Eeva
Kansikuva Eeva 2026

Eeva

The high-quality and respected Eeva offers interesting and topical interviews, emotional survival stories, fascinating travel articles, stories about personal homes and food articles that tickle the senses. Feminine fashion, beauty and health as well as various relationships are also part of Eeva's topics selection. The reader: Quality-conscious woman, who invests in herself and her lifestyle.

Issues per year

12 issues per year

Magazine website

http://eeva.fi

Magazine in Social Media
A-lehdet Oy Consumer magazines Women and women's lives
Pensioners FIAM Human relations Beauty NRS Home Travel Women Dressing

Timetables

Issue Issue Booking Date Material Date Themes and info
1 5.1.2026 4.12.2025 Eeva is renewed. Moisturizing hair treatments. Energy from vitamins.
2 4.2.2026 8.1.2026 Eeva of the Year nominees. Tempting nearby trips. Pamper dry skin.
3 4.3.2026 5.2.2026 Coats. Take care of your eye health. New effective skincare products.
4 1.4.2026 5.3.2026 Announcement of Eeva of the Year. Light party fashion. Best spring makeup.
5 6.5.2026 8.4.2026 Most beautiful beach outfits. Sun protection: products and tips.
6 3.6.2026 6.5.2026 Summer dresses. City vacations for culture lovers. Pamper your summer skin.
7 1.7.2026 3.6.2026 Big crime novel special. Travel cosmetics. Sexual pleasure.
8 5.8.2026 9.7.2026 Volume for hair. Work fashion & eyeglasses. Joint health.
9 2.9.2026 6.8.2026 Most beautiful combinations: knits and denim. Best natural cosmetics. Gut health.
10 30.9.2026 3.9.2026 Coats. Autumn books (book fair). Lipsticks. Breast health.
11 4.11.2026 8.10.2026 Best cosmetics of the year. Party fashion. Good sleep.
12 2.12.2026 5.11.2026 Gift books. Fragrances. Make your travel dreams come true.

Ei aikatauluja vuodelle 2027.

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 460 x 297 mm 5 mm 14 700 €
2/1 landscape First spread 460 x 297 mm 5 mm 16 470 €
1/1 portrait Not specified 230 x 297 mm 5 mm 8 550 €
1/1 portrait 2. Cover 230 x 297 mm 5 mm 9 425 €
1/1 portrait 3. Cover 230 x 297 mm 5 mm 9 425 €
1/1 takakansi portrait Back cover 230 x 267 mm 5 mm 9 425 €
1/2 portrait Not specified 112 x 297 mm 5 mm 6 160 €
1/2 landscape Not specified 230 x 146 mm 5 mm 6 160 €
1/3 portrait Not specified 77x297 mm 5 mm 5 155 €
1/3 landscape Not specified 230x99 mm 5 mm 5 155 €
1/4 portrait Not specified 60 x 297 mm 5 mm 4 525 €
1/4 landscape Not specified 230 x 74 mm 5 mm 4 525 €
1/4 square Not specified 112 x 146 mm 5 mm 4 525 €
*) size without marginal Prices valid until 31.12.2026
Size

230 x 297 mm

Printing method

Offset

Binding

Perfect Binding

Printer

PunaMusta Oy

Delivery of ad material and instructions

ICC profile

Technical information

Total ink coverage max 300%. In case the ink coverage is more, we will fix the material automatically.

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
*) size without marginal Prices valid until 31.12.2027
Size

230 x 297 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

ICC profile

Technical information

Total ink coverage max 300%. In case the ink coverage is more, we will fix the material automatically."

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Placement Size Price (tax 0%) lisatietoa
Desktop Paraati + tapetti 980x400 px 42 € / CPM (Cost per thousand)
Desktop 980x400 px 34 € / CPM (Cost per thousand)
Desktop 980x400, 300x300 px 23 € / CPM (Cost per thousand)
Desktop 300x600 px 23 € / CPM (Cost per thousand)
Desktop 980x120 px 12 € / CPM (Cost per thousand)
Desktop 468x400 px 9 € / CPM (Cost per thousand)
Desktop 300x250 px 8 € / CPM (Cost per thousand)
Mobile 300x300 px 13 € / CPM (Cost per thousand)
Mobile 300x250 px 8 € / CPM (Cost per thousand)
Desktop Interstitiaali 1200x1600 px 50 € / CPM (Cost per thousand)
Desktop 600x500 px 12 € / CPM (Cost per thousand)
Desktop 2048x1152, 750x1334 px 23 € / CPM (Cost per thousand)
Desktop 140x350 px 10 € / CPM (Cost per thousand)
Desktop 160x600 px 10 € / CPM (Cost per thousand)
Desktop 200x900 px 11 € / CPM (Cost per thousand)
Desktop Cross-screen taktinen 980x120, 468x400, 300x250, 160x600 px 11 € / CPM (Cost per thousand)
Prices valid until 31.12.2026
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2027

Readers

Readers
231 800
Total reach
357 900
How many times read
1,8
Minutes of reading
83 min
Source: NRS 2026
Gender
Source: NRS 2026
Audience in digital and print
Source: NRS 2026
Age
Source: NRS 2026
Municipality type
Source: NRS 2026
Education
Source: NRS 2026
Gross household income, daily purchases
Source: NRS 2026

NRS Facts

Print readers include only those who read the printed magazine.

