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Tiede Luonto

Tiede Luonto, which has become the most popular nature magazine, provides information and experiences about nature and the environment with an immersive touch. Visually impressive Tiede Luonto combines information based on reliable research and entertaining content in a way that interests the reader. A wide range of nature-related topics, from animal behaviour to climate change and stunning nature sites. The topics of the magazine are international, but the perspective is touching for every Finn. The readers of Tiede Luonto are quality-conscious nature lovers. The time spent with one magazine is higher than in other scientific journals, and one issue is also read several times.

Magazine's website: tiede.fi/tiedeluonto

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 010 808 085
Email etunimi.sukunimi@sanoma.com
Contact person Sirkka Pulkkinen
mediapalvelu@sanoma.com

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Tuottaja Arja Kivipelto
Päätoimittaja Jukka Ruukki

Circulation or copies

Issues per year 8

Readership

Readership 164 000
Total reach 0
How many times read 2,2
Minutes of reading 43 min
Sources KMT 2020

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 07.01.2021 11.12.2020 15.12.2020 Thema: Pearl owl – sultan of the spruce forest
2 11.03.2021 16.02.2021 18.02.2021 Thema: Spring's starting point – the singing swans return.
3 22.04.2021 29.03.2021 31.03.2021 Thema: Animal children and family life in the forest
4 03.06.2021 11.05.2021 14.05.2021 Thema: Butterflies need flowers and flowers need butterflies.
5 29.07.2021 07.07.2021 09.07.2021 Thema: Capricorn came to town.
6 09.09.2021 18.08.2021 20.08.2021 Thema: That's a handsome peek. How does a pigeon find its way?
7 28.10.2021 06.10.2021 08.10.2021 Thema: Wolverine – mysterious predator
8 16.12.2021 24.11.2021 26.11.2021 Thema: The soaring growth of spruce from seed to large wood.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 280 mm

4-colour price 5800 €

2/1

Position: First spread

Size including margin: 420 x 280 mm

4-colour price 6671 €

2/1

Position: 2. Spread

Size including margin: 420 x 280 mm

4-colour price 6403 €

1/1

Position: Not specified

Size including margin: 210 x 280 mm

4-colour price 2900 €

1/1

Position: 2. Cover

Size including margin: 210 x 280 mm

4-colour price 3219 €

1/1

Position: 3. Cover

Size including margin: 210 x 280 mm

4-colour price 3219 €

1/1

Position: Back cover

Size including margin: 210 x 255 mm

4-colour price 3338 €

1/2

Position: Not specified

Size including margin: 102 x 280 mm

4-colour price 2098 €

1/2

Position: Not specified

Size including margin: 210 x 137 mm

4-colour price 2098 €

1/3

Position: Not specified

Size including margin: 70 x 280 mm

4-colour price 1798 €

1/3

Position: Not specified

Size including margin: 210 x 92 mm

4-colour price 1798 €

1/4

Position: Not specified

Size including margin: 50 x 280 mm

4-colour price 1516 €

1/4

Position: Not specified

Size including margin: 210 x 69 mm

4-colour price 1516 €

1/4

Position: Not specified

Size including margin: 102 x 137 mm

4-colour price 1516 €

Info about inserts

Technical data

Size mm 210 x 280 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery Aineistot toimitetaan aineistolinkin kautta. Ilmoitusvarauksessa kerrottu aineistontoimittaja saa linkin sähköpostiinsa.
Technical data Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi ilmoituksen ulkoreunaa. PDF:ään lisätään 5 mm leikkausvara (bleed) ja leikkuumerkit. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 164 000 / NRS 2020 Download magazine graphs (PDF)

