websites 6 5 9 300
Blogs 1 1 1 900
Social media 10 12 22 300
Other websites 25 25 46 500
Television 12 14 26 100
Radio 2 1 1 900
Direct mail 17 23 42 800
None of these 52 47 87 500
Information sources, decorating and furniture purchases Print magazines 23 34 63 300
Newspapers 16 16 29 800
Magazine websites 11 14 26 100
Newspaper websites 8 8 14 900
Blogs 8 9 16 700
Social media 28 32 59 600
Other websites 30 29 54 000
Television 18 22 40 900
Radio 2 1 1 900
Direct mail 30 41 76 300
None of these 26 18 33 500
Information sources, saving and investing Print magazines 9 9 16 700
Newspapers 11 12 22 300
Magazine websites 7 5 9 300
Newspaper websites 10 7 13 000
Blogs 7 6 11 200
Social media 18 14 26 100
Other websites 30 23 42 800
Television 7 7 13 000
Radio 3 2 3 700
Direct mail 4 4 7 400
None of these 48 54 100 500
Information sources, health and wellbeing products / services Print magazines 14 19 35 400
Newspapers 14 18 33 500
Magazine websites 8 10 18 600
Newspaper websites 8 8 14 900
Blogs 5 7 13 000
Social media 23 26 48 400
Other websites 38 39 72 600
Television 12 14 26 100
Radio 3 2 3 700
Direct mail 16 20 37 200
None of these 37 32 59 600
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 16 29 800
Newspapers 18 21 39 100
Magazine websites 7 7 13 000
Newspaper websites 9 9 16 700
Blogs 5 5 9 300
Social media 24 24 44 700
Other websites 41 39 72 600
Television 14 15 27 900
Radio 2 2 3 700
Direct mail 30 40 74 400
None of these 29 26 48 400
Source: NRS 2024
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 7 13 000
Well-being and health 52 71 132 100
Charity work 14 18 33 500
Self development 32 36 67 000
Celebrities 15 13 24 200
Fishing 16 6 11 200
Beauty care and cosmetics 17 23 42 800
Literature 27 42 78 200
Domestic and foreign news 54 55 102 400
Domestic travel 32 36 67 000
Culture 33 46 85 600
Crafts 26 83 154 500
Nature and going outdoor 53 61 113 500
Hunting 10 4 7 400
Style and fashion 22 36 67 000
Music and concerts 37 42 78 200
Going on summer cottage 30 29 54 000
Local affairs 56 66 122 800
Computer/console/mobile playing 17 9 16 700
Politics 41 34 63 300
Gardening and plants 33 55 102 400
Building and renovating 37 31 57 700
Food and drink 40 38 70 700
Cooking, baking, recipes 39 61 113 500
Investment 22 12 22 300
Decorating 30 47 87 500
Economic and finances 35 27 50 200
Science 34 27 50 200
Travelling abroad 35 32 59 600
Sports, exercising 46 37 68 900
Sailing, boating 10 5 9 300
Consumer electronics and information technology 23 8 14 900
Environmental matters 32 40 74 400
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 2 3 700
Buying an apartment 10 8 14 900
Home renovation 29 31 57 700
Buying a car 25 19 35 400
Buying a boat 3 2 3 700
None of these 50 53 98 600
Purchases in the last 12 months Furniture and furnishings 42 47 87 500
Repair and construction products 40 38 70 700
Domestic appliances 38 38 70 700
Electronics or IT products 49 39 72 600
Cars 18 15 27 900
Clothing and footwear 82 87 161 900
Eyeglasses, contact lenses or sunglasses 35 41 76 300
Sports clothing, footwear or equipment 60 59 109 800
Saving or investing products or services 26 22 40 900
Cosmetics and beauty products 47 68 126 500
Mobile phones 30 28 52 100
Travels 46 44 81 900
Products and services for health and well-being 60 69 128 400
None of the above 2 2 3 700
Intentions to purchase within 12 months Furniture and furnishings 29 30 55 800
Repair and construction products 34 32 59 600
Domestic appliances 19 17 31 600
Electronics or IT products 28 19 35 400
Cars 14 8 14 900
Clothing and footwear 64 68 126 500
Eyeglasses, contact lenses or sunglasses 28 32 59 600
Sports clothing, footwear or equipment 43 40 74 400
Saving or investing products or services 21 16 29 800
Cosmetics and beauty products 38 52 96 800
Mobile phones 16 14 26 100
Travels 44 43 80 000
Products and services for health and well-being 48 57 106 100
None of the above 7 5 9 300
Will consider switching over the next 12 months Bank 7 6 11 200
Insurance company 10 7 13 000
electric company 20 16 29 800
Internet Connection 9 6 11 200
Phone-subscription 13 10 18 600
None of the above 46 51 94 900
Can not say 19 21 39 100
Uses of extra money Magazines, books, movies 17 18 33 500
Eating, drinking, partying in a restaurant 34 32 59 600
Exercise hobbies and equipment 27 22 40 900
Cultural events (e.g. concerts, theater, festivals) 35 40 74 400
Renovation, decoration 24 27 50 200
Health services and one's own well-being 22 27 50 200
Travelling 42 44 81 900
Entertainment electronics and information technology equipment, mobile phones 15 7 13 000
Clothes, shoes and bags 23 27 50 200
Home services (cleaning and other housekeeping services) 6 9 16 700
Car, boat, motorcycle 12 5 9 300
Cosmetics and beauty care 11 15 27 900
Saving, investing 46 45 83 700
Other 8 9 16 700
There is no extra money after mandatory expenses 7 8 14 900
Can not say 3 2 3 700
Source: NRS 2024

Online & social media

Magazine website

suurikasityo.fi

Magazine in Social Media
Some channels and Followers August 2024

Contact info

Media sales
  • Sanoma Media Finland Oy
  • Martinkyläntie 9 A, 4. krs.
  • 01770 Vantaa
  • yrityspalvelu@sanoma.fi
  • www.sanoma.fi

  • Mediamyynti Sanoma B2B
  • yrityspalvelu@sanoma.fi
Media

Publisher

  • Sanoma Media Finland Oy

Publisher

  • Sanoma Media Finland Oy

Päätoimittaja

  • Leeni Hoimela-Mäkinen
 

Address

  • Töölönlahdenkatu2
  • 00100 Helsinki

Postal address

  • PL 20
  • 00089 Sanoma

Phone

  • +358 9 1201

Email

  • suuri.kasityo@sanoma.com