Eeva
The high-quality and respected Eeva offers interesting and topical interviews, emotional survival stories, fascinating travel articles, stories about personal homes and food articles that tickle the senses. Feminine fashion, beauty and health as well as various relationships are also part of Eeva's topics selection. The reader: Quality-conscious woman, who invests in herself and her lifestyle.
Issues per year
12 issues per year
Magazine website
Magazine in Social Media
Timetables
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 3.1.2024 | 1.12.2023 | Long-haul trips. Help with winter skin (and hair?). Managing heartburn. | |
| 2 | 7.2.2024 | 10.1.2024 | Eeva of the Year candidates. Tips on moisturising and caring for atopic skin. Cosmetics for sensitive skin. | |
| 3 | 6.3.2024 | 7.2.2024 | Eeva’s 90th anniversary special! Festive spring fashion. More energy for everyday life. | |
| 4 | 3.4.2024 | 5.3.2024 | Best spring makeup. Eeva of the Year announced. Best ways to manage allergies. Beautiful jackets. | |
| 5 | 2.5.2024 | 4.4.2024 | Best sun products. Versatile accessories. Identify and manage asthma. | |
| 6 | 5.6.2024 | 7.5.2024 | Summer dresses. Get beautiful nails. Foot health. | |
| 7 | 3.7.2024 | 4.6.2024 | Books for summer. Holidays in Finland. Help with incontinence. Natural cosmetics discoveries. | |
| 8 | 7.8.2024 | 10.7.2024 | Work fashion and elegant glasses. Cataract treatment. Hair care. | |
| 9 | 4.9.2024 | 7.8.2024 | Gentle beauty products. Weekend getaways. More energy from vitamins. | |
| 10 | 2.10.2024 | 4.9.2024 | Books for autumn (book fair special). Jackets for every style. Luxury at a reasonable price (travel and beauty). Breast health. | |
| 11 | 6.11.2024 | 9.10.2024 | Top cosmetics of the year. Festive fashion. Insomnia and supplements. | |
| 12 | 4.12.2024 | 6.11.2024 | Cosmetics gifts for every taste. Christmas gift books. Wellbeing of the mind | |
| 1 | 8.1.2025 | 4.12.2024 | Pampering trips nearby. Face masks. Joints. | |
| 2 | 5.2.2025 | 9.1.2025 | Eeva of the Year nominees. Care for sensitive and dry skin. Pharmacy cosmetics. | |
| 3 | 5.3.2025 | 6.2.2025 | Coats. Strong and beautiful hair. Take care of your memory. | |
| 4 | 2.4.2025 | 6.3.2025 | The best spring makeup. Party fashion. Eeva of the Year announcement. Summer health. |
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 8.1.2025 | 4.12.2024 | Pampering trips nearby. Face masks. Joints. | |
| 2 | 5.2.2025 | 9.1.2025 | Eeva of the Year nominees. Care for sensitive and dry skin. Pharmacy cosmetics. | |
| 3 | 5.3.2025 | 6.2.2025 | Coats. Strong and beautiful hair. Take care of your memory. | |
| 4 | 2.4.2025 | 6.3.2025 | The best spring makeup. Party fashion. Eeva of the Year announcement. Summer health. |
Prices
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 460 x 297 mm | 5 mm | 14 011 € |
| 2/1 landscape | First spread | 460 x 297 mm | 5 mm | 15 685 € |
| 1/1 portrait | Not specified | 230 x 297 mm | 5 mm | 8 143 € |
| 1/1 portrait | 2. Cover | 230 x 297 mm | 5 mm | 8 975 € |
| 1/1 portrait | 3. Cover | 230 x 297 mm | 5 mm | 8 975 € |
| 1/1 takakansi portrait | Back cover | 230 x 267 mm | 5 mm | 8 975 € |
| 1/2 portrait | Not specified | 112 x 297 mm | 5 mm | 5 867 € |
| 1/2 landscape | Not specified | 230 x 146 mm | 5 mm | 5 867 € |
| 1/3 portrait | Not specified | 77x297 mm | 5 mm | 4 909 € |
| 1/3 landscape | Not specified | 230x99 mm | 5 mm | 4 909 € |
| 1/4 portrait | Not specified | 60 x 297 mm | 5 mm | 4 309 € |
| 1/4 landscape | Not specified | 230 x 74 mm | 5 mm | 4 309 € |
| 1/4 square | Not specified | 112 x 146 mm | 5 mm | 4 309 € | *) size without marginal Prices valid until 31.12.2024 |
Size
230 x 297 mm
Printing method
Offset
Binding
Liimasidonta
Printer
PunaMusta Oy
Delivery of ad material and instructions
ICC profile
Technical information
Kokonaisvärimäärä tulee rajoittaa maksimissaan 300%. Mikäli kokonaisvärimäärä ylittää 300%, korjaamme aineiston automaattisesti.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 460 x 297 mm | 5 mm | 14 011 € |
| 2/1 landscape | First spread | 460 x 297 mm | 5 mm | 15 685 € |
| 1/1 portrait | Not specified | 230 x 297 mm | 5 mm | 8 143 € |
| 1/1 portrait | 2. Cover | 230 x 297 mm | 5 mm | 8 975 € |
| 1/1 portrait | 3. Cover | 230 x 297 mm | 5 mm | 8 975 € |
| 1/1 takakansi portrait | Back cover | 230 x 267 mm | 5 mm | 8 975 € |
| 1/2 portrait | Not specified | 112 x 297 mm | 5 mm | 5 867 € |
| 1/2 landscape | Not specified | 230 x 146 mm | 5 mm | 5 867 € |
| 1/3 portrait | Not specified | 77x297 mm | 5 mm | 4 909 € |
| 1/3 landscape | Not specified | 230x99 mm | 5 mm | 4 909 € |
| 1/4 portrait | Not specified | 60 x 297 mm | 5 mm | 4 309 € |
| 1/4 landscape | Not specified | 230 x 74 mm | 5 mm | 4 309 € |
| 1/4 square | Not specified | 112 x 146 mm | 5 mm | 4 309 € | Prices valid until 31.12.2024 |
Size
230 x 297 mm
Printing method
Offset
Binding
Liimasidonta
Printer
PunaMusta Oy
Delivery of ad material and instructions
ICC profile
Technical information
