Finnish Magazine Rate Cards

Viherpiha

The magazine Viherpiha has undergone a stunning reform. Every trendy issue is now glue bound. In this magazine, the best Finnish experts give advice on how to make your summer plants, shrubs, trees and house plants flourish. Skilled home gardeners show how they have realised their dream gardens. ViherPiha gives a refreshing boost even for those whose own garden is so far only a dream. People living in flats appreciate the stories about balcony gardens and potted plants.

Magazine's website: https://www.meillakotona.fi/lehdet/viherpiha Follow us :

You're looking at rate card information for the year 2023. Switch to year 2024.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	A-lehdet Oy
Phone	09 75 961
Email	yritysasiakkaat@a-lehdet.fi
Contact person	Mediamyynti A-lehdet yritysasiakkaat@a-lehdet.fi
Www	https://www.a-lehdet.fi/artikkelit/mainosta-viherpiha-lehdessa

Contact info

Publisher	A-lehdet Oy
Visiting address	Risto Rytin tie 33 Helsinki
Phone	09 759 61
Magazine's email	viherpiha@a-lehdet.fi
Päätoimittaja	Jenny Brandt
Toimituspäällikkö	Liisa Häkli

Circulation or copies

Issues per year	12

Readership

Readership	169 000
Total reach	0
How many times read	2.9
Minutes of reading	72 min
Sources	KMT 2023

Online audience

Magazine's website	http://www.meillakotona.fi

Average weekly reach Source: FIAM

August 2023

388 064

1.56 %

July 2023

382 115

4.11 %

June 2023

367 038

3.02 %

May 2023

356 267

7.69 %

April 2023

330 838

8.27 %

March 2023

305 570

12.11 %

February 2023

272 564

-5.53 %

January 2023

288 530

-7.62 %

December 2022

312 314

3.22 %

November 2022

302 557

1.18 %

October 2022

299 038

-1.83 %

September 2022

304 597

1.93 %

Average weekly pageviews Source: FIAM

August 2023

1 198 391

3.95 %

July 2023

1 152 858

5.66 %

June 2023

1 091 148

-5.48 %

May 2023

1 154 382

10.03 %

April 2023

1 049 138

10.01 %

March 2023

953 684

13.09 %

February 2023

843 271

-8.17 %

January 2023

918 284

-11.8 %

December 2022

1 041 089

11.48 %

November 2022

933 861

2.39 %

October 2022

912 038

-0.05 %

September 2022

912 491

-3.94 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	04.01.2023		09.12.2022		Thema: Garden year 2023. Trends, plants and equipment.
2	01.02.2023		09.01.2023		Thema: Harvest from your own garden. New vegetables. Greenhouses.
3	08.03.2023		13.02.2023		Thema: Domestic plants. Compost and tools. Keeping deer out of your garden.
4	05.04.2023		13.03.2023		Thema: Garden update. Spring chores in the garden. Paving and borders.
5	03.05.2023		06.04.2023		Thema: Great summer flower special. Garden furniture. Pots and equipment.
6	07.06.2023		12.05.2023		Thema: Summer chores in the garden. Compost and mulch. Planting and caring for a lawn.
7	05.07.2023		09.06.2023		Thema: Wellbeing from a garden. Beauty from nature. Plants for butterflies and buzzers.
8	16.08.2023		24.07.2023		Thema: Garden trees. Planting ligneous plants.
9	13.09.2023		21.08.2023		Thema: Planting in autumn. Flower bulbs. Pots and equipment.
10	11.10.2023		18.09.2023		Thema: House plants. Grow lights. Winter protection for garden plants.
11 - 12	15.11.2023		23.10.2023		Thema: Christmas flowers and wreaths. Winter garden chores and tools.

