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Tiede

Tiede interests people more than ever. Finland's largest science media makes life more interesting by showing even the most ordinary things in a new light. Tiede surprises its readers with every issue and also reveals what is yet to come. The readers of Tiede are quality-conscious trendsetters who want to try out new things. They spend more money than the average population in almost all product groups.

Magazine's website: tiede.fi Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 010 808 085
Email etunimi.sukunimi@sanoma.com
Contact person Sirkka Pulkkinen
mediapalvelu@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Päätoimittaja Jukka Ruukki
Toimitussihteeri Tuula Kinnarinen

Circulation or copies

Issues per year 14

Readership

Readership 279 000
Total reach 297 000
How many times read 2,5
Minutes of reading 53 min
Sources KMT 2020

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 14.01.2021 16.12.2020 18.12.2020 Thema: Smart home of the future
2 03.02.2021 14.01.2021 18.01.2021 Thema: Ancient DNA reveals our roots.
3 03.03.2021 11.02.2021 15.02.2021 Thema: Good, bad plastic
4 24.03.2021 04.03.2021 08.03.2021 Thema: Where do dreams come from?
5 14.04.2021 22.03.2021 24.03.2021 Thema: Readers ask about spring – Tiede answers.
6 12.05.2021 20.04.2021 22.04.2021 Thema: Lost giants of ancient history
7 16.06.2021 27.05.2021 31.05.2021 Thema: Save the groundwater.
8 14.07.2021 23.06.2021 28.06.2021 Thema: The most amazing scientific experiments
9 04.08.2021 15.07.2021 19.07.2021 Thema: Secret heroes of the brain
10 01.09.2021 12.08.2021 16.08.2021 Thema: Readers ask about autumn – Tiede responds.
11 29.09.2021 09.09.2021 13.09.2021 Thema: One man's garbage is the other's gold.
12 20.10.2021 30.09.2021 04.10.2021 Thema: Giants of the universe
13 17.11.2021 28.10.2021 01.11.2021 Thema: Nobel Prizes
14 09.12.2021 18.11.2021 22.11.2021 Thema: Science will take place in 2022.

Advertisement rates

2/1

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Size including margin: 420 x 280 mm

4-colour price 9947 €

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Position: First spread

Size including margin: 420 x 280 mm

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Size including margin: 420 x 280 mm

4-colour price 10955 €

1/1

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Size including margin: 210 x 280 mm

4-colour price 4974 €

1/1

Position: 2. Cover

Size including margin: 210 x 280 mm

4-colour price 5471 €

1/1

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Info about inserts

Technical data

Size mm 210 x 280 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Walstead CE , Starachowice

 

Technical info / material

Ad material delivery Aineistot toimitetaan aineistolinkin kautta. Ilmoitusvarauksessa kerrottu aineistontoimittaja saa linkin sähköpostiinsa.
Technical data Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi ilmoituksen ulkoreunaa. PDF:ään lisätään 5 mm leikkausvara (bleed) ja leikkuumerkit. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 279 000 / NRS 2020 Download magazine graphs (PDF)

