VIVA
Viva encourages adult Finns to enjoy life in all its forms. Viva’s heartfelt reports have nostalgia and shared experiences. Extensive personal stories discuss the joys and sorrows of life without beating around the bush. Viva guides and inspires its readers to exercise, take care of themselves, and find their best style. The magazine offers colourful cultural and travel stories as well as a wealth of useful information on health, housing, saving, retirement, and inheritance issues. With these topics, Viva addresses not only the adult woman but also the men in her life.
Viva values its reader, who is an active agent and is able to invest in their quality of life in many ways – including financially. The reader engages in tourism and culture, reads a lot, manages their health in a variety of ways, nurtures their relationships, and takes care of their loved ones.
Magazine's website: https://seura.fi/asiasana/viva/ Follow us :
Advertisement sales
| Advertisement sales | Otavamedia Oy |
|---|---|
| Phone | +358 9 15 661 |
| Contact person |
Mediamyynti Otavamedia yrityspalvelu@otavamedia.fi |
| Www | https://yrityksille.otavamedia.fi/ |
Contact info
| Publisher | Otavamedia Oy |
|---|---|
| Visiting address |
Uudenmaankatu 10 00120 Helsinki |
| Phone | +358 9 15 661 |
| Magazine's email | viva@otavamedia.fi |
| Vastaava päätoimittaja | Erkki Meriluoto |
Circulation or copies
| Issues per year | 12 |
|---|
Readership
| Readership | 60 000 |
|---|---|
| Total reach | 64 000 |
| How many times read | 2.0 |
| Minutes of reading | 81 min |
| Sources | KMT 2023 |
Online audience
| Magazine's website | http://www.seura.fi |
|---|
Average weekly reach Source: FIAM
Average weekly pageviews Source: FIAM
Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.
Timetable
| Issue | Publishing date | Reservation | Material | Research number | Additional info |
| 1 | 03.01.2024 | 07.12.2023 | 12.12.2023 | Theme: Savings tips for single household. Readers’ best savings tips. Bold solutions for senior living. Breathing stalls – what is it about? Make cleaning your home easier with new tools. | |
| 2 | 31.01.2024 | 09.01.2024 | 12.01.2024 | Theme: This is how I found a friend. Improve your pension. How do I avoid data security pitfalls? Control your back pain. | |
| 3 | 06.03.2024 | 13.02.2024 | 16.02.2024 | Theme: Cherish the old. Prevent osteoporosis, strengthen your bones. Make a senior’s home safe. Know the widow’s rights and responsibilities. | |
| 4 | 03.04.2024 | 08.03.2024 | 13.03.2024 | Theme: Life change extra. How to get in the best shape you have ever been. Are weight loss pills right for me? Keep health costs moderate. Improve and cool the indoor air in your home. | |
| 5 | 02.05.2024 | 09.04.2024 | 12.04.2024 | Theme: Strength from the family. Alleviate arrhythmias. Should I rent a party outfit? How to sensibly assist your loved ones financially. | |
