Finnish Magazine Rate Cards

Tekniikan Maailma

Tekniikan Maailma is the largest technical magazine in Scandinavia dealing with cars, traffic, audio-video and general technique. The greater part of readers are men.

Magazine's website: https://tekniikanmaailma.fi/ Follow us :

You're looking at rate card for the year 2023 The information for 2024 has not been updated yet.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Otavamedia Oy
Phone	09 15 661
Contact person	Mediamyynti Otavamedia yrityspalvelu@otavamedia.fi
Www	https://yrityksille.otavamedia.fi/

Contact info

Publisher	Otavamedia Oy
Visiting address	Firdonkatu 2 T 151 00520 Helsinki
Phone	09 15 661
Magazine's email	tekniikan.maailma@otavamedia.fi
Vastaava päätoimittaja	Reijo Ruokanen

Circulation or copies

Issues per year	22

Readership

Readership	236 000
Total reach	506 000
How many times read	2.5
Minutes of reading	67 min
Sources	KMT 2023

Online audience

Magazine's website	http://www.tekniikanmaailma.fi

Average weekly reach Source: FIAM

August 2023

281 617

0.64 %

July 2023

279 820

-2.18 %

June 2023

286 053

-11.53 %

May 2023

323 340

25.27 %

April 2023

258 111

-20.32 %

March 2023

323 915

-18.13 %

February 2023

395 648

10.74 %

January 2023

357 273

7.16 %

December 2022

333 412

10.63 %

November 2022

301 387

31.14 %

October 2022

229 825

-7.47 %

September 2022

248 367

29.86 %

Average weekly pageviews Source: FIAM

August 2023

896 591

-1.2 %

July 2023

907 447

4.39 %

June 2023

869 267

-12.49 %

May 2023

993 368

16.47 %

April 2023

852 888

-19 %

March 2023

1 053 004

-16.58 %

February 2023

1 262 307

13.95 %

January 2023

1 107 797

7.09 %

December 2022

1 034 477

-2.56 %

November 2022

1 061 666

4.41 %

October 2022

1 016 860

-10.15 %

September 2022

1 131 725

52.31 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	29.12.2022	02.12.2022	12.12.2022		Thema: Katsaus autovuoteen 2023, mukana merkittävimmät autouutuudet. 70-juhlavuoden alku.
2	12.01.2023	16.12.2022	23.12.2022		Thema: Vertailussa kiinnostavimmat uutuustelevisiot.
3	26.01.2023	02.01.2023	10.01.2023		Thema: Harley-Davidson-moottoripyörän käyttötesti.
4	16.02.2023	24.01.2023	31.01.2023		Thema: TM:n suuri talviautovertailu, osa 1: polttomoottorilla varustetut autot.
5	09.03.2023	14.02.2023	21.02.2023		Thema: TM:n suuri talviautovertailu, osa 2: täyssähköautot.
6	23.03.2023	28.02.2023	07.03.2023		Thema: Vertailu: kesärenkaat 2023.
7	13.04.2023	17.03.2023	24.03.2023		Thema: Vertailussa ajankohtainen pyöräryhmä.
8	27.04.2023	31.03.2023	11.04.2023		Thema: Juhlanumero: Tekniikan Maailma 70 vuotta.
9	11.05.2023	17.04.2023	24.04.2023		Thema: Vertailussa kiinnostavimmat uutuuspuhelimet.
10	01.06.2023	08.05.2023	15.05.2023		Thema: Kiintoisa ajankohtainen autoryhmä vertailussa.
11	22.06.2023	30.05.2023	06.06.2023		Thema: Opas kesämökin teknologiaan.
12	06.07.2023	12.06.2023	19.06.2023		Thema: Kesän suuri autovertailu.
13	20.07.2023	27.06.2023	04.07.2023		Thema: Vertailu: moottoripyörät.
14	03.08.2023	10.07.2023	17.07.2023		Thema: Vertailu: yhteispohjoismaiden urheiluautovertailu.
15	17.08.2023	25.07.2023	01.08.2023		Thema: Vertailu: polkupyörät.
16	07.09.2023	15.08.2023	22.08.2023		Thema: Opiskelijan elektroniikka.
17	21.09.2023	28.08.2023	05.09.2023		Thema: Virtuaalitodellisuus.
18	05.10.2023	12.09.2023	19.09.2023		Thema: Vertailu: talvirenkaat 2023 (kitka- ja nastarenkaat).
19	26.10.2023	03.10.2023	10.10.2023		Thema: Ajankohtainen autoryhmä vertailussa.
20	09.11.2023	17.10.2023	24.10.2023		Thema: Suuri kameravertailu.
21	23.11.2023	31.10.2023	07.11.2023		Thema: Audiovertailu.
22	07.12.2023	14.11.2023	21.11.2023		Thema: Ajankohtainen pyörävertailu. Jouluopas.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 275 mm

