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Valitut Palat - Reader's Digest

The Finnish edition of the worldwide known, iconic Reader´s Digest magazine. In addition of the touching stories of survivals the magazine includes lot of articles about health (20 %) and travelling (over 10 %) - these are the subjects that interest the readers. The magazine is read a long time - The reading time is 1 h 16 min (magazines in average 54 min) - NRS AL + total autumn 2017/ spring 2018

Magazine's website: http://www.rd.fi/ Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales CIL Suomi Oy
Phone 503 441
Fax 503 4499
Email etunimi.sukunimi@valitutpalat.fi
Contact person Jukka Tiainen
0400-444 435
0400-444 435
jukka.tiainen@valitutpalat.fi
Www http://ilmoitusmyynti.valitutpalat.fi
Contact person Jouni Kohonen
040-500 9929
040-500 9929
jouni.kohonen@valitutpalat.fi
Www http://ilmoitusmyynti.valitutpalat.fi

Contact info

Publisher CIL Suomi Oy
Visiting address Pitäjänmäentie 14
00380 Helsinki
Postal address PL 106
00381 Helsinki
Phone 503 441
Magazine's email etunimi.sukunimi@valitutpalat.fi
Toimituspäällikkö Hanna Immonen
Päätoimittaja Ilkka Virtanen

Circulation or copies

Issues per year 12

Readership

Readership 172 000
Total reach 202 000
How many times read 2.7
Minutes of reading 70 min
Sources NRS 2021

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 31.12.2020 17.11.2020 23.11.2020
2 28.01.2021 10.12.2020 16.12.2020
3 25.02.2021 14.01.2021 20.01.2021
4 31.03.2021 17.02.2021 23.02.2021
5 29.04.2021 15.03.2021 19.03.2021 Thema: Luotetuin Merkki 2021, tulokset osa 1/2
6 31.05.2021 13.04.2021 19.04.2021 Thema: Luotetuin Merkki 2021, tulokset osa 2/2
6 B 14.06.2021 29.04.2021 05.05.2021 Thema: Klassikot
7 30.06.2021 18.05.2021 24.05.2021
8 29.07.2021 15.06.2021 21.06.2021
9 30.08.2021 16.07.2021 22.07.2021
10 30.09.2021 18.08.2021 24.08.2021
11 28.10.2021 14.09.2021 20.09.2021
12 29.11.2021 15.10.2021 21.10.2021

Advertisement rates

2/1

Position: Not specified

Size including margin: 268 x 184 mm

4-colour price 14900 €

2/1

Position: Inner cover

Size including margin: 268 x 184 mm

4-colour price 17200 €

1/1

Position: Not specified

Size including margin: 134 x 184 mm

4-colour price 7450 €

1/1

Position: Inner cover

Size including margin: 134 x 184 mm

4-colour price 8600 €

1/1

Position: Back cover

Size including margin: 134 x 184 mm

4-colour price 9600 €

1/2

Position: Not specified

Size including margin: 63 x 184 mm

4-colour price 5100 €

1/2

Position: Not specified

Size including margin: 134 x 92 mm

4-colour price 5100 €

Info about inserts

Technical data

Size mm 134 x 184 mm
Bleed mm 3 mm
Number of colums 2
Column width 63 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer Walstead CE , Krakow

 

Technical info / material

Ad material delivery aineisto@valitutpalat.fi
Technical data Takakannen ilmoituksissa sivun VASEMPAAN laitaan jätettävä 32 x 184 mm kokoinen valkoinen alue osoitetietojen tulostusta varten.

