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Taloustaito

Taloustaito Magazine – Personal Finance and Investment

Taloustaito is the largest business magazine in the Nordics with a monthly circulation of 242 961 (2018, Finnish Audit Bureau of Circulations). Taloustaito focuses on personal finance and gives insight into taxation, family law, private investments, stocks and mutual funds, insurance, housing, cars, property management. The readership is 49% male, 51% female, 87% 35-65 years old. Among its readers, the average annual household income is about 70 000 euros (capital income not included)

Magazine's website: https://www.taloustaito.fi Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales Verotieto Oy
Phone 09 618 871
Email veronmaksajat@veronmaksajat.fi
Contact person Aniina Vänskä
09 6188 7217
044 530 1117
aniina.vanska@veronmaksajat.fi
Www www.taloustaito.fi
Advertisement sales Saarsalo Oy
Phone 03 212 5225
Fax 03 222 0609
Email info@saarsalo.fi
Contact person Emmi Leimu
041 314 2669
emmi.leimu@saarsalo.fi
Www www.taloustaito.fi
Contact person Sanna Mäkinen
041 313 2706
sanna.makinen@saarsalo.fi
Www www.taloustaito.fi
Contact person Riku Suuriniemi
040 708 8564
riku.suuriniemi@saarsalo.fi
Www www.taloustaito.fi

Contact info

Publisher Verotieto Oy
Visiting address Kalevankatu 4
00100 Helsinki
Phone 09 618 871
Magazine's email toimitus@veronmaksajat.fi
Päätoimittaja Antti Oksanen
Toimituspäällikkö Ulla Simola

Circulation or copies

Circulation 231691 / LT2020
Copies 245381
Issues per year 12

Readership

Readership 419 000
Total reach 438 000
How many times read 2
Minutes of reading 42 min
Sources NRS 2021

Online audience

Magazine's website http://www.taloustaito.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
137 149
-6.92 %
November 2019
147 353
10.91 %
October 2019
132 863
15.5 %
September 2019
115 035
-9.57 %
August 2019
127 214
12.07 %
July 2019
113 517
21.29 %
June 2019
93 588
-14.37 %
May 2019
109 295
-4.04 %
April 2019
113 902
-0.16 %
March 2019
114 082
310.38 %
February 2019
27 799
-10.88 %
January 2019
31 192
-2.23 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
292 000
-17.05 %
November 2019
352 000
-24.79 %
October 2019
468 000
48.1 %
September 2019
316 000
3.95 %
August 2019
304 000
3.75 %
July 2019
293 000
29.65 %
June 2019
226 000
-29.6 %
May 2019
321 000

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 20.01.2021 04.01.2021 11.01.2021 Thema: Thema: Forest Qwnership and Investment
2 17.02.2021 29.01.2021 05.02.2021 Thema: Thema: Small Business
3 24.03.2021 08.03.2021 15.03.2021 Thema: Thema: Tax Return: Advice and Commentary
4 21.04.2021 06.04.2021 12.04.2021 Thema: Thema: Private Economy and Family Law, (Vero 2021)
5 19.05.2021 29.04.2021 05.05.2021
6 16.06.2021 31.05.2021 07.06.2021
7 11.08.2021 26.07.2021 02.08.2021 Thema: Thema: Personal Investment Issue
9 06.10.2021 20.09.2021 27.09.2021 Thema: Thema: Automotive Trends and Taxes
10 03.11.2021 18.10.2021 25.10.2021 Thema: Thema: Personal Investment Issue
11 01.12.2021 15.11.2021 22.11.2021
12 29.12.2021 07.12.2021 13.12.2021 Thema: Thema: Special Issue on 2022 Taxes

Advertisement rates

2/1

Position: Not specified

Size including margin: 400 x 280 mm

4-colour price 14335 €

1/1

Position: Not specified

Size including margin: 200 x 280 mm

4-colour price 7925 €

2-kansi

Position: 2. Cover

Size including margin: 200 x 280 mm

4-colour price 8475 €

Erikoishinnat: 2 -kansi, 3 -kansi tai takakansi, huom! takakannen ilmoituskoko 200 x 245 mm250 000 kpl

