ET Terveys
Kansikuva ET Terveys 2024

ET Terveys

Focusing on the health and wellbeing of the 60+ age group, ET Terveys not only provides strong peer support, but also a wide range of advisory content: wellbeing tips, workout instructions, guidelines for healthier nutrition and suggestions for small lifestyle changes form the core content of the magazine. Personal wellbeing and that of loved ones is close to our readers’ hearts, and they enjoy reading about novelties, new products and wellness tips.

Issues per year

10 issues per year

Magazine website

etlehti.fi/et-terveys


Timetables

Issue Issue Booking Date Material Date Themes and info
1 3.1.2024 5.12.2023 8.12.2023 Towards feeling lighter. New series: home gym classes. New series: ready meals in the test.
2 7.2.2024 15.1.2024 17.1.2024 Relieve shortness of breath and identify the causes. Working hands. Natural remedies.
3 6.3.2024 12.2.2024 14.2.2024 ANNIVERSARY NUMBER 10 YEARS. Factors of happiness – here's how to strengthen them. Strong back. The effect of hormones on health.
4 10.4.2024 14.3.2024 18.3.2024 Get rid of fatty liver. 10 important tips for travelers: vaccinations, insurance, travel pharmacy. The best nature destinations in Estonia. Painless low back.
5 22.5.2024 25.4.2024 29.4.2024 Fitness course for the summer – walking classes. Exercise your legs to be strong. Suddenly, alone: divorced and widowed tell.
6 19.6.2024 27.5.2024 29.5.2024 Tackle swelling, lighten the burden on the heart. Painless hip. 10 things that are good for the brain (food/nutrition).
7 7.8.2024 15.7.2024 17.7.2024 Get your intestines and stomach in order. Better memory - easy exercise to help. Ready meals in the test.
8 4.9.2024 12.8.2024 14.8.2024 Stretch the joints. Drug-free pain management. Are you getting enough protein - 10 tips.
9 16.10.2024 23.9.2024 25.9.2024 Vitamin extra: increases immunity. New treatments for cancer.
10 20.11.2024 28.10.2024 30.10.2024 Eye health: cataracts, dry eyes, tired gaze. This is how emotions affect health.
Issue Issue Booking Date Material Date Themes and info
1 8.1.2025 9.12.2024 11.12.2024 Craving something sweet again. Relief for sweet cravings. "This is how I recovered from a stroke." Emotions also affect health. More strength for your thighs. Easy home workout instructions.
2 5.2.2025 13.1.2025 15.1.2025 New methods for managing blood pressure. Exercises to relieve stomach pain. Health benefits of Japanese cuisine.
3 5.3.2025 10.2.2025 12.2.2025 Exercise protects memory better than we thought. New treatments for allergies. Strengthen muscles and improve body control with exercise.
4 9.4.2025 17.3.2025 19.3.2025 A nice daily life benefits memory! It's never too late to care for your brain. Comparing margarines. Getting slim with medication. Royalty and mansions - a tour of England.
5 21.5.2025 25.4.2025 29.4.2025 A healthy and strong heart: big benefits from small changes. Exercise to lower pressure. Day hike in Isojärvi national park. Joy in life from a small garden.
6 25.6.2025 30.5.2025 3.6.2025 Flexibility for the body. Stretching fascia and moving more agilely. Joy from meeting people - summer jobs in retirement. Healthy skin protects the body.
7 13.8.2025 15.7.2025 17.7.2025 Stabilize blood sugar: do you know all the methods? How much is just right? Experts answer alcohol questions. A neighbor became a best friend. Pilgrimage by electric bike - surprising routes in Finland.
8 10.9.2025 18.8.2025 20.8.2025 New energy - making exercise a fun routine. Asthma, reflux, or something else? Identify the cause of persistent cough. From sandwich to full meal - how to make a healthy lunch.
9 22.10.2025 29.9.2025 1.10.2025 Add joy to life: how to care for your mind during the dark season. Feel better - strength from vitamins. Yoga for relaxation and better sleep.
10 19.11.2025 27.10.2025 29.10.2025 Oral health: easing age-related changes. 10 questions about painkillers. Gentle water jogging for your joints - learn the right technique.

