Kodin Pellervo
Kansikuva Kodin Pellervo 2024

Kodin Pellervo

Magazine of home and family for people living in countryside

Issues per year

10 issues per year

Copies

40000

Magazine website

http://kodinpellervo.fi/

Magazine in Social Media
Pellervo-Media Oy Consumer magazines Women and women's lives
NRS Home Resident in the country Countryside Women Family

Timetables

Issue Issue Booking Date Material Date Themes and info
1 19.1.2024 19.12.2023 3.1.2024
2 16.2.2024 16.1.2024 31.1.2024
3 15.3.2024 15.2.2024 28.2.2024
4 19.4.2024 19.3.2024 3.4.2024
5 17.5.2024 17.4.2024 30.4.2024
6 21.6.2024 21.5.2024 5.6.2024
7 23.8.2024 23.7.2024 7.8.2024
8 27.9.2024 27.8.2024 11.9.2024
9 25.10.2024 25.9.2024 9.10.2024
10 29.11.2024 29.10.2024 13.11.2024
10 PIK 2025 29.11.2024 28.10.2024 11.11.2024

Ei aikatauluja vuodelle 2025.

Prices

Ad Placement Size Bleed Price (tax 0%)
Aukeama portrait Not specified 460 x 280 mm 5 mm 4 676 €
1/1 portrait Not specified 230 x 280 mm 5 mm 2 556 €
1/2 portrait Not specified 112 x 280 mm 5 mm 1 766 €
1/2 landscape Not specified 230 x 138 mm 5 mm 1 766 €
1/4 square Not specified 112 x 138 mm 5 mm 1 245 €
1/8 landscape Not specified 100 x 60 mm 5 mm 790 €
*) size without marginal Prices valid until 31.12.2024
Size

230 x 280 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

https://ads.aikakausmedia.fi

ICC profile

Technical information

ads.aikakausmedia.fi

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
Prices valid until 31.12.2024
Size

230 x 280 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

https://ads.aikakausmedia.fi

ICC profile

Technical information

ads.aikakausmedia.fi

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024

Readers

Readers
155 000
Total reach
165 000
How many times read
2,3
Minutes of reading
65 min
Source: NRS 2023
Gender
Source: NRS 2023
Audience in digital and print
Source: NRS 2023
Age
Source: NRS 2023
Municipality type
Source: NRS 2023
Education
Source: NRS 2023
Gross household income, daily purchases
Source: NRS 2023