Kokonaisvärimäärä tulee rajoittaa maksimissaan 300%. Mikäli kokonaisvärimäärä ylittää 300%, korjaamme aineiston automaattisesti.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Description | Size | Price (tax 0%)  |
|---|---|---|---|
| Desktop | Paraati + tapetti | 980x400 px | 42 € / CPM (Cost per thousand) |
| Desktop | 980x400 px | 34 € / CPM (Cost per thousand) | |
| Desktop | 980x400, 300x300 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 300x600 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 980x120 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 9 € / CPM (Cost per thousand) | |
| Desktop | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Mobile | 300x300 px | 13 € / CPM (Cost per thousand) | |
| Mobile | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Desktop | Interstitiaali | 1200x1600 px | 50 € / CPM (Cost per thousand) |
| Desktop | 600x500 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 2048x1152, 750x1334 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 140x350 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 160x600 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 200x900 px | 11 € / CPM (Cost per thousand) | |
| Desktop | Cross-screen taktinen | 980x120, 468x400, 300x250, 160x600 px | 11 € / CPM (Cost per thousand) |
| Desktop | Paraati + tapetti | 980x400 px | 42 € / CPM (Cost per thousand) |
| Desktop | 980x400 px | 34 € / CPM (Cost per thousand) | |
| Desktop | 980x400, 300x300 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 300x600 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 980x120 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 9 € / CPM (Cost per thousand) | |
| Desktop | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Mobile | 300x300 px | 13 € / CPM (Cost per thousand) | |
| Mobile | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Desktop | Interstitiaali | 1200x1600 px | 50 € / CPM (Cost per thousand) |
| Desktop | 600x500 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 2048x1152, 750x1334 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 140x350 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 160x600 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 200x900 px | 11 € / CPM (Cost per thousand) | |
| Desktop | Cross-screen taktinen | 980x120, 468x400, 300x250, 160x600 px | 11 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
| Ad | Description | Size | Price (tax 0%) |
|---|---|---|---|
| Desktop | Paraati + tapetti | 980x400 px | 42 € / CPM (Cost per thousand) |
| Desktop | 980x400 px | 34 € / CPM (Cost per thousand) | |
| Desktop | 980x400, 300x300 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 300x600 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 980x120 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 9 € / CPM (Cost per thousand) | |
| Desktop | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Mobile | 300x300 px | 13 € / CPM (Cost per thousand) | |
| Mobile | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Desktop | Interstitiaali | 1200x1600 px | 50 € / CPM (Cost per thousand) |
| Desktop | 600x500 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 2048x1152, 750x1334 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 140x350 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 160x600 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 200x900 px | 11 € / CPM (Cost per thousand) | |
| Desktop | Cross-screen taktinen | 980x120, 468x400, 300x250, 160x600 px | 11 € / CPM (Cost per thousand) |
| Desktop | Paraati + tapetti | 980x400 px | 42 € / CPM (Cost per thousand) |
| Desktop | 980x400 px | 34 € / CPM (Cost per thousand) | |
| Desktop | 980x400, 300x300 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 300x600 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 980x120 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 9 € / CPM (Cost per thousand) | |
| Desktop | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Mobile | 300x300 px | 13 € / CPM (Cost per thousand) | |
| Mobile | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Desktop | Interstitiaali | 1200x1600 px | 50 € / CPM (Cost per thousand) |
| Desktop | 600x500 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 2048x1152, 750x1334 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 140x350 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 160x600 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 200x900 px | 11 € / CPM (Cost per thousand) | |
| Desktop | Cross-screen taktinen | 980x120, 468x400, 300x250, 160x600 px | 11 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
Readers
Readers
309 000
Total reach
363 000
How many times read
2,3
Minutes of reading
84 min
Source: NRS 2023
Gender
Source: NRS 2023
Audience in digital and print
Source: NRS 2023
Age
Source: NRS 2023
Municipality type
Source: NRS 2023
Education
Source: NRS 2023
Gross household income, daily purchases
Source: NRS 2023
NRS Facts
| Reader profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Sex | Women | 51 | 91 | 281 190 |