Readers 231 800
Minutes of reading83 min
How many times read1,8
Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 91 210 900
Men 49 9 20 900
Native language Finnish 95 98 227 200
Swedish 5 2 4 600
Age 15-24 y 13 3 7 000
25-34 y 14 2 4 600
35-44 y 14 4 9 300
45-54 y 14 8 18 500
55-64 y 15 17 39 400
65+ y 30 66 153 000
Gender + age Female 15-29 years 9 2 4 600
Female 30-49 years 14 7 16 200
Female 50+ years 28 81 187 800
Male 15-29 years 10 2 4 600
Male 30-49 years 15 1 2 300
Male 50+ years 24 7 16 200
Household position Lives at home with parents 7 2 4 600
Lives alone 29 38 88 100
Lives with spouse 36 45 104 300
Lives with spouse and children 23 11 25 500
Single parent 2 1 2 300
Other 2 2 4 600
Grandchildren under 18 years of age Yes 20 34 78 800
No 39 57 132 100
No answer (under 45 year olds) 41 8 18 500
Education Elementary school 4 7 16 200
Secondary school 6 7 16 200
Vocational 26 24 55 600
High school 13 11 25 500
University of Applied Sciences 19 14 32 500
University 30 34 78 800
Something else 2 3 7 000
Decision-maker in grocery purchases Yes 93 97 224 800
No 7 3 7 000
Can not say 0 0 0
Use of glasses or contact lenses Yes 68 86 199 300
No 32 14 32 500
Size of the household 1 pers 28 39 90 400
2 pers 38 47 108 900
3 pers 14 9 20 900
4 pers 12 3 7 000
5+ pers 7 2 4 600
Household income (gross) Below 20 000 € /y 10 7 16 200
20 000 - 35 000 € /y 15 25 58 000
35 001 - 50 000 € /y 18 22 51 000
50 001 - 85 000 € /y 21 20 46 400
85 001 - 100 000 € /y 8 8 18 500
Over 100 000 € /y 12 8 18 500
Dont want to tell 7 8 18 500
Cant say / No answer 9 4 9 300
Family with kids Yes 33 14 32 500
No 67 86 199 300
Number of children in the household (5th grade) 1 child 13 8 18 500
2 children 12 4 9 300
3 children 5 1 2 300
4 children 1 0 0
5+ children 1 1 2 300
There are no children 67 86 199 300
Doesn't want to answer 0 0 0
Pets in household Cat 15 12 27 800
Dog 24 19 44 000
Some other pet 5 3 7 000
No pets 62 70 162 300
Health services used in the household Public health services 85 88 204 000
Employer - funded health care services 51 29 67 200
Private, self-funded healthcare services 39 50 115 900
Private health insurance services 27 16 37 100
No health care 1 1 2 300
Can not say 1 0 0
Housing Apartment 33 36 83 400
Row house or semi-detached house 17 17 39 400
Detached house 45 43 99 700
Farm 4 3 7 000
Something else 1 1 2 300
Can not say 0 0 0
Ownership of housing Owner-occupied residence 75 83 192 400
Rented residence 22 14 32 500
Right of residence apartment 2 3 7 000
Something else 1 0 0
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 46 106 600
No 58 54 125 200
Can not say 1 1 2 300
Number of cars in household One car 46 53 122 900
Two cars 29 23 53 300
Three or more cars 10 6 13 900
No car 15 18 41 700
Type of car, if buying now New 18 24 55 600
Used 71 56 129 800
Company car 5 2 4 600
Leasing (personal) 9 8 18 500
Shared car 2 2 4 600
Doesn't use a car 8 14 32 500
Can not say 5 8 18 500
Advertising ban at the door / mailbox Yes 29 20 46 400
No 70 80 185 400
Can not say 1 0 0
Using AdBlocker or similar application Yes 19 7 16 200
No 75 86 199 300
Can not say 5 8 18 500
Type of municipality (7 class) Greater Helsinki 20 21 48 700
Turku or Tampere 8 7 16 200
Oulu 4 5 11 600
70 000 - 150 000 inhabitants town 14 13 30 100
Urban municipality 24 26 60 300
Conurbation 17 16 37 100
Countryside 12 11 25 500
Source: NRS 2026
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 12 30 69 500
5-6 days a week 4 8 18 500
1-4 days a week 23 33 76 500
Monthly 25 19 44 000
Rarely 27 7 16 200
Never 9 2 4 600
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 23 23 53 300
5-6 days a week 5 4 9 300
1-4 days a week 18 18 41 700
Monthly 16 13 30 100
Rarely 24 24 55 600
Never 13 18 41 700
Can not say 1 1 2 300
The frequency of reading: Print newspapers or afternoon papers Daily 24 48 111 300
5-6 days a week 4 6 13 900
1-4 days a week 22 22 51 000
Monthly 16 9 20 900
Rarely 25 11 25 500
Never 9 4 9 300
Can not say 0 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 55 60 139 100
5-6 days a week 9 7 16 200
1-4 days a week 16 12 27 800
Monthly 7 4 9 300
Rarely 8 8 18 500
Never 5 8 18 500
Can not say 0 0 0
The frequency of reading: Free and local newspapers Daily 4 6 13 900
5-6 days a week 3 5 11 600
1-4 days a week 38 52 120 500
Monthly 20 14 32 500
Rarely 24 16 37 100
Never 10 6 13 900
Can not say 1 1 2 300
The frequency of watching: Free online TV services Daily 19 25 58 000
5-6 days a week 10 10 23 200
1-4 days a week 29 27 62 600
Monthly 20 13 30 100
Rarely 15 13 30 100
Never 6 13 30 100
Can not say 1 0 0
The frequency of watching: Pay TV and streaming services Daily 17 13 30 100
5-6 days a week 10 4 9 300
1-4 days a week 22 16 37 100
Monthly 9 7 16 200
Rarely 12 10 23 200
Never 29 49 113 600
Can not say 1 1 2 300
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 42 66 153 000
5-6 days a week 10 10 23 200
1-4 days a week 19 12 27 800
Monthly 12 6 13 900
Rarely 13 4 9 300
Never 4 2 4 600
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 33 48 111 300
5-6 days a week 11 12 27 800
1-4 days a week 20 15 34 800
Monthly 12 6 13 900
Rarely 14 8 18 500
Never 9 10 23 200
Can not say 1 1 2 300
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 23 40 92 700
5-6 days a week 5 4 9 300
1-4 days a week 15 16 37 100
Monthly 13 8 18 500
Rarely 27 21 48 700
Never 16 10 23 200
Can not say 1 1 2 300
The frequency of listening: Programs of commercial radio channels Daily 17 16 37 100
5-6 days a week 9 4 9 300
1-4 days a week 19 15 34 800
Monthly 14 9 20 900
Rarely 23 27 62 600
Never 17 27 62 600
Can not say 1 1 2 300
The frequency of listening: Podcasts Daily 7 4 9 300
5-6 days a week 4 4 9 300
1-4 days a week 12 6 13 900
Monthly 14 12 27 800
Rarely 26 26 60 300
Never 35 45 104 300
Can not say 2 3 7 000
User frequency and following: Social media Daily 62 55 127 500
