Kotiliesi
Kansikuva Kotiliesi 2024

Kotiliesi

Kotiliesi offers ideas and inspiration for women, from grandmothers to granddaughters. Food, health, housing, gardening, and handicrafts are the specialties of Finland’s oldest magazine brand. Kotiliesi.fi is one of the largest magazine websites in Finland. It reaches Finnish women of all ages, 21.5 per cent of whom are aged 20-34. Kotiliesi is the number one independent media about food online.

The print issue of Kotiliesi alternates between wonderful lifestyle topics: housing, cottages, gardens, and homemaking. There is always a big package about health, issues of interest for the target group, nostalgia, peer stories, and cultural tips.

Issues per year

26 issues per year

Magazine website

http://kotiliesi.fi/

Magazine in Social Media

Timetables

Issue Issue Booking Date Material Date Themes and info
1 3.1.2024 4.12.2023 8.12.2023 Special issue on women’s health: What a woman needs to know about her well-being at different ages. Already familiar with the planetary health diet?
2 17.1.2024 19.12.2023 22.12.2023 Save on food costs without compromising taste. How I get by with little money – readers tell their experiences. Reduce your alcohol consumption.
3 31.1.2024 5.1.2024 10.1.2024 Building materials and boost from vitamins. Are you familiar with the benefits of new vitamins? Healthy and fresh citrus treats.
4 14.2.2024 19.1.2024 24.1.2024 Winter holiday issue. Relief from rashes. Greek food classics.
5 28.2.2024 2.2.2024 7.2.2024 House plant care. New ways to put a stop to snoring. The most wonderful rolls and breads.
6 13.3.2024 16.2.2024 21.2.2024 Great spring issue: new food and table setting ideas for the Easter table. Spring dreams for the yard and garden.
7 27.3.2024 1.3.2024 6.3.2024 Lovely Estonia. A travel guide to the Baltics. Treat your fickle travel stomach correctly. Baltic delicacies at home.
8 10.4.2024 13.3.2024 18.3.2024 Gorgeous Toukola spring appendix: food, garden, table settings. Keep your eyes healthy. When to see an eye specialist and optician?
9 24.4.2024 27.3.2024 3.4.2024 May Day issue: Let’s dream — the most wonderful cottages and villas in Finland. Prevent teeth from darkening and whiten safely. A grill kiosk at home: sausage and potatoes and other familiar grilled food.
10 8.5.2024 11.4.2024 16.4.2024 Mother’s day issue: festive table setting for mom. Lovely, strong hair.
11 22.5.2024 24.4.2024 29.4.2024 Graduation, spring and summer cake buffet. Beautiful glasses and dishes for the table and as a gift. Sustainable and ecological gifts for spring parties. Finland’s cutest pet competition is announced. The best tricks for hair removal.
12 5.6.2024 10.5.2024 15.5.2024 Summer’s hottest barbecue tips: pizza, griddle and smoker. Travelling by land. Easy train and bus routes, adult interrail. Toenail care.
13 19.6.2024 24.5.2024 29.5.2024 Midsummer issue: Summer picnic on the pier. Early summer flower splendour and new products for the garden. Lighten pigment spots.
14 3.7.2024 6.6.2024 11.6.2024 Choose the cutest pet in Finland. Strawberry treats. Treat abdominal swelling.
15 17.7.2024 20.6.2024 26.6.2024 Great idol issue: they are admired by Finns — nostalgia and current faces. Famous food celebrities reveal their favourite recipes. Treat wounds properly. Summer at a small cottage.
16 31.7.2024 5.7.2024 10.7.2024 Berry pies. The most beautiful summer bouquets. Help with itching privates.
17 14.8.2024 19.7.2024 24.7.2024 Sports issue. Sports for everyone. Delicacies from tomatoes. Take care of the pipes in your home.
18 28.8.2024 2.8.2024 7.8.2024 How to get by on Tinder. A boost from protein supplements. Use lingonberries in lovely pastries.
19 11.9.2024 16.8.2024 21.8.2024 Interior design issue: The new look of the autumn home, the best picks from the Habitare trade fair. Do gel nails ruin your nails? Evening tea and supper are served.
20 25.9.2024 30.8.2024 4.9.2024 The best root vegetables of the harvest season. Chronic urticaria. A new autumn style for an adult woman.
21 9.10.2024 13.9.2024 18.9.2024 Books for autumn. Surface renovation at home: the repairman advises. When do I need to get a hearing aid? Are you already familiar with these vegetable proteins? New vegetarian favourites.
22 - 23 23.10.2024 25.9.2024 2.10.2024 Christmas in Toukola special issue. Lovely Christmas preparations: food, interior design, crafting, atmosphere, flowers, decoration.
24 13.11.2024 18.10.2024 23.10.2024 Delicious Christmas pastries with new twists. How to choose the right skis, how to care for skis. A stunning party style for an adult woman.
25 27.11.2024 1.11.2024 6.11.2024 Treat your acid-free stomach. Delicious snacks for a glogg evening.
26 11.12.2024 14.11.2024 19.11.2024 Kotiliesi’s traditional Christmas table. Stomach-friendly exercise. Clean your home with the tips of a professional cleaner. Delicious snacks for game night.
Issue Issue Booking Date Material Date Themes and info
1 2.1.2025 3.12.2024 9.12.2024
2 15.1.2025 16.12.2024 19.12.2024
3 29.1.2025 3.1.2025 9.1.2025
4 12.2.2025 18.1.2025 23.1.2025
5 26.2.2025 3.2.2025 6.2.2025
6 12.3.2025 17.2.2025 20.2.2025
7 26.3.2025 3.3.2025 6.3.2025
8 9.4.2025 17.3.2025 20.3.2025
9 23.4.2025 27.3.2025 1.4.2025
10 7.5.2025 9.4.2025 14.4.2025
11 21.5.2025 25.4.2025 30.4.2025
12 4.6.2025 9.5.2025 14.5.2025
13 18.6.2025 23.5.2025 28.5.2025
14 2.7.2025 6.6.2025 11.6.2025
15 16.7.2025 23.6.2025 26.6.2025
16 30.7.2025 7.7.2025 10.7.2025
17 13.8.2025 21.7.2025 24.7.2025
18 27.8.2025 4.8.2025 7.8.2025
19 10.9.2025 18.8.2025 21.8.2025
20 24.9.2025 1.9.2025 4.9.2025
21 15.10.2025 22.9.2025 25.9.2025
22 29.10.2025 6.10.2025 9.10.2025
23 12.11.2025 20.10.2025 23.10.2025
24 26.11.2025 3.11.2025 6.11.2025
25 10.12.2025 17.11.2025 20.11.2025