3-kansi

Position: 3. Cover

Size including margin: 200 x 280 mm

4-colour price 8475 €

takakansi

Position: Back cover

Size including margin: 200 x 250 mm

4-colour price 8475 €

1/2

Position: Not specified

Size including margin: 97 x 280 mm

4-colour price 4385 €

1/2

Position: Not specified

Size including margin: 200 x 135 mm

4-colour price 4385 €

1/4

Position: Not specified

Size including margin: 88 x 125 mm

4-colour price 2335 €

1/4

Position: Not specified

Size including margin: 180 x 65 mm

4-colour price 2335 €

Info about inserts

Technical data

Size mm 200 x 280 mm
Bleed mm 5 mm
Number of colums 3
Printing process Offset
Binding Saddle-stitching

Printing house

Printer UPC Print - Finland , Vasa

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi - tai www.astehelsinki.fi/aineistot

Readers: 419 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Taloustaito
Readers %
Taloustaito
Amount of readers
SexWomen5139163 410
Men4961255 590
Age15-24 y1328 380
25-34 y14833 520
35-44 y141354 470
45-54 y141875 420
55-64 y1624100 560
65+ y2935146 650
Gender + ageFemale 15-29 years1028 380
Female 30-49 years141041 900
Female 50+ years2827113 130
Male 15-29 years10312 570
Male 30-49 years141562 850
Male 50+ years2443180 170
Household positionLives at home with parents714 190
Lives alone272292 180
Lives with spouse3746192 740
Lives with spouse and children2326108 940
Single parent228 380
Other328 380
ProfessionTop Management4625 140
white-collar worker, higher-level151771 230
White-collar worker131250 280
Worker10937 710
Farmer114 190
Other entrepreneur3520 950
Pensioner3139163 410
Student, pupil12312 570
Homewife, home dad100
Unemployed328 380
Other4416 760
No answer314 190
EducationElementary school6520 950
Secondary school7312 570
Vocational2929121 510
High school13937 710
University of Applied Sciences181979 610
University2532134 080
Something else228 380
Size of the household1 pers282292 180
2 pers3950209 500
3 pers141354 470
4 pers121146 090
5+ pers7520 950
Household income (gross)Below 20 000 € /y13520 950
20 000 - 35 000 € /y211875 420
35 001 - 50 000 € /y202083 800
50 001 - 85 000 € /y2128117 320
85 001 - 100 000 € /y6937 710
Over 100 000 € /y61146 090
Don't want to tell6625 140
Can't say / No answer728 380
Decision-maker in grocery purchasesYes9495398 050
Don't know6520 950
Can not say100
HousingApartment3428117 320
Row house or semi-detached house171979 610
Detached house4448201 120
Farm4520 950
Something else114 190
Can not say000
Ownership of housingOwner-occupied residence7483347 770
Rented residence221458 660
Right of residence apartment228 380
Something else114 190
Can not say100
Cottage or holiday home in regular useYes4148201 120
No5851213 690
Can not say114 190
Number of cars in householdOne car4648201 120
Two cars3034142 460
Three or more cars10937 710
No car14833 520
Advertising ban at the door / mailboxYes241875 420
No7681339 390
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer5055230 450
Temporarily absent (= time off from work, care or study, maternity leave)114 190
Retired3139163 410
Unemployed / laid off328 380
Schoolboy or student12312 570
Housewife or father100
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes2327113 130
No2527113 130
Can't say / No answer5147196 930
Health services used in the householdPublic health services8584351 960
Employer - funded health care services4948201 120
Private, self-funded healthcare services3846192 740
Private health insurance services212292 180
No health care114 190
Can not say100
Type of municipality (7 class)Greater Helsinki192292 180
Turku or Tampere8625 140
Oulu4312 570
70 000 - 150 000 inhabitants town131354 470
Urban municipality2725104 750
Conurbation161771 230
Countryside131458 660
Pets in householdCat171667 040
Dog2627113 130
Some other pet5416 760
No pets6061255 590
Family with kidsYes3127113 130
No6973305 870
Use of glasses or contact lensesYes6877322 630
No322396 370
How often different content is read
