Finnish Magazine Rate Cards

Tuulilasi

Tuulilasi is for the Finnish motorists. It offers reliable and objective information and helps the reader make the right choices. The diverse tests and comparisons of Tuulilasi evaluate cars from the perspective of Finnish conditions. Tests are carried out by Ossi Oikarinen, a familiar name in the Formula 1 world. The reader: Men who are passionate about cars and driving.

Magazine's website: https://www.apu.fi/lehdet/tuulilasi Follow us :

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	A-lehdet Oy
Phone	09 75 961
Email	yritysasiakkaat@a-lehdet.fi
Contact person	Mediamyynti A-lehdet yritysasiakkaat@a-lehdet.fi
Www	https://www.a-lehdet.fi/artikkelit/mainosta-tuulilasi-lehdessa

Contact info

Publisher	A-lehdet Oy
Visiting address	Risto Rytin tie 33 Helsinki
Phone	09 759 61
Magazine's email	tuulilasi@a-lehdet.fi
Päätoimittaja	Olli Koivusalo

Circulation or copies

Issues per year	12

Readership

Readership	165 000
Total reach	0
How many times read	2.1
Minutes of reading	53 min
Sources	KMT 2023

Online audience

Magazine's website	http://www.apu.fi/

Average weekly reach Source: FIAM

February 2024

265 746

-5.35 %

January 2024

280 774

-8.63 %

December 2023

307 306

9.51 %

November 2023

280 631

21.83 %

October 2023

230 347

-2.49 %

September 2023

236 221

10.33 %

August 2023

214 110

-6.16 %

July 2023

228 168

9.83 %

June 2023

207 753

17.54 %

May 2023

176 752

8.24 %

April 2023

163 303

-18.58 %

March 2023

200 573

0.13 %

Average weekly pageviews Source: FIAM

February 2024

583 914

-6.96 %

January 2024

627 596

-7.82 %

December 2023

680 816

4.74 %

November 2023

650 036

32.97 %

August 2023

488 852

-6.91 %

July 2023

525 132

17.21 %

June 2023

448 025

9.01 %

May 2023

411 007

8.19 %

April 2023

379 891

-18.24 %

March 2023

464 632

3.25 %

February 2023

450 014

-24.14 %

January 2023

593 178

-12.27 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	03.01.2024		05.12.2023		Theme: Theme: Car year 2024 – the most intriguing new models in different categories.
2	07.02.2024		12.01.2024		Theme: Theme: 4×4 electric cars in the Finnish winter. Operating distance and charging in freezing temperatures.
3	06.03.2024		09.02.2024		Theme: Theme: Tuulilasi’s big summer tyre comparison. Spring car shows.
4	03.04.2024		07.03.2024		Theme: Theme: Cost review on cars. Purchase price vs. operating expenses.
5	02.05.2024		08.04.2024		Theme: Theme: Car fever – it always hits us in the spring. New or used, which one is better?
6	05.06.2024		10.05.2024		Theme: Theme: Road trips in Finland. Tuulilasi’s handpicked travel tips and destinations.
7	03.07.2024		06.06.2024		Theme: Theme: Convertibles and hobby classics. Many people enjoy spending their free time driving.
8	07.08.2024		12.07.2024		Theme: Themed special: a guide to buying and selling second-hand cars. Here is how to get a good deal.
9	04.09.2024		09.08.2024		Theme: Theme: Car accessories: additional lights for the autumn darkness and other essential equipment.
10	02.10.2024		06.09.2024		Theme: Theme: Tuulilasi’s friction tyre comparison – new tyre models from leading manufacturers.
11	06.11.2024		11.10.2024		Theme: Theme: Comparing studded tyres. They provide grip, but what about comfort of driving?
12	04.12.2024		08.11.2024		Theme: Theme: Best cars of the year according to fuel type – authors’ choice.

