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Tiede

Tiede interests people more than ever. Finland's largest science media makes life more interesting by showing even the most ordinary things in a new light. Tiede surprises its readers with every issue and also reveals what is yet to come. The readers of Tiede are quality-conscious trendsetters who want to try out new things. They spend more money than the average population in almost all product groups.

Magazine's website: tiede.fi Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 09 1201
Email yrityspalvelu@sanoma.fi
Contact person Mediamyynti Sanoma B2B
yrityspalvelu@sanoma.fi
Www http://media.sanoma.fi/

Contact info

Publisher Tieteen tiedotus ry
Sanoma Media Finland Oy
Visiting address Töölönlahdenkatu2
00100 Helsinki
Postal address PL 20
00089 Sanoma
Phone 09 1201
Päätoimittaja Jukka Ruukki
Tuottaja Miina Viljanen

Circulation or copies

Issues per year 14

Readership

Readership 262 000
Total reach 365 000
How many times read 2.5
Minutes of reading 81 min
Sources KMT 2023

Online audience

Magazine's website http://www.tiede.fi

Average weekly reach Source: FIAM

July 2023
0
NaN %
June 2023
0
NaN %
May 2023
0
NaN %
April 2023
0
NaN %
March 2023
0
-100 %
November 2022
21 899
-19.73 %
October 2022
27 281
-14.62 %
September 2022
31 953
9.43 %
August 2022
29 199
26.64 %
July 2022
23 057
-13.84 %
June 2022
26 761
-10.59 %
May 2022
29 931
-32.24 %

Average weekly pageviews Source: FIAM

July 2023
0
NaN %
June 2023
0
NaN %
May 2023
0
NaN %
April 2023
0
NaN %
March 2023
0
-100 %
November 2022
105 985
-8.5 %
October 2022
115 833
0.41 %
September 2022
115 355
-3.04 %
August 2022
118 975
8.76 %
July 2022
109 395
1.89 %
June 2022
107 365
-8.12 %
May 2022
116 855
-9.42 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 04.01.2024 11.12.2023 13.12.2023 Theme: The 7 pitfalls of losing weight.
2 08.02.2024 18.01.2024 22.01.2024 Theme: Alzheimer's disease: medications coming, but root cause still lost.
3 07.03.2024 15.02.2024 19.02.2024 Theme: The mobile phone of the future.
4 28.03.2024 07.03.2024 11.03.2024 Theme: A giant telescope searches for life in space.
5 18.04.2024 26.03.2024 28.03.2024 Theme: What would the world be like without people?
6 16.05.2024 24.04.2024 26.04.2024 Theme: The greatest value of the brain - the mystery of consciousness.
7 13.06.2024 23.05.2024 27.05.2024 Theme: A quantum computer – a device that makes the impossible possible is built in Finland.
8 11.07.2024 19.06.2024 24.06.2024 Theme: Human 2.0 – bioengineer lists type defects that need repair.
9 01.08.2024 11.07.2024 15.07.2024 Theme: The Earth's most important weather systems and how they can be influenced.
10 22.08.2024 01.08.2024 05.08.2024 Theme: New treatments for cancer.
11 19.09.2024 29.08.2024 02.09.2024 Theme: Why are mental disorders becoming more common?
12 17.10.2024 26.09.2024 30.09.2024 Theme: The world is switching to clean electricity – who suffers, who benefits?
13 14.11.2024 24.10.2024 28.10.2024 Theme: Nobel Prizes 2024.
14 12.12.2024 21.11.2024 25.11.2024 Theme: Highlights of science 2025 compilation.

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4-colour price 11754 €

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Size including margin: 420 x 280 mm

4-colour price 12945 €

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Size including margin: 210 x 280 mm

4-colour price 5878 €

1/1

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Size including margin: 210 x 280 mm

4-colour price 6465 €

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Size including margin: 210 x 280 mm

4-colour price 6465 €

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Size including margin: 210 x 255 mm

4-colour price 7056 €

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4-colour price 4221 €

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Size including margin: 210 x 137 mm

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Size including margin: 70 x 280 mm

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Size including margin: 210 x 92 mm

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4-colour price 3059 €

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Info about inserts

Prices doesn't include tax.