| 6 | 05.06.2024 | 14.05.2024 | 17.05.2024 | Theme: Roots on countryside. How do you make dental implants last? Find your way with a navigator or map apps. | |
| 7 | 03.07.2024 | 10.06.2024 | 13.06.2024 | Theme: Love wins. We became a cohabiting couple: how do I secure my money? Keep your mucous membranes healthy. | |
| 8 | 07.08.2024 | 16.07.2024 | 19.07.2024 | Theme: New beginnings. From couch potato to outdoor person. How to cut insurance and banking costs. | |
| 9 | 04.09.2024 | 13.08.2024 | 16.08.2024 | Theme: Back to the 60s. Good treatment for glaucoma. Store important papers wisely. | |
| 10 | 02.10.2024 | 10.09.2024 | 13.09.2024 | Theme: Retirement extra. What changes are coming? This is how the pension is taxed. Relief from flatulence. | |
| 11 | 06.11.2024 | 15.10.2024 | 18.10.2024 | Theme: Make your dreams come true. Living with insomnia. Help for restless legs. | |
| 12 | 04.12.2024 | 12.11.2024 | 15.11.2024 | Theme: Life after a loss. Swallowing hurts, is it Parkinson’s disease? Save money and nerves when clearing the estate. |
Advertisement rates
2/1
Position: Not specified
Size including margin: 460 x 297 mm
4-colour price 8270 €
1/1
Position: Not specified
Size including margin: 230 x 297 mm
4-colour price 4590 €
1/1
Position: 2. Cover
Size including margin: 230 x 297 mm
4-colour price 5060 €
1/1
Position: 3. Cover
Size including margin: 230 x 297 mm
4-colour price 5060 €
1/1
Position: Back cover
Size including margin: 230 x 297 mm
4-colour price 5060 €
1/2 Pysty
Position: Not specified
Size including margin: 111 x 297 mm
4-colour price 3120 €
1/2 vaaka
Position: Not specified
Size including margin: 230 x 146 mm
4-colour price 3120 €
1/4 Pysty
Position: Not specified
Size including margin: 61 x 297 mm
4-colour price 2300 €
1/4 vaaka
Position: Not specified
Size including margin: 230 x 70 mm
4-colour price 2300 €
1/4 neliö
Position: Not specified
Size including margin: 111 x 146 mm
4-colour price 2300 €
Prices doesn't include tax.
Technical data
| Size mm | 230 x 297 mm |
|---|---|
| Printing area mm | 230 x 297 mm |
| Bleed mm | 5 mm |
| Printing process | Offset |
| Binding | Saddle-stitching |
Printing house
| Printer | PunaMusta Oy , Tampere |
|---|
Technical info / material
| Ad material delivery | Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat. |
|---|---|
| Technical data | yrityksille.otavamedia.fi/tekniset tiedot ja hinnat |
Readers: 60 000 / KMT 2023 Download magazine graphs (PDF)
| Reader profile | All 15+ % | VIVA Readers % |
VIVA Amount of readers |
|
| Readership (KMT 2023) | 60 000 | |||
| Total reach | 64 000 | |||
| Sex | Women | 51 | 88 | 52 800 |
| Men | 49 | 12 | 7 200 | |
| Native language | Finnish | 95 | 99 | 59 400 |
| Swedish | 5 | 1 | 600 | |
| Age | 15-24 y | 13 | 1 | 600 |
| 25-34 y | 14 | 1 | 600 | |
| 35-44 y | 14 | 1 | 600 | |
