Finnish Magazine Rate Cards

Tiede Luonto

Tiede Luonto, which has become the most popular nature magazine, provides information and experiences about nature and the environment with an immersive touch. Visually impressive Tiede Luonto combines information based on reliable research and entertaining content in a way that interests the reader. A wide range of nature-related topics, from animal behaviour to climate change and stunning nature sites. The topics of the magazine are international, but the perspective is touching for every Finn. The readers of Tiede Luonto are quality-conscious nature lovers. The time spent with one magazine is higher than in other scientific journals, and one issue is also read several times.

Magazine's website: tiede.fi/tiedeluonto

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Sanoma Media Finland Oy
Phone	010 808 085
Email	etunimi.sukunimi@sanoma.com
Contact person	Sirkka Pulkkinen mediapalvelu@sanoma.com

Contact info

Publisher	Sanoma Media Finland Oy
Visiting address	Porkkalankatu 20 A 00180 Helsinki
Postal address	PL 100 00040 Sanoma
Phone	09 1201
Tuottaja	Arja Kivipelto
Päätoimittaja	Jukka Ruukki

Circulation or copies

Issues per year	8

Readership

Readership	164 000
Total reach	0
How many times read	2,2
Minutes of reading	43 min
Sources	KMT 2020

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	07.01.2021	11.12.2020	15.12.2020		Thema: Pearl owl – sultan of the spruce forest
2	11.03.2021	16.02.2021	18.02.2021		Thema: Spring's starting point – the singing swans return.
3	22.04.2021	29.03.2021	31.03.2021		Thema: Animal children and family life in the forest
4	03.06.2021	11.05.2021	14.05.2021		Thema: Butterflies need flowers and flowers need butterflies.
5	29.07.2021	07.07.2021	09.07.2021		Thema: Capricorn came to town.
6	09.09.2021	18.08.2021	20.08.2021		Thema: That's a handsome peek. How does a pigeon find its way?
7	28.10.2021	06.10.2021	08.10.2021		Thema: Wolverine – mysterious predator
8	16.12.2021	24.11.2021	26.11.2021		Thema: The soaring growth of spruce from seed to large wood.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 280 mm

4-colour price 5800 €

2/1

Position: First spread

Size including margin: 420 x 280 mm

4-colour price 6671 €

2/1

Position: 2. Spread

Size including margin: 420 x 280 mm

4-colour price 6403 €

1/1

Position: Not specified

Size including margin: 210 x 280 mm

4-colour price 2900 €

1/1

Position: 2. Cover

Size including margin: 210 x 280 mm

4-colour price 3219 €

1/1

Position: 3. Cover

Size including margin: 210 x 280 mm

4-colour price 3219 €

1/1

Position: Back cover

Size including margin: 210 x 255 mm

4-colour price 3338 €

1/2

Position: Not specified

Size including margin: 102 x 280 mm

4-colour price 2098 €

1/2

Position: Not specified

Size including margin: 210 x 137 mm

4-colour price 2098 €

1/3

Position: Not specified

Size including margin: 70 x 280 mm

4-colour price 1798 €

1/3

Position: Not specified

Size including margin: 210 x 92 mm

4-colour price 1798 €

1/4

Position: Not specified

Size including margin: 50 x 280 mm

4-colour price 1516 €

1/4

Position: Not specified

Size including margin: 210 x 69 mm

4-colour price 1516 €

1/4

Position: Not specified

Size including margin: 102 x 137 mm

4-colour price 1516 €

Info about inserts

Technical data

Size mm	210 x 280 mm
Bleed mm	5 mm
Printing process	Offset
Binding	Saddle-stitching

Printing house

Printer	Kroonpress AS , Viro

Technical info / material

Ad material delivery	Aineistot toimitetaan aineistolinkin kautta. Ilmoitusvarauksessa kerrottu aineistontoimittaja saa linkin sähköpostiinsa.
Technical data	Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi ilmoituksen ulkoreunaa. PDF:ään lisätään 5 mm leikkausvara (bleed) ja leikkuumerkit. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 164 000 / NRS 2020 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Tiede Luonto Readers %	Tiede Luonto Amount of readers
Sex	Women	51	54	88 560
Sex	Men	49	46	75 440

Age	15-24 y	13	7	11 480
	25-34 y	14	7	11 480
	35-44 y	14	12	19 680
	45-54 y	14	14	22 960
	55-64 y	16	15	24 600
	65+ y	28	45	73 800

