Finnish Magazine Rate Cards

Vauhdin Maailma

Vauhdin Maailma is the chief organ for Finnish motorsport. The magazine’s readers are followers and enthusiasts of motorsport, go in person to see motorsport events and follow the results in the media. For some of them, motorsport is a profession.

Magazine's website: http://www.vauhdinmaailma.fi/ Follow us :

You're looking at rate card for the year 2023 The information for 2024 has not been updated yet.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Otavamedia Oy
Phone	09 15 661
Contact person	Mediamyynti Otavamedia yrityspalvelu@otavamedia.fi
Www	https://yrityksille.otavamedia.fi/

Contact info

Publisher	Otavamedia Oy
Visiting address	Firdonkatu 2 T 151 00520 Helsinki
Phone	09 15 661
Magazine's email	toimitus@vauhdinmaailma.fi
Päätoimittaja	Reijo Ruokanen

Circulation or copies

Issues per year	11

Readership

Readership	50 000
Total reach	0
How many times read	2.0
Minutes of reading	55 min
Sources	KMT 2023

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	16.01.2023	19.12.2022	27.12.2022		Thema: Rallikausi alkaa. SM- ja MM-sarjojen lähtökohdat.
2	13.02.2023	18.01.2023	25.01.2023		Thema: F1-ennakkonumero: radat, tiimit ja kuljettajat.
3	13.03.2023	15.02.2023	22.02.2023		Thema: Rallisarjat vauhdissa: mitä kauden avauksesta on pääteltävissä?
4	11.04.2023	14.03.2023	21.03.2023		Thema: F1-kauden ensimmäiset luonnehdinnat: onnistujat ja epäonnistujat.
5	08.05.2023	11.04.2023	18.04.2023		Thema: Kotimainen ratakausi käynnistyy. Pelastaako TCR-luokka rata-autoilun?
6	05.06.2023	09.05.2023	16.05.2023		Thema: Tekniikkaa eri mestaruussarjojen huippulaitteista.
7	24.07.2023	28.06.2023	05.07.2023		Thema: Suomen MM-rallin ennakkonumero.
8	28.08.2023	02.08.2023	09.08.2023		Thema: Suomen MM-rallin tapahtumat ja mielenkiintoisia mittaustuloksia.
9	18.09.2023	23.08.2023	30.08.2023		Thema: Kotimaisten mestaruussarjojen ratkaisuhetket ja taustat.
10	30.10.2023	04.10.2023	11.10.2023		Thema: Millaisista asetelmista rallin MM-sarjan ja F1:n viimeisiin osakilpailuihin?
11	11.12.2023	14.11.2023	21.11.2023		Thema: Kotimaan moottoriurheilulajien TOP 10 -ranking.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 292 mm

4-colour price 4640 €

1/1

Position: Not specified

Size including margin: 210 x 292 mm

4-colour price 2580 €

1/1

Position: 2. Cover

Size including margin: 210 x 292 mm

4-colour price 2830 €

1/1

Position: 3. Cover

Size including margin: 210 x 292 mm

4-colour price 2830 €

Takakansi

Position: Back cover

Size including margin: 210 x 262 mm

4-colour price 2830 €

1/2

Position: Not specified

Size including margin: 102 x 292 mm

4-colour price 1750 €

1/4

Position: Not specified

Size including margin: 49 x 292 mm

4-colour price 1290 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	210 x 292 mm
Printing area mm	210 x 292 mm
Bleed mm	5 mm
Column width	45 mm
Printing process	Offset
Binding	Saddle-stitching

Printing house

Printer	PunaMusta Oy , Esko Aaltosen katu, Forssa

Technical info / material

Ad material delivery	Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data	yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 50 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Vauhdin Maailma Readers %	Vauhdin Maailma Amount of readers
Readership (KMT 2023)	50 000
Total reach	0
Sex	Women	51	8	4 000
Sex	Men	49	92	46 000

Native language	Finnish	95	99	49 500
Native language	Swedish	5	1	500

Age	15-24 y	13	9	4 500
	25-34 y	14	10	5 000
	35-44 y	14	9	4 500
	45-54 y	14	13	6 500
	55-64 y	16	20	10 000
	65+ y	29	38	19 000