Advertisement rates

2/1

Position: Not specified

Size including margin: 434 x 280 mm

4-colour price 11970 €

2/1

Position: First spread

Size including margin: 434 x 280 mm

4-colour price 13167 €

1/1

Position: Not specified

Size including margin: 217 x 280 mm

4-colour price 5985 €

1/1

Position: 2. Cover

Size including margin: 217 x 280 mm

4-colour price 6584 €

1/1

Position: 3. Cover

Size including margin: 217 x 280 mm

4-colour price 6584 €

1/1 takakansi

Position: Back cover

Size including margin: 217 x 250 mm

4-colour price 6584 €

1/2

Position: Not specified

Size including margin: 106 x 280 mm

4-colour price 4196 €

1/2

Position: Not specified

Size including margin: 217 x 137 mm

4-colour price 4196 €

1/3

Position: Not specified

Size including margin: 72 x 280 mm

4-colour price 3591 €

1/3

Position: Not specified

Size including margin: 217 x 93 mm

4-colour price 3591 €

1/4

Position: Not specified

Size including margin: 54 x 280 mm

4-colour price 3140 €

1/4

Position: Not specified

Size including margin: 217 x 70 mm

4-colour price 3140 €

1/4

Position: Not specified

Size including margin: 88 x 120 mm

4-colour price 3140 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	217 x 280 mm
Bleed mm	5 mm
Number of colums	4
Printing process	Offset
Binding	Saddle-stitching

Printing house

Printer	Kroonpress AS , Viro

Technical info / material

Ad material delivery
Technical data

Readers: 169 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Viherpiha Readers %	Viherpiha Amount of readers
Readership (KMT 2023)	169 000
Total reach	0
Sex	Women	51	80	135 200
Sex	Men	49	20	33 800

Native language	Finnish	95	97	163 930
Native language	Swedish	5	3	5 070

Age	15-24 y	13	2	3 380
	25-34 y	14	4	6 760
	35-44 y	14	10	16 900
	45-54 y	14	13	21 970
	55-64 y	16	21	35 490
	65+ y	29	50	84 500

Gender + age	Female 15-29 years	10	2	3 380
	Female 30-49 years	14	15	25 350
	Female 50+ years	28	63	106 470
	Male 15-29 years	10	1	1 690
	Male 30-49 years	14	3	5 070
	Male 50+ years	24	16	27 040

Household position	Lives at home with parents	7	1	1 690
	Lives alone	28	25	42 250
	Lives with spouse	37	48	81 120
	Lives with spouse and children	24	21	35 490
	Single parent	2	2	3 380
	Other	3	3	5 070

Grandchildren under 18 years of age	Yes	21	32	54 080
	No	38	52	87 880
	No answer (under 45 year olds)	41	15	25 350

Profession	Top Management	4	3	5 070
	white-collar worker, higher-level	16	12	20 280
	White-collar worker	12	12	20 280
	Worker	10	6	10 140
	Farmer	1	1	1 690
	Other entrepreneur	3	3	5 070
	Pensioner	31	53	89 570
	Student, pupil	11	1	1 690
	Homewife, home dad	0	0	0
	Unemployed	2	2	3 380
	Other	6	4	6 760
	No answer	3	3	5 070

Education	Elementary school	5	8	13 520
	Secondary school	7	7	11 830
	Vocational	28	30	50 700
	High school	14	11	18 590
	University of Applied Sciences	19	17	28 730
	University	27	25	42 250
	Something else	2	2	3 380

Size of the household	1 pers	28	24	40 560
	2 pers	38	51	86 190
	3 pers	14	11	18 590
	4 pers	12	9	15 210
	5+ pers	7	5	8 450

Household income (gross)	Below 20 000 € /y	11	8	13 520
	20 000 - 35 000 € /y	19	23	38 870
	35 001 - 50 000 € /y	20	20	33 800
	50 001 - 85 000 € /y	22	23	38 870
	85 001 - 100 000 € /y	7	7	11 830
	Over 100 000 € /y	9	8	13 520
	Don't want to tell	5	8	13 520
	Can't say / No answer	7	3	5 070

Decision-maker in grocery purchases	Yes	93	96	162 240
	Don't know	7	4	6 760
	Can not say	1	1	1 690

Housing	Apartment	32	21	35 490
	Row house or semi-detached house	15	15	25 350
	Detached house	47	56	94 640
	Farm	4	7	11 830
	Something else	1	0	0
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	87	147 030
	Rented residence	20	9	15 210
	Right of residence apartment	2	2	3 380
	Something else	1	1	1 690
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	46	77 740
	No	59	53	89 570
	Can not say	1	1	1 690

Using AdBlocker or similar application	Yes	19	8	13 520
	No	76	86	145 340
	Can not say	5	6	10 140

Number of cars in household	One car	45	48	81 120
	Two cars	32	35	59 150
	Three or more cars	10	9	15 210
	No car	14	8	13 520

