Apu
Apu tours the country and tells what is really going on in Finland. Apu is well-known by everyone and offers good reading material, discussion topics and useful information every week. In addition to the topical articles, the magazine’s regular themes include health and travelling. Each issue ends with an enchanting nature story and three times a year the readers get a rich section full of fascinating stories and pictures from the Finnish nature. The reader: Finnish men and women who build wellbeing and value their health and environment.
Issues per year
52 issues per year
Magazine website
Magazine in Social Media
Timetables
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 4.1.2024 | 18.12.2023 | January’s Suur-Apu. Food: Baking. Health: Ask doctor Pippa Laukka about health. | |
| 2 | 11.1.2024 | 27.12.2023 | Food: Light and healthy. Health: Ask doctor Pippa Laukka about health. | |
| 3 | 18.1.2024 | 4.1.2024 | Travel extra: The best pampering holidays of the year, including a family destination in Spain. Food: Special diet. Health: Ask doctor Pippa Laukka about health. | |
| 4 | 25.1.2024 | 11.1.2024 | Spring book tips. Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | |
| 5 | 1.2.2024 | 18.1.2024 | February’s Suur-Apu. Food: Baking. Health: Ask doctor Pippa Laukka about health. | |
| 6 | 8.2.2024 | 25.1.2024 | Food: Light and healthy. Health: Ask doctor Pippa Laukka about health. | |
| 7 | 15.2.2024 | 1.2.2024 | Health extra: Smart weight management. Survival story. Food myths. Health: Ask doctor Pippa Laukka about health. Food: Special diet. | |
| 8 | 22.2.2024 | 8.2.2024 | Birthday special: Apu’s 91st anniversary. Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | |
| 9 | 29.2.2024 | 15.2.2024 | Food: Baking. Health: Ask doctor Pippa Laukka about health. | |
| 10 | 7.3.2024 | 22.2.2024 | March’s Suur-Apu. Food: Light and healthy. Health: Ask doctor Pippa Laukka about health. | |
| 11 | 14.3.2024 | 29.2.2024 | Nature extra: Rivers. Food: Special diet. Health: Ask doctor Pippa Laukka about health. | |
| 12 | 21.3.2024 | 7.3.2024 | Travel extra: Staycations and wonderful cities in Europe, including the trendy Copenhagen. Food: Easter menu. Health: Ask nutritional therapist Reijo Laatikainen about health. | |
| 13 - 14 | 27.3.2024 | 13.3.2024 | Big- Apu edition: Easter. Food: Baking. Health: Ask doctor Pippa Laukka about health. | |
| 15 | 11.4.2024 | 26.3.2024 | Food: Special diet. Health: Ask doctor Pippa Laukka about health. | |
| 16 | 18.4.2024 | 4.4.2024 | Health extra: Major dental work as an adult. Survival story. Food myths. Health: Ask nutritional therapist Reijo Laatikainen about health. Food: Quick and easy. | |
| 17 | 25.4.2024 | 11.4.2024 | Book tips for mothers. Food: Baking. Health: Ask doctor Pippa Laukka about health. | |
| 18 | 2.5.2024 | 18.4.2024 | May’s Suur-Apu. Food: Light and healthy. Health: Ask doctor Pippa Laukka about health. | |
| 19 | 8.5.2024 | 23.4.2024 | Food: Special diet. Health: Ask doctor Pippa Laukka about health. | |
| 20 | 16.5.2024 | 30.4.2024 | Themed special (Travel extra): 100 x Summer-time Finland – Best travel tips around Finland. Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | |
| 21 | 23.5.2024 | 8.5.2024 | Food: Baking. Health: Ask doctor Pippa Laukka about health. | |
| 22 | 30.5.2024 | 16.5.2024 | Food: Light and healthy. Health: Ask doctor Pippa Laukka about health. | |
| 23 | 6.6.2024 | 23.5.2024 | June’s Suur-Apu. Food: Special diet. Health: Ask doctor Pippa Laukka about health. | |
| 24 | 13.6.2024 | 30.5.2024 | Travel extra: Budget destinations and no-fly holidays, including affordable pampering holidays in Estonia Food: Midsummer menu. Health: Ask nutritional therapist Reijo Laatikainen about health. | |
| 25 - 26 | 19.6.2024 | 5.6.2024 | Big-Apu edition: Midsummer. Detective story extra: A mystery summer serial begins. An interview with the summer mystery's author. Detective story reviews and recommendations. Food: Baking. Health: Ask doctor Pippa Laukka about health. | |
| 27 | 4.7.2024 | 19.6.2024 | July’s Suur-Apu. Food: Special diet. Health: Ask doctor Pippa Laukka about health. | |
| 28 | 11.7.2024 | 27.6.2024 | Nature extra: Cubs. Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | |
| 29 | 18.7.2024 | 4.7.2024 | Health extra: Sexual health. Survival story. Food myths. Food: Baking. Health: Ask doctor Pippa Laukka about health. | |
| 30 | 25.7.2024 | 11.7.2024 | Food: Light and healthy. Health: Ask doctor Pippa Laukka about health. | |
| 31 | 1.8.2024 | 18.7.2024 | August’s Suur-Apu. Food: Special diet. Health: Ask doctor Pippa Laukka about health. | |
| 32 | 8.8.2024 | 25.7.2024 | Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | |
| 33 | 15.8.2024 | 1.8.2024 | Health extra: Protect your intestines. Survival story. Food myths. Health: Ask doctor Pippa Laukka about health. Food: Baking. | |
| 34 | 22.8.2024 | 8.8.2024 | Food: Light and healthy. Health: Ask doctor Pippa Laukka about health. | |
| 35 | 29.8.2024 | 15.8.2024 | Food: Special diet. Health: Ask doctor Pippa Laukka about health. | |
| 36 | 5.9.2024 | 22.8.2024 | September's Suur-Apu. Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | |
| 37 | 12.9.2024 | 29.8.2024 | Book tips for autumn. Food: Baking. Health: Ask doctor Pippa Laukka about health. | |
| 38 | 19.9.2024 | 5.9.2024 | Travel extra: Lovely holidays in the sun, easy family destinations, long-haul destinations, including Italy and Thailand Food: Light and healthy. | |
| 39 | 26.9.2024 | 12.9.2024 | Nature extra: Gathering - food from nature. Food: Special diet. Health: Ask doctor Pippa Laukka about health. | |
| 40 | 3.10.2024 | 19.9.2024 | October's Suur-Apu. Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | |
| 41 | 10.10.2024 | 26.9.2024 | Food: Baking. Health: Ask doctor Pippa Laukka about health. | |
| 42 | 17.10.2024 | 3.10.2024 | Health extra: How to age more slowly. Survival story. Food myths. Health: Ask doctor Pippa Laukka about health. Food: Light and healthy. | |
