Finnish Magazine Rate Cards

Voi Hyvin

Voi hyvin is a brand of a happy way of life, which offers concrete tips for a fashionably comfortable lifestyle and has an alternative perspective to health and beauty, nutrition, exercise and wellbeing. In every issue, Voi hyvin has at least 101 ideas for a happy life. The reader: An active woman who takes good care of herself, wants to increase her physical and mental wellbeing and improve her quality of life.

Magazine's website: www.terve.fi/lehdet/voi-hyvin Follow us :

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	A-lehdet Oy
Phone	09 75 961
Email	yritysasiakkaat@a-lehdet.fi
Contact person	Mediamyynti A-lehdet yritysasiakkaat@a-lehdet.fi
Www	https://www.a-lehdet.fi/artikkelit/mainosta-voi-hyvin-lehdessa

Contact info

Publisher	A-lehdet Oy
Visiting address	Risto Rytin tie 33 Helsinki
Phone	09 759 61
Magazine's email	voihyvin@a-lehdet.fi
Päätoimittaja	Riitta Nykänen

Circulation or copies

Issues per year	10

Readership

Readership	95 000
Total reach	0
How many times read	2.3
Minutes of reading	75 min
Sources	KMT 2023

Online audience

Magazine's website	http://www.terve.fi

Average weekly reach Source: FIAM

February 2024

154 629

-7.32 %

January 2024

166 847

-6.51 %

December 2023

178 457

13.77 %

November 2023

156 861

11.94 %

October 2023

140 127

1.45 %

September 2023

138 123

6.14 %

August 2023

130 128

11.58 %

July 2023

116 625

-0.32 %

June 2023

117 003

-9.37 %

May 2023

129 094

-3.49 %

April 2023

133 767

-8.87 %

March 2023

146 791

-7.59 %

Average weekly pageviews Source: FIAM

February 2024

414 250

-6.3 %

January 2024

442 079

-5.9 %

December 2023

469 805

24.73 %

November 2023

376 660

23.94 %

August 2023

303 915

7.92 %

July 2023

281 600

3.95 %

June 2023

270 887

-12 %

May 2023

307 810

-5.2 %

April 2023

324 704

-9.29 %

March 2023

357 978

-7.35 %

February 2023

386 393

2.08 %

January 2023

378 513

4.53 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	03.01.2024		07.12.2023		Theme: Health: health story, nutrition: Japanese diet, psychology: laughter yoga, mental power: grounding
2	31.01.2024		08.01.2024		Theme: Health: microbiome, nutrition: digestion, psychology: personality development, mental power: sexuality as a life force
3	28.02.2024		05.02.2024		Theme: Health: what does blood tell us, nutrition: nut and seed oils, psychology: second-hand stress i.e. contagious emotions, mental power: self-image development
4	03.04.2024		08.03.2024		Theme: Health: digital detox, nutrition: fermented non-dairy products, psychology: subconscious, mental power: what are emotions?
5	02.05.2024		09.04.2024		Theme: Health: healing breathwork, nutrition: probiotics, lactic acid bacteria, psychology: what does undermining do? Mental power: silence
6	05.06.2024		13.05.2024		Theme: Health: chronic borreliosis, nutrition: autumn harvest, psychology: advantages of gaming, mental power: connection to the body at different ages
7	03.07.2024		07.06.2024		Theme: Health: rock yoga, nutrition: autumn power plants, psychology: identify your blind spots, mental power: tai chi
8	07.08.2024		15.07.2024		Theme: Health: hypnosis, nutrition: adaptogens, psychology: psychological safety, mental power: secret to choosing a partner
9	11.09.2024		19.08.2024		Theme: Health: food dependence, nutrition: does intuitive eating lead us astray? Psychology: manners, mental power: ceremonies
10	16.10.2024		23.09.2024		Theme: Health: emotional locks, nutrition: best food for the skin, psychology: letting go, mental power: enjoying small things
11	20.11.2024		28.10.2024		Theme: Special: memory and memories