PUUTTUU	PUUTTUU	22	25	42 250
	PUUTTUU	67	63	106 470
	PUUTTUU	4	2	3 380
	PUUTTUU	8	7	11 830
	PUUTTUU	2	1	1 690
	PUUTTUU	8	7	11 830
	PUUTTUU	5	7	11 830

Advertising ban at the door / mailbox	Yes	24	13	21 970
	No	76	87	147 030
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	41	69 290
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	1 690
	Retired	31	53	89 570
	Unemployed / laid off	2	2	3 380
	Schoolboy or student	11	1	1 690
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	1 690
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	21	35 490
	No	25	19	32 110
	Can't say / No answer	50	61	103 090

Health services used in the household	Public health services	85	91	153 790
	Employer - funded health care services	49	37	62 530
	Private, self-funded healthcare services	39	49	82 810
	Private health insurance services	22	15	25 350
	No health care	1	0	0
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	11	18 590
	Turku or Tampere	8	6	10 140
	Oulu	4	4	6 760
	70 000 - 150 000 inhabitants town	13	11	18 590
	Urban municipality	27	30	50 700
	Conurbation	16	21	35 490
	Countryside	13	18	30 420

Pets in household	Cat	17	18	30 420
	Dog	26	25	42 250
	Some other pet	5	4	6 760
	No pets	59	60	101 400

Family with kids	Yes	32	23	38 870
Family with kids	No	68	77	130 130

Use of glasses or contact lenses	Yes	67	82	138 580
Use of glasses or contact lenses	No	33	18	30 420
How often different content is read
The frequency of reading: Print magazines	Daily	15	31	52 390
	5-6 days a week	4	7	11 830
	1-4 days a week	26	34	57 460
	Monthly	24	19	32 110
	Rarely	23	9	15 210
	Never	7	0	0
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	23	38 870
	5-6 days a week	5	5	8 450
	1-4 days a week	19	14	23 660
	Monthly	15	13	21 970
	Rarely	24	23	38 870
	Never	14	20	33 800
	Can not say	1	2	3 380

The frequency of reading: Print newspapers or afternoon papers	Daily	30	50	84 500
	5-6 days a week	4	8	13 520
	1-4 days a week	23	23	38 870
	Monthly	13	8	13 520
	Rarely	21	9	15 210
	Never	7	1	1 690
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	49	82 810
	5-6 days a week	9	10	16 900
	1-4 days a week	16	11	18 590
	Monthly	6	5	8 450
	Rarely	9	14	23 660
	Never	6	10	16 900
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	7	11 830
	5-6 days a week	4	6	10 140
	1-4 days a week	44	53	89 570
	Monthly	17	17	28 730
	Rarely	20	13	21 970
	Never	9	4	6 760
	Can not say	1	0	0

The frequency of watching: Free online TV services	Daily	15	19	32 110
	5-6 days a week	9	10	16 900
	1-4 days a week	30	26	43 940
	Monthly	23	23	38 870
	Rarely	15	12	20 280
	Never	7	10	16 900
	Can not say	1	0	0

The frequency of watching: Pay TV and streaming services	Daily	16	12	20 280
	5-6 days a week	10	6	10 140
	1-4 days a week	22	17	28 730
	Monthly	10	8	13 520
	Rarely	11	11	18 590
	Never	31	46	77 740
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	62	104 780
	5-6 days a week	9	10	16 900
	1-4 days a week	19	13	21 970
	Monthly	11	7	11 830
	Rarely	12	5	8 450
	Never	3	3	5 070
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	42	70 980
	5-6 days a week	12	12	20 280
	1-4 days a week	22	20	33 800
	Monthly	11	9	15 210
	Rarely	12	8	13 520
	Never	7	9	15 210
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	33	55 770
	5-6 days a week	7	9	15 210
	1-4 days a week	16	15	25 350
	Monthly	13	10	16 900
	Rarely	26	23	38 870
	Never	16	10	16 900
	Can not say	1	1	1 690

The frequency of listening: Programs of commercial radio channels	Daily	16	15	25 350
	5-6 days a week	10	9	15 210
	1-4 days a week	21	17	28 730
	Monthly	14	14	23 660
	Rarely	21	24	40 560
	Never	16	20	33 800
	Can not say	1	1	1 690