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 460 x 297 mm 5 mm 11 480 €
2/1 landscape 1. Spread 460 x 297 mm 5 mm 12 640 €
2/1 landscape 2. Spread 460 x 297 mm 5 mm 12 640 €
1/1 portrait Not specified 230 x 297 mm 5 mm 6 380 €
1/1 portrait 2. Cover 230 x 297 mm 5 mm 7 010 €
1/1 portrait Back cover 230 x 297 mm 5 mm 7 010 €
1/2 portrait Not specified 111 x 297 mm 5 mm 4 340 €
1/2 landscape Not specified 230 x 146 mm 5 mm 4 340 €
1/4 portrait Not specified 61 x 297 mm 5 mm 3 190 €
1/4 landscape Not specified 230 x 70 mm 5 mm 3 190 €
1/4 square Not specified 111 x 146 mm 5 mm 3 190 €
*) size without marginal Prices valid until 31.12.2024
Size

230 x 297 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.

ICC profile

Technical information

yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 460 x 297 mm 5 mm 11 480 €
2/1 landscape 1. Spread 460 x 297 mm 5 mm 12 640 €
2/1 landscape 2. Spread 460 x 297 mm 5 mm 12 640 €
1/1 portrait Not specified 230 x 297 mm 5 mm 6 380 €
1/1 portrait 2. Cover 230 x 297 mm 5 mm 7 010 €
1/1 portrait Back cover 230 x 297 mm 5 mm 7 010 €
1/2 portrait Not specified 111 x 297 mm 5 mm 4 340 €
1/2 landscape Not specified 230 x 146 mm 5 mm 4 340 €
1/4 portrait Not specified 61 x 297 mm 5 mm 3 190 €
1/4 landscape Not specified 230 x 70 mm 5 mm 3 190 €
1/4 square Not specified 111 x 146 mm 5 mm 3 190 €
*) size without marginal Prices valid until 31.12.2025
Size

230 x 297 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.