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 460 x 297 mm 5 mm 10 556 €
2/1 landscape First spread 460 x 297 mm 5 mm 12 140 €
1/1 portrait Not specified 230 x 297 mm 5 mm 5 278 €
1/1 portrait 2. Cover 230 x 297 mm 5 mm 5 806 €
1/1 portrait 3. Cover 230 x 297 mm 5 mm 5 806 €
1/1 portrait Back cover 230 x 272 mm 5 mm 6 320 €
1/2 portrait Not specified 112 x 297 mm 5 mm 3 769 €
1/2 landscape Not specified 230 x 146 mm 5 mm 3 769 €
1/3 portrait Not specified 76 x 297 mm 5 mm 3 272 €
1/3 landscape Not specified 230 x 99 mm 5 mm 3 272 €
1/4 portrait Not specified 60 x 297 mm 5 mm 2 714 €
1/4 landscape Not specified 230 x 74 mm 5 mm 2 714 €
1/4 square Not specified 112 x 146 mm 5 mm 2 714 €
*) size without marginal Prices valid until 31.12.2024
Size

230 x 297 mm

Printing method

Offset

Binding

Liimasidonta

Printer

Printall AS

Delivery of ad material and instructions

Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.

ICC profile

Technical information

Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Liimasidotuissa tuotteissa on otettava huomioon selän vaikutus aukeaman yli menevissä teksteissä. Normaalitapauksessa 6 + 6 mm vara riittää. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 460 x 297 mm 5 mm 10 556 €
2/1 landscape First spread 460 x 297 mm 5 mm 12 140 €
1/1 portrait Not specified 230 x 297 mm 5 mm 5 278 €
1/1 portrait 2. Cover 230 x 297 mm 5 mm 5 806 €
1/1 portrait 3. Cover 230 x 297 mm 5 mm 5 806 €
1/1 portrait Back cover 230 x 272 mm 5 mm 6 320 €
1/2 portrait Not specified 112 x 297 mm 5 mm 3 769 €
1/2 landscape Not specified 230 x 146 mm 5 mm 3 769 €
1/3 portrait Not specified 76 x 297 mm 5 mm 3 272 €
1/3 landscape Not specified 230 x 99 mm 5 mm 3 272 €
1/4 portrait Not specified 60 x 297 mm 5 mm 2 714 €
1/4 landscape Not specified 230 x 74 mm 5 mm 2 714 €
1/4 square Not specified 112 x 146 mm 5 mm 2 714 €
*) size without marginal Prices valid until 31.12.2025
Size

230 x 297 mm

Printing method

Offset

Binding

Liimasidonta

Printer

Printall AS

Delivery of ad material and instructions

Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.

ICC profile

Technical information

Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Liimasidotuissa tuotteissa on otettava huomioon selän vaikutus aukeaman yli menevissä teksteissä. Normaalitapauksessa 6 + 6 mm vara riittää. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2025

