Tekniikan Maailma
Kansikuva Tekniikan Maailma 2026

Tekniikan Maailma

For the sake of researched knowledge! TM provides fact-based journalism. Tekniikan Maailma is, according to research, the most trusted, useful, and versatile technology and science media in Finland. Readers are better off financially than average, and they know that Tekniikan Maailma offers information that is truly useful. TM tests and compares the most important products in its key areas, such as cars, mobile devices, consumer electronics, IT, cameras, household appliances, and sports equipment. The website tekniikanmaailma.fi is Finland’s leading science and technology news site, with over 150,000 unique weekly visitors. The magazine can also be read digitally on the web service, where a digital archive is available dating back to 1953. TM Video is a short video service for those interested in technology, science, testing, and vehicles. Videos are published on Instagram, Facebook, TikTok, and YouTube—right where the audience already is. Commercial partners also have the opportunity to join in.

Issues per year

21 issues per year

Magazine website

https://tekniikanmaailma.fi/

Magazine in Social Media
Otavamedia Oy Consumer magazines Cars and transport
Vehicles Car FIAM Well-to-do Aviation Endurance test NRS Men Mobile devices Buying guide Tests Consumer electronics

Timetables

Issue Issue Booking Date Material Date Themes and info
1 8.1.2026 10.12.2025 16.12.2025 Car usability. Extensive comparison of different car interfaces and usability.
2 22.1.2026 30.12.2025 7.1.2026 TV comparison. Exciting new televisions in a thorough test.
3 12.2.2026 22.1.2026 28.1.2026 Winter Car 2026. TM's major Winter Car comparison puts 10 new cars to a comprehensive winter test.
4 5.3.2026 12.2.2026 18.2.2026 Fitness technology. Devices for fitness enthusiasts tested and reviewed. What's next after the smartphone?
5 19.3.2026 26.2.2026 4.3.2026 Summer tires 2026. Finland's largest summer tire comparison.
6 9.4.2026 17.3.2026 23.3.2026 Car comparison. Interesting new cars reviewed. How to bring AI into everyday life.
7 23.4.2026 31.3.2026 8.4.2026 Spring's most important bicycle innovations compared.
8 7.5.2026 15.4.2026 21.4.2026 Special issue on used cars. Inspection statistics.
9 21.5.2026 28.4.2026 5.5.2026 TM's long-term tests turn 50 – major car test issue.
10 4.6.2026 13.5.2026 20.5.2026 Motorcycle comparison. Financing a car purchase.
11 - 12 18.6.2026 27.5.2026 2.6.2026 Big summer double issue. Large car comparison.
13 16.7.2026 25.6.2026 1.7.2026 Electric car track comparison. Humanoid robots.
14 6.8.2026 16.7.2026 22.7.2026 Hottest new smartphones in a thorough comparison.
15 20.8.2026 30.7.2026 5.8.2026 Major bike lock comparison. Report: how Finns run red lights.
16 3.9.2026 13.8.2026 19.8.2026 Cars from 1996, 2006, 2016 and 2026 compared.
17 17.9.2026 27.8.2026 2.9.2026 Autumn's most interesting bicycle innovations compared. Extra for young drivers.
18 1.10.2026 10.9.2026 16.9.2026 Winter tires 2026. Finland's largest winter tire comparison.
19 22.10.2026 1.10.2026 7.10.2026 Exciting new televisions tested. Home charging stations for electric cars compared.
20 12.11.2026 22.10.2026 28.10.2026 Pair comparison: used vs new tires. Tire wear test.
21 26.11.2026 5.11.2026 11.11.2026 AI services compared. Large future issue: biggest changes in AI, materials technology and medicine.
22 17.12.2026 26.11.2026 2.12.2026 Best products of 2026.

Ei aikatauluja vuodelle 2027.

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 420 x 275 mm 5 mm 12 810 €
2/1 landscape 1. Spread 420 x 275 mm 5 mm 14 100 €
2/1 landscape 2. Spread 420 x 275 mm 5 mm 14 100 €
2/1 landscape Centerfold 420 x 275 mm 5 mm 14 100 €
1/1 portrait Not specified 210 x 275 mm 5 mm 7 120 €
1/1 portrait 2. Cover 210 x 275 mm 5 mm 7 840 €
1/1 portrait 3. Cover 210 x 275 mm 5 mm 7 840 €
Takakansi portrait Back cover 210 x 245 mm 5 mm 7 840 €
1/2 Pysty portrait Not specified 102 x 275 mm 5 mm 4 840 €
1/2 Vaaka landscape Not specified 210 x 135 mm 5 mm 4 840 €
1/4 Neliö square Not specified 102 x 135 mm 5 mm 3 560 €
1/4 Pysty portrait Not specified 49 x 275 mm 5 mm 3 560 €
1/4 Vaaka landscape Not specified 210 x 66 mm 5 mm 3 560 €
*) size without marginal Prices valid until 31.12.2026
Size

210 x 275 mm

Printing method

Offset

Binding

Stitching

Printer

PunaMusta Oy

Delivery of ad material and instructions

Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.

ICC profile

Technical information

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
*) size without marginal Prices valid until 31.12.2027
Size

210 x 275 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.

ICC profile

Technical information

"

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Placement Size Price (tax 0%) lisatietoa
Desktop 980×400 px 30 € / CPM (Cost per thousand)
Desktop 980×120 px 12 € / CPM (Cost per thousand)
Desktop 300×250 px 8 € / CPM (Cost per thousand)
Desktop 300×500 px 12 € / CPM (Cost per thousand)
Desktop 300×750 px 16 € / CPM (Cost per thousand)
Desktop 468×400 px 10 € / CPM (Cost per thousand)
Desktop 560×400 px 14 € / CPM (Cost per thousand)
Desktop 160×600 px 8 € / CPM (Cost per thousand)
Desktop px 18 € / CPM (Cost per thousand)
Mobile 300×300 px 18 € / CPM (Cost per thousand)
Mobile 300×150 px 12 € / CPM (Cost per thousand)
Mobile px 18 € / CPM (Cost per thousand)
Desktop 980x552 px 40 € / CPM (Cost per thousand)
Prices valid until 31.12.2026
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2027

Readers

Readers
234 800
Total reach
492 300
How many times read
1,9
Minutes of reading
71 min
Source: NRS 2026
Gender
Source: NRS 2026
Audience in digital and print
Source: NRS 2026
Age
Source: NRS 2026
Municipality type
Source: NRS 2026
Education
Source: NRS 2026
Gross household income, daily purchases
Source: NRS 2026

NRS Facts

Print readers include only those who read the printed magazine.

