Finnish Magazine Rate Cards

Trendi

Trendi provides its readers with meaningful stories, admirable idols and inspiring ideas. The renewed Trendi is timeless, interesting, experience-rich and service-driven. In addition to fashion and beauty, the magazine has a strong focus on wellbeing, work, food, home, family and other life’s choices. The reader: Adult women interested in fashion and beauty.

Magazine's website: https://www.eeva.fi/lehdet/trendi Follow us :

You're looking at rate card information for the year 2023. Switch to year 2024.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	A-lehdet Oy
Phone	09 75 961
Email	yritysasiakkaat@a-lehdet.fi
Contact person	Mediamyynti A-lehdet yritysasiakkaat@a-lehdet.fi
Www	https://www.a-lehdet.fi/artikkelit/mainosta-trendi-lehdessa

Contact info

Publisher	A-lehdet Oy
Visiting address	Risto Rytin tie 33 Helsinki
Phone	09 759 61
Magazine's email	toimitus.trendi@a-lehdet.fi
Päätoimittaja	Mari Karsikas

Circulation or copies

Issues per year	10

Readership

Readership	47 000
Total reach	123 000
How many times read	1.9
Minutes of reading	50 min
Sources	KMT 2023

Online audience

Magazine's website	http://www.eeva.fi

Average weekly reach Source: FIAM

August 2023

98 606

8.49 %

July 2023

90 893

-11.22 %

June 2023

102 376

32.65 %

May 2023

77 175

78.93 %

April 2023

43 131

-28.56 %

March 2023

60 370

-27.39 %

February 2023

83 143

30.54 %

January 2023

63 691

Average weekly pageviews Source: FIAM

August 2023

242 214

14.76 %

July 2023

211 059

-8.49 %

June 2023

230 636

28.6 %

May 2023

179 340

72.66 %

April 2023

103 868

-23.32 %

March 2023

135 464

-25.36 %

February 2023

181 500

22.96 %

January 2023

147 606

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	04.01.2023		12.12.2022		Thema: 2023 trends: fashion, beauty, wellbeing. Sports fashion. Travel.
2	08.02.2023		17.01.2023		Thema: Supermarket fashion + fashion in glasses. Skin care + pharmacy cosmetics. Saving and investments.
3	15.03.2023		21.02.2023		Thema: Fashion special. Top new spring fashion products. Body care and new hair products. Food trends.
4	19.04.2023		24.03.2023		Thema: Beauty special. New makeup products + best natural cosmetics. Responsible fashion. Watches and jewellery.
5	24.05.2023		28.04.2023		Thema: Dreams. Best swimming costumes and beachwear + sunglasses. Sun lotions. Cultural tips.
6	28.06.2023		05.06.2023		Thema: Holiday fashion. Nail polish. Cosmetics from the supermarket. Sex.
7	02.08.2023		11.07.2023		Thema: Fashion special. Top new autumn fashion products. Hair care and dyes. Exercise trends.
8	06.09.2023		15.08.2023		Thema: Best autumn coats, bags and shoes. Autumn makeup. Home decoration.
9	11.10.2023		19.09.2023		Thema: Festive fashion and jewellery. New fragrances and luxury cosmetics. Womens health.
10	22.11.2023		31.10.2023		Thema: Beauty special. Best cosmetics products of the year. Underwear. Gift ideas and books.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460x297 mm

4-colour price 10763 €

2/1

Position: First spread

Size including margin: 460x297 mm

4-colour price 11844 €

1/1

Position: Not specified

Size including margin: 230x297 mm

4-colour price 5492 €

1/1

Position: 2. Cover

Size including margin: 230x297 mm

4-colour price 6038 €

1/1

Position: 3. Cover

Size including margin: 230x297 mm

4-colour price 6038 €

1/1 takakansi

Position: Back cover

Size including margin: 230x267 mm

4-colour price 6038 €

1/2

Position: Not specified

Size including margin: 112x297 mm

4-colour price 4179 €

1/2

Position: Not specified

Size including margin: 230x146 mm

4-colour price 4179 €

1/3

Position: Not specified

Size including margin: 77x297 mm

4-colour price 3203 €

1/3

Position: Not specified

Size including margin: 230x99 mm

4-colour price 3203 €

1/4

Position: Not specified

Size including margin: 60x297 mm

4-colour price 2384 €

1/4

Position: Not specified

Size including margin: 230x74 mm

4-colour price 2384 €

1/4

Position: Not specified

Size including margin: 112x146 mm

4-colour price 2384 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	230 x 297 mm
Bleed mm	5 mm
Printing process	Offset
Binding	Adhesive binding