Gender + age	Female 15-29 years	10	1	500
	Female 30-49 years	14	1	500
	Female 50+ years	28	5	2 500
	Male 15-29 years	10	13	6 500
	Male 30-49 years	14	19	9 500
	Male 50+ years	24	61	30 500

Household position	Lives at home with parents	7	7	3 500
	Lives alone	28	21	10 500
	Lives with spouse	37	49	24 500
	Lives with spouse and children	24	19	9 500
	Single parent	2	2	1 000
	Other	3	2	1 000

Grandchildren under 18 years of age	Yes	21	27	13 500
	No	38	45	22 500
	No answer (under 45 year olds)	41	28	14 000

Profession	Top Management	4	3	1 500
	white-collar worker, higher-level	16	11	5 500
	White-collar worker	12	8	4 000
	Worker	10	16	8 000
	Farmer	1	2	1 000
	Other entrepreneur	3	4	2 000
	Pensioner	31	38	19 000
	Student, pupil	11	9	4 500
	Homewife, home dad	0	0	0
	Unemployed	2	2	1 000
	Other	6	5	2 500
	No answer	3	2	1 000

Education	Elementary school	5	7	3 500
	Secondary school	7	12	6 000
	Vocational	28	42	21 000
	High school	14	9	4 500
	University of Applied Sciences	19	16	8 000
	University	27	12	6 000
	Something else	2	2	1 000

Size of the household	1 pers	28	21	10 500
	2 pers	38	49	24 500
	3 pers	14	13	6 500
	4 pers	12	9	4 500
	5+ pers	7	7	3 500

Household income (gross)	Below 20 000 € /y	11	7	3 500
	20 000 - 35 000 € /y	19	19	9 500
	35 001 - 50 000 € /y	20	24	12 000
	50 001 - 85 000 € /y	22	24	12 000
	85 001 - 100 000 € /y	7	7	3 500
	Over 100 000 € /y	9	10	5 000
	Don't want to tell	5	3	1 500
	Can't say / No answer	7	6	3 000

Decision-maker in grocery purchases	Yes	93	87	43 500
	Don't know	7	12	6 000
	Can not say	1	1	500

Housing	Apartment	32	21	10 500
	Row house or semi-detached house	15	17	8 500
	Detached house	47	56	28 000
	Farm	4	6	3 000
	Something else	1	1	500
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	81	40 500
	Rented residence	20	13	6 500
	Right of residence apartment	2	4	2 000
	Something else	1	1	500
	Can not say	1	1	500

Cottage or holiday home in regular use	Yes	40	40	20 000
	No	59	59	29 500
	Can not say	1	1	500

Using AdBlocker or similar application	Yes	19	17	8 500
	No	76	76	38 000
	Can not say	5	7	3 500

Number of cars in household	One car	45	43	21 500
	Two cars	32	38	19 000
	Three or more cars	10	13	6 500
	No car	14	6	3 000

PUUTTUU	PUUTTUU	22	26	13 000
	PUUTTUU	67	73	36 500
	PUUTTUU	4	6	3 000
	PUUTTUU	8	8	4 000
	PUUTTUU	2	1	500
	PUUTTUU	8	2	1 000
	PUUTTUU	5	4	2 000

Advertising ban at the door / mailbox	Yes	24	14	7 000
	No	76	85	42 500
	Can not say	1	1	500

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	50	25 000
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	500
	Retired	31	38	19 000
	Unemployed / laid off	2	2	1 000
	Schoolboy or student	11	9	4 500
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	500
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	28	14 000
	No	25	21	10 500
	Can't say / No answer	50	52	26 000

Health services used in the household	Public health services	85	85	42 500
	Employer - funded health care services	49	48	24 000
	Private, self-funded healthcare services	39	40	20 000
	Private health insurance services	22	19	9 500
	No health care	1	1	500
	Can not say	1	1	500

Type of municipality (7 class)	Greater Helsinki	19	10	5 000
	Turku or Tampere	8	6	3 000
	Oulu	4	4	2 000
	70 000 - 150 000 inhabitants town	13	16	8 000
	Urban municipality	27	31	15 500
	Conurbation	16	18	9 000
	Countryside	13	15	7 500