Readers 234 800
Minutes of reading71 min
How many times read1,9
Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 13 30 500
Men 49 87 204 300
Native language Finnish 95 96 225 400
Swedish 5 4 9 400
Age 15-24 y 13 7 16 400
25-34 y 14 7 16 400
35-44 y 14 10 23 500
45-54 y 14 15 35 200
55-64 y 15 16 37 600
65+ y 30 43 101 000
Gender + age Female 15-29 years 9 1 2 300
Female 30-49 years 14 3 7 000
Female 50+ years 28 9 21 100
Male 15-29 years 10 8 18 800
Male 30-49 years 15 20 47 000
Male 50+ years 24 58 136 200
Household position Lives at home with parents 7 6 14 100
Lives alone 29 22 51 700
Lives with spouse 36 46 108 000
Lives with spouse and children 23 24 56 400
Single parent 2 1 2 300
Other 2 2 4 700
Grandchildren under 18 years of age Yes 20 28 65 700
No 39 47 110 400
No answer (under 45 year olds) 41 25 58 700
Education Elementary school 4 6 14 100
Secondary school 6 5 11 700
Vocational 26 27 63 400
High school 13 10 23 500
University of Applied Sciences 19 19 44 600
University 30 31 72 800
Something else 2 2 4 700
Decision-maker in grocery purchases Yes 93 90 211 300
No 7 9 21 100
Can not say 0 0 0
Use of glasses or contact lenses Yes 68 71 166 700
No 32 29 68 100
Size of the household 1 pers 28 22 51 700
2 pers 38 46 108 000
3 pers 14 14 32 900
4 pers 12 11 25 800
5+ pers 7 7 16 400
Household income (gross) Below 20 000 € /y 10 5 11 700
20 000 - 35 000 € /y 15 12 28 200
35 001 - 50 000 € /y 18 19 44 600
50 001 - 85 000 € /y 21 23 54 000
85 001 - 100 000 € /y 8 11 25 800
Over 100 000 € /y 12 16 37 600
Dont want to tell 7 6 14 100
Cant say / No answer 9 6 14 100
Family with kids Yes 33 31 72 800
No 67 69 162 000
Number of children in the household (5th grade) 1 child 13 13 30 500
2 children 12 12 28 200
3 children 5 4 9 400
4 children 1 1 2 300
5+ children 1 1 2 300
There are no children 67 69 162 000
Doesn't want to answer 0 0 0
Pets in household Cat 15 13 30 500
Dog 24 24 56 400
Some other pet 5 4 9 400
No pets 62 64 150 300
Health services used in the household Public health services 85 86 201 900
Employer - funded health care services 51 46 108 000
Private, self-funded healthcare services 39 42 98 600
Private health insurance services 27 26 61 000
No health care 1 1 2 300
Can not say 1 1 2 300
Housing Apartment 33 25 58 700
Row house or semi-detached house 17 16 37 600
Detached house 45 53 124 400
Farm 4 6 14 100
Something else 1 1 2 300
Can not say 0 0 0
Ownership of housing Owner-occupied residence 75 87 204 300
Rented residence 22 10 23 500
Right of residence apartment 2 1 2 300
Something else 1 1 2 300
Can not say 1 1 2 300
Cottage or holiday home in regular use Yes 41 49 115 100
No 58 49 115 100
Can not say 1 1 2 300
Number of cars in household One car 46 47 110 400
Two cars 29 34 79 800
Three or more cars 10 12 28 200
No car 15 8 18 800
Type of car, if buying now New 18 25 58 700
Used 71 72 169 100
Company car 5 7 16 400
Leasing (personal) 9 10 23 500
Shared car 2 1 2 300
Doesn't use a car 8 4 9 400
Can not say 5 3 7 000
Advertising ban at the door / mailbox Yes 29 23 54 000
No 70 76 178 400
Can not say 1 1 2 300
Using AdBlocker or similar application Yes 19 20 47 000
No 75 74 173 800
Can not say 5 6 14 100
Type of municipality (7 class) Greater Helsinki 20 16 37 600
Turku or Tampere 8 8 18 800
Oulu 4 4 9 400
70 000 - 150 000 inhabitants town 14 13 30 500
Urban municipality 24 27 63 400
Conurbation 17 18 42 300
Countryside 12 14 32 900
Source: NRS 2026
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 12 23 54 000
5-6 days a week 4 5 11 700
1-4 days a week 23 35 82 200
Monthly 25 21 49 300
Rarely 27 12 28 200
Never 9 3 7 000
Can not say 1 1 2 300
The frequency of reading: Magazine content in digital format Daily 23 29 68 100
5-6 days a week 5 6 14 100
1-4 days a week 18 23 54 000
Monthly 16 15 35 200
Rarely 24 17 39 900
Never 13 9 21 100
Can not say 1 0 0
The frequency of reading: Print newspapers or afternoon papers Daily 24 39 91 600
5-6 days a week 4 7 16 400
1-4 days a week 22 24 56 400
Monthly 16 12 28 200
Rarely 25 14 32 900
Never 9 3 7 000
Can not say 0 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 55 62 145 600
5-6 days a week 9 8 18 800
1-4 days a week 16 14 32 900
Monthly 7 5 11 700
Rarely 8 6 14 100
Never 5 4 9 400
Can not say 0 0 0
The frequency of reading: Free and local newspapers Daily 4 6 14 100
5-6 days a week 3 4 9 400
1-4 days a week 38 45 105 700
Monthly 20 19 44 600
Rarely 24 19 44 600
Never 10 7 16 400
Can not say 1 1 2 300
The frequency of watching: Free online TV services Daily 19 20 47 000
5-6 days a week 10 12 28 200
1-4 days a week 29 31 72 800
Monthly 20 17 39 900
Rarely 15 14 32 900
Never 6 5 11 700
Can not say 1 1 2 300
The frequency of watching: Pay TV and streaming services Daily 17 15 35 200
5-6 days a week 10 9 21 100
1-4 days a week 22 22 51 700
Monthly 9 8 18 800
Rarely 12 11 25 800
Never 29 34 79 800
Can not say 1 1 2 300
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 42 55 129 100
5-6 days a week 10 11 25 800
1-4 days a week 19 16 37 600
Monthly 12 8 18 800
Rarely 13 7 16 400
Never 4 2 4 700
Can not say 0 1 2 300
The frequency of watching: Programs of commercial TV channels Daily 33 42 98 600
5-6 days a week 11 14 32 900
1-4 days a week 20 19 44 600
Monthly 12 8 18 800
Rarely 14 9 21 100
Never 9 7 16 400
Can not say 1 1 2 300
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 23 33 77 500
5-6 days a week 5 7 16 400
1-4 days a week 15 18 42 300
Monthly 13 12 28 200
Rarely 27 20 47 000
Never 16 9 21 100
Can not say 1 1 2 300
The frequency of listening: Programs of commercial radio channels Daily 17 21 49 300
5-6 days a week 9 10 23 500
1-4 days a week 19 23 54 000
Monthly 14 12 28 200
Rarely 23 20 47 000
Never 17 14 32 900
Can not say 1 0 0
The frequency of listening: Podcasts Daily 7 6 14 100
5-6 days a week 4 4 9 400
1-4 days a week 12 11 25 800
Monthly 14 12 28 200
Rarely 26 25 58 700
Never 35 40 93 900
