Tekniikan Maailma
Tekniikan Maailma is the most trusted, useful, and versatile technology and science media in Finland. Our readers are better off than average, and they know that Tekniikan Maailma provides information that is useful. TM tests and compares the most significant products from key areas such as cars, mobile devices, entertainment electronics, information technology, cameras, household appliances, and sports equipment. TM provides fact-based journalism.
Issues per year
22 issues per year
Magazine website
Magazine in Social Media
Timetables
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 9.1.2025 | 13.12.2024 | 19.12.2024 | Mobile Phones. Current premium mobile phone comparison. Comparison of skating skis. |
| 2 | 23.1.2025 | 2.1.2025 | 9.1.2025 | TV Comparison. Comparison of televisions in a popular price range. KT car final report. |
| 3 | 6.2.2025 | 17.1.2025 | 23.1.2025 | Motorcycle Usage Test Final Report. |
| 4 | 20.2.2025 | 31.1.2025 | 6.2.2025 | Winter Car Comparison Part 1: 10 cars in the Finnish winter. Electric and internal combustion engine cars. |
| 5 | 13.3.2025 | 21.2.2025 | 27.2.2025 | Winter Car Comparison Part 2: Final results. Electric and internal combustion engine cars. |
| 6 | 3.4.2025 | 13.3.2025 | 19.3.2025 | Summer Tires. Finland's largest summer tire comparison 2025. |
| 7 | 17.4.2025 | 28.3.2025 | 3.4.2025 | Headphones. Current headphone group comparison. |
| 8 | 8.5.2025 | 15.4.2025 | 23.4.2025 | Bicycle Comparison. Mountain and electric bikes compared. |
| 9 | 22.5.2025 | 2.5.2025 | 8.5.2025 | Smart Rings Comparison. Grill theme. |
| 10 | 5.6.2025 | 15.5.2025 | 21.5.2025 | Comparison of electric scooters. Comparison of stand speakers. |
| 11 - 12 | 18.6.2025 | 28.5.2025 | 4.6.2025 | Double issue, Comparison of affordable electric cars. Guide to electric cars. |
| 13 | 17.7.2025 | 27.6.2025 | 3.7.2025 | Motorcycle Comparison. |
| 14 | 7.8.2025 | 18.7.2025 | 24.7.2025 | Car track comparison, Electric car safety. |
| 15 | 21.8.2025 | 1.8.2025 | 7.8.2025 | Car backup cameras, Traffic safety. |
| 16 | 4.9.2025 | 15.8.2025 | 21.8.2025 | 3D printing, Tires used by Finns. |
| 17 | 18.9.2025 | 29.8.2025 | 4.9.2025 | Comparision of electric bikes. Comparison of system cameras |
| 18 | 2.10.2025 | 12.9.2025 | 18.9.2025 | Finland’’s Largest Winter Tire Comparison 2025. |
| 19 | 23.10.2025 | 3.10.2025 | 9.10.2025 | Comparison of affordable phones |
| 20 | 13.11.2025 | 24.10.2025 | 30.10.2025 | Usability of cars |
| 21 | 27.11.2025 | 7.11.2025 | 13.11.2025 | Comparison of skis |
| 22 | 18.12.2025 | 28.11.2025 | 4.12.2025 | Best products of the year. |
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 8.1.2026 | 10.12.2025 | 16.12.2025 | Car usability. Extensive comparison of different car interfaces and usability. |
| 2 | 22.1.2026 | 30.12.2025 | 7.1.2026 | TV comparison. Exciting new televisions in a thorough test. |
| 3 | 12.2.2026 | 22.1.2026 | 28.1.2026 | Winter Car 2026. TM's major Winter Car comparison puts 10 new cars to a comprehensive winter test. |
| 4 | 5.3.2026 | 12.2.2026 | 18.2.2026 | Fitness technology. Devices for fitness enthusiasts tested and reviewed. What's next after the smartphone? |
| 5 | 19.3.2026 | 26.2.2026 | 4.3.2026 | Summer tires 2026. Finland's largest summer tire comparison. |
| 6 | 9.4.2026 | 17.3.2026 | 23.3.2026 | Car comparison. Interesting new cars reviewed. How to bring AI into everyday life. |
| 7 | 23.4.2026 | 31.3.2026 | 8.4.2026 | Spring's most important bicycle innovations compared. |
| 8 | 7.5.2026 | 15.4.2026 | 21.4.2026 | Special issue on used cars. Inspection statistics. |
| 9 | 21.5.2026 | 28.4.2026 | 5.5.2026 | TM's long-term tests turn 50 – major car test issue. |
| 10 | 4.6.2026 | 13.5.2026 | 20.5.2026 | Motorcycle comparison. Financing a car purchase. |
| 11 - 12 | 18.6.2026 | 28.5.2026 | 3.6.2026 | Big summer double issue. Large car comparison. |
| 13 | 16.7.2026 | 25.6.2026 | 1.7.2026 | Electric car track comparison. Humanoid robots. |
| 14 | 6.8.2026 | 16.7.2026 | 22.7.2026 | Hottest new smartphones in a thorough comparison. |
| 15 | 20.8.2026 | 30.7.2026 | 5.8.2026 | Major bike lock comparison. Report: how Finns run red lights. |
| 16 | 3.9.2026 | 13.8.2026 | 19.8.2026 | Cars from 1996, 2006, 2016 and 2026 compared. |
| 17 | 17.9.2026 | 27.8.2026 | 2.9.2026 | Autumn's most interesting bicycle innovations compared. Extra for young drivers. |
| 18 | 1.10.2026 | 10.9.2026 | 16.9.2026 | Winter tires 2026. Finland's largest winter tire comparison. |
| 19 | 22.10.2026 | 1.10.2026 | 7.10.2026 | Exciting new televisions tested. Home charging stations for electric cars compared. |
| 20 | 12.11.2026 | 22.10.2026 | 28.10.2026 | Pair comparison: used vs new tires. Tire wear test. |
| 21 | 26.11.2026 | 5.11.2026 | 11.11.2026 | AI services compared. Large future issue: biggest changes in AI, materials technology and medicine. |
| 22 | 17.12.2026 | 26.11.2026 | 2.12.2026 | Best products of 2026. |
Prices
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 420 x 275 mm | 5 mm | 12 810 € |
| 2/1 landscape | 1. Spread | 420 x 275 mm | 5 mm | 14 100 € |
| 2/1 landscape | 2. Spread | 420 x 275 mm | 5 mm | 14 100 € |
| 2/1 landscape | Centerfold | 420 x 275 mm | 5 mm | 14 100 € |
| 1/1 portrait | Not specified | 210 x 275 mm | 5 mm | 7 120 € |
| 1/1 portrait | 2. Cover | 210 x 275 mm | 5 mm | 7 840 € |
| 1/1 portrait | 3. Cover | 210 x 275 mm | 5 mm | 7 840 € |
| Takakansi portrait | Back cover | 210 x 245 mm | 5 mm | 7 840 € |
| 1/2 Pysty portrait | Not specified | 102 x 275 mm | 5 mm | 4 840 € |
| 1/2 Vaaka landscape | Not specified | 210 x 135 mm | 5 mm | 4 840 € |
| 1/4 Neliö square | Not specified | 102 x 135 mm | 5 mm | 3 560 € |
| 1/4 Pysty portrait | Not specified | 49 x 275 mm | 5 mm | 3 560 € |
| 1/4 Vaaka landscape | Not specified | 210 x 66 mm | 5 mm | 3 560 € | *) size without marginal Prices valid until 31.12.2025 |
Size
210 x 275 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
ICC profile
Technical information
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 420 x 275 mm | 5 mm | 12 810 € |
| 2/1 landscape | 1. Spread | 420 x 275 mm | 5 mm | 14 100 € |
| 2/1 landscape | 2. Spread | 420 x 275 mm | 5 mm | 14 100 € |
| 2/1 landscape | Centerfold | 420 x 275 mm | 5 mm | 14 100 € |
| 1/1 portrait | Not specified | 210 x 275 mm | 5 mm | 7 120 € |
| 1/1 portrait | 2. Cover | 210 x 275 mm | 5 mm | 7 840 € |
| 1/1 portrait | 3. Cover | 210 x 275 mm | 5 mm | 7 840 € |
| Takakansi portrait | Back cover | 210 x 245 mm | 5 mm | 7 840 € |
| 1/2 Pysty portrait | Not specified | 102 x 275 mm | 5 mm | 4 840 € |
| 1/2 Vaaka landscape | Not specified | 210 x 135 mm | 5 mm | 4 840 € |
| 1/4 Neliö square | Not specified | 102 x 135 mm | 5 mm | 3 560 € |
| 1/4 Pysty portrait | Not specified | 49 x 275 mm | 5 mm | 3 560 € |
| 1/4 Vaaka landscape | Not specified | 210 x 66 mm | 5 mm | 3 560 € | *) size without marginal Prices valid until 31.12.2026 |
Size
210 x 275 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
ICC profile
Technical information
"
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Description | Placement | Size | Price (tax 0%)  |
|---|---|---|---|---|
| Desktop | 980×400 px | 30 € / CPM (Cost per thousand) | ||
| Desktop | 980×120 px | 12 € / CPM (Cost per thousand) | ||
| Desktop | 300×250 px | 8 € / CPM (Cost per thousand) | ||
| Desktop | 300×500 px | 12 € / CPM (Cost per thousand) | ||
| Desktop | 300×750 px | 16 € / CPM (Cost per thousand) | ||
| Desktop | 468×400 px | 10 € / CPM (Cost per thousand) | ||
| Desktop | 560×400 px | 14 € / CPM (Cost per thousand) | ||
| Desktop | 160×600 px | 8 € / CPM (Cost per thousand) | ||
| Desktop | px | 18 € / CPM (Cost per thousand) | ||
| Mobile | 300×300 px | 18 € / CPM (Cost per thousand) | ||
| Mobile | 300×150 px | 12 € / CPM (Cost per thousand) | ||
| Mobile | px | 18 € / CPM (Cost per thousand) | ||
| Desktop | 980x552 px | 40 € / CPM (Cost per thousand) | Prices valid until 31.12.2025 |
| Ad | Description | Size | Price (tax 0%) |
|---|---|---|---|
| Desktop | 980×400 px | 30 € / CPM (Cost per thousand) | |
| Desktop | 980×120 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 300×250 px | 8 € / CPM (Cost per thousand) | |
| Desktop | 300×500 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 300×750 px | 16 € / CPM (Cost per thousand) | |
| Desktop | 468×400 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 560×400 px | 14 € / CPM (Cost per thousand) | |
| Desktop | 160×600 px | 8 € / CPM (Cost per thousand) | |
| Desktop | px | 18 € / CPM (Cost per thousand) | |
| Mobile | 300×300 px | 18 € / CPM (Cost per thousand) | |
| Mobile | 300×150 px | 12 € / CPM (Cost per thousand) | |
| Mobile | px | 18 € / CPM (Cost per thousand) | |
| Desktop | 980x552 px | 40 € / CPM (Cost per thousand) | Prices valid until 31.12.2026 |
Readers
Readers
228 300
Total reach
411 800
How many times read
2,5
Minutes of reading
71 min
Source: NRS 2025
Gender
Source: NRS 2025
Audience in digital and print
Source: NRS 2025
Age
Source: NRS 2025
Municipality type
Source: NRS 2025
Education
Source: NRS 2025
Gross household income, daily purchases
Source: NRS 2025
NRS Facts
Print readers include only those who read the printed magazine.