ICC profile

Technical information

yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Desktop 980×400 px 30 € / CPM (Cost per thousand)
Desktop 980×120 px 12 € / CPM (Cost per thousand)
Desktop 300×250 px 8 € / CPM (Cost per thousand)
Desktop 300×500 px 12 € / CPM (Cost per thousand)
Desktop 300×750 px 16 € / CPM (Cost per thousand)
Desktop 468×400 px 10 € / CPM (Cost per thousand)
Desktop 560×400 px 14 € / CPM (Cost per thousand)
Desktop 160×600 px 8 € / CPM (Cost per thousand)
Desktop px 18 € / CPM (Cost per thousand)
Mobile 300×300 px 18 € / CPM (Cost per thousand)
Mobile 300×150 px 12 € / CPM (Cost per thousand)
Mobile 300×150 px 14 € / CPM (Cost per thousand)
Mobile px 18 € / CPM (Cost per thousand)
Desktop 980x552 px 40 € / CPM (Cost per thousand)
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Desktop 980×400 px 30 € / CPM (Cost per thousand)
Desktop 980×120 px 12 € / CPM (Cost per thousand)
Desktop 300×250 px 8 € / CPM (Cost per thousand)
Desktop 300×500 px 12 € / CPM (Cost per thousand)
Desktop 300×750 px 16 € / CPM (Cost per thousand)
Desktop 468×400 px 10 € / CPM (Cost per thousand)
Desktop 560×400 px 14 € / CPM (Cost per thousand)
Desktop 160×600 px 8 € / CPM (Cost per thousand)
Desktop px 18 € / CPM (Cost per thousand)
Mobile 300×300 px 18 € / CPM (Cost per thousand)
Mobile 300×150 px 12 € / CPM (Cost per thousand)
Mobile 300×150 px 14 € / CPM (Cost per thousand)
Mobile px 18 € / CPM (Cost per thousand)
Desktop 980x552 px 40 € / CPM (Cost per thousand)
Prices valid until 31.12.2025