Can not say 2 3 7 000
User frequency and following: Social media Daily 62 50 117 400
5-6 days a week 7 7 16 400
1-4 days a week 7 9 21 100
Monthly 3 4 9 400
Rarely 6 9 21 100
Never 15 20 47 000
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 17 11 25 800
5-6 days a week 5 4 9 400
1-4 days a week 13 10 23 500
Monthly 8 7 16 400
Rarely 20 22 51 700
Never 36 45 105 700
Can not say 1 2 4 700
Reading frequency: Printed books Daily 17 18 42 300
5-6 days a week 6 5 11 700
1-4 days a week 15 14 32 900
Monthly 22 22 51 700
Rarely 34 33 77 500
Never 7 7 16 400
Can not say 0 1 2 300
Reading frequency: E-books Daily 3 2 4 700
5-6 days a week 2 2 4 700
1-4 days a week 4 3 7 000
Monthly 6 6 14 100
Rarely 30 28 65 700
Never 54 58 136 200
Can not say 1 1 2 300
Listening frequency: Audiobooks Daily 8 6 14 100
5-6 days a week 3 2 4 700
1-4 days a week 6 4 9 400
Monthly 8 8 18 800
Rarely 23 22 51 700
Never 52 57 133 800
Can not say 1 1 2 300
Usage/viewing frequency: YouTube Daily 22 23 54 000
5-6 days a week 9 10 23 500
1-4 days a week 20 20 47 000
Monthly 20 21 49 300
Rarely 19 15 35 200
Never 10 10 23 500
Can not say 0 0 0
Usage/following: LinkedIn Daily 6 7 16 400
5-6 days a week 2 2 4 700
1-4 days a week 7 8 18 800
Monthly 8 8 18 800
Rarely 13 13 30 500
Never 52 46 108 000
Cant say / No answer 11 16 37 600
Usage/following: Facebook Daily 40 36 84 500
5-6 days a week 6 6 14 100
1-4 days a week 11 12 28 200
Monthly 5 5 11 700
Rarely 10 9 21 100
Never 17 18 42 300
Cant say / No answer 10 14 32 900
Usage/Following: Instagram Daily 37 22 51 700
5-6 days a week 6 6 14 100
1-4 days a week 9 9 21 100
Monthly 5 6 14 100
Rarely 8 11 25 800
Never 25 32 75 100
Cant say / No answer 10 15 35 200
Usage/following rate: Snapchat Daily 16 8 18 800
5-6 days a week 2 1 2 300
1-4 days a week 2 2 4 700
Monthly 2 1 2 300
Rarely 5 5 11 700
Never 62 68 159 700
Cant say / No answer 11 15 35 200
Usage/following: X (formerly Twitter) Daily 4 4 9 400
5-6 days a week 2 3 7 000
1-4 days a week 4 6 14 100
Monthly 3 3 7 000
Rarely 11 11 25 800
Never 66 59 138 500
Cant say / No answer 10 14 32 900
Usage/Following: TikTok Daily 13 8 18 800
5-6 days a week 2 2 4 700
1-4 days a week 4 3 7 000
Monthly 3 3 7 000
Rarely 8 7 16 400
Never 62 63 147 900
Cant say / No answer 10 14 32 900
Usage/following frequency: Jodel Daily 3 1 2 300
5-6 days a week 1 1 2 300
1-4 days a week 2 1 2 300
Monthly 3 1 2 300
Rarely 6 4 9 400
Never 71 72 169 100
Cant say / No answer 15 20 47 000
Usage/following frequency: Threads Daily 3 2 4 700
5-6 days a week 1 1 2 300
1-4 days a week 4 3 7 000
Monthly 3 2 4 700
Rarely 5 3 7 000
Never 69 69 162 000
Cant say / No answer 15 20 47 000
Usage/following frequency: Bluesky Daily 0 0 0
5-6 days a week 0 0 0
1-4 days a week 1 1 2 300
Monthly 1 1 2 300
Rarely 3 3 7 000
Never 80 75 176 100
Cant say / No answer 15 20 47 000
Source: NRS 2026
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 15 11 25 800
Partially agree 42 38 89 200
Partially disagree 29 36 84 500
Completely disagree 10 11 25 800
Can not say 3 3 7 000
I prefer domestic products Completely agree 33 33 77 500
Partially agree 55 55 129 100
Partially disagree 9 10 23 500
Completely disagree 1 2 4 700
Can not say 2 1 2 300
I consciously make responsible choices in my consumption Completely agree 21 19 44 600
Partially agree 54 55 129 100
Partially disagree 18 20 47 000
Completely disagree 4 4 9 400
Can not say 4 3 7 000
When shopping, quality is more important to me than price Completely agree 24 26 61 000
Partially agree 58 60 140 900
Partially disagree 14 11 25 800
Completely disagree 1 1 2 300
Can not say 3 1 2 300
I usually choose the cheapest option Completely agree 13 10 23 500
Partially agree 48 47 110 400
Partially disagree 32 35 82 200
Completely disagree 5 6 14 100
Can not say 2 2 4 700
I often take advantage of discount and campaign prices in my purchases Completely agree 39 33 77 500
Partially agree 49 55 129 100
Partially disagree 9 10 23 500
Completely disagree 2 2 4 700
Can not say 1 1 2 300
In my circle of friends, I am often the first to try new things Completely agree 5 6 14 100
Partially agree 23 25 58 700
Partially disagree 38 40 93 900
Completely disagree 24 21 49 300
Can not say 10 8 18 800
In my opinion, money is for consumption and not for saving Completely agree 5 5 11 700
Partially agree 37 40 93 900
Partially disagree 43 43 101 000
Completely disagree 10 10 23 500
Can not say 4 2 4 700
I prefer local shops and services Completely agree 28 30 70 400
Partially agree 58 58 136 200
Partially disagree 11 9 21 100
Completely disagree 1 1 2 300
Can not say 2 1 2 300
I want to see advertising targeted to me based on my online behavior Completely agree 4 3 7 000
Partially agree 27 26 61 000
Partially disagree 28 30 70 400
Completely disagree 33 36 84 500
Can not say 7 5 11 700
When I want a certain brand of product, the price doesn't matter Completely agree 9 10 23 500
Partially agree 32 35 82 200
Partially disagree 36 36 84 500
Completely disagree 20 17 39 900
Can not say 3 2 4 700
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 15 35 200
Partially agree 49 49 115 100
Partially disagree 23 26 61 000
Completely disagree 7 7 16 400
Can not say 5 3 7 000
Ecology is an important purchase reason for me Completely agree 18 14 32 900
Partially agree 50 51 119 700
Partially disagree 23 26 61 000
Completely disagree 6 7 16 400
Can not say 4 3 7 000
I prefer well-known brands Completely agree 13 14 32 900
Partially agree 59 62 145 600
Partially disagree 20 19 44 600
Completely disagree 5 4 9 400
Can not say 3 2 4 700
I prefer used products in my purchases Completely agree 15 10 23 500
Partially agree 39 38 89 200
Partially disagree 31 37 86 900
Completely disagree 11 13 30 500
Can not say 3 2 4 700
Source: NRS 2026
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 13 30 500
Quite positively 61 65 152 600
