Apu

The popular weekly magazine knows its readers and their interests, both locally and across Finland. Apu does not simply tell its readers what is happening in Finland. It goes to the people and shows what these things mean to them. For Apu, every story matters. Behind every headline, phenomenon and statistic, Apu asks: what does this mean for people and their lives? People are at the heart of Apu’s perspective. Apu stands on the side of ordinary Finns and portrays Finnish everyday life with its joys, concerns and changes. When covering well known people, it looks beyond their public role to the person behind it, while in society and current phenomena it goes deeper beneath the surface. Apu’s regional correspondents bring news and stories from different parts of Finland. Apu has a good reputation: it does not engage in gossip or create sensational stories without substance. Apu brings Finnish life close to its readers, touches, opens up, surprises and entertains, and at its best, makes readers look at familiar Finland in a new way. Apu combines people and life stories, features, investigative journalism, society, phenomena, celebrities, Finnish everyday life and columns. In addition, the magazine offers content on nature and health, health and travel supplements, as well as a wide range of entertainment, from crosswords and Sudoku to TV pages, cryptograms, quizzes and horoscopes. The first issue of the month is Apu+, a more substantial reading package than usual, offering more content and greater depth. Apu is a magazine for the whole of Finland, bringing together readers who share an interest in people, Finnish life and the world around them. An Apu reader is a Finnish man or woman who values reliable journalism, interesting stories, new perspectives, entertainment and diverse content.