Advertisement rates

2/1

Position: Not specified

Size including margin: 410 x 280 mm

4-colour price 11529 €

2/1

Position: First spread

Size including margin: 410 x 280 mm

4-colour price 12679 €

1/1

Position: Not specified

Size including margin: 205 x 280 mm

4-colour price 5775 €

1/1

Position: 2. Cover

Size including margin: 205 x 280 mm

4-colour price 6353 €

1/1

Position: 3. Cover

Size including margin: 205 x 280 mm

4-colour price 6353 €

1/1 takakansi

Position: Back cover

Size including margin: 205 x 250 mm

4-colour price 6353 €

1/2

Position: Not specified

Size including margin: 100 x 280 mm

4-colour price 4032 €

1/2

Position: Not specified

Size including margin: 205 x 137 mm

4-colour price 4032 €

1/3

Position: Not specified

Size including margin: 68 x 280 mm

4-colour price 3428 €

1/3

Position: Not specified

Size including margin: 205 x 93 mm

4-colour price 3428 €

1/4

Position: Not specified

Size including margin: 51 x 280 mm

4-colour price 3030 €

1/4

Position: Not specified

Size including margin: 205 x 70 mm

4-colour price 3030 €

1/4

Position: Not specified

Size including margin: 83 x 120 mm

4-colour price 3030 €

Desktop

Kuvaus: Boksi

Koko px.: 300x250

Hinta: CPM / Cost per thousand 8,00 €

Mobiili

Kuvaus: Mobiiliboksi

Koko px.: 300x250

Hinta: CPM / Cost per thousand 8,00 €

Desktop

Kuvaus: Jättiboksi

Koko px.: 468x400

Hinta: CPM / Cost per thousand 9,00 €

Desktop

Kuvaus: Suurtaulu

Koko px.: 140x350

Hinta: CPM / Cost per thousand 10,00 €

Desktop

Kuvaus: Pidennetty suurtaulu

Koko px.: 160x600

Hinta: CPM / Cost per thousand 10,00 €

Desktop

Kuvaus: Torni

Koko px.: 200x900

Hinta: CPM / Cost per thousand 11,00 €

Desktop

Kuvaus: Natiivimainospaikka

Koko px.: 600x500

Hinta: CPM / Cost per thousand 11,50 €

Desktop

Kuvaus: Panorama

Koko px.: 980x120

Hinta: CPM / Cost per thousand 11,50 €

Mobiili

Kuvaus: Mobiiliparaati

Koko px.: 300x300

Hinta: CPM / Cost per thousand 13,00 €

Desktop

Kuvaus: Cross-screen paraati

Koko px.: 980x400, 300x300

Hinta: CPM / Cost per thousand 23,00 €

Desktop

Kuvaus: Cross-screen puolikas sivu

Koko px.: 300x600

Hinta: CPM / Cost per thousand 23,00 €

Desktop

Kuvaus: Parallax

Koko px.: 2048x1152, 750x1334

Hinta: CPM / Cost per thousand 23,00 €

Desktop

Kuvaus: Banneri

Koko px.: 220 x 100

Hinta: CPM / Cost per thousand 30,00 €

Desktop

Kuvaus: Paraati

Koko px.: 980x400

Hinta: CPM / Cost per thousand 34,00 €

Desktop

Kuvaus: Paraati + tapetti

Koko px.: 980x400

Hinta: CPM / Cost per thousand 42,00 €

Desktop

Kuvaus: Interstitiaali

Koko px.: 1200x1600

Hinta: CPM / Cost per thousand 50,00 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	205 x 280 mm
New size mm	205 x 280 mm
New size start from	number: 2
Bleed mm	5 mm
Number of colums	4
Printing process	Offset
Binding	Adhesive binding

Printing house

Printer	PunaMusta Oy , Tampere

Technical info / material

Ad material delivery
Technical data

Readers: 165 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Tuulilasi Readers %	Tuulilasi Amount of readers
Readership (KMT 2023)	165 000
Total reach	0
Sex	Women	51	12	19 800
Sex	Men	49	88	145 200

Native language	Finnish	95	96	158 400
Native language	Swedish	5	4	6 600

Age	15-24 y	13	4	6 600
	25-34 y	14	7	11 550
	35-44 y	14	10	16 500
	45-54 y	14	13	21 450
	55-64 y	16	20	33 000
	65+ y	29	46	75 900

