Tiede
Tiede interests people more than ever. Finland's largest science media makes life more interesting by showing even the most ordinary things in a new light. Tiede surprises its readers with every issue and also reveals what is yet to come. The readers of Tiede are quality-conscious trendsetters who want to try out new things. They spend more money than the average population in almost all product groups.
Magazine's website: tiede.fi Follow us :
Advertisement sales
Advertisement sales | Sanoma Media Finland Oy |
---|---|
Phone | 010 808 085 |
yrityspalvelu@sanoma.fi | |
Contact person |
Sirkka Pulkkinen mediapalvelu@sanoma.com |
Www | http://media.sanoma.fi/ |
Contact info
Publisher | Tieteen tiedotus ry |
---|---|
Sanoma Media Finland Oy | |
Visiting address |
Töölönlahdenkatu2 00100 Helsinki |
Postal address |
PL 20 00089 Sanoma |
Phone | 09 1201 |
Päätoimittaja | Jukka Ruukki |
Tuottaja | Kirsi Heikkinen |
Tuottaja | Miina Viljanen |
Circulation or copies
Issues per year | 14 |
---|
Readership
Readership | 293 000 |
---|---|
Total reach | 326 000 |
How many times read | 2.5 |
Minutes of reading | 65 min |
Sources | NRS 2021 |
Online audience
Magazine's website | http://www.tiede.fi |
---|
Average weekly reach Source: FIAM
Average weekly pageviews Source: FIAM
Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.
Timetable
Issue | Publishing date | Reservation | Material | Research number | Additional info |
1 | 05.01.2022 | 10.12.2021 | 14.12.2021 | Thema: Can hypnosis solve a murder? Exercise doesn't lose weight. Why don’t skis glide? | |
2 | 02.02.2022 | 12.01.2022 | 14.01.2022 | Thema: Everyday health advice in the test. The algorithm knows you better than anyone. The rise and destruction of elephants. | |
3 | 02.03.2022 | 09.02.2022 | 11.02.2022 | Thema: Can you trust the statistics? The panacea brown fat. The worst inventions in the history of the world. | |
4 | 23.03.2022 | 02.03.2022 | 04.03.2022 | Thema: Psychopath, worse than his reputation. Looking for the battery of the future. Why does a frost break the road? | |
5 | 13.04.2022 | 23.03.2022 | 25.03.2022 | Thema: The mystery of life. Is the world running out of coffee? On the trail of rock paintings. | |
6 | 11.05.2022 | 14.04.2022 | 20.04.2022 | Thema: Greed sticks. The super volcanoes are coming alive. Will the riddle of algae be solved? | |
7 | 15.06.2022 | 23.05.2022 | 25.05.2022 | Thema: When you cook, you screw up. Fabulously beautiful dragonflys. Where the road, there's the power. | |
8 | 13.07.2022 | 21.06.2022 | 23.06.2022 | Thema: Does the gene make a murderer? The amazing abilities of plants. The home archaeologist will make a discovery. | |
9 | 03.08.2022 | 13.07.2022 | 15.07.2022 | Thema: The mystery of time. Amazonia - the lungs of the earth. Genes or upbringing? | |
10 | 24.08.2022 | 02.08.2022 | 04.08.2022 | Thema: Testosterone - a man's measure? Seven key elements for climate change. The winds of change for cultivation. | |
11 | 21.09.2022 | 31.08.2022 | 02.09.2022 | Thema: End of peddly fishing. Energy 2050. You're going to need stress. | |
12 | 19.10.2022 | 28.09.2022 | 30.09.2022 | Thema: What if the Gulf Stream fades? Nature developed a father's instinct. Permission to get bored. | |
13 | 16.11.2022 | 26.10.2022 | 28.10.2022 | Thema: The wonders of light. Income inequality - good or bad. Science Nobels 2021. | |
14 | 14.12.2022 | 23.11.2022 | 25.11.2022 | Thema: Science Year 2023. Beauty is in genes and between the ears. Dangerous belly fat. |
Advertisement rates

