Anna
Kansikuva Anna 2024

Anna

Anna is Finland’s largest weekly magazine for women. High quality content offers advertisers with various opportunities to reach their ideal target group through a print magazine issued 49 times per year, an active online service, as well as, several social media channels. Readers of Anna enjoy content that benefits them – especially stories focused on health and well-being, fashion, beauty, food and travel.

Issues per year

48 issues per year

Magazine website

http://anna.fi/

Magazine in Social Media

Timetables

Issue Issue Booking Date Material Date Themes and info
1 3.1.2024 13.12.2023 15.12.2023 Lightly towards the new year! Easy weight management and healthy food.
2 10.1.2024 20.12.2023 22.12.2023 Hair trends in 2024 and the best new products for hair care.
3 17.1.2024 29.12.2023 3.1.2024 Glow for winter skin: gentle and effective skincare. Relief from intimate problems.
4 24.1.2024 8.1.2024 10.1.2024 Baking extra: pies and other savoury dishes. Menopause as the health theme.
5 31.1.2024 15.1.2024 17.1.2024 Food trends from around the world: spicy Asian flavours. Jewels of market fashion.
6 7.2.2024 22.1.2024 24.1.2024 The interior design issue turns the gaze towards spring: the new patterns of interior textiles. Mascaras tested by beauty experts.
7 14.2.2024 29.1.2024 31.1.2024 Dreaming of an active holiday? Inspiring ideas for planning travels. Must-reads for the spring.
8 21.2.2024 5.2.2024 7.2.2024 Big spring fashion issue. Awesome accessories. Day creams with SPF as the beauty theme.
9 28.2.2024 12.2.2024 14.2.2024 Get rid of stomach problems. Must-have body care products as the beauty theme.
10 6.3.2024 19.2.2024 21.2.2024 The great jacket competition. The best spring jackets for every body type. Hair extra: spring hair colour trends & best tips and care products for home dyeing.
11 13.3.2024 26.2.2024 28.2.2024 Baking extra. Treats for the Easter coffee table. The best of market cosmetics.
12 20.3.2024 4.3.2024 6.3.2024 A fresh Easter menu and the best wines. Green plants as the interior design theme.
13 - 14 27.3.2024 11.3.2024 13.3.2024 An extensive Easter double issue. A quick getaway by boat. Oral health as the health theme.
15 10.4.2024 21.3.2024 25.3.2024 Rise and shine and go out for a run. Comfy outdoor clothing and equipment. Testing pharmacy cosmetics.
16 17.4.2024 28.3.2024 3.4.2024 Spice up the kitchen: decor and appliances. Tips for cheap everyday meals.
17 24.4.2024 8.4.2024 10.4.2024 Accessories and jewellery as the fashion theme. Sparkling wines for the spring festivities.
18 30.4.2024 11.4.2024 15.4.2024 Spring beauty extra. Testing self-tanners. Tempting new fragrances.
19 8.5.2024 19.4.2024 23.4.2024 Savoury and sweet treats for the spring and summer festivities. Courtyards and balconies as the interior design theme.
20 15.5.2024 25.4.2024 29.4.2024 A magnificent summer fashion issue. The most beautiful summer dresses and accessories. Sunscreens as the beauty theme.
21 22.5.2024 3.5.2024 7.5.2024 Becoming middle-aged as the health theme: monitoring health values and updating lifestyles.
22 29.5.2024 13.5.2024 15.5.2024 Swimwear for every body type. Testing exfoliating creams.
23 5.6.2024 20.5.2024 22.5.2024 New ideas for domestic travel. Abdominal well-being as the health theme.
24 12.6.2024 27.5.2024 29.5.2024 Reading extra: new books and editors’ choices for the summer. Decorating ideas for summer homes.
25 - 26 19.6.2024 3.6.2024 5.6.2024 Midsummer double issue: a festive menu and the best drinks for the start of the summer.
27 3.7.2024 14.6.2024 18.6.2024 Holidaymakers’ beauty products: hair and skin care. The series ‘Summer home of the week’ begins.
28 10.7.2024 24.6.2024 26.6.2024 Food week for cottage: easy, hassle-free and inexpensive summer food. Wellness and care of the feet.
29 17.7.2024 1.7.2024 3.7.2024 Summer baking extra: sweet and packed with berries.
30 24.7.2024 8.7.2024 10.7.2024 Easy catering for a yard or cottage party in late summer. Testing moisturising shampoos.
