Caravan
Kansikuva Caravan 2024

Caravan

Caravan is Finnish magazine specialized in caravanning. Caravan writes about everything what is in caravanners special interests: new models, accessories, technicat matters, maintenance, camp-sites, places of interests etc.

Issues per year

5 issues per year

Circulation

59725 (Source: LT2023)

Copies

65000

Magazine website

www.caravan-lehti.fi, www.leirintaopas.fi

Magazine in Social Media
Suomen Caravan Media Oy / Caravan Business and professional magazines Travel and other countries
Camping NRS Travel Camper vans Caravans Tests

Timetables

Issue Issue Booking Date Material Date Themes and info
1 4.1.2024 21.11.2023 21.11.2023
2 10.4.2024 21.2.2024 21.2.2024
2 b 10.4.2024 21.2.2024 21.2.2024
3 13.6.2024 7.5.2024 7.5.2024
4 18.9.2024 8.8.2024 8.8.2024
5 7.11.2024 4.10.2024 4.10.2024

Ei aikatauluja vuodelle 2025.

Prices

Ad Placement Size Bleed Price (tax 0%)
sisäkannet portrait 2. Cover 210x297 mm 3 mm 3 392 €
1/1 portrait Page 4 210 x 297 mm 3 mm 3 392 €
sisäkannet portrait Back inner cover 210x297 mm 3 mm 3 392 €
TK portrait Back cover 210x297 mm 3 mm 4 048 €
2/1 landscape Not specified 420 x 297 mm 3 mm 4 243 €
1/1 portrait Not specified 210 x 297 mm 3 mm 3 116 €
1/2 portrait Not specified 102 x 297 mm 3 mm 1 668 €
1/2 landscape Not specified 210 x 146 mm 3 mm 1 668 €
1/4 portrait Not specified 90 x 135 mm *) 1 032 €
1/4 landscape Not specified 184 x 65 mm *) 1 032 €
1/8 landscape Not specified 89 x 65 mm *) 652 €
*) size without marginal Prices valid until 31.12.2024
Size

210 x 297 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

sari.reimi@caravan-lehti.fi

ICC profile

Technical information

digitaalinen aineisto, kuvaresoluutio 300 ppi. Aineiston toimitus sari.reimi@@caravan-lehti.fi 20 Megatavuun asti. Suuremmat tiedostot FTP:llä.

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
Prices valid until 31.12.2024
Size

210 x 297 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

sari.reimi@caravan-lehti.fi

ICC profile

Technical information

digitaalinen aineisto, kuvaresoluutio 300 ppi. Aineiston toimitus sari.reimi@@caravan-lehti.fi 20 Megatavuun asti. Suuremmat tiedostot FTP:llä.

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Desktop 980x400 px 340 € / Week
Desktop Boksi 340x340 px 9 € / CPM (Cost per thousand)
Desktop 980x400 px 29 € / CPM (Cost per thousand)
Desktop 980x400 px 100 € / Week
Desktop 980x400 px 100 € / Week
Desktop Matala panoraama 980x120 px 17 € / CPM (Cost per thousand)
Desktop Korkea panoraama 980x240 px 19 € / CPM (Cost per thousand)
Desktop Maksiboksi 750x200 px 12 € / CPM (Cost per thousand)
Desktop Korkea panoraama/Leirntäopas.fi 980x240 px 19 € / CPM (Cost per thousand)
Desktop Matala panoraama/Leirintäopas.fi 980x120 px 17 € / CPM (Cost per thousand)
Desktop Maksiboksi/Leirintäopas.fi 750x200 px 12 € / CPM (Cost per thousand)
Desktop Boksi/Leirintäopas.fi 340x340 px 9 € / CPM (Cost per thousand)
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Desktop 980x400 px 340 € / Week
Desktop Boksi 340x340 px 9 € / CPM (Cost per thousand)
Desktop 980x400 px 29 € / CPM (Cost per thousand)
Desktop 980x400 px 100 € / Week
Desktop 980x400 px 100 € / Week
Desktop Matala panoraama 980x120 px 17 € / CPM (Cost per thousand)
Desktop Korkea panoraama 980x240 px 19 € / CPM (Cost per thousand)
Desktop Maksiboksi 750x200 px 12 € / CPM (Cost per thousand)
Desktop Korkea panoraama/Leirntäopas.fi 980x240 px 19 € / CPM (Cost per thousand)
Desktop Matala panoraama/Leirintäopas.fi 980x120 px 17 € / CPM (Cost per thousand)
Desktop Maksiboksi/Leirintäopas.fi 750x200 px 12 € / CPM (Cost per thousand)
Desktop Boksi/Leirintäopas.fi 340x340 px 9 € / CPM (Cost per thousand)
Prices valid until 31.12.2024