| 43 | 24.10.2024 | 10.10.2024 | Food: Special diet. Health: Ask doctor Pippa Laukka about health. | |
| 44 | 31.10.2024 | 17.10.2024 | Book tips for Father's Day. Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | |
| 45 | 7.11.2024 | 24.10.2024 | November’s Suur-Apu. Food: Baking. Health: Ask doctor Pippa Laukka about health. | |
| 46 | 14.11.2024 | 31.10.2024 | Food: Light and healthy. Health: Ask doctor Pippa Laukka about health. | |
| 47 | 21.11.2024 | 7.11.2024 | Travel extra: Convenient winter destinations in Finland and the rest of Europe. Food: Special diet. Health: Ask doctor Pippa Laukka about health. | |
| 48 | 28.11.2024 | 14.11.2024 | Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | |
| 49 | 5.12.2024 | 21.11.2024 | December’s Suur-Apu. Food: Baking. Health: Ask doctor Pippa Laukka about health. | |
| 50 | 12.12.2024 | 27.11.2024 | Book tips for Christmas. Food: Christmas menu. Health: Ask doctor Pippa Laukka about health. | |
| 51 - 52 | 19.12.2024 | 4.12.2024 | Big-Apu edition: Christmas. Health extra: Wellbeing of the mind. Survival story. Food myths. Health: Ask doctor Pippa Laukka about health. Food: Special diet. | |
| 1 | 2.1.2025 | 16.12.2024 | January Suur-Apu. Food: Baking. Health: Ask Dr. Pippa Laukka about health. | |
| 2 | 9.1.2025 | 18.12.2024 | Food: Light and healthy. Health: Ask Dr. Pippa Laukka about health. | |
| 3 | 16.1.2025 | 30.12.2024 | Travel Extra: Best leisure holidays of the year: including beach and city trips in Greece and charming Croatia. Food: Special diet. Health: Ask Dr. Pippa Laukka about health. | |
| 4 | 23.1.2025 | 9.1.2025 | Spring book recommendations. Food: Easy and quick. Health: Ask nutritionist Reijo Laatikainen about health. | |
| 5 | 30.1.2025 | 16.1.2025 | February Suur-Apu. Food: Baking. Health: Ask Dr. Pippa Laukka about health. | |
| 6 | 6.2.2025 | 23.1.2025 | Food: Light and healthy. Health: Ask Dr. Pippa Laukka about health. | |
| 7 | 13.2.2025 | 30.1.2025 | Health Extra: The secret to good sleep. Survival story. Health myths. Ask Dr. Pippa Laukka about health. Food: Special diet. | |
| 8 | 20.2.2025 | 6.2.2025 | Food: Easy and quick. Health: Ask nutritionist Reijo Laatikainen about health. | |
| 9 | 27.2.2025 | 13.2.2025 | March Suur-Apu. Food: Baking. Health: Ask Dr. Pippa Laukka about health. | |
| 10 | 6.3.2025 | 20.2.2025 | Food: Light and healthy. Health: Ask Dr. Pippa Laukka about health. | |
| 11 | 13.3.2025 | 27.2.2025 | Apu Nature Extra, theme: Borderlands. Food: Special diet. Health: Ask Dr. Pippa Laukka about health. | |
| 12 | 20.3.2025 | 6.3.2025 | Travel Extra, Fun city destinations: Lovely European cities and nearby getaways, including the latest from Stockholm. Food: Easter menu. Health: Ask nutritionist Reijo Laatikainen about health. | |
| 13 - 14 | 27.3.2025 | 13.3.2025 | Easter double issue. April Suur-Apu. Food: Baking. Health: Ask Dr. Pippa Laukka about health. | |
| 15 | 10.4.2025 | 27.3.2025 | Food: Special diet. Health: Ask Dr. Pippa Laukka about health. |
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 2.1.2025 | 16.12.2024 | January Suur-Apu. Food: Baking. Health: Ask Dr. Pippa Laukka about health. | |
| 2 | 9.1.2025 | 18.12.2024 | Food: Light and healthy. Health: Ask Dr. Pippa Laukka about health. | |
| 3 | 16.1.2025 | 30.12.2024 | Travel Extra: Best leisure holidays of the year: including beach and city trips in Greece and charming Croatia. Food: Special diet. Health: Ask Dr. Pippa Laukka about health. | |
| 4 | 23.1.2025 | 9.1.2025 | Spring book recommendations. Food: Easy and quick. Health: Ask nutritionist Reijo Laatikainen about health. | |
| 5 | 30.1.2025 | 16.1.2025 | February Suur-Apu. Food: Baking. Health: Ask Dr. Pippa Laukka about health. | |
| 6 | 6.2.2025 | 23.1.2025 | Food: Light and healthy. Health: Ask Dr. Pippa Laukka about health. | |
| 7 | 13.2.2025 | 30.1.2025 | Health Extra: The secret to good sleep. Survival story. Health myths. Ask Dr. Pippa Laukka about health. Food: Special diet. | |
| 8 | 20.2.2025 | 6.2.2025 | Food: Easy and quick. Health: Ask nutritionist Reijo Laatikainen about health. | |
| 9 | 27.2.2025 | 13.2.2025 | March Suur-Apu. Food: Baking. Health: Ask Dr. Pippa Laukka about health. | |
| 10 | 6.3.2025 | 20.2.2025 | Food: Light and healthy. Health: Ask Dr. Pippa Laukka about health. | |
| 11 | 13.3.2025 | 27.2.2025 | Apu Nature Extra, theme: Borderlands. Food: Special diet. Health: Ask Dr. Pippa Laukka about health. | |
| 12 | 20.3.2025 | 6.3.2025 | Travel Extra, Fun city destinations: Lovely European cities and nearby getaways, including the latest from Stockholm. Food: Easter menu. Health: Ask nutritionist Reijo Laatikainen about health. | |
| 13 - 14 | 27.3.2025 | 13.3.2025 | Easter double issue. April Suur-Apu. Food: Baking. Health: Ask Dr. Pippa Laukka about health. | |
| 15 | 10.4.2025 | 27.3.2025 | Food: Special diet. Health: Ask Dr. Pippa Laukka about health. |
Prices
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 410 x 280 mm | 5 mm | 14 172 € |
| 2/1 landscape | First spread | 410 x 280 mm | 5 mm | 15 466 € |
| 1/1 portrait | Not specified | 205 x 280 mm | 5 mm | 8 028 € |
| 1/1 portrait | 2. Cover | 205 x 280 mm | 5 mm | 8 801 € |
| 1/1 portrait | 3. Cover | 205 x 280 mm | 5 mm | 8 801 € |
| 1/1 takakansi portrait | Back cover | 205 x 250 mm | 5 mm | 8 801 € |
| 1/2 portrait | Not specified | 100 x 280 mm | 5 mm | 5 613 € |
| 1/2 landscape | Not specified | 205 x 137 mm | 5 mm | 5 613 € |
| 1/3 landscape | Not specified | 205 x 93 mm | 5 mm | 4 840 € |
| 1/3 portrait | Not specified | 68 x 280 mm | 5 mm | 4 840 € |
| 1/4 portrait | Not specified | 51 x 280 mm | 5 mm | 4 250 € |
| 1/4 landscape | Not specified | 205 x 70 mm | 5 mm | 4 250 € |
| 1/4 square | Not specified | 83 x 120 mm | 5 mm | 4 250 € | *) size without marginal Prices valid until 31.12.2024 |
Size
205 x 280 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
ICC profile
Technical information