Readers: 172 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Valitut Palat - Reader's Digest
Readers %
Valitut Palat - Reader's Digest
Amount of readers
SexWomen515289 440
Men494882 560
Age15-24 y1346 880
25-34 y1446 880
35-44 y14610 320
45-54 y14813 760
55-64 y161627 520
65+ y2963108 360
Gender + ageFemale 15-29 years1046 880
Female 30-49 years14712 040
Female 50+ years284170 520
Male 15-29 years1023 440
Male 30-49 years1458 600
Male 50+ years244272 240
Household positionLives at home with parents735 160
Lives alone273255 040
Lives with spouse375086 000
Lives with spouse and children231220 640
Single parent211 720
Other335 160
ProfessionTop Management411 720
white-collar worker, higher-level1558 600
White-collar worker13813 760
Worker10610 320
Farmer111 720
Other entrepreneur323 440
Pensioner3167115 240
Student, pupil1246 880
Homewife, home dad100
Unemployed323 440
Other423 440
No answer311 720
EducationElementary school61220 640
Secondary school7813 760
Vocational293967 080
High school131118 920
University of Applied Sciences181118 920
University251729 240
Something else223 440
Size of the household1 pers283560 200
2 pers394984 280
3 pers14813 760
4 pers1258 600
5+ pers746 880
Household income (gross)Below 20 000 € /y131322 360
20 000 - 35 000 € /y213153 320
35 001 - 50 000 € /y202339 560
50 001 - 85 000 € /y211627 520
85 001 - 100 000 € /y635 160
Over 100 000 € /y635 160
Don't want to tell6712 040
Can't say / No answer735 160
Decision-maker in grocery purchasesYes9494161 680
Don't know6610 320
Can not say100
HousingApartment343153 320
Row house or semi-detached house172034 400
Detached house444373 960
Farm4610 320
Something else111 720
Can not say000
Ownership of housingOwner-occupied residence7481139 320
Rented residence221424 080
Right of residence apartment235 160
Something else111 720
Can not say100
Cottage or holiday home in regular useYes414984 280
No585187 720
Can not say111 720
Number of cars in householdOne car465696 320
Two cars302543 000
Three or more cars10712 040
No car141220 640
Advertising ban at the door / mailboxYes241220 640
No7687149 640
Can not say111 720
lifecycleIn paid job, entrepreneur, freelancer, farmer502644 720
Temporarily absent (= time off from work, care or study, maternity leave)111 720
Retired3167115 240
Unemployed / laid off323 440
Schoolboy or student1246 880
Housewife or father100
In the military or performing civilian service000
Other111 720
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes231220 640
No251322 360
Can't say / No answer5175129 000
Health services used in the householdPublic health services8590154 800
Employer - funded health care services492543 000
Private, self-funded healthcare services384475 680
Private health insurance services211322 360
No health care111 720
Can not say100
Type of municipality (7 class)Greater Helsinki191017 200
Turku or Tampere8610 320
Oulu435 160
70 000 - 150 000 inhabitants town131424 080
Urban municipality272949 880
Conurbation162034 400
Countryside131830 960
Pets in householdCat171424 080
Dog261932 680
Some other pet535 160
No pets6070120 400
Family with kidsYes311627 520
No6984144 480
Use of glasses or contact lensesYes6882141 040
No321830 960
How often different content is read
The frequency of reading: Print magazinesDaily152949 880
5-6 days a week4712 040
1-4 days a week283661 920
Monthly251729 240
Rarely211017 200
Never500
Can not say000
The frequency of reading: Magazine content in digital formatDaily201830 960
5-6 days a week546 880
1-4 days a week191932 680
Monthly161322 360
Rarely252949 880
Never131627 520
Can not say111 720
The frequency of reading: Print newspapers or afternoon papersDaily345391 160
5-6 days a week5813 760
1-4 days a week232339 560
Monthly1458 600
Rarely191118 920
Never500
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily535086 000
5-6 days a week10610 320
1-4 days a week171830 960
Monthly635 160
Rarely91424 080
Never5813 760
Can not say011 720
The frequency of reading: Free and free delivery newspapersDaily61017 200
5-6 days a week5712 040
1-4 days a week425187 720
Monthly181220 640
Rarely201424 080
Never858 600
Can not say100
The frequency of watching: Free online TV servicesDaily171627 520
5-6 days a week10915 480
1-4 days a week312949 880
Monthly201627 520
Rarely152136 120
Never6915 480
Can not say111 720
The frequency of watching: Pay TV and streaming servicesDaily151017 200
5-6 days a week1058 600
1-4 days a week191322 360
Monthly9712 040
Rarely111017 200
Never355391 160
Can not say123 440
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4867115 240
5-6 days a week10915 480
1-4 days a week191220 640
Monthly1146 880
Rarely1046 880
Never335 160
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily385391 160
5-6 days a week131220 640
1-4 days a week231627 520
Monthly9712 040
Rarely10813 760
Never758 600
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily243865 360
5-6 days a week7915 480
1-4 days a week171729 240
Monthly11813 760
Rarely261932 680
Never14712 040
Can not say111 720
The frequency of listening: Programs of commercial radio channelsDaily181729 240
5-6 days a week10610 320
1-4 days a week232034 400
Monthly131017 200
Rarely202644 720
Never162034 400
Can not say123 440
The frequency of listening: PodcastsDaily311 720
5-6 days a week211 720
1-4 days a week946 880
Monthly12712 040
Rarely262746 440
Never445594 600
Can not say4610 320
User frequency and following: Social mediaDaily564475 680
5-6 days a week6610 320
1-4 days a week91322 360
Monthly335 160
Rarely5712 040
Never192746 440
Can not say011 720
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1146 880
5-6 days a week535 160
1-4 days a week11610 320
Monthly8712 040
Rarely242848 160
Never405086 000
Can not say123 440
User frequency: Instant messaging Daily644577 400
5-6 days a week101118 920
1-4 days a week101424 080
Monthly4813 760
Rarely335 160
Never91830 960
Can not say111 720
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5976130 720
No402441 280
Can not say100
I tend to buy tabloidsYes91525 800
No8984144 480
Can not say111 720
A paid Finnish magazine is subscribed to my household (print or digital)Yes5064110 080
No493560 200
Can not say211 720
I tend to buy single copy magazinesYes182136 120
No8077132 440
Can not say223 440

Valitut Palat - Reader's Digest magazine's reader profile / Source NRS 2021

Terms of delivery

1. Maksuehdot:
14 päivä./. 1 %, 30 päivää netto

2. Viivästyskorko:
Korkolain mukainen

3. Mainostoimistopalkkio:
Valitut Palat myöntää mainos- ja mediatoimistoille sekä suora-asiakkailleen, jotka täyttävät erikseen sovittavat laadulliset ja toiminnalliset kriteerit ja ovat osoittaneet luottokelpoisuutensa, ilmoitusmäärästä riippuen 5-15 % alennuksen

4. Alennukset:

5. Reklamaatiot:
Reklamaatiot, jotka koskevat mainoksen painoasua, on tehtävä kirjallisesti 8 vrk:n kuluessa lehden ilmestymisestä.

6. Ilmoituksen peruuttaminen:
Asiakkaan tekemä ilmoitusvaraus katsotaan asiakasta sitovasti tehdyksi, kun lehti on lähettänyt asiakkaalle vahvistuksen varauksen vastaanottamisesta. Peruutukset on tehtävä viimeiseen varauspäivään mennessä. Jos peruutus tehdään määräajan jälkeen, peritään hinnaston mukainen ilmoitushinta. Takakannen ja sisäkansien peruutukset pitää tehdä kaksi kuukautta ennen lehden ilmestymistä.

7. Lehden vastuu ilmoituksesta:
Lehden vastuu mainoksen tai liitteen poisjäämisestä tai sen julkaisemisessa sattuneesta virheestä rajoittuu ilmoituksesta maksettuun hintaan.

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.