| Men | 49 | 9 | 27 810 | |
| Native language | Finnish | 95 | 98 | 302 820 |
| Swedish | 5 | 2 | 6 180 | |
| Age | 15-24 y | 13 | 2 | 6 180 |
| 25-34 y | 14 | 2 | 6 180 | |
| 35-44 y | 14 | 4 | 12 360 | |
| 45-54 y | 14 | 9 | 27 810 | |
| 55-64 y | 16 | 17 | 52 530 | |
| 65+ y | 29 | 66 | 203 940 | |
| Gender + age | Female 15-29 years | 10 | 2 | 6 180 |
| Female 30-49 years | 14 | 8 | 24 720 | |
| Female 50+ years | 28 | 81 | 250 290 | |
| Male 15-29 years | 10 | 0 | 0 | |
| Male 30-49 years | 14 | 1 | 3 090 | |
| Male 50+ years | 24 | 8 | 24 720 | |
| Household position | Lives at home with parents | 7 | 1 | 3 090 |
| Lives alone | 28 | 37 | 114 330 | |
| Lives with spouse | 37 | 47 | 145 230 | |
| Lives with spouse and children | 24 | 11 | 33 990 | |
| Single parent | 2 | 2 | 6 180 | |
| Other | 3 | 2 | 6 180 | |
| Grandchildren under 18 years of age | Yes | 21 | 36 | 111 240 |
| No | 38 | 57 | 176 130 | |
| No answer (under 45 year olds) | 41 | 7 | 21 630 | |
| Education | Elementary school | 5 | 7 | 21 630 |
| Secondary school | 7 | 8 | 24 720 | |
| Vocational | 28 | 26 | 80 340 | |
| High school | 14 | 13 | 40 170 | |
| University of Applied Sciences | 19 | 15 | 46 350 | |
| University | 27 | 28 | 86 520 | |
| Something else | 2 | 2 | 6 180 | |
| Decision-maker in grocery purchases | Yes | 93 | 96 | 296 640 |
| No | 7 | 4 | 12 360 | |
| Can not say | 1 | 0 | 0 | |
| Use of glasses or contact lenses | Yes | 67 | 87 | 268 830 |
| No | 33 | 13 | 40 170 | |
| Size of the household | 1 pers | 28 | 37 | 114 330 |
| 2 pers | 38 | 49 | 151 410 | |
| 3 pers | 14 | 7 | 21 630 | |
| 4 pers | 12 | 5 | 15 450 | |
| 5+ pers | 7 | 2 | 6 180 | |
| Household income (gross) | Below 20 000 € /y | 11 | 10 | 30 900 |
| 20 000 - 35 000 € /y | 19 | 26 | 80 340 | |
| 35 001 - 50 000 € /y | 20 | 22 | 67 980 | |
| 50 001 - 85 000 € /y | 22 | 19 | 58 710 | |
| 85 001 - 100 000 € /y | 7 | 5 | 15 450 | |
| Over 100 000 € /y | 9 | 6 | 18 540 | |
| Dont want to tell | 5 | 9 | 27 810 | |
| Cant say / No answer | 7 | 3 | 9 270 | |
| Family with kids | Yes | 32 | 13 | 40 170 |
| No | 68 | 87 | 268 830 | |
| Pets in household | Cat | 17 | 13 | 40 170 |
| Dog | 26 | 21 | 64 890 | |
| Some other pet | 5 | 3 | 9 270 | |
| No pets | 59 | 67 | 207 030 | |
| Health services used in the household | Public health services | 85 | 92 | 284 280 |
| Employer - funded health care services | 49 | 25 | 77 250 | |
| Private, self-funded healthcare services | 39 | 55 | 169 950 | |
| Private health insurance services | 22 | 11 | 33 990 | |
| No health care | 1 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| Housing | Apartment | 32 | 32 | 98 880 |
| Row house or semi-detached house | 15 | 17 | 52 530 | |
| Detached house | 47 | 44 | 135 960 | |
| Farm | 4 | 6 | 18 540 | |
| Something else | 1 | 1 | 3 090 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 76 | 85 | 262 650 |
| Rented residence | 20 | 11 | 33 990 | |
| Right of residence apartment | 2 | 3 | 9 270 | |
| Something else | 1 | 1 | 3 090 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 40 | 47 | 145 230 |
| No | 59 | 52 | 160 680 | |
| Can not say | 1 | 1 | 3 090 | |
| Number of cars in household | One car | 45 | 55 | 169 950 |
| Two cars | 32 | 26 | 80 340 | |
| Three or more cars | 10 | 5 | 15 450 | |
| No car | 14 | 14 | 43 260 | |
| Type of car, if buying now | New | 22 | 28 | 86 520 |
| Used | 67 | 54 | 166 860 | |
| Company car | 4 | 1 | 3 090 | |
| Leasing (personal) | 8 | 9 | 27 810 | |
| Shared car | 2 | 2 | 6 180 | |
| Doesn't use a car | 8 | 12 | 37 080 | |
| Can not say | 5 | 8 | 24 720 | |
| Advertising ban at the door / mailbox | Yes | 24 | 16 | 49 440 |
| No | 76 | 84 | 259 560 | |
| Can not say | 1 | 0 | 0 | |
| Using AdBlocker or similar application | Yes | 19 | 6 | 18 540 |
| No | 76 | 87 | 268 830 | |
| Can not say | 5 | 6 | 18 540 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 21 | 64 890 |
| Turku or Tampere | 8 | 8 | 24 720 | |
| Oulu | 4 | 3 | 9 270 | |
| 70 000 - 150 000 inhabitants town | 13 | 12 | 37 080 | |
| Urban municipality | 27 | 28 | 86 520 | |
| Conurbation | 16 | 16 | 49 440 | |
| Countryside | 13 | 12 | 37 080 | Source: NRS 2023 |
| How often different content is read | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| The frequency of reading: Print magazines | Daily | 15 | 34 | 105 060 |
| 5-6 days a week | 4 | 8 | 24 720 | |
| 1-4 days a week | 26 | 36 | 111 240 | |
| Monthly | 24 | 16 | 49 440 | |
| Rarely | 23 | 5 | 15 450 | |
| Never | 7 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 21 | 20 | 61 800 |
| 5-6 days a week | 5 | 7 | 21 630 | |
| 1-4 days a week | 19 | 15 | 46 350 | |
| Monthly | 15 | 14 | 43 260 | |
| Rarely | 24 | 23 | 71 070 | |
| Never | 14 | 20 | 61 800 | |
| Can not say | 1 | 2 | 6 180 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 58 | 179 220 |
| 5-6 days a week | 4 | 7 | 21 630 | |
| 1-4 days a week | 23 | 19 | 58 710 | |
| Monthly | 13 | 6 | 18 540 | |