Readers

Readers
156 000
Total reach
166 000
How many times read
2,4
Minutes of reading
66 min
Source: NRS 2023
Gender
Source: NRS 2023
Audience in digital and print
Source: NRS 2023
Age
Source: NRS 2023
Municipality type
Source: NRS 2023
Education
Source: NRS 2023
Gross household income, daily purchases
Source: NRS 2023

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 42 65 520
Men 49 58 90 480
Native language Finnish 95 95 148 200
Swedish 5 5 7 800
Age 15-24 y 13 4 6 240
25-34 y 14 6 9 360
35-44 y 14 12 18 720
45-54 y 14 17 26 520
55-64 y 16 20 31 200
65+ y 29 41 63 960
Gender + age Female 15-29 years 10 4 6 240
Female 30-49 years 14 9 14 040
Female 50+ years 28 29 45 240
Male 15-29 years 10 3 4 680
Male 30-49 years 14 14 21 840
Male 50+ years 24 41 63 960
Household position Lives at home with parents 7 3 4 680
Lives alone 28 17 26 520
Lives with spouse 37 49 76 440
Lives with spouse and children 24 26 40 560
Single parent 2 2 3 120
Other 3 3 4 680
Grandchildren under 18 years of age Yes 21 34 53 040
No 38 44 68 640
No answer (under 45 year olds) 41 22 34 320
Education Elementary school 5 11 17 160
Secondary school 7 6 9 360
Vocational 28 41 63 960
High school 14 10 15 600
University of Applied Sciences 19 15 23 400
University 27 16 24 960
Something else 2 1 1 560
Decision-maker in grocery purchases Yes 93 91 141 960
No 7 8 12 480
Can not say 1 1 1 560
Use of glasses or contact lenses Yes 67 77 120 120
No 33 23 35 880
Size of the household 1 pers 28 16 24 960
2 pers 38 51 79 560
3 pers 14 14 21 840
4 pers 12 10 15 600
5+ pers 7 10 15 600
Household income (gross) Below 20 000 € /y 11 9 14 040
20 000 - 35 000 € /y 19 18 28 080
35 001 - 50 000 € /y 20 22 34 320
50 001 - 85 000 € /y 22 25 39 000
85 001 - 100 000 € /y 7 9 14 040
Over 100 000 € /y 9 8 12 480
Dont want to tell 5 5 7 800
Cant say / No answer 7 4 6 240
Family with kids Yes 32 31 48 360
No 68 69 107 640
Pets in household Cat 17 18 28 080
Dog 26 30 46 800
Some other pet 5 7 10 920
No pets 59 54 84 240
Health services used in the household Public health services 85 87 135 720
Employer - funded health care services 49 45 70 200
Private, self-funded healthcare services 39 42 65 520
Private health insurance services 22 19 29 640
No health care 1 1 1 560
Can not say 1 1 1 560
Housing Apartment 32 17 26 520
Row house or semi-detached house 15 14 21 840
Detached house 47 59 92 040
Farm 4 8 12 480
Something else 1 1 1 560
Can not say 0 0 0
Ownership of housing Owner-occupied residence 76 87 135 720
Rented residence 20 10 15 600
Right of residence apartment 2 2 3 120
Something else 1 1 1 560
Can not say 1 0 0
Cottage or holiday home in regular use Yes 40 43 67 080
No 59 56 87 360
Can not say 1 1 1 560
Number of cars in household One car 45 40 62 400
Two cars 32 40 62 400
Three or more cars 10 15 23 400
No car 14 5 7 800
Type of car, if buying now New 22 27 42 120
Used 67 71 110 760
Company car 4 3 4 680
Leasing (personal) 8 6 9 360
Shared car 2 1 1 560
Doesn't use a car 8 4 6 240
Can not say 5 4 6 240
Advertising ban at the door / mailbox Yes 24 14 21 840
No 76 85 132 600
Can not say 1 1 1 560
Using AdBlocker or similar application Yes 19 10 15 600
No 76 84 131 040
Can not say 5 6 9 360
Type of municipality (7 class) Greater Helsinki 19 7 10 920
Turku or Tampere 8 5 7 800
Oulu 4 2 3 120
70 000 - 150 000 inhabitants town 13 12 18 720
Urban municipality 27 32 49 920
Conurbation 16 23 35 880
Countryside 13 18 28 080
Source: NRS 2023
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 15 22 34 320
5-6 days a week 4 8 12 480
1-4 days a week 26 33 51 480
Monthly 24 18 28 080
Rarely 23 16 24 960
Never 7 2 3 120
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 21 25 39 000
