Extended search By alphabet By topic

Vene

Number one magazine for yachting

Magazine's website: http://venelehti.fi/ Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Joonas Lappalainen
0503461574
ext-joonas.lappalainen@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Firdonkatu 2 T 151
00520 Helsinki
Phone 09 15 661
Magazine's email vene@otavamedia.fi
Vastaava päätoimittaja Reijo Ruokanen

Circulation or copies

Issues per year 12

Readership

Readership 76 000
Total reach 88 000
How many times read 2.2
Minutes of reading 52 min
Sources NRS 2021

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 07.01.2021 07.12.2020 10.12.2020 Thema: Varusteet. Tutkimus sovittaessa.
2 03.02.2021 08.01.2021 13.01.2021 Thema: Veneiden ja varusteiden Ostajan opas. Tutkimus sovittaessa.
3 03.03.2021 04.02.2021 09.02.2021 Thema: Pelastusliivien vertailu. Tutkimus sovittaessa.
4 31.03.2021 05.03.2021 10.03.2021 Thema: Venejääkaapit. Tutkimus sovittaessa.
5 05.05.2021 09.04.2021 14.04.2021 Thema: Aloittelevan veneilijän opas. Tutkimus sovittaessa.
6 02.06.2021 06.05.2021 11.05.2021 Thema: Satamat – minne voi mennä? Tutkimus sovittaessa.
7 07.07.2021 10.06.2021 15.06.2021 Thema: Ajankohtainen venevertailu. Tutkimus sovittaessa.
8 11.08.2021 16.07.2021 21.07.2021 Thema: Uiva 2021 ennakkojutut. Tutkimus sovittaessa.
9 01.09.2021 06.08.2021 11.08.2021 Thema: Syyshuoltonumero. Tutkimus sovittaessa.
10 06.10.2021 10.09.2021 15.09.2021 Thema: Paras pukki paatin peitteeksi. Tutkimus sovittaessa.
11 03.11.2021 08.10.2021 13.10.2021 Thema: Unelmien veneet. Tutkimus sovittaessa.
12 01.12.2021 05.11.2021 10.11.2021 Thema: Venematkailun erikoisnumero. Ulkomaan venekohteet. Tutkimus sovittaessa.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 275 mm

4-colour price 4970 €

Erikoishinnat: 6 210 € numerossa 2

1/1

Position: Not specified

Size including margin: 210 x 275 mm

4-colour price 2760 €

Erikoishinnat: 3 450 € numerossa 2

1/1

Position: 2. Cover

Size including margin: 210 x 275 mm

4-colour price 3040 €

Erikoishinnat: 3 800 € numerossa 2

1/1

Position: 3. Cover

Size including margin: 210 x 275 mm

4-colour price 3040 €

Erikoishinnat: 3. kansi ei ole myynnissä numerossa 2.

Takakansi

Position: Back cover

Size including margin: 210 x 250 mm

4-colour price 3040 €

Erikoishinnat: Takakansi ei ole myynnissä numerossa 2

1/2

Position: Not specified

Size including margin: 102 x 275 mm

4-colour price 1880 €

Erikoishinnat: 2 350 € numerossa 2

1/2

Position: Not specified

Size including margin: 210 x 135 mm

4-colour price 1880 €

Erikoishinnat: 2 350 € numerossa 2

1/4

Position: Not specified

Size including margin: 49 x 275 mm

4-colour price 1380 €

Erikoishinnat: 1 730 € numerossa 2

1/4

Position: Not specified

Size including margin: 210 x 66 mm

4-colour price 1380 €

Erikoishinnat: 1 730 € numerossa 2

1/4

Position: Not specified

Size including margin: 102 x 135 mm

4-colour price 1380 €

Erikoishinnat: 1 730 € numerossa 2

Info about inserts

Technical data

Size mm 210 x 275 mm
Printing area mm 210 x 275 mm
Bleed mm 5 mm
Column width 42 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer PunaMusta Oy , Joensuu

 