31 31.7.2024 15.7.2024 17.7.2024 Liver spots and other skin pigment disorders: how to treat. Eye wellness as the health theme.
32 7.8.2024 22.7.2024 24.7.2024 Back to everyday life. Cheap everyday food and a quick update of the wardrobe. Get rid of swelling.
33 14.8.2024 29.7.2024 31.7.2024 Hair extra: hair wellness and intensive treatments.
34 21.8.2024 5.8.2024 7.8.2024 Wellness extra: recovery and preventing stress. Mild exercise.
35 28.8.2024 12.8.2024 14.8.2024 Amazing autumn fashion. Anna’s super popular jacket competition and the most stylish accessories.
36 4.9.2024 19.8.2024 21.8.2024 Harvest season in full swing: autumn’s inspiring food issue and wine tips.
37 11.9.2024 26.8.2024 28.8.2024 Inspiring interior design issue: trends and events. Moisturising serums as the beauty theme.
38 18.9.2024 2.9.2024 4.9.2024 Travel theme: culture on a city break. Abdominal well-being as the health theme.
39 25.9.2024 9.9.2024 11.9.2024 Book issue: reading experiences for the autumn. Easy but inventive weekend food.
40 2.10.2024 16.9.2024 18.9.2024 Pink ribbon issue: peer support for breast cancer. Testing night creams.
41 9.10.2024 23.9.2024 25.9.2024 More organised home: storage solutions as the interior design theme. The best of natural cosmetics.
42 16.10.2024 30.9.2024 2.10.2024 Autumn’s great beauty extra: colour cosmetics and mascaras. Amazing transformations.
43 23.10.2024 7.10.2024 9.10.2024 Food issue. Pastas and risotto. Autumn’s red wines.
44 30.10.2024 14.10.2024 16.10.2024 Stylishly revamped Anna! Expert guidance for updating your wardrobe. Jewels of pharmacy cosmetics.
45 6.11.2024 21.10.2024 23.10.2024 Puffy coats are in. Anna’s winter coat competition: vote for your favourite. Light in the dark: home lighting as the interior design theme. Treating intimate problems.
46 13.11.2024 28.10.2024 30.10.2024 Sleep and relaxation are the wellness themes. Simple meals in an oven tray.
47 20.11.2024 4.11.2024 6.11.2024 Christmas party extra: festive clothing and makeup. Lovely new fragrances.
48 27.11.2024 11.11.2024 13.11.2024 Anna’s jury selected the best cosmetic products of the year. Baking Christmas treats.
49 4.12.2024 18.11.2024 20.11.2024 An extensive Christmas food extra. The best wines for the Christmas table.
50 11.12.2024 22.11.2024 26.11.2024 Book gifts for Christmas. Inspiration for Christmas decorations.
51 - 52 18.12.2024 29.11.2024 3.12.2024 A festive Christmas double issue. New Year’s menu and drinks. A trend review for 2025.
Issue Issue Booking Date Material Date Themes and info
1 2.1.2025 10.12.2024 13.12.2024
2 9.1.2025 13.12.2024 18.12.2024
3 16.1.2025 23.12.2024 31.12.2024
4 23.1.2025 3.1.2025 9.1.2025
5 30.1.2025 13.1.2025 16.1.2025
6 6.2.2025 20.1.2025 23.1.2025
7 13.2.2025 27.1.2025 30.1.2025
8 20.2.2025 3.2.2025 6.2.2025
9 27.2.2025 10.2.2025 13.2.2025
10 6.3.2025 17.2.2025 20.2.2025
11 13.3.2025 24.2.2025 27.2.2025
12 20.3.2025 3.3.2025 6.3.2025
13 27.3.2025 10.3.2025 13.3.2025
14 3.4.2025 17.3.2025 20.3.2025
15 10.4.2025 24.3.2025 27.3.2025
16 - 17 16.4.2025 28.3.2025 2.4.2025
18 30.4.2025 9.4.2025 14.4.2025
19 8.5.2025 16.4.2025 23.4.2025
20 15.5.2025 25.4.2025 30.4.2025
21 22.5.2025 5.5.2025 8.5.2025
22 28.5.2025 9.5.2025 14.5.2025
23 5.6.2025 16.5.2025 21.5.2025
24 12.6.2025 23.5.2025 28.5.2025
25 - 26 18.6.2025 30.5.2025 4.6.2025
27 3.7.2025 13.6.2025 18.6.2025
28 10.7.2025 23.6.2025 26.6.2025
29 17.7.2025 30.6.2025 3.7.2025
30 24.7.2025 7.7.2025 10.7.2025
31 31.7.2025 14.7.2025 17.7.2025
32 7.8.2025 21.7.2025 24.7.2025
33 - 34 14.8.2025 28.7.2025 31.7.2025
35 28.8.2025 11.8.2025 14.8.2025
36 4.9.2025 18.8.2025 21.8.2025
37 11.9.2025 25.8.2025 28.8.2025
38 18.9.2025 1.9.2025 4.9.2025
39 25.9.2025 8.9.2025 11.9.2025
40 2.10.2025 15.9.2025 18.9.2025
41 9.10.2025 22.9.2025 25.9.2025
42 16.10.2025 29.9.2025 2.10.2025
43 23.10.2025 6.10.2025 9.10.2025
44 30.10.2025 13.10.2025 16.10.2025
45 6.11.2025 20.10.2025 23.10.2025
46 13.11.2025 27.10.2025 30.10.2025
47 20.11.2025 3.11.2025 6.11.2025
48 27.11.2025 10.11.2025 13.11.2025
49 4.12.2025 17.11.2025 20.11.2025
50 11.12.2025 24.11.2025 27.11.2025
51 - 52 18.12.2025 1.12.2025 4.12.2025