Gender + age	Female 15-29 years	10	1	1 650
	Female 30-49 years	14	2	3 300
	Female 50+ years	28	9	14 850
	Male 15-29 years	10	6	9 900
	Male 30-49 years	14	19	31 350
	Male 50+ years	24	64	105 600

Household position	Lives at home with parents	7	3	4 950
	Lives alone	28	21	34 650
	Lives with spouse	37	51	84 150
	Lives with spouse and children	24	21	34 650
	Single parent	2	2	3 300
	Other	3	2	3 300

Grandchildren under 18 years of age	Yes	21	29	47 850
	No	38	50	82 500
	No answer (under 45 year olds)	41	21	34 650

Profession	Top Management	4	4	6 600
	white-collar worker, higher-level	16	12	19 800
	White-collar worker	12	7	11 550
	Worker	10	13	21 450
	Farmer	1	2	3 300
	Other entrepreneur	3	4	6 600
	Pensioner	31	47	77 550
	Student, pupil	11	3	4 950
	Homewife, home dad	0	0	0
	Unemployed	2	2	3 300
	Other	6	5	8 250
	No answer	3	2	3 300

Education	Elementary school	5	7	11 550
	Secondary school	7	6	9 900
	Vocational	28	36	59 400
	High school	14	9	14 850
	University of Applied Sciences	19	18	29 700
	University	27	22	36 300
	Something else	2	1	1 650

Size of the household	1 pers	28	23	37 950
	2 pers	38	52	85 800
	3 pers	14	13	21 450
	4 pers	12	8	13 200
	5+ pers	7	5	8 250

Household income (gross)	Below 20 000 € /y	11	6	9 900
	20 000 - 35 000 € /y	19	20	33 000
	35 001 - 50 000 € /y	20	24	39 600
	50 001 - 85 000 € /y	22	26	42 900
	85 001 - 100 000 € /y	7	8	13 200
	Over 100 000 € /y	9	11	18 150
	Don't want to tell	5	3	4 950
	Can't say / No answer	7	2	3 300

Decision-maker in grocery purchases	Yes	93	89	146 850
	Don't know	7	10	16 500
	Can not say	1	1	1 650

Housing	Apartment	32	24	39 600
	Row house or semi-detached house	15	16	26 400
	Detached house	47	54	89 100
	Farm	4	6	9 900
	Something else	1	1	1 650
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	85	140 250
	Rented residence	20	11	18 150
	Right of residence apartment	2	2	3 300
	Something else	1	1	1 650
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	47	77 550
	No	59	52	85 800
	Can not say	1	1	1 650

Using AdBlocker or similar application	Yes	19	15	24 750
	No	76	79	130 350
	Can not say	5	6	9 900

Number of cars in household	One car	45	46	75 900
	Two cars	32	37	61 050
	Three or more cars	10	12	19 800
	No car	14	5	8 250

PUUTTUU	PUUTTUU	22	31	51 150
	PUUTTUU	67	69	113 850
	PUUTTUU	4	4	6 600
	PUUTTUU	8	7	11 550
	PUUTTUU	2	1	1 650
	PUUTTUU	8	3	4 950
	PUUTTUU	5	3	4 950

Advertising ban at the door / mailbox	Yes	24	16	26 400
	No	76	84	138 600
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	47	77 550
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	1 650
	Retired	31	47	77 550
	Unemployed / laid off	2	2	3 300
	Schoolboy or student	11	3	4 950
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	1 650
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	25	41 250
	No	25	21	34 650
	Can't say / No answer	50	55	90 750

Health services used in the household	Public health services	85	84	138 600
	Employer - funded health care services	49	42	69 300
	Private, self-funded healthcare services	39	44	72 600
	Private health insurance services	22	18	29 700
	No health care	1	1	1 650
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	15	24 750
	Turku or Tampere	8	5	8 250
	Oulu	4	4	6 600
	70 000 - 150 000 inhabitants town	13	13	21 450
	Urban municipality	27	29	47 850
	Conurbation	16	20	33 000
	Countryside	13	14	23 100

