Finnish Magazine Rate Cards

Yhteishyvä

Yhteishyvä is read by the members of the cooperative societies that make up the S-Group. The magazine is part of retail media.

Readers find information on benefits for co-op members, information to support their purchase decisions and hints and ideas for a good life. The magazine also features interesting articles on various subjects, entertainment and inspiration.

Yhteishyvä has national coverage, and the products and services presented on its pages should be available at S-Group outlets or at the outlets of the group's partner enterprises all over the country.

Magazine's website: https://www.yhteishyva.fi/ Follow us :

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts
Terms of delivery

Advertisement sales

Advertisement sales	Suomen Osuuskauppojen Keskuskunta SOK
Phone	010 768 011
Contact person	Aleksi Rautakorpi aleksi.rautakorpi@sok.fi
Www	https://smartmarketing.fi/

Contact info

Publisher	Suomen Osuuskauppojen Keskuskunta SOK
Visiting address	Fleminginkatu 34 00510 Helsinki
Postal address	PL 1 00088 S-RYHMÄ
Phone	010 768 011

Circulation or copies

Circulation	837922 / LT2023
Copies	650000
Issues per year	4

Readership

Readership	2 103 000
Total reach	2 190 000
How many times read	1.6
Minutes of reading	38 min
Sources	KMT 2023

Online audience

Magazine's website	http://www.yhteishyva.fi

Average weekly reach Source: FIAM

February 2024

299 568

-3.38 %

January 2024

310 041

-35.48 %

December 2023

480 528

59.37 %

November 2023

301 518

10.73 %

October 2023

272 297

1.37 %

September 2023

268 605

0.1 %

August 2023

268 346

27.08 %

July 2023

211 156

-4.67 %

June 2023

221 506

Average weekly pageviews Source: FIAM

February 2024

742 968

-48.05 %

December 2023

1 430 185

73.12 %

November 2023

826 141

17.46 %

August 2023

703 315

24.76 %

July 2023

563 714

-1.44 %

June 2023

571 941

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	10.02.2024	02.01.2024	16.01.2024
2	10.05.2024	28.03.2024	11.04.2024
3	10.08.2024	05.06.2024	19.06.2024
4	10.11.2024	02.10.2024	16.10.2024

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 273 mm

4-colour price 25200 €

1/1

Position: Not specified

Size including margin: 210 x 273 mm

4-colour price 14000 €

1/2

Position: Not specified

Size including margin: 100 x 273 mm

4-colour price 8100 €

1/2

Position: Not specified

Size including margin: 210 x 132 mm

4-colour price 8100 €

1/4

Position: Not specified

Size including margin: 55 x 273 mm

4-colour price 5900 €

1/4

Position: Not specified

Size including margin: 210 x 68 mm

4-colour price 5900 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	210 x 273 mm
Printing area mm	210 x 273 mm
Bleed mm	3 mm
Number of colums	4
Column width	43 mm
Printing process	Offset
Binding	Saddle-stitching

Printing house

Printer	PunaMusta Oy , Helsinki

Technical info / material

Ad material delivery	https://ads.aikakausmedia.fi
Technical data	ICC-profiili Kannen paperi MWC Gloss, Profiili: PSO Coated V3 Sisus LWC Gloss, Profiili: PSO LWC Improved Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 3-5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit (Crop marks) on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta.

Ad material delivery

https://ads.aikakausmedia.fi

Technical data

ICC-profiili Kannen paperi MWC Gloss, Profiili: PSO Coated V3 Sisus LWC Gloss, Profiili: PSO LWC Improved Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 3-5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit (Crop marks) on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta.

