Mondo
Kansikuva Mondo 2024

Mondo

Mondo serves the readers on their travels, shares inspiring stories and gives new travelling ideas. It tests, chooses and recommends. Mondo tells about new destinations, finds the new aspects of already familiar places and gives the best tips to make travelling easier, with regards to equipment, devices, travelling cosmetics and applications, for example. The reader: All Finns who are extensively interested in travelling and the world, are actively looking for new experiences and whose consumerism is greatly influenced by travelling.

Issues per year

11 issues per year

Copies

27 000

Magazine website

https://apu.fi/lehdet/mondo

Magazine in Social Media

Timetables

Issue Issue Booking Date Material Date Themes and info
1 - 2 3.1.2024 5.12.2023 Travel fair. Mondo’s choices – TOP destinations in 2024
3 7.2.2024 12.1.2024 A city break in Europe. Try overlanding
4 13.3.2024 16.2.2024 Dream holidays for winter 2024–2025. The Baltics
5 17.4.2024 20.3.2024 Themed special: 50 tips for Spain
6 - 7 22.5.2024 24.4.2024 Summer staycations in Finland and the neighbouring countries. Adventures
8 3.7.2024 6.6.2024 Destinations for autumn. No-fly holidays in Finland.
9 7.8.2024 12.7.2024 Try a holiday in nature. Best weekend destinations
10 11.9.2024 16.8.2024 Pampering, sun and sea
11 16.10.2024 20.9.2024 Ski trips. Amazing long-haul destinations
12 20.11.2024 25.10.2024 Christmas trips. New destinations for late winter.
Issue Issue Booking Date Material Date Themes and info
1 - 2 2.1.2025 4.12.2024 Mondos picks for 2025 TOP destinations. Travel fair.
3 12.2.2025 20.1.2025 City break in Europe. Travel by land. Lovely vacation islands.
4 19.3.2025 24.2.2025 Winter 2025-2026 dream vacations. The Baltics.
5 23.4.2025 28.3.2025 Italys new dream destinations. New summer spots in Finland.

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 460 x 297 mm 5 mm 6 825 €
2/1 landscape First spread 460 x 297 mm 5 mm 8 311 €
1/1 portrait Not specified 230 x 297 mm 5 mm 4 305 €
1/1 portrait 2. Cover 230 x 297 mm 5 mm 4 736 €
1/1 portrait 3. Cover 230 x 297 mm 5 mm 4 736 €
1/1 takakansi portrait Back cover 230 x 267 mm 5 mm 4 736 €
1/2 portrait Not specified 112 x 297 mm 5 mm 2 882 €
1/2 landscape Not specified 230 x 146 mm 5 mm 2 882 €
1/3 portrait Not specified 77 x 297 mm 5 mm 2 368 €
1/3 landscape Not specified 230 x 99 mm 5 mm 2 368 €
1/4 portrait Not specified 60 x 297 mm 5 mm 2 258 €
1/4 landscape Not specified 230 x 74 mm 5 mm 2 258 €
1/4 square Not specified 112 x 146 mm 5 mm 2 258 €
*) size without marginal Prices valid until 31.12.2024
Size

230 x 297 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

ICC profile

Technical information

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 460 x 297 mm 5 mm 6 825 €
2/1 landscape First spread 460 x 297 mm 5 mm 8 311 €
1/1 portrait Not specified 230 x 297 mm 5 mm 4 305 €
1/1 portrait 2. Cover 230 x 297 mm 5 mm 4 736 €
1/1 portrait 3. Cover 230 x 297 mm 5 mm 4 736 €
1/1 takakansi portrait Back cover 230 x 267 mm 5 mm 4 736 €
1/2 portrait Not specified 112 x 297 mm 5 mm 2 882 €
1/2 landscape Not specified 230 x 146 mm 5 mm 2 882 €
1/3 portrait Not specified 77 x 297 mm 5 mm 2 368 €
1/3 landscape Not specified 230 x 99 mm 5 mm 2 368 €
1/4 portrait Not specified 60 x 297 mm 5 mm 2 258 €
1/4 landscape Not specified 230 x 74 mm 5 mm 2 258 €
1/4 square Not specified 112 x 146 mm 5 mm 2 258 €
*) size without marginal Prices valid until 31.12.2025
Size

