Viherpiha
Kansikuva Viherpiha 2025

Viherpiha

The magazine Viherpiha has undergone a stunning reform. Every trendy issue is now glue bound. In this magazine, the best Finnish experts give advice on how to make your summer plants, shrubs, trees and house plants flourish. Skilled home gardeners show how they have realised their dream gardens. ViherPiha gives a refreshing boost even for those whose own garden is so far only a dream. People living in flats appreciate the stories about balcony gardens and potted plants.

Issues per year

11 issues per year

Magazine in Social Media

Timetables

Issue Issue Booking Date Material Date Themes and info
1 3.1.2025 5.12.2024 Summer flowers. Getting rid of weeds. Pet-friendly garden.
2 12.2.2025 21.1.2025 Wildflowers in pots and bouquets. Summer yard work.
3 12.3.2025 18.2.2025 Berry extra. New varieties and tips for cultivation.
4 9.4.2025 18.3.2025 Gardening year 2025. Trends, plants, supplies.
5 7.5.2025 10.4.2025 Houseplants and soil replacement. Pre-growing.
6 4.6.2025 12.5.2025 Spring plants. New tools. Growing beans.
7 3.7.2025 10.6.2025 Yard construction. Design your yard style with plants and materials.
8 20.8.2025 29.7.2025 Harvesting. Autumn plantings.
9 17.9.2025 26.8.2025 Bulb flowers. Autumn plants.
10 15.10.2025 23.9.2025 Indoor gardening. Winter plantings.
11 - 12 19.11.2025 28.10.2025 Christmas flowers and wreaths.
Issue Issue Booking Date Material Date Themes and info
1 2.1.2026 5.12.2025 Garden year 2026. Professionals’ favorite plants
2 11.2.2026 20.1.2026 Kitchen garden. Grow your own harvest! Houseplants
3 11.3.2026 17.2.2026 Spring plants. Apple trees: pruning, care, varieties
4 8.4.2026 12.3.2026 Yard renovation. From rocks to garden
5 6.5.2026 13.4.2026 Summer flowers. Garden furniture.
6 3.6.2026 11.5.2026 Stunning gardens. Summer pruning of perennials. Peonies
7 1.7.2026 8.6.2026 Cottage garden. Traditional plants
8 19.8.2026 28.7.2026 Autumn plantings in pots and the yard
9 16.9.2026 25.8.2026 Lovely autumn colors and stunning fall gardens. Small bulb flowers
10 14.10.2026 22.9.2026 Japanese garden. Houseplants
11 - 12 18.11.2026 27.10.2026 Christmas flowers and wreaths

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 410 x 280 mm 5 mm 13 167 €
2/1 landscape First spread 410 x 280 mm 5 mm 14 484 €
1/1 portrait Not specified 205 x 280 mm 5 mm 6 584 €
1/1 portrait 2. Cover 205 x 280 mm 5 mm 7 242 €
1/1 portrait 3. Cover 205 x 280 mm 5 mm 7 242 €
1/1 takakansi portrait Back cover 205 x 250 mm 5 mm 7 242 €
1/2 portrait Not specified 100 x 280 mm 5 mm 4 616 €
1/2 landscape Not specified 205 x 137 mm 5 mm 4 616 €
1/3 portrait Not specified 68 x 280 mm 5 mm 3 950 €
1/3 landscape Not specified 205 x 93 mm 5 mm 3 950 €
1/4 portrait Not specified 51 x 280 mm 5 mm 3 454 €
1/4 landscape Not specified 205 x 70 mm 5 mm 3 454 €
1/4 square Not specified 83 x 120 mm 5 mm 3 454 €
*) size without marginal Prices valid until 31.12.2025
Size

205 x 280 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

ICC profile

Technical information

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 410 x 280 mm 5 mm 13 167 €
2/1 landscape First spread 410 x 280 mm 5 mm 14 484 €
1/1 portrait Not specified 205 x 280 mm 5 mm 6 584 €
1/1 portrait 2. Cover 205 x 280 mm 5 mm 7 242 €
1/1 portrait 3. Cover 205 x 280 mm 5 mm 7 242 €
1/1 takakansi portrait Back cover 205 x 250 mm 5 mm 7 242 €
1/2 portrait Not specified 100 x 280 mm 5 mm 4 616 €
1/2 landscape Not specified 205 x 137 mm 5 mm 4 616 €
1/3 portrait Not specified 68 x 280 mm 5 mm 3 950 €
1/3 landscape Not specified 205 x 93 mm 5 mm 3 950 €
1/4 portrait Not specified 51 x 280 mm 5 mm 3 454 €
1/4 landscape Not specified 205 x 70 mm 5 mm 3 454 €
1/4 square Not specified 83 x 120 mm 5 mm 3 454 €
*) size without marginal Prices valid until 31.12.2026
Size

205 x 280 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

ICC profile

Technical information

"

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Placement Size Price (tax 0%) lisatietoa
Desktop Paraati + tapetti 980x400 px 42 € / CPM (Cost per thousand)
Desktop 980x400 px 34 € / CPM (Cost per thousand)
Desktop 980x400, 300x300 px 23 € / CPM (Cost per thousand)
Desktop 300x600 px 23 € / CPM (Cost per thousand)
Desktop 980x120 px 12 € / CPM (Cost per thousand)
Desktop 468x400 px 9 € / CPM (Cost per thousand)
Desktop 300x250 px 8 € / CPM (Cost per thousand)
Mobile 300x300 px 13 € / CPM (Cost per thousand)
Mobile 300x250 px 8 € / CPM (Cost per thousand)
Desktop Interstitiaali 1200x1600 px 50 € / CPM (Cost per thousand)
Desktop 600x500 px 12 € / CPM (Cost per thousand)
Desktop 2048x1152, 750x1334 px 23 € / CPM (Cost per thousand)
Desktop 140x350 px 10 € / CPM (Cost per thousand)
Desktop 160x600 px 10 € / CPM (Cost per thousand)
Desktop 200x900 px 11 € / CPM (Cost per thousand)
Desktop Cross-screen taktinen 980x120, 468x400, 300x250, 160x600 px 11 € / CPM (Cost per thousand)
Prices valid until 31.12.2025
Ad Description Size Price (tax 0%) lisatietoa
Desktop Paraati + tapetti 980x400 px 42 € / CPM (Cost per thousand)
Desktop 980x400 px 34 € / CPM (Cost per thousand)
Desktop 980x400, 300x300 px 23 € / CPM (Cost per thousand)
Desktop 300x600 px 23 € / CPM (Cost per thousand)
Desktop 980x120 px 12 € / CPM (Cost per thousand)
Desktop 468x400 px 9 € / CPM (Cost per thousand)
Desktop 300x250 px 8 € / CPM (Cost per thousand)
Mobile 300x300 px 13 € / CPM (Cost per thousand)
Mobile 300x250 px 8 € / CPM (Cost per thousand)
Desktop Interstitiaali 1200x1600 px 50 € / CPM (Cost per thousand)
Desktop 600x500 px 12 € / CPM (Cost per thousand)
Desktop 2048x1152, 750x1334 px 23 € / CPM (Cost per thousand)
Desktop 140x350 px 10 € / CPM (Cost per thousand)
Desktop 160x600 px 10 € / CPM (Cost per thousand)
Desktop 200x900 px 11 € / CPM (Cost per thousand)
Desktop Cross-screen taktinen 980x120, 468x400, 300x250, 160x600 px 11 € / CPM (Cost per thousand)
Prices valid until 31.12.2026

Readers

Readers
159 300
Total reach
How many times read
2,7
Minutes of reading
72 min
Source: NRS 2025
Gender
Source: NRS 2025
Audience in digital and print
Source: NRS 2025
Age
Source: NRS 2025
Municipality type
Source: NRS 2025
Education
Source: NRS 2025
Gross household income, daily purchases
Source: NRS 2025

NRS Facts

Print readers include only those who read the printed magazine.