| Rarely | 21 | 8 | 24 720 | |
| Never | 7 | 2 | 6 180 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 53 | 163 770 |
| 5-6 days a week | 9 | 9 | 27 810 | |
| 1-4 days a week | 16 | 12 | 37 080 | |
| Monthly | 6 | 5 | 15 450 | |
| Rarely | 9 | 9 | 27 810 | |
| Never | 6 | 11 | 33 990 | |
| Can not say | 0 | 1 | 3 090 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 8 | 24 720 |
| 5-6 days a week | 4 | 6 | 18 540 | |
| 1-4 days a week | 44 | 54 | 166 860 | |
| Monthly | 17 | 16 | 49 440 | |
| Rarely | 20 | 13 | 40 170 | |
| Never | 9 | 4 | 12 360 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Free online TV services | Daily | 15 | 19 | 58 710 |
| 5-6 days a week | 9 | 12 | 37 080 | |
| 1-4 days a week | 30 | 25 | 77 250 | |
| Monthly | 23 | 18 | 55 620 | |
| Rarely | 15 | 12 | 37 080 | |
| Never | 7 | 13 | 40 170 | |
| Can not say | 1 | 1 | 3 090 | |
| The frequency of watching: Pay TV and streaming services | Daily | 16 | 10 | 30 900 |
| 5-6 days a week | 10 | 5 | 15 450 | |
| 1-4 days a week | 22 | 13 | 40 170 | |
| Monthly | 10 | 9 | 27 810 | |
| Rarely | 11 | 11 | 33 990 | |
| Never | 31 | 52 | 160 680 | |
| Can not say | 0 | 1 | 3 090 | |
| The frequency of watching: Programs of YLE (national broadcaster) TV channels | Daily | 45 | 72 | 222 480 |
| 5-6 days a week | 9 | 9 | 27 810 | |
| 1-4 days a week | 19 | 10 | 30 900 | |
| Monthly | 11 | 4 | 12 360 | |
| Rarely | 12 | 3 | 9 270 | |
| Never | 3 | 2 | 6 180 | |
| Can not say | 0 | 1 | 3 090 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 35 | 44 | 135 960 |
| 5-6 days a week | 12 | 12 | 37 080 | |
| 1-4 days a week | 22 | 21 | 64 890 | |
| Monthly | 11 | 7 | 21 630 | |
| Rarely | 12 | 6 | 18 540 | |
| Never | 7 | 10 | 30 900 | |
| Can not say | 0 | 1 | 3 090 | |
| The frequency of listening: Programs of YLE (national broadcaster) radio-channels | Daily | 22 | 37 | 114 330 |
| 5-6 days a week | 7 | 9 | 27 810 | |
| 1-4 days a week | 16 | 15 | 46 350 | |
| Monthly | 13 | 9 | 27 810 | |
| Rarely | 26 | 17 | 52 530 | |
| Never | 16 | 12 | 37 080 | |
| Can not say | 1 | 1 | 3 090 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 14 | 43 260 |
| 5-6 days a week | 10 | 6 | 18 540 | |
| 1-4 days a week | 21 | 13 | 40 170 | |
| Monthly | 14 | 12 | 37 080 | |
| Rarely | 21 | 25 | 77 250 | |
| Never | 16 | 28 | 86 520 | |
| Can not say | 1 | 1 | 3 090 | |
| The frequency of listening: Podcasts | Daily | 4 | 1 | 3 090 |
| 5-6 days a week | 3 | 3 | 9 270 | |
| 1-4 days a week | 9 | 4 | 12 360 | |
| Monthly | 13 | 8 | 24 720 | |
| Rarely | 28 | 26 | 80 340 | |
| Never | 41 | 54 | 166 860 | |
| Can not say | 2 | 5 | 15 450 | |
| User frequency and following: Social media | Daily | 57 | 48 | 148 320 |
| 5-6 days a week | 7 | 7 | 21 630 | |
| 1-4 days a week | 8 | 9 | 27 810 | |
| Monthly | 3 | 2 | 6 180 | |
| Rarely | 6 | 6 | 18 540 | |
| Never | 19 | 27 | 83 430 | |
| Can not say | 0 | 1 | 3 090 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 6 | 18 540 |
| 5-6 days a week | 5 | 1 | 3 090 | |
| 1-4 days a week | 11 | 5 | 15 450 | |
| Monthly | 8 | 6 | 18 540 | |
| Rarely | 22 | 22 | 67 980 | |
| Never | 40 | 59 | 182 310 | |
| Can not say | 1 | 1 | 3 090 | |
| User frequency: Instant messaging | Daily | 68 | 54 | 166 860 |
| 5-6 days a week | 9 | 11 | 33 990 | |
| 1-4 days a week | 10 | 13 | 40 170 | |
| Monthly | 3 | 3 | 9 270 | |
| Rarely | 3 | 3 | 9 270 | |
| Never | 8 | 15 | 46 350 | |
| Can not say | 0 | 0 | 0 | Source: NRS 2023 |
| Consumer claims | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I enjoy shopping | Completely agree | 14 | 13 | 40 170 |
| Partially agree | 44 | 44 | 135 960 | |
| Partially disagree | 30 | 30 | 92 700 | |
| Completely disagree | 10 | 12 | 37 080 | |
| Can not say | 2 | 2 | 6 180 | |
| I prefer domestic products | Completely agree | 32 | 38 | 117 420 |
| Partially agree | 55 | 54 | 166 860 | |
| Partially disagree | 10 | 6 | 18 540 | |
| Completely disagree | 1 | 0 | 0 | |
| Can not say | 1 | 1 | 3 090 | |
| I consciously make responsible choices in my consumption | Completely agree | 18 | 24 | 74 160 |
| Partially agree | 55 | 60 | 185 400 | |
| Partially disagree | 20 | 12 | 37 080 | |
| Completely disagree | 5 | 2 | 6 180 | |
| Can not say | 2 | 2 | 6 180 | |
| When shopping, quality is more important to me than price | Completely agree | 23 | 25 | 77 250 |
| Partially agree | 58 | 60 | 185 400 | |
| Partially disagree | 16 | 13 | 40 170 | |
| Completely disagree | 2 | 1 | 3 090 | |
| Can not say | 2 | 1 | 3 090 | |
| I usually choose the cheapest option | Completely agree | 11 | 8 | 24 720 |
| Partially agree | 46 | 48 | 148 320 | |
| Partially disagree | 35 | 36 | 111 240 | |
| Completely disagree | 6 | 7 | 21 630 | |
| Can not say | 1 | 1 | 3 090 | |
| In my circle of friends, I am often the first to try new things | Completely agree | 5 | 4 | 12 360 |
| Partially agree | 25 | 23 | 71 070 | |
| Partially disagree | 38 | 37 | 114 330 | |
| Completely disagree | 25 | 26 | 80 340 | |
| Can not say | 7 | 10 | 30 900 | |
