Finnish Magazine Rate Cards

Vene

Number one magazine for yachting

Magazine's website: http://venelehti.fi/ Follow us :

You're looking at rate card for the year 2023 The information for 2024 has not been updated yet.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Otavamedia Oy
Phone	09 15 661
Contact person	Mediamyynti Otavamedia yrityspalvelu@otavamedia.fi
Www	https://yrityksille.otavamedia.fi/

Contact info

Publisher	Otavamedia Oy
Visiting address	Firdonkatu 2 T 151 00520 Helsinki
Phone	09 15 661
Magazine's email	vene@otavamedia.fi
Vastaava päätoimittaja	Reijo Ruokanen

Circulation or copies

Issues per year	12

Readership

Readership	58 000
Total reach	64 000
How many times read	2.1
Minutes of reading	56 min
Sources	KMT 2023

Online audience

Magazine's website	http://www.venelehti.fi

Average weekly reach Source: FIAM

January 2022

10 300

88.23 %

December 2021

5 472

42.69 %

November 2021

3 835

-58.87 %

October 2021

9 323

-3.19 %

September 2021

9 630

-18.01 %

August 2021

11 746

-48.63 %

July 2021

22 864

76.45 %

June 2021

12 958

68.59 %

May 2021

7 686

Average weekly pageviews Source: FIAM

January 2022

29 892

46.15 %

December 2021

20 453

-25.68 %

November 2021

27 522

-21.07 %

October 2021

34 867

-40.31 %

September 2021

58 417

-33.99 %

August 2021

88 496

47.79 %

July 2021

59 879

47.42 %

June 2021

40 617

855.69 %

May 2021

4 250

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	04.01.2023	05.12.2022	13.12.2022		Thema: Uusi Vene. Vene on käynyt läpi perusteellisen uudistuksen ja lopputulos on tässä. Lisäksi venevarusteiden suurkatsaus ja myrkyttömien ”myrkkymaalien” vertailu.
2	08.02.2023	11.01.2023	18.01.2023		Thema: Messunumero. Helmikuun venemessut avaavat veneilykauden ja Veneen messunumero käy läpi messutarjontaa. Mukana myös avomeripurjehtijan asut sekä veneiden ja varusteiden suuri ostajan opas.
3	01.03.2023	01.02.2023	08.02.2023		Thema: Vertailu: viisimetriset käyttöveneet eri materiaaleista. Tuoreimmat vinkit veneen kevätkunnostukseen ja huoltoon.
4	05.04.2023	08.02.2023	15.02.2023		Thema: Uuden purjehtijan tietopankki. Vene katsastaa ja testaa alan elektroniikkauutuudet, kuten sähköiset merikartat.
5	03.05.2023	04.04.2023	11.04.2023		Thema: Käytettyjen veneiden erikoisnumero.
6	31.05.2023	02.05.2023	09.05.2023		Thema: Kotimaan venematkailukausi vauhtiin, Vene esittelee suuren joukon käymisen arvoisia satamia.
7	05.07.2023	06.06.2023	13.06.2023		Thema: Ajankohtainen venevertailu.
8	09.08.2023	12.07.2023	19.07.2023		Thema: Uivan venenäyttelyn ennakkoesittely, katsaus mielenkiintoisiin uutuuksiin.
9	06.09.2023	09.08.2023	16.08.2023		Thema: Syyshuoltonumerossa kerromme, mitä veneen omistajan ei ainakaan pidä jättää veneen noston jälkeen tekemättä.
10	04.10.2023	06.09.2023	13.09.2023		Thema: Ajankohtainen varustevertailu yhteistyössä Kipparin kanssa. Ensi vuoden ehdokkaat Euroopan purjeveneiksi julki.
11	01.11.2023	04.10.2023	11.10.2023		Thema: Esittelemme unelmien veneitä.
12	07.12.2023	08.11.2023	15.11.2023		Thema: Kotimaan veneilykauden jälkeen tutustumme veneilykohteisiin ulkomailla.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 275 mm

4-colour price 5330 €

Erikoishinnat: 6 650 € numerossa 2

1/1

Position: Not specified

Size including margin: 210 x 275 mm

4-colour price 2960 €

Erikoishinnat: 3 700 € numerossa 2

1/1

Position: 2. Cover

Size including margin: 210 x 275 mm

4-colour price 3250 €

Erikoishinnat: 4 070 € numerossa 2

1/1

Position: 3. Cover

Size including margin: 210 x 275 mm

4-colour price 3250 €

Erikoishinnat: 3. kansi ei ole myynnissä numerossa 2.