Advertisement rates

2/1

Position: Not specified

Size including margin: 410 x 280 mm

4-colour price 8531 €

2/1

Position: First spread

Size including margin: 410 x 280 mm

4-colour price 9303 €

1/1

Position: Not specified

Size including margin: 205 x 280 mm

4-colour price 4820 €

1/1

Position: 2. Cover

Size including margin: 205 x 280 mm

4-colour price 5303 €

1/1

Position: 3. Cover

Size including margin: 205 x 280 mm

4-colour price 5303 €

1/1 takakansi

Position: Back cover

Size including margin: 205 x 250 mm

4-colour price 5303 €

1/2

Position: Not specified

Size including margin: 100 x 280 mm

4-colour price 3470 €

1/2

Position: Not specified

Size including margin: 205 x 137 mm

4-colour price 3470 €

1/3

Position: Not specified

Size including margin: 68 x 280 mm

4-colour price 2893 €

1/3

Position: Not specified

Size including margin: 205 x 93 mm

4-colour price 2893 €

1/4

Position: Not specified

Size including margin: 54 x 280 mm

4-colour price 2530 €

1/4

Position: Not specified

Size including margin: 217 x 70 mm

4-colour price 2530 €

1/4

Position: Not specified

Size including margin: 83 x 120 mm

4-colour price 2530 €

Desktop

Kuvaus: Boksi

Koko px.: 300x250

Hinta: CPM / Cost per thousand 8,00 €

Desktop

Kuvaus: Cross-screen paraati

Koko px.: 980x400, 300x300

Hinta: CPM / Cost per thousand 23,00 €

Desktop

Kuvaus: Cross-screen puolikas sivu

Koko px.: 300x600

Hinta: CPM / Cost per thousand 23,00 €

Desktop

Kuvaus: Cross-screen taktinen

Koko px.: 980x120, 468x400, 300x250, 160x600

Hinta: CPM / Cost per thousand 10,00 €

Desktop

Kuvaus: Interstitiaali

Koko px.: 1200x1600

Hinta: CPM / Cost per thousand 50,00 €

Desktop

Kuvaus: Jättiboksi

Koko px.: 468x400

Hinta: CPM / Cost per thousand 9,00 €

Desktop

Kuvaus: Natiivimainospaikka

Koko px.: 600x500

Hinta: CPM / Cost per thousand 11,50 €

Desktop

Kuvaus: Panorama

Koko px.: 980x120

Hinta: CPM / Cost per thousand 11,50 €

Desktop

Kuvaus: Paraati

Koko px.: 980x400

Hinta: CPM / Cost per thousand 34,00 €

Desktop

Kuvaus: Paraati + tapetti

Koko px.: 980x400

Hinta: CPM / Cost per thousand 42,00 €

Desktop

Kuvaus: Parallax

Koko px.: 2048x1152, 750x1334

Hinta: CPM / Cost per thousand 23,00 €

Desktop

Kuvaus: Pidennetty suurtaulu

Koko px.: 160x600

Hinta: CPM / Cost per thousand 10,00 €

Desktop

Kuvaus: Suurtaulu

Koko px.: 140x350

Hinta: CPM / Cost per thousand 10,00 €

Desktop

Kuvaus: Torni

Koko px.: 200x900

Hinta: CPM / Cost per thousand 11,00 €

Mobiili

Kuvaus: Mobiiliboksi

Koko px.: 300x250

Hinta: CPM / Cost per thousand 8,00 €

Mobiili

Kuvaus: Mobiiliparaati

Koko px.: 300x300

Hinta: CPM / Cost per thousand 13,00 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	205 x 280 mm
New size mm	205 x 280 mm
New size start from	number: 2
Bleed mm	5 mm
Number of colums	4
Printing process	Offset
Binding	Saddle-stitching

Printing house

Printer	PunaMusta Oy , Tampere

Technical info / material

Ad material delivery
Technical data

Readers: 95 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Voi Hyvin Readers %	Voi Hyvin Amount of readers
Readership (KMT 2023)	95 000
Total reach	0
Sex	Women	51	87	82 650
Sex	Men	49	13	12 350