Pets in household	Cat	17	16	26 400
	Dog	26	24	39 600
	Some other pet	5	4	6 600
	No pets	59	62	102 300

Family with kids	Yes	32	23	37 950
Family with kids	No	68	77	127 050

Use of glasses or contact lenses	Yes	67	71	117 150
Use of glasses or contact lenses	No	33	29	47 850
How often different content is read
The frequency of reading: Print magazines	Daily	15	31	51 150
	5-6 days a week	4	5	8 250
	1-4 days a week	26	38	62 700
	Monthly	24	16	26 400
	Rarely	23	9	14 850
	Never	7	0	0
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	29	47 850
	5-6 days a week	5	4	6 600
	1-4 days a week	19	17	28 050
	Monthly	15	13	21 450
	Rarely	24	22	36 300
	Never	14	14	23 100
	Can not say	1	2	3 300

The frequency of reading: Print newspapers or afternoon papers	Daily	30	54	89 100
	5-6 days a week	4	6	9 900
	1-4 days a week	23	22	36 300
	Monthly	13	7	11 550
	Rarely	21	9	14 850
	Never	7	2	3 300
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	60	99 000
	5-6 days a week	9	6	9 900
	1-4 days a week	16	11	18 150
	Monthly	6	5	8 250
	Rarely	9	10	16 500
	Never	6	7	11 550
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	6	9 900
	5-6 days a week	4	5	8 250
	1-4 days a week	44	49	80 850
	Monthly	17	16	26 400
	Rarely	20	17	28 050
	Never	9	6	9 900
	Can not say	1	1	1 650

The frequency of watching: Free online TV services	Daily	15	16	26 400
	5-6 days a week	9	9	14 850
	1-4 days a week	30	30	49 500
	Monthly	23	22	36 300
	Rarely	15	14	23 100
	Never	7	9	14 850
	Can not say	1	0	0

The frequency of watching: Pay TV and streaming services	Daily	16	13	21 450
	5-6 days a week	10	7	11 550
	1-4 days a week	22	21	34 650
	Monthly	10	8	13 200
	Rarely	11	13	21 450
	Never	31	39	64 350
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	59	97 350
	5-6 days a week	9	10	16 500
	1-4 days a week	19	16	26 400
	Monthly	11	6	9 900
	Rarely	12	7	11 550
	Never	3	2	3 300
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	46	75 900
	5-6 days a week	12	14	23 100
	1-4 days a week	22	19	31 350
	Monthly	11	6	9 900
	Rarely	12	9	14 850
	Never	7	6	9 900
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	31	51 150
	5-6 days a week	7	9	14 850
	1-4 days a week	16	20	33 000
	Monthly	13	10	16 500
	Rarely	26	19	31 350
	Never	16	11	18 150
	Can not say	1	1	1 650

The frequency of listening: Programs of commercial radio channels	Daily	16	19	31 350
	5-6 days a week	10	11	18 150
	1-4 days a week	21	24	39 600
	Monthly	14	12	19 800
	Rarely	21	21	34 650
	Never	16	13	21 450
	Can not say	1	1	1 650

The frequency of listening: Podcasts	Daily	4	3	4 950
	5-6 days a week	3	2	3 300
	1-4 days a week	9	6	9 900
	Monthly	13	11	18 150
	Rarely	28	24	39 600
	Never	41	51	84 150
	Can not say	2	2	3 300

User frequency and following: Social media	Daily	57	43	70 950
	5-6 days a week	7	8	13 200
	1-4 days a week	8	10	16 500
	Monthly	3	4	6 600
	Rarely	6	7	11 550
	Never	19	27	44 550
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	6	9 900
	5-6 days a week	5	3	4 950
	1-4 days a week	11	7	11 550
	Monthly	8	6	9 900
	Rarely	22	25	41 250
	Never	40	52	85 800
	Can not say	1	1	1 650

User frequency: Instant messaging	Daily	68	50	82 500
	5-6 days a week	9	10	16 500
	1-4 days a week	10	15	24 750
	Monthly	3	7	11 550
	Rarely	3	3	4 950
	Never	8	13	21 450
	Can not say	0	1	1 650

