Finnish Magazine Rate Cards

TM Rakennusmaailma

TESTED INFORMATION ABOUT BUILDING AND RENOVATING TM Rakennusmaailma is a specialized magazine about building and renovating the home. It is unique due to its tests and comparisons on building materials and equipment, construction machinery and services. Whether building something new or renovating something old, information about practical materials and equipment is needed. TM Rakennusmaailma offers this information in the same way as Tekniikan Maailma does: the information provided is tested and well-researched. In cooperation with the well known and recognised research institutions such as VTT Technical Research Centre of Finland, MTT (Agrifood Research Finland), the Tampere University of Technology and TTS Work Efficiency Institute. – Reijo Ruokanen, Editor in Chief

Magazine's website: http://rakennusmaailma.fi/ Follow us :

You're looking at rate card for the year 2023 The information for 2024 has not been updated yet.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Otavamedia Oy
Phone	09 15 661
Contact person	Mediamyynti Otavamedia yrityspalvelu@otavamedia.fi
Www	https://yrityksille.otavamedia.fi/

Contact info

Publisher	Otavamedia Oy
Visiting address	Firdonkatu 2 T 151 00520 Helsinki
Phone	09 15 661
Magazine's email	rakennusmaailma@otavamedia.fi
Vastaava päätoimittaja	Reijo Ruokanen

Circulation or copies

Issues per year	12

Readership

Readership	104 000
Total reach	117 000
How many times read	1.9
Minutes of reading	52 min
Sources	KMT 2023

Online audience

Magazine's website	http://www.rakennusmaailma.fi

Average weekly reach Source: FIAM

August 2023

13 317

4.32 %

July 2023

12 766

-14.26 %

June 2023

14 890

-3.85 %

May 2023

15 486

-0.37 %

April 2023

15 544

16.56 %

March 2023

13 336

-3.24 %

February 2023

13 783

-14 %

January 2023

16 026

2.92 %

December 2022

15 571

183.73 %

November 2022

5 488

-65.84 %

October 2022

16 064

-36.72 %

September 2022

25 385

51.27 %

Average weekly pageviews Source: FIAM

August 2023

29 820

3.75 %

July 2023

28 743

-9.85 %

June 2023

31 884

-0.16 %

May 2023

31 935

-5.48 %

April 2023

33 786

6.65 %

March 2023

31 680

-5.04 %

February 2023

33 360

-20.06 %

January 2023

41 731

20.14 %

December 2022

34 735

4.66 %

November 2022

33 189

0.49 %

October 2022

33 026

0.67 %

September 2022

32 806

-6.08 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	18.01.2023	20.12.2022	28.12.2022		Thema: Kevyttakat ja varaavat mallit. Mallilaskelmat energiansäästöstä.
2	15.02.2023	19.01.2023	26.01.2023		Thema: Talopaketit: mallistokatsaus, näin vertailet sisältöjä, saatavuus, huolenpitosopimukset.
3	22.03.2023	23.02.2023	02.03.2023		Thema: Remonttiekstra. Ensimmäinen uudistettu TM Rakennusmaailma.
4	19.04.2023	21.03.2023	28.03.2023		Thema: Piha, puutarha ja parveke.
5	17.05.2023	19.04.2023	26.04.2023		Thema: Mökit ja vapaa-ajan asunnot: Mitä saa 50 000, 100 000 ja 250 000 eurolla Suomessa?
6	28.06.2023	29.05.2023	05.06.2023		Thema: Asuntomessut Loviisa. Virallinen messuluettelo.
7	09.08.2023	13.07.2023	20.07.2023		Thema: Vertailussa rakennustarvikkeiden hinnat suosituimmista tuotteista.
8	06.09.2023	10.08.2023	17.08.2023		Thema: Rännit ja salaojat, kattotarkastus ja termostaattien kunto.
9	04.10.2023	07.09.2023	14.09.2023		Thema: Kierrätys ja kirppis. Talon rakentaminen kierrätysmateriaaleista. Raksaringit ja muut someryhmät.
10	25.10.2023	28.09.2023	05.10.2023		Thema: Energian hinta 2024: lämmityksen vaihtoehdot, kuten pumput ja maalämpö, sähkön hintanäkymät.
11	15.11.2023	19.10.2023	26.10.2023		Thema: Uudet puu- ja sähkökiukaat esittelyssä. Valmislauteet vs. näin teet itse.
12	20.12.2023	22.11.2023	29.11.2023		Thema: Uusi rakennuslaki voimaan 2024: omakotirakentajan ympäristöraportti ja byrokratia esittelyssä.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 275 mm