Takakansi

Position: Back cover

Size including margin: 210 x 250 mm

4-colour price 3250 €

Erikoishinnat: Takakansi ei ole myynnissä numerossa 2

1/2

Position: Not specified

Size including margin: 102 x 275 mm

4-colour price 2010 €

Erikoishinnat: 2 520 € numerossa 2

1/2

Position: Not specified

Size including margin: 210 x 135 mm

4-colour price 2010 €

Erikoishinnat: 2 520 € numerossa 2

1/4

Position: Not specified

Size including margin: 49 x 275 mm

4-colour price 1480 €

Erikoishinnat: 1 850 € numerossa 2

1/4

Position: Not specified

Size including margin: 210 x 66 mm

4-colour price 1480 €

Erikoishinnat: 1 850 € numerossa 2

1/4

Position: Not specified

Size including margin: 102 x 135 mm

4-colour price 1480 €

Erikoishinnat: 1 850 € numerossa 2

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	210 x 275 mm
Printing area mm	210 x 275 mm
Bleed mm	5 mm
Column width	42 mm
Printing process	Offset
Binding	Adhesive binding

Printing house

Printer	PunaMusta Oy , Joensuu

Technical info / material

Ad material delivery	Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data	yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 58 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Vene Readers %	Vene Amount of readers
Readership (KMT 2023)	58 000
Total reach	64 000
Sex	Women	51	14	8 120
Sex	Men	49	86	49 880

Native language	Finnish	95	87	50 460
Native language	Swedish	5	13	7 540

Age	15-24 y	13	3	1 740
	25-34 y	14	7	4 060
	35-44 y	14	8	4 640
	45-54 y	14	15	8 700
	55-64 y	16	21	12 180
	65+ y	29	45	26 100

Gender + age	Female 15-29 years	10	1	580
	Female 30-49 years	14	4	2 320
	Female 50+ years	28	10	5 800
	Male 15-29 years	10	6	3 480
	Male 30-49 years	14	15	8 700
	Male 50+ years	24	65	37 700

Household position	Lives at home with parents	7	3	1 740
	Lives alone	28	19	11 020
	Lives with spouse	37	50	29 000
	Lives with spouse and children	24	23	13 340
	Single parent	2	2	1 160
	Other	3	3	1 740

Grandchildren under 18 years of age	Yes	21	31	17 980
	No	38	51	29 580
	No answer (under 45 year olds)	41	19	11 020

Profession	Top Management	4	5	2 900
	white-collar worker, higher-level	16	15	8 700
	White-collar worker	12	6	3 480
	Worker	10	9	5 220
	Farmer	1	1	580
	Other entrepreneur	3	4	2 320
	Pensioner	31	48	27 840
	Student, pupil	11	3	1 740
	Homewife, home dad	0	0	0
	Unemployed	2	2	1 160
	Other	6	6	3 480
	No answer	3	1	580

Education	Elementary school	5	3	1 740
	Secondary school	7	7	4 060
	Vocational	28	28	16 240
	High school	14	9	5 220
	University of Applied Sciences	19	21	12 180
	University	27	31	17 980
	Something else	2	2	1 160

Size of the household	1 pers	28	19	11 020
	2 pers	38	53	30 740
	3 pers	14	13	7 540
	4 pers	12	9	5 220
	5+ pers	7	5	2 900

Household income (gross)	Below 20 000 € /y	11	3	1 740
	20 000 - 35 000 € /y	19	12	6 960
	35 001 - 50 000 € /y	20	21	12 180
	50 001 - 85 000 € /y	22	33	19 140
	85 001 - 100 000 € /y	7	10	5 800
	Over 100 000 € /y	9	14	8 120
	Don't want to tell	5	5	2 900
	Can't say / No answer	7	2	1 160

Decision-maker in grocery purchases	Yes	93	93	53 940
	Don't know	7	7	4 060
	Can not say	1	0	0

Housing	Apartment	32	28	16 240
	Row house or semi-detached house	15	17	9 860
	Detached house	47	47	27 260
	Farm	4	7	4 060
	Something else	1	0	0
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	85	49 300
	Rented residence	20	12	6 960
	Right of residence apartment	2	2	1 160
	Something else	1	0	0
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	49	28 420
	No	59	51	29 580
	Can not say	1	1	580