230 x 297 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

ICC profile

Technical information

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Desktop 300x250 px 8 € / CPM (Cost per thousand)
Mobile 300x250 px 8 € / CPM (Cost per thousand)
Desktop 468x400 px 9 € / CPM (Cost per thousand)
Desktop 140x350 px 10 € / CPM (Cost per thousand)
Desktop 160x600 px 10 € / CPM (Cost per thousand)
Desktop 200x900 px 11 € / CPM (Cost per thousand)
Desktop 600x500 px 12 € / CPM (Cost per thousand)
Desktop 980x120 px 12 € / CPM (Cost per thousand)
Mobile 300x300 px 13 € / CPM (Cost per thousand)
Desktop 980x400, 300x300 px 23 € / CPM (Cost per thousand)
Desktop 300x600 px 23 € / CPM (Cost per thousand)
Desktop 2048x1152, 750x1334 px 23 € / CPM (Cost per thousand)
Desktop Banner 220 x 100 px 30 € / CPM (Cost per thousand)
Desktop 980x400 px 34 € / CPM (Cost per thousand)
Desktop Paraati + tapetti 980x400 px 42 € / CPM (Cost per thousand)
Desktop Interstitiaali 1200x1600 px 50 € / CPM (Cost per thousand)
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Desktop 300x250 px 8 € / CPM (Cost per thousand)
Mobile 300x250 px 8 € / CPM (Cost per thousand)
Desktop 468x400 px 9 € / CPM (Cost per thousand)
Desktop 140x350 px 10 € / CPM (Cost per thousand)
Desktop 160x600 px 10 € / CPM (Cost per thousand)
Desktop 200x900 px 11 € / CPM (Cost per thousand)
Desktop 600x500 px 12 € / CPM (Cost per thousand)
Desktop 980x120 px 12 € / CPM (Cost per thousand)
Mobile 300x300 px 13 € / CPM (Cost per thousand)
Desktop 980x400, 300x300 px 23 € / CPM (Cost per thousand)
Desktop 300x600 px 23 € / CPM (Cost per thousand)
Desktop 2048x1152, 750x1334 px 23 € / CPM (Cost per thousand)
Desktop Banner 220 x 100 px 30 € / CPM (Cost per thousand)
Desktop 980x400 px 34 € / CPM (Cost per thousand)
Desktop Paraati + tapetti 980x400 px 42 € / CPM (Cost per thousand)
Desktop Interstitiaali 1200x1600 px 50 € / CPM (Cost per thousand)
Prices valid until 31.12.2025

