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Vene

Vene magazine and its readers appreciate the joy of being out on the water, whether it’s the sea or a lake, a sailboat or motorboat, a kayak or sailboard, a jet ski or a rowing boat. The Vene reader is also ready to learn new things and invest time and money in their hobbies. Some of nature’s pleasures come from seafood on the plate, either self-cooked or ordered in a good restaurant. Vene readers search the magazine for tested information on new boats and useful gear. They also get tips on attractive boating destinations and boating summer events. In winter, Vene magazine offers new ideas for future boat trips, equipment repairs, or hobby-related equipment. Experiences are also available when the waters are frozen.

Magazine's website: http://venelehti.fi/ Follow us :

Advertisement sales

Advertisement sales Otavamedia Oy
Phone +358 9 15 661
Contact person Mediamyynti Otavamedia
yrityspalvelu@otavamedia.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Uudenmaankatu 10
00120 Helsinki
Phone +358 9 15 661
Magazine's email vene@otavamedia.fi
Vastaava päätoimittaja Reijo Ruokanen

Circulation or copies

Issues per year 12

Readership

Readership 58 000
Total reach 64 000
How many times read 2.1
Minutes of reading 56 min
Sources KMT 2023

Online audience

Magazine's website http://www.venelehti.fi

Average weekly reach Source: FIAM

January 2022
10 300
88.23 %
December 2021
5 472
42.69 %
November 2021
3 835
-58.87 %
October 2021
9 323
-3.19 %
September 2021
9 630
-18.01 %
August 2021
11 746
-48.63 %
July 2021
22 864
76.45 %
June 2021
12 958
68.59 %
May 2021
7 686

Average weekly pageviews Source: FIAM

January 2022
29 892
46.15 %
December 2021
20 453
-25.68 %
November 2021
27 522
-21.07 %
October 2021
34 867
-40.31 %
September 2021
58 417
-33.99 %
August 2021
88 496
47.79 %
July 2021
59 879
47.42 %
June 2021
40 617
855.69 %
May 2021
4 250

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 03.01.2024 05.12.2023 11.12.2023 Theme: Sailing gear and new electronics overview.
2 07.02.2024 15.01.2024 18.01.2024 Theme: Trade fair issue. The ultimate comparison of small boats: Yamarin 46 SC, Suvi 50 Duo, Bella 485R, AMT 165 R.
3 06.03.2024 12.02.2024 15.02.2024 Theme: Comparison of non-toxic antifouling paints, part 2. How did the second season go with the new paints.
4 03.04.2024 07.03.2024 12.03.2024 Theme: Opening of the boating season, sea patrols’ tips for peculiar natural harbours.
5 08.05.2024 12.04.2024 17.04.2024 Theme: Sailing race issue. Sailing is Finland’s success sport at the Olympics, let’s take a look at the racing yachts.
6 05.06.2024 13.05.2024 16.05.2024 Theme: Overview of domestic harbours. What’s new and which old ones are worth visiting again.
7 03.07.2024 07.06.2024 12.06.2024 Theme: Up-to-date boat comparison.
8 07.08.2024 15.07.2024 18.07.2024 Theme: Highlights of the Helsinki Uiva exhibition.
9 04.09.2024 12.08.2024 15.08.2024 Theme: Autumn care issue.
10 02.10.2024 09.09.2024 12.09.2024 Theme: Up-to-date equipment comparison in cooperation with Kippari.
11 06.11.2024 14.10.2024 17.10.2024 Theme: Globetrotter theme issue, the experiences of the round-the-world sailors.
12 04.12.2024 11.11.2024 14.11.2024 Theme: Boating destinations abroad.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 275 mm

4-colour price 5330 €

Erikoishinnat: 6 650 € numerossa 2

1/1

Position: Not specified

Size including margin: 210 x 275 mm

4-colour price 2960 €

Erikoishinnat: 3 700 € numerossa 2

1/1

Position: 2. Cover

Size including margin: 210 x 275 mm

4-colour price 3250 €

Erikoishinnat: 4 070 € numerossa 2

1/1

Position: 3. Cover

Size including margin: 210 x 275 mm

4-colour price 3250 €

Erikoishinnat: 3. kansi ei ole myynnissä numerossa 2.