4-colour price 7160 €

Erikoishinnat: 11 730 € numerossa 6

2/1

Position: 1. Spread

Size including margin: 420 x 275 mm

4-colour price 7880 €

Erikoishinnat: 12 910 € numerossa 6

2/1

Position: Second spread

Size including margin: 420 x 275 mm

Erikoishinnat: 12 910 € numerossa 6

1/1

Position: Not specified

Size including margin: 210 x 275 mm

4-colour price 3980 €

Erikoishinnat: 6 520 € numerossa 6

1/1

Position: 2. Cover

Size including margin: 210 x 275 mm

4-colour price 4380 €

Erikoishinnat: 7 180 € numerossa 6

1/1

Position: 3. Cover

Size including margin: 210 x 275 mm

4-colour price 4380 €

Erikoishinnat: 3. kansi ei ole myynnissä nrossa 6

1/1

Position: Back cover

Size including margin: 210 x 275 mm

4-colour price 4380 €

Erikoishinnat: Takakansi ei ole myynnissä nrossa 6

1/2 Pysty

Position: Not specified

Size including margin: 102 x 275 mm

4-colour price 2300 €

Erikoishinnat: 4 440 € numerossa 7

1/4 Pysty

Position: Not specified

Size including margin: 49 x 275 mm

4-colour price 1690 €

Erikoishinnat: 3 270 € numerossa 7

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	210 x 275 mm
Printing area mm	210 x 275 mm
Bleed mm	5 mm
Column width	45 mm
Printing process	Offset
Binding	Saddle-stitching

Printing house

Printer	PunaMusta Oy , Esko Aaltosen katu, Forssa

Technical info / material

Ad material delivery	Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data	yrityksille.otavamedia.fi/tekniset tiedot ja hinnat. Numero 6 liimasidottu

Readers: 104 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	TM Rakennusmaailma Readers %	TM Rakennusmaailma Amount of readers
Readership (KMT 2023)	104 000
Total reach	117 000
Sex	Women	51	16	16 640
Sex	Men	49	84	87 360

Native language	Finnish	95	96	99 840
Native language	Swedish	5	4	4 160

Age	15-24 y	13	3	3 120
	25-34 y	14	6	6 240
	35-44 y	14	12	12 480
	45-54 y	14	14	14 560
	55-64 y	16	20	20 800
	65+ y	29	45	46 800

Gender + age	Female 15-29 years	10	1	1 040
	Female 30-49 years	14	3	3 120
	Female 50+ years	28	12	12 480
	Male 15-29 years	10	4	4 160
	Male 30-49 years	14	19	19 760
	Male 50+ years	24	60	62 400

Household position	Lives at home with parents	7	3	3 120
	Lives alone	28	19	19 760
	Lives with spouse	37	50	52 000
	Lives with spouse and children	24	24	24 960
	Single parent	2	2	2 080
	Other	3	2	2 080

Grandchildren under 18 years of age	Yes	21	32	33 280
	No	38	48	49 920
	No answer (under 45 year olds)	41	20	20 800

Profession	Top Management	4	4	4 160
	white-collar worker, higher-level	16	15	15 600
	White-collar worker	12	8	8 320
	Worker	10	11	11 440
	Farmer	1	2	2 080
	Other entrepreneur	3	4	4 160
	Pensioner	31	44	45 760
	Student, pupil	11	3	3 120
	Homewife, home dad	0	0	0
	Unemployed	2	1	1 040
	Other	6	5	5 200
	No answer	3	2	2 080

