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Suuri Käsityö

Suuri Käsityö is the largest handicraft magazine in Finland. It is the number one magazine in terms of its versatility – knitting, crocheting, sewing, crafts, XL fashion. Each issue features sewing and knitting patterns by well-known designers. People are passionate about handicraft as a hobby and are willing to invest time and money in it.

Magazine's website: suurikasityo.fi Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 010 808 085
Email etunimi.sukunimi@sanoma.com
Contact person Sirkka Pulkkinen
mediapalvelu@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Magazine's email suuri.kasityo@sanoma.com
Päätoimittaja Saila-Mari Kohtala
Toimituspäällikkö Tytti Kontula

Circulation or copies

Issues per year 10

Readership

Readership 206 000
Total reach 229 000
How many times read 3,5
Minutes of reading 49 min
Sources KMT 2020

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 07.01.2021 09.12.2020 11.12.2020 Thema: Wonderful everyday life: Stylish winter fashion is easy to sew. Knit the most beautiful winter sweaters.
2 04.02.2021 14.01.2021 18.01.2021 Thema: Warmth for the winter: Sew merino wool and other comfortable clothes from elastic materials. Charming light colours in midwinter knits.
3 11.03.2021 18.02.2021 22.02.2021 Thema: Step from the cold into the light: Lighter clothing and brighter colours. We turn our gaze towards casual spring outfits by both sewing and knitting.
4 15.04.2021 25.03.2021 29.03.2021 Thema: Light spring: Spring is the time of sewing dresses and light patterns! Sweet knits fall of the needles.
5 20.05.2021 29.04.2021 03.05.2021 Thema: Towards summer: Featuring favourite summer materials, tricot, linen and cotton. This is the time for light clothing and accessories.
6 - 7 24.06.2021 03.06.2021 07.06.2021 Thema: Take an easy holiday: Holidays are for enjoying life – sewing easy summer clothes. Bring your knitting needles with you – these chores give your mind a rest!
8 05.08.2021 15.07.2021 19.07.2021 Thema: Lovely wool! Become a knitaholic. Warm sweaters and accessories as we approach the autumn weather. It feels wonderful to go back to everyday routines in your sewing.
9 09.09.2021 19.08.2021 23.08.2021 Thema: Socks extra: Plenty of socks that we love. Sew nice outfits to wear at home.
10 14.10.2021 23.09.2021 27.09.2021 Thema: Spice up the autumn! Colour and joy in the darkness! You can easily make clothes for formal occasions as well. We approach Christmas by opening the gift workshop.
11 - 12 11.11.2021 21.10.2021 25.10.2021 Thema: Warm Christmas. Make Christmas presents and enjoy me-time with sewing and knitting – you can also give yourself a gift.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 12302 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 14159 €

2/1

Position: 2. Spread

Size including margin: 460 x 297 mm

4-colour price 13530 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 6151 €

1/1

Position: Back cover

Size including margin: 230 x 272 mm

4-colour price 7075 €

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 4466 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 4466 €

1/3

Position: Not specified

Size including margin: 76 x 297 mm

4-colour price 3814 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 3814 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 3248 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 3248 €

1/4

Position: Not specified

Size including margin: 112 x 146 mm

4-colour price 3248 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery Aineistot toimitetaan aineistolinkin kautta. Ilmoitusvarauksessa kerrottu aineistontoimittaja saa linkin sähköpostiinsa.
Technical data Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi ilmoituksen ulkoreunaa. PDF:ään lisätään 5 mm leikkausvara (bleed) ja leikkuumerkit. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 206 000 / NRS 2020 Download magazine graphs (PDF)