Using AdBlocker or similar application	Yes	19	14	8 120
	No	76	81	46 980
	Can not say	5	5	2 900

Number of cars in household	One car	45	46	26 680
	Two cars	32	37	21 460
	Three or more cars	10	10	5 800
	No car	14	7	4 060

PUUTTUU	PUUTTUU	22	32	18 560
	PUUTTUU	67	62	35 960
	PUUTTUU	4	4	2 320
	PUUTTUU	8	10	5 800
	PUUTTUU	2	2	1 160
	PUUTTUU	8	2	1 160
	PUUTTUU	5	6	3 480

Advertising ban at the door / mailbox	Yes	24	14	8 120
	No	76	86	49 880
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	47	27 260
	Temporarily absent (= time off from work, care or study, maternity leave)	1	0	0
	Retired	31	48	27 840
	Unemployed / laid off	2	2	1 160
	Schoolboy or student	11	3	1 740
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	0	0
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	25	14 500
	No	25	19	11 020
	Can't say / No answer	50	56	32 480

Health services used in the household	Public health services	85	85	49 300
	Employer - funded health care services	49	45	26 100
	Private, self-funded healthcare services	39	45	26 100
	Private health insurance services	22	20	11 600
	No health care	1	0	0
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	24	13 920
	Turku or Tampere	8	8	4 640
	Oulu	4	2	1 160
	70 000 - 150 000 inhabitants town	13	8	4 640
	Urban municipality	27	29	16 820
	Conurbation	16	16	9 280
	Countryside	13	13	7 540

Pets in household	Cat	17	14	8 120
	Dog	26	22	12 760
	Some other pet	5	5	2 900
	No pets	59	65	37 700

Family with kids	Yes	32	24	13 920
Family with kids	No	68	76	44 080

Use of glasses or contact lenses	Yes	67	75	43 500
Use of glasses or contact lenses	No	33	25	14 500
How often different content is read
The frequency of reading: Print magazines	Daily	15	23	13 340
	5-6 days a week	4	7	4 060
	1-4 days a week	26	39	22 620
	Monthly	24	21	12 180
	Rarely	23	9	5 220
	Never	7	1	580
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	24	13 920
	5-6 days a week	5	3	1 740
	1-4 days a week	19	18	10 440
	Monthly	15	18	10 440
	Rarely	24	23	13 340
	Never	14	15	8 700
	Can not say	1	0	0

The frequency of reading: Print newspapers or afternoon papers	Daily	30	48	27 840
	5-6 days a week	4	9	5 220
	1-4 days a week	23	21	12 180
	Monthly	13	7	4 060
	Rarely	21	11	6 380
	Never	7	4	2 320
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	61	35 380
	5-6 days a week	9	8	4 640
	1-4 days a week	16	12	6 960
	Monthly	6	5	2 900
	Rarely	9	10	5 800
	Never	6	3	1 740
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	8	4 640
	5-6 days a week	4	6	3 480
	1-4 days a week	44	48	27 840
	Monthly	17	12	6 960
	Rarely	20	18	10 440
	Never	9	7	4 060
	Can not say	1	1	580

The frequency of watching: Free online TV services	Daily	15	19	11 020
	5-6 days a week	9	9	5 220
	1-4 days a week	30	31	17 980
	Monthly	23	25	14 500
	Rarely	15	11	6 380
	Never	7	5	2 900
	Can not say	1	0	0

The frequency of watching: Pay TV and streaming services	Daily	16	16	9 280
	5-6 days a week	10	9	5 220
	1-4 days a week	22	22	12 760
	Monthly	10	6	3 480
	Rarely	11	12	6 960
	Never	31	34	19 720
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	61	35 380
	5-6 days a week	9	9	5 220
	1-4 days a week	19	16	9 280
	Monthly	11	6	3 480
	Rarely	12	6	3 480
	Never	3	1	580
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	48	27 840
	5-6 days a week	12	15	8 700
	1-4 days a week	22	20	11 600
	Monthly	11	7	4 060
	Rarely	12	7	4 060
	Never	7	3	1 740
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	32	18 560
	5-6 days a week	7	10	5 800
	1-4 days a week	16	15	8 700
	Monthly	13	11	6 380
	Rarely	26	20	11 600
	Never	16	10	5 800
	Can not say	1	1	580