Education	Elementary school	5	5	5 200
	Secondary school	7	5	5 200
	Vocational	28	30	31 200
	High school	14	9	9 360
	University of Applied Sciences	19	21	21 840
	University	27	28	29 120
	Something else	2	1	1 040

Size of the household	1 pers	28	21	21 840
	2 pers	38	50	52 000
	3 pers	14	14	14 560
	4 pers	12	10	10 400
	5+ pers	7	6	6 240

Household income (gross)	Below 20 000 € /y	11	5	5 200
	20 000 - 35 000 € /y	19	14	14 560
	35 001 - 50 000 € /y	20	24	24 960
	50 001 - 85 000 € /y	22	28	29 120
	85 001 - 100 000 € /y	7	9	9 360
	Over 100 000 € /y	9	14	14 560
	Don't want to tell	5	4	4 160
	Can't say / No answer	7	2	2 080

Decision-maker in grocery purchases	Yes	93	89	92 560
	Don't know	7	10	10 400
	Can not say	1	1	1 040

Housing	Apartment	32	23	23 920
	Row house or semi-detached house	15	15	15 600
	Detached house	47	56	58 240
	Farm	4	5	5 200
	Something else	1	0	0
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	86	89 440
	Rented residence	20	10	10 400
	Right of residence apartment	2	2	2 080
	Something else	1	0	0
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	48	49 920
	No	59	51	53 040
	Can not say	1	1	1 040

Using AdBlocker or similar application	Yes	19	17	17 680
	No	76	76	79 040
	Can not say	5	8	8 320

Number of cars in household	One car	45	47	48 880
	Two cars	32	37	38 480
	Three or more cars	10	11	11 440
	No car	14	5	5 200

PUUTTUU	PUUTTUU	22	34	35 360
	PUUTTUU	67	65	67 600
	PUUTTUU	4	4	4 160
	PUUTTUU	8	10	10 400
	PUUTTUU	2	1	1 040
	PUUTTUU	8	3	3 120
	PUUTTUU	5	4	4 160

Advertising ban at the door / mailbox	Yes	24	16	16 640
	No	76	83	86 320
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	50	52 000
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	1 040
	Retired	31	44	45 760
	Unemployed / laid off	2	1	1 040
	Schoolboy or student	11	3	3 120
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	2	2 080
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	28	29 120
	No	25	20	20 800
	Can't say / No answer	50	52	54 080

Health services used in the household	Public health services	85	84	87 360
	Employer - funded health care services	49	44	45 760
	Private, self-funded healthcare services	39	46	47 840
	Private health insurance services	22	21	21 840
	No health care	1	1	1 040
	Can not say	1	1	1 040

Type of municipality (7 class)	Greater Helsinki	19	14	14 560
	Turku or Tampere	8	7	7 280
	Oulu	4	6	6 240
	70 000 - 150 000 inhabitants town	13	14	14 560
	Urban municipality	27	28	29 120
	Conurbation	16	18	18 720
	Countryside	13	13	13 520

Pets in household	Cat	17	17	17 680
	Dog	26	26	27 040
	Some other pet	5	5	5 200
	No pets	59	59	61 360

Family with kids	Yes	32	26	27 040
Family with kids	No	68	74	76 960

Use of glasses or contact lenses	Yes	67	72	74 880
Use of glasses or contact lenses	No	33	28	29 120
How often different content is read
The frequency of reading: Print magazines	Daily	15	31	32 240
	5-6 days a week	4	7	7 280
	1-4 days a week	26	36	37 440
	Monthly	24	18	18 720
	Rarely	23	7	7 280
	Never	7	1	1 040
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	28	29 120
	5-6 days a week	5	4	4 160
	1-4 days a week	19	24	24 960
	Monthly	15	13	13 520
	Rarely	24	18	18 720
	Never	14	10	10 400
	Can not say	1	2	2 080

