Taloustaito
Taloustaito Magazine – Personal Finance and Investment
Taloustaito is the largest business magazine in the Nordics with a monthly circulation of 231 691 (2020, Finnish Audit Bureau of Circulations). Taloustaito focuses on personal finance and gives insight into taxation, family law, private investments, stocks and mutual funds, insurance, housing, cars, and property management. The readership is 61% male, 39% female, 55% 35-64 years old. Among its readers, the average annual household income is about 70 000 euros (capital income not included)
Magazine's website: https://www.taloustaito.fi Follow us :
Advertisement sales
| Advertisement sales | Verotieto Oy |
|---|---|
| Phone | 09 618 871 |
| veronmaksajat@veronmaksajat.fi | |
| Contact person |
Aniina Vänskä 09 6188 7217 044 530 1117 aniina.vanska@veronmaksajat.fi |
| Www | www.taloustaito.fi |
| Advertisement sales | Saarsalo Oy |
|---|---|
| Phone | 03 212 5225 |
| Fax | 03 222 0609 |
| info@saarsalo.fi | |
| Contact person |
Sanna Mäkinen 041 313 2706 sanna.makinen@saarsalo.fi |
| Www | www.taloustaito.fi |
| Contact person |
Riku Suuriniemi 040 708 8564 riku.suuriniemi@saarsalo.fi |
| Www | www.taloustaito.fi |
| Contact person |
Maria Turppa 044 981 8239 maria.turppa@saarsalo.fi |
| Www | www.taloustaito.fi |
Contact info
| Publisher | Verotieto Oy |
|---|---|
| Visiting address |
Kalevankatu 4 00100 Helsinki |
| Phone | 09 618 871 |
| Magazine's email | toimitus@veronmaksajat.fi |
| Päätoimittaja | Antti Oksanen |
| Toimituspäällikkö | Ulla Simola |
Circulation or copies
| Copies | 245381 |
|---|---|
| Issues per year | 12 |
Readership
| Readership | 463 000 |
|---|---|
| Total reach | 487 000 |
| How many times read | 2.0 |
| Minutes of reading | 53 min |
| Sources | KMT 2023 |
Online audience
| Magazine's website | http://www.taloustaito.fi |
|---|
Average weekly reach Source: FIAM
Average weekly pageviews Source: FIAM
Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.
Timetable
| Issue | Publishing date | Reservation | Material | Research number | Additional info |
| 1 | 18.01.2023 | 02.01.2023 | 05.01.2023 | Thema: Thema: Forest Ownership and Investment | |
| 2 | 15.02.2023 | 27.01.2023 | 02.02.2023 | Thema: Thema: Small Business | |
| 3 | 22.03.2023 | 06.03.2023 | 10.03.2023 | Thema: Thema: Tax Return - Advice and Commentary | |
| 4 | 19.04.2023 | 03.04.2023 | 05.04.2023 | Thema: Thema: Housing and Energy | |
| 5 | 17.05.2023 | 02.05.2023 | 05.05.2023 | ||
| 6 | 14.06.2023 | 29.05.2023 | 02.06.2023 | ||
| 7 | 09.08.2023 | 24.07.2023 | 28.07.2023 | Thema: Thema: Working Life | |
| 8 | 06.09.2023 | 21.08.2023 | 25.08.2023 | ||
| 9 | 04.10.2023 | 18.09.2023 | 22.09.2023 | Thema: Thema: Automotive Trends and Taxes | |
| 10 | 01.11.2023 | 16.10.2023 | 20.10.2023 | Thema: Thema: Personal Investments | |
| 11 | 29.11.2023 | 13.11.2023 | 17.11.2023 | ||
| 12 | 27.12.2023 | 04.12.2023 | 12.12.2023 | Thema: Thema: Special Issue on 2024 Taxes |
Advertisement rates
2/1
Position: Not specified
Size including margin: 400 x 280 mm
4-colour price 14335 €
1/1
Position: Not specified
Size including margin: 200 x 280 mm
4-colour price 7925 €
2-kansi
Position: 2. Cover
Size including margin: 200 x 280 mm
4-colour price 8475 €
Erikoishinnat: 2 -kansi, 3 -kansi tai takakansi, huom! takakannen ilmoituskoko 200 x 245 mm250 000 kpl
3-kansi
Position: 3. Cover
Size including margin: 200 x 280 mm
4-colour price 8475 €
takakansi
Position: Back cover
Size including margin: 200 x 250 mm
4-colour price 8475 €
1/2
Position: Not specified
Size including margin: 97 x 280 mm
4-colour price 4385 €
1/2
Position: Not specified
Size including margin: 200 x 135 mm
4-colour price 4385 €
1/4
Position: Not specified
Size including margin: 88 x 125 mm
4-colour price 2335 €
1/4
Position: Not specified
Size including margin: 180 x 65 mm
4-colour price 2335 €
Prices doesn't include tax.