|
Readers 228 300
Minutes of reading71 min
How many times read2,5
|
Reader profile | All 15+ % | Magazine Readers % | Amount of readers |
|---|---|---|---|---|
| Sex | Women | 51 | 13 | 29 700 |
| Men | 49 | 87 | 198 600 | |
| Native language | Finnish | 95 | 96 | 219 200 |
| Swedish | 5 | 4 | 9 100 | |
| Age | 15-24 y | 13 | 6 | 13 700 |
| 25-34 y | 14 | 7 | 16 000 | |
| 35-44 y | 14 | 11 | 25 100 | |
| 45-54 y | 14 | 14 | 32 000 | |
| 55-64 y | 15 | 19 | 43 400 | |
| 65+ y | 30 | 43 | 98 200 | |
| Gender + age | Female 15-29 years | 9 | 1 | 2 300 |
| Female 30-49 years | 14 | 3 | 6 800 | |
| Female 50+ years | 28 | 9 | 20 500 | |
| Male 15-29 years | 10 | 8 | 18 300 | |
| Male 30-49 years | 15 | 19 | 43 400 | |
| Male 50+ years | 24 | 60 | 137 000 | |
| Household position | Lives at home with parents | 7 | 4 | 9 100 |
| Lives alone | 29 | 23 | 52 500 | |
| Lives with spouse | 36 | 46 | 105 000 | |
| Lives with spouse and children | 24 | 23 | 52 500 | |
| Single parent | 2 | 1 | 2 300 | |
| Other | 3 | 2 | 4 600 | |
| Grandchildren under 18 years of age | Yes | 20 | 29 | 66 200 |
| No | 39 | 47 | 107 300 | |
| No answer (under 45 year olds) | 41 | 24 | 54 800 | |
| Education | Elementary school | 4 | 6 | 13 700 |
| Secondary school | 6 | 5 | 11 400 | |
| Vocational | 27 | 28 | 63 900 | |
| High school | 13 | 10 | 22 800 | |
| University of Applied Sciences | 20 | 19 | 43 400 | |
| University | 28 | 29 | 66 200 | |
| Something else | 2 | 2 | 4 600 | |
| Decision-maker in grocery purchases | Yes | 93 | 89 | 203 200 |
| No | 6 | 10 | 22 800 | |
| Can not say | 1 | 1 | 2 300 | |
| Use of glasses or contact lenses | Yes | 68 | 73 | 166 700 |
| No | 32 | 27 | 61 600 | |
| Size of the household | 1 pers | 28 | 22 | 50 200 |
| 2 pers | 38 | 49 | 111 900 | |
| 3 pers | 14 | 13 | 29 700 | |
| 4 pers | 12 | 10 | 22 800 | |
| 5+ pers | 7 | 6 | 13 700 | |
| Household income (gross) | Below 20 000 € /y | 10 | 6 | 13 700 |
| 20 000 - 35 000 € /y | 17 | 14 | 32 000 | |
| 35 001 - 50 000 € /y | 18 | 20 | 45 700 | |
| 50 001 - 85 000 € /y | 21 | 23 | 52 500 | |
| 85 001 - 100 000 € /y | 8 | 10 | 22 800 | |
| Over 100 000 € /y | 10 | 17 | 38 800 | |
| Dont want to tell | 5 | 3 | 6 800 | |
| Cant say / No answer | 10 | 6 | 13 700 | |
| Family with kids | Yes | 32 | 28 | 63 900 |
| No | 68 | 72 | 164 400 | |
| Number of children in the household (5th grade) | 1 child | 13 | 12 | 27 400 |
| 2 children | 13 | 11 | 25 100 | |
| 3 children | 5 | 4 | 9 100 | |
| 4 children | 1 | 1 | 2 300 | |
| 5+ children | 1 | 1 | 2 300 | |
| There are no children | 67 | 72 | 164 400 | |
| Doesn't want to answer | 0 | 0 | 0 | |
| Pets in household | Cat | 16 | 12 | 27 400 |
| Dog | 26 | 23 | 52 500 | |
| Some other pet | 5 | 4 | 9 100 | |
| No pets | 61 | 66 | 150 700 | |
| Health services used in the household | Public health services | 85 | 84 | 191 800 |
| Employer - funded health care services | 50 | 46 | 105 000 | |
| Private, self-funded healthcare services | 39 | 44 | 100 500 | |
| Private health insurance services | 26 | 24 | 54 800 | |
| No health care | 1 | 1 | 2 300 | |
| Can not say | 1 | 1 | 2 300 | |
| Housing | Apartment | 32 | 26 | 59 400 |
| Row house or semi-detached house | 17 | 16 | 36 500 | |
| Detached house | 46 | 52 | 118 700 | |
| Farm | 4 | 4 | 9 100 | |
| Something else | 1 | 1 | 2 300 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 76 | 86 | 196 300 |
| Rented residence | 20 | 11 | 25 100 | |
| Right of residence apartment | 2 | 1 | 2 300 | |
| Something else | 1 | 1 | 2 300 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 41 | 50 | 114 200 |
| No | 58 | 49 | 111 900 | |
| Can not say | 1 | 1 | 2 300 | |
| Number of cars in household | One car | 45 | 48 | 109 600 |
| Two cars | 30 | 35 | 79 900 | |
| Three or more cars | 10 | 10 | 22 800 | |
| No car | 14 | 7 | 16 000 | |
| Type of car, if buying now | New | 21 | 28 | 63 900 |
| Used | 70 | 70 | 159 800 | |
| Company car | 5 | 7 | 16 000 | |
| Leasing (personal) | 9 | 10 | 22 800 | |
| Shared car | 3 | 1 | 2 300 | |
| Doesn't use a car | 8 | 4 | 9 100 | |
| Can not say | 5 | 4 | 9 100 | |
| Advertising ban at the door / mailbox | Yes | 27 | 23 | 52 500 |
| No | 72 | 77 | 175 800 | |
| Can not say | 1 | 0 | 0 | |
| Using AdBlocker or similar application | Yes | 19 | 19 | 43 400 |
| No | 76 | 75 | 171 200 | |
| Can not say | 5 | 6 | 13 700 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 17 | 38 800 |
| Turku or Tampere | 8 | 8 | 18 300 | |
| Oulu | 4 | 4 | 9 100 | |
| 70 000 - 150 000 inhabitants town | 14 | 14 | 32 000 | |
| Urban municipality | 25 | 28 | 63 900 | |
| Conurbation | 16 | 17 | 38 800 | |
| Countryside | 13 | 12 | 27 400 | Source: NRS 2025 |
| How often different content is read | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| The frequency of reading: Print magazines | Daily | 12 | 21 | 47 900 |
| 5-6 days a week | 4 | 7 | 16 000 | |
| 1-4 days a week | 24 | 39 | 89 000 | |
| Monthly | 25 | 23 | 52 500 | |
| Rarely | 26 | 10 | 22 800 | |
| Never | 8 | 1 | 2 300 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 23 | 31 | 70 800 |
| 5-6 days a week | 5 | 6 | 13 700 | |
| 1-4 days a week | 20 | 23 | 52 500 | |
| Monthly | 15 | 14 | 32 000 | |
| Rarely | 23 | 18 | 41 100 | |
| Never | 13 | 7 | 16 000 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 25 | 39 | 89 000 |
| 5-6 days a week | 5 | 8 | 18 300 | |
| 1-4 days a week | 23 | 26 | 59 400 | |
| Monthly | 15 | 11 | 25 100 | |
| Rarely | 24 | 13 | 29 700 | |
| Never | 8 | 3 | 6 800 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 62 | 141 500 |
| 5-6 days a week | 9 | 9 | 20 500 | |
| 1-4 days a week | 17 | 15 | 34 200 | |
| Monthly | 6 | 4 | 9 100 | |
| Rarely | 8 | 6 | 13 700 | |
| Never | 5 | 4 | 9 100 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 4 | 5 | 11 400 |
| 5-6 days a week | 4 | 5 | 11 400 | |
| 1-4 days a week | 41 | 46 | 105 000 | |
| Monthly | 18 | 17 | 38 800 | |
| Rarely | 23 | 19 | 43 400 | |
| Never | 9 | 6 | 13 700 | |
| Can not say | 1 | 1 | 2 300 | |
| The frequency of watching: Free online TV services | Daily | 17 | 20 | 45 700 |
| 5-6 days a week | 10 | 11 | 25 100 | |
| 1-4 days a week | 30 | 30 | 68 500 | |
| Monthly | 21 | 18 | 41 100 | |
| Rarely | 15 | 14 | 32 000 | |
| Never | 6 | 6 | 13 700 | |
| Can not say | 1 | 1 | 2 300 | |
| The frequency of watching: Pay TV and streaming services | Daily | 15 | 12 | 27 400 |
| 5-6 days a week | 10 | 10 | 22 800 | |
| 1-4 days a week | 22 | 22 | 50 200 | |
| Monthly | 9 | 8 | 18 300 | |
| Rarely | 13 | 14 | 32 000 | |
| Never | 30 | 33 | 75 300 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Programs of YLE (national broadcaster) TV channels | Daily | 44 | 57 | 130 100 |
| 5-6 days a week | 10 | 12 | 27 400 | |
| 1-4 days a week | 19 | 15 | 34 200 | |
| Monthly | 12 | 8 | 18 300 | |
| Rarely | 12 | 6 | 13 700 | |
| Never | 3 | 2 | 4 600 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 33 | 42 | 95 900 |
| 5-6 days a week | 12 | 14 | 32 000 | |
| 1-4 days a week | 22 | 21 | 47 900 | |
| Monthly | 12 | 8 | 18 300 | |
| Rarely | 13 | 9 | 20 500 | |
| Never | 8 | 6 | 13 700 | |
| Can not say | 0 | 1 | 2 300 | |
| The frequency of listening: Programs of YLE (national broadcaster) radio-channels | Daily | 21 | 30 | 68 500 |
| 5-6 days a week | 6 | 8 | 18 300 | |
| 1-4 days a week | 16 | 19 | 43 400 | |
| Monthly | 13 | 14 | 32 000 | |
| Rarely | 27 | 20 | 45 700 | |
| Never | 15 | 9 | 20 500 | |
| Can not say | 1 | 1 | 2 300 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 19 | 43 400 |
| 5-6 days a week | 9 | 11 | 25 100 | |
| 1-4 days a week | 21 | 23 | 52 500 | |
| Monthly | 14 | 13 | 29 700 | |
| Rarely | 23 | 19 | 43 400 | |
| Never | 16 | 14 | 32 000 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of listening: Podcasts | Daily | 6 | 4 | 9 100 |
| 5-6 days a week | 3 | 2 | 4 600 | |
| 1-4 days a week | 11 | 11 | 25 100 | |
| Monthly | 14 | 12 | 27 400 | |
| Rarely | 27 | 28 | 63 900 | |
| Never | 36 | 41 | 93 600 | |
| Can not say | 2 | 3 | 6 800 | |
| User frequency and following: Social media | Daily | 59 | 48 | 109 600 |
| 5-6 days a week | 8 | 10 | 22 800 | |
| 1-4 days a week | 8 | 9 | 20 500 | |
| Monthly | 3 | 3 | 6 800 | |
| Rarely | 6 | 7 | 16 000 | |
| Never | 16 | 22 | 50 200 | |
| Can not say | 0 | 1 | 2 300 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 14 | 8 | 18 300 |
| 5-6 days a week | 6 | 5 | 11 400 | |
| 1-4 days a week | 13 | 9 | 20 500 | |
| Monthly | 8 | 7 | 16 000 | |
| Rarely | 20 | 21 | 47 900 | |
| Never | 38 | 47 | 107 300 | |
| Can not say | 1 | 2 | 4 600 | |
| User frequency: Instant messaging | Daily | 69 | 59 | 134 700 |
| 5-6 days a week | 11 | 11 | 25 100 | |
| 1-4 days a week | 9 | 14 | 32 000 | |
| Monthly | 3 | 3 | 6 800 | |
| Rarely | 2 | 3 | 6 800 | |
| Never | 6 | 9 | 20 500 | |
| Can not say | 0 | 0 | 0 | |
| Reading frequency: Printed books | Daily | 16 | 17 | 38 800 |
| 5-6 days a week | 6 | 5 | 11 400 | |
| 1-4 days a week | 14 | 14 | 32 000 | |
| Monthly | 22 | 21 | 47 900 | |
| Rarely | 34 | 35 | 79 900 | |