Quite negatively 16 14 32 900
Very negative 4 4 9 400
Can not say 6 4 9 400
Magazines Very positive 12 11 25 800
Quite positively 60 63 147 900
Quite negatively 18 17 39 900
Very negative 4 4 9 400
Can not say 7 5 11 700
Free and local newspapers Very positive 22 22 51 700
Quite positively 56 59 138 500
Quite negatively 11 11 25 800
Very negative 4 4 9 400
Can not say 6 5 11 700
Newspaper/Magazine websites or applications Very positive 5 5 11 700
Quite positively 43 46 108 000
Quite negatively 33 31 72 800
Very negative 11 11 25 800
Can not say 8 7 16 400
Social media (Facebook, Instagram etc.) Very positive 5 4 9 400
Quite positively 30 26 61 000
Quite negatively 35 36 84 500
Very negative 19 20 47 000
Can not say 11 14 32 900
Influencer advertising (e.g. in social media) Very positive 4 3 7 000
Quite positively 25 18 42 300
Quite negatively 35 36 84 500
Very negative 23 28 65 700
Can not say 13 14 32 900
Newsletters to email Very positive 2 1 2 300
Quite positively 16 15 35 200
Quite negatively 35 34 79 800
Very negative 45 47 110 400
Can not say 3 2 4 700
Other websites Very positive 2 2 4 700
Quite positively 32 32 75 100
Quite negatively 39 38 89 200
Very negative 15 17 39 900
Can not say 12 10 23 500
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 6 6 14 100
Quite positively 44 47 110 400
Quite negatively 31 30 70 400
Very negative 14 15 35 200
Can not say 4 3 7 000
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 4 4 9 400
Quite positively 33 34 79 800
Quite negatively 35 37 86 900
Very negative 21 20 47 000
Can not say 7 5 11 700
Home delivered advertisements and catalogues Very positive 14 14 32 900
Quite positively 44 46 108 000
Quite negatively 21 22 51 700
Very negative 15 14 32 900
Can not say 5 4 9 400
Out-of-home advertising Very positive 11 10 23 500
Quite positively 51 52 122 100
Quite negatively 22 23 54 000
Very negative 9 9 21 100
Can not say 8 7 16 400
Source: NRS 2026
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 16 16 37 600
Partially agree 59 62 145 600
Partially disagree 10 9 21 100
Completely disagree 3 3 7 000
Can not say 11 10 23 500
I stop and disconnect from hectic everyday life by reading magazines Completely agree 15 15 35 200
Partially agree 56 58 136 200
Partially disagree 14 13 30 500
Completely disagree 4 4 9 400
Can not say 10 9 21 100
When reading a magazine, I don't multitask Completely agree 33 36 84 500
Partially agree 39 39 91 600
Partially disagree 17 14 32 900
Completely disagree 4 3 7 000
Can not say 8 8 18 800
A professional magazine keeps me up to date on professional matters Completely agree 21 26 61 000
Partially agree 44 50 117 400
Partially disagree 11 9 21 100
Completely disagree 5 3 7 000
Can not say 18 13 30 500
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 38 89 200
Partially agree 47 47 110 400
Partially disagree 7 5 11 700
Completely disagree 3 2 4 700
Can not say 12 8 18 800
Finnish magazines offer reliable comparisons and tests Completely agree 16 22 51 700
Partially agree 51 53 124 400
Partially disagree 13 11 25 800
Completely disagree 3 2 4 700
Can not say 18 12 28 200
Finnish magazines offer reliable product recommendations Completely agree 10 13 30 500
Partially agree 50 52 122 100
Partially disagree 17 17 39 900
Completely disagree 3 3 7 000
Can not say 20 16 37 600
Finnish magazines are of high quality Completely agree 22 22 51 700
Partially agree 57 60 140 900
Partially disagree 9 9 21 100
Completely disagree 1 2 4 700
Can not say 10 8 18 800
Ads in magazines make new things familiar Completely agree 10 8 18 800
Partially agree 48 50 117 400
Partially disagree 22 24 56 400
Completely disagree 7 7 16 400
Can not say 13 11 25 800
I have searched the internet for more information about a product advertised in a magazine Completely agree 12 12 28 200
Partially agree 33 38 89 200
Partially disagree 22 23 54 000
Completely disagree 22 19 44 600
Can not say 11 8 18 800
I have purchased products based on the ad in magazine Completely agree 9 8 18 800
Partially agree 31 30 70 400
Partially disagree 26 31 72 800
Completely disagree 24 22 51 700
Can not say 10 8 18 800
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 14 9 21 100
Partially agree 48 47 110 400
Partially disagree 20 24 56 400
Completely disagree 12 14 32 900
Can not say 7 7 16 400
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 8 4 9 400
Partially agree 28 23 54 000
Partially disagree 27 31 72 800
Completely disagree 28 33 77 500
Can not say 10 8 18 800
Advertising published in magazines is trustworthy Completely agree 4 4 9 400
Partially agree 36 34 79 800
Partially disagree 35 38 89 200
Completely disagree 9 10 23 500
Can not say 16 14 32 900
The free customer magazine is an important customer benefit for me Completely agree 15 13 30 500
Partially agree 39 43 101 000
Partially disagree 23 25 58 700
Completely disagree 12 11 25 800
Can not say 10 8 18 800
I follow one or more magazines on social media Completely agree 7 8 18 800
Partially agree 20 18 42 300
Partially disagree 23 24 56 400
Completely disagree 42 42 98 600
Can not say 7 7 16 400
Digital reading claims
I mostly read digital magazine content on my phone Completely agree 45 35 82 200
Partially agree 27 30 70 400
Partially disagree 11 15 35 200
Completely disagree 14 16 37 600
Can not say 2 3 7 000
I usually read many articles at once when I visit magazine websites Completely agree 35 32 75 100
Partially agree 39 44 103 300
Partially disagree 13 11 25 800
Completely disagree 10 9 21 100
Can not say 3 3 7 000
I often end up on newspaper websites through social media or other links Completely agree 18 13 30 500
Partially agree 33 32 75 100
Partially disagree 21 24 56 400
Completely disagree 24 28 65 700
Can not say 4 4 9 400
I read newspaper websites or apps several times a day Completely agree 19 20 47 000
Partially agree 33 38 89 200
Partially disagree 25 23 54 000