Native language	Finnish	95	98	93 100
Native language	Swedish	5	2	1 900

Age	15-24 y	13	1	950
	25-34 y	14	4	3 800
	35-44 y	14	9	8 550
	45-54 y	14	14	13 300
	55-64 y	16	16	15 200
	65+ y	29	55	52 250

Gender + age	Female 15-29 years	10	2	1 900
	Female 30-49 years	14	17	16 150
	Female 50+ years	28	69	65 550
	Male 15-29 years	10	1	950
	Male 30-49 years	14	2	1 900
	Male 50+ years	24	9	8 550

Household position	Lives at home with parents	7	1	950
	Lives alone	28	32	30 400
	Lives with spouse	37	45	42 750
	Lives with spouse and children	24	19	18 050
	Single parent	2	2	1 900
	Other	3	1	950

Grandchildren under 18 years of age	Yes	21	31	29 450
	No	38	55	52 250
	No answer (under 45 year olds)	41	14	13 300

Profession	Top Management	4	4	3 800
	white-collar worker, higher-level	16	11	10 450
	White-collar worker	12	13	12 350
	Worker	10	4	3 800
	Farmer	1	1	950
	Other entrepreneur	3	3	2 850
	Pensioner	31	55	52 250
	Student, pupil	11	1	950
	Homewife, home dad	0	0	0
	Unemployed	2	2	1 900
	Other	6	6	5 700
	No answer	3	2	1 900

Education	Elementary school	5	8	7 600
	Secondary school	7	8	7 600
	Vocational	28	36	34 200
	High school	14	12	11 400
	University of Applied Sciences	19	16	15 200
	University	27	19	18 050
	Something else	2	2	1 900

Size of the household	1 pers	28	32	30 400
	2 pers	38	45	42 750
	3 pers	14	11	10 450
	4 pers	12	7	6 650
	5+ pers	7	4	3 800

Household income (gross)	Below 20 000 € /y	11	12	11 400
	20 000 - 35 000 € /y	19	27	25 650
	35 001 - 50 000 € /y	20	21	19 950
	50 001 - 85 000 € /y	22	16	15 200
	85 001 - 100 000 € /y	7	6	5 700
	Over 100 000 € /y	9	8	7 600
	Don't want to tell	5	7	6 650
	Can't say / No answer	7	3	2 850

Decision-maker in grocery purchases	Yes	93	97	92 150
	Don't know	7	2	1 900
	Can not say	1	0	0

Housing	Apartment	32	28	26 600
	Row house or semi-detached house	15	17	16 150
	Detached house	47	49	46 550
	Farm	4	5	4 750
	Something else	1	1	950
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	83	78 850
	Rented residence	20	14	13 300
	Right of residence apartment	2	3	2 850
	Something else	1	0	0
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	40	38 000
	No	59	59	56 050
	Can not say	1	1	950

Using AdBlocker or similar application	Yes	19	7	6 650
	No	76	86	81 700
	Can not say	5	6	5 700

Number of cars in household	One car	45	52	49 400
	Two cars	32	29	27 550
	Three or more cars	10	7	6 650
	No car	14	11	10 450

PUUTTUU	PUUTTUU	22	28	26 600
	PUUTTUU	67	56	53 200
	PUUTTUU	4	1	950
	PUUTTUU	8	7	6 650
	PUUTTUU	2	2	1 900
	PUUTTUU	8	10	9 500
	PUUTTUU	5	8	7 600

Advertising ban at the door / mailbox	Yes	24	17	16 150
	No	76	83	78 850
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	40	38 000
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	950
	Retired	31	55	52 250
	Unemployed / laid off	2	2	1 900
	Schoolboy or student	11	1	950
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	950
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	18	17 100
	No	25	20	19 000
	Can't say / No answer	50	62	58 900

Health services used in the household	Public health services	85	91	86 450
	Employer - funded health care services	49	34	32 300
	Private, self-funded healthcare services	39	53	50 350
	Private health insurance services	22	16	15 200
	No health care	1	0	0
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	17	16 150
	Turku or Tampere	8	6	5 700
	Oulu	4	2	1 900
	70 000 - 150 000 inhabitants town	13	14	13 300
	Urban municipality	27	30	28 500
	Conurbation	16	18	17 100
	Countryside	13	13	12 350

