Finnish Magazine Rate Cards

Unelmien Talo&Koti

Unelmien Talo&Koti (“House&Home of Dreams”) is Finland’s most cheerful interior design magazine, full of lovingly decorated homes, affordable design finds and inspiring DIY ideas. Readers of UTK like to refresh their homes continuously by purchasing items and doing things themselves – they often spend more in shops than they had planned to, and they are passionate about the magazine: “The only magazine whose contents are 100% relevant to me. The layout, the articles and the wonderful homes <3.” The magazine’s main target audience is young women with families.
Unelmien Talo&Koti is also active on the “Meillä kotona” website, Facebook and Instagram. The magazine includes tips by the popular Finnish bloggers Kinuskikissa, a.k.a. Sini Visa. Other contributors to the magazine include Katja Reinikainen from the “Parolan asema” blog and Tiina Arponen from the “Muita ihania” blog.

Magazine's website: https://www.meillakotona.fi/lehdet/unelmien-talo-ja-koti Follow us :

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Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	A-lehdet Oy
Phone	09 75 961
Email	yritysasiakkaat@a-lehdet.fi
Contact person	Mediamyynti A-lehdet yritysasiakkaat@a-lehdet.fi
Www	https://www.a-lehdet.fi/artikkelit/mainosta-unelmien-talo-ja-koti-lehdessa

Contact info

Publisher	A-lehdet Oy
Visiting address	Risto Rytin tie 33 Helsinki
Phone	09 759 61
Magazine's email	toimitus.talo-koti@a-lehdet.fi
Päätoimittaja	Tytti Kontula
Toimituspäällikkö	Iiris von Knorring

Circulation or copies

Issues per year	12

Readership

Readership	113 000
Total reach	0
How many times read	2.3
Minutes of reading	54 min
Sources	KMT 2023

Online audience

Magazine's website	http://www.meillakotona.fi

Average weekly reach Source: FIAM

August 2023

388 064

1.56 %

July 2023

382 115

4.11 %

June 2023

367 038

3.02 %

May 2023

356 267

7.69 %

April 2023

330 838

8.27 %

March 2023

305 570

12.11 %

February 2023

272 564

-5.53 %

January 2023

288 530

-7.62 %

December 2022

312 314

3.22 %

November 2022

302 557

1.18 %

October 2022

299 038

-1.83 %

September 2022

304 597

1.93 %

Average weekly pageviews Source: FIAM

August 2023

1 198 391

3.95 %

July 2023

1 152 858

5.66 %

June 2023

1 091 148

-5.48 %

May 2023

1 154 382

10.03 %

April 2023

1 049 138

10.01 %

March 2023

953 684

13.09 %

February 2023

843 271

-8.17 %

January 2023

918 284

-11.8 %

December 2022

1 041 089

11.48 %

November 2022

933 861

2.39 %

October 2022

912 038

-0.05 %

September 2022

912 491

-3.94 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	04.01.2023		08.12.2022		Thema: Bedroom decoration ideas and textiles. Lighting.
2	01.02.2023		05.01.2023		Thema: Bathroom updates: tiles, taps, sinks and fixtures. New wallpaper.
3	01.03.2023		03.02.2023		Thema: Spring decoration trends. Fun ideas for the childrens room.
4	05.04.2023		10.03.2023		Thema: Decoration tips for the kitchen: new products and ideas. A kick-off to the garden season.
5	03.05.2023		05.04.2023		Thema: Best decoration ideas for patios and balconies: furniture, pots and textiles. Festive table settings and new kitchenware.
6	07.06.2023		11.05.2023		Thema: Fresh summer cabin decor and repairs to garden furniture. Most beautiful bedlinen.
7	05.07.2023		08.06.2023		Thema: Best from the housing fair. Home decor discoveries for a summer home.
8	02.08.2023		07.07.2023		Thema: Organise your home: the best storage solutions. Atmospheric garden lights.
9	06.09.2023		11.08.2023		Thema: Autumn home decoration trends. Most beautiful carpets.
10	04.10.2023		08.09.2023		Thema: Kitchen updates: cupboards, countertops, taps and elegant appliances. Lighting.
11	01.11.2023		06.10.2023		Thema: Enhance the atmosphere! Inviting living rooms. Fireplaces and wood burners.
12	07.12.2023		10.11.2023		Thema: Create a charming Christmas home! Most beautiful table settings and decorations.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460x297 mm