Completely disagree 21 17 39 900
Can not say 3 3 7 000
For me, the digital newspaper has replaced reading a printed newspaper Completely agree 18 19 44 600
Partially agree 21 22 51 700
Partially disagree 17 18 42 300
Completely disagree 37 35 82 200
Can not say 8 5 11 700
Media statements
I appreciate domestic media providing me with new perspectives I wouldn't otherwise encounter Completely agree 23 25 58 700
Partially agree 52 51 119 700
Partially disagree 12 13 30 500
Completely disagree 4 5 11 700
Can not say 8 6 14 100
I want to know if media content has been generated using AI Completely agree 75 73 171 400
Partially agree 16 17 39 900
Partially disagree 3 3 7 000
Completely disagree 2 2 4 700
Can not say 5 5 11 700
I am willing to pay for well-crafted journalistic content Completely agree 31 34 79 800
Partially agree 39 42 98 600
Partially disagree 15 12 28 200
Completely disagree 8 6 14 100
Can not say 7 6 14 100
Source: NRS 2026
Ideas and inspiration from magazines All 15+ % Magazine Readers % Amount of readers
From which topics do you get ideas and inspiration from print magazines? Food and cooking 52 45 105 700
Cosmetics and beauty care 16 6 14 100
Interior design and furniture 26 18 42 300
Renovation and building 24 32 75 100
Domestic appliances 10 16 37 600
Consumer electronics and IT equipment 13 22 51 700
Saving and investing 14 19 44 600
Style and fashion 21 11 25 800
Cars 14 24 56 400
Travelling 23 26 61 000
Sports clothing, footwear or equipment 14 15 35 200
Health and wellness products/services 19 15 35 200
None of these 16 16 37 600
Can not say 10 10 23 500
From which topics do you get ideas and inspiration from digital magazines? Food and cooking 48 38 89 200
Cosmetics and beauty care 17 6 14 100
Interior design and furniture 21 14 32 900
Renovation and building 21 26 61 000
Domestic appliances 10 15 35 200
Consumer electronics and IT equipment 17 24 56 400
Saving and investing 13 15 35 200
Style and fashion 19 9 21 100
Cars 13 23 54 000
Travelling 23 23 54 000
Sports clothing, footwear or equipment 16 16 37 600
Health and wellness products/services 18 11 25 800
None of these 21 23 54 000
Can not say 12 13 30 500
Source: NRS 2026
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 24 58 136 200
Well-being and health 50 40 93 900
Charity work 14 11 25 800
Self development 32 24 56 400
Celebrities 13 8 18 800
Fishing 15 22 51 700
Beauty care and cosmetics 16 4 9 400
Literature 29 21 49 300
Domestic and foreign news 51 58 136 200
Domestic travel 33 31 72 800
Culture 34 23 54 000
Crafts 25 14 32 900
Nature and going outdoor 52 46 108 000
Hunting 9 16 37 600
Style and fashion 20 8 18 800
Music and concerts 37 29 68 100
Going on summer cottage 29 29 68 100
Local affairs 56 60 140 900
Computer/console/mobile playing 17 14 32 900
Politics 43 50 117 400
Gardening and plants 29 20 47 000
Online gambling or betting 5 8 18 800
Building and renovating 34 53 124 400
Food and drink 38 32 75 100
Cooking, baking, recipes 38 23 54 000
Investment 24 31 72 800
Decorating 28 13 30 500
Economic and finances 36 51 119 700
Science 37 43 101 000
Travelling abroad 34 30 70 400
Sports, exercising 45 51 119 700
Sailing, boating 9 19 44 600
Consumer electronics and information technology 20 35 82 200
Environmental matters 31 29 68 100
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 2 4 700
Buying an apartment 11 10 23 500
Home renovation 27 32 75 100
Buying a car 27 32 75 100
Buying a boat 3 5 11 700
None of these 51 45 105 700
Purchases in the last 12 months Furniture and furnishings 43 36 84 500
Repair and construction products 38 49 115 100
Domestic appliances 37 39 91 600
Electronics or IT products 49 55 129 100
Cars 19 22 51 700
Clothing and footwear 84 80 187 800
Eyeglasses, contact lenses or sunglasses 36 33 77 500
Sports clothing, footwear or equipment 57 54 126 800
Saving or investing products or services 32 37 86 900
Cosmetics and beauty products 49 29 68 100
Mobile phones 29 31 72 800
Travels 50 50 117 400
Products and services for health and well-being 61 54 126 800
None of the above 1 2 4 700
Intentions to purchase within 12 months Furniture and furnishings 29 23 54 000
Repair and construction products 33 43 101 000
Domestic appliances 17 17 39 900
Electronics or IT products 27 31 72 800
Cars 14 17 39 900
Clothing and footwear 68 62 145 600
Eyeglasses, contact lenses or sunglasses 27 24 56 400
Sports clothing, footwear or equipment 43 41 96 300
Saving or investing products or services 27 30 70 400
Cosmetics and beauty products 39 20 47 000
Mobile phones 15 18 42 300
Travels 46 45 105 700
Products and services for health and well-being 50 44 103 300
None of the above 6 6 14 100
Will consider switching over the next 12 months Bank 7 7 16 400
Insurance company 11 13 30 500
electric company 15 19 44 600
Internet Connection 10 13 30 500
Phone-subscription 17 19 44 600
None of the above 48 45 105 700
Can not say 17 15 35 200
Uses of extra money Travelling 43 44 103 300
Exercise hobbies and equipment 28 30 70 400
Cultural events (e.g. concerts, theatre, festivals, cinema) 39 36 84 500
Eating, drinking, partying in a restaurant 38 30 70 400
Health services and one's own well-being 22 21 49 300
Renovation, decoration 23 28 65 700
Home services (cleaning and other housekeeping services) 6 6 14 100
Pet services and supplies 11 8 18 800
Car, boat, motorcycle 13 20 47 000
Entertainment electronics and information technology equipment, mobile phones 14 17 39 900
Streaming services and channel packages (music, series, films, sports) 17 14 32 900
Magazine/newspaper subscriptions (print or digital) 9 11 25 800
Books (print, e-books, audiobooks) 18 17 39 900
Clothes, shoes and bags 24 15 35 200
Cosmetics and beauty care 13 4 9 400
Saving, investing 50 53 124 400
Other 7 9 21 100
There is no extra money after mandatory expenses 8 6 14 100
Can not say 3 3 7 000
Source: NRS 2026