Suur-Apu-lehden aineistot toimitetaan Apu-lehden koossa ja skaalataan A-lehtien toimesta oikeaan kokoon.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 410 x 280 mm | 5 mm | 14 172 € |
| 2/1 landscape | First spread | 410 x 280 mm | 5 mm | 15 466 € |
| 1/1 portrait | Not specified | 205 x 280 mm | 5 mm | 8 028 € |
| 1/1 portrait | 2. Cover | 205 x 280 mm | 5 mm | 8 801 € |
| 1/1 portrait | 3. Cover | 205 x 280 mm | 5 mm | 8 801 € |
| 1/1 takakansi portrait | Back cover | 205 x 250 mm | 5 mm | 8 801 € |
| 1/2 portrait | Not specified | 100 x 280 mm | 5 mm | 5 613 € |
| 1/2 landscape | Not specified | 205 x 137 mm | 5 mm | 5 613 € |
| 1/3 landscape | Not specified | 205 x 93 mm | 5 mm | 4 840 € |
| 1/3 portrait | Not specified | 68 x 280 mm | 5 mm | 4 840 € |
| 1/4 portrait | Not specified | 51 x 280 mm | 5 mm | 4 250 € |
| 1/4 landscape | Not specified | 205 x 70 mm | 5 mm | 4 250 € |
| 1/4 square | Not specified | 83 x 120 mm | 5 mm | 4 250 € | Prices valid until 31.12.2024 |
Size
205 x 280 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
ICC profile
Technical information
Suur-Apu-lehden aineistot toimitetaan Apu-lehden koossa ja skaalataan A-lehtien toimesta oikeaan kokoon.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Description | Size | Price (tax 0%)  |
|---|---|---|---|
| Desktop | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Desktop | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Mobile | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Mobile | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 9 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 9 € / CPM (Cost per thousand) | |
| Desktop | 140x350 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 140x350 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 160x600 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 160x600 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 200x900 px | 11 € / CPM (Cost per thousand) | |
| Desktop | 200x900 px | 11 € / CPM (Cost per thousand) | |
| Desktop | 600x500 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 600x500 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 980x120 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 980x120 px | 12 € / CPM (Cost per thousand) | |
| Mobile | 300x300 px | 13 € / CPM (Cost per thousand) | |
| Mobile | 300x300 px | 13 € / CPM (Cost per thousand) | |
| Desktop | 980x400, 300x300 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 980x400, 300x300 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 300x600 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 300x600 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 2048x1152, 750x1334 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 2048x1152, 750x1334 px | 23 € / CPM (Cost per thousand) | |
| Desktop | Banner | 220 x 100 px | 30 € / CPM (Cost per thousand) |
| Desktop | Banner | 220 x 100 px | 30 € / CPM (Cost per thousand) |
| Desktop | 980x400 px | 34 € / CPM (Cost per thousand) | |
| Desktop | 980x400 px | 34 € / CPM (Cost per thousand) | |
| Desktop | Paraati + tapetti | 980x400 px | 42 € / CPM (Cost per thousand) |
| Desktop | Paraati + tapetti | 980x400 px | 42 € / CPM (Cost per thousand) |
| Desktop | Interstitiaali | 1200x1600 px | 50 € / CPM (Cost per thousand) |
| Desktop | Interstitiaali | 1200x1600 px | 50 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
| Ad | Description | Size | Price (tax 0%) |
|---|---|---|---|
| Desktop | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Desktop | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Mobile | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Mobile | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 9 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 9 € / CPM (Cost per thousand) | |
| Desktop | 140x350 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 140x350 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 160x600 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 160x600 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 200x900 px | 11 € / CPM (Cost per thousand) | |
| Desktop | 200x900 px | 11 € / CPM (Cost per thousand) | |
| Desktop | 600x500 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 600x500 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 980x120 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 980x120 px | 12 € / CPM (Cost per thousand) | |
| Mobile | 300x300 px | 13 € / CPM (Cost per thousand) | |
| Mobile | 300x300 px | 13 € / CPM (Cost per thousand) | |
| Desktop | 980x400, 300x300 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 980x400, 300x300 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 300x600 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 300x600 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 2048x1152, 750x1334 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 2048x1152, 750x1334 px | 23 € / CPM (Cost per thousand) | |
| Desktop | Banner | 220 x 100 px | 30 € / CPM (Cost per thousand) |
| Desktop | Banner | 220 x 100 px | 30 € / CPM (Cost per thousand) |
| Desktop | 980x400 px | 34 € / CPM (Cost per thousand) | |
| Desktop | 980x400 px | 34 € / CPM (Cost per thousand) | |
| Desktop | Paraati + tapetti | 980x400 px | 42 € / CPM (Cost per thousand) |
| Desktop | Paraati + tapetti | 980x400 px | 42 € / CPM (Cost per thousand) |
| Desktop | Interstitiaali | 1200x1600 px | 50 € / CPM (Cost per thousand) |
| Desktop | Interstitiaali | 1200x1600 px | 50 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
Readers
Readers
258 000
Total reach
455 000
How many times read
2,3
Minutes of reading
80 min
Source: NRS 2023
Gender
Source: NRS 2023
Audience in digital and print
Source: NRS 2023
Age
Source: NRS 2023
Municipality type
Source: NRS 2023
Education
Source: NRS 2023
Gross household income, daily purchases
Source: NRS 2023
NRS Facts
| Reader profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Sex | Women | 51 | 61 | 157 380 |
| Men | 49 | 39 | 100 620 | |
| Native language | Finnish | 95 | 98 | 252 840 |
