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Viinilehti

Wine Magazine rates number one in Finland among wine lovers' magazines. In thirty years the pioneer in wine publications has grown to be the leading multimedia house focusing on wine, food and good living. Being a top quality lifestyle publication, Wine Magazine has a readership comprising both male and female epicures. Our readers are affluent, curious and open-minded people who know how to enjoy the pleasures of life. In addition to the traditional printed wine magazine, the website viinilehti.fi is constantly on the lookout for interesting phenomena among wine, food and travel. This website provides Wine Magazine's ratingsof all the novelty wines in the local monopoly Alko. Moreover, the food recommendations matching all the best wines can be easily found at this site. The newsletter "wine tip of the week" is the number one forum for all wine lovers and gourmands. Wine tip has more than 120 000 subscribers and the newsletter's clickthrough rates undeniably prove the readers' enthusiasm for wine and food.

Magazine's website: https://viinilehti.fi/ Follow us :

You're looking at rate card for the year 2021 The information for 2022 has not been updated yet.

Advertisement sales

Advertisement sales Viinilehti Oy
Phone 09 6860 410
Fax 09 693 154
Contact person Lulu Myllyniemi
lulu.myllyniemi@viinilehti.fi

Contact info

Publisher Viinilehti Oy
Visiting address Melkonkatu 24
00210 Helsinki
Phone 09 6860 410
Päätoimittaja Riikka Huotari

Circulation or copies

Copies 20000
Issues per year 7

Readership

Readership 55 000
Total reach 96 000
How many times read 2.2
Minutes of reading 43 min
Sources NRS 2021

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 18.03.2021 26.02.2021 02.03.2021 Thema: Champagne of the year and sparkling wine of the year. The best wines and foods for Easter.
2 22.04.2021 01.04.2021 06.04.2021 Thema: White wine of the year. The best foods and beverages for the First of May. Mother's Day.
3 20.05.2021 30.04.2021 04.05.2021 Thema: Rosé wine of the year. The best wines and foods for spring and summer celebrations.
4 - 5 17.06.2021 28.05.2021 01.06.2021 Thema: Bag-in-boxes of the year. Barbeque. Travelling in Finland. Beers and ciders for the summer.
6 23.09.2021 03.09.2021 07.09.2021 Thema: Red wine of the year. Delights for the harvest season.
7 21.10.2021 01.10.2021 05.10.2021 Thema: Wine & Food 2021. Halloween. Father's Day. Cheeses
8 - 9 03.12.2021 12.11.2021 16.11.2021 Thema: Organic wine of the year. Viinilehti Wine Awards. Wine and beer for Christmas. Champagne and sparkling wines.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 300 mm

4-colour price 9750 €

2/1

Position: First spread

Size including margin: 460 x 300 mm

4-colour price 10400 €

1/1

Position: Not specified

Size including margin: 230 x 300 mm

4-colour price 5700 €

1/1

Position: 2. Cover

Size including margin: 230 x 300 mm

4-colour price 6700 €

1/1

Position: 3. Cover

Size including margin: 230 x 300 mm

4-colour price 6100 €

1/1

Position: Back cover

Size including margin: 230 x 300 mm

4-colour price 7900 €

1/2

Position: Not specified

Size including margin: 109,5 x 300 mm

4-colour price 3900 €

1/2

Position: Not specified

Size including margin: 230 x 150 mm

4-colour price 3900 €

1/3

Position: Not specified

Size including margin: 75 x 300 mm

4-colour price 3200 €

1/3

Position: Not specified

Size including margin: 230 x 100 mm

4-colour price 3200 €

1/4

Position: Not specified

Size including margin: 109,5 x 150 mm

4-colour price 2100 €

Info about inserts

Technical data

Size mm 230 x 300 mm
Printing area mm 230 x 300 mm
Bleed mm 5 mm
Number of colums 4
Printing process Offset
Binding Adhesive binding