The total audience includes those who read printed and digital magazines.

Total reach 492 300
Only print 182 200
Only print 260 900
Print and online 49 200
Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 14 30 500
Men 49 86 204 300
Native language Finnish 95 96 225 400
Swedish 5 4 9 400
Age 15-24 y 13 10 16 400
25-34 y 14 13 16 400
35-44 y 14 15 23 500
45-54 y 14 16 35 200
55-64 y 15 16 37 600
65+ y 30 29 101 000
Gender + age Female 15-29 years 9 3 2 300
Female 30-49 years 14 4 7 000
Female 50+ years 28 7 21 100
Male 15-29 years 10 13 18 800
Male 30-49 years 15 26 47 000
Male 50+ years 24 46 136 200
Household position Lives at home with parents 7 6 14 100
Lives alone 29 25 51 700
Lives with spouse 36 39 108 000
Lives with spouse and children 23 27 56 400
Single parent 2 2 2 300
Other 2 2 4 700
Grandchildren under 18 years of age Yes 20 21 65 700
No 39 40 110 400
No answer (under 45 year olds) 41 39 58 700
Education Elementary school 4 4 14 100
Secondary school 6 5 11 700
Vocational 26 28 63 400
High school 13 12 23 500
University of Applied Sciences 19 20 44 600
University 30 29 72 800
Something else 2 2 4 700
Decision-maker in grocery purchases Yes 93 91 211 300
No 7 8 21 100
Can not say 0 0 0
Use of glasses or contact lenses Yes 68 64 166 700
No 32 36 68 100
Size of the household 1 pers 28 24 51 700
2 pers 38 40 108 000
3 pers 14 16 32 900
4 pers 12 13 25 800
5+ pers 7 7 16 400
Household income (gross) Below 20 000 € /y 10 7 11 700
20 000 - 35 000 € /y 15 11 28 200
35 001 - 50 000 € /y 18 19 44 600
50 001 - 85 000 € /y 21 23 54 000
85 001 - 100 000 € /y 8 11 25 800
Over 100 000 € /y 12 17 37 600
Dont want to tell 7 6 14 100
Cant say / No answer 9 6 14 100
Family with kids Yes 33 34 72 800
No 67 66 162 000
Number of children in the household (5th grade) 1 child 13 14 30 500
2 children 12 13 28 200
3 children 5 4 9 400
4 children 1 1 2 300
5+ children 1 1 2 300
There are no children 67 66 162 000
Doesn't want to answer 0 0 0
Pets in household Cat 15 15 30 500
Dog 24 24 56 400
Some other pet 5 4 9 400
No pets 62 63 150 300
Health services used in the household Public health services 85 83 201 900
Employer - funded health care services 51 55 108 000
Private, self-funded healthcare services 39 39 98 600
Private health insurance services 27 30 61 000
No health care 1 1 2 300
Can not say 1 1 2 300
Housing Apartment 33 31 58 700
Row house or semi-detached house 17 17 37 600
Detached house 45 47 124 400
Farm 4 5 14 100
Something else 1 1 2 300
Can not say 0 0 0
Ownership of housing Owner-occupied residence 75 79 204 300
Rented residence 22 18 23 500
Right of residence apartment 2 1 2 300
Something else 1 1 2 300
Can not say 1 1 2 300
Cottage or holiday home in regular use Yes 41 45 115 100
No 58 54 115 100
Can not say 1 1 2 300
Number of cars in household One car 46 45 110 400
Two cars 29 32 79 800
Three or more cars 10 12 28 200
No car 15 10 18 800
Type of car, if buying now New 18 21 58 700
Used 71 74 169 100
Company car 5 8 16 400
Leasing (personal) 9 11 23 500
Shared car 2 2 2 300
Doesn't use a car 8 5 9 400
Can not say 5 4 7 000
Advertising ban at the door / mailbox Yes 29 29 54 000
No 70 70 178 400
Can not say 1 1 2 300
Using AdBlocker or similar application Yes 19 26 47 000
No 75 69 173 800
Can not say 5 5 14 100
Type of municipality (7 class) Greater Helsinki 20 19 37 600
Turku or Tampere 8 9 18 800
Oulu 4 4 9 400
70 000 - 150 000 inhabitants town 14 13 30 500
Urban municipality 24 26 63 400
Conurbation 17 17 42 300
Countryside 12 13 32 900
Source: NRS 2026
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 12 15 54 000
5-6 days a week 4 4 11 700
1-4 days a week 23 28 82 200
Monthly 25 26 49 300
Rarely 27 21 28 200
Never 9 5 7 000
Can not say 1 0 2 300
The frequency of reading: Magazine content in digital format Daily 23 31 68 100
5-6 days a week 5 7 14 100
1-4 days a week 18 23 54 000
Monthly 16 17 35 200
Rarely 24 15 39 900
Never 13 6 21 100
Can not say 1 0 0
The frequency of reading: Print newspapers or afternoon papers Daily 24 27 91 600
5-6 days a week 4 5 16 400
1-4 days a week 22 23 56 400
Monthly 16 17 28 200
Rarely 25 22 32 900
Never 9 6 7 000
Can not say 0 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 55 66 145 600
5-6 days a week 9 9 18 800
1-4 days a week 16 14 32 900
Monthly 7 4 11 700
Rarely 8 5 14 100
Never 5 2 9 400
Can not say 0 0 0
The frequency of reading: Free and local newspapers Daily 4 4 14 100
5-6 days a week 3 3 9 400
1-4 days a week 38 39 105 700
Monthly 20 21 44 600
Rarely 24 22 44 600
Never 10 9 16 400
Can not say 1 1 2 300
The frequency of watching: Free online TV services Daily 19 18 47 000
5-6 days a week 10 12 28 200
1-4 days a week 29 31 72 800
Monthly 20 21 39 900
Rarely 15 13 32 900
Never 6 4 11 700
Can not say 1 1 2 300
The frequency of watching: Pay TV and streaming services Daily 17 17 35 200
5-6 days a week 10 11 21 100
1-4 days a week 22 25 51 700
Monthly 9 9 18 800
Rarely 12 12 25 800
Never 29 26 79 800
Can not say 1 1 2 300
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 42 44 129 100
5-6 days a week 10 11 25 800
1-4 days a week 19 19 37 600
Monthly 12 11 18 800
Rarely 13 11 16 400
Never 4 3 4 700
Can not say 0 1 2 300
The frequency of watching: Programs of commercial TV channels Daily 33 35 98 600
5-6 days a week 11 13 32 900
1-4 days a week 20 21 44 600
Monthly 12 12 18 800
Rarely 14 12 21 100
Never 9 7 16 400
Can not say 1 1 2 300
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 23 25 77 500
5-6 days a week 5 6 16 400
1-4 days a week 15 17 42 300
Monthly 13 13 28 200
Rarely 27 24 47 000
Never 16 13 21 100
Can not say 1 1 2 300
The frequency of listening: Programs of commercial radio channels Daily 17 20 49 300
5-6 days a week 9 10 23 500
1-4 days a week 19 22 54 000
Monthly 14 14 28 200
Rarely 23 20 47 000
Never 17 13 32 900
Can not say 1 0 0
The frequency of listening: Podcasts Daily 7 8 14 100
5-6 days a week 4 5 9 400
1-4 days a week 12 13 25 800
Monthly 14 13 28 200
Rarely 26 26 58 700
Never 35 33 93 900
Can not say 2 2 7 000
User frequency and following: Social media Daily 62 56 117 400
5-6 days a week 7 8 16 400
1-4 days a week 7 9 21 100
Monthly 3 4 9 400
Rarely 6 8 21 100
Never 15 16 47 000
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 17 15 25 800
5-6 days a week 5 5 9 400
1-4 days a week 13 13 23 500
Monthly 8 9 16 400
Rarely 20 21 51 700
Never 36 36 105 700
Can not say 1 1 4 700
Reading frequency: Printed books Daily 17 14 42 300
5-6 days a week 6 5 11 700
1-4 days a week 15 15 32 900
Monthly 22 22 51 700
Rarely 34 36 77 500
Never 7 7 16 400
Can not say 0 0 2 300
Reading frequency: E-books Daily 3 2 4 700
5-6 days a week 2 2 4 700
1-4 days a week 4 4 7 000
Monthly 6 6 14 100
Rarely 30 32 65 700
Never 54 53 136 200
Can not say 1 1 2 300
Listening frequency: Audiobooks Daily 8 7 14 100
5-6 days a week 3 2 4 700
1-4 days a week 6 5 9 400
Monthly 8 9 18 800
Rarely 23 24 51 700
Never 52 52 133 800
Can not say 1 1 2 300
Usage/viewing frequency: YouTube Daily 22 28 54 000
5-6 days a week 9 11 23 500
1-4 days a week 20 21 47 000
Monthly 20 20 49 300
Rarely 19 13 35 200
Never 10 7 23 500
Can not say 0 0 0
Usage/following: LinkedIn Daily 6 8 16 400
5-6 days a week 2 3 4 700
1-4 days a week 7 9 18 800
Monthly 8 9 18 800