Reader profile All 15+ % Suuri Käsityö
Readers %
Suuri Käsityö
Amount of readers
SexWomen5195195 700
Men49510 300
Age15-24 y13612 360
25-34 y141122 660
35-44 y141122 660
45-54 y141326 780
55-64 y161837 080
65+ y284184 460
Gender + ageFemale 15-29 years101122 660
Female 30-49 years142245 320
Female 50+ years2863129 780
Male 15-29 years1012 060
Male 30-49 years1412 060
Male 50+ years2436 180
Household positionLives at home with parents736 180
Lives alone253163 860
Lives with spouse383980 340
Lives with spouse and children252245 320
Single parent236 180
Other224 120
ProfessionTop Management324 120
white-collar worker, higher-level141428 840
White-collar worker141530 900
Worker11510 300
Farmer112 060
Other entrepreneur424 120
Pensioner314592 700
Student, pupil12714 420
Homewife, home dad112 060
Unemployed336 180
Other436 180
No answer224 120
EducationElementary school6714 420
Secondary school7714 420
Vocational302857 680
High school141428 840
University of Applied Sciences181632 960
University242653 560
Something else224 120
Size of the household1 pers273367 980
2 pers383980 340
3 pers141224 720
4 pers131020 600
5+ pers8612 360
Household income (gross)Below 20 000 € /y131735 020
20 000 - 35 000 € /y222857 680
35 001 - 50 000 € /y201939 140
50 001 - 85 000 € /y211530 900
85 001 - 100 000 € /y5510 300
Over 100 000 € /y648 240
Don't want to tell6816 480
Can't say / No answer8510 300
Decision-maker in grocery purchasesYes9498201 880
Don't know624 120
Can not say000
HousingApartment343163 860
Row house or semi-detached house171735 020
Detached house444796 820
Farm336 180
Something else112 060
Can not say000
Ownership of housingOwner-occupied residence7380164 800
Rented residence231735 020
Right of residence apartment212 060
Something else112 060
Can not say112 060
Cottage or holiday home in regular useYes414184 460
No5858119 480
Can not say112 060
Number of cars in householdOne car474898 880
Two cars292857 680
Three or more cars9816 480
No car141632 960
Advertising ban at the door / mailboxYes231939 140
No7681166 860
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer514286 520
Temporarily absent (= time off from work, care or study, maternity leave)224 120
Retired314592 700
Unemployed / laid off336 180
Schoolboy or student12714 420
Housewife or father112 060
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes251939 140
No252245 320
Can't say / No answer5159121 540
Health services used in the householdPublic health services8589183 340
Employer - funded health care services484082 400
Private, self-funded healthcare services394490 640
Private health insurance services211837 080
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki191530 900
Turku or Tampere8612 360
Oulu4510 300
70 000 - 150 000 inhabitants town131224 720
Urban municipality262755 620
Conurbation161837 080
Countryside131632 960
Pets in householdCat161530 900
Dog262653 560
Some other pet5510 300
No pets6162127 720
Family with kidsYes342755 620
No6673150 380
Use of glasses or contact lensesYes6879162 740
No322143 260
How often different content is read
The frequency of reading: Print magazinesDaily142041 200
5-6 days a week5816 480
1-4 days a week303470 040
Monthly262755 620
Rarely19918 540
Never424 120
Can not say000
The frequency of reading: Magazine content in digital formatDaily191939 140
5-6 days a week6510 300
1-4 days a week191735 020
Monthly161632 960
Rarely262755 620
Never131326 780
Can not say112 060
The frequency of reading: Print newspapers or afternoon papersDaily344592 700
5-6 days a week6714 420
1-4 days a week252449 440
Monthly141122 660
Rarely171020 600
Never424 120
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily514592 700
5-6 days a week111326 780
1-4 days a week181939 140
Monthly7612 360
Rarely91224 720
Never5510 300
Can not say000
The frequency of reading: Free and free delivery newspapersDaily7612 360
5-6 days a week5510 300
1-4 days a week404592 700
Monthly192041 200
Rarely211735 020
Never748 240
Can not say224 120
The frequency of watching: Free online TV servicesDaily191837 080
5-6 days a week10918 540
1-4 days a week302959 740
Monthly191837 080
Rarely151530 900
Never5918 540
Can not say112 060
The frequency of watching: Pay TV and streaming servicesDaily171224 720
5-6 days a week10714 420
1-4 days a week191428 840
Monthly9918 540
Rarely11918 540
Never344796 820
Can not say124 120
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4855113 300
5-6 days a week10918 540
1-4 days a week191837 080
Monthly10816 480
Rarely9714 420
Never336 180
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily404388 580
5-6 days a week121224 720
1-4 days a week222143 260
Monthly9816 480
Rarely9714 420
Never7918 540
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily243163 860
5-6 days a week7612 360
1-4 days a week181735 020
Monthly111020 600
Rarely252143 260
Never141224 720
Can not say224 120
The frequency of listening: Programs of commercial radio channelsDaily201632 960
5-6 days a week11918 540
1-4 days a week232245 320
Monthly131224 720
Rarely181939 140
Never142143 260
Can not say112 060
The frequency of listening: PodcastsDaily324 120
5-6 days a week212 060
1-4 days a week8612 360
Monthly12918 540
Rarely262347 380
Never4556115 360
Can not say448 240
User frequency and following: Social mediaDaily5658119 480
5-6 days a week6612 360
1-4 days a week8714 420
Monthly436 180
Rarely636 180
Never202245 320
Can not say100
User frequency and following: Bloggers, YouTubers, or social media influencersDaily11714 420
5-6 days a week548 240
1-4 days a week10816 480
Monthly8816 480
Rarely242755 620
Never404592 700
Can not say112 060
User frequency: Instant messaging Daily6461125 660
5-6 days a week101122 660
1-4 days a week101122 660
Monthly448 240
Rarely324 120
Never91224 720
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5967138 020
No403367 980
Can not say100
I tend to buy tabloidsYes91224 720
No8987179 220
Can not say112 060
A paid Finnish magazine is subscribed to my household (print or digital)Yes4954111 240
No494592 700
Can not say224 120
I tend to buy single copy magazinesYes182653 560
No8072148 320
Can not say212 060

Suuri Käsityö magazine's reader profile / Source NRS 2020

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.