Moottori
Moottori is the member magazine of the Finnish Touring Club and the biggest car magazine in Finland. In every issue there are reports of the new cars, interesting travel destinations, detailed articles about the Finnish traffic policy and current motoring trends.
Issues per year
9 issues per year
Copies
114000
Magazine website
Magazine in Social Media
Timetables
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 - 2 | 31.1.2024 | 12.1.2024 | 16.1.2024 | |
| 3 | 6.3.2024 | 16.2.2024 | 20.2.2024 | |
| 4 | 10.4.2024 | 22.3.2024 | 26.3.2024 | |
| 5 | 15.5.2024 | 26.4.2024 | 30.4.2024 | |
| 6 - 7 | 19.6.2024 | 31.5.2024 | 4.6.2024 | |
| 8 | 14.8.2024 | 26.7.2024 | 30.7.2024 | |
| 9 | 11.9.2024 | 23.8.2024 | 27.8.2024 | |
| 10 | 16.10.2024 | 27.9.2024 | 1.10.2024 | |
| 11 - 12 | 27.11.2024 | 8.11.2024 | 12.11.2024 |
Ei aikatauluja vuodelle 2025.
Prices
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | First spread | 430 x 280 mm | 5 mm | 11 800 € |
| 2/1 landscape | Not specified | 430 x 280 mm | 5 mm | 10 160 € |
| takakansi portrait | Back cover | 215 x 250 mm | 5 mm | 5 590 € |
| 2.kansi portrait | 2. Cover | 215 x 280 mm | 5 mm | 5 390 € |
| 3.kansi portrait | 3. Cover | 215 x 280 mm | 5 mm | 5 290 € |
| 1/1 portrait | Not specified | 215 x 280 mm | 5 mm | 5 080 € |
| 1/2 portrait | Not specified | 105 x 280 mm | 5 mm | 3 050 € |
| 1/2 portrait | Not specified | 105 x 280 mm | 5 mm | 3 050 € |
| 1/3 landscape | Not specified | 215 x 90 mm | 5 mm | 2 610 € |
| 1/3 portrait | Not specified | 70 x 280 mm | 5 mm | 2 610 € |
| 1/4 landscape | Not specified | 185 x 61 mm | 5 mm | 2 030 € | *) size without marginal Prices valid until 31.12.2024 |
Size
215 x 280 mm
Printing method
Offset
Binding
Liimasidonta
Printer
PunaMusta Oy
Delivery of ad material and instructions
ICC profile
Technical information
Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Placement | Size | Bleed | Price (tax 0%) | Prices valid until 31.12.2024 |
|---|
Size
215 x 280 mm
Printing method
Offset
Binding
Liimasidonta
Printer
PunaMusta Oy
Delivery of ad material and instructions
ICC profile
Technical information
Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Description | Size | Price (tax 0%)  |
|---|---|---|---|
| Desktop | 980x552 px | 35 € / CPM (Cost per thousand) | |
| Desktop | 980x400 px | 30 € / CPM (Cost per thousand) | |
| Desktop | 980x120 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 140x350 px | 6 € / CPM (Cost per thousand) | |
| Desktop | 160x600 px | 8 € / CPM (Cost per thousand) | |
| Desktop | 200x900 px | 9 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 9 € / CPM (Cost per thousand) | |
| Desktop | 468x600 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 300x250 px | 7 € / CPM (Cost per thousand) | |
| Desktop | Tikkeri | 1600x45 px | 8 € / CPM (Cost per thousand) |
| Mobile | 300x300 px | 18 € / CPM (Cost per thousand) | |
| Mobile | 300x150 px | 12 € / CPM (Cost per thousand) | |
| Mobile | Kalapuikko | 300x75 px | 8 € / CPM (Cost per thousand) |
| Desktop | Digietusivu | 600x700 px | 40 € / CPM (Cost per thousand) |
| Desktop | Videoetusivu (valmistus 95 €) | 600x700 px | 40 € / CPM (Cost per thousand) |
| Desktop | Videoparaati | 980x400 px | 30 € / CPM (Cost per thousand) |
| Desktop | Videojättiboksi | 468x400 px | 10 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
| Ad | Description | Size | Price (tax 0%) |
|---|---|---|---|
| Desktop | 980x552 px | 35 € / CPM (Cost per thousand) | |
| Desktop | 980x400 px | 30 € / CPM (Cost per thousand) | |
| Desktop | 980x120 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 140x350 px | 6 € / CPM (Cost per thousand) | |
| Desktop | 160x600 px | 8 € / CPM (Cost per thousand) | |
| Desktop | 200x900 px | 9 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 9 € / CPM (Cost per thousand) | |
| Desktop | 468x600 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 300x250 px | 7 € / CPM (Cost per thousand) | |
| Desktop | Tikkeri | 1600x45 px | 8 € / CPM (Cost per thousand) |
| Mobile | 300x300 px | 18 € / CPM (Cost per thousand) | |
| Mobile | 300x150 px | 12 € / CPM (Cost per thousand) | |
| Mobile | Kalapuikko | 300x75 px | 8 € / CPM (Cost per thousand) |
| Desktop | Digietusivu | 600x700 px | 40 € / CPM (Cost per thousand) |
| Desktop | Videoetusivu (valmistus 95 €) | 600x700 px | 40 € / CPM (Cost per thousand) |