Pets in household	Cat	17	20	10 000
	Dog	26	26	13 000
	Some other pet	5	7	3 500
	No pets	59	55	27 500

Family with kids	Yes	32	27	13 500
Family with kids	No	68	73	36 500

Use of glasses or contact lenses	Yes	67	67	33 500
Use of glasses or contact lenses	No	33	33	16 500
How often different content is read
The frequency of reading: Print magazines	Daily	15	32	16 000
	5-6 days a week	4	2	1 000
	1-4 days a week	26	36	18 000
	Monthly	24	13	6 500
	Rarely	23	12	6 000
	Never	7	3	1 500
	Can not say	1	1	500

The frequency of reading: Magazine content in digital format	Daily	21	36	18 000
	5-6 days a week	5	3	1 500
	1-4 days a week	19	16	8 000
	Monthly	15	14	7 000
	Rarely	24	20	10 000
	Never	14	9	4 500
	Can not say	1	2	1 000

The frequency of reading: Print newspapers or afternoon papers	Daily	30	48	24 000
	5-6 days a week	4	5	2 500
	1-4 days a week	23	23	11 500
	Monthly	13	9	4 500
	Rarely	21	11	5 500
	Never	7	4	2 000
	Can not say	1	1	500

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	59	29 500
	5-6 days a week	9	8	4 000
	1-4 days a week	16	12	6 000
	Monthly	6	9	4 500
	Rarely	9	6	3 000
	Never	6	5	2 500
	Can not say	0	1	500

The frequency of reading: Free and free delivery newspapers	Daily	5	7	3 500
	5-6 days a week	4	5	2 500
	1-4 days a week	44	52	26 000
	Monthly	17	13	6 500
	Rarely	20	16	8 000
	Never	9	5	2 500
	Can not say	1	1	500

The frequency of watching: Free online TV services	Daily	15	17	8 500
	5-6 days a week	9	9	4 500
	1-4 days a week	30	33	16 500
	Monthly	23	18	9 000
	Rarely	15	16	8 000
	Never	7	6	3 000
	Can not say	1	1	500

The frequency of watching: Pay TV and streaming services	Daily	16	15	7 500
	5-6 days a week	10	10	5 000
	1-4 days a week	22	21	10 500
	Monthly	10	9	4 500
	Rarely	11	12	6 000
	Never	31	33	16 500
	Can not say	0	1	500

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	56	28 000
	5-6 days a week	9	7	3 500
	1-4 days a week	19	18	9 000
	Monthly	11	10	5 000
	Rarely	12	9	4 500
	Never	3	1	500
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	44	22 000
	5-6 days a week	12	13	6 500
	1-4 days a week	22	21	10 500
	Monthly	11	7	3 500
	Rarely	12	8	4 000
	Never	7	7	3 500
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	30	15 000
	5-6 days a week	7	8	4 000
	1-4 days a week	16	18	9 000
	Monthly	13	10	5 000
	Rarely	26	20	10 000
	Never	16	13	6 500
	Can not say	1	2	1 000

The frequency of listening: Programs of commercial radio channels	Daily	16	24	12 000
	5-6 days a week	10	12	6 000
	1-4 days a week	21	25	12 500
	Monthly	14	12	6 000
	Rarely	21	14	7 000
	Never	16	12	6 000
	Can not say	1	2	1 000

The frequency of listening: Podcasts	Daily	4	4	2 000
	5-6 days a week	3	2	1 000
	1-4 days a week	9	8	4 000
	Monthly	13	14	7 000
	Rarely	28	21	10 500
	Never	41	48	24 000
	Can not say	2	3	1 500

User frequency and following: Social media	Daily	57	44	22 000
	5-6 days a week	7	12	6 000
	1-4 days a week	8	10	5 000
	Monthly	3	4	2 000
	Rarely	6	7	3 500
	Never	19	24	12 000
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	10	5 000
	5-6 days a week	5	3	1 500
	1-4 days a week	11	8	4 000
	Monthly	8	7	3 500
	Rarely	22	22	11 000
	Never	40	48	24 000
	Can not say	1	2	1 000

