Finnish Magazine Rate Cards

Tiede

Tiede interests people more than ever. Finland's largest science media makes life more interesting by showing even the most ordinary things in a new light. Tiede surprises its readers with every issue and also reveals what is yet to come. The readers of Tiede are quality-conscious trendsetters who want to try out new things. They spend more money than the average population in almost all product groups.

Magazine's website: tiede.fi Follow us :

You're looking at rate card for the year 2023 The information for 2024 has not been updated yet.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Sanoma Media Finland Oy
Phone	09 1201
Email	yrityspalvelu@sanoma.fi
Contact person	Mediamyynti Sanoma B2B yrityspalvelu@sanoma.fi
Www	http://media.sanoma.fi/

Contact info

Publisher	Tieteen tiedotus ry
	Sanoma Media Finland Oy
Visiting address	Töölönlahdenkatu2 00100 Helsinki
Postal address	PL 20 00089 Sanoma
Phone	09 1201
Päätoimittaja	Jukka Ruukki
Tuottaja	Miina Viljanen

Circulation or copies

Issues per year	14

Readership

Readership	262 000
Total reach	365 000
How many times read	2.5
Minutes of reading	81 min
Sources	KMT 2023

Online audience

Magazine's website	http://www.tiede.fi

Average weekly reach Source: FIAM

July 2023

NaN %

June 2023

NaN %

May 2023

NaN %

April 2023

NaN %

March 2023

-100 %

November 2022

21 899

-19.73 %

October 2022

27 281

-14.62 %

September 2022

31 953

9.43 %

August 2022

29 199

26.64 %

July 2022

23 057

-13.84 %

June 2022

26 761

-10.59 %

May 2022

29 931

-32.24 %

Average weekly pageviews Source: FIAM

July 2023

NaN %

June 2023

NaN %

May 2023

NaN %

April 2023

NaN %

March 2023

-100 %

November 2022

105 985

-8.5 %

October 2022

115 833

0.41 %

September 2022

115 355

-3.04 %

August 2022

118 975

8.76 %

July 2022

109 395

1.89 %

June 2022

107 365

-8.12 %

May 2022

116 855

-9.42 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	05.01.2023	15.12.2022	19.12.2022
2	02.02.2023	12.01.2023	16.01.2023
3	02.03.2023	09.02.2023	13.02.2023
4	30.03.2023	09.03.2023	13.03.2023
5	20.04.2023	30.03.2023	03.04.2023
6	17.05.2023	25.04.2023	27.04.2023
7	15.06.2023	25.05.2023	29.05.2023
8	13.07.2023	21.06.2023	26.06.2023
9	03.08.2023	13.07.2023	17.07.2023
10	24.08.2023	03.08.2023	07.08.2023
11	21.09.2023	31.08.2023	04.09.2023
12	19.10.2023	28.09.2023	02.10.2023
13	16.11.2023	26.10.2023	30.10.2023
14	14.12.2023	23.11.2023	27.11.2023

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 280 mm

4-colour price 11412 €

2/1

Position: First spread

Size including margin: 420 x 280 mm

4-colour price 13168 €

2/1

Position: 2. Spread

Size including margin: 420 x 280 mm

4-colour price 12568 €

1/1

Position: Not specified

Size including margin: 210 x 280 mm

4-colour price 5707 €

1/1

Position: 2. Cover

Size including margin: 210 x 280 mm

4-colour price 6277 €

1/1

Position: 3. Cover

Size including margin: 210 x 280 mm

4-colour price 6277 €

1/1

Position: Back cover

Size including margin: 210 x 255 mm

4-colour price 6850 €

1/2

Position: Not specified

Size including margin: 102 x 280 mm

4-colour price 4098 €

1/2

Position: Not specified

Size including margin: 210 x 137 mm

4-colour price 4098 €

1/3

Position: Not specified

Size including margin: 70 x 280 mm

4-colour price 3539 €

1/3

Position: Not specified

Size including margin: 210 x 92 mm

4-colour price 3539 €

1/4

Position: Not specified

Size including margin: 50 x 280 mm

4-colour price 2970 €

1/4

Position: Not specified

Size including margin: 210 x 69 mm

4-colour price 2970 €

1/4

Position: Not specified

Size including margin: 102 x 137 mm

4-colour price 2970 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	210 x 280 mm
Bleed mm	5 mm
Printing process	Offset
Binding	Saddle-stitching

Printing house

Printer	Kroonpress AS , Viro

Technical info / material

Ad material delivery	Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
Technical data	Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Ad material delivery

Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.