Readers

Readers
62 600
Total reach
How many times read
2,3
Minutes of reading
59 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 60 37 600
Men 49 40 25 000
Native language Finnish 95 97 60 700
Swedish 5 3 1 900
Age 15-24 y 13 2 1 300
25-34 y 14 12 7 500
35-44 y 14 20 12 500
45-54 y 14 20 12 500
55-64 y 16 21 13 100
65+ y 30 25 15 600
Gender + age Female 15-29 years 10 4 2 500
Female 30-49 years 14 22 13 800
Female 50+ years 28 34 21 300
Male 15-29 years 10 3 1 900
Male 30-49 years 15 15 9 400
Male 50+ years 24 23 14 400
Household position Lives at home with parents 7 1 600
Lives alone 29 27 16 900
Lives with spouse 36 38 23 800
Lives with spouse and children 24 28 17 500
Single parent 3 5 3 100
Other 3 1 600
Grandchildren under 18 years of age Yes 20 22 13 800
No 39 45 28 200
No answer (under 45 year olds) 41 34 21 300
Education Elementary school 5 3 1 900
Secondary school 6 2 1 300
Vocational 28 15 9 400
High school 14 10 6 300
University of Applied Sciences 20 25 15 600
University 26 43 26 900
Something else 2 3 1 900
Decision-maker in grocery purchases Yes 93 97 60 700
No 7 3 1 900
Can not say 1 0 0
Use of glasses or contact lenses Yes 68 75 47 000
No 32 25 15 600
Size of the household 1 pers 29 26 16 300
2 pers 38 42 26 300
3 pers 14 17 10 600
4 pers 12 11 6 900
5+ pers 7 5 3 100
Household income (gross) Below 20 000 € /y 11 4 2 500
20 000 - 35 000 € /y 18 8 5 000
35 001 - 50 000 € /y 19 20 12 500
50 001 - 85 000 € /y 21 27 16 900
85 001 - 100 000 € /y 8 10 6 300
Over 100 000 € /y 10 20 12 500
Dont want to tell 5 8 5 000
Cant say / No answer 8 4 2 500
Family with kids Yes 32 31 19 400
No 68 69 43 200
13 16 10 000
13 11 6 900
5 2 1 300
1 1 600
1 1 600
68 68 42 600
0 1 600
Pets in household Cat 17 15 9 400
Dog 26 28 17 500
Some other pet 5 4 2 500
No pets 60 58 36 300
Health services used in the household Public health services 85 79 49 500
Employer - funded health care services 50 61 38 200
Private, self-funded healthcare services 38 41 25 700
Private health insurance services 24 30 18 800
No health care 1 0 0
Can not say 1 1 600
Housing Apartment 32 39 24 400
Row house or semi-detached house 15 15 9 400
Detached house 47 43 26 900
Farm 5 3 1 900
Something else 1 0 0
Can not say 0 0 0
Ownership of housing Owner-occupied residence 77 83 52 000
Rented residence 19 14 8 800
Right of residence apartment 2 2 1 300
Something else 1 1 600
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 47 29 400
No 58 53 33 200
Can not say 1 1 600
Number of cars in household One car 46 50 31 300
Two cars 31 31 19 400
Three or more cars 10 7 4 400
No car 14 12 7 500
Type of car, if buying now New 21 27 16 900
Used 68 64 40 100
Company car 4 5 3 100
Leasing (personal) 8 8 5 000
Shared car 3 4 2 500
Doesn't use a car 9 7 4 400
Can not say 5 5 3 100
Advertising ban at the door / mailbox Yes 26 29 18 200
No 74 71 44 400
Can not say 0 0 0
Using AdBlocker or similar application Yes 19 14 8 800
No 76 83 52 000
Can not say 5 3 1 900
Type of municipality (7 class) Greater Helsinki 19 33 20 700
Turku or Tampere 8 7 4 400
Oulu 4 3 1 900
70 000 - 150 000 inhabitants town 13 12 7 500
Urban municipality 27 29 18 200
Conurbation 15 8 5 000
Countryside 13 8 5 000
Source: NRS 2024
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 14 21 13 100
5-6 days a week 4 4 2 500
1-4 days a week 25 40 25 000
Monthly 24 25 15 600
Rarely 24 10 6 300
Never 8 1 600
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 22 25 15 600
5-6 days a week 6 9 5 600
1-4 days a week 19 23 14 400
Monthly 15 13 8 100
Rarely 23 20 12 500
Never 14 11 6 900
Can not say 1 1 600
The frequency of reading: Print newspapers or afternoon papers Daily 28 37 23 200
5-6 days a week 4 5 3 100
1-4 days a week 23 27 16 900
Monthly 14 11 6 900
Rarely 23 17 10 600
Never 8 3 1 900
