Extended search By alphabet By topic

Tuulilasi

Tuulilasi is for the Finnish motorists. It offers reliable and objective information and helps the reader make the right choices. The diverse tests and comparisons of Tuulilasi evaluate cars from the perspective of Finnish conditions. Tests are carried out by Ossi Oikarinen, a familiar name in the Formula 1 world. The reader: Men who are passionate about cars and driving.

Magazine's website: https://www.apu.fi/lehdet/tuulilasi Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Email yritysasiakkaat@a-lehdet.fi
Contact person Katja Bruun
0505658973
katja.bruun@a-lehdet.fi
Www https://www.a-lehdet.fi/artikkelit/mainosta-tuulilasi-lehdessa

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 759 61
Magazine's email tuulilasi@a-lehdet.fi
Päätoimittaja Olli Koivusalo

Circulation or copies

Issues per year 14

Readership

Readership 165 000
Total reach 0
How many times read 1.9
Minutes of reading 41 min
Sources NRS 2021

Online audience

Magazine's website http://www.apu.fi/

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
451 365
-0.26 %
November 2019
452 526
7.84 %
October 2019
419 614
3.57 %
September 2019
405 146
-5.55 %
August 2019
428 963
1.02 %
July 2019
424 643
16.09 %
June 2019
365 778
-6.27 %
May 2019
390 256
0.43 %
April 2019
388 592
-2.11 %
March 2019
396 956
2.97 %
February 2019
385 510
-15.52 %
January 2019
456 348
22.94 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
1 783 000
5.01 %
November 2019
1 698 000
14.11 %
October 2019
1 488 000
-1.2 %
September 2019
1 506 000
-8.51 %
August 2019
1 646 000
5.65 %
July 2019
1 558 000
16.79 %
June 2019
1 334 000
-7.04 %
May 2019
1 435 000
6.06 %
April 2019
1 353 000
-13.32 %
March 2019
1 561 000
-2.13 %
February 2019
1 595 000
-5.17 %
January 2019
1 682 000
18.04 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 30.12.2020 09.12.2020 Thema: 2021 car year: all the new models.
2 04.02.2021 11.01.2021 Thema: Challenges of winter driving. Comparison of 4WD cars.
3 04.03.2021 08.02.2021 Thema: Big summer tyre comparison.
4 01.04.2021 11.03.2021 Thema: Electric car or plug-in hybrid? Pros and cons.
5 29.04.2021 08.04.2021 Thema: Get your car ready for summer. Must-do list.
6 12.05.2021 22.04.2021 Thema: Used and Classics special issue.
7 03.06.2021 12.05.2021 Thema: Convertibles - a vanishing folk tradition.
8 01.07.2021 09.06.2021 Thema: Most sensible accessories. And also the most unnecessary.
9 05.08.2021 15.07.2021 Thema: Best used cars in different price categories.
10 02.09.2021 12.08.2021 Thema: Crossovers vs. traditional estates.
11 30.09.2021 09.09.2021 Thema: Big winter tyre comparison: including friction and studded tyres.
12 14.10.2021 23.09.2021 Thema: Autumn Used and Classics special issue.
13 04.11.2021 14.10.2021 Thema: Finnish car dreams: these are what we long for.
14 02.12.2021 11.11.2021 Thema: Tuulilasi's Car of the Year.

Advertisement rates

2/1

Position: Not specified

Size including margin: 434x280 mm

4-colour price 10980 €

2/1

Position: First spread

Size including margin: 434x280 mm

4-colour price 12075 €

1/1

Position: Not specified

Size including margin: 217x280 mm

4-colour price 5500 €

1/1

Position: 2. Cover

Size including margin: 217x280 mm

4-colour price 6050 €

1/1

Position: Back cover

Size including margin: 217x280 mm

4-colour price 6050 €

1/2

Position: Not specified

Size including margin: 106x280 mm

4-colour price 3840 €

1/2

Position: Not specified

Size including margin: 217x137 mm

4-colour price 3840 €

1/3

Position: Not specified

Size including margin: 72 x 280 mm

4-colour price 3265 €

1/3

Position: Not specified

Size including margin: 217x93 mm

4-colour price 3265 €

1/4

Position: Not specified

Size including margin: 54x280 mm

4-colour price 2885 €

1/4

Position: Not specified

Size including margin: 217x70 mm

4-colour price 2885 €

1/4

Position: Not specified

Size including margin: 88x120 mm

4-colour price 2885 €

Info about inserts

Technical data

Size mm 217 x 280 mm
Bleed mm 5 mm
Number of colums 4
Printing process Offset
Binding Adhesive binding

Printing house

Printer Deviz Print , Venäjä

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi - Takakannen ilmoituksessa huomioitava osoitteen printtausta varten jätettävä koko lehden levyinen 30 mm korkea valkoinen tila.