Technical data

Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 262 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Tiede Readers %	Tiede Amount of readers
Readership (KMT 2023)	262 000
Total reach	365 000
Sex	Women	51	42	110 040
Sex	Men	49	58	151 960

Native language	Finnish	95	97	254 140
Native language	Swedish	5	3	7 860

Age	15-24 y	13	7	18 340
	25-34 y	14	13	34 060
	35-44 y	14	14	36 680
	45-54 y	14	15	39 300
	55-64 y	16	17	44 540
	65+ y	29	33	86 460

Gender + age	Female 15-29 years	10	6	15 720
	Female 30-49 years	14	12	31 440
	Female 50+ years	28	25	65 500
	Male 15-29 years	10	7	18 340
	Male 30-49 years	14	17	44 540
	Male 50+ years	24	33	86 460

Household position	Lives at home with parents	7	5	13 100
	Lives alone	28	28	73 360
	Lives with spouse	37	40	104 800
	Lives with spouse and children	24	22	57 640
	Single parent	2	3	7 860
	Other	3	2	5 240

Grandchildren under 18 years of age	Yes	21	23	60 260
	No	38	43	112 660
	No answer (under 45 year olds)	41	34	89 080

Profession	Top Management	4	5	13 100
	white-collar worker, higher-level	16	20	52 400
	White-collar worker	12	9	23 580
	Worker	10	7	18 340
	Farmer	1	1	2 620
	Other entrepreneur	3	3	7 860
	Pensioner	31	34	89 080
	Student, pupil	11	9	23 580
	Homewife, home dad	0	0	0
	Unemployed	2	3	7 860
	Other	6	6	15 720
	No answer	3	3	7 860

Education	Elementary school	5	2	5 240
	Secondary school	7	5	13 100
	Vocational	28	19	49 780
	High school	14	12	31 440
	University of Applied Sciences	19	19	49 780
	University	27	42	110 040
	Something else	2	1	2 620

Size of the household	1 pers	28	30	78 600
	2 pers	38	40	104 800
	3 pers	14	11	28 820
	4 pers	12	12	31 440
	5+ pers	7	7	18 340

Household income (gross)	Below 20 000 € /y	11	8	20 960
	20 000 - 35 000 € /y	19	14	36 680
	35 001 - 50 000 € /y	20	20	52 400
	50 001 - 85 000 € /y	22	25	65 500
	85 001 - 100 000 € /y	7	9	23 580
	Over 100 000 € /y	9	15	39 300
	Don't want to tell	5	5	13 100
	Can't say / No answer	7	5	13 100

Decision-maker in grocery purchases	Yes	93	93	243 660
	Don't know	7	7	18 340
	Can not say	1	1	2 620

Housing	Apartment	32	33	86 460
	Row house or semi-detached house	15	17	44 540
	Detached house	47	45	117 900
	Farm	4	4	10 480
	Something else	1	1	2 620
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	79	206 980
	Rented residence	20	17	44 540
	Right of residence apartment	2	3	7 860
	Something else	1	1	2 620
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	42	110 040
	No	59	56	146 720
	Can not say	1	1	2 620

Using AdBlocker or similar application	Yes	19	18	47 160
	No	76	77	201 740
	Can not say	5	5	13 100

Number of cars in household	One car	45	45	117 900
	Two cars	32	31	81 220
	Three or more cars	10	9	23 580
	No car	14	15	39 300

PUUTTUU	PUUTTUU	22	25	65 500
	PUUTTUU	67	64	167 680
	PUUTTUU	4	4	10 480
	PUUTTUU	8	11	28 820
	PUUTTUU	2	3	7 860
	PUUTTUU	8	9	23 580
	PUUTTUU	5	4	10 480

Advertising ban at the door / mailbox	Yes	24	24	62 880
	No	76	75	196 500
	Can not say	1	1	2 620