User frequency: Instant messaging	Daily	68	59	29 500
	5-6 days a week	9	10	5 000
	1-4 days a week	10	12	6 000
	Monthly	3	4	2 000
	Rarely	3	3	1 500
	Never	8	10	5 000
	Can not say	0	1	500

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	66	33 000
	No	41	33	16 500
	Can not say	1	1	500

I tend to buy tabloids	Yes	8	12	6 000
	No	90	86	43 000
	Can not say	2	2	1 000

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	50	25 000
	No	52	49	24 500
	Can not say	2	1	500

I tend to buy single copy magazines	Yes	17	12	6 000
	No	81	87	43 500
	Can not say	2	1	500

PUUTTUU	PUUTTUU	13	7	3 500
	PUUTTUU	5	1	500
	PUUTTUU	7	4	2 000
	PUUTTUU	15	19	9 500
	PUUTTUU	8	10	5 000
	PUUTTUU	7	9	4 500
	PUUTTUU	10	11	5 500
	PUUTTUU	6	2	1 000
	PUUTTUU	9	9	4 500
	PUUTTUU	9	8	4 000
	PUUTTUU	4	1	500
	PUUTTUU	5	1	500
	PUUTTUU	13	10	5 000
	PUUTTUU	8	3	1 500
	PUUTTUU	13	12	6 000
	PUUTTUU	7	3	1 500
	PUUTTUU	8	12	6 000
	PUUTTUU	3	4	2 000
	PUUTTUU	56	57	28 500
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	50	25 000
	PUUTTUU	40	49	24 500
	PUUTTUU	2	1	500

PUUTTUU	PUUTTUU	87	89	44 500
	PUUTTUU	11	10	5 000
	PUUTTUU	1	1	500

PUUTTUU	PUUTTUU	73	74	37 000
	PUUTTUU	25	24	12 000
	PUUTTUU	2	2	1 000

PUUTTUU	PUUTTUU	81	82	41 000
	PUUTTUU	18	16	8 000
	PUUTTUU	2	2	1 000

PUUTTUU	PUUTTUU	57	58	29 000
	PUUTTUU	41	41	20 500
	PUUTTUU	1	1	500

PUUTTUU	PUUTTUU	30	31	15 500
	PUUTTUU	63	65	32 500
	PUUTTUU	7	4	2 000

PUUTTUU	PUUTTUU	84	89	44 500
	PUUTTUU	15	11	5 500
	PUUTTUU	1	1	500

PUUTTUU	PUUTTUU	41	50	25 000
	PUUTTUU	57	50	25 000
	PUUTTUU	2	1	500

PUUTTUU	PUUTTUU	86	88	44 000
	PUUTTUU	14	12	6 000
	PUUTTUU	1	1	500

PUUTTUU	PUUTTUU	30	31	15 500
	PUUTTUU	65	66	33 000
	PUUTTUU	5	4	2 000

PUUTTUU	PUUTTUU	39	45	22 500
	PUUTTUU	60	54	27 000
	PUUTTUU	1	1	500

PUUTTUU	PUUTTUU	67	66	33 000
	PUUTTUU	30	32	16 000
	PUUTTUU	3	2	1 000

PUUTTUU	PUUTTUU	67	58	29 000
	PUUTTUU	31	40	20 000
	PUUTTUU	3	2	1 000

PUUTTUU	PUUTTUU	67	70	35 000
	PUUTTUU	30	29	14 500
	PUUTTUU	2	2	1 000

Vauhdin Maailma magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Vauhdin Maailma Readers %	Vauhdin Maailma Amount of readers
Attitude towards advertising: Newspapers	Positive	77	81	40 500
	Can not say	4	4	2 000
	Negative	18	15	7 500

Attitude towards advertising: Magazines	Positive	77	80	40 000
	Can not say	5	5	2 500
	Negative	19	14	7 000

Attitude towards advertising: Free and local newspapers	Positive	82	87	43 500
	Can not say	5	4	2 000
	Negative	13	9	4 500

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	56	28 000
	Can not say	8	5	2 500
	Negative	37	38	19 000

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	40	20 000
	Can not say	12	12	6 000
	Negative	47	48	24 000