Readers

Readers
194 700
Total reach
751 700
How many times read
2,3
Minutes of reading
70 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 87 169 400
Men 49 14 27 300
Native language Finnish 95 99 192 800
Swedish 5 1 1 900
Age 15-24 y 13 4 7 800
25-34 y 14 5 9 700
35-44 y 14 6 11 700
45-54 y 14 8 15 600
55-64 y 16 14 27 300
65+ y 30 63 122 700
Gender + age Female 15-29 years 10 6 11 700
Female 30-49 years 14 10 19 500
Female 50+ years 28 71 138 200
Male 15-29 years 10 1 1 900
Male 30-49 years 15 2 3 900
Male 50+ years 24 11 21 400
Household position Lives at home with parents 7 2 3 900
Lives alone 29 33 64 300
Lives with spouse 36 48 93 500
Lives with spouse and children 24 13 25 300
Single parent 3 2 3 900
Other 3 3 5 800
Grandchildren under 18 years of age Yes 20 32 62 300
No 39 54 105 100
No answer (under 45 year olds) 41 15 29 200
Education Elementary school 5 9 17 500
Secondary school 6 9 17 500
Vocational 28 26 50 600
High school 14 10 19 500
University of Applied Sciences 20 16 31 200
University 26 28 54 500
Something else 2 3 5 800
Decision-maker in grocery purchases Yes 93 96 186 900
No 7 3 5 800
Can not say 1 1 1 900
Use of glasses or contact lenses Yes 68 83 161 600
No 32 17 33 100
Size of the household 1 pers 29 33 64 300
2 pers 38 50 97 400
3 pers 14 9 17 500
4 pers 12 6 11 700
5+ pers 7 3 5 800
Household income (gross) Below 20 000 € /y 11 8 15 600
20 000 - 35 000 € /y 18 28 54 500
35 001 - 50 000 € /y 19 23 44 800
50 001 - 85 000 € /y 21 18 35 000
85 001 - 100 000 € /y 8 5 9 700
Over 100 000 € /y 10 7 13 600
Dont want to tell 5 6 11 700
Cant say / No answer 8 5 9 700
Family with kids Yes 32 17 33 100
No 68 83 161 600
13 8 15 600
13 6 11 700
5 2 3 900
1 1 1 900
1 1 1 900
68 83 161 600
0 0 0
Pets in household Cat 17 14 27 300
Dog 26 21 40 900
Some other pet 5 5 9 700
No pets 60 67 130 400
Health services used in the household Public health services 85 92 179 100
Employer - funded health care services 50 28 54 500
Private, self-funded healthcare services 38 50 97 400
Private health insurance services 24 14 27 300
No health care 1 0 0
Can not say 1 0 0
Housing Apartment 32 27 52 600
Row house or semi-detached house 15 15 29 200
Detached house 47 50 97 400
Farm 5 7 13 600
Something else 1 2 3 900
Can not say 0 0 0
Ownership of housing Owner-occupied residence 77 85 165 500
Rented residence 19 11 21 400
Right of residence apartment 2 3 5 800
Something else 1 2 3 900
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 47 91 500
No 58 53 103 200
Can not say 1 0 0
Number of cars in household One car 46 52 101 200
Two cars 31 29 56 500
Three or more cars 10 5 9 700
No car 14 14 27 300
Type of car, if buying now New 21 25 48 700
Used 68 59 114 900
Company car 4 2 3 900
Leasing (personal) 8 7 13 600
Shared car 3 2 3 900
Doesn't use a car 9 13 25 300
Can not say 5 6 11 700
Advertising ban at the door / mailbox Yes 26 18 35 000
No 74 82 159 700
Can not say 0 0 0
Using AdBlocker or similar application Yes 19 7 13 600
No 76 86 167 400
Can not say 5 7 13 600
Type of municipality (7 class) Greater Helsinki 19 15 29 200
Turku or Tampere 8 7 13 600
Oulu 4 3 5 800
70 000 - 150 000 inhabitants town 13 15 29 200
Urban municipality 27 29 56 500
Conurbation 15 14 27 300
Countryside 13 17 33 100
Source: NRS 2024
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 14 32 62 300
5-6 days a week 4 7 13 600
1-4 days a week 25 38 74 000
Monthly 24 16 31 200
Rarely 24 6 11 700
Never 8 1 1 900
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 22 19 37 000
5-6 days a week 6 6 11 700
1-4 days a week 19 19 37 000
Monthly 15 13 25 300
Rarely 23 21 40 900
Never 14 20 38 900
Can not say 1 2 3 900
The frequency of reading: Print newspapers or afternoon papers Daily 28 54 105 100
5-6 days a week 4 4 7 800
1-4 days a week 23 22 42 800
Monthly 14 8 15 600
Rarely 23 11 21 400
Never 8 2 3 900
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 51 99 300
5-6 days a week 10 7 13 600
1-4 days a week 16 16 31 200
Monthly 6 6 11 700
Rarely 9 9 17 500
Never 6 11 21 400
Can not say 1 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 6 11 700
5-6 days a week 4 5 9 700
1-4 days a week 42 55 107 100
Monthly 18 14 27 300
Rarely 22 16 31 200
Never 9 5 9 700
Can not say 1 0 0
The frequency of watching: Free online TV services Daily 16 18 35 000
5-6 days a week 10 9 17 500
1-4 days a week 30 25 48 700
Monthly 23 19 37 000
Rarely 14 13 25 300
Never 6 14 27 300
Can not say 1 1 1 900
The frequency of watching: Pay TV and streaming services Daily 15 10 19 500
5-6 days a week 10 6 11 700
1-4 days a week 22 15 29 200
Monthly 10 7 13 600
Rarely 12 12 23 400
Never 30 51 99 300