Technical data
| Size mm | 200 x 280 mm |
|---|---|
| Bleed mm | 5 mm |
| Number of colums | 3 |
| Printing process | Offset |
| Binding | Saddle-stitching |
Printing house
| Printer | UPC Print - Finland , Vasa |
|---|
Technical info / material
| Ad material delivery | https://ads.aikakausmedia.fi |
|---|---|
| Technical data | Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi - tai www.astehelsinki.fi/ilmoitukset |
Readers: 463 000 / KMT 2023 Download magazine graphs (PDF)
| Reader profile | All 15+ % | Taloustaito Readers % |
Taloustaito Amount of readers |
|
| Readership (KMT 2023) | 463 000 | |||
| Total reach | 487 000 | |||
| Sex | Women | 51 | 42 | 194 460 |
| Men | 49 | 58 | 268 540 | |
| Native language | Finnish | 95 | 97 | 449 110 |
| Swedish | 5 | 3 | 13 890 | |
| Age | 15-24 y | 13 | 2 | 9 260 |
| 25-34 y | 14 | 8 | 37 040 | |
| 35-44 y | 14 | 14 | 64 820 | |
| 45-54 y | 14 | 17 | 78 710 | |
| 55-64 y | 16 | 23 | 106 490 | |
| 65+ y | 29 | 36 | 166 680 | |
| Gender + age | Female 15-29 years | 10 | 2 | 9 260 |
| Female 30-49 years | 14 | 11 | 50 930 | |
| Female 50+ years | 28 | 29 | 134 270 | |
| Male 15-29 years | 10 | 3 | 13 890 | |
| Male 30-49 years | 14 | 17 | 78 710 | |
| Male 50+ years | 24 | 38 | 175 940 | |
| Household position | Lives at home with parents | 7 | 1 | 4 630 |
| Lives alone | 28 | 21 | 97 230 | |
| Lives with spouse | 37 | 47 | 217 610 | |
| Lives with spouse and children | 24 | 26 | 120 380 | |
| Single parent | 2 | 2 | 9 260 | |
| Other | 3 | 2 | 9 260 | |
| Grandchildren under 18 years of age | Yes | 21 | 29 | 134 270 |
| No | 38 | 47 | 217 610 | |
| No answer (under 45 year olds) | 41 | 24 | 111 120 | |
| Profession | Top Management | 4 | 7 | 32 410 |
| white-collar worker, higher-level | 16 | 18 | 83 340 | |
| White-collar worker | 12 | 11 | 50 930 | |
| Worker | 10 | 9 | 41 670 | |
| Farmer | 1 | 1 | 4 630 | |
| Other entrepreneur | 3 | 5 | 23 150 | |
| Pensioner | 31 | 36 | 166 680 | |
| Student, pupil | 11 | 2 | 9 260 | |
| Homewife, home dad | 0 | 0 | 0 | |
| Unemployed | 2 | 1 | 4 630 | |
| Other | 6 | 6 | 27 780 | |
| No answer | 3 | 2 | 9 260 | |
| Education | Elementary school | 5 | 3 | 13 890 |
| Secondary school | 7 | 3 | 13 890 | |
| Vocational | 28 | 27 | 125 010 | |
| High school | 14 | 11 | 50 930 | |
| University of Applied Sciences | 19 | 23 | 106 490 | |
| University | 27 | 32 | 148 160 | |
| Something else | 2 | 2 | 9 260 | |
| Size of the household | 1 pers | 28 | 22 | 101 860 |
| 2 pers | 38 | 46 | 212 980 | |
| 3 pers | 14 | 15 | 69 450 | |
| 4 pers | 12 | 12 | 55 560 | |
