Vauhdin Maailma
Kansikuva Vauhdin Maailma 2025

Vauhdin Maailma

Vauhdin Maailma is the main supporter and leading expert of motorsport in Finland. If it has an engine and races, it belongs to Vauhdin Maailma. VM not only contains simply the race reports, but the magazine is focused on the background of the events and phenomena. It is with a level of expertise that can only be found in Vauhdin Maailma. When others tell you what happened, VM tells and explains why exactly this happened. VM is also a substantial information package presenting the competition equipment of different sports through test runs and technical articles.

Issues per year

11 issues per year

Magazine in Social Media

Timetables

Issue Issue Booking Date Material Date Themes and info
1 20.1.2025 23.12.2024 2.1.2025
2 24.2.2025 29.1.2025 5.2.2025
3 31.3.2025 5.3.2025 12.3.2025
4 28.4.2025 2.4.2025 9.4.2025
5 19.5.2025 23.4.2025 30.4.2025
6 30.6.2025 4.6.2025 11.6.2025
7 21.7.2025 25.6.2025 2.7.2025
8 26.8.2025 30.7.2025 6.8.2025
9 6.10.2025 10.9.2025 17.9.2025
10 17.10.2025 22.10.2025 29.10.2025
11 22.12.2025 26.11.2025 3.12.2025

Ei aikatauluja vuodelle 2026.

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 420 x 292 mm 5 mm 4 640 €
1/1 portrait Not specified 210 x 292 mm 5 mm 2 580 €
1/1 portrait 2. Cover 210 x 292 mm 5 mm 2 830 €
1/1 portrait 3. Cover 210 x 292 mm 5 mm 2 830 €
Takakansi portrait Back cover 210 x 262 mm 5 mm 2 830 €
1/2 portrait Not specified 102 x 292 mm 5 mm 1 750 €
1/4 portrait Not specified 49 x 292 mm 5 mm 1 290 €
*) size without marginal Prices valid until 31.12.2025
Size

210 x 292 mm

Printing method

Offset

Binding

Stiftaus

Printer

Printall AS

Delivery of ad material and instructions

Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.

ICC profile

Technical information

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
*) size without marginal Prices valid until 31.12.2026
Size

210 x 292 mm

Printing method

Offset

Binding

Stiftaus

Printer

Printall AS

Delivery of ad material and instructions

Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.

ICC profile

Technical information

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Terms of delivery

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Ad Description Placement Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2025
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2026

Readers

Readers
47 600
Total reach
How many times read
2,1
Minutes of reading
57 min
Source: NRS 2025
Gender
Source: NRS 2025
Audience in digital and print
Source: NRS 2025
Age
Source: NRS 2025
Municipality type
Source: NRS 2025
Education
Source: NRS 2025
Gross household income, daily purchases
Source: NRS 2025

NRS Facts

Print readers include only those who read the printed magazine.