2/1
Position: Not specified
Size including margin: 420 x 280 mm
4-colour price 10305 €

2/1
Position: First spread
Size including margin: 420 x 280 mm
4-colour price 11891 €

2/1
Position: 2. Spread
Size including margin: 420 x 280 mm
4-colour price 11349 €

1/1
Position: Not specified
Size including margin: 210 x 280 mm
4-colour price 5153 €

1/1
Position: 2. Cover
Size including margin: 210 x 280 mm
4-colour price 5668 €

1/1
Position: 3. Cover
Size including margin: 210 x 280 mm
4-colour price 5668 €

1/1
Position: Back cover
Size including margin: 210 x 255 mm
4-colour price 5919 €

1/2
Position: Not specified
Size including margin: 102 x 280 mm
4-colour price 3700 €

1/2
Position: Not specified
Size including margin: 210 x 137 mm
4-colour price 3700 €

1/3
Position: Not specified
Size including margin: 70 x 280 mm
4-colour price 3195 €

1/3
Position: Not specified
Size including margin: 210 x 92 mm
4-colour price 3195 €

1/4
Position: Not specified
Size including margin: 50 x 280 mm
4-colour price 2682 €

1/4
Position: Not specified
Size including margin: 210 x 69 mm
4-colour price 2682 €