| I prefer local shops and services | Completely agree | 27 | 36 | 111 240 |
| Partially agree | 57 | 57 | 176 130 | |
| Partially disagree | 13 | 5 | 15 450 | |
| Completely disagree | 2 | 1 | 3 090 | |
| Can not say | 1 | 0 | 0 | |
| In my opinion, money is for consumption and not for saving | Completely agree | 5 | 3 | 9 270 |
| Partially agree | 36 | 38 | 117 420 | |
| Partially disagree | 46 | 43 | 132 870 | |
| Completely disagree | 11 | 13 | 40 170 | |
| Can not say | 2 | 2 | 6 180 | |
| I often take advantage of discount and campaign prices in my purchases | Completely agree | 35 | 34 | 105 060 |
| Partially agree | 51 | 54 | 166 860 | |
| Partially disagree | 11 | 10 | 30 900 | |
| Completely disagree | 3 | 2 | 6 180 | |
| Can not say | 1 | 1 | 3 090 | |
| I want to see advertising targeted to me based on my online behavior | Completely agree | 4 | 3 | 9 270 |
| Partially agree | 26 | 23 | 71 070 | |
| Partially disagree | 32 | 29 | 89 610 | |
| Completely disagree | 33 | 38 | 117 420 | |
| Can not say | 5 | 6 | 18 540 | |
| When I want a certain brand of product, the price doesn't matter | Completely agree | 8 | 10 | 30 900 |
| Partially agree | 31 | 31 | 95 790 | |
| Partially disagree | 38 | 36 | 111 240 | |
| Completely disagree | 22 | 21 | 64 890 | |
| Can not say | 1 | 1 | 3 090 | |
| I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) | Completely agree | 16 | 21 | 64 890 |
| Partially agree | 51 | 58 | 179 220 | |
| Partially disagree | 23 | 15 | 46 350 | |
| Completely disagree | 7 | 3 | 9 270 | |
| Can not say | 3 | 3 | 9 270 | |
| Ecology is an important purchase reason for me | Completely agree | 15 | 21 | 64 890 |
| Partially agree | 52 | 60 | 185 400 | |
| Partially disagree | 24 | 15 | 46 350 | |
| Completely disagree | 7 | 2 | 6 180 | |
| Can not say | 3 | 3 | 9 270 | |
| I prefer well-known brands | Completely agree | 11 | 11 | 33 990 |
| Partially agree | 56 | 54 | 166 860 | |
| Partially disagree | 24 | 24 | 74 160 | |
| Completely disagree | 6 | 8 | 24 720 | |
| Can not say | 2 | 3 | 9 270 | Source: NRS 2023 |
| Attitude towards advertising in different media channels | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Newspapers | Very positive | 13 | 14 | 43 260 |
| Quite positively | 64 | 66 | 203 940 | |
| Quite negatively | 15 | 15 | 46 350 | |
| Very negative | 3 | 2 | 6 180 | |
| Can not say | 4 | 4 | 12 360 | |
| Magazines | Very positive | 14 | 13 | 40 170 |
| Quite positively | 63 | 68 | 210 120 | |
| Quite negatively | 15 | 13 | 40 170 | |
| Very negative | 4 | 2 | 6 180 | |
| Can not say | 5 | 4 | 12 360 | |
| Free and local newspapers | Very positive | 25 | 27 | 83 430 |
| Quite positively | 57 | 59 | 182 310 | |
| Quite negatively | 10 | 7 | 21 630 | |
| Very negative | 3 | 2 | 6 180 | |
| Can not say | 5 | 5 | 15 450 | |
| Newspaper/Magazine websites or applications | Very positive | 7 | 5 | 15 450 |
| Quite positively | 47 | 42 | 129 780 | |
| Quite negatively | 28 | 27 | 83 430 | |
| Very negative | 9 | 8 | 24 720 | |
| Can not say | 8 | 18 | 55 620 | |
| Social media (Facebook, Instagram etc.) | Very positive | 5 | 3 | 9 270 |
| Quite positively | 35 | 31 | 95 790 | |
| Quite negatively | 32 | 29 | 89 610 | |
| Very negative | 15 | 11 | 33 990 | |
| Can not say | 12 | 25 | 77 250 | |
| Blogs | Very positive | 3 | 2 | 6 180 |
| Quite positively | 27 | 19 | 58 710 | |
| Quite negatively | 27 | 24 | 74 160 | |
| Very negative | 14 | 11 | 33 990 | |
| Can not say | 27 | 44 | 135 960 | |
| Newsletters to email | Very positive | 2 | 1 | 3 090 |
| Quite positively | 17 | 18 | 55 620 | |
| Quite negatively | 35 | 38 | 117 420 | |
| Very negative | 44 | 39 | 120 510 | |
| Can not say | 2 | 4 | 12 360 | |
| Other websites | Very positive | 3 | 2 | 6 180 |
| Quite positively | 40 | 31 | 95 790 | |
| Quite negatively | 34 | 34 | 105 060 | |
| Very negative | 12 | 14 | 43 260 | |
| Can not say | 10 | 19 | 58 710 | |
| Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) | Very positive | 8 | 6 | 18 540 |
| Quite positively | 48 | 46 | 142 140 | |
| Quite negatively | 28 | 33 | 101 970 | |
| Very negative | 12 | 13 | 40 170 | |
| Can not say | 3 | 3 | 9 270 | |
| Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) | Very positive | 5 | 2 | 6 180 |
| Quite positively | 36 | 28 | 86 520 | |
| Quite negatively | 34 | 39 | 120 510 | |
| Very negative | 19 | 20 | 61 800 | |
| Can not say | 6 | 11 | 33 990 | |
| Home delivered advertisements and catalogues | Very positive | 20 | 21 | 64 890 |
| Quite positively | 49 | 52 | 160 680 | |
| Quite negatively | 16 | 13 | 40 170 | |
| Very negative | 12 | 10 | 30 900 | |
| Can not say | 4 | 4 | 12 360 | |
| Out-of-home advertising | Very positive | 12 | 7 | 21 630 |
| Quite positively | 54 | 50 | 154 500 | |
| Quite negatively | 22 | 27 | 83 430 | |
| Very negative | 7 | 6 | 18 540 | |
| Can not say | 6 | 11 | 33 990 | Source: NRS 2023 |
| Reading device and advertising effect | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I relax and get inspired by magazines | Completely agree | 15 | 20 | 61 800 |