Rarely 13 14 30 500
Never 52 44 108 000
Cant say / No answer 11 12 37 600
Usage/following: Facebook Daily 40 37 84 500
5-6 days a week 6 7 14 100
1-4 days a week 11 13 28 200
Monthly 5 5 11 700
Rarely 10 10 21 100
Never 17 18 42 300
Cant say / No answer 10 11 32 900
Usage/Following: Instagram Daily 37 29 51 700
5-6 days a week 6 6 14 100
1-4 days a week 9 10 21 100
Monthly 5 6 14 100
Rarely 8 10 25 800
Never 25 28 75 100
Cant say / No answer 10 11 35 200
Usage/following rate: Snapchat Daily 16 13 18 800
5-6 days a week 2 2 2 300
1-4 days a week 2 2 4 700
Monthly 2 2 2 300
Rarely 5 5 11 700
Never 62 65 159 700
Cant say / No answer 11 11 35 200
Usage/following: X (formerly Twitter) Daily 4 6 9 400
5-6 days a week 2 3 7 000
1-4 days a week 4 6 14 100
Monthly 3 4 7 000
Rarely 11 12 25 800
Never 66 58 138 500
Cant say / No answer 10 11 32 900
Usage/Following: TikTok Daily 13 11 18 800
5-6 days a week 2 3 4 700
1-4 days a week 4 3 7 000
Monthly 3 3 7 000
Rarely 8 8 16 400
Never 62 62 147 900
Cant say / No answer 10 11 32 900
Usage/following frequency: Jodel Daily 3 2 2 300
5-6 days a week 1 1 2 300
1-4 days a week 2 2 2 300
Monthly 3 2 2 300
Rarely 6 6 9 400
Never 71 71 169 100
Cant say / No answer 15 16 47 000
Usage/following frequency: Threads Daily 3 3 4 700
5-6 days a week 1 2 2 300
1-4 days a week 4 3 7 000
Monthly 3 3 4 700
Rarely 5 5 7 000
Never 69 68 162 000
Cant say / No answer 15 16 47 000
Usage/following frequency: Bluesky Daily 0 0 0
5-6 days a week 0 0 0
1-4 days a week 1 1 2 300
Monthly 1 1 2 300
Rarely 3 3 7 000
Never 80 78 176 100
Cant say / No answer 15 16 47 000
Source: NRS 2026
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 15 12 25 800
Partially agree 42 42 89 200
Partially disagree 29 32 84 500
Completely disagree 10 11 25 800
Can not say 3 3 7 000
I prefer domestic products Completely agree 33 31 77 500
Partially agree 55 56 129 100
Partially disagree 9 10 23 500
Completely disagree 1 1 4 700
Can not say 2 1 2 300
I consciously make responsible choices in my consumption Completely agree 21 19 44 600
Partially agree 54 53 129 100
Partially disagree 18 21 47 000
Completely disagree 4 5 9 400
Can not say 4 3 7 000
When shopping, quality is more important to me than price Completely agree 24 27 61 000
Partially agree 58 59 140 900
Partially disagree 14 12 25 800
Completely disagree 1 1 2 300
Can not say 3 1 2 300
I usually choose the cheapest option Completely agree 13 11 23 500
Partially agree 48 47 110 400
Partially disagree 32 35 82 200
Completely disagree 5 5 14 100
Can not say 2 2 4 700
I often take advantage of discount and campaign prices in my purchases Completely agree 39 35 77 500
Partially agree 49 52 129 100
Partially disagree 9 10 23 500
Completely disagree 2 2 4 700
Can not say 1 1 2 300
In my circle of friends, I am often the first to try new things Completely agree 5 6 14 100
Partially agree 23 26 58 700
Partially disagree 38 40 93 900
Completely disagree 24 21 49 300
Can not say 10 8 18 800
In my opinion, money is for consumption and not for saving Completely agree 5 6 11 700
Partially agree 37 39 93 900
Partially disagree 43 43 101 000
Completely disagree 10 10 23 500
Can not say 4 3 4 700
I prefer local shops and services Completely agree 28 28 70 400
Partially agree 58 59 136 200
Partially disagree 11 11 21 100
Completely disagree 1 2 2 300
Can not say 2 1 2 300
I want to see advertising targeted to me based on my online behavior Completely agree 4 4 7 000
Partially agree 27 28 61 000
Partially disagree 28 29 70 400
Completely disagree 33 34 84 500
Can not say 7 5 11 700
When I want a certain brand of product, the price doesn't matter Completely agree 9 10 23 500
Partially agree 32 34 82 200
Partially disagree 36 36 84 500
Completely disagree 20 18 39 900
Can not say 3 2 4 700
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 14 35 200
Partially agree 49 47 115 100
Partially disagree 23 27 61 000
Completely disagree 7 8 16 400
Can not say 5 4 7 000
Ecology is an important purchase reason for me Completely agree 18 14 32 900
Partially agree 50 48 119 700
Partially disagree 23 27 61 000
Completely disagree 6 8 16 400
Can not say 4 3 7 000
I prefer well-known brands Completely agree 13 15 32 900
Partially agree 59 61 145 600
Partially disagree 20 19 44 600
Completely disagree 5 4 9 400
Can not say 3 2 4 700
I prefer used products in my purchases Completely agree 15 12 23 500
Partially agree 39 38 89 200
Partially disagree 31 36 86 900
Completely disagree 11 12 30 500
Can not say 3 2 4 700
Source: NRS 2026
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 13 30 500
Quite positively 61 63 152 600
Quite negatively 16 15 32 900
Very negative 4 5 9 400
Can not say 6 4 9 400
Magazines Very positive 12 11 25 800
Quite positively 60 61 147 900
Quite negatively 18 18 39 900
Very negative 4 5 9 400
Can not say 7 6 11 700
Free and local newspapers Very positive 22 23 51 700
Quite positively 56 56 138 500
Quite negatively 11 12 25 800
Very negative 4 5 9 400
Can not say 6 5 11 700
Newspaper/Magazine websites or applications Very positive 5 5 11 700
Quite positively 43 45 108 000
Quite negatively 33 33 72 800
Very negative 11 12 25 800
Can not say 8 6 16 400
Social media (Facebook, Instagram etc.) Very positive 5 4 9 400
Quite positively 30 28 61 000
Quite negatively 35 36 84 500
Very negative 19 21 47 000
Can not say 11 10 32 900
Influencer advertising (e.g. in social media) Very positive 4 4 7 000
Quite positively 25 20 42 300
Quite negatively 35 36 84 500
Very negative 23 27 65 700
Can not say 13 12 32 900
Newsletters to email Very positive 2 2 2 300
Quite positively 16 15 35 200
Quite negatively 35 34 79 800
Very negative 45 47 110 400
Can not say 3 2 4 700
Other websites Very positive 2 2 4 700
Quite positively 32 34 75 100
Quite negatively 39 38 89 200
Very negative 15 16 39 900
Can not say 12 9 23 500
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 6 6 14 100
Quite positively 44 46 110 400
Quite negatively 31 29 70 400
Very negative 14 14 35 200
Can not say 4 4 7 000
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 4 4 9 400
Quite positively 33 36 79 800
Quite negatively 35 36 86 900
Very negative 21 19 47 000
Can not say 7 5 11 700
Home delivered advertisements and catalogues Very positive 14 13 32 900
Quite positively 44 44 108 000
Quite negatively 21 22 51 700
Very negative 15 16 32 900
Can not say 5 5 9 400
Out-of-home advertising Very positive 11 11 23 500
Quite positively 51 53 122 100
Quite negatively 22 21 54 000
Very negative 9 9 21 100
Can not say 8 6 16 400
Source: NRS 2026
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 16 16 37 600
Partially agree 59 60 145 600
Partially disagree 10 11 21 100
Completely disagree 3 3 7 000
Can not say 11 11 23 500
I stop and disconnect from hectic everyday life by reading magazines Completely agree 15 15 35 200
Partially agree 56 56 136 200
Partially disagree 14 14 30 500
Completely disagree 4 5 9 400
Can not say 10 11 21 100
When reading a magazine, I don't multitask Completely agree 33 33 84 500
Partially agree 39 39 91 600
Partially disagree 17 16 32 900
Completely disagree 4 4 7 000
Can not say 8 8 18 800
A professional magazine keeps me up to date on professional matters Completely agree 21 25 61 000