Can not say 1 0 0
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 65 126 600
5-6 days a week 10 10 19 500
1-4 days a week 20 12 23 400
Monthly 12 6 11 700
Rarely 11 5 9 700
Never 3 2 3 900
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 34 44 85 700
5-6 days a week 12 14 27 300
1-4 days a week 23 17 33 100
Monthly 12 9 17 500
Rarely 13 8 15 600
Never 6 8 15 600
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 32 62 300
5-6 days a week 7 9 17 500
1-4 days a week 16 16 31 200
Monthly 13 9 17 500
Rarely 26 20 38 900
Never 16 13 25 300
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 16 14 27 300
5-6 days a week 9 6 11 700
1-4 days a week 22 20 38 900
Monthly 14 12 23 400
Rarely 22 24 46 700
Never 16 24 46 700
Can not say 1 1 1 900
The frequency of listening: Podcasts Daily 5 3 5 800
5-6 days a week 3 2 3 900
1-4 days a week 10 6 11 700
Monthly 14 9 17 500
Rarely 29 27 52 600
Never 38 49 95 400
Can not say 2 3 5 800
User frequency and following: Social media Daily 59 49 95 400
5-6 days a week 7 8 15 600
1-4 days a week 7 7 13 600
Monthly 3 3 5 800
Rarely 6 7 13 600
Never 17 26 50 600
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 7 13 600
5-6 days a week 6 3 5 800
1-4 days a week 12 8 15 600
Monthly 8 6 11 700
Rarely 21 21 40 900
Never 40 54 105 100
Can not say 1 1 1 900
User frequency: Instant messaging Daily 69 59 114 900
5-6 days a week 10 12 23 400
1-4 days a week 9 11 21 400
Monthly 3 4 7 800
Rarely 3 4 7 800
Never 6 11 21 400
Can not say 0 0 0
Daily 16 29 56 500
5-6 days a week 6 7 13 600
1-4 days a week 14 14 27 300
Monthly 22 18 35 000
Rarely 35 27 52 600
Never 7 5 9 700
Can not say 0 0 0
Daily 3 3 5 800
5-6 days a week 2 2 3 900
1-4 days a week 4 3 5 800
Monthly 7 6 11 700
Rarely 30 25 48 700
Never 53 60 116 800
Can not say 1 1 1 900
Daily 6 5 9 700
5-6 days a week 3 3 5 800
1-4 days a week 5 4 7 800
Monthly 8 7 13 600
Rarely 23 20 38 900
Never 55 61 118 800
Can not say 1 0 0
Daily 19 7 13 600
5-6 days a week 9 5 9 700
1-4 days a week 23 16 31 200
Monthly 22 19 37 000
Rarely 18 26 50 600
Never 10 26 50 600
Can not say 0 0 0
Daily 4 2 3 900
5-6 days a week 2 2 3 900
1-4 days a week 7 4 7 800
Monthly 7 4 7 800
Rarely 12 10 19 500
Never 61 67 130 400
Cant say / No answer 7 11 21 400
Daily 41 41 79 800
5-6 days a week 8 10 19 500
1-4 days a week 10 8 15 600
Monthly 6 5 9 700
Rarely 8 5 9 700
Never 22 24 46 700
Cant say / No answer 4 8 15 600
Daily 31 23 44 800
5-6 days a week 6 5 9 700
1-4 days a week 9 7 13 600
Monthly 5 5 9 700
Rarely 10 13 25 300
Never 34 39 75 900
Cant say / No answer 5 8 15 600
Daily 14 6 11 700
5-6 days a week 2 1 1 900
1-4 days a week 3 1 1 900
Monthly 2 1 1 900
Rarely 5 4 7 800
Never 69 78 151 900
Cant say / No answer 5 8 15 600
Daily 6 3 5 800
5-6 days a week 2 1 1 900
1-4 days a week 5 4 7 800
Monthly 5 3 5 800
Rarely 12 9 17 500
Never 65 73 142 100
Cant say / No answer 5 8 15 600
Daily 10 4 7 800
5-6 days a week 3 1 1 900
1-4 days a week 4 2 3 900
Monthly 3 2 3 900
Rarely 9 7 13 600
Never 68 76 148 000
Cant say / No answer 5 8 15 600
Source: NRS 2024
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 13 11 21 400
Partially agree 44 45 87 600
Partially disagree 31 32 62 300
Completely disagree 10 9 17 500
Can not say 2 3 5 800
I prefer domestic products Completely agree 32 41 79 800
Partially agree 55 52 101 200
Partially disagree 10 5 9 700
Completely disagree 1 0 0
Can not say 1 1 1 900
I consciously make responsible choices in my consumption Completely agree 19 23 44 800
Partially agree 55 61 118 800
Partially disagree 19 12 23 400
Completely disagree 4 2 3 900
Can not say 3 3 5 800
When shopping, quality is more important to me than price Completely agree 22 22 42 800
Partially agree 57 60 116 800
Partially disagree 17 14 27 300
Completely disagree 2 2 3 900
Can not say 2 2 3 900
I usually choose the cheapest option Completely agree 12 10 19 500
Partially agree 47 46 89 600
Partially disagree 34 35 68 100
Completely disagree 6 7 13 600
Can not say 1 2 3 900
I often take advantage of discount and campaign prices in my purchases Completely agree 37 36 70 100
Partially agree 51 54 105 100
Partially disagree 9 7 13 600
Completely disagree 2 2 3 900
Can not say 1 1 1 900
In my circle of friends, I am often the first to try new things Completely agree 6 5 9 700
Partially agree 25 21 40 900
Partially disagree 38 40 77 900
Completely disagree 24 25 48 700
Can not say 7 9 17 500
In my opinion, money is for consumption and not for saving Completely agree 5 4 7 800
Partially agree 35 36 70 100
Partially disagree 46 46 89 600
Completely disagree 11 11 21 400
Can not say 3 3 5 800