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 73 113 150
Men 49 27 41 850
Native language Finnish 95 99 153 450
Swedish 5 1 1 550
Age 15-24 y 13 2 3 100
25-34 y 14 3 4 650
35-44 y 14 6 9 300
45-54 y 14 11 17 050
55-64 y 16 21 32 550
65+ y 29 58 89 900
Gender + age Female 15-29 years 10 2 3 100
Female 30-49 years 14 8 12 400
Female 50+ years 28 64 99 200
Male 15-29 years 10 1 1 550
Male 30-49 years 14 4 6 200
Male 50+ years 24 21 32 550
Household position Lives at home with parents 7 1 1 550
Lives alone 28 28 43 400
Lives with spouse 37 51 79 050
Lives with spouse and children 24 16 24 800
Single parent 2 2 3 100
Other 3 2 3 100
Grandchildren under 18 years of age Yes 21 34 52 700
No 38 55 85 250
No answer (under 45 year olds) 41 11 17 050
Education Elementary school 5 11 17 050
Secondary school 7 8 12 400
Vocational 28 34 52 700
High school 14 10 15 500
University of Applied Sciences 19 16 24 800
University 27 20 31 000
Something else 2 3 4 650
Decision-maker in grocery purchases Yes 93 95 147 250
No 7 5 7 750
Can not say 1 1 1 550
Use of glasses or contact lenses Yes 67 82 127 100
No 33 18 27 900
Size of the household 1 pers 28 26 40 300
2 pers 38 54 83 700
3 pers 14 10 15 500
4 pers 12 5 7 750
5+ pers 7 4 6 200
Household income (gross) Below 20 000 € /y 11 12 18 600
20 000 - 35 000 € /y 19 27 41 850
35 001 - 50 000 € /y 20 24 37 200
50 001 - 85 000 € /y 22 19 29 450
85 001 - 100 000 € /y 7 4 6 200
Over 100 000 € /y 9 4 6 200
Dont want to tell 5 7 10 850
Cant say / No answer 7 3 4 650
Family with kids Yes 32 17 26 350
No 68 83 128 650
Pets in household Cat 17 17 26 350
Dog 26 22 34 100
Some other pet 5 4 6 200
No pets 59 64 99 200
Health services used in the household Public health services 85 91 141 050
Employer - funded health care services 49 29 44 950
Private, self-funded healthcare services 39 47 72 850
Private health insurance services 22 12 18 600
No health care 1 0 0
Can not say 1 1 1 550
Housing Apartment 32 20 31 000
Row house or semi-detached house 15 13 20 150
Detached house 47 57 88 350
Farm 4 10 15 500
Something else 1 0 0
Can not say 0 0 0
Ownership of housing Owner-occupied residence 76 87 134 850
Rented residence 20 10 15 500
Right of residence apartment 2 3 4 650
Something else 1 1 1 550
Can not say 1 0 0
Cottage or holiday home in regular use Yes 40 45 69 750
No 59 55 85 250
Can not say 1 0 0
Number of cars in household One car 45 48 74 400
Two cars 32 35 54 250
Three or more cars 10 8 12 400
No car 14 9 13 950
Type of car, if buying now New 22 25 38 750
Used 67 65 100 750
Company car 4 1 1 550
Leasing (personal) 8 7 10 850
Shared car 2 1 1 550
Doesn't use a car 8 7 10 850
Can not say 5 5 7 750
Advertising ban at the door / mailbox Yes 24 9 13 950
No 76 91 141 050
Can not say 1 1 1 550
Using AdBlocker or similar application Yes 19 7 10 850
No 76 88 136 400
Can not say 5 6 9 300
Type of municipality (7 class) Greater Helsinki 19 5 7 750
Turku or Tampere 8 3 4 650
Oulu 4 2 3 100
70 000 - 150 000 inhabitants town 13 10 15 500
Urban municipality 27 28 43 400
Conurbation 16 22 34 100
Countryside 13 29 44 950
Source: NRS 2023
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 15 30 46 500
5-6 days a week 4 8 12 400
1-4 days a week 26 32 49 600
Monthly 24 20 31 000
Rarely 23 8 12 400
Never 7 2 3 100
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 21 18 27 900
5-6 days a week 5 5 7 750
1-4 days a week 19 18 27 900
Monthly 15 11 17 050
Rarely 24 27 41 850
Never 14 20 31 000
Can not say 1 1 1 550
The frequency of reading: Print newspapers or afternoon papers Daily 30 58 89 900
5-6 days a week 4 6 9 300
1-4 days a week 23 23 35 650