Readers: 2 103 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Yhteishyvä Readers %	Yhteishyvä Amount of readers
Readership (KMT 2023)	2 103 000
Total reach	2 190 000
Sex	Women	51	63	1 324 890
Sex	Men	49	37	778 110

Native language	Finnish	95	97	2 039 910
Native language	Swedish	5	3	63 090

Age	15-24 y	13	4	84 120
	25-34 y	14	10	210 300
	35-44 y	14	14	294 420
	45-54 y	14	16	336 480
	55-64 y	16	19	399 570
	65+ y	29	37	778 110

Gender + age	Female 15-29 years	10	6	126 180
	Female 30-49 years	14	18	378 540
	Female 50+ years	28	39	820 170
	Male 15-29 years	10	2	42 060
	Male 30-49 years	14	10	210 300
	Male 50+ years	24	25	525 750

Household position	Lives at home with parents	7	2	42 060
	Lives alone	28	26	546 780
	Lives with spouse	37	41	862 230
	Lives with spouse and children	24	26	546 780
	Single parent	2	3	63 090
	Other	3	3	63 090

Grandchildren under 18 years of age	Yes	21	26	546 780
	No	38	46	967 380
	No answer (under 45 year olds)	41	28	588 840

Profession	Top Management	4	5	105 150
	white-collar worker, higher-level	16	17	357 510
	White-collar worker	12	13	273 390
	Worker	10	7	147 210
	Farmer	1	1	21 030
	Other entrepreneur	3	3	63 090
	Pensioner	31	39	820 170
	Student, pupil	11	4	84 120
	Homewife, home dad	0	0	0
	Unemployed	2	2	42 060
	Other	6	6	126 180
	No answer	3	2	42 060

Education	Elementary school	5	5	105 150
	Secondary school	7	5	105 150
	Vocational	28	27	567 810
	High school	14	11	231 330
	University of Applied Sciences	19	20	420 600
	University	27	29	609 870
	Something else	2	2	42 060

Size of the household	1 pers	28	25	525 750
	2 pers	38	44	925 320
	3 pers	14	13	273 390
	4 pers	12	11	231 330
	5+ pers	7	6	126 180

Household income (gross)	Below 20 000 € /y	11	9	189 270
	20 000 - 35 000 € /y	19	20	420 600
	35 001 - 50 000 € /y	20	21	441 630
	50 001 - 85 000 € /y	22	24	504 720
	85 001 - 100 000 € /y	7	8	168 240
	Over 100 000 € /y	9	9	189 270
	Don't want to tell	5	6	126 180
	Can't say / No answer	7	3	63 090

Decision-maker in grocery purchases	Yes	93	95	1 997 850
	Don't know	7	5	105 150
	Can not say	1	0	0

Housing	Apartment	32	28	588 840
	Row house or semi-detached house	15	16	336 480
	Detached house	47	51	1 072 530
	Farm	4	5	105 150
	Something else	1	0	0
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	82	1 724 460
	Rented residence	20	15	315 450
	Right of residence apartment	2	2	42 060
	Something else	1	1	21 030
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	42	883 260
	No	59	57	1 198 710
	Can not say	1	1	21 030

Using AdBlocker or similar application	Yes	19	13	273 390
	No	76	82	1 724 460
	Can not say	5	5	105 150

Number of cars in household	One car	45	47	988 410
	Two cars	32	33	693 990
	Three or more cars	10	9	189 270
	No car	14	11	231 330

PUUTTUU	PUUTTUU	22	24	504 720
	PUUTTUU	67	66	1 387 980
	PUUTTUU	4	3	63 090
	PUUTTUU	8	9	189 270
	PUUTTUU	2	2	42 060
	PUUTTUU	8	7	147 210
	PUUTTUU	5	6	126 180

Advertising ban at the door / mailbox	Yes	24	20	420 600
	No	76	80	1 682 400
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	52	1 093 560
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	21 030
	Retired	31	39	820 170
	Unemployed / laid off	2	2	42 060
	Schoolboy or student	11	4	84 120
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	21 030
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	25	525 750
	No	25	25	525 750
	Can't say / No answer	50	50	1 051 500

Health services used in the household	Public health services	85	87	1 829 610
	Employer - funded health care services	49	48	1 009 440
	Private, self-funded healthcare services	39	43	904 290
	Private health insurance services	22	22	462 660
	No health care	1	0	0
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	19	399 570
	Turku or Tampere	8	7	147 210
	Oulu	4	4	84 120
	70 000 - 150 000 inhabitants town	13	14	294 420
	Urban municipality	27	27	567 810
	Conurbation	16	16	336 480
	Countryside	13	14	294 420