5-6 days a week 7 8 18 500
1-4 days a week 7 8 18 500
Monthly 3 2 4 600
Rarely 6 7 16 200
Never 15 21 48 700
Can not say 0 1 2 300
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 17 7 16 200
5-6 days a week 5 2 4 600
1-4 days a week 13 7 16 200
Monthly 8 7 16 200
Rarely 20 22 51 000
Never 36 52 120 500
Can not say 1 3 7 000
Reading frequency: Printed books Daily 17 30 69 500
5-6 days a week 6 8 18 500
1-4 days a week 15 15 34 800
Monthly 22 18 41 700
Rarely 34 24 55 600
Never 7 4 9 300
Can not say 0 0 0
Reading frequency: E-books Daily 3 4 9 300
5-6 days a week 2 1 2 300
1-4 days a week 4 3 7 000
Monthly 6 5 11 600
Rarely 30 23 53 300
Never 54 62 143 700
Can not say 1 1 2 300
Listening frequency: Audiobooks Daily 8 9 20 900
5-6 days a week 3 2 4 600
1-4 days a week 6 4 9 300
Monthly 8 6 13 900
Rarely 23 17 39 400
Never 52 61 141 400
Can not say 1 1 2 300
Usage/viewing frequency: YouTube Daily 22 8 18 500
5-6 days a week 9 4 9 300
1-4 days a week 20 16 37 100
Monthly 20 21 48 700
Rarely 19 27 62 600
Never 10 24 55 600
Can not say 0 1 2 300
Usage/following: LinkedIn Daily 6 3 7 000
5-6 days a week 2 1 2 300
1-4 days a week 7 5 11 600
Monthly 8 5 11 600
Rarely 13 9 20 900
Never 52 62 143 700
Cant say / No answer 11 15 34 800
Usage/following: Facebook Daily 40 44 102 000
5-6 days a week 6 8 18 500
1-4 days a week 11 9 20 900
Monthly 5 3 7 000
Rarely 10 6 13 900
Never 17 16 37 100
Cant say / No answer 10 14 32 500
Usage/Following: Instagram Daily 37 27 62 600
5-6 days a week 6 5 11 600
1-4 days a week 9 9 20 900
Monthly 5 4 9 300
Rarely 8 9 20 900
Never 25 31 71 900
Cant say / No answer 10 15 34 800
Usage/following rate: Snapchat Daily 16 4 9 300
5-6 days a week 2 1 2 300
1-4 days a week 2 1 2 300
Monthly 2 1 2 300
Rarely 5 5 11 600
Never 62 74 171 500
Cant say / No answer 11 15 34 800
Usage/following: X (formerly Twitter) Daily 4 3 7 000
5-6 days a week 2 1 2 300
1-4 days a week 4 2 4 600
Monthly 3 2 4 600
Rarely 11 6 13 900
Never 66 71 164 600
Cant say / No answer 10 15 34 800
Usage/Following: TikTok Daily 13 3 7 000
5-6 days a week 2 1 2 300
1-4 days a week 4 3 7 000
Monthly 3 2 4 600
Rarely 8 8 18 500
Never 62 68 157 600
Cant say / No answer 10 15 34 800
Usage/following frequency: Jodel Daily 3 1 2 300
5-6 days a week 1 0 0
1-4 days a week 2 1 2 300
Monthly 3 1 2 300
Rarely 6 3 7 000
Never 71 75 173 800
Cant say / No answer 15 20 46 400
Usage/following frequency: Threads Daily 3 2 4 600
5-6 days a week 1 1 2 300
1-4 days a week 4 4 9 300
Monthly 3 2 4 600
Rarely 5 3 7 000
Never 69 69 159 900
Cant say / No answer 15 20 46 400
Usage/following frequency: Bluesky Daily 0 0 0
5-6 days a week 0 0 0
1-4 days a week 1 1 2 300
Monthly 1 1 2 300
Rarely 3 2 4 600
Never 80 76 176 200
Cant say / No answer 15 20 46 400
Source: NRS 2026
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 15 11 25 500
Partially agree 42 41 95 000
Partially disagree 29 33 76 500
Completely disagree 10 11 25 500
Can not say 3 3 7 000
I prefer domestic products Completely agree 33 37 85 800
Partially agree 55 56 129 800
Partially disagree 9 6 13 900
Completely disagree 1 1 2 300
Can not say 2 1 2 300
I consciously make responsible choices in my consumption Completely agree 21 25 58 000
Partially agree 54 57 132 100
Partially disagree 18 13 30 100
Completely disagree 4 2 4 600
Can not say 4 3 7 000
When shopping, quality is more important to me than price Completely agree 24 24 55 600
Partially agree 58 62 143 700
Partially disagree 14 11 25 500
Completely disagree 1 1 2 300
Can not say 3 2 4 600
I usually choose the cheapest option Completely agree 13 12 27 800
Partially agree 48 46 106 600
Partially disagree 32 35 81 100
Completely disagree 5 5 11 600
Can not say 2 2 4 600
I often take advantage of discount and campaign prices in my purchases Completely agree 39 37 85 800
Partially agree 49 53 122 900
Partially disagree 9 8 18 500
Completely disagree 2 1 2 300
Can not say 1 1 2 300
In my circle of friends, I am often the first to try new things Completely agree 5 3 7 000
Partially agree 23 25 58 000
Partially disagree 38 37 85 800
Completely disagree 24 24 55 600
Can not say 10 11 25 500
In my opinion, money is for consumption and not for saving Completely agree 5 3 7 000
Partially agree 37 35 81 100
Partially disagree 43 46 106 600
Completely disagree 10 12 27 800
Can not say 4 3 7 000
I prefer local shops and services Completely agree 28 35 81 100
Partially agree 58 57 132 100
Partially disagree 11 6 13 900
Completely disagree 1 1 2 300
Can not say 2 1 2 300
I want to see advertising targeted to me based on my online behavior Completely agree 4 3 7 000
Partially agree 27 23 53 300
Partially disagree 28 29 67 200
Completely disagree 33 38 88 100
Can not say 7 8 18 500
When I want a certain brand of product, the price doesn't matter Completely agree 9 8 18 500
Partially agree 32 35 81 100
Partially disagree 36 37 85 800
Completely disagree 20 17 39 400
Can not say 3 3 7 000
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 18 41 700
Partially agree 49 58 134 400
Partially disagree 23 16 37 100
Completely disagree 7 4 9 300
Can not say 5 4 9 300
Ecology is an important purchase reason for me Completely agree 18 24 55 600
Partially agree 50 55 127 500
Partially disagree 23 16 37 100
Completely disagree 6 3 7 000
Can not say 4 3 7 000
I prefer well-known brands Completely agree 13 11 25 500
Partially agree 59 60 139 100
Partially disagree 20 21 48 700
Completely disagree 5 5 11 600
Can not say 3 4 9 300
I prefer used products in my purchases Completely agree 15 11 25 500
Partially agree 39 36 83 400
Partially disagree 31 33 76 500
Completely disagree 11 17 39 400
Can not say 3 3 7 000
Source: NRS 2026
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 14 32 500
Quite positively 61 63 146 000
Quite negatively 16 16 37 100
Very negative 4 2 4 600