Pets in household	Cat	17	14	13 300
	Dog	26	23	21 850
	Some other pet	5	4	3 800
	No pets	59	64	60 800

Family with kids	Yes	32	20	19 000
Family with kids	No	68	80	76 000

Use of glasses or contact lenses	Yes	67	83	78 850
Use of glasses or contact lenses	No	33	17	16 150
How often different content is read
The frequency of reading: Print magazines	Daily	15	25	23 750
	5-6 days a week	4	10	9 500
	1-4 days a week	26	37	35 150
	Monthly	24	20	19 000
	Rarely	23	7	6 650
	Never	7	0	0
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	17	16 150
	5-6 days a week	5	4	3 800
	1-4 days a week	19	16	15 200
	Monthly	15	19	18 050
	Rarely	24	25	23 750
	Never	14	18	17 100
	Can not say	1	1	950

The frequency of reading: Print newspapers or afternoon papers	Daily	30	46	43 700
	5-6 days a week	4	6	5 700
	1-4 days a week	23	28	26 600
	Monthly	13	10	9 500
	Rarely	21	7	6 650
	Never	7	2	1 900
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	49	46 550
	5-6 days a week	9	7	6 650
	1-4 days a week	16	14	13 300
	Monthly	6	8	7 600
	Rarely	9	12	11 400
	Never	6	10	9 500
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	9	8 550
	5-6 days a week	4	4	3 800
	1-4 days a week	44	55	52 250
	Monthly	17	15	14 250
	Rarely	20	13	12 350
	Never	9	3	2 850
	Can not say	1	0	0

The frequency of watching: Free online TV services	Daily	15	22	20 900
	5-6 days a week	9	11	10 450
	1-4 days a week	30	22	20 900
	Monthly	23	20	19 000
	Rarely	15	13	12 350
	Never	7	11	10 450
	Can not say	1	0	0

The frequency of watching: Pay TV and streaming services	Daily	16	12	11 400
	5-6 days a week	10	4	3 800
	1-4 days a week	22	17	16 150
	Monthly	10	8	7 600
	Rarely	11	13	12 350
	Never	31	45	42 750
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	65	61 750
	5-6 days a week	9	9	8 550
	1-4 days a week	19	14	13 300
	Monthly	11	6	5 700
	Rarely	12	5	4 750
	Never	3	1	950
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	44	41 800
	5-6 days a week	12	12	11 400
	1-4 days a week	22	19	18 050
	Monthly	11	7	6 650
	Rarely	12	8	7 600
	Never	7	8	7 600
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	32	30 400
	5-6 days a week	7	7	6 650
	1-4 days a week	16	16	15 200
	Monthly	13	11	10 450
	Rarely	26	20	19 000
	Never	16	14	13 300
	Can not say	1	0	0

The frequency of listening: Programs of commercial radio channels	Daily	16	18	17 100
	5-6 days a week	10	9	8 550
	1-4 days a week	21	13	12 350
	Monthly	14	13	12 350
	Rarely	21	24	22 800
	Never	16	23	21 850
	Can not say	1	1	950

The frequency of listening: Podcasts	Daily	4	2	1 900
	5-6 days a week	3	1	950
	1-4 days a week	9	7	6 650
	Monthly	13	8	7 600
	Rarely	28	29	27 550
	Never	41	49	46 550
	Can not say	2	4	3 800

User frequency and following: Social media	Daily	57	50	47 500
	5-6 days a week	7	9	8 550
	1-4 days a week	8	7	6 650
	Monthly	3	2	1 900
	Rarely	6	5	4 750
	Never	19	26	24 700
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	7	6 650
	5-6 days a week	5	2	1 900
	1-4 days a week	11	7	6 650
	Monthly	8	9	8 550
	Rarely	22	24	22 800
	Never	40	50	47 500
	Can not say	1	1	950