| Desktop | Videoparaati | 980x400 px | 30 € / CPM (Cost per thousand) |
| Desktop | Videojättiboksi | 468x400 px | 10 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
Readers
Readers
264 000
Total reach
318 000
How many times read
1,9
Minutes of reading
50 min
Source: NRS 2023
Gender
Source: NRS 2023
Audience in digital and print
Source: NRS 2023
Age
Source: NRS 2023
Municipality type
Source: NRS 2023
Education
Source: NRS 2023
Gross household income, daily purchases
Source: NRS 2023
NRS Facts
| Reader profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Sex | Women | 51 | 15 | 39 600 |
| Men | 49 | 85 | 224 400 | |
| Native language | Finnish | 95 | 98 | 258 720 |
| Swedish | 5 | 2 | 5 280 | |
| Age | 15-24 y | 13 | 6 | 15 840 |
| 25-34 y | 14 | 8 | 21 120 | |
| 35-44 y | 14 | 11 | 29 040 | |
| 45-54 y | 14 | 17 | 44 880 | |
| 55-64 y | 16 | 23 | 60 720 | |
| 65+ y | 29 | 36 | 95 040 | |
| Gender + age | Female 15-29 years | 10 | 2 | 5 280 |
| Female 30-49 years | 14 | 3 | 7 920 | |
| Female 50+ years | 28 | 10 | 26 400 | |
| Male 15-29 years | 10 | 7 | 18 480 | |
| Male 30-49 years | 14 | 22 | 58 080 | |
| Male 50+ years | 24 | 56 | 147 840 | |
| Household position | Lives at home with parents | 7 | 4 | 10 560 |
| Lives alone | 28 | 21 | 55 440 | |
| Lives with spouse | 37 | 43 | 113 520 | |
| Lives with spouse and children | 24 | 27 | 71 280 | |
| Single parent | 2 | 3 | 7 920 | |
| Other | 3 | 2 | 5 280 | |
| Grandchildren under 18 years of age | Yes | 21 | 27 | 71 280 |
| No | 38 | 49 | 129 360 | |
| No answer (under 45 year olds) | 41 | 24 | 63 360 | |
| Education | Elementary school | 5 | 5 | 13 200 |
| Secondary school | 7 | 5 | 13 200 | |
| Vocational | 28 | 33 | 87 120 | |
| High school | 14 | 9 | 23 760 | |
| University of Applied Sciences | 19 | 20 | 52 800 | |
| University | 27 | 26 | 68 640 | |
| Something else | 2 | 2 | 5 280 | |
| Decision-maker in grocery purchases | Yes | 93 | 90 | 237 600 |
| No | 7 | 10 | 26 400 | |
| Can not say | 1 | 1 | 2 640 | |
| Use of glasses or contact lenses | Yes | 67 | 71 | 187 440 |
| No | 33 | 29 | 76 560 | |
| Size of the household | 1 pers | 28 | 22 | 58 080 |
| 2 pers | 38 | 45 | 118 800 | |
| 3 pers | 14 | 15 | 39 600 | |
| 4 pers | 12 | 11 | 29 040 | |
| 5+ pers | 7 | 6 | 15 840 | |
| Household income (gross) | Below 20 000 € /y | 11 | 6 | 15 840 |
| 20 000 - 35 000 € /y | 19 | 17 | 44 880 | |
| 35 001 - 50 000 € /y | 20 | 23 | 60 720 | |
| 50 001 - 85 000 € /y | 22 | 26 | 68 640 | |
| 85 001 - 100 000 € /y | 7 | 9 | 23 760 | |
| Over 100 000 € /y | 9 | 12 | 31 680 | |
| Dont want to tell | 5 | 5 | 13 200 | |
| Cant say / No answer | 7 | 3 | 7 920 | |
| Family with kids | Yes | 32 | 31 | 81 840 |
| No | 68 | 69 | 182 160 | |
| Pets in household | Cat | 17 | 17 | 44 880 |
| Dog | 26 | 25 | 66 000 | |
| Some other pet | 5 | 5 | 13 200 | |
| No pets | 59 | 60 | 158 400 | |
| Health services used in the household | Public health services | 85 | 84 | 221 760 |
| Employer - funded health care services | 49 | 50 | 132 000 | |
| Private, self-funded healthcare services | 39 | 42 | 110 880 | |
| Private health insurance services | 22 | 22 | 58 080 | |
| No health care | 1 | 1 | 2 640 | |
| Can not say | 1 | 0 | 0 | |
| Housing | Apartment | 32 | 24 | 63 360 |
| Row house or semi-detached house | 15 | 13 | 34 320 | |
| Detached house | 47 | 57 | 150 480 | |
| Farm | 4 | 5 | 13 200 | |
| Something else | 1 | 1 | 2 640 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 76 | 85 | 224 400 |
| Rented residence | 20 | 12 | 31 680 | |
| Right of residence apartment | 2 | 3 | 7 920 | |
| Something else | 1 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 40 | 43 | 113 520 |
| No | 59 | 56 | 147 840 | |
| Can not say | 1 | 1 | 2 640 | |
| Number of cars in household | One car | 45 | 45 | 118 800 |
| Two cars | 32 | 35 | 92 400 | |
| Three or more cars | 10 | 14 | 36 960 | |
| No car | 14 | 6 | 15 840 | |
| Type of car, if buying now | New | 22 | 27 | 71 280 |
| Used | 67 | 70 | 184 800 | |
| Company car | 4 | 4 | 10 560 | |
| Leasing (personal) | 8 | 10 | 26 400 | |
| Shared car | 2 | 1 | 2 640 | |
| Doesn't use a car | 8 | 3 | 7 920 | |
| Can not say | 5 | 4 | 10 560 | |
| Advertising ban at the door / mailbox | Yes | 24 | 16 | 42 240 |
| No | 76 | 84 | 221 760 | |
| Can not say | 1 | 0 | 0 | |