| Never | 7 | 7 | 16 000 | |
| Can not say | 1 | 1 | 2 300 | |
| Reading frequency: E-books | Daily | 3 | 2 | 4 600 |
| 5-6 days a week | 1 | 1 | 2 300 | |
| 1-4 days a week | 4 | 4 | 9 100 | |
| Monthly | 7 | 6 | 13 700 | |
| Rarely | 30 | 30 | 68 500 | |
| Never | 53 | 55 | 125 600 | |
| Can not say | 1 | 2 | 4 600 | |
| Listening frequency: Audiobooks | Daily | 6 | 4 | 9 100 |
| 5-6 days a week | 3 | 2 | 4 600 | |
| 1-4 days a week | 6 | 6 | 13 700 | |
| Monthly | 8 | 6 | 13 700 | |
| Rarely | 23 | 21 | 47 900 | |
| Never | 54 | 59 | 134 700 | |
| Can not say | 1 | 2 | 4 600 | |
| Usage/viewing frequency: YouTube | Daily | 19 | 19 | 43 400 |
| 5-6 days a week | 9 | 11 | 25 100 | |
| 1-4 days a week | 23 | 23 | 52 500 | |
| Monthly | 21 | 21 | 47 900 | |
| Rarely | 17 | 15 | 34 200 | |
| Never | 10 | 11 | 25 100 | |
| Can not say | 0 | 0 | 0 | |
| Usage/following: Linkedl | Daily | 4 | 5 | 11 400 |
| 5-6 days a week | 2 | 3 | 6 800 | |
| 1-4 days a week | 8 | 10 | 22 800 | |
| Monthly | 8 | 8 | 18 300 | |
| Rarely | 12 | 13 | 29 700 | |
| Never | 59 | 53 | 121 000 | |
| Cant say / No answer | 6 | 9 | 20 500 | |
| Usage/following: Facebook | Daily | 39 | 36 | 82 200 |
| 5-6 days a week | 8 | 9 | 20 500 | |
| 1-4 days a week | 11 | 12 | 27 400 | |
| Monthly | 6 | 5 | 11 400 | |
| Rarely | 9 | 8 | 18 300 | |
| Never | 22 | 24 | 54 800 | |
| Cant say / No answer | 4 | 7 | 16 000 | |
| Usage/Following: Instagram | Daily | 32 | 20 | 45 700 |
| 5-6 days a week | 7 | 6 | 13 700 | |
| 1-4 days a week | 9 | 10 | 22 800 | |
| Monthly | 5 | 5 | 11 400 | |
| Rarely | 9 | 11 | 25 100 | |
| Never | 33 | 41 | 93 600 | |
| Cant say / No answer | 5 | 7 | 16 000 | |
| Usage/following rate: Snapchat | Daily | 15 | 7 | 16 000 |
| 5-6 days a week | 2 | 2 | 4 600 | |
| 1-4 days a week | 3 | 1 | 2 300 | |
| Monthly | 2 | 2 | 4 600 | |
| Rarely | 5 | 4 | 9 100 | |
| Never | 69 | 76 | 173 500 | |
| Cant say / No answer | 5 | 8 | 18 300 | |
| Usage/Following: Twitter | Daily | 5 | 6 | 13 700 |
| 5-6 days a week | 2 | 2 | 4 600 | |
| 1-4 days a week | 4 | 5 | 11 400 | |
| Monthly | 5 | 4 | 9 100 | |
| Rarely | 11 | 10 | 22 800 | |
| Never | 68 | 66 | 150 700 | |
| Cant say / No answer | 5 | 8 | 18 300 | |
| Usage/Following: TikTok | Daily | 10 | 5 | 11 400 |
| 5-6 days a week | 3 | 2 | 4 600 | |
| 1-4 days a week | 4 | 5 | 11 400 | |
| Monthly | 3 | 3 | 6 800 | |
| Rarely | 8 | 7 | 16 000 | |
| Never | 68 | 71 | 162 100 | |
| Cant say / No answer | 4 | 7 | 16 000 | Source: NRS 2025 |
| Consumer claims | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I enjoy shopping | Completely agree | 14 | 9 | 20 500 |
| Partially agree | 43 | 38 | 86 800 | |
| Partially disagree | 30 | 37 | 84 500 | |
| Completely disagree | 10 | 12 | 27 400 | |
| Can not say | 3 | 3 | 6 800 | |
| I prefer domestic products | Completely agree | 33 | 32 | 73 100 |
| Partially agree | 55 | 56 | 127 800 | |
| Partially disagree | 9 | 9 | 20 500 | |
| Completely disagree | 1 | 2 | 4 600 | |
| Can not say | 2 | 1 | 2 300 | |
| I consciously make responsible choices in my consumption | Completely agree | 20 | 19 | 43 400 |
| Partially agree | 54 | 54 | 123 300 | |
| Partially disagree | 18 | 19 | 43 400 | |
| Completely disagree | 4 | 5 | 11 400 | |
| Can not say | 3 | 3 | 6 800 | |
| When shopping, quality is more important to me than price | Completely agree | 23 | 25 | 57 100 |
| Partially agree | 58 | 61 | 139 300 | |
| Partially disagree | 15 | 11 | 25 100 | |
| Completely disagree | 1 | 1 | 2 300 | |
| Can not say | 2 | 1 | 2 300 | |
| I usually choose the cheapest option | Completely agree | 12 | 9 | 20 500 |
| Partially agree | 48 | 47 | 107 300 | |
| Partially disagree | 33 | 38 | 86 800 | |
| Completely disagree | 5 | 5 | 11 400 | |
| Can not say | 2 | 2 | 4 600 | |
| I often take advantage of discount and campaign prices in my purchases | Completely agree | 37 | 30 | 68 500 |
| Partially agree | 50 | 56 | 127 800 | |
| Partially disagree | 9 | 11 | 25 100 | |
| Completely disagree | 2 | 2 | 4 600 | |
| Can not say | 1 | 1 | 2 300 | |
| In my circle of friends, I am often the first to try new things | Completely agree | 6 | 5 | 11 400 |
| Partially agree | 24 | 25 | 57 100 | |
| Partially disagree | 38 | 39 | 89 000 | |
| Completely disagree | 24 | 22 | 50 200 | |
| Can not say | 9 | 8 | 18 300 | |
| In my opinion, money is for consumption and not for saving | Completely agree | 5 | 5 | 11 400 |
| Partially agree | 36 | 37 | 84 500 | |
| Partially disagree | 45 | 44 | 100 500 | |
| Completely disagree | 11 | 11 | 25 100 | |
| Can not say | 4 | 3 | 6 800 | |
| I prefer local shops and services | Completely agree | 27 | 29 | 66 200 |
| Partially agree | 58 | 58 | 132 400 | |
| Partially disagree | 11 | 10 | 22 800 | |
| Completely disagree | 1 | 2 | 4 600 | |
| Can not say | 2 | 1 | 2 300 | |
| I want to see advertising targeted to me based on my online behavior | Completely agree | 4 | 3 | 6 800 |
| Partially agree | 28 | 27 | 61 600 | |
| Partially disagree | 29 | 32 | 73 100 | |
| Completely disagree | 32 | 34 | 77 600 | |
| Can not say | 7 | 5 | 11 400 | |
| When I want a certain brand of product, the price doesn't matter | Completely agree | 9 | 9 | 20 500 |
| Partially agree | 32 | 36 | 82 200 | |
| Partially disagree | 37 | 37 | 84 500 | |
| Completely disagree | 20 | 16 | 36 500 | |
| Can not say | 2 | 2 | 4 600 | |
| I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) | Completely agree | 16 | 14 | 32 000 |
| Partially agree | 50 | 49 | 111 900 | |
| Partially disagree | 24 | 27 | 61 600 | |
| Completely disagree | 6 | 8 | 18 300 | |
| Can not say | 4 | 2 | 4 600 | |
| Ecology is an important purchase reason for me | Completely agree | 17 | 14 | 32 000 |
| Partially agree | 51 | 54 | 123 300 | |
| Partially disagree | 22 | 23 | 52 500 | |
| Completely disagree | 6 | 8 | 18 300 | |
| Can not say | 3 | 2 | 4 600 | |
| I prefer well-known brands | Completely agree | 12 | 14 | 32 000 |
| Partially agree | 58 | 62 | 141 500 | |
| Partially disagree | 21 | 18 | 41 100 | |
| Completely disagree | 5 | 4 | 9 100 | |
| Can not say | 3 | 3 | 6 800 | |
| I prefer used products in my purchases | Completely agree | 14 | 8 | 18 300 |
| Partially agree | 41 | 37 | 84 500 | |
| Partially disagree | 31 | 37 | 84 500 | |
| Completely disagree | 12 | 15 | 34 200 | |
| Can not say | 3 | 4 | 9 100 | Source: NRS 2025 |
| Attitude towards advertising in different media channels | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Newspapers | Very positive | 13 | 14 | 32 000 |
| Quite positively | 61 | 63 | 143 800 | |
| Quite negatively | 16 | 15 | 34 200 | |
| Very negative | 4 | 4 | 9 100 | |
| Can not say | 6 | 5 | 11 400 | |
| Magazines | Very positive | 13 | 12 | 27 400 |
| Quite positively | 60 | 61 | 139 300 | |
| Quite negatively | 17 | 17 | 38 800 | |
| Very negative | 4 | 4 | 9 100 | |
| Can not say | 6 | 6 | 13 700 | |
| Free and local newspapers | Very positive | 24 | 24 | 54 800 |
| Quite positively | 56 | 58 | 132 400 | |
| Quite negatively | 11 | 10 | 22 800 | |
| Very negative | 4 | 4 | 9 100 | |
| Can not say | 6 | 5 | 11 400 | |
| Newspaper/Magazine websites or applications | Very positive | 7 | 6 | 13 700 |
| Quite positively | 45 | 45 | 102 700 | |
| Quite negatively | 30 | 31 | 70 800 | |
| Very negative | 10 | 10 | 22 800 | |
| Can not say | 8 | 8 | 18 300 | |
| Social media (Facebook, Instagram etc.) | Very positive | 6 | 4 | 9 100 |
| Quite positively | 33 | 31 | 70 800 | |
| Quite negatively | 32 | 32 | 73 100 | |
| Very negative | 17 | 19 | 43 400 | |
| Can not say | 12 | 15 | 34 200 | |
| Blogs | Very positive | 4 | 3 | 6 800 |
| Quite positively | 25 | 21 | 47 900 | |
| Quite negatively | 29 | 28 | 63 900 | |
| Very negative | 16 | 20 | 45 700 | |
| Can not say | 26 | 29 | 66 200 | |
| Newsletters to email | Very positive | 2 | 1 | 2 300 |
| Quite positively | 17 | 16 | 36 500 | |
| Quite negatively | 34 | 34 | 77 600 | |
| Very negative | 43 | 46 | 105 000 | |
| Can not say | 4 | 4 | 9 100 | |
| Other websites | Very positive | 3 | 3 | 6 800 |
| Quite positively | 38 | 34 | 77 600 | |
| Quite negatively | 34 | 35 | 79 900 | |
| Very negative | 14 | 16 | 36 500 | |
| Can not say | 11 | 12 | 27 400 | |
| Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) | Very positive | 7 | 8 | 18 300 |
| Quite positively | 46 | 46 | 105 000 | |
| Quite negatively | 29 | 30 | 68 500 | |
| Very negative | 13 | 13 | 29 700 | |
| Can not say | 4 | 4 | 9 100 | |
| Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) | Very positive | 4 | 5 | 11 400 |
| Quite positively | 35 | 36 | 82 200 | |
| Quite negatively | 33 | 35 | 79 900 | |
| Very negative | 20 | 19 | 43 400 | |
| Can not say | 7 | 6 | 13 700 | |
| Home delivered advertisements and catalogues | Very positive | 19 | 18 | 41 100 |
| Quite positively | 46 | 47 | 107 300 | |
| Quite negatively | 17 | 17 | 38 800 | |
| Very negative | 14 | 15 | 34 200 | |
| Can not say | 5 | 3 | 6 800 | |
| Out-of-home advertising | Very positive | 11 | 11 | 25 100 |
| Quite positively | 52 | 54 | 123 300 | |