5-6 days a week 5 6 9 360
1-4 days a week 19 17 26 520
Monthly 15 14 21 840
Rarely 24 22 34 320
Never 14 14 21 840
Can not say 1 3 4 680
The frequency of reading: Print newspapers or afternoon papers Daily 30 42 65 520
5-6 days a week 4 5 7 800
1-4 days a week 23 27 42 120
Monthly 13 11 17 160
Rarely 21 14 21 840
Never 7 2 3 120
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 60 93 600
5-6 days a week 9 10 15 600
1-4 days a week 16 10 15 600
Monthly 6 5 7 800
Rarely 9 9 14 040
Never 6 6 9 360
Can not say 0 1 1 560
The frequency of reading: Free and free delivery newspapers Daily 5 6 9 360
5-6 days a week 4 5 7 800
1-4 days a week 44 54 84 240
Monthly 17 14 21 840
Rarely 20 15 23 400
Never 9 4 6 240
Can not say 1 2 3 120
The frequency of watching: Free online TV services Daily 15 19 29 640
5-6 days a week 9 8 12 480
1-4 days a week 30 30 46 800
Monthly 23 21 32 760
Rarely 15 14 21 840
Never 7 8 12 480
Can not say 1 1 1 560
The frequency of watching: Pay TV and streaming services Daily 16 11 17 160
5-6 days a week 10 7 10 920
1-4 days a week 22 21 32 760
Monthly 10 11 17 160
Rarely 11 10 15 600
Never 31 40 62 400
Can not say 0 0 0
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 45 56 87 360
5-6 days a week 9 9 14 040
1-4 days a week 19 17 26 520
Monthly 11 8 12 480
Rarely 12 7 10 920
Never 3 2 3 120
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 35 47 73 320
5-6 days a week 12 13 20 280
1-4 days a week 22 20 31 200
Monthly 11 6 9 360
Rarely 12 8 12 480
Never 7 6 9 360
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 22 27 42 120
5-6 days a week 7 8 12 480
1-4 days a week 16 19 29 640
Monthly 13 12 18 720
Rarely 26 23 35 880
Never 16 10 15 600
Can not say 1 1 1 560
The frequency of listening: Programs of commercial radio channels Daily 16 21 32 760
5-6 days a week 10 10 15 600
1-4 days a week 21 21 32 760
Monthly 14 12 18 720
Rarely 21 21 32 760
Never 16 14 21 840
Can not say 1 1 1 560
The frequency of listening: Podcasts Daily 4 2 3 120
5-6 days a week 3 2 3 120
1-4 days a week 9 7 10 920
Monthly 13 12 18 720
Rarely 28 27 42 120
Never 41 48 74 880
Can not say 2 2 3 120
User frequency and following: Social media Daily 57 49 76 440
5-6 days a week 7 7 10 920
1-4 days a week 8 8 12 480
Monthly 3 2 3 120
Rarely 6 6 9 360
Never 19 27 42 120
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 6 9 360
5-6 days a week 5 3 4 680
1-4 days a week 11 7 10 920
Monthly 8 8 12 480
Rarely 22 26 40 560
Never 40 49 76 440
Can not say 1 1 1 560
User frequency: Instant messaging Daily 68 58 90 480
5-6 days a week 9 10 15 600
1-4 days a week 10 15 23 400
Monthly 3 4 6 240
Rarely 3 4 6 240
Never 8 8 12 480
Can not say 0 1 1 560
Source: NRS 2023
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 14 10 15 600
Partially agree 44 41 63 960
Partially disagree 30 36 56 160
Completely disagree 10 10 15 600
Can not say 2 3 4 680
I prefer domestic products Completely agree 32 35 54 600
Partially agree 55 55 85 800
Partially disagree 10 9 14 040
Completely disagree 1 1 1 560
Can not say 1 1 1 560
I consciously make responsible choices in my consumption Completely agree 18 18 28 080
Partially agree 55 57 88 920
Partially disagree 20 19 29 640
Completely disagree 5 5 7 800
Can not say 2 2 3 120
When shopping, quality is more important to me than price Completely agree 23 22 34 320
Partially agree 58 59 92 040
Partially disagree 16 15 23 400
Completely disagree 2 2 3 120
Can not say 2 2 3 120
I usually choose the cheapest option Completely agree 11 10 15 600
Partially agree 46 47 73 320
Partially disagree 35 34 53 040
Completely disagree 6 7 10 920
Can not say 1 2 3 120