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	51	133 620
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	2 620
	Retired	31	34	89 080
	Unemployed / laid off	2	3	7 860
	Schoolboy or student	11	9	23 580
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	2 620
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	27	70 740
	No	25	23	60 260
	Can't say / No answer	50	51	133 620

Health services used in the household	Public health services	85	85	222 700
	Employer - funded health care services	49	48	125 760
	Private, self-funded healthcare services	39	45	117 900
	Private health insurance services	22	20	52 400
	No health care	1	0	0
	Can not say	1	1	2 620

Type of municipality (7 class)	Greater Helsinki	19	28	73 360
	Turku or Tampere	8	7	18 340
	Oulu	4	5	13 100
	70 000 - 150 000 inhabitants town	13	13	34 060
	Urban municipality	27	22	57 640
	Conurbation	16	15	39 300
	Countryside	13	10	26 200

Pets in household	Cat	17	15	39 300
	Dog	26	22	57 640
	Some other pet	5	6	15 720
	No pets	59	64	167 680

Family with kids	Yes	32	29	75 980
Family with kids	No	68	71	186 020

Use of glasses or contact lenses	Yes	67	69	180 780
Use of glasses or contact lenses	No	33	31	81 220
How often different content is read
The frequency of reading: Print magazines	Daily	15	22	57 640
	5-6 days a week	4	6	15 720
	1-4 days a week	26	32	83 840
	Monthly	24	24	62 880
	Rarely	23	14	36 680
	Never	7	1	2 620
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	22	57 640
	5-6 days a week	5	7	18 340
	1-4 days a week	19	22	57 640
	Monthly	15	18	47 160
	Rarely	24	21	55 020
	Never	14	10	26 200
	Can not say	1	2	5 240

The frequency of reading: Print newspapers or afternoon papers	Daily	30	39	102 180
	5-6 days a week	4	6	15 720
	1-4 days a week	23	24	62 880
	Monthly	13	11	28 820
	Rarely	21	16	41 920
	Never	7	4	10 480
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	59	154 580
	5-6 days a week	9	8	20 960
	1-4 days a week	16	16	41 920
	Monthly	6	6	15 720
	Rarely	9	8	20 960
	Never	6	3	7 860
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	5	13 100
	5-6 days a week	4	3	7 860
	1-4 days a week	44	44	115 280
	Monthly	17	19	49 780
	Rarely	20	21	55 020
	Never	9	9	23 580
	Can not say	1	0	0

The frequency of watching: Free online TV services	Daily	15	16	41 920
	5-6 days a week	9	10	26 200
	1-4 days a week	30	30	78 600
	Monthly	23	23	60 260
	Rarely	15	15	39 300
	Never	7	6	15 720
	Can not say	1	0	0

The frequency of watching: Pay TV and streaming services	Daily	16	15	39 300
	5-6 days a week	10	8	20 960
	1-4 days a week	22	24	62 880
	Monthly	10	8	20 960
	Rarely	11	11	28 820
	Never	31	34	89 080
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	49	128 380
	5-6 days a week	9	11	28 820
	1-4 days a week	19	18	47 160
	Monthly	11	10	26 200
	Rarely	12	10	26 200
	Never	3	2	5 240
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	34	89 080
	5-6 days a week	12	16	41 920
	1-4 days a week	22	23	60 260
	Monthly	11	10	26 200
	Rarely	12	12	31 440
	Never	7	5	13 100
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	24	62 880
	5-6 days a week	7	8	20 960
	1-4 days a week	16	19	49 780
	Monthly	13	13	34 060
	Rarely	26	22	57 640
	Never	16	13	34 060
	Can not say	1	0	0

The frequency of listening: Programs of commercial radio channels	Daily	16	16	41 920
	5-6 days a week	10	8	20 960
	1-4 days a week	21	22	57 640
	Monthly	14	16	41 920
	Rarely	21	22	57 640
	Never	16	15	39 300
	Can not say	1	1	2 620

The frequency of listening: Podcasts	Daily	4	3	7 860
	5-6 days a week	3	3	7 860
	1-4 days a week	9	9	23 580
	Monthly	13	15	39 300
	Rarely	28	29	75 980
	Never	41	40	104 800
	Can not say	2	1	2 620

