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Trendi

Trendi provides its readers with meaningful stories, admirable idols and inspiring ideas. The renewed Trendi is timeless, interesting, experience-rich and service-driven. In addition to fashion and beauty, the magazine has a strong focus on wellbeing, work, food, home, family and other life’s choices. The reader: Adult women interested in fashion and beauty.

Magazine's website: www.lily.fi Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Email yritysasiakkaat@a-lehdet.fi
Contact person Katja Bruun
0505658973
katja.bruun@a-lehdet.fi
Www https://www.a-lehdet.fi/artikkelit/mainosta-trendi-lehdessa

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 759 61
Magazine's email toimitus.trendi@a-lehdet.fi

Circulation or copies

Issues per year 10

Readership

Readership 44 000
Total reach 93 000
How many times read 1.8
Minutes of reading 44 min
Sources NRS 2021

Online audience

Magazine's website http://www.lily.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
412 413
-1.18 %
November 2019
417 330
6.33 %
September 2019
392 492
-4.7 %
August 2019
411 835
2.84 %
July 2019
400 448
2.11 %
June 2019
392 156
-17.04 %
May 2019
472 686
6.96 %
April 2019
441 917
1.31 %
March 2019
436 214
-10.73 %
February 2019
488 633
-10.67 %
January 2019
546 979
9.44 %
December 2018
499 785
-6.44 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
2 455 000
-0.28 %
November 2019
2 462 000
-3.11 %
September 2019
2 541 000
-12.56 %
August 2019
2 906 000
-2.15 %
July 2019
2 970 000
9.84 %
June 2019
2 704 000
-17.13 %
May 2019
3 263 000
8.05 %
April 2019
3 020 000
-10.62 %
March 2019
3 379 000
43.06 %
February 2019
2 362 000
-10.87 %
January 2019
2 650 000
3.72 %
December 2018
2 555 000
-2.93 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 30.12.2020 09.12.2020 Thema: Work & money. Sporty fashion. Food trends. Affordable cosmetics & hair dyes. Saving and investing.
2 24.02.2021 04.02.2021 Thema: Friendship. Accessories: glasses, shoes and handbags. Baking. Skin and body care. Motherhood.
3 07.04.2021 16.03.2021 Thema: Dreams. New spring fashion + sunglasses. Vegetarian food. Beauty treatments + luxury cosmetics & fragrances. Travel.
4 05.05.2021 15.04.2021 Thema: Responsibility. Responsible fashion. Food for spring celebrations. Sun & self-tanning lotions. Sleep.
5 09.06.2021 20.05.2021 Thema: Beauty. Holiday fashion: summer clothes and shoes. Grilling food. Summer beauty tips. Sex.
6 04.08.2021 15.07.2021 Thema: Fashion. New autumn fashion. Top recipes for the harvest season. Hair trends.
7 08.09.2021 19.08.2021 Thema: The good life. Autumn coats and bags. Vitamins & breakfasts. New fragrances + skin care. Health.
8 06.10.2021 16.09.2021 Thema: Boldness. Jeans & knitwear. Recipes for treats. Cosmetics for pampering moments. Exercise.
9 03.11.2021 14.10.2021 Thema: Parties. Festive fashion and jewellery. Wine and cheeses. Lovely makeup + nail polishes. Interior decoration.
10 01.12.2021 11.11.2021 Thema: Pampering. Underwear and nightwear. Baking and chocolate. Top cosmetics of the year. Gift ideas & books.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460x297 mm

4-colour price 10250 €

2/1

Position: First spread

Size including margin: 460x297 mm

4-colour price 11280 €

1/1

Position: Not specified

Size including margin: 230x297 mm

4-colour price 5230 €

1/1

Position: 2. Cover

Size including margin: 230x297 mm

4-colour price 5750 €

1/1

Position: Back cover

Size including margin: 230x297 mm

4-colour price 5750 €

1/2

Position: Not specified

Size including margin: 112x297 mm

4-colour price 3980 €

1/2

Position: Not specified

Size including margin: 230x146 mm

4-colour price 3980 €

1/3

Position: Not specified

Size including margin: 77x297 mm

4-colour price 3050 €

1/3

Position: Not specified

Size including margin: 230x99 mm

4-colour price 3050 €

1/4

Position: Not specified

Size including margin: 60x297 mm

4-colour price 2270 €

1/4

Position: Not specified

Size including margin: 230x74 mm

4-colour price 2270 €

1/4

Position: Not specified

Size including margin: 112x146 mm

4-colour price 2270 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Aineistot/materials: ads.aikakausmedia.fi