Printing house

Printer PunaMusta Oy , Joensuu

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data ads.aikakausmedia.fi

Readers: 55 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Viinilehti
Readers %
Viinilehti
Amount of readers
SexWomen514826 400
Men495228 600
Age15-24 y1321 100
25-34 y14126 600
35-44 y14126 600
45-54 y142011 000
55-64 y162413 200
65+ y293016 500
Gender + ageFemale 15-29 years1052 750
Female 30-49 years14126 600
Female 50+ years283016 500
Male 15-29 years1031 650
Male 30-49 years14137 150
Male 50+ years243619 800
Household positionLives at home with parents71550
Lives alone272011 000
Lives with spouse375228 600
Lives with spouse and children232312 650
Single parent221 100
Other321 100
ProfessionTop Management473 850
white-collar worker, higher-level152011 000
White-collar worker13189 900
Worker1073 850
Farmer11550
Other entrepreneur331 650
Pensioner313217 600
Student, pupil1231 650
Homewife, home dad100
Unemployed342 200
Other452 750
No answer321 100
EducationElementary school631 650
Secondary school752 750
Vocational292212 100
High school1384 400
University of Applied Sciences182413 200
University253619 800
Something else221 100
Size of the household1 pers282011 000
2 pers395831 900
3 pers14116 050
4 pers1294 950
5+ pers731 650
Household income (gross)Below 20 000 € /y1352 750
20 000 - 35 000 € /y21147 700
35 001 - 50 000 € /y20189 900
50 001 - 85 000 € /y212614 300
85 001 - 100 000 € /y6126 600
Over 100 000 € /y6147 700
Don't want to tell694 950
Can't say / No answer71550
Decision-maker in grocery purchasesYes949552 250
Don't know642 200
Can not say11550
HousingApartment343820 900
Row house or semi-detached house17189 900
Detached house444122 550
Farm421 100
Something else11550
Can not say000
Ownership of housingOwner-occupied residence748245 100
Rented residence22158 250
Right of residence apartment221 100
Something else11550
Can not say11550
Cottage or holiday home in regular useYes414625 300
No585329 150
Can not say11550
Number of cars in householdOne car464826 400
Two cars303318 150
Three or more cars1084 400
No car14105 500
Advertising ban at the door / mailboxYes242212 100
No767742 350
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer506033 000
Temporarily absent (= time off from work, care or study, maternity leave)11550
Retired313217 600
Unemployed / laid off342 200
Schoolboy or student1231 650
Housewife or father100
In the military or performing civilian service000
Other11550
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232513 750
No253217 600
Can't say / No answer514223 100
Health services used in the householdPublic health services858345 650
Employer - funded health care services495630 800
Private, self-funded healthcare services384323 650
Private health insurance services212111 550
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki193418 700
Turku or Tampere894 950
Oulu431 650
70 000 - 150 000 inhabitants town1384 400
Urban municipality272212 100
Conurbation16158 250
Countryside1394 950
Pets in householdCat17137 150
Dog262614 300
Some other pet542 200
No pets606234 100
Family with kidsYes312212 100
No697842 900
Use of glasses or contact lensesYes687641 800
No322413 200
How often different content is read
The frequency of reading: Print magazinesDaily152815 400
5-6 days a week473 850
1-4 days a week283117 050
Monthly252413 200
Rarely21105 500
Never500
Can not say000
The frequency of reading: Magazine content in digital formatDaily202212 100
5-6 days a week552 750
1-4 days a week192413 200
Monthly16168 800
Rarely252212 100
Never13126 600
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily344625 300
5-6 days a week573 850
1-4 days a week232111 550
Monthly14126 600
Rarely19126 600
Never51550
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily536435 200
5-6 days a week1084 400
1-4 days a week17105 500
Monthly663 300
Rarely942 200
Never584 400
Can not say000
The frequency of reading: Free and free delivery newspapersDaily684 400
5-6 days a week594 950
1-4 days a week424323 650
Monthly18137 150
Rarely202011 000
Never863 300
Can not say11550
The frequency of watching: Free online TV servicesDaily17158 250
5-6 days a week10126 600
1-4 days a week313016 500
Monthly201910 450
Rarely15179 350
Never673 850
Can not say11550
The frequency of watching: Pay TV and streaming servicesDaily15137 150
5-6 days a week10116 050
1-4 days a week192312 650
Monthly973 850
Rarely11126 600
Never353318 150
Can not say121 100
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily485530 250
5-6 days a week10137 150
1-4 days a week19179 350
Monthly1173 850
Rarely1063 300
Never321 100
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily384424 200
5-6 days a week13168 800
1-4 days a week232011 000
Monthly963 300
Rarely1084 400
Never763 300
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily242312 650
5-6 days a week784 400
1-4 days a week172011 000
Monthly11137 150
Rarely262714 850
Never14105 500
Can not say100
The frequency of listening: Programs of commercial radio channelsDaily18179 350
5-6 days a week10105 500
1-4 days a week232714 850
Monthly13126 600
Rarely202011 000
Never16147 700
Can not say11550
The frequency of listening: PodcastsDaily342 200
5-6 days a week21550
1-4 days a week973 850
Monthly12147 700
Rarely262614 300
Never444323 650
Can not say452 750
User frequency and following: Social mediaDaily566033 000
5-6 days a week663 300
1-4 days a week9105 500
Monthly321 100
Rarely542 200
Never19179 350
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1173 850
5-6 days a week542 200
1-4 days a week11105 500
Monthly884 400
Rarely242614 300
Never404223 100
Can not say11550
User frequency: Instant messaging Daily645731 350
5-6 days a week10126 600
1-4 days a week10126 600
Monthly452 750
Rarely363 300
Never984 400
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes596837 400
No403217 600
Can not say11550
I tend to buy tabloidsYes9137 150
No898747 850
Can not say11550
A paid Finnish magazine is subscribed to my household (print or digital)Yes505932 450
No494022 000
Can not say200
I tend to buy single copy magazinesYes182513 750
No807541 250
Can not say21550

Viinilehti magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.