Monthly 13 7 10 850
Rarely 21 5 7 750
Never 7 1 1 550
Can not say 1 1 1 550
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 44 68 200
5-6 days a week 9 10 15 500
1-4 days a week 16 14 21 700
Monthly 6 8 12 400
Rarely 9 11 17 050
Never 6 11 17 050
Can not say 0 1 1 550
The frequency of reading: Free and free delivery newspapers Daily 5 8 12 400
5-6 days a week 4 6 9 300
1-4 days a week 44 58 89 900
Monthly 17 14 21 700
Rarely 20 11 17 050
Never 9 3 4 650
Can not say 1 1 1 550
The frequency of watching: Free online TV services Daily 15 16 24 800
5-6 days a week 9 10 15 500
1-4 days a week 30 27 41 850
Monthly 23 21 32 550
Rarely 15 15 23 250
Never 7 10 15 500
Can not say 1 1 1 550
The frequency of watching: Pay TV and streaming services Daily 16 9 13 950
5-6 days a week 10 4 6 200
1-4 days a week 22 14 21 700
Monthly 10 7 10 850
Rarely 11 12 18 600
Never 31 54 83 700
Can not say 0 1 1 550
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 45 68 105 400
5-6 days a week 9 9 13 950
1-4 days a week 19 12 18 600
Monthly 11 5 7 750
Rarely 12 4 6 200
Never 3 2 3 100
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 35 48 74 400
5-6 days a week 12 13 20 150
1-4 days a week 22 18 27 900
Monthly 11 8 12 400
Rarely 12 5 7 750
Never 7 8 12 400
Can not say 0 1 1 550
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 22 35 54 250
5-6 days a week 7 9 13 950
1-4 days a week 16 17 26 350
Monthly 13 10 15 500
Rarely 26 19 29 450
Never 16 9 13 950
Can not say 1 1 1 550
The frequency of listening: Programs of commercial radio channels Daily 16 17 26 350
5-6 days a week 10 6 9 300
1-4 days a week 21 19 29 450
Monthly 14 10 15 500
Rarely 21 26 40 300
Never 16 20 31 000
Can not say 1 2 3 100
The frequency of listening: Podcasts Daily 4 2 3 100
5-6 days a week 3 1 1 550
1-4 days a week 9 5 7 750
Monthly 13 9 13 950
Rarely 28 24 37 200
Never 41 55 85 250
Can not say 2 4 6 200
User frequency and following: Social media Daily 57 51 79 050
5-6 days a week 7 6 9 300
1-4 days a week 8 9 13 950
Monthly 3 3 4 650
Rarely 6 6 9 300
Never 19 25 38 750
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 6 9 300
5-6 days a week 5 2 3 100
1-4 days a week 11 7 10 850
Monthly 8 8 12 400
Rarely 22 24 37 200
Never 40 53 82 150
Can not say 1 1 1 550
User frequency: Instant messaging Daily 68 59 91 450
5-6 days a week 9 10 15 500
1-4 days a week 10 12 18 600
Monthly 3 4 6 200
Rarely 3 4 6 200
Never 8 11 17 050
Can not say 0 0 0
Source: NRS 2023
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 14 12 18 600
Partially agree 44 42 65 100
Partially disagree 30 32 49 600
Completely disagree 10 12 18 600
Can not say 2 2 3 100
I prefer domestic products Completely agree 32 38 58 900
Partially agree 55 53 82 150
Partially disagree 10 7 10 850
Completely disagree 1 1 1 550
Can not say 1 1 1 550
I consciously make responsible choices in my consumption Completely agree 18 22 34 100
Partially agree 55 59 91 450
Partially disagree 20 14 21 700
Completely disagree 5 4 6 200
Can not say 2 2 3 100
When shopping, quality is more important to me than price Completely agree 23 23 35 650
Partially agree 58 58 89 900
Partially disagree 16 16 24 800
Completely disagree 2 1 1 550
Can not say 2 1 1 550
I usually choose the cheapest option Completely agree 11 10 15 500
Partially agree 46 48 74 400
Partially disagree 35 34 52 700
Completely disagree 6 6 9 300
Can not say 1 2 3 100
In my circle of friends, I am often the first to try new things Completely agree 5 4 6 200
Partially agree 25 22 34 100
Partially disagree 38 38 58 900
Completely disagree 25 29 44 950
Can not say 7 7 10 850