I prefer local shops and services Completely agree 27 37 72 000
Partially agree 57 55 107 100
Partially disagree 12 6 11 700
Completely disagree 2 1 1 900
Can not say 2 1 1 900
I want to see advertising targeted to me based on my online behavior Completely agree 4 3 5 800
Partially agree 28 25 48 700
Partially disagree 31 27 52 600
Completely disagree 32 37 72 000
Can not say 5 8 15 600
When I want a certain brand of product, the price doesn't matter Completely agree 9 10 19 500
Partially agree 32 33 64 300
Partially disagree 37 34 66 200
Completely disagree 22 22 42 800
Can not say 2 2 3 900
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 17 22 42 800
Partially agree 50 56 109 000
Partially disagree 24 16 31 200
Completely disagree 6 4 7 800
Can not say 3 3 5 800
Ecology is an important purchase reason for me Completely agree 16 22 42 800
Partially agree 51 56 109 000
Partially disagree 24 15 29 200
Completely disagree 7 3 5 800
Can not say 3 4 7 800
I prefer well-known brands Completely agree 12 11 21 400
Partially agree 57 58 112 900
Partially disagree 23 22 42 800
Completely disagree 5 5 9 700
Can not say 3 4 7 800
Source: NRS 2024
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 15 29 200
Quite positively 63 63 122 700
Quite negatively 15 14 27 300
Very negative 4 3 5 800
Can not say 5 5 9 700
Magazines Very positive 14 17 33 100
Quite positively 61 59 114 900
Quite negatively 16 15 29 200
Very negative 4 3 5 800
Can not say 6 5 9 700
Free and local newspapers Very positive 24 28 54 500
Quite positively 57 56 109 000
Quite negatively 10 9 17 500
Very negative 3 2 3 900
Can not say 5 5 9 700
Newspaper/Magazine websites or applications Very positive 7 8 15 600
Quite positively 47 43 83 700
Quite negatively 28 26 50 600
Very negative 9 7 13 600
Can not say 8 17 33 100
Social media (Facebook, Instagram etc.) Very positive 6 6 11 700
Quite positively 34 31 60 400
Quite negatively 32 30 58 400
Very negative 16 12 23 400
Can not say 13 21 40 900
Blogs Very positive 4 4 7 800
Quite positively 27 22 42 800
Quite negatively 28 26 50 600
Very negative 15 11 21 400
Can not say 27 37 72 000
Newsletters to email Very positive 2 2 3 900
Quite positively 18 18 35 000
Quite negatively 34 38 74 000
Very negative 43 36 70 100
Can not say 3 6 11 700
Other websites Very positive 4 4 7 800
Quite positively 39 32 62 300
Quite negatively 33 32 62 300
Very negative 13 13 25 300
Can not say 11 19 37 000
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 9 8 15 600
Quite positively 48 47 91 500
Quite negatively 28 28 54 500
Very negative 13 12 23 400
Can not say 4 6 11 700
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 5 9 700
Quite positively 36 33 64 300
Quite negatively 33 33 64 300
Very negative 19 18 35 000
Can not say 6 11 21 400
Home delivered advertisements and catalogues Very positive 20 25 48 700
Quite positively 47 50 97 400
Quite negatively 16 11 21 400
Very negative 13 11 21 400
Can not say 4 4 7 800
Out-of-home advertising Very positive 12 12 23 400
Quite positively 53 49 95 400
Quite negatively 20 21 40 900
Very negative 7 7 13 600
Can not say 7 12 23 400
Source: NRS 2024
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 22 42 800
Partially agree 61 63 122 700
Partially disagree 11 8 15 600
Completely disagree 4 2 3 900
Can not say 7 4 7 800
Completely agree 17 19 37 000
Partially agree 58 62 120 700
Partially disagree 14 11 21 400
Completely disagree 5 4 7 800
Can not say 7 5 9 700
A professional magazine keeps me up to date on professional matters Completely agree 22 23 44 800
Partially agree 48 46 89 600
Partially disagree 12 10 19 500
Completely disagree 5 5 9 700
Can not say 13 16 31 200
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 31 60 400
Partially agree 50 52 101 200
Partially disagree 7 7 13 600
Completely disagree 3 2 3 900
Can not say 9 9 17 500
Finnish magazines offer reliable comparisons and tests Completely agree 16 17 33 100
Partially agree 52 52 101 200
Partially disagree 14 15 29 200
Completely disagree 3 2 3 900
Can not say 15 15 29 200
Finnish magazines offer reliable product recommendations Completely agree 10 10 19 500
Partially agree 54 57 111 000
Partially disagree 18 17 33 100
Completely disagree 3 2 3 900
Can not say 15 13 25 300
Finnish magazines are of high quality Completely agree 22 27 52 600
Partially agree 59 61 118 800
Partially disagree 9 7 13 600
Completely disagree 2 1 1 900
Can not say 8 4 7 800
I follow important magazines on social media Completely agree 7 7 13 600
Partially agree 25 24 46 700
Partially disagree 25 27 52 600
Completely disagree 34 33 64 300
Can not say 9 10 19 500