Pets in household	Cat	17	17	357 510
	Dog	26	26	546 780
	Some other pet	5	5	105 150
	No pets	59	60	1 261 800

Family with kids	Yes	32	30	630 900
Family with kids	No	68	70	1 472 100

Use of glasses or contact lenses	Yes	67	76	1 598 280
Use of glasses or contact lenses	No	33	24	504 720
How often different content is read
The frequency of reading: Print magazines	Daily	15	18	378 540
	5-6 days a week	4	5	105 150
	1-4 days a week	26	32	672 960
	Monthly	24	25	525 750
	Rarely	23	17	357 510
	Never	7	3	63 090
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	22	462 660
	5-6 days a week	5	5	105 150
	1-4 days a week	19	19	399 570
	Monthly	15	15	315 450
	Rarely	24	24	504 720
	Never	14	14	294 420
	Can not say	1	1	21 030

The frequency of reading: Print newspapers or afternoon papers	Daily	30	38	799 140
	5-6 days a week	4	5	105 150
	1-4 days a week	23	25	525 750
	Monthly	13	12	252 360
	Rarely	21	16	336 480
	Never	7	3	63 090
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	57	1 198 710
	5-6 days a week	9	9	189 270
	1-4 days a week	16	14	294 420
	Monthly	6	6	126 180
	Rarely	9	8	168 240
	Never	6	6	126 180
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	6	126 180
	5-6 days a week	4	4	84 120
	1-4 days a week	44	50	1 051 500
	Monthly	17	17	357 510
	Rarely	20	17	357 510
	Never	9	5	105 150
	Can not say	1	0	0

The frequency of watching: Free online TV services	Daily	15	16	336 480
	5-6 days a week	9	10	210 300
	1-4 days a week	30	31	651 930
	Monthly	23	22	462 660
	Rarely	15	13	273 390
	Never	7	7	147 210
	Can not say	1	1	21 030

The frequency of watching: Pay TV and streaming services	Daily	16	14	294 420
	5-6 days a week	10	8	168 240
	1-4 days a week	22	21	441 630
	Monthly	10	9	189 270
	Rarely	11	11	231 330
	Never	31	37	778 110
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	54	1 135 620
	5-6 days a week	9	10	210 300
	1-4 days a week	19	18	378 540
	Monthly	11	9	189 270
	Rarely	12	8	168 240
	Never	3	2	42 060
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	41	862 230
	5-6 days a week	12	13	273 390
	1-4 days a week	22	21	441 630
	Monthly	11	9	189 270
	Rarely	12	9	189 270
	Never	7	6	126 180
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	26	546 780
	5-6 days a week	7	7	147 210
	1-4 days a week	16	16	336 480
	Monthly	13	12	252 360
	Rarely	26	24	504 720
	Never	16	13	273 390
	Can not say	1	1	21 030

The frequency of listening: Programs of commercial radio channels	Daily	16	17	357 510
	5-6 days a week	10	10	210 300
	1-4 days a week	21	20	420 600
	Monthly	14	14	294 420
	Rarely	21	21	441 630
	Never	16	17	357 510
	Can not say	1	1	21 030

The frequency of listening: Podcasts	Daily	4	3	63 090
	5-6 days a week	3	3	63 090
	1-4 days a week	9	7	147 210
	Monthly	13	12	252 360
	Rarely	28	29	609 870
	Never	41	44	925 320
	Can not say	2	3	63 090

User frequency and following: Social media	Daily	57	55	1 156 650
	5-6 days a week	7	8	168 240
	1-4 days a week	8	8	168 240
	Monthly	3	3	63 090
	Rarely	6	6	126 180
	Never	19	21	441 630
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	9	189 270
	5-6 days a week	5	4	84 120
	1-4 days a week	11	9	189 270
	Monthly	8	8	168 240
	Rarely	22	25	525 750
	Never	40	46	967 380
	Can not say	1	1	21 030

User frequency: Instant messaging	Daily	68	65	1 366 950
	5-6 days a week	9	9	189 270
	1-4 days a week	10	11	231 330
	Monthly	3	3	63 090
	Rarely	3	3	63 090
	Never	8	9	189 270
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	65	1 366 950
	No	41	35	736 050
	Can not say	1	0	0

