Tiede
Tiede interests people more than ever. Finland's largest science media makes life more interesting by showing even the most ordinary things in a new light. Tiede surprises its readers with every issue and also reveals what is yet to come. The readers of Tiede are quality-conscious trendsetters who want to try out new things. They spend more money than the average population in almost all product groups.
Magazine's website: tiede.fi Follow us :
Advertisement sales
Advertisement sales | Sanoma Media Finland Oy |
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Phone | 09 1201 |
yrityspalvelu@sanoma.fi | |
Contact person |
Mediamyynti Sanoma B2B yrityspalvelu@sanoma.fi |
Www | http://media.sanoma.fi/ |
Contact info
Publisher | Tieteen tiedotus ry |
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Sanoma Media Finland Oy | |
Visiting address |
Töölönlahdenkatu2 00100 Helsinki |
Postal address |
PL 20 00089 Sanoma |
Phone | 09 1201 |
Päätoimittaja | Jukka Ruukki |
Tuottaja | Miina Viljanen |
Circulation or copies
Issues per year | 14 |
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Readership
Readership | 262 000 |
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Total reach | 365 000 |
How many times read | 2.5 |
Minutes of reading | 81 min |
Sources | KMT 2023 |
Online audience
Magazine's website | http://www.tiede.fi |
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Average weekly reach Source: FIAM
Average weekly pageviews Source: FIAM
Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.
Timetable
Issue | Publishing date | Reservation | Material | Research number | Additional info |
1 | 05.01.2023 | 15.12.2022 | 19.12.2022 | ||
2 | 02.02.2023 | 12.01.2023 | 16.01.2023 | ||
3 | 02.03.2023 | 09.02.2023 | 13.02.2023 | ||
4 | 30.03.2023 | 09.03.2023 | 13.03.2023 | ||
5 | 20.04.2023 | 30.03.2023 | 03.04.2023 | ||
6 | 17.05.2023 | 25.04.2023 | 27.04.2023 | ||
7 | 15.06.2023 | 25.05.2023 | 29.05.2023 | ||
8 | 13.07.2023 | 21.06.2023 | 26.06.2023 | ||
9 | 03.08.2023 | 13.07.2023 | 17.07.2023 | ||
10 | 24.08.2023 | 03.08.2023 | 07.08.2023 | ||
11 | 21.09.2023 | 31.08.2023 | 04.09.2023 | ||
12 | 19.10.2023 | 28.09.2023 | 02.10.2023 | ||
13 | 16.11.2023 | 26.10.2023 | 30.10.2023 | ||
14 | 14.12.2023 | 23.11.2023 | 27.11.2023 |
Advertisement rates

2/1
Position: Not specified
Size including margin: 420 x 280 mm
4-colour price 11412 €

2/1
Position: First spread
Size including margin: 420 x 280 mm
4-colour price 13168 €

2/1
Position: 2. Spread
Size including margin: 420 x 280 mm
4-colour price 12568 €

1/1
Position: Not specified
Size including margin: 210 x 280 mm
4-colour price 5707 €

1/1
Position: 2. Cover
Size including margin: 210 x 280 mm
4-colour price 6277 €

1/1
Position: 3. Cover
Size including margin: 210 x 280 mm
4-colour price 6277 €

1/1
Position: Back cover
Size including margin: 210 x 255 mm
4-colour price 6850 €

1/2
Position: Not specified
Size including margin: 102 x 280 mm
4-colour price 4098 €

1/2
Position: Not specified
Size including margin: 210 x 137 mm
4-colour price 4098 €

1/3
Position: Not specified
Size including margin: 70 x 280 mm
4-colour price 3539 €

1/3
Position: Not specified
Size including margin: 210 x 92 mm
4-colour price 3539 €

1/4
Position: Not specified
Size including margin: 50 x 280 mm
4-colour price 2970 €

1/4
Position: Not specified
Size including margin: 210 x 69 mm
4-colour price 2970 €