In my circle of friends, I am often the first to try new things Completely agree 5 5 7 800
Partially agree 25 24 37 440
Partially disagree 38 38 59 280
Completely disagree 25 25 39 000
Can not say 7 7 10 920
I prefer local shops and services Completely agree 27 30 46 800
Partially agree 57 57 88 920
Partially disagree 13 11 17 160
Completely disagree 2 2 3 120
Can not say 1 1 1 560
In my opinion, money is for consumption and not for saving Completely agree 5 4 6 240
Partially agree 36 38 59 280
Partially disagree 46 43 67 080
Completely disagree 11 13 20 280
Can not say 2 3 4 680
I often take advantage of discount and campaign prices in my purchases Completely agree 35 33 51 480
Partially agree 51 54 84 240
Partially disagree 11 9 14 040
Completely disagree 3 3 4 680
Can not say 1 1 1 560
I want to see advertising targeted to me based on my online behavior Completely agree 4 3 4 680
Partially agree 26 24 37 440
Partially disagree 32 31 48 360
Completely disagree 33 37 57 720
Can not say 5 5 7 800
When I want a certain brand of product, the price doesn't matter Completely agree 8 9 14 040
Partially agree 31 32 49 920
Partially disagree 38 38 59 280
Completely disagree 22 20 31 200
Can not say 1 1 1 560
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 18 28 080
Partially agree 51 52 81 120
Partially disagree 23 21 32 760
Completely disagree 7 6 9 360
Can not say 3 3 4 680
Ecology is an important purchase reason for me Completely agree 15 14 21 840
Partially agree 52 51 79 560
Partially disagree 24 27 42 120
Completely disagree 7 6 9 360
Can not say 3 2 3 120
I prefer well-known brands Completely agree 11 10 15 600
Partially agree 56 55 85 800
Partially disagree 24 26 40 560
Completely disagree 6 5 7 800
Can not say 2 3 4 680
Source: NRS 2023
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 13 20 280
Quite positively 64 68 106 080
Quite negatively 15 13 20 280
Very negative 3 2 3 120
Can not say 4 3 4 680
Magazines Very positive 14 13 20 280
Quite positively 63 66 102 960
Quite negatively 15 14 21 840
Very negative 4 3 4 680
Can not say 5 4 6 240
Free and local newspapers Very positive 25 24 37 440
Quite positively 57 63 98 280
Quite negatively 10 6 9 360
Very negative 3 1 1 560
Can not say 5 5 7 800
Newspaper/Magazine websites or applications Very positive 7 6 9 360
Quite positively 47 48 74 880
Quite negatively 28 27 42 120
Very negative 9 9 14 040
Can not say 8 10 15 600
Social media (Facebook, Instagram etc.) Very positive 5 4 6 240
Quite positively 35 33 51 480
Quite negatively 32 31 48 360
Very negative 15 13 20 280
Can not say 12 19 29 640
Blogs Very positive 3 2 3 120
Quite positively 27 24 37 440
Quite negatively 27 25 39 000
Very negative 14 14 21 840
Can not say 27 35 54 600
Newsletters to email Very positive 2 1 1 560
Quite positively 17 17 26 520
Quite negatively 35 38 59 280
Very negative 44 40 62 400
Can not say 2 3 4 680
Other websites Very positive 3 4 6 240
Quite positively 40 38 59 280
Quite negatively 34 35 54 600
Very negative 12 13 20 280
Can not say 10 11 17 160
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 8 8 12 480
Quite positively 48 49 76 440
Quite negatively 28 30 46 800
Very negative 12 10 15 600
Can not say 3 2 3 120
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 5 7 800
Quite positively 36 37 57 720
Quite negatively 34 35 54 600
Very negative 19 17 26 520
Can not say 6 6 9 360
Home delivered advertisements and catalogues Very positive 20 20 31 200
Quite positively 49 56 87 360
Quite negatively 16 14 21 840
Very negative 12 7 10 920
Can not say 4 3 4 680
Out-of-home advertising Very positive 12 10 15 600
Quite positively 54 53 82 680
Quite negatively 22 23 35 880
Very negative 7 7 10 920