4-colour price 12810 €

2/1

Position: 1. Spread

Size including margin: 420 x 275 mm

4-colour price 14100 €

2/1

Position: 2. Spread

Size including margin: 420 x 275 mm

4-colour price 14100 €

2/1

Position: Centerfold

Size including margin: 420 x 275 mm

4-colour price 14100 €

1/1

Position: Not specified

Size including margin: 210 x 275 mm

4-colour price 7120 €

1/1

Position: 2. Cover

Size including margin: 210 x 275 mm

4-colour price 7840 €

1/1

Position: 3. Cover

Size including margin: 210 x 275 mm

4-colour price 7840 €

Takakansi

Position: Back cover

Size including margin: 210 x 245 mm

4-colour price 7840 €

1/2 Pysty

Position: Not specified

Size including margin: 102 x 275 mm

4-colour price 4840 €

1/2 Vaaka

Position: Not specified

Size including margin: 210 x 135 mm

4-colour price 4840 €

1/4 Neliö

Position: Not specified

Size including margin: 102 x 135 mm

4-colour price 3560 €

1/4 Pysty

Position: Not specified

Size including margin: 49 x 275 mm

4-colour price 3560 €

1/4 Vaaka

Position: Not specified

Size including margin: 210 x 66 mm

4-colour price 3560 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	210 x 275 mm
Printing area mm	210 x 275 mm
Bleed mm	5 mm
Column width	45 mm
Printing process	Offset
Binding	Saddle-stitching

Printing house

Printer	PunaMusta Oy , Esko Aaltosen katu, Forssa

Technical info / material

Ad material delivery	Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data	yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 236 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Tekniikan Maailma Readers %	Tekniikan Maailma Amount of readers
Readership (KMT 2023)	236 000
Total reach	506 000
Sex	Women	51	15	35 400
Sex	Men	49	85	200 600

Native language	Finnish	95	97	228 920
Native language	Swedish	5	3	7 080

Age	15-24 y	13	6	14 160
	25-34 y	14	9	21 240
	35-44 y	14	12	28 320
	45-54 y	14	16	37 760
	55-64 y	16	20	47 200
	65+ y	29	37	87 320

Gender + age	Female 15-29 years	10	1	2 360
	Female 30-49 years	14	3	7 080
	Female 50+ years	28	10	23 600
	Male 15-29 years	10	9	21 240
	Male 30-49 years	14	22	51 920
	Male 50+ years	24	55	129 800

Household position	Lives at home with parents	7	3	7 080
	Lives alone	28	22	51 920
	Lives with spouse	37	46	108 560
	Lives with spouse and children	24	23	54 280
	Single parent	2	2	4 720
	Other	3	3	7 080

Grandchildren under 18 years of age	Yes	21	28	66 080
	No	38	45	106 200
	No answer (under 45 year olds)	41	27	63 720

Profession	Top Management	4	5	11 800
	white-collar worker, higher-level	16	17	40 120
	White-collar worker	12	8	18 880
	Worker	10	11	25 960
	Farmer	1	2	4 720
	Other entrepreneur	3	4	9 440
	Pensioner	31	38	89 680
	Student, pupil	11	6	14 160
	Homewife, home dad	0	0	0
	Unemployed	2	2	4 720
	Other	6	7	16 520
	No answer	3	2	4 720