1/4
Position: Not specified
Size including margin: 102 x 137 mm
4-colour price 2970 €
Prices doesn't include tax.
Technical data
Size mm | 210 x 280 mm |
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Bleed mm | 5 mm |
Printing process | Offset |
Binding | Saddle-stitching |
Printing house
Printer | Kroonpress AS , Viro |
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Technical info / material
Ad material delivery | Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä. |
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Technical data | Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet. |
Readers: 262 000 / KMT 2023 Download magazine graphs (PDF)
Reader profile | All 15+ % | Tiede Readers % |
Tiede Amount of readers |
|
Readership (KMT 2023) | 262 000 | |||
Total reach | 365 000 | |||
Sex | Women | 51 | 42 | 110 040 |
Men | 49 | 58 | 151 960 | |
Native language | Finnish | 95 | 97 | 254 140 |
Swedish | 5 | 3 | 7 860 | |
Age | 15-24 y | 13 | 7 | 18 340 |
25-34 y | 14 | 13 | 34 060 | |
35-44 y | 14 | 14 | 36 680 | |
45-54 y | 14 | 15 | 39 300 | |
55-64 y | 16 | 17 | 44 540 | |
65+ y | 29 | 33 | 86 460 | |
Gender + age | Female 15-29 years | 10 | 6 | 15 720 |
Female 30-49 years | 14 | 12 | 31 440 | |
Female 50+ years | 28 | 25 | 65 500 | |
Male 15-29 years | 10 | 7 | 18 340 | |
Male 30-49 years | 14 | 17 | 44 540 | |
Male 50+ years | 24 | 33 | 86 460 | |
Household position | Lives at home with parents | 7 | 5 | 13 100 |
Lives alone | 28 | 28 | 73 360 | |
Lives with spouse | 37 | 40 | 104 800 | |
Lives with spouse and children | 24 | 22 | 57 640 | |
Single parent | 2 | 3 | 7 860 | |
Other | 3 | 2 | 5 240 | |
Grandchildren under 18 years of age | Yes | 21 | 23 | 60 260 |
No | 38 | 43 | 112 660 | |
No answer (under 45 year olds) | 41 | 34 | 89 080 | |
Profession | Top Management | 4 | 5 | 13 100 |
white-collar worker, higher-level | 16 | 20 | 52 400 | |
White-collar worker | 12 | 9 | 23 580 | |
Worker | 10 | 7 | 18 340 | |
Farmer | 1 | 1 | 2 620 | |
Other entrepreneur | 3 | 3 | 7 860 | |
Pensioner | 31 | 34 | 89 080 | |
Student, pupil | 11 | 9 | 23 580 | |
Homewife, home dad | 0 | 0 | 0 | |
Unemployed | 2 | 3 | 7 860 | |
Other | 6 | 6 | 15 720 | |
No answer | 3 | 3 | 7 860 | |
Education | Elementary school | 5 | 2 | 5 240 |
Secondary school | 7 | 5 | 13 100 | |
Vocational | 28 | 19 | 49 780 | |
High school | 14 | 12 | 31 440 | |
University of Applied Sciences | 19 | 19 | 49 780 | |
University | 27 | 42 | 110 040 | |
Something else | 2 | 1 | 2 620 | |
Size of the household | 1 pers | 28 | 30 | 78 600 |
2 pers | 38 | 40 | 104 800 | |
3 pers | 14 | 11 | 28 820 | |
4 pers | 12 | 12 | 31 440 | |
5+ pers | 7 | 7 | 18 340 | |
Household income (gross) | Below 20 000 € /y | 11 | 8 | 20 960 |
20 000 - 35 000 € /y | 19 | 14 | 36 680 | |
35 001 - 50 000 € /y | 20 | 20 | 52 400 | |
50 001 - 85 000 € /y | 22 | 25 | 65 500 | |
85 001 - 100 000 € /y | 7 | 9 | 23 580 | |
Over 100 000 € /y | 9 | 15 | 39 300 | |
Don't want to tell | 5 | 5 | 13 100 | |
Can't say / No answer | 7 | 5 | 13 100 | |
Decision-maker in grocery purchases | Yes | 93 | 93 | 243 660 |
Don't know | 7 | 7 | 18 340 | |
Can not say | 1 | 1 | 2 620 | |
