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Viherpiha

The magazine Viherpiha has undergone a stunning reform. Every trendy issue is now glue bound. In this magazine, the best Finnish experts give advice on how to make your summer plants, shrubs, trees and house plants flourish. Skilled home gardeners show how they have realised their dream gardens. ViherPiha gives a refreshing boost even for those whose own garden is so far only a dream. People living in flats appreciate the stories about balcony gardens and potted plants.

Magazine's website: https://www.meillakotona.fi/lehdet/viherpiha Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Email yritysasiakkaat@a-lehdet.fi
Contact person Marika Jauhiainen
050 414 4380
050 414 4380
marika.jauhiainen@a-lehdet.fi
Www https://www.a-lehdet.fi/artikkelit/mainosta-viherpiha-lehdessa

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 759 61
Magazine's email viherpiha@a-lehdet.fi
Toimituspäällikkö Liisa Häkli
Päätoimittaja Jenny Brandt

Circulation or copies

Issues per year 12

Readership

Readership 174 000
Total reach 0
How many times read 2.7
Minutes of reading 53 min
Sources NRS 2021

Online audience

Magazine's website http://www.meillakotona.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
974 225
8.07 %
November 2019
901 501
0.89 %
October 2019
893 551
-3.2 %
September 2019
923 098
-3.96 %
August 2019
961 179
0.61 %
July 2019
955 368
-1.68 %
June 2019
971 717
-5.12 %
May 2019
1 024 102
7.65 %
April 2019
951 342
9.26 %
March 2019
870 680
14.08 %
February 2019
763 242
-8.51 %
January 2019
834 260
-12.95 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
5 237 000
24.9 %
November 2019
4 193 000
2.22 %
October 2019
4 102 000
-2.05 %
September 2019
4 188 000
-3.75 %
August 2019
4 351 000
4.34 %
July 2019
4 170 000
-0.69 %
June 2019
4 199 000
-10.18 %
May 2019
4 675 000
13.8 %
April 2019
4 108 000
11.57 %
March 2019
3 682 000
18.05 %
February 2019
3 119 000
-6.92 %
January 2019
3 351 000
-17.71 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 07.01.2021 09.12.2020 Thema: Garden trends, garden design, pre-growing seedlings.
2 04.02.2021 13.01.2021 Thema: Increase your yields. Raised bed gardening, greenhouses, seedbeds.
3 11.03.2021 17.02.2021 Thema: Spring flowers. Trimming berry bushes and trees. Gardening tools.
4 08.04.2021 15.03.2021 Thema: City gardens, potted plants, balcony gardens. Fertilising.
5 06.05.2021 14.04.2021 Thema: SPECIAL ISSUE: Flowers for the garden, balcony and terrace.
6 03.06.2021 11.05.2021 Thema: Geraniums, lawns, covers and pavings.
7 - 8 15.07.2021 17.06.2021 Thema: Water in the garden. Watering plants and water elements, looking after summer gardens. Perennials, pergolas and vines.
9 26.08.2021 04.08.2021 Thema: Apple trees, autumn plants, end-of-summer gardening jobs
10 29.09.2021 07.09.2021 Thema: Flower bulbs, protecting plants and winter care. Houseplants + lights.
11 - 12 04.11.2021 13.10.2021 Thema: DOUBLE ISSUE: Christmas flowers and wreaths. Planning for summer 2022.

Advertisement rates

2/1

Position: Not specified

Size including margin: 434 x 280 mm

4-colour price 11400 €

2/1

Position: First spread

Size including margin: 434 x 280 mm

4-colour price 12540 €

1/1

Position: Not specified

Size including margin: 217 x 280 mm

4-colour price 5700 €

1/1

Position: 2. Cover

Size including margin: 217 x 280 mm

4-colour price 6270 €

1/1

Position: Back cover

Size including margin: 217 x 280 mm

4-colour price 6270 €

1/2

Position: Not specified

Size including margin: 106 x 280 mm

4-colour price 3990 €

1/2

Position: Not specified

Size including margin: 217 x 137 mm

4-colour price 3990 €

1/3

Position: Not specified

Size including margin: 72 x 280 mm

4-colour price 3420 €

1/3

Position: Not specified

Size including margin: 217 x 93 mm

4-colour price 3420 €

1/4

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Size including margin: 54 x 280 mm

4-colour price 2990 €

1/4

Position: Not specified

Size including margin: 217 x 70 mm

4-colour price 2990 €

1/4

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Size including margin: 88 x 120 mm

4-colour price 2990 €

Info about inserts

Technical data

Size mm 217 x 280 mm
New size mm 217 x 280 mm
Bleed mm 5 mm
Number of colums 4
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Deviz Print , Venäjä

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi Takakannen aineisto: takakannen aineistossa tulee huomioida 30mm korkea blanko tila koko kannen leveydeltä, osoitetulostusta varten.