The frequency of reading: Print newspapers or afternoon papers	Daily	30	48	49 920
	5-6 days a week	4	9	9 360
	1-4 days a week	23	22	22 880
	Monthly	13	10	10 400
	Rarely	21	9	9 360
	Never	7	1	1 040
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	59	61 360
	5-6 days a week	9	9	9 360
	1-4 days a week	16	14	14 560
	Monthly	6	5	5 200
	Rarely	9	6	6 240
	Never	6	6	6 240
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	8	8 320
	5-6 days a week	4	3	3 120
	1-4 days a week	44	50	52 000
	Monthly	17	16	16 640
	Rarely	20	17	17 680
	Never	9	6	6 240
	Can not say	1	0	0

The frequency of watching: Free online TV services	Daily	15	19	19 760
	5-6 days a week	9	10	10 400
	1-4 days a week	30	30	31 200
	Monthly	23	21	21 840
	Rarely	15	14	14 560
	Never	7	6	6 240
	Can not say	1	0	0

The frequency of watching: Pay TV and streaming services	Daily	16	16	16 640
	5-6 days a week	10	8	8 320
	1-4 days a week	22	21	21 840
	Monthly	10	10	10 400
	Rarely	11	12	12 480
	Never	31	32	33 280
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	60	62 400
	5-6 days a week	9	9	9 360
	1-4 days a week	19	15	15 600
	Monthly	11	7	7 280
	Rarely	12	7	7 280
	Never	3	1	1 040
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	45	46 800
	5-6 days a week	12	14	14 560
	1-4 days a week	22	20	20 800
	Monthly	11	6	6 240
	Rarely	12	9	9 360
	Never	7	5	5 200
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	31	32 240
	5-6 days a week	7	10	10 400
	1-4 days a week	16	19	19 760
	Monthly	13	11	11 440
	Rarely	26	19	19 760
	Never	16	9	9 360
	Can not say	1	0	0

The frequency of listening: Programs of commercial radio channels	Daily	16	19	19 760
	5-6 days a week	10	10	10 400
	1-4 days a week	21	24	24 960
	Monthly	14	13	13 520
	Rarely	21	19	19 760
	Never	16	13	13 520
	Can not say	1	1	1 040

The frequency of listening: Podcasts	Daily	4	3	3 120
	5-6 days a week	3	2	2 080
	1-4 days a week	9	7	7 280
	Monthly	13	13	13 520
	Rarely	28	26	27 040
	Never	41	48	49 920
	Can not say	2	2	2 080

User frequency and following: Social media	Daily	57	41	42 640
	5-6 days a week	7	9	9 360
	1-4 days a week	8	10	10 400
	Monthly	3	5	5 200
	Rarely	6	9	9 360
	Never	19	25	26 000
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	6	6 240
	5-6 days a week	5	3	3 120
	1-4 days a week	11	7	7 280
	Monthly	8	7	7 280
	Rarely	22	24	24 960
	Never	40	52	54 080
	Can not say	1	1	1 040

User frequency: Instant messaging	Daily	68	53	55 120
	5-6 days a week	9	12	12 480
	1-4 days a week	10	14	14 560
	Monthly	3	5	5 200
	Rarely	3	5	5 200
	Never	8	11	11 440
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	71	73 840
	No	41	28	29 120
	Can not say	1	1	1 040

I tend to buy tabloids	Yes	8	12	12 480
	No	90	87	90 480
	Can not say	2	1	1 040

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	60	62 400
	No	52	39	40 560
	Can not say	2	1	1 040

I tend to buy single copy magazines	Yes	17	17	17 680
	No	81	82	85 280
	Can not say	2	1	1 040

