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Tekniikan Maailma

Tekniikan Maailma is the largest technical magazine in Scandinavia dealing with cars, traffic, audio-video and general technique. The greater part of readers are men.

Magazine's website: https://tekniikanmaailma.fi/ Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Tuija Isosuo
050 310 3102
050 310 3102
tuija.isosuo@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Firdonkatu 2 T 151
00520 Helsinki
Phone 09 15 661
Magazine's email tekniikan.maailma@otavamedia.fi
Tuottaja Ilkka Herttua
Toimituspäällikkö Velimatti Honkanen
Vastaava päätoimittaja Reijo Ruokanen

Circulation or copies

Issues per year 22

Readership

Readership 261 000
Total reach 446 000
How many times read 2.4
Minutes of reading 56 min
Sources NRS 2021

Online audience

Magazine's website http://www.tekniikanmaailma.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
761 311
-0.8 %
November 2019
767 425
-3.8 %
October 2019
797 724
8.23 %
September 2019
737 077
9.07 %
August 2019
675 798
16.58 %
July 2019
579 663
15.13 %
June 2019
503 467
-14.89 %
May 2019
591 561
2.96 %
April 2019
574 545
-7.74 %
March 2019
622 751
25.25 %
February 2019
497 189
2.3 %
January 2019
486 029
0.9 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
3 409 000
7.95 %
November 2019
3 158 000
3.92 %
October 2019
3 039 000
-7.83 %
September 2019
3 297 000
17.96 %
August 2019
2 795 000
25.79 %
July 2019
2 222 000
16.82 %
June 2019
1 902 000
-21.63 %
May 2019
2 427 000
10.37 %
April 2019
2 199 000
-16.83 %
March 2019
2 644 000
22.69 %
February 2019
2 155 000
6.74 %
January 2019
2 019 000
20.97 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 30.12.2020 04.12.2020 10.12.2020 Thema: Autovuosi 2020 -katsaus. Robotti-imurit. Tutkimus sovittaessa.
2 13.01.2021 10.12.2020 15.12.2020 Thema: MP-käyttötesti. Latausasemat-katsaus. Tutkimus sovittaessa.
3 27.01.2021 05.01.2021 08.01.2021 Thema: Ensirekisteröinnit, televisiot-testi tai -vertailu, Opas kaikkeen. Tutkimus sovittaessa.
4 17.02.2021 27.01.2021 01.02.2021 Thema: Autojen talvivertailu, osa 1. Tutkimus sovittaessa.
5 03.03.2021 10.02.2021 15.02.2021 Thema: Autojen talvivertailu, osa 2. Tutkimus sovittaessa.
6 17.03.2021 24.02.2021 01.03.2021 Thema: TV-sarjojen surkeat äänet. Vespa-käyttötesti. Tutkimus sovittaessa.
7 07.04.2021 17.03.2021 22.03.2021 Thema: Maastopyörävertailu. Tutkimus sovittaessa.
8 21.04.2021 29.03.2021 01.04.2021 Thema: Kuulokevertailu. Tutkimus sovittaessa.
9 05.05.2021 14.04.2021 19.04.2021 Thema: Kesärengasvertailu. 4G-reitittimet mökillä ja kesämökkien tekniikka. Käytetyt autot koeajossa. Tutkimus sovittaessa.
10 26.05.2021 03.05.2021 07.05.2021 Thema: Kännykkävertailu, mielenkiintoisimmat uutuudet. Pikkuautojen vertailu. Tutkimus sovittaessa.
11 09.06.2021 19.05.2021 24.05.2021 Thema: Uusi TV olympialaisiin ja jalkapallokisoihin. Latauspisteet-vertailu, käyttötesti. Tutkimus sovittaessa.
12 23.06.2021 02.06.2021 07.06.2021 Thema: Autovertailu, ajankohtainen ryhmä. Tutkimus sovittaessa.
13 14.07.2021 22.06.2021 28.06.2021 Thema: Moottoripyörävertailu, kauden mielenkiintoisin pyöräluokka. Uudet kännykät. 5G-operaattoreiden vertailu. Tutkimus sovittaessa.
14 11.08.2021 21.07.2021 26.07.2021 Thema: SCOTY: suuri yhteispohjoismainen urheiluautovertailu. Tietotekniikkaa koululaisille ja opiskelijoille. Tutkimus sovittaessa.
15 25.08.2021 04.08.2021 09.08.2021 Thema: Autovertailu, ajankohtainen autoryhmä. Kodinkoneet/säilöminen. Tutkimus sovittaessa.
16 08.09.2021 18.08.2021 23.08.2021 Thema: Audiotekniikka, syksyn uudet tuotteet. Käytetty sähköauto. Tutkimus sovittaessa.
17 22.09.2021 01.09.2021 06.09.2021 Thema: Talvirengasvertailu. Tutkimus sovittaessa.
18 13.10.2021 22.09.2021 27.09.2021 Thema: IFA-messut: uudet kodinkoneet. Pyörävertailu. Tutkimus sovittaessa.
19 27.10.2021 06.10.2021 11.10.2021 Thema: Autovertailu: ajankohtainen ryhmä. Tutkimus sovittaessa.
20 10.11.2021 20.10.2021 25.10.2021 Thema: Autojen valot. Sukset. Edulliset kuulokkeet. Tutkimus sovittaessa.
21 24.11.2021 03.11.2021 08.11.2021 Thema: Edulliset autot. Taulutietokoneet. Tutkimus sovittaessa.
22 08.12.2021 17.11.2021 22.11.2021 Thema: Älykellot. Tutkimus sovittaessa.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 275 mm

