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Suuri Käsityö

Suuri Käsityö is the largest handicraft magazine in Finland. It is the number one magazine in terms of its versatility – knitting, crocheting, sewing, crafts, XL fashion. Each issue features sewing and knitting patterns by well-known designers. People are passionate about handicraft as a hobby and are willing to invest time and money in it.

Magazine's website: suurikasityo.fi Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 010 808 085
Email yrityspalvelu@sanoma.fi
Contact person Sirkka Pulkkinen
mediapalvelu@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Töölönlahdenkatu2
00100 Helsinki
Postal address PL 20
00089 Sanoma
Phone 09 1201
Magazine's email suuri.kasityo@sanoma.com
Päätoimittaja Leeni Hoimela-Mäkinen

Circulation or copies

Issues per year 10

Readership

Readership 214 000
Total reach 238 000
How many times read 3.5
Minutes of reading 59 min
Sources NRS 2021

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 05.01.2022 09.12.2021 13.12.2021 Thema: Life is a party: Sewing and knitting winter fashion. Beginners can also pick up their needles, because there are plenty of beginner knitting patterns included.
2 02.02.2022 12.01.2022 14.01.2022 Thema: Warmth in the heart of winter: The perfect lovely knits for the heart of winter! Sew something warm using merino wool, college fabric and domestic favourites.
3 09.03.2022 16.02.2022 18.02.2022 Thema: Towards spring: Sewing and knitting springtime clothing for spending time outdoors and feeling comfortable every day.
4 13.04.2022 24.03.2022 28.03.2022 Thema: Dresses! Let’s see those flaring skirts! This issue features dresses for all skill levels from novices to seasoned sewers.
5 18.05.2022 27.04.2022 29.04.2022 Thema: Lovely summer: The summer is made from light materials, tricot, linen and cotton. Now is a good time to upgrade your wardrobe for the holiday.
6 - 7 22.06.2022 01.06.2022 03.06.2022 Thema: Holiday! Many handicraft patterns for holidaymakers – both easy summer clothing and something fun and relaxing to do. Rest your mind as you knit at the end of a lakeside pier!
8 03.08.2022 13.07.2022 15.07.2022 Thema: Back to work: Knit-a-holics go wild in the autumn and wool takes over. It feels good to get back to work with a new, self-made wardrobe.
9 07.09.2022 16.08.2022 18.08.2022 Thema: Socks extra: Numerous beloved wool socks! They can be paired with casual homewear.
10 12.10.2022 19.09.2022 21.09.2022 Thema: Timeless classics: Sew timeless classics and easily tweaked outfits. Handicraft enthusiasts start working on their first Christmas presents already.
11 - 12 09.11.2022 20.10.2022 24.10.2022 Thema: Christmas gift wishes. Best patterns and knits that are on the wish list year after year. Make Christmas presents, but also relax with handicrafts.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 12745 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 14669 €

2/1

Position: 2. Spread

Size including margin: 460 x 297 mm

4-colour price 14017 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 6372 €

1/1

Position: Back cover

Size including margin: 230 x 272 mm

4-colour price 7330 €

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 4627 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 4627 €

1/3

Position: Not specified

Size including margin: 76 x 297 mm

4-colour price 3951 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 3951 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 3365 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 3365 €