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	71	117 150
	No	41	28	46 200
	Can not say	1	1	1 650

I tend to buy tabloids	Yes	8	12	19 800
	No	90	86	141 900
	Can not say	2	2	3 300

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	58	95 700
	No	52	41	67 650
	Can not say	2	1	1 650

I tend to buy single copy magazines	Yes	17	17	28 050
	No	81	82	135 300
	Can not say	2	2	3 300

PUUTTUU	PUUTTUU	13	10	16 500
	PUUTTUU	5	1	1 650
	PUUTTUU	7	5	8 250
	PUUTTUU	15	19	31 350
	PUUTTUU	8	10	16 500
	PUUTTUU	7	7	11 550
	PUUTTUU	10	13	21 450
	PUUTTUU	6	1	1 650
	PUUTTUU	9	8	13 200
	PUUTTUU	9	9	14 850
	PUUTTUU	4	2	3 300
	PUUTTUU	5	1	1 650
	PUUTTUU	13	9	14 850
	PUUTTUU	8	4	6 600
	PUUTTUU	13	13	21 450
	PUUTTUU	7	3	4 950
	PUUTTUU	8	10	16 500
	PUUTTUU	3	4	6 600
	PUUTTUU	56	56	92 400
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	52	85 800
	PUUTTUU	40	45	74 250
	PUUTTUU	2	2	3 300

PUUTTUU	PUUTTUU	87	87	143 550
	PUUTTUU	11	11	18 150
	PUUTTUU	1	1	1 650

PUUTTUU	PUUTTUU	73	76	125 400
	PUUTTUU	25	22	36 300
	PUUTTUU	2	1	1 650

PUUTTUU	PUUTTUU	81	85	140 250
	PUUTTUU	18	15	24 750
	PUUTTUU	2	1	1 650

PUUTTUU	PUUTTUU	57	56	92 400
	PUUTTUU	41	43	70 950
	PUUTTUU	1	1	1 650

PUUTTUU	PUUTTUU	30	32	52 800
	PUUTTUU	63	63	103 950
	PUUTTUU	7	6	9 900

PUUTTUU	PUUTTUU	84	90	148 500
	PUUTTUU	15	10	16 500
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	41	42	69 300
	PUUTTUU	57	57	94 050
	PUUTTUU	2	1	1 650

PUUTTUU	PUUTTUU	86	86	141 900
	PUUTTUU	14	14	23 100
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	30	26	42 900
	PUUTTUU	65	68	112 200
	PUUTTUU	5	5	8 250

PUUTTUU	PUUTTUU	39	42	69 300
	PUUTTUU	60	57	94 050
	PUUTTUU	1	1	1 650

PUUTTUU	PUUTTUU	67	67	110 550
	PUUTTUU	30	30	49 500
	PUUTTUU	3	3	4 950

PUUTTUU	PUUTTUU	67	63	103 950
	PUUTTUU	31	36	59 400
	PUUTTUU	3	2	3 300

PUUTTUU	PUUTTUU	67	71	117 150
	PUUTTUU	30	27	44 550
	PUUTTUU	2	2	3 300

Tuulilasi magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Tuulilasi Readers %	Tuulilasi Amount of readers
Attitude towards advertising: Newspapers	Positive	77	81	133 650
	Can not say	4	2	3 300
	Negative	18	17	28 050

Attitude towards advertising: Magazines	Positive	77	79	130 350
	Can not say	5	4	6 600
	Negative	19	17	28 050

Attitude towards advertising: Free and local newspapers	Positive	82	87	143 550
	Can not say	5	4	6 600
	Negative	13	10	16 500

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	54	89 100
	Can not say	8	9	14 850
	Negative	37	37	61 050

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	34	56 100
	Can not say	12	18	29 700
	Negative	47	49	80 850

Attitude towards advertising: Blogs	Positive	30	24	39 600
	Can not say	27	30	49 500
	Negative	41	45	74 250