| Using AdBlocker or similar application | Yes | 19 | 18 | 47 520 |
| No | 76 | 78 | 205 920 | |
| Can not say | 5 | 5 | 13 200 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 16 | 42 240 |
| Turku or Tampere | 8 | 6 | 15 840 | |
| Oulu | 4 | 4 | 10 560 | |
| 70 000 - 150 000 inhabitants town | 13 | 13 | 34 320 | |
| Urban municipality | 27 | 28 | 73 920 | |
| Conurbation | 16 | 20 | 52 800 | |
| Countryside | 13 | 13 | 34 320 | Source: NRS 2023 |
| How often different content is read | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| The frequency of reading: Print magazines | Daily | 15 | 22 | 58 080 |
| 5-6 days a week | 4 | 7 | 18 480 | |
| 1-4 days a week | 26 | 36 | 95 040 | |
| Monthly | 24 | 22 | 58 080 | |
| Rarely | 23 | 11 | 29 040 | |
| Never | 7 | 1 | 2 640 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 21 | 24 | 63 360 |
| 5-6 days a week | 5 | 5 | 13 200 | |
| 1-4 days a week | 19 | 21 | 55 440 | |
| Monthly | 15 | 14 | 36 960 | |
| Rarely | 24 | 20 | 52 800 | |
| Never | 14 | 15 | 39 600 | |
| Can not say | 1 | 1 | 2 640 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 43 | 113 520 |
| 5-6 days a week | 4 | 5 | 13 200 | |
| 1-4 days a week | 23 | 25 | 66 000 | |
| Monthly | 13 | 11 | 29 040 | |
| Rarely | 21 | 13 | 34 320 | |
| Never | 7 | 2 | 5 280 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 56 | 147 840 |
| 5-6 days a week | 9 | 9 | 23 760 | |
| 1-4 days a week | 16 | 12 | 31 680 | |
| Monthly | 6 | 6 | 15 840 | |
| Rarely | 9 | 7 | 18 480 | |
| Never | 6 | 10 | 26 400 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 6 | 15 840 |
| 5-6 days a week | 4 | 4 | 10 560 | |
| 1-4 days a week | 44 | 51 | 134 640 | |
| Monthly | 17 | 17 | 44 880 | |
| Rarely | 20 | 15 | 39 600 | |
| Never | 9 | 6 | 15 840 | |
| Can not say | 1 | 1 | 2 640 | |
| The frequency of watching: Free online TV services | Daily | 15 | 15 | 39 600 |
| 5-6 days a week | 9 | 9 | 23 760 | |
| 1-4 days a week | 30 | 32 | 84 480 | |
| Monthly | 23 | 22 | 58 080 | |
| Rarely | 15 | 15 | 39 600 | |
| Never | 7 | 6 | 15 840 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Pay TV and streaming services | Daily | 16 | 15 | 39 600 |
| 5-6 days a week | 10 | 9 | 23 760 | |
| 1-4 days a week | 22 | 21 | 55 440 | |
| Monthly | 10 | 9 | 23 760 | |
| Rarely | 11 | 13 | 34 320 | |
| Never | 31 | 33 | 87 120 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of YLE (national broadcaster) TV channels | Daily | 45 | 55 | 145 200 |
| 5-6 days a week | 9 | 9 | 23 760 | |
| 1-4 days a week | 19 | 18 | 47 520 | |
| Monthly | 11 | 9 | 23 760 | |
| Rarely | 12 | 8 | 21 120 | |
| Never | 3 | 1 | 2 640 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 35 | 43 | 113 520 |
| 5-6 days a week | 12 | 14 | 36 960 | |
| 1-4 days a week | 22 | 21 | 55 440 | |
| Monthly | 11 | 8 | 21 120 | |
| Rarely | 12 | 9 | 23 760 | |
| Never | 7 | 6 | 15 840 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of listening: Programs of YLE (national broadcaster) radio-channels | Daily | 22 | 28 | 73 920 |
| 5-6 days a week | 7 | 9 | 23 760 | |
| 1-4 days a week | 16 | 19 | 50 160 | |
| Monthly | 13 | 12 | 31 680 | |
| Rarely | 26 | 20 | 52 800 | |
| Never | 16 | 11 | 29 040 | |
| Can not say | 1 | 1 | 2 640 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 19 | 50 160 |
| 5-6 days a week | 10 | 12 | 31 680 | |
| 1-4 days a week | 21 | 23 | 60 720 | |
| Monthly | 14 | 13 | 34 320 | |
| Rarely | 21 | 19 | 50 160 | |
| Never | 16 | 13 | 34 320 | |
| Can not say | 1 | 1 | 2 640 | |
| The frequency of listening: Podcasts | Daily | 4 | 3 | 7 920 |
| 5-6 days a week | 3 | 3 | 7 920 | |
| 1-4 days a week | 9 | 6 | 15 840 | |
| Monthly | 13 | 13 | 34 320 | |
| Rarely | 28 | 27 | 71 280 | |
| Never | 41 | 46 | 121 440 | |
| Can not say | 2 | 1 | 2 640 | |
| User frequency and following: Social media | Daily | 57 | 47 | 124 080 |
| 5-6 days a week | 7 | 9 | 23 760 | |
| 1-4 days a week | 8 | 10 | 26 400 | |
| Monthly | 3 | 3 | 7 920 | |
| Rarely | 6 | 7 | 18 480 | |
| Never | 19 | 24 | 63 360 | |
| Can not say | 0 | 0 | 0 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 8 | 21 120 |
| 5-6 days a week | 5 | 3 | 7 920 | |
| 1-4 days a week | 11 | 8 | 21 120 | |
| Monthly | 8 | 7 | 18 480 | |
| Rarely | 22 | 23 | 60 720 | |
| Never | 40 | 50 | 132 000 | |
| Can not say | 1 | 1 | 2 640 | |
| User frequency: Instant messaging | Daily | 68 | 60 | 158 400 |