| 5+ pers | 7 | 5 | 23 150 | |
| Household income (gross) | Below 20 000 € /y | 11 | 4 | 18 520 |
| 20 000 - 35 000 € /y | 19 | 14 | 64 820 | |
| 35 001 - 50 000 € /y | 20 | 21 | 97 230 | |
| 50 001 - 85 000 € /y | 22 | 27 | 125 010 | |
| 85 001 - 100 000 € /y | 7 | 9 | 41 670 | |
| Over 100 000 € /y | 9 | 16 | 74 080 | |
| Don't want to tell | 5 | 5 | 23 150 | |
| Can't say / No answer | 7 | 2 | 9 260 | |
| Decision-maker in grocery purchases | Yes | 93 | 92 | 425 960 |
| Don't know | 7 | 7 | 32 410 | |
| Can not say | 1 | 1 | 4 630 | |
| Housing | Apartment | 32 | 25 | 115 750 |
| Row house or semi-detached house | 15 | 18 | 83 340 | |
| Detached house | 47 | 52 | 240 760 | |
| Farm | 4 | 5 | 23 150 | |
| Something else | 1 | 0 | 0 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 76 | 85 | 393 550 |
| Rented residence | 20 | 11 | 50 930 | |
| Right of residence apartment | 2 | 2 | 9 260 | |
| Something else | 1 | 1 | 4 630 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 40 | 47 | 217 610 |
| No | 59 | 53 | 245 390 | |
| Can not say | 1 | 1 | 4 630 | |
| Using AdBlocker or similar application | Yes | 19 | 15 | 69 450 |
| No | 76 | 80 | 370 400 | |
| Can not say | 5 | 4 | 18 520 | |
| Number of cars in household | One car | 45 | 45 | 208 350 |
| Two cars | 32 | 36 | 166 680 | |
| Three or more cars | 10 | 11 | 50 930 | |
| No car | 14 | 8 | 37 040 | |
| PUUTTUU | PUUTTUU | 22 | 28 | 129 640 |
| PUUTTUU | 67 | 65 | 300 950 | |
| PUUTTUU | 4 | 4 | 18 520 | |
| PUUTTUU | 8 | 11 | 50 930 | |
| PUUTTUU | 2 | 1 | 4 630 | |
| PUUTTUU | 8 | 5 | 23 150 | |
| PUUTTUU | 5 | 5 | 23 150 | |
| Advertising ban at the door / mailbox | Yes | 24 | 18 | 83 340 |
| No | 76 | 81 | 375 030 | |
| Can not say | 1 | 0 | 0 | |
| lifecycle | In paid job, entrepreneur, freelancer, farmer | 52 | 59 | 273 170 |
| Temporarily absent (= time off from work, care or study, maternity leave) | 1 | 1 | 4 630 | |
| Retired | 31 | 36 | 166 680 | |
| Unemployed / laid off | 2 | 1 | 4 630 | |
| Schoolboy or student | 11 | 2 | 9 260 | |
| Housewife or father | 0 | 0 | 0 | |
| In the military or performing civilian service | 0 | 0 | 0 | |
| Other | 1 | 1 | 4 630 | |
| Don't want to say | 0 | 0 | 0 | |
| Can not say | 0 | 0 | 0 | |
| Participation in workplace procurement decisions | Yes | 25 | 31 | 143 530 |
| No | 25 | 26 | 120 380 | |
| Can't say / No answer | 50 | 43 | 199 090 | |
| Health services used in the household | Public health services | 85 | 84 | 388 920 |
| Employer - funded health care services | 49 | 52 | 240 760 | |
| Private, self-funded healthcare services | 39 | 46 | 212 980 | |