Printing house

Printer	Kroonpress AS , Viro

Technical info / material

Ad material delivery
Technical data

Readers: 47 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Trendi Readers %	Trendi Amount of readers
Readership (KMT 2023)	47 000
Total reach	123 000
Sex	Women	51	90	42 300
Sex	Men	49	10	4 700

Native language	Finnish	95	95	44 650
Native language	Swedish	5	5	2 350

Age	15-24 y	13	9	4 230
	25-34 y	14	30	14 100
	35-44 y	14	21	9 870
	45-54 y	14	17	7 990
	55-64 y	16	11	5 170
	65+ y	29	12	5 640

Gender + age	Female 15-29 years	10	23	10 810
	Female 30-49 years	14	40	18 800
	Female 50+ years	28	27	12 690
	Male 15-29 years	10	3	1 410
	Male 30-49 years	14	3	1 410
	Male 50+ years	24	5	2 350

Household position	Lives at home with parents	7	3	1 410
	Lives alone	28	34	15 980
	Lives with spouse	37	32	15 040
	Lives with spouse and children	24	27	12 690
	Single parent	2	4	1 880
	Other	3	1	470

Grandchildren under 18 years of age	Yes	21	11	5 170
	No	38	29	13 630
	No answer (under 45 year olds)	41	60	28 200

Profession	Top Management	4	8	3 760
	white-collar worker, higher-level	16	28	13 160
	White-collar worker	12	16	7 520
	Worker	10	6	2 820
	Farmer	1	0	0
	Other entrepreneur	3	2	940
	Pensioner	31	13	6 110
	Student, pupil	11	11	5 170
	Homewife, home dad	0	1	470
	Unemployed	2	3	1 410
	Other	6	9	4 230
	No answer	3	3	1 410

Education	Elementary school	5	1	470
	Secondary school	7	4	1 880
	Vocational	28	20	9 400
	High school	14	14	6 580
	University of Applied Sciences	19	27	12 690
	University	27	35	16 450
	Something else	2	0	0

Size of the household	1 pers	28	32	15 040
	2 pers	38	32	15 040
	3 pers	14	17	7 990
	4 pers	12	15	7 050
	5+ pers	7	4	1 880

Household income (gross)	Below 20 000 € /y	11	12	5 640
	20 000 - 35 000 € /y	19	17	7 990
	35 001 - 50 000 € /y	20	22	10 340
	50 001 - 85 000 € /y	22	20	9 400
	85 001 - 100 000 € /y	7	6	2 820
	Over 100 000 € /y	9	15	7 050
	Don't want to tell	5	5	2 350
	Can't say / No answer	7	3	1 410

Decision-maker in grocery purchases	Yes	93	97	45 590
	Don't know	7	3	1 410
	Can not say	1	0	0

Housing	Apartment	32	45	21 150
	Row house or semi-detached house	15	13	6 110
	Detached house	47	38	17 860
	Farm	4	3	1 410
	Something else	1	0	0
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	66	31 020
	Rented residence	20	28	13 160
	Right of residence apartment	2	5	2 350
	Something else	1	0	0
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	33	15 510
	No	59	66	31 020
	Can not say	1	1	470

Using AdBlocker or similar application	Yes	19	18	8 460
	No	76	78	36 660
	Can not say	5	4	1 880

Number of cars in household	One car	45	45	21 150
	Two cars	32	28	13 160
	Three or more cars	10	6	2 820
	No car	14	21	9 870

PUUTTUU	PUUTTUU	22	22	10 340
	PUUTTUU	67	62	29 140
	PUUTTUU	4	4	1 880
	PUUTTUU	8	10	4 700
	PUUTTUU	2	2	940
	PUUTTUU	8	13	6 110
	PUUTTUU	5	5	2 350

