Suomen Kuvalehti
he current and impartial Suomen Kuvalehti provides reliable background to domestic and world events in the magazine and digital service. Suomen Kuvalehti’s articles are in-depth, enjoyable top-level narratives from the pens of award-winning journalists from many competitions. Therefore, the average reading time of an issue of Suomen Kuvalehti is long, as much as 86 minutes. Suomen Kuvalehti is distributed weekly along with TV-maailma as a free reader benefit.
Issues per year
49 issues per year
Magazine website
Magazine in Social Media
Timetables
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 5.1.2024 | 15.12.2023 | 19.12.2023 | |
| 2 | 12.1.2024 | 22.12.2023 | 28.12.2023 | |
| 3 | 19.1.2024 | 3.1.2024 | 5.1.2024 | Presidential elections |
| 4 | 26.1.2024 | 10.1.2024 | 12.1.2024 | Education. Educa Fair. |
| 5 | 2.2.2024 | 17.1.2024 | 19.1.2024 | |
| 6 | 9.2.2024 | 24.1.2024 | 26.1.2024 | |
| 7 | 16.2.2024 | 31.1.2024 | 2.2.2024 | |
| 8 | 23.2.2024 | 7.2.2024 | 9.2.2024 | |
| 9 | 1.3.2024 | 14.2.2024 | 16.2.2024 | |
| 10 | 8.3.2024 | 21.2.2024 | 23.2.2024 | |
| 11 | 15.3.2024 | 28.2.2024 | 1.3.2024 | |
| 12 | 22.3.2024 | 6.3.2024 | 8.3.2024 | |
| 13 - 14 | 28.3.2024 | 12.3.2024 | 14.3.2024 | Gourmet: food and wine at Easter. |
| 15 | 12.4.2024 | 25.3.2024 | 27.3.2024 | |
| 16 | 19.4.2024 | 3.4.2024 | 5.4.2024 | |
| 17 | 26.4.2024 | 10.4.2024 | 12.4.2024 | |
| 18 | 3.5.2024 | 16.4.2024 | 18.4.2024 | |
| 19 | 8.5.2024 | 19.4.2024 | 23.4.2024 | |
| 20 | 17.5.2024 | 29.4.2024 | 2.5.2024 | |
| 21 | 24.5.2024 | 7.5.2024 | 10.5.2024 | |
| 22 | 31.5.2024 | 15.5.2024 | 17.5.2024 | |
| 23 | 7.6.2024 | 22.5.2024 | 24.5.2024 | European elections. |
| 24 | 14.6.2024 | 29.5.2024 | 31.5.2024 | Cultural events in the summer. |
| 25 - 26 | 20.6.2024 | 4.6.2024 | 6.6.2024 | Gourmet: food and wine at Midsummer. |
| 27 | 5.7.2024 | 18.6.2024 | 20.6.2024 | |
| 28 | 12.7.2024 | 26.6.2024 | 28.6.2024 | |
| 29 | 19.7.2024 | 3.7.2024 | 5.7.2024 | |
| 30 | 26.7.2024 | 10.7.2024 | 12.7.2024 | |
| 31 | 2.8.2024 | 17.7.2024 | 19.7.2024 | |
| 32 | 9.8.2024 | 24.7.2024 | 26.7.2024 | |
| 33 | 16.8.2024 | 31.7.2024 | 2.8.2024 | |
| 34 | 23.8.2024 | 7.8.2024 | 9.8.2024 | |
| 35 | 30.8.2024 | 14.8.2024 | 16.8.2024 | |
| 36 | 6.9.2024 | 21.8.2024 | 23.8.2024 | |
| 37 | 13.9.2024 | 28.8.2024 | 30.8.2024 | Movies. |
| 38 | 20.9.2024 | 4.9.2024 | 6.9.2024 | |
| 39 | 27.9.2024 | 11.9.2024 | 13.9.2024 | |
| 40 | 4.10.2024 | 18.9.2024 | 20.9.2024 | |
| 41 | 11.10.2024 | 25.9.2024 | 27.9.2024 | |
| 42 | 18.10.2024 | 2.10.2024 | 4.10.2024 | |
| 43 | 25.10.2024 | 9.10.2024 | 11.10.2024 | Autumn’s book selection during the Helsinki Book Fair. |
| 44 | 1.11.2024 | 16.10.2024 | 18.10.2024 | |
| 45 | 8.11.2024 | 23.10.2024 | 25.10.2024 | |
| 46 | 15.11.2024 | 30.10.2024 | 1.11.2024 | |
| 47 | 22.11.2024 | 6.11.2024 | 8.11.2024 | |
| 48 | 29.11.2024 | 13.11.2024 | 15.11.2024 | |
| 49 | 5.12.2024 | 19.11.2024 | 21.11.2024 | A compilation of the best books of the year. |
| 50 | 13.12.2024 | 26.11.2024 | 28.11.2024 | |
| 51 - 52 | 19.12.2024 | 2.12.2024 | 4.12.2024 | Gourmet: food and wine at Christmas. |
Ei aikatauluja vuodelle 2025.