| Private health insurance services | 22 | 23 | 106 490 | |
| No health care | 1 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 21 | 97 230 |
| Turku or Tampere | 8 | 8 | 37 040 | |
| Oulu | 4 | 3 | 13 890 | |
| 70 000 - 150 000 inhabitants town | 13 | 12 | 55 560 | |
| Urban municipality | 27 | 27 | 125 010 | |
| Conurbation | 16 | 16 | 74 080 | |
| Countryside | 13 | 13 | 60 190 | |
| Pets in household | Cat | 17 | 16 | 74 080 |
| Dog | 26 | 26 | 120 380 | |
| Some other pet | 5 | 5 | 23 150 | |
| No pets | 59 | 60 | 277 800 | |
| Family with kids | Yes | 32 | 29 | 134 270 |
| No | 68 | 71 | 328 730 | |
| Use of glasses or contact lenses | Yes | 67 | 75 | 347 250 |
| No | 33 | 25 | 115 750 | |
| How often different content is read | ||||
| The frequency of reading: Print magazines | Daily | 15 | 23 | 106 490 |
| 5-6 days a week | 4 | 7 | 32 410 | |
| 1-4 days a week | 26 | 35 | 162 050 | |
| Monthly | 24 | 23 | 106 490 | |
| Rarely | 23 | 12 | 55 560 | |
| Never | 7 | 1 | 4 630 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 21 | 22 | 101 860 |
| 5-6 days a week | 5 | 5 | 23 150 | |
| 1-4 days a week | 19 | 20 | 92 600 | |
| Monthly | 15 | 16 | 74 080 | |
| Rarely | 24 | 23 | 106 490 | |
| Never | 14 | 12 | 55 560 | |
| Can not say | 1 | 1 | 4 630 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 44 | 203 720 |
| 5-6 days a week | 4 | 6 | 27 780 | |
| 1-4 days a week | 23 | 24 | 111 120 | |
| Monthly | 13 | 10 | 46 300 | |
| Rarely | 21 | 13 | 60 190 | |
| Never | 7 | 2 | 9 260 | |
| Can not say | 1 | 1 | 4 630 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 57 | 263 910 |
| 5-6 days a week | 9 | 8 | 37 040 | |
| 1-4 days a week | 16 | 16 | 74 080 | |
| Monthly | 6 | 5 | 23 150 | |
| Rarely | 9 | 8 | 37 040 | |
| Never | 6 | 5 | 23 150 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 6 | 27 780 |
| 5-6 days a week | 4 | 4 | 18 520 | |
| 1-4 days a week | 44 | 50 | 231 500 | |
| Monthly | 17 | 16 | 74 080 | |
| Rarely | 20 | 16 | 74 080 | |
| Never | 9 | 6 | 27 780 | |
| Can not say | 1 | 1 | 4 630 | |
| The frequency of watching: Free online TV services | Daily | 15 | 16 | 74 080 |
| 5-6 days a week | 9 | 10 | 46 300 | |
| 1-4 days a week | 30 | 33 | 152 790 | |
| Monthly | 23 | 22 | 101 860 | |
| Rarely | 15 | 11 | 50 930 | |
| Never | 7 | 7 | 32 410 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Pay TV and streaming services | Daily | 16 | 14 | 64 820 |
| 5-6 days a week | 10 | 9 | 41 670 | |
| 1-4 days a week | 22 | 21 | 97 230 | |
| Monthly | 10 | 9 | 41 670 | |