Can not say 6 6 9 360
Source: NRS 2023
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 15 15 23 400
Partially agree 62 64 99 840
Partially disagree 11 11 17 160
Completely disagree 4 4 6 240
Can not say 7 7 10 920
I experience pampering moments with magazines Completely agree 8 9 14 040
Partially agree 42 41 63 960
Partially disagree 27 27 42 120
Completely disagree 12 11 17 160
Can not say 10 12 18 720
A professional magazine keeps me up to date on professional matters Completely agree 20 24 37 440
Partially agree 50 47 73 320
Partially disagree 12 11 17 160
Completely disagree 5 5 7 800
Can not say 12 13 20 280
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 35 54 600
Partially agree 50 46 71 760
Partially disagree 7 8 12 480
Completely disagree 3 2 3 120
Can not say 9 9 14 040
Finnish magazines offer reliable comparisons and tests Completely agree 14 14 21 840
Partially agree 54 58 90 480
Partially disagree 15 12 18 720
Completely disagree 3 3 4 680
Can not say 14 12 18 720
Finnish magazines offer reliable product recommendations Completely agree 9 8 12 480
Partially agree 55 55 85 800
Partially disagree 18 19 29 640
Completely disagree 3 3 4 680
Can not say 15 14 21 840
Finnish magazines are of high quality Completely agree 21 21 32 760
Partially agree 60 62 96 720
Partially disagree 10 11 17 160
Completely disagree 2 1 1 560
Can not say 7 4 6 240
I follow important magazines on social media Completely agree 7 5 7 800
Partially agree 25 26 40 560
Partially disagree 25 25 39 000
Completely disagree 35 35 54 600
Can not say 8 9 14 040
I read important magazines from cover to cover Completely agree 18 22 34 320
Partially agree 34 36 56 160
Partially disagree 28 28 43 680
Completely disagree 15 10 15 600
Can not say 5 4 6 240
Ads are part of the content of the magazine Completely agree 10 9 14 040
Partially agree 54 52 81 120
Partially disagree 24 27 42 120
Completely disagree 7 8 12 480
Can not say 5 3 4 680
Ads in magazines make new things familiar Completely agree 11 12 18 720
Partially agree 56 56 87 360
Partially disagree 21 23 35 880
Completely disagree 7 5 7 800
Can not say 6 5 7 800
I have applied for additional information about the journal advertised product, eg. Online Completely agree 13 15 23 400
Partially agree 39 40 62 400
Partially disagree 24 22 34 320
Completely disagree 18 18 28 080
Can not say 6 5 7 800
I have purchased products based on the ad in magazine Completely agree 10 12 18 720
Partially agree 36 35 54 600
Partially disagree 27 27 42 120
Completely disagree 22 20 31 200
Can not say 6 5 7 800
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 12 18 720
Partially agree 47 47 73 320
Partially disagree 22 23 35 880
Completely disagree 13 15 23 400
Can not say 4 3 4 680
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 7 10 920
Partially agree 30 29 45 240
Partially disagree 28 31 48 360
Completely disagree 27 27 42 120
Can not say 6 6 9 360
I rely on product recommendations from bloggers and tubers Completely agree 2 2 3 120
Partially agree 19 12 18 720
Partially disagree 33 30 46 800
Completely disagree 33 40 62 400
Can not say 14 15 23 400
Source: NRS 2023
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 16 24 960
Newspapers 14 16 24 960
Magazine websites 7 9 14 040
Newspaper websites 7 7 10 920
Blogs 2 1 1 560
Social media 12 11 17 160
Other websites 42 45 70 200
Television 10 10 15 600
Radio 1 2 3 120
Direct mail 10 14 21 840
None of these 40 34 53 040
Information sources, consumer electronics and information technology Print magazines 15 19 29 640
Newspapers 19 23 35 880
Magazine websites 10 11 17 160
Newspaper websites 9 9 14 040
Blogs 5 3 4 680
Social media 23 17 26 520