Readers

Readers
154 700
Total reach
186 100
How many times read
2,2
Minutes of reading
60 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 74 114 500
Men 49 26 40 200
Native language Finnish 95 98 151 600
Swedish 5 2 3 100
Age 15-24 y 13 2 3 100
25-34 y 14 1 1 500
35-44 y 14 1 1 500
45-54 y 14 6 9 300
55-64 y 16 14 21 700
65+ y 30 77 119 100
Gender + age Female 15-29 years 10 1 1 500
Female 30-49 years 14 3 4 600
Female 50+ years 28 70 108 300
Male 15-29 years 10 1 1 500
Male 30-49 years 15 1 1 500
Male 50+ years 24 25 38 700
Household position Lives at home with parents 7 1 1 500
Lives alone 29 36 55 700
Lives with spouse 36 52 80 400
Lives with spouse and children 24 6 9 300
Single parent 3 2 3 100
Other 3 2 3 100
Grandchildren under 18 years of age Yes 20 37 57 200
No 39 60 92 800
No answer (under 45 year olds) 41 4 6 200
Education Elementary school 5 13 20 100
Secondary school 6 10 15 500
Vocational 28 33 51 100
High school 14 8 12 400
University of Applied Sciences 20 12 18 600
University 26 22 34 000
Something else 2 2 3 100
Decision-maker in grocery purchases Yes 93 95 147 000
No 7 5 7 700
Can not say 1 0 0
Use of glasses or contact lenses Yes 68 90 139 200
No 32 11 17 000
Size of the household 1 pers 29 38 58 800
2 pers 38 52 80 400
3 pers 14 6 9 300
4 pers 12 2 3 100
5+ pers 7 1 1 500
Household income (gross) Below 20 000 € /y 11 10 15 500
20 000 - 35 000 € /y 18 32 49 500
35 001 - 50 000 € /y 19 27 41 800
50 001 - 85 000 € /y 21 13 20 100
85 001 - 100 000 € /y 8 4 6 200
Over 100 000 € /y 10 4 6 200
Dont want to tell 5 8 12 400
Cant say / No answer 8 2 3 100
Family with kids Yes 32 8 12 400
No 68 92 142 300
13 5 7 700
13 2 3 100
5 1 1 500
1 0 0
1 0 0
68 92 142 300
0 0 0
Pets in household Cat 17 12 18 600
Dog 26 15 23 200
Some other pet 5 3 4 600
No pets 60 75 116 000
Health services used in the household Public health services 85 93 143 900
Employer - funded health care services 50 17 26 300
Private, self-funded healthcare services 38 51 78 900
Private health insurance services 24 11 17 000
No health care 1 0 0
Can not say 1 0 0
Housing Apartment 32 30 46 400
Row house or semi-detached house 15 17 26 300
Detached house 47 47 72 700
Farm 5 5 7 700
Something else 1 1 1 500
Can not say 0 0 0
Ownership of housing Owner-occupied residence 77 85 131 500
Rented residence 19 10 15 500
Right of residence apartment 2 4 6 200
Something else 1 1 1 500
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 45 69 600
No 58 55 85 100
Can not say 1 0 0
Number of cars in household One car 46 57 88 200
Two cars 31 26 40 200
Three or more cars 10 3 4 600
No car 14 14 21 700
Type of car, if buying now New 21 29 44 900
Used 68 56 86 600
Company car 4 1 1 500
Leasing (personal) 8 7 10 800
Shared car 3 2 3 100
Doesn't use a car 9 12 18 600
Can not say 5 6 9 300
Advertising ban at the door / mailbox Yes 26 16 24 800
No 74 84 129 900
Can not say 0 0 0
Using AdBlocker or similar application Yes 19 5 7 700
No 76 87 134 600
Can not say 5 8 12 400
Type of municipality (7 class) Greater Helsinki 19 14 21 700
Turku or Tampere 8 7 10 800
Oulu 4 4 6 200
70 000 - 150 000 inhabitants town 13 17 26 300
Urban municipality 27 29 44 900
Conurbation 15 14 21 700
Countryside 13 14 21 700
Source: NRS 2024
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 14 35 54 100
5-6 days a week 4 5 7 700
1-4 days a week 25 35 54 100
Monthly 24 18 27 800
Rarely 24 6 9 300
Never 8 1 1 500
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 22 16 24 800
5-6 days a week 6 5 7 700
1-4 days a week 19 17 26 300
Monthly 15 12 18 600
Rarely 23 26 40 200
Never 14 23 35 600
Can not say 1 1 1 500
The frequency of reading: Print newspapers or afternoon papers Daily 28 56 86 600
5-6 days a week 4 6 9 300
1-4 days a week 23 21 32 500
Monthly 14 6 9 300
Rarely 23 9 13 900
Never 8 3 4 600
