Erä
Kansikuva Erä 2024

Erä

Erä is Finland’s biggest magazine for fishing enthusiasts and those who enjoy the outdoors. The reader is prepared to see the effort in acquiring experiences. With proper equipment, one can get the most out of outdoors and fishing and Erä’s tests or comparisons will help the reader in choosing fishing and camping equipment. Among the readers, there are both long-distance Lappland hiking enthusiasts, as well as, individuals visiting the nearby nature or the national parks of Southern Finland. Readers are linked by an active, often passionate relationship to nature. Finland’s largest amateur fisherman network looks for tips on new fishing methods or how to get the best culinary delights from the fish caught.

Issues per year

12 issues per year

Magazine website

www.eralehti.fi

Magazine in Social Media

Timetables

Issue Issue Booking Date Material Date Themes and info
1 17.1.2024 20.12.2023 27.12.2023 Jigs and winter fishing. We found out how vertical jigs swim, tips for burbot jigging, facts about jigging Arctic charr. Comparison of ice boxes, i.e. seats for a jigger.
2 14.2.2024 22.1.2024 25.1.2024 Covering the Kala23 competition, big and small fish. Comparison of winter hikers’ break clothes.
3 13.3.2024 19.2.2024 22.2.2024 For spring ice and snow. Tips for coastal perch jiggers on late ice, how to succeed in beaver hunting. Comparison of twig stoves.
4 17.4.2024 21.3.2024 26.3.2024 Hunting boats and equipment. We go kayaking in the spring sea, make a troller’s bait holder case for 20 ready-made baitfish holders. Comparison of hook sharpeners.
5 15.5.2024 18.4.2024 23.4.2024 Heading for open water and spring excursions. Introducing cast jigging techniques and gimmicks, we fish and prepare food from Baltic herring. The wilderness areas of Espoo offer nature and culture. Comparison of camping saws.
6 12.6.2024 20.5.2024 23.5.2024 Nature. Giant trout are returning to Porttipahta’s artificial lake. Comparison of mosquito repellents and clothing.
7 17.7.2024 24.6.2024 27.6.2024 Recreational fishing and hiking close by. Instructions for adjusting the wobbler. We go fishing for whitefish and halibut that grows large. Comparison of rods for multiplicator reels.
8 21.8.2024 29.7.2024 1.8.2024 Hiking and trekking: equipment and destinations. Hiking report. Instructions for using open fire accommodation such as a lean-to. Comparison of anoraks.
9 18.9.2024 26.8.2024 29.8.2024 Hunting and weapons. Bird hunting in the outer islets of Porkkala. Quick test of Aimpoint red dot sight. Comparison of fishermen’s line scissors.
10 16.10.2024 23.9.2024 26.9.2024 Wilderness electronics and wilderness tourism. We discuss the differences in hiking traditions between Finns and Swedes.
11 20.11.2024 28.10.2024 31.10.2024 Wilderness food and wilderness tradition. We’re making camping food. Comparison of water purifiers for drinking natural water.
12 11.12.2024 15.11.2024 20.11.2024 What has been tried and compared during the season. Erä’s selections for lures of the year in different categories.
Issue Issue Booking Date Material Date Themes and info
1 15.1.2025 16.12.2024 19.12.2024 Ice Fishing and Winter Fishing. Includes a guide to selecting ice fishing lines, among other things.
2 12.2.2025 21.1.2025 24.1.2025 Large and Small Fishes. A compilation of the Erä's Kala24 competition. Comparison of snowshoes.
3 12.3.2025 18.2.2025 21.2.2025 To The Spring Ice and Snow. We go perch ice fishing and compare battery-powered augers.
4 16.4.2025 25.3.2025 28.3.2025 Fishing Boats and Equipment. Highlights for anglers from the Boat Show. Comparison of baitcasting reels for spin fishing.
5 14.5.2025 22.4.2025 25.4.2025 Open Water and Spring Excursions. Information on navigation and water bottles for hikers.
6 11.6.2025 20.5.2025 23.5.2025 Nature. In addition to nature topics, comparison of travel gears for hikers.
7 16.7.2025 24.6.2025 27.6.2025 Vacation Fishing and Local Excursions. Trap fishing and urban fishing. Comparison of pole berry pickers.
8 20.8.2025 29.7.2025 1.8.2025 Hiking and Trekking. Equipment and destinations. Repairing tents. Comparison of lightweight backpacking stoves.
9 17.9.2025 26.8.2025 29.8.2025 Hunting and Firearms. The harvest season for outdoor enthusiasts. Comparison of hunting gear.
10 15.10.2025 23.9.2025 26.9.2025 Outdoor Electronics and Wilderness tourism. Featuring firearm electronics. Sea fishing in Norway. Comparison of hiking socks.
11 19.11.2025 28.10.2025 31.10.2025 Outdoor Food and Traditions. History of trekking and food-related articles for outdoor enthusiasts.
12 10.12.2025 18.11.2025 21.11.2025 Tested and Compared During the Season. The 2025 lure selections from the Erä magazine for various fish species and fishing styles.