Readers: 44 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Trendi
Readers %
Trendi
Amount of readers
SexWomen519642 240
Men4941 760
Age15-24 y13167 040
25-34 y143013 200
35-44 y142310 120
45-54 y14104 400
55-64 y1693 960
65+ y29125 280
Gender + ageFemale 15-29 years103214 080
Female 30-49 years143917 160
Female 50+ years282511 000
Male 15-29 years101440
Male 30-49 years1431 320
Male 50+ years241440
Household positionLives at home with parents752 200
Lives alone273113 640
Lives with spouse372812 320
Lives with spouse and children232812 320
Single parent231 320
Other341 760
ProfessionTop Management473 080
white-collar worker, higher-level15219 240
White-collar worker13167 040
Worker1062 640
Farmer100
Other entrepreneur341 760
Pensioner31125 280
Student, pupil12167 040
Homewife, home dad12880
Unemployed362 640
Other473 080
No answer331 320
EducationElementary school62880
Secondary school741 760
Vocational29187 920
High school13156 600
University of Applied Sciences18208 800
University253917 160
Something else21440
Size of the household1 pers283515 400
2 pers393013 200
3 pers14156 600
4 pers12146 160
5+ pers762 640
Household income (gross)Below 20 000 € /y13167 040
20 000 - 35 000 € /y21229 680
35 001 - 50 000 € /y20177 480
50 001 - 85 000 € /y21208 800
85 001 - 100 000 € /y683 520
Over 100 000 € /y683 520
Don't want to tell641 760
Can't say / No answer752 200
Decision-maker in grocery purchasesYes949742 680
Don't know631 320
Can not say100
HousingApartment344519 800
Row house or semi-detached house17208 800
Detached house443214 080
Farm431 320
Something else11440
Can not say000
Ownership of housingOwner-occupied residence746126 840
Rented residence223615 840
Right of residence apartment21440
Something else11440
Can not say11440
Cottage or holiday home in regular useYes413515 400
No586428 160
Can not say11440
Number of cars in householdOne car464519 800
Two cars302812 320
Three or more cars1083 520
No car14208 800
Advertising ban at the door / mailboxYes243515 400
No766428 160
Can not say12880
lifecycleIn paid job, entrepreneur, freelancer, farmer506126 840
Temporarily absent (= time off from work, care or study, maternity leave)12880
Retired31125 280
Unemployed / laid off362 640
Schoolboy or student12167 040
Housewife or father12880
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232812 320
No253013 200
Can't say / No answer514218 480
Health services used in the householdPublic health services858436 960
Employer - funded health care services496528 600
Private, self-funded healthcare services384118 040
Private health insurance services212711 880
No health care11440
Can not say100
Type of municipality (7 class)Greater Helsinki193314 520
Turku or Tampere8104 400
Oulu452 200
70 000 - 150 000 inhabitants town13146 160
Urban municipality27187 920
Conurbation1693 960
Countryside13104 400
Pets in householdCat17198 360
Dog262812 320
Some other pet562 640
No pets605524 200
Family with kidsYes313615 840
No696428 160
Use of glasses or contact lensesYes686227 280
No323816 720
How often different content is read
The frequency of reading: Print magazinesDaily15187 920
5-6 days a week42880
1-4 days a week282912 760
Monthly253414 960
Rarely21167 040
Never51440
Can not say000
The frequency of reading: Magazine content in digital formatDaily202511 000
5-6 days a week562 640
1-4 days a week192310 120
Monthly16167 040
Rarely252410 560
Never1373 080
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily342912 760
5-6 days a week541 760
1-4 days a week232310 120
Monthly14198 360
Rarely19219 240
Never531 320
Can not say02880
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily536126 840
5-6 days a week10114 840
1-4 days a week17135 720
Monthly662 640
Rarely973 080
Never52880
Can not say000
The frequency of reading: Free and free delivery newspapersDaily652 200
5-6 days a week562 640
1-4 days a week423414 960
Monthly18219 240
Rarely202711 880
Never873 080
Can not say11440
The frequency of watching: Free online TV servicesDaily17177 480
5-6 days a week10146 160
1-4 days a week313314 520
Monthly20229 680
Rarely15114 840
Never62880
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily15187 920
5-6 days a week10156 600
1-4 days a week192511 000
Monthly973 080
Rarely11125 280
Never352310 120
Can not say100
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily483414 960
5-6 days a week10104 400
1-4 days a week192410 560
Monthly11177 480
Rarely10135 720
Never31440
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily382711 880
5-6 days a week13156 600
1-4 days a week233013 200
Monthly9135 720
Rarely10104 400
Never741 760
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily24146 160
5-6 days a week752 200
1-4 days a week17177 480
Monthly11135 720
Rarely262912 760
Never14219 240
Can not say11440
The frequency of listening: Programs of commercial radio channelsDaily18146 160
5-6 days a week10114 840
1-4 days a week232511 000
Monthly13177 480
Rarely20208 800
Never16125 280
Can not say11440
The frequency of listening: PodcastsDaily331 320
5-6 days a week241 760
1-4 days a week9156 600
Monthly12198 360
Rarely262812 320
Never442812 320
Can not say431 320
User frequency and following: Social mediaDaily567633 440
5-6 days a week652 200
1-4 days a week952 200
Monthly331 320
Rarely541 760
Never1983 520
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily11208 800
5-6 days a week593 960
1-4 days a week11125 280
Monthly8167 040
Rarely242310 120
Never40219 240
Can not say100
User frequency: Instant messaging Daily648336 520
5-6 days a week1093 960
1-4 days a week1031 320
Monthly41440
Rarely31440
Never92880
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes594821 120
No405122 440
Can not say100
I tend to buy tabloidsYes973 080
No899039 600
Can not say12880
A paid Finnish magazine is subscribed to my household (print or digital)Yes504419 360
No495524 200
Can not say21440
I tend to buy single copy magazinesYes183515 400
No806327 720
Can not say22880

Trendi magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.