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VIVA

AT LAST THERE IS TIME Viva was created for active adults whose biggest enjoyments in life include reading. The magazine finds its stories from real life with all its joys and woes. We offer a sturdy information package with informational articles about finance skills, health and well-being of a senior citizen. A Viva reader is a member of the happy bunch of the older generation, which is continuously growing, and have a lot of free time to enjoy things. We live through the wonderful freedom of perpetual holiday, we dare to spend and invest in ourselves. We offer ideas for travelling, gardening, dining, dressing, living, new home technology and hobbies, without forgetting all the wonderfully unnecessary items.

Magazine's website: http://vivalehti.fi/ Follow us :

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Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Joonas Lappalainen
0503461574
ext-joonas.lappalainen@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Firdonkatu 2 T 151
00520 Helsinki
Phone 09 15 661
Magazine's email viva@otavamedia.fi
Vastaava päätoimittaja Erkki Meriluoto

Circulation or copies

Issues per year 12

Readership

Readership 90 000
Total reach 95 000
How many times read 1.9
Minutes of reading 59 min
Sources NRS 2021

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 07.01.2021 11.12.2020 15.12.2020 Thema: Nuukailuvinkkejä arkeen. Tunnista ja hoida kohdunlaskeuma. Keinot kodin valaistuksen parantamiseen.
2 04.02.2021 14.01.2021 19.01.2021 Thema: Kuivan ihon hoitokeinot. Kenen kannattaisi ottaa terveysvakuutus? Älä eksy nettiliittymäviidakossa!
3 04.03.2021 11.02.2021 16.02.2021 Thema: Vahvista keuhkoja ja paranna hengitystä. Vinkkejä uuden auton valintaan. Löydä näkemisen uudet apuvälineet.
4 31.03.2021 10.03.2021 15.03.2021 Thema: Ilo irti hiuksista! Apua kutisevalle päänahalle. Puutarhurien keväiset ilonaiheet. Pelasta vanhat videot ja valokuvat.
5 29.04.2021 08.04.2021 13.04.2021 Thema: Sääri punaisena: ruusu vai ihottuma? Millaista apua kotiin voi ostaa? Taas pinnalla: nostalgiset tietokonepelit
6 03.06.2021 12.05.2021 18.05.2021 Thema: Rakkaus. Miten laatia avoparin testamentti? Miten TV:stä saisi enemmän hyötyä?
7 01.07.2021 10.06.2021 15.06.2021 Thema: Helteen näppärät taltutuskeinot. Mistä seniorille neuvoja omakotitalon remonttiin?
8 05.08.2021 15.07.2021 20.07.2021 Thema: Silmien parhaaksi: hoida kuivuutta ja kutinaa. Miten toimia, kun ero on ainoa vaihtoehto. Uskallanko ostaa käytetyn tietokoneen?
9 02.09.2021 12.08.2021 17.08.2021 Thema: Rauhoita oireileva vatsa. Talveksi etelään - mistä koti? Miten pyykki kuivaksi kätevästi?
10 30.09.2021 09.09.2021 14.09.2021 Thema: Ikäihmisten ravitsemus. Näin käytät uusia maksutapoja.
11 04.11.2021 14.10.2021 19.10.2021 Thema: Mikä auttaa, kun eturauhanen kiukuttelee? Vaihtoehtoja omistusasumiselle.
12 02.12.2021 11.11.2021 16.11.2021 Thema: Miten väsymyksen voi voittaa?

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 8030 €

2/1

Position: 1. Spread

Size including margin: 460 x 297 mm

4-colour price 8840 €

2/1

Position: 2. Spread

Size including margin: 460 x 297 mm

4-colour price 8840 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 4460 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 4910 €

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 4910 €

1/1

Position: Back cover

Size including margin: 230 x 297 mm

4-colour price 4910 €

1/2 Pysty

Position: Not specified

Size including margin: 111 x 297 mm

4-colour price 3030 €

1/2 vaaka

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 3030 €

1/4 Pysty

Position: Not specified

Size including margin: 61 x 297 mm

4-colour price 2230 €

1/4 vaaka

Position: Not specified

Size including margin: 230 x 70 mm

4-colour price 2230 €

1/4 neliö

Position: Not specified

Size including margin: 111 x 146 mm

4-colour price 2230 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Printing area mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer PunaMusta Oy , Tampere

 