4-colour price 12440 €

2/1

Position: 1. Spread

Size including margin: 420 x 275 mm

4-colour price 13690 €

2/1

Position: 2. Spread

Size including margin: 420 x 275 mm

4-colour price 13690 €

2/1

Position: Centerfold

Size including margin: 420 x 275 mm

4-colour price 13690 €

1/1

Position: Not specified

Size including margin: 210 x 275 mm

4-colour price 6910 €

1/1

Position: 2. Cover

Size including margin: 210 x 275 mm

4-colour price 7610 €

1/1

Position: 3. Cover

Size including margin: 210 x 275 mm

4-colour price 7610 €

Takakansi

Position: Back cover

Size including margin: 210 x 245 mm

4-colour price 7610 €

1/2 Pysty

Position: Not specified

Size including margin: 102 x 275 mm

4-colour price 4700 €

1/2 Vaaka

Position: Not specified

Size including margin: 210 x 135 mm

4-colour price 4700 €

1/4 Neliö

Position: Not specified

Size including margin: 102 x 135 mm

4-colour price 3460 €

1/4 Pysty

Position: Not specified

Size including margin: 49 x 275 mm

4-colour price 3460 €

1/4 Vaaka

Position: Not specified

Size including margin: 210 x 66 mm

4-colour price 3460 €

Info about inserts

Technical data

Size mm 210 x 275 mm
Printing area mm 210 x 275 mm
Bleed mm 5 mm
Column width 45 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer PunaMusta Oy , Forssa Print - Tuotanto

 