User frequency: Instant messaging	Daily	68	57	54 150
	5-6 days a week	9	12	11 400
	1-4 days a week	10	12	11 400
	Monthly	3	3	2 850
	Rarely	3	4	3 800
	Never	8	13	12 350
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	70	66 500
	No	41	29	27 550
	Can not say	1	1	950

I tend to buy tabloids	Yes	8	16	15 200
	No	90	82	77 900
	Can not say	2	2	1 900

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	59	56 050
	No	52	41	38 950
	Can not say	2	0	0

I tend to buy single copy magazines	Yes	17	30	28 500
	No	81	68	64 600
	Can not say	2	2	1 900

PUUTTUU	PUUTTUU	13	22	20 900
	PUUTTUU	5	5	4 750
	PUUTTUU	7	9	8 550
	PUUTTUU	15	15	14 250
	PUUTTUU	8	4	3 800
	PUUTTUU	7	3	2 850
	PUUTTUU	10	10	9 500
	PUUTTUU	6	6	5 700
	PUUTTUU	9	9	8 550
	PUUTTUU	9	9	8 550
	PUUTTUU	4	6	5 700
	PUUTTUU	5	5	4 750
	PUUTTUU	13	19	18 050
	PUUTTUU	8	14	13 300
	PUUTTUU	13	14	13 300
	PUUTTUU	7	13	12 350
	PUUTTUU	8	5	4 750
	PUUTTUU	3	2	1 900
	PUUTTUU	56	54	51 300
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	60	57 000
	PUUTTUU	40	38	36 100
	PUUTTUU	2	1	950

PUUTTUU	PUUTTUU	87	93	88 350
	PUUTTUU	11	7	6 650
	PUUTTUU	1	1	950

PUUTTUU	PUUTTUU	73	81	76 950
	PUUTTUU	25	17	16 150
	PUUTTUU	2	2	1 900

PUUTTUU	PUUTTUU	81	85	80 750
	PUUTTUU	18	13	12 350
	PUUTTUU	2	1	950

PUUTTUU	PUUTTUU	57	57	54 150
	PUUTTUU	41	43	40 850
	PUUTTUU	1	1	950

PUUTTUU	PUUTTUU	30	31	29 450
	PUUTTUU	63	60	57 000
	PUUTTUU	7	8	7 600

PUUTTUU	PUUTTUU	84	92	87 400
	PUUTTUU	15	7	6 650
	PUUTTUU	1	1	950

PUUTTUU	PUUTTUU	41	43	40 850
	PUUTTUU	57	54	51 300
	PUUTTUU	2	3	2 850

PUUTTUU	PUUTTUU	86	88	83 600
	PUUTTUU	14	12	11 400
	PUUTTUU	1	1	950

PUUTTUU	PUUTTUU	30	26	24 700
	PUUTTUU	65	68	64 600
	PUUTTUU	5	6	5 700

PUUTTUU	PUUTTUU	39	38	36 100
	PUUTTUU	60	61	57 950
	PUUTTUU	1	1	950

PUUTTUU	PUUTTUU	67	80	76 000
	PUUTTUU	30	18	17 100
	PUUTTUU	3	2	1 900

PUUTTUU	PUUTTUU	67	81	76 950
	PUUTTUU	31	18	17 100
	PUUTTUU	3	2	1 900

PUUTTUU	PUUTTUU	67	69	65 550
	PUUTTUU	30	29	27 550
	PUUTTUU	2	2	1 900

Voi Hyvin magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Voi Hyvin Readers %	Voi Hyvin Amount of readers
Attitude towards advertising: Newspapers	Positive	77	81	76 950
	Can not say	4	3	2 850
	Negative	18	16	15 200

Attitude towards advertising: Magazines	Positive	77	79	75 050
	Can not say	5	3	2 850
	Negative	19	17	16 150

Attitude towards advertising: Free and local newspapers	Positive	82	85	80 750
	Can not say	5	3	2 850
	Negative	13	12	11 400

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	49	46 550
	Can not say	8	16	15 200
	Negative	37	35	33 250

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	39	37 050
	Can not say	12	21	19 950
	Negative	47	40	38 000

Attitude towards advertising: Blogs	Positive	30	26	24 700
	Can not say	27	38	36 100
	Negative	41	36	34 200

