Extended search By alphabet By topic

Tiede

Tiede interests people more than ever. Finland's largest science media makes life more interesting by showing even the most ordinary things in a new light. Tiede surprises its readers with every issue and also reveals what is yet to come. The readers of Tiede are quality-conscious trendsetters who want to try out new things. They spend more money than the average population in almost all product groups.

Magazine's website: tiede.fi Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 010 808 085
Email yrityspalvelu@sanoma.fi
Contact person Sirkka Pulkkinen
mediapalvelu@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Tieteen tiedotus ry
Sanoma Media Finland Oy
Visiting address Töölönlahdenkatu2
00100 Helsinki
Postal address PL 20
00089 Sanoma
Phone 09 1201
Päätoimittaja Jukka Ruukki
Tuottaja Kirsi Heikkinen
Tuottaja Miina Viljanen

Circulation or copies

Issues per year 14

Readership

Readership 293 000
Total reach 326 000
How many times read 2.5
Minutes of reading 65 min
Sources NRS 2021

Online audience

Magazine's website http://www.tiede.fi

Average weekly reach Source: FIAM

July 2022
23 057
-13.84 %
June 2022
26 761
-10.59 %
May 2022
29 931
-32.24 %
April 2022
44 171
34.2 %
March 2022
32 914
9.84 %
February 2022
29 966
-52.75 %
January 2022
63 415
0 %
January 2022
63 415
17.58 %
December 2021
53 932
9.34 %
November 2021
49 325
15.75 %
October 2021
42 613
12.17 %
September 2021
37 991
-22.61 %

Average weekly pageviews Source: FIAM

July 2022
109 395
1.89 %
June 2022
107 365
-8.12 %
May 2022
116 855
-9.42 %
April 2022
129 010
-5.44 %
March 2022
136 439
-1.08 %
February 2022
137 931
-14.76 %
January 2022
161 813
0 %
January 2022
161 813
16.81 %
December 2021
138 529
9.89 %
November 2021
126 067
-1.66 %
October 2021
128 201
-3.69 %
September 2021
133 119
14.04 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 05.01.2022 10.12.2021 14.12.2021 Thema: Can hypnosis solve a murder? Exercise doesn't lose weight. Why don’t skis glide?
2 02.02.2022 12.01.2022 14.01.2022 Thema: Everyday health advice in the test. The algorithm knows you better than anyone. The rise and destruction of elephants.
3 02.03.2022 09.02.2022 11.02.2022 Thema: Can you trust the statistics? The panacea brown fat. The worst inventions in the history of the world.
4 23.03.2022 02.03.2022 04.03.2022 Thema: Psychopath, worse than his reputation. Looking for the battery of the future. Why does a frost break the road?
5 13.04.2022 23.03.2022 25.03.2022 Thema: The mystery of life. Is the world running out of coffee? On the trail of rock paintings.
6 11.05.2022 14.04.2022 20.04.2022 Thema: Greed sticks. The super volcanoes are coming alive. Will the riddle of algae be solved?
7 15.06.2022 23.05.2022 25.05.2022 Thema: When you cook, you screw up. Fabulously beautiful dragonflys. Where the road, there's the power.
8 13.07.2022 21.06.2022 23.06.2022 Thema: Does the gene make a murderer? The amazing abilities of plants. The home archaeologist will make a discovery.
9 03.08.2022 13.07.2022 15.07.2022 Thema: The mystery of time. Amazonia - the lungs of the earth. Genes or upbringing?
10 24.08.2022 02.08.2022 04.08.2022 Thema: Testosterone - a man's measure? Seven key elements for climate change. The winds of change for cultivation.
11 21.09.2022 31.08.2022 02.09.2022 Thema: End of peddly fishing. Energy 2050. You're going to need stress.
12 19.10.2022 28.09.2022 30.09.2022 Thema: What if the Gulf Stream fades? Nature developed a father's instinct. Permission to get bored.
13 16.11.2022 26.10.2022 28.10.2022 Thema: The wonders of light. Income inequality - good or bad. Science Nobels 2021.
14 14.12.2022 23.11.2022 25.11.2022 Thema: Science Year 2023. Beauty is in genes and between the ears. Dangerous belly fat.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 280 mm