Readers 159 300
Minutes of reading72 min
How many times read2,7
Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 81 129 000
Men 49 19 30 300
Native language Finnish 95 95 151 300
Swedish 5 5 8 000
Age 15-24 y 13 1 1 600
25-34 y 14 4 6 400
35-44 y 14 9 14 300
45-54 y 14 14 22 300
55-64 y 15 22 35 000
65+ y 30 50 79 600
Gender + age Female 15-29 years 9 2 3 200
Female 30-49 years 14 14 22 300
Female 50+ years 28 65 103 500
Male 15-29 years 10 1 1 600
Male 30-49 years 15 3 4 800
Male 50+ years 24 15 23 900
Household position Lives at home with parents 7 1 1 600
Lives alone 29 27 43 000
Lives with spouse 36 47 74 900
Lives with spouse and children 24 20 31 900
Single parent 2 3 4 800
Other 3 3 4 800
Grandchildren under 18 years of age Yes 20 31 49 400
No 39 55 87 600
No answer (under 45 year olds) 41 14 22 300
Education Elementary school 4 6 9 600
Secondary school 6 7 11 200
Vocational 27 29 46 200
High school 13 10 15 900
University of Applied Sciences 20 17 27 100
University 28 28 44 600
Something else 2 3 4 800
Decision-maker in grocery purchases Yes 93 97 154 500
No 6 3 4 800
Can not say 1 0 0
Use of glasses or contact lenses Yes 68 84 133 800
No 32 16 25 500
Size of the household 1 pers 28 26 41 400
2 pers 38 49 78 100
3 pers 14 12 19 100
4 pers 12 8 12 700
5+ pers 7 5 8 000
Household income (gross) Below 20 000 € /y 10 7 11 200
20 000 - 35 000 € /y 17 23 36 600
35 001 - 50 000 € /y 18 23 36 600
50 001 - 85 000 € /y 21 20 31 900
85 001 - 100 000 € /y 8 8 12 700
Over 100 000 € /y 10 9 14 300
Dont want to tell 5 6 9 600
Cant say / No answer 10 5 8 000
Family with kids Yes 32 24 38 200
No 68 76 121 100
Number of children in the household (5th grade) 1 child 13 11 17 500
2 children 13 8 12 700
3 children 5 3 4 800
4 children 1 1 1 600
5+ children 1 1 1 600
There are no children 67 76 121 100
Doesn't want to answer 0 0 0
Pets in household Cat 16 18 28 700
Dog 26 25 39 800
Some other pet 5 6 9 600
No pets 61 59 94 000
Health services used in the household Public health services 85 88 140 200
Employer - funded health care services 50 39 62 100
Private, self-funded healthcare services 39 47 74 900
Private health insurance services 26 22 35 000
No health care 1 1 1 600
Can not say 1 0 0
Housing Apartment 32 24 38 200
Row house or semi-detached house 17 16 25 500
Detached house 46 53 84 400
Farm 4 6 9 600
Something else 1 0 0
Can not say 0 0 0
Ownership of housing Owner-occupied residence 76 87 138 600
Rented residence 20 11 17 500
Right of residence apartment 2 1 1 600
Something else 1 1 1 600
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 44 70 100
No 58 55 87 600
Can not say 1 1 1 600
Number of cars in household One car 45 51 81 200
Two cars 30 31 49 400
Three or more cars 10 8 12 700
No car 14 10 15 900
Type of car, if buying now New 21 24 38 200
Used 70 67 106 700
Company car 5 2 3 200
Leasing (personal) 9 7 11 200
Shared car 3 2 3 200
Doesn't use a car 8 8 12 700
Can not say 5 6 9 600
Advertising ban at the door / mailbox Yes 27 17 27 100
No 72 83 132 200
Can not say 1 0 0
Using AdBlocker or similar application Yes 19 7 11 200
No 76 87 138 600
Can not say 5 6 9 600
Type of municipality (7 class) Greater Helsinki 19 11 17 500
Turku or Tampere 8 5 8 000
Oulu 4 2 3 200
70 000 - 150 000 inhabitants town 14 13 20 700
Urban municipality 25 29 46 200
Conurbation 16 22 35 000
Countryside 13 18 28 700
Source: NRS 2025
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 12 24 38 200
5-6 days a week 4 7 11 200
1-4 days a week 24 34 54 200
Monthly 25 25 39 800
Rarely 26 10 15 900
Never 8 0 0
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 23 22 35 000
5-6 days a week 5 6 9 600
1-4 days a week 20 21 33 500
Monthly 15 12 19 100
Rarely 23 23 36 600
Never 13 14 22 300
Can not say 1 1 1 600
The frequency of reading: Print newspapers or afternoon papers Daily 25 42 66 900
5-6 days a week 5 7 11 200
1-4 days a week 23 23 36 600
Monthly 15 10 15 900
Rarely 24 14 22 300
Never 8 3 4 800
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 54 86 000
5-6 days a week 9 8 12 700
1-4 days a week 17 14 22 300
Monthly 6 5 8 000
Rarely 8 10 15 900
Never 5 8 12 700
Can not say 0 1 1 600
The frequency of reading: Free and free delivery newspapers Daily 4 6 9 600
5-6 days a week 4 5 8 000
1-4 days a week 41 50 79 600
Monthly 18 16 25 500
Rarely 23 17 27 100
Never 9 5 8 000
Can not say 1 1 1 600
The frequency of watching: Free online TV services Daily 17 20 31 900
5-6 days a week 10 10 15 900
1-4 days a week 30 30 47 800
Monthly 21 18 28 700
Rarely 15 14 22 300
Never 6 8 12 700
Can not say 1 1 1 600
The frequency of watching: Pay TV and streaming services Daily 15 11 17 500
5-6 days a week 10 8 12 700
1-4 days a week 22 17 27 100
Monthly 9 8 12 700
Rarely 13 12 19 100
Never 30 44 70 100
Can not say 1 0 0
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 57 90 800
5-6 days a week 10 12 19 100
1-4 days a week 19 17 27 100
Monthly 12 5 8 000
Rarely 12 6 9 600
Never 3 1 1 600
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 33 43 68 500
5-6 days a week 12 14 22 300
1-4 days a week 22 18 28 700
Monthly 12 8 12 700
Rarely 13 9 14 300
Never 8 7 11 200
Can not say 0 1 1 600
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 33 52 600
5-6 days a week 6 6 9 600
1-4 days a week 16 15 23 900
Monthly 13 11 17 500
Rarely 27 22 35 000
Never 15 12 19 100
Can not say 1 1 1 600
The frequency of listening: Programs of commercial radio channels Daily 16 18 28 700
5-6 days a week 9 9 14 300
1-4 days a week 21 20 31 900
Monthly 14 13 20 700
Rarely 23 22 35 000
Never 16 19 30 300
Can not say 1 1 1 600
The frequency of listening: Podcasts Daily 6 3 4 800
5-6 days a week 3 2 3 200
1-4 days a week 11 7 11 200
Monthly 14 12 19 100
Rarely 27 29 46 200
Never 36 45 71 700
Can not say 2 3 4 800
User frequency and following: Social media Daily 59 57 90 800
5-6 days a week 8 8 12 700