User frequency and following: Social media	Daily	57	53	138 860
	5-6 days a week	7	10	26 200
	1-4 days a week	8	9	23 580
	Monthly	3	3	7 860
	Rarely	6	6	15 720
	Never	19	19	49 780
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	9	23 580
	5-6 days a week	5	5	13 100
	1-4 days a week	11	12	31 440
	Monthly	8	7	18 340
	Rarely	22	24	62 880
	Never	40	43	112 660
	Can not say	1	1	2 620

User frequency: Instant messaging	Daily	68	64	167 680
	5-6 days a week	9	11	28 820
	1-4 days a week	10	11	28 820
	Monthly	3	3	7 860
	Rarely	3	3	7 860
	Never	8	8	20 960
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	65	170 300
	No	41	35	91 700
	Can not say	1	1	2 620

I tend to buy tabloids	Yes	8	10	26 200
	No	90	88	230 560
	Can not say	2	1	2 620

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	55	144 100
	No	52	44	115 280
	Can not say	2	1	2 620

I tend to buy single copy magazines	Yes	17	19	49 780
	No	81	79	206 980
	Can not say	2	1	2 620

PUUTTUU	PUUTTUU	13	13	34 060
	PUUTTUU	5	3	7 860
	PUUTTUU	7	8	20 960
	PUUTTUU	15	18	47 160
	PUUTTUU	8	11	28 820
	PUUTTUU	7	8	20 960
	PUUTTUU	10	14	36 680
	PUUTTUU	6	4	10 480
	PUUTTUU	9	9	23 580
	PUUTTUU	9	8	20 960
	PUUTTUU	4	3	7 860
	PUUTTUU	5	3	7 860
	PUUTTUU	13	13	34 060
	PUUTTUU	8	6	15 720
	PUUTTUU	13	13	34 060
	PUUTTUU	7	4	10 480
	PUUTTUU	8	7	18 340
	PUUTTUU	3	4	10 480
	PUUTTUU	56	55	144 100
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	55	144 100
	PUUTTUU	40	43	112 660
	PUUTTUU	2	2	5 240

PUUTTUU	PUUTTUU	87	88	230 560
	PUUTTUU	11	11	28 820
	PUUTTUU	1	2	5 240

PUUTTUU	PUUTTUU	73	75	196 500
	PUUTTUU	25	23	60 260
	PUUTTUU	2	3	7 860

PUUTTUU	PUUTTUU	81	84	220 080
	PUUTTUU	18	15	39 300
	PUUTTUU	2	2	5 240

PUUTTUU	PUUTTUU	57	55	144 100
	PUUTTUU	41	43	112 660
	PUUTTUU	1	1	2 620

PUUTTUU	PUUTTUU	30	29	75 980
	PUUTTUU	63	63	165 060
	PUUTTUU	7	8	20 960

PUUTTUU	PUUTTUU	84	85	222 700
	PUUTTUU	15	13	34 060
	PUUTTUU	1	1	2 620

PUUTTUU	PUUTTUU	41	42	110 040
	PUUTTUU	57	55	144 100
	PUUTTUU	2	3	7 860

PUUTTUU	PUUTTUU	86	85	222 700
	PUUTTUU	14	15	39 300
	PUUTTUU	1	1	2 620

PUUTTUU	PUUTTUU	30	27	70 740
	PUUTTUU	65	68	178 160
	PUUTTUU	5	4	10 480

PUUTTUU	PUUTTUU	39	39	102 180
	PUUTTUU	60	60	157 200
	PUUTTUU	1	1	2 620

PUUTTUU	PUUTTUU	67	68	178 160
	PUUTTUU	30	29	75 980
	PUUTTUU	3	3	7 860

PUUTTUU	PUUTTUU	67	69	180 780
	PUUTTUU	31	29	75 980
	PUUTTUU	3	2	5 240

PUUTTUU	PUUTTUU	67	67	175 540
	PUUTTUU	30	30	78 600
	PUUTTUU	2	2	5 240

Tiede magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Tiede Readers %	Tiede Amount of readers
Attitude towards advertising: Newspapers	Positive	77	78	204 360
	Can not say	4	3	7 860
	Negative	18	18	47 160

Attitude towards advertising: Magazines	Positive	77	80	209 600
	Can not say	5	3	7 860
	Negative	19	17	44 540