1/4
Position: Not specified
Size including margin: 102 x 137 mm
4-colour price 2682 €
Prices doesn't include tax.
Technical data
Size mm | 210 x 280 mm |
---|---|
Bleed mm | 5 mm |
Printing process | Offset |
Binding | Saddle-stitching |
Printing house
Printer | Walstead CE , Starachowice |
---|
Technical info / material
Ad material delivery | Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä. |
---|---|
Technical data | Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet. |
Readers: 293 000 / NRS 2021 Download magazine graphs (PDF)
Reader profile | All 15+ % | Tiede Readers % |
Tiede Amount of readers |
|
Sex | Women | 51 | 43 | 125 990 |
Men | 49 | 57 | 167 010 | |
Age | 15-24 y | 13 | 11 | 32 230 |
25-34 y | 14 | 11 | 32 230 | |
35-44 y | 14 | 14 | 41 020 | |
45-54 y | 14 | 14 | 41 020 | |
55-64 y | 16 | 16 | 46 880 | |
65+ y | 29 | 34 | 99 620 | |
Gender + age | Female 15-29 years | 10 | 6 | 17 580 |
Female 30-49 years | 14 | 10 | 29 300 | |
Female 50+ years | 28 | 27 | 79 110 | |
Male 15-29 years | 10 | 10 | 29 300 | |
Male 30-49 years | 14 | 15 | 43 950 | |
Male 50+ years | 24 | 31 | 90 830 | |
Household position | Lives at home with parents | 7 | 6 | 17 580 |
Lives alone | 27 | 27 | 79 110 | |
Lives with spouse | 37 | 39 | 114 270 | |
Lives with spouse and children | 23 | 23 | 67 390 | |
Single parent | 2 | 2 | 5 860 | |
Other | 3 | 3 | 8 790 | |
Profession | Top Management | 4 | 4 | 11 720 |
white-collar worker, higher-level | 15 | 17 | 49 810 | |
White-collar worker | 13 | 10 | 29 300 | |
Worker | 10 | 8 | 23 440 | |
Farmer | 1 | 1 | 2 930 | |
Other entrepreneur | 3 | 2 | 5 860 | |
Pensioner | 31 | 37 | 108 410 | |
Student, pupil | 12 | 11 | 32 230 | |
Homewife, home dad | 1 | 0 | 0 | |
Unemployed | 3 | 3 | 8 790 | |
Other | 4 | 4 | 11 720 | |
No answer | 3 | 3 | 8 790 | |
Education | Elementary school | 6 | 3 | 8 790 |
Secondary school | 7 | 5 | 14 650 | |
Vocational | 29 | 22 | 64 460 | |
High school | 13 | 14 | 41 020 | |
University of Applied Sciences | 18 | 15 | 43 950 | |
University | 25 | 39 | 114 270 | |
Something else | 2 | 1 | 2 930 | |
Size of the household | 1 pers | 28 | 29 | 84 970 |
2 pers | 39 | 40 | 117 200 | |
3 pers | 14 | 12 | 35 160 | |
4 pers | 12 | 12 | 35 160 | |
5+ pers | 7 | 6 | 17 580 | |
Household income (gross) | Below 20 000 € /y | 13 | 11 | 32 230 |
20 000 - 35 000 € /y | 21 | 19 | 55 670 | |
35 001 - 50 000 € /y | 20 | 19 | 55 670 | |
50 001 - 85 000 € /y | 21 | 24 | 70 320 | |
85 001 - 100 000 € /y | 6 | 6 | 17 580 | |
Over 100 000 € /y | 6 | 9 | 26 370 | |
Don't want to tell | 6 | 5 | 14 650 | |
Can't say / No answer | 7 | 5 | 14 650 | |
Decision-maker in grocery purchases | Yes | 94 | 93 | 272 490 |
Don't know | 6 | 7 | 20 510 | |
Can not say | 1 | 0 | 0 | |
Housing | Apartment | 34 | 35 | 102 550 |
Row house or semi-detached house | 17 | 17 | 49 810 | |
Detached house | 44 | 43 | 125 990 | |
Farm | 4 | 4 | 11 720 | |
Something else | 1 | 1 | 2 930 | |
Can not say | 0 | 0 | 0 | |
Ownership of housing | Owner-occupied residence | 74 | 76 | 222 680 |
Rented residence | 22 | 20 | 58 600 | |
Right of residence apartment | 2 | 2 | 5 860 | |
Something else | 1 | 1 | 2 930 | |
Can not say | 1 | 1 | 2 930 | |
Cottage or holiday home in regular use | Yes | 41 | 44 | 128 920 |
No | 58 | 55 | 161 150 | |
Can not say | 1 | 2 | 5 860 | |
