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Vauhdin Maailma

Vauhdin Maailma is the chief organ for Finnish motorsport. The magazine’s readers are followers and enthusiasts of motorsport, go in person to see motorsport events and follow the results in the media. For some of them, motorsport is a profession.

Magazine's website: http://www.vauhdinmaailma.fi/

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Joonas Lappalainen
0503461574
ext-joonas.lappalainen@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Firdonkatu 2 T 151
00520 Helsinki
Phone 09 15 661
Magazine's email toimitus@vauhdinmaailma.fi
Päätoimittaja Reijo Ruokanen

Circulation or copies

Issues per year 11

Readership

Readership 58 000
Total reach 0
How many times read 1.9
Minutes of reading 35 min
Sources NRS 2021

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 18.01.2021 16.12.2020 22.12.2020 Thema: Rallin arvosarjat käynnistyvät. Kattava tietopaketti MM- ja SM-arvoista: säännöt, autot, osakilpailut ja lähtöasetelmat.
2 15.02.2021 20.01.2021 26.01.2021 Thema: Kotimainen kilpailukausi on kiivaimmillaan. Havaintoja eri sarjoista kisajuttujen lisäksi.
3 15.03.2021 17.02.2021 23.02.2021 Thema: F1-ennakko. Kaikki tarpeellinen alkavasta MM-kaudesta.
4 12.04.2021 15.03.2021 19.03.2021 Thema: Taustoja talvikauden tapahtumille niin SM- kuin MM-sarjoistakin.
5 10.05.2021 14.04.2021 20.04.2021 Thema: Kotimainen ratakausi alkaa. Kaikki Suomen asvalttiradat esittelyssä, myös nk. harjoitusradat.
6 07.06.2021 11.05.2021 18.05.2021 Thema: MotoGP ja KymiRing. Pohjustus KymiRingin tulevaan huipputapahtumaan.
7 12.07.2021 15.06.2021 21.06.2021 Thema: Harvinaisempia moottoriurheilulajeja meiltä ja muualta.
8 30.08.2021 04.08.2021 10.08.2021 Thema: Sähköautot ja mp:t moottoriurheilussa.
9 20.09.2021 25.08.2021 31.08.2021 Thema: Suomen MM-rallin ennakkonumero.
10 25.10.2021 29.09.2021 05.10.2021 Thema: Laaja Suomen MM-rallin kisaraportti ja muita havaintoja kisasta.
11 13.12.2021 16.11.2021 22.11.2021 Thema: Perinteinen kotimaisten kilpailijoiden ranking.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 292 mm

4-colour price 4500 €

1/1

Position: Not specified

Size including margin: 210 x 292 mm

4-colour price 2500 €

1/1

Position: 2. Cover

Size including margin: 210 x 292 mm

4-colour price 2750 €

1/1

Position: 3. Cover

Size including margin: 210 x 292 mm

4-colour price 2750 €

Takakansi

Position: Back cover

Size including margin: 210 x 262 mm

4-colour price 2750 €

1/2

Position: Not specified

Size including margin: 102 x 292 mm

4-colour price 1700 €

1/4

Position: Not specified

Size including margin: 49 x 292 mm

4-colour price 1250 €

Info about inserts

Technical data

Size mm 210 x 292 mm
Printing area mm 210 x 292 mm
Bleed mm 5 mm
Column width 45 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer PunaMusta Oy , Forssa Print - Tuotanto

 