1-4 days a week 8 8 12 700
Monthly 3 2 3 200
Rarely 6 5 8 000
Never 16 19 30 300
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 14 7 11 200
5-6 days a week 6 3 4 800
1-4 days a week 13 9 14 300
Monthly 8 7 11 200
Rarely 20 23 36 600
Never 38 51 81 200
Can not say 1 1 1 600
User frequency: Instant messaging Daily 69 64 102 000
5-6 days a week 11 12 19 100
1-4 days a week 9 12 19 100
Monthly 3 3 4 800
Rarely 2 2 3 200
Never 6 6 9 600
Can not say 0 0 0
Reading frequency: Printed books Daily 16 24 38 200
5-6 days a week 6 7 11 200
1-4 days a week 14 16 25 500
Monthly 22 19 30 300
Rarely 34 30 47 800
Never 7 5 8 000
Can not say 1 0 0
Reading frequency: E-books Daily 3 3 4 800
5-6 days a week 1 1 1 600
1-4 days a week 4 4 6 400
Monthly 7 4 6 400
Rarely 30 24 38 200
Never 53 63 100 400
Can not say 1 1 1 600
Listening frequency: Audiobooks Daily 6 8 12 700
5-6 days a week 3 3 4 800
1-4 days a week 6 5 8 000
Monthly 8 6 9 600
Rarely 23 17 27 100
Never 54 62 98 800
Can not say 1 1 1 600
Usage/viewing frequency: YouTube Daily 19 9 14 300
5-6 days a week 9 6 9 600
1-4 days a week 23 19 30 300
Monthly 21 25 39 800
Rarely 17 24 38 200
Never 10 18 28 700
Can not say 0 0 0
Usage/following: Linkedl Daily 4 2 3 200
5-6 days a week 2 2 3 200
1-4 days a week 8 6 9 600
Monthly 8 5 8 000
Rarely 12 11 17 500
Never 59 67 106 700
Cant say / No answer 6 6 9 600
Usage/following: Facebook Daily 39 50 79 600
5-6 days a week 8 7 11 200
1-4 days a week 11 9 14 300
Monthly 6 4 6 400
Rarely 9 5 8 000
Never 22 20 31 900
Cant say / No answer 4 5 8 000
Usage/Following: Instagram Daily 32 29 46 200
5-6 days a week 7 6 9 600
1-4 days a week 9 10 15 900
Monthly 5 5 8 000
Rarely 9 8 12 700
Never 33 36 57 300
Cant say / No answer 5 6 9 600
Usage/following rate: Snapchat Daily 15 5 8 000
5-6 days a week 2 1 1 600
1-4 days a week 3 2 3 200
Monthly 2 1 1 600
Rarely 5 4 6 400
Never 69 81 129 000
Cant say / No answer 5 6 9 600
Usage/Following: Twitter Daily 5 3 4 800
5-6 days a week 2 1 1 600
1-4 days a week 4 2 3 200
Monthly 5 2 3 200
Rarely 11 8 12 700
Never 68 78 124 300
Cant say / No answer 5 5 8 000
Usage/Following: TikTok Daily 10 3 4 800
5-6 days a week 3 1 1 600
1-4 days a week 4 3 4 800
Monthly 3 2 3 200
Rarely 8 10 15 900
Never 68 76 121 100
Cant say / No answer 4 5 8 000
Source: NRS 2025
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 14 12 19 100
Partially agree 43 42 66 900
Partially disagree 30 33 52 600
Completely disagree 10 9 14 300
Can not say 3 4 6 400
I prefer domestic products Completely agree 33 38 60 500
Partially agree 55 55 87 600
Partially disagree 9 6 9 600
Completely disagree 1 0 0
Can not say 2 1 1 600
I consciously make responsible choices in my consumption Completely agree 20 21 33 500
Partially agree 54 62 98 800
Partially disagree 18 13 20 700
Completely disagree 4 2 3 200
Can not say 3 3 4 800
When shopping, quality is more important to me than price Completely agree 23 25 39 800
Partially agree 58 61 97 200
Partially disagree 15 12 19 100
Completely disagree 1 1 1 600
Can not say 2 2 3 200
I usually choose the cheapest option Completely agree 12 10 15 900
Partially agree 48 49 78 100
Partially disagree 33 34 54 200
Completely disagree 5 5 8 000
Can not say 2 2 3 200
I often take advantage of discount and campaign prices in my purchases Completely agree 37 38 60 500
Partially agree 50 50 79 600
Partially disagree 9 9 14 300
Completely disagree 2 2 3 200
Can not say 1 1 1 600
In my circle of friends, I am often the first to try new things Completely agree 6 4 6 400
Partially agree 24 22 35 000
Partially disagree 38 40 63 700
Completely disagree 24 23 36 600
Can not say 9 11 17 500
In my opinion, money is for consumption and not for saving Completely agree 5 4 6 400
Partially agree 36 37 58 900
Partially disagree 45 46 73 300
Completely disagree 11 10 15 900
Can not say 4 3 4 800
I prefer local shops and services Completely agree 27 34 54 200
Partially agree 58 56 89 200
Partially disagree 11 8 12 700
Completely disagree 1 1 1 600
Can not say 2 1 1 600
I want to see advertising targeted to me based on my online behavior Completely agree 4 3 4 800
Partially agree 28 25 39 800
Partially disagree 29 30 47 800
Completely disagree 32 34 54 200
Can not say 7 8 12 700
When I want a certain brand of product, the price doesn't matter Completely agree 9 7 11 200
Partially agree 32 35 55 800
Partially disagree 37 36 57 300
Completely disagree 20 18 28 700
Can not say 2 4 6 400
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 19 30 300
Partially agree 50 55 87 600
Partially disagree 24 19 30 300
Completely disagree 6 4 6 400
Can not say 4 3 4 800
Ecology is an important purchase reason for me Completely agree 17 19 30 300
Partially agree 51 58 92 400
Partially disagree 22 17 27 100
Completely disagree 6 3 4 800
Can not say 3 3 4 800
I prefer well-known brands Completely agree 12 11 17 500
Partially agree 58 58 92 400
Partially disagree 21 21 33 500
Completely disagree 5 5 8 000
Can not say 3 5 8 000
I prefer used products in my purchases Completely agree 14 12 19 100
Partially agree 41 40 63 700
Partially disagree 31 31 49 400
Completely disagree 12 14 22 300
Can not say 3 2 3 200
Source: NRS 2025
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 16 25 500
Quite positively 61 63 100 400
Quite negatively 16 14 22 300
Very negative 4 2 3 200
Can not say 6 5 8 000
Magazines Very positive 13 15 23 900
Quite positively 60 63 100 400
Quite negatively 17 14 22 300
Very negative 4 3 4 800
Can not say 6 6 9 600
Free and local newspapers Very positive 24 27 43 000
Quite positively 56 56 89 200
Quite negatively 11 9 14 300
Very negative 4 1 1 600
Can not say 6 7 11 200
Newspaper/Magazine websites or applications Very positive 7 7 11 200
Quite positively 45 44 70 100
Quite negatively 30 29 46 200
Very negative 10 7 11 200
Can not say 8 13 20 700
Social media (Facebook, Instagram etc.) Very positive 6 5 8 000
