Tiede Luonto
Tiede Luonto, which has become the most popular nature magazine, provides information and experiences about nature and the environment with an immersive touch. Visually impressive Tiede Luonto combines information based on reliable research and entertaining content in a way that interests the reader. A wide range of nature-related topics, from animal behaviour to climate change and stunning nature sites. The topics of the magazine are international, but the perspective is touching for every Finn. The readers of Tiede Luonto are quality-conscious nature lovers. The time spent with one magazine is higher than in other scientific journals, and one issue is also read several times.
Magazine's website: tiede.fi/tiedeluonto
Advertisement sales
Advertisement sales | Sanoma Media Finland Oy |
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Phone | 010 808 085 |
yrityspalvelu@sanoma.fi | |
Contact person |
Sirkka Pulkkinen mediapalvelu@sanoma.com |
Contact info
Publisher | Tieteen tiedotus ry |
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Sanoma Media Finland Oy | |
Visiting address |
Töölönlahdenkatu2 00100 Helsinki |
Postal address |
PL 20 00089 Sanoma |
Phone | 09 1201 |
Tuottaja | Arja Kivipelto |
Päätoimittaja | Jukka Ruukki |
Circulation or copies
Issues per year | 8 |
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Readership
Readership | 144 000 |
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Total reach | 0 |
How many times read | 2.2 |
Minutes of reading | 49 min |
Sources | NRS 2021 |
Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.
Timetable
Issue | Publishing date | Reservation | Material | Research number | Additional info |
1 | 12.01.2022 | 15.12.2021 | 17.12.2021 | Thema: White as a weasel. Buzzing on and under the snow. Animals wear winter coats. | |
2 | 09.03.2022 | 15.02.2022 | 17.02.2022 | Thema: Common goldeneye brings spring. Animal tournament. Mystical sea turtles. | |
3 | 20.04.2022 | 28.03.2022 | 30.03.2022 | Thema: The beaver's nest requires the skills of a lumberjack and an architect. Now let's grow mushrooms. Robin has the most beautiful chirp of spring. | |
4 | 01.06.2022 | 09.05.2022 | 11.05.2022 | Thema: The flowering of summer is in the forest and in the fields. A beetle can be like a piece of jewelry. | |
5 | 27.07.2022 | 05.07.2022 | 07.07.2022 | Thema: The depths and shores of the summer lake are teeming. Look up at the sky – this is how you learn to spot different clouds. Åland is a nature traveler's paradise. | |
6 | 07.09.2022 | 16.08.2022 | 18.08.2022 | Thema: The flock is the best. The mysterious life of a lemming. 13 myths about a deer fly. | |
7 | 26.10.2022 | 04.10.2022 | 06.10.2022 | Thema: Eagle owl – a silent predator of forests. The wolves in the wilderness. Finland's most spectacular caves. | |
8 | 30.11.2022 | 08.11.2022 | 10.11.2022 | Thema: Wild boar is a descendant of the Ice Age. In human care. There's always someone spawning. |
Advertisement rates

2/1
Position: Not specified
Size including margin: 420 x 280 mm
4-colour price 6009 €

2/1
Position: First spread
Size including margin: 420 x 280 mm
4-colour price 6911 €

2/1
Position: 2. Spread
Size including margin: 420 x 280 mm
4-colour price 6634 €

1/1
Position: Not specified
Size including margin: 210 x 280 mm
4-colour price 3004 €

1/1
Position: 2. Cover
Size including margin: 210 x 280 mm
4-colour price 3335 €

1/1
Position: 3. Cover
Size including margin: 210 x 280 mm
4-colour price 3335 €

1/1
Position: Back cover
Size including margin: 210 x 255 mm
4-colour price 3458 €

1/2
Position: Not specified
Size including margin: 102 x 280 mm
4-colour price 2174 €

1/2
Position: Not specified
Size including margin: 210 x 137 mm
4-colour price 2174 €

1/3
Position: Not specified
Size including margin: 70 x 280 mm
4-colour price 1863 €

1/3
Position: Not specified
Size including margin: 210 x 92 mm
4-colour price 1863 €

1/4
Position: Not specified
Size including margin: 50 x 280 mm
4-colour price 1571 €

1/4
Position: Not specified
Size including margin: 210 x 69 mm
4-colour price 1571 €