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 420 x 275 mm 5 mm 5 400 €
2/1 landscape 1. Spread 420 x 275 mm 5 mm 5 940 €
2/1 landscape Second spread 420 x 275 mm 5 mm 5 940 €
1/1 portrait Not specified 210 x 275 mm 5 mm 3 000 €
1/1 portrait 2. Cover 210 x 275 mm 5 mm 3 300 €
1/1 portrait 3. Cover 210 x 275 mm 5 mm 3 300 €
1/1 Takakansi portrait Back cover 210 x 245 mm 5 mm 3 300 €
1/2 portrait Not specified 102 x 275 mm 5 mm 2 030 €
1/2 landscape Not specified 210 x 135 mm 5 mm 2 030 €
1/4 portrait Not specified 49 x 275 mm 5 mm 1 500 €
1/4 landscape Not specified 210 x 66 mm 5 mm 1 500 €
1/4 square Not specified 102 x 135 mm 5 mm 1 500 €
*) size without marginal Prices valid until 31.12.2024
Size

210 x 275 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

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ICC profile

Technical information

yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 420 x 275 mm 5 mm 5 400 €
2/1 landscape 1. Spread 420 x 275 mm 5 mm 5 940 €
2/1 landscape Second spread 420 x 275 mm 5 mm 5 940 €
1/1 portrait Not specified 210 x 275 mm 5 mm 3 000 €
1/1 portrait 2. Cover 210 x 275 mm 5 mm 3 300 €
1/1 portrait 3. Cover 210 x 275 mm 5 mm 3 300 €
1/1 Takakansi portrait Back cover 210 x 245 mm 5 mm 3 300 €
1/2 portrait Not specified 102 x 275 mm 5 mm 2 030 €
1/2 landscape Not specified 210 x 135 mm 5 mm 2 030 €
1/4 portrait Not specified 49 x 275 mm 5 mm 1 500 €
1/4 landscape Not specified 210 x 66 mm 5 mm 1 500 €
1/4 square Not specified 102 x 135 mm 5 mm 1 500 €
*) size without marginal Prices valid until 31.12.2025
Size

210 x 275 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.

ICC profile

Technical information

yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Desktop 980×400 px 30 € / CPM (Cost per thousand)
Desktop 980×120 px 12 € / CPM (Cost per thousand)
Desktop 300×250 px 8 € / CPM (Cost per thousand)
Desktop 300×500 px 12 € / CPM (Cost per thousand)
Desktop 300×750 px 16 € / CPM (Cost per thousand)
Desktop 468×400 px 10 € / CPM (Cost per thousand)
Desktop 560×400 px 14 € / CPM (Cost per thousand)
Desktop 160×600 px 8 € / CPM (Cost per thousand)
Desktop px 18 € / CPM (Cost per thousand)
Mobile 300×300 px 18 € / CPM (Cost per thousand)
Mobile 300×150 px 12 € / CPM (Cost per thousand)
Mobile px 18 € / CPM (Cost per thousand)
Desktop 980x552 px 40 € / CPM (Cost per thousand)
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Desktop 980×400 px 30 € / CPM (Cost per thousand)
Desktop 980×120 px 12 € / CPM (Cost per thousand)
Desktop 300×250 px 8 € / CPM (Cost per thousand)
Desktop 300×500 px 12 € / CPM (Cost per thousand)
Desktop 300×750 px 16 € / CPM (Cost per thousand)
Desktop 468×400 px 10 € / CPM (Cost per thousand)
Desktop 560×400 px 14 € / CPM (Cost per thousand)
Desktop 160×600 px 8 € / CPM (Cost per thousand)
Desktop px 18 € / CPM (Cost per thousand)
Mobile 300×300 px 18 € / CPM (Cost per thousand)
Mobile 300×150 px 12 € / CPM (Cost per thousand)
Mobile px 18 € / CPM (Cost per thousand)
Desktop 980x552 px 40 € / CPM (Cost per thousand)
Prices valid until 31.12.2025