| Partially agree | 62 | 66 | 203 940 | |
| Partially disagree | 11 | 8 | 24 720 | |
| Completely disagree | 4 | 2 | 6 180 | |
| Can not say | 7 | 5 | 15 450 | |
| I experience pampering moments with magazines | Completely agree | 8 | 12 | 37 080 |
| Partially agree | 42 | 51 | 157 590 | |
| Partially disagree | 27 | 20 | 61 800 | |
| Completely disagree | 12 | 8 | 24 720 | |
| Can not say | 10 | 9 | 27 810 | |
| A professional magazine keeps me up to date on professional matters | Completely agree | 20 | 20 | 61 800 |
| Partially agree | 50 | 49 | 151 410 | |
| Partially disagree | 12 | 9 | 27 810 | |
| Completely disagree | 5 | 5 | 15 450 | |
| Can not say | 12 | 18 | 55 620 | |
| The industry specialty magazine provides information on my hobbies and interests | Completely agree | 31 | 30 | 92 700 |
| Partially agree | 50 | 51 | 157 590 | |
| Partially disagree | 7 | 7 | 21 630 | |
| Completely disagree | 3 | 2 | 6 180 | |
| Can not say | 9 | 10 | 30 900 | |
| Finnish magazines offer reliable comparisons and tests | Completely agree | 14 | 13 | 40 170 |
| Partially agree | 54 | 56 | 173 040 | |
| Partially disagree | 15 | 13 | 40 170 | |
| Completely disagree | 3 | 2 | 6 180 | |
| Can not say | 14 | 16 | 49 440 | |
| Finnish magazines offer reliable product recommendations | Completely agree | 9 | 9 | 27 810 |
| Partially agree | 55 | 57 | 176 130 | |
| Partially disagree | 18 | 16 | 49 440 | |
| Completely disagree | 3 | 2 | 6 180 | |
| Can not say | 15 | 15 | 46 350 | |
| Finnish magazines are of high quality | Completely agree | 21 | 25 | 77 250 |
| Partially agree | 60 | 63 | 194 670 | |
| Partially disagree | 10 | 6 | 18 540 | |
| Completely disagree | 2 | 1 | 3 090 | |
| Can not say | 7 | 5 | 15 450 | |
| I follow important magazines on social media | Completely agree | 7 | 5 | 15 450 |
| Partially agree | 25 | 25 | 77 250 | |
| Partially disagree | 25 | 23 | 71 070 | |
| Completely disagree | 35 | 35 | 108 150 | |
| Can not say | 8 | 11 | 33 990 | |
| I read important magazines from cover to cover | Completely agree | 18 | 25 | 77 250 |
| Partially agree | 34 | 40 | 123 600 | |
| Partially disagree | 28 | 21 | 64 890 | |
| Completely disagree | 15 | 10 | 30 900 | |
| Can not say | 5 | 4 | 12 360 | |
| Ads are part of the content of the magazine | Completely agree | 10 | 9 | 27 810 |
| Partially agree | 54 | 55 | 169 950 | |
| Partially disagree | 24 | 26 | 80 340 | |
| Completely disagree | 7 | 7 | 21 630 | |
| Can not say | 5 | 4 | 12 360 | |
| Ads in magazines make new things familiar | Completely agree | 11 | 12 | 37 080 |
| Partially agree | 56 | 59 | 182 310 | |
| Partially disagree | 21 | 18 | 55 620 | |
| Completely disagree | 7 | 7 | 21 630 | |
| Can not say | 6 | 4 | 12 360 | |
| I have applied for additional information about the journal advertised product, eg. Online | Completely agree | 13 | 13 | 40 170 |
| Partially agree | 39 | 34 | 105 060 | |
| Partially disagree | 24 | 24 | 74 160 | |
| Completely disagree | 18 | 23 | 71 070 | |
| Can not say | 6 | 6 | 18 540 | |
| I have purchased products based on the ad in magazine | Completely agree | 10 | 10 | 30 900 |
| Partially agree | 36 | 42 | 129 780 | |
| Partially disagree | 27 | 22 | 67 980 | |
| Completely disagree | 22 | 22 | 67 980 | |
| Can not say | 6 | 3 | 9 270 | |
| I'm trying out tips or guidelines (like recipes) in magazine ads | Completely agree | 13 | 15 | 46 350 |
| Partially agree | 47 | 55 | 169 950 | |
| Partially disagree | 22 | 17 | 52 530 | |
| Completely disagree | 13 | 9 | 27 810 | |
| Can not say | 4 | 4 | 12 360 | |
| I'm experimenting with product samples in magazines (like food or cosmetics) | Completely agree | 9 | 12 | 37 080 |
| Partially agree | 30 | 38 | 117 420 | |
| Partially disagree | 28 | 25 | 77 250 | |
| Completely disagree | 27 | 19 | 58 710 | |
| Can not say | 6 | 6 | 18 540 | |
| I rely on product recommendations from bloggers and tubers | Completely agree | 2 | 1 | 3 090 |
| Partially agree | 19 | 10 | 30 900 | |
| Partially disagree | 33 | 28 | 86 520 | |
| Completely disagree | 33 | 39 | 120 510 | |
| Can not say | 14 | 22 | 67 980 | Source: NRS 2023 |
| Use of information sources during the purchase process | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Information sources, cars and car purchase | Print magazines | 11 | 14 | 43 260 |
| Newspapers | 14 | 24 | 74 160 | |
| Magazine websites | 7 | 6 | 18 540 | |
| Newspaper websites | 7 | 7 | 21 630 | |
| Blogs | 2 | 1 | 3 090 | |
| Social media | 12 | 8 | 24 720 | |
| Other websites | 42 | 29 | 89 610 | |
| Television | 10 | 9 | 27 810 | |
| Radio | 1 | 1 | 3 090 | |
| Direct mail | 10 | 14 | 43 260 | |
| None of these | 40 | 47 | 145 230 | |
| Information sources, consumer electronics and information technology | Print magazines | 15 | 20 | 61 800 |
| Newspapers | 19 | 33 | 101 970 | |
| Magazine websites | 10 | 9 | 27 810 | |
| Newspaper websites | 9 | 10 | 30 900 | |