Quite positively 33 34 54 200
Quite negatively 32 31 49 400
Very negative 17 14 22 300
Can not say 12 17 27 100
Blogs Very positive 4 2 3 200
Quite positively 25 22 35 000
Quite negatively 29 26 41 400
Very negative 16 12 19 100
Can not say 26 37 58 900
Newsletters to email Very positive 2 1 1 600
Quite positively 17 18 28 700
Quite negatively 34 37 58 900
Very negative 43 38 60 500
Can not say 4 5 8 000
Other websites Very positive 3 2 3 200
Quite positively 38 34 54 200
Quite negatively 34 33 52 600
Very negative 14 12 19 100
Can not say 11 18 28 700
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 7 7 11 200
Quite positively 46 47 74 900
Quite negatively 29 31 49 400
Very negative 13 11 17 500
Can not say 4 4 6 400
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 4 3 4 800
Quite positively 35 34 54 200
Quite negatively 33 34 54 200
Very negative 20 19 30 300
Can not say 7 10 15 900
Home delivered advertisements and catalogues Very positive 19 25 39 800
Quite positively 46 48 76 500
Quite negatively 17 12 19 100
Very negative 14 9 14 300
Can not say 5 5 8 000
Out-of-home advertising Very positive 11 11 17 500
Quite positively 52 50 79 600
Quite negatively 21 21 33 500
Very negative 9 7 11 200
Can not say 8 11 17 500
Source: NRS 2025
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 23 36 600
Partially agree 60 61 97 200
Partially disagree 11 9 14 300
Completely disagree 3 2 3 200
Can not say 9 5 8 000
I stop and disconnect from hectic everyday life by reading magazines. Completely agree 16 20 31 900
Partially agree 57 60 95 600
Partially disagree 14 12 19 100
Completely disagree 5 4 6 400
Can not say 8 5 8 000
A professional magazine keeps me up to date on professional matters Completely agree 23 24 38 200
Partially agree 46 42 66 900
Partially disagree 12 11 17 500
Completely disagree 5 5 8 000
Can not say 15 18 28 700
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 31 49 400
Partially agree 49 50 79 600
Partially disagree 7 5 8 000
Completely disagree 2 2 3 200
Can not say 10 12 19 100
Finnish magazines offer reliable comparisons and tests Completely agree 16 17 27 100
Partially agree 51 54 86 000
Partially disagree 14 13 20 700
Completely disagree 3 1 1 600
Can not say 16 16 25 500
Finnish magazines offer reliable product recommendations Completely agree 11 13 20 700
Partially agree 52 52 82 800
Partially disagree 18 16 25 500
Completely disagree 3 2 3 200
Can not say 17 16 25 500
Finnish magazines are of high quality Completely agree 23 27 43 000
Partially agree 58 58 92 400
Partially disagree 9 8 12 700
Completely disagree 1 1 1 600
Can not say 9 6 9 600
I follow important magazines on social media Completely agree 7 6 9 600
Partially agree 25 26 41 400
Partially disagree 23 22 35 000
Completely disagree 36 36 57 300
Can not say 10 10 15 900
I read important magazines from cover to cover Completely agree 16 24 38 200
Partially agree 33 37 58 900
Partially disagree 29 24 38 200
Completely disagree 17 12 19 100
Can not say 5 3 4 800
Ads in magazines make new things familiar Completely agree 7 11 17 500
Partially agree 45 47 74 900
Partially disagree 28 25 39 800
Completely disagree 10 9 14 300
Can not say 10 8 12 700
I have searched the internet for more information about a product advertised in a magazine Completely agree 10 11 17 500
Partially agree 35 35 55 800
Partially disagree 23 23 36 600
Completely disagree 23 24 38 200
Can not say 9 7 11 200
I have purchased products based on the ad in magazine Completely agree 9 11 17 500
Partially agree 33 36 57 300
Partially disagree 27 25 39 800
Completely disagree 24 22 35 000
Can not say 8 6 9 600
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 18 28 700
Partially agree 50 54 86 000
Partially disagree 19 15 23 900
Completely disagree 13 10 15 900
Can not say 5 3 4 800
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 10 15 900
Partially agree 29 38 60 500
Partially disagree 27 24 38 200
Completely disagree 29 22 35 000
Can not say 7 5 8 000
I trust product recommendations from social media influencers Completely agree 2 1 1 600
Partially agree 18 13 20 700
Partially disagree 33 34 54 200
Completely disagree 38 40 63 700
Can not say 10 13 20 700
The free customer magazine is an important customer benefit for me Completely agree 16 24 38 200
Partially agree 41 43 68 500
Partially disagree 23 20 31 900
Completely disagree 12 7 11 200
Can not say 8 6 9 600
Source: NRS 2025
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 10 15 900
Newspapers 12 16 25 500
Magazine websites 7 4 6 400
Newspaper websites 8 6 9 600
Blogs 3 1 1 600
Social media 16 9 14 300
Other websites 44 36 57 300
Television 11 11 17 500
Radio 2 1 1 600
Direct mail 10 12 19 100
None of these 39 45 71 700
Information sources, consumer electronics and information technology Print magazines 13 16 25 500
Newspapers 15 20 31 900
Magazine websites 9 7 11 200
Newspaper websites 11 10 15 900
Blogs 6 2 3 200
Social media 28 17 27 100
Other websites 50 42 66 900
Television 19 20 31 900
Radio 3 2 3 200
Direct mail 35 45 71 700
None of these 16 19 30 300
Information sources, beauty care and cosmetics Print magazines 18 30 47 800
Newspapers 8 11 17 500
Magazine websites 10 13 20 700
Newspaper websites 7 8 12 700
Blogs 7 5 8 000
Social media 31 27 43 000
Other websites 17 18 28 700
Television 14 20 31 900
Radio 2 3 4 800
Direct mail 17 29 46 200
None of these 43 34 54 200
Information sources, travel Print magazines 16 20 31 900
Newspapers 15 20 31 900
Magazine websites 10 9 14 300
Newspaper websites 11 9 14 300
Blogs 12 8 12 700
Social media 38 31 49 400
Other websites 49 50 79 600
Television 17 18 28 700
Radio 3 3 4 800
Direct mail 9 10 15 900
None of these 25 24 38 200
Information sources, style and fashion Print magazines 22 35 55 800
Newspapers 11 15 23 900
Magazine websites 12 13 20 700