I read important magazines from cover to cover Completely agree 18 22 42 800
Partially agree 34 42 81 800
Partially disagree 28 23 44 800
Completely disagree 16 10 19 500
Can not say 5 3 5 800
Ads in magazines make new things familiar Completely agree 10 13 25 300
Partially agree 50 50 97 400
Partially disagree 24 24 46 700
Completely disagree 8 8 15 600
Can not say 8 5 9 700
Completely agree 10 11 21 400
Partially agree 36 32 62 300
Partially disagree 24 21 40 900
Completely disagree 23 30 58 400
Can not say 8 7 13 600
I have purchased products based on the ad in magazine Completely agree 9 9 17 500
Partially agree 36 39 75 900
Partially disagree 26 25 48 700
Completely disagree 22 23 44 800
Can not say 6 4 7 800
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 16 31 200
Partially agree 49 55 107 100
Partially disagree 20 16 31 200
Completely disagree 13 11 21 400
Can not say 5 3 5 800
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 12 23 400
Partially agree 29 35 68 100
Partially disagree 29 27 52 600
Completely disagree 27 23 44 800
Can not say 6 4 7 800
Completely agree 2 1 1 900
Partially agree 19 13 25 300
Partially disagree 33 32 62 300
Completely disagree 38 44 85 700
Can not say 9 10 19 500
Completely agree 16 24 46 700
Partially agree 40 47 91 500
Partially disagree 23 17 33 100
Completely disagree 12 7 13 600
Can not say 8 6 11 700
Source: NRS 2024
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 13 25 300
Newspapers 13 19 37 000
Magazine websites 7 4 7 800
Newspaper websites 8 7 13 600
Blogs 3 1 1 900
Social media 14 8 15 600
Other websites 42 31 60 400
Television 10 10 19 500
Radio 2 1 1 900
Direct mail 10 13 25 300
None of these 40 48 93 500
Information sources, consumer electronics and information technology Print magazines 15 20 38 900
Newspapers 18 29 56 500
Magazine websites 10 7 13 600
Newspaper websites 11 10 19 500
Blogs 6 2 3 900
Social media 26 15 29 200
Other websites 49 37 72 000
Television 17 19 37 000
Radio 3 4 7 800
Direct mail 36 46 89 600
None of these 17 20 38 900
Information sources, beauty care and cosmetics Print magazines 18 34 66 200
Newspapers 8 15 29 200
Magazine websites 10 11 21 400
Newspaper websites 6 9 17 500
Blogs 8 6 11 700
Social media 28 22 42 800
Other websites 16 17 33 100
Television 14 17 33 100
Radio 2 2 3 900
Direct mail 17 26 50 600
None of these 45 32 62 300
Information sources, travel Print magazines 16 24 46 700
Newspapers 15 26 50 600
Magazine websites 10 10 19 500
Newspaper websites 10 8 15 600
Blogs 11 7 13 600
Social media 34 25 48 700
Other websites 47 41 79 800
Television 16 17 33 100
Radio 3 3 5 800
Direct mail 9 13 25 300
None of these 27 28 54 500
Information sources, style and fashion Print magazines 23 42 81 800
Newspapers 13 22 42 800
Magazine websites 13 14 27 300
Newspaper websites 8 6 11 700
Blogs 9 6 11 700
Social media 34 26 50 600
Other websites 33 31 60 400
Television 18 20 38 900
Radio 2 2 3 900
Direct mail 25 35 68 100
None of these 29 20 38 900
Information sources, building and renovating Print magazines 19 26 50 600
Newspapers 15 25 48 700
Magazine websites 9 8 15 600
Newspaper websites 8 8 15 600
Blogs 6 3 5 800
Social media 23 16 31 200
Other websites 32 27 52 600
Television 18 19 37 000
Radio 2 2 3 900
Direct mail 27 35 68 100
None of these 33 34 66 200
Information sources, food, cooking and baking Print magazines 36 51 99 300
Newspapers 26 39 75 900
Magazine websites 22 21 40 900
Newspaper websites 20 18 35 000
Blogs 14 11 21 400
Social media 42 30 58 400
Other websites 33 26 50 600
Television 28 30 58 400
Radio 6 5 9 700
Direct mail 27 35 68 100
None of these 12 10 19 500
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 12 23 400
Newspapers 11 20 38 900
Magazine websites 3 3 5 800
Newspaper websites 6 6 11 700
Blogs 1 1 1 900
Social media 10 10 19 500
Other websites 25 22 42 800
Television 12 14 27 300
Radio 2 1 1 900
Direct mail 17 25 48 700
None of these 52 46 89 600
Information sources, decorating and furniture purchases Print magazines 23 35 68 100
Newspapers 16 21 40 900
Magazine websites 11 11 21 400
Newspaper websites 8 8 15 600
Blogs 8 5 9 700
Social media 28 21 40 900
Other websites 30 25 48 700
Television 18 19 37 000
Radio 2 1 1 900
Direct mail 30 40 77 900
None of these 26 22 42 800
Information sources, saving and investing Print magazines 9 12 23 400
Newspapers 11 16 31 200
Magazine websites 7 5 9 700
Newspaper websites 10 8 15 600
Blogs 7 4 7 800
Social media 18 11 21 400
Other websites 30 20 38 900
Television 7 8 15 600
Radio 3 3 5 800
Direct mail 4 4 7 800
None of these 48 56 109 000
Information sources, health and wellbeing products / services Print magazines 14 23 44 800