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 460 x 297 mm 5 mm 12 590 €
2/1 landscape 1. Spread 460 x 297 mm 5 mm 13 850 €
2/1 landscape Second spread 460 x 297 mm 5 mm 13 850 €
1/1 portrait Not specified 230 x 297 mm 5 mm 6 990 €
1/1 portrait 2. Cover 230 x 297 mm 5 mm 7 690 €
1/1 portrait 3. Cover 230 x 297 mm 5 mm 7 690 €
1/1 takakansi portrait Back cover 230 x 267 mm 5 mm 7 690 €
1/2 portrait Not specified 111 x 297 mm 5 mm 4 760 €
1/2 landscape Not specified 230 x 146 mm 5 mm 4 760 €
1/4 portrait Not specified 61 x 297 mm 5 mm 3 500 €
1/4 landscape Not specified 230 x 70 mm 5 mm 3 500 €
1/4 square Not specified 111 x 146 mm 5 mm 3 500 €
*) size without marginal Prices valid until 31.12.2024
Size

230 x 297 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.

ICC profile

Technical information

yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 460 x 297 mm 5 mm 12 590 €
2/1 landscape 1. Spread 460 x 297 mm 5 mm 13 850 €
2/1 landscape Second spread 460 x 297 mm 5 mm 13 850 €
1/1 portrait Not specified 230 x 297 mm 5 mm 6 990 €
1/1 portrait 2. Cover 230 x 297 mm 5 mm 7 690 €
1/1 portrait 3. Cover 230 x 297 mm 5 mm 7 690 €
1/1 takakansi portrait Back cover 230 x 267 mm 5 mm 7 690 €
1/2 portrait Not specified 111 x 297 mm 5 mm 4 760 €
1/2 landscape Not specified 230 x 146 mm 5 mm 4 760 €
1/4 portrait Not specified 61 x 297 mm 5 mm 3 500 €
1/4 landscape Not specified 230 x 70 mm 5 mm 3 500 €
1/4 square Not specified 111 x 146 mm 5 mm 3 500 €
*) size without marginal Prices valid until 31.12.2025
Size

230 x 297 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.

ICC profile

Technical information

yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Desktop 980×400 px 30 € / CPM (Cost per thousand)
Desktop 980×120 px 12 € / CPM (Cost per thousand)
Desktop 300×250 px 8 € / CPM (Cost per thousand)
Desktop 300×500 px 12 € / CPM (Cost per thousand)
Desktop 300×750 px 16 € / CPM (Cost per thousand)
Desktop 468×400 px 10 € / CPM (Cost per thousand)
Desktop 560×400 px 14 € / CPM (Cost per thousand)
Desktop 160×600 px 8 € / CPM (Cost per thousand)
Desktop px 18 € / CPM (Cost per thousand)
Mobile 300×300 px 18 € / CPM (Cost per thousand)
Mobile 300×150 px 12 € / CPM (Cost per thousand)
Mobile 300×150 px 14 € / CPM (Cost per thousand)
Mobile px 18 € / CPM (Cost per thousand)
Desktop 980x552 px 40 € / CPM (Cost per thousand)
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Desktop 980×400 px 30 € / CPM (Cost per thousand)
Desktop 980×120 px 12 € / CPM (Cost per thousand)
Desktop 300×250 px 8 € / CPM (Cost per thousand)
Desktop 300×500 px 12 € / CPM (Cost per thousand)
Desktop 300×750 px 16 € / CPM (Cost per thousand)
Desktop 468×400 px 10 € / CPM (Cost per thousand)
Desktop 560×400 px 14 € / CPM (Cost per thousand)
Desktop 160×600 px 8 € / CPM (Cost per thousand)
Desktop px 18 € / CPM (Cost per thousand)
Mobile 300×300 px 18 € / CPM (Cost per thousand)
Mobile 300×150 px 12 € / CPM (Cost per thousand)
Mobile 300×150 px 14 € / CPM (Cost per thousand)
Mobile px 18 € / CPM (Cost per thousand)
Desktop 980x552 px 40 € / CPM (Cost per thousand)
Prices valid until 31.12.2025