| 5-6 days a week | 9 | 10 | 26 400 | |
| 1-4 days a week | 10 | 11 | 29 040 | |
| Monthly | 3 | 6 | 15 840 | |
| Rarely | 3 | 3 | 7 920 | |
| Never | 8 | 10 | 26 400 | |
| Can not say | 0 | 0 | 0 | Source: NRS 2023 |
| Consumer claims | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I enjoy shopping | Completely agree | 14 | 8 | 21 120 |
| Partially agree | 44 | 43 | 113 520 | |
| Partially disagree | 30 | 35 | 92 400 | |
| Completely disagree | 10 | 12 | 31 680 | |
| Can not say | 2 | 2 | 5 280 | |
| I prefer domestic products | Completely agree | 32 | 33 | 87 120 |
| Partially agree | 55 | 56 | 147 840 | |
| Partially disagree | 10 | 8 | 21 120 | |
| Completely disagree | 1 | 2 | 5 280 | |
| Can not say | 1 | 1 | 2 640 | |
| I consciously make responsible choices in my consumption | Completely agree | 18 | 15 | 39 600 |
| Partially agree | 55 | 59 | 155 760 | |
| Partially disagree | 20 | 20 | 52 800 | |
| Completely disagree | 5 | 4 | 10 560 | |
| Can not say | 2 | 1 | 2 640 | |
| When shopping, quality is more important to me than price | Completely agree | 23 | 24 | 63 360 |
| Partially agree | 58 | 61 | 161 040 | |
| Partially disagree | 16 | 13 | 34 320 | |
| Completely disagree | 2 | 1 | 2 640 | |
| Can not say | 2 | 1 | 2 640 | |
| I usually choose the cheapest option | Completely agree | 11 | 10 | 26 400 |
| Partially agree | 46 | 47 | 124 080 | |
| Partially disagree | 35 | 34 | 89 760 | |
| Completely disagree | 6 | 8 | 21 120 | |
| Can not say | 1 | 2 | 5 280 | |
| In my circle of friends, I am often the first to try new things | Completely agree | 5 | 6 | 15 840 |
| Partially agree | 25 | 26 | 68 640 | |
| Partially disagree | 38 | 40 | 105 600 | |
| Completely disagree | 25 | 24 | 63 360 | |
| Can not say | 7 | 5 | 13 200 | |
| I prefer local shops and services | Completely agree | 27 | 29 | 76 560 |
| Partially agree | 57 | 59 | 155 760 | |
| Partially disagree | 13 | 10 | 26 400 | |
| Completely disagree | 2 | 1 | 2 640 | |
| Can not say | 1 | 0 | 0 | |
| In my opinion, money is for consumption and not for saving | Completely agree | 5 | 5 | 13 200 |
| Partially agree | 36 | 38 | 100 320 | |
| Partially disagree | 46 | 44 | 116 160 | |
| Completely disagree | 11 | 12 | 31 680 | |
| Can not say | 2 | 2 | 5 280 | |
| I often take advantage of discount and campaign prices in my purchases | Completely agree | 35 | 32 | 84 480 |
| Partially agree | 51 | 52 | 137 280 | |
| Partially disagree | 11 | 11 | 29 040 | |
| Completely disagree | 3 | 4 | 10 560 | |
| Can not say | 1 | 0 | 0 | |
| I want to see advertising targeted to me based on my online behavior | Completely agree | 4 | 3 | 7 920 |
| Partially agree | 26 | 23 | 60 720 | |
| Partially disagree | 32 | 35 | 92 400 | |
| Completely disagree | 33 | 36 | 95 040 | |
| Can not say | 5 | 3 | 7 920 | |
| When I want a certain brand of product, the price doesn't matter | Completely agree | 8 | 8 | 21 120 |
| Partially agree | 31 | 34 | 89 760 | |
| Partially disagree | 38 | 37 | 97 680 | |
| Completely disagree | 22 | 20 | 52 800 | |
| Can not say | 1 | 1 | 2 640 | |
| I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) | Completely agree | 16 | 10 | 26 400 |
| Partially agree | 51 | 57 | 150 480 | |
| Partially disagree | 23 | 24 | 63 360 | |
| Completely disagree | 7 | 6 | 15 840 | |
| Can not say | 3 | 3 | 7 920 | |
| Ecology is an important purchase reason for me | Completely agree | 15 | 9 | 23 760 |
| Partially agree | 52 | 54 | 142 560 | |
| Partially disagree | 24 | 28 | 73 920 | |
| Completely disagree | 7 | 7 | 18 480 | |
| Can not say | 3 | 2 | 5 280 | |
| I prefer well-known brands | Completely agree | 11 | 11 | 29 040 |
| Partially agree | 56 | 59 | 155 760 | |
| Partially disagree | 24 | 23 | 60 720 | |
| Completely disagree | 6 | 5 | 13 200 | |
| Can not say | 2 | 2 | 5 280 | Source: NRS 2023 |
| Attitude towards advertising in different media channels | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Newspapers | Very positive | 13 | 14 | 36 960 |
| Quite positively | 64 | 65 | 171 600 | |
| Quite negatively | 15 | 16 | 42 240 | |
| Very negative | 3 | 3 | 7 920 | |
| Can not say | 4 | 3 | 7 920 | |
| Magazines | Very positive | 14 | 14 | 36 960 |
| Quite positively | 63 | 64 | 168 960 | |
| Quite negatively | 15 | 15 | 39 600 | |
| Very negative | 4 | 3 | 7 920 | |