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 46 71 200
5-6 days a week 10 8 12 400
1-4 days a week 16 15 23 200
Monthly 6 5 7 700
Rarely 9 15 23 200
Never 6 11 17 000
Can not say 1 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 8 12 400
5-6 days a week 4 5 7 700
1-4 days a week 42 57 88 200
Monthly 18 12 18 600
Rarely 22 15 23 200
Never 9 3 4 600
Can not say 1 0 0
The frequency of watching: Free online TV services Daily 16 22 34 000
5-6 days a week 10 7 10 800
1-4 days a week 30 23 35 600
Monthly 23 19 29 400
Rarely 14 14 21 700
Never 6 15 23 200
Can not say 1 1 1 500
The frequency of watching: Pay TV and streaming services Daily 15 9 13 900
5-6 days a week 10 3 4 600
1-4 days a week 22 12 18 600
Monthly 10 5 7 700
Rarely 12 12 18 600
Never 30 58 89 700
Can not say 1 1 1 500
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 75 116 000
5-6 days a week 10 8 12 400
1-4 days a week 20 8 12 400
Monthly 12 4 6 200
Rarely 11 3 4 600
Never 3 2 3 100
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 34 52 80 400
5-6 days a week 12 11 17 000
1-4 days a week 23 16 24 800
Monthly 12 6 9 300
Rarely 13 8 12 400
Never 6 7 10 800
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 36 55 700
5-6 days a week 7 10 15 500
1-4 days a week 16 17 26 300
Monthly 13 8 12 400
Rarely 26 19 29 400
Never 16 10 15 500
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 16 17 26 300
5-6 days a week 9 6 9 300
1-4 days a week 22 16 24 800
Monthly 14 8 12 400
Rarely 22 27 41 800
Never 16 26 40 200
Can not say 1 1 1 500
The frequency of listening: Podcasts Daily 5 2 3 100
5-6 days a week 3 2 3 100
1-4 days a week 10 4 6 200
Monthly 14 7 10 800
Rarely 29 25 38 700
Never 38 58 89 700
Can not say 2 4 6 200
User frequency and following: Social media Daily 59 46 71 200
5-6 days a week 7 7 10 800
1-4 days a week 7 7 10 800
Monthly 3 3 4 600
Rarely 6 8 12 400
Never 17 28 43 300
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 4 6 200
5-6 days a week 6 1 1 500
1-4 days a week 12 5 7 700
Monthly 8 4 6 200
Rarely 21 24 37 100
Never 40 61 94 400
Can not say 1 1 1 500
User frequency: Instant messaging Daily 69 50 77 400
5-6 days a week 10 14 21 700
1-4 days a week 9 14 21 700
Monthly 3 4 6 200
Rarely 3 6 9 300
Never 6 12 18 600
Can not say 0 0 0
Daily 16 29 44 900
5-6 days a week 6 6 9 300
1-4 days a week 14 15 23 200
Monthly 22 19 29 400
Rarely 35 26 40 200
Never 7 6 9 300
Can not say 0 0 0
Daily 3 2 3 100
5-6 days a week 2 1 1 500
1-4 days a week 4 3 4 600
Monthly 7 4 6 200
Rarely 30 21 32 500
Never 53 68 105 200
Can not say 1 1 1 500
Daily 6 4 6 200
5-6 days a week 3 3 4 600
1-4 days a week 5 3 4 600
Monthly 8 5 7 700
Rarely 23 18 27 800
Never 55 66 102 100
Can not say 1 0 0
Daily 19 5 7 700
5-6 days a week 9 5 7 700
1-4 days a week 23 19 29 400
Monthly 22 19 29 400
Rarely 18 23 35 600
Never 10 29 44 900
Can not say 0 0 0
Daily 4 2 3 100
5-6 days a week 2 1 1 500
1-4 days a week 7 3 4 600
Monthly 7 2 3 100
Rarely 12 9 13 900
Never 61 71 109 800
Cant say / No answer 7 13 20 100
Daily 41 43 66 500
5-6 days a week 8 8 12 400
1-4 days a week 10 7 10 800
Monthly 6 4 6 200
Rarely 8 5 7 700
Never 22 24 37 100
Cant say / No answer 4 9 13 900
Daily 31 16 24 800
5-6 days a week 6 5 7 700
1-4 days a week 9 7 10 800
Monthly 5 6 9 300
Rarely 10 13 20 100
Never 34 44 68 100
Cant say / No answer 5 10 15 500
Daily 14 2 3 100
5-6 days a week 2 0 0
1-4 days a week 3 1 1 500
Monthly 2 0 0
Rarely 5 5 7 700
Never 69 81 125 300
Cant say / No answer 5 10 15 500
Daily 6 2 3 100
5-6 days a week 2 1 1 500
1-4 days a week 5 3 4 600
Monthly 5 3 4 600
Rarely 12 8 12 400
Never 65 73 112 900
Cant say / No answer 5 10 15 500
Daily 10 2 3 100
5-6 days a week 3 1 1 500
1-4 days a week 4 2 3 100
Monthly 3 3 4 600
Rarely 9 7 10 800
Never 68 76 117 600
Cant say / No answer 5 10 15 500
Source: NRS 2024