Education	Elementary school	5	4	9 440
	Secondary school	7	6	14 160
	Vocational	28	30	70 800
	High school	14	10	23 600
	University of Applied Sciences	19	20	47 200
	University	27	29	68 440
	Something else	2	1	2 360

Size of the household	1 pers	28	24	56 640
	2 pers	38	45	106 200
	3 pers	14	14	33 040
	4 pers	12	11	25 960
	5+ pers	7	6	14 160

Household income (gross)	Below 20 000 € /y	11	7	16 520
	20 000 - 35 000 € /y	19	15	35 400
	35 001 - 50 000 € /y	20	22	51 920
	50 001 - 85 000 € /y	22	24	56 640
	85 001 - 100 000 € /y	7	10	23 600
	Over 100 000 € /y	9	15	35 400
	Don't want to tell	5	4	9 440
	Can't say / No answer	7	3	7 080

Decision-maker in grocery purchases	Yes	93	90	212 400
	Don't know	7	9	21 240
	Can not say	1	1	2 360

Housing	Apartment	32	29	68 440
	Row house or semi-detached house	15	14	33 040
	Detached house	47	52	122 720
	Farm	4	5	11 800
	Something else	1	0	0
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	83	195 880
	Rented residence	20	13	30 680
	Right of residence apartment	2	2	4 720
	Something else	1	1	2 360
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	45	106 200
	No	59	53	125 080
	Can not say	1	1	2 360

Using AdBlocker or similar application	Yes	19	17	40 120
	No	76	77	181 720
	Can not say	5	6	14 160

Number of cars in household	One car	45	47	110 920
	Two cars	32	35	82 600
	Three or more cars	10	11	25 960
	No car	14	8	18 880

PUUTTUU	PUUTTUU	22	30	70 800
	PUUTTUU	67	66	155 760
	PUUTTUU	4	5	11 800
	PUUTTUU	8	10	23 600
	PUUTTUU	2	2	4 720
	PUUTTUU	8	4	9 440
	PUUTTUU	5	5	11 800

Advertising ban at the door / mailbox	Yes	24	20	47 200
	No	76	80	188 800
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	53	125 080
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	2 360
	Retired	31	38	89 680
	Unemployed / laid off	2	2	4 720
	Schoolboy or student	11	6	14 160
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	2 360
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	29	68 440
	No	25	22	51 920
	Can't say / No answer	50	49	115 640

Health services used in the household	Public health services	85	84	198 240
	Employer - funded health care services	49	50	118 000
	Private, self-funded healthcare services	39	44	103 840
	Private health insurance services	22	22	51 920
	No health care	1	1	2 360
	Can not say	1	1	2 360

Type of municipality (7 class)	Greater Helsinki	19	17	40 120
	Turku or Tampere	8	8	18 880
	Oulu	4	5	11 800
	70 000 - 150 000 inhabitants town	13	14	33 040
	Urban municipality	27	27	63 720
	Conurbation	16	18	42 480
	Countryside	13	12	28 320

Pets in household	Cat	17	16	37 760
	Dog	26	24	56 640
	Some other pet	5	4	9 440
	No pets	59	62	146 320

Family with kids	Yes	32	27	63 720
Family with kids	No	68	73	172 280

Use of glasses or contact lenses	Yes	67	68	160 480
Use of glasses or contact lenses	No	33	32	75 520
How often different content is read
The frequency of reading: Print magazines	Daily	15	28	66 080
	5-6 days a week	4	6	14 160
	1-4 days a week	26	36	84 960
	Monthly	24	19	44 840
	Rarely	23	10	23 600
	Never	7	1	2 360
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	27	63 720
	5-6 days a week	5	4	9 440
	1-4 days a week	19	23	54 280
	Monthly	15	15	35 400
	Rarely	24	20	47 200
	Never	14	9	21 240
	Can not say	1	2	4 720