Attitude towards advertising: Free and local newspapers	Positive	82	86	225 320
	Can not say	5	3	7 860
	Negative	13	12	31 440

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	56	146 720
	Can not say	8	7	18 340
	Negative	37	37	96 940

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	38	99 560
	Can not say	12	12	31 440
	Negative	47	50	131 000

Attitude towards advertising: Blogs	Positive	30	31	81 220
	Can not say	27	26	68 120
	Negative	41	43	112 660

Attitude towards advertising: Newsletters to email	Positive	19	17	44 540
	Can not say	2	2	5 240
	Negative	79	81	212 220

Attitude towards advertising: Other websites	Positive	43	44	115 280
	Can not say	10	9	23 580
	Negative	46	48	125 760

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	56	146 720
	Can not say	3	2	5 240
	Negative	40	42	110 040

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	41	107 420
	Can not say	6	6	15 720
	Negative	53	53	138 860

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	68	178 160
	Can not say	4	3	7 860
	Negative	28	29	75 980

Attitude towards advertising: Out-of-home advertising	Positive	66	67	175 540
	Can not say	6	5	13 100
	Negative	29	28	73 360

Tiede magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Tiede Readers %	Tiede Amount of readers
I relax and get inspired by magazines	Agree	77	83	217 460
	Disagree	15	11	28 820
	Can not say	7	6	15 720

I experience pampering moments with magazines	Agree	50	51	133 620
	Disagree	39	40	104 800
	Can not say	10	10	26 200

A professional magazine keeps me up to date on professional matters	Agree	70	76	199 120
	Disagree	17	14	36 680
	Can not say	12	11	28 820

The industry specialty magazine provides information on my hobbies and interests	Agree	81	86	225 320
	Disagree	10	8	20 960
	Can not say	9	6	15 720

Finnish magazines offer reliable comparisons and tests	Agree	68	71	186 020
	Disagree	18	15	39 300
	Can not say	14	13	34 060

Finnish magazines offer reliable product recommendations	Agree	64	65	170 300
	Disagree	21	21	55 020
	Can not say	15	15	39 300

Finnish magazines are of high quality	Agree	81	84	220 080
	Disagree	12	10	26 200
	Can not say	7	6	15 720

I follow important magazines on social media	Agree	32	27	70 740
	Disagree	60	67	175 540
	Can not say	8	6	15 720

I read important magazines from cover to cover	Agree	52	57	149 340
	Disagree	43	39	102 180
	Can not say	5	3	7 860

Ads are part of the content of the magazine	Agree	64	67	175 540
	Disagree	31	30	78 600
	Can not say	5	3	7 860

Ads in magazines make new things familiar	Agree	67	67	175 540
	Disagree	28	29	75 980
	Can not say	6	4	10 480

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	54	141 480
	Disagree	42	42	110 040
	Can not say	6	5	13 100

I have purchased products based on the ad in magazine	Agree	46	46	120 520
	Disagree	49	48	125 760
	Can not say	6	5	13 100

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	58	151 960
	Disagree	35	39	102 180
	Can not say	4	3	7 860

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	35	91 700
	Disagree	55	59	154 580
	Can not say	6	6	15 720

I rely on product recommendations from bloggers and tubers	Agree	21	16	41 920
	Disagree	66	68	178 160
	Can not say	14	15	39 300

Tiede magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Tiede Readers %	Tiede Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	18	47 160
	Newspapers	14	17	44 540
	Magazine websites	7	10	26 200
	Newspaper websites	7	8	20 960
	Blogs	2	2	5 240
	Social media	12	11	28 820
	Other websites	42	44	115 280
	Television	10	9	23 580
	Radio	1	1	2 620
	Direct mail	10	12	31 440
	None of the above	40	37	96 940

Information sources, consumer electronics and information technology	Print magazines	15	21	55 020
	Newspapers	19	25	65 500
	Magazine websites	10	12	31 440
	Newspaper websites	9	10	26 200
	Blogs	5	4	10 480
	Social media	23	19	49 780
	Other websites	50	54	141 480
	Television	17	18	47 160
	Radio	3	3	7 860
	Direct mail	36	39	102 180
	None of the above	16	14	36 680

