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Vauhdin Maailma

Vauhdin Maailma is the main supporter and leading expert of motorsport in Finland. If it has an engine and races, it belongs to Vauhdin Maailma. VM not only contains simply the race reports, but the magazine is focused on the background of the events and phenomena. It is with a level of expertise that can only be found in Vauhdin Maailma. When others tell you what happened, VM tells and explains why exactly this happened. VM is also a substantial information package presenting the competition equipment of different sports through test runs and technical articles.

Magazine's website: http://www.vauhdinmaailma.fi/ Follow us :

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Contact person Mediamyynti Otavamedia
yrityspalvelu@otavamedia.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Uudenmaankatu 10
00120 Helsinki
Phone 09 15 661
Magazine's email toimitus@vauhdinmaailma.fi
Päätoimittaja Reijo Ruokanen

Circulation or copies

Issues per year 11

Readership

Readership 50 000
Total reach 0
How many times read 2.0
Minutes of reading 55 min
Sources KMT 2023

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 22.01.2024 02.01.2024 05.01.2024 Theme: The racing season begins. The starting points of the Finnish Championship and World Championship series. Main focus on the World Championship series.
2 12.02.2024 22.01.2024 25.01.2024 Theme: F1 advance issue: tracks, teams and drivers.
3 11.03.2024 19.02.2024 22.02.2024 Theme: Starting points for the MotoGP season.
4 15.04.2024 21.03.2024 26.03.2024 Theme: First characterisations of the F1 season: successes and failures.
5 27.05.2024 06.05.2024 10.05.2024 Theme: The domestic track season starts. How can you get a new boost in your racing hobby?
6 01.07.2024 10.06.2024 14.06.2024 Theme: Drifting — guaranteed impressiveness.
7 29.07.2024 08.07.2024 11.07.2024 Theme: Advance issue of the World Rally Championship in Finland.
8 26.08.2024 05.08.2024 08.08.2024 Theme: The events of the World Rally Championship in Finland and interesting measurement results.
9 16.09.2024 26.08.2024 29.08.2024 Theme: Decisive moments and backgrounds of domestic championships.
10 28.10.2024 07.10.2024 10.10.2024 Theme: Decisive moments of the World Rally Championship and F1.
11 09.12.2024 15.11.2024 20.11.2024 Theme: TOP 10 ranking of domestic motorsport sports.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 292 mm

4-colour price 4640 €

1/1

Position: Not specified

Size including margin: 210 x 292 mm

4-colour price 2580 €

1/1

Position: 2. Cover

Size including margin: 210 x 292 mm

4-colour price 2830 €

1/1

Position: 3. Cover

Size including margin: 210 x 292 mm

4-colour price 2830 €

Takakansi

Position: Back cover

Size including margin: 210 x 262 mm

4-colour price 2830 €

1/2

Position: Not specified

Size including margin: 102 x 292 mm

4-colour price 1750 €

1/4

Position: Not specified

Size including margin: 49 x 292 mm

4-colour price 1290 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm 210 x 292 mm
Printing area mm 210 x 292 mm
Bleed mm 5 mm
Column width 45 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer PunaMusta Oy , Esko Aaltosen katu, Forssa

 