Advertising ban at the door / mailbox	Yes	24	35	16 450
	No	76	65	30 550
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	69	32 430
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	470
	Retired	31	13	6 110
	Unemployed / laid off	2	3	1 410
	Schoolboy or student	11	11	5 170
	Housewife or father	0	1	470
	In the military or performing civilian service	0	0	0
	Other	1	1	470
	Don't want to say	0	1	470
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	30	14 100
	No	25	37	17 390
	Can't say / No answer	50	33	15 510

Health services used in the household	Public health services	85	83	39 010
	Employer - funded health care services	49	64	30 080
	Private, self-funded healthcare services	39	44	20 680
	Private health insurance services	22	28	13 160
	No health care	1	0	0
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	35	16 450
	Turku or Tampere	8	12	5 640
	Oulu	4	1	470
	70 000 - 150 000 inhabitants town	13	12	5 640
	Urban municipality	27	27	12 690
	Conurbation	16	7	3 290
	Countryside	13	6	2 820

Pets in household	Cat	17	22	10 340
	Dog	26	27	12 690
	Some other pet	5	7	3 290
	No pets	59	52	24 440

Family with kids	Yes	32	34	15 980
Family with kids	No	68	66	31 020

Use of glasses or contact lenses	Yes	67	66	31 020
Use of glasses or contact lenses	No	33	34	15 980
How often different content is read
The frequency of reading: Print magazines	Daily	15	10	4 700
	5-6 days a week	4	5	2 350
	1-4 days a week	26	34	15 980
	Monthly	24	35	16 450
	Rarely	23	14	6 580
	Never	7	1	470
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	22	10 340
	5-6 days a week	5	7	3 290
	1-4 days a week	19	21	9 870
	Monthly	15	19	8 930
	Rarely	24	18	8 460
	Never	14	11	5 170
	Can not say	1	1	470

The frequency of reading: Print newspapers or afternoon papers	Daily	30	22	10 340
	5-6 days a week	4	2	940
	1-4 days a week	23	28	13 160
	Monthly	13	22	10 340
	Rarely	21	21	9 870
	Never	7	5	2 350
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	53	24 910
	5-6 days a week	9	14	6 580
	1-4 days a week	16	14	6 580
	Monthly	6	13	6 110
	Rarely	9	3	1 410
	Never	6	2	940
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	5	2 350
	5-6 days a week	4	3	1 410
	1-4 days a week	44	41	19 270
	Monthly	17	19	8 930
	Rarely	20	23	10 810
	Never	9	8	3 760
	Can not say	1	0	0

The frequency of watching: Free online TV services	Daily	15	17	7 990
	5-6 days a week	9	13	6 110
	1-4 days a week	30	31	14 570
	Monthly	23	22	10 340
	Rarely	15	14	6 580
	Never	7	3	1 410
	Can not say	1	0	0

The frequency of watching: Pay TV and streaming services	Daily	16	22	10 340
	5-6 days a week	10	14	6 580
	1-4 days a week	22	26	12 220
	Monthly	10	8	3 760
	Rarely	11	12	5 640
	Never	31	18	8 460
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	27	12 690
	5-6 days a week	9	13	6 110
	1-4 days a week	19	25	11 750
	Monthly	11	18	8 460
	Rarely	12	14	6 580
	Never	3	2	940
	Can not say	0	1	470

The frequency of watching: Programs of commercial TV channels	Daily	35	24	11 280
	5-6 days a week	12	17	7 990
	1-4 days a week	22	23	10 810
	Monthly	11	17	7 990
	Rarely	12	14	6 580
	Never	7	4	1 880
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	13	6 110
	5-6 days a week	7	7	3 290
	1-4 days a week	16	15	7 050
	Monthly	13	13	6 110
	Rarely	26	34	15 980
	Never	16	18	8 460
	Can not say	1	0	0

The frequency of listening: Programs of commercial radio channels	Daily	16	14	6 580
	5-6 days a week	10	10	4 700
	1-4 days a week	21	21	9 870
	Monthly	14	14	6 580
	Rarely	21	26	12 220
	Never	16	13	6 110
	Can not say	1	0	0