Housing | Apartment | 32 | 33 | 86 460 |
Row house or semi-detached house | 15 | 17 | 44 540 | |
Detached house | 47 | 45 | 117 900 | |
Farm | 4 | 4 | 10 480 | |
Something else | 1 | 1 | 2 620 | |
Can not say | 0 | 0 | 0 | |
Ownership of housing | Owner-occupied residence | 76 | 79 | 206 980 |
Rented residence | 20 | 17 | 44 540 | |
Right of residence apartment | 2 | 3 | 7 860 | |
Something else | 1 | 1 | 2 620 | |
Can not say | 1 | 0 | 0 | |
Cottage or holiday home in regular use | Yes | 40 | 42 | 110 040 |
No | 59 | 56 | 146 720 | |
Can not say | 1 | 1 | 2 620 | |
Using AdBlocker or similar application | Yes | 19 | 18 | 47 160 |
No | 76 | 77 | 201 740 | |
Can not say | 5 | 5 | 13 100 | |
Number of cars in household | One car | 45 | 45 | 117 900 |
Two cars | 32 | 31 | 81 220 | |
Three or more cars | 10 | 9 | 23 580 | |
No car | 14 | 15 | 39 300 | |
PUUTTUU | PUUTTUU | 22 | 25 | 65 500 |
PUUTTUU | 67 | 64 | 167 680 | |
PUUTTUU | 4 | 4 | 10 480 | |
PUUTTUU | 8 | 11 | 28 820 | |
PUUTTUU | 2 | 3 | 7 860 | |
PUUTTUU | 8 | 9 | 23 580 | |
PUUTTUU | 5 | 4 | 10 480 | |
Advertising ban at the door / mailbox | Yes | 24 | 24 | 62 880 |
No | 76 | 75 | 196 500 | |
Can not say | 1 | 1 | 2 620 | |
lifecycle | In paid job, entrepreneur, freelancer, farmer | 52 | 51 | 133 620 |
Temporarily absent (= time off from work, care or study, maternity leave) | 1 | 1 | 2 620 | |
Retired | 31 | 34 | 89 080 | |
Unemployed / laid off | 2 | 3 | 7 860 | |
Schoolboy or student | 11 | 9 | 23 580 | |
Housewife or father | 0 | 0 | 0 | |
In the military or performing civilian service | 0 | 0 | 0 | |
Other | 1 | 1 | 2 620 | |
Don't want to say | 0 | 0 | 0 | |
Can not say | 0 | 0 | 0 | |
Participation in workplace procurement decisions | Yes | 25 | 27 | 70 740 |
No | 25 | 23 | 60 260 | |
Can't say / No answer | 50 | 51 | 133 620 | |
Health services used in the household | Public health services | 85 | 85 | 222 700 |
Employer - funded health care services | 49 | 48 | 125 760 | |
Private, self-funded healthcare services | 39 | 45 | 117 900 | |
Private health insurance services | 22 | 20 | 52 400 | |
No health care | 1 | 0 | 0 | |
Can not say | 1 | 1 | 2 620 | |
Type of municipality (7 class) | Greater Helsinki | 19 | 28 | 73 360 |
Turku or Tampere | 8 | 7 | 18 340 | |
Oulu | 4 | 5 | 13 100 | |
70 000 - 150 000 inhabitants town | 13 | 13 | 34 060 | |
Urban municipality | 27 | 22 | 57 640 | |
Conurbation | 16 | 15 | 39 300 | |
Countryside | 13 | 10 | 26 200 | |
Pets in household | Cat | 17 | 15 | 39 300 |
Dog | 26 | 22 | 57 640 | |
Some other pet | 5 | 6 | 15 720 | |
No pets | 59 | 64 | 167 680 | |
Family with kids | Yes | 32 | 29 | 75 980 |
No | 68 | 71 | 186 020 | |
Use of glasses or contact lenses | Yes | 67 | 69 | 180 780 |
No | 33 | 31 | 81 220 | |
How often different content is read | ||||
The frequency of reading: Print magazines | Daily | 15 | 22 | 57 640 |
5-6 days a week | 4 | 6 | 15 720 | |
1-4 days a week | 26 | 32 | 83 840 | |
Monthly | 24 | 24 | 62 880 | |
Rarely | 23 | 14 | 36 680 | |
Never | 7 | 1 | 2 620 | |
Can not say | 1 | 0 | 0 | |
The frequency of reading: Magazine content in digital format | Daily | 21 | 22 | 57 640 |