Gender + age	Female 15-29 years	10	5	8 200
	Female 30-49 years	14	12	19 680
	Female 50+ years	28	37	60 680
	Male 15-29 years	10	5	8 200
	Male 30-49 years	14	10	16 400
	Male 50+ years	24	31	50 840

Household position	Lives at home with parents	7	4	6 560
	Lives alone	25	24	39 360
	Lives with spouse	38	46	75 440
	Lives with spouse and children	25	22	36 080
	Single parent	2	2	3 280
	Other	2	2	3 280

Profession	Top Management	3	2	3 280
	white-collar worker, higher-level	14	14	22 960
	White-collar worker	14	10	16 400
	Worker	11	8	13 120
	Farmer	1	1	1 640
	Other entrepreneur	4	4	6 560
	Pensioner	31	47	77 080
	Student, pupil	12	7	11 480
	Homewife, home dad	1	1	1 640
	Unemployed	3	2	3 280
	Other	4	3	4 920
	No answer	2	2	3 280

Education	Elementary school	6	5	8 200
	Secondary school	7	7	11 480
	Vocational	30	26	42 640
	High school	14	12	19 680
	University of Applied Sciences	18	15	24 600
	University	24	33	54 120
	Something else	2	2	3 280

Size of the household	1 pers	27	28	45 920
	2 pers	38	42	68 880
	3 pers	14	13	21 320
	4 pers	13	12	19 680
	5+ pers	8	5	8 200

Household income (gross)	Below 20 000 € /y	13	12	19 680
	20 000 - 35 000 € /y	22	22	36 080
	35 001 - 50 000 € /y	20	21	34 440
	50 001 - 85 000 € /y	21	22	36 080
	85 001 - 100 000 € /y	5	5	8 200
	Over 100 000 € /y	6	6	9 840
	Don't want to tell	6	6	9 840
	Can't say / No answer	8	5	8 200

Decision-maker in grocery purchases	Yes	94	93	152 520
	Don't know	6	7	11 480
	Can not say	0	0	0

Housing	Apartment	34	35	57 400
	Row house or semi-detached house	17	17	27 880
	Detached house	44	43	70 520
	Farm	3	3	4 920
	Something else	1	1	1 640
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	73	80	131 200
	Rented residence	23	17	27 880
	Right of residence apartment	2	2	3 280
	Something else	1	1	1 640
	Can not say	1	1	1 640

Cottage or holiday home in regular use	Yes	41	47	77 080
	No	58	52	85 280
	Can not say	1	1	1 640

Number of cars in household	One car	47	53	86 920
	Two cars	29	28	45 920
	Three or more cars	9	7	11 480
	No car	14	11	18 040

Advertising ban at the door / mailbox	Yes	23	22	36 080
	No	76	78	127 920
	Can not say	1	1	1 640

lifecycle	In paid job, entrepreneur, freelancer, farmer	51	42	68 880
	Temporarily absent (= time off from work, care or study, maternity leave)	2	2	3 280
	Retired	31	47	77 080
	Unemployed / laid off	3	2	3 280
	Schoolboy or student	12	7	11 480
	Housewife or father	1	1	1 640
	In the military or performing civilian service	0	0	0
	Other	1	0	0
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	20	32 800
	No	25	20	32 800
	Can't say / No answer	51	60	98 400

Health services used in the household	Public health services	85	87	142 680
	Employer - funded health care services	48	39	63 960
	Private, self-funded healthcare services	39	46	75 440
	Private health insurance services	21	20	32 800
	No health care	1	0	0
	Can not say	1	1	1 640

Type of municipality (7 class)	Greater Helsinki	19	24	39 360
	Turku or Tampere	8	8	13 120
	Oulu	4	4	6 560
	70 000 - 150 000 inhabitants town	13	11	18 040
	Urban municipality	26	25	41 000
	Conurbation	16	14	22 960
	Countryside	13	14	22 960

Pets in household	Cat	16	14	22 960
	Dog	26	21	34 440
	Some other pet	5	4	6 560
	No pets	61	68	111 520

Family with kids	Yes	34	29	47 560
Family with kids	No	66	71	116 440

Use of glasses or contact lenses	Yes	68	77	126 280
Use of glasses or contact lenses	No	32	23	37 720
How often different content is read
The frequency of reading: Print magazines	Daily	14	22	36 080
	5-6 days a week	5	6	9 840
	1-4 days a week	30	39	63 960
	Monthly	26	19	31 160
	Rarely	19	10	16 400
	Never	4	2	3 280
	Can not say	0	0	0