Readers 47 600
Minutes of reading57 min
How many times read2,1
Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 9 4 300
Men 49 91 43 300
Native language Finnish 95 97 46 200
Swedish 5 3 1 400
Age 15-24 y 13 7 3 300
25-34 y 14 7 3 300
35-44 y 14 14 6 700
45-54 y 14 21 10 000
55-64 y 15 19 9 000
65+ y 30 32 15 200
Gender + age Female 15-29 years 9 1 500
Female 30-49 years 14 4 1 900
Female 50+ years 28 4 1 900
Male 15-29 years 10 9 4 300
Male 30-49 years 15 26 12 400
Male 50+ years 24 57 27 100
Household position Lives at home with parents 7 4 1 900
Lives alone 29 23 10 900
Lives with spouse 36 45 21 400
Lives with spouse and children 24 24 11 400
Single parent 2 4 1 900
Other 3 1 500
Grandchildren under 18 years of age Yes 20 26 12 400
No 39 46 21 900
No answer (under 45 year olds) 41 29 13 800
Education Elementary school 4 5 2 400
Secondary school 6 6 2 900
Vocational 27 43 20 500
High school 13 6 2 900
University of Applied Sciences 20 20 9 500
University 28 17 8 100
Something else 2 2 1 000
Decision-maker in grocery purchases Yes 93 92 43 800
No 6 7 3 300
Can not say 1 1 500
Use of glasses or contact lenses Yes 68 69 32 800
No 32 31 14 800
Size of the household 1 pers 28 21 10 000
2 pers 38 50 23 800
3 pers 14 12 5 700
4 pers 12 9 4 300
5+ pers 7 8 3 800
Household income (gross) Below 20 000 € /y 10 4 1 900
20 000 - 35 000 € /y 17 16 7 600
35 001 - 50 000 € /y 18 23 10 900
50 001 - 85 000 € /y 21 24 11 400
85 001 - 100 000 € /y 8 9 4 300
Over 100 000 € /y 10 14 6 700
Dont want to tell 5 4 1 900
Cant say / No answer 10 7 3 300
Family with kids Yes 32 29 13 800
No 68 71 33 800
Number of children in the household (5th grade) 1 child 13 9 4 300
2 children 13 11 5 200
3 children 5 5 2 400
4 children 1 1 500
5+ children 1 1 500
There are no children 67 71 33 800
Doesn't want to answer 0 0 0
Pets in household Cat 16 18 8 600
Dog 26 30 14 300
Some other pet 5 3 1 400
No pets 61 57 27 100
Health services used in the household Public health services 85 82 39 000
Employer - funded health care services 50 54 25 700
Private, self-funded healthcare services 39 39 18 600
Private health insurance services 26 27 12 900
No health care 1 0 0
Can not say 1 1 500
Housing Apartment 32 26 12 400
Row house or semi-detached house 17 16 7 600
Detached house 46 52 24 800
Farm 4 5 2 400
Something else 1 1 500
Can not say 0 0 0
Ownership of housing Owner-occupied residence 76 83 39 500
Rented residence 20 14 6 700
Right of residence apartment 2 2 1 000
Something else 1 0 0
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 46 21 900
No 58 53 25 200
Can not say 1 1 500
Number of cars in household One car 45 44 20 900
Two cars 30 37 17 600
Three or more cars 10 13 6 200
No car 14 6 2 900
Type of car, if buying now New 21 26 12 400
Used 70 74 35 200
Company car 5 7 3 300
Leasing (personal) 9 11 5 200
Shared car 3 1 500
Doesn't use a car 8 5 2 400
Can not say 5 3 1 400
Advertising ban at the door / mailbox Yes 27 19 9 000
No 72 81 38 600
Can not say 1 1 500
Using AdBlocker or similar application Yes 19 18 8 600
No 76 77 36 700
Can not say 5 5 2 400
Type of municipality (7 class) Greater Helsinki 19 13 6 200
Turku or Tampere 8 5 2 400
Oulu 4 3 1 400
70 000 - 150 000 inhabitants town 14 13 6 200
Urban municipality 25 32 15 200
Conurbation 16 19 9 000
Countryside 13 16 7 600
Source: NRS 2025
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 12 20 9 500
5-6 days a week 4 7 3 300
1-4 days a week 24 30 14 300
Monthly 25 28 13 300
Rarely 26 13 6 200
Never 8 1 500
Can not say 1 1 500
The frequency of reading: Magazine content in digital format Daily 23 34 16 200
5-6 days a week 5 8 3 800
1-4 days a week 20 15 7 100
Monthly 15 15 7 100
Rarely 23 22 10 500
Never 13 6 2 900
Can not say 1 0 0
The frequency of reading: Print newspapers or afternoon papers Daily 25 33 15 700
5-6 days a week 5 9 4 300
1-4 days a week 23 32 15 200
Monthly 15 14 6 700
Rarely 24 11 5 200
Never 8 1 500
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 58 27 600
5-6 days a week 9 10 4 800
1-4 days a week 17 16 7 600
Monthly 6 4 1 900
Rarely 8 10 4 800
Never 5 2 1 000
Can not say 0 0 0
The frequency of reading: Free and free delivery newspapers Daily 4 5 2 400
5-6 days a week 4 5 2 400
1-4 days a week 41 49 23 300
Monthly 18 16 7 600
Rarely 23 18 8 600
Never 9 6 2 900
Can not say 1 1 500
The frequency of watching: Free online TV services Daily 17 18 8 600
5-6 days a week 10 13 6 200
1-4 days a week 30 29 13 800
Monthly 21 20 9 500
Rarely 15 14 6 700
Never 6 5 2 400
Can not say 1 1 500
The frequency of watching: Pay TV and streaming services Daily 15 14 6 700
5-6 days a week 10 11 5 200
1-4 days a week 22 23 10 900
Monthly 9 10 4 800
Rarely 13 14 6 700
Never 30 29 13 800
Can not say 1 1 500
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 54 25 700
5-6 days a week 10 13 6 200
1-4 days a week 19 14 6 700
Monthly 12 11 5 200
Rarely 12 5 2 400
Never 3 3 1 400
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 33 42 20 000
5-6 days a week 12 17 8 100
1-4 days a week 22 19 9 000
Monthly 12 8 3 800
Rarely 13 8 3 800
Never 8 6 2 900
Can not say 0 1 500
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 26 12 400
5-6 days a week 6 9 4 300
1-4 days a week 16 21 10 000
Monthly 13 15 7 100
Rarely 27 20 9 500
Never 15 9 4 300
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 16 23 10 900
5-6 days a week 9 10 4 800
1-4 days a week 21 26 12 400
Monthly 14 14 6 700
Rarely 23 15 7 100
Never 16 11 5 200
Can not say 1 1 500
The frequency of listening: Podcasts Daily 6 6 2 900
5-6 days a week 3 3 1 400
1-4 days a week 11 10 4 800
Monthly 14 12 5 700
Rarely 27 29 13 800
Never 36 37 17 600
Can not say 2 3 1 400
User frequency and following: Social media Daily 59 51 24 300
5-6 days a week 8 10 4 800
1-4 days a week 8 8 3 800
Monthly 3 4 1 900