5-6 days a week | 5 | 7 | 18 340 | |
1-4 days a week | 19 | 22 | 57 640 | |
Monthly | 15 | 18 | 47 160 | |
Rarely | 24 | 21 | 55 020 | |
Never | 14 | 10 | 26 200 | |
Can not say | 1 | 2 | 5 240 | |
The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 39 | 102 180 |
5-6 days a week | 4 | 6 | 15 720 | |
1-4 days a week | 23 | 24 | 62 880 | |
Monthly | 13 | 11 | 28 820 | |
Rarely | 21 | 16 | 41 920 | |
Never | 7 | 4 | 10 480 | |
Can not say | 1 | 0 | 0 | |
The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 59 | 154 580 |
5-6 days a week | 9 | 8 | 20 960 | |
1-4 days a week | 16 | 16 | 41 920 | |
Monthly | 6 | 6 | 15 720 | |
Rarely | 9 | 8 | 20 960 | |
Never | 6 | 3 | 7 860 | |
Can not say | 0 | 0 | 0 | |
The frequency of reading: Free and free delivery newspapers | Daily | 5 | 5 | 13 100 |
5-6 days a week | 4 | 3 | 7 860 | |
1-4 days a week | 44 | 44 | 115 280 | |
Monthly | 17 | 19 | 49 780 | |
Rarely | 20 | 21 | 55 020 | |
Never | 9 | 9 | 23 580 | |
Can not say | 1 | 0 | 0 | |
The frequency of watching: Free online TV services | Daily | 15 | 16 | 41 920 |
5-6 days a week | 9 | 10 | 26 200 | |
1-4 days a week | 30 | 30 | 78 600 | |
Monthly | 23 | 23 | 60 260 | |
Rarely | 15 | 15 | 39 300 | |
Never | 7 | 6 | 15 720 | |
Can not say | 1 | 0 | 0 | |
The frequency of watching: Pay TV and streaming services | Daily | 16 | 15 | 39 300 |
5-6 days a week | 10 | 8 | 20 960 | |
1-4 days a week | 22 | 24 | 62 880 | |
Monthly | 10 | 8 | 20 960 | |
Rarely | 11 | 11 | 28 820 | |
Never | 31 | 34 | 89 080 | |
Can not say | 0 | 0 | 0 | |
The frequency of watching: Programs of YLE (national proadcaster) TV channels | Daily | 45 | 49 | 128 380 |
5-6 days a week | 9 | 11 | 28 820 | |
1-4 days a week | 19 | 18 | 47 160 | |
Monthly | 11 | 10 | 26 200 | |
Rarely | 12 | 10 | 26 200 | |
Never | 3 | 2 | 5 240 | |
Can not say | 0 | 0 | 0 | |
The frequency of watching: Programs of commercial TV channels | Daily | 35 | 34 | 89 080 |
5-6 days a week | 12 | 16 | 41 920 | |
1-4 days a week | 22 | 23 | 60 260 | |
Monthly | 11 | 10 | 26 200 | |
Rarely | 12 | 12 | 31 440 | |
Never | 7 | 5 | 13 100 | |
Can not say | 0 | 0 | 0 | |
The frequency of listening: Programs of YLE (national proadcaster) radio-channels | Daily | 22 | 24 | 62 880 |
5-6 days a week | 7 | 8 | 20 960 | |
1-4 days a week | 16 | 19 | 49 780 | |
Monthly | 13 | 13 | 34 060 | |
Rarely | 26 | 22 | 57 640 | |
Never | 16 | 13 | 34 060 | |
Can not say | 1 | 0 | 0 | |
The frequency of listening: Programs of commercial radio channels | Daily | 16 | 16 | 41 920 |
5-6 days a week | 10 | 8 | 20 960 | |
1-4 days a week | 21 | 22 | 57 640 | |
Monthly | 14 | 16 | 41 920 | |
Rarely | 21 | 22 | 57 640 | |
Never | 16 | 15 | 39 300 | |
Can not say | 1 | 1 | 2 620 | |
The frequency of listening: Podcasts | Daily | 4 | 3 | 7 860 |
5-6 days a week | 3 | 3 | 7 860 | |
1-4 days a week | 9 | 9 | 23 580 | |
Monthly | 13 | 15 | 39 300 | |
Rarely | 28 | 29 | 75 980 | |
Never | 41 | 40 | 104 800 | |
Can not say | 2 | 1 | 2 620 | |
User frequency and following: Social media | Daily | 57 | 53 | 138 860 |
5-6 days a week | 7 | 10 | 26 200 | |
1-4 days a week | 8 | 9 | 23 580 | |
Monthly | 3 | 3 | 7 860 | |
Rarely | 6 | 6 | 15 720 | |