Readers

Readers
129 100
Total reach
578 200
How many times read
1,9
Minutes of reading
58 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 87 112 300
Men 49 13 16 800
Native language Finnish 95 98 126 500
Swedish 5 2 2 600
Age 15-24 y 13 4 5 200
25-34 y 14 3 3 900
35-44 y 14 6 7 700
45-54 y 14 14 18 100
55-64 y 16 19 24 500
65+ y 30 54 69 700
Gender + age Female 15-29 years 10 4 5 200
Female 30-49 years 14 13 16 800
Female 50+ years 28 69 89 100
Male 15-29 years 10 1 1 300
Male 30-49 years 15 1 1 300
Male 50+ years 24 11 14 200
Household position Lives at home with parents 7 2 2 600
Lives alone 29 30 38 700
Lives with spouse 36 47 60 700
Lives with spouse and children 24 16 20 700
Single parent 3 3 3 900
Other 3 2 2 600
Grandchildren under 18 years of age Yes 20 32 41 300
No 39 55 71 000
No answer (under 45 year olds) 41 13 16 800
Education Elementary school 5 8 10 300
Secondary school 6 9 11 600
Vocational 28 25 32 300
High school 14 10 12 900
University of Applied Sciences 20 17 21 900
University 26 29 37 400
Something else 2 2 2 600
Decision-maker in grocery purchases Yes 93 96 123 900
No 7 4 5 200
Can not say 1 0 0
Use of glasses or contact lenses Yes 68 84 108 400
No 32 16 20 700
Size of the household 1 pers 29 30 38 700
2 pers 38 50 64 600
3 pers 14 10 12 900
4 pers 12 7 9 000
5+ pers 7 3 3 900
Household income (gross) Below 20 000 € /y 11 5 6 500
20 000 - 35 000 € /y 18 24 31 000
35 001 - 50 000 € /y 19 21 27 100
50 001 - 85 000 € /y 21 21 27 100
85 001 - 100 000 € /y 8 9 11 600
Over 100 000 € /y 10 9 11 600
Dont want to tell 5 8 10 300
Cant say / No answer 8 4 5 200
Family with kids Yes 32 21 27 100
No 68 79 102 000
13 10 12 900
13 8 10 300
5 2 2 600
1 0 0
1 0 0
68 79 102 000
0 0 0
Pets in household Cat 17 14 18 100
Dog 26 23 29 700
Some other pet 5 4 5 200
No pets 60 66 85 200
Health services used in the household Public health services 85 89 114 900
Employer - funded health care services 50 37 47 800
Private, self-funded healthcare services 38 49 63 300
Private health insurance services 24 18 23 200
No health care 1 0 0
Can not say 1 0 0
Housing Apartment 32 28 36 100
Row house or semi-detached house 15 18 23 200
Detached house 47 49 63 300
Farm 5 4 5 200
Something else 1 2 2 600
Can not say 0 0 0
Ownership of housing Owner-occupied residence 77 86 111 000
Rented residence 19 10 12 900
Right of residence apartment 2 3 3 900
Something else 1 1 1 300
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 45 58 100
No 58 54 69 700
Can not say 1 1 1 300
Number of cars in household One car 46 51 65 800
Two cars 31 31 40 000
Three or more cars 10 6 7 700
No car 14 13 16 800
Type of car, if buying now New 21 27 34 900
Used 68 58 74 900
Company car 4 2 2 600
Leasing (personal) 8 7 9 000
Shared car 3 2 2 600
Doesn't use a car 9 12 15 500
Can not say 5 6 7 700
Advertising ban at the door / mailbox Yes 26 20 25 800
No 74 80 103 300
Can not say 0 0 0
Using AdBlocker or similar application Yes 19 6 7 700
No 76 88 113 600
Can not say 5 6 7 700
Type of municipality (7 class) Greater Helsinki 19 24 31 000
Turku or Tampere 8 9 11 600
Oulu 4 4 5 200
70 000 - 150 000 inhabitants town 13 12 15 500
Urban municipality 27 23 29 700
Conurbation 15 15 19 400
Countryside 13 13 16 800
Source: NRS 2024
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 14 31 40 000
5-6 days a week 4 7 9 000
1-4 days a week 25 43 55 500
Monthly 24 14 18 100
Rarely 24 5 6 500
Never 8 1 1 300
Can not say 1 1 1 300
The frequency of reading: Magazine content in digital format Daily 22 20 25 800
5-6 days a week 6 4 5 200
1-4 days a week 19 23 29 700
Monthly 15 13 16 800
Rarely 23 19 24 500
Never 14 19 24 500
Can not say 1 2 2 600
The frequency of reading: Print newspapers or afternoon papers Daily 28 54 69 700
5-6 days a week 4 6 7 700
1-4 days a week 23 21 27 100
Monthly 14 7 9 000
Rarely 23 9 11 600
Never 8 3 3 900
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 54 69 700
5-6 days a week 10 7 9 000
1-4 days a week 16 16 20 700
Monthly 6 6 7 700
Rarely 9 7 9 000
Never 6 11 14 200
Can not say 1 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 5 6 500
5-6 days a week 4 5 6 500
1-4 days a week 42 54 69 700
Monthly 18 15 19 400
Rarely 22 16 20 700
Never 9 5 6 500
Can not say 1 0 0
The frequency of watching: Free online TV services Daily 16 19 24 500
5-6 days a week 10 10 12 900
1-4 days a week 30 27 34 900
Monthly 23 20 25 800
Rarely 14 14 18 100
Never 6 9 11 600
Can not say 1 1 1 300
The frequency of watching: Pay TV and streaming services Daily 15 11 14 200
5-6 days a week 10 7 9 000
1-4 days a week 22 16 20 700
Monthly 10 8 10 300
Rarely 12 13 16 800