Attitude towards advertising: Newsletters to email	Positive	19	19	31 350
	Can not say	2	2	3 300
	Negative	79	79	130 350

Attitude towards advertising: Other websites	Positive	43	39	64 350
	Can not say	10	10	16 500
	Negative	46	51	84 150

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	55	90 750
	Can not say	3	2	3 300
	Negative	40	42	69 300

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	42	69 300
	Can not say	6	5	8 250
	Negative	53	53	87 450

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	72	118 800
	Can not say	4	3	4 950
	Negative	28	25	41 250

Attitude towards advertising: Out-of-home advertising	Positive	66	62	102 300
	Can not say	6	6	9 900
	Negative	29	32	52 800

Tuulilasi magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Tuulilasi Readers %	Tuulilasi Amount of readers
I relax and get inspired by magazines	Agree	77	81	133 650
	Disagree	15	13	21 450
	Can not say	7	6	9 900

I experience pampering moments with magazines	Agree	50	52	85 800
	Disagree	39	39	64 350
	Can not say	10	10	16 500

A professional magazine keeps me up to date on professional matters	Agree	70	78	128 700
	Disagree	17	13	21 450
	Can not say	12	8	13 200

The industry specialty magazine provides information on my hobbies and interests	Agree	81	86	141 900
	Disagree	10	9	14 850
	Can not say	9	5	8 250

Finnish magazines offer reliable comparisons and tests	Agree	68	79	130 350
	Disagree	18	14	23 100
	Can not say	14	8	13 200

Finnish magazines offer reliable product recommendations	Agree	64	69	113 850
	Disagree	21	20	33 000
	Can not say	15	11	18 150

Finnish magazines are of high quality	Agree	81	85	140 250
	Disagree	12	11	18 150
	Can not say	7	4	6 600

I follow important magazines on social media	Agree	32	33	54 450
	Disagree	60	60	99 000
	Can not say	8	7	11 550

I read important magazines from cover to cover	Agree	52	59	97 350
	Disagree	43	38	62 700
	Can not say	5	4	6 600

Ads are part of the content of the magazine	Agree	64	68	112 200
	Disagree	31	29	47 850
	Can not say	5	3	4 950

Ads in magazines make new things familiar	Agree	67	67	110 550
	Disagree	28	29	47 850
	Can not say	6	4	6 600

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	57	94 050
	Disagree	42	40	66 000
	Can not say	6	3	4 950

I have purchased products based on the ad in magazine	Agree	46	45	74 250
	Disagree	49	50	82 500
	Can not say	6	4	6 600

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	55	90 750
	Disagree	35	42	69 300
	Can not say	4	3	4 950

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	30	49 500
	Disagree	55	64	105 600
	Can not say	6	5	8 250

I rely on product recommendations from bloggers and tubers	Agree	21	14	23 100
	Disagree	66	74	122 100
	Can not say	14	11	18 150

Tuulilasi magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Tuulilasi Readers %	Tuulilasi Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	22	36 300
	Newspapers	14	18	29 700
	Magazine websites	7	13	21 450
	Newspaper websites	7	10	16 500
	Blogs	2	2	3 300
	Social media	12	9	14 850
	Other websites	42	49	80 850
	Television	10	13	21 450
	Radio	1	2	3 300
	Direct mail	10	11	18 150
	None of the above	40	27	44 550

Information sources, consumer electronics and information technology	Print magazines	15	24	39 600
	Newspapers	19	28	46 200
	Magazine websites	10	11	18 150
	Newspaper websites	9	10	16 500
	Blogs	5	3	4 950
	Social media	23	14	23 100
	Other websites	50	48	79 200
	Television	17	21	34 650
	Radio	3	3	4 950
	Direct mail	36	40	66 000
	None of the above	16	14	23 100

Information sources, beauty care and cosmetics	Print magazines	18	14	23 100
	Newspapers	8	11	18 150
	Magazine websites	9	6	9 900
	Newspaper websites	5	6	9 900
	Blogs	8	2	3 300
	Social media	25	8	13 200
	Other websites	16	11	18 150
	Television	12	13	21 450
	Radio	2	4	6 600
	Direct mail	16	16	26 400
	None of the above	47	59	97 350