Attitude towards advertising: Newsletters to email	Positive	19	23	21 850
	Can not say	2	2	1 900
	Negative	79	75	71 250

Attitude towards advertising: Other websites	Positive	43	40	38 000
	Can not say	10	15	14 250
	Negative	46	46	43 700

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	55	52 250
	Can not say	3	4	3 800
	Negative	40	42	39 900

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	35	33 250
	Can not say	6	8	7 600
	Negative	53	57	54 150

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	76	72 200
	Can not say	4	3	2 850
	Negative	28	21	19 950

Attitude towards advertising: Out-of-home advertising	Positive	66	60	57 000
	Can not say	6	8	7 600
	Negative	29	32	30 400

Voi Hyvin magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Voi Hyvin Readers %	Voi Hyvin Amount of readers
I relax and get inspired by magazines	Agree	77	88	83 600
	Disagree	15	9	8 550
	Can not say	7	4	3 800

I experience pampering moments with magazines	Agree	50	65	61 750
	Disagree	39	27	25 650
	Can not say	10	8	7 600

A professional magazine keeps me up to date on professional matters	Agree	70	68	64 600
	Disagree	17	15	14 250
	Can not say	12	17	16 150

The industry specialty magazine provides information on my hobbies and interests	Agree	81	81	76 950
	Disagree	10	11	10 450
	Can not say	9	8	7 600

Finnish magazines offer reliable comparisons and tests	Agree	68	70	66 500
	Disagree	18	18	17 100
	Can not say	14	12	11 400

Finnish magazines offer reliable product recommendations	Agree	64	67	63 650
	Disagree	21	22	20 900
	Can not say	15	12	11 400

Finnish magazines are of high quality	Agree	81	87	82 650
	Disagree	12	9	8 550
	Can not say	7	4	3 800

I follow important magazines on social media	Agree	32	33	31 350
	Disagree	60	57	54 150
	Can not say	8	10	9 500

I read important magazines from cover to cover	Agree	52	66	62 700
	Disagree	43	30	28 500
	Can not say	5	4	3 800

Ads are part of the content of the magazine	Agree	64	64	60 800
	Disagree	31	32	30 400
	Can not say	5	3	2 850

Ads in magazines make new things familiar	Agree	67	73	69 350
	Disagree	28	23	21 850
	Can not say	6	4	3 800

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	48	45 600
	Disagree	42	46	43 700
	Can not say	6	5	4 750

I have purchased products based on the ad in magazine	Agree	46	54	51 300
	Disagree	49	43	40 850
	Can not say	6	4	3 800

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	72	68 400
	Disagree	35	23	21 850
	Can not say	4	4	3 800

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	54	51 300
	Disagree	55	41	38 950
	Can not say	6	5	4 750

I rely on product recommendations from bloggers and tubers	Agree	21	15	14 250
	Disagree	66	67	63 650
	Can not say	14	19	18 050

Voi Hyvin magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Voi Hyvin Readers %	Voi Hyvin Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	10	9 500
	Newspapers	14	25	23 750
	Magazine websites	7	4	3 800
	Newspaper websites	7	7	6 650
	Blogs	2	1	950
	Social media	12	10	9 500
	Other websites	42	33	31 350
	Television	10	11	10 450
	Radio	1	1	950
	Direct mail	10	14	13 300
	None of the above	40	42	39 900

Information sources, consumer electronics and information technology	Print magazines	15	15	14 250
	Newspapers	19	30	28 500
	Magazine websites	10	7	6 650
	Newspaper websites	9	8	7 600
	Blogs	5	3	2 850
	Social media	23	15	14 250
	Other websites	50	39	37 050
	Television	17	21	19 950
	Radio	3	1	950
	Direct mail	36	49	46 550
	None of the above	16	15	14 250

Information sources, beauty care and cosmetics	Print magazines	18	31	29 450
	Newspapers	8	16	15 200
	Magazine websites	9	10	9 500
	Newspaper websites	5	5	4 750
	Blogs	8	7	6 650
	Social media	25	22	20 900
	Other websites	16	18	17 100
	Television	12	18	17 100
	Radio	2	1	950
	Direct mail	16	26	24 700
	None of the above	47	32	30 400