The frequency of reading: Magazine content in digital format	Daily	19	15	24 600
	5-6 days a week	6	6	9 840
	1-4 days a week	19	23	37 720
	Monthly	16	16	26 240
	Rarely	26	26	42 640
	Never	13	14	22 960
	Can not say	1	1	1 640

The frequency of reading: Print newspapers or afternoon papers	Daily	34	44	72 160
	5-6 days a week	6	6	9 840
	1-4 days a week	25	25	41 000
	Monthly	14	11	18 040
	Rarely	17	12	19 680
	Never	4	2	3 280
	Can not say	0	1	1 640

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	51	49	80 360
	5-6 days a week	11	9	14 760
	1-4 days a week	18	17	27 880
	Monthly	7	5	8 200
	Rarely	9	13	21 320
	Never	5	7	11 480
	Can not say	0	1	1 640

The frequency of reading: Free and free delivery newspapers	Daily	7	8	13 120
	5-6 days a week	5	6	9 840
	1-4 days a week	40	47	77 080
	Monthly	19	16	26 240
	Rarely	21	16	26 240
	Never	7	6	9 840
	Can not say	2	1	1 640

The frequency of watching: Free online TV services	Daily	19	20	32 800
	5-6 days a week	10	9	14 760
	1-4 days a week	30	32	52 480
	Monthly	19	16	26 240
	Rarely	15	13	21 320
	Never	5	7	11 480
	Can not say	1	2	3 280

The frequency of watching: Pay TV and streaming services	Daily	17	12	19 680
	5-6 days a week	10	7	11 480
	1-4 days a week	19	17	27 880
	Monthly	9	9	14 760
	Rarely	11	11	18 040
	Never	34	41	67 240
	Can not say	1	2	3 280

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	48	60	98 400
	5-6 days a week	10	9	14 760
	1-4 days a week	19	14	22 960
	Monthly	10	8	13 120
	Rarely	9	6	9 840
	Never	3	2	3 280
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	40	47	77 080
	5-6 days a week	12	12	19 680
	1-4 days a week	22	20	32 800
	Monthly	9	7	11 480
	Rarely	9	6	9 840
	Never	7	8	13 120
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	24	29	47 560
	5-6 days a week	7	8	13 120
	1-4 days a week	18	18	29 520
	Monthly	11	10	16 400
	Rarely	25	20	32 800
	Never	14	11	18 040
	Can not say	2	3	4 920

The frequency of listening: Programs of commercial radio channels	Daily	20	17	27 880
	5-6 days a week	11	10	16 400
	1-4 days a week	23	21	34 440
	Monthly	13	13	21 320
	Rarely	18	23	37 720
	Never	14	15	24 600
	Can not say	1	1	1 640

The frequency of listening: Podcasts	Daily	3	2	3 280
	5-6 days a week	2	1	1 640
	1-4 days a week	8	6	9 840
	Monthly	12	10	16 400
	Rarely	26	25	41 000
	Never	45	51	83 640
	Can not say	4	6	9 840

User frequency and following: Social media	Daily	56	50	82 000
	5-6 days a week	6	8	13 120
	1-4 days a week	8	7	11 480
	Monthly	4	3	4 920
	Rarely	6	6	9 840
	Never	20	24	39 360
	Can not say	1	1	1 640

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	11	9	14 760
	5-6 days a week	5	2	3 280
	1-4 days a week	10	8	13 120
	Monthly	8	8	13 120
	Rarely	24	24	39 360
	Never	40	48	78 720
	Can not say	1	2	3 280

User frequency: Instant messaging	Daily	64	54	88 560
	5-6 days a week	10	13	21 320
	1-4 days a week	10	12	19 680
	Monthly	4	4	6 560
	Rarely	3	2	3 280
	Never	9	12	19 680
	Can not say	1	2	3 280

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	59	70	114 800
	No	40	29	47 560
	Can not say	1	1	1 640

I tend to buy tabloids	Yes	9	14	22 960
	No	89	85	139 400
	Can not say	1	1	1 640

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	49	62	101 680
	No	49	37	60 680
	Can not say	2	1	1 640

I tend to buy single copy magazines	Yes	18	21	34 440
	No	80	77	126 280
	Can not say	2	2	3 280