Technical info / material

Ad material delivery Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 90 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % VIVA
Readers %
VIVA
Amount of readers
SexWomen518475 600
Men491614 400
Age15-24 y1300
25-34 y1421 800
35-44 y1400
45-54 y1465 400
55-64 y161311 700
65+ y297971 100
Gender + ageFemale 15-29 years101900
Female 30-49 years1432 700
Female 50+ years288072 000
Male 15-29 years1000
Male 30-49 years141900
Male 50+ years241513 500
Household positionLives at home with parents71900
Lives alone274136 900
Lives with spouse374944 100
Lives with spouse and children2365 400
Single parent21900
Other321 800
ProfessionTop Management41900
white-collar worker, higher-level1543 600
White-collar worker1365 400
Worker1021 800
Farmer11900
Other entrepreneur321 800
Pensioner318072 000
Student, pupil121900
Homewife, home dad100
Unemployed321 800
Other421 800
No answer300
EducationElementary school6119 900
Secondary school71210 800
Vocational293329 700
High school131311 700
University of Applied Sciences18119 900
University251917 100
Something else21900
Size of the household1 pers283834 200
2 pers395448 600
3 pers1454 500
4 pers121900
5+ pers71900
Household income (gross)Below 20 000 € /y13109 000
20 000 - 35 000 € /y213834 200
35 001 - 50 000 € /y202018 000
50 001 - 85 000 € /y211614 400
85 001 - 100 000 € /y621 800
Over 100 000 € /y621 800
Don't want to tell6109 000
Can't say / No answer71900
Decision-maker in grocery purchasesYes949686 400
Don't know632 700
Can not say11900
HousingApartment343531 500
Row house or semi-detached house172118 900
Detached house443733 300
Farm465 400
Something else11900
Can not say000
Ownership of housingOwner-occupied residence748475 600
Rented residence22119 900
Right of residence apartment232 700
Something else121 800
Can not say100
Cottage or holiday home in regular useYes415045 000
No584944 100
Can not say11900
Number of cars in householdOne car465953 100
Two cars302219 800
Three or more cars1043 600
No car141513 500
Advertising ban at the door / mailboxYes241412 600
No768677 400
Can not say11900
lifecycleIn paid job, entrepreneur, freelancer, farmer501715 300
Temporarily absent (= time off from work, care or study, maternity leave)100
Retired318072 000
Unemployed / laid off321 800
Schoolboy or student121900
Housewife or father100
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes2387 200
No2587 200
Can't say / No answer518475 600
Health services used in the householdPublic health services859181 900
Employer - funded health care services491715 300
Private, self-funded healthcare services384843 200
Private health insurance services2198 100
No health care11900
Can not say100
Type of municipality (7 class)Greater Helsinki191816 200
Turku or Tampere832 700
Oulu454 500
70 000 - 150 000 inhabitants town131412 600
Urban municipality272320 700
Conurbation162118 900
Countryside131715 300
Pets in householdCat171311 700
Dog261816 200
Some other pet521 800
No pets607264 800
Family with kidsYes3187 200
No699282 800
Use of glasses or contact lensesYes688980 100
No32119 900
How often different content is read
The frequency of reading: Print magazinesDaily154338 700
5-6 days a week4109 000
1-4 days a week283027 000
Monthly251210 800
Rarely2143 600
Never500
Can not say000
The frequency of reading: Magazine content in digital formatDaily20119 900
5-6 days a week521 800
1-4 days a week191513 500
Monthly16109 000
Rarely253228 800
Never132825 200
Can not say11900
The frequency of reading: Print newspapers or afternoon papersDaily347163 900
5-6 days a week565 400
1-4 days a week23119 900
Monthly1432 700
Rarely1987 200
Never51900
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily534237 800
5-6 days a week1076 300
1-4 days a week171715 300
Monthly687 200
Rarely91210 800
Never51412 600
Can not say000
The frequency of reading: Free and free delivery newspapersDaily61210 800
5-6 days a week587 200
1-4 days a week425448 600
Monthly18109 000
Rarely2087 200
Never843 600
Can not say143 600
The frequency of watching: Free online TV servicesDaily171715 300
5-6 days a week10119 900
1-4 days a week312522 500
Monthly201412 600
Rarely151917 100
Never61311 700
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily1565 400
5-6 days a week1021 800
1-4 days a week1987 200
Monthly976 300
Rarely1176 300
Never356861 200
Can not say121 800
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily487365 700
5-6 days a week101311 700
1-4 days a week1965 400
Monthly1143 600
Rarely1021 800
Never332 700
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily385045 000
5-6 days a week131311 700
1-4 days a week231816 200
Monthly943 600
Rarely1065 400
Never798 100
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily244338 700
5-6 days a week787 200
1-4 days a week171715 300
Monthly1176 300
Rarely261614 400
Never1487 200
Can not say11900
The frequency of listening: Programs of commercial radio channelsDaily18109 000
5-6 days a week1054 500
1-4 days a week231614 400
Monthly1376 300
Rarely202825 200
Never163329 700
Can not say11900
The frequency of listening: PodcastsDaily31900
5-6 days a week200
1-4 days a week921 800
Monthly1232 700
Rarely262118 900
Never446760 300
Can not say454 500
User frequency and following: Social mediaDaily564237 800
5-6 days a week665 400
1-4 days a week9109 000
Monthly321 800
Rarely543 600
Never193632 400
Can not say01900
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1132 700
5-6 days a week51900
1-4 days a week1154 500
Monthly843 600
Rarely242421 600
Never406154 900
Can not say121 800
User frequency: Instant messaging Daily643733 300
5-6 days a week101412 600
1-4 days a week101513 500
Monthly487 200
Rarely354 500
Never92018 000
Can not say11900
A paid Finnish newspaper is subscribed to my household (print or digital)Yes598273 800
No401816 200
Can not say100
I tend to buy tabloidsYes92320 700
No897668 400
Can not say11900
A paid Finnish magazine is subscribed to my household (print or digital)Yes506962 100
No492926 100
Can not say221 800
I tend to buy single copy magazinesYes182522 500
No807365 700
Can not say221 800

VIVA magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.