Readers

Readers
143 500
Total reach
155 500
How many times read
2,2
Minutes of reading
53 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 22 31 600
Men 49 78 111 900
Native language Finnish 95 98 140 600
Swedish 5 2 2 900
Age 15-24 y 13 6 8 600
25-34 y 14 9 12 900
35-44 y 14 13 18 700
45-54 y 14 14 20 100
55-64 y 16 21 30 100
65+ y 30 36 51 700
Gender + age Female 15-29 years 10 2 2 900
Female 30-49 years 14 5 7 200
Female 50+ years 28 16 23 000
Male 15-29 years 10 8 11 500
Male 30-49 years 15 21 30 100
Male 50+ years 24 49 70 300
Household position Lives at home with parents 7 4 5 700
Lives alone 29 22 31 600
Lives with spouse 36 45 64 600
Lives with spouse and children 24 25 35 900
Single parent 3 2 2 900
Other 3 3 4 300
Grandchildren under 18 years of age Yes 20 25 35 900
No 39 46 66 000
No answer (under 45 year olds) 41 28 40 200
Education Elementary school 5 7 10 000
Secondary school 6 7 10 000
Vocational 28 39 56 000
High school 14 10 14 400
University of Applied Sciences 20 19 27 300
University 26 18 25 800
Something else 2 1 1 400
Decision-maker in grocery purchases Yes 93 90 129 200
No 7 8 11 500
Can not say 1 1 1 400
Use of glasses or contact lenses Yes 68 72 103 300
No 32 28 40 200
Size of the household 1 pers 29 21 30 100
2 pers 38 47 67 400
3 pers 14 16 23 000
4 pers 12 10 14 400
5+ pers 7 7 10 000
Household income (gross) Below 20 000 € /y 11 7 10 000
20 000 - 35 000 € /y 18 18 25 800
35 001 - 50 000 € /y 19 23 33 000
50 001 - 85 000 € /y 21 24 34 400
85 001 - 100 000 € /y 8 10 14 400
Over 100 000 € /y 10 10 14 400
Dont want to tell 5 5 7 200
Cant say / No answer 8 5 7 200
Family with kids Yes 32 29 41 600
No 68 71 101 900
13 13 18 700
13 10 14 400
5 4 5 700
1 1 1 400
1 1 1 400
68 70 100 400
0 1 1 400
Pets in household Cat 17 18 25 800
Dog 26 29 41 600
Some other pet 5 5 7 200
No pets 60 57 81 800
Health services used in the household Public health services 85 84 120 500
Employer - funded health care services 50 48 68 900
Private, self-funded healthcare services 38 40 57 400
Private health insurance services 24 20 28 700
No health care 1 1 1 400
Can not say 1 1 1 400
Housing Apartment 32 22 31 600
Row house or semi-detached house 15 13 18 700
Detached house 47 56 80 400
Farm 5 7 10 000
Something else 1 1 1 400
Can not say 0 0 0
Ownership of housing Owner-occupied residence 77 83 119 100
Rented residence 19 12 17 200
Right of residence apartment 2 3 4 300
Something else 1 1 1 400
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 44 63 100
No 58 56 80 400
Can not say 1 1 1 400
Number of cars in household One car 46 43 61 700
Two cars 31 39 56 000
Three or more cars 10 11 15 800
No car 14 7 10 000
Type of car, if buying now New 21 26 37 300
Used 68 73 104 800
Company car 4 4 5 700
Leasing (personal) 8 8 11 500
Shared car 3 2 2 900
Doesn't use a car 9 5 7 200
Can not say 5 3 4 300
Advertising ban at the door / mailbox Yes 26 19 27 300
No 74 81 116 200
Can not say 0 0 0
Using AdBlocker or similar application Yes 19 18 25 800
No 76 75 107 600
Can not say 5 7 10 000
Type of municipality (7 class) Greater Helsinki 19 8 11 500
Turku or Tampere 8 5 7 200
Oulu 4 5 7 200
70 000 - 150 000 inhabitants town 13 12 17 200
Urban municipality 27 30 43 000
Conurbation 15 18 25 800
Countryside 13 23 33 000
Source: NRS 2024
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 14 22 31 600
5-6 days a week 4 6 8 600
1-4 days a week 25 34 48 800
Monthly 24 21 30 100
Rarely 24 15 21 500
Never 8 1 1 400
Can not say 1 1 1 400
The frequency of reading: Magazine content in digital format Daily 22 29 41 600
5-6 days a week 6 6 8 600
1-4 days a week 19 20 28 700
Monthly 15 15 21 500
Rarely 23 19 27 300
Never 14 11 15 800
Can not say 1 1 1 400
The frequency of reading: Print newspapers or afternoon papers Daily 28 36 51 700
5-6 days a week 4 5 7 200
1-4 days a week 23 32 45 900
Monthly 14 10 14 400