The frequency of listening: Programs of commercial radio channels	Daily	16	19	11 020
	5-6 days a week	10	9	5 220
	1-4 days a week	21	22	12 760
	Monthly	14	14	8 120
	Rarely	21	21	12 180
	Never	16	13	7 540
	Can not say	1	1	580

The frequency of listening: Podcasts	Daily	4	3	1 740
	5-6 days a week	3	2	1 160
	1-4 days a week	9	9	5 220
	Monthly	13	12	6 960
	Rarely	28	25	14 500
	Never	41	48	27 840
	Can not say	2	2	1 160

User frequency and following: Social media	Daily	57	44	25 520
	5-6 days a week	7	9	5 220
	1-4 days a week	8	11	6 380
	Monthly	3	4	2 320
	Rarely	6	10	5 800
	Never	19	22	12 760
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	5	2 900
	5-6 days a week	5	4	2 320
	1-4 days a week	11	9	5 220
	Monthly	8	6	3 480
	Rarely	22	21	12 180
	Never	40	53	30 740
	Can not say	1	1	580

User frequency: Instant messaging	Daily	68	54	31 320
	5-6 days a week	9	12	6 960
	1-4 days a week	10	15	8 700
	Monthly	3	6	3 480
	Rarely	3	4	2 320
	Never	8	9	5 220
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	74	42 920
	No	41	26	15 080
	Can not say	1	0	0

I tend to buy tabloids	Yes	8	12	6 960
	No	90	86	49 880
	Can not say	2	1	580

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	59	34 220
	No	52	40	23 200
	Can not say	2	1	580

I tend to buy single copy magazines	Yes	17	15	8 700
	No	81	83	48 140
	Can not say	2	2	1 160

PUUTTUU	PUUTTUU	13	10	5 800
	PUUTTUU	5	2	1 160
	PUUTTUU	7	5	2 900
	PUUTTUU	15	19	11 020
	PUUTTUU	8	10	5 800
	PUUTTUU	7	7	4 060
	PUUTTUU	10	11	6 380
	PUUTTUU	6	2	1 160
	PUUTTUU	9	8	4 640
	PUUTTUU	9	8	4 640
	PUUTTUU	4	3	1 740
	PUUTTUU	5	2	1 160
	PUUTTUU	13	12	6 960
	PUUTTUU	8	4	2 320
	PUUTTUU	13	14	8 120
	PUUTTUU	7	2	1 160
	PUUTTUU	8	9	5 220
	PUUTTUU	3	4	2 320
	PUUTTUU	56	59	34 220
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	51	29 580
	PUUTTUU	40	45	26 100
	PUUTTUU	2	3	1 740

PUUTTUU	PUUTTUU	87	89	51 620
	PUUTTUU	11	11	6 380
	PUUTTUU	1	1	580

PUUTTUU	PUUTTUU	73	75	43 500
	PUUTTUU	25	25	14 500
	PUUTTUU	2	1	580

PUUTTUU	PUUTTUU	81	86	49 880
	PUUTTUU	18	14	8 120
	PUUTTUU	2	1	580

PUUTTUU	PUUTTUU	57	49	28 420
	PUUTTUU	41	48	27 840
	PUUTTUU	1	2	1 160

PUUTTUU	PUUTTUU	30	35	20 300
	PUUTTUU	63	58	33 640
	PUUTTUU	7	8	4 640

PUUTTUU	PUUTTUU	84	88	51 040
	PUUTTUU	15	11	6 380
	PUUTTUU	1	1	580

PUUTTUU	PUUTTUU	41	46	26 680
	PUUTTUU	57	53	30 740
	PUUTTUU	2	2	1 160

PUUTTUU	PUUTTUU	86	86	49 880
	PUUTTUU	14	13	7 540
	PUUTTUU	1	1	580

PUUTTUU	PUUTTUU	30	27	15 660
	PUUTTUU	65	69	40 020
	PUUTTUU	5	4	2 320

PUUTTUU	PUUTTUU	39	44	25 520
	PUUTTUU	60	55	31 900
	PUUTTUU	1	1	580

PUUTTUU	PUUTTUU	67	67	38 860
	PUUTTUU	30	31	17 980
	PUUTTUU	3	3	1 740

PUUTTUU	PUUTTUU	67	63	36 540
	PUUTTUU	31	35	20 300
	PUUTTUU	3	1	580

PUUTTUU	PUUTTUU	67	74	42 920
	PUUTTUU	30	24	13 920
	PUUTTUU	2	3	1 740

Vene magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Vene Readers %	Vene Amount of readers
Attitude towards advertising: Newspapers	Positive	77	81	46 980
	Can not say	4	2	1 160
	Negative	18	17	9 860