I tend to buy tabloids	Yes	8	10	210 300
	No	90	89	1 871 670
	Can not say	2	2	42 060

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	52	1 093 560
	No	52	47	988 410
	Can not say	2	1	21 030

I tend to buy single copy magazines	Yes	17	21	441 630
	No	81	77	1 619 310
	Can not say	2	2	42 060

PUUTTUU	PUUTTUU	13	16	336 480
	PUUTTUU	5	5	105 150
	PUUTTUU	7	7	147 210
	PUUTTUU	15	14	294 420
	PUUTTUU	8	8	168 240
	PUUTTUU	7	5	105 150
	PUUTTUU	10	9	189 270
	PUUTTUU	6	7	147 210
	PUUTTUU	9	8	168 240
	PUUTTUU	9	9	189 270
	PUUTTUU	4	5	105 150
	PUUTTUU	5	5	105 150
	PUUTTUU	13	14	294 420
	PUUTTUU	8	9	189 270
	PUUTTUU	13	12	252 360
	PUUTTUU	7	8	168 240
	PUUTTUU	8	7	147 210
	PUUTTUU	3	3	63 090
	PUUTTUU	56	55	1 156 650
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	57	1 198 710
	PUUTTUU	40	42	883 260
	PUUTTUU	2	2	42 060

PUUTTUU	PUUTTUU	87	89	1 871 670
	PUUTTUU	11	10	210 300
	PUUTTUU	1	1	21 030

PUUTTUU	PUUTTUU	73	77	1 619 310
	PUUTTUU	25	22	462 660
	PUUTTUU	2	2	42 060

PUUTTUU	PUUTTUU	81	81	1 703 430
	PUUTTUU	18	17	357 510
	PUUTTUU	2	1	21 030

PUUTTUU	PUUTTUU	57	56	1 177 680
	PUUTTUU	41	42	883 260
	PUUTTUU	1	1	21 030

PUUTTUU	PUUTTUU	30	29	609 870
	PUUTTUU	63	64	1 345 920
	PUUTTUU	7	7	147 210

PUUTTUU	PUUTTUU	84	87	1 829 610
	PUUTTUU	15	12	252 360
	PUUTTUU	1	1	21 030

PUUTTUU	PUUTTUU	41	40	841 200
	PUUTTUU	57	58	1 219 740
	PUUTTUU	2	2	42 060

PUUTTUU	PUUTTUU	86	88	1 850 640
	PUUTTUU	14	12	252 360
	PUUTTUU	1	1	21 030

PUUTTUU	PUUTTUU	30	29	609 870
	PUUTTUU	65	67	1 409 010
	PUUTTUU	5	4	84 120

PUUTTUU	PUUTTUU	39	40	841 200
	PUUTTUU	60	59	1 240 770
	PUUTTUU	1	1	21 030

PUUTTUU	PUUTTUU	67	71	1 493 130
	PUUTTUU	30	26	546 780
	PUUTTUU	3	3	63 090

PUUTTUU	PUUTTUU	67	72	1 514 160
	PUUTTUU	31	27	567 810
	PUUTTUU	3	2	42 060

PUUTTUU	PUUTTUU	67	68	1 430 040
	PUUTTUU	30	30	630 900
	PUUTTUU	2	2	42 060

Yhteishyvä magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Yhteishyvä Readers %	Yhteishyvä Amount of readers
Attitude towards advertising: Newspapers	Positive	77	79	1 661 370
	Can not say	4	3	63 090
	Negative	18	17	357 510

Attitude towards advertising: Magazines	Positive	77	79	1 661 370
	Can not say	5	4	84 120
	Negative	19	17	357 510

Attitude towards advertising: Free and local newspapers	Positive	82	85	1 787 550
	Can not say	5	4	84 120
	Negative	13	10	210 300

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	55	1 156 650
	Can not say	8	9	189 270
	Negative	37	36	757 080

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	40	841 200
	Can not say	12	15	315 450
	Negative	47	46	967 380

Attitude towards advertising: Blogs	Positive	30	29	609 870
	Can not say	27	31	651 930
	Negative	41	40	841 200