Can not say 6 5 11 600
Magazines Very positive 12 12 27 800
Quite positively 60 62 143 700
Quite negatively 18 18 41 700
Very negative 4 2 4 600
Can not say 7 6 13 900
Free and local newspapers Very positive 22 23 53 300
Quite positively 56 59 136 800
Quite negatively 11 10 23 200
Very negative 4 2 4 600
Can not say 6 6 13 900
Newspaper/Magazine websites or applications Very positive 5 5 11 600
Quite positively 43 40 92 700
Quite negatively 33 32 74 200
Very negative 11 9 20 900
Can not say 8 14 32 500
Social media (Facebook, Instagram etc.) Very positive 5 3 7 000
Quite positively 30 26 60 300
Quite negatively 35 36 83 400
Very negative 19 15 34 800
Can not say 11 20 46 400
Influencer advertising (e.g. in social media) Very positive 4 1 2 300
Quite positively 25 18 41 700
Quite negatively 35 39 90 400
Very negative 23 22 51 000
Can not say 13 20 46 400
Newsletters to email Very positive 2 1 2 300
Quite positively 16 16 37 100
Quite negatively 35 39 90 400
Very negative 45 39 90 400
Can not say 3 4 9 300
Other websites Very positive 2 2 4 600
Quite positively 32 26 60 300
Quite negatively 39 40 92 700
Very negative 15 14 32 500
Can not say 12 19 44 000
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 6 5 11 600
Quite positively 44 42 97 400
Quite negatively 31 37 85 800
Very negative 14 13 30 100
Can not say 4 4 9 300
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 4 2 4 600
Quite positively 33 25 58 000
Quite negatively 35 38 88 100
Very negative 21 25 58 000
Can not say 7 10 23 200
Home delivered advertisements and catalogues Very positive 14 15 34 800
Quite positively 44 51 118 200
Quite negatively 21 18 41 700
Very negative 15 10 23 200
Can not say 5 6 13 900
Out-of-home advertising Very positive 11 6 13 900
Quite positively 51 47 108 900
Quite negatively 22 27 62 600
Very negative 9 9 20 900
Can not say 8 11 25 500
Source: NRS 2026
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 16 22 51 000
Partially agree 59 62 143 700
Partially disagree 10 8 18 500
Completely disagree 3 2 4 600
Can not say 11 6 13 900
I stop and disconnect from hectic everyday life by reading magazines Completely agree 15 20 46 400
Partially agree 56 61 141 400
Partially disagree 14 10 23 200
Completely disagree 4 3 7 000
Can not say 10 6 13 900
When reading a magazine, I don't multitask Completely agree 33 40 92 700
Partially agree 39 40 92 700
Partially disagree 17 12 27 800
Completely disagree 4 2 4 600
Can not say 8 5 11 600
A professional magazine keeps me up to date on professional matters Completely agree 21 22 51 000
Partially agree 44 39 90 400
Partially disagree 11 8 18 500
Completely disagree 5 5 11 600
Can not say 18 25 58 000
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 32 74 200
Partially agree 47 45 104 300
Partially disagree 7 5 11 600
Completely disagree 3 3 7 000
Can not say 12 15 34 800
Finnish magazines offer reliable comparisons and tests Completely agree 16 17 39 400
Partially agree 51 52 120 500
Partially disagree 13 11 25 500
Completely disagree 3 2 4 600
Can not say 18 19 44 000
Finnish magazines offer reliable product recommendations Completely agree 10 12 27 800
Partially agree 50 51 118 200
Partially disagree 17 17 39 400
Completely disagree 3 2 4 600
Can not say 20 18 41 700
Finnish magazines are of high quality Completely agree 22 27 62 600
Partially agree 57 59 136 800
Partially disagree 9 7 16 200
Completely disagree 1 1 2 300
Can not say 10 6 13 900
Ads in magazines make new things familiar Completely agree 10 12 27 800
Partially agree 48 52 120 500
Partially disagree 22 20 46 400
Completely disagree 7 7 16 200
Can not say 13 10 23 200
I have searched the internet for more information about a product advertised in a magazine Completely agree 12 13 30 100
Partially agree 33 32 74 200
Partially disagree 22 21 48 700
Completely disagree 22 25 58 000
Can not say 11 9 20 900
I have purchased products based on the ad in magazine Completely agree 9 11 25 500
Partially agree 31 32 74 200
Partially disagree 26 26 60 300
Completely disagree 24 24 55 600
Can not say 10 7 16 200
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 14 19 44 000
Partially agree 48 53 122 900
Partially disagree 20 15 34 800
Completely disagree 12 9 20 900
Can not say 7 4 9 300
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 8 10 23 200
Partially agree 28 37 85 800
Partially disagree 27 23 53 300
Completely disagree 28 22 51 000
Can not say 10 7 16 200
Advertising published in magazines is trustworthy Completely agree 4 3 7 000
Partially agree 36 35 81 100
Partially disagree 35 38 88 100
Completely disagree 9 8 18 500
Can not say 16 15 34 800
The free customer magazine is an important customer benefit for me Completely agree 15 25 58 000
Partially agree 39 43 99 700
Partially disagree 23 18 41 700
Completely disagree 12 7 16 200
Can not say 10 6 13 900
I follow one or more magazines on social media Completely agree 7 6 13 900
Partially agree 20 20 46 400
Partially disagree 23 23 53 300
Completely disagree 42 45 104 300
Can not say 7 6 13 900
Digital reading claims
I mostly read digital magazine content on my phone Completely agree 45 34 78 800
Partially agree 27 27 62 600
Partially disagree 11 13 30 100
Completely disagree 14 24 55 600
Can not say 2 3 7 000
I usually read many articles at once when I visit magazine websites Completely agree 35 29 67 200
Partially agree 39 40 92 700
Partially disagree 13 12 27 800
Completely disagree 10 15 34 800
Can not say 3 4 9 300
I often end up on newspaper websites through social media or other links Completely agree 18 13 30 100
Partially agree 33 31 71 900
Partially disagree 21 21 48 700
Completely disagree 24 30 69 500
Can not say 4 6 13 900
I read newspaper websites or apps several times a day Completely agree 19 12 27 800
Partially agree 33 30 69 500
Partially disagree 25 26 60 300
Completely disagree 21 29 67 200