| Rarely | 11 | 12 | 55 560 | |
| Never | 31 | 35 | 162 050 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of YLE (national proadcaster) TV channels | Daily | 45 | 56 | 259 280 |
| 5-6 days a week | 9 | 11 | 50 930 | |
| 1-4 days a week | 19 | 18 | 83 340 | |
| Monthly | 11 | 8 | 37 040 | |
| Rarely | 12 | 7 | 32 410 | |
| Never | 3 | 1 | 4 630 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 35 | 43 | 199 090 |
| 5-6 days a week | 12 | 14 | 64 820 | |
| 1-4 days a week | 22 | 22 | 101 860 | |
| Monthly | 11 | 8 | 37 040 | |
| Rarely | 12 | 8 | 37 040 | |
| Never | 7 | 5 | 23 150 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of listening: Programs of YLE (national proadcaster) radio-channels | Daily | 22 | 28 | 129 640 |
| 5-6 days a week | 7 | 9 | 41 670 | |
| 1-4 days a week | 16 | 18 | 83 340 | |
| Monthly | 13 | 13 | 60 190 | |
| Rarely | 26 | 21 | 97 230 | |
| Never | 16 | 10 | 46 300 | |
| Can not say | 1 | 1 | 4 630 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 18 | 83 340 |
| 5-6 days a week | 10 | 11 | 50 930 | |
| 1-4 days a week | 21 | 24 | 111 120 | |
| Monthly | 14 | 13 | 60 190 | |
| Rarely | 21 | 18 | 83 340 | |
| Never | 16 | 15 | 69 450 | |
| Can not say | 1 | 1 | 4 630 | |
| The frequency of listening: Podcasts | Daily | 4 | 2 | 9 260 |
| 5-6 days a week | 3 | 3 | 13 890 | |
| 1-4 days a week | 9 | 7 | 32 410 | |
| Monthly | 13 | 13 | 60 190 | |
| Rarely | 28 | 27 | 125 010 | |
| Never | 41 | 45 | 208 350 | |
| Can not say | 2 | 2 | 9 260 | |
| User frequency and following: Social media | Daily | 57 | 49 | 226 870 |
| 5-6 days a week | 7 | 8 | 37 040 | |
| 1-4 days a week | 8 | 9 | 41 670 | |
| Monthly | 3 | 3 | 13 890 | |
| Rarely | 6 | 6 | 27 780 | |
| Never | 19 | 23 | 106 490 | |
| Can not say | 0 | 0 | 0 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 7 | 32 410 |
| 5-6 days a week | 5 | 3 | 13 890 | |
| 1-4 days a week | 11 | 9 | 41 670 | |
| Monthly | 8 | 8 | 37 040 | |
| Rarely | 22 | 23 | 106 490 | |
| Never | 40 | 49 | 226 870 | |
| Can not say | 1 | 1 | 4 630 | |
| User frequency: Instant messaging | Daily | 68 | 64 | 296 320 |
| 5-6 days a week | 9 | 9 | 41 670 | |
| 1-4 days a week | 10 | 11 | 50 930 | |
| Monthly | 3 | 4 | 18 520 | |
| Rarely | 3 | 3 | 13 890 | |
| Never | 8 | 10 | 46 300 | |
| Can not say | 0 | 0 | 0 | |
| A paid Finnish newspaper is subscribed to my household (print or digital) | Yes | 58 | 70 | 324 100 |
| No | 41 | 29 | 134 270 | |
| Can not say | 1 | 0 | 0 | |
| I tend to buy tabloids | Yes | 8 | 11 | 50 930 |
| No | 90 | 87 | 402 810 | |
| Can not say | 2 | 1 | 4 630 | |