4-colour price 9445 €

2/1

Position: First spread

Size including margin: 460x297 mm

4-colour price 10343 €

1/1

Position: Not specified

Size including margin: 230x297 mm

4-colour price 4725 €

1/1

Position: 2. Cover

Size including margin: 230x297 mm

4-colour price 5198 €

1/1

Position: 3. Cover

Size including margin: 230x297 mm

4-colour price 5198 €

1/1 TK

Position: Back cover

Size including margin: 230 x 267 mm

4-colour price 5198 €

1/2

Position: Not specified

Size including margin: 112x297 mm

4-colour price 3035 €

1/2

Position: Not specified

Size including margin: 230x146 mm

4-colour price 3035 €

1/3

Position: Not specified

Size including margin: 77x297 mm

4-colour price 2809 €

1/3

Position: Not specified

Size including margin: 230x99 mm

4-colour price 2809 €

1/4

Position: Not specified

Size including margin: 60x297 mm

4-colour price 2132 €

1/4

Position: Not specified

Size including margin: 230x74 mm

4-colour price 2132 €

1/4

Position: Not specified

Size including margin: 112x146 mm

4-colour price 2132 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	230 x 297 mm
Bleed mm	5 mm
Printing process	Offset
Binding	Saddle-stitching

Printing house

Printer	Kroonpress AS , Viro

Technical info / material

Ad material delivery
Technical data

Readers: 113 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Unelmien Talo&Koti Readers %	Unelmien Talo&Koti Amount of readers
Readership (KMT 2023)	113 000
Total reach	0
Sex	Women	51	81	91 530
Sex	Men	49	19	21 470

Native language	Finnish	95	95	107 350
Native language	Swedish	5	5	5 650

Age	15-24 y	13	3	3 390
	25-34 y	14	8	9 040
	35-44 y	14	14	15 820
	45-54 y	14	20	22 600
	55-64 y	16	24	27 120
	65+ y	29	31	35 030

Gender + age	Female 15-29 years	10	5	5 650
	Female 30-49 years	14	25	28 250
	Female 50+ years	28	51	57 630
	Male 15-29 years	10	1	1 130
	Male 30-49 years	14	4	4 520
	Male 50+ years	24	14	15 820

Household position	Lives at home with parents	7	2	2 260
	Lives alone	28	18	20 340
	Lives with spouse	37	44	49 720
	Lives with spouse and children	24	29	32 770
	Single parent	2	4	4 520
	Other	3	3	3 390

Grandchildren under 18 years of age	Yes	21	30	33 900
	No	38	45	50 850
	No answer (under 45 year olds)	41	25	28 250

Profession	Top Management	4	5	5 650
	white-collar worker, higher-level	16	18	20 340
	White-collar worker	12	19	21 470
	Worker	10	7	7 910
	Farmer	1	1	1 130
	Other entrepreneur	3	3	3 390
	Pensioner	31	34	38 420
	Student, pupil	11	3	3 390
	Homewife, home dad	0	0	0
	Unemployed	2	2	2 260
	Other	6	6	6 780
	No answer	3	2	2 260

Education	Elementary school	5	3	3 390
	Secondary school	7	5	5 650
	Vocational	28	31	35 030
	High school	14	13	14 690
	University of Applied Sciences	19	22	24 860
	University	27	24	27 120
	Something else	2	2	2 260