Never 30 45 58 100
Can not say 1 0 0
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 67 86 500
5-6 days a week 10 8 10 300
1-4 days a week 20 13 16 800
Monthly 12 6 7 700
Rarely 11 4 5 200
Never 3 1 1 300
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 34 48 62 000
5-6 days a week 12 14 18 100
1-4 days a week 23 17 21 900
Monthly 12 8 10 300
Rarely 13 8 10 300
Never 6 4 5 200
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 31 40 000
5-6 days a week 7 9 11 600
1-4 days a week 16 17 21 900
Monthly 13 10 12 900
Rarely 26 21 27 100
Never 16 11 14 200
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 16 17 21 900
5-6 days a week 9 7 9 000
1-4 days a week 22 22 28 400
Monthly 14 10 12 900
Rarely 22 22 28 400
Never 16 23 29 700
Can not say 1 0 0
The frequency of listening: Podcasts Daily 5 2 2 600
5-6 days a week 3 2 2 600
1-4 days a week 10 6 7 700
Monthly 14 11 14 200
Rarely 29 29 37 400
Never 38 48 62 000
Can not say 2 3 3 900
User frequency and following: Social media Daily 59 55 71 000
5-6 days a week 7 7 9 000
1-4 days a week 7 5 6 500
Monthly 3 3 3 900
Rarely 6 6 7 700
Never 17 25 32 300
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 8 10 300
5-6 days a week 6 3 3 900
1-4 days a week 12 8 10 300
Monthly 8 7 9 000
Rarely 21 21 27 100
Never 40 54 69 700
Can not say 1 1 1 300
User frequency: Instant messaging Daily 69 61 78 800
5-6 days a week 10 12 15 500
1-4 days a week 9 8 10 300
Monthly 3 4 5 200
Rarely 3 4 5 200
Never 6 11 14 200
Can not say 0 0 0
Daily 16 30 38 700
5-6 days a week 6 9 11 600
1-4 days a week 14 15 19 400
Monthly 22 17 21 900
Rarely 35 26 33 600
Never 7 4 5 200
Can not say 0 1 1 300
Daily 3 3 3 900
5-6 days a week 2 2 2 600
1-4 days a week 4 3 3 900
Monthly 7 5 6 500
Rarely 30 24 31 000
Never 53 63 81 300
Can not say 1 1 1 300
Daily 6 5 6 500
5-6 days a week 3 3 3 900
1-4 days a week 5 4 5 200
Monthly 8 7 9 000
Rarely 23 20 25 800
Never 55 60 77 500
Can not say 1 1 1 300
Daily 19 6 7 700
5-6 days a week 9 5 6 500
1-4 days a week 23 18 23 200
Monthly 22 20 25 800
Rarely 18 29 37 400
Never 10 22 28 400
Can not say 0 0 0
Daily 4 4 5 200
5-6 days a week 2 1 1 300
1-4 days a week 7 5 6 500
Monthly 7 5 6 500
Rarely 12 9 11 600
Never 61 63 81 300
Cant say / No answer 7 12 15 500
Daily 41 47 60 700
5-6 days a week 8 8 10 300
1-4 days a week 10 6 7 700
Monthly 6 4 5 200
Rarely 8 5 6 500
Never 22 21 27 100
Cant say / No answer 4 9 11 600
Daily 31 27 34 900
5-6 days a week 6 5 6 500
1-4 days a week 9 8 10 300
Monthly 5 5 6 500
Rarely 10 12 15 500
Never 34 36 46 500
Cant say / No answer 5 9 11 600
Daily 14 6 7 700
5-6 days a week 2 0 0
1-4 days a week 3 1 1 300
Monthly 2 2 2 600
Rarely 5 4 5 200
Never 69 77 99 400
Cant say / No answer 5 10 12 900
Daily 6 3 3 900
5-6 days a week 2 1 1 300
1-4 days a week 5 4 5 200
Monthly 5 3 3 900
Rarely 12 10 12 900
Never 65 70 90 400
Cant say / No answer 5 9 11 600
Daily 10 4 5 200
5-6 days a week 3 1 1 300
1-4 days a week 4 3 3 900
Monthly 3 2 2 600
Rarely 9 8 10 300
Never 68 73 94 200
Cant say / No answer 5 9 11 600
Source: NRS 2024
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 13 14 18 100
Partially agree 44 45 58 100
Partially disagree 31 29 37 400
Completely disagree 10 11 14 200
Can not say 2 1 1 300
I prefer domestic products Completely agree 32 40 51 600
Partially agree 55 53 68 400
Partially disagree 10 7 9 000
Completely disagree 1 1 1 300
Can not say 1 1 1 300
I consciously make responsible choices in my consumption Completely agree 19 23 29 700
Partially agree 55 62 80 000
Partially disagree 19 10 12 900
Completely disagree 4 2 2 600
Can not say 3 3 3 900
When shopping, quality is more important to me than price Completely agree 22 21 27 100
Partially agree 57 61 78 800
Partially disagree 17 15 19 400
Completely disagree 2 1 1 300
Can not say 2 1 1 300
I usually choose the cheapest option Completely agree 12 11 14 200
Partially agree 47 46 59 400
Partially disagree 34 34 43 900
Completely disagree 6 8 10 300
Can not say 1 1 1 300
I often take advantage of discount and campaign prices in my purchases Completely agree 37 34 43 900
Partially agree 51 53 68 400
Partially disagree 9 9 11 600
Completely disagree 2 3 3 900
Can not say 1 0 0
In my circle of friends, I am often the first to try new things Completely agree 6 6 7 700
Partially agree 25 21 27 100
Partially disagree 38 38 49 100
Completely disagree 24 28 36 100
Can not say 7 7 9 000
In my opinion, money is for consumption and not for saving Completely agree 5 5 6 500
Partially agree 35 37 47 800
Partially disagree 46 45 58 100
Completely disagree 11 11 14 200
Can not say 3 2 2 600