Rarely 6 6 2 900
Never 16 20 9 500
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 14 11 5 200
5-6 days a week 6 5 2 400
1-4 days a week 13 11 5 200
Monthly 8 9 4 300
Rarely 20 22 10 500
Never 38 42 20 000
Can not say 1 1 500
User frequency: Instant messaging Daily 69 66 31 400
5-6 days a week 11 10 4 800
1-4 days a week 9 9 4 300
Monthly 3 4 1 900
Rarely 2 4 1 900
Never 6 6 2 900
Can not say 0 1 500
Reading frequency: Printed books Daily 16 13 6 200
5-6 days a week 6 4 1 900
1-4 days a week 14 14 6 700
Monthly 22 21 10 000
Rarely 34 36 17 100
Never 7 11 5 200
Can not say 1 1 500
Reading frequency: E-books Daily 3 2 1 000
5-6 days a week 1 1 500
1-4 days a week 4 5 2 400
Monthly 7 5 2 400
Rarely 30 33 15 700
Never 53 53 25 200
Can not say 1 1 500
Listening frequency: Audiobooks Daily 6 6 2 900
5-6 days a week 3 3 1 400
1-4 days a week 6 4 1 900
Monthly 8 6 2 900
Rarely 23 22 10 500
Never 54 57 27 100
Can not say 1 1 500
Usage/viewing frequency: YouTube Daily 19 22 10 500
5-6 days a week 9 12 5 700
1-4 days a week 23 24 11 400
Monthly 21 21 10 000
Rarely 17 14 6 700
Never 10 7 3 300
Can not say 0 0 0
Usage/following: Linkedl Daily 4 6 2 900
5-6 days a week 2 2 1 000
1-4 days a week 8 10 4 800
Monthly 8 6 2 900
Rarely 12 14 6 700
Never 59 55 26 200
Cant say / No answer 6 9 4 300
Usage/following: Facebook Daily 39 39 18 600
5-6 days a week 8 8 3 800
1-4 days a week 11 10 4 800
Monthly 6 5 2 400
Rarely 9 6 2 900
Never 22 27 12 900
Cant say / No answer 4 5 2 400
Usage/Following: Instagram Daily 32 23 10 900
5-6 days a week 7 8 3 800
1-4 days a week 9 9 4 300
Monthly 5 4 1 900
Rarely 9 7 3 300
Never 33 44 20 900
Cant say / No answer 5 5 2 400
Usage/following rate: Snapchat Daily 15 9 4 300
5-6 days a week 2 2 1 000
1-4 days a week 3 2 1 000
Monthly 2 2 1 000
Rarely 5 5 2 400
Never 69 73 34 700
Cant say / No answer 5 6 2 900
Usage/Following: Twitter Daily 5 7 3 300
5-6 days a week 2 3 1 400
1-4 days a week 4 3 1 400
Monthly 5 3 1 400
Rarely 11 13 6 200
Never 68 66 31 400
Cant say / No answer 5 5 2 400
Usage/Following: TikTok Daily 10 7 3 300
5-6 days a week 3 3 1 400
1-4 days a week 4 5 2 400
Monthly 3 3 1 400
Rarely 8 8 3 800
Never 68 69 32 800
Cant say / No answer 4 5 2 400
Source: NRS 2025
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 14 12 5 700
Partially agree 43 39 18 600
Partially disagree 30 36 17 100
Completely disagree 10 10 4 800
Can not say 3 3 1 400
I prefer domestic products Completely agree 33 30 14 300
Partially agree 55 57 27 100
Partially disagree 9 11 5 200
Completely disagree 1 1 500
Can not say 2 1 500
I consciously make responsible choices in my consumption Completely agree 20 16 7 600
Partially agree 54 48 22 800
Partially disagree 18 25 11 900
Completely disagree 4 7 3 300
Can not say 3 4 1 900
When shopping, quality is more important to me than price Completely agree 23 24 11 400
Partially agree 58 60 28 600
Partially disagree 15 13 6 200
Completely disagree 1 1 500
Can not say 2 2 1 000
I usually choose the cheapest option Completely agree 12 12 5 700
Partially agree 48 45 21 400
Partially disagree 33 37 17 600
Completely disagree 5 5 2 400
Can not say 2 2 1 000
I often take advantage of discount and campaign prices in my purchases Completely agree 37 32 15 200
Partially agree 50 55 26 200
Partially disagree 9 10 4 800
Completely disagree 2 2 1 000
Can not say 1 1 500
In my circle of friends, I am often the first to try new things Completely agree 6 6 2 900
Partially agree 24 29 13 800
Partially disagree 38 36 17 100
Completely disagree 24 22 10 500
Can not say 9 7 3 300
In my opinion, money is for consumption and not for saving Completely agree 5 8 3 800
Partially agree 36 41 19 500
Partially disagree 45 40 19 000
Completely disagree 11 8 3 800
Can not say 4 4 1 900
I prefer local shops and services Completely agree 27 30 14 300
Partially agree 58 59 28 100
Partially disagree 11 9 4 300
Completely disagree 1 1 500
Can not say 2 1 500
I want to see advertising targeted to me based on my online behavior Completely agree 4 4 1 900
Partially agree 28 31 14 800
Partially disagree 29 30 14 300
Completely disagree 32 32 15 200
Can not say 7 3 1 400
When I want a certain brand of product, the price doesn't matter Completely agree 9 11 5 200
Partially agree 32 36 17 100
Partially disagree 37 32 15 200
Completely disagree 20 19 9 000
Can not say 2 2 1 000
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 13 6 200
Partially agree 50 48 22 800
Partially disagree 24 27 12 900
Completely disagree 6 9 4 300
Can not say 4 3 1 400
Ecology is an important purchase reason for me Completely agree 17 10 4 800
Partially agree 51 50 23 800
Partially disagree 22 26 12 400
Completely disagree 6 11 5 200
Can not say 3 2 1 000
I prefer well-known brands Completely agree 12 20 9 500
Partially agree 58 55 26 200
Partially disagree 21 18 8 600
Completely disagree 5 5 2 400
Can not say 3 2 1 000
I prefer used products in my purchases Completely agree 14 6 2 900
Partially agree 41 43 20 500
Partially disagree 31 37 17 600
Completely disagree 12 11 5 200
Can not say 3 3 1 400
Source: NRS 2025
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 16 7 600
Quite positively 61 62 29 500
Quite negatively 16 15 7 100
Very negative 4 4 1 900
Can not say 6 3 1 400
Magazines Very positive 13 14 6 700
Quite positively 60 60 28 600
Quite negatively 17 18 8 600
Very negative 4 5 2 400
Can not say 6 5 2 400
Free and local newspapers Very positive 24 25 11 900
Quite positively 56 57 27 100
Quite negatively 11 11 5 200
Very negative 4 3 1 400
Can not say 6 4 1 900
Newspaper/Magazine websites or applications Very positive 7 9 4 300
Quite positively 45 45 21 400
Quite negatively 30 31 14 800
Very negative 10 11 5 200
Can not say 8 5 2 400
Social media (Facebook, Instagram etc.) Very positive 6 5 2 400