Size of the household	1 pers	28	18	20 340
	2 pers	38	45	50 850
	3 pers	14	15	16 950
	4 pers	12	13	14 690
	5+ pers	7	9	10 170

Household income (gross)	Below 20 000 € /y	11	6	6 780
	20 000 - 35 000 € /y	19	14	15 820
	35 001 - 50 000 € /y	20	23	25 990
	50 001 - 85 000 € /y	22	26	29 380
	85 001 - 100 000 € /y	7	8	9 040
	Over 100 000 € /y	9	11	12 430
	Don't want to tell	5	10	11 300
	Can't say / No answer	7	4	4 520

Decision-maker in grocery purchases	Yes	93	95	107 350
	Don't know	7	5	5 650
	Can not say	1	0	0

Housing	Apartment	32	23	25 990
	Row house or semi-detached house	15	14	15 820
	Detached house	47	58	65 540
	Farm	4	5	5 650
	Something else	1	0	0
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	84	94 920
	Rented residence	20	13	14 690
	Right of residence apartment	2	2	2 260
	Something else	1	1	1 130
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	45	50 850
	No	59	54	61 020
	Can not say	1	0	0

Using AdBlocker or similar application	Yes	19	10	11 300
	No	76	84	94 920
	Can not say	5	6	6 780

Number of cars in household	One car	45	45	50 850
	Two cars	32	37	41 810
	Three or more cars	10	10	11 300
	No car	14	8	9 040

PUUTTUU	PUUTTUU	22	24	27 120
	PUUTTUU	67	65	73 450
	PUUTTUU	4	2	2 260
	PUUTTUU	8	10	11 300
	PUUTTUU	2	2	2 260
	PUUTTUU	8	8	9 040
	PUUTTUU	5	6	6 780

Advertising ban at the door / mailbox	Yes	24	15	16 950
	No	76	85	96 050
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	58	65 540
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	1 130
	Retired	31	34	38 420
	Unemployed / laid off	2	2	2 260
	Schoolboy or student	11	3	3 390
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	1 130
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	28	31 640
	No	25	27	30 510
	Can't say / No answer	50	45	50 850

Health services used in the household	Public health services	85	87	98 310
	Employer - funded health care services	49	52	58 760
	Private, self-funded healthcare services	39	46	51 980
	Private health insurance services	22	24	27 120
	No health care	1	0	0
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	13	14 690
	Turku or Tampere	8	5	5 650
	Oulu	4	5	5 650
	70 000 - 150 000 inhabitants town	13	15	16 950
	Urban municipality	27	29	32 770
	Conurbation	16	20	22 600
	Countryside	13	14	15 820

Pets in household	Cat	17	18	20 340
	Dog	26	31	35 030
	Some other pet	5	6	6 780
	No pets	59	54	61 020

Family with kids	Yes	32	34	38 420
Family with kids	No	68	66	74 580

Use of glasses or contact lenses	Yes	67	79	89 270
Use of glasses or contact lenses	No	33	21	23 730
How often different content is read
The frequency of reading: Print magazines	Daily	15	26	29 380
	5-6 days a week	4	10	11 300
	1-4 days a week	26	35	39 550
	Monthly	24	20	22 600
	Rarely	23	7	7 910
	Never	7	1	1 130
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	25	28 250
	5-6 days a week	5	4	4 520
	1-4 days a week	19	17	19 210
	Monthly	15	22	24 860
	Rarely	24	20	22 600
	Never	14	12	13 560
	Can not say	1	1	1 130

The frequency of reading: Print newspapers or afternoon papers	Daily	30	44	49 720
	5-6 days a week	4	6	6 780
	1-4 days a week	23	27	30 510
	Monthly	13	11	12 430
	Rarely	21	8	9 040
	Never	7	3	3 390
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	53	59 890
	5-6 days a week	9	10	11 300
	1-4 days a week	16	14	15 820
	Monthly	6	8	9 040
	Rarely	9	8	9 040
	Never	6	7	7 910
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	7	7 910
	5-6 days a week	4	6	6 780
	1-4 days a week	44	50	56 500
	Monthly	17	18	20 340
	Rarely	20	14	15 820
	Never	9	4	4 520
	Can not say	1	0	0