Attitude towards advertising: Blogs	Positive	30	27	13 500
	Can not say	27	26	13 000
	Negative	41	47	23 500

Attitude towards advertising: Newsletters to email	Positive	19	19	9 500
	Can not say	2	3	1 500
	Negative	79	78	39 000

Attitude towards advertising: Other websites	Positive	43	39	19 500
	Can not say	10	8	4 000
	Negative	46	53	26 500

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	61	30 500
	Can not say	3	4	2 000
	Negative	40	36	18 000

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	45	22 500
	Can not say	6	7	3 500
	Negative	53	48	24 000

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	70	35 000
	Can not say	4	4	2 000
	Negative	28	27	13 500

Attitude towards advertising: Out-of-home advertising	Positive	66	64	32 000
	Can not say	6	6	3 000
	Negative	29	31	15 500

Vauhdin Maailma magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Vauhdin Maailma Readers %	Vauhdin Maailma Amount of readers
I relax and get inspired by magazines	Agree	77	74	37 000
	Disagree	15	18	9 000
	Can not say	7	7	3 500

I experience pampering moments with magazines	Agree	50	44	22 000
	Disagree	39	47	23 500
	Can not say	10	9	4 500

A professional magazine keeps me up to date on professional matters	Agree	70	77	38 500
	Disagree	17	17	8 500
	Can not say	12	6	3 000

The industry specialty magazine provides information on my hobbies and interests	Agree	81	83	41 500
	Disagree	10	12	6 000
	Can not say	9	5	2 500

Finnish magazines offer reliable comparisons and tests	Agree	68	75	37 500
	Disagree	18	19	9 500
	Can not say	14	6	3 000

Finnish magazines offer reliable product recommendations	Agree	64	67	33 500
	Disagree	21	25	12 500
	Can not say	15	8	4 000

Finnish magazines are of high quality	Agree	81	83	41 500
	Disagree	12	13	6 500
	Can not say	7	5	2 500

I follow important magazines on social media	Agree	32	31	15 500
	Disagree	60	62	31 000
	Can not say	8	7	3 500

I read important magazines from cover to cover	Agree	52	53	26 500
	Disagree	43	44	22 000
	Can not say	5	3	1 500

Ads are part of the content of the magazine	Agree	64	62	31 000
	Disagree	31	34	17 000
	Can not say	5	3	1 500

Ads in magazines make new things familiar	Agree	67	65	32 500
	Disagree	28	31	15 500
	Can not say	6	4	2 000

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	53	26 500
	Disagree	42	43	21 500
	Can not say	6	3	1 500

I have purchased products based on the ad in magazine	Agree	46	41	20 500
	Disagree	49	54	27 000
	Can not say	6	4	2 000

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	48	24 000
	Disagree	35	49	24 500
	Can not say	4	3	1 500

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	28	14 000
	Disagree	55	68	34 000
	Can not say	6	4	2 000

I rely on product recommendations from bloggers and tubers	Agree	21	15	7 500
	Disagree	66	75	37 500
	Can not say	14	11	5 500

Vauhdin Maailma magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Vauhdin Maailma Readers %	Vauhdin Maailma Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	21	10 500
	Newspapers	14	19	9 500
	Magazine websites	7	10	5 000
	Newspaper websites	7	8	4 000
	Blogs	2	2	1 000
	Social media	12	12	6 000
	Other websites	42	49	24 500
	Television	10	12	6 000
	Radio	1	2	1 000
	Direct mail	10	11	5 500
	None of the above	40	27	13 500

Information sources, consumer electronics and information technology	Print magazines	15	21	10 500
	Newspapers	19	25	12 500
	Magazine websites	10	10	5 000
	Newspaper websites	9	10	5 000
	Blogs	5	3	1 500
	Social media	23	16	8 000
	Other websites	50	47	23 500
	Television	17	25	12 500
	Radio	3	5	2 500
	Direct mail	36	39	19 500
	None of the above	16	14	7 000

Information sources, beauty care and cosmetics	Print magazines	18	10	5 000
	Newspapers	8	8	4 000
	Magazine websites	9	6	3 000
	Newspaper websites	5	6	3 000
	Blogs	8	2	1 000
	Social media	25	8	4 000
	Other websites	16	11	5 500
	Television	12	15	7 500
	Radio	2	5	2 500
	Direct mail	16	15	7 500
	None of the above	47	61	30 500

