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Tiede Luonto

Tiede Luonto, which has become the most popular nature magazine, provides information and experiences about nature and the environment with an immersive touch. Visually impressive Tiede Luonto combines information based on reliable research and entertaining content in a way that interests the reader. A wide range of nature-related topics, from animal behaviour to climate change and stunning nature sites. The topics of the magazine are international, but the perspective is touching for every Finn. The readers of Tiede Luonto are quality-conscious nature lovers. The time spent with one magazine is higher than in other scientific journals, and one issue is also read several times.

Magazine's website: tiede.fi/tiedeluonto

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 010 808 085
Email yrityspalvelu@sanoma.fi
Contact person Sirkka Pulkkinen
mediapalvelu@sanoma.com

Contact info

Publisher Tieteen tiedotus ry
Sanoma Media Finland Oy
Visiting address Töölönlahdenkatu2
00100 Helsinki
Postal address PL 20
00089 Sanoma
Phone 09 1201
Tuottaja Arja Kivipelto
Päätoimittaja Jukka Ruukki

Circulation or copies

Issues per year 8

Readership

Readership 144 000
Total reach 0
How many times read 2.2
Minutes of reading 49 min
Sources NRS 2021

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 12.01.2022 15.12.2021 17.12.2021 Thema: White as a weasel. Buzzing on and under the snow. Animals wear winter coats.
2 09.03.2022 15.02.2022 17.02.2022 Thema: Common goldeneye brings spring. Animal tournament. Mystical sea turtles.
3 20.04.2022 28.03.2022 30.03.2022 Thema: The beaver's nest requires the skills of a lumberjack and an architect. Now let's grow mushrooms. Robin has the most beautiful chirp of spring.
4 01.06.2022 09.05.2022 11.05.2022 Thema: The flowering of summer is in the forest and in the fields. A beetle can be like a piece of jewelry.
5 27.07.2022 05.07.2022 07.07.2022 Thema: The depths and shores of the summer lake are teeming. Look up at the sky – this is how you learn to spot different clouds. Åland is a nature traveler's paradise.
6 07.09.2022 16.08.2022 18.08.2022 Thema: The flock is the best. The mysterious life of a lemming. 13 myths about a deer fly.
7 26.10.2022 04.10.2022 06.10.2022 Thema: Eagle owl – a silent predator of forests. The wolves in the wilderness. Finland's most spectacular caves.
8 30.11.2022 08.11.2022 10.11.2022 Thema: Wild boar is a descendant of the Ice Age. In human care. There's always someone spawning.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 280 mm