Other websites 50 43 67 080
Television 17 19 29 640
Radio 3 3 4 680
Direct mail 36 48 74 880
None of these 16 16 24 960
Information sources, beauty care and cosmetics Print magazines 18 18 28 080
Newspapers 8 9 14 040
Magazine websites 9 8 12 480
Newspaper websites 5 4 6 240
Blogs 8 4 6 240
Social media 25 17 26 520
Other websites 16 12 18 720
Television 12 14 21 840
Radio 2 2 3 120
Direct mail 16 19 29 640
None of these 47 51 79 560
Information sources, travel Print magazines 17 20 31 200
Newspapers 15 15 23 400
Magazine websites 10 9 14 040
Newspaper websites 9 7 10 920
Blogs 10 6 9 360
Social media 31 23 35 880
Other websites 48 46 71 760
Television 16 18 28 080
Radio 3 2 3 120
Direct mail 10 15 23 400
None of these 29 28 43 680
Information sources, style and fashion Print magazines 24 25 39 000
Newspapers 14 16 24 960
Magazine websites 12 10 15 600
Newspaper websites 7 7 10 920
Blogs 9 5 7 800
Social media 32 22 34 320
Other websites 34 29 45 240
Television 17 18 28 080
Radio 1 1 1 560
Direct mail 25 33 51 480
None of these 30 30 46 800
Information sources, building and renovating Print magazines 20 25 39 000
Newspapers 16 19 29 640
Magazine websites 9 10 15 600
Newspaper websites 7 7 10 920
Blogs 6 3 4 680
Social media 20 16 24 960
Other websites 33 33 51 480
Television 18 19 29 640
Radio 2 1 1 560
Direct mail 28 36 56 160
None of these 32 27 42 120
Information sources, food, cooking and baking Print magazines 37 36 56 160
Newspapers 28 30 46 800
Magazine websites 20 20 31 200
Newspaper websites 17 15 23 400
Blogs 14 9 14 040
Social media 38 29 45 240
Other websites 34 28 43 680
Television 28 35 54 600
Radio 6 6 9 360
Direct mail 26 31 48 360
None of these 13 15 23 400
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 8 12 480
Newspapers 12 14 21 840
Magazine websites 3 4 6 240
Newspaper websites 5 5 7 800
Blogs 1 1 1 560
Social media 10 9 14 040
Other websites 24 23 35 880
Television 11 14 21 840
Radio 2 2 3 120
Direct mail 17 25 39 000
None of these 52 46 71 760
Information sources, decorating and furniture purchases Print magazines 24 26 40 560
Newspapers 16 20 31 200
Magazine websites 11 10 15 600
Newspaper websites 7 8 12 480
Blogs 8 4 6 240
Social media 26 16 24 960
Other websites 31 28 43 680
Television 18 20 31 200
Radio 1 1 1 560
Direct mail 30 35 54 600
None of these 27 29 45 240
Information sources, saving and investing Print magazines 9 9 14 040
Newspapers 10 11 17 160
Magazine websites 6 6 9 360
Newspaper websites 9 7 10 920
Blogs 6 4 6 240
Social media 16 11 17 160
Other websites 30 25 39 000
Television 6 8 12 480
Radio 3 3 4 680
Direct mail 3 5 7 800
None of these 49 52 81 120
Information sources, health and wellbeing products / services Print magazines 14 14 21 840
Newspapers 15 16 24 960
Magazine websites 7 7 10 920
Newspaper websites 6 6 9 360
Blogs 5 3 4 680
Social media 21 17 26 520
Other websites 37 35 54 600
Television 12 12 18 720
Radio 2 2 3 120
Direct mail 17 24 37 440
None of these 38 38 59 280
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 15 23 400
Newspapers 19 23 35 880
Magazine websites 7 8 12 480
Newspaper websites 8 8 12 480
Blogs 5 3 4 680
Social media 22 15 23 400
Other websites 41 35 54 600
Television 13 14 21 840
Radio 1 1 1 560
Direct mail 31 41 63 960
None of these 29 26 40 560
Source: NRS 2023
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 41 63 960
Well-being and health 53 53 82 680
Charity work 14 14 21 840
Self development 32 26 40 560
Celebrities 15 8 12 480
Fishing 17 21 32 760
Beauty care and cosmetics 16 10 15 600
Literature 27 23 35 880
Domestic and foreign news 55 47 73 320
Domestic travel 34 58 90 480
Culture 32 20 31 200