| Quite negatively | 21 | 19 | 43 400 | |
| Very negative | 9 | 9 | 20 500 | |
| Can not say | 8 | 7 | 16 000 | Source: NRS 2025 |
| Reading device and advertising effect | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I relax and get inspired by magazines | Completely agree | 17 | 17 | 38 800 |
| Partially agree | 60 | 63 | 143 800 | |
| Partially disagree | 11 | 10 | 22 800 | |
| Completely disagree | 3 | 3 | 6 800 | |
| Can not say | 9 | 7 | 16 000 | |
| I stop and disconnect from hectic everyday life by reading magazines. | Completely agree | 16 | 14 | 32 000 |
| Partially agree | 57 | 59 | 134 700 | |
| Partially disagree | 14 | 15 | 34 200 | |
| Completely disagree | 5 | 5 | 11 400 | |
| Can not say | 8 | 7 | 16 000 | |
| A professional magazine keeps me up to date on professional matters | Completely agree | 23 | 26 | 59 400 |
| Partially agree | 46 | 49 | 111 900 | |
| Partially disagree | 12 | 10 | 22 800 | |
| Completely disagree | 5 | 4 | 9 100 | |
| Can not say | 15 | 11 | 25 100 | |
| The industry specialty magazine provides information on my hobbies and interests | Completely agree | 31 | 37 | 84 500 |
| Partially agree | 49 | 47 | 107 300 | |
| Partially disagree | 7 | 7 | 16 000 | |
| Completely disagree | 2 | 2 | 4 600 | |
| Can not say | 10 | 7 | 16 000 | |
| Finnish magazines offer reliable comparisons and tests | Completely agree | 16 | 21 | 47 900 |
| Partially agree | 51 | 53 | 121 000 | |
| Partially disagree | 14 | 12 | 27 400 | |
| Completely disagree | 3 | 2 | 4 600 | |
| Can not say | 16 | 12 | 27 400 | |
| Finnish magazines offer reliable product recommendations | Completely agree | 11 | 12 | 27 400 |
| Partially agree | 52 | 52 | 118 700 | |
| Partially disagree | 18 | 18 | 41 100 | |
| Completely disagree | 3 | 3 | 6 800 | |
| Can not say | 17 | 14 | 32 000 | |
| Finnish magazines are of high quality | Completely agree | 23 | 24 | 54 800 |
| Partially agree | 58 | 60 | 137 000 | |
| Partially disagree | 9 | 9 | 20 500 | |
| Completely disagree | 1 | 1 | 2 300 | |
| Can not say | 9 | 6 | 13 700 | |
| I follow important magazines on social media | Completely agree | 7 | 6 | 13 700 |
| Partially agree | 25 | 24 | 54 800 | |
| Partially disagree | 23 | 26 | 59 400 | |
| Completely disagree | 36 | 35 | 79 900 | |
| Can not say | 10 | 9 | 20 500 | |
| I read important magazines from cover to cover | Completely agree | 16 | 18 | 41 100 |
| Partially agree | 33 | 35 | 79 900 | |
| Partially disagree | 29 | 28 | 63 900 | |
| Completely disagree | 17 | 15 | 34 200 | |
| Can not say | 5 | 4 | 9 100 | |
| Ads in magazines make new things familiar | Completely agree | 7 | 6 | 13 700 |
| Partially agree | 45 | 45 | 102 700 | |
| Partially disagree | 28 | 30 | 68 500 | |
| Completely disagree | 10 | 11 | 25 100 | |
| Can not say | 10 | 8 | 18 300 | |
| I have searched the internet for more information about a product advertised in a magazine | Completely agree | 10 | 11 | 25 100 |
| Partially agree | 35 | 36 | 82 200 | |
| Partially disagree | 23 | 25 | 57 100 | |
| Completely disagree | 23 | 20 | 45 700 | |
| Can not say | 9 | 8 | 18 300 | |
| I have purchased products based on the ad in magazine | Completely agree | 9 | 8 | 18 300 |
| Partially agree | 33 | 33 | 75 300 | |
| Partially disagree | 27 | 27 | 61 600 | |
| Completely disagree | 24 | 24 | 54 800 | |
| Can not say | 8 | 7 | 16 000 | |
| I'm trying out tips or guidelines (like recipes) in magazine ads | Completely agree | 13 | 9 | 20 500 |
| Partially agree | 50 | 46 | 105 000 | |
| Partially disagree | 19 | 24 | 54 800 | |
| Completely disagree | 13 | 16 | 36 500 | |
| Can not say | 5 | 5 | 11 400 | |
| I'm experimenting with product samples in magazines (like food or cosmetics) | Completely agree | 9 | 4 | 9 100 |
| Partially agree | 29 | 24 | 54 800 | |
| Partially disagree | 27 | 31 | 70 800 | |
| Completely disagree | 29 | 35 | 79 900 | |
| Can not say | 7 | 6 | 13 700 | |
| I trust product recommendations from social media influencers | Completely agree | 2 | 1 | 2 300 |
| Partially agree | 18 | 11 | 25 100 | |
| Partially disagree | 33 | 32 | 73 100 | |
| Completely disagree | 38 | 47 | 107 300 | |
| Can not say | 10 | 9 | 20 500 | |
| The free customer magazine is an important customer benefit for me | Completely agree | 16 | 12 | 27 400 |
| Partially agree | 41 | 45 | 102 700 | |
| Partially disagree | 23 | 24 | 54 800 | |
| Completely disagree | 12 | 14 | 32 000 | |
| Can not say | 8 | 5 | 11 400 | Source: NRS 2025 |
| Use of information sources during the purchase process | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Information sources, cars and car purchase | Print magazines | 11 | 21 | 47 900 |
| Newspapers | 12 | 20 | 45 700 | |
| Magazine websites | 7 | 13 | 29 700 | |
| Newspaper websites | 8 | 12 | 27 400 | |
| Blogs | 3 | 3 | 6 800 | |
| Social media | 16 | 15 | 34 200 | |
| Other websites | 44 | 53 | 121 000 | |
| Television | 11 | 15 | 34 200 | |
| Radio | 2 | 2 | 4 600 | |
| Direct mail | 10 | 11 | 25 100 | |
| None of these | 39 | 27 | 61 600 | |
| Information sources, consumer electronics and information technology | Print magazines | 13 | 20 | 45 700 |
| Newspapers | 15 | 22 | 50 200 | |
| Magazine websites | 9 | 10 | 22 800 | |
| Newspaper websites | 11 | 13 | 29 700 | |
| Blogs | 6 | 5 | 11 400 | |
| Social media | 28 | 21 | 47 900 | |
| Other websites | 50 | 51 | 116 400 | |
| Television | 19 | 20 | 45 700 | |
| Radio | 3 | 4 | 9 100 | |
| Direct mail | 35 | 38 | 86 800 | |
| None of these | 16 | 13 | 29 700 | |
| Information sources, beauty care and cosmetics | Print magazines | 18 | 14 | 32 000 |
| Newspapers | 8 | 12 | 27 400 | |
| Magazine websites | 10 | 7 | 16 000 | |
| Newspaper websites | 7 | 7 | 16 000 | |
| Blogs | 7 | 3 | 6 800 | |
| Social media | 31 | 13 | 29 700 | |
| Other websites | 17 | 13 | 29 700 | |
| Television | 14 | 15 | 34 200 | |
| Radio | 2 | 3 | 6 800 | |
| Direct mail | 17 | 17 | 38 800 | |
| None of these | 43 | 56 | 127 800 | |
| Information sources, travel | Print magazines | 16 | 18 | 41 100 |
| Newspapers | 15 | 21 | 47 900 | |
| Magazine websites | 10 | 11 | 25 100 | |
| Newspaper websites | 11 | 13 | 29 700 | |
| Blogs | 12 | 8 | 18 300 | |
| Social media | 38 | 27 | 61 600 | |
| Other websites | 49 | 53 | 121 000 | |
| Television | 17 | 19 | 43 400 | |
| Radio | 3 | 4 | 9 100 | |
| Direct mail | 9 | 11 | 25 100 | |
| None of these | 25 | 23 | 52 500 | |
| Information sources, style and fashion | Print magazines | 22 | 21 | 47 900 |
| Newspapers | 11 | 17 | 38 800 | |
| Magazine websites | 12 | 9 | 20 500 | |
| Newspaper websites | 8 | 10 | 22 800 | |
| Blogs | 9 | 4 | 9 100 | |
| Social media | 37 | 20 | 45 700 | |
| Other websites | 34 | 31 | 70 800 | |
| Television | 18 | 21 | 47 900 | |
| Radio | 2 | 3 | 6 800 | |
| Direct mail | 25 | 25 | 57 100 | |
| None of these | 28 | 36 | 82 200 | |
| Information sources, building and renovating | Print magazines | 17 | 21 | 47 900 |
| Newspapers | 13 | 20 | 45 700 | |
| Magazine websites | 9 | 9 | 20 500 | |
| Newspaper websites | 9 | 12 | 27 400 | |
| Blogs | 7 | 5 | 11 400 | |
| Social media | 26 | 19 | 43 400 | |
| Other websites | 33 | 38 | 86 800 | |
| Television | 18 | 22 | 50 200 | |
| Radio | 2 | 3 | 6 800 | |
| Direct mail | 27 | 32 | 73 100 | |
| None of these | 31 | 25 | 57 100 | |
| Information sources, food, cooking and baking | Print magazines | 35 | 33 | 75 300 |
| Newspapers | 25 | 32 | 73 100 | |
| Magazine websites | 21 | 18 | 41 100 | |
| Newspaper websites | 23 | 23 | 52 500 | |
| Blogs | 14 | 9 | 20 500 | |
| Social media | 45 | 29 | 66 200 | |
| Other websites | 32 | 32 | 73 100 | |
| Television | 29 | 34 | 77 600 | |
| Radio | 7 | 8 | 18 300 | |
| Direct mail | 26 | 31 | 70 800 | |
| None of these | 11 | 14 | 32 000 | |
| Information sources, eyeglasses, contact lenses or sunglasses | Print magazines | 6 | 8 | 18 300 |
| Newspapers | 10 | 14 | 32 000 | |
| Magazine websites | 3 | 3 | 6 800 | |
| Newspaper websites | 5 | 7 | 16 000 | |
| Blogs | 1 | 1 | 2 300 | |
| Social media | 12 | 8 | 18 300 | |
| Other websites | 27 | 28 | 63 900 | |
| Television | 12 | 15 | 34 200 | |
| Radio | 2 | 3 | 6 800 | |
| Direct mail | 16 | 17 | 38 800 | |
| None of these | 52 | 48 | 109 600 | |
| Information sources, decorating and furniture purchases | Print magazines | 23 | 24 | 54 800 |
| Newspapers | 14 | 20 | 45 700 | |
| Magazine websites | 11 | 9 | 20 500 | |
| Newspaper websites | 9 | 11 | 25 100 | |
| Blogs | 7 | 4 | 9 100 | |
| Social media | 31 | 17 | 38 800 | |
| Other websites | 31 | 31 | 70 800 | |
| Television | 19 | 22 | 50 200 | |
| Radio | 2 | 3 | 6 800 | |
| Direct mail | 31 | 32 | 73 100 | |
| None of these | 24 | 27 | 61 600 | |
| Information sources, saving and investing | Print magazines | 9 | 14 | 32 000 |
| Newspapers | 11 | 18 | 41 100 | |
| Magazine websites | 6 | 8 | 18 300 | |
| Newspaper websites | 11 | 12 | 27 400 | |
| Blogs | 7 | 6 | 13 700 | |
| Social media | 22 | 14 | 32 000 | |
| Other websites | 32 | 38 | 86 800 | |
| Television | 8 | 10 | 22 800 | |