Quite positively 33 28 13 300
Quite negatively 32 36 17 100
Very negative 17 17 8 100
Can not say 12 13 6 200
Blogs Very positive 4 3 1 400
Quite positively 25 25 11 900
Quite negatively 29 28 13 300
Very negative 16 18 8 600
Can not say 26 27 12 900
Newsletters to email Very positive 2 2 1 000
Quite positively 17 16 7 600
Quite negatively 34 31 14 800
Very negative 43 48 22 800
Can not say 4 3 1 400
Other websites Very positive 3 4 1 900
Quite positively 38 36 17 100
Quite negatively 34 36 17 100
Very negative 14 15 7 100
Can not say 11 10 4 800
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 7 10 4 800
Quite positively 46 46 21 900
Quite negatively 29 29 13 800
Very negative 13 13 6 200
Can not say 4 2 1 000
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 4 7 3 300
Quite positively 35 38 18 100
Quite negatively 33 32 15 200
Very negative 20 18 8 600
Can not say 7 4 1 900
Home delivered advertisements and catalogues Very positive 19 20 9 500
Quite positively 46 47 22 400
Quite negatively 17 15 7 100
Very negative 14 16 7 600
Can not say 5 2 1 000
Out-of-home advertising Very positive 11 13 6 200
Quite positively 52 53 25 200
Quite negatively 21 20 9 500
Very negative 9 9 4 300
Can not say 8 4 1 900
Source: NRS 2025
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 16 7 600
Partially agree 60 65 30 900
Partially disagree 11 9 4 300
Completely disagree 3 3 1 400
Can not say 9 8 3 800
I stop and disconnect from hectic everyday life by reading magazines. Completely agree 16 15 7 100
Partially agree 57 61 29 000
Partially disagree 14 13 6 200
Completely disagree 5 5 2 400
Can not say 8 6 2 900
A professional magazine keeps me up to date on professional matters Completely agree 23 26 12 400
Partially agree 46 52 24 800
Partially disagree 12 8 3 800
Completely disagree 5 4 1 900
Can not say 15 10 4 800
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 38 18 100
Partially agree 49 49 23 300
Partially disagree 7 8 3 800
Completely disagree 2 1 500
Can not say 10 5 2 400
Finnish magazines offer reliable comparisons and tests Completely agree 16 23 10 900
Partially agree 51 53 25 200
Partially disagree 14 12 5 700
Completely disagree 3 2 1 000
Can not say 16 10 4 800
Finnish magazines offer reliable product recommendations Completely agree 11 17 8 100
Partially agree 52 52 24 800
Partially disagree 18 15 7 100
Completely disagree 3 3 1 400
Can not say 17 13 6 200
Finnish magazines are of high quality Completely agree 23 26 12 400
Partially agree 58 55 26 200
Partially disagree 9 11 5 200
Completely disagree 1 1 500
Can not say 9 6 2 900
I follow important magazines on social media Completely agree 7 8 3 800
Partially agree 25 28 13 300
Partially disagree 23 26 12 400
Completely disagree 36 31 14 800
Can not say 10 8 3 800
I read important magazines from cover to cover Completely agree 16 17 8 100
Partially agree 33 39 18 600
Partially disagree 29 29 13 800
Completely disagree 17 11 5 200
Can not say 5 4 1 900
Ads in magazines make new things familiar Completely agree 7 9 4 300
Partially agree 45 45 21 400
Partially disagree 28 29 13 800
Completely disagree 10 10 4 800
Can not say 10 7 3 300
I have searched the internet for more information about a product advertised in a magazine Completely agree 10 14 6 700
Partially agree 35 38 18 100
Partially disagree 23 23 10 900
Completely disagree 23 19 9 000
Can not say 9 5 2 400
I have purchased products based on the ad in magazine Completely agree 9 9 4 300
Partially agree 33 37 17 600
Partially disagree 27 25 11 900
Completely disagree 24 22 10 500
Can not say 8 7 3 300
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 11 5 200
Partially agree 50 48 22 800
Partially disagree 19 21 10 000
Completely disagree 13 16 7 600
Can not say 5 5 2 400
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 5 2 400
Partially agree 29 24 11 400
Partially disagree 27 30 14 300
Completely disagree 29 35 16 700
Can not say 7 5 2 400
I trust product recommendations from social media influencers Completely agree 2 2 1 000
Partially agree 18 16 7 600
Partially disagree 33 31 14 800
Completely disagree 38 42 20 000
Can not say 10 8 3 800
The free customer magazine is an important customer benefit for me Completely agree 16 14 6 700
Partially agree 41 48 22 800
Partially disagree 23 21 10 000
Completely disagree 12 11 5 200
Can not say 8 6 2 900
Source: NRS 2025
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 19 9 000
Newspapers 12 15 7 100
Magazine websites 7 12 5 700
Newspaper websites 8 10 4 800
Blogs 3 3 1 400
Social media 16 16 7 600
Other websites 44 53 25 200
Television 11 14 6 700
Radio 2 3 1 400
Direct mail 10 13 6 200
None of these 39 26 12 400
Information sources, consumer electronics and information technology Print magazines 13 18 8 600
Newspapers 15 20 9 500
Magazine websites 9 9 4 300
Newspaper websites 11 11 5 200
Blogs 6 5 2 400
Social media 28 25 11 900
Other websites 50 50 23 800
Television 19 23 10 900
Radio 3 7 3 300
Direct mail 35 43 20 500
None of these 16 10 4 800
Information sources, beauty care and cosmetics Print magazines 18 14 6 700
Newspapers 8 11 5 200
Magazine websites 10 6 2 900
Newspaper websites 7 8 3 800
Blogs 7 2 1 000
Social media 31 16 7 600
Other websites 17 13 6 200
Television 14 16 7 600
Radio 2 3 1 400
Direct mail 17 18 8 600
None of these 43 54 25 700
Information sources, travel Print magazines 16 18 8 600
Newspapers 15 18 8 600
Magazine websites 10 9 4 300
Newspaper websites 11 7 3 300
Blogs 12 8 3 800
Social media 38 30 14 300
Other websites 49 48 22 800
Television 17 19 9 000
Radio 3 6 2 900
Direct mail 9 10 4 800
None of these 25 23 10 900
Information sources, style and fashion Print magazines 22 19 9 000
Newspapers 11 16 7 600
Magazine websites 12 10 4 800
Newspaper websites 8 10 4 800