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 65 40 700
5-6 days a week 10 10 6 300
1-4 days a week 16 11 6 900
Monthly 6 4 2 500
Rarely 9 3 1 900
Never 6 7 4 400
Can not say 1 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 4 2 500
5-6 days a week 4 4 2 500
1-4 days a week 42 46 28 800
Monthly 18 20 12 500
Rarely 22 18 11 300
Never 9 7 4 400
Can not say 1 1 600
The frequency of watching: Free online TV services Daily 16 16 10 000
5-6 days a week 10 11 6 900
1-4 days a week 30 34 21 300
Monthly 23 24 15 000
Rarely 14 12 7 500
Never 6 3 1 900
Can not say 1 0 0
The frequency of watching: Pay TV and streaming services Daily 15 13 8 100
5-6 days a week 10 12 7 500
1-4 days a week 22 23 14 400
Monthly 10 10 6 300
Rarely 12 13 8 100
Never 30 29 18 200
Can not say 1 0 0
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 49 30 700
5-6 days a week 10 11 6 900
1-4 days a week 20 20 12 500
Monthly 12 13 8 100
Rarely 11 6 3 800
Never 3 1 600
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 34 37 23 200
5-6 days a week 12 14 8 800
1-4 days a week 23 27 16 900
Monthly 12 11 6 900
Rarely 13 8 5 000
Never 6 3 1 900
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 22 13 800
5-6 days a week 7 8 5 000
1-4 days a week 16 20 12 500
Monthly 13 13 8 100
Rarely 26 25 15 600
Never 16 12 7 500
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 16 18 11 300
5-6 days a week 9 11 6 900
1-4 days a week 22 21 13 100
Monthly 14 18 11 300
Rarely 22 21 13 100
Never 16 12 7 500
Can not say 1 0 0
The frequency of listening: Podcasts Daily 5 5 3 100
5-6 days a week 3 3 1 900
1-4 days a week 10 11 6 900
Monthly 14 15 9 400
Rarely 29 26 16 300
Never 38 38 23 800
Can not say 2 2 1 300
User frequency and following: Social media Daily 59 57 35 700
5-6 days a week 7 8 5 000
1-4 days a week 7 8 5 000
Monthly 3 4 2 500
Rarely 6 5 3 100
Never 17 18 11 300
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 9 5 600
5-6 days a week 6 5 3 100
1-4 days a week 12 10 6 300
Monthly 8 11 6 900
Rarely 21 27 16 900
Never 40 38 23 800
Can not say 1 0 0
User frequency: Instant messaging Daily 69 72 45 100
5-6 days a week 10 9 5 600
1-4 days a week 9 10 6 300
Monthly 3 2 1 300
Rarely 3 2 1 300
Never 6 5 3 100
Can not say 0 0 0
Daily 16 19 11 900
5-6 days a week 6 8 5 000
1-4 days a week 14 17 10 600
Monthly 22 22 13 800
Rarely 35 30 18 800
Never 7 4 2 500
Can not say 0 0 0
Daily 3 4 2 500
5-6 days a week 2 2 1 300
1-4 days a week 4 7 4 400
Monthly 7 9 5 600
Rarely 30 29 18 200
Never 53 50 31 300
Can not say 1 0 0
Daily 6 8 5 000
5-6 days a week 3 3 1 900
1-4 days a week 5 8 5 000
Monthly 8 8 5 000
Rarely 23 22 13 800
Never 55 50 31 300
Can not say 1 0 0
Daily 19 13 8 100
5-6 days a week 9 5 3 100
1-4 days a week 23 27 16 900
Monthly 22 26 16 300
Rarely 18 18 11 300
Never 10 10 6 300
Can not say 0 1 600
Daily 4 8 5 000
5-6 days a week 2 4 2 500
1-4 days a week 7 11 6 900
Monthly 7 8 5 000
Rarely 12 12 7 500
Never 61 53 33 200
Cant say / No answer 7 5 3 100
Daily 41 44 27 500
5-6 days a week 8 9 5 600
1-4 days a week 10 12 7 500
Monthly 6 6 3 800
Rarely 8 6 3 800
Never 22 21 13 100
Cant say / No answer 4 3 1 900
Daily 31 29 18 200
5-6 days a week 6 6 3 800
1-4 days a week 9 10 6 300
Monthly 5 6 3 800
Rarely 10 11 6 900
Never 34 35 21 900
Cant say / No answer 5 3 1 900
Daily 14 7 4 400
5-6 days a week 2 1 600
1-4 days a week 3 2 1 300
Monthly 2 3 1 900
Rarely 5 5 3 100
Never 69 80 50 100
Cant say / No answer 5 4 2 500
Daily 6 11 6 900
5-6 days a week 2 3 1 900
1-4 days a week 5 4 2 500
Monthly 5 6 3 800
Rarely 12 12 7 500
Never 65 61 38 200
Cant say / No answer 5 3 1 900
Daily 10 5 3 100
5-6 days a week 3 2 1 300
1-4 days a week 4 4 2 500
Monthly 3 3 1 900
Rarely 9 9 5 600
Never 68 73 45 700
Cant say / No answer 5 3 1 900
Source: NRS 2024
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 13 15 9 400