| Blogs | 5 | 2 | 6 180 | |
| Social media | 23 | 14 | 43 260 | |
| Other websites | 50 | 34 | 105 060 | |
| Television | 17 | 18 | 55 620 | |
| Radio | 3 | 1 | 3 090 | |
| Direct mail | 36 | 46 | 142 140 | |
| None of these | 16 | 19 | 58 710 | |
| Information sources, beauty care and cosmetics | Print magazines | 18 | 34 | 105 060 |
| Newspapers | 8 | 17 | 52 530 | |
| Magazine websites | 9 | 13 | 40 170 | |
| Newspaper websites | 5 | 5 | 15 450 | |
| Blogs | 8 | 5 | 15 450 | |
| Social media | 25 | 17 | 52 530 | |
| Other websites | 16 | 16 | 49 440 | |
| Television | 12 | 17 | 52 530 | |
| Radio | 2 | 1 | 3 090 | |
| Direct mail | 16 | 27 | 83 430 | |
| None of these | 47 | 34 | 105 060 | |
| Information sources, travel | Print magazines | 17 | 26 | 80 340 |
| Newspapers | 15 | 27 | 83 430 | |
| Magazine websites | 10 | 12 | 37 080 | |
| Newspaper websites | 9 | 9 | 27 810 | |
| Blogs | 10 | 6 | 18 540 | |
| Social media | 31 | 23 | 71 070 | |
| Other websites | 48 | 40 | 123 600 | |
| Television | 16 | 18 | 55 620 | |
| Radio | 3 | 2 | 6 180 | |
| Direct mail | 10 | 15 | 46 350 | |
| None of these | 29 | 29 | 89 610 | |
| Information sources, style and fashion | Print magazines | 24 | 44 | 135 960 |
| Newspapers | 14 | 24 | 74 160 | |
| Magazine websites | 12 | 16 | 49 440 | |
| Newspaper websites | 7 | 8 | 24 720 | |
| Blogs | 9 | 6 | 18 540 | |
| Social media | 32 | 23 | 71 070 | |
| Other websites | 34 | 31 | 95 790 | |
| Television | 17 | 20 | 61 800 | |
| Radio | 1 | 2 | 6 180 | |
| Direct mail | 25 | 33 | 101 970 | |
| None of these | 30 | 20 | 61 800 | |
| Information sources, building and renovating | Print magazines | 20 | 30 | 92 700 |
| Newspapers | 16 | 28 | 86 520 | |
| Magazine websites | 9 | 11 | 33 990 | |
| Newspaper websites | 7 | 8 | 24 720 | |
| Blogs | 6 | 3 | 9 270 | |
| Social media | 20 | 14 | 43 260 | |
| Other websites | 33 | 24 | 74 160 | |
| Television | 18 | 20 | 61 800 | |
| Radio | 2 | 1 | 3 090 | |
| Direct mail | 28 | 35 | 108 150 | |
| None of these | 32 | 34 | 105 060 | |
| Information sources, food, cooking and baking | Print magazines | 37 | 54 | 166 860 |
| Newspapers | 28 | 46 | 142 140 | |
| Magazine websites | 20 | 20 | 61 800 | |
| Newspaper websites | 17 | 16 | 49 440 | |
| Blogs | 14 | 9 | 27 810 | |
| Social media | 38 | 25 | 77 250 | |
| Other websites | 34 | 27 | 83 430 | |
| Television | 28 | 30 | 92 700 | |
| Radio | 6 | 4 | 12 360 | |
| Direct mail | 26 | 33 | 101 970 | |
| None of these | 13 | 8 | 24 720 | |
| Information sources, eyeglasses, contact lenses or sunglasses | Print magazines | 7 | 11 | 33 990 |
| Newspapers | 12 | 23 | 71 070 | |
| Magazine websites | 3 | 4 | 12 360 | |
| Newspaper websites | 5 | 7 | 21 630 | |
| Blogs | 1 | 1 | 3 090 | |
| Social media | 10 | 10 | 30 900 | |
| Other websites | 24 | 18 | 55 620 | |
| Television | 11 | 14 | 43 260 | |
| Radio | 2 | 1 | 3 090 | |
| Direct mail | 17 | 23 | 71 070 | |
| None of these | 52 | 47 | 145 230 | |
| Information sources, decorating and furniture purchases | Print magazines | 24 | 37 | 114 330 |
| Newspapers | 16 | 26 | 80 340 | |
| Magazine websites | 11 | 13 | 40 170 | |
| Newspaper websites | 7 | 7 | 21 630 | |
| Blogs | 8 | 4 | 12 360 | |
| Social media | 26 | 17 | 52 530 | |
| Other websites | 31 | 24 | 74 160 | |
| Television | 18 | 20 | 61 800 | |
| Radio | 1 | 1 | 3 090 | |
| Direct mail | 30 | 39 | 120 510 | |
| None of these | 27 | 22 | 67 980 | |
| Information sources, saving and investing | Print magazines | 9 | 10 | 30 900 |
| Newspapers | 10 | 16 | 49 440 | |
| Magazine websites | 6 | 4 | 12 360 | |
| Newspaper websites | 9 | 8 | 24 720 | |
| Blogs | 6 | 3 | 9 270 | |
| Social media | 16 | 9 | 27 810 | |
| Other websites | 30 | 20 | 61 800 | |
| Television | 6 | 8 | 24 720 | |
| Radio | 3 | 3 | 9 270 | |
| Direct mail | 3 | 5 | 15 450 | |
| None of these | 49 | 56 | 173 040 | |
| Information sources, health and wellbeing products / services | Print magazines | 14 | 25 | 77 250 |
| Newspapers | 15 | 26 | 80 340 | |
| Magazine websites | 7 | 10 | 30 900 | |
| Newspaper websites | 6 | 7 | 21 630 | |
| Blogs | 5 | 4 | 12 360 | |
| Social media | 21 | 18 | 55 620 | |
| Other websites | 37 | 32 | 98 880 | |
| Television | 12 | 15 | 46 350 | |
| Radio | 2 | 2 | 6 180 | |
| Direct mail | 17 | 25 | 77 250 | |
| None of these | 38 | 32 | 98 880 | |
| Information sources, purchase of sportswear, -footwear or -equipment | Print magazines | 12 | 19 | 58 710 |
| Newspapers | 19 | 31 | 95 790 | |
| Magazine websites | 7 | 8 | 24 720 | |
| Newspaper websites | 8 | 10 | 30 900 | |
| Blogs | 5 | 2 | 6 180 | |
| Social media | 22 | 15 | 46 350 | |
| Other websites | 41 | 30 | 92 700 | |
| Television | 13 | 14 | 43 260 | |
| Radio | 1 | 1 | 3 090 | |
| Direct mail | 31 | 36 | 111 240 | |
| None of these | 29 | 29 | 89 610 | Source: NRS 2023 |
| Buyer profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Interests | Cars, motor vehicles | 26 | 10 | 30 900 |
| Well-being and health | 53 | 74 | 228 660 | |
