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TM Rakennusmaailma

TESTED INFORMATION ABOUT BUILDING AND RENOVATING TM Rakennusmaailma is a specialized magazine about building and renovating the home. It is unique due to its tests and comparisons on building materials and equipment, construction machinery and services. Whether building something new or renovating something old, information about practical materials and equipment is needed. TM Rakennusmaailma offers this information in the same way as Tekniikan Maailma does: the information provided is tested and well-researched. In cooperation with the well known and recognised research institutions such as VTT Technical Research Centre of Finland, MTT (Agrifood Research Finland), the Tampere University of Technology and TTS Work Efficiency Institute. – Reijo Ruokanen, Editor in Chief

Magazine's website: http://rakennusmaailma.fi/ Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Tuija Isosuo
050 310 3102
050 310 3102
tuija.isosuo@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Firdonkatu 2 T 151
00520 Helsinki
Phone 09 15 661
Magazine's email rakennusmaailma@otavamedia.fi
Toimituspäällikkö Juho Huttula
Vastaava päätoimittaja Reijo Ruokanen

Circulation or copies

Issues per year 12

Readership

Readership 133 000
Total reach 146 000
How many times read 1.8
Minutes of reading 39 min
Sources NRS 2021

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 20.01.2021 15.12.2020 21.12.2020 Thema: Halpaa vai kallista rakentamista - mikä maksaa?
2 17.02.2021 22.01.2021 29.01.2021 Thema: Ekologisuus pientalorakentamisessa.
3 17.03.2021 19.02.2021 26.02.2021 Thema: Pois kaupungista - lisää elintilaa!
4 21.04.2021 24.03.2021 31.03.2021 Thema: Piha ja puutarha. Viherrakentaminen.
5 19.05.2021 22.04.2021 29.04.2021 Thema: Loma- ja vapaa-ajan asuminen.
6 01.07.2021 04.06.2021 07.06.2021 Thema: Lohjan Asuntomessujen virallinen messuluettelo. Messujen parhaat talot - kolmen kärki. Lisäjakelu 20.000 kpl sisustuksesta kiinnostuneille naisille ja miehille. Tutkimusnumero
7 18.08.2021 23.07.2021 30.07.2021 Thema: Lohjan Asuntomessujen parhaat talot - loput top 10.
8 15.09.2021 20.08.2021 27.08.2021 Thema: Esteettömyys kuuluu kaikille.
9 06.10.2021 10.09.2021 17.09.2021 Thema: Pintamateriaalit sisätiloissa.
10 27.10.2021 01.10.2021 08.10.2021 Thema: Vesihuolto.
11 17.11.2021 22.10.2021 29.10.2021 Thema: Turvallisuus.
12 15.12.2021 18.11.2021 25.11.2021 Thema: Talvirakentaminen.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 275 mm

4-colour price 6950 €

Erikoishinnat: 11 390 € numerossa 6

2/1

Position: 1. Spread

Size including margin: 420 x 275 mm

4-colour price 7650 €

Erikoishinnat: 12 530 € numerossa 6

1/1

Position: Not specified

Size including margin: 210 x 275 mm

4-colour price 3860 €

Erikoishinnat: 6 330 € numerossa 6

1/1

Position: 2. Cover

Size including margin: 210 x 275 mm

4-colour price 4250 €

Erikoishinnat: 6 970 € numerossa 6

1/1

Position: 3. Cover

Size including margin: 210 x 275 mm

4-colour price 4250 €

Erikoishinnat: 3. kansi ei ole myynnissä nrossa 6

1/1

Position: Back cover

Size including margin: 210 x 275 mm

4-colour price 4250 €

Erikoishinnat: Takakansi ei ole myynnissä nrossa 6

1/2 Pysty

Position: Not specified

Size including margin: 102 x 275 mm

4-colour price 2230 €

Erikoishinnat: 4 310 € numerossa 7

1/4 Pysty

Position: Not specified

Size including margin: 49 x 275 mm

4-colour price 1640 €

Erikoishinnat: 3 170 € numerossa 7

Info about inserts

Technical data

Size mm 210 x 275 mm
Printing area mm 210 x 275 mm
Bleed mm 5 mm
Column width 45 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer PunaMusta Oy , Forssa Print - Tuotanto

 

Technical info / material

Ad material delivery Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data yrityksille.otavamedia.fi/tekniset tiedot ja hinnat. Numero 6 liimasidottu