Tiede Luonto magazine's reader profile / Source NRS 2020

Attitude towards advertising in different media channels		All 15+ %	Tiede Luonto Readers %	Tiede Luonto Amount of readers
Attitude towards advertising: Newspapers	Positive	47	46	75 440
	Neutrally	41	43	70 520
	Negative	13	12	19 680

Attitude towards advertising: Magazines	Positive	47	47	77 080
	Neutrally	39	40	65 600
	Negative	13	14	22 960

Attitude towards advertising: Free and local newspapers	Positive	58	57	93 480
	Neutrally	33	34	55 760
	Negative	9	8	13 120

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	28	25	41 000
	Neutrally	41	43	70 520
	Negative	31	31	50 840

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	21	17	27 880
	Neutrally	37	39	63 960
	Negative	42	44	72 160

Attitude towards advertising: Blogs	Positive	15	11	18 040
	Neutrally	45	46	75 440
	Negative	40	43	70 520

Attitude towards advertising: Newsletters to email	Positive	8	7	11 480
	Neutrally	17	17	27 880
	Negative	75	76	124 640

Attitude towards advertising: Other websites	Positive	18	15	24 600
	Neutrally	44	44	72 160
	Negative	38	40	65 600

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	33	28	45 920
	Neutrally	37	43	70 520
	Negative	29	29	47 560

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	23	18	29 520
	Neutrally	36	38	62 320
	Negative	41	44	72 160

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	47	47	77 080
	Neutrally	30	32	52 480
	Negative	23	21	34 440

Attitude towards advertising: Out-of-home advertising	Positive	37	34	55 760
	Neutrally	46	47	77 080
	Negative	17	20	32 800

Tiede Luonto magazine's reader profile / Source NRS 2020

Reading device and advertising effect		All 15+ %	Tiede Luonto Readers %	Tiede Luonto Amount of readers
I relax and get inspired by magazines	Agree	81	84	137 760
	Disagree	14	11	18 040
	Can not say	5	4	6 560

I experience pampering moments with magazines	Agree	55	55	90 200
	Disagree	38	38	62 320
	Can not say	7	8	13 120

A professional magazine keeps me up to date on professional matters	Agree	75	77	126 280
	Disagree	14	11	18 040
	Can not say	12	12	19 680

The industry specialty magazine provides information on my hobbies and interests	Agree	86	88	144 320
	Disagree	8	5	8 200
	Can not say	7	6	9 840

Finnish magazines offer reliable comparisons and tests	Agree	70	72	118 080
	Disagree	19	18	29 520
	Can not say	11	10	16 400

Finnish magazines offer reliable product recommendations	Agree	65	67	109 880
	Disagree	23	21	34 440
	Can not say	12	12	19 680

Finnish magazines are of high quality	Agree	83	88	144 320
	Disagree	11	9	14 760
	Can not say	6	4	6 560

I follow important magazines on social media	Agree	35	34	55 760
	Disagree	59	61	100 040
	Can not say	5	5	8 200

I read important magazines from cover to cover	Agree	56	61	100 040
	Disagree	40	37	60 680
	Can not say	3	2	3 280

Ads are part of the content of the magazine	Agree	60	60	98 400
	Disagree	35	36	59 040
	Can not say	4	3	4 920

Ads in magazines make new things familiar	Agree	69	70	114 800
	Disagree	27	27	44 280
	Can not say	4	3	4 920

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	53	86 920
	Disagree	44	43	70 520
	Can not say	4	3	4 920

I have purchased products based on the ad in magazine	Agree	45	43	70 520
	Disagree	50	51	83 640
	Can not say	5	5	8 200

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	62	62	101 680
	Disagree	36	36	59 040
	Can not say	3	2	3 280

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	40	42	68 880
	Disagree	56	56	91 840
	Can not say	4	2	3 280

I rely on product recommendations from bloggers and tubers	Agree	17	10	16 400
	Disagree	73	76	124 640
	Can not say	10	13	21 320

Tiede Luonto magazine's reader profile / Source NRS 2020

Use of information sources during the purchase process		All 15+ %	Tiede Luonto Readers %	Tiede Luonto Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	13	16	26 240
	Newspapers	16	20	32 800
	Magazine websites	6	6	9 840
	Newspaper websites	5	5	8 200
	Blogs	2	1	1 640
	Social media	10	8	13 120
	Other websites	41	37	60 680
	Television	10	9	14 760
	Radio	1	1	1 640
	Direct mail	11	11	18 040
	None of the above	42	42	68 880