The frequency of watching: Free online TV services	Daily	15	17	19 210
	5-6 days a week	9	10	11 300
	1-4 days a week	30	29	32 770
	Monthly	23	24	27 120
	Rarely	15	13	14 690
	Never	7	7	7 910
	Can not say	1	0	0

The frequency of watching: Pay TV and streaming services	Daily	16	14	15 820
	5-6 days a week	10	8	9 040
	1-4 days a week	22	20	22 600
	Monthly	10	11	12 430
	Rarely	11	12	13 560
	Never	31	34	38 420
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	54	61 020
	5-6 days a week	9	10	11 300
	1-4 days a week	19	18	20 340
	Monthly	11	10	11 300
	Rarely	12	6	6 780
	Never	3	2	2 260
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	43	48 590
	5-6 days a week	12	13	14 690
	1-4 days a week	22	21	23 730
	Monthly	11	10	11 300
	Rarely	12	8	9 040
	Never	7	5	5 650
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	23	25 990
	5-6 days a week	7	8	9 040
	1-4 days a week	16	16	18 080
	Monthly	13	13	14 690
	Rarely	26	28	31 640
	Never	16	11	12 430
	Can not say	1	0	0

The frequency of listening: Programs of commercial radio channels	Daily	16	17	19 210
	5-6 days a week	10	11	12 430
	1-4 days a week	21	20	22 600
	Monthly	14	17	19 210
	Rarely	21	21	23 730
	Never	16	13	14 690
	Can not say	1	0	0

The frequency of listening: Podcasts	Daily	4	2	2 260
	5-6 days a week	3	3	3 390
	1-4 days a week	9	6	6 780
	Monthly	13	11	12 430
	Rarely	28	33	37 290
	Never	41	43	48 590
	Can not say	2	2	2 260

User frequency and following: Social media	Daily	57	58	65 540
	5-6 days a week	7	8	9 040
	1-4 days a week	8	7	7 910
	Monthly	3	3	3 390
	Rarely	6	4	4 520
	Never	19	21	23 730
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	8	9 040
	5-6 days a week	5	3	3 390
	1-4 days a week	11	6	6 780
	Monthly	8	10	11 300
	Rarely	22	28	31 640
	Never	40	44	49 720
	Can not say	1	1	1 130

User frequency: Instant messaging	Daily	68	69	77 970
	5-6 days a week	9	10	11 300
	1-4 days a week	10	11	12 430
	Monthly	3	2	2 260
	Rarely	3	2	2 260
	Never	8	6	6 780
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	67	75 710
	No	41	33	37 290
	Can not say	1	1	1 130

I tend to buy tabloids	Yes	8	12	13 560
	No	90	87	98 310
	Can not say	2	1	1 130

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	55	62 150
	No	52	44	49 720
	Can not say	2	1	1 130

I tend to buy single copy magazines	Yes	17	27	30 510
	No	81	71	80 230
	Can not say	2	2	2 260

PUUTTUU	PUUTTUU	13	19	21 470
	PUUTTUU	5	8	9 040
	PUUTTUU	7	7	7 910
	PUUTTUU	15	10	11 300
	PUUTTUU	8	6	6 780
	PUUTTUU	7	3	3 390
	PUUTTUU	10	7	7 910
	PUUTTUU	6	8	9 040
	PUUTTUU	9	8	9 040
	PUUTTUU	9	10	11 300
	PUUTTUU	4	7	7 910
	PUUTTUU	5	6	6 780
	PUUTTUU	13	16	18 080
	PUUTTUU	8	16	18 080
	PUUTTUU	13	10	11 300
	PUUTTUU	7	12	13 560
	PUUTTUU	8	6	6 780
	PUUTTUU	3	2	2 260
	PUUTTUU	56	56	63 280
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	63	71 190
	PUUTTUU	40	36	40 680
	PUUTTUU	2	2	2 260