Partially agree 44 44 27 500
Partially disagree 31 30 18 800
Completely disagree 10 10 6 300
Can not say 2 2 1 300
I prefer domestic products Completely agree 32 31 19 400
Partially agree 55 57 35 700
Partially disagree 10 10 6 300
Completely disagree 1 1 600
Can not say 1 1 600
I consciously make responsible choices in my consumption Completely agree 19 19 11 900
Partially agree 55 59 36 900
Partially disagree 19 17 10 600
Completely disagree 4 4 2 500
Can not say 3 1 600
When shopping, quality is more important to me than price Completely agree 22 22 13 800
Partially agree 57 63 39 400
Partially disagree 17 14 8 800
Completely disagree 2 1 600
Can not say 2 1 600
I usually choose the cheapest option Completely agree 12 7 4 400
Partially agree 47 44 27 500
Partially disagree 34 40 25 000
Completely disagree 6 9 5 600
Can not say 1 0 0
I often take advantage of discount and campaign prices in my purchases Completely agree 37 34 21 300
Partially agree 51 53 33 200
Partially disagree 9 11 6 900
Completely disagree 2 2 1 300
Can not say 1 1 600
In my circle of friends, I am often the first to try new things Completely agree 6 6 3 800
Partially agree 25 26 16 300
Partially disagree 38 40 25 000
Completely disagree 24 24 15 000
Can not say 7 5 3 100
In my opinion, money is for consumption and not for saving Completely agree 5 4 2 500
Partially agree 35 37 23 200
Partially disagree 46 48 30 000
Completely disagree 11 10 6 300
Can not say 3 2 1 300
I prefer local shops and services Completely agree 27 26 16 300
Partially agree 57 61 38 200
Partially disagree 12 12 7 500
Completely disagree 2 1 600
Can not say 2 1 600
I want to see advertising targeted to me based on my online behavior Completely agree 4 3 1 900
Partially agree 28 30 18 800
Partially disagree 31 29 18 200
Completely disagree 32 33 20 700
Can not say 5 5 3 100
When I want a certain brand of product, the price doesn't matter Completely agree 9 9 5 600
Partially agree 32 39 24 400
Partially disagree 37 33 20 700
Completely disagree 22 18 11 300
Can not say 2 1 600
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 17 14 8 800
Partially agree 50 55 34 400
Partially disagree 24 22 13 800
Completely disagree 6 6 3 800
Can not say 3 3 1 900
Ecology is an important purchase reason for me Completely agree 16 18 11 300
Partially agree 51 51 31 900
Partially disagree 24 24 15 000
Completely disagree 7 6 3 800
Can not say 3 1 600
I prefer well-known brands Completely agree 12 13 8 100
Partially agree 57 57 35 700
Partially disagree 23 24 15 000
Completely disagree 5 4 2 500
Can not say 3 1 600
Source: NRS 2024
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 15 9 400
Quite positively 63 67 41 900
Quite negatively 15 13 8 100
Very negative 4 1 600
Can not say 5 3 1 900
Magazines Very positive 14 19 11 900
Quite positively 61 62 38 800
Quite negatively 16 14 8 800
Very negative 4 2 1 300
Can not say 6 3 1 900
Free and local newspapers Very positive 24 29 18 200
Quite positively 57 59 36 900
Quite negatively 10 8 5 000
Very negative 3 1 600
Can not say 5 4 2 500
Newspaper/Magazine websites or applications Very positive 7 11 6 900
Quite positively 47 47 29 400
Quite negatively 28 29 18 200
Very negative 9 6 3 800
Can not say 8 8 5 000
Social media (Facebook, Instagram etc.) Very positive 6 8 5 000
Quite positively 34 34 21 300
Quite negatively 32 31 19 400
Very negative 16 13 8 100
Can not say 13 14 8 800
Blogs Very positive 4 5 3 100
Quite positively 27 28 17 500
Quite negatively 28 26 16 300
Very negative 15 12 7 500
Can not say 27 30 18 800
Newsletters to email Very positive 2 2 1 300
Quite positively 18 19 11 900
Quite negatively 34 37 23 200
Very negative 43 40 25 000
Can not say 3 3 1 900
Other websites Very positive 4 5 3 100
Quite positively 39 42 26 300
Quite negatively 33 32 20 000