Technical data

Size mm 210 x 280 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer PunaMusta Oy , Tampere

 

Technical info / material

Ad material delivery Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
Technical data Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.

Readers: 262 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile All 15+ % Tiede
Readers %
Tiede
Amount of readers
Readership (KMT 2023) 262 000
Total reach 365 000
SexWomen5142110 040
Men4958151 960
Native languageFinnish9597254 140
Swedish537 860
Age15-24 y13718 340
25-34 y141334 060
35-44 y141436 680
45-54 y141539 300
55-64 y161744 540
65+ y293386 460
Gender + ageFemale 15-29 years10615 720
Female 30-49 years141231 440
Female 50+ years282565 500
Male 15-29 years10718 340
Male 30-49 years141744 540
Male 50+ years243386 460
Household positionLives at home with parents7513 100
Lives alone282873 360
Lives with spouse3740104 800
Lives with spouse and children242257 640
Single parent237 860
Other325 240
Grandchildren under 18 years of ageYes212360 260
No3843112 660
No answer (under 45 year olds)413489 080
ProfessionTop Management4513 100
white-collar worker, higher-level162052 400
White-collar worker12923 580
Worker10718 340
Farmer112 620
Other entrepreneur337 860
Pensioner313489 080
Student, pupil11923 580
Homewife, home dad000
Unemployed237 860
Other6615 720
No answer337 860
EducationElementary school525 240
Secondary school7513 100
Vocational281949 780
High school141231 440
University of Applied Sciences191949 780
University2742110 040
Something else212 620
Size of the household1 pers283078 600
2 pers3840104 800
3 pers141128 820
4 pers121231 440
5+ pers7718 340
Household income (gross)Below 20 000 € /y11820 960
20 000 - 35 000 € /y191436 680
35 001 - 50 000 € /y202052 400
50 001 - 85 000 € /y222565 500
85 001 - 100 000 € /y7923 580
Over 100 000 € /y91539 300
Don't want to tell5513 100
Can't say / No answer7513 100
Decision-maker in grocery purchasesYes9393243 660
Don't know7718 340
Can not say112 620
HousingApartment323386 460
Row house or semi-detached house151744 540
Detached house4745117 900
Farm4410 480
Something else112 620
Can not say000
Ownership of housingOwner-occupied residence7679206 980
Rented residence201744 540
Right of residence apartment237 860
Something else112 620
Can not say100
Cottage or holiday home in regular useYes4042110 040
No5956146 720
Can not say112 620
Using AdBlocker or similar applicationYes191847 160
No7677201 740
Can not say5513 100
Number of cars in householdOne car4545117 900
Two cars323181 220
Three or more cars10923 580
No car141539 300
PUUTTUUPUUTTUU222565 500
PUUTTUU6764167 680
PUUTTUU4410 480
PUUTTUU81128 820
PUUTTUU237 860
PUUTTUU8923 580
PUUTTUU5410 480
Advertising ban at the door / mailboxYes242462 880
No7675196 500
Can not say112 620
lifecycleIn paid job, entrepreneur, freelancer, farmer5251133 620
Temporarily absent (= time off from work, care or study, maternity leave)112 620
Retired313489 080
Unemployed / laid off237 860
Schoolboy or student11923 580
Housewife or father000
In the military or performing civilian service000
Other112 620
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes252770 740
No252360 260
Can't say / No answer5051133 620
Health services used in the householdPublic health services8585222 700
Employer - funded health care services4948125 760
Private, self-funded healthcare services3945117 900
Private health insurance services222052 400
No health care100
Can not say112 620
Type of municipality (7 class)Greater Helsinki192873 360
Turku or Tampere8718 340
Oulu4513 100
70 000 - 150 000 inhabitants town131334 060
Urban municipality272257 640
Conurbation161539 300
Countryside131026 200
Pets in householdCat171539 300
Dog262257 640
Some other pet5615 720
No pets5964167 680
Family with kidsYes322975 980
No6871186 020
Use of glasses or contact lensesYes6769180 780
No333181 220
How often different content is read
The frequency of reading: Print magazinesDaily152257 640
5-6 days a week4615 720