Prices
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 420 x 280 mm | 5 mm | 12 030 € |
| 2/1 landscape | 1. Spread | 420 x 280 mm | 5 mm | 13 240 € |
| 1/1 portrait | Not specified | 210 x 280 mm | 5 mm | 6 680 € |
| 1/1 portrait | 2. Cover | 210 x 280 mm | 5 mm | 7 350 € |
| 1/1 portrait | 3. Cover | 210 x 280 mm | 5 mm | 7 350 € |
| Takakansi portrait | Back cover | 210 x 250 mm | 5 mm | 7 350 € |
| 1/2 portrait | Not specified | 102 x 280 mm | 5 mm | 4 530 € |
| 1/2 landscape | Not specified | 210 x 136 mm | 5 mm | 4 530 € |
| 1/4 portrait | Not specified | 52 x 280 mm | 5 mm | 3 350 € |
| 1/4 landscape | Not specified | 210 x 68 mm | 5 mm | 3 350 € |
| 1/4 square | Not specified | 102 x 138 mm | 5 mm | 3 350 € | *) size without marginal Prices valid until 31.12.2024 |
Size
210 x 280 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
ICC profile
Technical information
yrityksille.otavamedia.fi/tekniset tiedot ja hinnat
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Placement | Size | Bleed | Price (tax 0%) | Prices valid until 31.12.2024 |
|---|
Size
210 x 280 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
ICC profile
Technical information
yrityksille.otavamedia.fi/tekniset tiedot ja hinnat
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Description | Size | Price (tax 0%)  |
|---|---|---|---|
| Desktop | 980×400 px | 30 € / CPM (Cost per thousand) | |
| Desktop | 980×120 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 300×250 px | 8 € / CPM (Cost per thousand) | |
| Desktop | 300×500 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 300×750 px | 16 € / CPM (Cost per thousand) | |
| Desktop | 468×400 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 560×400 px | 14 € / CPM (Cost per thousand) | |
| Desktop | 160×600 px | 8 € / CPM (Cost per thousand) | |
| Desktop | px | 18 € / CPM (Cost per thousand) | |
| Mobile | 300×300 px | 18 € / CPM (Cost per thousand) | |
| Mobile | 300×150 px | 12 € / CPM (Cost per thousand) | |
| Mobile | 300×150 px | 14 € / CPM (Cost per thousand) | |
| Mobile | px | 18 € / CPM (Cost per thousand) | |
| Desktop | 980x552 px | 40 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
| Ad | Description | Size | Price (tax 0%) |
|---|---|---|---|
| Desktop | 980×400 px | 30 € / CPM (Cost per thousand) | |
| Desktop | 980×120 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 300×250 px | 8 € / CPM (Cost per thousand) | |
| Desktop | 300×500 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 300×750 px | 16 € / CPM (Cost per thousand) | |
| Desktop | 468×400 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 560×400 px | 14 € / CPM (Cost per thousand) | |
| Desktop | 160×600 px | 8 € / CPM (Cost per thousand) | |
| Desktop | px | 18 € / CPM (Cost per thousand) | |
| Mobile | 300×300 px | 18 € / CPM (Cost per thousand) | |
| Mobile | 300×150 px | 12 € / CPM (Cost per thousand) | |
| Mobile | 300×150 px | 14 € / CPM (Cost per thousand) | |
| Mobile | px | 18 € / CPM (Cost per thousand) | |
| Desktop | 980x552 px | 40 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
Readers
Readers
293 000
Total reach
337 000
How many times read
2,5
Minutes of reading
90 min
Source: NRS 2023
Gender
Source: NRS 2023
Audience in digital and print
Source: NRS 2023
Age
Source: NRS 2023
Municipality type
Source: NRS 2023
Education
Source: NRS 2023
Gross household income, daily purchases
Source: NRS 2023
NRS Facts
| Reader profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Sex | Women | 51 | 49 | 143 570 |