The frequency of reading: Print newspapers or afternoon papers	Daily	30	49	115 640
	5-6 days a week	4	6	14 160
	1-4 days a week	23	20	47 200
	Monthly	13	10	23 600
	Rarely	21	13	30 680
	Never	7	2	4 720
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	58	136 880
	5-6 days a week	9	11	25 960
	1-4 days a week	16	12	28 320
	Monthly	6	5	11 800
	Rarely	9	9	21 240
	Never	6	5	11 800
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	6	14 160
	5-6 days a week	4	4	9 440
	1-4 days a week	44	48	113 280
	Monthly	17	15	35 400
	Rarely	20	18	42 480
	Never	9	7	16 520
	Can not say	1	1	2 360

The frequency of watching: Free online TV services	Daily	15	17	40 120
	5-6 days a week	9	10	23 600
	1-4 days a week	30	31	73 160
	Monthly	23	21	49 560
	Rarely	15	14	33 040
	Never	7	6	14 160
	Can not say	1	0	0

The frequency of watching: Pay TV and streaming services	Daily	16	15	35 400
	5-6 days a week	10	9	21 240
	1-4 days a week	22	22	51 920
	Monthly	10	9	21 240
	Rarely	11	12	28 320
	Never	31	32	75 520
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	56	132 160
	5-6 days a week	9	10	23 600
	1-4 days a week	19	17	40 120
	Monthly	11	7	16 520
	Rarely	12	8	18 880
	Never	3	1	2 360
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	43	101 480
	5-6 days a week	12	13	30 680
	1-4 days a week	22	22	51 920
	Monthly	11	8	18 880
	Rarely	12	10	23 600
	Never	7	5	11 800
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	29	68 440
	5-6 days a week	7	8	18 880
	1-4 days a week	16	19	44 840
	Monthly	13	12	28 320
	Rarely	26	21	49 560
	Never	16	10	23 600
	Can not say	1	1	2 360

The frequency of listening: Programs of commercial radio channels	Daily	16	20	47 200
	5-6 days a week	10	10	23 600
	1-4 days a week	21	24	56 640
	Monthly	14	14	33 040
	Rarely	21	19	44 840
	Never	16	12	28 320
	Can not say	1	1	2 360

The frequency of listening: Podcasts	Daily	4	4	9 440
	5-6 days a week	3	2	4 720
	1-4 days a week	9	8	18 880
	Monthly	13	13	30 680
	Rarely	28	28	66 080
	Never	41	44	103 840
	Can not say	2	2	4 720

User frequency and following: Social media	Daily	57	45	106 200
	5-6 days a week	7	8	18 880
	1-4 days a week	8	10	23 600
	Monthly	3	5	11 800
	Rarely	6	9	21 240
	Never	19	23	54 280
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	8	18 880
	5-6 days a week	5	4	9 440
	1-4 days a week	11	9	21 240
	Monthly	8	7	16 520
	Rarely	22	24	56 640
	Never	40	48	113 280
	Can not say	1	1	2 360

User frequency: Instant messaging	Daily	68	56	132 160
	5-6 days a week	9	12	28 320
	1-4 days a week	10	13	30 680
	Monthly	3	5	11 800
	Rarely	3	4	9 440
	Never	8	11	25 960
	Can not say	0	1	2 360

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	67	158 120
	No	41	32	75 520
	Can not say	1	1	2 360

I tend to buy tabloids	Yes	8	10	23 600
	No	90	88	207 680
	Can not say	2	2	4 720

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	56	132 160
	No	52	43	101 480
	Can not say	2	1	2 360

I tend to buy single copy magazines	Yes	17	16	37 760
	No	81	83	195 880
	Can not say	2	1	2 360