The frequency of listening: Podcasts	Daily	4	2	3 380
	5-6 days a week	3	2	3 380
	1-4 days a week	9	5	8 450
	Monthly	13	10	16 900
	Rarely	28	27	45 630
	Never	41	52	87 880
	Can not say	2	3	5 070

User frequency and following: Social media	Daily	57	53	89 570
	5-6 days a week	7	7	11 830
	1-4 days a week	8	9	15 210
	Monthly	3	2	3 380
	Rarely	6	5	8 450
	Never	19	24	40 560
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	7	11 830
	5-6 days a week	5	3	5 070
	1-4 days a week	11	5	8 450
	Monthly	8	8	13 520
	Rarely	22	25	42 250
	Never	40	52	87 880
	Can not say	1	1	1 690

User frequency: Instant messaging	Daily	68	59	99 710
	5-6 days a week	9	11	18 590
	1-4 days a week	10	11	18 590
	Monthly	3	4	6 760
	Rarely	3	4	6 760
	Never	8	11	18 590
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	71	119 990
	No	41	29	49 010
	Can not say	1	0	0

I tend to buy tabloids	Yes	8	11	18 590
	No	90	87	147 030
	Can not say	2	2	3 380

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	60	101 400
	No	52	40	67 600
	Can not say	2	0	0

I tend to buy single copy magazines	Yes	17	26	43 940
	No	81	73	123 370
	Can not say	2	1	1 690

PUUTTUU	PUUTTUU	13	19	32 110
	PUUTTUU	5	6	10 140
	PUUTTUU	7	7	11 830
	PUUTTUU	15	13	21 970
	PUUTTUU	8	6	10 140
	PUUTTUU	7	4	6 760
	PUUTTUU	10	7	11 830
	PUUTTUU	6	6	10 140
	PUUTTUU	9	7	11 830
	PUUTTUU	9	10	16 900
	PUUTTUU	4	5	8 450
	PUUTTUU	5	5	8 450
	PUUTTUU	13	16	27 040
	PUUTTUU	8	11	18 590
	PUUTTUU	13	11	18 590
	PUUTTUU	7	11	18 590
	PUUTTUU	8	6	10 140
	PUUTTUU	3	2	3 380
	PUUTTUU	56	56	94 640
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	56	94 640
	PUUTTUU	40	42	70 980
	PUUTTUU	2	2	3 380

PUUTTUU	PUUTTUU	87	92	155 480
	PUUTTUU	11	8	13 520
	PUUTTUU	1	1	1 690

PUUTTUU	PUUTTUU	73	80	135 200
	PUUTTUU	25	18	30 420
	PUUTTUU	2	2	3 380

PUUTTUU	PUUTTUU	81	82	138 580
	PUUTTUU	18	16	27 040
	PUUTTUU	2	1	1 690

PUUTTUU	PUUTTUU	57	56	94 640
	PUUTTUU	41	43	72 670
	PUUTTUU	1	1	1 690

PUUTTUU	PUUTTUU	30	31	52 390
	PUUTTUU	63	62	104 780
	PUUTTUU	7	8	13 520

PUUTTUU	PUUTTUU	84	91	153 790
	PUUTTUU	15	9	15 210
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	41	40	67 600
	PUUTTUU	57	58	98 020
	PUUTTUU	2	2	3 380

PUUTTUU	PUUTTUU	86	88	148 720
	PUUTTUU	14	11	18 590
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	30	26	43 940
	PUUTTUU	65	69	116 610
	PUUTTUU	5	5	8 450

PUUTTUU	PUUTTUU	39	39	65 910
	PUUTTUU	60	59	99 710
	PUUTTUU	1	1	1 690

PUUTTUU	PUUTTUU	67	75	126 750
	PUUTTUU	30	21	35 490
	PUUTTUU	3	3	5 070

PUUTTUU	PUUTTUU	67	79	133 510
	PUUTTUU	31	20	33 800
	PUUTTUU	3	2	3 380

PUUTTUU	PUUTTUU	67	67	113 230
	PUUTTUU	30	30	50 700
	PUUTTUU	2	3	5 070

Viherpiha magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Viherpiha Readers %	Viherpiha Amount of readers
Attitude towards advertising: Newspapers	Positive	77	80	135 200
	Can not say	4	4	6 760
	Negative	18	16	27 040