Number of cars in household | One car | 46 | 48 | 140 640 |
Two cars | 30 | 28 | 82 040 | |
Three or more cars | 10 | 9 | 26 370 | |
No car | 14 | 15 | 43 950 | |
Advertising ban at the door / mailbox | Yes | 24 | 24 | 70 320 |
No | 76 | 75 | 219 750 | |
Can not say | 1 | 1 | 2 930 | |
lifecycle | In paid job, entrepreneur, freelancer, farmer | 50 | 47 | 137 710 |
Temporarily absent (= time off from work, care or study, maternity leave) | 1 | 2 | 5 860 | |
Retired | 31 | 37 | 108 410 | |
Unemployed / laid off | 3 | 3 | 8 790 | |
Schoolboy or student | 12 | 11 | 32 230 | |
Housewife or father | 1 | 0 | 0 | |
In the military or performing civilian service | 0 | 0 | 0 | |
Other | 1 | 1 | 2 930 | |
Don't want to say | 0 | 0 | 0 | |
Can not say | 0 | 0 | 0 | |
Participation in workplace procurement decisions | Yes | 23 | 22 | 64 460 |
No | 25 | 23 | 67 390 | |
Can't say / No answer | 51 | 55 | 161 150 | |
Health services used in the household | Public health services | 85 | 86 | 251 980 |
Employer - funded health care services | 49 | 48 | 140 640 | |
Private, self-funded healthcare services | 38 | 43 | 125 990 | |
Private health insurance services | 21 | 22 | 64 460 | |
No health care | 1 | 1 | 2 930 | |
Can not say | 1 | 1 | 2 930 | |
Type of municipality (7 class) | Greater Helsinki | 19 | 23 | 67 390 |
Turku or Tampere | 8 | 9 | 26 370 | |
Oulu | 4 | 4 | 11 720 | |
70 000 - 150 000 inhabitants town | 13 | 12 | 35 160 | |
Urban municipality | 27 | 26 | 76 180 | |
Conurbation | 16 | 15 | 43 950 | |
Countryside | 13 | 11 | 32 230 | |
Pets in household | Cat | 17 | 15 | 43 950 |
Dog | 26 | 23 | 67 390 | |
Some other pet | 5 | 4 | 11 720 | |
No pets | 60 | 65 | 190 450 | |
Family with kids | Yes | 31 | 29 | 84 970 |
No | 69 | 71 | 208 030 | |
Use of glasses or contact lenses | Yes | 68 | 72 | 210 960 |
No | 32 | 28 | 82 040 | |
How often different content is read | ||||
The frequency of reading: Print magazines | Daily | 15 | 21 | 61 530 |
5-6 days a week | 4 | 5 | 14 650 | |
1-4 days a week | 28 | 40 | 117 200 | |
Monthly | 25 | 23 | 67 390 | |
Rarely | 21 | 10 | 29 300 | |
Never | 5 | 1 | 2 930 | |
Can not say | 0 | 0 | 0 | |
The frequency of reading: Magazine content in digital format | Daily | 20 | 18 | 52 740 |
5-6 days a week | 5 | 8 | 23 440 | |
1-4 days a week | 19 | 27 | 79 110 | |
Monthly | 16 | 15 | 43 950 | |
Rarely | 25 | 21 | 61 530 | |
Never | 13 | 10 | 29 300 | |
Can not say | 1 | 0 | 0 | |
The frequency of reading: Print newspapers or afternoon papers | Daily | 34 | 42 | 123 060 |
5-6 days a week | 5 | 4 | 11 720 | |
1-4 days a week | 23 | 25 | 73 250 | |
Monthly | 14 | 14 | 41 020 | |
Rarely | 19 | 12 | 35 160 | |
Never | 5 | 3 | 8 790 | |
Can not say | 0 | 0 | 0 | |
The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 53 | 54 | 158 220 |
5-6 days a week | 10 | 10 | 29 300 | |
1-4 days a week | 17 | 18 | 52 740 | |
Monthly | 6 | 5 | 14 650 | |
Rarely | 9 | 8 | 23 440 | |
Never | 5 | 4 | 11 720 | |
Can not say | 0 | 0 | 0 | |
The frequency of reading: Free and free delivery newspapers | Daily | 6 | 4 | 11 720 |
5-6 days a week | 5 | 5 | 14 650 | |
1-4 days a week | 42 | 46 | 134 780 | |
Monthly | 18 | 18 | 52 740 | |
Rarely | 20 | 20 | 58 600 | |
Never | 8 | 7 | 20 510 | |
Can not say | 1 | 1 | 2 930 | |
The frequency of watching: Free online TV services | Daily | 17 | 17 | 49 810 |