Information sources, travel	Print magazines	17	22	20 900
	Newspapers	15	24	22 800
	Magazine websites	10	9	8 550
	Newspaper websites	9	9	8 550
	Blogs	10	9	8 550
	Social media	31	26	24 700
	Other websites	48	42	39 900
	Television	16	22	20 900
	Radio	3	3	2 850
	Direct mail	10	17	16 150
	None of the above	29	27	25 650

Information sources, style and fashion	Print magazines	24	40	38 000
	Newspapers	14	22	20 900
	Magazine websites	12	14	13 300
	Newspaper websites	7	7	6 650
	Blogs	9	8	7 600
	Social media	32	27	25 650
	Other websites	34	35	33 250
	Television	17	24	22 800
	Radio	1	2	1 900
	Direct mail	25	36	34 200
	None of the above	30	17	16 150

Information sources, building and renovating	Print magazines	20	28	26 600
	Newspapers	16	24	22 800
	Magazine websites	9	8	7 600
	Newspaper websites	7	7	6 650
	Blogs	6	4	3 800
	Social media	20	16	15 200
	Other websites	33	27	25 650
	Television	18	24	22 800
	Radio	2	1	950
	Direct mail	28	35	33 250
	None of the above	32	30	28 500

Information sources, food, cooking and baking	Print magazines	37	52	49 400
	Newspapers	28	41	38 950
	Magazine websites	20	19	18 050
	Newspaper websites	17	14	13 300
	Blogs	14	14	13 300
	Social media	38	30	28 500
	Other websites	34	28	26 600
	Television	28	31	29 450
	Radio	6	5	4 750
	Direct mail	26	36	34 200
	None of the above	13	9	8 550

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	8	7 600
	Newspapers	12	24	22 800
	Magazine websites	3	3	2 850
	Newspaper websites	5	6	5 700
	Blogs	1	1	950
	Social media	10	10	9 500
	Other websites	24	23	21 850
	Television	11	16	15 200
	Radio	2	1	950
	Direct mail	17	24	22 800
	None of the above	52	41	38 950

Information sources, decorating and furniture purchases	Print magazines	24	34	32 300
	Newspapers	16	23	21 850
	Magazine websites	11	12	11 400
	Newspaper websites	7	7	6 650
	Blogs	8	6	5 700
	Social media	26	22	20 900
	Other websites	31	28	26 600
	Television	18	23	21 850
	Radio	1	1	950
	Direct mail	30	40	38 000
	None of the above	27	19	18 050

Information sources, saving and investing	Print magazines	9	9	8 550
	Newspapers	10	13	12 350
	Magazine websites	6	4	3 800
	Newspaper websites	9	7	6 650
	Blogs	6	5	4 750
	Social media	16	11	10 450
	Other websites	30	21	19 950
	Television	6	8	7 600
	Radio	3	2	1 900
	Direct mail	3	6	5 700
	None of the above	49	55	52 250

Information sources, health and wellbeing products / services	Print magazines	14	22	20 900
	Newspapers	15	24	22 800
	Magazine websites	7	8	7 600
	Newspaper websites	6	6	5 700
	Blogs	5	6	5 700
	Social media	21	22	20 900
	Other websites	37	33	31 350
	Television	12	16	15 200
	Radio	2	2	1 900
	Direct mail	17	28	26 600
	None of the above	38	30	28 500

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	16	15 200
	Newspapers	19	29	27 550
	Magazine websites	7	6	5 700
	Newspaper websites	8	8	7 600
	Blogs	5	3	2 850
	Social media	22	18	17 100
	Other websites	41	34	32 300
	Television	13	16	15 200
	Radio	1	1	950
	Direct mail	31	37	35 150
	None of the above	29	27	25 650