| Radio | 3 | 3 | 6 800 | |
| Direct mail | 4 | 5 | 11 400 | |
| None of these | 44 | 39 | 89 000 | |
| Information sources, health and wellbeing products / services | Print magazines | 13 | 14 | 32 000 |
| Newspapers | 13 | 18 | 41 100 | |
| Magazine websites | 8 | 7 | 16 000 | |
| Newspaper websites | 9 | 9 | 20 500 | |
| Blogs | 5 | 3 | 6 800 | |
| Social media | 26 | 17 | 38 800 | |
| Other websites | 39 | 38 | 86 800 | |
| Television | 13 | 14 | 32 000 | |
| Radio | 3 | 4 | 9 100 | |
| Direct mail | 15 | 16 | 36 500 | |
| None of these | 36 | 38 | 86 800 | |
| Information sources, purchase of sportswear, -footwear or -equipment | Print magazines | 12 | 14 | 32 000 |
| Newspapers | 16 | 22 | 50 200 | |
| Magazine websites | 7 | 8 | 18 300 | |
| Newspaper websites | 9 | 11 | 25 100 | |
| Blogs | 5 | 3 | 6 800 | |
| Social media | 26 | 16 | 36 500 | |
| Other websites | 42 | 43 | 98 200 | |
| Television | 14 | 16 | 36 500 | |
| Radio | 2 | 3 | 6 800 | |
| Direct mail | 30 | 33 | 75 300 | |
| None of these | 28 | 27 | 61 600 | Source: NRS 2025 |
| Buyer profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Interests | Cars, motor vehicles | 25 | 63 | 143 800 |
| Well-being and health | 50 | 41 | 93 600 | |
| Charity work | 13 | 9 | 20 500 | |
| Self development | 32 | 25 | 57 100 | |
| Celebrities | 14 | 8 | 18 300 | |
| Fishing | 16 | 23 | 52 500 | |
| Beauty care and cosmetics | 16 | 4 | 9 100 | |
| Literature | 27 | 22 | 50 200 | |
| Domestic and foreign news | 52 | 58 | 132 400 | |
| Domestic travel | 32 | 29 | 66 200 | |
| Culture | 33 | 23 | 52 500 | |
| Crafts | 25 | 13 | 29 700 | |
| Nature and going outdoor | 52 | 48 | 109 600 | |
| Hunting | 10 | 16 | 36 500 | |
| Style and fashion | 20 | 9 | 20 500 | |
| Music and concerts | 36 | 31 | 70 800 | |
| Going on summer cottage | 29 | 28 | 63 900 | |
| Local affairs | 55 | 57 | 130 100 | |
| Computer/console/mobile playing | 17 | 14 | 32 000 | |
| Politics | 42 | 48 | 109 600 | |
| Gardening and plants | 30 | 21 | 47 900 | |
| Building and renovating | 34 | 52 | 118 700 | |
| Food and drink | 38 | 32 | 73 100 | |
| Cooking, baking, recipes | 38 | 23 | 52 500 | |
| Investment | 23 | 30 | 68 500 | |
| Decorating | 28 | 14 | 32 000 | |
| Economic and finances | 35 | 48 | 109 600 | |
| Science | 35 | 42 | 95 900 | |
| Travelling abroad | 34 | 29 | 66 200 | |
| Sports, exercising | 45 | 53 | 121 000 | |
| Sailing, boating | 10 | 18 | 41 100 | |
| Consumer electronics and information technology | 21 | 38 | 86 800 | |
| Environmental matters | 31 | 28 | 63 900 | |
| None of the above | 0 | 0 | 0 | |
| Purchases made and planned | ||||
| Planned acquisitions in the househould over the next 2 years | Building a house | 2 | 3 | 6 800 |
| Buying an apartment | 11 | 10 | 22 800 | |
| Home renovation | 27 | 31 | 70 800 | |
| Buying a car | 27 | 32 | 73 100 | |
| Buying a boat | 3 | 5 | 11 400 | |
| None of these | 51 | 46 | 105 000 | |
| Purchases in the last 12 months | Furniture and furnishings | 44 | 38 | 86 800 |
| Repair and construction products | 39 | 47 | 107 300 | |
| Domestic appliances | 38 | 40 | 91 300 | |
| Electronics or IT products | 49 | 53 | 121 000 | |
| Cars | 19 | 22 | 50 200 | |
| Clothing and footwear | 84 | 80 | 182 600 | |
| Eyeglasses, contact lenses or sunglasses | 36 | 34 | 77 600 | |
| Sports clothing, footwear or equipment | 58 | 58 | 132 400 | |
| Saving or investing products or services | 29 | 36 | 82 200 | |
| Cosmetics and beauty products | 49 | 28 | 63 900 | |
| Mobile phones | 29 | 29 | 66 200 | |
| Travels | 50 | 51 | 116 400 | |
| Products and services for health and well-being | 61 | 55 | 125 600 | |
| None of the above | 1 | 1 | 2 300 | |
| Intentions to purchase within 12 months | Furniture and furnishings | 30 | 24 | 54 800 |
| Repair and construction products | 33 | 39 | 89 000 | |
| Domestic appliances | 18 | 18 | 41 100 | |
| Electronics or IT products | 27 | 31 | 70 800 | |
| Cars | 14 | 17 | 38 800 | |
| Clothing and footwear | 67 | 63 | 143 800 | |
| Eyeglasses, contact lenses or sunglasses | 27 | 25 | 57 100 | |
| Sports clothing, footwear or equipment | 44 | 42 | 95 900 | |
| Saving or investing products or services | 24 | 29 | 66 200 | |
| Cosmetics and beauty products | 38 | 19 | 43 400 | |
| Mobile phones | 16 | 17 | 38 800 | |
| Travels | 46 | 48 | 109 600 | |
| Products and services for health and well-being | 49 | 43 | 98 200 | |
| None of the above | 6 | 7 | 16 000 | |
| Will consider switching over the next 12 months | Bank | 7 | 8 | 18 300 |
| Insurance company | 11 | 14 | 32 000 | |
| electric company | 17 | 21 | 47 900 | |
| Internet Connection | 10 | 12 | 27 400 | |
| Phone-subscription | 14 | 17 | 38 800 | |
| None of the above | 48 | 47 | 107 300 | |
| Can not say | 18 | 14 | 32 000 | |
| Uses of extra money | Magazines, books, movies | 16 | 16 | 36 500 |
| Eating, drinking, partying in a restaurant | 35 | 31 | 70 800 | |
| Exercise hobbies and equipment | 28 | 30 | 68 500 | |
| Cultural events (e.g. concerts, theater, festivals) | 36 | 32 | 73 100 | |
| Renovation, decoration | 23 | 25 | 57 100 | |
| Health services and one's own well-being | 22 | 22 | 50 200 | |
| Travelling | 44 | 48 | 109 600 | |
| Entertainment electronics and information technology equipment, mobile phones | 14 | 18 | 41 100 | |
| Clothes, shoes and bags | 22 | 13 | 29 700 | |
| Home services (cleaning and other housekeeping services) | 5 | 6 | 13 700 | |
| Car, boat, motorcycle | 11 | 19 | 43 400 | |
| Cosmetics and beauty care | 12 | 4 | 9 100 | |
| Saving, investing | 49 | 51 | 116 400 | |
| Other | 8 | 9 | 20 500 | |
| There is no extra money after mandatory expenses | 8 | 5 | 11 400 | |
| Can not say | 3 | 3 | 6 800 | Source: NRS 2025 |
The total audience includes those who read printed and digital magazines.
|
Total reach 411 800
Only print
Only print
Print and online
|
Reader profile | All 15+ % | Magazine Readers % | Amount of readers |
|---|---|---|---|---|
| Sex | Women | 51 | 14 | 29 700 |
| Men | 49 | 86 | 198 600 | |
| Native language | Finnish | 95 | 96 | 219 200 |
| Swedish | 5 | 4 | 9 100 | |
| Age | 15-24 y | 13 | 10 | 13 700 |
| 25-34 y | 14 | 12 | 16 000 | |
| 35-44 y | 14 | 15 | 25 100 | |
| 45-54 y | 14 | 15 | 32 000 | |
| 55-64 y | 15 | 17 | 43 400 | |
| 65+ y | 30 | 30 | 98 200 | |
| Gender + age | Female 15-29 years | 9 | 2 | 2 300 |
| Female 30-49 years | 14 | 4 | 6 800 | |
| Female 50+ years | 28 | 8 | 20 500 | |
| Male 15-29 years | 10 | 13 | 18 300 | |
| Male 30-49 years | 15 | 25 | 43 400 | |
| Male 50+ years | 24 | 48 | 137 000 | |
| Household position | Lives at home with parents | 7 | 5 | 9 100 |
| Lives alone | 29 | 25 | 52 500 | |
| Lives with spouse | 36 | 40 | 105 000 | |
| Lives with spouse and children | 24 | 26 | 52 500 | |
| Single parent | 2 | 2 | 2 300 | |
| Other | 3 | 3 | 4 600 | |
| Grandchildren under 18 years of age | Yes | 20 | 22 | 66 200 |
| No | 39 | 40 | 107 300 | |
| No answer (under 45 year olds) | 41 | 37 | 54 800 | |
| Education | Elementary school | 4 | 4 | 13 700 |
| Secondary school | 6 | 5 | 11 400 | |
| Vocational | 27 | 28 | 63 900 | |
| High school | 13 | 12 | 22 800 | |
| University of Applied Sciences | 20 | 21 | 43 400 | |
| University | 28 | 28 | 66 200 | |
| Something else | 2 | 2 | 4 600 | |
| Decision-maker in grocery purchases | Yes | 93 | 90 | 203 200 |
| No | 6 | 9 | 22 800 | |
| Can not say | 1 | 1 | 2 300 | |
| Use of glasses or contact lenses | Yes | 68 | 66 | 166 700 |
| No | 32 | 34 | 61 600 | |
| Size of the household | 1 pers | 28 | 25 | 50 200 |
| 2 pers | 38 | 42 | 111 900 | |
| 3 pers | 14 | 15 | 29 700 | |
| 4 pers | 12 | 12 | 22 800 | |
| 5+ pers | 7 | 7 | 13 700 | |
| Household income (gross) | Below 20 000 € /y | 10 | 8 | 13 700 |
| 20 000 - 35 000 € /y | 17 | 12 | 32 000 | |
| 35 001 - 50 000 € /y | 18 | 19 | 45 700 | |
| 50 001 - 85 000 € /y | 21 | 25 | 52 500 | |
| 85 001 - 100 000 € /y | 8 | 10 | 22 800 | |
| Over 100 000 € /y | 10 | 16 | 38 800 | |
| Dont want to tell | 5 | 4 | 6 800 | |
| Cant say / No answer | 10 | 7 | 13 700 | |
| Family with kids | Yes | 32 | 32 | 63 900 |
| No | 68 | 68 | 164 400 | |
| Number of children in the household (5th grade) | 1 child | 13 | 13 | 27 400 |
| 2 children | 13 | 13 | 25 100 | |
| 3 children | 5 | 4 | 9 100 | |
| 4 children | 1 | 1 | 2 300 | |
| 5+ children | 1 | 1 | 2 300 | |
| There are no children | 67 | 68 | 164 400 | |
| Doesn't want to answer | 0 | 0 | 0 | |
| Pets in household | Cat | 16 | 15 | 27 400 |
| Dog | 26 | 24 | 52 500 | |
| Some other pet | 5 | 4 | 9 100 | |
| No pets | 61 | 63 | 150 700 | |
| Health services used in the household | Public health services | 85 | 82 | 191 800 |
| Employer - funded health care services | 50 | 54 | 105 000 | |
| Private, self-funded healthcare services | 39 | 41 | 100 500 | |
| Private health insurance services | 26 | 27 | 54 800 | |
| No health care | 1 | 1 | 2 300 | |
| Can not say | 1 | 1 | 2 300 | |
| Housing | Apartment | 32 | 30 | 59 400 |
| Row house or semi-detached house | 17 | 17 | 36 500 | |
| Detached house | 46 | 49 | 118 700 | |