Can not say 3 4 9 300
For me, the digital newspaper has replaced reading a printed newspaper Completely agree 18 21 48 700
Partially agree 21 20 46 400
Partially disagree 17 14 32 500
Completely disagree 37 39 90 400
Can not say 8 5 11 600
Media statements
I appreciate domestic media providing me with new perspectives I wouldn't otherwise encounter Completely agree 23 27 62 600
Partially agree 52 51 118 200
Partially disagree 12 10 23 200
Completely disagree 4 4 9 300
Can not say 8 8 18 500
I want to know if media content has been generated using AI Completely agree 75 73 169 200
Partially agree 16 15 34 800
Partially disagree 3 3 7 000
Completely disagree 2 2 4 600
Can not say 5 6 13 900
I am willing to pay for well-crafted journalistic content Completely agree 31 36 83 400
Partially agree 39 39 90 400
Partially disagree 15 11 25 500
Completely disagree 8 6 13 900
Can not say 7 8 18 500
Source: NRS 2026
Ideas and inspiration from magazines All 15+ % Magazine Readers % Amount of readers
From which topics do you get ideas and inspiration from print magazines? Food and cooking 52 65 150 700
Cosmetics and beauty care 16 27 62 600
Interior design and furniture 26 35 81 100
Renovation and building 24 22 51 000
Domestic appliances 10 10 23 200
Consumer electronics and IT equipment 13 6 13 900
Saving and investing 14 13 30 100
Style and fashion 21 33 76 500
Cars 14 5 11 600
Travelling 23 27 62 600
Sports clothing, footwear or equipment 14 14 32 500
Health and wellness products/services 19 34 78 800
None of these 16 10 23 200
Can not say 10 8 18 500
From which topics do you get ideas and inspiration from digital magazines? Food and cooking 48 50 115 900
Cosmetics and beauty care 17 22 51 000
Interior design and furniture 21 21 48 700
Renovation and building 21 14 32 500
Domestic appliances 10 6 13 900
Consumer electronics and IT equipment 17 7 16 200
Saving and investing 13 8 18 500
Style and fashion 19 25 58 000
Cars 13 4 9 300
Travelling 23 23 53 300
Sports clothing, footwear or equipment 16 12 27 800
Health and wellness products/services 18 21 48 700
None of these 21 26 60 300
Can not say 12 13 30 100
Source: NRS 2026
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 24 7 16 200
Well-being and health 50 68 157 600
Charity work 14 19 44 000
Self development 32 34 78 800
Celebrities 13 20 46 400
Fishing 15 4 9 300
Beauty care and cosmetics 16 24 55 600
Literature 29 50 115 900
Domestic and foreign news 51 57 132 100
Domestic travel 33 34 78 800
Culture 34 53 122 900
Crafts 25 36 83 400
Nature and going outdoor 52 54 125 200
Hunting 9 2 4 600
Style and fashion 20 35 81 100
Music and concerts 37 46 106 600
Going on summer cottage 29 31 71 900
Local affairs 56 65 150 700
Computer/console/mobile playing 17 4 9 300
Politics 43 48 111 300
Gardening and plants 29 45 104 300
Online gambling or betting 5 2 4 600
Building and renovating 34 25 58 000
Food and drink 38 41 95 000
Cooking, baking, recipes 38 52 120 500
Investment 24 17 39 400
Decorating 28 49 113 600
Economic and finances 36 32 74 200
Science 37 25 58 000
Travelling abroad 34 35 81 100
Sports, exercising 45 33 76 500
Sailing, boating 9 5 11 600
Consumer electronics and information technology 20 5 11 600
Environmental matters 31 34 78 800
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 1 2 300
Buying an apartment 11 6 13 900
Home renovation 27 22 51 000
Buying a car 27 19 44 000
Buying a boat 3 2 4 600
None of these 51 60 139 100
Purchases in the last 12 months Furniture and furnishings 43 38 88 100
Repair and construction products 38 31 71 900
Domestic appliances 37 35 81 100
Electronics or IT products 49 35 81 100
Cars 19 14 32 500
Clothing and footwear 84 86 199 300
Eyeglasses, contact lenses or sunglasses 36 41 95 000
Sports clothing, footwear or equipment 57 45 104 300
Saving or investing products or services 32 26 60 300
Cosmetics and beauty products 49 63 146 000
Mobile phones 29 23 53 300
Travels 50 51 118 200
Products and services for health and well-being 61 69 159 900
None of the above 1 1 2 300
Intentions to purchase within 12 months Furniture and furnishings 29 21 48 700
Repair and construction products 33 28 64 900
Domestic appliances 17 16 37 100
Electronics or IT products 27 13 30 100
Cars 14 9 20 900
Clothing and footwear 68 68 157 600
Eyeglasses, contact lenses or sunglasses 27 31 71 900
Sports clothing, footwear or equipment 43 32 74 200
Saving or investing products or services 27 22 51 000
Cosmetics and beauty products 39 51 118 200
Mobile phones 15 11 25 500
Travels 46 45 104 300
Products and services for health and well-being 50 58 134 400
None of the above 6 5 11 600
Will consider switching over the next 12 months Bank 7 6 13 900
Insurance company 11 6 13 900
electric company 15 10 23 200
Internet Connection 10 6 13 900
Phone-subscription 17 14 32 500
None of the above 48 56 129 800
Can not say 17 17 39 400
Uses of extra money Travelling 43 42 97 400
Exercise hobbies and equipment 28 16 37 100
Cultural events (e.g. concerts, theatre, festivals, cinema) 39 43 99 700
Eating, drinking, partying in a restaurant 38 26 60 300
Health services and one's own well-being 22 31 71 900
Renovation, decoration 23 23 53 300
Home services (cleaning and other housekeeping services) 6 13 30 100
Pet services and supplies 11 9 20 900
Car, boat, motorcycle 13 5 11 600
Entertainment electronics and information technology equipment, mobile phones 14 4 9 300
Streaming services and channel packages (music, series, films, sports) 17 9 20 900
Magazine/newspaper subscriptions (print or digital) 9 12 27 800
Books (print, e-books, audiobooks) 18 24 55 600
Clothes, shoes and bags 24 22 51 000
Cosmetics and beauty care 13 14 32 500
Saving, investing 50 46 106 600
Other 7 7 16 200
There is no extra money after mandatory expenses 8 8 18 500
Can not say 3 3 7 000
Source: NRS 2026