Attitude towards advertising: Magazines	Positive	77	79	133 510
	Can not say	5	4	6 760
	Negative	19	17	28 730

Attitude towards advertising: Free and local newspapers	Positive	82	86	145 340
	Can not say	5	4	6 760
	Negative	13	9	15 210

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	52	87 880
	Can not say	8	14	23 660
	Negative	37	34	57 460

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	37	62 530
	Can not say	12	20	33 800
	Negative	47	44	74 360

Attitude towards advertising: Blogs	Positive	30	28	47 320
	Can not say	27	37	62 530
	Negative	41	35	59 150

Attitude towards advertising: Newsletters to email	Positive	19	20	33 800
	Can not say	2	3	5 070
	Negative	79	77	130 130

Attitude towards advertising: Other websites	Positive	43	40	67 600
	Can not say	10	14	23 660
	Negative	46	45	76 050

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	54	91 260
	Can not say	3	3	5 070
	Negative	40	43	72 670

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	35	59 150
	Can not say	6	7	11 830
	Negative	53	58	98 020

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	76	128 440
	Can not say	4	3	5 070
	Negative	28	21	35 490

Attitude towards advertising: Out-of-home advertising	Positive	66	62	104 780
	Can not say	6	7	11 830
	Negative	29	31	52 390

Viherpiha magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Viherpiha Readers %	Viherpiha Amount of readers
I relax and get inspired by magazines	Agree	77	84	141 960
	Disagree	15	12	20 280
	Can not say	7	4	6 760

I experience pampering moments with magazines	Agree	50	63	106 470
	Disagree	39	29	49 010
	Can not say	10	8	13 520

A professional magazine keeps me up to date on professional matters	Agree	70	71	119 990
	Disagree	17	15	25 350
	Can not say	12	14	23 660

The industry specialty magazine provides information on my hobbies and interests	Agree	81	83	140 270
	Disagree	10	11	18 590
	Can not say	9	7	11 830

Finnish magazines offer reliable comparisons and tests	Agree	68	71	119 990
	Disagree	18	17	28 730
	Can not say	14	13	21 970

Finnish magazines offer reliable product recommendations	Agree	64	66	111 540
	Disagree	21	21	35 490
	Can not say	15	13	21 970

Finnish magazines are of high quality	Agree	81	87	147 030
	Disagree	12	9	15 210
	Can not say	7	4	6 760

I follow important magazines on social media	Agree	32	31	52 390
	Disagree	60	61	103 090
	Can not say	8	8	13 520

I read important magazines from cover to cover	Agree	52	67	113 230
	Disagree	43	31	52 390
	Can not say	5	3	5 070

Ads are part of the content of the magazine	Agree	64	64	108 160
	Disagree	31	33	55 770
	Can not say	5	3	5 070

Ads in magazines make new things familiar	Agree	67	71	119 990
	Disagree	28	26	43 940
	Can not say	6	4	6 760

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	53	89 570
	Disagree	42	43	72 670
	Can not say	6	4	6 760

I have purchased products based on the ad in magazine	Agree	46	51	86 190
	Disagree	49	46	77 740
	Can not say	6	4	6 760

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	68	114 920
	Disagree	35	30	50 700
	Can not say	4	2	3 380

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	48	81 120
	Disagree	55	47	79 430
	Can not say	6	5	8 450

I rely on product recommendations from bloggers and tubers	Agree	21	13	21 970
	Disagree	66	69	116 610
	Can not say	14	18	30 420

Viherpiha magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Viherpiha Readers %	Viherpiha Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	13	21 970
	Newspapers	14	20	33 800
	Magazine websites	7	5	8 450
	Newspaper websites	7	7	11 830
	Blogs	2	1	1 690
	Social media	12	6	10 140
	Other websites	42	35	59 150
	Television	10	9	15 210
	Radio	1	1	1 690
	Direct mail	10	11	18 590
	None of the above	40	44	74 360

Information sources, consumer electronics and information technology	Print magazines	15	17	28 730
	Newspapers	19	25	42 250
	Magazine websites	10	7	11 830
	Newspaper websites	9	8	13 520
	Blogs	5	2	3 380
	Social media	23	14	23 660
	Other websites	50	39	65 910
	Television	17	18	30 420
	Radio	3	1	1 690
	Direct mail	36	47	79 430
	None of the above	16	17	28 730