I prefer local shops and services Completely agree 27 39 50 300
Partially agree 57 53 68 400
Partially disagree 12 6 7 700
Completely disagree 2 1 1 300
Can not say 2 0 0
I want to see advertising targeted to me based on my online behavior Completely agree 4 2 2 600
Partially agree 28 25 32 300
Partially disagree 31 30 38 700
Completely disagree 32 35 45 200
Can not say 5 8 10 300
When I want a certain brand of product, the price doesn't matter Completely agree 9 10 12 900
Partially agree 32 34 43 900
Partially disagree 37 32 41 300
Completely disagree 22 23 29 700
Can not say 2 1 1 300
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 17 21 27 100
Partially agree 50 56 72 300
Partially disagree 24 17 21 900
Completely disagree 6 4 5 200
Can not say 3 2 2 600
Ecology is an important purchase reason for me Completely agree 16 22 28 400
Partially agree 51 55 71 000
Partially disagree 24 16 20 700
Completely disagree 7 3 3 900
Can not say 3 4 5 200
I prefer well-known brands Completely agree 12 10 12 900
Partially agree 57 59 76 200
Partially disagree 23 22 28 400
Completely disagree 5 6 7 700
Can not say 3 3 3 900
Source: NRS 2024
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 15 19 400
Quite positively 63 65 83 900
Quite negatively 15 13 16 800
Very negative 4 2 2 600
Can not say 5 5 6 500
Magazines Very positive 14 17 21 900
Quite positively 61 60 77 500
Quite negatively 16 14 18 100
Very negative 4 3 3 900
Can not say 6 6 7 700
Free and local newspapers Very positive 24 29 37 400
Quite positively 57 57 73 600
Quite negatively 10 9 11 600
Very negative 3 2 2 600
Can not say 5 4 5 200
Newspaper/Magazine websites or applications Very positive 7 9 11 600
Quite positively 47 41 52 900
Quite negatively 28 26 33 600
Very negative 9 9 11 600
Can not say 8 15 19 400
Social media (Facebook, Instagram etc.) Very positive 6 7 9 000
Quite positively 34 29 37 400
Quite negatively 32 28 36 100
Very negative 16 15 19 400
Can not say 13 21 27 100
Blogs Very positive 4 5 6 500
Quite positively 27 23 29 700
Quite negatively 28 23 29 700
Very negative 15 12 15 500
Can not say 27 37 47 800
Newsletters to email Very positive 2 3 3 900
Quite positively 18 18 23 200
Quite negatively 34 35 45 200
Very negative 43 40 51 600
Can not say 3 4 5 200
Other websites Very positive 4 5 6 500
Quite positively 39 34 43 900
Quite negatively 33 31 40 000
Very negative 13 13 16 800
Can not say 11 18 23 200
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 9 9 11 600
Quite positively 48 46 59 400
Quite negatively 28 29 37 400
Very negative 13 13 16 800
Can not say 4 4 5 200
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 6 7 700
Quite positively 36 31 40 000
Quite negatively 33 36 46 500
Very negative 19 21 27 100
Can not say 6 7 9 000
Home delivered advertisements and catalogues Very positive 20 23 29 700
Quite positively 47 52 67 100
Quite negatively 16 13 16 800
Very negative 13 10 12 900
Can not say 4 3 3 900
Out-of-home advertising Very positive 12 12 15 500
Quite positively 53 52 67 100
Quite negatively 20 19 24 500
Very negative 7 8 10 300
Can not say 7 8 10 300
Source: NRS 2024
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 24 31 000
Partially agree 61 64 82 600
Partially disagree 11 7 9 000
Completely disagree 4 2 2 600
Can not say 7 4 5 200
Completely agree 17 19 24 500
Partially agree 58 63 81 300
Partially disagree 14 11 14 200
Completely disagree 5 4 5 200
Can not say 7 4 5 200
A professional magazine keeps me up to date on professional matters Completely agree 22 21 27 100
Partially agree 48 50 64 600
Partially disagree 12 11 14 200
Completely disagree 5 5 6 500
Can not say 13 13 16 800
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 32 41 300
Partially agree 50 50 64 600
Partially disagree 7 7 9 000
Completely disagree 3 2 2 600
Can not say 9 9 11 600
Finnish magazines offer reliable comparisons and tests Completely agree 16 15 19 400
Partially agree 52 55 71 000
Partially disagree 14 15 19 400
Completely disagree 3 2 2 600
Can not say 15 14 18 100
Finnish magazines offer reliable product recommendations Completely agree 10 9 11 600
Partially agree 54 58 74 900
Partially disagree 18 16 20 700
Completely disagree 3 2 2 600
Can not say 15 15 19 400
Finnish magazines are of high quality Completely agree 22 26 33 600
Partially agree 59 62 80 000
Partially disagree 9 7 9 000
Completely disagree 2 1 1 300
Can not say 8 3 3 900
I follow important magazines on social media Completely agree 7 7 9 000
Partially agree 25 25 32 300
Partially disagree 25 25 32 300
Completely disagree 34 34 43 900
Can not say 9 9 11 600