The frequency of reading: Print magazinesDaily152083 800
5-6 days a week4729 330
1-4 days a week2839163 410
Monthly252396 370
Rarely211041 900
Never514 190
Can not say000
The frequency of reading: Magazine content in digital formatDaily202083 800
5-6 days a week5416 760
1-4 days a week192396 370
Monthly161771 230
Rarely2524100 560
Never131146 090
Can not say114 190
The frequency of reading: Print newspapers or afternoon papersDaily3450209 500
5-6 days a week5625 140
1-4 days a week232396 370
Monthly141041 900
Rarely19937 710
Never528 380
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily5359247 210
5-6 days a week10937 710
1-4 days a week171667 040
Monthly6520 950
Rarely9729 330
Never5416 760
Can not say000
The frequency of reading: Free and free delivery newspapersDaily6625 140
5-6 days a week5625 140
1-4 days a week4249205 310
Monthly181667 040
Rarely201771 230
Never8520 950
Can not say114 190
The frequency of watching: Free online TV servicesDaily171771 230
5-6 days a week101146 090
1-4 days a week3133138 270
Monthly201875 420
Rarely151562 850
Never6520 950
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily151354 470
5-6 days a week10937 710
1-4 days a week191979 610
Monthly9937 710
Rarely111146 090
Never3539163 410
Can not say114 190
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4861255 590
5-6 days a week101146 090
1-4 days a week191562 850
Monthly11625 140
Rarely10520 950
Never328 380
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily3848201 120
5-6 days a week131458 660
1-4 days a week232083 800
Monthly9625 140
Rarely10729 330
Never7520 950
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily2430125 700
5-6 days a week7937 710
1-4 days a week172083 800
Monthly111146 090
Rarely262083 800
Never141041 900
Can not say114 190
The frequency of listening: Programs of commercial radio channelsDaily181979 610
5-6 days a week101250 280
1-4 days a week232396 370
Monthly131354 470
Rarely201979 610
Never161458 660
Can not say114 190
The frequency of listening: PodcastsDaily328 380
5-6 days a week228 380
1-4 days a week9625 140
Monthly121250 280
Rarely2628117 320
Never4445188 550
Can not say4416 760
User frequency and following: Social mediaDaily5649205 310
5-6 days a week6833 520
1-4 days a week91041 900
Monthly3416 760
Rarely5625 140
Never192396 370
Can not say014 190
User frequency and following: Bloggers, YouTubers, or social media influencersDaily11520 950
5-6 days a week5312 570
1-4 days a week11937 710
Monthly8937 710
Rarely2426108 940
Never4047196 930
Can not say114 190
User frequency: Instant messaging Daily6456234 640
5-6 days a week101250 280
1-4 days a week101354 470
Monthly4520 950
Rarely3312 570
Never91041 900
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5971297 490
No4029121 510
Can not say100
I tend to buy tabloidsYes91041 900
No8988368 720
Can not say114 190
A paid Finnish magazine is subscribed to my household (print or digital)Yes5059247 210
No4940167 600
Can not say214 190
I tend to buy single copy magazinesYes182083 800
No8079331 010
Can not say214 190

Taloustaito magazine's reader profile / Source NRS 2021

Terms of delivery

1. Maksuehdot:
14 päivää netto

5. Reklamaatiot:
Ilmoituksen painoasua koskevat muistutukset on tehtävä kirjallisesti 14 vrk:n kuluessa lehden ilmestymisestä. Reklamaation vastaanotto edellyttää, että ainaiestomateriaalin mukana on toimitettu sublimaatiovedos tai vastaava.

6. Ilmoituksen peruuttaminen:
Sitova tilavaraus tehtävä viimeistään viimeiseen varauspäivään mennessä. Peruutus on tehtävä kirjallsiesti ilmoitusmyyjälle viimeisenä ilmoituksen varauspäivänä. Määräajan jälkeen tehdyistä peruutuksista veloitetaan 30 % ilmoituksen myyntihinnasta.

7. Lehden vastuu ilmoituksesta:
Verotieto Oy:n vastuu virheistä rajoittuu enintään ilmoitushintaan. Lehti pidättää itselleen oikeuden mediakortin ja kaikkien siinä annettujien tietojen muuttamiseen.

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.