The total audience includes those who read printed and digital magazines.

Total reach 357 900
Only print 214 700
Only print 125 300
Print and online 17 900
Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 89 210 900
Men 49 11 20 900
Native language Finnish 95 98 227 200
Swedish 5 2 4 600
Age 15-24 y 13 4 7 000
25-34 y 14 5 4 600
35-44 y 14 8 9 300
45-54 y 14 14 18 500
55-64 y 15 18 39 400
65+ y 30 51 153 000
Gender + age Female 15-29 years 9 4 4 600
Female 30-49 years 14 15 16 200
Female 50+ years 28 69 187 800
Male 15-29 years 10 2 4 600
Male 30-49 years 15 2 2 300
Male 50+ years 24 7 16 200
Household position Lives at home with parents 7 3 4 600
Lives alone 29 34 88 100
Lives with spouse 36 42 104 300
Lives with spouse and children 23 18 25 500
Single parent 2 2 2 300
Other 2 2 4 600
Grandchildren under 18 years of age Yes 20 30 78 800
No 39 53 132 100
No answer (under 45 year olds) 41 17 18 500
Education Elementary school 4 5 16 200
Secondary school 6 6 16 200
Vocational 26 22 55 600
High school 13 12 25 500
University of Applied Sciences 19 17 32 500
University 30 36 78 800
Something else 2 2 7 000
Decision-maker in grocery purchases Yes 93 97 224 800
No 7 3 7 000
Can not say 0 0 0
Use of glasses or contact lenses Yes 68 83 199 300
No 32 17 32 500
Size of the household 1 pers 28 33 90 400
2 pers 38 44 108 900
3 pers 14 12 20 900
4 pers 12 7 7 000
5+ pers 7 4 4 600
Household income (gross) Below 20 000 € /y 10 7 16 200
20 000 - 35 000 € /y 15 21 58 000
35 001 - 50 000 € /y 18 20 51 000
50 001 - 85 000 € /y 21 21 46 400
85 001 - 100 000 € /y 8 9 18 500
Over 100 000 € /y 12 10 18 500
Dont want to tell 7 7 18 500
Cant say / No answer 9 5 9 300
Family with kids Yes 33 23 32 500
No 67 77 199 300
Number of children in the household (5th grade) 1 child 13 11 18 500
2 children 12 8 9 300
3 children 5 3 2 300
4 children 1 0 0
5+ children 1 1 2 300
There are no children 67 77 199 300
Doesn't want to answer 0 0 0
Pets in household Cat 15 14 27 800
Dog 24 23 44 000
Some other pet 5 5 7 000
No pets 62 64 162 300
Health services used in the household Public health services 85 87 204 000
Employer - funded health care services 51 40 67 200
Private, self-funded healthcare services 39 48 115 900
Private health insurance services 27 21 37 100
No health care 1 1 2 300
Can not say 1 0 0
Housing Apartment 33 35 83 400
Row house or semi-detached house 17 18 39 400
Detached house 45 43 99 700
Farm 4 3 7 000
Something else 1 1 2 300
Can not say 0 0 0
Ownership of housing Owner-occupied residence 75 80 192 400
Rented residence 22 16 32 500
Right of residence apartment 2 3 7 000
Something else 1 0 0
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 45 106 600
No 58 54 125 200
Can not say 1 1 2 300
Number of cars in household One car 46 50 122 900
Two cars 29 25 53 300
Three or more cars 10 8 13 900
No car 15 17 41 700
Type of car, if buying now New 18 22 55 600
Used 71 62 129 800
Company car 5 2 4 600
Leasing (personal) 9 9 18 500
Shared car 2 2 4 600
Doesn't use a car 8 12 32 500
Can not say 5 7 18 500
Advertising ban at the door / mailbox Yes 29 25 46 400
No 70 75 185 400
Can not say 1 0 0
Using AdBlocker or similar application Yes 19 9 16 200
No 75 84 199 300
Can not say 5 7 18 500
Type of municipality (7 class) Greater Helsinki 20 24 48 700
Turku or Tampere 8 8 16 200
Oulu 4 4 11 600
70 000 - 150 000 inhabitants town 14 13 30 100
Urban municipality 24 25 60 300
Conurbation 17 15 37 100
Countryside 12 10 25 500
Source: NRS 2026
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 12 22 69 500
5-6 days a week 4 7 18 500
1-4 days a week 23 30 76 500
Monthly 25 22 44 000
Rarely 27 16 16 200
Never 9 2 4 600
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 23 25 53 300
5-6 days a week 5 7 9 300
1-4 days a week 18 21 41 700
Monthly 16 15 30 100
Rarely 24 19 55 600
Never 13 12 41 700
Can not say 1 1 2 300
The frequency of reading: Print newspapers or afternoon papers Daily 24 38 111 300
5-6 days a week 4 5 13 900
1-4 days a week 22 22 51 000
Monthly 16 13 20 900
Rarely 25 18 25 500
Never 9 5 9 300
Can not say 0 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 55 64 139 100
5-6 days a week 9 8 16 200
1-4 days a week 16 12 27 800
Monthly 7 4 9 300
Rarely 8 6 18 500
Never 5 5 18 500
Can not say 0 0 0
The frequency of reading: Free and local newspapers Daily 4 5 13 900
5-6 days a week 3 5 11 600
1-4 days a week 38 47 120 500
Monthly 20 18 32 500
Rarely 24 19 37 100
Never 10 7 13 900
Can not say 1 1 2 300
The frequency of watching: Free online TV services Daily 19 24 58 000
5-6 days a week 10 10 23 200
1-4 days a week 29 29 62 600
Monthly 20 16 30 100
Rarely 15 12 30 100
Never 6 9 30 100
Can not say 1 0 0
The frequency of watching: Pay TV and streaming services Daily 17 14 30 100
5-6 days a week 10 7 9 300
1-4 days a week 22 18 37 100
Monthly 9 8 16 200
Rarely 12 11 23 200
Never 29 41 113 600
Can not say 1 1 2 300
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 42 57 153 000
5-6 days a week 10 11 23 200
1-4 days a week 19 15 27 800
Monthly 12 8 13 900
Rarely 13 7 9 300
Never 4 2 4 600
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 33 42 111 300
5-6 days a week 11 12 27 800
1-4 days a week 20 18 34 800
Monthly 12 9 13 900
Rarely 14 9 18 500
Never 9 9 23 200
Can not say 1 1 2 300
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 23 34 92 700
5-6 days a week 5 4 9 300
1-4 days a week 15 16 37 100
Monthly 13 10 18 500
Rarely 27 24 48 700
Never 16 12 23 200
Can not say 1 1 2 300
The frequency of listening: Programs of commercial radio channels Daily 17 16 37 100
5-6 days a week 9 6 9 300
1-4 days a week 19 17 34 800
Monthly 14 11 20 900
Rarely 23 26 62 600
Never 17 23 62 600
Can not say 1 1 2 300
The frequency of listening: Podcasts Daily 7 5 9 300
5-6 days a week 4 5 9 300
1-4 days a week 12 7 13 900
Monthly 14 14 27 800
Rarely 26 27 60 300
Never 35 40 104 300
Can not say 2 3 7 000
User frequency and following: Social media Daily 62 60 127 500
5-6 days a week 7 7 18 500
1-4 days a week 7 7 18 500
Monthly 3 2 4 600
Rarely 6 6 16 200
Never 15 17 48 700
Can not say 0 1 2 300
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 17 10 16 200
5-6 days a week 5 3 4 600
1-4 days a week 13 9 16 200
Monthly 8 8 16 200
Rarely 20 22 51 000
Never 36 45 120 500
Can not say 1 2 7 000
Reading frequency: Printed books Daily 17 27 69 500
5-6 days a week 6 8 18 500
1-4 days a week 15 15 34 800
Monthly 22 19 41 700
Rarely 34 26 55 600
Never 7 4 9 300
Can not say 0 0 0
Reading frequency: E-books Daily 3 4 9 300
5-6 days a week 2 1 2 300
1-4 days a week 4 4 7 000
Monthly 6 6 11 600
Rarely 30 26 53 300
Never 54 58 143 700
Can not say 1 1 2 300
Listening frequency: Audiobooks Daily 8 10 20 900
5-6 days a week 3 3 4 600
1-4 days a week 6 5 9 300
Monthly 8 7 13 900
Rarely 23 19 39 400
Never 52 55 141 400
Can not say 1 1 2 300
Usage/viewing frequency: YouTube Daily 22 10 18 500
5-6 days a week 9 5 9 300
1-4 days a week 20 18 37 100
Monthly 20 22 48 700
Rarely 19 26 62 600
Never 10 18 55 600
Can not say 0 1 2 300
Usage/following: LinkedIn Daily 6 4 7 000
5-6 days a week 2 1 2 300
1-4 days a week 7 7 11 600
Monthly 8 8 11 600
Rarely 13 11 20 900
Never 52 57 143 700
Cant say / No answer 11 12 34 800