PUUTTUU	PUUTTUU	13	9	21 240
	PUUTTUU	5	1	2 360
	PUUTTUU	7	6	14 160
	PUUTTUU	15	20	47 200
	PUUTTUU	8	11	25 960
	PUUTTUU	7	9	21 240
	PUUTTUU	10	13	30 680
	PUUTTUU	6	2	4 720
	PUUTTUU	9	8	18 880
	PUUTTUU	9	7	16 520
	PUUTTUU	4	2	4 720
	PUUTTUU	5	2	4 720
	PUUTTUU	13	10	23 600
	PUUTTUU	8	4	9 440
	PUUTTUU	13	13	30 680
	PUUTTUU	7	2	4 720
	PUUTTUU	8	9	21 240
	PUUTTUU	3	4	9 440
	PUUTTUU	56	56	132 160
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	51	120 360
	PUUTTUU	40	46	108 560
	PUUTTUU	2	3	7 080

PUUTTUU	PUUTTUU	87	89	210 040
	PUUTTUU	11	10	23 600
	PUUTTUU	1	1	2 360

PUUTTUU	PUUTTUU	73	74	174 640
	PUUTTUU	25	24	56 640
	PUUTTUU	2	2	4 720

PUUTTUU	PUUTTUU	81	87	205 320
	PUUTTUU	18	13	30 680
	PUUTTUU	2	1	2 360

PUUTTUU	PUUTTUU	57	54	127 440
	PUUTTUU	41	45	106 200
	PUUTTUU	1	1	2 360

PUUTTUU	PUUTTUU	30	34	80 240
	PUUTTUU	63	61	143 960
	PUUTTUU	7	5	11 800

PUUTTUU	PUUTTUU	84	88	207 680
	PUUTTUU	15	11	25 960
	PUUTTUU	1	1	2 360

PUUTTUU	PUUTTUU	41	43	101 480
	PUUTTUU	57	55	129 800
	PUUTTUU	2	2	4 720

PUUTTUU	PUUTTUU	86	85	200 600
	PUUTTUU	14	14	33 040
	PUUTTUU	1	1	2 360

PUUTTUU	PUUTTUU	30	29	68 440
	PUUTTUU	65	68	160 480
	PUUTTUU	5	3	7 080

PUUTTUU	PUUTTUU	39	44	103 840
	PUUTTUU	60	56	132 160
	PUUTTUU	1	1	2 360

PUUTTUU	PUUTTUU	67	67	158 120
	PUUTTUU	30	31	73 160
	PUUTTUU	3	3	7 080

PUUTTUU	PUUTTUU	67	65	153 400
	PUUTTUU	31	34	80 240
	PUUTTUU	3	2	4 720

PUUTTUU	PUUTTUU	67	73	172 280
	PUUTTUU	30	24	56 640
	PUUTTUU	2	2	4 720

Tekniikan Maailma magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Tekniikan Maailma Readers %	Tekniikan Maailma Amount of readers
Attitude towards advertising: Newspapers	Positive	77	80	188 800
	Can not say	4	3	7 080
	Negative	18	17	40 120

Attitude towards advertising: Magazines	Positive	77	79	186 440
	Can not say	5	4	9 440
	Negative	19	17	40 120

Attitude towards advertising: Free and local newspapers	Positive	82	86	202 960
	Can not say	5	4	9 440
	Negative	13	10	23 600

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	57	134 520
	Can not say	8	7	16 520
	Negative	37	37	87 320

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	37	87 320
	Can not say	12	14	33 040
	Negative	47	50	118 000

Attitude towards advertising: Blogs	Positive	30	28	66 080
	Can not say	27	28	66 080
	Negative	41	45	106 200

Attitude towards advertising: Newsletters to email	Positive	19	20	47 200
	Can not say	2	2	4 720
	Negative	79	78	184 080

Attitude towards advertising: Other websites	Positive	43	41	96 760
	Can not say	10	9	21 240
	Negative	46	49	115 640

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	58	136 880
	Can not say	3	2	4 720
	Negative	40	40	94 400

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	43	101 480
	Can not say	6	5	11 800
	Negative	53	51	120 360

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	70	165 200
	Can not say	4	3	7 080
	Negative	28	26	61 360