Technical info / material

Ad material delivery Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 76 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Vene
Readers %
Vene
Amount of readers
SexWomen512015 200
Men498060 800
Age15-24 y1343 040
25-34 y1453 800
35-44 y14118 360
45-54 y142015 200
55-64 y162317 480
65+ y293627 360
Gender + ageFemale 15-29 years101760
Female 30-49 years1453 800
Female 50+ years281410 640
Male 15-29 years1064 560
Male 30-49 years141813 680
Male 50+ years245642 560
Household positionLives at home with parents732 280
Lives alone271914 440
Lives with spouse374735 720
Lives with spouse and children232720 520
Single parent221 520
Other321 520
ProfessionTop Management453 800
white-collar worker, higher-level151511 400
White-collar worker13107 600
Worker10107 600
Farmer11760
Other entrepreneur353 800
Pensioner314030 400
Student, pupil1243 040
Homewife, home dad100
Unemployed332 280
Other443 040
No answer332 280
EducationElementary school664 560
Secondary school764 560
Vocational293325 080
High school1396 840
University of Applied Sciences181511 400
University252821 280
Something else243 040
Size of the household1 pers281813 680
2 pers395038 000
3 pers14129 120
4 pers121410 640
5+ pers764 560
Household income (gross)Below 20 000 € /y1375 320
20 000 - 35 000 € /y211511 400
35 001 - 50 000 € /y202015 200
50 001 - 85 000 € /y212418 240
85 001 - 100 000 € /y696 840
Over 100 000 € /y6139 880
Don't want to tell675 320
Can't say / No answer743 040
Decision-maker in grocery purchasesYes949068 400
Don't know6107 600
Can not say100
HousingApartment342922 040
Row house or semi-detached house171813 680
Detached house445038 000
Farm432 280
Something else11760
Can not say000
Ownership of housingOwner-occupied residence748363 080
Rented residence22139 880
Right of residence apartment221 520
Something else11760
Can not say100
Cottage or holiday home in regular useYes414937 240
No584937 240
Can not say121 520
Number of cars in householdOne car464937 240
Two cars303425 840
Three or more cars1096 840
No car1486 080
Advertising ban at the door / mailboxYes242015 200
No768060 800
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer505138 760
Temporarily absent (= time off from work, care or study, maternity leave)121 520
Retired314030 400
Unemployed / laid off332 280
Schoolboy or student1243 040
Housewife or father100
In the military or performing civilian service000
Other11760
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232720 520
No252115 960
Can't say / No answer515239 520
Health services used in the householdPublic health services858463 840
Employer - funded health care services494937 240
Private, self-funded healthcare services384534 200
Private health insurance services212216 720
No health care100
Can not say11760
Type of municipality (7 class)Greater Helsinki192922 040
Turku or Tampere853 800
Oulu432 280
70 000 - 150 000 inhabitants town13118 360
Urban municipality272619 760
Conurbation161612 160
Countryside13107 600
Pets in householdCat171410 640
Dog262519 000
Some other pet543 040
No pets606347 880
Family with kidsYes313022 800
No697053 200
Use of glasses or contact lensesYes687859 280
No322216 720
How often different content is read
The frequency of reading: Print magazinesDaily152619 760
5-6 days a week453 800
1-4 days a week284332 680
Monthly251712 920
Rarely2175 320
Never521 520
Can not say000
The frequency of reading: Magazine content in digital formatDaily202922 040
5-6 days a week564 560
1-4 days a week192115 960
Monthly16129 120
Rarely252619 760
Never1353 800
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily344937 240
5-6 days a week564 560
1-4 days a week232216 720
Monthly14139 880
Rarely1986 080
Never521 520
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily536750 920
5-6 days a week1086 080
1-4 days a week17129 120
Monthly632 280
Rarely964 560
Never553 800
Can not say000
The frequency of reading: Free and free delivery newspapersDaily653 800
5-6 days a week586 080
1-4 days a week424735 720
Monthly181511 400
Rarely201712 920
Never875 320
Can not say11760
The frequency of watching: Free online TV servicesDaily171612 160
5-6 days a week1086 080
1-4 days a week313627 360
Monthly202216 720
Rarely151511 400
Never632 280
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily15139 880
5-6 days a week1096 840
1-4 days a week191813 680
Monthly9129 120
Rarely11118 360
Never353526 600
Can not say11760
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily485844 080
5-6 days a week10118 360
1-4 days a week191612 160
Monthly1186 080
Rarely1064 560
Never31760
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily385038 000
5-6 days a week13139 880
1-4 days a week231712 920
Monthly975 320
Rarely1096 840
Never732 280
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily243123 560
5-6 days a week775 320
1-4 days a week172216 720
Monthly111511 400
Rarely261712 920
Never1486 080
Can not say100
The frequency of listening: Programs of commercial radio channelsDaily181914 440
5-6 days a week101410 640
1-4 days a week232720 520
Monthly1396 840
Rarely201511 400
Never16139 880
Can not say132 280
The frequency of listening: PodcastsDaily332 280
5-6 days a week21760
1-4 days a week953 800
Monthly121410 640
Rarely262619 760
Never444735 720
Can not say443 040
User frequency and following: Social mediaDaily564735 720
5-6 days a week664 560
1-4 days a week91612 160
Monthly343 040
Rarely564 560
Never191914 440
Can not say01760
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1175 320
5-6 days a week543 040
1-4 days a week1186 080
Monthly886 080
Rarely242619 760
Never404735 720
Can not say100
User frequency: Instant messaging Daily645239 520
5-6 days a week10129 120
1-4 days a week101511 400
Monthly453 800
Rarely364 560
Never996 840
Can not say11760
A paid Finnish newspaper is subscribed to my household (print or digital)Yes597254 720
No402720 520
Can not say100
I tend to buy tabloidsYes91410 640
No898564 600
Can not say11760
A paid Finnish magazine is subscribed to my household (print or digital)Yes506146 360
No493828 880
Can not say21760
I tend to buy single copy magazinesYes181712 920
No808262 320
Can not say21760

Vene magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.