Usage/following: Facebook Daily 40 47 102 000
5-6 days a week 6 8 18 500
1-4 days a week 11 9 20 900
Monthly 5 4 7 000
Rarely 10 6 13 900
Never 17 14 37 100
Cant say / No answer 10 12 32 500
Usage/Following: Instagram Daily 37 34 62 600
5-6 days a week 6 6 11 600
1-4 days a week 9 9 20 900
Monthly 5 4 9 300
Rarely 8 9 20 900
Never 25 26 71 900
Cant say / No answer 10 12 34 800
Usage/following rate: Snapchat Daily 16 7 9 300
5-6 days a week 2 1 2 300
1-4 days a week 2 1 2 300
Monthly 2 1 2 300
Rarely 5 5 11 600
Never 62 72 171 500
Cant say / No answer 11 13 34 800
Usage/following: X (formerly Twitter) Daily 4 2 7 000
5-6 days a week 2 1 2 300
1-4 days a week 4 3 4 600
Monthly 3 2 4 600
Rarely 11 8 13 900
Never 66 71 164 600
Cant say / No answer 10 12 34 800
Usage/Following: TikTok Daily 13 6 7 000
5-6 days a week 2 1 2 300
1-4 days a week 4 4 7 000
Monthly 3 2 4 600
Rarely 8 8 18 500
Never 62 68 157 600
Cant say / No answer 10 12 34 800
Usage/following frequency: Jodel Daily 3 1 2 300
5-6 days a week 1 1 0
1-4 days a week 2 1 2 300
Monthly 3 2 2 300
Rarely 6 5 7 000
Never 71 74 173 800
Cant say / No answer 15 17 46 400
Usage/following frequency: Threads Daily 3 2 4 600
5-6 days a week 1 2 2 300
1-4 days a week 4 4 9 300
Monthly 3 2 4 600
Rarely 5 4 7 000
Never 69 69 159 900
Cant say / No answer 15 17 46 400
Usage/following frequency: Bluesky Daily 0 0 0
5-6 days a week 0 0 0
1-4 days a week 1 1 2 300
Monthly 1 1 2 300
Rarely 3 3 4 600
Never 80 78 176 200
Cant say / No answer 15 17 46 400
Source: NRS 2026
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 15 13 25 500
Partially agree 42 43 95 000
Partially disagree 29 31 76 500
Completely disagree 10 10 25 500
Can not say 3 2 7 000
I prefer domestic products Completely agree 33 36 85 800
Partially agree 55 56 129 800
Partially disagree 9 6 13 900
Completely disagree 1 1 2 300
Can not say 2 1 2 300
I consciously make responsible choices in my consumption Completely agree 21 24 58 000
Partially agree 54 58 132 100
Partially disagree 18 13 30 100
Completely disagree 4 2 4 600
Can not say 4 3 7 000
When shopping, quality is more important to me than price Completely agree 24 25 55 600
Partially agree 58 61 143 700
Partially disagree 14 12 25 500
Completely disagree 1 1 2 300
Can not say 3 2 4 600
I usually choose the cheapest option Completely agree 13 11 27 800
Partially agree 48 47 106 600
Partially disagree 32 35 81 100
Completely disagree 5 5 11 600
Can not say 2 2 4 600
I often take advantage of discount and campaign prices in my purchases Completely agree 39 39 85 800
Partially agree 49 51 122 900
Partially disagree 9 8 18 500
Completely disagree 2 1 2 300
Can not say 1 1 2 300
In my circle of friends, I am often the first to try new things Completely agree 5 4 7 000
Partially agree 23 26 58 000
Partially disagree 38 37 85 800
Completely disagree 24 23 55 600
Can not say 10 11 25 500
In my opinion, money is for consumption and not for saving Completely agree 5 4 7 000
Partially agree 37 36 81 100
Partially disagree 43 46 106 600
Completely disagree 10 11 27 800
Can not say 4 3 7 000
I prefer local shops and services Completely agree 28 31 81 100
Partially agree 58 59 132 100
Partially disagree 11 8 13 900
Completely disagree 1 1 2 300
Can not say 2 1 2 300
I want to see advertising targeted to me based on my online behavior Completely agree 4 4 7 000
Partially agree 27 26 53 300
Partially disagree 28 29 67 200
Completely disagree 33 34 88 100
Can not say 7 7 18 500
When I want a certain brand of product, the price doesn't matter Completely agree 9 9 18 500
Partially agree 32 34 81 100
Partially disagree 36 36 85 800
Completely disagree 20 18 39 400
Can not say 3 3 7 000
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 18 41 700
Partially agree 49 57 134 400
Partially disagree 23 17 37 100
Completely disagree 7 4 9 300
Can not say 5 4 9 300
Ecology is an important purchase reason for me Completely agree 18 22 55 600
Partially agree 50 56 127 500
Partially disagree 23 16 37 100
Completely disagree 6 3 7 000
Can not say 4 2 7 000
I prefer well-known brands Completely agree 13 13 25 500
Partially agree 59 59 139 100
Partially disagree 20 21 48 700
Completely disagree 5 4 11 600
Can not say 3 3 9 300
I prefer used products in my purchases Completely agree 15 13 25 500
Partially agree 39 37 83 400
Partially disagree 31 33 76 500
Completely disagree 11 14 39 400
Can not say 3 3 7 000
Source: NRS 2026
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 14 32 500
Quite positively 61 62 146 000
Quite negatively 16 16 37 100
Very negative 4 2 4 600
Can not say 6 5 11 600
Magazines Very positive 12 13 27 800
Quite positively 60 61 143 700
Quite negatively 18 17 41 700
Very negative 4 3 4 600
Can not say 7 5 13 900
Free and local newspapers Very positive 22 24 53 300
Quite positively 56 58 136 800
Quite negatively 11 11 23 200
Very negative 4 2 4 600
Can not say 6 5 13 900
Newspaper/Magazine websites or applications Very positive 5 5 11 600
Quite positively 43 41 92 700
Quite negatively 33 34 74 200
Very negative 11 10 20 900
Can not say 8 11 32 500
Social media (Facebook, Instagram etc.) Very positive 5 4 7 000
Quite positively 30 29 60 300
Quite negatively 35 36 83 400
Very negative 19 15 34 800
Can not say 11 16 46 400
Influencer advertising (e.g. in social media) Very positive 4 2 2 300
Quite positively 25 22 41 700
Quite negatively 35 38 90 400
Very negative 23 21 51 000
Can not say 13 17 46 400
Newsletters to email Very positive 2 1 2 300
Quite positively 16 16 37 100
Quite negatively 35 40 90 400
Very negative 45 39 90 400
Can not say 3 4 9 300
Other websites Very positive 2 2 4 600
Quite positively 32 29 60 300
Quite negatively 39 40 92 700
Very negative 15 13 32 500
Can not say 12 16 44 000
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 6 6 11 600
Quite positively 44 43 97 400
Quite negatively 31 35 85 800
Very negative 14 13 30 100
Can not say 4 4 9 300
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 4 3 4 600
Quite positively 33 28 58 000
Quite negatively 35 37 88 100
Very negative 21 23 58 000
Can not say 7 8 23 200
Home delivered advertisements and catalogues Very positive 14 16 34 800
Quite positively 44 49 118 200
Quite negatively 21 19 41 700
Very negative 15 12 23 200
Can not say 5 5 13 900
Out-of-home advertising Very positive 11 8 13 900
Quite positively 51 49 108 900
Quite negatively 22 26 62 600
Very negative 9 8 20 900
Can not say 8 9 25 500
Source: NRS 2026
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 16 22 51 000
Partially agree 59 62 143 700
Partially disagree 10 8 18 500
Completely disagree 3 2 4 600
Can not say 11 6 13 900
I stop and disconnect from hectic everyday life by reading magazines Completely agree 15 20 46 400
Partially agree 56 62 141 400
Partially disagree 14 10 23 200
Completely disagree 4 3 7 000
Can not say 10 6 13 900
When reading a magazine, I don't multitask Completely agree 33 39 92 700
Partially agree 39 40 92 700
Partially disagree 17 14 27 800
Completely disagree 4 2 4 600
Can not say 8 5 11 600
A professional magazine keeps me up to date on professional matters Completely agree 21 23 51 000
Partially agree 44 41 90 400
Partially disagree 11 9 18 500
Completely disagree 5 5 11 600