Newspapers 14 23 44 800
Magazine websites 8 9 17 500
Newspaper websites 8 7 13 600
Blogs 5 4 7 800
Social media 23 20 38 900
Other websites 38 34 66 200
Television 12 13 25 300
Radio 3 3 5 800
Direct mail 16 23 44 800
None of these 37 35 68 100
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 18 35 000
Newspapers 18 29 56 500
Magazine websites 7 6 11 700
Newspaper websites 9 9 17 500
Blogs 5 3 5 800
Social media 24 18 35 000
Other websites 41 32 62 300
Television 14 13 25 300
Radio 2 2 3 900
Direct mail 30 40 77 900
None of these 29 28 54 500
Source: NRS 2024
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 10 19 500
Well-being and health 52 72 140 200
Charity work 14 21 40 900
Self development 32 33 64 300
Celebrities 15 18 35 000
Fishing 16 7 13 600
Beauty care and cosmetics 17 25 48 700
Literature 27 46 89 600
Domestic and foreign news 54 56 109 000
Domestic travel 32 34 66 200
Culture 33 47 91 500
Crafts 26 44 85 700
Nature and going outdoor 53 61 118 800
Hunting 10 6 11 700
Style and fashion 22 37 72 000
Music and concerts 37 40 77 900
Going on summer cottage 30 32 62 300
Local affairs 56 67 130 400
Computer/console/mobile playing 17 4 7 800
Politics 41 39 75 900
Gardening and plants 33 53 103 200
Building and renovating 37 30 58 400
Food and drink 40 46 89 600
Cooking, baking, recipes 39 58 112 900
Investment 22 15 29 200
Decorating 30 43 83 700
Economic and finances 35 33 64 300
Science 34 25 48 700
Travelling abroad 35 30 58 400
Sports, exercising 46 39 75 900
Sailing, boating 10 5 9 700
Consumer electronics and information technology 23 8 15 600
Environmental matters 32 37 72 000
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 1 1 900
Buying an apartment 10 6 11 700
Home renovation 29 28 54 500
Buying a car 25 18 35 000
Buying a boat 3 2 3 900
None of these 50 59 114 900
Purchases in the last 12 months Furniture and furnishings 42 38 74 000
Repair and construction products 40 39 75 900
Domestic appliances 38 38 74 000
Electronics or IT products 49 36 70 100
Cars 18 12 23 400
Clothing and footwear 82 85 165 500
Eyeglasses, contact lenses or sunglasses 35 36 70 100
Sports clothing, footwear or equipment 60 52 101 200
Saving or investing products or services 26 21 40 900
Cosmetics and beauty products 47 60 116 800
Mobile phones 30 26 50 600
Travels 46 44 85 700
Products and services for health and well-being 60 70 136 300
None of the above 2 2 3 900
Intentions to purchase within 12 months Furniture and furnishings 29 21 40 900
Repair and construction products 34 30 58 400
Domestic appliances 19 17 33 100
Electronics or IT products 28 19 37 000
Cars 14 9 17 500
Clothing and footwear 64 64 124 600
Eyeglasses, contact lenses or sunglasses 28 34 66 200
Sports clothing, footwear or equipment 43 34 66 200
Saving or investing products or services 21 15 29 200
Cosmetics and beauty products 38 46 89 600
Mobile phones 16 16 31 200
Travels 44 40 77 900
Products and services for health and well-being 48 55 107 100
None of the above 7 5 9 700
Will consider switching over the next 12 months Bank 7 5 9 700
Insurance company 10 6 11 700
electric company 20 18 35 000
Internet Connection 9 6 11 700
Phone-subscription 13 10 19 500
None of the above 46 52 101 200
Can not say 19 20 38 900
Uses of extra money Magazines, books, movies 17 20 38 900
Eating, drinking, partying in a restaurant 34 24 46 700
Exercise hobbies and equipment 27 21 40 900
Cultural events (e.g. concerts, theater, festivals) 35 42 81 800
Renovation, decoration 24 24 46 700
Health services and one's own well-being 22 31 60 400
Travelling 42 44 85 700
Entertainment electronics and information technology equipment, mobile phones 15 5 9 700
Clothes, shoes and bags 23 19 37 000
Home services (cleaning and other housekeeping services) 6 12 23 400
Car, boat, motorcycle 12 4 7 800
Cosmetics and beauty care 11 11 21 400
Saving, investing 46 42 81 800
Other 8 9 17 500
There is no extra money after mandatory expenses 7 7 13 600
Can not say 3 3 5 800
Source: NRS 2024

Online & social media

Magazine website

http://kotiliesi.fi/

Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM

The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.

Some channels and Followers August 2024

Contact info

Media sales

  • Mediamyynti Otavamedia
  • yrityspalvelu@otavamedia.fi
Media

Publisher

  • Otavamedia Oy

Publisher

  • Otavamedia Oy

Vastaava päätoimittaja

  • Saija Hakoniemi
 

Address

  • Uudenmaankatu 10
  • 00120 Helsinki

Postal address

  • Uudenmaankatu 10
  • 00015 Otavamedia

Phone

  • +358 9 15661

Email

  • kotiliesi@otavamedia.fi