| Swedish | 5 | 2 | 5 160 | |
| Age | 15-24 y | 13 | 2 | 5 160 |
| 25-34 y | 14 | 2 | 5 160 | |
| 35-44 y | 14 | 4 | 10 320 | |
| 45-54 y | 14 | 9 | 23 220 | |
| 55-64 y | 16 | 15 | 38 700 | |
| 65+ y | 29 | 68 | 175 440 | |
| Gender + age | Female 15-29 years | 10 | 2 | 5 160 |
| Female 30-49 years | 14 | 5 | 12 900 | |
| Female 50+ years | 28 | 54 | 139 320 | |
| Male 15-29 years | 10 | 1 | 2 580 | |
| Male 30-49 years | 14 | 4 | 10 320 | |
| Male 50+ years | 24 | 34 | 87 720 | |
| Household position | Lives at home with parents | 7 | 1 | 2 580 |
| Lives alone | 28 | 31 | 79 980 | |
| Lives with spouse | 37 | 53 | 136 740 | |
| Lives with spouse and children | 24 | 12 | 30 960 | |
| Single parent | 2 | 1 | 2 580 | |
| Other | 3 | 2 | 5 160 | |
| Grandchildren under 18 years of age | Yes | 21 | 36 | 92 880 |
| No | 38 | 56 | 144 480 | |
| No answer (under 45 year olds) | 41 | 8 | 20 640 | |
| Education | Elementary school | 5 | 12 | 30 960 |
| Secondary school | 7 | 11 | 28 380 | |
| Vocational | 28 | 32 | 82 560 | |
| High school | 14 | 10 | 25 800 | |
| University of Applied Sciences | 19 | 14 | 36 120 | |
| University | 27 | 19 | 49 020 | |
| Something else | 2 | 2 | 5 160 | |
| Decision-maker in grocery purchases | Yes | 93 | 94 | 242 520 |
| No | 7 | 5 | 12 900 | |
| Can not say | 1 | 0 | 0 | |
| Use of glasses or contact lenses | Yes | 67 | 85 | 219 300 |
| No | 33 | 15 | 38 700 | |
| Size of the household | 1 pers | 28 | 30 | 77 400 |
| 2 pers | 38 | 55 | 141 900 | |
| 3 pers | 14 | 8 | 20 640 | |
| 4 pers | 12 | 4 | 10 320 | |
| 5+ pers | 7 | 2 | 5 160 | |
| Household income (gross) | Below 20 000 € /y | 11 | 10 | 25 800 |
| 20 000 - 35 000 € /y | 19 | 27 | 69 660 | |
| 35 001 - 50 000 € /y | 20 | 24 | 61 920 | |
| 50 001 - 85 000 € /y | 22 | 19 | 49 020 | |
| 85 001 - 100 000 € /y | 7 | 5 | 12 900 | |
| Over 100 000 € /y | 9 | 5 | 12 900 | |
| Dont want to tell | 5 | 7 | 18 060 | |
| Cant say / No answer | 7 | 3 | 7 740 | |
| Family with kids | Yes | 32 | 13 | 33 540 |
| No | 68 | 87 | 224 460 | |
| Pets in household | Cat | 17 | 12 | 30 960 |
| Dog | 26 | 21 | 54 180 | |
| Some other pet | 5 | 3 | 7 740 | |
| No pets | 59 | 68 | 175 440 | |
| Health services used in the household | Public health services | 85 | 92 | 237 360 |
| Employer - funded health care services | 49 | 24 | 61 920 | |
| Private, self-funded healthcare services | 39 | 49 | 126 420 | |
| Private health insurance services | 22 | 11 | 28 380 | |
| No health care | 1 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| Housing | Apartment | 32 | 26 | 67 080 |
| Row house or semi-detached house | 15 | 15 | 38 700 | |
| Detached house | 47 | 52 | 134 160 | |
| Farm | 4 | 5 | 12 900 | |
| Something else | 1 | 0 | 0 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 76 | 85 | 219 300 |
| Rented residence | 20 | 11 | 28 380 | |
| Right of residence apartment | 2 | 3 | 7 740 | |
| Something else | 1 | 1 | 2 580 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 40 | 45 | 116 100 |
| No | 59 | 54 | 139 320 | |
| Can not say | 1 | 1 | 2 580 | |
| Number of cars in household | One car | 45 | 54 | 139 320 |
| Two cars | 32 | 30 | 77 400 | |
| Three or more cars | 10 | 7 | 18 060 | |
| No car | 14 | 10 | 25 800 | |
| Type of car, if buying now | New | 22 | 28 | 72 240 |
| Used | 67 | 60 | 154 800 | |
| Company car | 4 | 1 | 2 580 | |
| Leasing (personal) | 8 | 8 | 20 640 | |
| Shared car | 2 | 1 | 2 580 | |
| Doesn't use a car | 8 | 8 | 20 640 | |
| Can not say | 5 | 7 | 18 060 | |
| Advertising ban at the door / mailbox | Yes | 24 | 11 | 28 380 |
| No | 76 | 88 | 227 040 | |
| Can not say | 1 | 0 | 0 | |
| Using AdBlocker or similar application | Yes | 19 | 8 | 20 640 |
| No | 76 | 86 | 221 880 | |
| Can not say | 5 | 6 | 15 480 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 10 | 25 800 |
| Turku or Tampere | 8 | 6 | 15 480 | |
| Oulu | 4 | 3 | 7 740 | |
| 70 000 - 150 000 inhabitants town | 13 | 15 | 38 700 | |
| Urban municipality | 27 | 31 | 79 980 | |
| Conurbation | 16 | 19 | 49 020 | |
| Countryside | 13 | 17 | 43 860 | Source: NRS 2023 |
| How often different content is read | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| The frequency of reading: Print magazines | Daily | 15 | 34 | 87 720 |
| 5-6 days a week | 4 | 11 | 28 380 | |
| 1-4 days a week | 26 | 36 | 92 880 | |
| Monthly | 24 | 11 | 28 380 | |
| Rarely | 23 | 6 | 15 480 | |
| Never | 7 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 21 | 25 | 64 500 |
| 5-6 days a week | 5 | 4 | 10 320 | |
| 1-4 days a week | 19 | 17 | 43 860 | |
| Monthly | 15 | 10 | 25 800 | |
| Rarely | 24 | 20 | 51 600 | |
| Never | 14 | 22 | 56 760 | |
| Can not say | 1 | 1 | 2 580 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 55 | 141 900 |
| 5-6 days a week | 4 | 10 | 25 800 | |
| 1-4 days a week | 23 | 21 | 54 180 | |
| Monthly | 13 | 4 | 10 320 | |
| Rarely | 21 | 7 | 18 060 | |
| Never | 7 | 1 | 2 580 | |
| Can not say | 1 | 1 | 2 580 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 53 | 136 740 |
| 5-6 days a week | 9 | 7 | 18 060 | |
| 1-4 days a week | 16 | 11 | 28 380 | |
| Monthly | 6 | 5 | 12 900 | |
| Rarely | 9 | 11 | 28 380 | |
| Never | 6 | 12 | 30 960 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 9 | 23 220 |
| 5-6 days a week | 4 | 5 | 12 900 | |
| 1-4 days a week | 44 | 57 | 147 060 | |
| Monthly | 17 | 13 | 33 540 | |
| Rarely | 20 | 12 | 30 960 | |
| Never | 9 | 3 | 7 740 | |
| Can not say | 1 | 1 | 2 580 | |
| The frequency of watching: Free online TV services | Daily | 15 | 15 | 38 700 |
| 5-6 days a week | 9 | 9 | 23 220 | |
| 1-4 days a week | 30 | 27 | 69 660 | |
| Monthly | 23 | 19 | 49 020 | |
| Rarely | 15 | 15 | 38 700 | |
| Never | 7 | 13 | 33 540 | |
| Can not say | 1 | 1 | 2 580 | |
| The frequency of watching: Pay TV and streaming services | Daily | 16 | 10 | 25 800 |
| 5-6 days a week | 10 | 4 | 10 320 | |
| 1-4 days a week | 22 | 15 | 38 700 | |
| Monthly | 10 | 7 | 18 060 | |