Attitude towards advertising: Out-of-home advertising	Positive	66	68	160 480
	Can not say	6	5	11 800
	Negative	29	27	63 720

Tekniikan Maailma magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Tekniikan Maailma Readers %	Tekniikan Maailma Amount of readers
I relax and get inspired by magazines	Agree	77	81	191 160
	Disagree	15	13	30 680
	Can not say	7	6	14 160

I experience pampering moments with magazines	Agree	50	49	115 640
	Disagree	39	42	99 120
	Can not say	10	9	21 240

A professional magazine keeps me up to date on professional matters	Agree	70	79	186 440
	Disagree	17	13	30 680
	Can not say	12	8	18 880

The industry specialty magazine provides information on my hobbies and interests	Agree	81	87	205 320
	Disagree	10	8	18 880
	Can not say	9	5	11 800

Finnish magazines offer reliable comparisons and tests	Agree	68	78	184 080
	Disagree	18	14	33 040
	Can not say	14	8	18 880

Finnish magazines offer reliable product recommendations	Agree	64	69	162 840
	Disagree	21	20	47 200
	Can not say	15	11	25 960

Finnish magazines are of high quality	Agree	81	82	193 520
	Disagree	12	12	28 320
	Can not say	7	5	11 800

I follow important magazines on social media	Agree	32	31	73 160
	Disagree	60	63	148 680
	Can not say	8	6	14 160

I read important magazines from cover to cover	Agree	52	57	134 520
	Disagree	43	40	94 400
	Can not say	5	3	7 080

Ads are part of the content of the magazine	Agree	64	67	158 120
	Disagree	31	29	68 440
	Can not say	5	4	9 440

Ads in magazines make new things familiar	Agree	67	67	158 120
	Disagree	28	30	70 800
	Can not say	6	4	9 440

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	56	132 160
	Disagree	42	40	94 400
	Can not say	6	4	9 440

I have purchased products based on the ad in magazine	Agree	46	45	106 200
	Disagree	49	51	120 360
	Can not say	6	4	9 440

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	52	122 720
	Disagree	35	44	103 840
	Can not say	4	3	7 080

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	29	68 440
	Disagree	55	66	155 760
	Can not say	6	5	11 800

I rely on product recommendations from bloggers and tubers	Agree	21	16	37 760
	Disagree	66	72	169 920
	Can not say	14	12	28 320

Tekniikan Maailma magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Tekniikan Maailma Readers %	Tekniikan Maailma Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	23	54 280
	Newspapers	14	19	44 840
	Magazine websites	7	14	33 040
	Newspaper websites	7	11	25 960
	Blogs	2	3	7 080
	Social media	12	11	25 960
	Other websites	42	51	120 360
	Television	10	12	28 320
	Radio	1	1	2 360
	Direct mail	10	13	30 680
	None of the above	40	27	63 720

Information sources, consumer electronics and information technology	Print magazines	15	23	54 280
	Newspapers	19	25	59 000
	Magazine websites	10	13	30 680
	Newspaper websites	9	12	28 320
	Blogs	5	4	9 440
	Social media	23	17	40 120
	Other websites	50	53	125 080
	Television	17	19	44 840
	Radio	3	3	7 080
	Direct mail	36	37	87 320
	None of the above	16	13	30 680

Information sources, beauty care and cosmetics	Print magazines	18	12	28 320
	Newspapers	8	10	23 600
	Magazine websites	9	6	14 160
	Newspaper websites	5	5	11 800
	Blogs	8	2	4 720
	Social media	25	9	21 240
	Other websites	16	11	25 960
	Television	12	12	28 320
	Radio	2	3	7 080
	Direct mail	16	13	30 680
	None of the above	47	60	141 600

Information sources, travel	Print magazines	17	22	51 920
	Newspapers	15	18	42 480
	Magazine websites	10	11	25 960
	Newspaper websites	9	10	23 600
	Blogs	10	8	18 880
	Social media	31	20	47 200
	Other websites	48	49	115 640
	Television	16	20	47 200
	Radio	3	3	7 080
	Direct mail	10	12	28 320
	None of the above	29	27	63 720