Attitude towards advertising: Magazines	Positive	77	77	44 660
	Can not say	5	4	2 320
	Negative	19	20	11 600

Attitude towards advertising: Free and local newspapers	Positive	82	82	47 560
	Can not say	5	7	4 060
	Negative	13	11	6 380

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	51	29 580
	Can not say	8	9	5 220
	Negative	37	41	23 780

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	36	20 880
	Can not say	12	16	9 280
	Negative	47	49	28 420

Attitude towards advertising: Blogs	Positive	30	25	14 500
	Can not say	27	31	17 980
	Negative	41	45	26 100

Attitude towards advertising: Newsletters to email	Positive	19	18	10 440
	Can not say	2	2	1 160
	Negative	79	81	46 980

Attitude towards advertising: Other websites	Positive	43	40	23 200
	Can not say	10	10	5 800
	Negative	46	50	29 000

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	55	31 900
	Can not say	3	2	1 160
	Negative	40	43	24 940

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	40	23 200
	Can not say	6	5	2 900
	Negative	53	54	31 320

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	73	42 340
	Can not say	4	2	1 160
	Negative	28	24	13 920

Attitude towards advertising: Out-of-home advertising	Positive	66	64	37 120
	Can not say	6	4	2 320
	Negative	29	33	19 140

Vene magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Vene Readers %	Vene Amount of readers
I relax and get inspired by magazines	Agree	77	82	47 560
	Disagree	15	10	5 800
	Can not say	7	7	4 060

I experience pampering moments with magazines	Agree	50	52	30 160
	Disagree	39	40	23 200
	Can not say	10	8	4 640

A professional magazine keeps me up to date on professional matters	Agree	70	78	45 240
	Disagree	17	14	8 120
	Can not say	12	9	5 220

The industry specialty magazine provides information on my hobbies and interests	Agree	81	87	50 460
	Disagree	10	7	4 060
	Can not say	9	6	3 480

Finnish magazines offer reliable comparisons and tests	Agree	68	81	46 980
	Disagree	18	11	6 380
	Can not say	14	7	4 060

Finnish magazines offer reliable product recommendations	Agree	64	73	42 340
	Disagree	21	17	9 860
	Can not say	15	9	5 220

Finnish magazines are of high quality	Agree	81	86	49 880
	Disagree	12	10	5 800
	Can not say	7	5	2 900

I follow important magazines on social media	Agree	32	29	16 820
	Disagree	60	64	37 120
	Can not say	8	7	4 060

I read important magazines from cover to cover	Agree	52	58	33 640
	Disagree	43	38	22 040
	Can not say	5	4	2 320

Ads are part of the content of the magazine	Agree	64	68	39 440
	Disagree	31	28	16 240
	Can not say	5	3	1 740

Ads in magazines make new things familiar	Agree	67	67	38 860
	Disagree	28	30	17 400
	Can not say	6	4	2 320

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	58	33 640
	Disagree	42	39	22 620
	Can not say	6	3	1 740

I have purchased products based on the ad in magazine	Agree	46	51	29 580
	Disagree	49	45	26 100
	Can not say	6	4	2 320

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	54	31 320
	Disagree	35	43	24 940
	Can not say	4	3	1 740

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	30	17 400
	Disagree	55	65	37 700
	Can not say	6	5	2 900

I rely on product recommendations from bloggers and tubers	Agree	21	13	7 540
	Disagree	66	74	42 920
	Can not say	14	14	8 120

Vene magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Vene Readers %	Vene Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	26	15 080
	Newspapers	14	18	10 440
	Magazine websites	7	10	5 800
	Newspaper websites	7	8	4 640
	Blogs	2	1	580
	Social media	12	10	5 800
	Other websites	42	48	27 840
	Television	10	10	5 800
	Radio	1	1	580
	Direct mail	10	12	6 960
	None of the above	40	29	16 820