| Farm | 4 | 4 | 9 100 | |
| Something else | 1 | 1 | 2 300 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 76 | 81 | 196 300 |
| Rented residence | 20 | 16 | 25 100 | |
| Right of residence apartment | 2 | 1 | 2 300 | |
| Something else | 1 | 1 | 2 300 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 41 | 46 | 114 200 |
| No | 58 | 53 | 111 900 | |
| Can not say | 1 | 1 | 2 300 | |
| Number of cars in household | One car | 45 | 46 | 109 600 |
| Two cars | 30 | 33 | 79 900 | |
| Three or more cars | 10 | 11 | 22 800 | |
| No car | 14 | 10 | 16 000 | |
| Type of car, if buying now | New | 21 | 25 | 63 900 |
| Used | 70 | 72 | 159 800 | |
| Company car | 5 | 7 | 16 000 | |
| Leasing (personal) | 9 | 11 | 22 800 | |
| Shared car | 3 | 2 | 2 300 | |
| Doesn't use a car | 8 | 5 | 9 100 | |
| Can not say | 5 | 4 | 9 100 | |
| Advertising ban at the door / mailbox | Yes | 27 | 28 | 52 500 |
| No | 72 | 72 | 175 800 | |
| Can not say | 1 | 0 | 0 | |
| Using AdBlocker or similar application | Yes | 19 | 24 | 43 400 |
| No | 76 | 71 | 171 200 | |
| Can not say | 5 | 5 | 13 700 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 18 | 38 800 |
| Turku or Tampere | 8 | 8 | 18 300 | |
| Oulu | 4 | 4 | 9 100 | |
| 70 000 - 150 000 inhabitants town | 14 | 15 | 32 000 | |
| Urban municipality | 25 | 26 | 63 900 | |
| Conurbation | 16 | 16 | 38 800 | |
| Countryside | 13 | 12 | 27 400 | Source: NRS 2025 |
| How often different content is read | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| The frequency of reading: Print magazines | Daily | 12 | 15 | 47 900 |
| 5-6 days a week | 4 | 5 | 16 000 | |
| 1-4 days a week | 24 | 31 | 89 000 | |
| Monthly | 25 | 26 | 52 500 | |
| Rarely | 26 | 19 | 22 800 | |
| Never | 8 | 3 | 2 300 | |
| Can not say | 1 | 1 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 23 | 30 | 70 800 |
| 5-6 days a week | 5 | 8 | 13 700 | |
| 1-4 days a week | 20 | 25 | 52 500 | |
| Monthly | 15 | 15 | 32 000 | |
| Rarely | 23 | 16 | 41 100 | |
| Never | 13 | 6 | 16 000 | |
| Can not say | 1 | 1 | 0 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 25 | 29 | 89 000 |
| 5-6 days a week | 5 | 6 | 18 300 | |
| 1-4 days a week | 23 | 25 | 59 400 | |
| Monthly | 15 | 16 | 25 100 | |
| Rarely | 24 | 20 | 29 700 | |
| Never | 8 | 5 | 6 800 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 64 | 141 500 |
| 5-6 days a week | 9 | 10 | 20 500 | |
| 1-4 days a week | 17 | 14 | 34 200 | |
| Monthly | 6 | 4 | 9 100 | |
| Rarely | 8 | 5 | 13 700 | |
| Never | 5 | 3 | 9 100 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 4 | 5 | 11 400 |
| 5-6 days a week | 4 | 4 | 11 400 | |
| 1-4 days a week | 41 | 41 | 105 000 | |
| Monthly | 18 | 19 | 38 800 | |
| Rarely | 23 | 22 | 43 400 | |
| Never | 9 | 9 | 13 700 | |
| Can not say | 1 | 1 | 2 300 | |
| The frequency of watching: Free online TV services | Daily | 17 | 18 | 45 700 |
| 5-6 days a week | 10 | 11 | 25 100 | |
| 1-4 days a week | 30 | 30 | 68 500 | |
| Monthly | 21 | 21 | 41 100 | |
| Rarely | 15 | 14 | 32 000 | |
| Never | 6 | 5 | 13 700 | |
| Can not say | 1 | 1 | 2 300 | |
| The frequency of watching: Pay TV and streaming services | Daily | 15 | 15 | 27 400 |
| 5-6 days a week | 10 | 11 | 22 800 | |
| 1-4 days a week | 22 | 24 | 50 200 | |
| Monthly | 9 | 9 | 18 300 | |
| Rarely | 13 | 13 | 32 000 | |
| Never | 30 | 27 | 75 300 | |
| Can not say | 1 | 1 | 0 | |
| The frequency of watching: Programs of YLE (national broadcaster) TV channels | Daily | 44 | 48 | 130 100 |
| 5-6 days a week | 10 | 11 | 27 400 | |
| 1-4 days a week | 19 | 18 | 34 200 | |
| Monthly | 12 | 11 | 18 300 | |
| Rarely | 12 | 9 | 13 700 | |
| Never | 3 | 3 | 4 600 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 33 | 36 | 95 900 |
| 5-6 days a week | 12 | 13 | 32 000 | |
| 1-4 days a week | 22 | 22 | 47 900 | |
| Monthly | 12 | 10 | 18 300 | |
| Rarely | 13 | 12 | 20 500 | |
| Never | 8 | 6 | 13 700 | |
| Can not say | 0 | 0 | 2 300 | |
| The frequency of listening: Programs of YLE (national broadcaster) radio-channels | Daily | 21 | 24 | 68 500 |
| 5-6 days a week | 6 | 7 | 18 300 | |
| 1-4 days a week | 16 | 19 | 43 400 | |
| Monthly | 13 | 15 | 32 000 | |
| Rarely | 27 | 23 | 45 700 | |
| Never | 15 | 11 | 20 500 | |
| Can not say | 1 | 1 | 2 300 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 18 | 43 400 |
| 5-6 days a week | 9 | 12 | 25 100 | |
| 1-4 days a week | 21 | 24 | 52 500 | |
| Monthly | 14 | 14 | 29 700 | |
| Rarely | 23 | 19 | 43 400 | |
| Never | 16 | 13 | 32 000 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of listening: Podcasts | Daily | 6 | 5 | 9 100 |
| 5-6 days a week | 3 | 4 | 4 600 | |
| 1-4 days a week | 11 | 13 | 25 100 | |
| Monthly | 14 | 13 | 27 400 | |
| Rarely | 27 | 28 | 63 900 | |
| Never | 36 | 35 | 93 600 | |
| Can not say | 2 | 2 | 6 800 | |
| User frequency and following: Social media | Daily | 59 | 53 | 109 600 |
| 5-6 days a week | 8 | 10 | 22 800 | |
| 1-4 days a week | 8 | 8 | 20 500 | |
| Monthly | 3 | 3 | 6 800 | |
| Rarely | 6 | 7 | 16 000 | |
| Never | 16 | 18 | 50 200 | |
| Can not say | 0 | 0 | 2 300 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 14 | 11 | 18 300 |
| 5-6 days a week | 6 | 6 | 11 400 | |
| 1-4 days a week | 13 | 12 | 20 500 | |
| Monthly | 8 | 8 | 16 000 | |
| Rarely | 20 | 21 | 47 900 | |
| Never | 38 | 40 | 107 300 | |
| Can not say | 1 | 1 | 4 600 | |
| User frequency: Instant messaging | Daily | 69 | 66 | 134 700 |
| 5-6 days a week | 11 | 11 | 25 100 | |
| 1-4 days a week | 9 | 11 | 32 000 | |
| Monthly | 3 | 2 | 6 800 | |
| Rarely | 2 | 2 | 6 800 | |
| Never | 6 | 7 | 20 500 | |
| Can not say | 0 | 0 | 0 | |
| Reading frequency: Printed books | Daily | 16 | 14 | 38 800 |
| 5-6 days a week | 6 | 5 | 11 400 | |
| 1-4 days a week | 14 | 14 | 32 000 | |
| Monthly | 22 | 22 | 47 900 | |
| Rarely | 34 | 37 | 79 900 | |
| Never | 7 | 7 | 16 000 | |
| Can not say | 1 | 1 | 2 300 | |
| Reading frequency: E-books | Daily | 3 | 2 | 4 600 |
| 5-6 days a week | 1 | 1 | 2 300 | |
| 1-4 days a week | 4 | 4 | 9 100 | |
| Monthly | 7 | 8 | 13 700 | |
| Rarely | 30 | 32 | 68 500 | |
| Never | 53 | 51 | 125 600 | |
| Can not say | 1 | 1 | 4 600 | |
| Listening frequency: Audiobooks | Daily | 6 | 5 | 9 100 |
| 5-6 days a week | 3 | 3 | 4 600 | |
| 1-4 days a week | 6 | 6 | 13 700 | |
| Monthly | 8 | 7 | 13 700 | |
| Rarely | 23 | 23 | 47 900 | |
| Never | 54 | 55 | 134 700 | |
| Can not say | 1 | 1 | 4 600 | |
| Usage/viewing frequency: YouTube | Daily | 19 | 24 | 43 400 |
| 5-6 days a week | 9 | 11 | 25 100 | |
| 1-4 days a week | 23 | 24 | 52 500 | |
| Monthly | 21 | 20 | 47 900 | |
| Rarely | 17 | 13 | 34 200 | |
| Never | 10 | 7 | 25 100 | |
| Can not say | 0 | 0 | 0 | |
| Usage/following: Linkedl | Daily | 4 | 6 | 11 400 |
| 5-6 days a week | 2 | 3 | 6 800 | |
| 1-4 days a week | 8 | 11 | 22 800 | |
| Monthly | 8 | 9 | 18 300 | |
| Rarely | 12 | 14 | 29 700 | |
| Never | 59 | 51 | 121 000 | |
| Cant say / No answer | 6 | 7 | 20 500 | |
| Usage/following: Facebook | Daily | 39 | 36 | 82 200 |
| 5-6 days a week | 8 | 9 | 20 500 | |
| 1-4 days a week | 11 | 12 | 27 400 | |
| Monthly | 6 | 6 | 11 400 | |
| Rarely | 9 | 9 | 18 300 | |
| Never | 22 | 24 | 54 800 | |
| Cant say / No answer | 4 | 5 | 16 000 | |
| Usage/Following: Instagram | Daily | 32 | 25 | 45 700 |
| 5-6 days a week | 7 | 7 | 13 700 | |
| 1-4 days a week | 9 | 10 | 22 800 | |
| Monthly | 5 | 5 | 11 400 | |
| Rarely | 9 | 10 | 25 100 | |
| Never | 33 | 37 | 93 600 | |
| Cant say / No answer | 5 | 5 | 16 000 | |
| Usage/following rate: Snapchat | Daily | 15 | 11 | 16 000 |
| 5-6 days a week | 2 | 2 | 4 600 | |
| 1-4 days a week | 3 | 2 | 2 300 | |
| Monthly | 2 | 2 | 4 600 | |
| Rarely | 5 | 5 | 9 100 | |
| Never | 69 | 72 | 173 500 | |
| Cant say / No answer | 5 | 6 | 18 300 | |
| Usage/Following: Twitter | Daily | 5 | 7 | 13 700 |
| 5-6 days a week | 2 | 3 | 4 600 | |
| 1-4 days a week | 4 | 6 | 11 400 | |
| Monthly | 5 | 5 | 9 100 | |
| Rarely | 11 | 12 | 22 800 | |
| Never | 68 | 62 | 150 700 | |
| Cant say / No answer | 5 | 6 | 18 300 | |
| Usage/Following: TikTok | Daily | 10 | 8 | 11 400 |
| 5-6 days a week | 3 | 2 | 4 600 | |
| 1-4 days a week | 4 | 4 | 11 400 | |
| Monthly | 3 | 3 | 6 800 | |
| Rarely | 8 | 8 | 16 000 | |
| Never | 68 | 69 | 162 100 | |
| Cant say / No answer | 4 | 6 | 16 000 | Source: NRS 2025 |
| Consumer claims | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I enjoy shopping | Completely agree | 14 | 11 | 20 500 |
| Partially agree | 43 | 41 | 86 800 | |
| Partially disagree | 30 | 34 | 84 500 | |
| Completely disagree | 10 | 11 | 27 400 | |
| Can not say | 3 | 3 | 6 800 | |
| I prefer domestic products | Completely agree | 33 | 31 | 73 100 |
| Partially agree | 55 | 56 | 127 800 | |
| Partially disagree | 9 | 10 | 20 500 | |
| Completely disagree | 1 | 1 | 4 600 | |
| Can not say | 2 | 2 | 2 300 | |
| I consciously make responsible choices in my consumption | Completely agree | 20 | 19 | 43 400 |
| Partially agree | 54 | 53 | 123 300 | |
| Partially disagree | 18 | 21 | 43 400 | |