Newspaper websites 8 9 14 300
Blogs 9 7 11 200
Social media 37 31 49 400
Other websites 34 35 55 800
Television 18 22 35 000
Radio 2 1 1 600
Direct mail 25 38 60 500
None of these 28 22 35 000
Information sources, building and renovating Print magazines 17 24 38 200
Newspapers 13 18 28 700
Magazine websites 9 8 12 700
Newspaper websites 9 8 12 700
Blogs 7 5 8 000
Social media 26 20 31 900
Other websites 33 32 51 000
Television 18 20 31 900
Radio 2 2 3 200
Direct mail 27 37 58 900
None of these 31 28 44 600
Information sources, food, cooking and baking Print magazines 35 49 78 100
Newspapers 25 32 51 000
Magazine websites 21 23 36 600
Newspaper websites 23 20 31 900
Blogs 14 10 15 900
Social media 45 39 62 100
Other websites 32 28 44 600
Television 29 31 49 400
Radio 7 7 11 200
Direct mail 26 36 57 300
None of these 11 8 12 700
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 6 9 14 300
Newspapers 10 15 23 900
Magazine websites 3 3 4 800
Newspaper websites 5 5 8 000
Blogs 1 1 1 600
Social media 12 10 15 900
Other websites 27 26 41 400
Television 12 15 23 900
Radio 2 1 1 600
Direct mail 16 22 35 000
None of these 52 47 74 900
Information sources, decorating and furniture purchases Print magazines 23 34 54 200
Newspapers 14 18 28 700
Magazine websites 11 12 19 100
Newspaper websites 9 9 14 300
Blogs 7 5 8 000
Social media 31 26 41 400
Other websites 31 29 46 200
Television 19 21 33 500
Radio 2 2 3 200
Direct mail 31 42 66 900
None of these 24 20 31 900
Information sources, saving and investing Print magazines 9 11 17 500
Newspapers 11 12 19 100
Magazine websites 6 4 6 400
Newspaper websites 11 8 12 700
Blogs 7 3 4 800
Social media 22 12 19 100
Other websites 32 24 38 200
Television 8 9 14 300
Radio 3 3 4 800
Direct mail 4 5 8 000
None of these 44 52 82 800
Information sources, health and wellbeing products / services Print magazines 13 19 30 300
Newspapers 13 17 27 100
Magazine websites 8 8 12 700
Newspaper websites 9 9 14 300
Blogs 5 4 6 400
Social media 26 22 35 000
Other websites 39 35 55 800
Television 13 14 22 300
Radio 3 3 4 800
Direct mail 15 22 35 000
None of these 36 33 52 600
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 14 22 300
Newspapers 16 19 30 300
Magazine websites 7 5 8 000
Newspaper websites 9 9 14 300
Blogs 5 3 4 800
Social media 26 17 27 100
Other websites 42 36 57 300
Television 14 15 23 900
Radio 2 1 1 600
Direct mail 30 42 66 900
None of these 28 27 43 000
Source: NRS 2025
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 25 13 20 700
Well-being and health 50 63 100 400
Charity work 13 18 28 700
Self development 32 34 54 200
Celebrities 14 12 19 100
Fishing 16 10 15 900
Beauty care and cosmetics 16 18 28 700
Literature 27 39 62 100
Domestic and foreign news 52 58 92 400
Domestic travel 32 41 65 300
Culture 33 41 65 300
Crafts 25 39 62 100
Nature and going outdoor 52 58 92 400
Hunting 10 5 8 000
Style and fashion 20 23 36 600
Music and concerts 36 39 62 100
Going on summer cottage 29 34 54 200
Local affairs 55 65 103 500
Computer/console/mobile playing 17 5 8 000
Politics 42 41 65 300
Gardening and plants 30 79 125 800
Building and renovating 34 42 66 900
Food and drink 38 39 62 100
Cooking, baking, recipes 38 56 89 200
Investment 23 18 28 700
Decorating 28 49 78 100
Economic and finances 35 30 47 800
Science 35 30 47 800
Travelling abroad 34 33 52 600
Sports, exercising 45 34 54 200
Sailing, boating 10 6 9 600
Consumer electronics and information technology 21 9 14 300
Environmental matters 31 37 58 900
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 1 1 600
Buying an apartment 11 6 9 600
Home renovation 27 29 46 200
Buying a car 27 22 35 000
Buying a boat 3 2 3 200
None of these 51 54 86 000
Purchases in the last 12 months Furniture and furnishings 44 42 66 900
Repair and construction products 39 38 60 500
Domestic appliances 38 40 63 700
Electronics or IT products 49 39 62 100
Cars 19 16 25 500
Clothing and footwear 84 84 133 800
Eyeglasses, contact lenses or sunglasses 36 40 63 700
Sports clothing, footwear or equipment 58 54 86 000
Saving or investing products or services 29 25 39 800
Cosmetics and beauty products 49 61 97 200
Mobile phones 29 26 41 400
Travels 50 48 76 500
Products and services for health and well-being 61 66 105 100
None of the above 1 1 1 600
Intentions to purchase within 12 months Furniture and furnishings 30 26 41 400
Repair and construction products 33 34 54 200
Domestic appliances 18 18 28 700
Electronics or IT products 27 14 22 300
Cars 14 10 15 900
Clothing and footwear 67 69 109 900
Eyeglasses, contact lenses or sunglasses 27 31 49 400
Sports clothing, footwear or equipment 44 37 58 900
Saving or investing products or services 24 20 31 900
Cosmetics and beauty products 38 45 71 700
Mobile phones 16 12 19 100
Travels 46 46 73 300
Products and services for health and well-being 49 56 89 200
None of the above 6 5 8 000
Will consider switching over the next 12 months Bank 7 6 9 600
Insurance company 11 8 12 700
electric company 17 13 20 700
Internet Connection 10 7 11 200
Phone-subscription 14 11 17 500
None of the above 48 54 86 000
Can not say 18 19 30 300
Uses of extra money Magazines, books, movies 16 19 30 300
Eating, drinking, partying in a restaurant 35 29 46 200
Exercise hobbies and equipment 28 21 33 500
Cultural events (e.g. concerts, theater, festivals) 36 40 63 700
Renovation, decoration 23 24 38 200
Health services and one's own well-being 22 24 38 200
Travelling 44 44 70 100
Entertainment electronics and information technology equipment, mobile phones 14 5 8 000
Clothes, shoes and bags 22 18 28 700
Home services (cleaning and other housekeeping services) 5 7 11 200
Car, boat, motorcycle 11 7 11 200
Cosmetics and beauty care 12 12 19 100
Saving, investing 49 44 70 100
Other 8 7 11 200
There is no extra money after mandatory expenses 8 8 12 700
Can not say 3 5 8 000
Source: NRS 2025