Information sources, beauty care and cosmetics	Print magazines	18	20	52 400
	Newspapers	8	10	26 200
	Magazine websites	9	8	20 960
	Newspaper websites	5	5	13 100
	Blogs	8	7	18 340
	Social media	25	19	49 780
	Other websites	16	15	39 300
	Television	12	12	31 440
	Radio	2	2	5 240
	Direct mail	16	15	39 300
	None of the above	47	50	131 000

Information sources, travel	Print magazines	17	22	57 640
	Newspapers	15	19	49 780
	Magazine websites	10	12	31 440
	Newspaper websites	9	10	26 200
	Blogs	10	10	26 200
	Social media	31	28	73 360
	Other websites	48	50	131 000
	Television	16	17	44 540
	Radio	3	3	7 860
	Direct mail	10	12	31 440
	None of the above	29	26	68 120

Information sources, style and fashion	Print magazines	24	28	73 360
	Newspapers	14	17	44 540
	Magazine websites	12	12	31 440
	Newspaper websites	7	7	18 340
	Blogs	9	7	18 340
	Social media	32	26	68 120
	Other websites	34	34	89 080
	Television	17	16	41 920
	Radio	1	1	2 620
	Direct mail	25	25	65 500
	None of the above	30	33	86 460

Information sources, building and renovating	Print magazines	20	25	65 500
	Newspapers	16	20	52 400
	Magazine websites	9	11	28 820
	Newspaper websites	7	10	26 200
	Blogs	6	6	15 720
	Social media	20	16	41 920
	Other websites	33	36	94 320
	Television	18	20	52 400
	Radio	2	3	7 860
	Direct mail	28	29	75 980
	None of the above	32	29	75 980

Information sources, food, cooking and baking	Print magazines	37	43	112 660
	Newspapers	28	32	83 840
	Magazine websites	20	21	55 020
	Newspaper websites	17	20	52 400
	Blogs	14	15	39 300
	Social media	38	36	94 320
	Other websites	34	33	86 460
	Television	28	29	75 980
	Radio	6	5	13 100
	Direct mail	26	27	70 740
	None of the above	13	13	34 060

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	9	23 580
	Newspapers	12	15	39 300
	Magazine websites	3	3	7 860
	Newspaper websites	5	5	13 100
	Blogs	1	1	2 620
	Social media	10	8	20 960
	Other websites	24	27	70 740
	Television	11	11	28 820
	Radio	2	1	2 620
	Direct mail	17	17	44 540
	None of the above	52	50	131 000

Information sources, decorating and furniture purchases	Print magazines	24	28	73 360
	Newspapers	16	21	55 020
	Magazine websites	11	13	34 060
	Newspaper websites	7	7	18 340
	Blogs	8	7	18 340
	Social media	26	22	57 640
	Other websites	31	33	86 460
	Television	18	17	44 540
	Radio	1	2	5 240
	Direct mail	30	29	75 980
	None of the above	27	26	68 120

Information sources, saving and investing	Print magazines	9	13	34 060
	Newspapers	10	15	39 300
	Magazine websites	6	8	20 960
	Newspaper websites	9	10	26 200
	Blogs	6	6	15 720
	Social media	16	12	31 440
	Other websites	30	33	86 460
	Television	6	7	18 340
	Radio	3	3	7 860
	Direct mail	3	3	7 860
	None of the above	49	46	120 520

Information sources, health and wellbeing products / services	Print magazines	14	18	47 160
	Newspapers	15	18	47 160
	Magazine websites	7	9	23 580
	Newspaper websites	6	7	18 340
	Blogs	5	5	13 100
	Social media	21	18	47 160
	Other websites	37	39	102 180
	Television	12	12	31 440
	Radio	2	2	5 240
	Direct mail	17	18	47 160
	None of the above	38	38	99 560

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	15	39 300
	Newspapers	19	22	57 640
	Magazine websites	7	8	20 960
	Newspaper websites	8	8	20 960
	Blogs	5	4	10 480
	Social media	22	17	44 540
	Other websites	41	42	110 040
	Television	13	14	36 680
	Radio	1	2	5 240
	Direct mail	31	30	78 600
	None of the above	29	29	75 980