Information sources, travel	Print magazines	17	22	36 300
	Newspapers	15	19	31 350
	Magazine websites	10	11	18 150
	Newspaper websites	9	10	16 500
	Blogs	10	5	8 250
	Social media	31	17	28 050
	Other websites	48	46	75 900
	Television	16	21	34 650
	Radio	3	2	3 300
	Direct mail	10	12	19 800
	None of the above	29	27	44 550

Information sources, style and fashion	Print magazines	24	23	37 950
	Newspapers	14	18	29 700
	Magazine websites	12	10	16 500
	Newspaper websites	7	8	13 200
	Blogs	9	3	4 950
	Social media	32	15	24 750
	Other websites	34	28	46 200
	Television	17	17	28 050
	Radio	1	1	1 650
	Direct mail	25	25	41 250
	None of the above	30	39	64 350

Information sources, building and renovating	Print magazines	20	26	42 900
	Newspapers	16	24	39 600
	Magazine websites	9	11	18 150
	Newspaper websites	7	10	16 500
	Blogs	6	3	4 950
	Social media	20	12	19 800
	Other websites	33	34	56 100
	Television	18	19	31 350
	Radio	2	2	3 300
	Direct mail	28	33	54 450
	None of the above	32	26	42 900

Information sources, food, cooking and baking	Print magazines	37	38	62 700
	Newspapers	28	35	57 750
	Magazine websites	20	15	24 750
	Newspaper websites	17	18	29 700
	Blogs	14	7	11 550
	Social media	38	21	34 650
	Other websites	34	29	47 850
	Television	28	35	57 750
	Radio	6	7	11 550
	Direct mail	26	29	47 850
	None of the above	13	16	26 400

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	10	16 500
	Newspapers	12	16	26 400
	Magazine websites	3	4	6 600
	Newspaper websites	5	7	11 550
	Blogs	1	1	1 650
	Social media	10	6	9 900
	Other websites	24	26	42 900
	Television	11	14	23 100
	Radio	2	1	1 650
	Direct mail	17	19	31 350
	None of the above	52	47	77 550

Information sources, decorating and furniture purchases	Print magazines	24	26	42 900
	Newspapers	16	24	39 600
	Magazine websites	11	10	16 500
	Newspaper websites	7	8	13 200
	Blogs	8	3	4 950
	Social media	26	11	18 150
	Other websites	31	29	47 850
	Television	18	19	31 350
	Radio	1	3	4 950
	Direct mail	30	30	49 500
	None of the above	27	29	47 850

Information sources, saving and investing	Print magazines	9	13	21 450
	Newspapers	10	14	23 100
	Magazine websites	6	7	11 550
	Newspaper websites	9	9	14 850
	Blogs	6	4	6 600
	Social media	16	11	18 150
	Other websites	30	31	51 150
	Television	6	10	16 500
	Radio	3	4	6 600
	Direct mail	3	4	6 600
	None of the above	49	46	75 900

Information sources, health and wellbeing products / services	Print magazines	14	15	24 750
	Newspapers	15	19	31 350
	Magazine websites	7	8	13 200
	Newspaper websites	6	7	11 550
	Blogs	5	3	4 950
	Social media	21	12	19 800
	Other websites	37	34	56 100
	Television	12	14	23 100
	Radio	2	3	4 950
	Direct mail	17	16	26 400
	None of the above	38	39	64 350

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	17	28 050
	Newspapers	19	25	41 250
	Magazine websites	7	9	14 850
	Newspaper websites	8	9	14 850
	Blogs	5	2	3 300
	Social media	22	12	19 800
	Other websites	41	36	59 400
	Television	13	16	26 400
	Radio	1	1	1 650
	Direct mail	31	32	52 800
	None of the above	29	31	51 150