| Men | 49 | 51 | 149 430 | |
| Native language | Finnish | 95 | 98 | 287 140 |
| Swedish | 5 | 2 | 5 860 | |
| Age | 15-24 y | 13 | 2 | 5 860 |
| 25-34 y | 14 | 4 | 11 720 | |
| 35-44 y | 14 | 6 | 17 580 | |
| 45-54 y | 14 | 11 | 32 230 | |
| 55-64 y | 16 | 15 | 43 950 | |
| 65+ y | 29 | 63 | 184 590 | |
| Gender + age | Female 15-29 years | 10 | 2 | 5 860 |
| Female 30-49 years | 14 | 5 | 14 650 | |
| Female 50+ years | 28 | 42 | 123 060 | |
| Male 15-29 years | 10 | 2 | 5 860 | |
| Male 30-49 years | 14 | 8 | 23 440 | |
| Male 50+ years | 24 | 41 | 120 130 | |
| Household position | Lives at home with parents | 7 | 1 | 2 930 |
| Lives alone | 28 | 27 | 79 110 | |
| Lives with spouse | 37 | 53 | 155 290 | |
| Lives with spouse and children | 24 | 15 | 43 950 | |
| Single parent | 2 | 2 | 5 860 | |
| Other | 3 | 2 | 5 860 | |
| Grandchildren under 18 years of age | Yes | 21 | 37 | 108 410 |
| No | 38 | 51 | 149 430 | |
| No answer (under 45 year olds) | 41 | 12 | 35 160 | |
| Education | Elementary school | 5 | 3 | 8 790 |
| Secondary school | 7 | 5 | 14 650 | |
| Vocational | 28 | 18 | 52 740 | |
| High school | 14 | 10 | 29 300 | |
| University of Applied Sciences | 19 | 14 | 41 020 | |
| University | 27 | 49 | 143 570 | |
| Something else | 2 | 1 | 2 930 | |
| Decision-maker in grocery purchases | Yes | 93 | 94 | 275 420 |
| No | 7 | 6 | 17 580 | |
| Can not say | 1 | 0 | 0 | |
| Use of glasses or contact lenses | Yes | 67 | 82 | 240 260 |
| No | 33 | 18 | 52 740 | |
| Size of the household | 1 pers | 28 | 28 | 82 040 |
| 2 pers | 38 | 55 | 161 150 | |
| 3 pers | 14 | 9 | 26 370 | |
| 4 pers | 12 | 5 | 14 650 | |
| 5+ pers | 7 | 3 | 8 790 | |
| Household income (gross) | Below 20 000 € /y | 11 | 6 | 17 580 |
| 20 000 - 35 000 € /y | 19 | 16 | 46 880 | |
| 35 001 - 50 000 € /y | 20 | 20 | 58 600 | |
| 50 001 - 85 000 € /y | 22 | 27 | 79 110 | |
| 85 001 - 100 000 € /y | 7 | 10 | 29 300 | |
| Over 100 000 € /y | 9 | 14 | 41 020 | |
| Dont want to tell | 5 | 5 | 14 650 | |
| Cant say / No answer | 7 | 2 | 5 860 | |
| Family with kids | Yes | 32 | 15 | 43 950 |
| No | 68 | 85 | 249 050 | |
| Pets in household | Cat | 17 | 11 | 32 230 |
| Dog | 26 | 20 | 58 600 | |
| Some other pet | 5 | 3 | 8 790 | |
| No pets | 59 | 70 | 205 100 | |
| Health services used in the household | Public health services | 85 | 89 | 260 770 |
| Employer - funded health care services | 49 | 32 | 93 760 | |
| Private, self-funded healthcare services | 39 | 54 | 158 220 | |
| Private health insurance services | 22 | 14 | 41 020 | |
| No health care | 1 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| Housing | Apartment | 32 | 31 | 90 830 |
| Row house or semi-detached house | 15 | 15 | 43 950 | |
| Detached house | 47 | 49 | 143 570 | |
| Farm | 4 | 4 | 11 720 | |
| Something else | 1 | 0 | 0 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 76 | 88 | 257 840 |
| Rented residence | 20 | 8 | 23 440 | |
| Right of residence apartment | 2 | 2 | 5 860 | |
| Something else | 1 | 1 | 2 930 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 40 | 52 | 152 360 |
| No | 59 | 47 | 137 710 | |
| Can not say | 1 | 1 | 2 930 | |
| Number of cars in household | One car | 45 | 51 | 149 430 |
| Two cars | 32 | 33 | 96 690 | |
| Three or more cars | 10 | 5 | 14 650 | |
| No car | 14 | 10 | 29 300 | |
| Type of car, if buying now | New | 22 | 31 | 90 830 |
| Used | 67 | 57 | 167 010 | |
| Company car | 4 | 2 | 5 860 | |
| Leasing (personal) | 8 | 10 | 29 300 | |
| Shared car | 2 | 1 | 2 930 | |