The frequency of listening: Podcasts	Daily	4	5	2 350
	5-6 days a week	3	4	1 880
	1-4 days a week	9	16	7 520
	Monthly	13	17	7 990
	Rarely	28	29	13 630
	Never	41	29	13 630
	Can not say	2	1	470

User frequency and following: Social media	Daily	57	73	34 310
	5-6 days a week	7	8	3 760
	1-4 days a week	8	5	2 350
	Monthly	3	2	940
	Rarely	6	2	940
	Never	19	10	4 700
	Can not say	0	1	470

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	18	8 460
	5-6 days a week	5	8	3 760
	1-4 days a week	11	15	7 050
	Monthly	8	9	4 230
	Rarely	22	21	9 870
	Never	40	29	13 630
	Can not say	1	1	470

User frequency: Instant messaging	Daily	68	79	37 130
	5-6 days a week	9	9	4 230
	1-4 days a week	10	6	2 820
	Monthly	3	1	470
	Rarely	3	1	470
	Never	8	4	1 880
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	54	25 380
	No	41	44	20 680
	Can not say	1	1	470

I tend to buy tabloids	Yes	8	9	4 230
	No	90	89	41 830
	Can not say	2	2	940

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	45	21 150
	No	52	54	25 380
	Can not say	2	1	470

I tend to buy single copy magazines	Yes	17	26	12 220
	No	81	73	34 310
	Can not say	2	1	470

PUUTTUU	PUUTTUU	13	20	9 400
	PUUTTUU	5	14	6 580
	PUUTTUU	7	10	4 700
	PUUTTUU	15	12	5 640
	PUUTTUU	8	8	3 760
	PUUTTUU	7	2	940
	PUUTTUU	10	8	3 760
	PUUTTUU	6	16	7 520
	PUUTTUU	9	11	5 170
	PUUTTUU	9	11	5 170
	PUUTTUU	4	13	6 110
	PUUTTUU	5	10	4 700
	PUUTTUU	13	17	7 990
	PUUTTUU	8	13	6 110
	PUUTTUU	13	16	7 520
	PUUTTUU	7	14	6 580
	PUUTTUU	8	7	3 290
	PUUTTUU	3	1	470
	PUUTTUU	56	50	23 500
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	69	32 430
	PUUTTUU	40	30	14 100
	PUUTTUU	2	1	470

PUUTTUU	PUUTTUU	87	89	41 830
	PUUTTUU	11	10	4 700
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	73	75	35 250
	PUUTTUU	25	22	10 340
	PUUTTUU	2	3	1 410

PUUTTUU	PUUTTUU	81	81	38 070
	PUUTTUU	18	17	7 990
	PUUTTUU	2	2	940

PUUTTUU	PUUTTUU	57	53	24 910
	PUUTTUU	41	45	21 150
	PUUTTUU	1	1	470

PUUTTUU	PUUTTUU	30	35	16 450
	PUUTTUU	63	58	27 260
	PUUTTUU	7	7	3 290

PUUTTUU	PUUTTUU	84	84	39 480
	PUUTTUU	15	16	7 520
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	41	43	20 210
	PUUTTUU	57	55	25 850
	PUUTTUU	2	2	940

PUUTTUU	PUUTTUU	86	88	41 360
	PUUTTUU	14	12	5 640
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	30	36	16 920
	PUUTTUU	65	60	28 200
	PUUTTUU	5	3	1 410

PUUTTUU	PUUTTUU	39	45	21 150
	PUUTTUU	60	55	25 850
	PUUTTUU	1	1	470

PUUTTUU	PUUTTUU	67	73	34 310
	PUUTTUU	30	23	10 810
	PUUTTUU	3	3	1 410

PUUTTUU	PUUTTUU	67	77	36 190
	PUUTTUU	31	21	9 870
	PUUTTUU	3	2	940

PUUTTUU	PUUTTUU	67	67	31 490
	PUUTTUU	30	32	15 040
	PUUTTUU	2	2	940

Trendi magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Trendi Readers %	Trendi Amount of readers
Attitude towards advertising: Newspapers	Positive	77	80	37 600
	Can not say	4	2	940
	Negative	18	18	8 460

Attitude towards advertising: Magazines	Positive	77	83	39 010
	Can not say	5	3	1 410
	Negative	19	14	6 580