1/4
Position: Not specified
Size including margin: 102 x 137 mm
4-colour price 1571 €
Prices doesn't include tax.
Technical data
Size mm | 210 x 280 mm |
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Bleed mm | 5 mm |
Printing process | Offset |
Binding | Saddle-stitching |
Printing house
Printer | Kroonpress AS , Viro |
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Technical info / material
Ad material delivery | Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä. |
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Technical data | Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet. |
Readers: 144 000 / NRS 2021 Download magazine graphs (PDF)
Reader profile | All 15+ % | Tiede Luonto Readers % |
Tiede Luonto Amount of readers |
|
Sex | Women | 51 | 54 | 77 760 |
Men | 49 | 46 | 66 240 | |
Age | 15-24 y | 13 | 8 | 11 520 |
25-34 y | 14 | 9 | 12 960 | |
35-44 y | 14 | 12 | 17 280 | |
45-54 y | 14 | 13 | 18 720 | |
55-64 y | 16 | 17 | 24 480 | |
65+ y | 29 | 41 | 59 040 | |
Gender + age | Female 15-29 years | 10 | 6 | 8 640 |
Female 30-49 years | 14 | 12 | 17 280 | |
Female 50+ years | 28 | 36 | 51 840 | |
Male 15-29 years | 10 | 6 | 8 640 | |
Male 30-49 years | 14 | 9 | 12 960 | |
Male 50+ years | 24 | 30 | 43 200 | |
Household position | Lives at home with parents | 7 | 6 | 8 640 |
Lives alone | 27 | 26 | 37 440 | |
Lives with spouse | 37 | 41 | 59 040 | |
Lives with spouse and children | 23 | 23 | 33 120 | |
Single parent | 2 | 2 | 2 880 | |
Other | 3 | 2 | 2 880 | |
Profession | Top Management | 4 | 3 | 4 320 |
white-collar worker, higher-level | 15 | 14 | 20 160 | |
White-collar worker | 13 | 12 | 17 280 | |
Worker | 10 | 7 | 10 080 | |
Farmer | 1 | 1 | 1 440 | |
Other entrepreneur | 3 | 3 | 4 320 | |
Pensioner | 31 | 44 | 63 360 | |
Student, pupil | 12 | 9 | 12 960 | |
Homewife, home dad | 1 | 0 | 0 | |
Unemployed | 3 | 2 | 2 880 | |
Other | 4 | 4 | 5 760 | |
No answer | 3 | 2 | 2 880 | |
Education | Elementary school | 6 | 4 | 5 760 |
Secondary school | 7 | 6 | 8 640 | |
Vocational | 29 | 29 | 41 760 | |
High school | 13 | 13 | 18 720 | |
University of Applied Sciences | 18 | 15 | 21 600 | |
University | 25 | 32 | 46 080 | |
Something else | 2 | 2 | 2 880 | |
Size of the household | 1 pers | 28 | 30 | 43 200 |
2 pers | 39 | 40 | 57 600 | |
3 pers | 14 | 11 | 15 840 | |
4 pers | 12 | 12 | 17 280 | |
5+ pers | 7 | 6 | 8 640 | |
Household income (gross) | Below 20 000 € /y | 13 | 11 | 15 840 |
20 000 - 35 000 € /y | 21 | 25 | 36 000 | |
35 001 - 50 000 € /y | 20 | 21 | 30 240 | |
50 001 - 85 000 € /y | 21 | 22 | 31 680 | |
85 001 - 100 000 € /y | 6 | 4 | 5 760 | |
Over 100 000 € /y | 6 | 6 | 8 640 | |
Don't want to tell | 6 | 5 | 7 200 | |
Can't say / No answer | 7 | 5 | 7 200 | |
Decision-maker in grocery purchases | Yes | 94 | 92 | 132 480 |
Don't know | 6 | 7 | 10 080 | |
Can not say | 1 | 0 | 0 | |
Housing | Apartment | 34 | 33 | 47 520 |
Row house or semi-detached house | 17 | 18 | 25 920 | |
Detached house | 44 | 44 | 63 360 | |
Farm | 4 | 4 | 5 760 | |
Something else | 1 | 1 | 1 440 | |
Can not say | 0 | 0 | 0 | |
Ownership of housing | Owner-occupied residence | 74 | 78 | 112 320 |
Rented residence | 22 | 17 | 24 480 | |
Right of residence apartment | 2 | 3 | 4 320 | |
Something else | 1 | 1 | 1 440 | |
Can not say | 1 | 1 | 1 440 | |
Cottage or holiday home in regular use | Yes | 41 | 47 | 67 680 |