Technical info / material

Ad material delivery Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 50 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile All 15+ % Vauhdin Maailma
Readers %
Vauhdin Maailma
Amount of readers
Readership (KMT 2023) 50 000
Total reach 0
SexWomen5184 000
Men499246 000
Native languageFinnish959949 500
Swedish51500
Age15-24 y1394 500
25-34 y14105 000
35-44 y1494 500
45-54 y14136 500
55-64 y162010 000
65+ y293819 000
Gender + ageFemale 15-29 years101500
Female 30-49 years141500
Female 50+ years2852 500
Male 15-29 years10136 500
Male 30-49 years14199 500
Male 50+ years246130 500
Household positionLives at home with parents773 500
Lives alone282110 500
Lives with spouse374924 500
Lives with spouse and children24199 500
Single parent221 000
Other321 000
Grandchildren under 18 years of ageYes212713 500
No384522 500
No answer (under 45 year olds)412814 000
ProfessionTop Management431 500
white-collar worker, higher-level16115 500
White-collar worker1284 000
Worker10168 000
Farmer121 000
Other entrepreneur342 000
Pensioner313819 000
Student, pupil1194 500
Homewife, home dad000
Unemployed221 000
Other652 500
No answer321 000
EducationElementary school573 500
Secondary school7126 000
Vocational284221 000
High school1494 500
University of Applied Sciences19168 000
University27126 000
Something else221 000
Size of the household1 pers282110 500
2 pers384924 500
3 pers14136 500
4 pers1294 500
5+ pers773 500
Household income (gross)Below 20 000 € /y1173 500
20 000 - 35 000 € /y19199 500
35 001 - 50 000 € /y202412 000
50 001 - 85 000 € /y222412 000
85 001 - 100 000 € /y773 500
Over 100 000 € /y9105 000
Don't want to tell531 500
Can't say / No answer763 000
Decision-maker in grocery purchasesYes938743 500
Don't know7126 000
Can not say11500
HousingApartment322110 500
Row house or semi-detached house15178 500
Detached house475628 000
Farm463 000
Something else11500
Can not say000
Ownership of housingOwner-occupied residence768140 500
Rented residence20136 500
Right of residence apartment242 000
Something else11500
Can not say11500
Cottage or holiday home in regular useYes404020 000
No595929 500
Can not say11500
Using AdBlocker or similar applicationYes19178 500
No767638 000
Can not say573 500
Number of cars in householdOne car454321 500
Two cars323819 000
Three or more cars10136 500
No car1463 000
PUUTTUUPUUTTUU222613 000
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PUUTTUU463 000
PUUTTUU884 000
PUUTTUU21500
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Advertising ban at the door / mailboxYes24147 000
No768542 500
Can not say11500
lifecycleIn paid job, entrepreneur, freelancer, farmer525025 000
Temporarily absent (= time off from work, care or study, maternity leave)11500
Retired313819 000
Unemployed / laid off221 000
Schoolboy or student1194 500
Housewife or father000
In the military or performing civilian service000
Other11500
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes252814 000
No252110 500
Can't say / No answer505226 000
Health services used in the householdPublic health services858542 500
Employer - funded health care services494824 000
Private, self-funded healthcare services394020 000
Private health insurance services22199 500
No health care11500
Can not say11500
Type of municipality (7 class)Greater Helsinki19105 000
Turku or Tampere863 000
Oulu442 000
70 000 - 150 000 inhabitants town13168 000
Urban municipality273115 500
Conurbation16189 000
Countryside13157 500
Pets in householdCat172010 000
Dog262613 000
Some other pet573 500
No pets595527 500
Family with kidsYes322713 500
No687336 500
Use of glasses or contact lensesYes676733 500
No333316 500
How often different content is read
The frequency of reading: Print magazinesDaily153216 000
5-6 days a week421 000
1-4 days a week263618 000
Monthly24136 500
Rarely23126 000
Never731 500
Can not say11500
The frequency of reading: Magazine content in digital formatDaily213618 000
5-6 days a week531 500
1-4 days a week19168 000