Rarely 23 15 21 500
Never 8 2 2 900
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 60 86 100
5-6 days a week 10 8 11 500
1-4 days a week 16 14 20 100
Monthly 6 4 5 700
Rarely 9 8 11 500
Never 6 6 8 600
Can not say 1 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 7 10 000
5-6 days a week 4 5 7 200
1-4 days a week 42 49 70 300
Monthly 18 15 21 500
Rarely 22 18 25 800
Never 9 6 8 600
Can not say 1 1 1 400
The frequency of watching: Free online TV services Daily 16 17 24 400
5-6 days a week 10 9 12 900
1-4 days a week 30 30 43 000
Monthly 23 24 34 400
Rarely 14 14 20 100
Never 6 6 8 600
Can not say 1 1 1 400
The frequency of watching: Pay TV and streaming services Daily 15 13 18 700
5-6 days a week 10 10 14 400
1-4 days a week 22 20 28 700
Monthly 10 9 12 900
Rarely 12 11 15 800
Never 30 36 51 700
Can not say 1 0 0
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 53 76 100
5-6 days a week 10 10 14 400
1-4 days a week 20 17 24 400
Monthly 12 9 12 900
Rarely 11 9 12 900
Never 3 3 4 300
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 34 46 66 000
5-6 days a week 12 11 15 800
1-4 days a week 23 20 28 700
Monthly 12 8 11 500
Rarely 13 10 14 400
Never 6 5 7 200
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 26 37 300
5-6 days a week 7 8 11 500
1-4 days a week 16 19 27 300
Monthly 13 13 18 700
Rarely 26 22 31 600
Never 16 12 17 200
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 16 22 31 600
5-6 days a week 9 11 15 800
1-4 days a week 22 23 33 000
Monthly 14 11 15 800
Rarely 22 21 30 100
Never 16 12 17 200
Can not say 1 0 0
The frequency of listening: Podcasts Daily 5 4 5 700
5-6 days a week 3 3 4 300
1-4 days a week 10 9 12 900
Monthly 14 11 15 800
Rarely 29 29 41 600
Never 38 42 60 300
Can not say 2 2 2 900
User frequency and following: Social media Daily 59 47 67 400
5-6 days a week 7 7 10 000
1-4 days a week 7 9 12 900
Monthly 3 3 4 300
Rarely 6 8 11 500
Never 17 25 35 900
Can not say 0 1 1 400
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 8 11 500
5-6 days a week 6 4 5 700
1-4 days a week 12 9 12 900
Monthly 8 9 12 900
Rarely 21 23 33 000
Never 40 46 66 000
Can not say 1 2 2 900
User frequency: Instant messaging Daily 69 61 87 500
5-6 days a week 10 10 14 400
1-4 days a week 9 12 17 200
Monthly 3 4 5 700
Rarely 3 3 4 300
Never 6 9 12 900
Can not say 0 0 0
Daily 16 13 18 700
5-6 days a week 6 7 10 000
1-4 days a week 14 15 21 500
Monthly 22 23 33 000
Rarely 35 35 50 200
Never 7 8 11 500
Can not say 0 0 0
Daily 3 2 2 900
5-6 days a week 2 1 1 400
1-4 days a week 4 4 5 700
Monthly 7 6 8 600
Rarely 30 26 37 300
Never 53 59 84 700
Can not say 1 2 2 900
Daily 6 4 5 700
5-6 days a week 3 2 2 900
1-4 days a week 5 4 5 700
Monthly 8 6 8 600
Rarely 23 22 31 600
Never 55 62 89 000
Can not say 1 1 1 400
Daily 19 18 25 800
5-6 days a week 9 9 12 900
1-4 days a week 23 24 34 400
Monthly 22 22 31 600
Rarely 18 15 21 500
Never 10 12 17 200
Can not say 0 0 0
Daily 4 3 4 300
5-6 days a week 2 1 1 400
1-4 days a week 7 7 10 000
Monthly 7 6 8 600
Rarely 12 10 14 400
Never 61 63 90 400
Cant say / No answer 7 9 12 900
Daily 41 36 51 700
5-6 days a week 8 8 11 500
1-4 days a week 10 12 17 200
Monthly 6 6 8 600
Rarely 8 6 8 600
Never 22 26 37 300
Cant say / No answer 4 7 10 000
Daily 31 21 30 100
5-6 days a week 6 6 8 600
1-4 days a week 9 10 14 400
Monthly 5 6 8 600
Rarely 10 11 15 800
Never 34 39 56 000
Cant say / No answer 5 7 10 000
Daily 14 7 10 000
5-6 days a week 2 1 1 400
1-4 days a week 3 2 2 900
Monthly 2 2 2 900
Rarely 5 7 10 000
Never 69 74 106 200
Cant say / No answer 5 7 10 000
Daily 6 7 10 000
5-6 days a week 2 2 2 900
1-4 days a week 5 5 7 200
Monthly 5 5 7 200
Rarely 12 12 17 200
Never 65 63 90 400
Cant say / No answer 5 7 10 000
Daily 10 6 8 600
5-6 days a week 3 2 2 900
1-4 days a week 4 5 7 200
Monthly 3 3 4 300
Rarely 9 8 11 500
Never 68 69 99 000