PUUTTUU	PUUTTUU	13	10	10 400
	PUUTTUU	5	1	1 040
	PUUTTUU	7	5	5 200
	PUUTTUU	15	20	20 800
	PUUTTUU	8	10	10 400
	PUUTTUU	7	7	7 280
	PUUTTUU	10	11	11 440
	PUUTTUU	6	2	2 080
	PUUTTUU	9	9	9 360
	PUUTTUU	9	8	8 320
	PUUTTUU	4	1	1 040
	PUUTTUU	5	2	2 080
	PUUTTUU	13	11	11 440
	PUUTTUU	8	3	3 120
	PUUTTUU	13	13	13 520
	PUUTTUU	7	3	3 120
	PUUTTUU	8	7	7 280
	PUUTTUU	3	4	4 160
	PUUTTUU	56	58	60 320
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	48	49 920
	PUUTTUU	40	49	50 960
	PUUTTUU	2	2	2 080

PUUTTUU	PUUTTUU	87	90	93 600
	PUUTTUU	11	9	9 360
	PUUTTUU	1	1	1 040

PUUTTUU	PUUTTUU	73	75	78 000
	PUUTTUU	25	24	24 960
	PUUTTUU	2	2	2 080

PUUTTUU	PUUTTUU	81	85	88 400
	PUUTTUU	18	14	14 560
	PUUTTUU	2	1	1 040

PUUTTUU	PUUTTUU	57	53	55 120
	PUUTTUU	41	46	47 840
	PUUTTUU	1	1	1 040

PUUTTUU	PUUTTUU	30	33	34 320
	PUUTTUU	63	63	65 520
	PUUTTUU	7	5	5 200

PUUTTUU	PUUTTUU	84	89	92 560
	PUUTTUU	15	10	10 400
	PUUTTUU	1	1	1 040

PUUTTUU	PUUTTUU	41	42	43 680
	PUUTTUU	57	57	59 280
	PUUTTUU	2	1	1 040

PUUTTUU	PUUTTUU	86	85	88 400
	PUUTTUU	14	14	14 560
	PUUTTUU	1	1	1 040

PUUTTUU	PUUTTUU	30	28	29 120
	PUUTTUU	65	70	72 800
	PUUTTUU	5	2	2 080

PUUTTUU	PUUTTUU	39	42	43 680
	PUUTTUU	60	58	60 320
	PUUTTUU	1	1	1 040

PUUTTUU	PUUTTUU	67	69	71 760
	PUUTTUU	30	30	31 200
	PUUTTUU	3	2	2 080

PUUTTUU	PUUTTUU	67	66	68 640
	PUUTTUU	31	32	33 280
	PUUTTUU	3	1	1 040

PUUTTUU	PUUTTUU	67	74	76 960
	PUUTTUU	30	24	24 960
	PUUTTUU	2	2	2 080

TM Rakennusmaailma magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	TM Rakennusmaailma Readers %	TM Rakennusmaailma Amount of readers
Attitude towards advertising: Newspapers	Positive	77	79	82 160
	Can not say	4	3	3 120
	Negative	18	18	18 720

Attitude towards advertising: Magazines	Positive	77	77	80 080
	Can not say	5	4	4 160
	Negative	19	19	19 760

Attitude towards advertising: Free and local newspapers	Positive	82	85	88 400
	Can not say	5	5	5 200
	Negative	13	10	10 400

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	55	57 200
	Can not say	8	5	5 200
	Negative	37	39	40 560

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	35	36 400
	Can not say	12	13	13 520
	Negative	47	51	53 040

Attitude towards advertising: Blogs	Positive	30	25	26 000
	Can not say	27	27	28 080
	Negative	41	47	48 880

Attitude towards advertising: Newsletters to email	Positive	19	20	20 800
	Can not say	2	2	2 080
	Negative	79	78	81 120

Attitude towards advertising: Other websites	Positive	43	40	41 600
	Can not say	10	8	8 320
	Negative	46	52	54 080

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	56	58 240
	Can not say	3	3	3 120
	Negative	40	42	43 680

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	41	42 640
	Can not say	6	5	5 200
	Negative	53	53	55 120

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	70	72 800
	Can not say	4	2	2 080
	Negative	28	28	29 120