PUUTTUU	PUUTTUU	87	90	101 700
	PUUTTUU	11	10	11 300
	PUUTTUU	1	1	1 130

PUUTTUU	PUUTTUU	73	78	88 140
	PUUTTUU	25	20	22 600
	PUUTTUU	2	2	2 260

PUUTTUU	PUUTTUU	81	82	92 660
	PUUTTUU	18	16	18 080
	PUUTTUU	2	1	1 130

PUUTTUU	PUUTTUU	57	57	64 410
	PUUTTUU	41	43	48 590
	PUUTTUU	1	1	1 130

PUUTTUU	PUUTTUU	30	30	33 900
	PUUTTUU	63	62	70 060
	PUUTTUU	7	8	9 040

PUUTTUU	PUUTTUU	84	89	100 570
	PUUTTUU	15	10	11 300
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	41	41	46 330
	PUUTTUU	57	57	64 410
	PUUTTUU	2	3	3 390

PUUTTUU	PUUTTUU	86	90	101 700
	PUUTTUU	14	9	10 170
	PUUTTUU	1	1	1 130

PUUTTUU	PUUTTUU	30	28	31 640
	PUUTTUU	65	67	75 710
	PUUTTUU	5	4	4 520

PUUTTUU	PUUTTUU	39	41	46 330
	PUUTTUU	60	58	65 540
	PUUTTUU	1	1	1 130

PUUTTUU	PUUTTUU	67	72	81 360
	PUUTTUU	30	24	27 120
	PUUTTUU	3	4	4 520

PUUTTUU	PUUTTUU	67	76	85 880
	PUUTTUU	31	22	24 860
	PUUTTUU	3	1	1 130

PUUTTUU	PUUTTUU	67	69	77 970
	PUUTTUU	30	28	31 640
	PUUTTUU	2	3	3 390

Unelmien Talo&Koti magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Unelmien Talo&Koti Readers %	Unelmien Talo&Koti Amount of readers
Attitude towards advertising: Newspapers	Positive	77	82	92 660
	Can not say	4	3	3 390
	Negative	18	16	18 080

Attitude towards advertising: Magazines	Positive	77	80	90 400
	Can not say	5	3	3 390
	Negative	19	16	18 080

Attitude towards advertising: Free and local newspapers	Positive	82	87	98 310
	Can not say	5	3	3 390
	Negative	13	10	11 300

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	56	63 280
	Can not say	8	8	9 040
	Negative	37	36	40 680

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	43	48 590
	Can not say	12	14	15 820
	Negative	47	43	48 590

Attitude towards advertising: Blogs	Positive	30	30	33 900
	Can not say	27	30	33 900
	Negative	41	40	45 200

Attitude towards advertising: Newsletters to email	Positive	19	21	23 730
	Can not say	2	2	2 260
	Negative	79	76	85 880

Attitude towards advertising: Other websites	Positive	43	45	50 850
	Can not say	10	11	12 430
	Negative	46	45	50 850

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	59	66 670
	Can not say	3	2	2 260
	Negative	40	38	42 940

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	41	46 330
	Can not say	6	5	5 650
	Negative	53	54	61 020

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	77	87 010
	Can not say	4	2	2 260
	Negative	28	21	23 730

Attitude towards advertising: Out-of-home advertising	Positive	66	68	76 840
	Can not say	6	5	5 650
	Negative	29	26	29 380

Unelmien Talo&Koti magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Unelmien Talo&Koti Readers %	Unelmien Talo&Koti Amount of readers
I relax and get inspired by magazines	Agree	77	85	96 050
	Disagree	15	11	12 430
	Can not say	7	4	4 520