Information sources, consumer electronics and information technology	Print magazines	15	24	13 920
	Newspapers	19	29	16 820
	Magazine websites	10	13	7 540
	Newspaper websites	9	10	5 800
	Blogs	5	3	1 740
	Social media	23	15	8 700
	Other websites	50	49	28 420
	Television	17	17	9 860
	Radio	3	2	1 160
	Direct mail	36	39	22 620
	None of the above	16	16	9 280

Information sources, beauty care and cosmetics	Print magazines	18	13	7 540
	Newspapers	8	9	5 220
	Magazine websites	9	6	3 480
	Newspaper websites	5	6	3 480
	Blogs	8	3	1 740
	Social media	25	10	5 800
	Other websites	16	11	6 380
	Television	12	14	8 120
	Radio	2	2	1 160
	Direct mail	16	16	9 280
	None of the above	47	61	35 380

Information sources, travel	Print magazines	17	20	11 600
	Newspapers	15	17	9 860
	Magazine websites	10	13	7 540
	Newspaper websites	9	9	5 220
	Blogs	10	6	3 480
	Social media	31	21	12 180
	Other websites	48	46	26 680
	Television	16	17	9 860
	Radio	3	2	1 160
	Direct mail	10	11	6 380
	None of the above	29	27	15 660

Information sources, style and fashion	Print magazines	24	22	12 760
	Newspapers	14	16	9 280
	Magazine websites	12	10	5 800
	Newspaper websites	7	8	4 640
	Blogs	9	4	2 320
	Social media	32	18	10 440
	Other websites	34	29	16 820
	Television	17	14	8 120
	Radio	1	1	580
	Direct mail	25	24	13 920
	None of the above	30	41	23 780

Information sources, building and renovating	Print magazines	20	26	15 080
	Newspapers	16	22	12 760
	Magazine websites	9	11	6 380
	Newspaper websites	7	7	4 060
	Blogs	6	3	1 740
	Social media	20	14	8 120
	Other websites	33	35	20 300
	Television	18	18	10 440
	Radio	2	1	580
	Direct mail	28	30	17 400
	None of the above	32	27	15 660

Information sources, food, cooking and baking	Print magazines	37	41	23 780
	Newspapers	28	38	22 040
	Magazine websites	20	16	9 280
	Newspaper websites	17	22	12 760
	Blogs	14	7	4 060
	Social media	38	27	15 660
	Other websites	34	30	17 400
	Television	28	32	18 560
	Radio	6	5	2 900
	Direct mail	26	26	15 080
	None of the above	13	14	8 120

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	12	6 960
	Newspapers	12	16	9 280
	Magazine websites	3	3	1 740
	Newspaper websites	5	6	3 480
	Blogs	1	1	580
	Social media	10	6	3 480
	Other websites	24	29	16 820
	Television	11	12	6 960
	Radio	2	1	580
	Direct mail	17	18	10 440
	None of the above	52	44	25 520

Information sources, decorating and furniture purchases	Print magazines	24	28	16 240
	Newspapers	16	24	13 920
	Magazine websites	11	12	6 960
	Newspaper websites	7	8	4 640
	Blogs	8	4	2 320
	Social media	26	16	9 280
	Other websites	31	29	16 820
	Television	18	21	12 180
	Radio	1	2	1 160
	Direct mail	30	30	17 400
	None of the above	27	29	16 820

Information sources, saving and investing	Print magazines	9	10	5 800
	Newspapers	10	11	6 380
	Magazine websites	6	7	4 060
	Newspaper websites	9	11	6 380
	Blogs	6	4	2 320
	Social media	16	12	6 960
	Other websites	30	30	17 400
	Television	6	5	2 900
	Radio	3	2	1 160
	Direct mail	3	2	1 160
	None of the above	49	50	29 000

Information sources, health and wellbeing products / services	Print magazines	14	14	8 120
	Newspapers	15	17	9 860
	Magazine websites	7	8	4 640
	Newspaper websites	6	6	3 480
	Blogs	5	3	1 740
	Social media	21	13	7 540
	Other websites	37	37	21 460
	Television	12	13	7 540
	Radio	2	1	580
	Direct mail	17	17	9 860
	None of the above	38	41	23 780

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	16	9 280
	Newspapers	19	22	12 760
	Magazine websites	7	6	3 480
	Newspaper websites	8	7	4 060
	Blogs	5	2	1 160
	Social media	22	15	8 700
	Other websites	41	35	20 300
	Television	13	14	8 120
	Radio	1	1	580
	Direct mail	31	31	17 980
	None of the above	29	33	19 140