Information sources, travel	Print magazines	17	18	9 000
	Newspapers	15	15	7 500
	Magazine websites	10	11	5 500
	Newspaper websites	9	12	6 000
	Blogs	10	5	2 500
	Social media	31	18	9 000
	Other websites	48	47	23 500
	Television	16	21	10 500
	Radio	3	3	1 500
	Direct mail	10	10	5 000
	None of the above	29	27	13 500

Information sources, style and fashion	Print magazines	24	17	8 500
	Newspapers	14	16	8 000
	Magazine websites	12	8	4 000
	Newspaper websites	7	8	4 000
	Blogs	9	1	500
	Social media	32	15	7 500
	Other websites	34	27	13 500
	Television	17	16	8 000
	Radio	1	1	500
	Direct mail	25	22	11 000
	None of the above	30	42	21 000

Information sources, building and renovating	Print magazines	20	25	12 500
	Newspapers	16	22	11 000
	Magazine websites	9	10	5 000
	Newspaper websites	7	9	4 500
	Blogs	6	2	1 000
	Social media	20	13	6 500
	Other websites	33	34	17 000
	Television	18	20	10 000
	Radio	2	3	1 500
	Direct mail	28	33	16 500
	None of the above	32	27	13 500

Information sources, food, cooking and baking	Print magazines	37	32	16 000
	Newspapers	28	28	14 000
	Magazine websites	20	13	6 500
	Newspaper websites	17	17	8 500
	Blogs	14	6	3 000
	Social media	38	23	11 500
	Other websites	34	27	13 500
	Television	28	35	17 500
	Radio	6	8	4 000
	Direct mail	26	25	12 500
	None of the above	13	17	8 500

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	11	5 500
	Newspapers	12	15	7 500
	Magazine websites	3	4	2 000
	Newspaper websites	5	7	3 500
	Blogs	1	0	0
	Social media	10	8	4 000
	Other websites	24	21	10 500
	Television	11	14	7 000
	Radio	2	2	1 000
	Direct mail	17	16	8 000
	None of the above	52	50	25 000

Information sources, decorating and furniture purchases	Print magazines	24	22	11 000
	Newspapers	16	23	11 500
	Magazine websites	11	10	5 000
	Newspaper websites	7	7	3 500
	Blogs	8	2	1 000
	Social media	26	12	6 000
	Other websites	31	25	12 500
	Television	18	20	10 000
	Radio	1	3	1 500
	Direct mail	30	30	15 000
	None of the above	27	31	15 500

Information sources, saving and investing	Print magazines	9	12	6 000
	Newspapers	10	10	5 000
	Magazine websites	6	7	3 500
	Newspaper websites	9	9	4 500
	Blogs	6	3	1 500
	Social media	16	12	6 000
	Other websites	30	31	15 500
	Television	6	9	4 500
	Radio	3	2	1 000
	Direct mail	3	4	2 000
	None of the above	49	48	24 000

Information sources, health and wellbeing products / services	Print magazines	14	12	6 000
	Newspapers	15	18	9 000
	Magazine websites	7	8	4 000
	Newspaper websites	6	8	4 000
	Blogs	5	1	500
	Social media	21	11	5 500
	Other websites	37	30	15 000
	Television	12	15	7 500
	Radio	2	4	2 000
	Direct mail	17	15	7 500
	None of the above	38	43	21 500

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	15	7 500
	Newspapers	19	22	11 000
	Magazine websites	7	8	4 000
	Newspaper websites	8	9	4 500
	Blogs	5	1	500
	Social media	22	13	6 500
	Other websites	41	33	16 500
	Television	13	16	8 000
	Radio	1	2	1 000
	Direct mail	31	32	16 000
	None of the above	29	32	16 000

