Extended search By alphabet By topic

Yhteishyvä

Yhteishyvä is read by the members of the cooperative societies that make up the S Group, 2 million Finns. Every other month they find information on benefits for co-op members, information to support their purchase decisions and hints and ideas for a good life.The magazine also features interesting articles on various subjects, entertainment and inspiration. Yhteishyvä has national coverage, and the products and services presented on its pages should be available at S Group outlets or at the outlets of the group's partner enterprises all over the country. Advertisement products must be found widely in S Group stores.

Magazine's website: https://www.yhteishyva.fi/ Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales Suomen Osuuskauppojen Keskuskunta SOK
Phone 010 768 011
Contact person Maija Ahonen
010 768 0382
maija.ahonen@sok.fi
Www https://smartmarketing.fi/

Contact info

Publisher Suomen Osuuskauppojen Keskuskunta SOK
Visiting address Fleminginkatu 34
00510 Helsinki
Postal address PL 1
00088 S-RYHMÄ
Phone 010 768 011
Toimituspäällikkö Sanna Suokko
Vt. päätoimittaja Anne Sassi

Circulation or copies

Circulation 1687552 / LT2020
Copies 1700000
Issues per year 6

Readership

Readership 2 156 000
Total reach 2 187 000
How many times read 1.6
Minutes of reading 32 min
Sources NRS 2021

Online audience

Magazine's website http://www.yhteishyva.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
65 171
34.4 %
November 2019
48 490
-84.03 %
October 2019
303 716
-7.77 %
September 2019
329 312
-0.29 %
August 2019
330 273
24.05 %
July 2019
266 239
-15.71 %
June 2019
315 850
-5.26 %
May 2019
333 401
-0.16 %
April 2019
333 922
0.74 %
March 2019
331 477
8.68 %
February 2019
305 009
-27.8 %
January 2019
422 441
3.4 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
108 000
38.46 %
November 2019
78 000
-89.91 %
October 2019
773 000
-3.5 %
September 2019
801 000
-4.19 %
August 2019
836 000
33.33 %
July 2019
627 000
-11.44 %
June 2019
708 000
-7.09 %
May 2019
762 000
-4.87 %
April 2019
801 000
0 %
March 2019
801 000
-13.41 %
February 2019
925 000
2.55 %
January 2019
902 000
10.81 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 29.01.2021 04.12.2020 18.12.2020
2 31.03.2021 05.02.2021 19.02.2021
3 31.05.2021 08.04.2021 22.04.2021
4 30.07.2021 08.06.2021 22.06.2021
5 30.09.2021 10.08.2021 24.08.2021
6 29.11.2021 08.10.2021 22.10.2021

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 273 mm

4-colour price 31370 €

1/1

Position: Not specified

Size including margin: 210 x 273 mm

4-colour price 17440 €

1/1 takakansi

Position: Back cover

Size including margin: 210 x 243 mm

4-colour price 19184 €

1/2

Position: Not specified

Size including margin: 100 x 273 mm

4-colour price 10120 €

1/2

Position: Not specified

Size including margin: 210 x 132 mm

4-colour price 10120 €

1/4

Position: Not specified

Size including margin: 55 x 273 mm

4-colour price 7290 €

1/4

Position: Not specified

Size including margin: 210 x 68 mm

4-colour price 7290 €

Info about inserts

Technical data

Size mm 210 x 273 mm
Printing area mm 210 x 273 mm
Bleed mm 3 mm
Number of colums 4
Column width 43 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer PunaMusta Oy , Helsinki

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data ICC-profiili Kannen paperi MWC Gloss, Profiili: PSO Coated V3 Sisus LWC Gloss, Profiili: PSO LWC Improved Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 3 mm ilmoituksen jokaisella reunalla. Leikkuumerkit (Crop marks) on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta.