Cant say / No answer 5 7 10 000
Source: NRS 2024
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 13 9 12 900
Partially agree 44 46 66 000
Partially disagree 31 32 45 900
Completely disagree 10 12 17 200
Can not say 2 2 2 900
I prefer domestic products Completely agree 32 34 48 800
Partially agree 55 55 78 900
Partially disagree 10 8 11 500
Completely disagree 1 1 1 400
Can not say 1 1 1 400
I consciously make responsible choices in my consumption Completely agree 19 20 28 700
Partially agree 55 54 77 500
Partially disagree 19 18 25 800
Completely disagree 4 6 8 600
Can not say 3 2 2 900
When shopping, quality is more important to me than price Completely agree 22 24 34 400
Partially agree 57 59 84 700
Partially disagree 17 15 21 500
Completely disagree 2 1 1 400
Can not say 2 1 1 400
I usually choose the cheapest option Completely agree 12 10 14 400
Partially agree 47 47 67 400
Partially disagree 34 37 53 100
Completely disagree 6 6 8 600
Can not say 1 1 1 400
I often take advantage of discount and campaign prices in my purchases Completely agree 37 33 47 400
Partially agree 51 54 77 500
Partially disagree 9 10 14 400
Completely disagree 2 3 4 300
Can not say 1 0 0
In my circle of friends, I am often the first to try new things Completely agree 6 7 10 000
Partially agree 25 25 35 900
Partially disagree 38 41 58 800
Completely disagree 24 22 31 600
Can not say 7 6 8 600
In my opinion, money is for consumption and not for saving Completely agree 5 7 10 000
Partially agree 35 38 54 500
Partially disagree 46 41 58 800
Completely disagree 11 12 17 200
Can not say 3 2 2 900
I prefer local shops and services Completely agree 27 32 45 900
Partially agree 57 57 81 800
Partially disagree 12 10 14 400
Completely disagree 2 1 1 400
Can not say 2 1 1 400
I want to see advertising targeted to me based on my online behavior Completely agree 4 3 4 300
Partially agree 28 27 38 700
Partially disagree 31 32 45 900
Completely disagree 32 35 50 200
Can not say 5 4 5 700
When I want a certain brand of product, the price doesn't matter Completely agree 9 10 14 400
Partially agree 32 32 45 900
Partially disagree 37 38 54 500
Completely disagree 22 20 28 700
Can not say 2 1 1 400
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 17 17 24 400
Partially agree 50 49 70 300
Partially disagree 24 23 33 000
Completely disagree 6 8 11 500
Can not say 3 3 4 300
Ecology is an important purchase reason for me Completely agree 16 12 17 200
Partially agree 51 50 71 800
Partially disagree 24 27 38 700
Completely disagree 7 9 12 900
Can not say 3 2 2 900
I prefer well-known brands Completely agree 12 13 18 700
Partially agree 57 62 89 000
Partially disagree 23 20 28 700
Completely disagree 5 4 5 700
Can not say 3 2 2 900
Source: NRS 2024
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 13 18 700
Quite positively 63 64 91 800
Quite negatively 15 15 21 500
Very negative 4 4 5 700
Can not say 5 4 5 700
Magazines Very positive 14 14 20 100
Quite positively 61 60 86 100
Quite negatively 16 17 24 400
Very negative 4 4 5 700
Can not say 6 4 5 700
Free and local newspapers Very positive 24 26 37 300
Quite positively 57 60 86 100
Quite negatively 10 8 11 500
Very negative 3 3 4 300
Can not say 5 3 4 300
Newspaper/Magazine websites or applications Very positive 7 7 10 000
Quite positively 47 49 70 300
Quite negatively 28 28 40 200
Very negative 9 10 14 400
Can not say 8 7 10 000
Social media (Facebook, Instagram etc.) Very positive 6 5 7 200
Quite positively 34 31 44 500
Quite negatively 32 32 45 900
Very negative 16 17 24 400
Can not say 13 15 21 500
Blogs Very positive 4 2 2 900
Quite positively 27 26 37 300
Quite negatively 28 27 38 700
Very negative 15 18 25 800
Can not say 27 28 40 200
Newsletters to email Very positive 2 1 1 400
Quite positively 18 17 24 400
Quite negatively 34 33 47 400
Very negative 43 46 66 000