Readers: 174 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Viherpiha
Readers %
Viherpiha
Amount of readers
SexWomen5173127 020
Men492746 980
Age15-24 y1323 480
25-34 y1458 700
35-44 y14915 660
45-54 y141729 580
55-64 y162238 280
65+ y294578 300
Gender + ageFemale 15-29 years1035 220
Female 30-49 years141526 100
Female 50+ years285595 700
Male 15-29 years1011 740
Male 30-49 years1446 960
Male 50+ years242238 280
Household positionLives at home with parents723 480
Lives alone272645 240
Lives with spouse374578 300
Lives with spouse and children232238 280
Single parent223 480
Other335 220
ProfessionTop Management435 220
white-collar worker, higher-level151220 880
White-collar worker131424 360
Worker10712 180
Farmer111 740
Other entrepreneur335 220
Pensioner314985 260
Student, pupil1223 480
Homewife, home dad100
Unemployed335 220
Other446 960
No answer323 480
EducationElementary school6813 920
Secondary school7610 440
Vocational293662 640
High school13813 920
University of Applied Sciences181729 580
University252340 020
Something else223 480
Size of the household1 pers282848 720
2 pers394680 040
3 pers141220 880
4 pers12915 660
5+ pers758 700
Household income (gross)Below 20 000 € /y131119 140
20 000 - 35 000 € /y212950 460
35 001 - 50 000 € /y202034 800
50 001 - 85 000 € /y212136 540
85 001 - 100 000 € /y6610 440
Over 100 000 € /y658 700
Don't want to tell6712 180
Can't say / No answer723 480
Decision-maker in grocery purchasesYes9496167 040
Don't know646 960
Can not say100
HousingApartment342746 980
Row house or semi-detached house171831 320
Detached house444883 520
Farm4610 440
Something else111 740
Can not say000
Ownership of housingOwner-occupied residence7482142 680
Rented residence221322 620
Right of residence apartment235 220
Something else111 740
Can not say100
Cottage or holiday home in regular useYes414985 260
No585087 000
Can not say111 740
Number of cars in householdOne car464781 780
Two cars303560 900
Three or more cars10915 660
No car14915 660
Advertising ban at the door / mailboxYes241627 840
No7684146 160
Can not say111 740
lifecycleIn paid job, entrepreneur, freelancer, farmer504476 560
Temporarily absent (= time off from work, care or study, maternity leave)111 740
Retired314985 260
Unemployed / laid off335 220
Schoolboy or student1223 480
Housewife or father100
In the military or performing civilian service000
Other111 740
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232034 800
No252340 020
Can't say / No answer515799 180
Health services used in the householdPublic health services8588153 120
Employer - funded health care services494171 340
Private, self-funded healthcare services384374 820
Private health insurance services211627 840
No health care100
Can not say111 740
Type of municipality (7 class)Greater Helsinki191322 620
Turku or Tampere8610 440
Oulu435 220
70 000 - 150 000 inhabitants town131220 880
Urban municipality272543 500
Conurbation162238 280
Countryside131933 060
Pets in householdCat171831 320
Dog262746 980
Some other pet5610 440
No pets6060104 400
Family with kidsYes312543 500
No6975130 500
Use of glasses or contact lensesYes6884146 160
No321627 840
How often different content is read
The frequency of reading: Print magazinesDaily152645 240
5-6 days a week4813 920
1-4 days a week283764 380
Monthly252136 540
Rarely21712 180
Never511 740
Can not say000
The frequency of reading: Magazine content in digital formatDaily202034 800
5-6 days a week558 700
1-4 days a week191831 320
Monthly161526 100
Rarely252645 240
Never131526 100
Can not say111 740
The frequency of reading: Print newspapers or afternoon papersDaily344985 260
5-6 days a week5712 180
1-4 days a week232645 240
Monthly14813 920
Rarely19915 660
Never511 740
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily535392 220
5-6 days a week10915 660
1-4 days a week171424 360
Monthly658 700
Rarely91017 400
Never5813 920
Can not say000
The frequency of reading: Free and free delivery newspapersDaily6813 920
5-6 days a week5712 180
1-4 days a week425188 740
Monthly181322 620
Rarely201526 100
Never846 960
Can not say111 740
The frequency of watching: Free online TV servicesDaily171831 320
5-6 days a week101017 400
1-4 days a week313052 200
Monthly201729 580
Rarely151627 840
Never6915 660
Can not say111 740
The frequency of watching: Pay TV and streaming servicesDaily151017 400
5-6 days a week1058 700
1-4 days a week191526 100
Monthly9813 920
Rarely111119 140
Never354985 260
Can not say123 480
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4865113 100
5-6 days a week10915 660
1-4 days a week191526 100
Monthly1158 700
Rarely1046 960
Never311 740
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily384680 040
5-6 days a week131526 100
1-4 days a week232136 540
Monthly9712 180
Rarely10610 440
Never7610 440
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily243459 160
5-6 days a week7915 660
1-4 days a week171933 060
Monthly11915 660
Rarely262034 800
Never14813 920
Can not say123 480
The frequency of listening: Programs of commercial radio channelsDaily181526 100
5-6 days a week101017 400
1-4 days a week232238 280
Monthly131119 140
Rarely202136 540
Never162034 800
Can not say111 740
The frequency of listening: PodcastsDaily311 740
5-6 days a week211 740
1-4 days a week958 700
Monthly12813 920
Rarely262645 240
Never445493 960
Can not say458 700
User frequency and following: Social mediaDaily565087 000
5-6 days a week6712 180
1-4 days a week91017 400
Monthly346 960
Rarely558 700
Never192340 020
Can not say011 740
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1158 700
5-6 days a week535 220
1-4 days a week11712 180
Monthly8712 180
Rarely242543 500
Never405188 740
Can not say123 480
User frequency: Instant messaging Daily645595 700
5-6 days a week101119 140
1-4 days a week101526 100
Monthly446 960
Rarely323 480
Never91220 880
Can not say111 740
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5971123 540
No402950 460
Can not say100
I tend to buy tabloidsYes91322 620
No8985147 900
Can not say123 480
A paid Finnish magazine is subscribed to my household (print or digital)Yes5062107 880
No493764 380
Can not say211 740
I tend to buy single copy magazinesYes182543 500
No8073127 020
Can not say223 480

Viherpiha magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.