I prefer local shops and services Completely agree 27 34 52 700
Partially agree 57 57 88 350
Partially disagree 13 7 10 850
Completely disagree 2 1 1 550
Can not say 1 1 1 550
In my opinion, money is for consumption and not for saving Completely agree 5 4 6 200
Partially agree 36 37 57 350
Partially disagree 46 46 71 300
Completely disagree 11 12 18 600
Can not say 2 2 3 100
I often take advantage of discount and campaign prices in my purchases Completely agree 35 34 52 700
Partially agree 51 54 83 700
Partially disagree 11 8 12 400
Completely disagree 3 2 3 100
Can not say 1 1 1 550
I want to see advertising targeted to me based on my online behavior Completely agree 4 3 4 650
Partially agree 26 24 37 200
Partially disagree 32 33 51 150
Completely disagree 33 36 55 800
Can not say 5 5 7 750
When I want a certain brand of product, the price doesn't matter Completely agree 8 7 10 850
Partially agree 31 32 49 600
Partially disagree 38 36 55 800
Completely disagree 22 23 35 650
Can not say 1 1 1 550
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 16 24 800
Partially agree 51 59 91 450
Partially disagree 23 16 24 800
Completely disagree 7 6 9 300
Can not say 3 2 3 100
Ecology is an important purchase reason for me Completely agree 15 15 23 250
Partially agree 52 59 91 450
Partially disagree 24 18 27 900
Completely disagree 7 4 6 200
Can not say 3 3 4 650
I prefer well-known brands Completely agree 11 11 17 050
Partially agree 56 54 83 700
Partially disagree 24 26 40 300
Completely disagree 6 7 10 850
Can not say 2 2 3 100
Source: NRS 2023
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 14 21 700
Quite positively 64 66 102 300
Quite negatively 15 14 21 700
Very negative 3 2 3 100
Can not say 4 4 6 200
Magazines Very positive 14 14 21 700
Quite positively 63 64 99 200
Quite negatively 15 15 23 250
Very negative 4 2 3 100
Can not say 5 4 6 200
Free and local newspapers Very positive 25 27 41 850
Quite positively 57 61 94 550
Quite negatively 10 6 9 300
Very negative 3 1 1 550
Can not say 5 4 6 200
Newspaper/Magazine websites or applications Very positive 7 6 9 300
Quite positively 47 45 69 750
Quite negatively 28 25 38 750
Very negative 9 8 12 400
Can not say 8 15 23 250
Social media (Facebook, Instagram etc.) Very positive 5 5 7 750
Quite positively 35 33 51 150
Quite negatively 32 30 46 500
Very negative 15 12 18 600
Can not say 12 20 31 000
Blogs Very positive 3 3 4 650
Quite positively 27 22 34 100
Quite negatively 27 23 35 650
Very negative 14 12 18 600
Can not say 27 40 62 000
Newsletters to email Very positive 2 2 3 100
Quite positively 17 20 31 000
Quite negatively 35 34 52 700
Very negative 44 40 62 000
Can not say 2 4 6 200
Other websites Very positive 3 3 4 650
Quite positively 40 33 51 150
Quite negatively 34 33 51 150
Very negative 12 15 23 250
Can not say 10 16 24 800
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 8 7 10 850
Quite positively 48 49 75 950
Quite negatively 28 32 49 600
Very negative 12 9 13 950
Can not say 3 2 3 100
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 5 7 750
Quite positively 36 31 48 050
Quite negatively 34 40 62 000
Very negative 19 16 24 800
Can not say 6 9 13 950
Home delivered advertisements and catalogues Very positive 20 21 32 550
Quite positively 49 55 85 250
Quite negatively 16 14 21 700
Very negative 12 7 10 850
Can not say 4 3 4 650
Out-of-home advertising Very positive 12 8 12 400
Quite positively 54 47 72 850
Quite negatively 22 26 40 300
Very negative 7 9 13 950
Can not say 6 9 13 950
Source: NRS 2023
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 15 18 27 900
Partially agree 62 64 99 200