Technical info / material

Ad material delivery Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 261 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Tekniikan Maailma
Readers %
Tekniikan Maailma
Amount of readers
SexWomen511231 320
Men4988229 680
Age15-24 y13615 660
25-34 y14923 490
35-44 y141026 100
45-54 y141744 370
55-64 y162257 420
65+ y293796 570
Gender + ageFemale 15-29 years1012 610
Female 30-49 years1437 830
Female 50+ years28820 880
Male 15-29 years10923 490
Male 30-49 years141846 980
Male 50+ years2460156 600
Household positionLives at home with parents7410 440
Lives alone271949 590
Lives with spouse3749127 890
Lives with spouse and children232462 640
Single parent225 220
Other312 610
ProfessionTop Management4513 050
white-collar worker, higher-level151539 150
White-collar worker131026 100
Worker101128 710
Farmer125 220
Other entrepreneur3410 440
Pensioner3139101 790
Student, pupil12513 050
Homewife, home dad100
Unemployed325 220
Other4410 440
No answer325 220
EducationElementary school6513 050
Secondary school7615 660
Vocational293693 960
High school13923 490
University of Applied Sciences181846 980
University252667 860
Something else212 610
Size of the household1 pers282257 420
2 pers3949127 890
3 pers141436 540
4 pers121026 100
5+ pers7513 050
Household income (gross)Below 20 000 € /y13718 270
20 000 - 35 000 € /y211744 370
35 001 - 50 000 € /y202052 200
50 001 - 85 000 € /y212975 690
85 001 - 100 000 € /y6923 490
Over 100 000 € /y61128 710
Don't want to tell6410 440
Can't say / No answer737 830
Decision-maker in grocery purchasesYes9491237 510
Don't know6923 490
Can not say112 610
HousingApartment343078 300
Row house or semi-detached house171949 590
Detached house4447122 670
Farm4410 440
Something else112 610
Can not say000
Ownership of housingOwner-occupied residence7481211 410
Rented residence221539 150
Right of residence apartment225 220
Something else112 610
Can not say100
Cottage or holiday home in regular useYes4149127 890
No5850130 500
Can not say125 220
Number of cars in householdOne car4648125 280
Two cars303386 130
Three or more cars101231 320
No car14718 270
Advertising ban at the door / mailboxYes241846 980
No7681211 410
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer5051133 110
Temporarily absent (= time off from work, care or study, maternity leave)112 610
Retired3139101 790
Unemployed / laid off325 220
Schoolboy or student12513 050
Housewife or father100
In the military or performing civilian service000
Other112 610
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232770 470
No252360 030
Can't say / No answer5150130 500
Health services used in the householdPublic health services8584219 240
Employer - funded health care services4949127 890
Private, self-funded healthcare services3843112 230
Private health insurance services212360 030
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki192257 420
Turku or Tampere8615 660
Oulu4410 440
70 000 - 150 000 inhabitants town131333 930
Urban municipality272770 470
Conurbation161641 760
Countryside131333 930
Pets in householdCat171436 540
Dog262360 030
Some other pet5410 440
No pets6065169 650
Family with kidsYes312873 080
No6972187 920
Use of glasses or contact lensesYes6873190 530
No322770 470
How often different content is read
The frequency of reading: Print magazinesDaily152360 030
5-6 days a week4718 270
1-4 days a week2843112 230
Monthly251846 980
Rarely21820 880
Never512 610
Can not say000
The frequency of reading: Magazine content in digital formatDaily202462 640
5-6 days a week5615 660
1-4 days a week192360 030
Monthly161744 370
Rarely252154 810
Never13923 490
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily3449127 890
5-6 days a week5820 880
1-4 days a week232052 200
Monthly141128 710
Rarely19923 490
Never525 220
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily5361159 210
5-6 days a week10923 490
1-4 days a week171641 760
Monthly6513 050
Rarely9513 050
Never5410 440
Can not say012 610
The frequency of reading: Free and free delivery newspapersDaily6718 270
5-6 days a week5615 660
1-4 days a week4249127 890
Monthly181641 760
Rarely201641 760
Never8615 660
Can not say112 610
The frequency of watching: Free online TV servicesDaily171949 590
5-6 days a week101026 100
1-4 days a week313591 350
Monthly201949 590
Rarely151231 320
Never6410 440
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily151744 370
5-6 days a week101026 100
1-4 days a week192052 200
Monthly9820 880
Rarely111026 100
Never353693 960
Can not say100
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4860156 600
5-6 days a week101026 100
1-4 days a week191539 150
Monthly11718 270
Rarely10615 660
Never325 220
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily3848125 280
5-6 days a week131436 540
1-4 days a week231949 590
Monthly9718 270
Rarely10718 270
Never7410 440
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily242873 080
5-6 days a week71026 100
1-4 days a week172257 420
Monthly111231 320
Rarely262052 200
Never14820 880
Can not say112 610
The frequency of listening: Programs of commercial radio channelsDaily182154 810
5-6 days a week101231 320
1-4 days a week232462 640
Monthly131231 320
Rarely201744 370
Never161231 320
Can not say112 610
The frequency of listening: PodcastsDaily337 830
5-6 days a week225 220
1-4 days a week9820 880
Monthly121231 320
Rarely262770 470
Never4444114 840
Can not say4513 050
User frequency and following: Social mediaDaily5644114 840
5-6 days a week6820 880
1-4 days a week91026 100
Monthly3513 050
Rarely5820 880
Never192462 640
Can not say012 610
User frequency and following: Bloggers, YouTubers, or social media influencersDaily11718 270
5-6 days a week5410 440
1-4 days a week11820 880
Monthly8923 490
Rarely242360 030
Never4048125 280
Can not say112 610
User frequency: Instant messaging Daily6452135 720
5-6 days a week101231 320
1-4 days a week101333 930
Monthly4513 050
Rarely3410 440
Never91333 930
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5970182 700
No403078 300
Can not say100
I tend to buy tabloidsYes91333 930
No8986224 460
Can not say112 610
A paid Finnish magazine is subscribed to my household (print or digital)Yes5059153 990
No4940104 400
Can not say212 610
I tend to buy single copy magazinesYes181744 370
No8082214 020
Can not say212 610

Tekniikan Maailma magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.