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 13 11 17 000
Partially agree 44 42 65 000
Partially disagree 31 33 51 100
Completely disagree 10 12 18 600
Can not say 2 2 3 100
I prefer domestic products Completely agree 32 41 63 400
Partially agree 55 53 82 000
Partially disagree 10 6 9 300
Completely disagree 1 0 0
Can not say 1 1 1 500
I consciously make responsible choices in my consumption Completely agree 19 24 37 100
Partially agree 55 59 91 300
Partially disagree 19 13 20 100
Completely disagree 4 2 3 100
Can not say 3 2 3 100
When shopping, quality is more important to me than price Completely agree 22 22 34 000
Partially agree 57 60 92 800
Partially disagree 17 16 24 800
Completely disagree 2 2 3 100
Can not say 2 1 1 500
I usually choose the cheapest option Completely agree 12 8 12 400
Partially agree 47 52 80 400
Partially disagree 34 33 51 100
Completely disagree 6 6 9 300
Can not say 1 1 1 500
I often take advantage of discount and campaign prices in my purchases Completely agree 37 37 57 200
Partially agree 51 53 82 000
Partially disagree 9 9 13 900
Completely disagree 2 1 1 500
Can not say 1 1 1 500
In my circle of friends, I am often the first to try new things Completely agree 6 4 6 200
Partially agree 25 21 32 500
Partially disagree 38 40 61 900
Completely disagree 24 28 43 300
Can not say 7 7 10 800
In my opinion, money is for consumption and not for saving Completely agree 5 3 4 600
Partially agree 35 37 57 200
Partially disagree 46 46 71 200
Completely disagree 11 12 18 600
Can not say 3 2 3 100
I prefer local shops and services Completely agree 27 39 60 300
Partially agree 57 55 85 100
Partially disagree 12 5 7 700
Completely disagree 2 1 1 500
Can not say 2 1 1 500
I want to see advertising targeted to me based on my online behavior Completely agree 4 2 3 100
Partially agree 28 26 40 200
Partially disagree 31 28 43 300
Completely disagree 32 39 60 300
Can not say 5 6 9 300
When I want a certain brand of product, the price doesn't matter Completely agree 9 9 13 900
Partially agree 32 35 54 100
Partially disagree 37 33 51 100
Completely disagree 22 22 34 000
Can not say 2 1 1 500
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 17 23 35 600
Partially agree 50 54 83 500
Partially disagree 24 19 29 400
Completely disagree 6 3 4 600
Can not say 3 2 3 100
Ecology is an important purchase reason for me Completely agree 16 22 34 000
Partially agree 51 55 85 100
Partially disagree 24 18 27 800
Completely disagree 7 2 3 100
Can not say 3 3 4 600
I prefer well-known brands Completely agree 12 11 17 000
Partially agree 57 56 86 600
Partially disagree 23 23 35 600
Completely disagree 5 6 9 300
Can not say 3 3 4 600
Source: NRS 2024
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 13 20 100
Quite positively 63 67 103 600
Quite negatively 15 14 21 700
Very negative 4 2 3 100
Can not say 5 5 7 700
Magazines Very positive 14 15 23 200
Quite positively 61 60 92 800
Quite negatively 16 17 26 300
Very negative 4 3 4 600
Can not say 6 5 7 700
Free and local newspapers Very positive 24 25 38 700
Quite positively 57 61 94 400
Quite negatively 10 8 12 400
Very negative 3 2 3 100
Can not say 5 5 7 700
Newspaper/Magazine websites or applications Very positive 7 6 9 300
Quite positively 47 43 66 500
Quite negatively 28 27 41 800
Very negative 9 8 12 400
Can not say 8 17 26 300
Social media (Facebook, Instagram etc.) Very positive 6 5 7 700
Quite positively 34 29 44 900
Quite negatively 32 32 49 500
Very negative 16 12 18 600
Can not say 13 21 32 500
Blogs Very positive 4 4 6 200
Quite positively 27 18 27 800
Quite negatively 28 23 35 600
Very negative 15 16 24 800
Can not say 27 40 61 900
Newsletters to email Very positive 2 1 1 500
Quite positively 18 18 27 800
Quite negatively 34 37 57 200
Very negative 43 39 60 300
Can not say 3 5 7 700
Other websites Very positive 4 2 3 100