Readers: 165 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Tuulilasi
Readers %
Tuulilasi
Amount of readers
SexWomen511118 150
Men4989146 850
Age15-24 y1358 250
25-34 y14914 850
35-44 y141118 150
45-54 y141829 700
55-64 y162337 950
65+ y293456 100
Gender + ageFemale 15-29 years1011 650
Female 30-49 years1423 300
Female 50+ years28813 200
Male 15-29 years10813 200
Male 30-49 years142236 300
Male 50+ years245997 350
Household positionLives at home with parents734 950
Lives alone272337 950
Lives with spouse374370 950
Lives with spouse and children232744 550
Single parent223 300
Other323 300
ProfessionTop Management446 600
white-collar worker, higher-level151219 800
White-collar worker131016 500
Worker101728 050
Farmer123 300
Other entrepreneur346 600
Pensioner313761 050
Student, pupil1246 600
Homewife, home dad100
Unemployed334 950
Other458 250
No answer323 300
EducationElementary school6711 550
Secondary school769 900
Vocational294472 600
High school13914 850
University of Applied Sciences181728 050
University251524 750
Something else211 650
Size of the household1 pers282541 250
2 pers394574 250
3 pers141423 100
4 pers121118 150
5+ pers769 900
Household income (gross)Below 20 000 € /y13914 850
20 000 - 35 000 € /y211931 350
35 001 - 50 000 € /y202541 250
50 001 - 85 000 € /y212642 900
85 001 - 100 000 € /y669 900
Over 100 000 € /y6711 550
Don't want to tell646 600
Can't say / No answer734 950
Decision-maker in grocery purchasesYes9492151 800
Don't know6813 200
Can not say100
HousingApartment342846 200
Row house or semi-detached house171728 050
Detached house445082 500
Farm446 600
Something else111 650
Can not say000
Ownership of housingOwner-occupied residence7482135 300
Rented residence221524 750
Right of residence apartment223 300
Something else111 650
Can not say100
Cottage or holiday home in regular useYes414675 900
No585387 450
Can not say111 650
Number of cars in householdOne car464777 550
Two cars303456 100
Three or more cars101321 450
No car1469 900
Advertising ban at the door / mailboxYes241626 400
No7684138 600
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer505489 100
Temporarily absent (= time off from work, care or study, maternity leave)111 650
Retired313761 050
Unemployed / laid off334 950
Schoolboy or student1246 600
Housewife or father100
In the military or performing civilian service000
Other111 650
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232744 550
No252642 900
Can't say / No answer514879 200
Health services used in the householdPublic health services8583136 950
Employer - funded health care services495184 150
Private, self-funded healthcare services383964 350
Private health insurance services212439 600
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki191626 400
Turku or Tampere8711 550
Oulu434 950
70 000 - 150 000 inhabitants town131321 450
Urban municipality272744 550
Conurbation161728 050
Countryside131626 400
Pets in householdCat171524 750
Dog262541 250
Some other pet546 600
No pets6065107 250
Family with kidsYes312947 850
No6971117 150
Use of glasses or contact lensesYes6870115 500
No323049 500
How often different content is read
The frequency of reading: Print magazinesDaily152337 950
5-6 days a week469 900
1-4 days a week284167 650
Monthly251931 350
Rarely211118 150
Never511 650
Can not say000
The frequency of reading: Magazine content in digital formatDaily202642 900
5-6 days a week558 250
1-4 days a week192134 650
Monthly161931 350
Rarely252033 000
Never131016 500
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily344675 900
5-6 days a week569 900
1-4 days a week232541 250
Monthly141118 150
Rarely191016 500
Never523 300
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily535895 700
5-6 days a week101016 500
1-4 days a week171524 750
Monthly658 250
Rarely9813 200
Never534 950
Can not say011 650
The frequency of reading: Free and free delivery newspapersDaily6813 200
5-6 days a week569 900
1-4 days a week424879 200
Monthly181626 400
Rarely201626 400
Never858 250
Can not say100
The frequency of watching: Free online TV servicesDaily171931 350
5-6 days a week101016 500
1-4 days a week313252 800
Monthly202033 000
Rarely151423 100
Never658 250
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily151728 050
5-6 days a week10813 200
1-4 days a week191931 350
Monthly9914 850
Rarely111118 150
Never353659 400
Can not say111 650
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4861100 650
5-6 days a week101016 500
1-4 days a week191423 100
Monthly11711 550
Rarely1069 900
Never311 650
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily385184 150
5-6 days a week131321 450
1-4 days a week231728 050
Monthly969 900
Rarely10813 200
Never746 600
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily242744 550
5-6 days a week7914 850
1-4 days a week172236 300
Monthly111118 150
Rarely262236 300
Never14914 850
Can not say111 650
The frequency of listening: Programs of commercial radio channelsDaily182439 600
5-6 days a week101321 450
1-4 days a week232134 650
Monthly131219 800
Rarely201829 700
Never161219 800
Can not say111 650
The frequency of listening: PodcastsDaily323 300
5-6 days a week223 300
1-4 days a week969 900
Monthly121016 500
Rarely262744 550
Never444777 550
Can not say458 250
User frequency and following: Social mediaDaily564370 950
5-6 days a week6711 550
1-4 days a week9914 850
Monthly346 600
Rarely5914 850
Never192846 200
Can not say011 650
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1169 900
5-6 days a week546 600
1-4 days a week11813 200
Monthly8711 550
Rarely242439 600
Never405184 150
Can not say111 650
User frequency: Instant messaging Daily645387 450
5-6 days a week101219 800
1-4 days a week101219 800
Monthly458 250
Rarely346 600
Never91423 100
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5966108 900
No403456 100
Can not say100
I tend to buy tabloidsYes91219 800
No8987143 550
Can not say111 650
A paid Finnish magazine is subscribed to my household (print or digital)Yes505590 750
No494472 600
Can not say211 650
I tend to buy single copy magazinesYes181728 050
No8082135 300
Can not say211 650

Tuulilasi magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.