Information sources, style and fashion	Print magazines	24	21	49 560
	Newspapers	14	17	40 120
	Magazine websites	12	10	23 600
	Newspaper websites	7	9	21 240
	Blogs	9	4	9 440
	Social media	32	18	42 480
	Other websites	34	30	70 800
	Television	17	15	35 400
	Radio	1	2	4 720
	Direct mail	25	25	59 000
	None of the above	30	37	87 320

Information sources, building and renovating	Print magazines	20	25	59 000
	Newspapers	16	23	54 280
	Magazine websites	9	13	30 680
	Newspaper websites	7	10	23 600
	Blogs	6	4	9 440
	Social media	20	13	30 680
	Other websites	33	39	92 040
	Television	18	18	42 480
	Radio	2	2	4 720
	Direct mail	28	31	73 160
	None of the above	32	25	59 000

Information sources, food, cooking and baking	Print magazines	37	38	89 680
	Newspapers	28	34	80 240
	Magazine websites	20	17	40 120
	Newspaper websites	17	20	47 200
	Blogs	14	10	23 600
	Social media	38	25	59 000
	Other websites	34	32	75 520
	Television	28	33	77 880
	Radio	6	7	16 520
	Direct mail	26	29	68 440
	None of the above	13	14	33 040

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	9	21 240
	Newspapers	12	14	33 040
	Magazine websites	3	3	7 080
	Newspaper websites	5	6	14 160
	Blogs	1	1	2 360
	Social media	10	6	14 160
	Other websites	24	25	59 000
	Television	11	12	28 320
	Radio	2	1	2 360
	Direct mail	17	17	40 120
	None of the above	52	51	120 360

Information sources, decorating and furniture purchases	Print magazines	24	24	56 640
	Newspapers	16	23	54 280
	Magazine websites	11	11	25 960
	Newspaper websites	7	8	18 880
	Blogs	8	4	9 440
	Social media	26	14	33 040
	Other websites	31	32	75 520
	Television	18	19	44 840
	Radio	1	2	4 720
	Direct mail	30	28	66 080
	None of the above	27	27	63 720

Information sources, saving and investing	Print magazines	9	15	35 400
	Newspapers	10	14	33 040
	Magazine websites	6	9	21 240
	Newspaper websites	9	11	25 960
	Blogs	6	6	14 160
	Social media	16	11	25 960
	Other websites	30	34	80 240
	Television	6	8	18 880
	Radio	3	4	9 440
	Direct mail	3	4	9 440
	None of the above	49	43	101 480

Information sources, health and wellbeing products / services	Print magazines	14	16	37 760
	Newspapers	15	19	44 840
	Magazine websites	7	8	18 880
	Newspaper websites	6	7	16 520
	Blogs	5	4	9 440
	Social media	21	12	28 320
	Other websites	37	35	82 600
	Television	12	13	30 680
	Radio	2	2	4 720
	Direct mail	17	16	37 760
	None of the above	38	41	96 760

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	15	35 400
	Newspapers	19	23	54 280
	Magazine websites	7	8	18 880
	Newspaper websites	8	9	21 240
	Blogs	5	3	7 080
	Social media	22	15	35 400
	Other websites	41	39	92 040
	Television	13	15	35 400
	Radio	1	1	2 360
	Direct mail	31	31	73 160
	None of the above	29	29	68 440