Technical info / material

Ad material delivery Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 58 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Vauhdin Maailma
Readers %
Vauhdin Maailma
Amount of readers
SexWomen5195 220
Men499152 780
Age15-24 y13105 800
25-34 y14116 380
35-44 y14169 280
45-54 y14169 280
55-64 y162212 760
65+ y292413 920
Gender + ageFemale 15-29 years101580
Female 30-49 years1421 160
Female 50+ years2863 480
Male 15-29 years10148 120
Male 30-49 years142514 500
Male 50+ years245230 160
Household positionLives at home with parents784 640
Lives alone272816 240
Lives with spouse373822 040
Lives with spouse and children232313 340
Single parent221 160
Other321 160
ProfessionTop Management431 740
white-collar worker, higher-level1595 220
White-collar worker13105 800
Worker102413 920
Farmer121 160
Other entrepreneur331 740
Pensioner312816 240
Student, pupil1274 060
Homewife, home dad100
Unemployed342 320
Other474 060
No answer321 160
EducationElementary school663 480
Secondary school784 640
Vocational295029 000
High school1395 220
University of Applied Sciences181810 440
University2584 640
Something else21580
Size of the household1 pers283218 560
2 pers393721 460
3 pers14126 960
4 pers12126 960
5+ pers763 480
Household income (gross)Below 20 000 € /y13105 800
20 000 - 35 000 € /y212615 080
35 001 - 50 000 € /y202413 920
50 001 - 85 000 € /y212313 340
85 001 - 100 000 € /y642 320
Over 100 000 € /y652 900
Don't want to tell631 740
Can't say / No answer742 320
Decision-maker in grocery purchasesYes949253 360
Don't know684 640
Can not say11580
HousingApartment342916 820
Row house or semi-detached house17148 120
Detached house445129 580
Farm463 480
Something else100
Can not say000
Ownership of housingOwner-occupied residence747644 080
Rented residence222112 180
Right of residence apartment21580
Something else121 160
Can not say100
Cottage or holiday home in regular useYes414425 520
No585431 320
Can not say121 160
Number of cars in householdOne car464425 520
Two cars303319 140
Three or more cars10148 120
No car1495 220
Advertising ban at the door / mailboxYes241810 440
No768247 560
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer505934 220
Temporarily absent (= time off from work, care or study, maternity leave)11580
Retired312816 240
Unemployed / laid off342 320
Schoolboy or student1274 060
Housewife or father100
In the military or performing civilian service000
Other11580
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232916 820
No252816 240
Can't say / No answer514324 940
Health services used in the householdPublic health services857744 660
Employer - funded health care services495431 320
Private, self-funded healthcare services383319 140
Private health insurance services21179 860
No health care11580
Can not say100
Type of municipality (7 class)Greater Helsinki19148 120
Turku or Tampere842 320
Oulu421 160
70 000 - 150 000 inhabitants town13169 280
Urban municipality272715 660
Conurbation162011 600
Countryside13179 860
Pets in householdCat17179 860
Dog262413 920
Some other pet552 900
No pets606235 960
Family with kidsYes312916 820
No697141 180
Use of glasses or contact lensesYes686437 120
No323620 880
How often different content is read
The frequency of reading: Print magazinesDaily152514 500
5-6 days a week463 480
1-4 days a week283419 720
Monthly252112 180
Rarely21126 960
Never521 160
Can not say000
The frequency of reading: Magazine content in digital formatDaily202514 500
5-6 days a week552 900
1-4 days a week191810 440
Monthly16179 860
Rarely252816 240
Never1374 060
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily344224 360
5-6 days a week584 640
1-4 days a week232413 920
Monthly14148 120
Rarely19126 960
Never500
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily535733 060
5-6 days a week10116 380
1-4 days a week17179 860
Monthly621 160
Rarely995 220
Never542 320
Can not say000
The frequency of reading: Free and free delivery newspapersDaily663 480
5-6 days a week563 480
1-4 days a week424928 420
Monthly18158 700
Rarely20169 280
Never874 060
Can not say100
The frequency of watching: Free online TV servicesDaily17158 700
5-6 days a week10116 380
1-4 days a week313419 720
Monthly202212 760
Rarely15148 120
Never652 900
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily15169 280
5-6 days a week1095 220
1-4 days a week191911 020
Monthly995 220
Rarely11148 120
Never353218 560
Can not say11580
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily485431 320
5-6 days a week1084 640
1-4 days a week191911 020
Monthly1195 220
Rarely1074 060
Never331 740
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily384827 840
5-6 days a week13137 540
1-4 days a week232112 180
Monthly974 060
Rarely1074 060
Never752 900
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily242413 920
5-6 days a week784 640
1-4 days a week172413 920
Monthly11148 120
Rarely262212 760
Never1495 220
Can not say100
The frequency of listening: Programs of commercial radio channelsDaily182313 340
5-6 days a week10179 860
1-4 days a week232112 180
Monthly13137 540
Rarely20179 860
Never16105 800
Can not say100
The frequency of listening: PodcastsDaily321 160
5-6 days a week231 740
1-4 days a week974 060
Monthly12137 540
Rarely262715 660
Never444324 940
Can not say463 480
User frequency and following: Social mediaDaily564526 100
5-6 days a week695 220
1-4 days a week9137 540
Monthly342 320
Rarely574 060
Never192313 340
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1195 220
5-6 days a week552 900
1-4 days a week11105 800
Monthly884 640
Rarely242212 760
Never404626 680
Can not say11580
User frequency: Instant messaging Daily645632 480
5-6 days a week10158 700
1-4 days a week10137 540
Monthly442 320
Rarely321 160
Never995 220
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes595531 900
No404425 520
Can not say11580
I tend to buy tabloidsYes9137 540
No898649 880
Can not say11580
A paid Finnish magazine is subscribed to my household (print or digital)Yes504626 680
No495330 740
Can not say21580
I tend to buy single copy magazinesYes18169 280
No808348 140
Can not say21580

Vauhdin Maailma magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.