Monthly15147 000
Rarely242010 000
Never1494 500
Can not say121 000
The frequency of reading: Print newspapers or afternoon papersDaily304824 000
5-6 days a week452 500
1-4 days a week232311 500
Monthly1394 500
Rarely21115 500
Never742 000
Can not say11500
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily545929 500
5-6 days a week984 000
1-4 days a week16126 000
Monthly694 500
Rarely963 000
Never652 500
Can not say01500
The frequency of reading: Free and free delivery newspapersDaily573 500
5-6 days a week452 500
1-4 days a week445226 000
Monthly17136 500
Rarely20168 000
Never952 500
Can not say11500
The frequency of watching: Free online TV servicesDaily15178 500
5-6 days a week994 500
1-4 days a week303316 500
Monthly23189 000
Rarely15168 000
Never763 000
Can not say11500
The frequency of watching: Pay TV and streaming servicesDaily16157 500
5-6 days a week10105 000
1-4 days a week222110 500
Monthly1094 500
Rarely11126 000
Never313316 500
Can not say01500
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily455628 000
5-6 days a week973 500
1-4 days a week19189 000
Monthly11105 000
Rarely1294 500
Never31500
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily354422 000
5-6 days a week12136 500
1-4 days a week222110 500
Monthly1173 500
Rarely1284 000
Never773 500
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily223015 000
5-6 days a week784 000
1-4 days a week16189 000
Monthly13105 000
Rarely262010 000
Never16136 500
Can not say121 000
The frequency of listening: Programs of commercial radio channelsDaily162412 000
5-6 days a week10126 000
1-4 days a week212512 500
Monthly14126 000
Rarely21147 000
Never16126 000
Can not say121 000
The frequency of listening: PodcastsDaily442 000
5-6 days a week321 000
1-4 days a week984 000
Monthly13147 000
Rarely282110 500
Never414824 000
Can not say231 500
User frequency and following: Social mediaDaily574422 000
5-6 days a week7126 000
1-4 days a week8105 000
Monthly342 000
Rarely673 500
Never192412 000
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily13105 000
5-6 days a week531 500
1-4 days a week1184 000
Monthly873 500
Rarely222211 000
Never404824 000
Can not say121 000
User frequency: Instant messaging Daily685929 500
5-6 days a week9105 000
1-4 days a week10126 000
Monthly342 000
Rarely331 500
Never8105 000
Can not say01500
A paid Finnish newspaper is subscribed to my household (print or digital)Yes586633 000
No413316 500
Can not say11500
I tend to buy tabloidsYes8126 000
No908643 000
Can not say221 000
A paid Finnish magazine is subscribed to my household (print or digital)Yes465025 000
No524924 500
Can not say21500
I tend to buy single copy magazinesYes17126 000
No818743 500
Can not say21500
PUUTTUUPUUTTUU1373 500
PUUTTUU51500
PUUTTUU742 000
PUUTTUU15199 500
PUUTTUU8105 000
PUUTTUU794 500
PUUTTUU10115 500
PUUTTUU621 000
PUUTTUU994 500
PUUTTUU984 000
PUUTTUU41500
PUUTTUU51500
PUUTTUU13105 000
PUUTTUU831 500
PUUTTUU13126 000
PUUTTUU731 500
PUUTTUU8126 000
PUUTTUU342 000
PUUTTUU565728 500
KULUTUSVÄITTÄMÄT
PUUTTUUPUUTTUU585025 000
PUUTTUU404924 500
PUUTTUU21500
PUUTTUUPUUTTUU878944 500
PUUTTUU11105 000
PUUTTUU11500
PUUTTUUPUUTTUU737437 000
PUUTTUU252412 000
PUUTTUU221 000
PUUTTUUPUUTTUU818241 000
PUUTTUU18168 000
PUUTTUU221 000
PUUTTUUPUUTTUU575829 000
PUUTTUU414120 500
PUUTTUU11500
PUUTTUUPUUTTUU303115 500
PUUTTUU636532 500
PUUTTUU742 000
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PUUTTUU15115 500
PUUTTUU11500
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PUUTTUU21500
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PUUTTUU14126 000
PUUTTUU11500
PUUTTUUPUUTTUU303115 500
PUUTTUU656633 000
PUUTTUU542 000
PUUTTUUPUUTTUU394522 500
PUUTTUU605427 000
PUUTTUU11500
PUUTTUUPUUTTUU676633 000
PUUTTUU303216 000
PUUTTUU321 000
PUUTTUUPUUTTUU675829 000
PUUTTUU314020 000
PUUTTUU321 000
PUUTTUUPUUTTUU677035 000
PUUTTUU302914 500
PUUTTUU221 000

Vauhdin Maailma magazine's reader profile / Source NRS 2023

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.