4-colour price 10305 €

2/1

Position: First spread

Size including margin: 420 x 280 mm

4-colour price 11891 €

2/1

Position: 2. Spread

Size including margin: 420 x 280 mm

4-colour price 11349 €

1/1

Position: Not specified

Size including margin: 210 x 280 mm

4-colour price 5153 €

1/1

Position: 2. Cover

Size including margin: 210 x 280 mm

4-colour price 5668 €

1/1

Position: 3. Cover

Size including margin: 210 x 280 mm

4-colour price 5668 €

1/1

Position: Back cover

Size including margin: 210 x 255 mm

4-colour price 5919 €

1/2

Position: Not specified

Size including margin: 102 x 280 mm

4-colour price 3700 €

1/2

Position: Not specified

Size including margin: 210 x 137 mm

4-colour price 3700 €

1/3

Position: Not specified

Size including margin: 70 x 280 mm

4-colour price 3195 €

1/3

Position: Not specified

Size including margin: 210 x 92 mm

4-colour price 3195 €

1/4

Position: Not specified

Size including margin: 50 x 280 mm

4-colour price 2682 €

1/4

Position: Not specified

Size including margin: 210 x 69 mm

4-colour price 2682 €

1/4

Position: Not specified

Size including margin: 102 x 137 mm

4-colour price 2682 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm 210 x 280 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Walstead CE , Starachowice

 