Never | 19 | 19 | 49 780 | |
Can not say | 0 | 0 | 0 | |
User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 9 | 23 580 |
5-6 days a week | 5 | 5 | 13 100 | |
1-4 days a week | 11 | 12 | 31 440 | |
Monthly | 8 | 7 | 18 340 | |
Rarely | 22 | 24 | 62 880 | |
Never | 40 | 43 | 112 660 | |
Can not say | 1 | 1 | 2 620 | |
User frequency: Instant messaging | Daily | 68 | 64 | 167 680 |
5-6 days a week | 9 | 11 | 28 820 | |
1-4 days a week | 10 | 11 | 28 820 | |
Monthly | 3 | 3 | 7 860 | |
Rarely | 3 | 3 | 7 860 | |
Never | 8 | 8 | 20 960 | |
Can not say | 0 | 0 | 0 | |
A paid Finnish newspaper is subscribed to my household (print or digital) | Yes | 58 | 65 | 170 300 |
No | 41 | 35 | 91 700 | |
Can not say | 1 | 1 | 2 620 | |
I tend to buy tabloids | Yes | 8 | 10 | 26 200 |
No | 90 | 88 | 230 560 | |
Can not say | 2 | 1 | 2 620 | |
A paid Finnish magazine is subscribed to my household (print or digital) | Yes | 46 | 55 | 144 100 |
No | 52 | 44 | 115 280 | |
Can not say | 2 | 1 | 2 620 | |
I tend to buy single copy magazines | Yes | 17 | 19 | 49 780 |
No | 81 | 79 | 206 980 | |
Can not say | 2 | 1 | 2 620 | |
PUUTTUU | PUUTTUU | 13 | 13 | 34 060 |
PUUTTUU | 5 | 3 | 7 860 | |
PUUTTUU | 7 | 8 | 20 960 | |
PUUTTUU | 15 | 18 | 47 160 | |
PUUTTUU | 8 | 11 | 28 820 | |
PUUTTUU | 7 | 8 | 20 960 | |
PUUTTUU | 10 | 14 | 36 680 | |
PUUTTUU | 6 | 4 | 10 480 | |
PUUTTUU | 9 | 9 | 23 580 | |
PUUTTUU | 9 | 8 | 20 960 | |
PUUTTUU | 4 | 3 | 7 860 | |
PUUTTUU | 5 | 3 | 7 860 | |
PUUTTUU | 13 | 13 | 34 060 | |
PUUTTUU | 8 | 6 | 15 720 | |
PUUTTUU | 13 | 13 | 34 060 | |
PUUTTUU | 7 | 4 | 10 480 | |
PUUTTUU | 8 | 7 | 18 340 | |
PUUTTUU | 3 | 4 | 10 480 | |
PUUTTUU | 56 | 55 | 144 100 | |
KULUTUSVÄITTÄMÄT | ||||
PUUTTUU | PUUTTUU | 58 | 55 | 144 100 |
PUUTTUU | 40 | 43 | 112 660 | |
PUUTTUU | 2 | 2 | 5 240 | |
PUUTTUU | PUUTTUU | 87 | 88 | 230 560 |
PUUTTUU | 11 | 11 | 28 820 | |
PUUTTUU | 1 | 2 | 5 240 | |
PUUTTUU | PUUTTUU | 73 | 75 | 196 500 |
PUUTTUU | 25 | 23 | 60 260 | |
PUUTTUU | 2 | 3 | 7 860 | |
PUUTTUU | PUUTTUU | 81 | 84 | 220 080 |
PUUTTUU | 18 | 15 | 39 300 | |
PUUTTUU | 2 | 2 | 5 240 | |
PUUTTUU | PUUTTUU | 57 | 55 | 144 100 |
PUUTTUU | 41 | 43 | 112 660 | |
PUUTTUU | 1 | 1 | 2 620 | |
PUUTTUU | PUUTTUU | 30 | 29 | 75 980 |
PUUTTUU | 63 | 63 | 165 060 | |
PUUTTUU | 7 | 8 | 20 960 | |
PUUTTUU | PUUTTUU | 84 | 85 | 222 700 |
PUUTTUU | 15 | 13 | 34 060 | |
PUUTTUU | 1 | 1 | 2 620 | |
PUUTTUU | PUUTTUU | 41 | 42 | 110 040 |
PUUTTUU | 57 | 55 | 144 100 | |
PUUTTUU | 2 | 3 | 7 860 | |
PUUTTUU | PUUTTUU | 86 | 85 | 222 700 |
PUUTTUU | 14 | 15 | 39 300 | |
PUUTTUU | 1 | 1 | 2 620 | |
PUUTTUU | PUUTTUU | 30 | 27 | 70 740 |
PUUTTUU | 65 | 68 | 178 160 | |
PUUTTUU | 5 | 4 | 10 480 | |
PUUTTUU | PUUTTUU | 39 | 39 | 102 180 |
PUUTTUU | 60 | 60 | 157 200 | |
PUUTTUU | 1 | 1 | 2 620 | |
PUUTTUU | PUUTTUU | 67 | 68 | 178 160 |
PUUTTUU | 30 | 29 | 75 980 | |
PUUTTUU | 3 | 3 | 7 860 | |
PUUTTUU | PUUTTUU | 67 | 69 | 180 780 |
PUUTTUU | 31 | 29 | 75 980 | |
PUUTTUU | 3 | 2 | 5 240 | |
PUUTTUU | PUUTTUU | 67 | 67 | 175 540 |
PUUTTUU | 30 | 30 | 78 600 | |
PUUTTUU | 2 | 2 | 5 240 |
Tiede magazine's reader profile / Source NRS 2023