I experience pampering moments with magazines	Agree	50	65	73 450
	Disagree	39	28	31 640
	Can not say	10	7	7 910

A professional magazine keeps me up to date on professional matters	Agree	70	73	82 490
	Disagree	17	16	18 080
	Can not say	12	11	12 430

The industry specialty magazine provides information on my hobbies and interests	Agree	81	86	97 180
	Disagree	10	8	9 040
	Can not say	9	6	6 780

Finnish magazines offer reliable comparisons and tests	Agree	68	70	79 100
	Disagree	18	17	19 210
	Can not say	14	12	13 560

Finnish magazines offer reliable product recommendations	Agree	64	69	77 970
	Disagree	21	20	22 600
	Can not say	15	11	12 430

Finnish magazines are of high quality	Agree	81	89	100 570
	Disagree	12	9	10 170
	Can not say	7	3	3 390

I follow important magazines on social media	Agree	32	33	37 290
	Disagree	60	61	68 930
	Can not say	8	6	6 780

I read important magazines from cover to cover	Agree	52	63	71 190
	Disagree	43	34	38 420
	Can not say	5	3	3 390

Ads are part of the content of the magazine	Agree	64	65	73 450
	Disagree	31	31	35 030
	Can not say	5	4	4 520

Ads in magazines make new things familiar	Agree	67	74	83 620
	Disagree	28	23	25 990
	Can not say	6	3	3 390

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	55	62 150
	Disagree	42	43	48 590
	Can not say	6	3	3 390

I have purchased products based on the ad in magazine	Agree	46	56	63 280
	Disagree	49	41	46 330
	Can not say	6	2	2 260

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	72	81 360
	Disagree	35	25	28 250
	Can not say	4	3	3 390

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	51	57 630
	Disagree	55	45	50 850
	Can not say	6	5	5 650

I rely on product recommendations from bloggers and tubers	Agree	21	16	18 080
	Disagree	66	66	74 580
	Can not say	14	17	19 210

Unelmien Talo&Koti magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Unelmien Talo&Koti Readers %	Unelmien Talo&Koti Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	12	13 560
	Newspapers	14	16	18 080
	Magazine websites	7	5	5 650
	Newspaper websites	7	6	6 780
	Blogs	2	1	1 130
	Social media	12	8	9 040
	Other websites	42	40	45 200
	Television	10	8	9 040
	Radio	1	1	1 130
	Direct mail	10	12	13 560
	None of the above	40	43	48 590

Information sources, consumer electronics and information technology	Print magazines	15	16	18 080
	Newspapers	19	23	25 990
	Magazine websites	10	8	9 040
	Newspaper websites	9	8	9 040
	Blogs	5	3	3 390
	Social media	23	19	21 470
	Other websites	50	44	49 720
	Television	17	16	18 080
	Radio	3	1	1 130
	Direct mail	36	45	50 850
	None of the above	16	17	19 210

Information sources, beauty care and cosmetics	Print magazines	18	30	33 900
	Newspapers	8	10	11 300
	Magazine websites	9	12	13 560
	Newspaper websites	5	5	5 650
	Blogs	8	8	9 040
	Social media	25	28	31 640
	Other websites	16	21	23 730
	Television	12	16	18 080
	Radio	2	2	2 260
	Direct mail	16	24	27 120
	None of the above	47	33	37 290

Information sources, travel	Print magazines	17	22	24 860
	Newspapers	15	17	19 210
	Magazine websites	10	11	12 430
	Newspaper websites	9	9	10 170
	Blogs	10	11	12 430
	Social media	31	32	36 160
	Other websites	48	52	58 760
	Television	16	19	21 470
	Radio	3	2	2 260
	Direct mail	10	10	11 300
	None of the above	29	24	27 120