| 45-54 y | 14 | 3 | 1 800 | |
| 55-64 y | 16 | 10 | 6 000 | |
| 65+ y | 29 | 84 | 50 400 | |
| Gender + age | Female 15-29 years | 10 | 1 | 600 |
| Female 30-49 years | 14 | 2 | 1 200 | |
| Female 50+ years | 28 | 86 | 51 600 | |
| Male 15-29 years | 10 | 1 | 600 | |
| Male 30-49 years | 14 | 1 | 600 | |
| Male 50+ years | 24 | 11 | 6 600 | |
| Household position | Lives at home with parents | 7 | 1 | 600 |
| Lives alone | 28 | 38 | 22 800 | |
| Lives with spouse | 37 | 52 | 31 200 | |
| Lives with spouse and children | 24 | 6 | 3 600 | |
| Single parent | 2 | 0 | 0 | |
| Other | 3 | 2 | 1 200 | |
| Grandchildren under 18 years of age | Yes | 21 | 35 | 21 000 |
| No | 38 | 62 | 37 200 | |
| No answer (under 45 year olds) | 41 | 3 | 1 800 | |
| Profession | Top Management | 4 | 0 | 0 |
| white-collar worker, higher-level | 16 | 3 | 1 800 | |
| White-collar worker | 12 | 4 | 2 400 | |
| Worker | 10 | 2 | 1 200 | |
| Farmer | 1 | 0 | 0 | |
| Other entrepreneur | 3 | 0 | 0 | |
| Pensioner | 31 | 86 | 51 600 | |
| Student, pupil | 11 | 1 | 600 | |
| Homewife, home dad | 0 | 0 | 0 | |
| Unemployed | 2 | 1 | 600 | |
| Other | 6 | 1 | 600 | |
| No answer | 3 | 1 | 600 | |
| Education | Elementary school | 5 | 12 | 7 200 |
| Secondary school | 7 | 10 | 6 000 | |
| Vocational | 28 | 32 | 19 200 | |
| High school | 14 | 11 | 6 600 | |
| University of Applied Sciences | 19 | 16 | 9 600 | |
| University | 27 | 16 | 9 600 | |
| Something else | 2 | 3 | 1 800 | |
| Size of the household | 1 pers | 28 | 40 | 24 000 |
| 2 pers | 38 | 54 | 32 400 | |
| 3 pers | 14 | 2 | 1 200 | |
| 4 pers | 12 | 2 | 1 200 | |
| 5+ pers | 7 | 2 | 1 200 | |
| Household income (gross) | Below 20 000 € /y | 11 | 6 | 3 600 |
| 20 000 - 35 000 € /y | 19 | 37 | 22 200 | |
| 35 001 - 50 000 € /y | 20 | 24 | 14 400 | |
| 50 001 - 85 000 € /y | 22 | 12 | 7 200 | |
| 85 001 - 100 000 € /y | 7 | 4 | 2 400 | |
| Over 100 000 € /y | 9 | 2 | 1 200 | |
| Don't want to tell | 5 | 11 | 6 600 | |
| Can't say / No answer | 7 | 3 | 1 800 | |
| Decision-maker in grocery purchases | Yes | 93 | 98 | 58 800 |
| Don't know | 7 | 2 | 1 200 | |
| Can not say | 1 | 0 | 0 | |
| Housing | Apartment | 32 | 30 | 18 000 |
| Row house or semi-detached house | 15 | 17 | 10 200 | |
| Detached house | 47 | 44 | 26 400 | |
| Farm | 4 | 9 | 5 400 | |
| Something else | 1 | 0 | 0 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 76 | 89 | 53 400 |
| Rented residence | 20 | 8 | 4 800 | |
| Right of residence apartment | 2 | 3 | 1 800 | |
| Something else | 1 | 1 | 600 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 40 | 45 | 27 000 |
| No | 59 | 53 | 31 800 | |
| Can not say | 1 | 1 | 600 | |
| Using AdBlocker or similar application | Yes | 19 | 4 | 2 400 |
| No | 76 | 92 | 55 200 | |
| Can not say | 5 | 4 | 2 400 | |
| Number of cars in household | One car | 45 | 61 | 36 600 |
| Two cars | 32 | 19 | 11 400 | |