Very negative 13 10 6 300
Can not say 11 11 6 900
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 9 9 5 600
Quite positively 48 53 33 200
Quite negatively 28 28 17 500
Very negative 13 9 5 600
Can not say 4 2 1 300
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 7 4 400
Quite positively 36 39 24 400
Quite negatively 33 36 22 500
Very negative 19 14 8 800
Can not say 6 5 3 100
Home delivered advertisements and catalogues Very positive 20 23 14 400
Quite positively 47 48 30 000
Quite negatively 16 16 10 000
Very negative 13 10 6 300
Can not say 4 3 1 900
Out-of-home advertising Very positive 12 14 8 800
Quite positively 53 57 35 700
Quite negatively 20 19 11 900
Very negative 7 5 3 100
Can not say 7 6 3 800
Source: NRS 2024
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 23 14 400
Partially agree 61 64 40 100
Partially disagree 11 9 5 600
Completely disagree 4 2 1 300
Can not say 7 2 1 300
Completely agree 17 21 13 100
Partially agree 58 57 35 700
Partially disagree 14 15 9 400
Completely disagree 5 3 1 900
Can not say 7 5 3 100
A professional magazine keeps me up to date on professional matters Completely agree 22 27 16 900
Partially agree 48 48 30 000
Partially disagree 12 13 8 100
Completely disagree 5 3 1 900
Can not say 13 9 5 600
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 37 23 200
Partially agree 50 49 30 700
Partially disagree 7 6 3 800
Completely disagree 3 2 1 300
Can not say 9 6 3 800
Finnish magazines offer reliable comparisons and tests Completely agree 16 18 11 300
Partially agree 52 54 33 800
Partially disagree 14 14 8 800
Completely disagree 3 2 1 300
Can not say 15 11 6 900
Finnish magazines offer reliable product recommendations Completely agree 10 11 6 900
Partially agree 54 57 35 700
Partially disagree 18 19 11 900
Completely disagree 3 2 1 300
Can not say 15 12 7 500
Finnish magazines are of high quality Completely agree 22 25 15 600
Partially agree 59 63 39 400
Partially disagree 9 8 5 000
Completely disagree 2 1 600
Can not say 8 3 1 900
I follow important magazines on social media Completely agree 7 8 5 000
Partially agree 25 24 15 000
Partially disagree 25 27 16 900
Completely disagree 34 37 23 200
Can not say 9 5 3 100
I read important magazines from cover to cover Completely agree 18 22 13 800
Partially agree 34 35 21 900
Partially disagree 28 29 18 200
Completely disagree 16 11 6 900
Can not say 5 3 1 900
Ads in magazines make new things familiar Completely agree 10 11 6 900
Partially agree 50 57 35 700
Partially disagree 24 21 13 100
Completely disagree 8 7 4 400
Can not say 8 4 2 500
Completely agree 10 11 6 900
Partially agree 36 35 21 900
Partially disagree 24 26 16 300
Completely disagree 23 22 13 800
Can not say 8 6 3 800
I have purchased products based on the ad in magazine Completely agree 9 10 6 300
Partially agree 36 39 24 400
Partially disagree 26 28 17 500
Completely disagree 22 18 11 300
Can not say 6 5 3 100
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 17 10 600
Partially agree 49 51 31 900
Partially disagree 20 21 13 100
Completely disagree 13 9 5 600
Can not say 5 3 1 900
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 11 6 900
Partially agree 29 33 20 700
Partially disagree 29 28 17 500
Completely disagree 27 24 15 000
Can not say 6 3 1 900
Completely agree 2 1 600
Partially agree 19 14 8 800
Partially disagree 33 35 21 900
Completely disagree 38 43 26 900
Can not say 9 8 5 000
Completely agree 16 14 8 800
Partially agree 40 43 26 900
Partially disagree 23 29 18 200
Completely disagree 12 10 6 300
Can not say 8 5 3 100
Source: NRS 2024
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 15 9 400
Newspapers 13 14 8 800
Magazine websites 7 8 5 000
Newspaper websites 8 8 5 000
Blogs 3 2 1 300
Social media 14 10 6 300
Other websites 42 40 25 000
Television 10 10 6 300