Takakansi

Position: Back cover

Size including margin: 210 x 250 mm

4-colour price 3250 €

Erikoishinnat: Takakansi ei ole myynnissä numerossa 2

1/2

Position: Not specified

Size including margin: 102 x 275 mm

4-colour price 2010 €

Erikoishinnat: 2 520 € numerossa 2

1/2

Position: Not specified

Size including margin: 210 x 135 mm

4-colour price 2010 €

Erikoishinnat: 2 520 € numerossa 2

1/4

Position: Not specified

Size including margin: 49 x 275 mm

4-colour price 1480 €

Erikoishinnat: 1 850 € numerossa 2

1/4

Position: Not specified

Size including margin: 210 x 66 mm

4-colour price 1480 €

Erikoishinnat: 1 850 € numerossa 2

1/4

Position: Not specified

Size including margin: 102 x 135 mm

4-colour price 1480 €

Erikoishinnat: 1 850 € numerossa 2

Info about inserts

Prices doesn't include tax.

Technical data

Size mm 210 x 275 mm
Printing area mm 210 x 275 mm
Bleed mm 5 mm
Column width 42 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer PunaMusta Oy , Joensuu

 

Technical info / material

Ad material delivery Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 58 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile All 15+ % Vene
Readers %
Vene
Amount of readers
Readership (KMT 2023) 58 000
Total reach 64 000
SexWomen51148 120
Men498649 880
Native languageFinnish958750 460
Swedish5137 540
Age15-24 y1331 740
25-34 y1474 060
35-44 y1484 640
45-54 y14158 700
55-64 y162112 180
65+ y294526 100
Gender + ageFemale 15-29 years101580
Female 30-49 years1442 320
Female 50+ years28105 800
Male 15-29 years1063 480
Male 30-49 years14158 700
Male 50+ years246537 700
Household positionLives at home with parents731 740
Lives alone281911 020
Lives with spouse375029 000
Lives with spouse and children242313 340
Single parent221 160
Other331 740
Grandchildren under 18 years of ageYes213117 980
No385129 580
No answer (under 45 year olds)411911 020
ProfessionTop Management452 900
white-collar worker, higher-level16158 700
White-collar worker1263 480
Worker1095 220
Farmer11580
Other entrepreneur342 320
Pensioner314827 840
Student, pupil1131 740
Homewife, home dad000
Unemployed221 160
Other663 480
No answer31580
EducationElementary school531 740
Secondary school774 060
Vocational282816 240
High school1495 220
University of Applied Sciences192112 180
University273117 980
Something else221 160
Size of the household1 pers281911 020
2 pers385330 740
3 pers14137 540
4 pers1295 220
5+ pers752 900
Household income (gross)Below 20 000 € /y1131 740
20 000 - 35 000 € /y19126 960
35 001 - 50 000 € /y202112 180
50 001 - 85 000 € /y223319 140
85 001 - 100 000 € /y7105 800
Over 100 000 € /y9148 120
Don't want to tell552 900
Can't say / No answer721 160
Decision-maker in grocery purchasesYes939353 940
Don't know774 060
Can not say100
HousingApartment322816 240
Row house or semi-detached house15179 860
Detached house474727 260
Farm474 060
Something else100
Can not say000
Ownership of housingOwner-occupied residence768549 300
Rented residence20126 960
Right of residence apartment221 160
Something else100
Can not say100
Cottage or holiday home in regular useYes404928 420
No595129 580
Can not say11580
Using AdBlocker or similar applicationYes19148 120
No768146 980
Can not say552 900
Number of cars in householdOne car454626 680
Two cars323721 460
Three or more cars10105 800
No car1474 060
PUUTTUUPUUTTUU223218 560
PUUTTUU676235 960
PUUTTUU442 320
PUUTTUU8105 800
PUUTTUU221 160
PUUTTUU821 160
PUUTTUU563 480
Advertising ban at the door / mailboxYes24148 120
No768649 880
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer524727 260
Temporarily absent (= time off from work, care or study, maternity leave)100
Retired314827 840
Unemployed / laid off221 160
Schoolboy or student1131 740
Housewife or father000
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes252514 500
No251911 020
Can't say / No answer505632 480
Health services used in the householdPublic health services858549 300
Employer - funded health care services494526 100
Private, self-funded healthcare services394526 100
Private health insurance services222011 600
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki192413 920
Turku or Tampere884 640
Oulu421 160
70 000 - 150 000 inhabitants town1384 640
Urban municipality272916 820
Conurbation16169 280
Countryside13137 540
Pets in householdCat17148 120
Dog262212 760