Partially disagree 11 10 15 500
Completely disagree 4 2 3 100
Can not say 7 5 7 750
I experience pampering moments with magazines Completely agree 8 11 17 050
Partially agree 42 48 74 400
Partially disagree 27 24 37 200
Completely disagree 12 8 12 400
Can not say 10 10 15 500
A professional magazine keeps me up to date on professional matters Completely agree 20 19 29 450
Partially agree 50 49 75 950
Partially disagree 12 11 17 050
Completely disagree 5 3 4 650
Can not say 12 18 27 900
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 31 48 050
Partially agree 50 52 80 600
Partially disagree 7 7 10 850
Completely disagree 3 2 3 100
Can not say 9 9 13 950
Finnish magazines offer reliable comparisons and tests Completely agree 14 14 21 700
Partially agree 54 55 85 250
Partially disagree 15 13 20 150
Completely disagree 3 3 4 650
Can not say 14 15 23 250
Finnish magazines offer reliable product recommendations Completely agree 9 8 12 400
Partially agree 55 57 88 350
Partially disagree 18 20 31 000
Completely disagree 3 3 4 650
Can not say 15 13 20 150
Finnish magazines are of high quality Completely agree 21 22 34 100
Partially agree 60 63 97 650
Partially disagree 10 8 12 400
Completely disagree 2 1 1 550
Can not say 7 6 9 300
I follow important magazines on social media Completely agree 7 7 10 850
Partially agree 25 27 41 850
Partially disagree 25 24 37 200
Completely disagree 35 33 51 150
Can not say 8 9 13 950
I read important magazines from cover to cover Completely agree 18 21 32 550
Partially agree 34 40 62 000
Partially disagree 28 24 37 200
Completely disagree 15 11 17 050
Can not say 5 4 6 200
Ads are part of the content of the magazine Completely agree 10 9 13 950
Partially agree 54 53 82 150
Partially disagree 24 29 44 950
Completely disagree 7 6 9 300
Can not say 5 3 4 650
Ads in magazines make new things familiar Completely agree 11 11 17 050
Partially agree 56 61 94 550
Partially disagree 21 19 29 450
Completely disagree 7 4 6 200
Can not say 6 4 6 200
I have applied for additional information about the journal advertised product, eg. Online Completely agree 13 12 18 600
Partially agree 39 40 62 000
Partially disagree 24 24 37 200
Completely disagree 18 19 29 450
Can not say 6 5 7 750
I have purchased products based on the ad in magazine Completely agree 10 10 15 500
Partially agree 36 38 58 900
Partially disagree 27 27 41 850
Completely disagree 22 22 34 100
Can not say 6 3 4 650
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 13 20 150
Partially agree 47 53 82 150
Partially disagree 22 21 32 550
Completely disagree 13 10 15 500
Can not say 4 3 4 650
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 11 17 050
Partially agree 30 33 51 150
Partially disagree 28 29 44 950
Completely disagree 27 21 32 550
Can not say 6 5 7 750
I rely on product recommendations from bloggers and tubers Completely agree 2 1 1 550
Partially agree 19 10 15 500
Partially disagree 33 34 52 700
Completely disagree 33 36 55 800
Can not say 14 19 29 450
Source: NRS 2023
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 12 18 600
Newspapers 14 18 27 900
Magazine websites 7 6 9 300
Newspaper websites 7 7 10 850
Blogs 2 0 0
Social media 12 6 9 300
Other websites 42 32 49 600
Television 10 11 17 050
Radio 1 1 1 550
Direct mail 10 15 23 250
None of these 40 42 65 100
Information sources, consumer electronics and information technology Print magazines 15 17 26 350
Newspapers 19 26 40 300
Magazine websites 10 6 9 300
Newspaper websites 9 8 12 400
Blogs 5 1 1 550
Social media 23 10 15 500
Other websites 50 37 57 350
Television 17 18 27 900
Radio 3 1 1 550
Direct mail 36 48 74 400
