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Unelmien Talo&Koti

Unelmien Talo&Koti (“House&Home of Dreams”) is Finland’s most cheerful interior design magazine, full of lovingly decorated homes, affordable design finds and inspiring DIY ideas. Readers of UTK like to refresh their homes continuously by purchasing items and doing things themselves – they often spend more in shops than they had planned to, and they are passionate about the magazine: “The only magazine whose contents are 100% relevant to me. The layout, the articles and the wonderful homes <3.” The magazine’s main target audience is young women with families.
Unelmien Talo&Koti is also active on the “Meillä kotona” website, Facebook and Instagram. The magazine includes tips by the popular Finnish bloggers Kinuskikissa, a.k.a. Sini Visa. Other contributors to the magazine include Katja Reinikainen from the “Parolan asema” blog and Tiina Arponen from the “Muita ihania” blog.

Magazine's website: https://www.meillakotona.fi/lehdet/unelmien-talo-ja-koti Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Email yritysasiakkaat@a-lehdet.fi
Contact person Marika Jauhiainen
050 414 4380
050 414 4380
marika.jauhiainen@a-lehdet.fi
Www https://www.a-lehdet.fi/artikkelit/mainosta-unelmien-talo-ja-koti-lehdessa

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 759 61
Magazine's email toimitus.talo-koti@a-lehdet.fi
Toimituspäällikkö Iiris von Knorring
Päätoimittaja Maija Koski

Circulation or copies

Issues per year 12

Readership

Readership 124 000
Total reach 0
How many times read 2.4
Minutes of reading 47 min
Sources NRS 2021

Online audience

Magazine's website http://www.meillakotona.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
974 225
8.07 %
November 2019
901 501
0.89 %
October 2019
893 551
-3.2 %
September 2019
923 098
-3.96 %
August 2019
961 179
0.61 %
July 2019
955 368
-1.68 %
June 2019
971 717
-5.12 %
May 2019
1 024 102
7.65 %
April 2019
951 342
9.26 %
March 2019
870 680
14.08 %
February 2019
763 242
-8.51 %
January 2019
834 260
-12.95 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
5 237 000
24.9 %
November 2019
4 193 000
2.22 %
October 2019
4 102 000
-2.05 %
September 2019
4 188 000
-3.75 %
August 2019
4 351 000
4.34 %
July 2019
4 170 000
-0.69 %
June 2019
4 199 000
-10.18 %
May 2019
4 675 000
13.8 %
April 2019
4 108 000
11.57 %
March 2019
3 682 000
18.05 %
February 2019
3 119 000
-6.92 %
January 2019
3 351 000
-17.71 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 30.12.2020 08.12.2020 Thema: Organise your home. Ideas for the living room. DIY projects.
2 27.01.2021 31.12.2020 Thema: Warmth for winter homes. Decorating ideas for the bedroom. Houseplants.
3 24.02.2021 01.02.2021 Thema: Top decorating ideas for the kitchen. Colours and coverings for the home. Wallpapers.
4 24.03.2021 01.03.2021 Thema: Spring interior design trends. Make your home beautiful for Easter + top DIY ideas.
5 21.04.2021 29.03.2021 Thema: Decorating ideas for the terrace and balcony. Lovely garden. Refreshing your bathroom.
6 26.05.2021 03.05.2021 Thema: Top ideas for summer cottages and summer homes. Let's eat outside! Table settings, tablecloths and summer tableware. Summer sauna.
7 23.06.2021 31.05.2021 Thema: Top picks from the Housing Fair. Refreshing your bedroom. Textiles.
8 28.07.2021 05.07.2021 Thema: Lovely children's rooms. Colourful autumn gardens and balconies. Functional vestibules.
9 25.08.2021 02.08.2021 Thema: Most beautiful interior design trends this autumn: Habitare tips. Decorating ideas for the living room. Rugs.
10 22.09.2021 30.08.2021 Thema: Light in your home! Lamps, lanterns, candles. Top ideas for the bathroom and sauna. Warm textiles.
11 27.10.2021 04.10.2021 Thema: New ideas for the kitchen. Refreshing your eating area. DIY gift ideas.
12 24.11.2021 01.11.2021 Thema: Decorate your lovely Christmas home! Top gift ideas and decorations. Beautiful table settings.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460x297 mm