I read important magazines from cover to cover Completely agree 18 24 31 000
Partially agree 34 40 51 600
Partially disagree 28 24 31 000
Completely disagree 16 10 12 900
Can not say 5 2 2 600
Ads in magazines make new things familiar Completely agree 10 11 14 200
Partially agree 50 54 69 700
Partially disagree 24 23 29 700
Completely disagree 8 8 10 300
Can not say 8 5 6 500
Completely agree 10 11 14 200
Partially agree 36 32 41 300
Partially disagree 24 23 29 700
Completely disagree 23 28 36 100
Can not say 8 6 7 700
I have purchased products based on the ad in magazine Completely agree 9 12 15 500
Partially agree 36 38 49 100
Partially disagree 26 26 33 600
Completely disagree 22 21 27 100
Can not say 6 3 3 900
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 17 21 900
Partially agree 49 54 69 700
Partially disagree 20 15 19 400
Completely disagree 13 11 14 200
Can not say 5 2 2 600
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 14 18 100
Partially agree 29 36 46 500
Partially disagree 29 24 31 000
Completely disagree 27 22 28 400
Can not say 6 3 3 900
Completely agree 2 1 1 300
Partially agree 19 13 16 800
Partially disagree 33 33 42 600
Completely disagree 38 43 55 500
Can not say 9 11 14 200
Completely agree 16 20 25 800
Partially agree 40 47 60 700
Partially disagree 23 21 27 100
Completely disagree 12 7 9 000
Can not say 8 5 6 500
Source: NRS 2024
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 15 19 400
Newspapers 13 20 25 800
Magazine websites 7 5 6 500
Newspaper websites 8 6 7 700
Blogs 3 1 1 300
Social media 14 7 9 000
Other websites 42 31 40 000
Television 10 11 14 200
Radio 2 1 1 300
Direct mail 10 13 16 800
None of these 40 46 59 400
Information sources, consumer electronics and information technology Print magazines 15 22 28 400
Newspapers 18 29 37 400
Magazine websites 10 8 10 300
Newspaper websites 11 9 11 600
Blogs 6 3 3 900
Social media 26 16 20 700
Other websites 49 43 55 500
Television 17 19 24 500
Radio 3 5 6 500
Direct mail 36 46 59 400
None of these 17 16 20 700
Information sources, beauty care and cosmetics Print magazines 18 38 49 100
Newspapers 8 17 21 900
Magazine websites 10 14 18 100
Newspaper websites 6 9 11 600
Blogs 8 7 9 000
Social media 28 26 33 600
Other websites 16 18 23 200
Television 14 20 25 800
Radio 2 2 2 600
Direct mail 17 24 31 000
None of these 45 29 37 400
Information sources, travel Print magazines 16 27 34 900
Newspapers 15 28 36 100
Magazine websites 10 10 12 900
Newspaper websites 10 10 12 900
Blogs 11 7 9 000
Social media 34 28 36 100
Other websites 47 46 59 400
Television 16 18 23 200
Radio 3 3 3 900
Direct mail 9 14 18 100
None of these 27 22 28 400
Information sources, style and fashion Print magazines 23 44 56 800
Newspapers 13 24 31 000
Magazine websites 13 17 21 900
Newspaper websites 8 7 9 000
Blogs 9 7 9 000
Social media 34 29 37 400
Other websites 33 33 42 600
Television 18 20 25 800
Radio 2 3 3 900
Direct mail 25 35 45 200
None of these 29 19 24 500
Information sources, building and renovating Print magazines 19 26 33 600
Newspapers 15 23 29 700
Magazine websites 9 9 11 600
Newspaper websites 8 9 11 600
Blogs 6 3 3 900
Social media 23 16 20 700
Other websites 32 29 37 400
Television 18 20 25 800
Radio 2 3 3 900
Direct mail 27 35 45 200
None of these 33 32 41 300
Information sources, food, cooking and baking Print magazines 36 52 67 100
Newspapers 26 39 50 300
Magazine websites 22 20 25 800
Newspaper websites 20 18 23 200
Blogs 14 11 14 200
Social media 42 33 42 600
Other websites 33 29 37 400
Television 28 31 40 000
Radio 6 5 6 500
Direct mail 27 37 47 800
None of these 12 8 10 300
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 12 15 500
Newspapers 11 20 25 800
Magazine websites 3 4 5 200
Newspaper websites 6 7 9 000
Blogs 1 1 1 300
Social media 10 10 12 900
Other websites 25 23 29 700
Television 12 17 21 900
Radio 2 2 2 600
Direct mail 17 24 31 000
None of these 52 44 56 800
Information sources, decorating and furniture purchases Print magazines 23 39 50 300
Newspapers 16 23 29 700
Magazine websites 11 12 15 500
Newspaper websites 8 9 11 600
Blogs 8 7 9 000
Social media 28 22 28 400
Other websites 30 28 36 100
Television 18 20 25 800
Radio 2 1 1 300
Direct mail 30 38 49 100
None of these 26 19 24 500
Information sources, saving and investing Print magazines 9 11 14 200
Newspapers 11 17 21 900
Magazine websites 7 4 5 200
Newspaper websites 10 9 11 600
Blogs 7 3 3 900
Social media 18 9 11 600
Other websites 30 21 27 100
Television 7 10 12 900
Radio 3 3 3 900
Direct mail 4 4 5 200
None of these 48 53 68 400
Information sources, health and wellbeing products / services Print magazines 14 24 31 000