| Completely disagree | 4 | 5 | 11 400 | |
| Can not say | 3 | 3 | 6 800 | |
| When shopping, quality is more important to me than price | Completely agree | 23 | 25 | 57 100 |
| Partially agree | 58 | 59 | 139 300 | |
| Partially disagree | 15 | 13 | 25 100 | |
| Completely disagree | 1 | 1 | 2 300 | |
| Can not say | 2 | 2 | 2 300 | |
| I usually choose the cheapest option | Completely agree | 12 | 10 | 20 500 |
| Partially agree | 48 | 46 | 107 300 | |
| Partially disagree | 33 | 37 | 86 800 | |
| Completely disagree | 5 | 5 | 11 400 | |
| Can not say | 2 | 2 | 4 600 | |
| I often take advantage of discount and campaign prices in my purchases | Completely agree | 37 | 33 | 68 500 |
| Partially agree | 50 | 53 | 127 800 | |
| Partially disagree | 9 | 10 | 25 100 | |
| Completely disagree | 2 | 2 | 4 600 | |
| Can not say | 1 | 1 | 2 300 | |
| In my circle of friends, I am often the first to try new things | Completely agree | 6 | 6 | 11 400 |
| Partially agree | 24 | 27 | 57 100 | |
| Partially disagree | 38 | 38 | 89 000 | |
| Completely disagree | 24 | 21 | 50 200 | |
| Can not say | 9 | 8 | 18 300 | |
| In my opinion, money is for consumption and not for saving | Completely agree | 5 | 6 | 11 400 |
| Partially agree | 36 | 36 | 84 500 | |
| Partially disagree | 45 | 44 | 100 500 | |
| Completely disagree | 11 | 10 | 25 100 | |
| Can not say | 4 | 3 | 6 800 | |
| I prefer local shops and services | Completely agree | 27 | 27 | 66 200 |
| Partially agree | 58 | 59 | 132 400 | |
| Partially disagree | 11 | 11 | 22 800 | |
| Completely disagree | 1 | 2 | 4 600 | |
| Can not say | 2 | 1 | 2 300 | |
| I want to see advertising targeted to me based on my online behavior | Completely agree | 4 | 3 | 6 800 |
| Partially agree | 28 | 28 | 61 600 | |
| Partially disagree | 29 | 31 | 73 100 | |
| Completely disagree | 32 | 33 | 77 600 | |
| Can not say | 7 | 5 | 11 400 | |
| When I want a certain brand of product, the price doesn't matter | Completely agree | 9 | 10 | 20 500 |
| Partially agree | 32 | 33 | 82 200 | |
| Partially disagree | 37 | 37 | 84 500 | |
| Completely disagree | 20 | 17 | 36 500 | |
| Can not say | 2 | 2 | 4 600 | |
| I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) | Completely agree | 16 | 14 | 32 000 |
| Partially agree | 50 | 48 | 111 900 | |
| Partially disagree | 24 | 27 | 61 600 | |
| Completely disagree | 6 | 8 | 18 300 | |
| Can not say | 4 | 3 | 4 600 | |
| Ecology is an important purchase reason for me | Completely agree | 17 | 14 | 32 000 |
| Partially agree | 51 | 50 | 123 300 | |
| Partially disagree | 22 | 25 | 52 500 | |
| Completely disagree | 6 | 9 | 18 300 | |
| Can not say | 3 | 3 | 4 600 | |
| I prefer well-known brands | Completely agree | 12 | 14 | 32 000 |
| Partially agree | 58 | 61 | 141 500 | |
| Partially disagree | 21 | 18 | 41 100 | |
| Completely disagree | 5 | 4 | 9 100 | |
| Can not say | 3 | 3 | 6 800 | |
| I prefer used products in my purchases | Completely agree | 14 | 9 | 18 300 |
| Partially agree | 41 | 39 | 84 500 | |
| Partially disagree | 31 | 36 | 84 500 | |
| Completely disagree | 12 | 13 | 34 200 | |
| Can not say | 3 | 3 | 9 100 | Source: NRS 2025 |
| Attitude towards advertising in different media channels | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Newspapers | Very positive | 13 | 13 | 32 000 |
| Quite positively | 61 | 62 | 143 800 | |
| Quite negatively | 16 | 15 | 34 200 | |
| Very negative | 4 | 5 | 9 100 | |
| Can not say | 6 | 5 | 11 400 | |
| Magazines | Very positive | 13 | 12 | 27 400 |
| Quite positively | 60 | 60 | 139 300 | |
| Quite negatively | 17 | 17 | 38 800 | |
| Very negative | 4 | 5 | 9 100 | |
| Can not say | 6 | 6 | 13 700 | |
| Free and local newspapers | Very positive | 24 | 25 | 54 800 |
| Quite positively | 56 | 55 | 132 400 | |
| Quite negatively | 11 | 10 | 22 800 | |
| Very negative | 4 | 5 | 9 100 | |
| Can not say | 6 | 5 | 11 400 | |
| Newspaper/Magazine websites or applications | Very positive | 7 | 6 | 13 700 |
| Quite positively | 45 | 45 | 102 700 | |
| Quite negatively | 30 | 32 | 70 800 | |
| Very negative | 10 | 11 | 22 800 | |
| Can not say | 8 | 6 | 18 300 | |
| Social media (Facebook, Instagram etc.) | Very positive | 6 | 4 | 9 100 |
| Quite positively | 33 | 31 | 70 800 | |
| Quite negatively | 32 | 33 | 73 100 | |
| Very negative | 17 | 20 | 43 400 | |
| Can not say | 12 | 12 | 34 200 | |
| Blogs | Very positive | 4 | 3 | 6 800 |
| Quite positively | 25 | 23 | 47 900 | |
| Quite negatively | 29 | 29 | 63 900 | |
| Very negative | 16 | 20 | 45 700 | |
| Can not say | 26 | 25 | 66 200 | |
| Newsletters to email | Very positive | 2 | 2 | 2 300 |
| Quite positively | 17 | 15 | 36 500 | |
| Quite negatively | 34 | 33 | 77 600 | |
| Very negative | 43 | 47 | 105 000 | |
| Can not say | 4 | 3 | 9 100 | |
| Other websites | Very positive | 3 | 3 | 6 800 |
| Quite positively | 38 | 37 | 77 600 | |
| Quite negatively | 34 | 34 | 79 900 | |
| Very negative | 14 | 16 | 36 500 | |
| Can not say | 11 | 10 | 27 400 | |
| Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) | Very positive | 7 | 7 | 18 300 |
| Quite positively | 46 | 46 | 105 000 | |
| Quite negatively | 29 | 29 | 68 500 | |
| Very negative | 13 | 14 | 29 700 | |
| Can not say | 4 | 4 | 9 100 | |
| Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) | Very positive | 4 | 5 | 11 400 |
| Quite positively | 35 | 37 | 82 200 | |
| Quite negatively | 33 | 34 | 79 900 | |
| Very negative | 20 | 20 | 43 400 | |
| Can not say | 7 | 5 | 13 700 | |
| Home delivered advertisements and catalogues | Very positive | 19 | 17 | 41 100 |
| Quite positively | 46 | 45 | 107 300 | |
| Quite negatively | 17 | 18 | 38 800 | |
| Very negative | 14 | 17 | 34 200 | |
| Can not say | 5 | 4 | 6 800 | |
| Out-of-home advertising | Very positive | 11 | 12 | 25 100 |
| Quite positively | 52 | 54 | 123 300 | |
| Quite negatively | 21 | 18 | 43 400 | |
| Very negative | 9 | 9 | 20 500 | |
| Can not say | 8 | 6 | 16 000 | Source: NRS 2025 |
| Reading device and advertising effect | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I relax and get inspired by magazines | Completely agree | 17 | 17 | 38 800 |
| Partially agree | 60 | 61 | 143 800 | |
| Partially disagree | 11 | 11 | 22 800 | |
| Completely disagree | 3 | 3 | 6 800 | |
| Can not say | 9 | 8 | 16 000 | |
| I stop and disconnect from hectic everyday life by reading magazines. | Completely agree | 16 | 14 | 32 000 |
| Partially agree | 57 | 57 | 134 700 | |
| Partially disagree | 14 | 16 | 34 200 | |
| Completely disagree | 5 | 4 | 11 400 | |
| Can not say | 8 | 8 | 16 000 | |
| A professional magazine keeps me up to date on professional matters | Completely agree | 23 | 26 | 59 400 |
| Partially agree | 46 | 48 | 111 900 | |
| Partially disagree | 12 | 10 | 22 800 | |
| Completely disagree | 5 | 4 | 9 100 | |
| Can not say | 15 | 12 | 25 100 | |
| The industry specialty magazine provides information on my hobbies and interests | Completely agree | 31 | 36 | 84 500 |
| Partially agree | 49 | 47 | 107 300 | |
| Partially disagree | 7 | 7 | 16 000 | |
| Completely disagree | 2 | 2 | 4 600 | |
| Can not say | 10 | 8 | 16 000 | |
| Finnish magazines offer reliable comparisons and tests | Completely agree | 16 | 21 | 47 900 |
| Partially agree | 51 | 53 | 121 000 | |
| Partially disagree | 14 | 12 | 27 400 | |
| Completely disagree | 3 | 2 | 4 600 | |
| Can not say | 16 | 12 | 27 400 | |
| Finnish magazines offer reliable product recommendations | Completely agree | 11 | 12 | 27 400 |
| Partially agree | 52 | 52 | 118 700 | |
| Partially disagree | 18 | 18 | 41 100 | |
| Completely disagree | 3 | 3 | 6 800 | |
| Can not say | 17 | 15 | 32 000 | |
| Finnish magazines are of high quality | Completely agree | 23 | 24 | 54 800 |
| Partially agree | 58 | 58 | 137 000 | |
| Partially disagree | 9 | 9 | 20 500 | |
| Completely disagree | 1 | 1 | 2 300 | |
| Can not say | 9 | 7 | 13 700 | |
| I follow important magazines on social media | Completely agree | 7 | 7 | 13 700 |
| Partially agree | 25 | 25 | 54 800 | |
| Partially disagree | 23 | 25 | 59 400 | |
| Completely disagree | 36 | 35 | 79 900 | |
| Can not say | 10 | 8 | 20 500 | |
| I read important magazines from cover to cover | Completely agree | 16 | 16 | 41 100 |
| Partially agree | 33 | 33 | 79 900 | |
| Partially disagree | 29 | 30 | 63 900 | |
| Completely disagree | 17 | 17 | 34 200 | |
| Can not say | 5 | 4 | 9 100 | |
| Ads in magazines make new things familiar | Completely agree | 7 | 6 | 13 700 |
| Partially agree | 45 | 44 | 102 700 | |
| Partially disagree | 28 | 30 | 68 500 | |
| Completely disagree | 10 | 11 | 25 100 | |
| Can not say | 10 | 9 | 18 300 | |
| I have searched the internet for more information about a product advertised in a magazine | Completely agree | 10 | 11 | 25 100 |
| Partially agree | 35 | 36 | 82 200 | |
| Partially disagree | 23 | 24 | 57 100 | |
| Completely disagree | 23 | 20 | 45 700 | |
| Can not say | 9 | 8 | 18 300 | |
| I have purchased products based on the ad in magazine | Completely agree | 9 | 8 | 18 300 |