Blogs 9 5 2 400
Social media 37 23 10 900
Other websites 34 32 15 200
Television 18 23 10 900
Radio 2 4 1 900
Direct mail 25 27 12 900
None of these 28 35 16 700
Information sources, building and renovating Print magazines 17 23 10 900
Newspapers 13 20 9 500
Magazine websites 9 9 4 300
Newspaper websites 9 12 5 700
Blogs 7 6 2 900
Social media 26 23 10 900
Other websites 33 37 17 600
Television 18 23 10 900
Radio 2 4 1 900
Direct mail 27 39 18 600
None of these 31 22 10 500
Information sources, food, cooking and baking Print magazines 35 35 16 700
Newspapers 25 27 12 900
Magazine websites 21 18 8 600
Newspaper websites 23 23 10 900
Blogs 14 8 3 800
Social media 45 34 16 200
Other websites 32 33 15 700
Television 29 38 18 100
Radio 7 11 5 200
Direct mail 26 31 14 800
None of these 11 13 6 200
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 6 11 5 200
Newspapers 10 14 6 700
Magazine websites 3 5 2 400
Newspaper websites 5 7 3 300
Blogs 1 0 0
Social media 12 9 4 300
Other websites 27 29 13 800
Television 12 16 7 600
Radio 2 5 2 400
Direct mail 16 18 8 600
None of these 52 44 20 900
Information sources, decorating and furniture purchases Print magazines 23 21 10 000
Newspapers 14 17 8 100
Magazine websites 11 10 4 800
Newspaper websites 9 11 5 200
Blogs 7 5 2 400
Social media 31 20 9 500
Other websites 31 32 15 200
Television 19 21 10 000
Radio 2 4 1 900
Direct mail 31 35 16 700
None of these 24 27 12 900
Information sources, saving and investing Print magazines 9 12 5 700
Newspapers 11 14 6 700
Magazine websites 6 8 3 800
Newspaper websites 11 12 5 700
Blogs 7 7 3 300
Social media 22 16 7 600
Other websites 32 35 16 700
Television 8 11 5 200
Radio 3 5 2 400
Direct mail 4 7 3 300
None of these 44 40 19 000
Information sources, health and wellbeing products / services Print magazines 13 15 7 100
Newspapers 13 16 7 600
Magazine websites 8 5 2 400
Newspaper websites 9 7 3 300
Blogs 5 2 1 000
Social media 26 15 7 100
Other websites 39 38 18 100
Television 13 15 7 100
Radio 3 7 3 300
Direct mail 15 16 7 600
None of these 36 39 18 600
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 15 7 100
Newspapers 16 21 10 000
Magazine websites 7 7 3 300
Newspaper websites 9 10 4 800
Blogs 5 3 1 400
Social media 26 18 8 600
Other websites 42 45 21 400
Television 14 18 8 600
Radio 2 5 2 400
Direct mail 30 33 15 700
None of these 28 26 12 400
Source: NRS 2025
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 25 76 36 200
Well-being and health 50 32 15 200
Charity work 13 8 3 800
Self development 32 21 10 000
Celebrities 14 9 4 300
Fishing 16 26 12 400
Beauty care and cosmetics 16 1 500
Literature 27 12 5 700
Domestic and foreign news 52 43 20 500
Domestic travel 32 29 13 800
Culture 33 13 6 200
Crafts 25 13 6 200
Nature and going outdoor 52 42 20 000
Hunting 10 25 11 900
Style and fashion 20 9 4 300
Music and concerts 36 31 14 800
Going on summer cottage 29 27 12 900
Local affairs 55 51 24 300
Computer/console/mobile playing 17 18 8 600
Politics 42 39 18 600
Gardening and plants 30 15 7 100
Building and renovating 34 47 22 400
Food and drink 38 36 17 100
Cooking, baking, recipes 38 24 11 400
Investment 23 27 12 900
Decorating 28 13 6 200
Economic and finances 35 43 20 500
Science 35 27 12 900
Travelling abroad 34 24 11 400
Sports, exercising 45 65 30 900
Sailing, boating 10 18 8 600
Consumer electronics and information technology 21 33 15 700
Environmental matters 31 20 9 500
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 2 1 000
Buying an apartment 11 11 5 200
Home renovation 27 32 15 200
Buying a car 27 37 17 600
Buying a boat 3 6 2 900
None of these 51 41 19 500
Purchases in the last 12 months Furniture and furnishings 44 37 17 600
Repair and construction products 39 48 22 800
Domestic appliances 38 41 19 500
Electronics or IT products 49 55 26 200
Cars 19 26 12 400
Clothing and footwear 84 79 37 600
Eyeglasses, contact lenses or sunglasses 36 36 17 100
Sports clothing, footwear or equipment 58 61 29 000
Saving or investing products or services 29 36 17 100
Cosmetics and beauty products 49 27 12 900
Mobile phones 29 33 15 700
Travels 50 48 22 800
Products and services for health and well-being 61 52 24 800
None of the above 1 1 500
Intentions to purchase within 12 months Furniture and furnishings 30 26 12 400
Repair and construction products 33 42 20 000
Domestic appliances 18 21 10 000
Electronics or IT products 27 31 14 800
Cars 14 18 8 600
Clothing and footwear 67 61 29 000
Eyeglasses, contact lenses or sunglasses 27 26 12 400
Sports clothing, footwear or equipment 44 48 22 800
Saving or investing products or services 24 27 12 900
Cosmetics and beauty products 38 19 9 000
Mobile phones 16 19 9 000
Travels 46 46 21 900
Products and services for health and well-being 49 41 19 500
None of the above 6 7 3 300
Will consider switching over the next 12 months Bank 7 9 4 300
Insurance company 11 14 6 700
electric company 17 20 9 500
Internet Connection 10 15 7 100
Phone-subscription 14 14 6 700
None of the above 48 43 20 500
Can not say 18 16 7 600
Uses of extra money Magazines, books, movies 16 10 4 800
Eating, drinking, partying in a restaurant 35 36 17 100
Exercise hobbies and equipment 28 29 13 800
Cultural events (e.g. concerts, theater, festivals) 36 32 15 200
Renovation, decoration 23 25 11 900
Health services and one's own well-being 22 18 8 600
Travelling 44 44 20 900
Entertainment electronics and information technology equipment, mobile phones 14 18 8 600
Clothes, shoes and bags 22 13 6 200
Home services (cleaning and other housekeeping services) 5 4 1 900
Car, boat, motorcycle 11 18 8 600
Cosmetics and beauty care 12 3 1 400
Saving, investing 49 48 22 800
Other 8 9 4 300
There is no extra money after mandatory expenses 8 7 3 300
Can not say 3 4 1 900
Source: NRS 2025