The total audience includes those who read printed and digital magazines.

Total reach
Only print
Only print
Print and online
Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 0 129 000
Men 49 0 30 300
Native language Finnish 95 0 151 300
Swedish 5 0 8 000
Age 15-24 y 13 0 1 600
25-34 y 14 0 6 400
35-44 y 14 0 14 300
45-54 y 14 0 22 300
55-64 y 15 0 35 000
65+ y 30 0 79 600
Gender + age Female 15-29 years 9 0 3 200
Female 30-49 years 14 0 22 300
Female 50+ years 28 0 103 500
Male 15-29 years 10 0 1 600
Male 30-49 years 15 0 4 800
Male 50+ years 24 0 23 900
Household position Lives at home with parents 7 0 1 600
Lives alone 29 0 43 000
Lives with spouse 36 0 74 900
Lives with spouse and children 24 0 31 900
Single parent 2 0 4 800
Other 3 0 4 800
Grandchildren under 18 years of age Yes 20 0 49 400
No 39 0 87 600
No answer (under 45 year olds) 41 0 22 300
Education Elementary school 4 0 9 600
Secondary school 6 0 11 200
Vocational 27 0 46 200
High school 13 0 15 900
University of Applied Sciences 20 0 27 100
University 28 0 44 600
Something else 2 0 4 800
Decision-maker in grocery purchases Yes 93 0 154 500
No 6 0 4 800
Can not say 1 0 0
Use of glasses or contact lenses Yes 68 0 133 800
No 32 0 25 500
Size of the household 1 pers 28 0 41 400
2 pers 38 0 78 100
3 pers 14 0 19 100
4 pers 12 0 12 700
5+ pers 7 0 8 000
Household income (gross) Below 20 000 € /y 10 0 11 200
20 000 - 35 000 € /y 17 0 36 600
35 001 - 50 000 € /y 18 0 36 600
50 001 - 85 000 € /y 21 0 31 900
85 001 - 100 000 € /y 8 0 12 700
Over 100 000 € /y 10 0 14 300
Dont want to tell 5 0 9 600
Cant say / No answer 10 0 8 000
Family with kids Yes 32 0 38 200
No 68 0 121 100
Number of children in the household (5th grade) 1 child 13 0 17 500
2 children 13 0 12 700
3 children 5 0 4 800
4 children 1 0 1 600
5+ children 1 0 1 600
There are no children 67 0 121 100
Doesn't want to answer 0 0 0
Pets in household Cat 16 0 28 700
Dog 26 0 39 800
Some other pet 5 0 9 600
No pets 61 0 94 000
Health services used in the household Public health services 85 0 140 200
Employer - funded health care services 50 0 62 100
Private, self-funded healthcare services 39 0 74 900
Private health insurance services 26 0 35 000
No health care 1 0 1 600
Can not say 1 0 0
Housing Apartment 32 0 38 200
Row house or semi-detached house 17 0 25 500
Detached house 46 0 84 400
Farm 4 0 9 600
Something else 1 0 0
Can not say 0 0 0
Ownership of housing Owner-occupied residence 76 0 138 600
Rented residence 20 0 17 500
Right of residence apartment 2 0 1 600
Something else 1 0 1 600
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 0 70 100
No 58 0 87 600
Can not say 1 0 1 600
Number of cars in household One car 45 0 81 200
Two cars 30 0 49 400
Three or more cars 10 0 12 700
No car 14 0 15 900
Type of car, if buying now New 21 0 38 200
Used 70 0 106 700
Company car 5 0 3 200
Leasing (personal) 9 0 11 200
Shared car 3 0 3 200
Doesn't use a car 8 0 12 700
Can not say 5 0 9 600
Advertising ban at the door / mailbox Yes 27 0 27 100
No 72 0 132 200
Can not say 1 0 0
Using AdBlocker or similar application Yes 19 0 11 200
No 76 0 138 600
Can not say 5 0 9 600
Type of municipality (7 class) Greater Helsinki 19 0 17 500
Turku or Tampere 8 0 8 000
Oulu 4 0 3 200
70 000 - 150 000 inhabitants town 14 0 20 700
Urban municipality 25 0 46 200
Conurbation 16 0 35 000
Countryside 13 0 28 700
Source: NRS 2025
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 12 0 38 200
5-6 days a week 4 0 11 200
1-4 days a week 24 0 54 200
Monthly 25 0 39 800
Rarely 26 0 15 900
Never 8 0 0
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 23 0 35 000
5-6 days a week 5 0 9 600
1-4 days a week 20 0 33 500
Monthly 15 0 19 100
Rarely 23 0 36 600
Never 13 0 22 300
Can not say 1 0 1 600
The frequency of reading: Print newspapers or afternoon papers Daily 25 0 66 900
5-6 days a week 5 0 11 200
1-4 days a week 23 0 36 600
Monthly 15 0 15 900
Rarely 24 0 22 300
Never 8 0 4 800
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 0 86 000
5-6 days a week 9 0 12 700
1-4 days a week 17 0 22 300
Monthly 6 0 8 000
Rarely 8 0 15 900
Never 5 0 12 700
Can not say 0 0 1 600
The frequency of reading: Free and free delivery newspapers Daily 4 0 9 600
5-6 days a week 4 0 8 000
1-4 days a week 41 0 79 600
Monthly 18 0 25 500
Rarely 23 0 27 100
Never 9 0 8 000
Can not say 1 0 1 600
The frequency of watching: Free online TV services Daily 17 0 31 900
5-6 days a week 10 0 15 900
1-4 days a week 30 0 47 800
Monthly 21 0 28 700
Rarely 15 0 22 300
Never 6 0 12 700
Can not say 1 0 1 600
The frequency of watching: Pay TV and streaming services Daily 15 0 17 500
5-6 days a week 10 0 12 700
1-4 days a week 22 0 27 100
Monthly 9 0 12 700
Rarely 13 0 19 100
Never 30 0 70 100
Can not say 1 0 0
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 0 90 800
5-6 days a week 10 0 19 100
1-4 days a week 19 0 27 100
Monthly 12 0 8 000
Rarely 12 0 9 600
Never 3 0 1 600
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 33 0 68 500
5-6 days a week 12 0 22 300
1-4 days a week 22 0 28 700
Monthly 12 0 12 700
Rarely 13 0 14 300
Never 8 0 11 200
Can not say 0 0 1 600
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 0 52 600
5-6 days a week 6 0 9 600
1-4 days a week 16 0 23 900
Monthly 13 0 17 500
Rarely 27 0 35 000
Never 15 0 19 100
Can not say 1 0 1 600
The frequency of listening: Programs of commercial radio channels Daily 16 0 28 700
5-6 days a week 9 0 14 300
1-4 days a week 21 0 31 900
Monthly 14 0 20 700
Rarely 23 0 35 000
Never 16 0 30 300
Can not say 1 0 1 600
The frequency of listening: Podcasts Daily 6 0 4 800
5-6 days a week 3 0 3 200
1-4 days a week 11 0 11 200
Monthly 14 0 19 100
Rarely 27 0 46 200
Never 36 0 71 700
Can not say 2 0 4 800
User frequency and following: Social media Daily 59 0 90 800
5-6 days a week 8 0 12 700
1-4 days a week 8 0 12 700
Monthly 3 0 3 200
Rarely 6 0 8 000
Never 16 0 30 300
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 14 0 11 200
5-6 days a week 6 0 4 800
1-4 days a week 13 0 14 300
Monthly 8 0 11 200
Rarely 20 0 36 600
Never 38 0 81 200
Can not say 1 0 1 600
User frequency: Instant messaging Daily 69 0 102 000
5-6 days a week 11 0 19 100
1-4 days a week 9 0 19 100
Monthly 3 0 4 800
Rarely 2 0 3 200
Never 6 0 9 600
Can not say 0 0 0
Reading frequency: Printed books Daily 16 0 38 200
5-6 days a week 6 0 11 200
1-4 days a week 14 0 25 500
Monthly 22 0 30 300
Rarely 34 0 47 800
Never 7 0 8 000
Can not say 1 0 0
Reading frequency: E-books Daily 3 0 4 800
5-6 days a week 1 0 1 600
1-4 days a week 4 0 6 400
Monthly 7 0 6 400
Rarely 30 0 38 200
Never 53 0 100 400
Can not say 1 0 1 600
Listening frequency: Audiobooks Daily 6 0 12 700
5-6 days a week 3 0 4 800
1-4 days a week 6 0 8 000
Monthly 8 0 9 600
Rarely 23 0 27 100
Never 54 0 98 800
Can not say 1 0 1 600
Usage/viewing frequency: YouTube Daily 19 0 14 300
5-6 days a week 9 0 9 600
1-4 days a week 23 0 30 300
Monthly 21 0 39 800
Rarely 17 0 38 200
Never 10 0 28 700
Can not say 0 0 0
Usage/following: Linkedl Daily 4 0 3 200
5-6 days a week 2 0 3 200
1-4 days a week 8 0 9 600
Monthly 8 0 8 000
Rarely 12 0 17 500
Never 59 0 106 700