Some other pet552 900
No pets596537 700
Family with kidsYes322413 920
No687644 080
Use of glasses or contact lensesYes677543 500
No332514 500
How often different content is read
The frequency of reading: Print magazinesDaily152313 340
5-6 days a week474 060
1-4 days a week263922 620
Monthly242112 180
Rarely2395 220
Never71580
Can not say100
The frequency of reading: Magazine content in digital formatDaily212413 920
5-6 days a week531 740
1-4 days a week191810 440
Monthly151810 440
Rarely242313 340
Never14158 700
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily304827 840
5-6 days a week495 220
1-4 days a week232112 180
Monthly1374 060
Rarely21116 380
Never742 320
Can not say100
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily546135 380
5-6 days a week984 640
1-4 days a week16126 960
Monthly652 900
Rarely9105 800
Never631 740
Can not say000
The frequency of reading: Free and free delivery newspapersDaily584 640
5-6 days a week463 480
1-4 days a week444827 840
Monthly17126 960
Rarely201810 440
Never974 060
Can not say11580
The frequency of watching: Free online TV servicesDaily151911 020
5-6 days a week995 220
1-4 days a week303117 980
Monthly232514 500
Rarely15116 380
Never752 900
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily16169 280
5-6 days a week1095 220
1-4 days a week222212 760
Monthly1063 480
Rarely11126 960
Never313419 720
Can not say000
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily456135 380
5-6 days a week995 220
1-4 days a week19169 280
Monthly1163 480
Rarely1263 480
Never31580
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily354827 840
5-6 days a week12158 700
1-4 days a week222011 600
Monthly1174 060
Rarely1274 060
Never731 740
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily223218 560
5-6 days a week7105 800
1-4 days a week16158 700
Monthly13116 380
Rarely262011 600
Never16105 800
Can not say11580
The frequency of listening: Programs of commercial radio channelsDaily161911 020
5-6 days a week1095 220
1-4 days a week212212 760
Monthly14148 120
Rarely212112 180
Never16137 540
Can not say11580
The frequency of listening: PodcastsDaily431 740
5-6 days a week321 160
1-4 days a week995 220
Monthly13126 960
Rarely282514 500
Never414827 840
Can not say221 160
User frequency and following: Social mediaDaily574425 520
5-6 days a week795 220
1-4 days a week8116 380
Monthly342 320
Rarely6105 800
Never192212 760
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1352 900
5-6 days a week542 320
1-4 days a week1195 220
Monthly863 480
Rarely222112 180
Never405330 740
Can not say11580
User frequency: Instant messaging Daily685431 320
5-6 days a week9126 960
1-4 days a week10158 700
Monthly363 480
Rarely342 320
Never895 220
Can not say000
A paid Finnish newspaper is subscribed to my household (print or digital)Yes587442 920
No412615 080
Can not say100
I tend to buy tabloidsYes8126 960
No908649 880
Can not say21580
A paid Finnish magazine is subscribed to my household (print or digital)Yes465934 220
No524023 200
Can not say21580
I tend to buy single copy magazinesYes17158 700
No818348 140
Can not say221 160
PUUTTUUPUUTTUU13105 800
PUUTTUU521 160
PUUTTUU752 900
PUUTTUU151911 020
PUUTTUU8105 800
PUUTTUU774 060
PUUTTUU10116 380
PUUTTUU621 160
PUUTTUU984 640
PUUTTUU984 640
PUUTTUU431 740
PUUTTUU521 160
PUUTTUU13126 960
PUUTTUU842 320
PUUTTUU13148 120
PUUTTUU721 160
PUUTTUU895 220
PUUTTUU342 320
PUUTTUU565934 220
KULUTUSVÄITTÄMÄT
PUUTTUUPUUTTUU585129 580
PUUTTUU404526 100
PUUTTUU231 740
PUUTTUUPUUTTUU878951 620
PUUTTUU11116 380
PUUTTUU11580
PUUTTUUPUUTTUU737543 500
PUUTTUU252514 500
PUUTTUU21580
PUUTTUUPUUTTUU818649 880
PUUTTUU18148 120
PUUTTUU21580
PUUTTUUPUUTTUU574928 420
PUUTTUU414827 840
PUUTTUU121 160
PUUTTUUPUUTTUU303520 300
PUUTTUU635833 640
PUUTTUU784 640
PUUTTUUPUUTTUU848851 040
PUUTTUU15116 380
PUUTTUU11580
PUUTTUUPUUTTUU414626 680
PUUTTUU575330 740
PUUTTUU221 160
PUUTTUUPUUTTUU868649 880
PUUTTUU14137 540
PUUTTUU11580
PUUTTUUPUUTTUU302715 660
PUUTTUU656940 020
PUUTTUU542 320
PUUTTUUPUUTTUU394425 520
PUUTTUU605531 900
PUUTTUU11580
PUUTTUUPUUTTUU676738 860
PUUTTUU303117 980
PUUTTUU331 740
PUUTTUUPUUTTUU676336 540
PUUTTUU313520 300
PUUTTUU31580
PUUTTUUPUUTTUU677442 920
PUUTTUU302413 920
PUUTTUU231 740

Vene magazine's reader profile / Source NRS 2023

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.