4-colour price 8995 €

2/1

Position: First spread

Size including margin: 460x297 mm

4-colour price 9850 €

1/1

Position: Not specified

Size including margin: 230x297 mm

4-colour price 4500 €

1/1

Position: 2. Cover

Size including margin: 230x297 mm

4-colour price 4950 €

1/1 TK

Position: Back cover

Size including margin: 230x297 mm

4-colour price 4950 €

1/2

Position: Not specified

Size including margin: 112x297 mm

4-colour price 2890 €

1/2

Position: Not specified

Size including margin: 230x146 mm

4-colour price 2890 €

1/3

Position: Not specified

Size including margin: 77x297 mm

4-colour price 2675 €

1/3

Position: Not specified

Size including margin: 230x99 mm

4-colour price 2675 €

1/4

Position: Not specified

Size including margin: 60x297 mm

4-colour price 2030 €

1/4

Position: Not specified

Size including margin: 230x74 mm

4-colour price 2030 €

1/4

Position: Not specified

Size including margin: 112x146 mm

4-colour price 2030 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Deviz Print , Venäjä

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data aineistot/materials: ads.aikakausmedia.fi Takakannen aineisto: takakannen aineistossa tulee huomioida 30mm korkea blanko tila koko kannen leveydeltä, osoitetulostusta varten.