| Three or more cars | 10 | 5 | 3 000 | |
| No car | 14 | 15 | 9 000 | |
| PUUTTUU | PUUTTUU | 22 | 31 | 18 600 |
| PUUTTUU | 67 | 55 | 33 000 | |
| PUUTTUU | 4 | 0 | 0 | |
| PUUTTUU | 8 | 7 | 4 200 | |
| PUUTTUU | 2 | 2 | 1 200 | |
| PUUTTUU | 8 | 10 | 6 000 | |
| PUUTTUU | 5 | 5 | 3 000 | |
| Advertising ban at the door / mailbox | Yes | 24 | 9 | 5 400 |
| No | 76 | 91 | 54 600 | |
| Can not say | 1 | 0 | 0 | |
| lifecycle | In paid job, entrepreneur, freelancer, farmer | 52 | 11 | 6 600 |
| Temporarily absent (= time off from work, care or study, maternity leave) | 1 | 0 | 0 | |
| Retired | 31 | 86 | 51 600 | |
| Unemployed / laid off | 2 | 1 | 600 | |
| Schoolboy or student | 11 | 1 | 600 | |
| Housewife or father | 0 | 0 | 0 | |
| In the military or performing civilian service | 0 | 0 | 0 | |
| Other | 1 | 1 | 600 | |
| Don't want to say | 0 | 0 | 0 | |
| Can not say | 0 | 0 | 0 | |
| Participation in workplace procurement decisions | Yes | 25 | 6 | 3 600 |
| No | 25 | 5 | 3 000 | |
| Can't say / No answer | 50 | 89 | 53 400 | |
| Health services used in the household | Public health services | 85 | 95 | 57 000 |
| Employer - funded health care services | 49 | 9 | 5 400 | |
| Private, self-funded healthcare services | 39 | 52 | 31 200 | |
| Private health insurance services | 22 | 6 | 3 600 | |
| No health care | 1 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 14 | 8 400 |
| Turku or Tampere | 8 | 9 | 5 400 | |
| Oulu | 4 | 2 | 1 200 | |
| 70 000 - 150 000 inhabitants town | 13 | 9 | 5 400 | |
| Urban municipality | 27 | 31 | 18 600 | |
| Conurbation | 16 | 21 | 12 600 | |
| Countryside | 13 | 14 | 8 400 | |
| Pets in household | Cat | 17 | 10 | 6 000 |
| Dog | 26 | 16 | 9 600 | |
| Some other pet | 5 | 3 | 1 800 | |
| No pets | 59 | 73 | 43 800 | |
| Family with kids | Yes | 32 | 6 | 3 600 |
| No | 68 | 94 | 56 400 | |
| Use of glasses or contact lenses | Yes | 67 | 91 | 54 600 |
| No | 33 | 9 | 5 400 | |
| How often different content is read | ||||
| The frequency of reading: Print magazines | Daily | 15 | 40 | 24 000 |
| 5-6 days a week | 4 | 11 | 6 600 | |
| 1-4 days a week | 26 | 30 | 18 000 | |
| Monthly | 24 | 10 | 6 000 | |
| Rarely | 23 | 9 | 5 400 | |
| Never | 7 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 21 | 19 | 11 400 |
| 5-6 days a week | 5 | 4 | 2 400 | |
| 1-4 days a week | 19 | 8 | 4 800 | |
| Monthly | 15 | 13 | 7 800 | |
| Rarely | 24 | 28 | 16 800 | |
| Never | 14 | 28 | 16 800 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 64 | 38 400 |
| 5-6 days a week | 4 | 4 | 2 400 | |
| 1-4 days a week | 23 | 25 | 15 000 | |
| Monthly | 13 | 3 | 1 800 | |
| Rarely | 21 | 4 | 2 400 | |
| Never | 7 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 36 | 21 600 |
| 5-6 days a week | 9 | 7 | 4 200 | |
| 1-4 days a week | 16 | 16 | 9 600 | |
| Monthly | 6 | 9 | 5 400 | |