1/4

Position: Not specified

Size including margin: 112 x 146 mm

4-colour price 3365 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
Technical data Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 214 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Suuri Käsityö
Readers %
Suuri Käsityö
Amount of readers
SexWomen5196205 440
Men4948 560
Age15-24 y13714 980
25-34 y141123 540
35-44 y141021 400
45-54 y141327 820
55-64 y162042 800
65+ y293983 460
Gender + ageFemale 15-29 years101123 540
Female 30-49 years142042 800
Female 50+ years2864136 960
Male 15-29 years1012 140
Male 30-49 years1412 140
Male 50+ years2424 280
Household positionLives at home with parents748 560
Lives alone273166 340
Lives with spouse373881 320
Lives with spouse and children232247 080
Single parent224 280
Other336 420
ProfessionTop Management424 280
white-collar worker, higher-level151532 100
White-collar worker131327 820
Worker10510 700
Farmer112 140
Other entrepreneur324 280
Pensioner314392 020
Student, pupil12817 120
Homewife, home dad112 140
Unemployed348 560
Other448 560
No answer324 280
EducationElementary school6612 840
Secondary school7714 980
Vocational292962 060
High school131429 960
University of Applied Sciences181532 100
University252757 780
Something else224 280
Size of the household1 pers283472 760
2 pers393881 320
3 pers141225 680
4 pers121021 400
5+ pers7612 840
Household income (gross)Below 20 000 € /y131634 240
20 000 - 35 000 € /y212757 780
35 001 - 50 000 € /y201940 660
50 001 - 85 000 € /y211532 100
85 001 - 100 000 € /y648 560
Over 100 000 € /y636 420
Don't want to tell6919 260
Can't say / No answer7510 700
Decision-maker in grocery purchasesYes9498209 720
Don't know624 280
Can not say100
HousingApartment343268 480
Row house or semi-detached house171736 380
Detached house444698 440
Farm4510 700
Something else112 140
Can not say000
Ownership of housingOwner-occupied residence7477164 780
Rented residence221940 660
Right of residence apartment236 420
Something else112 140
Can not say112 140
Cottage or holiday home in regular useYes414187 740
No5858124 120
Can not say112 140
Number of cars in householdOne car4648102 720
Two cars302962 060
Three or more cars10817 120
No car141532 100
Advertising ban at the door / mailboxYes241838 520
No7682175 480
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer504289 880
Temporarily absent (= time off from work, care or study, maternity leave)124 280
Retired314392 020
Unemployed / laid off348 560
Schoolboy or student12817 120
Housewife or father112 140
In the military or performing civilian service000
Other112 140
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes231940 660
No252247 080
Can't say / No answer5159126 260
Health services used in the householdPublic health services8589190 460
Employer - funded health care services494289 880
Private, self-funded healthcare services384392 020
Private health insurance services211634 240
No health care112 140
Can not say112 140
Type of municipality (7 class)Greater Helsinki191532 100
Turku or Tampere8714 980
Oulu4612 840
70 000 - 150 000 inhabitants town131123 540
Urban municipality272859 920
Conurbation161736 380
Countryside131532 100
Pets in householdCat171736 380
Dog262757 780
Some other pet5510 700
No pets6060128 400
Family with kidsYes312757 780
No6973156 220
Use of glasses or contact lensesYes6880171 200
No322042 800
How often different content is read
The frequency of reading: Print magazinesDaily151940 660
5-6 days a week4714 980
1-4 days a week283677 040
Monthly252451 360
Rarely211225 680
Never524 280
Can not say000
The frequency of reading: Magazine content in digital formatDaily201838 520
5-6 days a week548 560
1-4 days a week191838 520
Monthly161838 520
Rarely253064 200
Never131123 540
Can not say124 280
The frequency of reading: Print newspapers or afternoon papersDaily3447100 580
5-6 days a week5510 700
1-4 days a week232655 640
Monthly14919 260
Rarely191225 680
Never524 280
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily5348102 720
5-6 days a week101021 400
1-4 days a week171634 240
Monthly6919 260
Rarely91123 540
Never5612 840
Can not say000
The frequency of reading: Free and free delivery newspapersDaily6612 840
5-6 days a week5612 840
1-4 days a week4248102 720
Monthly181634 240
Rarely201634 240
Never8612 840
Can not say112 140
The frequency of watching: Free online TV servicesDaily171429 960
5-6 days a week101021 400
1-4 days a week313472 760
Monthly201736 380
Rarely151634 240
Never6817 120
Can not say112 140
The frequency of watching: Pay TV and streaming servicesDaily151021 400
5-6 days a week10714 980
1-4 days a week191532 100
Monthly9714 980
Rarely111225 680
Never3548102 720
Can not say112 140
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4857121 980
5-6 days a week101123 540
1-4 days a week191838 520
Monthly11817 120
Rarely10510 700
Never324 280
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily383983 460
5-6 days a week131429 960
1-4 days a week232451 360
Monthly9817 120
Rarely10919 260
Never7714 980
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily242859 920
5-6 days a week7714 980
1-4 days a week171736 380
Monthly111225 680
Rarely262451 360
Never141123 540
Can not say124 280
The frequency of listening: Programs of commercial radio channelsDaily181532 100
5-6 days a week10817 120
1-4 days a week232144 940
Monthly131225 680
Rarely202349 220
Never162144 940
Can not say112 140
The frequency of listening: PodcastsDaily312 140
5-6 days a week224 280
1-4 days a week9817 120
Monthly12919 260
Rarely262553 500
Never4450107 000
Can not say448 560
User frequency and following: Social mediaDaily5657121 980
5-6 days a week6714 980
1-4 days a week9817 120
Monthly336 420
Rarely548 560
Never192144 940
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily11817 120
5-6 days a week548 560
1-4 days a week111021 400
Monthly8817 120
Rarely242859 920
Never404187 740
Can not say112 140
User frequency: Instant messaging Daily6462132 680
5-6 days a week101225 680
1-4 days a week10919 260
Monthly436 420
Rarely336 420
Never91123 540
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5966141 240
No403370 620
Can not say112 140
I tend to buy tabloidsYes91225 680
No8986184 040
Can not say124 280
A paid Finnish magazine is subscribed to my household (print or digital)Yes5055117 700
No494392 020
Can not say224 280
I tend to buy single copy magazinesYes182757 780
No8071151 940
Can not say224 280

Suuri Käsityö magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.