Crafts 26 28 43 680
Nature and going outdoor 53 60 93 600
Hunting 10 10 15 600
Style and fashion 22 15 23 400
Music and concerts 35 25 39 000
Going on summer cottage 30 34 53 040
Local affairs 56 61 95 160
Computer/console/mobile playing 16 4 6 240
Politics 40 34 53 040
Gardening and plants 33 37 57 720
Building and renovating 39 53 82 680
Food and drink 40 30 46 800
Cooking, baking, recipes 40 41 63 960
Investment 23 18 28 080
Decorating 31 26 40 560
Economic and finances 36 32 49 920
Travelling abroad 36 41 63 960
Sports, exercising 46 46 71 760
Sailing, boating 11 16 24 960
Consumer electronics and information technology 23 16 24 960
Environmental matters 33 23 35 880
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 3 2 3 120
Buying an apartment 11 6 9 360
Home renovation 29 31 48 360
Buying a car 25 23 35 880
Buying a boat 3 4 6 240
None of these 50 52 81 120
Purchases in the last 12 months Furniture and furnishings 42 37 57 720
Repair and construction products 40 48 74 880
Domestic appliances 39 43 67 080
Electronics or IT products 50 40 62 400
Cars 18 19 29 640
Clothing and footwear 82 78 121 680
Eyeglasses, contact lenses or sunglasses 35 34 53 040
Sports clothing, footwear or equipment 60 50 78 000
Saving or investing products or services 26 20 31 200
Cosmetics and beauty products 45 38 59 280
Mobile phones 31 31 48 360
Travels 37 34 53 040
Products and services for health and well-being 58 53 82 680
None of the above 2 2 3 120
Intentions to purchase within 12 months Furniture and furnishings 29 23 35 880
Repair and construction products 36 41 63 960
Domestic appliances 20 17 26 520
Electronics or IT products 28 21 32 760
Cars 14 13 20 280
Clothing and footwear 65 58 90 480
Eyeglasses, contact lenses or sunglasses 27 30 46 800
Sports clothing, footwear or equipment 43 35 54 600
Saving or investing products or services 22 14 21 840
Cosmetics and beauty products 36 29 45 240
Mobile phones 16 16 24 960
Travels 41 35 54 600
Products and services for health and well-being 46 38 59 280
None of the above 7 9 14 040
Will consider switching over the next 12 months Bank 7 6 9 360
Insurance company 10 9 14 040
electric company 18 18 28 080
Internet Connection 8 9 14 040
Phone-subscription 12 14 21 840
None of the above 47 46 71 760
Can not say 19 20 31 200
Uses of extra money Magazines, books, movies 17 13 20 280
Eating, drinking, partying in a restaurant 32 23 35 880
Exercise hobbies and equipment 26 20 31 200
Cultural events (e.g. concerts, theater, festivals) 33 28 43 680
Renovation, decoration 25 30 46 800
Health services and one's own well-being 21 20 31 200
Travelling 40 41 63 960
Entertainment electronics and information technology equipment, mobile phones 16 13 20 280
Clothes, shoes and bags 23 15 23 400
Home services (cleaning and other housekeeping services) 6 5 7 800
Car, boat, motorcycle 13 19 29 640
Cosmetics and beauty care 10 7 10 920
Saving, investing 46 42 65 520
Other 8 8 12 480
There is no extra money after mandatory expenses 8 10 15 600
Can not say 3 3 4 680
Source: NRS 2023

Online & social media

Magazine website

www.caravan-lehti.fi, www.leirintaopas.fi

Magazine in Social Media
Some channels and Followers May 2024
Source: Aikakausmedia's social media tracking

Contact info

Media sales

Ilmoituspäällikkö

  • Sari Reimi
  • 050 566 2320
  • sari.reimi@caravan-lehti.fi
Media

Publisher

  • Suomen Caravan Media Oy / Caravan

Publisher

  • Suomen Caravan Media Oy / Caravan

Päätoimittaja

  • Pauli Salokangas
 

Address

  • Viipurintie 58
  • 13210 Hämeenlinna

Postal address

  • Viipurintie 58
  • 13210 Hämeenlinna

Phone

  • +358 3 615 3140

Email

  • pauli.salokangas@caravan-lehti.fi