| Rarely | 9 | 11 | 6 600 | |
| Never | 6 | 21 | 12 600 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 11 | 6 600 |
| 5-6 days a week | 4 | 7 | 4 200 | |
| 1-4 days a week | 44 | 58 | 34 800 | |
| Monthly | 17 | 15 | 9 000 | |
| Rarely | 20 | 7 | 4 200 | |
| Never | 9 | 3 | 1 800 | |
| Can not say | 1 | 1 | 600 | |
| The frequency of watching: Free online TV services | Daily | 15 | 20 | 12 000 |
| 5-6 days a week | 9 | 8 | 4 800 | |
| 1-4 days a week | 30 | 20 | 12 000 | |
| Monthly | 23 | 17 | 10 200 | |
| Rarely | 15 | 15 | 9 000 | |
| Never | 7 | 19 | 11 400 | |
| Can not say | 1 | 2 | 1 200 | |
| The frequency of watching: Pay TV and streaming services | Daily | 16 | 6 | 3 600 |
| 5-6 days a week | 10 | 2 | 1 200 | |
| 1-4 days a week | 22 | 9 | 5 400 | |
| Monthly | 10 | 6 | 3 600 | |
| Rarely | 11 | 8 | 4 800 | |
| Never | 31 | 67 | 40 200 | |
| Can not say | 0 | 1 | 600 | |
| The frequency of watching: Programs of YLE (national proadcaster) TV channels | Daily | 45 | 82 | 49 200 |
| 5-6 days a week | 9 | 7 | 4 200 | |
| 1-4 days a week | 19 | 6 | 3 600 | |
| Monthly | 11 | 2 | 1 200 | |
| Rarely | 12 | 1 | 600 | |
| Never | 3 | 1 | 600 | |
| Can not say | 0 | 1 | 600 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 35 | 50 | 30 000 |
| 5-6 days a week | 12 | 7 | 4 200 | |
| 1-4 days a week | 22 | 14 | 8 400 | |
| Monthly | 11 | 6 | 3 600 | |
| Rarely | 12 | 6 | 3 600 | |
| Never | 7 | 18 | 10 800 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of listening: Programs of YLE (national proadcaster) radio-channels | Daily | 22 | 49 | 29 400 |
| 5-6 days a week | 7 | 7 | 4 200 | |
| 1-4 days a week | 16 | 12 | 7 200 | |
| Monthly | 13 | 7 | 4 200 | |
| Rarely | 26 | 15 | 9 000 | |
| Never | 16 | 10 | 6 000 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 10 | 6 000 |
| 5-6 days a week | 10 | 5 | 3 000 | |
| 1-4 days a week | 21 | 8 | 4 800 | |
| Monthly | 14 | 9 | 5 400 | |
| Rarely | 21 | 31 | 18 600 | |
| Never | 16 | 37 | 22 200 | |
| Can not say | 1 | 1 | 600 | |
| The frequency of listening: Podcasts | Daily | 4 | 1 | 600 |
| 5-6 days a week | 3 | 2 | 1 200 | |
| 1-4 days a week | 9 | 2 | 1 200 | |
| Monthly | 13 | 6 | 3 600 | |
| Rarely | 28 | 25 | 15 000 | |
| Never | 41 | 60 | 36 000 | |
| Can not say | 2 | 3 | 1 800 | |
| User frequency and following: Social media | Daily | 57 | 43 | 25 800 |
| 5-6 days a week | 7 | 9 | 5 400 | |
| 1-4 days a week | 8 | 8 | 4 800 | |
| Monthly | 3 | 1 | 600 | |
| Rarely | 6 | 6 | 3 600 | |
| Never | 19 | 34 | 20 400 | |
| Can not say | 0 | 0 | 0 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 3 | 1 800 |
| 5-6 days a week | 5 | 1 | 600 | |
| 1-4 days a week | 11 | 4 | 2 400 | |
| Monthly | 8 | 4 | 2 400 | |
| Rarely | 22 | 23 | 13 800 | |
| Never | 40 | 65 | 39 000 | |
| Can not say | 1 | 1 | 600 | |
| User frequency: Instant messaging | Daily | 68 | 51 | 30 600 |