Readers: 124 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Unelmien Talo&Koti
Readers %
Unelmien Talo&Koti
Amount of readers
SexWomen5181100 440
Men491923 560
Age15-24 y1344 960
25-34 y14911 160
35-44 y141518 600
45-54 y142126 040
55-64 y162429 760
65+ y292733 480
Gender + ageFemale 15-29 years1067 440
Female 30-49 years142531 000
Female 50+ years285062 000
Male 15-29 years1011 240
Male 30-49 years1456 200
Male 50+ years241316 120
Household positionLives at home with parents722 480
Lives alone272531 000
Lives with spouse373543 400
Lives with spouse and children233340 920
Single parent233 720
Other322 480
ProfessionTop Management444 960
white-collar worker, higher-level151619 840
White-collar worker132024 800
Worker1089 920
Farmer111 240
Other entrepreneur344 960
Pensioner313037 200
Student, pupil1256 200
Homewife, home dad111 240
Unemployed333 720
Other456 200
No answer333 720
EducationElementary school644 960
Secondary school767 440
Vocational293644 640
High school131214 880
University of Applied Sciences182126 040
University252126 040
Something else211 240
Size of the household1 pers282531 000
2 pers393745 880
3 pers141721 080
4 pers121316 120
5+ pers789 920
Household income (gross)Below 20 000 € /y1389 920
20 000 - 35 000 € /y212632 240
35 001 - 50 000 € /y202024 800
50 001 - 85 000 € /y212429 760
85 001 - 100 000 € /y678 680
Over 100 000 € /y656 200
Don't want to tell678 680
Can't say / No answer733 720
Decision-maker in grocery purchasesYes9497120 280
Don't know633 720
Can not say100
HousingApartment342531 000
Row house or semi-detached house171518 600
Detached house445365 720
Farm467 440
Something else111 240
Can not say000
Ownership of housingOwner-occupied residence7482101 680
Rented residence221316 120
Right of residence apartment244 960
Something else111 240
Can not say100
Cottage or holiday home in regular useYes414353 320
No585669 440
Can not say111 240
Number of cars in householdOne car464454 560
Two cars303644 640
Three or more cars101214 880
No car1489 920
Advertising ban at the door / mailboxYes241721 080
No7682101 680
Can not say111 240
lifecycleIn paid job, entrepreneur, freelancer, farmer505973 160
Temporarily absent (= time off from work, care or study, maternity leave)122 480
Retired313037 200
Unemployed / laid off333 720
Schoolboy or student1256 200
Housewife or father111 240
In the military or performing civilian service000
Other111 240
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232632 240
No253138 440
Can't say / No answer514353 320
Health services used in the householdPublic health services8585105 400
Employer - funded health care services495568 200
Private, self-funded healthcare services384454 560
Private health insurance services212024 800
No health care111 240
Can not say111 240
Type of municipality (7 class)Greater Helsinki191214 880
Turku or Tampere867 440
Oulu433 720
70 000 - 150 000 inhabitants town131113 640
Urban municipality272935 960
Conurbation162024 800
Countryside131923 560
Pets in householdCat172126 040
Dog263340 920
Some other pet556 200
No pets605264 480
Family with kidsYes313847 120
No696276 880
Use of glasses or contact lensesYes687896 720
No322227 280
How often different content is read
The frequency of reading: Print magazinesDaily152328 520
5-6 days a week456 200
1-4 days a week284150 840
Monthly252328 520
Rarely2189 920
Never500
Can not say000
The frequency of reading: Magazine content in digital formatDaily201721 080
5-6 days a week567 440
1-4 days a week192429 760
Monthly161619 840
Rarely252531 000
Never131113 640
Can not say111 240
The frequency of reading: Print newspapers or afternoon papersDaily344353 320
5-6 days a week556 200
1-4 days a week232632 240
Monthly141214 880
Rarely191316 120
Never511 240
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily535568 200
5-6 days a week1089 920
1-4 days a week172024 800
Monthly656 200
Rarely989 920
Never544 960
Can not say000
The frequency of reading: Free and free delivery newspapersDaily667 440
5-6 days a week578 680
1-4 days a week425062 000
Monthly181619 840
Rarely201518 600
Never856 200
Can not say111 240
The frequency of watching: Free online TV servicesDaily171822 320
5-6 days a week101113 640
1-4 days a week313239 680
Monthly201923 560
Rarely151417 360
Never656 200
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily151113 640
5-6 days a week1067 440
1-4 days a week191923 560
Monthly91214 880
Rarely111113 640
Never354150 840
Can not say111 240
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily485466 960
5-6 days a week101214 880
1-4 days a week191923 560
Monthly1189 920
Rarely1067 440
Never322 480
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily384353 320
5-6 days a week131822 320
1-4 days a week232126 040
Monthly978 680
Rarely1078 680
Never756 200
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily242733 480
5-6 days a week778 680
1-4 days a week171923 560
Monthly111214 880
Rarely262429 760
Never141113 640
Can not say100
The frequency of listening: Programs of commercial radio channelsDaily181822 320
5-6 days a week101113 640
1-4 days a week232328 520
Monthly131316 120
Rarely202024 800
Never161417 360
Can not say100
The frequency of listening: PodcastsDaily311 240
5-6 days a week222 480
1-4 days a week967 440
Monthly121012 400
Rarely262632 240
Never445264 480
Can not say433 720
User frequency and following: Social mediaDaily565871 920
5-6 days a week678 680
1-4 days a week967 440
Monthly333 720
Rarely556 200
Never192024 800
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1167 440
5-6 days a week556 200
1-4 days a week1189 920
Monthly81012 400
Rarely242632 240
Never404454 560
Can not say111 240
User frequency: Instant messaging Daily646681 840
5-6 days a week101113 640
1-4 days a week101012 400
Monthly433 720
Rarely322 480
Never989 920
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes596580 600
No403543 400
Can not say100
I tend to buy tabloidsYes91113 640
No8987107 880
Can not say111 240
A paid Finnish magazine is subscribed to my household (print or digital)Yes505466 960
No494555 800
Can not say211 240
I tend to buy single copy magazinesYes182834 720
No807188 040
Can not say211 240

Unelmien Talo&Koti magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.