| Charity work | 14 | 19 | 58 710 | |
| Self development | 32 | 31 | 95 790 | |
| Celebrities | 15 | 22 | 67 980 | |
| Fishing | 17 | 6 | 18 540 | |
| Beauty care and cosmetics | 16 | 26 | 80 340 | |
| Literature | 27 | 45 | 139 050 | |
| Domestic and foreign news | 55 | 63 | 194 670 | |
| Domestic travel | 34 | 37 | 114 330 | |
| Culture | 32 | 51 | 157 590 | |
| Crafts | 26 | 36 | 111 240 | |
| Nature and going outdoor | 53 | 58 | 179 220 | |
| Hunting | 10 | 3 | 9 270 | |
| Style and fashion | 22 | 39 | 120 510 | |
| Music and concerts | 35 | 46 | 142 140 | |
| Going on summer cottage | 30 | 27 | 83 430 | |
| Local affairs | 56 | 69 | 213 210 | |
| Computer/console/mobile playing | 16 | 5 | 15 450 | |
| Politics | 40 | 45 | 139 050 | |
| Gardening and plants | 33 | 48 | 148 320 | |
| Building and renovating | 39 | 29 | 89 610 | |
| Food and drink | 40 | 40 | 123 600 | |
| Cooking, baking, recipes | 40 | 52 | 160 680 | |
| Investment | 23 | 17 | 52 530 | |
| Decorating | 31 | 52 | 160 680 | |
| Economic and finances | 36 | 32 | 98 880 | |
| Travelling abroad | 36 | 37 | 114 330 | |
| Sports, exercising | 46 | 38 | 117 420 | |
| Sailing, boating | 11 | 4 | 12 360 | |
| Consumer electronics and information technology | 23 | 8 | 24 720 | |
| Environmental matters | 33 | 35 | 108 150 | |
| None of the above | 0 | 0 | 0 | |
| Purchases made and planned | ||||
| Planned acquisitions in the househould over the next 2 years | Building a house | 3 | 1 | 3 090 |
| Buying an apartment | 11 | 7 | 21 630 | |
| Home renovation | 29 | 27 | 83 430 | |
| Buying a car | 25 | 15 | 46 350 | |
| Buying a boat | 3 | 1 | 3 090 | |
| None of these | 50 | 60 | 185 400 | |
| Purchases in the last 12 months | Furniture and furnishings | 42 | 38 | 117 420 |
| Repair and construction products | 40 | 36 | 111 240 | |
| Domestic appliances | 39 | 40 | 123 600 | |
| Electronics or IT products | 50 | 39 | 120 510 | |
| Cars | 18 | 12 | 37 080 | |
| Clothing and footwear | 82 | 84 | 259 560 | |
| Eyeglasses, contact lenses or sunglasses | 35 | 41 | 126 690 | |
| Sports clothing, footwear or equipment | 60 | 52 | 160 680 | |
| Saving or investing products or services | 26 | 21 | 64 890 | |
| Cosmetics and beauty products | 45 | 59 | 182 310 | |
| Mobile phones | 31 | 27 | 83 430 | |
| Travels | 37 | 35 | 108 150 | |
| Products and services for health and well-being | 58 | 69 | 213 210 | |
| None of the above | 2 | 2 | 6 180 | |
| Intentions to purchase within 12 months | Furniture and furnishings | 29 | 22 | 67 980 |
| Repair and construction products | 36 | 32 | 98 880 | |
| Domestic appliances | 20 | 20 | 61 800 | |
| Electronics or IT products | 28 | 15 | 46 350 | |
| Cars | 14 | 7 | 21 630 | |
| Clothing and footwear | 65 | 64 | 197 760 | |
| Eyeglasses, contact lenses or sunglasses | 27 | 32 | 98 880 | |
| Sports clothing, footwear or equipment | 43 | 37 | 114 330 | |
| Saving or investing products or services | 22 | 17 | 52 530 | |
| Cosmetics and beauty products | 36 | 47 | 145 230 | |
| Mobile phones | 16 | 13 | 40 170 | |
| Travels | 41 | 38 | 117 420 | |
| Products and services for health and well-being | 46 | 58 | 179 220 | |
| None of the above | 7 | 5 | 15 450 | |
| Will consider switching over the next 12 months | Bank | 7 | 5 | 15 450 |
| Insurance company | 10 | 5 | 15 450 | |
| electric company | 18 | 14 | 43 260 | |
| Internet Connection | 8 | 5 | 15 450 | |
| Phone-subscription | 12 | 8 | 24 720 | |
| None of the above | 47 | 56 | 173 040 | |
| Can not say | 19 | 18 | 55 620 | |
| Uses of extra money | Magazines, books, movies | 17 | 21 | 64 890 |
| Eating, drinking, partying in a restaurant | 32 | 21 | 64 890 | |
| Exercise hobbies and equipment | 26 | 16 | 49 440 | |
| Cultural events (e.g. concerts, theater, festivals) | 33 | 43 | 132 870 | |
| Renovation, decoration | 25 | 27 | 83 430 | |
| Health services and one's own well-being | 21 | 32 | 98 880 | |
| Travelling | 40 | 43 | 132 870 | |
| Entertainment electronics and information technology equipment, mobile phones | 16 | 5 | 15 450 | |
| Clothes, shoes and bags | 23 | 20 | 61 800 | |
| Home services (cleaning and other housekeeping services) | 6 | 13 | 40 170 | |
| Car, boat, motorcycle | 13 | 5 | 15 450 | |
| Cosmetics and beauty care | 10 | 11 | 33 990 | |
| Saving, investing | 46 | 40 | 123 600 | |
| Other | 8 | 8 | 24 720 | |
| There is no extra money after mandatory expenses | 8 | 9 | 27 810 | |
| Can not say | 3 | 3 | 9 270 | Source: NRS 2023 |
Online & social media
Magazine website
Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM
The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.
Some channels and Followers May 2024
Contact info
Media sales
- A-lehdet Oy
- Risto Rytin tie 33
- 00081 Helsinki
- yritysasiakkaat@a-lehdet.fi
- www.a-lehdet.fi
- Mediamyynti A-lehdet
- yritysasiakkaat@a-lehdet.fi
Media
Publisher
- A-lehdet Oy
Publisher
- A-lehdet Oy
Päätoimittaja
- Mari Paalosalo-Jussinmäki
Address
- Risto Rytin tie 33
- Helsinki
- eeva@a-lehdet.fi