Attitude towards advertising: Newsletters to email	Positive	19	20	420 600
	Can not say	2	2	42 060
	Negative	79	77	1 619 310

Attitude towards advertising: Other websites	Positive	43	43	904 290
	Can not say	10	11	231 330
	Negative	46	46	967 380

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	58	1 219 740
	Can not say	3	2	42 060
	Negative	40	40	841 200

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	41	862 230
	Can not say	6	6	126 180
	Negative	53	52	1 093 560

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	73	1 535 190
	Can not say	4	3	63 090
	Negative	28	24	504 720

Attitude towards advertising: Out-of-home advertising	Positive	66	65	1 366 950
	Can not say	6	6	126 180
	Negative	29	29	609 870

Yhteishyvä magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Yhteishyvä Readers %	Yhteishyvä Amount of readers
I relax and get inspired by magazines	Agree	77	83	1 745 490
	Disagree	15	12	252 360
	Can not say	7	6	126 180

I experience pampering moments with magazines	Agree	50	57	1 198 710
	Disagree	39	34	715 020
	Can not say	10	9	189 270

A professional magazine keeps me up to date on professional matters	Agree	70	73	1 535 190
	Disagree	17	16	336 480
	Can not say	12	12	252 360

The industry specialty magazine provides information on my hobbies and interests	Agree	81	83	1 745 490
	Disagree	10	10	210 300
	Can not say	9	8	168 240

Finnish magazines offer reliable comparisons and tests	Agree	68	70	1 472 100
	Disagree	18	17	357 510
	Can not say	14	13	273 390

Finnish magazines offer reliable product recommendations	Agree	64	66	1 387 980
	Disagree	21	21	441 630
	Can not say	15	13	273 390

Finnish magazines are of high quality	Agree	81	85	1 787 550
	Disagree	12	9	189 270
	Can not say	7	5	105 150

I follow important magazines on social media	Agree	32	32	672 960
	Disagree	60	61	1 282 830
	Can not say	8	8	168 240

I read important magazines from cover to cover	Agree	52	58	1 219 740
	Disagree	43	37	778 110
	Can not say	5	4	84 120

Ads are part of the content of the magazine	Agree	64	65	1 366 950
	Disagree	31	30	630 900
	Can not say	5	4	84 120

Ads in magazines make new things familiar	Agree	67	70	1 472 100
	Disagree	28	25	525 750
	Can not say	6	4	84 120

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	54	1 135 620
	Disagree	42	41	862 230
	Can not say	6	5	105 150

I have purchased products based on the ad in magazine	Agree	46	49	1 030 470
	Disagree	49	47	988 410
	Can not say	6	5	105 150

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	65	1 366 950
	Disagree	35	32	672 960
	Can not say	4	3	63 090

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	43	904 290
	Disagree	55	51	1 072 530
	Can not say	6	5	105 150

I rely on product recommendations from bloggers and tubers	Agree	21	16	336 480
	Disagree	66	68	1 430 040
	Can not say	14	16	336 480

Yhteishyvä magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Yhteishyvä Readers %	Yhteishyvä Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	13	273 390
	Newspapers	14	17	357 510
	Magazine websites	7	7	147 210
	Newspaper websites	7	7	147 210
	Blogs	2	1	21 030
	Social media	12	10	210 300
	Other websites	42	41	862 230
	Television	10	10	210 300
	Radio	1	1	21 030
	Direct mail	10	12	252 360
	None of the above	40	40	841 200

Information sources, consumer electronics and information technology	Print magazines	15	17	357 510
	Newspapers	19	22	462 660
	Magazine websites	10	9	189 270
	Newspaper websites	9	9	189 270
	Blogs	5	4	84 120
	Social media	23	18	378 540
	Other websites	50	47	988 410
	Television	17	17	357 510
	Radio	3	2	42 060
	Direct mail	36	42	883 260
	None of the above	16	16	336 480

Information sources, beauty care and cosmetics	Print magazines	18	24	504 720
	Newspapers	8	11	231 330
	Magazine websites	9	11	231 330
	Newspaper websites	5	6	126 180
	Blogs	8	8	168 240
	Social media	25	25	525 750
	Other websites	16	17	357 510
	Television	12	15	315 450
	Radio	2	2	42 060
	Direct mail	16	21	441 630
	None of the above	47	41	862 230