Readers: 133 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % TM Rakennusmaailma
Readers %
TM Rakennusmaailma
Amount of readers
SexWomen511722 610
Men4983110 390
Age15-24 y1345 320
25-34 y1479 310
35-44 y141013 300
45-54 y141621 280
55-64 y162229 260
65+ y294154 530
Gender + ageFemale 15-29 years1011 330
Female 30-49 years1445 320
Female 50+ years281317 290
Male 15-29 years1067 980
Male 30-49 years141925 270
Male 50+ years245978 470
Household positionLives at home with parents733 990
Lives alone272127 930
Lives with spouse374863 840
Lives with spouse and children232431 920
Single parent222 660
Other322 660
ProfessionTop Management456 650
white-collar worker, higher-level151519 950
White-collar worker13911 970
Worker101114 630
Farmer122 660
Other entrepreneur345 320
Pensioner314357 190
Student, pupil1233 990
Homewife, home dad100
Unemployed322 660
Other445 320
No answer322 660
EducationElementary school667 980
Secondary school767 980
Vocational293749 210
High school13810 640
University of Applied Sciences181823 940
University252431 920
Something else211 330
Size of the household1 pers282330 590
2 pers394863 840
3 pers141317 290
4 pers121114 630
5+ pers767 980
Household income (gross)Below 20 000 € /y1379 310
20 000 - 35 000 € /y211722 610
35 001 - 50 000 € /y202330 590
50 001 - 85 000 € /y212837 240
85 001 - 100 000 € /y6911 970
Over 100 000 € /y6911 970
Don't want to tell656 650
Can't say / No answer722 660
Decision-maker in grocery purchasesYes9491121 030
Don't know6810 640
Can not say100
HousingApartment342735 910
Row house or semi-detached house171519 950
Detached house445370 490
Farm445 320
Something else100
Can not say000
Ownership of housingOwner-occupied residence7484111 720
Rented residence221317 290
Right of residence apartment222 660
Something else111 330
Can not say100
Cottage or holiday home in regular useYes414965 170
No585066 500
Can not say111 330
Number of cars in householdOne car464863 840
Two cars303546 550
Three or more cars101114 630
No car1467 980
Advertising ban at the door / mailboxYes241722 610
No7683110 390
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer505066 500
Temporarily absent (= time off from work, care or study, maternity leave)111 330
Retired314357 190
Unemployed / laid off322 660
Schoolboy or student1233 990
Housewife or father100
In the military or performing civilian service000
Other111 330
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232533 250
No252431 920
Can't say / No answer515269 160
Health services used in the householdPublic health services8584111 720
Employer - funded health care services494559 850
Private, self-funded healthcare services384357 190
Private health insurance services212330 590
No health care100
Can not say111 330
Type of municipality (7 class)Greater Helsinki191418 620
Turku or Tampere867 980
Oulu433 990
70 000 - 150 000 inhabitants town131621 280
Urban municipality272938 570
Conurbation161925 270
Countryside131317 290
Pets in householdCat171418 620
Dog262330 590
Some other pet545 320
No pets606586 450
Family with kidsYes312837 240
No697295 760
Use of glasses or contact lensesYes687599 750
No322533 250
How often different content is read
The frequency of reading: Print magazinesDaily152533 250
5-6 days a week479 310
1-4 days a week284255 860
Monthly251722 610
Rarely2179 310
Never511 330
Can not say000
The frequency of reading: Magazine content in digital formatDaily202229 260
5-6 days a week556 650
1-4 days a week192735 910
Monthly161823 940
Rarely251925 270
Never131013 300
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily345167 830
5-6 days a week579 310
1-4 days a week232330 590
Monthly141013 300
Rarely19810 640
Never511 330
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily536079 800
5-6 days a week10810 640
1-4 days a week171621 280
Monthly656 650
Rarely9810 640
Never522 660
Can not say011 330
The frequency of reading: Free and free delivery newspapersDaily679 310
5-6 days a week567 980
1-4 days a week425370 490
Monthly181519 950
Rarely201418 620
Never845 320
Can not say100
The frequency of watching: Free online TV servicesDaily171925 270
5-6 days a week101013 300
1-4 days a week313546 550
Monthly201621 280
Rarely151418 620
Never667 980
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily151519 950
5-6 days a week10810 640
1-4 days a week191823 940
Monthly91013 300
Rarely111114 630
Never353850 540
Can not say100
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily486485 120
5-6 days a week101013 300
1-4 days a week191519 950
Monthly1156 650
Rarely1056 650
Never311 330
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily384965 170
5-6 days a week131519 950
1-4 days a week231925 270
Monthly956 650
Rarely1079 310
Never745 320
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily243242 560
5-6 days a week7911 970
1-4 days a week172127 930
Monthly111215 960
Rarely261925 270
Never1479 310
Can not say111 330
The frequency of listening: Programs of commercial radio channelsDaily182127 930
5-6 days a week101215 960
1-4 days a week232431 920
Monthly131317 290
Rarely201823 940
Never161114 630
Can not say111 330
The frequency of listening: PodcastsDaily322 660
5-6 days a week211 330
1-4 days a week967 980
Monthly121114 630
Rarely262837 240
Never444661 180
Can not say456 650
User frequency and following: Social mediaDaily564255 860
5-6 days a week6810 640
1-4 days a week91013 300
Monthly345 320
Rarely5911 970
Never192634 580
Can not say011 330
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1167 980
5-6 days a week545 320
1-4 days a week1179 310
Monthly8810 640
Rarely242330 590
Never405167 830
Can not say122 660
User frequency: Instant messaging Daily645269 160
5-6 days a week101215 960
1-4 days a week101317 290
Monthly456 650
Rarely345 320
Never91519 950
Can not say111 330
A paid Finnish newspaper is subscribed to my household (print or digital)Yes597194 430
No402938 570
Can not say100
I tend to buy tabloidsYes91418 620
No8985113 050
Can not say111 330
A paid Finnish magazine is subscribed to my household (print or digital)Yes506079 800
No493951 870
Can not say211 330
I tend to buy single copy magazinesYes181925 270
No8079105 070
Can not say222 660

TM Rakennusmaailma magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.