Reader profile All 15+ % Tiede Luonto
Readers %
Tiede Luonto
Amount of readers
SexWomen515488 560
Men494675 440
Age15-24 y13711 480
25-34 y14711 480
35-44 y141219 680
45-54 y141422 960
55-64 y161524 600
65+ y284573 800
Gender + ageFemale 15-29 years1058 200
Female 30-49 years141219 680
Female 50+ years283760 680
Male 15-29 years1058 200
Male 30-49 years141016 400
Male 50+ years243150 840
Household positionLives at home with parents746 560
Lives alone252439 360
Lives with spouse384675 440
Lives with spouse and children252236 080
Single parent223 280
Other223 280
ProfessionTop Management323 280
white-collar worker, higher-level141422 960
White-collar worker141016 400
Worker11813 120
Farmer111 640
Other entrepreneur446 560
Pensioner314777 080
Student, pupil12711 480
Homewife, home dad111 640
Unemployed323 280
Other434 920
No answer223 280
EducationElementary school658 200
Secondary school7711 480
Vocational302642 640
High school141219 680
University of Applied Sciences181524 600
University243354 120
Something else223 280
Size of the household1 pers272845 920
2 pers384268 880
3 pers141321 320
4 pers131219 680
5+ pers858 200
Household income (gross)Below 20 000 € /y131219 680
20 000 - 35 000 € /y222236 080
35 001 - 50 000 € /y202134 440
50 001 - 85 000 € /y212236 080
85 001 - 100 000 € /y558 200
Over 100 000 € /y669 840
Don't want to tell669 840
Can't say / No answer858 200
Decision-maker in grocery purchasesYes9493152 520
Don't know6711 480
Can not say000
HousingApartment343557 400
Row house or semi-detached house171727 880
Detached house444370 520
Farm334 920
Something else111 640
Can not say000
Ownership of housingOwner-occupied residence7380131 200
Rented residence231727 880
Right of residence apartment223 280
Something else111 640
Can not say111 640
Cottage or holiday home in regular useYes414777 080
No585285 280
Can not say111 640
Number of cars in householdOne car475386 920
Two cars292845 920
Three or more cars9711 480
No car141118 040
Advertising ban at the door / mailboxYes232236 080
No7678127 920
Can not say111 640
lifecycleIn paid job, entrepreneur, freelancer, farmer514268 880
Temporarily absent (= time off from work, care or study, maternity leave)223 280
Retired314777 080
Unemployed / laid off323 280
Schoolboy or student12711 480
Housewife or father111 640
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes252032 800
No252032 800
Can't say / No answer516098 400
Health services used in the householdPublic health services8587142 680
Employer - funded health care services483963 960
Private, self-funded healthcare services394675 440
Private health insurance services212032 800
No health care100
Can not say111 640
Type of municipality (7 class)Greater Helsinki192439 360
Turku or Tampere8813 120
Oulu446 560
70 000 - 150 000 inhabitants town131118 040
Urban municipality262541 000
Conurbation161422 960
Countryside131422 960
Pets in householdCat161422 960
Dog262134 440
Some other pet546 560
No pets6168111 520
Family with kidsYes342947 560
No6671116 440
Use of glasses or contact lensesYes6877126 280
No322337 720
How often different content is read
The frequency of reading: Print magazinesDaily142236 080
5-6 days a week569 840
1-4 days a week303963 960
Monthly261931 160
Rarely191016 400
Never423 280
Can not say000
The frequency of reading: Magazine content in digital formatDaily191524 600
5-6 days a week669 840
1-4 days a week192337 720
Monthly161626 240
Rarely262642 640
Never131422 960
Can not say111 640
The frequency of reading: Print newspapers or afternoon papersDaily344472 160
5-6 days a week669 840
1-4 days a week252541 000
Monthly141118 040
Rarely171219 680
Never423 280
Can not say011 640
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily514980 360
5-6 days a week11914 760
1-4 days a week181727 880
Monthly758 200
Rarely91321 320
Never5711 480
Can not say011 640
The frequency of reading: Free and free delivery newspapersDaily7813 120
5-6 days a week569 840
1-4 days a week404777 080
Monthly191626 240
Rarely211626 240
Never769 840
Can not say211 640
The frequency of watching: Free online TV servicesDaily192032 800
5-6 days a week10914 760
1-4 days a week303252 480
Monthly191626 240
Rarely151321 320
Never5711 480
Can not say123 280
The frequency of watching: Pay TV and streaming servicesDaily171219 680
5-6 days a week10711 480
1-4 days a week191727 880
Monthly9914 760
Rarely111118 040
Never344167 240
Can not say123 280
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily486098 400
5-6 days a week10914 760
1-4 days a week191422 960
Monthly10813 120
Rarely969 840
Never323 280
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily404777 080
5-6 days a week121219 680
1-4 days a week222032 800
Monthly9711 480
Rarely969 840
Never7813 120
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily242947 560
5-6 days a week7813 120
1-4 days a week181829 520
Monthly111016 400
Rarely252032 800
Never141118 040
Can not say234 920
The frequency of listening: Programs of commercial radio channelsDaily201727 880
5-6 days a week111016 400
1-4 days a week232134 440
Monthly131321 320
Rarely182337 720
Never141524 600
Can not say111 640
The frequency of listening: PodcastsDaily323 280
5-6 days a week211 640
1-4 days a week869 840
Monthly121016 400
Rarely262541 000
Never455183 640
Can not say469 840
User frequency and following: Social mediaDaily565082 000
5-6 days a week6813 120
1-4 days a week8711 480
Monthly434 920
Rarely669 840
Never202439 360
Can not say111 640
User frequency and following: Bloggers, YouTubers, or social media influencersDaily11914 760
5-6 days a week523 280
1-4 days a week10813 120
Monthly8813 120
Rarely242439 360
Never404878 720
Can not say123 280
User frequency: Instant messaging Daily645488 560
5-6 days a week101321 320
1-4 days a week101219 680
Monthly446 560
Rarely323 280
Never91219 680
Can not say123 280
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5970114 800
No402947 560
Can not say111 640
I tend to buy tabloidsYes91422 960
No8985139 400
Can not say111 640
A paid Finnish magazine is subscribed to my household (print or digital)Yes4962101 680
No493760 680
Can not say211 640
I tend to buy single copy magazinesYes182134 440
No8077126 280
Can not say223 280

Tiede Luonto magazine's reader profile / Source NRS 2020

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.