| Can not say | 5 | 4 | 10 560 | |
| Free and local newspapers | Very positive | 25 | 26 | 68 640 |
| Quite positively | 57 | 60 | 158 400 | |
| Quite negatively | 10 | 8 | 21 120 | |
| Very negative | 3 | 2 | 5 280 | |
| Can not say | 5 | 4 | 10 560 | |
| Newspaper/Magazine websites or applications | Very positive | 7 | 6 | 15 840 |
| Quite positively | 47 | 48 | 126 720 | |
| Quite negatively | 28 | 29 | 76 560 | |
| Very negative | 9 | 9 | 23 760 | |
| Can not say | 8 | 7 | 18 480 | |
| Social media (Facebook, Instagram etc.) | Very positive | 5 | 4 | 10 560 |
| Quite positively | 35 | 32 | 84 480 | |
| Quite negatively | 32 | 35 | 92 400 | |
| Very negative | 15 | 16 | 42 240 | |
| Can not say | 12 | 14 | 36 960 | |
| Blogs | Very positive | 3 | 3 | 7 920 |
| Quite positively | 27 | 24 | 63 360 | |
| Quite negatively | 27 | 28 | 73 920 | |
| Very negative | 14 | 16 | 42 240 | |
| Can not say | 27 | 29 | 76 560 | |
| Newsletters to email | Very positive | 2 | 1 | 2 640 |
| Quite positively | 17 | 16 | 42 240 | |
| Quite negatively | 35 | 36 | 95 040 | |
| Very negative | 44 | 45 | 118 800 | |
| Can not say | 2 | 2 | 5 280 | |
| Other websites | Very positive | 3 | 3 | 7 920 |
| Quite positively | 40 | 40 | 105 600 | |
| Quite negatively | 34 | 37 | 97 680 | |
| Very negative | 12 | 11 | 29 040 | |
| Can not say | 10 | 8 | 21 120 | |
| Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) | Very positive | 8 | 8 | 21 120 |
| Quite positively | 48 | 49 | 129 360 | |
| Quite negatively | 28 | 28 | 73 920 | |
| Very negative | 12 | 12 | 31 680 | |
| Can not say | 3 | 3 | 7 920 | |
| Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) | Very positive | 5 | 5 | 13 200 |
| Quite positively | 36 | 37 | 97 680 | |
| Quite negatively | 34 | 33 | 87 120 | |
| Very negative | 19 | 18 | 47 520 | |
| Can not say | 6 | 6 | 15 840 | |
| Home delivered advertisements and catalogues | Very positive | 20 | 17 | 44 880 |
| Quite positively | 49 | 54 | 142 560 | |
| Quite negatively | 16 | 15 | 39 600 | |
| Very negative | 12 | 10 | 26 400 | |
| Can not say | 4 | 3 | 7 920 | |
| Out-of-home advertising | Very positive | 12 | 11 | 29 040 |
| Quite positively | 54 | 55 | 145 200 | |
| Quite negatively | 22 | 23 | 60 720 | |
| Very negative | 7 | 6 | 15 840 | |
| Can not say | 6 | 5 | 13 200 | Source: NRS 2023 |
| Reading device and advertising effect | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I relax and get inspired by magazines | Completely agree | 15 | 15 | 39 600 |
| Partially agree | 62 | 65 | 171 600 | |
| Partially disagree | 11 | 11 | 29 040 | |
| Completely disagree | 4 | 3 | 7 920 | |
| Can not say | 7 | 6 | 15 840 | |
| I experience pampering moments with magazines | Completely agree | 8 | 6 | 15 840 |
| Partially agree | 42 | 40 | 105 600 | |
| Partially disagree | 27 | 31 | 81 840 | |
| Completely disagree | 12 | 12 | 31 680 | |
| Can not say | 10 | 11 | 29 040 | |
| A professional magazine keeps me up to date on professional matters | Completely agree | 20 | 27 | 71 280 |
| Partially agree | 50 | 50 | 132 000 | |
| Partially disagree | 12 | 10 | 26 400 | |
| Completely disagree | 5 | 4 | 10 560 | |
| Can not say | 12 | 8 | 21 120 | |
| The industry specialty magazine provides information on my hobbies and interests | Completely agree | 31 | 39 | 102 960 |
| Partially agree | 50 | 47 | 124 080 | |
| Partially disagree | 7 | 6 | 15 840 | |
| Completely disagree | 3 | 2 | 5 280 | |
| Can not say | 9 | 5 | 13 200 | |
| Finnish magazines offer reliable comparisons and tests | Completely agree | 14 | 19 | 50 160 |
| Partially agree | 54 | 57 | 150 480 | |
| Partially disagree | 15 | 13 | 34 320 | |
| Completely disagree | 3 | 3 | 7 920 | |
| Can not say | 14 | 8 | 21 120 | |
| Finnish magazines offer reliable product recommendations | Completely agree | 9 | 10 | 26 400 |
| Partially agree | 55 | 57 | 150 480 | |
| Partially disagree | 18 | 18 | 47 520 | |
| Completely disagree | 3 | 4 | 10 560 | |
| Can not say | 15 | 12 | 31 680 | |
| Finnish magazines are of high quality | Completely agree | 21 | 24 | 63 360 |
| Partially agree | 60 | 60 | 158 400 | |
| Partially disagree | 10 | 11 | 29 040 | |
| Completely disagree | 2 | 1 | 2 640 | |
| Can not say | 7 | 4 | 10 560 | |
| I follow important magazines on social media | Completely agree | 7 | 5 | 13 200 |
| Partially agree | 25 | 24 | 63 360 | |