Quite positively 39 29 44 900
Quite negatively 33 34 52 600
Very negative 13 15 23 200
Can not say 11 20 30 900
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 9 7 10 800
Quite positively 48 47 72 700
Quite negatively 28 28 43 300
Very negative 13 13 20 100
Can not say 4 6 9 300
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 4 6 200
Quite positively 36 32 49 500
Quite negatively 33 35 54 100
Very negative 19 19 29 400
Can not say 6 10 15 500
Home delivered advertisements and catalogues Very positive 20 21 32 500
Quite positively 47 54 83 500
Quite negatively 16 11 17 000
Very negative 13 9 13 900
Can not say 4 5 7 700
Out-of-home advertising Very positive 12 8 12 400
Quite positively 53 48 74 300
Quite negatively 20 25 38 700
Very negative 7 8 12 400
Can not say 7 10 15 500
Source: NRS 2024
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 19 29 400
Partially agree 61 64 99 000
Partially disagree 11 9 13 900
Completely disagree 4 2 3 100
Can not say 7 5 7 700
Completely agree 17 18 27 800
Partially agree 58 61 94 400
Partially disagree 14 12 18 600
Completely disagree 5 4 6 200
Can not say 7 6 9 300
A professional magazine keeps me up to date on professional matters Completely agree 22 21 32 500
Partially agree 48 43 66 500
Partially disagree 12 13 20 100
Completely disagree 5 6 9 300
Can not say 13 18 27 800
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 31 48 000
Partially agree 50 49 75 800
Partially disagree 7 8 12 400
Completely disagree 3 2 3 100
Can not say 9 11 17 000
Finnish magazines offer reliable comparisons and tests Completely agree 16 16 24 800
Partially agree 52 55 85 100
Partially disagree 14 14 21 700
Completely disagree 3 3 4 600
Can not say 15 13 20 100
Finnish magazines offer reliable product recommendations Completely agree 10 10 15 500
Partially agree 54 54 83 500
Partially disagree 18 21 32 500
Completely disagree 3 3 4 600
Can not say 15 13 20 100
Finnish magazines are of high quality Completely agree 22 24 37 100
Partially agree 59 61 94 400
Partially disagree 9 9 13 900
Completely disagree 2 1 1 500
Can not say 8 5 7 700
I follow important magazines on social media Completely agree 7 6 9 300
Partially agree 25 23 35 600
Partially disagree 25 26 40 200
Completely disagree 34 34 52 600
Can not say 9 10 15 500
I read important magazines from cover to cover Completely agree 18 27 41 800
Partially agree 34 38 58 800
Partially disagree 28 22 34 000
Completely disagree 16 10 15 500
Can not say 5 3 4 600
Ads in magazines make new things familiar Completely agree 10 11 17 000
Partially agree 50 51 78 900
Partially disagree 24 26 40 200
Completely disagree 8 7 10 800
Can not say 8 5 7 700
Completely agree 10 10 15 500
Partially agree 36 33 51 100
Partially disagree 24 23 35 600
Completely disagree 23 27 41 800
Can not say 8 7 10 800
I have purchased products based on the ad in magazine Completely agree 9 8 12 400
Partially agree 36 37 57 200
Partially disagree 26 29 44 900
Completely disagree 22 21 32 500
Can not say 6 5 7 700
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 13 20 100
Partially agree 49 53 82 000
Partially disagree 20 18 27 800
Completely disagree 13 14 21 700
Can not say 5 2 3 100
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 9 13 900
Partially agree 29 35 54 100
Partially disagree 29 27 41 800
Completely disagree 27 25 38 700
Can not say 6 5 7 700
Completely agree 2 0 0
Partially agree 19 8 12 400
Partially disagree 33 32 49 500
Completely disagree 38 47 72 700
Can not say 9 12 18 600
Completely agree 16 23 35 600
Partially agree 40 49 75 800
Partially disagree 23 18 27 800
Completely disagree 12 5 7 700
Can not say 8 5 7 700
Source: NRS 2024
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 12 18 600
Newspapers 13 21 32 500
Magazine websites 7 5 7 700
Newspaper websites 8 7 10 800
Blogs 3 0 0