None of these 16 16 24 800
Information sources, beauty care and cosmetics Print magazines 18 27 41 850
Newspapers 8 13 20 150
Magazine websites 9 9 13 950
Newspaper websites 5 6 9 300
Blogs 8 3 4 650
Social media 25 17 26 350
Other websites 16 14 21 700
Television 12 16 24 800
Radio 2 1 1 550
Direct mail 16 26 40 300
None of these 47 39 60 450
Information sources, travel Print magazines 17 20 31 000
Newspapers 15 21 32 550
Magazine websites 10 9 13 950
Newspaper websites 9 7 10 850
Blogs 10 5 7 750
Social media 31 19 29 450
Other websites 48 41 63 550
Television 16 17 26 350
Radio 3 3 4 650
Direct mail 10 17 26 350
None of these 29 31 48 050
Information sources, style and fashion Print magazines 24 34 52 700
Newspapers 14 19 29 450
Magazine websites 12 11 17 050
Newspaper websites 7 8 12 400
Blogs 9 4 6 200
Social media 32 19 29 450
Other websites 34 29 44 950
Television 17 19 29 450
Radio 1 1 1 550
Direct mail 25 37 57 350
None of these 30 26 40 300
Information sources, building and renovating Print magazines 20 26 40 300
Newspapers 16 24 37 200
Magazine websites 9 10 15 500
Newspaper websites 7 7 10 850
Blogs 6 2 3 100
Social media 20 12 18 600
Other websites 33 26 40 300
Television 18 19 29 450
Radio 2 1 1 550
Direct mail 28 38 58 900
None of these 32 30 46 500
Information sources, food, cooking and baking Print magazines 37 47 72 850
Newspapers 28 35 54 250
Magazine websites 20 18 27 900
Newspaper websites 17 14 21 700
Blogs 14 8 12 400
Social media 38 27 41 850
Other websites 34 27 41 850
Television 28 30 46 500
Radio 6 3 4 650
Direct mail 26 36 55 800
None of these 13 11 17 050
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 11 17 050
Newspapers 12 20 31 000
Magazine websites 3 4 6 200
Newspaper websites 5 6 9 300
Blogs 1 1 1 550
Social media 10 8 12 400
Other websites 24 24 37 200
Television 11 13 20 150
Radio 2 1 1 550
Direct mail 17 25 38 750
None of these 52 43 66 650
Information sources, decorating and furniture purchases Print magazines 24 30 46 500
Newspapers 16 20 31 000
Magazine websites 11 11 17 050
Newspaper websites 7 8 12 400
Blogs 8 4 6 200
Social media 26 16 24 800
Other websites 31 24 37 200
Television 18 18 27 900
Radio 1 1 1 550
Direct mail 30 40 62 000
None of these 27 26 40 300
Information sources, saving and investing Print magazines 9 10 15 500
Newspapers 10 13 20 150
Magazine websites 6 4 6 200
Newspaper websites 9 6 9 300
Blogs 6 2 3 100
Social media 16 9 13 950
Other websites 30 22 34 100
Television 6 10 15 500
Radio 3 3 4 650
Direct mail 3 7 10 850
None of these 49 54 83 700
Information sources, health and wellbeing products / services Print magazines 14 21 32 550
Newspapers 15 21 32 550
Magazine websites 7 8 12 400
Newspaper websites 6 8 12 400
Blogs 5 3 4 650
Social media 21 17 26 350
Other websites 37 32 49 600
Television 12 14 21 700
Radio 2 3 4 650
Direct mail 17 24 37 200
None of these 38 33 51 150
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 17 26 350
Newspapers 19 29 44 950
Magazine websites 7 6 9 300
Newspaper websites 8 9 13 950
Blogs 5 1 1 550
Social media 22 14 21 700
Other websites 41 30 46 500
Television 13 13 20 150
Radio 1 1 1 550
Direct mail 31 38 58 900
None of these 29 29 44 950
Source: NRS 2023
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 16 24 800
Well-being and health 53 60 93 000
Charity work 14 17 26 350
Self development 32 25 38 750
Celebrities 15 10 15 500
Fishing 17 12 18 600
Beauty care and cosmetics 16 8 12 400
Literature 27 36 55 800
Domestic and foreign news 55 52 80 600
Domestic travel 34 40 62 000
Culture 32 37 57 350
Crafts 26 48 74 400
Nature and going outdoor 53 65 100 750