Newspapers 14 24 31 000
Magazine websites 8 8 10 300
Newspaper websites 8 9 11 600
Blogs 5 4 5 200
Social media 23 20 25 800
Other websites 38 38 49 100
Television 12 14 18 100
Radio 3 4 5 200
Direct mail 16 23 29 700
None of these 37 32 41 300
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 20 25 800
Newspapers 18 31 40 000
Magazine websites 7 7 9 000
Newspaper websites 9 11 14 200
Blogs 5 3 3 900
Social media 24 17 21 900
Other websites 41 36 46 500
Television 14 15 19 400
Radio 2 2 2 600
Direct mail 30 39 50 300
None of these 29 26 33 600
Source: NRS 2024
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 11 14 200
Well-being and health 52 72 93 000
Charity work 14 20 25 800
Self development 32 35 45 200
Celebrities 15 29 37 400
Fishing 16 6 7 700
Beauty care and cosmetics 17 39 50 300
Literature 27 40 51 600
Domestic and foreign news 54 58 74 900
Domestic travel 32 36 46 500
Culture 33 54 69 700
Crafts 26 31 40 000
Nature and going outdoor 53 59 76 200
Hunting 10 3 3 900
Style and fashion 22 50 64 600
Music and concerts 37 48 62 000
Going on summer cottage 30 27 34 900
Local affairs 56 64 82 600
Computer/console/mobile playing 17 4 5 200
Politics 41 43 55 500
Gardening and plants 33 43 55 500
Building and renovating 37 31 40 000
Food and drink 40 52 67 100
Cooking, baking, recipes 39 54 69 700
Investment 22 18 23 200
Decorating 30 52 67 100
Economic and finances 35 30 38 700
Science 34 24 31 000
Travelling abroad 35 39 50 300
Sports, exercising 46 44 56 800
Sailing, boating 10 7 9 000
Consumer electronics and information technology 23 9 11 600
Environmental matters 32 30 38 700
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 1 1 300
Buying an apartment 10 7 9 000
Home renovation 29 26 33 600
Buying a car 25 18 23 200
Buying a boat 3 2 2 600
None of these 50 58 74 900
Purchases in the last 12 months Furniture and furnishings 42 41 52 900
Repair and construction products 40 41 52 900
Domestic appliances 38 38 49 100
Electronics or IT products 49 38 49 100
Cars 18 15 19 400
Clothing and footwear 82 87 112 300
Eyeglasses, contact lenses or sunglasses 35 42 54 200
Sports clothing, footwear or equipment 60 57 73 600
Saving or investing products or services 26 22 28 400
Cosmetics and beauty products 47 65 83 900
Mobile phones 30 27 34 900
Travels 46 48 62 000
Products and services for health and well-being 60 71 91 700
None of the above 2 1 1 300
Intentions to purchase within 12 months Furniture and furnishings 29 25 32 300
Repair and construction products 34 31 40 000
Domestic appliances 19 17 21 900
Electronics or IT products 28 19 24 500
Cars 14 11 14 200
Clothing and footwear 64 63 81 300
Eyeglasses, contact lenses or sunglasses 28 33 42 600
Sports clothing, footwear or equipment 43 36 46 500
Saving or investing products or services 21 15 19 400
Cosmetics and beauty products 38 54 69 700
Mobile phones 16 15 19 400
Travels 44 44 56 800
Products and services for health and well-being 48 57 73 600
None of the above 7 7 9 000
Will consider switching over the next 12 months Bank 7 4 5 200
Insurance company 10 8 10 300
electric company 20 17 21 900
Internet Connection 9 5 6 500
Phone-subscription 13 10 12 900
None of the above 46 52 67 100
Can not say 19 20 25 800
Uses of extra money Magazines, books, movies 17 22 28 400
Eating, drinking, partying in a restaurant 34 30 38 700
Exercise hobbies and equipment 27 23 29 700
Cultural events (e.g. concerts, theater, festivals) 35 42 54 200
Renovation, decoration 24 26 33 600
Health services and one's own well-being 22 31 40 000
Travelling 42 48 62 000
Entertainment electronics and information technology equipment, mobile phones 15 5 6 500
Clothes, shoes and bags 23 23 29 700
Home services (cleaning and other housekeeping services) 6 13 16 800
Car, boat, motorcycle 12 5 6 500
Cosmetics and beauty care 11 14 18 100
Saving, investing 46 40 51 600
Other 8 8 10 300
There is no extra money after mandatory expenses 7 6 7 700
Can not say 3 2 2 600
Source: NRS 2024

Online & social media

Magazine website

http://anna.fi/

Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM

The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.

Some channels and Followers August 2024

Contact info

Media sales

  • Mediamyynti Otavamedia
  • yrityspalvelu@otavamedia.fi
Media

Publisher

  • Otavamedia Oy

Publisher

  • Otavamedia Oy

Vastaava päätoimittaja

  • Saija Hakoniemi

Päätoimittaja

  • Emma Koivula
 

Address

  • Uudenmaankatu 10
  • 00120 Helsinki

Postal address

  • Uudenmaankatu 10
  • 00015 Otavamedia

Phone

  • +358 9 15 661

Email