Information sources, consumer electronics and information technology	Print magazines	18	22	36 080
	Newspapers	21	27	44 280
	Magazine websites	9	8	13 120
	Newspaper websites	8	8	13 120
	Blogs	6	5	8 200
	Social media	20	16	26 240
	Other websites	49	43	70 520
	Television	18	18	29 520
	Radio	2	1	1 640
	Direct mail	38	43	70 520
	None of the above	17	17	27 880

Information sources, beauty care and cosmetics	Print magazines	22	25	41 000
	Newspapers	7	9	14 760
	Magazine websites	8	10	16 400
	Newspaper websites	4	4	6 560
	Blogs	10	6	9 840
	Social media	21	16	26 240
	Other websites	15	11	18 040
	Television	13	11	18 040
	Radio	2	1	1 640
	Direct mail	14	15	24 600
	None of the above	50	51	83 640

Information sources, travel	Print magazines	21	28	45 920
	Newspapers	18	25	41 000
	Magazine websites	10	11	18 040
	Newspaper websites	9	9	14 760
	Blogs	12	10	16 400
	Social media	28	25	41 000
	Other websites	51	47	77 080
	Television	18	18	29 520
	Radio	3	2	3 280
	Direct mail	10	13	21 320
	None of the above	26	24	39 360

Information sources, style and fashion	Print magazines	27	32	52 480
	Newspapers	14	19	31 160
	Magazine websites	11	12	19 680
	Newspaper websites	6	6	9 840
	Blogs	12	8	13 120
	Social media	27	21	34 440
	Other websites	31	27	44 280
	Television	18	17	27 880
	Radio	1	1	1 640
	Direct mail	25	28	45 920
	None of the above	33	33	54 120

Information sources, building and renovating	Print magazines	23	24	39 360
	Newspapers	15	19	31 160
	Magazine websites	9	8	13 120
	Newspaper websites	6	5	8 200
	Blogs	7	4	6 560
	Social media	17	12	19 680
	Other websites	33	29	47 560
	Television	20	18	29 520
	Radio	1	1	1 640
	Direct mail	26	30	49 200
	None of the above	34	34	55 760

Information sources, food, cooking and baking	Print magazines	38	45	73 800
	Newspapers	26	36	59 040
	Magazine websites	20	19	31 160
	Newspaper websites	15	14	22 960
	Blogs	18	14	22 960
	Social media	34	27	44 280
	Other websites	39	33	54 120
	Television	29	30	49 200
	Radio	4	5	8 200
	Direct mail	24	28	45 920
	None of the above	15	16	26 240

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	11	18 040
	Newspapers	13	16	26 240
	Magazine websites	3	3	4 920
	Newspaper websites	3	3	4 920
	Blogs	1	1	1 640
	Social media	7	5	8 200
	Other websites	22	20	32 800
	Television	11	11	18 040
	Radio	1	1	1 640
	Direct mail	18	19	31 160
	None of the above	55	54	88 560

Information sources, decorating and furniture purchases	Print magazines	28	32	52 480
	Newspapers	17	21	34 440
	Magazine websites	11	10	16 400
	Newspaper websites	6	6	9 840
	Blogs	10	6	9 840
	Social media	23	18	29 520
	Other websites	31	27	44 280
	Television	19	18	29 520
	Radio	1	1	1 640
	Direct mail	31	34	55 760
	None of the above	27	26	42 640

Information sources, saving and investing	Print magazines	9	12	19 680
	Newspapers	12	17	27 880
	Magazine websites	6	5	8 200
	Newspaper websites	7	6	9 840
	Blogs	6	4	6 560
	Social media	10	9	14 760
	Other websites	28	22	36 080
	Television	6	7	11 480
	Radio	2	2	3 280
	Direct mail	3	4	6 560
	None of the above	55	57	93 480

Information sources, health and wellbeing products / services	Print magazines	16	20	32 800
	Newspapers	16	22	36 080
	Magazine websites	7	6	9 840
	Newspaper websites	6	6	9 840
	Blogs	6	4	6 560
	Social media	18	15	24 600
	Other websites	33	30	49 200
	Television	12	12	19 680
	Radio	3	2	3 280
	Direct mail	17	17	27 880
	None of the above	42	41	67 240