Attitude towards advertising: Free and local newspapers	Positive	82	87	40 890
	Can not say	5	3	1 410
	Negative	13	10	4 700

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	64	30 080
	Can not say	8	5	2 350
	Negative	37	31	14 570

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	52	24 440
	Can not say	12	5	2 350
	Negative	47	43	20 210

Attitude towards advertising: Blogs	Positive	30	40	18 800
	Can not say	27	17	7 990
	Negative	41	43	20 210

Attitude towards advertising: Newsletters to email	Positive	19	26	12 220
	Can not say	2	2	940
	Negative	79	73	34 310

Attitude towards advertising: Other websites	Positive	43	52	24 440
	Can not say	10	8	3 760
	Negative	46	40	18 800

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	64	30 080
	Can not say	3	3	1 410
	Negative	40	34	15 980

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	41	19 270
	Can not say	6	4	1 880
	Negative	53	55	25 850

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	69	32 430
	Can not say	4	4	1 880
	Negative	28	28	13 160

Attitude towards advertising: Out-of-home advertising	Positive	66	76	35 720
	Can not say	6	4	1 880
	Negative	29	20	9 400

Trendi magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Trendi Readers %	Trendi Amount of readers
I relax and get inspired by magazines	Agree	77	86	40 420
	Disagree	15	9	4 230
	Can not say	7	4	1 880

I experience pampering moments with magazines	Agree	50	64	30 080
	Disagree	39	29	13 630
	Can not say	10	7	3 290

A professional magazine keeps me up to date on professional matters	Agree	70	76	35 720
	Disagree	17	15	7 050
	Can not say	12	8	3 760

The industry specialty magazine provides information on my hobbies and interests	Agree	81	88	41 360
	Disagree	10	8	3 760
	Can not say	9	4	1 880

Finnish magazines offer reliable comparisons and tests	Agree	68	68	31 960
	Disagree	18	20	9 400
	Can not say	14	12	5 640

Finnish magazines offer reliable product recommendations	Agree	64	68	31 960
	Disagree	21	22	10 340
	Can not say	15	10	4 700

Finnish magazines are of high quality	Agree	81	87	40 890
	Disagree	12	10	4 700
	Can not say	7	3	1 410

I follow important magazines on social media	Agree	32	36	16 920
	Disagree	60	60	28 200
	Can not say	8	4	1 880

I read important magazines from cover to cover	Agree	52	54	25 380
	Disagree	43	44	20 680
	Can not say	5	2	940

Ads are part of the content of the magazine	Agree	64	69	32 430
	Disagree	31	28	13 160
	Can not say	5	2	940

Ads in magazines make new things familiar	Agree	67	73	34 310
	Disagree	28	24	11 280
	Can not say	6	3	1 410

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	58	27 260
	Disagree	42	41	19 270
	Can not say	6	2	940

I have purchased products based on the ad in magazine	Agree	46	51	23 970
	Disagree	49	47	22 090
	Can not say	6	3	1 410

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	72	33 840
	Disagree	35	27	12 690
	Can not say	4	1	470

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	52	24 440
	Disagree	55	47	22 090
	Can not say	6	2	940

I rely on product recommendations from bloggers and tubers	Agree	21	28	13 160
	Disagree	66	62	29 140
	Can not say	14	11	5 170

Trendi magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Trendi Readers %	Trendi Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	10	4 700
	Newspapers	14	13	6 110
	Magazine websites	7	4	1 880
	Newspaper websites	7	8	3 760
	Blogs	2	1	470
	Social media	12	10	4 700
	Other websites	42	38	17 860
	Television	10	8	3 760
	Radio	1	1	470
	Direct mail	10	9	4 230
	None of the above	40	49	23 030

Information sources, consumer electronics and information technology	Print magazines	15	15	7 050
	Newspapers	19	19	8 930
	Magazine websites	10	14	6 580
	Newspaper websites	9	10	4 700
	Blogs	5	11	5 170
	Social media	23	33	15 510
	Other websites	50	55	25 850
	Television	17	16	7 520
	Radio	3	2	940
	Direct mail	36	33	15 510
	None of the above	16	14	6 580