Information sources, travel	Print magazines	17	21	441 630
	Newspapers	15	18	378 540
	Magazine websites	10	11	231 330
	Newspaper websites	9	9	189 270
	Blogs	10	10	210 300
	Social media	31	29	609 870
	Other websites	48	50	1 051 500
	Television	16	18	378 540
	Radio	3	3	63 090
	Direct mail	10	12	252 360
	None of the above	29	27	567 810

Information sources, style and fashion	Print magazines	24	30	630 900
	Newspapers	14	17	357 510
	Magazine websites	12	14	294 420
	Newspaper websites	7	8	168 240
	Blogs	9	9	189 270
	Social media	32	30	630 900
	Other websites	34	34	715 020
	Television	17	18	378 540
	Radio	1	1	21 030
	Direct mail	25	30	630 900
	None of the above	30	26	546 780

Information sources, building and renovating	Print magazines	20	24	504 720
	Newspapers	16	19	399 570
	Magazine websites	9	10	210 300
	Newspaper websites	7	7	147 210
	Blogs	6	6	126 180
	Social media	20	19	399 570
	Other websites	33	33	693 990
	Television	18	20	420 600
	Radio	2	2	42 060
	Direct mail	28	33	693 990
	None of the above	32	29	609 870

Information sources, food, cooking and baking	Print magazines	37	44	925 320
	Newspapers	28	33	693 990
	Magazine websites	20	22	462 660
	Newspaper websites	17	18	378 540
	Blogs	14	14	294 420
	Social media	38	36	757 080
	Other websites	34	32	672 960
	Television	28	30	630 900
	Radio	6	5	105 150
	Direct mail	26	30	630 900
	None of the above	13	11	231 330

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	9	189 270
	Newspapers	12	15	315 450
	Magazine websites	3	3	63 090
	Newspaper websites	5	5	105 150
	Blogs	1	1	21 030
	Social media	10	9	189 270
	Other websites	24	26	546 780
	Television	11	13	273 390
	Radio	2	1	21 030
	Direct mail	17	20	420 600
	None of the above	52	48	1 009 440

Information sources, decorating and furniture purchases	Print magazines	24	29	609 870
	Newspapers	16	19	399 570
	Magazine websites	11	12	252 360
	Newspaper websites	7	7	147 210
	Blogs	8	8	168 240
	Social media	26	24	504 720
	Other websites	31	31	651 930
	Television	18	19	399 570
	Radio	1	1	21 030
	Direct mail	30	35	736 050
	None of the above	27	23	483 690

Information sources, saving and investing	Print magazines	9	10	210 300
	Newspapers	10	12	252 360
	Magazine websites	6	6	126 180
	Newspaper websites	9	9	189 270
	Blogs	6	5	105 150
	Social media	16	13	273 390
	Other websites	30	29	609 870
	Television	6	7	147 210
	Radio	3	3	63 090
	Direct mail	3	4	84 120
	None of the above	49	50	1 051 500

Information sources, health and wellbeing products / services	Print magazines	14	17	357 510
	Newspapers	15	18	378 540
	Magazine websites	7	8	168 240
	Newspaper websites	6	7	147 210
	Blogs	5	5	105 150
	Social media	21	21	441 630
	Other websites	37	39	820 170
	Television	12	13	273 390
	Radio	2	2	42 060
	Direct mail	17	20	420 600
	None of the above	38	34	715 020

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	15	315 450
	Newspapers	19	23	483 690
	Magazine websites	7	7	147 210
	Newspaper websites	8	8	168 240
	Blogs	5	4	84 120
	Social media	22	20	420 600
	Other websites	41	40	841 200
	Television	13	14	294 420
	Radio	1	1	21 030
	Direct mail	31	35	736 050
	None of the above	29	26	546 780