Voi Hyvin magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Voi Hyvin Readers %	Voi Hyvin Amount of readers
PUUTTUU	Cars, motor vehicles	26	11	10 450
	Well-being and health	53	87	82 650
	Charity work	14	24	22 800
	Self development	32	49	46 550
	PUUTTUU	15	18	17 100
	PUUTTUU	17	6	5 700
	PUUTTUU	16	29	27 550
	PUUTTUU	27	41	38 950
	PUUTTUU	55	55	52 250
	PUUTTUU	34	43	40 850
	PUUTTUU	32	43	40 850
	PUUTTUU	26	35	33 250
	PUUTTUU	53	66	62 700
	PUUTTUU	10	3	2 850
	PUUTTUU	22	31	29 450
	PUUTTUU	35	42	39 900
	PUUTTUU	30	28	26 600
	PUUTTUU	56	64	60 800
	PUUTTUU	16	3	2 850
	PUUTTUU	40	34	32 300
	PUUTTUU	33	56	53 200
	PUUTTUU	39	35	33 250
	PUUTTUU	40	46	43 700
	PUUTTUU	40	55	52 250
	PUUTTUU	23	23	21 850
	PUUTTUU	31	49	46 550
	PUUTTUU	36	31	29 450
	PUUTTUU	36	36	34 200
	PUUTTUU	46	42	39 900
	PUUTTUU	11	5	4 750
	PUUTTUU	23	12	11 400
	PUUTTUU	33	40	38 000
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	39	37 050
	Repair and construction products	40	36	34 200
	Domestic appliances	39	42	39 900
	Electronics or IT products	50	41	38 950
	Cars	18	13	12 350
	Clothing and footwear	82	85	80 750
	Eyeglasses, contact lenses or sunglasses	35	39	37 050
	Sports clothing, footwear or equipment	60	54	51 300
	Saving or investing products or services	26	21	19 950
	Cosmetics and beauty products	45	59	56 050
	Mobile phones	31	31	29 450
	Travels	37	33	31 350
	Products and services for health and well-being	58	71	67 450
	None of the above	2	2	1 900

Intentions to purchase within 12 months	Furniture and furnishings	29	24	22 800
	Repair and construction products	36	34	32 300
	Domestic appliances	20	21	19 950
	Electronics or IT products	28	16	15 200
	Cars	14	7	6 650
	Clothing and footwear	65	63	59 850
	Eyeglasses, contact lenses or sunglasses	27	33	31 350
	Sports clothing, footwear or equipment	43	38	36 100
	Saving or investing products or services	22	17	16 150
	Cosmetics and beauty products	36	45	42 750
	Mobile phones	16	13	12 350
	Travels	41	35	33 250
	Products and services for health and well-being	46	59	56 050
	None of the above	7	8	7 600

Planned acquisitions in the househould over the next 2 years	Building a house	3	1	950
	Buying an apartment	11	6	5 700
	Home renovation	29	28	26 600
	Buying a car	25	15	14 250
	Buying a boat	3	2	1 900
	None of these	50	60	57 000

Will consider switching over the next 12 months	Bank	7	4	3 800
	Insurance company	10	6	5 700
	electric company	18	15	14 250
	Internet Connection	8	8	7 600
	Phone-subscription	12	8	7 600
	None of the above	47	52	49 400
	Can not say	19	21	19 950

Use of extra money	Magazines, books, movies	17	18	17 100
	Eating, drinking, partying in a restaurant	32	24	22 800
	Exercises and sports equipment	26	16	15 200
	Cultural events (eg. concerts, theater, festivals)	33	39	37 050
	Renovation, interior design	25	28	26 600
	Health services and personal well-being	21	39	37 050
	Travel	40	41	38 950
	Consumer electronics and IT equipment, mobile phones	16	6	5 700
	Clothes, shoes and bags	23	24	22 800
	Home services (cleaning and other housekeeping services)	6	10	9 500
	Car, boat, motorcycle	13	6	5 700
	Cosmetics and beauty care	10	12	11 400
	Saving, investing	46	36	34 200
	Other	8	6	5 700
	There is no extra money left after mandatory expenses	8	9	8 550
	Can not say	3	2	1 900
Planning on buying/doing in the next 12 months

Voi Hyvin magazine's reader profile / Source NRS 2023

Voi Hyvin

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