| A paid Finnish magazine is subscribed to my household (print or digital) | Yes | 46 | 59 | 273 170 |
| No | 52 | 41 | 189 830 | |
| Can not say | 2 | 1 | 4 630 | |
| I tend to buy single copy magazines | Yes | 17 | 19 | 87 970 |
| No | 81 | 79 | 365 770 | |
| Can not say | 2 | 2 | 9 260 | |
| PUUTTUU | PUUTTUU | 13 | 13 | 60 190 |
| PUUTTUU | 5 | 3 | 13 890 | |
| PUUTTUU | 7 | 7 | 32 410 | |
| PUUTTUU | 15 | 17 | 78 710 | |
| PUUTTUU | 8 | 10 | 46 300 | |
| PUUTTUU | 7 | 7 | 32 410 | |
| PUUTTUU | 10 | 10 | 46 300 | |
| PUUTTUU | 6 | 4 | 18 520 | |
| PUUTTUU | 9 | 7 | 32 410 | |
| PUUTTUU | 9 | 9 | 41 670 | |
| PUUTTUU | 4 | 3 | 13 890 | |
| PUUTTUU | 5 | 3 | 13 890 | |
| PUUTTUU | 13 | 13 | 60 190 | |
| PUUTTUU | 8 | 7 | 32 410 | |
| PUUTTUU | 13 | 12 | 55 560 | |
| PUUTTUU | 7 | 5 | 23 150 | |
| PUUTTUU | 8 | 9 | 41 670 | |
| PUUTTUU | 3 | 3 | 13 890 | |
| PUUTTUU | 56 | 56 | 259 280 | |
| KULUTUSVÄITTÄMÄT | ||||
| PUUTTUU | PUUTTUU | 58 | 55 | 254 650 |
| PUUTTUU | 40 | 44 | 203 720 | |
| PUUTTUU | 2 | 2 | 9 260 | |
| PUUTTUU | PUUTTUU | 87 | 89 | 412 070 |
| PUUTTUU | 11 | 10 | 46 300 | |
| PUUTTUU | 1 | 1 | 4 630 | |
| PUUTTUU | PUUTTUU | 73 | 74 | 342 620 |
| PUUTTUU | 25 | 24 | 111 120 | |
| PUUTTUU | 2 | 2 | 9 260 | |
| PUUTTUU | PUUTTUU | 81 | 84 | 388 920 |
| PUUTTUU | 18 | 15 | 69 450 | |
| PUUTTUU | 2 | 1 | 4 630 | |
| PUUTTUU | PUUTTUU | 57 | 53 | 245 390 |
| PUUTTUU | 41 | 46 | 212 980 | |
| PUUTTUU | 1 | 1 | 4 630 | |
| PUUTTUU | PUUTTUU | 30 | 31 | 143 530 |
| PUUTTUU | 63 | 63 | 291 690 | |
| PUUTTUU | 7 | 6 | 27 780 | |
| PUUTTUU | PUUTTUU | 84 | 89 | 412 070 |
| PUUTTUU | 15 | 11 | 50 930 | |
| PUUTTUU | 1 | 1 | 4 630 | |
| PUUTTUU | PUUTTUU | 41 | 41 | 189 830 |
| PUUTTUU | 57 | 57 | 263 910 | |
| PUUTTUU | 2 | 1 | 4 630 | |
| PUUTTUU | PUUTTUU | 86 | 85 | 393 550 |
| PUUTTUU | 14 | 14 | 64 820 | |
| PUUTTUU | 1 | 1 | 4 630 | |
| PUUTTUU | PUUTTUU | 30 | 28 | 129 640 |
| PUUTTUU | 65 | 69 | 319 470 | |
| PUUTTUU | 5 | 3 | 13 890 | |
| PUUTTUU | PUUTTUU | 39 | 43 | 199 090 |
| PUUTTUU | 60 | 57 | 263 910 | |
| PUUTTUU | 1 | 1 | 4 630 | |
| PUUTTUU | PUUTTUU | 67 | 69 | 319 470 |
| PUUTTUU | 30 | 29 | 134 270 | |
| PUUTTUU | 3 | 2 | 9 260 | |
| PUUTTUU | PUUTTUU | 67 | 67 | 310 210 |
| PUUTTUU | 31 | 31 | 143 530 | |
| PUUTTUU | 3 | 2 | 9 260 | |
| PUUTTUU | PUUTTUU | 67 | 70 | 324 100 |
| PUUTTUU | 30 | 29 | 134 270 | |
| PUUTTUU | 2 | 2 | 9 260 | |
Taloustaito magazine's reader profile / Source NRS 2023
Terms of delivery
1. Maksuehdot:
14 päivää netto
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