| Rarely | 11 | 11 | 28 380 | |
| Never | 31 | 53 | 136 740 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of YLE (national broadcaster) TV channels | Daily | 45 | 72 | 185 760 |
| 5-6 days a week | 9 | 8 | 20 640 | |
| 1-4 days a week | 19 | 11 | 28 380 | |
| Monthly | 11 | 4 | 10 320 | |
| Rarely | 12 | 3 | 7 740 | |
| Never | 3 | 1 | 2 580 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 35 | 51 | 131 580 |
| 5-6 days a week | 12 | 12 | 30 960 | |
| 1-4 days a week | 22 | 17 | 43 860 | |
| Monthly | 11 | 5 | 12 900 | |
| Rarely | 12 | 6 | 15 480 | |
| Never | 7 | 9 | 23 220 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of listening: Programs of YLE (national broadcaster) radio-channels | Daily | 22 | 37 | 95 460 |
| 5-6 days a week | 7 | 8 | 20 640 | |
| 1-4 days a week | 16 | 16 | 41 280 | |
| Monthly | 13 | 9 | 23 220 | |
| Rarely | 26 | 17 | 43 860 | |
| Never | 16 | 12 | 30 960 | |
| Can not say | 1 | 1 | 2 580 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 13 | 33 540 |
| 5-6 days a week | 10 | 6 | 15 480 | |
| 1-4 days a week | 21 | 17 | 43 860 | |
| Monthly | 14 | 13 | 33 540 | |
| Rarely | 21 | 24 | 61 920 | |
| Never | 16 | 25 | 64 500 | |
| Can not say | 1 | 1 | 2 580 | |
| The frequency of listening: Podcasts | Daily | 4 | 1 | 2 580 |
| 5-6 days a week | 3 | 2 | 5 160 | |
| 1-4 days a week | 9 | 4 | 10 320 | |
| Monthly | 13 | 7 | 18 060 | |
| Rarely | 28 | 27 | 69 660 | |
| Never | 41 | 56 | 144 480 | |
| Can not say | 2 | 4 | 10 320 | |
| User frequency and following: Social media | Daily | 57 | 45 | 116 100 |
| 5-6 days a week | 7 | 8 | 20 640 | |
| 1-4 days a week | 8 | 9 | 23 220 | |
| Monthly | 3 | 2 | 5 160 | |
| Rarely | 6 | 5 | 12 900 | |
| Never | 19 | 30 | 77 400 | |
| Can not say | 0 | 1 | 2 580 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 5 | 12 900 |
| 5-6 days a week | 5 | 2 | 5 160 | |
| 1-4 days a week | 11 | 5 | 12 900 | |
| Monthly | 8 | 6 | 15 480 | |
| Rarely | 22 | 22 | 56 760 | |
| Never | 40 | 59 | 152 220 | |
| Can not say | 1 | 1 | 2 580 | |
| User frequency: Instant messaging | Daily | 68 | 49 | 126 420 |
| 5-6 days a week | 9 | 12 | 30 960 | |
| 1-4 days a week | 10 | 13 | 33 540 | |
| Monthly | 3 | 5 | 12 900 | |
| Rarely | 3 | 5 | 12 900 | |
| Never | 8 | 16 | 41 280 | |
| Can not say | 0 | 0 | 0 | Source: NRS 2023 |
| Consumer claims | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I enjoy shopping | Completely agree | 14 | 11 | 28 380 |
| Partially agree | 44 | 41 | 105 780 | |
| Partially disagree | 30 | 34 | 87 720 | |
| Completely disagree | 10 | 12 | 30 960 | |
| Can not say | 2 | 2 | 5 160 | |
| I prefer domestic products | Completely agree | 32 | 39 | 100 620 |
| Partially agree | 55 | 53 | 136 740 | |
| Partially disagree | 10 | 6 | 15 480 | |
| Completely disagree | 1 | 1 | 2 580 | |
| Can not say | 1 | 1 | 2 580 | |
| I consciously make responsible choices in my consumption | Completely agree | 18 | 21 | 54 180 |
| Partially agree | 55 | 62 | 159 960 | |
| Partially disagree | 20 | 11 | 28 380 | |
| Completely disagree | 5 | 3 | 7 740 | |
| Can not say | 2 | 2 | 5 160 | |
| When shopping, quality is more important to me than price | Completely agree | 23 | 25 | 64 500 |
| Partially agree | 58 | 59 | 152 220 | |
| Partially disagree | 16 | 14 | 36 120 | |
| Completely disagree | 2 | 1 | 2 580 | |
| Can not say | 2 | 1 | 2 580 | |
| I usually choose the cheapest option | Completely agree | 11 | 9 | 23 220 |
| Partially agree | 46 | 47 | 121 260 | |
| Partially disagree | 35 | 35 | 90 300 | |
| Completely disagree | 6 | 6 | 15 480 | |
| Can not say | 1 | 2 | 5 160 | |
| In my circle of friends, I am often the first to try new things | Completely agree | 5 | 4 | 10 320 |
| Partially agree | 25 | 25 | 64 500 | |
| Partially disagree | 38 | 36 | 92 880 | |
| Completely disagree | 25 | 28 | 72 240 | |
| Can not say | 7 | 8 | 20 640 | |
| I prefer local shops and services | Completely agree | 27 | 37 | 95 460 |
| Partially agree | 57 | 55 | 141 900 | |
| Partially disagree | 13 | 6 | 15 480 | |
| Completely disagree | 2 | 1 | 2 580 | |
| Can not say | 1 | 1 | 2 580 | |
| In my opinion, money is for consumption and not for saving | Completely agree | 5 | 4 | 10 320 |
| Partially agree | 36 | 37 | 95 460 | |
| Partially disagree | 46 | 44 | 113 520 | |
| Completely disagree | 11 | 13 | 33 540 | |
| Can not say | 2 | 2 | 5 160 | |
| I often take advantage of discount and campaign prices in my purchases | Completely agree | 35 | 33 | 85 140 |
| Partially agree | 51 | 55 | 141 900 | |
| Partially disagree | 11 | 9 | 23 220 | |
| Completely disagree | 3 | 2 | 5 160 | |
| Can not say | 1 | 1 | 2 580 | |
| I want to see advertising targeted to me based on my online behavior | Completely agree | 4 | 2 | 5 160 |
| Partially agree | 26 | 23 | 59 340 | |
| Partially disagree | 32 | 31 | 79 980 | |
| Completely disagree | 33 | 39 | 100 620 | |
| Can not say | 5 | 5 | 12 900 | |
| When I want a certain brand of product, the price doesn't matter | Completely agree | 8 | 9 | 23 220 |
| Partially agree | 31 | 31 | 79 980 | |
| Partially disagree | 38 | 38 | 98 040 | |
| Completely disagree | 22 | 21 | 54 180 | |
| Can not say | 1 | 1 | 2 580 | |
| I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) | Completely agree | 16 | 19 | 49 020 |
| Partially agree | 51 | 56 | 144 480 | |
| Partially disagree | 23 | 17 | 43 860 | |
| Completely disagree | 7 | 5 | 12 900 | |
| Can not say | 3 | 3 | 7 740 | |
| Ecology is an important purchase reason for me | Completely agree | 15 | 15 | 38 700 |
| Partially agree | 52 | 61 | 157 380 | |
| Partially disagree | 24 | 18 | 46 440 | |
| Completely disagree | 7 | 4 | 10 320 | |
| Can not say | 3 | 3 | 7 740 | |
| I prefer well-known brands | Completely agree | 11 | 12 | 30 960 |
| Partially agree | 56 | 55 | 141 900 | |
| Partially disagree | 24 | 24 | 61 920 | |
| Completely disagree | 6 | 7 | 18 060 | |
| Can not say | 2 | 2 | 5 160 | Source: NRS 2023 |