Radio 2 2 1 300
Direct mail 10 10 6 300
None of these 40 43 26 900
Information sources, consumer electronics and information technology Print magazines 15 20 12 500
Newspapers 18 18 11 300
Magazine websites 10 13 8 100
Newspaper websites 11 12 7 500
Blogs 6 5 3 100
Social media 26 22 13 800
Other websites 49 49 30 700
Television 17 16 10 000
Radio 3 3 1 900
Direct mail 36 39 24 400
None of these 17 17 10 600
Information sources, beauty care and cosmetics Print magazines 18 28 17 500
Newspapers 8 9 5 600
Magazine websites 10 13 8 100
Newspaper websites 6 7 4 400
Blogs 8 10 6 300
Social media 28 28 17 500
Other websites 16 18 11 300
Television 14 18 11 300
Radio 2 1 600
Direct mail 17 20 12 500
None of these 45 40 25 000
Information sources, travel Print magazines 16 29 18 200
Newspapers 15 17 10 600
Magazine websites 10 15 9 400
Newspaper websites 10 13 8 100
Blogs 11 14 8 800
Social media 34 37 23 200
Other websites 47 54 33 800
Television 16 18 11 300
Radio 3 3 1 900
Direct mail 9 11 6 900
None of these 27 21 13 100
Information sources, style and fashion Print magazines 23 36 22 500
Newspapers 13 15 9 400
Magazine websites 13 20 12 500
Newspaper websites 8 10 6 300
Blogs 9 10 6 300
Social media 34 35 21 900
Other websites 33 35 21 900
Television 18 19 11 900
Radio 2 2 1 300
Direct mail 25 29 18 200
None of these 29 26 16 300
Information sources, building and renovating Print magazines 19 23 14 400
Newspapers 15 16 10 000
Magazine websites 9 11 6 900
Newspaper websites 8 10 6 300
Blogs 6 7 4 400
Social media 23 23 14 400
Other websites 32 32 20 000
Television 18 18 11 300
Radio 2 2 1 300
Direct mail 27 30 18 800
None of these 33 30 18 800
Information sources, food, cooking and baking Print magazines 36 49 30 700
Newspapers 26 29 18 200
Magazine websites 22 29 18 200
Newspaper websites 20 24 15 000
Blogs 14 17 10 600
Social media 42 41 25 700
Other websites 33 34 21 300
Television 28 30 18 800
Radio 6 7 4 400
Direct mail 27 30 18 800
None of these 12 9 5 600
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 10 6 300
Newspapers 11 12 7 500
Magazine websites 3 5 3 100
Newspaper websites 6 6 3 800
Blogs 1 2 1 300
Social media 10 9 5 600
Other websites 25 27 16 900
Television 12 14 8 800
Radio 2 2 1 300
Direct mail 17 19 11 900
None of these 52 50 31 300
Information sources, decorating and furniture purchases Print magazines 23 36 22 500
Newspapers 16 17 10 600
Magazine websites 11 15 9 400
Newspaper websites 8 9 5 600
Blogs 8 9 5 600
Social media 28 27 16 900
Other websites 30 31 19 400
Television 18 18 11 300
Radio 2 1 600
Direct mail 30 32 20 000
None of these 26 23 14 400
Information sources, saving and investing Print magazines 9 12 7 500
Newspapers 11 14 8 800
Magazine websites 7 10 6 300
Newspaper websites 10 13 8 100
Blogs 7 9 5 600
Social media 18 16 10 000
Other websites 30 35 21 900
Television 7 8 5 000
Radio 3 4 2 500
Direct mail 4 3 1 900
None of these 48 44 27 500
Information sources, health and wellbeing products / services Print magazines 14 18 11 300
Newspapers 14 13 8 100
Magazine websites 8 11 6 900
Newspaper websites 8 8 5 000
Blogs 5 7 4 400
Social media 23 22 13 800
Other websites 38 39 24 400
Television 12 15 9 400
Radio 3 3 1 900
Direct mail 16 18 11 300
None of these 37 38 23 800
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 17 10 600
Newspapers 18 20 12 500
Magazine websites 7 9 5 600
Newspaper websites 9 12 7 500
Blogs 5 6 3 800
Social media 24 23 14 400
Other websites 41 45 28 200
Television 14 17 10 600
Radio 2 2 1 300
Direct mail 30 33 20 700
None of these 29 25 15 600
Source: NRS 2024
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 20 12 500
Well-being and health 52 70 43 800
Charity work 14 19 11 900
Self development 32 41 25 700
Celebrities 15 18 11 300
Fishing 16 9 5 600
Beauty care and cosmetics 17 29 18 200