| 5-6 days a week | 9 | 11 | 6 600 | |
| 1-4 days a week | 10 | 8 | 4 800 | |
| Monthly | 3 | 3 | 1 800 | |
| Rarely | 3 | 4 | 2 400 | |
| Never | 8 | 22 | 13 200 | |
| Can not say | 0 | 0 | 0 | |
| A paid Finnish newspaper is subscribed to my household (print or digital) | Yes | 58 | 81 | 48 600 |
| No | 41 | 18 | 10 800 | |
| Can not say | 1 | 0 | 0 | |
| I tend to buy tabloids | Yes | 8 | 19 | 11 400 |
| No | 90 | 77 | 46 200 | |
| Can not say | 2 | 4 | 2 400 | |
| A paid Finnish magazine is subscribed to my household (print or digital) | Yes | 46 | 64 | 38 400 |
| No | 52 | 36 | 21 600 | |
| Can not say | 2 | 0 | 0 | |
| I tend to buy single copy magazines | Yes | 17 | 23 | 13 800 |
| No | 81 | 73 | 43 800 | |
| Can not say | 2 | 4 | 2 400 | |
| PUUTTUU | PUUTTUU | 13 | 19 | 11 400 |
| PUUTTUU | 5 | 3 | 1 800 | |
| PUUTTUU | 7 | 10 | 6 000 | |
| PUUTTUU | 15 | 18 | 10 800 | |
| PUUTTUU | 8 | 7 | 4 200 | |
| PUUTTUU | 7 | 2 | 1 200 | |
| PUUTTUU | 10 | 9 | 5 400 | |
| PUUTTUU | 6 | 3 | 1 800 | |
| PUUTTUU | 9 | 11 | 6 600 | |
| PUUTTUU | 9 | 10 | 6 000 | |
| PUUTTUU | 4 | 8 | 4 800 | |
| PUUTTUU | 5 | 3 | 1 800 | |
| PUUTTUU | 13 | 22 | 13 200 | |
| PUUTTUU | 8 | 13 | 7 800 | |
| PUUTTUU | 13 | 11 | 6 600 | |
| PUUTTUU | 7 | 14 | 8 400 | |
| PUUTTUU | 8 | 5 | 3 000 | |
| PUUTTUU | 3 | 1 | 600 | |
| PUUTTUU | 56 | 58 | 34 800 | |
| KULUTUSVÄITTÄMÄT | ||||
| PUUTTUU | PUUTTUU | 58 | 64 | 38 400 |
| PUUTTUU | 40 | 35 | 21 000 | |
| PUUTTUU | 2 | 2 | 1 200 | |
| PUUTTUU | PUUTTUU | 87 | 95 | 57 000 |
| PUUTTUU | 11 | 6 | 3 600 | |
| PUUTTUU | 1 | 0 | 0 | |
| PUUTTUU | PUUTTUU | 73 | 88 | 52 800 |
| PUUTTUU | 25 | 12 | 7 200 | |
| PUUTTUU | 2 | 1 | 600 | |
| PUUTTUU | PUUTTUU | 81 | 83 | 49 800 |
| PUUTTUU | 18 | 15 | 9 000 | |
| PUUTTUU | 2 | 1 | 600 | |
| PUUTTUU | PUUTTUU | 57 | 59 | 35 400 |
| PUUTTUU | 41 | 40 | 24 000 | |
| PUUTTUU | 1 | 1 | 600 | |
| PUUTTUU | PUUTTUU | 30 | 30 | 18 000 |
| PUUTTUU | 63 | 60 | 36 000 | |
| PUUTTUU | 7 | 10 | 6 000 | |
| PUUTTUU | PUUTTUU | 84 | 96 | 57 600 |
| PUUTTUU | 15 | 4 | 2 400 | |
| PUUTTUU | 1 | 0 | 0 | |
| PUUTTUU | PUUTTUU | 41 | 40 | 24 000 |
| PUUTTUU | 57 | 58 | 34 800 | |
| PUUTTUU | 2 | 1 | 600 | |
| PUUTTUU | PUUTTUU | 86 | 91 | 54 600 |
| PUUTTUU | 14 | 8 | 4 800 | |
| PUUTTUU | 1 | 0 | 0 | |
| PUUTTUU | PUUTTUU | 30 | 26 | 15 600 |
| PUUTTUU | 65 | 68 | 40 800 | |
| PUUTTUU | 5 | 7 | 4 200 | |
| PUUTTUU | PUUTTUU | 39 | 39 | 23 400 |
| PUUTTUU | 60 | 60 | 36 000 | |
| PUUTTUU | 1 | 1 | 600 | |
| PUUTTUU | PUUTTUU | 67 | 83 | 49 800 |
| PUUTTUU | 30 | 14 | 8 400 | |
| PUUTTUU | 3 | 3 | 1 800 | |
| PUUTTUU | PUUTTUU | 67 | 83 | 49 800 |
| PUUTTUU | 31 | 15 | 9 000 | |
| PUUTTUU | 3 | 2 | 1 200 | |
| PUUTTUU | PUUTTUU | 67 | 62 | 37 200 |
| PUUTTUU | 30 | 36 | 21 600 | |
| PUUTTUU | 2 | 2 | 1 200 | |
VIVA magazine's reader profile / Source NRS 2023