Information sources, style and fashion	Print magazines	24	38	42 940
	Newspapers	14	16	18 080
	Magazine websites	12	16	18 080
	Newspaper websites	7	7	7 910
	Blogs	9	10	11 300
	Social media	32	35	39 550
	Other websites	34	37	41 810
	Television	17	19	21 470
	Radio	1	1	1 130
	Direct mail	25	34	38 420
	None of the above	30	20	22 600

Information sources, building and renovating	Print magazines	20	30	33 900
	Newspapers	16	19	21 470
	Magazine websites	9	10	11 300
	Newspaper websites	7	7	7 910
	Blogs	6	6	6 780
	Social media	20	22	24 860
	Other websites	33	33	37 290
	Television	18	21	23 730
	Radio	2	1	1 130
	Direct mail	28	38	42 940
	None of the above	32	28	31 640

Information sources, food, cooking and baking	Print magazines	37	51	57 630
	Newspapers	28	32	36 160
	Magazine websites	20	23	25 990
	Newspaper websites	17	17	19 210
	Blogs	14	15	16 950
	Social media	38	39	44 070
	Other websites	34	33	37 290
	Television	28	30	33 900
	Radio	6	4	4 520
	Direct mail	26	33	37 290
	None of the above	13	8	9 040

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	9	10 170
	Newspapers	12	15	16 950
	Magazine websites	3	4	4 520
	Newspaper websites	5	5	5 650
	Blogs	1	1	1 130
	Social media	10	11	12 430
	Other websites	24	25	28 250
	Television	11	14	15 820
	Radio	2	1	1 130
	Direct mail	17	23	25 990
	None of the above	52	45	50 850

Information sources, decorating and furniture purchases	Print magazines	24	36	40 680
	Newspapers	16	19	21 470
	Magazine websites	11	14	15 820
	Newspaper websites	7	6	6 780
	Blogs	8	8	9 040
	Social media	26	28	31 640
	Other websites	31	32	36 160
	Television	18	19	21 470
	Radio	1	1	1 130
	Direct mail	30	41	46 330
	None of the above	27	17	19 210

Information sources, saving and investing	Print magazines	9	8	9 040
	Newspapers	10	11	12 430
	Magazine websites	6	6	6 780
	Newspaper websites	9	8	9 040
	Blogs	6	5	5 650
	Social media	16	13	14 690
	Other websites	30	23	25 990
	Television	6	6	6 780
	Radio	3	2	2 260
	Direct mail	3	4	4 520
	None of the above	49	54	61 020

Information sources, health and wellbeing products / services	Print magazines	14	20	22 600
	Newspapers	15	16	18 080
	Magazine websites	7	8	9 040
	Newspaper websites	6	5	5 650
	Blogs	5	6	6 780
	Social media	21	23	25 990
	Other websites	37	38	42 940
	Television	12	12	13 560
	Radio	2	2	2 260
	Direct mail	17	21	23 730
	None of the above	38	32	36 160

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	15	16 950
	Newspapers	19	22	24 860
	Magazine websites	7	7	7 910
	Newspaper websites	8	8	9 040
	Blogs	5	4	4 520
	Social media	22	22	24 860
	Other websites	41	40	45 200
	Television	13	14	15 820
	Radio	1	1	1 130
	Direct mail	31	39	44 070
	None of the above	29	24	27 120