Tiede magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Tiede Readers %	Tiede Amount of readers
PUUTTUU	Cars, motor vehicles	26	26	68 120
	Well-being and health	53	53	138 860
	Charity work	14	19	49 780
	Self development	32	38	99 560
	PUUTTUU	15	10	26 200
	PUUTTUU	17	18	47 160
	PUUTTUU	16	10	26 200
	PUUTTUU	27	41	107 420
	PUUTTUU	55	70	183 400
	PUUTTUU	34	36	94 320
	PUUTTUU	32	44	115 280
	PUUTTUU	26	24	62 880
	PUUTTUU	53	64	167 680
	PUUTTUU	10	11	28 820
	PUUTTUU	22	17	44 540
	PUUTTUU	35	37	96 940
	PUUTTUU	30	28	73 360
	PUUTTUU	56	60	157 200
	PUUTTUU	16	19	49 780
	PUUTTUU	40	56	146 720
	PUUTTUU	33	38	99 560
	PUUTTUU	39	45	117 900
	PUUTTUU	40	42	110 040
	PUUTTUU	40	37	96 940
	PUUTTUU	23	26	68 120
	PUUTTUU	31	23	60 260
	PUUTTUU	36	43	112 660
	PUUTTUU	36	37	96 940
	PUUTTUU	46	42	110 040
	PUUTTUU	11	13	34 060
	PUUTTUU	23	31	81 220
	PUUTTUU	33	51	133 620
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	43	112 660
	Repair and construction products	40	43	112 660
	Domestic appliances	39	43	112 660
	Electronics or IT products	50	54	141 480
	Cars	18	17	44 540
	Clothing and footwear	82	85	222 700
	Eyeglasses, contact lenses or sunglasses	35	38	99 560
	Sports clothing, footwear or equipment	60	60	157 200
	Saving or investing products or services	26	30	78 600
	Cosmetics and beauty products	45	42	110 040
	Mobile phones	31	33	86 460
	Travels	37	41	107 420
	Products and services for health and well-being	58	60	157 200
	None of the above	2	1	2 620

Intentions to purchase within 12 months	Furniture and furnishings	29	29	75 980
	Repair and construction products	36	41	107 420
	Domestic appliances	20	24	62 880
	Electronics or IT products	28	31	81 220
	Cars	14	13	34 060
	Clothing and footwear	65	69	180 780
	Eyeglasses, contact lenses or sunglasses	27	32	83 840
	Sports clothing, footwear or equipment	43	45	117 900
	Saving or investing products or services	22	25	65 500
	Cosmetics and beauty products	36	34	89 080
	Mobile phones	16	18	47 160
	Travels	41	47	123 140
	Products and services for health and well-being	46	49	128 380
	None of the above	7	4	10 480

Planned acquisitions in the househould over the next 2 years	Building a house	3	2	5 240
	Buying an apartment	11	10	26 200
	Home renovation	29	32	83 840
	Buying a car	25	26	68 120
	Buying a boat	3	3	7 860
	None of these	50	46	120 520

Will consider switching over the next 12 months	Bank	7	7	18 340
	Insurance company	10	8	20 960
	electric company	18	18	47 160
	Internet Connection	8	9	23 580
	Phone-subscription	12	13	34 060
	None of the above	47	49	128 380
	Can not say	19	18	47 160

Use of extra money	Magazines, books, movies	17	22	57 640
	Eating, drinking, partying in a restaurant	32	32	83 840
	Exercises and sports equipment	26	28	73 360
	Cultural events (eg. concerts, theater, festivals)	33	37	96 940
	Renovation, interior design	25	26	68 120
	Health services and personal well-being	21	22	57 640
	Travel	40	45	117 900
	Consumer electronics and IT equipment, mobile phones	16	17	44 540
	Clothes, shoes and bags	23	20	52 400
	Home services (cleaning and other housekeeping services)	6	7	18 340
	Car, boat, motorcycle	13	13	34 060
	Cosmetics and beauty care	10	9	23 580
	Saving, investing	46	49	128 380
	Other	8	8	20 960
	There is no extra money left after mandatory expenses	8	6	15 720
	Can not say	3	3	7 860
Planning on buying/doing in the next 12 months

Tiede magazine's reader profile / Source NRS 2023

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Readers: 262 000 / KMT 2023 Download magazine graphs (PDF)

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