Information sources, beauty care and cosmetics	Print magazines	18	31	14 570
	Newspapers	8	9	4 230
	Magazine websites	9	20	9 400
	Newspaper websites	5	11	5 170
	Blogs	8	23	10 810
	Social media	25	50	23 500
	Other websites	16	23	10 810
	Television	12	12	5 640
	Radio	2	2	940
	Direct mail	16	16	7 520
	None of the above	47	27	12 690

Information sources, travel	Print magazines	17	23	10 810
	Newspapers	15	15	7 050
	Magazine websites	10	16	7 520
	Newspaper websites	9	16	7 520
	Blogs	10	23	10 810
	Social media	31	49	23 030
	Other websites	48	52	24 440
	Television	16	17	7 990
	Radio	3	4	1 880
	Direct mail	10	12	5 640
	None of the above	29	20	9 400

Information sources, style and fashion	Print magazines	24	37	17 390
	Newspapers	14	12	5 640
	Magazine websites	12	22	10 340
	Newspaper websites	7	10	4 700
	Blogs	9	27	12 690
	Social media	32	56	26 320
	Other websites	34	46	21 620
	Television	17	20	9 400
	Radio	1	3	1 410
	Direct mail	25	22	10 340
	None of the above	30	16	7 520

Information sources, building and renovating	Print magazines	20	22	10 340
	Newspapers	16	14	6 580
	Magazine websites	9	9	4 230
	Newspaper websites	7	7	3 290
	Blogs	6	13	6 110
	Social media	20	28	13 160
	Other websites	33	36	16 920
	Television	18	20	9 400
	Radio	2	2	940
	Direct mail	28	28	13 160
	None of the above	32	28	13 160

Information sources, food, cooking and baking	Print magazines	37	47	22 090
	Newspapers	28	29	13 630
	Magazine websites	20	31	14 570
	Newspaper websites	17	23	10 810
	Blogs	14	31	14 570
	Social media	38	59	27 730
	Other websites	34	34	15 980
	Television	28	26	12 220
	Radio	6	5	2 350
	Direct mail	26	23	10 810
	None of the above	13	6	2 820

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	11	5 170
	Newspapers	12	14	6 580
	Magazine websites	3	6	2 820
	Newspaper websites	5	5	2 350
	Blogs	1	3	1 410
	Social media	10	15	7 050
	Other websites	24	26	12 220
	Television	11	10	4 700
	Radio	2	1	470
	Direct mail	17	16	7 520
	None of the above	52	53	24 910

Information sources, decorating and furniture purchases	Print magazines	24	34	15 980
	Newspapers	16	16	7 520
	Magazine websites	11	18	8 460
	Newspaper websites	7	7	3 290
	Blogs	8	21	9 870
	Social media	26	47	22 090
	Other websites	31	44	20 680
	Television	18	20	9 400
	Radio	1	1	470
	Direct mail	30	30	14 100
	None of the above	27	15	7 050

Information sources, saving and investing	Print magazines	9	12	5 640
	Newspapers	10	11	5 170
	Magazine websites	6	12	5 640
	Newspaper websites	9	14	6 580
	Blogs	6	17	7 990
	Social media	16	24	11 280
	Other websites	30	36	16 920
	Television	6	5	2 350
	Radio	3	3	1 410
	Direct mail	3	4	1 880
	None of the above	49	42	19 740

Information sources, health and wellbeing products / services	Print magazines	14	22	10 340
	Newspapers	15	13	6 110
	Magazine websites	7	16	7 520
	Newspaper websites	6	9	4 230
	Blogs	5	17	7 990
	Social media	21	36	16 920
	Other websites	37	51	23 970
	Television	12	14	6 580
	Radio	2	5	2 350
	Direct mail	17	16	7 520
	None of the above	38	28	13 160

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	16	7 520
	Newspapers	19	17	7 990
	Magazine websites	7	9	4 230
	Newspaper websites	8	9	4 230
	Blogs	5	10	4 700
	Social media	22	38	17 860
	Other websites	41	50	23 500
	Television	13	14	6 580
	Radio	1	2	940
	Direct mail	31	27	12 690
	None of the above	29	22	10 340