Literature 27 38 23 800
Domestic and foreign news 54 63 39 400
Domestic travel 32 53 33 200
Culture 33 55 34 400
Crafts 26 18 11 300
Nature and going outdoor 53 63 39 400
Hunting 10 4 2 500
Style and fashion 22 38 23 800
Music and concerts 37 48 30 000
Going on summer cottage 30 31 19 400
Local affairs 56 57 35 700
Computer/console/mobile playing 17 9 5 600
Politics 41 50 31 300
Gardening and plants 33 41 25 700
Building and renovating 37 40 25 000
Food and drink 40 60 37 600
Cooking, baking, recipes 39 51 31 900
Investment 22 24 15 000
Decorating 30 48 30 000
Economic and finances 35 45 28 200
Science 34 32 20 000
Travelling abroad 35 74 46 300
Sports, exercising 46 55 34 400
Sailing, boating 10 13 8 100
Consumer electronics and information technology 23 20 12 500
Environmental matters 32 38 23 800
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 2 1 300
Buying an apartment 10 12 7 500
Home renovation 29 32 20 000
Buying a car 25 26 16 300
Buying a boat 3 5 3 100
None of these 50 45 28 200
Purchases in the last 12 months Furniture and furnishings 42 45 28 200
Repair and construction products 40 45 28 200
Domestic appliances 38 42 26 300
Electronics or IT products 49 49 30 700
Cars 18 19 11 900
Clothing and footwear 82 88 55 100
Eyeglasses, contact lenses or sunglasses 35 42 26 300
Sports clothing, footwear or equipment 60 67 41 900
Saving or investing products or services 26 37 23 200
Cosmetics and beauty products 47 57 35 700
Mobile phones 30 28 17 500
Travels 46 62 38 800
Products and services for health and well-being 60 65 40 700
None of the above 2 0 0
Intentions to purchase within 12 months Furniture and furnishings 29 32 20 000
Repair and construction products 34 39 24 400
Domestic appliances 19 22 13 800
Electronics or IT products 28 27 16 900
Cars 14 13 8 100
Clothing and footwear 64 65 40 700
Eyeglasses, contact lenses or sunglasses 28 35 21 900
Sports clothing, footwear or equipment 43 48 30 000
Saving or investing products or services 21 27 16 900
Cosmetics and beauty products 38 46 28 800
Mobile phones 16 18 11 300
Travels 44 61 38 200
Products and services for health and well-being 48 51 31 900
None of the above 7 4 2 500
Will consider switching over the next 12 months Bank 7 6 3 800
Insurance company 10 11 6 900
electric company 20 21 13 100
Internet Connection 9 8 5 000
Phone-subscription 13 14 8 800
None of the above 46 45 28 200
Can not say 19 20 12 500
Uses of extra money Magazines, books, movies 17 21 13 100
Eating, drinking, partying in a restaurant 34 38 23 800
Exercise hobbies and equipment 27 30 18 800
Cultural events (e.g. concerts, theater, festivals) 35 43 26 900
Renovation, decoration 24 26 16 300
Health services and one's own well-being 22 21 13 100
Travelling 42 57 35 700
Entertainment electronics and information technology equipment, mobile phones 15 12 7 500
Clothes, shoes and bags 23 23 14 400
Home services (cleaning and other housekeeping services) 6 7 4 400
Car, boat, motorcycle 12 10 6 300
Cosmetics and beauty care 11 14 8 800
Saving, investing 46 54 33 800
Other 8 5 3 100
There is no extra money after mandatory expenses 7 3 1 900
Can not say 3 2 1 300
Source: NRS 2024

Online & social media

Magazine website

https://apu.fi/lehdet/mondo

Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM

The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.

Some channels and Followers August 2024

Contact info

Media sales
  • A-lehdet Oy
  • Risto Rytin tie 33
  • 00081 Helsinki
  • yritysasiakkaat@a-lehdet.fi
  • www.a-lehdet.fi

  • Mediamyynti A-lehdet
  • yritysasiakkaat@a-lehdet.fi
Media

Publisher

  • A-lehdet Oy

Publisher

  • A-lehdet Oy

Vastaava päätoimittaja

  • Iina Artima-Kyrki
 

Address

  • Risto Rytin tie 33
  • Helsinki

Postal address

  • 00081 A-LEHDET

Phone

Email