Information sources, beauty care and cosmetics	Print magazines	18	29	49 010
	Newspapers	8	14	23 660
	Magazine websites	9	10	16 900
	Newspaper websites	5	5	8 450
	Blogs	8	5	8 450
	Social media	25	21	35 490
	Other websites	16	16	27 040
	Television	12	16	27 040
	Radio	2	1	1 690
	Direct mail	16	25	42 250
	None of the above	47	36	60 840

Information sources, travel	Print magazines	17	24	40 560
	Newspapers	15	20	33 800
	Magazine websites	10	10	16 900
	Newspaper websites	9	8	13 520
	Blogs	10	7	11 830
	Social media	31	24	40 560
	Other websites	48	45	76 050
	Television	16	18	30 420
	Radio	3	3	5 070
	Direct mail	10	12	20 280
	None of the above	29	29	49 010

Information sources, style and fashion	Print magazines	24	36	60 840
	Newspapers	14	19	32 110
	Magazine websites	12	12	20 280
	Newspaper websites	7	6	10 140
	Blogs	9	6	10 140
	Social media	32	26	43 940
	Other websites	34	33	55 770
	Television	17	18	30 420
	Radio	1	1	1 690
	Direct mail	25	36	60 840
	None of the above	30	22	37 180

Information sources, building and renovating	Print magazines	20	29	49 010
	Newspapers	16	23	38 870
	Magazine websites	9	10	16 900
	Newspaper websites	7	6	10 140
	Blogs	6	4	6 760
	Social media	20	16	27 040
	Other websites	33	30	50 700
	Television	18	20	33 800
	Radio	2	1	1 690
	Direct mail	28	39	65 910
	None of the above	32	28	47 320

Information sources, food, cooking and baking	Print magazines	37	47	79 430
	Newspapers	28	37	62 530
	Magazine websites	20	19	32 110
	Newspaper websites	17	15	25 350
	Blogs	14	10	16 900
	Social media	38	30	50 700
	Other websites	34	31	52 390
	Television	28	29	49 010
	Radio	6	4	6 760
	Direct mail	26	34	57 460
	None of the above	13	12	20 280

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	10	16 900
	Newspapers	12	19	32 110
	Magazine websites	3	3	5 070
	Newspaper websites	5	5	8 450
	Blogs	1	1	1 690
	Social media	10	8	13 520
	Other websites	24	25	42 250
	Television	11	13	21 970
	Radio	2	1	1 690
	Direct mail	17	23	38 870
	None of the above	52	45	76 050

Information sources, decorating and furniture purchases	Print magazines	24	35	59 150
	Newspapers	16	23	38 870
	Magazine websites	11	12	20 280
	Newspaper websites	7	6	10 140
	Blogs	8	4	6 760
	Social media	26	20	33 800
	Other websites	31	28	47 320
	Television	18	21	35 490
	Radio	1	1	1 690
	Direct mail	30	40	67 600
	None of the above	27	20	33 800

Information sources, saving and investing	Print magazines	9	9	15 210
	Newspapers	10	13	21 970
	Magazine websites	6	5	8 450
	Newspaper websites	9	7	11 830
	Blogs	6	3	5 070
	Social media	16	10	16 900
	Other websites	30	24	40 560
	Television	6	7	11 830
	Radio	3	3	5 070
	Direct mail	3	5	8 450
	None of the above	49	54	91 260

Information sources, health and wellbeing products / services	Print magazines	14	22	37 180
	Newspapers	15	23	38 870
	Magazine websites	7	7	11 830
	Newspaper websites	6	5	8 450
	Blogs	5	5	8 450
	Social media	21	19	32 110
	Other websites	37	35	59 150
	Television	12	14	23 660
	Radio	2	2	3 380
	Direct mail	17	24	40 560
	None of the above	38	33	55 770

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	18	30 420
	Newspapers	19	28	47 320
	Magazine websites	7	7	11 830
	Newspaper websites	8	7	11 830
	Blogs	5	2	3 380
	Social media	22	15	25 350
	Other websites	41	34	57 460
	Television	13	13	21 970
	Radio	1	1	1 690
	Direct mail	31	40	67 600
	None of the above	29	27	45 630