Attitude towards advertising: Out-of-home advertising	Positive	66	65	67 600
	Can not say	6	4	4 160
	Negative	29	30	31 200

TM Rakennusmaailma magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	TM Rakennusmaailma Readers %	TM Rakennusmaailma Amount of readers
I relax and get inspired by magazines	Agree	77	81	84 240
	Disagree	15	14	14 560
	Can not say	7	6	6 240

I experience pampering moments with magazines	Agree	50	50	52 000
	Disagree	39	40	41 600
	Can not say	10	10	10 400

A professional magazine keeps me up to date on professional matters	Agree	70	80	83 200
	Disagree	17	12	12 480
	Can not say	12	8	8 320

The industry specialty magazine provides information on my hobbies and interests	Agree	81	87	90 480
	Disagree	10	8	8 320
	Can not say	9	5	5 200

Finnish magazines offer reliable comparisons and tests	Agree	68	77	80 080
	Disagree	18	15	15 600
	Can not say	14	8	8 320

Finnish magazines offer reliable product recommendations	Agree	64	67	69 680
	Disagree	21	22	22 880
	Can not say	15	10	10 400

Finnish magazines are of high quality	Agree	81	85	88 400
	Disagree	12	12	12 480
	Can not say	7	4	4 160

I follow important magazines on social media	Agree	32	32	33 280
	Disagree	60	62	64 480
	Can not say	8	6	6 240

I read important magazines from cover to cover	Agree	52	57	59 280
	Disagree	43	39	40 560
	Can not say	5	3	3 120

Ads are part of the content of the magazine	Agree	64	69	71 760
	Disagree	31	27	28 080
	Can not say	5	4	4 160

Ads in magazines make new things familiar	Agree	67	62	64 480
	Disagree	28	32	33 280
	Can not say	6	5	5 200

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	55	57 200
	Disagree	42	42	43 680
	Can not say	6	4	4 160

I have purchased products based on the ad in magazine	Agree	46	44	45 760
	Disagree	49	51	53 040
	Can not say	6	5	5 200

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	53	55 120
	Disagree	35	43	44 720
	Can not say	4	4	4 160

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	28	29 120
	Disagree	55	66	68 640
	Can not say	6	6	6 240

I rely on product recommendations from bloggers and tubers	Agree	21	14	14 560
	Disagree	66	73	75 920
	Can not say	14	13	13 520

TM Rakennusmaailma magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	TM Rakennusmaailma Readers %	TM Rakennusmaailma Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	23	23 920
	Newspapers	14	18	18 720
	Magazine websites	7	13	13 520
	Newspaper websites	7	12	12 480
	Blogs	2	2	2 080
	Social media	12	9	9 360
	Other websites	42	50	52 000
	Television	10	11	11 440
	Radio	1	2	2 080
	Direct mail	10	13	13 520
	None of the above	40	27	28 080

Information sources, consumer electronics and information technology	Print magazines	15	22	22 880
	Newspapers	19	27	28 080
	Magazine websites	10	12	12 480
	Newspaper websites	9	12	12 480
	Blogs	5	3	3 120
	Social media	23	13	13 520
	Other websites	50	51	53 040
	Television	17	19	19 760
	Radio	3	3	3 120
	Direct mail	36	39	40 560
	None of the above	16	14	14 560

Information sources, beauty care and cosmetics	Print magazines	18	13	13 520
	Newspapers	8	10	10 400
	Magazine websites	9	7	7 280
	Newspaper websites	5	5	5 200
	Blogs	8	2	2 080
	Social media	25	9	9 360
	Other websites	16	11	11 440
	Television	12	12	12 480
	Radio	2	2	2 080
	Direct mail	16	15	15 600
	None of the above	47	59	61 360