| Attitude towards advertising in different media channels | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Newspapers | Very positive | 13 | 14 | 36 120 |
| Quite positively | 64 | 65 | 167 700 | |
| Quite negatively | 15 | 14 | 36 120 | |
| Very negative | 3 | 2 | 5 160 | |
| Can not say | 4 | 5 | 12 900 | |
| Magazines | Very positive | 14 | 12 | 30 960 |
| Quite positively | 63 | 65 | 167 700 | |
| Quite negatively | 15 | 15 | 38 700 | |
| Very negative | 4 | 3 | 7 740 | |
| Can not say | 5 | 4 | 10 320 | |
| Free and local newspapers | Very positive | 25 | 25 | 64 500 |
| Quite positively | 57 | 59 | 152 220 | |
| Quite negatively | 10 | 8 | 20 640 | |
| Very negative | 3 | 2 | 5 160 | |
| Can not say | 5 | 5 | 12 900 | |
| Newspaper/Magazine websites or applications | Very positive | 7 | 5 | 12 900 |
| Quite positively | 47 | 45 | 116 100 | |
| Quite negatively | 28 | 26 | 67 080 | |
| Very negative | 9 | 8 | 20 640 | |
| Can not say | 8 | 16 | 41 280 | |
| Social media (Facebook, Instagram etc.) | Very positive | 5 | 4 | 10 320 |
| Quite positively | 35 | 32 | 82 560 | |
| Quite negatively | 32 | 32 | 82 560 | |
| Very negative | 15 | 12 | 30 960 | |
| Can not say | 12 | 21 | 54 180 | |
| Blogs | Very positive | 3 | 3 | 7 740 |
| Quite positively | 27 | 20 | 51 600 | |
| Quite negatively | 27 | 24 | 61 920 | |
| Very negative | 14 | 14 | 36 120 | |
| Can not say | 27 | 40 | 103 200 | |
| Newsletters to email | Very positive | 2 | 2 | 5 160 |
| Quite positively | 17 | 18 | 46 440 | |
| Quite negatively | 35 | 39 | 100 620 | |
| Very negative | 44 | 39 | 100 620 | |
| Can not say | 2 | 3 | 7 740 | |
| Other websites | Very positive | 3 | 2 | 5 160 |
| Quite positively | 40 | 32 | 82 560 | |
| Quite negatively | 34 | 36 | 92 880 | |
| Very negative | 12 | 13 | 33 540 | |
| Can not say | 10 | 17 | 43 860 | |
| Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) | Very positive | 8 | 6 | 15 480 |
| Quite positively | 48 | 46 | 118 680 | |
| Quite negatively | 28 | 32 | 82 560 | |
| Very negative | 12 | 13 | 33 540 | |
| Can not say | 3 | 3 | 7 740 | |
| Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) | Very positive | 5 | 4 | 10 320 |
| Quite positively | 36 | 29 | 74 820 | |
| Quite negatively | 34 | 39 | 100 620 | |
| Very negative | 19 | 20 | 51 600 | |
| Can not say | 6 | 9 | 23 220 | |
| Home delivered advertisements and catalogues | Very positive | 20 | 19 | 49 020 |
| Quite positively | 49 | 57 | 147 060 | |
| Quite negatively | 16 | 13 | 33 540 | |
| Very negative | 12 | 8 | 20 640 | |
| Can not say | 4 | 3 | 7 740 | |
| Out-of-home advertising | Very positive | 12 | 8 | 20 640 |
| Quite positively | 54 | 48 | 123 840 | |
| Quite negatively | 22 | 29 | 74 820 | |
| Very negative | 7 | 7 | 18 060 | |
| Can not say | 6 | 9 | 23 220 | Source: NRS 2023 |
| Reading device and advertising effect | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I relax and get inspired by magazines | Completely agree | 15 | 16 | 41 280 |
| Partially agree | 62 | 65 | 167 700 | |
| Partially disagree | 11 | 10 | 25 800 | |
| Completely disagree | 4 | 3 | 7 740 | |
| Can not say | 7 | 6 | 15 480 | |
| I experience pampering moments with magazines | Completely agree | 8 | 11 | 28 380 |
| Partially agree | 42 | 44 | 113 520 | |
| Partially disagree | 27 | 27 | 69 660 | |
| Completely disagree | 12 | 8 | 20 640 | |
| Can not say | 10 | 10 | 25 800 | |
| A professional magazine keeps me up to date on professional matters | Completely agree | 20 | 22 | 56 760 |
| Partially agree | 50 | 49 | 126 420 | |
| Partially disagree | 12 | 10 | 25 800 | |
| Completely disagree | 5 | 4 | 10 320 | |
| Can not say | 12 | 15 | 38 700 | |
| The industry specialty magazine provides information on my hobbies and interests | Completely agree | 31 | 29 | 74 820 |
| Partially agree | 50 | 49 | 126 420 | |
| Partially disagree | 7 | 8 | 20 640 | |
| Completely disagree | 3 | 3 | 7 740 | |
| Can not say | 9 | 10 | 25 800 | |
| Finnish magazines offer reliable comparisons and tests | Completely agree | 14 | 16 | 41 280 |
| Partially agree | 54 | 55 | 141 900 | |
| Partially disagree | 15 | 13 | 33 540 | |
| Completely disagree | 3 | 3 | 7 740 | |
| Can not say | 14 | 13 | 33 540 | |
| Finnish magazines offer reliable product recommendations | Completely agree | 9 | 8 | 20 640 |
| Partially agree | 55 | 56 | 144 480 | |
| Partially disagree | 18 | 19 | 49 020 | |
| Completely disagree | 3 | 3 | 7 740 | |
| Can not say | 15 | 13 | 33 540 | |
| Finnish magazines are of high quality | Completely agree | 21 | 25 | 64 500 |
| Partially agree | 60 | 60 | 154 800 | |
| Partially disagree | 10 | 8 | 20 640 | |
| Completely disagree | 2 | 1 | 2 580 | |
| Can not say | 7 | 5 | 12 900 | |
| I follow important magazines on social media | Completely agree | 7 | 5 | 12 900 |
| Partially agree | 25 | 26 | 67 080 | |
| Partially disagree | 25 | 25 | 64 500 | |
| Completely disagree | 35 | 35 | 90 300 | |
| Can not say | 8 | 10 | 25 800 | |
| I read important magazines from cover to cover | Completely agree | 18 | 24 | 61 920 |
| Partially agree | 34 | 40 | 103 200 | |
| Partially disagree | 28 | 22 | 56 760 | |
| Completely disagree | 15 | 10 | 25 800 | |
| Can not say | 5 | 5 | 12 900 | |
| Ads are part of the content of the magazine | Completely agree | 10 | 9 | 23 220 |
| Partially agree | 54 | 52 | 134 160 | |
| Partially disagree | 24 | 29 | 74 820 | |
| Completely disagree | 7 | 6 | 15 480 | |
| Can not say | 5 | 5 | 12 900 | |
| Ads in magazines make new things familiar | Completely agree | 11 | 12 | 30 960 |
| Partially agree | 56 | 56 | 144 480 | |
| Partially disagree | 21 | 22 | 56 760 | |
| Completely disagree | 7 | 5 | 12 900 | |
| Can not say | 6 | 5 | 12 900 | |
| I have applied for additional information about the journal advertised product, eg. Online | Completely agree | 13 | 11 | 28 380 |
| Partially agree | 39 | 40 | 103 200 | |
| Partially disagree | 24 | 23 | 59 340 | |
| Completely disagree | 18 | 20 | 51 600 | |