Trendi magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Trendi Readers %	Trendi Amount of readers
PUUTTUU	Cars, motor vehicles	26	10	4 700
	Well-being and health	53	82	38 540
	Charity work	14	27	12 690
	Self development	32	56	26 320
	PUUTTUU	15	37	17 390
	PUUTTUU	17	5	2 350
	PUUTTUU	16	59	27 730
	PUUTTUU	27	50	23 500
	PUUTTUU	55	59	27 730
	PUUTTUU	34	49	23 030
	PUUTTUU	32	59	27 730
	PUUTTUU	26	36	16 920
	PUUTTUU	53	63	29 610
	PUUTTUU	10	2	940
	PUUTTUU	22	72	33 840
	PUUTTUU	35	44	20 680
	PUUTTUU	30	33	15 510
	PUUTTUU	56	60	28 200
	PUUTTUU	16	10	4 700
	PUUTTUU	40	38	17 860
	PUUTTUU	33	37	17 390
	PUUTTUU	39	33	15 510
	PUUTTUU	40	65	30 550
	PUUTTUU	40	63	29 610
	PUUTTUU	23	30	14 100
	PUUTTUU	31	73	34 310
	PUUTTUU	36	37	17 390
	PUUTTUU	36	58	27 260
	PUUTTUU	46	52	24 440
	PUUTTUU	11	10	4 700
	PUUTTUU	23	15	7 050
	PUUTTUU	33	52	24 440
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	62	29 140
	Repair and construction products	40	35	16 450
	Domestic appliances	39	40	18 800
	Electronics or IT products	50	52	24 440
	Cars	18	15	7 050
	Clothing and footwear	82	90	42 300
	Eyeglasses, contact lenses or sunglasses	35	41	19 270
	Sports clothing, footwear or equipment	60	74	34 780
	Saving or investing products or services	26	30	14 100
	Cosmetics and beauty products	45	73	34 310
	Mobile phones	31	30	14 100
	Travels	37	50	23 500
	Products and services for health and well-being	58	72	33 840
	None of the above	2	1	470

Intentions to purchase within 12 months	Furniture and furnishings	29	44	20 680
	Repair and construction products	36	34	15 980
	Domestic appliances	20	25	11 750
	Electronics or IT products	28	24	11 280
	Cars	14	11	5 170
	Clothing and footwear	65	80	37 600
	Eyeglasses, contact lenses or sunglasses	27	30	14 100
	Sports clothing, footwear or equipment	43	56	26 320
	Saving or investing products or services	22	28	13 160
	Cosmetics and beauty products	36	62	29 140
	Mobile phones	16	17	7 990
	Travels	41	54	25 380
	Products and services for health and well-being	46	62	29 140
	None of the above	7	2	940

Planned acquisitions in the househould over the next 2 years	Building a house	3	2	940
	Buying an apartment	11	16	7 520
	Home renovation	29	31	14 570
	Buying a car	25	26	12 220
	Buying a boat	3	3	1 410
	None of these	50	45	21 150

Will consider switching over the next 12 months	Bank	7	5	2 350
	Insurance company	10	8	3 760
	electric company	18	14	6 580
	Internet Connection	8	9	4 230
	Phone-subscription	12	14	6 580
	None of the above	47	48	22 560
	Can not say	19	20	9 400

Use of extra money	Magazines, books, movies	17	26	12 220
	Eating, drinking, partying in a restaurant	32	45	21 150
	Exercises and sports equipment	26	32	15 040
	Cultural events (eg. concerts, theater, festivals)	33	45	21 150
	Renovation, interior design	25	26	12 220
	Health services and personal well-being	21	26	12 220
	Travel	40	53	24 910
	Consumer electronics and IT equipment, mobile phones	16	10	4 700
	Clothes, shoes and bags	23	38	17 860
	Home services (cleaning and other housekeeping services)	6	9	4 230
	Car, boat, motorcycle	13	7	3 290
	Cosmetics and beauty care	10	25	11 750
	Saving, investing	46	53	24 910
	Other	8	8	3 760
	There is no extra money left after mandatory expenses	8	6	2 820
	Can not say	3	1	470
Planning on buying/doing in the next 12 months

Trendi magazine's reader profile / Source NRS 2023

Trendi

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Readers: 47 000 / KMT 2023 Download magazine graphs (PDF)

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