Can not say 3 2 2 900
Other websites Very positive 4 3 4 300
Quite positively 39 36 51 700
Quite negatively 33 35 50 200
Very negative 13 15 21 500
Can not say 11 11 15 800
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 9 9 12 900
Quite positively 48 48 68 900
Quite negatively 28 25 35 900
Very negative 13 15 21 500
Can not say 4 3 4 300
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 5 7 200
Quite positively 36 38 54 500
Quite negatively 33 31 44 500
Very negative 19 20 28 700
Can not say 6 5 7 200
Home delivered advertisements and catalogues Very positive 20 20 28 700
Quite positively 47 52 74 600
Quite negatively 16 14 20 100
Very negative 13 12 17 200
Can not say 4 2 2 900
Out-of-home advertising Very positive 12 12 17 200
Quite positively 53 53 76 100
Quite negatively 20 21 30 100
Very negative 7 8 11 500
Can not say 7 5 7 200
Source: NRS 2024
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 15 21 500
Partially agree 61 63 90 400
Partially disagree 11 12 17 200
Completely disagree 4 4 5 700
Can not say 7 6 8 600
Completely agree 17 14 20 100
Partially agree 58 62 89 000
Partially disagree 14 15 21 500
Completely disagree 5 5 7 200
Can not say 7 5 7 200
A professional magazine keeps me up to date on professional matters Completely agree 22 24 34 400
Partially agree 48 54 77 500
Partially disagree 12 9 12 900
Completely disagree 5 4 5 700
Can not say 13 9 12 900
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 36 51 700
Partially agree 50 49 70 300
Partially disagree 7 7 10 000
Completely disagree 3 2 2 900
Can not say 9 6 8 600
Finnish magazines offer reliable comparisons and tests Completely agree 16 18 25 800
Partially agree 52 54 77 500
Partially disagree 14 14 20 100
Completely disagree 3 4 5 700
Can not say 15 9 12 900
Finnish magazines offer reliable product recommendations Completely agree 10 10 14 400
Partially agree 54 54 77 500
Partially disagree 18 22 31 600
Completely disagree 3 3 4 300
Can not say 15 10 14 400
Finnish magazines are of high quality Completely agree 22 24 34 400
Partially agree 59 59 84 700
Partially disagree 9 10 14 400
Completely disagree 2 2 2 900
Can not say 8 5 7 200
I follow important magazines on social media Completely agree 7 5 7 200
Partially agree 25 26 37 300
Partially disagree 25 24 34 400
Completely disagree 34 37 53 100
Can not say 9 7 10 000
I read important magazines from cover to cover Completely agree 18 21 30 100
Partially agree 34 35 50 200
Partially disagree 28 29 41 600
Completely disagree 16 12 17 200
Can not say 5 4 5 700
Ads in magazines make new things familiar Completely agree 10 10 14 400
Partially agree 50 49 70 300
Partially disagree 24 27 38 700
Completely disagree 8 8 11 500
Can not say 8 6 8 600
Completely agree 10 10 14 400
Partially agree 36 37 53 100
Partially disagree 24 26 37 300
Completely disagree 23 21 30 100
Can not say 8 6 8 600
I have purchased products based on the ad in magazine Completely agree 9 9 12 900
Partially agree 36 35 50 200
Partially disagree 26 28 40 200
Completely disagree 22 21 30 100
Can not say 6 7 10 000
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 12 17 200
Partially agree 49 48 68 900
Partially disagree 20 22 31 600
Completely disagree 13 15 21 500
Can not say 5 3 4 300
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 6 8 600
Partially agree 29 24 34 400
Partially disagree 29 32 45 900
Completely disagree 27 33 47 400
Can not say 6 5 7 200
Completely agree 2 1 1 400
Partially agree 19 14 20 100
Partially disagree 33 33 47 400
Completely disagree 38 45 64 600
Can not say 9 8 11 500
Completely agree 16 15 21 500
Partially agree 40 46 66 000
Partially disagree 23 22 31 600
Completely disagree 12 11 15 800
Can not say 8 6 8 600
Source: NRS 2024
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 16 23 000
Newspapers 13 18 25 800
Magazine websites 7 10 14 400