Reader profile All 15+ % Tiede
Readers %
Tiede
Amount of readers
SexWomen5142117 180
Men4958161 820
Age15-24 y131233 480
25-34 y141130 690
35-44 y141747 430
45-54 y141439 060
55-64 y161850 220
65+ y282878 120
Gender + ageFemale 15-29 years10616 740
Female 30-49 years141130 690
Female 50+ years282569 750
Male 15-29 years101233 480
Male 30-49 years141850 220
Male 50+ years242878 120
Household positionLives at home with parents7719 530
Lives alone252569 750
Lives with spouse3837103 230
Lives with spouse and children252672 540
Single parent225 580
Other225 580
ProfessionTop Management3411 160
white-collar worker, higher-level141953 010
White-collar worker141233 480
Worker11925 110
Farmer112 790
Other entrepreneur438 370
Pensioner313083 700
Student, pupil121233 480
Homewife, home dad112 790
Unemployed338 370
Other4513 950
No answer225 580
EducationElementary school6411 160
Secondary school7616 740
Vocational302158 590
High school141541 850
University of Applied Sciences181747 430
University2437103 230
Something else212 790
Size of the household1 pers272775 330
2 pers3837103 230
3 pers141439 060
4 pers131439 060
5+ pers8822 320
Household income (gross)Below 20 000 € /y131130 690
20 000 - 35 000 € /y222055 800
35 001 - 50 000 € /y202055 800
50 001 - 85 000 € /y212261 380
85 001 - 100 000 € /y5616 740
Over 100 000 € /y6925 110
Don't want to tell6513 950
Can't say / No answer8719 530
Decision-maker in grocery purchasesYes9493259 470
Don't know6719 530
Can not say000
HousingApartment343597 650
Row house or semi-detached house171747 430
Detached house4444122 760
Farm338 370
Something else112 790
Can not say000
Ownership of housingOwner-occupied residence7374206 460
Rented residence232261 380
Right of residence apartment225 580
Something else112 790
Can not say100
Cottage or holiday home in regular useYes4140111 600
No5858161 820
Can not say125 580
Number of cars in householdOne car4748133 920
Two cars292980 910
Three or more cars9925 110
No car141541 850
Advertising ban at the door / mailboxYes232672 540
No7674206 460
Can not say112 790
lifecycleIn paid job, entrepreneur, freelancer, farmer5153147 870
Temporarily absent (= time off from work, care or study, maternity leave)225 580
Retired313083 700
Unemployed / laid off338 370
Schoolboy or student121233 480
Housewife or father112 790
In the military or performing civilian service000
Other112 790
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes252672 540
No252569 750
Can't say / No answer5149136 710
Health services used in the householdPublic health services8584234 360
Employer - funded health care services4850139 500
Private, self-funded healthcare services3942117 180
Private health insurance services212364 170
No health care112 790
Can not say112 790
Type of municipality (7 class)Greater Helsinki192466 960
Turku or Tampere81027 900
Oulu4513 950
70 000 - 150 000 inhabitants town131233 480
Urban municipality262466 960
Conurbation161439 060
Countryside131130 690
Pets in householdCat161541 850
Dog262364 170
Some other pet5513 950
No pets6165181 350
Family with kidsYes343597 650
No6665181 350
Use of glasses or contact lensesYes6866184 140
No323494 860
How often different content is read
The frequency of reading: Print magazinesDaily141747 430
5-6 days a week5719 530
1-4 days a week3039108 810
Monthly262672 540
Rarely19925 110
Never425 580
Can not say000
The frequency of reading: Magazine content in digital formatDaily191747 430
5-6 days a week6822 320
1-4 days a week192569 750
Monthly161747 430
Rarely262364 170
Never131027 900
Can not say112 790
The frequency of reading: Print newspapers or afternoon papersDaily3440111 600
5-6 days a week6616 740
1-4 days a week252569 750
Monthly141439 060
Rarely171233 480
Never438 370
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily5156156 240
5-6 days a week111130 690
1-4 days a week181747 430
Monthly7513 950
Rarely9719 530
Never5411 160
Can not say000
The frequency of reading: Free and free delivery newspapersDaily7719 530
5-6 days a week5513 950
1-4 days a week4039108 810
Monthly191953 010
Rarely212158 590
Never7719 530
Can not say212 790
The frequency of watching: Free online TV servicesDaily192055 800
5-6 days a week101027 900
1-4 days a week303083 700
Monthly191953 010
Rarely151439 060
Never5616 740
Can not say112 790
The frequency of watching: Pay TV and streaming servicesDaily171439 060
5-6 days a week101027 900
1-4 days a week192055 800
Monthly91027 900
Rarely111027 900
Never343494 860
Can not say112 790
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4848133 920
5-6 days a week101027 900
1-4 days a week191850 220
Monthly101130 690
Rarely9822 320
Never338 370
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily4039108 810
5-6 days a week121336 270
1-4 days a week222261 380
Monthly9925 110
Rarely91027 900
Never7719 530
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily242569 750
5-6 days a week7822 320
1-4 days a week181953 010
Monthly111130 690
Rarely252569 750
Never141233 480
Can not say212 790
The frequency of listening: Programs of commercial radio channelsDaily202055 800
5-6 days a week111233 480
1-4 days a week232261 380
Monthly131336 270
Rarely181850 220
Never141439 060
Can not say112 790
The frequency of listening: PodcastsDaily338 370
5-6 days a week225 580
1-4 days a week8925 110
Monthly121233 480
Rarely262878 120
Never4541114 390
Can not say438 370
User frequency and following: Social mediaDaily5653147 870
5-6 days a week6719 530
1-4 days a week8822 320
Monthly4411 160
Rarely6616 740
Never202158 590
Can not say112 790
User frequency and following: Bloggers, YouTubers, or social media influencersDaily111130 690
5-6 days a week5513 950
1-4 days a week101027 900
Monthly8822 320
Rarely242364 170
Never4042117 180
Can not say112 790
User frequency: Instant messaging Daily6465181 350
5-6 days a week101027 900
1-4 days a week101027 900
Monthly4411 160
Rarely325 580
Never91027 900
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5962172 980
No4036100 440
Can not say112 790
I tend to buy tabloidsYes91027 900
No8989248 310
Can not say112 790
A paid Finnish magazine is subscribed to my household (print or digital)Yes4952145 080
No4947131 130
Can not say225 580
I tend to buy single copy magazinesYes181953 010
No8079220 410
Can not say225 580

Tiede magazine's reader profile / Source NRS 2020

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.