The total audience includes those who read printed and digital magazines.

Total reach
Only print
Only print
Print and online
Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 0 4 300
Men 49 0 43 300
Native language Finnish 95 0 46 200
Swedish 5 0 1 400
Age 15-24 y 13 0 3 300
25-34 y 14 0 3 300
35-44 y 14 0 6 700
45-54 y 14 0 10 000
55-64 y 15 0 9 000
65+ y 30 0 15 200
Gender + age Female 15-29 years 9 0 500
Female 30-49 years 14 0 1 900
Female 50+ years 28 0 1 900
Male 15-29 years 10 0 4 300
Male 30-49 years 15 0 12 400
Male 50+ years 24 0 27 100
Household position Lives at home with parents 7 0 1 900
Lives alone 29 0 10 900
Lives with spouse 36 0 21 400
Lives with spouse and children 24 0 11 400
Single parent 2 0 1 900
Other 3 0 500
Grandchildren under 18 years of age Yes 20 0 12 400
No 39 0 21 900
No answer (under 45 year olds) 41 0 13 800
Education Elementary school 4 0 2 400
Secondary school 6 0 2 900
Vocational 27 0 20 500
High school 13 0 2 900
University of Applied Sciences 20 0 9 500
University 28 0 8 100
Something else 2 0 1 000
Decision-maker in grocery purchases Yes 93 0 43 800
No 6 0 3 300
Can not say 1 0 500
Use of glasses or contact lenses Yes 68 0 32 800
No 32 0 14 800
Size of the household 1 pers 28 0 10 000
2 pers 38 0 23 800
3 pers 14 0 5 700
4 pers 12 0 4 300
5+ pers 7 0 3 800
Household income (gross) Below 20 000 € /y 10 0 1 900
20 000 - 35 000 € /y 17 0 7 600
35 001 - 50 000 € /y 18 0 10 900
50 001 - 85 000 € /y 21 0 11 400
85 001 - 100 000 € /y 8 0 4 300
Over 100 000 € /y 10 0 6 700
Dont want to tell 5 0 1 900
Cant say / No answer 10 0 3 300
Family with kids Yes 32 0 13 800
No 68 0 33 800
Number of children in the household (5th grade) 1 child 13 0 4 300
2 children 13 0 5 200
3 children 5 0 2 400
4 children 1 0 500
5+ children 1 0 500
There are no children 67 0 33 800
Doesn't want to answer 0 0 0
Pets in household Cat 16 0 8 600
Dog 26 0 14 300
Some other pet 5 0 1 400
No pets 61 0 27 100
Health services used in the household Public health services 85 0 39 000
Employer - funded health care services 50 0 25 700
Private, self-funded healthcare services 39 0 18 600
Private health insurance services 26 0 12 900
No health care 1 0 0
Can not say 1 0 500
Housing Apartment 32 0 12 400
Row house or semi-detached house 17 0 7 600
Detached house 46 0 24 800
Farm 4 0 2 400
Something else 1 0 500
Can not say 0 0 0
Ownership of housing Owner-occupied residence 76 0 39 500
Rented residence 20 0 6 700
Right of residence apartment 2 0 1 000
Something else 1 0 0
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 0 21 900
No 58 0 25 200
Can not say 1 0 500
Number of cars in household One car 45 0 20 900
Two cars 30 0 17 600
Three or more cars 10 0 6 200
No car 14 0 2 900
Type of car, if buying now New 21 0 12 400
Used 70 0 35 200
Company car 5 0 3 300
Leasing (personal) 9 0 5 200
Shared car 3 0 500
Doesn't use a car 8 0 2 400
Can not say 5 0 1 400
Advertising ban at the door / mailbox Yes 27 0 9 000
No 72 0 38 600
Can not say 1 0 500
Using AdBlocker or similar application Yes 19 0 8 600
No 76 0 36 700
Can not say 5 0 2 400
Type of municipality (7 class) Greater Helsinki 19 0 6 200
Turku or Tampere 8 0 2 400
Oulu 4 0 1 400
70 000 - 150 000 inhabitants town 14 0 6 200
Urban municipality 25 0 15 200
Conurbation 16 0 9 000
Countryside 13 0 7 600
Source: NRS 2025
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 12 0 9 500
5-6 days a week 4 0 3 300
1-4 days a week 24 0 14 300
Monthly 25 0 13 300
Rarely 26 0 6 200
Never 8 0 500
Can not say 1 0 500
The frequency of reading: Magazine content in digital format Daily 23 0 16 200
5-6 days a week 5 0 3 800
1-4 days a week 20 0 7 100
Monthly 15 0 7 100
Rarely 23 0 10 500
Never 13 0 2 900
Can not say 1 0 0
The frequency of reading: Print newspapers or afternoon papers Daily 25 0 15 700
5-6 days a week 5 0 4 300
1-4 days a week 23 0 15 200
Monthly 15 0 6 700
Rarely 24 0 5 200
Never 8 0 500
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 0 27 600
5-6 days a week 9 0 4 800
1-4 days a week 17 0 7 600
Monthly 6 0 1 900
Rarely 8 0 4 800
Never 5 0 1 000
Can not say 0 0 0
The frequency of reading: Free and free delivery newspapers Daily 4 0 2 400
5-6 days a week 4 0 2 400
1-4 days a week 41 0 23 300
Monthly 18 0 7 600
Rarely 23 0 8 600
Never 9 0 2 900
Can not say 1 0 500
The frequency of watching: Free online TV services Daily 17 0 8 600
5-6 days a week 10 0 6 200
1-4 days a week 30 0 13 800
Monthly 21 0 9 500
Rarely 15 0 6 700
Never 6 0 2 400
Can not say 1 0 500
The frequency of watching: Pay TV and streaming services Daily 15 0 6 700
5-6 days a week 10 0 5 200
1-4 days a week 22 0 10 900
Monthly 9 0 4 800
Rarely 13 0 6 700
Never 30 0 13 800
Can not say 1 0 500
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 0 25 700
5-6 days a week 10 0 6 200
1-4 days a week 19 0 6 700
Monthly 12 0 5 200
Rarely 12 0 2 400
Never 3 0 1 400
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 33 0 20 000
5-6 days a week 12 0 8 100
1-4 days a week 22 0 9 000
Monthly 12 0 3 800
Rarely 13 0 3 800
Never 8 0 2 900
Can not say 0 0 500
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 0 12 400
5-6 days a week 6 0 4 300
1-4 days a week 16 0 10 000
Monthly 13 0 7 100
Rarely 27 0 9 500
Never 15 0 4 300
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 16 0 10 900
5-6 days a week 9 0 4 800
1-4 days a week 21 0 12 400
Monthly 14 0 6 700
Rarely 23 0 7 100
Never 16 0 5 200
Can not say 1 0 500
The frequency of listening: Podcasts Daily 6 0 2 900
5-6 days a week 3 0 1 400
1-4 days a week 11 0 4 800
Monthly 14 0 5 700
Rarely 27 0 13 800
Never 36 0 17 600
Can not say 2 0 1 400
User frequency and following: Social media Daily 59 0 24 300
5-6 days a week 8 0 4 800
1-4 days a week 8 0 3 800
Monthly 3 0 1 900
Rarely 6 0 2 900
Never 16 0 9 500
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 14 0 5 200
5-6 days a week 6 0 2 400
1-4 days a week 13 0 5 200
Monthly 8 0 4 300
Rarely 20 0 10 500
Never 38 0 20 000
Can not say 1 0 500
User frequency: Instant messaging Daily 69 0 31 400
5-6 days a week 11 0 4 800
1-4 days a week 9 0 4 300
Monthly 3 0 1 900
Rarely 2 0 1 900
Never 6 0 2 900
Can not say 0 0 500
Reading frequency: Printed books Daily 16 0 6 200
5-6 days a week 6 0 1 900
1-4 days a week 14 0 6 700
Monthly 22 0 10 000
Rarely 34 0 17 100
Never 7 0 5 200
Can not say 1 0 500
Reading frequency: E-books Daily 3 0 1 000
5-6 days a week 1 0 500
1-4 days a week 4 0 2 400
Monthly 7 0 2 400
Rarely 30 0 15 700
Never 53 0 25 200
Can not say 1 0 500
Listening frequency: Audiobooks Daily 6 0 2 900
5-6 days a week 3 0 1 400
1-4 days a week 6 0 1 900
Monthly 8 0 2 900
Rarely 23 0 10 500
Never 54 0 27 100
Can not say 1 0 500
Usage/viewing frequency: YouTube Daily 19 0 10 500
5-6 days a week 9 0 5 700
1-4 days a week 23 0 11 400
Monthly 21 0 10 000
Rarely 17 0 6 700
Never 10 0 3 300
Can not say 0 0 0
Usage/following: Linkedl Daily 4 0 2 900
5-6 days a week 2 0 1 000
1-4 days a week 8 0 4 800
Monthly 8 0 2 900
Rarely 12 0 6 700
Never 59 0 26 200
Cant say / No answer 6 0 4 300
Usage/following: Facebook Daily 39 0 18 600