| Partially disagree | 25 | 26 | 68 640 | |
| Completely disagree | 35 | 38 | 100 320 | |
| Can not say | 8 | 6 | 15 840 | |
| I read important magazines from cover to cover | Completely agree | 18 | 21 | 55 440 |
| Partially agree | 34 | 38 | 100 320 | |
| Partially disagree | 28 | 26 | 68 640 | |
| Completely disagree | 15 | 12 | 31 680 | |
| Can not say | 5 | 4 | 10 560 | |
| Ads are part of the content of the magazine | Completely agree | 10 | 13 | 34 320 |
| Partially agree | 54 | 55 | 145 200 | |
| Partially disagree | 24 | 22 | 58 080 | |
| Completely disagree | 7 | 6 | 15 840 | |
| Can not say | 5 | 4 | 10 560 | |
| Ads in magazines make new things familiar | Completely agree | 11 | 11 | 29 040 |
| Partially agree | 56 | 56 | 147 840 | |
| Partially disagree | 21 | 23 | 60 720 | |
| Completely disagree | 7 | 5 | 13 200 | |
| Can not say | 6 | 5 | 13 200 | |
| I have applied for additional information about the journal advertised product, eg. Online | Completely agree | 13 | 14 | 36 960 |
| Partially agree | 39 | 44 | 116 160 | |
| Partially disagree | 24 | 22 | 58 080 | |
| Completely disagree | 18 | 16 | 42 240 | |
| Can not say | 6 | 4 | 10 560 | |
| I have purchased products based on the ad in magazine | Completely agree | 10 | 11 | 29 040 |
| Partially agree | 36 | 34 | 89 760 | |
| Partially disagree | 27 | 29 | 76 560 | |
| Completely disagree | 22 | 20 | 52 800 | |
| Can not say | 6 | 5 | 13 200 | |
| I'm trying out tips or guidelines (like recipes) in magazine ads | Completely agree | 13 | 11 | 29 040 |
| Partially agree | 47 | 44 | 116 160 | |
| Partially disagree | 22 | 28 | 73 920 | |
| Completely disagree | 13 | 14 | 36 960 | |
| Can not say | 4 | 3 | 7 920 | |
| I'm experimenting with product samples in magazines (like food or cosmetics) | Completely agree | 9 | 6 | 15 840 |
| Partially agree | 30 | 23 | 60 720 | |
| Partially disagree | 28 | 33 | 87 120 | |
| Completely disagree | 27 | 33 | 87 120 | |
| Can not say | 6 | 6 | 15 840 | |
| I rely on product recommendations from bloggers and tubers | Completely agree | 2 | 1 | 2 640 |
| Partially agree | 19 | 12 | 31 680 | |
| Partially disagree | 33 | 32 | 84 480 | |
| Completely disagree | 33 | 42 | 110 880 | |
| Can not say | 14 | 13 | 34 320 | Source: NRS 2023 |
| Use of information sources during the purchase process | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Information sources, cars and car purchase | Print magazines | 11 | 21 | 55 440 |
| Newspapers | 14 | 17 | 44 880 | |
| Magazine websites | 7 | 12 | 31 680 | |
| Newspaper websites | 7 | 10 | 26 400 | |
| Blogs | 2 | 2 | 5 280 | |
| Social media | 12 | 11 | 29 040 | |
| Other websites | 42 | 52 | 137 280 | |
| Television | 10 | 11 | 29 040 | |
| Radio | 1 | 2 | 5 280 | |
| Direct mail | 10 | 13 | 34 320 | |
| None of these | 40 | 28 | 73 920 | |
| Information sources, consumer electronics and information technology | Print magazines | 15 | 22 | 58 080 |
| Newspapers | 19 | 24 | 63 360 | |
| Magazine websites | 10 | 11 | 29 040 | |
| Newspaper websites | 9 | 10 | 26 400 | |
| Blogs | 5 | 4 | 10 560 | |
| Social media | 23 | 16 | 42 240 | |
| Other websites | 50 | 52 | 137 280 | |
| Television | 17 | 19 | 50 160 | |
| Radio | 3 | 3 | 7 920 | |
| Direct mail | 36 | 42 | 110 880 | |
| None of these | 16 | 13 | 34 320 | |
| Information sources, beauty care and cosmetics | Print magazines | 18 | 12 | 31 680 |
| Newspapers | 8 | 10 | 26 400 | |
| Magazine websites | 9 | 6 | 15 840 | |
| Newspaper websites | 5 | 5 | 13 200 | |
| Blogs | 8 | 2 | 5 280 | |
| Social media | 25 | 10 | 26 400 | |
| Other websites | 16 | 12 | 31 680 | |
| Television | 12 | 12 | 31 680 | |
| Radio | 2 | 2 | 5 280 | |
| Direct mail | 16 | 16 | 42 240 | |
| None of these | 47 | 59 | 155 760 | |
| Information sources, travel | Print magazines | 17 | 20 | 52 800 |
| Newspapers | 15 | 17 | 44 880 | |
| Magazine websites | 10 | 9 | 23 760 | |
| Newspaper websites | 9 | 8 | 21 120 | |
| Blogs | 10 | 7 | 18 480 | |
| Social media | 31 | 20 | 52 800 | |
| Other websites | 48 | 49 | 129 360 | |
| Television | 16 | 17 | 44 880 | |
| Radio | 3 | 2 | 5 280 | |
| Direct mail | 10 | 14 | 36 960 | |
| None of these | 29 | 29 | 76 560 | |
| Information sources, style and fashion | Print magazines | 24 | 19 | 50 160 |
| Newspapers | 14 | 17 | 44 880 | |
| Magazine websites | 12 | 9 | 23 760 | |