Yhteishyvä magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Yhteishyvä Readers %	Yhteishyvä Amount of readers
PUUTTUU	Cars, motor vehicles	26	21	441 630
	Well-being and health	53	61	1 282 830
	Charity work	14	16	336 480
	Self development	32	32	672 960
	PUUTTUU	15	15	315 450
	PUUTTUU	17	14	294 420
	PUUTTUU	16	18	378 540
	PUUTTUU	27	31	651 930
	PUUTTUU	55	60	1 261 800
	PUUTTUU	34	39	820 170
	PUUTTUU	32	35	736 050
	PUUTTUU	26	29	609 870
	PUUTTUU	53	60	1 261 800
	PUUTTUU	10	8	168 240
	PUUTTUU	22	23	483 690
	PUUTTUU	35	36	757 080
	PUUTTUU	30	32	672 960
	PUUTTUU	56	64	1 345 920
	PUUTTUU	16	8	168 240
	PUUTTUU	40	42	883 260
	PUUTTUU	33	42	883 260
	PUUTTUU	39	41	862 230
	PUUTTUU	40	42	883 260
	PUUTTUU	40	47	988 410
	PUUTTUU	23	21	441 630
	PUUTTUU	31	37	778 110
	PUUTTUU	36	36	757 080
	PUUTTUU	36	36	757 080
	PUUTTUU	46	45	946 350
	PUUTTUU	11	9	189 270
	PUUTTUU	23	16	336 480
	PUUTTUU	33	36	757 080
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	43	904 290
	Repair and construction products	40	42	883 260
	Domestic appliances	39	41	862 230
	Electronics or IT products	50	46	967 380
	Cars	18	17	357 510
	Clothing and footwear	82	83	1 745 490
	Eyeglasses, contact lenses or sunglasses	35	38	799 140
	Sports clothing, footwear or equipment	60	60	1 261 800
	Saving or investing products or services	26	26	546 780
	Cosmetics and beauty products	45	52	1 093 560
	Mobile phones	31	30	630 900
	Travels	37	38	799 140
	Products and services for health and well-being	58	62	1 303 860
	None of the above	2	2	42 060

Intentions to purchase within 12 months	Furniture and furnishings	29	29	609 870
	Repair and construction products	36	38	799 140
	Domestic appliances	20	19	399 570
	Electronics or IT products	28	22	462 660
	Cars	14	12	252 360
	Clothing and footwear	65	66	1 387 980
	Eyeglasses, contact lenses or sunglasses	27	30	630 900
	Sports clothing, footwear or equipment	43	43	904 290
	Saving or investing products or services	22	21	441 630
	Cosmetics and beauty products	36	40	841 200
	Mobile phones	16	15	315 450
	Travels	41	42	883 260
	Products and services for health and well-being	46	50	1 051 500
	None of the above	7	6	126 180

Planned acquisitions in the househould over the next 2 years	Building a house	3	2	42 060
	Buying an apartment	11	10	210 300
	Home renovation	29	31	651 930
	Buying a car	25	23	483 690
	Buying a boat	3	3	63 090
	None of these	50	50	1 051 500

Will consider switching over the next 12 months	Bank	7	7	147 210
	Insurance company	10	9	189 270
	electric company	18	17	357 510
	Internet Connection	8	7	147 210
	Phone-subscription	12	12	252 360
	None of the above	47	48	1 009 440
	Can not say	19	20	420 600

Use of extra money	Magazines, books, movies	17	17	357 510
	Eating, drinking, partying in a restaurant	32	30	630 900
	Exercises and sports equipment	26	24	504 720
	Cultural events (eg. concerts, theater, festivals)	33	36	757 080
	Renovation, interior design	25	28	588 840
	Health services and personal well-being	21	24	504 720
	Travel	40	44	925 320
	Consumer electronics and IT equipment, mobile phones	16	11	231 330
	Clothes, shoes and bags	23	22	462 660
	Home services (cleaning and other housekeeping services)	6	7	147 210
	Car, boat, motorcycle	13	11	231 330
	Cosmetics and beauty care	10	11	231 330
	Saving, investing	46	46	967 380
	Other	8	8	168 240
	There is no extra money left after mandatory expenses	8	8	168 240
	Can not say	3	3	63 090
Planning on buying/doing in the next 12 months

Yhteishyvä magazine's reader profile / Source NRS 2023

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