No | 58 | 51 | 73 440 | |
Can not say | 1 | 2 | 2 880 | |
Number of cars in household | One car | 46 | 49 | 70 560 |
Two cars | 30 | 29 | 41 760 | |
Three or more cars | 10 | 10 | 14 400 | |
No car | 14 | 12 | 17 280 | |
Advertising ban at the door / mailbox | Yes | 24 | 19 | 27 360 |
No | 76 | 81 | 116 640 | |
Can not say | 1 | 1 | 1 440 | |
lifecycle | In paid job, entrepreneur, freelancer, farmer | 50 | 42 | 60 480 |
Temporarily absent (= time off from work, care or study, maternity leave) | 1 | 1 | 1 440 | |
Retired | 31 | 44 | 63 360 | |
Unemployed / laid off | 3 | 2 | 2 880 | |
Schoolboy or student | 12 | 9 | 12 960 | |
Housewife or father | 1 | 0 | 0 | |
In the military or performing civilian service | 0 | 0 | 0 | |
Other | 1 | 1 | 1 440 | |
Don't want to say | 0 | 0 | 0 | |
Can not say | 0 | 0 | 0 | |
Participation in workplace procurement decisions | Yes | 23 | 19 | 27 360 |
No | 25 | 22 | 31 680 | |
Can't say / No answer | 51 | 59 | 84 960 | |
Health services used in the household | Public health services | 85 | 87 | 125 280 |
Employer - funded health care services | 49 | 46 | 66 240 | |
Private, self-funded healthcare services | 38 | 44 | 63 360 | |
Private health insurance services | 21 | 20 | 28 800 | |
No health care | 1 | 0 | 0 | |
Can not say | 1 | 0 | 0 | |
Type of municipality (7 class) | Greater Helsinki | 19 | 22 | 31 680 |
Turku or Tampere | 8 | 6 | 8 640 | |
Oulu | 4 | 4 | 5 760 | |
70 000 - 150 000 inhabitants town | 13 | 9 | 12 960 | |
Urban municipality | 27 | 28 | 40 320 | |
Conurbation | 16 | 16 | 23 040 | |
Countryside | 13 | 15 | 21 600 | |
Pets in household | Cat | 17 | 15 | 21 600 |
Dog | 26 | 23 | 33 120 | |
Some other pet | 5 | 5 | 7 200 | |
No pets | 60 | 65 | 93 600 | |
Family with kids | Yes | 31 | 28 | 40 320 |
No | 69 | 72 | 103 680 | |
Use of glasses or contact lenses | Yes | 68 | 76 | 109 440 |
No | 32 | 24 | 34 560 | |
How often different content is read | ||||
The frequency of reading: Print magazines | Daily | 15 | 24 | 34 560 |
5-6 days a week | 4 | 7 | 10 080 | |
1-4 days a week | 28 | 40 | 57 600 | |
Monthly | 25 | 20 | 28 800 | |
Rarely | 21 | 8 | 11 520 | |
Never | 5 | 2 | 2 880 | |
Can not say | 0 | 0 | 0 | |
The frequency of reading: Magazine content in digital format | Daily | 20 | 19 | 27 360 |
5-6 days a week | 5 | 6 | 8 640 | |
1-4 days a week | 19 | 23 | 33 120 | |
Monthly | 16 | 17 | 24 480 | |
Rarely | 25 | 24 | 34 560 | |
Never | 13 | 10 | 14 400 | |
Can not say | 1 | 1 | 1 440 | |
The frequency of reading: Print newspapers or afternoon papers | Daily | 34 | 46 | 66 240 |
5-6 days a week | 5 | 6 | 8 640 | |
1-4 days a week | 23 | 22 | 31 680 | |
Monthly | 14 | 12 | 17 280 | |
Rarely | 19 | 11 | 15 840 | |
Never | 5 | 3 | 4 320 | |
Can not say | 0 | 0 | 0 | |
The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 53 | 48 | 69 120 |
5-6 days a week | 10 | 10 | 14 400 | |
1-4 days a week | 17 | 22 | 31 680 | |
Monthly | 6 | 4 | 5 760 | |
Rarely | 9 | 11 | 15 840 | |
Never | 5 | 6 | 8 640 | |
Can not say | 0 | 0 | 0 | |
The frequency of reading: Free and free delivery newspapers | Daily | 6 | 7 | 10 080 |
5-6 days a week | 5 | 7 | 10 080 | |
1-4 days a week | 42 | 50 | 72 000 | |
Monthly | 18 | 15 | 21 600 | |
Rarely | 20 | 15 | 21 600 | |
Never | 8 | 5 | 7 200 | |
Can not say | 1 | 1 | 1 440 | |
