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Suuri Käsityö

Suuri Käsityö is the largest handicraft magazine in Finland. It is the number one magazine in terms of its versatility – knitting, crocheting, sewing, crafts, XL fashion. Each issue features sewing and knitting patterns by well-known designers. People are passionate about handicraft as a hobby and are willing to invest time and money in it.

Magazine's website: http://www.kodinkuvalehti.fi/teema/suuri_kasityo Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 09 120 5090
Fax 09 120 5999
Email etunimi.sukunimi@sanoma.com
Contact person Marja Laulainen
09-1205090
marja.laulainen@sanoma.fi
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Magazine's email suuri.kasityo@sanoma.com
Toimituspäällikkö Leeni Hoimela

Circulation or copies

Issues per year 10

Readership

Readership 211 000
How many times read 4,6
Minutes of reading 99 min
Page contacts 832 000 Contacts
Sources KMT 2018

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 02.01.2020 02.12.2019 05.12.2019 Thema: Simple everyday life: Sew new basic clothing for men and women. Create lovely knits quickly using thick yarn. New series start: children’s socks and macrame of the month.
2 05.02.2020 10.01.2020 15.01.2020 Thema: Colours: Sporty, bright-coloured knits or stripes for a more classic look. Sew comfortable clothes for work and leisure.
3 11.03.2020 14.02.2020 19.02.2020 Thema: Children’s party: Quick everyday clothes and lovely knits for children. And what did children design for themselves? For women: waiting for spring and trendy knits.
4 15.04.2020 18.03.2020 23.03.2020 Thema: A wonderful spring: towards spring, wearing airy designs. Lovely dresses for women. Beautiful spring knits and easy crochet projects.
5 20.05.2020 23.04.2020 28.04.2020 Thema: Preparing for summer holiday: Easy summer clothing for the whole family, linen and tricot. Let’s knit light clothing and accessories.
6 24.06.2020 28.05.2020 02.06.2020 Thema: Whew, it’s hot: Fun holiday crafts. Sew light everyday clothes in no time and enjoy summery crochet and knit patterns.
8 05.08.2020 10.07.2020 15.07.2020 Thema: In love with wool: taken over by a wonderful knitting madness. Create warm things to wear and return from your holiday with new clothes that suit your job and hobbies.
9 09.09.2020 14.08.2020 19.08.2020 Thema: Sock extra: Sow or knit the warmest winter clothes. A lot of socks that we love.
10 14.10.2020 18.09.2020 23.09.2020 Thema: Time for a celebration! Start preparing gifts and quick autumn clothing. Comfortable clothes for relaxing at home.
11 11.11.2020 16.10.2020 21.10.2020 Thema: Enjoy waiting for Christmas. Give a present and make both the recipient and yourself happy! The loveliest winter workshop is right here. Easy and fun crafts.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460x297 mm

4-colour price 12120 €

2/1

Position: First spread

Size including margin: 460x297 mm

4-colour price 13950 €

2/1

Position: 2. Spread

Size including margin: 460x297 mm

4-colour price 13330 €

1/1

Position: Not specified

Size including margin: 230x297 mm

4-colour price 6060 €

1/1

Position: 2. Cover

Size including margin: 230x297 mm

4-colour price 6670 €

1/1

Position: 3. Cover

Size including margin: 230x297 mm

4-colour price 6670 €

1/1

Position: Back cover

Size including margin: 230x272 mm

4-colour price 6970 €

1/2

Position: Not specified

Size including margin: 112X297 mm

4-colour price 4400 €

1/2

Position: Not specified

Size including margin: 230x146 mm

4-colour price 4400 €

1/3

Position: Not specified

Size including margin: 76x297 mm

4-colour price 3757 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 3757 €

1/4

Position: Not specified

Size including margin: 60x297 mm

4-colour price 3200 €

1/4

Position: Not specified

Size including margin: 230x74 mm

4-colour price 3200 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Printing area mm 194 x 248 mm
Bleed mm 5 mm
Number of colums 4
Column width 45 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery
Technical data Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi ilmoituksen ulkoreuna. PDF:ään lisätään 5 mm leikkausvara (bleed) ja leikkuumerkit.

Readers: 211 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % Suuri Käsityö
Readers %
Suuri Käsityö
Amount of readers
SexWomen5195200 450
Men49510 550
Age12-17 y7510 550
18-24 y9510 550
25-34 y141225 320
35-44 y141225 320
45-64 y303369 630
65+ y263369 630
ProfessionTop Management424 220
white-collar worker, higher-level131531 650
White-collar worker141940 090
Worker12612 660
Farmer112 110
Other entrepreneur436 330
Pensioner303573 850
Student, pupil141021 100
Homewife, home dad012 110
Unemployed4612 660
EducationElementary school848 440
Secondary school404186 510
High school9816 880
University394492 840
Native languageFinnish9597204 670
Swedish536 330
Decision-maker in grocery purchasesThe respondent3950105 500
The respondent and the rest of the family454594 950
An other person in the family15510 550
Size of the household1 pers252756 970
2 pers373880 180
3 pers151429 540
4 pers141021 100
5+ pers91021 100
Household income (gross)Below 35 000 € /y262859 080
35 001 - 75 000 € /y414492 840
75 001 - 100 000 € /y11816 880
Over 100 000 € /y648 440
Type of MunicipalityGreater Helsinki191429 540
Turku or Tampere8816 880
Oulu4612 660
70 000 - 150 000 inhabitants town131021 100
Urban municipality273063 300
Conurbation161837 980
Countryside141531 650
HousingApartment322961 190
Row house or semi-detached house161633 760
Detached house4549103 390
Farm5510 550
Something else100
Can not answer112 110
Ownership of housingOwner-occupied residence7479166 690
Rented residence201633 760
Right of residence apartment236 330
Something else112 110
Can not answer224 220
Number of cars in householdOne car434697 060
Two cars333165 410
Three or more cars10816 880
No car131327 430
Can not answer112 110
Car was bought new or usedNew282552 750
Used6366139 260
Can not answer112 110
Actively used bonus cardK-Plussa7484177 240
S-etukortti7986181 460
PINS4714 770
Stockmann111225 320
None of these948 440
Can not answer224 220
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself212654 860
Someone else in household pays151837 980
Someone else pays (friend, employer etc.)324 220
I don't have paid subscription at the moment6050105 500
Can not answer248 440
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself7816 880
Someone else in household pays548 440
Someone else pays (friend, employer etc.)224 220
I don't have paid subscription at the moment8281170 910
Can not answer448 440
Multisubscription: A print newspaper and its digital contentI pay myself212348 530
Someone else in household pays111327 430
Someone else pays (friend, employer etc.)324 220
I don't have paid subscription at the moment6359124 490
Can not answer336 330
Print magazine subscription: only print magazine is included in the subscriptionI pay myself333982 290
Someone else in household pays182042 200
Someone else pays (friend, employer etc.)448 440
I don't have paid subscription at the moment463778 070
Can not answer348 440
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself248 440
Someone else in household pays224 220
Someone else pays (friend, employer etc.)112 110
I don't have paid subscription at the moment9086181 460
Can not answer5816 880
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself122042 200
Someone else in household pays448 440
Someone else pays (friend, employer etc.)112 110
I don't have paid subscription at the moment7972151 920
Can not answer5510 550

Suuri Käsityö magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.