Newspaper websites 8 8 11 500
Blogs 3 2 2 900
Social media 14 12 17 200
Other websites 42 48 68 900
Television 10 14 20 100
Radio 2 2 2 900
Direct mail 10 14 20 100
None of these 40 30 43 000
Information sources, consumer electronics and information technology Print magazines 15 20 28 700
Newspapers 18 23 33 000
Magazine websites 10 11 15 800
Newspaper websites 11 12 17 200
Blogs 6 5 7 200
Social media 26 19 27 300
Other websites 49 49 70 300
Television 17 22 31 600
Radio 3 4 5 700
Direct mail 36 41 58 800
None of these 17 14 20 100
Information sources, beauty care and cosmetics Print magazines 18 15 21 500
Newspapers 8 8 11 500
Magazine websites 10 7 10 000
Newspaper websites 6 5 7 200
Blogs 8 4 5 700
Social media 28 13 18 700
Other websites 16 13 18 700
Television 14 15 21 500
Radio 2 2 2 900
Direct mail 17 17 24 400
None of these 45 57 81 800
Information sources, travel Print magazines 16 19 27 300
Newspapers 15 17 24 400
Magazine websites 10 10 14 400
Newspaper websites 10 8 11 500
Blogs 11 7 10 000
Social media 34 25 35 900
Other websites 47 50 71 800
Television 16 19 27 300
Radio 3 3 4 300
Direct mail 9 13 18 700
None of these 27 28 40 200
Information sources, style and fashion Print magazines 23 20 28 700
Newspapers 13 17 24 400
Magazine websites 13 10 14 400
Newspaper websites 8 8 11 500
Blogs 9 4 5 700
Social media 34 20 28 700
Other websites 33 30 43 000
Television 18 21 30 100
Radio 2 2 2 900
Direct mail 25 28 40 200
None of these 29 37 53 100
Information sources, building and renovating Print magazines 19 23 33 000
Newspapers 15 22 31 600
Magazine websites 9 11 15 800
Newspaper websites 8 11 15 800
Blogs 6 5 7 200
Social media 23 17 24 400
Other websites 32 36 51 700
Television 18 23 33 000
Radio 2 3 4 300
Direct mail 27 33 47 400
None of these 33 24 34 400
Information sources, food, cooking and baking Print magazines 36 38 54 500
Newspapers 26 30 43 000
Magazine websites 22 19 27 300
Newspaper websites 20 19 27 300
Blogs 14 9 12 900
Social media 42 30 43 000
Other websites 33 32 45 900
Television 28 33 47 400
Radio 6 9 12 900
Direct mail 27 30 43 000
None of these 12 15 21 500
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 9 12 900
Newspapers 11 16 23 000
Magazine websites 3 4 5 700
Newspaper websites 6 5 7 200
Blogs 1 1 1 400
Social media 10 9 12 900
Other websites 25 26 37 300
Television 12 15 21 500
Radio 2 2 2 900
Direct mail 17 22 31 600
None of these 52 47 67 400
Information sources, decorating and furniture purchases Print magazines 23 22 31 600
Newspapers 16 20 28 700
Magazine websites 11 10 14 400
Newspaper websites 8 8 11 500
Blogs 8 4 5 700
Social media 28 16 23 000
Other websites 30 28 40 200
Television 18 21 30 100
Radio 2 2 2 900
Direct mail 30 34 48 800
None of these 26 30 43 000
Information sources, saving and investing Print magazines 9 14 20 100
Newspapers 11 12 17 200
Magazine websites 7 8 11 500
Newspaper websites 10 9 12 900
Blogs 7 5 7 200
Social media 18 12 17 200
Other websites 30 32 45 900
Television 7 10 14 400
Radio 3 3 4 300
Direct mail 4 5 7 200
None of these 48 47 67 400
Information sources, health and wellbeing products / services Print magazines 14 14 20 100
Newspapers 14 16 23 000
Magazine websites 8 8 11 500
Newspaper websites 8 8 11 500
Blogs 5 3 4 300
Social media 23 17 24 400
Other websites 38 37 53 100
Television 12 14 20 100
Radio 3 3 4 300
Direct mail 16 19 27 300
None of these 37 39 56 000
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 16 23 000
Newspapers 18 23 33 000
Magazine websites 7 8 11 500
Newspaper websites 9 10 14 400
Blogs 5 3 4 300
Social media 24 17 24 400
Other websites 41 41 58 800
Television 14 17 24 400
Radio 2 2 2 900
Direct mail 30 33 47 400
None of these 29 29 41 600
Source: NRS 2024
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 42 60 300
Well-being and health 52 43 61 700
Charity work 14 11 15 800