The frequency of watching: Free online TV services | Daily | 17 | 19 | 27 360 |
5-6 days a week | 10 | 11 | 15 840 | |
1-4 days a week | 31 | 30 | 43 200 | |
Monthly | 20 | 19 | 27 360 | |
Rarely | 15 | 12 | 17 280 | |
Never | 6 | 7 | 10 080 | |
Can not say | 1 | 2 | 2 880 | |
The frequency of watching: Pay TV and streaming services | Daily | 15 | 12 | 17 280 |
5-6 days a week | 10 | 7 | 10 080 | |
1-4 days a week | 19 | 16 | 23 040 | |
Monthly | 9 | 10 | 14 400 | |
Rarely | 11 | 12 | 17 280 | |
Never | 35 | 41 | 59 040 | |
Can not say | 1 | 2 | 2 880 | |
The frequency of watching: Programs of YLE (national proadcaster) TV channels | Daily | 48 | 57 | 82 080 |
5-6 days a week | 10 | 11 | 15 840 | |
1-4 days a week | 19 | 16 | 23 040 | |
Monthly | 11 | 7 | 10 080 | |
Rarely | 10 | 7 | 10 080 | |
Never | 3 | 2 | 2 880 | |
Can not say | 0 | 0 | 0 | |
The frequency of watching: Programs of commercial TV channels | Daily | 38 | 42 | 60 480 |
5-6 days a week | 13 | 15 | 21 600 | |
1-4 days a week | 23 | 21 | 30 240 | |
Monthly | 9 | 7 | 10 080 | |
Rarely | 10 | 8 | 11 520 | |
Never | 7 | 6 | 8 640 | |
Can not say | 0 | 0 | 0 | |
The frequency of listening: Programs of YLE (national proadcaster) radio-channels | Daily | 24 | 30 | 43 200 |
5-6 days a week | 7 | 10 | 14 400 | |
1-4 days a week | 17 | 18 | 25 920 | |
Monthly | 11 | 12 | 17 280 | |
Rarely | 26 | 21 | 30 240 | |
Never | 14 | 8 | 11 520 | |
Can not say | 1 | 2 | 2 880 | |
The frequency of listening: Programs of commercial radio channels | Daily | 18 | 15 | 21 600 |
5-6 days a week | 10 | 11 | 15 840 | |
1-4 days a week | 23 | 21 | 30 240 | |
Monthly | 13 | 13 | 18 720 | |
Rarely | 20 | 21 | 30 240 | |
Never | 16 | 17 | 24 480 | |
Can not say | 1 | 1 | 1 440 | |
The frequency of listening: Podcasts | Daily | 3 | 2 | 2 880 |
5-6 days a week | 2 | 2 | 2 880 | |
1-4 days a week | 9 | 7 | 10 080 | |
Monthly | 12 | 11 | 15 840 | |
Rarely | 26 | 27 | 38 880 | |
Never | 44 | 46 | 66 240 | |
Can not say | 4 | 6 | 8 640 | |
User frequency and following: Social media | Daily | 56 | 48 | 69 120 |
5-6 days a week | 6 | 6 | 8 640 | |
1-4 days a week | 9 | 11 | 15 840 | |
Monthly | 3 | 4 | 5 760 | |
Rarely | 5 | 6 | 8 640 | |
Never | 19 | 24 | 34 560 | |
Can not say | 0 | 0 | 0 | |
User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 11 | 7 | 10 080 |
5-6 days a week | 5 | 4 | 5 760 | |
1-4 days a week | 11 | 10 | 14 400 | |
Monthly | 8 | 7 | 10 080 | |
Rarely | 24 | 24 | 34 560 | |
Never | 40 | 47 | 67 680 | |
Can not say | 1 | 2 | 2 880 | |
User frequency: Instant messaging | Daily | 64 | 55 | 79 200 |
5-6 days a week | 10 | 11 | 15 840 | |
1-4 days a week | 10 | 10 | 14 400 | |
Monthly | 4 | 6 | 8 640 | |
Rarely | 3 | 3 | 4 320 | |
Never | 9 | 14 | 20 160 | |
Can not say | 1 | 0 | 0 | |
A paid Finnish newspaper is subscribed to my household (print or digital) | Yes | 59 | 70 | 100 800 |
No | 40 | 29 | 41 760 | |
Can not say | 1 | 1 | 1 440 | |
I tend to buy tabloids | Yes | 9 | 14 | 20 160 |
No | 89 | 85 | 122 400 | |
Can not say | 1 | 2 | 2 880 | |
A paid Finnish magazine is subscribed to my household (print or digital) | Yes | 50 | 59 | 84 960 |
No | 49 | 39 | 56 160 | |
Can not say | 2 | 1 | 1 440 | |
I tend to buy single copy magazines | Yes | 18 | 22 | 31 680 |
No | 80 | 76 | 109 440 | |
Can not say | 2 | 2 | 2 880 |
Tiede Luonto magazine's reader profile / Source NRS 2021