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	15	18	29 520
	Newspapers	21	27	44 280
	Magazine websites	7	7	11 480
	Newspaper websites	7	6	9 840
	Blogs	5	4	6 560
	Social media	18	14	22 960
	Other websites	37	33	54 120
	Television	14	14	22 960
	Radio	1	1	1 640
	Direct mail	34	38	62 320
	None of the above	30	28	45 920

Tiede Luonto magazine's reader profile / Source NRS 2020

Buyer profile		All 15+ %	Tiede Luonto Readers %	Tiede Luonto Amount of readers
Interests	Cars, motor vehicles	25	0	0
	Well-being and health	48	0	0
	Charity work	15	0	0
	Fishing	17	0	0
	Beauty care and cosmetics	17	0	0
	Literature	32	0	0
	Domestic and foreign news	59	0	0
	Domestic travel	32	0	0
	Culture	36	0	0
	Nature and going outdoor	50	0	0
	Hunting	9	0	0
	Style and fashion	23	0	0
	Music and concerts	38	0	0
	Going on summer cottage	25	0	0
	Local affairs	66	0	0
	Computer/console/mobile playing	19	0	0
	Politics	43	0	0
	Gardening and plants	31	0	0
	Building and renovating	33	0	0
	Food and drink	42	0	0
	Cooking, baking, recipes	42	0	0
	Investment	19	0	0
	Decorating	32	0	0
	Economic and finances	34	0	0
	Travelling abroad	41	0	0
	Sports, exercising	43	0	0
	Sailing, boating	9	0	0
	Consumer electronics and information technology	26	0	0
	Environmental matters	39	0	0
	None of the above	1	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	45	39	63 960
	Repair and construction products	40	41	67 240
	Domestic appliances	38	36	59 040
	Electronics or IT products	52	45	73 800
	Cars	20	19	31 160
	Clothing and footwear	84	84	137 760
	Eyeglasses, contact lenses or sunglasses	36	38	62 320
	Sports clothing, footwear or equipment	61	59	96 760
	Saving or investing products or services	24	24	39 360
	Cosmetics and beauty products	49	49	80 360
	Mobile phones	36	33	54 120
	Travels	51	55	90 200
	Products and services for health and well-being	59	62	101 680
	None of the above	1	1	1 640

Intentions to purchase within 12 months	Furniture and furnishings	30	26	42 640
	Repair and construction products	33	35	57 400
	Domestic appliances	19	20	32 800
	Electronics or IT products	27	21	34 440
	Cars	13	10	16 400
	Clothing and footwear	68	67	109 880
	Eyeglasses, contact lenses or sunglasses	26	30	49 200
	Sports clothing, footwear or equipment	44	39	63 960
	Saving or investing products or services	19	19	31 160
	Cosmetics and beauty products	37	36	59 040
	Mobile phones	17	17	27 880
	Travels	46	47	77 080
	Products and services for health and well-being	47	49	80 360
	None of the above	6	6	9 840

Planned acquisitions in the househould over the next 2 years	Building a house	2	2	3 280
	Buying an apartment	11	10	16 400
	Home renovation	27	29	47 560
	Buying a car	24	20	32 800
	Buying a boat	4	3	4 920
	None of these	51	50	82 000

Will consider switching over the next 12 months	Bank	7	7	11 480
	Insurance company	10	8	13 120
	electric company	13	13	21 320
	Internet Connection	10	9	14 760
	Phone-subscription	14	12	19 680
	None of the above	46	47	77 080
	Can not say	22	20	32 800

Use of extra money	Magazines, books, movies	21	28	45 920
	Eating, drinking, partying in a restaurant	35	33	54 120
	Exercises and sports equipment	27	26	42 640
	Cultural events (eg. concerts, theater, festivals)	36	41	67 240
	Renovation, interior design	25	25	41 000
	Health services and personal well-being	18	22	36 080
	Travel	43	47	77 080
	Consumer electronics and IT equipment, mobile phones	15	13	21 320
	Clothes, shoes and bags	27	25	41 000
	Home services (cleaning and other housekeeping services)	4	8	13 120
	Car, boat, motorcycle	12	10	16 400
	Cosmetics and beauty care	13	13	21 320
	Saving, investing	44	45	73 800
	Other	8	9	14 760
	There is no extra money left after mandatory expenses	7	6	9 840
	Can not say	2	2	3 280
Planning on buying/doing in the next 12 months

Tiede Luonto magazine's reader profile / Source NRS 2020