Technical info / material

Ad material delivery Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
Technical data Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 293 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Tiede
Readers %
Tiede
Amount of readers
SexWomen5143125 990
Men4957167 010
Age15-24 y131132 230
25-34 y141132 230
35-44 y141441 020
45-54 y141441 020
55-64 y161646 880
65+ y293499 620
Gender + ageFemale 15-29 years10617 580
Female 30-49 years141029 300
Female 50+ years282779 110
Male 15-29 years101029 300
Male 30-49 years141543 950
Male 50+ years243190 830
Household positionLives at home with parents7617 580
Lives alone272779 110
Lives with spouse3739114 270
Lives with spouse and children232367 390
Single parent225 860
Other338 790
ProfessionTop Management4411 720
white-collar worker, higher-level151749 810
White-collar worker131029 300
Worker10823 440
Farmer112 930
Other entrepreneur325 860
Pensioner3137108 410
Student, pupil121132 230
Homewife, home dad100
Unemployed338 790
Other4411 720
No answer338 790
EducationElementary school638 790
Secondary school7514 650
Vocational292264 460
High school131441 020
University of Applied Sciences181543 950
University2539114 270
Something else212 930
Size of the household1 pers282984 970
2 pers3940117 200
3 pers141235 160
4 pers121235 160
5+ pers7617 580
Household income (gross)Below 20 000 € /y131132 230
20 000 - 35 000 € /y211955 670
35 001 - 50 000 € /y201955 670
50 001 - 85 000 € /y212470 320
85 001 - 100 000 € /y6617 580
Over 100 000 € /y6926 370
Don't want to tell6514 650
Can't say / No answer7514 650
Decision-maker in grocery purchasesYes9493272 490
Don't know6720 510
Can not say100
HousingApartment3435102 550
Row house or semi-detached house171749 810
Detached house4443125 990
Farm4411 720
Something else112 930
Can not say000
Ownership of housingOwner-occupied residence7476222 680
Rented residence222058 600
Right of residence apartment225 860
Something else112 930
Can not say112 930
Cottage or holiday home in regular useYes4144128 920
No5855161 150
Can not say125 860
Number of cars in householdOne car4648140 640
Two cars302882 040
Three or more cars10926 370
No car141543 950
Advertising ban at the door / mailboxYes242470 320
No7675219 750
Can not say112 930
lifecycleIn paid job, entrepreneur, freelancer, farmer5047137 710
Temporarily absent (= time off from work, care or study, maternity leave)125 860
Retired3137108 410
Unemployed / laid off338 790
Schoolboy or student121132 230
Housewife or father100
In the military or performing civilian service000
Other112 930
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232264 460
No252367 390
Can't say / No answer5155161 150
Health services used in the householdPublic health services8586251 980
Employer - funded health care services4948140 640
Private, self-funded healthcare services3843125 990
Private health insurance services212264 460
No health care112 930
Can not say112 930
Type of municipality (7 class)Greater Helsinki192367 390
Turku or Tampere8926 370
Oulu4411 720
70 000 - 150 000 inhabitants town131235 160
Urban municipality272676 180
Conurbation161543 950
Countryside131132 230
Pets in householdCat171543 950
Dog262367 390
Some other pet5411 720
No pets6065190 450
Family with kidsYes312984 970
No6971208 030
Use of glasses or contact lensesYes6872210 960
No322882 040
How often different content is read
The frequency of reading: Print magazinesDaily152161 530
5-6 days a week4514 650
1-4 days a week2840117 200
Monthly252367 390
Rarely211029 300
Never512 930
Can not say000
The frequency of reading: Magazine content in digital formatDaily201852 740
5-6 days a week5823 440
1-4 days a week192779 110
Monthly161543 950
Rarely252161 530
Never131029 300
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily3442123 060
5-6 days a week5411 720
1-4 days a week232573 250
Monthly141441 020
Rarely191235 160
Never538 790
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily5354158 220
5-6 days a week101029 300
1-4 days a week171852 740
Monthly6514 650
Rarely9823 440
Never5411 720
Can not say000
The frequency of reading: Free and free delivery newspapersDaily6411 720
5-6 days a week5514 650
1-4 days a week4246134 780
Monthly181852 740
Rarely202058 600
Never8720 510
Can not say112 930
The frequency of watching: Free online TV servicesDaily171749 810
5-6 days a week101132 230
1-4 days a week313293 760
Monthly202161 530
Rarely151235 160
Never6514 650
Can not say112 930
The frequency of watching: Pay TV and streaming servicesDaily151338 090
5-6 days a week10926 370
1-4 days a week192058 600
Monthly91029 300
Rarely111132 230
Never3535102 550
Can not say112 930
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4851149 430
5-6 days a week101132 230
1-4 days a week191852 740
Monthly11926 370
Rarely10823 440
Never338 790
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily3838111 340
5-6 days a week131338 090
1-4 days a week232573 250
Monthly9926 370
Rarely10926 370
Never7617 580
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily242882 040
5-6 days a week7720 510
1-4 days a week171852 740
Monthly111132 230
Rarely262470 320
Never141132 230
Can not say112 930
The frequency of listening: Programs of commercial radio channelsDaily181646 880
5-6 days a week101029 300
1-4 days a week232161 530
Monthly131441 020
Rarely202264 460
Never161646 880
Can not say112 930
The frequency of listening: PodcastsDaily325 860
5-6 days a week238 790
1-4 days a week9926 370
Monthly121338 090
Rarely262676 180
Never4442123 060
Can not say4411 720
User frequency and following: Social mediaDaily5650146 500
5-6 days a week6617 580
1-4 days a week91029 300
Monthly3514 650
Rarely5720 510
Never192264 460
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily111029 300
5-6 days a week5514 650
1-4 days a week111029 300
Monthly8823 440
Rarely242161 530
Never4045131 850
Can not say112 930
User frequency: Instant messaging Daily6460175 800
5-6 days a week101132 230
1-4 days a week101132 230
Monthly4411 720
Rarely325 860
Never91235 160
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5967196 310
No403396 690
Can not say112 930
I tend to buy tabloidsYes91235 160
No8987254 910
Can not say112 930
A paid Finnish magazine is subscribed to my household (print or digital)Yes5057167 010
No4942123 060
Can not say212 930
I tend to buy single copy magazinesYes181955 670
No8080234 400
Can not say225 860

Tiede magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.