Readers: 2 156 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Yhteishyvä
Readers %
Yhteishyvä
Amount of readers
SexWomen51631 358 280
Men4937797 720
Age15-24 y13486 240
25-34 y1410215 600
35-44 y1414301 840
45-54 y1416344 960
55-64 y1619409 640
65+ y2936776 160
Gender + ageFemale 15-29 years107150 920
Female 30-49 years1418388 080
Female 50+ years2839840 840
Male 15-29 years10243 120
Male 30-49 years149194 040
Male 50+ years2426560 560
Household positionLives at home with parents7243 120
Lives alone2725539 000
Lives with spouse3742905 520
Lives with spouse and children2326560 560
Single parent2364 680
Other3243 120
ProfessionTop Management4486 240
white-collar worker, higher-level1516344 960
White-collar worker1315323 400
Worker108172 480
Farmer1121 560
Other entrepreneur3364 680
Pensioner3140862 400
Student, pupil125107 800
Homewife, home dad1121 560
Unemployed3364 680
Other4486 240
No answer3243 120
EducationElementary school66129 360
Secondary school76129 360
Vocational2930646 800
High school1311237 160
University of Applied Sciences1818388 080
University2528603 680
Something else2243 120
Size of the household1 pers2826560 560
2 pers3945970 200
3 pers1413280 280
4 pers1211237 160
5+ pers76129 360
Household income (gross)Below 20 000 € /y1310215 600
20 000 - 35 000 € /y2123495 880
35 001 - 50 000 € /y2021452 760
50 001 - 85 000 € /y2123495 880
85 001 - 100 000 € /y67150 920
Over 100 000 € /y66129 360
Don't want to tell67150 920
Can't say / No answer7364 680
Decision-maker in grocery purchasesYes94962 069 760
Don't know6486 240
Can not say100
HousingApartment3430646 800
Row house or semi-detached house1718388 080
Detached house44471 013 320
Farm4486 240
Something else1121 560
Can not say000
Ownership of housingOwner-occupied residence74801 724 800
Rented residence2216344 960
Right of residence apartment2243 120
Something else1121 560
Can not say100
Cottage or holiday home in regular useYes4144948 640
No58551 185 800
Can not say1121 560
Number of cars in householdOne car46481 034 880
Two cars3032689 920
Three or more cars109194 040
No car1411237 160
Advertising ban at the door / mailboxYes2420431 200
No76801 724 800
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer50501 078 000
Temporarily absent (= time off from work, care or study, maternity leave)1243 120
Retired3140862 400
Unemployed / laid off3364 680
Schoolboy or student125107 800
Housewife or father1121 560
In the military or performing civilian service000
Other1121 560
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes2323495 880
No2525539 000
Can't say / No answer51521 121 120
Health services used in the householdPublic health services85871 875 720
Employer - funded health care services49471 013 320
Private, self-funded healthcare services3842905 520
Private health insurance services2120431 200
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki1918388 080
Turku or Tampere87150 920
Oulu4364 680
70 000 - 150 000 inhabitants town1314301 840
Urban municipality2728603 680
Conurbation1616344 960
Countryside1314301 840
Pets in householdCat1716344 960
Dog2626560 560
Some other pet5486 240
No pets60611 315 160
Family with kidsYes3129625 240
No69711 530 760
Use of glasses or contact lensesYes68771 660 120
No3223495 880
How often different content is read
The frequency of reading: Print magazinesDaily1519409 640
5-6 days a week45107 800
1-4 days a week2833711 480
Monthly2525539 000
Rarely2116344 960
Never5243 120
Can not say000
The frequency of reading: Magazine content in digital formatDaily2019409 640
5-6 days a week55107 800
1-4 days a week1919409 640
Monthly1616344 960
Rarely2526560 560
Never1314301 840
Can not say1121 560
The frequency of reading: Print newspapers or afternoon papersDaily3443927 080
5-6 days a week55107 800
1-4 days a week2325539 000
Monthly1411237 160
Rarely1913280 280
Never5243 120
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily53561 207 360
5-6 days a week109194 040
1-4 days a week1715323 400
Monthly65107 800
Rarely98172 480
Never55107 800
Can not say000
The frequency of reading: Free and free delivery newspapersDaily66129 360
5-6 days a week56129 360
1-4 days a week42481 034 880
Monthly1816344 960
Rarely2017366 520
Never8486 240
Can not say1121 560
The frequency of watching: Free online TV servicesDaily1717366 520
5-6 days a week1010215 600
1-4 days a week3132689 920
Monthly2019409 640
Rarely1514301 840
Never66129 360
Can not say1121 560
The frequency of watching: Pay TV and streaming servicesDaily1512258 720
5-6 days a week108172 480
1-4 days a week1918388 080
Monthly98172 480
Rarely1111237 160
Never3541883 960
Can not say1121 560
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily48561 207 360
5-6 days a week1011237 160
1-4 days a week1917366 520
Monthly118172 480
Rarely106129 360
Never3243 120
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily3843927 080
5-6 days a week1314301 840
1-4 days a week2322474 320
Monthly97150 920
Rarely107150 920
Never76129 360
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily2428603 680
5-6 days a week78172 480
1-4 days a week1718388 080
Monthly1111237 160
Rarely2623495 880
Never1411237 160
Can not say1121 560
The frequency of listening: Programs of commercial radio channelsDaily1818388 080
5-6 days a week1010215 600
1-4 days a week2322474 320
Monthly1313280 280
Rarely2020431 200
Never1616344 960
Can not say1121 560
The frequency of listening: PodcastsDaily3243 120
5-6 days a week2121 560
1-4 days a week97150 920
Monthly1211237 160
Rarely2626560 560
Never44491 056 440
Can not say4486 240
User frequency and following: Social mediaDaily56541 164 240
5-6 days a week66129 360
1-4 days a week99194 040
Monthly3364 680
Rarely56129 360
Never1922474 320
Can not say0121 560
User frequency and following: Bloggers, YouTubers, or social media influencersDaily117150 920
5-6 days a week5486 240
1-4 days a week119194 040
Monthly88172 480
Rarely2426560 560
Never4045970 200
Can not say1121 560
User frequency: Instant messaging Daily64591 272 040
5-6 days a week1011237 160
1-4 days a week1011237 160
Monthly4486 240
Rarely3364 680
Never911237 160
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes59661 422 960
No4034733 040
Can not say100
I tend to buy tabloidsYes912258 720
No89871 875 720
Can not say1243 120
A paid Finnish magazine is subscribed to my household (print or digital)Yes50561 207 360
No4943927 080
Can not say2121 560
I tend to buy single copy magazinesYes1823495 880
No80761 638 560
Can not say2243 120