| Can not say | 6 | 6 | 15 480 | |
| I have purchased products based on the ad in magazine | Completely agree | 10 | 11 | 28 380 |
| Partially agree | 36 | 38 | 98 040 | |
| Partially disagree | 27 | 24 | 61 920 | |
| Completely disagree | 22 | 24 | 61 920 | |
| Can not say | 6 | 4 | 10 320 | |
| I'm trying out tips or guidelines (like recipes) in magazine ads | Completely agree | 13 | 14 | 36 120 |
| Partially agree | 47 | 50 | 129 000 | |
| Partially disagree | 22 | 22 | 56 760 | |
| Completely disagree | 13 | 11 | 28 380 | |
| Can not say | 4 | 4 | 10 320 | |
| I'm experimenting with product samples in magazines (like food or cosmetics) | Completely agree | 9 | 8 | 20 640 |
| Partially agree | 30 | 35 | 90 300 | |
| Partially disagree | 28 | 28 | 72 240 | |
| Completely disagree | 27 | 23 | 59 340 | |
| Can not say | 6 | 6 | 15 480 | |
| I rely on product recommendations from bloggers and tubers | Completely agree | 2 | 1 | 2 580 |
| Partially agree | 19 | 11 | 28 380 | |
| Partially disagree | 33 | 30 | 77 400 | |
| Completely disagree | 33 | 39 | 100 620 | |
| Can not say | 14 | 19 | 49 020 | Source: NRS 2023 |
| Use of information sources during the purchase process | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Information sources, cars and car purchase | Print magazines | 11 | 15 | 38 700 |
| Newspapers | 14 | 26 | 67 080 | |
| Magazine websites | 7 | 6 | 15 480 | |
| Newspaper websites | 7 | 6 | 15 480 | |
| Blogs | 2 | 1 | 2 580 | |
| Social media | 12 | 7 | 18 060 | |
| Other websites | 42 | 34 | 87 720 | |
| Television | 10 | 10 | 25 800 | |
| Radio | 1 | 1 | 2 580 | |
| Direct mail | 10 | 14 | 36 120 | |
| None of these | 40 | 41 | 105 780 | |
| Information sources, consumer electronics and information technology | Print magazines | 15 | 19 | 49 020 |
| Newspapers | 19 | 32 | 82 560 | |
| Magazine websites | 10 | 6 | 15 480 | |
| Newspaper websites | 9 | 7 | 18 060 | |
| Blogs | 5 | 2 | 5 160 | |
| Social media | 23 | 11 | 28 380 | |
| Other websites | 50 | 37 | 95 460 | |
| Television | 17 | 17 | 43 860 | |
| Radio | 3 | 2 | 5 160 | |
| Direct mail | 36 | 46 | 118 680 | |
| None of these | 16 | 18 | 46 440 | |
| Information sources, beauty care and cosmetics | Print magazines | 18 | 26 | 67 080 |
| Newspapers | 8 | 14 | 36 120 | |
| Magazine websites | 9 | 7 | 18 060 | |
| Newspaper websites | 5 | 4 | 10 320 | |
| Blogs | 8 | 3 | 7 740 | |
| Social media | 25 | 12 | 30 960 | |
| Other websites | 16 | 12 | 30 960 | |
| Television | 12 | 16 | 41 280 | |
| Radio | 2 | 2 | 5 160 | |
| Direct mail | 16 | 23 | 59 340 | |
| None of these | 47 | 44 | 113 520 | |
| Information sources, travel | Print magazines | 17 | 22 | 56 760 |
| Newspapers | 15 | 25 | 64 500 | |
| Magazine websites | 10 | 9 | 23 220 | |
| Newspaper websites | 9 | 8 | 20 640 | |
| Blogs | 10 | 4 | 10 320 | |
| Social media | 31 | 19 | 49 020 | |
| Other websites | 48 | 41 | 105 780 | |
| Television | 16 | 18 | 46 440 | |
| Radio | 3 | 3 | 7 740 | |
| Direct mail | 10 | 14 | 36 120 | |
| None of these | 29 | 29 | 74 820 | |
| Information sources, style and fashion | Print magazines | 24 | 34 | 87 720 |
| Newspapers | 14 | 24 | 61 920 | |
| Magazine websites | 12 | 10 | 25 800 | |
| Newspaper websites | 7 | 7 | 18 060 | |
| Blogs | 9 | 3 | 7 740 | |
| Social media | 32 | 17 | 43 860 | |
| Other websites | 34 | 25 | 64 500 | |
| Television | 17 | 19 | 49 020 | |
| Radio | 1 | 1 | 2 580 | |
| Direct mail | 25 | 33 | 85 140 | |
| None of these | 30 | 28 | 72 240 | |
| Information sources, building and renovating | Print magazines | 20 | 27 | 69 660 |
| Newspapers | 16 | 27 | 69 660 | |
| Magazine websites | 9 | 6 | 15 480 | |
| Newspaper websites | 7 | 6 | 15 480 | |
| Blogs | 6 | 2 | 5 160 | |
| Social media | 20 | 11 | 28 380 | |
| Other websites | 33 | 27 | 69 660 | |
| Television | 18 | 19 | 49 020 | |
| Radio | 2 | 1 | 2 580 | |
| Direct mail | 28 | 37 | 95 460 | |
| None of these | 32 | 31 | 79 980 | |
| Information sources, food, cooking and baking | Print magazines | 37 | 46 | 118 680 |
| Newspapers | 28 | 40 | 103 200 | |
| Magazine websites | 20 | 14 | 36 120 | |
| Newspaper websites | 17 | 12 | 30 960 | |
| Blogs | 14 | 7 | 18 060 | |
| Social media | 38 | 21 | 54 180 | |
| Other websites | 34 | 25 | 64 500 | |
| Television | 28 | 32 | 82 560 | |
| Radio | 6 | 4 | 10 320 | |
| Direct mail | 26 | 33 | 85 140 | |
| None of these | 13 | 13 | 33 540 | |
| Information sources, eyeglasses, contact lenses or sunglasses | Print magazines | 7 | 11 | 28 380 |
| Newspapers | 12 | 25 | 64 500 | |
| Magazine websites | 3 | 3 | 7 740 | |
| Newspaper websites | 5 | 5 | 12 900 | |
| Blogs | 1 | 1 | 2 580 | |
| Social media | 10 | 7 | 18 060 | |
| Other websites | 24 | 22 | 56 760 | |
| Television | 11 | 13 | 33 540 | |
| Radio | 2 | 1 | 2 580 | |
| Direct mail | 17 | 25 | 64 500 | |
| None of these | 52 | 45 | 116 100 | |
| Information sources, decorating and furniture purchases | Print magazines | 24 | 29 | 74 820 |
| Newspapers | 16 | 25 | 64 500 | |
| Magazine websites | 11 | 8 | 20 640 | |
| Newspaper websites | 7 | 5 | 12 900 | |
| Blogs | 8 | 3 | 7 740 | |
| Social media | 26 | 13 | 33 540 | |
| Other websites | 31 | 23 | 59 340 | |
| Television | 18 | 19 | 49 020 | |
| Radio | 1 | 1 | 2 580 | |
| Direct mail | 30 | 39 | 100 620 | |
| None of these | 27 | 28 | 72 240 | |
| Information sources, saving and investing | Print magazines | 9 | 11 | 28 380 |
| Newspapers | 10 | 14 | 36 120 | |
| Magazine websites | 6 | 4 | 10 320 | |
| Newspaper websites | 9 | 6 | 15 480 | |
| Blogs | 6 | 2 | 5 160 | |
| Social media | 16 | 6 | 15 480 | |
| Other websites | 30 | 21 | 54 180 | |
| Television | 6 | 8 | 20 640 | |
| Radio | 3 | 3 | 7 740 | |
| Direct mail | 3 | 5 | 12 900 | |
| None of these | 49 | 56 | 144 480 | |
| Information sources, health and wellbeing products / services | Print magazines | 14 | 20 | 51 600 |
| Newspapers | 15 | 25 | 64 500 | |
| Magazine websites | 7 | 6 | 15 480 | |