Information sources, travel	Print magazines	17	21	21 840
	Newspapers	15	19	19 760
	Magazine websites	10	11	11 440
	Newspaper websites	9	10	10 400
	Blogs	10	6	6 240
	Social media	31	18	18 720
	Other websites	48	50	52 000
	Television	16	19	19 760
	Radio	3	2	2 080
	Direct mail	10	13	13 520
	None of the above	29	26	27 040

Information sources, style and fashion	Print magazines	24	21	21 840
	Newspapers	14	18	18 720
	Magazine websites	12	12	12 480
	Newspaper websites	7	8	8 320
	Blogs	9	2	2 080
	Social media	32	14	14 560
	Other websites	34	31	32 240
	Television	17	15	15 600
	Radio	1	2	2 080
	Direct mail	25	26	27 040
	None of the above	30	37	38 480

Information sources, building and renovating	Print magazines	20	26	27 040
	Newspapers	16	23	23 920
	Magazine websites	9	13	13 520
	Newspaper websites	7	10	10 400
	Blogs	6	3	3 120
	Social media	20	12	12 480
	Other websites	33	38	39 520
	Television	18	19	19 760
	Radio	2	1	1 040
	Direct mail	28	33	34 320
	None of the above	32	24	24 960

Information sources, food, cooking and baking	Print magazines	37	39	40 560
	Newspapers	28	36	37 440
	Magazine websites	20	17	17 680
	Newspaper websites	17	21	21 840
	Blogs	14	7	7 280
	Social media	38	22	22 880
	Other websites	34	32	33 280
	Television	28	35	36 400
	Radio	6	6	6 240
	Direct mail	26	27	28 080
	None of the above	13	16	16 640

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	10	10 400
	Newspapers	12	16	16 640
	Magazine websites	3	4	4 160
	Newspaper websites	5	7	7 280
	Blogs	1	1	1 040
	Social media	10	5	5 200
	Other websites	24	26	27 040
	Television	11	11	11 440
	Radio	2	1	1 040
	Direct mail	17	20	20 800
	None of the above	52	48	49 920

Information sources, decorating and furniture purchases	Print magazines	24	28	29 120
	Newspapers	16	25	26 000
	Magazine websites	11	12	12 480
	Newspaper websites	7	9	9 360
	Blogs	8	3	3 120
	Social media	26	12	12 480
	Other websites	31	32	33 280
	Television	18	20	20 800
	Radio	1	2	2 080
	Direct mail	30	31	32 240
	None of the above	27	26	27 040

Information sources, saving and investing	Print magazines	9	14	14 560
	Newspapers	10	14	14 560
	Magazine websites	6	7	7 280
	Newspaper websites	9	10	10 400
	Blogs	6	4	4 160
	Social media	16	9	9 360
	Other websites	30	33	34 320
	Television	6	8	8 320
	Radio	3	3	3 120
	Direct mail	3	4	4 160
	None of the above	49	47	48 880

Information sources, health and wellbeing products / services	Print magazines	14	15	15 600
	Newspapers	15	20	20 800
	Magazine websites	7	8	8 320
	Newspaper websites	6	7	7 280
	Blogs	5	2	2 080
	Social media	21	11	11 440
	Other websites	37	35	36 400
	Television	12	12	12 480
	Radio	2	3	3 120
	Direct mail	17	16	16 640
	None of the above	38	40	41 600

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	17	17 680
	Newspapers	19	25	26 000
	Magazine websites	7	9	9 360
	Newspaper websites	8	9	9 360
	Blogs	5	2	2 080
	Social media	22	13	13 520
	Other websites	41	39	40 560
	Television	13	13	13 520
	Radio	1	1	1 040
	Direct mail	31	33	34 320
	None of the above	29	29	30 160