Vauhdin Maailma magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Vauhdin Maailma Readers %	Vauhdin Maailma Amount of readers
PUUTTUU	Cars, motor vehicles	26	78	39 000
	Well-being and health	53	34	17 000
	Charity work	14	6	3 000
	Self development	32	20	10 000
	PUUTTUU	15	8	4 000
	PUUTTUU	17	26	13 000
	PUUTTUU	16	4	2 000
	PUUTTUU	27	17	8 500
	PUUTTUU	55	47	23 500
	PUUTTUU	34	34	17 000
	PUUTTUU	32	17	8 500
	PUUTTUU	26	17	8 500
	PUUTTUU	53	43	21 500
	PUUTTUU	10	16	8 000
	PUUTTUU	22	5	2 500
	PUUTTUU	35	25	12 500
	PUUTTUU	30	33	16 500
	PUUTTUU	56	51	25 500
	PUUTTUU	16	13	6 500
	PUUTTUU	40	41	20 500
	PUUTTUU	33	23	11 500
	PUUTTUU	39	59	29 500
	PUUTTUU	40	32	16 000
	PUUTTUU	40	20	10 000
	PUUTTUU	23	24	12 000
	PUUTTUU	31	13	6 500
	PUUTTUU	36	40	20 000
	PUUTTUU	36	39	19 500
	PUUTTUU	46	64	32 000
	PUUTTUU	11	17	8 500
	PUUTTUU	23	28	14 000
	PUUTTUU	33	22	11 000
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	31	15 500
	Repair and construction products	40	46	23 000
	Domestic appliances	39	44	22 000
	Electronics or IT products	50	54	27 000
	Cars	18	23	11 500
	Clothing and footwear	82	72	36 000
	Eyeglasses, contact lenses or sunglasses	35	30	15 000
	Sports clothing, footwear or equipment	60	53	26 500
	Saving or investing products or services	26	25	12 500
	Cosmetics and beauty products	45	20	10 000
	Mobile phones	31	34	17 000
	Travels	37	32	16 000
	Products and services for health and well-being	58	40	20 000
	None of the above	2	4	2 000

Intentions to purchase within 12 months	Furniture and furnishings	29	21	10 500
	Repair and construction products	36	41	20 500
	Domestic appliances	20	23	11 500
	Electronics or IT products	28	30	15 000
	Cars	14	21	10 500
	Clothing and footwear	65	54	27 000
	Eyeglasses, contact lenses or sunglasses	27	25	12 500
	Sports clothing, footwear or equipment	43	38	19 000
	Saving or investing products or services	22	18	9 000
	Cosmetics and beauty products	36	15	7 500
	Mobile phones	16	18	9 000
	Travels	41	40	20 000
	Products and services for health and well-being	46	30	15 000
	None of the above	7	8	4 000

Planned acquisitions in the househould over the next 2 years	Building a house	3	3	1 500
	Buying an apartment	11	9	4 500
	Home renovation	29	30	15 000
	Buying a car	25	27	13 500
	Buying a boat	3	5	2 500
	None of these	50	46	23 000

Will consider switching over the next 12 months	Bank	7	7	3 500
	Insurance company	10	12	6 000
	electric company	18	22	11 000
	Internet Connection	8	10	5 000
	Phone-subscription	12	15	7 500
	None of the above	47	45	22 500
	Can not say	19	15	7 500

Use of extra money	Magazines, books, movies	17	13	6 500
	Eating, drinking, partying in a restaurant	32	26	13 000
	Exercises and sports equipment	26	27	13 500
	Cultural events (eg. concerts, theater, festivals)	33	21	10 500
	Renovation, interior design	25	29	14 500
	Health services and personal well-being	21	14	7 000
	Travel	40	38	19 000
	Consumer electronics and IT equipment, mobile phones	16	17	8 500
	Clothes, shoes and bags	23	13	6 500
	Home services (cleaning and other housekeeping services)	6	4	2 000
	Car, boat, motorcycle	13	27	13 500
	Cosmetics and beauty care	10	4	2 000
	Saving, investing	46	47	23 500
	Other	8	7	3 500
	There is no extra money left after mandatory expenses	8	7	3 500
	Can not say	3	3	1 500
Planning on buying/doing in the next 12 months

Vauhdin Maailma magazine's reader profile / Source NRS 2023

Vauhdin Maailma

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Readers: 50 000 / KMT 2023 Download magazine graphs (PDF)

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