| Newspaper websites | 7 | 8 | 21 120 | |
| Blogs | 9 | 4 | 10 560 | |
| Social media | 32 | 17 | 44 880 | |
| Other websites | 34 | 29 | 76 560 | |
| Television | 17 | 15 | 39 600 | |
| Radio | 1 | 1 | 2 640 | |
| Direct mail | 25 | 25 | 66 000 | |
| None of these | 30 | 40 | 105 600 | |
| Information sources, building and renovating | Print magazines | 20 | 24 | 63 360 |
| Newspapers | 16 | 21 | 55 440 | |
| Magazine websites | 9 | 11 | 29 040 | |
| Newspaper websites | 7 | 9 | 23 760 | |
| Blogs | 6 | 4 | 10 560 | |
| Social media | 20 | 13 | 34 320 | |
| Other websites | 33 | 40 | 105 600 | |
| Television | 18 | 17 | 44 880 | |
| Radio | 2 | 2 | 5 280 | |
| Direct mail | 28 | 34 | 89 760 | |
| None of these | 32 | 25 | 66 000 | |
| Information sources, food, cooking and baking | Print magazines | 37 | 38 | 100 320 |
| Newspapers | 28 | 33 | 87 120 | |
| Magazine websites | 20 | 17 | 44 880 | |
| Newspaper websites | 17 | 18 | 47 520 | |
| Blogs | 14 | 9 | 23 760 | |
| Social media | 38 | 26 | 68 640 | |
| Other websites | 34 | 31 | 81 840 | |
| Television | 28 | 33 | 87 120 | |
| Radio | 6 | 6 | 15 840 | |
| Direct mail | 26 | 29 | 76 560 | |
| None of these | 13 | 15 | 39 600 | |
| Information sources, eyeglasses, contact lenses or sunglasses | Print magazines | 7 | 8 | 21 120 |
| Newspapers | 12 | 14 | 36 960 | |
| Magazine websites | 3 | 3 | 7 920 | |
| Newspaper websites | 5 | 5 | 13 200 | |
| Blogs | 1 | 1 | 2 640 | |
| Social media | 10 | 6 | 15 840 | |
| Other websites | 24 | 27 | 71 280 | |
| Television | 11 | 11 | 29 040 | |
| Radio | 2 | 1 | 2 640 | |
| Direct mail | 17 | 20 | 52 800 | |
| None of these | 52 | 50 | 132 000 | |
| Information sources, decorating and furniture purchases | Print magazines | 24 | 23 | 60 720 |
| Newspapers | 16 | 21 | 55 440 | |
| Magazine websites | 11 | 11 | 29 040 | |
| Newspaper websites | 7 | 7 | 18 480 | |
| Blogs | 8 | 4 | 10 560 | |
| Social media | 26 | 14 | 36 960 | |
| Other websites | 31 | 32 | 84 480 | |
| Television | 18 | 18 | 47 520 | |
| Radio | 1 | 1 | 2 640 | |
| Direct mail | 30 | 30 | 79 200 | |
| None of these | 27 | 30 | 79 200 | |
| Information sources, saving and investing | Print magazines | 9 | 13 | 34 320 |
| Newspapers | 10 | 12 | 31 680 | |
| Magazine websites | 6 | 8 | 21 120 | |
| Newspaper websites | 9 | 9 | 23 760 | |
| Blogs | 6 | 5 | 13 200 | |
| Social media | 16 | 12 | 31 680 | |
| Other websites | 30 | 32 | 84 480 | |
| Television | 6 | 7 | 18 480 | |
| Radio | 3 | 3 | 7 920 | |
| Direct mail | 3 | 4 | 10 560 | |
| None of these | 49 | 46 | 121 440 | |
| Information sources, health and wellbeing products / services | Print magazines | 14 | 15 | 39 600 |
| Newspapers | 15 | 19 | 50 160 | |
| Magazine websites | 7 | 8 | 21 120 | |
| Newspaper websites | 6 | 7 | 18 480 | |
| Blogs | 5 | 3 | 7 920 | |
| Social media | 21 | 11 | 29 040 | |
| Other websites | 37 | 35 | 92 400 | |
| Television | 12 | 12 | 31 680 | |
| Radio | 2 | 2 | 5 280 | |
| Direct mail | 17 | 18 | 47 520 | |
| None of these | 38 | 41 | 108 240 | |
| Information sources, purchase of sportswear, -footwear or -equipment | Print magazines | 12 | 15 | 39 600 |
| Newspapers | 19 | 23 | 60 720 | |
| Magazine websites | 7 | 8 | 21 120 | |
| Newspaper websites | 8 | 9 | 23 760 | |
| Blogs | 5 | 3 | 7 920 | |
| Social media | 22 | 15 | 39 600 | |
| Other websites | 41 | 38 | 100 320 | |
| Television | 13 | 13 | 34 320 | |
| Radio | 1 | 1 | 2 640 | |
| Direct mail | 31 | 35 | 92 400 | |
| None of these | 29 | 30 | 79 200 | Source: NRS 2023 |
| Buyer profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Interests | Cars, motor vehicles | 26 | 66 | 174 240 |
| Well-being and health | 53 | 43 | 113 520 | |
| Charity work | 14 | 10 | 26 400 | |
| Self development | 32 | 23 | 60 720 | |
| Celebrities | 15 | 8 | 21 120 | |
| Fishing | 17 | 24 | 63 360 | |
| Beauty care and cosmetics | 16 | 4 | 10 560 | |
| Literature | 27 | 19 | 50 160 | |
| Domestic and foreign news | 55 | 61 | 161 040 | |
| Domestic travel | 34 | 37 | 97 680 | |
| Culture | 32 | 23 | 60 720 | |
| Crafts | 26 | 15 | 39 600 | |
| Nature and going outdoor | 53 | 53 | 139 920 | |
| Hunting | 10 | 14 | 36 960 | |
| Style and fashion | 22 | 8 | 21 120 | |
| Music and concerts | 35 | 25 | 66 000 | |
| Going on summer cottage | 30 | 32 | 84 480 | |
| Local affairs | 56 | 60 | 158 400 | |