Social media 14 6 9 300
Other websites 42 27 41 800
Television 10 9 13 900
Radio 2 1 1 500
Direct mail 10 14 21 700
None of these 40 46 71 200
Information sources, consumer electronics and information technology Print magazines 15 19 29 400
Newspapers 18 30 46 400
Magazine websites 10 8 12 400
Newspaper websites 11 10 15 500
Blogs 6 2 3 100
Social media 26 11 17 000
Other websites 49 34 52 600
Television 17 21 32 500
Radio 3 3 4 600
Direct mail 36 48 74 300
None of these 17 20 30 900
Information sources, beauty care and cosmetics Print magazines 18 30 46 400
Newspapers 8 14 21 700
Magazine websites 10 9 13 900
Newspaper websites 6 9 13 900
Blogs 8 3 4 600
Social media 28 14 21 700
Other websites 16 14 21 700
Television 14 15 23 200
Radio 2 2 3 100
Direct mail 17 29 44 900
None of these 45 37 57 200
Information sources, travel Print magazines 16 22 34 000
Newspapers 15 27 41 800
Magazine websites 10 9 13 900
Newspaper websites 10 9 13 900
Blogs 11 4 6 200
Social media 34 21 32 500
Other websites 47 38 58 800
Television 16 16 24 800
Radio 3 2 3 100
Direct mail 9 16 24 800
None of these 27 29 44 900
Information sources, style and fashion Print magazines 23 37 57 200
Newspapers 13 23 35 600
Magazine websites 13 12 18 600
Newspaper websites 8 9 13 900
Blogs 9 3 4 600
Social media 34 17 26 300
Other websites 33 25 38 700
Television 18 18 27 800
Radio 2 2 3 100
Direct mail 25 38 58 800
None of these 29 24 37 100
Information sources, building and renovating Print magazines 19 24 37 100
Newspapers 15 24 37 100
Magazine websites 9 6 9 300
Newspaper websites 8 9 13 900
Blogs 6 2 3 100
Social media 23 11 17 000
Other websites 32 21 32 500
Television 18 21 32 500
Radio 2 2 3 100
Direct mail 27 37 57 200
None of these 33 36 55 700
Information sources, food, cooking and baking Print magazines 36 48 74 300
Newspapers 26 41 63 400
Magazine websites 22 17 26 300
Newspaper websites 20 15 23 200
Blogs 14 6 9 300
Social media 42 23 35 600
Other websites 33 23 35 600
Television 28 31 48 000
Radio 6 5 7 700
Direct mail 27 38 58 800
None of these 12 12 18 600
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 12 18 600
Newspapers 11 22 34 000
Magazine websites 3 4 6 200
Newspaper websites 6 10 15 500
Blogs 1 0 0
Social media 10 9 13 900
Other websites 25 21 32 500
Television 12 16 24 800
Radio 2 1 1 500
Direct mail 17 25 38 700
None of these 52 43 66 500
Information sources, decorating and furniture purchases Print magazines 23 31 48 000
Newspapers 16 23 35 600
Magazine websites 11 10 15 500
Newspaper websites 8 9 13 900
Blogs 8 3 4 600
Social media 28 14 21 700
Other websites 30 18 27 800
Television 18 19 29 400
Radio 2 1 1 500
Direct mail 30 43 66 500
None of these 26 24 37 100
Information sources, saving and investing Print magazines 9 10 15 500
Newspapers 11 15 23 200
Magazine websites 7 4 6 200
Newspaper websites 10 7 10 800
Blogs 7 2 3 100
Social media 18 6 9 300
Other websites 30 19 29 400
Television 7 9 13 900
Radio 3 3 4 600
Direct mail 4 5 7 700
None of these 48 58 89 700
Information sources, health and wellbeing products / services Print magazines 14 22 34 000
Newspapers 14 24 37 100
Magazine websites 8 8 12 400
Newspaper websites 8 9 13 900
Blogs 5 2 3 100
Social media 23 17 26 300
Other websites 38 33 51 100
Television 12 13 20 100
Radio 3 3 4 600
Direct mail 16 25 38 700
None of these 37 32 49 500
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 17 26 300
Newspapers 18 29 44 900
Magazine websites 7 6 9 300
Newspaper websites 9 13 20 100
Blogs 5 2 3 100
Social media 24 12 18 600
Other websites 41 25 38 700
Television 14 13 20 100
Radio 2 1 1 500
Direct mail 30 43 66 500
None of these 29 28 43 300
Source: NRS 2024
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 15 23 200
Well-being and health 52 76 117 600
Charity work 14 16 24 800
Self development 32 31 48 000