Tuulilasi magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Tuulilasi Readers %	Tuulilasi Amount of readers
PUUTTUU	Cars, motor vehicles	26	71	117 150
	Well-being and health	53	48	79 200
	Charity work	14	10	16 500
	Self development	32	21	34 650
	PUUTTUU	15	10	16 500
	PUUTTUU	17	29	47 850
	PUUTTUU	16	5	8 250
	PUUTTUU	27	17	28 050
	PUUTTUU	55	57	94 050
	PUUTTUU	34	35	57 750
	PUUTTUU	32	17	28 050
	PUUTTUU	26	13	21 450
	PUUTTUU	53	52	85 800
	PUUTTUU	10	17	28 050
	PUUTTUU	22	9	14 850
	PUUTTUU	35	28	46 200
	PUUTTUU	30	37	61 050
	PUUTTUU	56	59	97 350
	PUUTTUU	16	10	16 500
	PUUTTUU	40	47	77 550
	PUUTTUU	33	27	44 550
	PUUTTUU	39	61	100 650
	PUUTTUU	40	34	56 100
	PUUTTUU	40	24	39 600
	PUUTTUU	23	29	47 850
	PUUTTUU	31	15	24 750
	PUUTTUU	36	50	82 500
	PUUTTUU	36	33	54 450
	PUUTTUU	46	55	90 750
	PUUTTUU	11	19	31 350
	PUUTTUU	23	32	52 800
	PUUTTUU	33	25	41 250
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	34	56 100
	Repair and construction products	40	47	77 550
	Domestic appliances	39	44	72 600
	Electronics or IT products	50	55	90 750
	Cars	18	23	37 950
	Clothing and footwear	82	76	125 400
	Eyeglasses, contact lenses or sunglasses	35	33	54 450
	Sports clothing, footwear or equipment	60	54	89 100
	Saving or investing products or services	26	25	41 250
	Cosmetics and beauty products	45	23	37 950
	Mobile phones	31	33	54 450
	Travels	37	35	57 750
	Products and services for health and well-being	58	48	79 200
	None of the above	2	3	4 950

Intentions to purchase within 12 months	Furniture and furnishings	29	21	34 650
	Repair and construction products	36	44	72 600
	Domestic appliances	20	21	34 650
	Electronics or IT products	28	28	46 200
	Cars	14	16	26 400
	Clothing and footwear	65	59	97 350
	Eyeglasses, contact lenses or sunglasses	27	27	44 550
	Sports clothing, footwear or equipment	43	40	66 000
	Saving or investing products or services	22	21	34 650
	Cosmetics and beauty products	36	17	28 050
	Mobile phones	16	15	24 750
	Travels	41	41	67 650
	Products and services for health and well-being	46	37	61 050
	None of the above	7	8	13 200

Planned acquisitions in the househould over the next 2 years	Building a house	3	2	3 300
	Buying an apartment	11	9	14 850
	Home renovation	29	30	49 500
	Buying a car	25	26	42 900
	Buying a boat	3	4	6 600
	None of these	50	49	80 850

Will consider switching over the next 12 months	Bank	7	7	11 550
	Insurance company	10	11	18 150
	electric company	18	21	34 650
	Internet Connection	8	10	16 500
	Phone-subscription	12	15	24 750
	None of the above	47	46	75 900
	Can not say	19	18	29 700

Use of extra money	Magazines, books, movies	17	14	23 100
	Eating, drinking, partying in a restaurant	32	23	37 950
	Exercises and sports equipment	26	25	41 250
	Cultural events (eg. concerts, theater, festivals)	33	26	42 900
	Renovation, interior design	25	29	47 850
	Health services and personal well-being	21	20	33 000
	Travel	40	41	67 650
	Consumer electronics and IT equipment, mobile phones	16	17	28 050
	Clothes, shoes and bags	23	14	23 100
	Home services (cleaning and other housekeeping services)	6	6	9 900
	Car, boat, motorcycle	13	22	36 300
	Cosmetics and beauty care	10	5	8 250
	Saving, investing	46	48	79 200
	Other	8	7	11 550
	There is no extra money left after mandatory expenses	8	7	11 550
	Can not say	3	3	4 950
Planning on buying/doing in the next 12 months

Tuulilasi magazine's reader profile / Source NRS 2023

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