| Newspaper websites | 6 | 6 | 15 480 | |
| Blogs | 5 | 3 | 7 740 | |
| Social media | 21 | 14 | 36 120 | |
| Other websites | 37 | 30 | 77 400 | |
| Television | 12 | 14 | 36 120 | |
| Radio | 2 | 2 | 5 160 | |
| Direct mail | 17 | 24 | 61 920 | |
| None of these | 38 | 37 | 95 460 | |
| Information sources, purchase of sportswear, -footwear or -equipment | Print magazines | 12 | 17 | 43 860 |
| Newspapers | 19 | 32 | 82 560 | |
| Magazine websites | 7 | 6 | 15 480 | |
| Newspaper websites | 8 | 8 | 20 640 | |
| Blogs | 5 | 2 | 5 160 | |
| Social media | 22 | 12 | 30 960 | |
| Other websites | 41 | 29 | 74 820 | |
| Television | 13 | 13 | 33 540 | |
| Radio | 1 | 1 | 2 580 | |
| Direct mail | 31 | 37 | 95 460 | |
| None of these | 29 | 30 | 77 400 | Source: NRS 2023 |
| Buyer profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Interests | Cars, motor vehicles | 26 | 23 | 59 340 |
| Well-being and health | 53 | 59 | 152 220 | |
| Charity work | 14 | 14 | 36 120 | |
| Self development | 32 | 24 | 61 920 | |
| Celebrities | 15 | 17 | 43 860 | |
| Fishing | 17 | 19 | 49 020 | |
| Beauty care and cosmetics | 16 | 14 | 36 120 | |
| Literature | 27 | 33 | 85 140 | |
| Domestic and foreign news | 55 | 59 | 152 220 | |
| Domestic travel | 34 | 34 | 87 720 | |
| Culture | 32 | 31 | 79 980 | |
| Crafts | 26 | 32 | 82 560 | |
| Nature and going outdoor | 53 | 55 | 141 900 | |
| Hunting | 10 | 8 | 20 640 | |
| Style and fashion | 22 | 19 | 49 020 | |
| Music and concerts | 35 | 33 | 85 140 | |
| Going on summer cottage | 30 | 31 | 79 980 | |
| Local affairs | 56 | 65 | 167 700 | |
| Computer/console/mobile playing | 16 | 8 | 20 640 | |
| Politics | 40 | 41 | 105 780 | |
| Gardening and plants | 33 | 44 | 113 520 | |
| Building and renovating | 39 | 34 | 87 720 | |
| Food and drink | 40 | 32 | 82 560 | |
| Cooking, baking, recipes | 40 | 44 | 113 520 | |
| Investment | 23 | 18 | 46 440 | |
| Decorating | 31 | 29 | 74 820 | |
| Economic and finances | 36 | 32 | 82 560 | |
| Travelling abroad | 36 | 29 | 74 820 | |
| Sports, exercising | 46 | 41 | 105 780 | |
| Sailing, boating | 11 | 9 | 23 220 | |
| Consumer electronics and information technology | 23 | 15 | 38 700 | |
| Environmental matters | 33 | 27 | 69 660 | |
| None of the above | 0 | 1 | 2 580 | |
| Purchases made and planned | ||||
| Planned acquisitions in the househould over the next 2 years | Building a house | 3 | 1 | 2 580 |
| Buying an apartment | 11 | 6 | 15 480 | |
| Home renovation | 29 | 25 | 64 500 | |
| Buying a car | 25 | 16 | 41 280 | |
| Buying a boat | 3 | 2 | 5 160 | |
| None of these | 50 | 60 | 154 800 | |
| Purchases in the last 12 months | Furniture and furnishings | 42 | 30 | 77 400 |
| Repair and construction products | 40 | 37 | 95 460 | |
| Domestic appliances | 39 | 39 | 100 620 | |
| Electronics or IT products | 50 | 38 | 98 040 | |
| Cars | 18 | 13 | 33 540 | |
| Clothing and footwear | 82 | 78 | 201 240 | |
| Eyeglasses, contact lenses or sunglasses | 35 | 40 | 103 200 | |
| Sports clothing, footwear or equipment | 60 | 47 | 121 260 | |
| Saving or investing products or services | 26 | 20 | 51 600 | |
| Cosmetics and beauty products | 45 | 44 | 113 520 | |
| Mobile phones | 31 | 28 | 72 240 | |
| Travels | 37 | 30 | 77 400 | |
| Products and services for health and well-being | 58 | 59 | 152 220 | |
| None of the above | 2 | 4 | 10 320 | |
| Intentions to purchase within 12 months | Furniture and furnishings | 29 | 18 | 46 440 |
| Repair and construction products | 36 | 34 | 87 720 | |
| Domestic appliances | 20 | 16 | 41 280 | |
| Electronics or IT products | 28 | 17 | 43 860 | |
| Cars | 14 | 11 | 28 380 | |
| Clothing and footwear | 65 | 58 | 149 640 | |
| Eyeglasses, contact lenses or sunglasses | 27 | 30 | 77 400 | |
| Sports clothing, footwear or equipment | 43 | 32 | 82 560 | |
| Saving or investing products or services | 22 | 16 | 41 280 | |
| Cosmetics and beauty products | 36 | 33 | 85 140 | |
| Mobile phones | 16 | 13 | 33 540 | |
| Travels | 41 | 35 | 90 300 | |
| Products and services for health and well-being | 46 | 47 | 121 260 | |
| None of the above | 7 | 8 | 20 640 | |
| Will consider switching over the next 12 months | Bank | 7 | 7 | 18 060 |
| Insurance company | 10 | 6 | 15 480 | |
| electric company | 18 | 14 | 36 120 | |
| Internet Connection | 8 | 5 | 12 900 | |
| Phone-subscription | 12 | 8 | 20 640 | |
| None of the above | 47 | 54 | 139 320 | |
| Can not say | 19 | 19 | 49 020 | |
| Uses of extra money | Magazines, books, movies | 17 | 15 | 38 700 |
| Eating, drinking, partying in a restaurant | 32 | 20 | 51 600 | |
| Exercise hobbies and equipment | 26 | 17 | 43 860 | |
| Cultural events (e.g. concerts, theater, festivals) | 33 | 34 | 87 720 | |
| Renovation, decoration | 25 | 28 | 72 240 | |
| Health services and one's own well-being | 21 | 28 | 72 240 | |
| Travelling | 40 | 38 | 98 040 | |
| Entertainment electronics and information technology equipment, mobile phones | 16 | 8 | 20 640 | |
| Clothes, shoes and bags | 23 | 15 | 38 700 | |
| Home services (cleaning and other housekeeping services) | 6 | 8 | 20 640 | |
| Car, boat, motorcycle | 13 | 10 | 25 800 | |
| Cosmetics and beauty care | 10 | 6 | 15 480 | |
| Saving, investing | 46 | 39 | 100 620 | |
| Other | 8 | 9 | 23 220 | |
| There is no extra money after mandatory expenses | 8 | 10 | 25 800 | |
| Can not say | 3 | 3 | 7 740 | Source: NRS 2023 |
Online & social media
Magazine website
Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM
The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.
Some channels and Followers May 2024
Contact info
Media sales
- A-lehdet Oy
- Risto Rytin tie 33
- 00081 Helsinki
- yritysasiakkaat@a-lehdet.fi
- www.a-lehdet.fi
- Mediamyynti A-lehdet
- yritysasiakkaat@a-lehdet.fi
Media
Publisher
- A-lehdet Oy
Publisher
- A-lehdet Oy
Päätoimittaja
- Marja Aarnipuro
Vastaava päätoimittaja
- Iina Artima-Kyrki
Address
- Risto Rytin tie 33
- Helsinki
Phone
- 759 61
- apu@a-lehdet.fi