Unelmien Talo&Koti magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Unelmien Talo&Koti Readers %	Unelmien Talo&Koti Amount of readers
PUUTTUU	Cars, motor vehicles	26	17	19 210
	Well-being and health	53	72	81 360
	Charity work	14	18	20 340
	Self development	32	38	42 940
	PUUTTUU	15	14	15 820
	PUUTTUU	17	8	9 040
	PUUTTUU	16	24	27 120
	PUUTTUU	27	36	40 680
	PUUTTUU	55	57	64 410
	PUUTTUU	34	43	48 590
	PUUTTUU	32	39	44 070
	PUUTTUU	26	41	46 330
	PUUTTUU	53	63	71 190
	PUUTTUU	10	6	6 780
	PUUTTUU	22	31	35 030
	PUUTTUU	35	37	41 810
	PUUTTUU	30	44	49 720
	PUUTTUU	56	63	71 190
	PUUTTUU	16	5	5 650
	PUUTTUU	40	36	40 680
	PUUTTUU	33	62	70 060
	PUUTTUU	39	57	64 410
	PUUTTUU	40	44	49 720
	PUUTTUU	40	51	57 630
	PUUTTUU	23	22	24 860
	PUUTTUU	31	74	83 620
	PUUTTUU	36	34	38 420
	PUUTTUU	36	37	41 810
	PUUTTUU	46	42	47 460
	PUUTTUU	11	11	12 430
	PUUTTUU	23	11	12 430
	PUUTTUU	33	41	46 330
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	52	58 760
	Repair and construction products	40	43	48 590
	Domestic appliances	39	42	47 460
	Electronics or IT products	50	43	48 590
	Cars	18	17	19 210
	Clothing and footwear	82	88	99 440
	Eyeglasses, contact lenses or sunglasses	35	42	47 460
	Sports clothing, footwear or equipment	60	64	72 320
	Saving or investing products or services	26	25	28 250
	Cosmetics and beauty products	45	61	68 930
	Mobile phones	31	30	33 900
	Travels	37	39	44 070
	Products and services for health and well-being	58	64	72 320
	None of the above	2	2	2 260

Intentions to purchase within 12 months	Furniture and furnishings	29	33	37 290
	Repair and construction products	36	41	46 330
	Domestic appliances	20	20	22 600
	Electronics or IT products	28	19	21 470
	Cars	14	10	11 300
	Clothing and footwear	65	69	77 970
	Eyeglasses, contact lenses or sunglasses	27	30	33 900
	Sports clothing, footwear or equipment	43	48	54 240
	Saving or investing products or services	22	21	23 730
	Cosmetics and beauty products	36	47	53 110
	Mobile phones	16	15	16 950
	Travels	41	41	46 330
	Products and services for health and well-being	46	55	62 150
	None of the above	7	5	5 650

Planned acquisitions in the househould over the next 2 years	Building a house	3	3	3 390
	Buying an apartment	11	9	10 170
	Home renovation	29	33	37 290
	Buying a car	25	22	24 860
	Buying a boat	3	3	3 390
	None of these	50	49	55 370

Will consider switching over the next 12 months	Bank	7	6	6 780
	Insurance company	10	9	10 170
	electric company	18	16	18 080
	Internet Connection	8	7	7 910
	Phone-subscription	12	11	12 430
	None of the above	47	48	54 240
	Can not say	19	21	23 730

Use of extra money	Magazines, books, movies	17	19	21 470
	Eating, drinking, partying in a restaurant	32	29	32 770
	Exercises and sports equipment	26	23	25 990
	Cultural events (eg. concerts, theater, festivals)	33	37	41 810
	Renovation, interior design	25	32	36 160
	Health services and personal well-being	21	29	32 770
	Travel	40	43	48 590
	Consumer electronics and IT equipment, mobile phones	16	7	7 910
	Clothes, shoes and bags	23	27	30 510
	Home services (cleaning and other housekeeping services)	6	6	6 780
	Car, boat, motorcycle	13	8	9 040
	Cosmetics and beauty care	10	15	16 950
	Saving, investing	46	43	48 590
	Other	8	7	7 910
	There is no extra money left after mandatory expenses	8	9	10 170
	Can not say	3	3	3 390
Planning on buying/doing in the next 12 months

Unelmien Talo&Koti magazine's reader profile / Source NRS 2023

Unelmien Talo&Koti

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Readers: 113 000 / KMT 2023 Download magazine graphs (PDF)

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