Tekniikan Maailma magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Tekniikan Maailma Readers %	Tekniikan Maailma Amount of readers
PUUTTUU	Cars, motor vehicles	26	66	155 760
	Well-being and health	53	45	106 200
	Charity work	14	10	23 600
	Self development	32	26	61 360
	PUUTTUU	15	9	21 240
	PUUTTUU	17	24	56 640
	PUUTTUU	16	6	14 160
	PUUTTUU	27	22	51 920
	PUUTTUU	55	62	146 320
	PUUTTUU	34	34	80 240
	PUUTTUU	32	24	56 640
	PUUTTUU	26	16	37 760
	PUUTTUU	53	54	127 440
	PUUTTUU	10	15	35 400
	PUUTTUU	22	10	23 600
	PUUTTUU	35	30	70 800
	PUUTTUU	30	34	80 240
	PUUTTUU	56	58	136 880
	PUUTTUU	16	16	37 760
	PUUTTUU	40	49	115 640
	PUUTTUU	33	25	59 000
	PUUTTUU	39	58	136 880
	PUUTTUU	40	35	82 600
	PUUTTUU	40	24	56 640
	PUUTTUU	23	32	75 520
	PUUTTUU	31	17	40 120
	PUUTTUU	36	49	115 640
	PUUTTUU	36	34	80 240
	PUUTTUU	46	55	129 800
	PUUTTUU	11	17	40 120
	PUUTTUU	23	43	101 480
	PUUTTUU	33	32	75 520
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	37	87 320
	Repair and construction products	40	49	115 640
	Domestic appliances	39	45	106 200
	Electronics or IT products	50	58	136 880
	Cars	18	21	49 560
	Clothing and footwear	82	79	186 440
	Eyeglasses, contact lenses or sunglasses	35	32	75 520
	Sports clothing, footwear or equipment	60	58	136 880
	Saving or investing products or services	26	30	70 800
	Cosmetics and beauty products	45	27	63 720
	Mobile phones	31	32	75 520
	Travels	37	38	89 680
	Products and services for health and well-being	58	49	115 640
	None of the above	2	2	4 720

Intentions to purchase within 12 months	Furniture and furnishings	29	24	56 640
	Repair and construction products	36	44	103 840
	Domestic appliances	20	22	51 920
	Electronics or IT products	28	30	70 800
	Cars	14	17	40 120
	Clothing and footwear	65	62	146 320
	Eyeglasses, contact lenses or sunglasses	27	28	66 080
	Sports clothing, footwear or equipment	43	43	101 480
	Saving or investing products or services	22	25	59 000
	Cosmetics and beauty products	36	19	44 840
	Mobile phones	16	16	37 760
	Travels	41	42	99 120
	Products and services for health and well-being	46	37	87 320
	None of the above	7	7	16 520

Planned acquisitions in the househould over the next 2 years	Building a house	3	3	7 080
	Buying an apartment	11	10	23 600
	Home renovation	29	32	75 520
	Buying a car	25	30	70 800
	Buying a boat	3	4	9 440
	None of these	50	45	106 200

Will consider switching over the next 12 months	Bank	7	8	18 880
	Insurance company	10	12	28 320
	electric company	18	21	49 560
	Internet Connection	8	11	25 960
	Phone-subscription	12	15	35 400
	None of the above	47	45	106 200
	Can not say	19	17	40 120

Use of extra money	Magazines, books, movies	17	16	37 760
	Eating, drinking, partying in a restaurant	32	26	61 360
	Exercises and sports equipment	26	27	63 720
	Cultural events (eg. concerts, theater, festivals)	33	28	66 080
	Renovation, interior design	25	29	68 440
	Health services and personal well-being	21	19	44 840
	Travel	40	41	96 760
	Consumer electronics and IT equipment, mobile phones	16	18	42 480
	Clothes, shoes and bags	23	16	37 760
	Home services (cleaning and other housekeeping services)	6	6	14 160
	Car, boat, motorcycle	13	20	47 200
	Cosmetics and beauty care	10	4	9 440
	Saving, investing	46	51	120 360
	Other	8	8	18 880
	There is no extra money left after mandatory expenses	8	6	14 160
	Can not say	3	3	7 080
Planning on buying/doing in the next 12 months

Tekniikan Maailma magazine's reader profile / Source NRS 2023

Tekniikan Maailma

Advertisement sales

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Circulation or copies

Readership

Online audience

Average weekly reach Source: FIAM

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Timetable

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