Cant say / No answer 6 0 9 600
Usage/following: Facebook Daily 39 0 79 600
5-6 days a week 8 0 11 200
1-4 days a week 11 0 14 300
Monthly 6 0 6 400
Rarely 9 0 8 000
Never 22 0 31 900
Cant say / No answer 4 0 8 000
Usage/Following: Instagram Daily 32 0 46 200
5-6 days a week 7 0 9 600
1-4 days a week 9 0 15 900
Monthly 5 0 8 000
Rarely 9 0 12 700
Never 33 0 57 300
Cant say / No answer 5 0 9 600
Usage/following rate: Snapchat Daily 15 0 8 000
5-6 days a week 2 0 1 600
1-4 days a week 3 0 3 200
Monthly 2 0 1 600
Rarely 5 0 6 400
Never 69 0 129 000
Cant say / No answer 5 0 9 600
Usage/Following: Twitter Daily 5 0 4 800
5-6 days a week 2 0 1 600
1-4 days a week 4 0 3 200
Monthly 5 0 3 200
Rarely 11 0 12 700
Never 68 0 124 300
Cant say / No answer 5 0 8 000
Usage/Following: TikTok Daily 10 0 4 800
5-6 days a week 3 0 1 600
1-4 days a week 4 0 4 800
Monthly 3 0 3 200
Rarely 8 0 15 900
Never 68 0 121 100
Cant say / No answer 4 0 8 000
Source: NRS 2025
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 14 0 19 100
Partially agree 43 0 66 900
Partially disagree 30 0 52 600
Completely disagree 10 0 14 300
Can not say 3 0 6 400
I prefer domestic products Completely agree 33 0 60 500
Partially agree 55 0 87 600
Partially disagree 9 0 9 600
Completely disagree 1 0 0
Can not say 2 0 1 600
I consciously make responsible choices in my consumption Completely agree 20 0 33 500
Partially agree 54 0 98 800
Partially disagree 18 0 20 700
Completely disagree 4 0 3 200
Can not say 3 0 4 800
When shopping, quality is more important to me than price Completely agree 23 0 39 800
Partially agree 58 0 97 200
Partially disagree 15 0 19 100
Completely disagree 1 0 1 600
Can not say 2 0 3 200
I usually choose the cheapest option Completely agree 12 0 15 900
Partially agree 48 0 78 100
Partially disagree 33 0 54 200
Completely disagree 5 0 8 000
Can not say 2 0 3 200
I often take advantage of discount and campaign prices in my purchases Completely agree 37 0 60 500
Partially agree 50 0 79 600
Partially disagree 9 0 14 300
Completely disagree 2 0 3 200
Can not say 1 0 1 600
In my circle of friends, I am often the first to try new things Completely agree 6 0 6 400
Partially agree 24 0 35 000
Partially disagree 38 0 63 700
Completely disagree 24 0 36 600
Can not say 9 0 17 500
In my opinion, money is for consumption and not for saving Completely agree 5 0 6 400
Partially agree 36 0 58 900
Partially disagree 45 0 73 300
Completely disagree 11 0 15 900
Can not say 4 0 4 800
I prefer local shops and services Completely agree 27 0 54 200
Partially agree 58 0 89 200
Partially disagree 11 0 12 700
Completely disagree 1 0 1 600
Can not say 2 0 1 600
I want to see advertising targeted to me based on my online behavior Completely agree 4 0 4 800
Partially agree 28 0 39 800
Partially disagree 29 0 47 800
Completely disagree 32 0 54 200
Can not say 7 0 12 700
When I want a certain brand of product, the price doesn't matter Completely agree 9 0 11 200
Partially agree 32 0 55 800
Partially disagree 37 0 57 300
Completely disagree 20 0 28 700
Can not say 2 0 6 400
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 0 30 300
Partially agree 50 0 87 600
Partially disagree 24 0 30 300
Completely disagree 6 0 6 400
Can not say 4 0 4 800
Ecology is an important purchase reason for me Completely agree 17 0 30 300
Partially agree 51 0 92 400
Partially disagree 22 0 27 100
Completely disagree 6 0 4 800
Can not say 3 0 4 800
I prefer well-known brands Completely agree 12 0 17 500
Partially agree 58 0 92 400
Partially disagree 21 0 33 500
Completely disagree 5 0 8 000
Can not say 3 0 8 000
I prefer used products in my purchases Completely agree 14 0 19 100
Partially agree 41 0 63 700
Partially disagree 31 0 49 400
Completely disagree 12 0 22 300
Can not say 3 0 3 200
Source: NRS 2025
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 0 25 500
Quite positively 61 0 100 400
Quite negatively 16 0 22 300
Very negative 4 0 3 200
Can not say 6 0 8 000
Magazines Very positive 13 0 23 900
Quite positively 60 0 100 400
Quite negatively 17 0 22 300
Very negative 4 0 4 800
Can not say 6 0 9 600
Free and local newspapers Very positive 24 0 43 000
Quite positively 56 0 89 200
Quite negatively 11 0 14 300
Very negative 4 0 1 600
Can not say 6 0 11 200
Newspaper/Magazine websites or applications Very positive 7 0 11 200
Quite positively 45 0 70 100
Quite negatively 30 0 46 200
Very negative 10 0 11 200
Can not say 8 0 20 700
Social media (Facebook, Instagram etc.) Very positive 6 0 8 000
Quite positively 33 0 54 200
Quite negatively 32 0 49 400
Very negative 17 0 22 300
Can not say 12 0 27 100
Blogs Very positive 4 0 3 200
Quite positively 25 0 35 000
Quite negatively 29 0 41 400
Very negative 16 0 19 100
Can not say 26 0 58 900
Newsletters to email Very positive 2 0 1 600
Quite positively 17 0 28 700
Quite negatively 34 0 58 900
Very negative 43 0 60 500
Can not say 4 0 8 000
Other websites Very positive 3 0 3 200
Quite positively 38 0 54 200
Quite negatively 34 0 52 600
Very negative 14 0 19 100
Can not say 11 0 28 700
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 7 0 11 200
Quite positively 46 0 74 900
Quite negatively 29 0 49 400
Very negative 13 0 17 500
Can not say 4 0 6 400
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 4 0 4 800
Quite positively 35 0 54 200
Quite negatively 33 0 54 200
Very negative 20 0 30 300
Can not say 7 0 15 900
Home delivered advertisements and catalogues Very positive 19 0 39 800
Quite positively 46 0 76 500
Quite negatively 17 0 19 100
Very negative 14 0 14 300
Can not say 5 0 8 000
Out-of-home advertising Very positive 11 0 17 500
Quite positively 52 0 79 600
Quite negatively 21 0 33 500
Very negative 9 0 11 200
Can not say 8 0 17 500
Source: NRS 2025
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 0 36 600
Partially agree 60 0 97 200
Partially disagree 11 0 14 300
Completely disagree 3 0 3 200
Can not say 9 0 8 000
I stop and disconnect from hectic everyday life by reading magazines. Completely agree 16 0 31 900
Partially agree 57 0 95 600
Partially disagree 14 0 19 100
Completely disagree 5 0 6 400
Can not say 8 0 8 000
A professional magazine keeps me up to date on professional matters Completely agree 23 0 38 200
Partially agree 46 0 66 900
Partially disagree 12 0 17 500
Completely disagree 5 0 8 000
Can not say 15 0 28 700
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 0 49 400
Partially agree 49 0 79 600
Partially disagree 7 0 8 000
Completely disagree 2 0 3 200
Can not say 10 0 19 100
Finnish magazines offer reliable comparisons and tests Completely agree 16 0 27 100
Partially agree 51 0 86 000
Partially disagree 14 0 20 700
Completely disagree 3 0 1 600
Can not say 16 0 25 500
Finnish magazines offer reliable product recommendations Completely agree 11 0 20 700
Partially agree 52 0 82 800
Partially disagree 18 0 25 500
Completely disagree 3 0 3 200
Can not say 17 0 25 500
Finnish magazines are of high quality Completely agree 23 0 43 000
Partially agree 58 0 92 400
Partially disagree 9 0 12 700
Completely disagree 1 0 1 600
Can not say 9 0 9 600
I follow important magazines on social media Completely agree 7 0 9 600