Partially agree 44 49 117 400
Partially disagree 11 10 21 100
Completely disagree 5 4 7 000
Can not say 18 13 30 500
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 36 89 200
Partially agree 47 47 110 400
Partially disagree 7 6 11 700
Completely disagree 3 2 4 700
Can not say 12 9 18 800
Finnish magazines offer reliable comparisons and tests Completely agree 16 20 51 700
Partially agree 51 53 124 400
Partially disagree 13 12 25 800
Completely disagree 3 2 4 700
Can not say 18 13 28 200
Finnish magazines offer reliable product recommendations Completely agree 10 11 30 500
Partially agree 50 52 122 100
Partially disagree 17 17 39 900
Completely disagree 3 3 7 000
Can not say 20 17 37 600
Finnish magazines are of high quality Completely agree 22 22 51 700
Partially agree 57 59 140 900
Partially disagree 9 9 21 100
Completely disagree 1 2 4 700
Can not say 10 8 18 800
Ads in magazines make new things familiar Completely agree 10 8 18 800
Partially agree 48 48 117 400
Partially disagree 22 24 56 400
Completely disagree 7 8 16 400
Can not say 13 12 25 800
I have searched the internet for more information about a product advertised in a magazine Completely agree 12 12 28 200
Partially agree 33 37 89 200
Partially disagree 22 23 54 000
Completely disagree 22 19 44 600
Can not say 11 9 18 800
I have purchased products based on the ad in magazine Completely agree 9 8 18 800
Partially agree 31 30 70 400
Partially disagree 26 30 72 800
Completely disagree 24 22 51 700
Can not say 10 10 18 800
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 14 9 21 100
Partially agree 48 46 110 400
Partially disagree 20 24 56 400
Completely disagree 12 14 32 900
Can not say 7 7 16 400
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 8 4 9 400
Partially agree 28 22 54 000
Partially disagree 27 30 72 800
Completely disagree 28 34 77 500
Can not say 10 9 18 800
Advertising published in magazines is trustworthy Completely agree 4 4 9 400
Partially agree 36 36 79 800
Partially disagree 35 36 89 200
Completely disagree 9 10 23 500
Can not say 16 14 32 900
The free customer magazine is an important customer benefit for me Completely agree 15 12 30 500
Partially agree 39 40 101 000
Partially disagree 23 27 58 700
Completely disagree 12 12 25 800
Can not say 10 9 18 800
I follow one or more magazines on social media Completely agree 7 8 18 800
Partially agree 20 21 42 300
Partially disagree 23 24 56 400
Completely disagree 42 40 98 600
Can not say 7 7 16 400
Digital reading claims
I mostly read digital magazine content on my phone Completely agree 45 42 82 200
Partially agree 27 31 70 400
Partially disagree 11 13 35 200
Completely disagree 14 12 37 600
Can not say 2 2 7 000
I usually read many articles at once when I visit magazine websites Completely agree 35 35 75 100
Partially agree 39 43 103 300
Partially disagree 13 12 25 800
Completely disagree 10 7 21 100
Can not say 3 2 7 000
I often end up on newspaper websites through social media or other links Completely agree 18 17 30 500
Partially agree 33 34 75 100
Partially disagree 21 23 56 400
Completely disagree 24 23 65 700
Can not say 4 3 9 400
I read newspaper websites or apps several times a day Completely agree 19 21 47 000
Partially agree 33 39 89 200
Partially disagree 25 23 54 000
Completely disagree 21 14 39 900
Can not say 3 2 7 000
For me, the digital newspaper has replaced reading a printed newspaper Completely agree 18 18 44 600
Partially agree 21 22 51 700
Partially disagree 17 19 42 300
Completely disagree 37 35 82 200
Can not say 8 6 11 700
Media statements
I appreciate domestic media providing me with new perspectives I wouldn't otherwise encounter Completely agree 23 24 58 700
Partially agree 52 52 119 700
Partially disagree 12 14 30 500
Completely disagree 4 5 11 700
Can not say 8 6 14 100
I want to know if media content has been generated using AI Completely agree 75 74 171 400
Partially agree 16 18 39 900
Partially disagree 3 3 7 000
Completely disagree 2 1 4 700
Can not say 5 4 11 700
I am willing to pay for well-crafted journalistic content Completely agree 31 33 79 800
Partially agree 39 41 98 600
Partially disagree 15 14 28 200
Completely disagree 8 6 14 100
Can not say 7 5 14 100
Source: NRS 2026
Ideas and inspiration from magazines All 15+ % Magazine Readers % Amount of readers
From which topics do you get ideas and inspiration from print magazines? Food and cooking 52 44 105 700
Cosmetics and beauty care 16 6 14 100
Interior design and furniture 26 19 42 300
Renovation and building 24 30 75 100
Domestic appliances 10 14 37 600
Consumer electronics and IT equipment 13 21 51 700
Saving and investing 14 18 44 600
Style and fashion 21 11 25 800
Cars 14 23 56 400
Travelling 23 24 61 000
Sports clothing, footwear or equipment 14 15 35 200
Health and wellness products/services 19 14 35 200
None of these 16 18 37 600
Can not say 10 11 23 500
From which topics do you get ideas and inspiration from digital magazines? Food and cooking 48 41 89 200
Cosmetics and beauty care 17 7 14 100
Interior design and furniture 21 17 32 900
Renovation and building 21 27 61 000
Domestic appliances 10 15 35 200
Consumer electronics and IT equipment 17 26 56 400
Saving and investing 13 17 35 200
Style and fashion 19 11 21 100
Cars 13 24 54 000
Travelling 23 24 54 000
Sports clothing, footwear or equipment 16 18 37 600
Health and wellness products/services 18 12 25 800
None of these 21 20 54 000
Can not say 12 13 30 500
Source: NRS 2026
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 24 55 136 200
Well-being and health 50 40 93 900
Charity work 14 11 25 800
Self development 32 29 56 400
Celebrities 13 10 18 800
Fishing 15 22 51 700
Beauty care and cosmetics 16 4 9 400
Literature 29 21 49 300
Domestic and foreign news 51 58 136 200
Domestic travel 33 33 72 800
Culture 34 26 54 000
Crafts 25 16 32 900
Nature and going outdoor 52 49 108 000
Hunting 9 15 37 600
Style and fashion 20 9 18 800
Music and concerts 37 33 68 100
Going on summer cottage 29 31 68 100
Local affairs 56 59 140 900
Computer/console/mobile playing 17 22 32 900
Politics 43 51 117 400
Gardening and plants 29 19 47 000
Online gambling or betting 5 7 18 800
Building and renovating 34 50 124 400
Food and drink 38 33 75 100
Cooking, baking, recipes 38 24 54 000
Investment 24 33 72 800
Decorating 28 14 30 500
Economic and finances 36 49 119 700
Science 37 49 101 000
Travelling abroad 34 32 70 400
Sports, exercising 45 51 119 700
Sailing, boating 9 16 44 600
Consumer electronics and information technology 20 41 82 200
Environmental matters 31 31 68 100
None of the above 0 0 0
Source: NRS 2026

Online & social media

Magazine website

https://tekniikanmaailma.fi/

Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM

The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.

Some channels and Followers August 2026
Source: Aikakausmedia's social media tracking

Contact info

Media sales

  • Mediamyynti Otavamedia
  • yrityspalvelu@otavamedia.fi
Media

Publisher

  • Otavamedia Oy

Publisher

  • Otavamedia Oy

Vastaava päätoimittaja

  • Sami Rainisto
 

Address

  • Uudenmaankatu 10
  • 00120 Helsinki

Postal address

  • Uudenmaankatu 10
  • 00015 Otavamedia

Phone

  • +358 9 15661

Email

  • tekniikan.maailma@otavamedia.fi