Can not say 18 22 58 000
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 33 74 200
Partially agree 47 46 104 300
Partially disagree 7 6 11 600
Completely disagree 3 2 7 000
Can not say 12 14 34 800
Finnish magazines offer reliable comparisons and tests Completely agree 16 16 39 400
Partially agree 51 51 120 500
Partially disagree 13 11 25 500
Completely disagree 3 2 4 600
Can not say 18 19 44 000
Finnish magazines offer reliable product recommendations Completely agree 10 12 27 800
Partially agree 50 51 118 200
Partially disagree 17 17 39 400
Completely disagree 3 2 4 600
Can not say 20 19 41 700
Finnish magazines are of high quality Completely agree 22 26 62 600
Partially agree 57 59 136 800
Partially disagree 9 7 16 200
Completely disagree 1 1 2 300
Can not say 10 7 13 900
Ads in magazines make new things familiar Completely agree 10 12 27 800
Partially agree 48 50 120 500
Partially disagree 22 21 46 400
Completely disagree 7 7 16 200
Can not say 13 10 23 200
I have searched the internet for more information about a product advertised in a magazine Completely agree 12 12 30 100
Partially agree 33 34 74 200
Partially disagree 22 21 48 700
Completely disagree 22 23 58 000
Can not say 11 9 20 900
I have purchased products based on the ad in magazine Completely agree 9 10 25 500
Partially agree 31 33 74 200
Partially disagree 26 26 60 300
Completely disagree 24 23 55 600
Can not say 10 7 16 200
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 14 19 44 000
Partially agree 48 53 122 900
Partially disagree 20 15 34 800
Completely disagree 12 9 20 900
Can not say 7 4 9 300
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 8 12 23 200
Partially agree 28 37 85 800
Partially disagree 27 24 53 300
Completely disagree 28 21 51 000
Can not say 10 7 16 200
Advertising published in magazines is trustworthy Completely agree 4 4 7 000
Partially agree 36 36 81 100
Partially disagree 35 38 88 100
Completely disagree 9 7 18 500
Can not say 16 15 34 800
The free customer magazine is an important customer benefit for me Completely agree 15 23 58 000
Partially agree 39 42 99 700
Partially disagree 23 20 41 700
Completely disagree 12 8 16 200
Can not say 10 7 13 900
I follow one or more magazines on social media Completely agree 7 7 13 900
Partially agree 20 21 46 400
Partially disagree 23 24 53 300
Completely disagree 42 42 104 300
Can not say 7 6 13 900
Digital reading claims
I mostly read digital magazine content on my phone Completely agree 45 39 78 800
Partially agree 27 27 62 600
Partially disagree 11 13 30 100
Completely disagree 14 19 55 600
Can not say 2 2 7 000
I usually read many articles at once when I visit magazine websites Completely agree 35 33 67 200
Partially agree 39 40 92 700
Partially disagree 13 12 27 800
Completely disagree 10 12 34 800
Can not say 3 3 9 300
I often end up on newspaper websites through social media or other links Completely agree 18 16 30 100
Partially agree 33 33 71 900
Partially disagree 21 21 48 700
Completely disagree 24 26 69 500
Can not say 4 4 13 900
I read newspaper websites or apps several times a day Completely agree 19 17 27 800
Partially agree 33 32 69 500
Partially disagree 25 25 60 300
Completely disagree 21 23 67 200
Can not say 3 3 9 300
For me, the digital newspaper has replaced reading a printed newspaper Completely agree 18 21 48 700
Partially agree 21 20 46 400
Partially disagree 17 15 32 500
Completely disagree 37 38 90 400
Can not say 8 5 11 600
Media statements
I appreciate domestic media providing me with new perspectives I wouldn't otherwise encounter Completely agree 23 27 62 600
Partially agree 52 52 118 200
Partially disagree 12 10 23 200
Completely disagree 4 3 9 300
Can not say 8 8 18 500
I want to know if media content has been generated using AI Completely agree 75 76 169 200
Partially agree 16 15 34 800
Partially disagree 3 3 7 000
Completely disagree 2 2 4 600
Can not say 5 5 13 900
I am willing to pay for well-crafted journalistic content Completely agree 31 38 83 400
Partially agree 39 38 90 400
Partially disagree 15 11 25 500
Completely disagree 8 6 13 900
Can not say 7 7 18 500
Source: NRS 2026
Ideas and inspiration from magazines All 15+ % Magazine Readers % Amount of readers
From which topics do you get ideas and inspiration from print magazines? Food and cooking 52 65 150 700
Cosmetics and beauty care 16 29 62 600
Interior design and furniture 26 37 81 100
Renovation and building 24 23 51 000
Domestic appliances 10 10 23 200
Consumer electronics and IT equipment 13 7 13 900
Saving and investing 14 14 30 100
Style and fashion 21 34 76 500
Cars 14 6 11 600
Travelling 23 28 62 600
Sports clothing, footwear or equipment 14 15 32 500
Health and wellness products/services 19 31 78 800
None of these 16 11 23 200
Can not say 10 8 18 500
From which topics do you get ideas and inspiration from digital magazines? Food and cooking 48 56 115 900
Cosmetics and beauty care 17 26 51 000
Interior design and furniture 21 25 48 700
Renovation and building 21 17 32 500
Domestic appliances 10 8 13 900
Consumer electronics and IT equipment 17 9 16 200
Saving and investing 13 11 18 500
Style and fashion 19 28 58 000
Cars 13 6 9 300
Travelling 23 26 53 300
Sports clothing, footwear or equipment 16 15 27 800
Health and wellness products/services 18 23 48 700
None of these 21 22 60 300
Can not say 12 11 30 100
Source: NRS 2026
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 24 9 16 200
Well-being and health 50 68 157 600
Charity work 14 20 44 000
Self development 32 38 78 800
Celebrities 13 22 46 400
Fishing 15 6 9 300
Beauty care and cosmetics 16 28 55 600
Literature 29 50 115 900
Domestic and foreign news 51 59 132 100
Domestic travel 33 37 78 800
Culture 34 53 122 900
Crafts 25 36 83 400
Nature and going outdoor 52 56 125 200
Hunting 9 3 4 600
Style and fashion 20 36 81 100
Music and concerts 37 48 106 600
Going on summer cottage 29 33 71 900
Local affairs 56 66 150 700
Computer/console/mobile playing 17 5 9 300
Politics 43 50 111 300
Gardening and plants 29 45 104 300
Online gambling or betting 5 3 4 600
Building and renovating 34 28 58 000
Food and drink 38 44 95 000
Cooking, baking, recipes 38 54 120 500
Investment 24 19 39 400
Decorating 28 50 113 600
Economic and finances 36 34 74 200
Science 37 32 58 000
Travelling abroad 34 37 81 100
Sports, exercising 45 36 76 500
Sailing, boating 9 5 11 600
Consumer electronics and information technology 20 7 11 600
Environmental matters 31 38 78 800
None of the above 0 0 0
Source: NRS 2026

Online & social media

Magazine website

http://eeva.fi

Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM

The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.

Some channels and Followers August 2026
Source: Aikakausmedia's social media tracking

Contact info

Media sales
  • A-lehdet Oy
  • Risto Rytin tie 33
  • 00081 Helsinki
  • yritysasiakkaat@a-lehdet.fi
  • www.a-lehdet.fi

  • Mediamyynti A-lehdet
  • yritysasiakkaat@a-lehdet.fi
Media

Publisher

  • A-lehdet Oy

Publisher

  • A-lehdet Oy

Vastaava päätoimittaja

  • Mari Paalosalo-Jussinmäki

Päätoimittaja

  • Mari Karsikas
 

Address

  • Risto Rytin tie 33
  • Helsinki

Postal address

  • 00081 A-LEHDET

Phone

Email

  • eeva@a-lehdet.fi