Partially agree 25 0 41 400
Partially disagree 23 0 35 000
Completely disagree 36 0 57 300
Can not say 10 0 15 900
I read important magazines from cover to cover Completely agree 16 0 38 200
Partially agree 33 0 58 900
Partially disagree 29 0 38 200
Completely disagree 17 0 19 100
Can not say 5 0 4 800
Ads in magazines make new things familiar Completely agree 7 0 17 500
Partially agree 45 0 74 900
Partially disagree 28 0 39 800
Completely disagree 10 0 14 300
Can not say 10 0 12 700
I have searched the internet for more information about a product advertised in a magazine Completely agree 10 0 17 500
Partially agree 35 0 55 800
Partially disagree 23 0 36 600
Completely disagree 23 0 38 200
Can not say 9 0 11 200
I have purchased products based on the ad in magazine Completely agree 9 0 17 500
Partially agree 33 0 57 300
Partially disagree 27 0 39 800
Completely disagree 24 0 35 000
Can not say 8 0 9 600
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 0 28 700
Partially agree 50 0 86 000
Partially disagree 19 0 23 900
Completely disagree 13 0 15 900
Can not say 5 0 4 800
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 0 15 900
Partially agree 29 0 60 500
Partially disagree 27 0 38 200
Completely disagree 29 0 35 000
Can not say 7 0 8 000
I trust product recommendations from social media influencers Completely agree 2 0 1 600
Partially agree 18 0 20 700
Partially disagree 33 0 54 200
Completely disagree 38 0 63 700
Can not say 10 0 20 700
The free customer magazine is an important customer benefit for me Completely agree 16 0 38 200
Partially agree 41 0 68 500
Partially disagree 23 0 31 900
Completely disagree 12 0 11 200
Can not say 8 0 9 600
Source: NRS 2025
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 0 15 900
Newspapers 12 0 25 500
Magazine websites 7 0 6 400
Newspaper websites 8 0 9 600
Blogs 3 0 1 600
Social media 16 0 14 300
Other websites 44 0 57 300
Television 11 0 17 500
Radio 2 0 1 600
Direct mail 10 0 19 100
None of these 39 0 71 700
Information sources, consumer electronics and information technology Print magazines 13 0 25 500
Newspapers 15 0 31 900
Magazine websites 9 0 11 200
Newspaper websites 11 0 15 900
Blogs 6 0 3 200
Social media 28 0 27 100
Other websites 50 0 66 900
Television 19 0 31 900
Radio 3 0 3 200
Direct mail 35 0 71 700
None of these 16 0 30 300
Information sources, beauty care and cosmetics Print magazines 18 0 47 800
Newspapers 8 0 17 500
Magazine websites 10 0 20 700
Newspaper websites 7 0 12 700
Blogs 7 0 8 000
Social media 31 0 43 000
Other websites 17 0 28 700
Television 14 0 31 900
Radio 2 0 4 800
Direct mail 17 0 46 200
None of these 43 0 54 200
Information sources, travel Print magazines 16 0 31 900
Newspapers 15 0 31 900
Magazine websites 10 0 14 300
Newspaper websites 11 0 14 300
Blogs 12 0 12 700
Social media 38 0 49 400
Other websites 49 0 79 600
Television 17 0 28 700
Radio 3 0 4 800
Direct mail 9 0 15 900
None of these 25 0 38 200
Information sources, style and fashion Print magazines 22 0 55 800
Newspapers 11 0 23 900
Magazine websites 12 0 20 700
Newspaper websites 8 0 14 300
Blogs 9 0 11 200
Social media 37 0 49 400
Other websites 34 0 55 800
Television 18 0 35 000
Radio 2 0 1 600
Direct mail 25 0 60 500
None of these 28 0 35 000
Information sources, building and renovating Print magazines 17 0 38 200
Newspapers 13 0 28 700
Magazine websites 9 0 12 700
Newspaper websites 9 0 12 700
Blogs 7 0 8 000
Social media 26 0 31 900
Other websites 33 0 51 000
Television 18 0 31 900
Radio 2 0 3 200
Direct mail 27 0 58 900
None of these 31 0 44 600
Information sources, food, cooking and baking Print magazines 35 0 78 100
Newspapers 25 0 51 000
Magazine websites 21 0 36 600
Newspaper websites 23 0 31 900
Blogs 14 0 15 900
Social media 45 0 62 100
Other websites 32 0 44 600
Television 29 0 49 400
Radio 7 0 11 200
Direct mail 26 0 57 300
None of these 11 0 12 700
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 6 0 14 300
Newspapers 10 0 23 900
Magazine websites 3 0 4 800
Newspaper websites 5 0 8 000
Blogs 1 0 1 600
Social media 12 0 15 900
Other websites 27 0 41 400
Television 12 0 23 900
Radio 2 0 1 600
Direct mail 16 0 35 000
None of these 52 0 74 900
Information sources, decorating and furniture purchases Print magazines 23 0 54 200
Newspapers 14 0 28 700
Magazine websites 11 0 19 100
Newspaper websites 9 0 14 300
Blogs 7 0 8 000
Social media 31 0 41 400
Other websites 31 0 46 200
Television 19 0 33 500
Radio 2 0 3 200
Direct mail 31 0 66 900
None of these 24 0 31 900
Information sources, saving and investing Print magazines 9 0 17 500
Newspapers 11 0 19 100
Magazine websites 6 0 6 400
Newspaper websites 11 0 12 700
Blogs 7 0 4 800
Social media 22 0 19 100
Other websites 32 0 38 200
Television 8 0 14 300
Radio 3 0 4 800
Direct mail 4 0 8 000
None of these 44 0 82 800
Information sources, health and wellbeing products / services Print magazines 13 0 30 300
Newspapers 13 0 27 100
Magazine websites 8 0 12 700
Newspaper websites 9 0 14 300
Blogs 5 0 6 400
Social media 26 0 35 000
Other websites 39 0 55 800
Television 13 0 22 300
Radio 3 0 4 800
Direct mail 15 0 35 000
None of these 36 0 52 600
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 0 22 300
Newspapers 16 0 30 300
Magazine websites 7 0 8 000
Newspaper websites 9 0 14 300
Blogs 5 0 4 800
Social media 26 0 27 100
Other websites 42 0 57 300
Television 14 0 23 900
Radio 2 0 1 600
Direct mail 30 0 66 900
None of these 28 0 43 000
Source: NRS 2025
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 25 0 20 700
Well-being and health 50 0 100 400
Charity work 13 0 28 700
Self development 32 0 54 200
Celebrities 14 0 19 100
Fishing 16 0 15 900
Beauty care and cosmetics 16 0 28 700
Literature 27 0 62 100
Domestic and foreign news 52 0 92 400
Domestic travel 32 0 65 300
Culture 33 0 65 300
Crafts 25 0 62 100
Nature and going outdoor 52 0 92 400
Hunting 10 0 8 000
Style and fashion 20 0 36 600
Music and concerts 36 0 62 100
Going on summer cottage 29 0 54 200
Local affairs 55 0 103 500
Computer/console/mobile playing 17 0 8 000
Politics 42 0 65 300
Gardening and plants 30 0 125 800
Building and renovating 34 0 66 900
Food and drink 38 0 62 100
Cooking, baking, recipes 38 0 89 200
Investment 23 0 28 700
Decorating 28 0 78 100
Economic and finances 35 0 47 800
Science 35 0 47 800
Travelling abroad 34 0 52 600
Sports, exercising 45 0 54 200
Sailing, boating 10 0 9 600
Consumer electronics and information technology 21 0 14 300
Environmental matters 31 0 58 900
None of the above 0 0 0
Source: NRS 2025

Online & social media

Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM

The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.

Some channels and Followers August 2025

Contact info

Media sales
  • A-lehdet Oy
  • Risto Rytin tie 33
  • 00081 Helsinki
  • yritysasiakkaat@a-lehdet.fi
  • www.a-lehdet.fi

  • Mediamyynti A-lehdet
  • yritysasiakkaat@a-lehdet.fi
Media

Publisher

  • A-lehdet Oy

Publisher

  • A-lehdet Oy

Päätoimittaja

  • Jenny Brandt
 

Address

  • Risto Rytin tie 33
  • Helsinki

Postal address

  • 00081 A-LEHDET

Phone

  • +358 9 75 961

Email

  • viherpiha@a-lehdet.fi