4-colour price 6009 €

2/1

Position: First spread

Size including margin: 420 x 280 mm

4-colour price 6911 €

2/1

Position: 2. Spread

Size including margin: 420 x 280 mm

4-colour price 6634 €

1/1

Position: Not specified

Size including margin: 210 x 280 mm

4-colour price 3004 €

1/1

Position: 2. Cover

Size including margin: 210 x 280 mm

4-colour price 3335 €

1/1

Position: 3. Cover

Size including margin: 210 x 280 mm

4-colour price 3335 €

1/1

Position: Back cover

Size including margin: 210 x 255 mm

4-colour price 3458 €

1/2

Position: Not specified

Size including margin: 102 x 280 mm

4-colour price 2174 €

1/2

Position: Not specified

Size including margin: 210 x 137 mm

4-colour price 2174 €

1/3

Position: Not specified

Size including margin: 70 x 280 mm

4-colour price 1863 €

1/3

Position: Not specified

Size including margin: 210 x 92 mm

4-colour price 1863 €

1/4

Position: Not specified

Size including margin: 50 x 280 mm

4-colour price 1571 €

1/4

Position: Not specified

Size including margin: 210 x 69 mm

4-colour price 1571 €

1/4

Position: Not specified

Size including margin: 102 x 137 mm

4-colour price 1571 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm 210 x 280 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
Technical data Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 144 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Tiede Luonto
Readers %
Tiede Luonto
Amount of readers
SexWomen515477 760
Men494666 240
Age15-24 y13811 520
25-34 y14912 960
35-44 y141217 280
45-54 y141318 720
55-64 y161724 480
65+ y294159 040
Gender + ageFemale 15-29 years1068 640
Female 30-49 years141217 280
Female 50+ years283651 840
Male 15-29 years1068 640
Male 30-49 years14912 960
Male 50+ years243043 200
Household positionLives at home with parents768 640
Lives alone272637 440
Lives with spouse374159 040
Lives with spouse and children232333 120
Single parent222 880
Other322 880
ProfessionTop Management434 320
white-collar worker, higher-level151420 160
White-collar worker131217 280
Worker10710 080
Farmer111 440
Other entrepreneur334 320
Pensioner314463 360
Student, pupil12912 960
Homewife, home dad100
Unemployed322 880
Other445 760
No answer322 880
EducationElementary school645 760
Secondary school768 640
Vocational292941 760
High school131318 720
University of Applied Sciences181521 600
University253246 080
Something else222 880
Size of the household1 pers283043 200
2 pers394057 600
3 pers141115 840
4 pers121217 280
5+ pers768 640
Household income (gross)Below 20 000 € /y131115 840
20 000 - 35 000 € /y212536 000
35 001 - 50 000 € /y202130 240
50 001 - 85 000 € /y212231 680
85 001 - 100 000 € /y645 760
Over 100 000 € /y668 640
Don't want to tell657 200
Can't say / No answer757 200
Decision-maker in grocery purchasesYes9492132 480
Don't know6710 080
Can not say100
HousingApartment343347 520
Row house or semi-detached house171825 920
Detached house444463 360
Farm445 760
Something else111 440
Can not say000
Ownership of housingOwner-occupied residence7478112 320
Rented residence221724 480
Right of residence apartment234 320
Something else111 440
Can not say111 440
Cottage or holiday home in regular useYes414767 680
No585173 440
Can not say122 880
Number of cars in householdOne car464970 560
Two cars302941 760
Three or more cars101014 400
No car141217 280
Advertising ban at the door / mailboxYes241927 360
No7681116 640
Can not say111 440
lifecycleIn paid job, entrepreneur, freelancer, farmer504260 480
Temporarily absent (= time off from work, care or study, maternity leave)111 440
Retired314463 360
Unemployed / laid off322 880
Schoolboy or student12912 960
Housewife or father100
In the military or performing civilian service000
Other111 440
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes231927 360
No252231 680
Can't say / No answer515984 960
Health services used in the householdPublic health services8587125 280
Employer - funded health care services494666 240
Private, self-funded healthcare services384463 360
Private health insurance services212028 800
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki192231 680
Turku or Tampere868 640
Oulu445 760
70 000 - 150 000 inhabitants town13912 960
Urban municipality272840 320
Conurbation161623 040
Countryside131521 600
Pets in householdCat171521 600
Dog262333 120
Some other pet557 200
No pets606593 600
Family with kidsYes312840 320
No6972103 680
Use of glasses or contact lensesYes6876109 440
No322434 560
How often different content is read
The frequency of reading: Print magazinesDaily152434 560
5-6 days a week4710 080
1-4 days a week284057 600
Monthly252028 800
Rarely21811 520
Never522 880
Can not say000
The frequency of reading: Magazine content in digital formatDaily201927 360
5-6 days a week568 640
1-4 days a week192333 120
Monthly161724 480
Rarely252434 560
Never131014 400
Can not say111 440
The frequency of reading: Print newspapers or afternoon papersDaily344666 240
5-6 days a week568 640
1-4 days a week232231 680
Monthly141217 280
Rarely191115 840
Never534 320
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily534869 120
5-6 days a week101014 400
1-4 days a week172231 680
Monthly645 760
Rarely91115 840
Never568 640
Can not say000
The frequency of reading: Free and free delivery newspapersDaily6710 080
5-6 days a week5710 080
1-4 days a week425072 000
Monthly181521 600
Rarely201521 600
Never857 200
Can not say111 440
The frequency of watching: Free online TV servicesDaily171927 360
5-6 days a week101115 840
1-4 days a week313043 200
Monthly201927 360
Rarely151217 280
Never6710 080
Can not say122 880
The frequency of watching: Pay TV and streaming servicesDaily151217 280
5-6 days a week10710 080
1-4 days a week191623 040
Monthly91014 400
Rarely111217 280
Never354159 040
Can not say122 880
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily485782 080
5-6 days a week101115 840
1-4 days a week191623 040
Monthly11710 080
Rarely10710 080
Never322 880
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily384260 480
5-6 days a week131521 600
1-4 days a week232130 240
Monthly9710 080
Rarely10811 520
Never768 640
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily243043 200
5-6 days a week71014 400
1-4 days a week171825 920
Monthly111217 280
Rarely262130 240
Never14811 520
Can not say122 880
The frequency of listening: Programs of commercial radio channelsDaily181521 600
5-6 days a week101115 840
1-4 days a week232130 240
Monthly131318 720
Rarely202130 240
Never161724 480
Can not say111 440
The frequency of listening: PodcastsDaily322 880
5-6 days a week222 880
1-4 days a week9710 080
Monthly121115 840
Rarely262738 880
Never444666 240
Can not say468 640
User frequency and following: Social mediaDaily564869 120
5-6 days a week668 640
1-4 days a week91115 840
Monthly345 760
Rarely568 640
Never192434 560
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily11710 080
5-6 days a week545 760
1-4 days a week111014 400
Monthly8710 080
Rarely242434 560
Never404767 680
Can not say122 880
User frequency: Instant messaging Daily645579 200
5-6 days a week101115 840
1-4 days a week101014 400
Monthly468 640
Rarely334 320
Never91420 160
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5970100 800
No402941 760
Can not say111 440
I tend to buy tabloidsYes91420 160
No8985122 400
Can not say122 880
A paid Finnish magazine is subscribed to my household (print or digital)Yes505984 960
No493956 160
Can not say211 440
I tend to buy single copy magazinesYes182231 680
No8076109 440
Can not say222 880

Tiede Luonto magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.