Yhteishyvä magazine's reader profile / Source NRS 2021

Terms of delivery

1. Maksuehdot:
14 pv netto

2. Viivästyskorko:
Myöhästyneestä ilmoitusaineistosta veloitetaan painon laskuttamat lisäkustannukset.

3. Mainostoimistopalkkio:
Auktorisoiduille mainos- ja mediatoimistoille myönnämme 15 % alennuksen.

4. Alennukset:
Määräalennukset 2-5 mainosta = 3 % määräalennus, 6-10 mainosta = 10 % määräalennus, yli 10 mainosta = 15 % määräalennus

5. Reklamaatiot:
Ilmoitusten painoasua koskevat muistutukset on tehtävä kirjallisesti 14 vuorokauden kuluessa lehden ilmestymispäivästä.

6. Ilmoituksen peruuttaminen:
Peruutus viimeistään viimeisenä varauspäivänä. Määräajan jälkeen tehdyistä peruutuksista SOK Media on oikeutettu perimään normaalin ilmoitushinnan. Myöhästyneestä aineiston aiheuttamasta mahdollisesta virheestä ilmoituksessa vastaa ilmoittaja.

7. Lehden vastuu ilmoituksesta:
Lehden vastuu ilmoituksen julkaisemisessa sattuneesta virheestä rajoittuu enintään ilmoitushintaan. SOK Media pidättää itsellään oikeuden olla julkaisematta ei-toivomiaan ilmoituksia.

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.