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Trendi

Trendi provides its readers with meaningful stories, admirable idols and inspiring ideas. The renewed Trendi is timeless, interesting, experience-rich and service-driven. In addition to fashion and beauty, the magazine has a strong focus on wellbeing, work, food, home, family and other life’s choices. The reader: Adult women interested in fashion and beauty.

Magazine's website: www.lily.fi Follow us :

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Fax 09 7598 3153
Email mediamyynti@a-lehdet.fi
Contact person Katja Bruun
0505658973
katja.bruun@a-lehdet.fi
Www www.a-lehdet.fi/yrityksille/trendi

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 759 61
Magazine's email toimitus.trendi@a-lehdet.fi

Circulation or copies

Issues per year 10

Readership

Readership 63 000
Total reach 194 000
How many times read 2,4
Minutes of reading 42 min
Page contacts 78 000 Contacts
Sources KMT 2018

Online audience

Magazine's website http://www.lily.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
412 413
-1.18 %
November 2019
417 330
6.33 %
September 2019
392 492
-4.7 %
August 2019
411 835
2.84 %
July 2019
400 448
2.11 %
June 2019
392 156
-17.04 %
May 2019
472 686
6.96 %
April 2019
441 917
1.31 %
March 2019
436 214
-10.73 %
February 2019
488 633
-10.67 %
January 2019
546 979
9.44 %
December 2018
499 785
-6.44 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
2 455 000
-0.28 %
November 2019
2 462 000
-3.11 %
September 2019
2 541 000
-12.56 %
August 2019
2 906 000
-2.15 %
July 2019
2 970 000
9.84 %
June 2019
2 704 000
-17.13 %
May 2019
3 263 000
8.05 %
April 2019
3 020 000
-10.62 %
March 2019
3 379 000
43.06 %
February 2019
2 362 000
-10.87 %
January 2019
2 650 000
3.72 %
December 2018
2 555 000
-2.93 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 27.12.2019 09.12.2019 Thema: Feeling good. Travel. Sports fashion. Delicious vegetarian food. Affordable cosmetics. Hair colours and trends.
2 13.02.2020 23.01.2020 Thema: Friendship. Accessories extra: glasses and handbags. Baking & new coffees. Body care: scrubs and creams.
3 26.03.2020 05.03.2020 Thema: Freedom. New spring fashion. Delicious salads. Beauty treatments.
4 07.05.2020 14.04.2020 Thema: Dreams. Money & savings. Beach fashion and sunglasses. Ice creams and snacks. Sunscreens and luxury cosmetics. Pregnancy Fashion and Motherhood.
5 11.06.2020 20.05.2020 Thema: Pleasure. Sex. Holiday fashion: clothes and summer shoes. Natural cosmetics and nail varnishes. Cocktails and summer drinks.
6 13.08.2020 23.07.2020 Thema: Work. New autumn fashion. Delicious everyday food. New products for your hair and skin.
7 10.09.2020 20.08.2020 Thema: Fashion. Coat extra. Top harvest treats. New fragrances.
8 08.10.2020 17.09.2020 Thema: Be bold. Jeans & knitwear. Vitamins & breakfasts. Autumn make-up.
9 05.11.2020 15.10.2020 Thema: Beauty. Party fashion and jewellery. Wines and cheeses. Cosmetics trends: for your face, hair and body.
10 03.12.2020 12.11.2020 Thema: Love. Gift ideas & books. Underwear. Baking & chocolate. Best Beauty Buy.  