| Partially agree | 33 | 33 | 75 300 | |
| Partially disagree | 27 | 28 | 61 600 | |
| Completely disagree | 24 | 24 | 54 800 | |
| Can not say | 8 | 8 | 16 000 | |
| I'm trying out tips or guidelines (like recipes) in magazine ads | Completely agree | 13 | 9 | 20 500 |
| Partially agree | 50 | 46 | 105 000 | |
| Partially disagree | 19 | 23 | 54 800 | |
| Completely disagree | 13 | 15 | 36 500 | |
| Can not say | 5 | 6 | 11 400 | |
| I'm experimenting with product samples in magazines (like food or cosmetics) | Completely agree | 9 | 4 | 9 100 |
| Partially agree | 29 | 23 | 54 800 | |
| Partially disagree | 27 | 30 | 70 800 | |
| Completely disagree | 29 | 37 | 79 900 | |
| Can not say | 7 | 7 | 13 700 | |
| I trust product recommendations from social media influencers | Completely agree | 2 | 1 | 2 300 |
| Partially agree | 18 | 14 | 25 100 | |
| Partially disagree | 33 | 33 | 73 100 | |
| Completely disagree | 38 | 44 | 107 300 | |
| Can not say | 10 | 8 | 20 500 | |
| The free customer magazine is an important customer benefit for me | Completely agree | 16 | 12 | 27 400 |
| Partially agree | 41 | 41 | 102 700 | |
| Partially disagree | 23 | 25 | 54 800 | |
| Completely disagree | 12 | 15 | 32 000 | |
| Can not say | 8 | 7 | 11 400 | Source: NRS 2025 |
| Use of information sources during the purchase process | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Information sources, cars and car purchase | Print magazines | 11 | 17 | 47 900 |
| Newspapers | 12 | 16 | 45 700 | |
| Magazine websites | 7 | 13 | 29 700 | |
| Newspaper websites | 8 | 13 | 27 400 | |
| Blogs | 3 | 5 | 6 800 | |
| Social media | 16 | 19 | 34 200 | |
| Other websites | 44 | 54 | 121 000 | |
| Television | 11 | 14 | 34 200 | |
| Radio | 2 | 3 | 4 600 | |
| Direct mail | 10 | 10 | 25 100 | |
| None of these | 39 | 28 | 61 600 | |
| Information sources, consumer electronics and information technology | Print magazines | 13 | 17 | 45 700 |
| Newspapers | 15 | 18 | 50 200 | |
| Magazine websites | 9 | 12 | 22 800 | |
| Newspaper websites | 11 | 13 | 29 700 | |
| Blogs | 6 | 7 | 11 400 | |
| Social media | 28 | 27 | 47 900 | |
| Other websites | 50 | 56 | 116 400 | |
| Television | 19 | 20 | 45 700 | |
| Radio | 3 | 4 | 9 100 | |
| Direct mail | 35 | 34 | 86 800 | |
| None of these | 16 | 13 | 29 700 | |
| Information sources, beauty care and cosmetics | Print magazines | 18 | 12 | 32 000 |
| Newspapers | 8 | 9 | 27 400 | |
| Magazine websites | 10 | 7 | 16 000 | |
| Newspaper websites | 7 | 7 | 16 000 | |
| Blogs | 7 | 4 | 6 800 | |
| Social media | 31 | 18 | 29 700 | |
| Other websites | 17 | 15 | 29 700 | |
| Television | 14 | 14 | 34 200 | |
| Radio | 2 | 3 | 6 800 | |
| Direct mail | 17 | 14 | 38 800 | |
| None of these | 43 | 56 | 127 800 | |
| Information sources, travel | Print magazines | 16 | 16 | 41 100 |
| Newspapers | 15 | 17 | 47 900 | |
| Magazine websites | 10 | 11 | 25 100 | |
| Newspaper websites | 11 | 13 | 29 700 | |
| Blogs | 12 | 11 | 18 300 | |
| Social media | 38 | 33 | 61 600 | |
| Other websites | 49 | 54 | 121 000 | |
| Television | 17 | 17 | 43 400 | |
| Radio | 3 | 4 | 9 100 | |
| Direct mail | 9 | 9 | 25 100 | |
| None of these | 25 | 23 | 52 500 | |
| Information sources, style and fashion | Print magazines | 22 | 18 | 47 900 |
| Newspapers | 11 | 13 | 38 800 | |
| Magazine websites | 12 | 10 | 20 500 | |
| Newspaper websites | 8 | 10 | 22 800 | |
| Blogs | 9 | 5 | 9 100 | |
| Social media | 37 | 27 | 45 700 | |
| Other websites | 34 | 35 | 70 800 | |
| Television | 18 | 19 | 47 900 | |
| Radio | 2 | 3 | 6 800 | |
| Direct mail | 25 | 22 | 57 100 | |
| None of these | 28 | 35 | 82 200 | |
| Information sources, building and renovating | Print magazines | 17 | 19 | 47 900 |
| Newspapers | 13 | 18 | 45 700 | |
| Magazine websites | 9 | 10 | 20 500 | |
| Newspaper websites | 9 | 12 | 27 400 | |
| Blogs | 7 | 7 | 11 400 | |
| Social media | 26 | 24 | 43 400 | |
| Other websites | 33 | 40 | 86 800 | |
| Television | 18 | 21 | 50 200 | |
| Radio | 2 | 3 | 6 800 | |
| Direct mail | 27 | 29 | 73 100 | |
| None of these | 31 | 26 | 57 100 | |
| Information sources, food, cooking and baking | Print magazines | 35 | 30 | 75 300 |
| Newspapers | 25 | 28 | 73 100 | |
| Magazine websites | 21 | 20 | 41 100 | |
| Newspaper websites | 23 | 26 | 52 500 | |
| Blogs | 14 | 13 | 20 500 | |
| Social media | 45 | 38 | 66 200 | |
| Other websites | 32 | 35 | 73 100 | |
| Television | 29 | 32 | 77 600 | |
| Radio | 7 | 8 | 18 300 | |
| Direct mail | 26 | 27 | 70 800 | |
| None of these | 11 | 13 | 32 000 | |
| Information sources, eyeglasses, contact lenses or sunglasses | Print magazines | 6 | 6 | 18 300 |
| Newspapers | 10 | 11 | 32 000 | |
| Magazine websites | 3 | 4 | 6 800 | |
| Newspaper websites | 5 | 7 | 16 000 | |
| Blogs | 1 | 1 | 2 300 | |
| Social media | 12 | 10 | 18 300 | |
| Other websites | 27 | 29 | 63 900 | |
| Television | 12 | 13 | 34 200 | |
| Radio | 2 | 2 | 6 800 | |
| Direct mail | 16 | 15 | 38 800 | |
| None of these | 52 | 50 | 109 600 | |
| Information sources, decorating and furniture purchases | Print magazines | 23 | 21 | 54 800 |
| Newspapers | 14 | 17 | 45 700 | |
| Magazine websites | 11 | 10 | 20 500 | |
| Newspaper websites | 9 | 11 | 25 100 | |
| Blogs | 7 | 6 | 9 100 | |
| Social media | 31 | 23 | 38 800 | |
| Other websites | 31 | 34 | 70 800 | |
| Television | 19 | 20 | 50 200 | |
| Radio | 2 | 3 | 6 800 | |
| Direct mail | 31 | 29 | 73 100 | |
| None of these | 24 | 27 | 61 600 | |
| Information sources, saving and investing | Print magazines | 9 | 12 | 32 000 |
| Newspapers | 11 | 15 | 41 100 | |
| Magazine websites | 6 | 9 | 18 300 | |
| Newspaper websites | 11 | 13 | 27 400 | |
| Blogs | 7 | 8 | 13 700 | |
| Social media | 22 | 20 | 32 000 | |
| Other websites | 32 | 39 | 86 800 | |
| Television | 8 | 9 | 22 800 | |
| Radio | 3 | 3 | 6 800 | |
| Direct mail | 4 | 4 | 11 400 | |
| None of these | 44 | 38 | 89 000 | |
| Information sources, health and wellbeing products / services | Print magazines | 13 | 12 | 32 000 |
| Newspapers | 13 | 14 | 41 100 | |
| Magazine websites | 8 | 8 | 16 000 | |
| Newspaper websites | 9 | 10 | 20 500 | |
| Blogs | 5 | 4 | 6 800 | |
| Social media | 26 | 20 | 38 800 | |
| Other websites | 39 | 39 | 86 800 | |
| Television | 13 | 13 | 32 000 | |
| Radio | 3 | 4 | 9 100 | |
| Direct mail | 15 | 14 | 36 500 | |
| None of these | 36 | 39 | 86 800 | |
| Information sources, purchase of sportswear, -footwear or -equipment | Print magazines | 12 | 12 | 32 000 |
| Newspapers | 16 | 18 | 50 200 | |
| Magazine websites | 7 | 8 | 18 300 | |
| Newspaper websites | 9 | 11 | 25 100 | |
| Blogs | 5 | 4 | 6 800 | |
| Social media | 26 | 20 | 36 500 | |
| Other websites | 42 | 46 | 98 200 | |
| Television | 14 | 15 | 36 500 | |
| Radio | 2 | 3 | 6 800 | |
| Direct mail | 30 | 29 | 75 300 | |
| None of these | 28 | 28 | 61 600 | Source: NRS 2025 |
| Buyer profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Interests | Cars, motor vehicles | 25 | 59 | 143 800 |
| Well-being and health | 50 | 40 | 93 600 | |
| Charity work | 13 | 10 | 20 500 | |
| Self development | 32 | 30 | 57 100 | |
| Celebrities | 14 | 9 | 18 300 | |
| Fishing | 16 | 22 | 52 500 | |
| Beauty care and cosmetics | 16 | 5 | 9 100 | |
| Literature | 27 | 22 | 50 200 | |
| Domestic and foreign news | 52 | 59 | 132 400 | |
| Domestic travel | 32 | 31 | 66 200 | |
| Culture | 33 | 25 | 52 500 | |
| Crafts | 25 | 14 | 29 700 | |
| Nature and going outdoor | 52 | 50 | 109 600 | |
| Hunting | 10 | 16 | 36 500 | |
| Style and fashion | 20 | 9 | 20 500 | |
| Music and concerts | 36 | 33 | 70 800 | |
| Going on summer cottage | 29 | 29 | 63 900 | |
| Local affairs | 55 | 57 | 130 100 | |
| Computer/console/mobile playing | 17 | 22 | 32 000 | |
| Politics | 42 | 49 | 109 600 | |
| Gardening and plants | 30 | 21 | 47 900 | |
| Building and renovating | 34 | 49 | 118 700 | |
| Food and drink | 38 | 34 | 73 100 | |
| Cooking, baking, recipes | 38 | 25 | 52 500 | |
| Investment | 23 | 32 | 68 500 | |
| Decorating | 28 | 15 | 32 000 | |
| Economic and finances | 35 | 47 | 109 600 | |
| Science | 35 | 49 | 95 900 | |
| Travelling abroad | 34 | 31 | 66 200 | |
| Sports, exercising | 45 | 52 | 121 000 | |
| Sailing, boating | 10 | 17 | 41 100 | |
| Consumer electronics and information technology | 21 | 43 | 86 800 | |
| Environmental matters | 31 | 30 | 63 900 | |
| None of the above | 0 | 0 | 0 | Source: NRS 2025 |
Online & social media
Magazine website
Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM
The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.
Some channels and Followers August 2025
Contact info
Media sales
- Otavamedia Oy
- Uudenmaankatu 10
- 00120 Helsinki
- www.otavamedia.fi
- Mediamyynti Otavamedia
- yrityspalvelu@otavamedia.fi
Media
Publisher
- Otavamedia Oy
Publisher
- Otavamedia Oy
Vastaava päätoimittaja
- Sami Rainisto
Address
- Uudenmaankatu 10
- 00120 Helsinki
Postal address
- Uudenmaankatu 10
- 00015 Otavamedia
Phone
- +358 9 15661
- tekniikan.maailma@otavamedia.fi