Viherpiha magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Viherpiha Readers %	Viherpiha Amount of readers
PUUTTUU	Cars, motor vehicles	26	14	23 660
	Well-being and health	53	70	118 300
	Charity work	14	21	35 490
	Self development	32	35	59 150
	PUUTTUU	15	11	18 590
	PUUTTUU	17	12	20 280
	PUUTTUU	16	15	25 350
	PUUTTUU	27	36	60 840
	PUUTTUU	55	60	101 400
	PUUTTUU	34	39	65 910
	PUUTTUU	32	38	64 220
	PUUTTUU	26	44	74 360
	PUUTTUU	53	65	109 850
	PUUTTUU	10	5	8 450
	PUUTTUU	22	22	37 180
	PUUTTUU	35	37	62 530
	PUUTTUU	30	38	64 220
	PUUTTUU	56	68	114 920
	PUUTTUU	16	6	10 140
	PUUTTUU	40	39	65 910
	PUUTTUU	33	82	138 580
	PUUTTUU	39	46	77 740
	PUUTTUU	40	39	65 910
	PUUTTUU	40	52	87 880
	PUUTTUU	23	16	27 040
	PUUTTUU	31	50	84 500
	PUUTTUU	36	31	52 390
	PUUTTUU	36	33	55 770
	PUUTTUU	46	36	60 840
	PUUTTUU	11	6	10 140
	PUUTTUU	23	11	18 590
	PUUTTUU	33	41	69 290
	PUUTTUU	0	1	1 690
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	42	70 980
	Repair and construction products	40	43	72 670
	Domestic appliances	39	40	67 600
	Electronics or IT products	50	39	65 910
	Cars	18	15	25 350
	Clothing and footwear	82	84	141 960
	Eyeglasses, contact lenses or sunglasses	35	39	65 910
	Sports clothing, footwear or equipment	60	56	94 640
	Saving or investing products or services	26	21	35 490
	Cosmetics and beauty products	45	55	92 950
	Mobile phones	31	32	54 080
	Travels	37	33	55 770
	Products and services for health and well-being	58	62	104 780
	None of the above	2	3	5 070

Intentions to purchase within 12 months	Furniture and furnishings	29	27	45 630
	Repair and construction products	36	40	67 600
	Domestic appliances	20	19	32 110
	Electronics or IT products	28	16	27 040
	Cars	14	9	15 210
	Clothing and footwear	65	62	104 780
	Eyeglasses, contact lenses or sunglasses	27	32	54 080
	Sports clothing, footwear or equipment	43	39	65 910
	Saving or investing products or services	22	17	28 730
	Cosmetics and beauty products	36	41	69 290
	Mobile phones	16	14	23 660
	Travels	41	37	62 530
	Products and services for health and well-being	46	52	87 880
	None of the above	7	6	10 140

Planned acquisitions in the househould over the next 2 years	Building a house	3	1	1 690
	Buying an apartment	11	7	11 830
	Home renovation	29	34	57 460
	Buying a car	25	18	30 420
	Buying a boat	3	2	3 380
	None of these	50	53	89 570

Will consider switching over the next 12 months	Bank	7	6	10 140
	Insurance company	10	7	11 830
	electric company	18	14	23 660
	Internet Connection	8	6	10 140
	Phone-subscription	12	10	16 900
	None of the above	47	51	86 190
	Can not say	19	23	38 870

Use of extra money	Magazines, books, movies	17	16	27 040
	Eating, drinking, partying in a restaurant	32	24	40 560
	Exercises and sports equipment	26	19	32 110
	Cultural events (eg. concerts, theater, festivals)	33	36	60 840
	Renovation, interior design	25	30	50 700
	Health services and personal well-being	21	28	47 320
	Travel	40	43	72 670
	Consumer electronics and IT equipment, mobile phones	16	7	11 830
	Clothes, shoes and bags	23	19	32 110
	Home services (cleaning and other housekeeping services)	6	8	13 520
	Car, boat, motorcycle	13	7	11 830
	Cosmetics and beauty care	10	9	15 210
	Saving, investing	46	41	69 290
	Other	8	9	15 210
	There is no extra money left after mandatory expenses	8	9	15 210
	Can not say	3	3	5 070
Planning on buying/doing in the next 12 months

Viherpiha magazine's reader profile / Source NRS 2023

Viherpiha

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Readers: 169 000 / KMT 2023 Download magazine graphs (PDF)

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