Self development 32 27 38 700
Celebrities 15 6 8 600
Fishing 16 57 81 800
Beauty care and cosmetics 17 4 5 700
Literature 27 22 31 600
Domestic and foreign news 54 52 74 600
Domestic travel 32 34 48 800
Culture 33 20 28 700
Crafts 26 20 28 700
Nature and going outdoor 53 62 89 000
Hunting 10 43 61 700
Style and fashion 22 10 14 400
Music and concerts 37 29 41 600
Going on summer cottage 30 35 50 200
Local affairs 56 56 80 400
Computer/console/mobile playing 17 12 17 200
Politics 41 39 56 000
Gardening and plants 33 28 40 200
Building and renovating 37 52 74 600
Food and drink 40 32 45 900
Cooking, baking, recipes 39 32 45 900
Investment 22 21 30 100
Decorating 30 13 18 700
Economic and finances 35 41 58 800
Science 34 33 47 400
Travelling abroad 35 28 40 200
Sports, exercising 46 54 77 500
Sailing, boating 10 22 31 600
Consumer electronics and information technology 23 24 34 400
Environmental matters 32 32 45 900
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 3 4 300
Buying an apartment 10 8 11 500
Home renovation 29 29 41 600
Buying a car 25 28 40 200
Buying a boat 3 5 7 200
None of these 50 48 68 900
Purchases in the last 12 months Furniture and furnishings 42 36 51 700
Repair and construction products 40 51 73 200
Domestic appliances 38 43 61 700
Electronics or IT products 49 52 74 600
Cars 18 21 30 100
Clothing and footwear 82 79 113 400
Eyeglasses, contact lenses or sunglasses 35 35 50 200
Sports clothing, footwear or equipment 60 55 78 900
Saving or investing products or services 26 26 37 300
Cosmetics and beauty products 47 31 44 500
Mobile phones 30 29 41 600
Travels 46 41 58 800
Products and services for health and well-being 60 52 74 600
None of the above 2 1 1 400
Intentions to purchase within 12 months Furniture and furnishings 29 21 30 100
Repair and construction products 34 42 60 300
Domestic appliances 19 20 28 700
Electronics or IT products 28 29 41 600
Cars 14 16 23 000
Clothing and footwear 64 56 80 400
Eyeglasses, contact lenses or sunglasses 28 29 41 600
Sports clothing, footwear or equipment 43 41 58 800
Saving or investing products or services 21 20 28 700
Cosmetics and beauty products 38 21 30 100
Mobile phones 16 16 23 000
Travels 44 40 57 400
Products and services for health and well-being 48 39 56 000
None of the above 7 8 11 500
Will consider switching over the next 12 months Bank 7 7 10 000
Insurance company 10 12 17 200
electric company 20 27 38 700
Internet Connection 9 11 15 800
Phone-subscription 13 14 20 100
None of the above 46 44 63 100
Can not say 19 16 23 000
Uses of extra money Magazines, books, movies 17 14 20 100
Eating, drinking, partying in a restaurant 34 28 40 200
Exercise hobbies and equipment 27 27 38 700
Cultural events (e.g. concerts, theater, festivals) 35 27 38 700
Renovation, decoration 24 25 35 900
Health services and one's own well-being 22 20 28 700
Travelling 42 41 58 800
Entertainment electronics and information technology equipment, mobile phones 15 15 21 500
Clothes, shoes and bags 23 13 18 700
Home services (cleaning and other housekeeping services) 6 4 5 700
Car, boat, motorcycle 12 18 25 800
Cosmetics and beauty care 11 4 5 700
Saving, investing 46 44 63 100
Other 8 9 12 900
There is no extra money after mandatory expenses 7 7 10 000
Can not say 3 4 5 700
Source: NRS 2024

Online & social media

Magazine website

www.eralehti.fi

Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM

The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.

Some channels and Followers October 2024

Contact info

Media sales

  • Mediamyynti Otavamedia
  • yrityspalvelu@otavamedia.fi
Media

Publisher

  • Otavamedia Oy

Publisher

  • Otavamedia Oy

Vastaava päätoimittaja

  • Sami Rainisto
 

Address

  • Uudenmaankatu 10
  • 00120 Helsinki

Postal address

  • Uudenmaankatu 10
  • 00015 Otavamedia

Phone

Email

  • era@otavamedia.fi