Celebrities 15 12 18 600
Fishing 16 10 15 500
Beauty care and cosmetics 17 20 30 900
Literature 27 38 58 800
Domestic and foreign news 54 56 86 600
Domestic travel 32 30 46 400
Culture 33 39 60 300
Crafts 26 37 57 200
Nature and going outdoor 53 63 97 500
Hunting 10 7 10 800
Style and fashion 22 25 38 700
Music and concerts 37 39 60 300
Going on summer cottage 30 28 43 300
Local affairs 56 63 97 500
Computer/console/mobile playing 17 5 7 700
Politics 41 39 60 300
Gardening and plants 33 48 74 300
Building and renovating 37 27 41 800
Food and drink 40 40 61 900
Cooking, baking, recipes 39 48 74 300
Investment 22 15 23 200
Decorating 30 38 58 800
Economic and finances 35 31 48 000
Science 34 21 32 500
Travelling abroad 35 26 40 200
Sports, exercising 46 44 68 100
Sailing, boating 10 3 4 600
Consumer electronics and information technology 23 11 17 000
Environmental matters 32 32 49 500
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 0 0
Buying an apartment 10 5 7 700
Home renovation 29 24 37 100
Buying a car 25 17 26 300
Buying a boat 3 1 1 500
None of these 50 63 97 500
Purchases in the last 12 months Furniture and furnishings 42 29 44 900
Repair and construction products 40 35 54 100
Domestic appliances 38 40 61 900
Electronics or IT products 49 35 54 100
Cars 18 13 20 100
Clothing and footwear 82 80 123 800
Eyeglasses, contact lenses or sunglasses 35 41 63 400
Sports clothing, footwear or equipment 60 46 71 200
Saving or investing products or services 26 18 27 800
Cosmetics and beauty products 47 51 78 900
Mobile phones 30 25 38 700
Travels 46 41 63 400
Products and services for health and well-being 60 68 105 200
None of the above 2 2 3 100
Intentions to purchase within 12 months Furniture and furnishings 29 17 26 300
Repair and construction products 34 27 41 800
Domestic appliances 19 16 24 800
Electronics or IT products 28 17 26 300
Cars 14 8 12 400
Clothing and footwear 64 58 89 700
Eyeglasses, contact lenses or sunglasses 28 33 51 100
Sports clothing, footwear or equipment 43 28 43 300
Saving or investing products or services 21 14 21 700
Cosmetics and beauty products 38 38 58 800
Mobile phones 16 14 21 700
Travels 44 36 55 700
Products and services for health and well-being 48 54 83 500
None of the above 7 7 10 800
Will consider switching over the next 12 months Bank 7 4 6 200
Insurance company 10 6 9 300
electric company 20 16 24 800
Internet Connection 9 6 9 300
Phone-subscription 13 8 12 400
None of the above 46 54 83 500
Can not say 19 21 32 500
Uses of extra money Magazines, books, movies 17 18 27 800
Eating, drinking, partying in a restaurant 34 19 29 400
Exercise hobbies and equipment 27 18 27 800
Cultural events (e.g. concerts, theater, festivals) 35 40 61 900
Renovation, decoration 24 23 35 600
Health services and one's own well-being 22 31 48 000
Travelling 42 41 63 400
Entertainment electronics and information technology equipment, mobile phones 15 5 7 700
Clothes, shoes and bags 23 14 21 700
Home services (cleaning and other housekeeping services) 6 13 20 100
Car, boat, motorcycle 12 5 7 700
Cosmetics and beauty care 11 8 12 400
Saving, investing 46 41 63 400
Other 8 8 12 400
There is no extra money after mandatory expenses 7 9 13 900
Can not say 3 3 4 600
Source: NRS 2024

Online & social media

Magazine website

etlehti.fi/et-terveys

Magazine in Social Media

Contact info

Media sales
  • Sanoma Media Finland Oy
  • Martinkyläntie 9 A, 4. krs.
  • 01770 Vantaa
  • yrityspalvelu@sanoma.fi
  • www.sanoma.fi

  • Mediamyynti Sanoma B2B
  • yrityspalvelu@sanoma.fi
Media

Publisher

  • Sanoma Media Finland Oy

Publisher

  • Sanoma Media Finland Oy

Päätoimittaja

  • Päivi Virkkunen
 

Address

  • Töölönlahdenkatu2
  • 00100 Helsinki

Postal address

  • PL 20
  • 00089 Sanoma

Phone

  • +358 9 1201

Email

  • et-lehti@sanoma.com