1-4 days a week263283 840
Monthly242462 880
Rarely231436 680
Never712 620
Can not say100
The frequency of reading: Magazine content in digital formatDaily212257 640
5-6 days a week5718 340
1-4 days a week192257 640
Monthly151847 160
Rarely242155 020
Never141026 200
Can not say125 240
The frequency of reading: Print newspapers or afternoon papersDaily3039102 180
5-6 days a week4615 720
1-4 days a week232462 880
Monthly131128 820
Rarely211641 920
Never7410 480
Can not say100
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily5459154 580
5-6 days a week9820 960
1-4 days a week161641 920
Monthly6615 720
Rarely9820 960
Never637 860
Can not say000
The frequency of reading: Free and free delivery newspapersDaily5513 100
5-6 days a week437 860
1-4 days a week4444115 280
Monthly171949 780
Rarely202155 020
Never9923 580
Can not say100
The frequency of watching: Free online TV servicesDaily151641 920
5-6 days a week91026 200
1-4 days a week303078 600
Monthly232360 260
Rarely151539 300
Never7615 720
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily161539 300
5-6 days a week10820 960
1-4 days a week222462 880
Monthly10820 960
Rarely111128 820
Never313489 080
Can not say000
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4549128 380
5-6 days a week91128 820
1-4 days a week191847 160
Monthly111026 200
Rarely121026 200
Never325 240
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily353489 080
5-6 days a week121641 920
1-4 days a week222360 260
Monthly111026 200
Rarely121231 440
Never7513 100
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily222462 880
5-6 days a week7820 960
1-4 days a week161949 780
Monthly131334 060
Rarely262257 640
Never161334 060
Can not say100
The frequency of listening: Programs of commercial radio channelsDaily161641 920
5-6 days a week10820 960
1-4 days a week212257 640
Monthly141641 920
Rarely212257 640
Never161539 300
Can not say112 620
The frequency of listening: PodcastsDaily437 860
5-6 days a week337 860
1-4 days a week9923 580
Monthly131539 300
Rarely282975 980
Never4140104 800
Can not say212 620
User frequency and following: Social mediaDaily5753138 860
5-6 days a week71026 200
1-4 days a week8923 580
Monthly337 860
Rarely6615 720
Never191949 780
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily13923 580
5-6 days a week5513 100
1-4 days a week111231 440
Monthly8718 340
Rarely222462 880
Never4043112 660
Can not say112 620
User frequency: Instant messaging Daily6864167 680
5-6 days a week91128 820
1-4 days a week101128 820
Monthly337 860
Rarely337 860
Never8820 960
Can not say000
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5865170 300
No413591 700
Can not say112 620
I tend to buy tabloidsYes81026 200
No9088230 560
Can not say212 620
A paid Finnish magazine is subscribed to my household (print or digital)Yes4655144 100
No5244115 280
Can not say212 620
I tend to buy single copy magazinesYes171949 780
No8179206 980
Can not say212 620
PUUTTUUPUUTTUU131334 060
PUUTTUU537 860
PUUTTUU7820 960
PUUTTUU151847 160
PUUTTUU81128 820
PUUTTUU7820 960
PUUTTUU101436 680
PUUTTUU6410 480
PUUTTUU9923 580
PUUTTUU9820 960
PUUTTUU437 860
PUUTTUU537 860
PUUTTUU131334 060
PUUTTUU8615 720
PUUTTUU131334 060
PUUTTUU7410 480
PUUTTUU8718 340
PUUTTUU3410 480
PUUTTUU5655144 100
KULUTUSVÄITTÄMÄT
PUUTTUUPUUTTUU5855144 100
PUUTTUU4043112 660
PUUTTUU225 240
PUUTTUUPUUTTUU8788230 560
PUUTTUU111128 820
PUUTTUU125 240
PUUTTUUPUUTTUU7375196 500
PUUTTUU252360 260
PUUTTUU237 860
PUUTTUUPUUTTUU8184220 080
PUUTTUU181539 300
PUUTTUU225 240
PUUTTUUPUUTTUU5755144 100
PUUTTUU4143112 660
PUUTTUU112 620
PUUTTUUPUUTTUU302975 980
PUUTTUU6363165 060
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PUUTTUUPUUTTUU8485222 700
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PUUTTUU5755144 100
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PUUTTUU112 620
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Tiede magazine's reader profile / Source NRS 2023

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.