TM Rakennusmaailma magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	TM Rakennusmaailma Readers %	TM Rakennusmaailma Amount of readers
PUUTTUU	Cars, motor vehicles	26	56	58 240
	Well-being and health	53	47	48 880
	Charity work	14	12	12 480
	Self development	32	28	29 120
	PUUTTUU	15	9	9 360
	PUUTTUU	17	27	28 080
	PUUTTUU	16	6	6 240
	PUUTTUU	27	25	26 000
	PUUTTUU	55	62	64 480
	PUUTTUU	34	30	31 200
	PUUTTUU	32	22	22 880
	PUUTTUU	26	18	18 720
	PUUTTUU	53	53	55 120
	PUUTTUU	10	19	19 760
	PUUTTUU	22	8	8 320
	PUUTTUU	35	29	30 160
	PUUTTUU	30	36	37 440
	PUUTTUU	56	58	60 320
	PUUTTUU	16	10	10 400
	PUUTTUU	40	46	47 840
	PUUTTUU	33	32	33 280
	PUUTTUU	39	72	74 880
	PUUTTUU	40	35	36 400
	PUUTTUU	40	27	28 080
	PUUTTUU	23	31	32 240
	PUUTTUU	31	21	21 840
	PUUTTUU	36	50	52 000
	PUUTTUU	36	31	32 240
	PUUTTUU	46	55	57 200
	PUUTTUU	11	21	21 840
	PUUTTUU	23	33	34 320
	PUUTTUU	33	31	32 240
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	34	35 360
	Repair and construction products	40	48	49 920
	Domestic appliances	39	46	47 840
	Electronics or IT products	50	56	58 240
	Cars	18	18	18 720
	Clothing and footwear	82	78	81 120
	Eyeglasses, contact lenses or sunglasses	35	34	35 360
	Sports clothing, footwear or equipment	60	56	58 240
	Saving or investing products or services	26	29	30 160
	Cosmetics and beauty products	45	25	26 000
	Mobile phones	31	31	32 240
	Travels	37	38	39 520
	Products and services for health and well-being	58	49	50 960
	None of the above	2	2	2 080

Intentions to purchase within 12 months	Furniture and furnishings	29	21	21 840
	Repair and construction products	36	43	44 720
	Domestic appliances	20	21	21 840
	Electronics or IT products	28	29	30 160
	Cars	14	15	15 600
	Clothing and footwear	65	59	61 360
	Eyeglasses, contact lenses or sunglasses	27	31	32 240
	Sports clothing, footwear or equipment	43	40	41 600
	Saving or investing products or services	22	23	23 920
	Cosmetics and beauty products	36	18	18 720
	Mobile phones	16	16	16 640
	Travels	41	41	42 640
	Products and services for health and well-being	46	36	37 440
	None of the above	7	7	7 280

Planned acquisitions in the househould over the next 2 years	Building a house	3	3	3 120
	Buying an apartment	11	8	8 320
	Home renovation	29	32	33 280
	Buying a car	25	29	30 160
	Buying a boat	3	4	4 160
	None of these	50	46	47 840

Will consider switching over the next 12 months	Bank	7	8	8 320
	Insurance company	10	11	11 440
	electric company	18	21	21 840
	Internet Connection	8	11	11 440
	Phone-subscription	12	16	16 640
	None of the above	47	48	49 920
	Can not say	19	15	15 600

Use of extra money	Magazines, books, movies	17	16	16 640
	Eating, drinking, partying in a restaurant	32	26	27 040
	Exercises and sports equipment	26	26	27 040
	Cultural events (eg. concerts, theater, festivals)	33	28	29 120
	Renovation, interior design	25	29	30 160
	Health services and personal well-being	21	18	18 720
	Travel	40	41	42 640
	Consumer electronics and IT equipment, mobile phones	16	16	16 640
	Clothes, shoes and bags	23	14	14 560
	Home services (cleaning and other housekeeping services)	6	6	6 240
	Car, boat, motorcycle	13	19	19 760
	Cosmetics and beauty care	10	4	4 160
	Saving, investing	46	49	50 960
	Other	8	7	7 280
	There is no extra money left after mandatory expenses	8	6	6 240
	Can not say	3	4	4 160
Planning on buying/doing in the next 12 months

TM Rakennusmaailma magazine's reader profile / Source NRS 2023

TM Rakennusmaailma

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