5-6 days a week 8 0 3 800
1-4 days a week 11 0 4 800
Monthly 6 0 2 400
Rarely 9 0 2 900
Never 22 0 12 900
Cant say / No answer 4 0 2 400
Usage/Following: Instagram Daily 32 0 10 900
5-6 days a week 7 0 3 800
1-4 days a week 9 0 4 300
Monthly 5 0 1 900
Rarely 9 0 3 300
Never 33 0 20 900
Cant say / No answer 5 0 2 400
Usage/following rate: Snapchat Daily 15 0 4 300
5-6 days a week 2 0 1 000
1-4 days a week 3 0 1 000
Monthly 2 0 1 000
Rarely 5 0 2 400
Never 69 0 34 700
Cant say / No answer 5 0 2 900
Usage/Following: Twitter Daily 5 0 3 300
5-6 days a week 2 0 1 400
1-4 days a week 4 0 1 400
Monthly 5 0 1 400
Rarely 11 0 6 200
Never 68 0 31 400
Cant say / No answer 5 0 2 400
Usage/Following: TikTok Daily 10 0 3 300
5-6 days a week 3 0 1 400
1-4 days a week 4 0 2 400
Monthly 3 0 1 400
Rarely 8 0 3 800
Never 68 0 32 800
Cant say / No answer 4 0 2 400
Source: NRS 2025
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 14 0 5 700
Partially agree 43 0 18 600
Partially disagree 30 0 17 100
Completely disagree 10 0 4 800
Can not say 3 0 1 400
I prefer domestic products Completely agree 33 0 14 300
Partially agree 55 0 27 100
Partially disagree 9 0 5 200
Completely disagree 1 0 500
Can not say 2 0 500
I consciously make responsible choices in my consumption Completely agree 20 0 7 600
Partially agree 54 0 22 800
Partially disagree 18 0 11 900
Completely disagree 4 0 3 300
Can not say 3 0 1 900
When shopping, quality is more important to me than price Completely agree 23 0 11 400
Partially agree 58 0 28 600
Partially disagree 15 0 6 200
Completely disagree 1 0 500
Can not say 2 0 1 000
I usually choose the cheapest option Completely agree 12 0 5 700
Partially agree 48 0 21 400
Partially disagree 33 0 17 600
Completely disagree 5 0 2 400
Can not say 2 0 1 000
I often take advantage of discount and campaign prices in my purchases Completely agree 37 0 15 200
Partially agree 50 0 26 200
Partially disagree 9 0 4 800
Completely disagree 2 0 1 000
Can not say 1 0 500
In my circle of friends, I am often the first to try new things Completely agree 6 0 2 900
Partially agree 24 0 13 800
Partially disagree 38 0 17 100
Completely disagree 24 0 10 500
Can not say 9 0 3 300
In my opinion, money is for consumption and not for saving Completely agree 5 0 3 800
Partially agree 36 0 19 500
Partially disagree 45 0 19 000
Completely disagree 11 0 3 800
Can not say 4 0 1 900
I prefer local shops and services Completely agree 27 0 14 300
Partially agree 58 0 28 100
Partially disagree 11 0 4 300
Completely disagree 1 0 500
Can not say 2 0 500
I want to see advertising targeted to me based on my online behavior Completely agree 4 0 1 900
Partially agree 28 0 14 800
Partially disagree 29 0 14 300
Completely disagree 32 0 15 200
Can not say 7 0 1 400
When I want a certain brand of product, the price doesn't matter Completely agree 9 0 5 200
Partially agree 32 0 17 100
Partially disagree 37 0 15 200
Completely disagree 20 0 9 000
Can not say 2 0 1 000
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 0 6 200
Partially agree 50 0 22 800
Partially disagree 24 0 12 900
Completely disagree 6 0 4 300
Can not say 4 0 1 400
Ecology is an important purchase reason for me Completely agree 17 0 4 800
Partially agree 51 0 23 800
Partially disagree 22 0 12 400
Completely disagree 6 0 5 200
Can not say 3 0 1 000
I prefer well-known brands Completely agree 12 0 9 500
Partially agree 58 0 26 200
Partially disagree 21 0 8 600
Completely disagree 5 0 2 400
Can not say 3 0 1 000
I prefer used products in my purchases Completely agree 14 0 2 900
Partially agree 41 0 20 500
Partially disagree 31 0 17 600
Completely disagree 12 0 5 200
Can not say 3 0 1 400
Source: NRS 2025
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 0 7 600
Quite positively 61 0 29 500
Quite negatively 16 0 7 100
Very negative 4 0 1 900
Can not say 6 0 1 400
Magazines Very positive 13 0 6 700
Quite positively 60 0 28 600
Quite negatively 17 0 8 600
Very negative 4 0 2 400
Can not say 6 0 2 400
Free and local newspapers Very positive 24 0 11 900
Quite positively 56 0 27 100
Quite negatively 11 0 5 200
Very negative 4 0 1 400
Can not say 6 0 1 900
Newspaper/Magazine websites or applications Very positive 7 0 4 300
Quite positively 45 0 21 400
Quite negatively 30 0 14 800
Very negative 10 0 5 200
Can not say 8 0 2 400
Social media (Facebook, Instagram etc.) Very positive 6 0 2 400
Quite positively 33 0 13 300
Quite negatively 32 0 17 100
Very negative 17 0 8 100
Can not say 12 0 6 200
Blogs Very positive 4 0 1 400
Quite positively 25 0 11 900
Quite negatively 29 0 13 300
Very negative 16 0 8 600
Can not say 26 0 12 900
Newsletters to email Very positive 2 0 1 000
Quite positively 17 0 7 600
Quite negatively 34 0 14 800
Very negative 43 0 22 800
Can not say 4 0 1 400
Other websites Very positive 3 0 1 900
Quite positively 38 0 17 100
Quite negatively 34 0 17 100
Very negative 14 0 7 100
Can not say 11 0 4 800
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 7 0 4 800
Quite positively 46 0 21 900
Quite negatively 29 0 13 800
Very negative 13 0 6 200
Can not say 4 0 1 000
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 4 0 3 300
Quite positively 35 0 18 100
Quite negatively 33 0 15 200
Very negative 20 0 8 600
Can not say 7 0 1 900
Home delivered advertisements and catalogues Very positive 19 0 9 500
Quite positively 46 0 22 400
Quite negatively 17 0 7 100
Very negative 14 0 7 600
Can not say 5 0 1 000
Out-of-home advertising Very positive 11 0 6 200
Quite positively 52 0 25 200
Quite negatively 21 0 9 500
Very negative 9 0 4 300
Can not say 8 0 1 900
Source: NRS 2025
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 0 7 600
Partially agree 60 0 30 900
Partially disagree 11 0 4 300
Completely disagree 3 0 1 400
Can not say 9 0 3 800
I stop and disconnect from hectic everyday life by reading magazines. Completely agree 16 0 7 100
Partially agree 57 0 29 000
Partially disagree 14 0 6 200
Completely disagree 5 0 2 400
Can not say 8 0 2 900
A professional magazine keeps me up to date on professional matters Completely agree 23 0 12 400
Partially agree 46 0 24 800
Partially disagree 12 0 3 800
Completely disagree 5 0 1 900
Can not say 15 0 4 800
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 0 18 100
Partially agree 49 0 23 300
Partially disagree 7 0 3 800
Completely disagree 2 0 500
Can not say 10 0 2 400
Finnish magazines offer reliable comparisons and tests Completely agree 16 0 10 900
Partially agree 51 0 25 200
Partially disagree 14 0 5 700
Completely disagree 3 0 1 000
Can not say 16 0 4 800
Finnish magazines offer reliable product recommendations Completely agree 11 0 8 100
Partially agree 52 0 24 800
Partially disagree 18 0 7 100
Completely disagree 3 0 1 400
Can not say 17 0 6 200
Finnish magazines are of high quality Completely agree 23 0 12 400
Partially agree 58 0 26 200
Partially disagree 9 0 5 200
Completely disagree 1 0 500
Can not say 9 0 2 900
I follow important magazines on social media Completely agree 7 0 3 800
Partially agree 25 0 13 300
Partially disagree 23 0 12 400