5-6 days a week | 10 | 11 | 32 230 | |
1-4 days a week | 31 | 32 | 93 760 | |
Monthly | 20 | 21 | 61 530 | |
Rarely | 15 | 12 | 35 160 | |
Never | 6 | 5 | 14 650 | |
Can not say | 1 | 1 | 2 930 | |
The frequency of watching: Pay TV and streaming services | Daily | 15 | 13 | 38 090 |
5-6 days a week | 10 | 9 | 26 370 | |
1-4 days a week | 19 | 20 | 58 600 | |
Monthly | 9 | 10 | 29 300 | |
Rarely | 11 | 11 | 32 230 | |
Never | 35 | 35 | 102 550 | |
Can not say | 1 | 1 | 2 930 | |
The frequency of watching: Programs of YLE (national proadcaster) TV channels | Daily | 48 | 51 | 149 430 |
5-6 days a week | 10 | 11 | 32 230 | |
1-4 days a week | 19 | 18 | 52 740 | |
Monthly | 11 | 9 | 26 370 | |
Rarely | 10 | 8 | 23 440 | |
Never | 3 | 3 | 8 790 | |
Can not say | 0 | 0 | 0 | |
The frequency of watching: Programs of commercial TV channels | Daily | 38 | 38 | 111 340 |
5-6 days a week | 13 | 13 | 38 090 | |
1-4 days a week | 23 | 25 | 73 250 | |
Monthly | 9 | 9 | 26 370 | |
Rarely | 10 | 9 | 26 370 | |
Never | 7 | 6 | 17 580 | |
Can not say | 0 | 0 | 0 | |
The frequency of listening: Programs of YLE (national proadcaster) radio-channels | Daily | 24 | 28 | 82 040 |
5-6 days a week | 7 | 7 | 20 510 | |
1-4 days a week | 17 | 18 | 52 740 | |
Monthly | 11 | 11 | 32 230 | |
Rarely | 26 | 24 | 70 320 | |
Never | 14 | 11 | 32 230 | |
Can not say | 1 | 1 | 2 930 | |
The frequency of listening: Programs of commercial radio channels | Daily | 18 | 16 | 46 880 |
5-6 days a week | 10 | 10 | 29 300 | |
1-4 days a week | 23 | 21 | 61 530 | |
Monthly | 13 | 14 | 41 020 | |
Rarely | 20 | 22 | 64 460 | |
Never | 16 | 16 | 46 880 | |
Can not say | 1 | 1 | 2 930 | |
The frequency of listening: Podcasts | Daily | 3 | 2 | 5 860 |
5-6 days a week | 2 | 3 | 8 790 | |
1-4 days a week | 9 | 9 | 26 370 | |
Monthly | 12 | 13 | 38 090 | |
Rarely | 26 | 26 | 76 180 | |
Never | 44 | 42 | 123 060 | |
Can not say | 4 | 4 | 11 720 | |
User frequency and following: Social media | Daily | 56 | 50 | 146 500 |
5-6 days a week | 6 | 6 | 17 580 | |
1-4 days a week | 9 | 10 | 29 300 | |
Monthly | 3 | 5 | 14 650 | |
Rarely | 5 | 7 | 20 510 | |
Never | 19 | 22 | 64 460 | |
Can not say | 0 | 0 | 0 | |
User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 11 | 10 | 29 300 |
5-6 days a week | 5 | 5 | 14 650 | |
1-4 days a week | 11 | 10 | 29 300 | |
Monthly | 8 | 8 | 23 440 | |
Rarely | 24 | 21 | 61 530 | |
Never | 40 | 45 | 131 850 | |
Can not say | 1 | 1 | 2 930 | |
User frequency: Instant messaging | Daily | 64 | 60 | 175 800 |
5-6 days a week | 10 | 11 | 32 230 | |
1-4 days a week | 10 | 11 | 32 230 | |
Monthly | 4 | 4 | 11 720 | |
Rarely | 3 | 2 | 5 860 | |
Never | 9 | 12 | 35 160 | |
Can not say | 1 | 0 | 0 | |
A paid Finnish newspaper is subscribed to my household (print or digital) | Yes | 59 | 67 | 196 310 |
No | 40 | 33 | 96 690 | |
Can not say | 1 | 1 | 2 930 | |
I tend to buy tabloids | Yes | 9 | 12 | 35 160 |
No | 89 | 87 | 254 910 | |
Can not say | 1 | 1 | 2 930 | |
A paid Finnish magazine is subscribed to my household (print or digital) | Yes | 50 | 57 | 167 010 |
No | 49 | 42 | 123 060 | |
Can not say | 2 | 1 | 2 930 | |
I tend to buy single copy magazines | Yes | 18 | 19 | 55 670 |
No | 80 | 80 | 234 400 | |
Can not say | 2 | 2 | 5 860 |
Tiede magazine's reader profile / Source NRS 2021