Vene magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Vene Readers %	Vene Amount of readers
PUUTTUU	Cars, motor vehicles	26	48	27 840
	Well-being and health	53	52	30 160
	Charity work	14	13	7 540
	Self development	32	23	13 340
	PUUTTUU	15	6	3 480
	PUUTTUU	17	45	26 100
	PUUTTUU	16	3	1 740
	PUUTTUU	27	25	14 500
	PUUTTUU	55	56	32 480
	PUUTTUU	34	35	20 300
	PUUTTUU	32	28	16 240
	PUUTTUU	26	16	9 280
	PUUTTUU	53	58	33 640
	PUUTTUU	10	20	11 600
	PUUTTUU	22	9	5 220
	PUUTTUU	35	27	15 660
	PUUTTUU	30	43	24 940
	PUUTTUU	56	56	32 480
	PUUTTUU	16	6	3 480
	PUUTTUU	40	49	28 420
	PUUTTUU	33	27	15 660
	PUUTTUU	39	59	34 220
	PUUTTUU	40	38	22 040
	PUUTTUU	40	27	15 660
	PUUTTUU	23	31	17 980
	PUUTTUU	31	22	12 760
	PUUTTUU	36	41	23 780
	PUUTTUU	36	45	26 100
	PUUTTUU	46	50	29 000
	PUUTTUU	11	76	44 080
	PUUTTUU	23	21	12 180
	PUUTTUU	33	36	20 880
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	36	20 880
	Repair and construction products	40	50	29 000
	Domestic appliances	39	49	28 420
	Electronics or IT products	50	59	34 220
	Cars	18	21	12 180
	Clothing and footwear	82	80	46 400
	Eyeglasses, contact lenses or sunglasses	35	36	20 880
	Sports clothing, footwear or equipment	60	60	34 800
	Saving or investing products or services	26	28	16 240
	Cosmetics and beauty products	45	27	15 660
	Mobile phones	31	34	19 720
	Travels	37	42	24 360
	Products and services for health and well-being	58	53	30 740
	None of the above	2	2	1 160

Intentions to purchase within 12 months	Furniture and furnishings	29	22	12 760
	Repair and construction products	36	45	26 100
	Domestic appliances	20	21	12 180
	Electronics or IT products	28	33	19 140
	Cars	14	19	11 020
	Clothing and footwear	65	62	35 960
	Eyeglasses, contact lenses or sunglasses	27	29	16 820
	Sports clothing, footwear or equipment	43	42	24 360
	Saving or investing products or services	22	25	14 500
	Cosmetics and beauty products	36	19	11 020
	Mobile phones	16	16	9 280
	Travels	41	44	25 520
	Products and services for health and well-being	46	36	20 880
	None of the above	7	6	3 480

Planned acquisitions in the househould over the next 2 years	Building a house	3	1	580
	Buying an apartment	11	10	5 800
	Home renovation	29	29	16 820
	Buying a car	25	30	17 400
	Buying a boat	3	4	2 320
	None of these	50	45	26 100

Will consider switching over the next 12 months	Bank	7	6	3 480
	Insurance company	10	11	6 380
	electric company	18	23	13 340
	Internet Connection	8	8	4 640
	Phone-subscription	12	18	10 440
	None of the above	47	43	24 940
	Can not say	19	18	10 440

Use of extra money	Magazines, books, movies	17	15	8 700
	Eating, drinking, partying in a restaurant	32	27	15 660
	Exercises and sports equipment	26	26	15 080
	Cultural events (eg. concerts, theater, festivals)	33	28	16 240
	Renovation, interior design	25	28	16 240
	Health services and personal well-being	21	18	10 440
	Travel	40	42	24 360
	Consumer electronics and IT equipment, mobile phones	16	17	9 860
	Clothes, shoes and bags	23	16	9 280
	Home services (cleaning and other housekeeping services)	6	6	3 480
	Car, boat, motorcycle	13	22	12 760
	Cosmetics and beauty care	10	4	2 320
	Saving, investing	46	51	29 580
	Other	8	7	4 060
	There is no extra money left after mandatory expenses	8	5	2 900
	Can not say	3	4	2 320
Planning on buying/doing in the next 12 months

Vene magazine's reader profile / Source NRS 2023

Vene

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Readers: 58 000 / KMT 2023 Download magazine graphs (PDF)

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