Completely disagree 36 0 14 800
Can not say 10 0 3 800
I read important magazines from cover to cover Completely agree 16 0 8 100
Partially agree 33 0 18 600
Partially disagree 29 0 13 800
Completely disagree 17 0 5 200
Can not say 5 0 1 900
Ads in magazines make new things familiar Completely agree 7 0 4 300
Partially agree 45 0 21 400
Partially disagree 28 0 13 800
Completely disagree 10 0 4 800
Can not say 10 0 3 300
I have searched the internet for more information about a product advertised in a magazine Completely agree 10 0 6 700
Partially agree 35 0 18 100
Partially disagree 23 0 10 900
Completely disagree 23 0 9 000
Can not say 9 0 2 400
I have purchased products based on the ad in magazine Completely agree 9 0 4 300
Partially agree 33 0 17 600
Partially disagree 27 0 11 900
Completely disagree 24 0 10 500
Can not say 8 0 3 300
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 0 5 200
Partially agree 50 0 22 800
Partially disagree 19 0 10 000
Completely disagree 13 0 7 600
Can not say 5 0 2 400
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 0 2 400
Partially agree 29 0 11 400
Partially disagree 27 0 14 300
Completely disagree 29 0 16 700
Can not say 7 0 2 400
I trust product recommendations from social media influencers Completely agree 2 0 1 000
Partially agree 18 0 7 600
Partially disagree 33 0 14 800
Completely disagree 38 0 20 000
Can not say 10 0 3 800
The free customer magazine is an important customer benefit for me Completely agree 16 0 6 700
Partially agree 41 0 22 800
Partially disagree 23 0 10 000
Completely disagree 12 0 5 200
Can not say 8 0 2 900
Source: NRS 2025
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 0 9 000
Newspapers 12 0 7 100
Magazine websites 7 0 5 700
Newspaper websites 8 0 4 800
Blogs 3 0 1 400
Social media 16 0 7 600
Other websites 44 0 25 200
Television 11 0 6 700
Radio 2 0 1 400
Direct mail 10 0 6 200
None of these 39 0 12 400
Information sources, consumer electronics and information technology Print magazines 13 0 8 600
Newspapers 15 0 9 500
Magazine websites 9 0 4 300
Newspaper websites 11 0 5 200
Blogs 6 0 2 400
Social media 28 0 11 900
Other websites 50 0 23 800
Television 19 0 10 900
Radio 3 0 3 300
Direct mail 35 0 20 500
None of these 16 0 4 800
Information sources, beauty care and cosmetics Print magazines 18 0 6 700
Newspapers 8 0 5 200
Magazine websites 10 0 2 900
Newspaper websites 7 0 3 800
Blogs 7 0 1 000
Social media 31 0 7 600
Other websites 17 0 6 200
Television 14 0 7 600
Radio 2 0 1 400
Direct mail 17 0 8 600
None of these 43 0 25 700
Information sources, travel Print magazines 16 0 8 600
Newspapers 15 0 8 600
Magazine websites 10 0 4 300
Newspaper websites 11 0 3 300
Blogs 12 0 3 800
Social media 38 0 14 300
Other websites 49 0 22 800
Television 17 0 9 000
Radio 3 0 2 900
Direct mail 9 0 4 800
None of these 25 0 10 900
Information sources, style and fashion Print magazines 22 0 9 000
Newspapers 11 0 7 600
Magazine websites 12 0 4 800
Newspaper websites 8 0 4 800
Blogs 9 0 2 400
Social media 37 0 10 900
Other websites 34 0 15 200
Television 18 0 10 900
Radio 2 0 1 900
Direct mail 25 0 12 900
None of these 28 0 16 700
Information sources, building and renovating Print magazines 17 0 10 900
Newspapers 13 0 9 500
Magazine websites 9 0 4 300
Newspaper websites 9 0 5 700
Blogs 7 0 2 900
Social media 26 0 10 900
Other websites 33 0 17 600
Television 18 0 10 900
Radio 2 0 1 900
Direct mail 27 0 18 600
None of these 31 0 10 500
Information sources, food, cooking and baking Print magazines 35 0 16 700
Newspapers 25 0 12 900
Magazine websites 21 0 8 600
Newspaper websites 23 0 10 900
Blogs 14 0 3 800
Social media 45 0 16 200
Other websites 32 0 15 700
Television 29 0 18 100
Radio 7 0 5 200
Direct mail 26 0 14 800
None of these 11 0 6 200
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 6 0 5 200
Newspapers 10 0 6 700
Magazine websites 3 0 2 400
Newspaper websites 5 0 3 300
Blogs 1 0 0
Social media 12 0 4 300
Other websites 27 0 13 800
Television 12 0 7 600
Radio 2 0 2 400
Direct mail 16 0 8 600
None of these 52 0 20 900
Information sources, decorating and furniture purchases Print magazines 23 0 10 000
Newspapers 14 0 8 100
Magazine websites 11 0 4 800
Newspaper websites 9 0 5 200
Blogs 7 0 2 400
Social media 31 0 9 500
Other websites 31 0 15 200
Television 19 0 10 000
Radio 2 0 1 900
Direct mail 31 0 16 700
None of these 24 0 12 900
Information sources, saving and investing Print magazines 9 0 5 700
Newspapers 11 0 6 700
Magazine websites 6 0 3 800
Newspaper websites 11 0 5 700
Blogs 7 0 3 300
Social media 22 0 7 600
Other websites 32 0 16 700
Television 8 0 5 200
Radio 3 0 2 400
Direct mail 4 0 3 300
None of these 44 0 19 000
Information sources, health and wellbeing products / services Print magazines 13 0 7 100
Newspapers 13 0 7 600
Magazine websites 8 0 2 400
Newspaper websites 9 0 3 300
Blogs 5 0 1 000
Social media 26 0 7 100
Other websites 39 0 18 100
Television 13 0 7 100
Radio 3 0 3 300
Direct mail 15 0 7 600
None of these 36 0 18 600
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 0 7 100
Newspapers 16 0 10 000
Magazine websites 7 0 3 300
Newspaper websites 9 0 4 800
Blogs 5 0 1 400
Social media 26 0 8 600
Other websites 42 0 21 400
Television 14 0 8 600
Radio 2 0 2 400
Direct mail 30 0 15 700
None of these 28 0 12 400
Source: NRS 2025
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 25 0 36 200
Well-being and health 50 0 15 200
Charity work 13 0 3 800
Self development 32 0 10 000
Celebrities 14 0 4 300
Fishing 16 0 12 400
Beauty care and cosmetics 16 0 500
Literature 27 0 5 700
Domestic and foreign news 52 0 20 500
Domestic travel 32 0 13 800
Culture 33 0 6 200
Crafts 25 0 6 200
Nature and going outdoor 52 0 20 000
Hunting 10 0 11 900
Style and fashion 20 0 4 300
Music and concerts 36 0 14 800
Going on summer cottage 29 0 12 900
Local affairs 55 0 24 300
Computer/console/mobile playing 17 0 8 600
Politics 42 0 18 600
Gardening and plants 30 0 7 100
Building and renovating 34 0 22 400
Food and drink 38 0 17 100
Cooking, baking, recipes 38 0 11 400
Investment 23 0 12 900
Decorating 28 0 6 200
Economic and finances 35 0 20 500
Science 35 0 12 900
Travelling abroad 34 0 11 400
Sports, exercising 45 0 30 900
Sailing, boating 10 0 8 600
Consumer electronics and information technology 21 0 15 700
Environmental matters 31 0 9 500
None of the above 0 0 0
Source: NRS 2025

Online & social media

Magazine in Social Media
Some channels and Followers August 2025

Contact info

Media sales
  • Yoc Finland Oy
  • Pursimiehenkatu 26 B, 5. krs
  • 00150 Helsinki
  • www.yoc.com

Toimitusjohtaja

  • Antti Kaiponen
  • antti.kaiponen@yoc.com

  • Mediamyynti Vauhdin Maailma
  • mediamyynti@vauhdinmaailma.fi

Hallituksen puheenjohtaja

  • Reijo Ruokanen
  • reijo.ruokanen@vauhdinmaailma.fi
Media

Publisher

  • RRV Motorsport Oy

Publisher

  • RRV Motorsport Oy

Päätoimittaja

  • Vesa Koivunen
 

Address

  • Tallberginkatu 3 as 3
  • 00180 Helsinki

Postal address

  • PL 97
  • 61801 Kauhajoki

Phone

Email

  • reijo.ruokanen@vauhdinmaailma.fi