| Computer/console/mobile playing | 16 | 11 | 29 040 | |
| Politics | 40 | 47 | 124 080 | |
| Gardening and plants | 33 | 28 | 73 920 | |
| Building and renovating | 39 | 58 | 153 120 | |
| Food and drink | 40 | 31 | 81 840 | |
| Cooking, baking, recipes | 40 | 24 | 63 360 | |
| Investment | 23 | 25 | 66 000 | |
| Decorating | 31 | 16 | 42 240 | |
| Economic and finances | 36 | 47 | 124 080 | |
| Travelling abroad | 36 | 37 | 97 680 | |
| Sports, exercising | 46 | 51 | 134 640 | |
| Sailing, boating | 11 | 19 | 50 160 | |
| Consumer electronics and information technology | 23 | 34 | 89 760 | |
| Environmental matters | 33 | 30 | 79 200 | |
| None of the above | 0 | 0 | 0 | |
| Purchases made and planned | ||||
| Planned acquisitions in the househould over the next 2 years | Building a house | 3 | 2 | 5 280 |
| Buying an apartment | 11 | 10 | 26 400 | |
| Home renovation | 29 | 33 | 87 120 | |
| Buying a car | 25 | 28 | 73 920 | |
| Buying a boat | 3 | 5 | 13 200 | |
| None of these | 50 | 45 | 118 800 | |
| Purchases in the last 12 months | Furniture and furnishings | 42 | 38 | 100 320 |
| Repair and construction products | 40 | 50 | 132 000 | |
| Domestic appliances | 39 | 43 | 113 520 | |
| Electronics or IT products | 50 | 56 | 147 840 | |
| Cars | 18 | 24 | 63 360 | |
| Clothing and footwear | 82 | 77 | 203 280 | |
| Eyeglasses, contact lenses or sunglasses | 35 | 33 | 87 120 | |
| Sports clothing, footwear or equipment | 60 | 56 | 147 840 | |
| Saving or investing products or services | 26 | 28 | 73 920 | |
| Cosmetics and beauty products | 45 | 25 | 66 000 | |
| Mobile phones | 31 | 33 | 87 120 | |
| Travels | 37 | 36 | 95 040 | |
| Products and services for health and well-being | 58 | 51 | 134 640 | |
| None of the above | 2 | 2 | 5 280 | |
| Intentions to purchase within 12 months | Furniture and furnishings | 29 | 23 | 60 720 |
| Repair and construction products | 36 | 45 | 118 800 | |
| Domestic appliances | 20 | 21 | 55 440 | |
| Electronics or IT products | 28 | 30 | 79 200 | |
| Cars | 14 | 17 | 44 880 | |
| Clothing and footwear | 65 | 59 | 155 760 | |
| Eyeglasses, contact lenses or sunglasses | 27 | 29 | 76 560 | |
| Sports clothing, footwear or equipment | 43 | 43 | 113 520 | |
| Saving or investing products or services | 22 | 22 | 58 080 | |
| Cosmetics and beauty products | 36 | 18 | 47 520 | |
| Mobile phones | 16 | 15 | 39 600 | |
| Travels | 41 | 42 | 110 880 | |
| Products and services for health and well-being | 46 | 38 | 100 320 | |
| None of the above | 7 | 7 | 18 480 | |
| Will consider switching over the next 12 months | Bank | 7 | 9 | 23 760 |
| Insurance company | 10 | 13 | 34 320 | |
| electric company | 18 | 21 | 55 440 | |
| Internet Connection | 8 | 9 | 23 760 | |
| Phone-subscription | 12 | 15 | 39 600 | |
| None of the above | 47 | 44 | 116 160 | |
| Can not say | 19 | 18 | 47 520 | |
| Uses of extra money | Magazines, books, movies | 17 | 13 | 34 320 |
| Eating, drinking, partying in a restaurant | 32 | 27 | 71 280 | |
| Exercise hobbies and equipment | 26 | 26 | 68 640 | |
| Cultural events (e.g. concerts, theater, festivals) | 33 | 27 | 71 280 | |
| Renovation, decoration | 25 | 28 | 73 920 | |
| Health services and one's own well-being | 21 | 16 | 42 240 | |
| Travelling | 40 | 41 | 108 240 | |
| Entertainment electronics and information technology equipment, mobile phones | 16 | 19 | 50 160 | |
| Clothes, shoes and bags | 23 | 15 | 39 600 | |
| Home services (cleaning and other housekeeping services) | 6 | 4 | 10 560 | |
| Car, boat, motorcycle | 13 | 24 | 63 360 | |
| Cosmetics and beauty care | 10 | 4 | 10 560 | |
| Saving, investing | 46 | 51 | 134 640 | |
| Other | 8 | 9 | 23 760 | |
| There is no extra money after mandatory expenses | 8 | 8 | 21 120 | |
| Can not say | 3 | 2 | 5 280 | Source: NRS 2023 |
Online & social media
Magazine website
Magazine in Social Media
Some channels and Followers May 2024
Contact info
Media sales
- Autoliitto ry
- Hämeentie 105 A 4.krs
- 00550 Helsinki
- www.autoliitto.fi
Mediamyynti
- Jari Istolainen
- 040 504 4970
- jari.istolainen@moottori.fi
Media-assistentti
- Sini Mäkelä
- 050 527 0201
- sini.makela@moottori.fi
Media
Publisher
- Autoliitto ry
Publisher
- Autoliitto ry
Päätoimittaja
- Eila Parviainen
Address
- Hämeentie 105 A
- 00550 Helsinki
Postal address
- Hämeentie 105 A
- 00550 Helsinki
- toimitus@moottori.fi