Hunting 10 8 12 400
Style and fashion 22 13 20 150
Music and concerts 35 26 40 300
Going on summer cottage 30 29 44 950
Local affairs 56 70 108 500
Computer/console/mobile playing 16 4 6 200
Politics 40 41 63 550
Gardening and plants 33 59 91 450
Building and renovating 39 34 52 700
Food and drink 40 29 44 950
Cooking, baking, recipes 40 47 72 850
Investment 23 12 18 600
Decorating 31 27 41 850
Economic and finances 36 30 46 500
Travelling abroad 36 21 32 550
Sports, exercising 46 32 49 600
Sailing, boating 11 6 9 300
Consumer electronics and information technology 23 8 12 400
Environmental matters 33 36 55 800
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 3 1 1 550
Buying an apartment 11 4 6 200
Home renovation 29 26 40 300
Buying a car 25 17 26 350
Buying a boat 3 2 3 100
None of these 50 60 93 000
Purchases in the last 12 months Furniture and furnishings 42 36 55 800
Repair and construction products 40 41 63 550
Domestic appliances 39 43 66 650
Electronics or IT products 50 39 60 450
Cars 18 12 18 600
Clothing and footwear 82 82 127 100
Eyeglasses, contact lenses or sunglasses 35 38 58 900
Sports clothing, footwear or equipment 60 52 80 600
Saving or investing products or services 26 20 31 000
Cosmetics and beauty products 45 49 75 950
Mobile phones 31 29 44 950
Travels 37 27 41 850
Products and services for health and well-being 58 62 96 100
None of the above 2 2 3 100
Intentions to purchase within 12 months Furniture and furnishings 29 21 32 550
Repair and construction products 36 34 52 700
Domestic appliances 20 17 26 350
Electronics or IT products 28 15 23 250
Cars 14 9 13 950
Clothing and footwear 65 59 91 450
Eyeglasses, contact lenses or sunglasses 27 30 46 500
Sports clothing, footwear or equipment 43 35 54 250
Saving or investing products or services 22 14 21 700
Cosmetics and beauty products 36 38 58 900
Mobile phones 16 11 17 050
Travels 41 31 48 050
Products and services for health and well-being 46 49 75 950
None of the above 7 8 12 400
Will consider switching over the next 12 months Bank 7 6 9 300
Insurance company 10 7 10 850
electric company 18 14 21 700
Internet Connection 8 6 9 300
Phone-subscription 12 11 17 050
None of the above 47 53 82 150
Can not say 19 22 34 100
Uses of extra money Magazines, books, movies 17 13 20 150
Eating, drinking, partying in a restaurant 32 20 31 000
Exercise hobbies and equipment 26 18 27 900
Cultural events (e.g. concerts, theater, festivals) 33 31 48 050
Renovation, decoration 25 26 40 300
Health services and one's own well-being 21 29 44 950
Travelling 40 36 55 800
Entertainment electronics and information technology equipment, mobile phones 16 5 7 750
Clothes, shoes and bags 23 16 24 800
Home services (cleaning and other housekeeping services) 6 8 12 400
Car, boat, motorcycle 13 8 12 400
Cosmetics and beauty care 10 8 12 400
Saving, investing 46 40 62 000
Other 8 10 15 500
There is no extra money after mandatory expenses 8 11 17 050
Can not say 3 3 4 650
Source: NRS 2023

Online & social media

Magazine website

http://kodinpellervo.fi/

Magazine in Social Media
Some channels and Followers May 2024
Source: Aikakausmedia's social media tracking

Contact info

Media sales
  • Saarsalo Oy
  • Sorkkalantie 394
  • 33980 Pirkkala
  • info@saarsalo.fi

Myyntipäällikkö

  • Sanna Mäkinen
  • 041 313 2706
  • sanna.makinen@saarsalo.fi
Media

Publisher

  • Pellervo-Media Oy

Publisher

  • Pellervo-Media Oy

Vastaava päätoimittaja

  • Anna Malk
 

Address

  • Simonkatu 6
  • 00100 Helsinki

Postal address

  • PL 77
  • 00101 Helsinki

Phone

  • +358 9 476 7501

Email

  • kodinpellervo@pellervo.fi