Advertisement rates

2/1

Position: Not specified

Size including margin: 460x297 mm

4-colour price 10250 €

2/1

Position: First spread

Size including margin: 460x297 mm

4-colour price 11280 €

1/1

Position: Not specified

Size including margin: 230x297 mm

4-colour price 5230 €

1/1

Position: 2. Cover

Size including margin: 230x297 mm

4-colour price 5750 €

1/1

Position: Back cover

Size including margin: 230x297 mm

4-colour price 5750 €

1/2

Position: Not specified

Size including margin: 112x297 mm

4-colour price 3980 €

1/2

Position: Not specified

Size including margin: 230x146 mm

4-colour price 3980 €

1/3

Position: Not specified

Size including margin: 77x297 mm

4-colour price 3050 €

1/3

Position: Not specified

Size including margin: 230x99 mm

4-colour price 3050 €

1/4

Position: Not specified

Size including margin: 60x297 mm

4-colour price 2270 €

1/4

Position: Not specified

Size including margin: 230x74 mm

4-colour price 2270 €

1/4

Position: Not specified

Size including margin: 112x146 mm

4-colour price 2270 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Aineistot/materials: ads.aikakausmedia.fi

Readers: 63 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % Trendi
Readers %
Trendi
Amount of readers
SexWomen518754 810
Men49138 190
Age12-17 y763 780
18-24 y9138 190
25-34 y143320 790
35-44 y142113 230
45-64 y302213 860
65+ y2663 780
ProfessionTop Management463 780
white-collar worker, higher-level132213 860
White-collar worker142113 230
Worker1285 040
Farmer100
Other entrepreneur463 780
Pensioner3085 040
Student, pupil141710 710
Homewife, home dad000
Unemployed453 150
EducationElementary school81630
Secondary school402515 750
High school9148 820
University395735 910
Native languageFinnish959861 740
Swedish521 260
Decision-maker in grocery purchasesThe respondent394628 980
The respondent and the rest of the family454830 240
An other person in the family1553 150
Size of the household1 pers252817 640
2 pers373220 160
3 pers15159 450
4 pers141710 710
5+ pers974 410
Household income (gross)Below 35 000 € /y262415 120
35 001 - 75 000 € /y414528 350
75 001 - 100 000 € /y11116 930
Over 100 000 € /y663 780
Type of MunicipalityGreater Helsinki193421 420
Turku or Tampere895 670
Oulu453 150
70 000 - 150 000 inhabitants town131610 080
Urban municipality272213 860
Conurbation1685 040
Countryside1453 150
HousingApartment325635 280
Row house or semi-detached house16159 450
Detached house452616 380
Farm531 890
Something else100
Can not answer100
Ownership of housingOwner-occupied residence745836 540
Rented residence203622 680
Right of residence apartment231 890
Something else121 260
Can not answer21630
Number of cars in householdOne car434327 090
Two cars332314 490
Three or more cars1074 410
No car132717 010
Can not answer11630
Car was bought new or usedNew282213 860
Used635434 020
Can not answer11630
Actively used bonus cardK-Plussa748151 030
S-etukortti798050 400
PINS463 780
Stockmann112515 750
None of these953 150
Can not answer21630
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself21148 820
Someone else in household pays15138 190
Someone else pays (friend, employer etc.)331 890
I don't have paid subscription at the moment606943 470
Can not answer221 260
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself795 670
Someone else in household pays595 670
Someone else pays (friend, employer etc.)263 780
I don't have paid subscription at the moment827446 620
Can not answer431 890
Multisubscription: A print newspaper and its digital contentI pay myself21148 820
Someone else in household pays11127 560
Someone else pays (friend, employer etc.)342 520
I don't have paid subscription at the moment636943 470
Can not answer31630
Print magazine subscription: only print magazine is included in the subscriptionI pay myself333119 530
Someone else in household pays18159 450
Someone else pays (friend, employer etc.)485 040
I don't have paid subscription at the moment464729 610
Can not answer321 260
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself231 890
Someone else in household pays221 260
Someone else pays (friend, employer etc.)11630
I don't have paid subscription at the moment908956 070
Can not answer553 150
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself122012 600
Someone else in household pays442 520
Someone else pays (friend, employer etc.)121 260
I don't have paid subscription at the moment797144 730
Can not answer542 520

Trendi magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.