| Doesn't use a car | 8 | 9 | 26 370 | |
| Can not say | 5 | 6 | 17 580 | |
| Advertising ban at the door / mailbox | Yes | 24 | 17 | 49 810 |
| No | 76 | 83 | 243 190 | |
| Can not say | 1 | 0 | 0 | |
| Using AdBlocker or similar application | Yes | 19 | 10 | 29 300 |
| No | 76 | 84 | 246 120 | |
| Can not say | 5 | 6 | 17 580 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 23 | 67 390 |
| Turku or Tampere | 8 | 8 | 23 440 | |
| Oulu | 4 | 4 | 11 720 | |
| 70 000 - 150 000 inhabitants town | 13 | 14 | 41 020 | |
| Urban municipality | 27 | 25 | 73 250 | |
| Conurbation | 16 | 15 | 43 950 | |
| Countryside | 13 | 11 | 32 230 | Source: NRS 2023 |
| How often different content is read | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| The frequency of reading: Print magazines | Daily | 15 | 34 | 99 620 |
| 5-6 days a week | 4 | 8 | 23 440 | |
| 1-4 days a week | 26 | 42 | 123 060 | |
| Monthly | 24 | 12 | 35 160 | |
| Rarely | 23 | 4 | 11 720 | |
| Never | 7 | 1 | 2 930 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 21 | 21 | 61 530 |
| 5-6 days a week | 5 | 5 | 14 650 | |
| 1-4 days a week | 19 | 20 | 58 600 | |
| Monthly | 15 | 14 | 41 020 | |
| Rarely | 24 | 22 | 64 460 | |
| Never | 14 | 17 | 49 810 | |
| Can not say | 1 | 1 | 2 930 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 62 | 181 660 |
| 5-6 days a week | 4 | 6 | 17 580 | |
| 1-4 days a week | 23 | 16 | 46 880 | |
| Monthly | 13 | 6 | 17 580 | |
| Rarely | 21 | 8 | 23 440 | |
| Never | 7 | 2 | 5 860 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 55 | 161 150 |
| 5-6 days a week | 9 | 7 | 20 510 | |
| 1-4 days a week | 16 | 15 | 43 950 | |
| Monthly | 6 | 4 | 11 720 | |
| Rarely | 9 | 8 | 23 440 | |
| Never | 6 | 10 | 29 300 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 7 | 20 510 |
| 5-6 days a week | 4 | 5 | 14 650 | |
| 1-4 days a week | 44 | 51 | 149 430 | |
| Monthly | 17 | 16 | 46 880 | |
| Rarely | 20 | 15 | 43 950 | |
| Never | 9 | 5 | 14 650 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Free online TV services | Daily | 15 | 18 | 52 740 |
| 5-6 days a week | 9 | 12 | 35 160 | |
| 1-4 days a week | 30 | 32 | 93 760 | |
| Monthly | 23 | 20 | 58 600 | |
| Rarely | 15 | 10 | 29 300 | |
| Never | 7 | 8 | 23 440 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Pay TV and streaming services | Daily | 16 | 12 | 35 160 |
| 5-6 days a week | 10 | 7 | 20 510 | |
| 1-4 days a week | 22 | 19 | 55 670 | |
| Monthly | 10 | 7 | 20 510 | |
| Rarely | 11 | 10 | 29 300 | |
| Never | 31 | 46 | 134 780 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of YLE (national broadcaster) TV channels | Daily | 45 | 70 | 205 100 |
| 5-6 days a week | 9 | 8 | 23 440 | |
| 1-4 days a week | 19 | 11 | 32 230 | |
| Monthly | 11 | 5 | 14 650 | |
| Rarely | 12 | 4 | 11 720 | |
| Never | 3 | 1 | 2 930 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 35 | 46 | 134 780 |
| 5-6 days a week | 12 | 13 | 38 090 | |
| 1-4 days a week | 22 | 20 | 58 600 | |
| Monthly | 11 | 7 | 20 510 | |
| Rarely | 12 | 7 | 20 510 | |
| Never | 7 | 6 | 17 580 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of listening: Programs of YLE (national broadcaster) radio-channels | Daily | 22 | 37 | 108 410 |
| 5-6 days a week | 7 | 6 | 17 580 | |
| 1-4 days a week | 16 | 20 | 58 600 | |
| Monthly | 13 | 11 | 32 230 | |
| Rarely | 26 | 16 | 46 880 | |
| Never | 16 | 9 | 26 370 | |
| Can not say | 1 | 1 | 2 930 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 12 | 35 160 |
| 5-6 days a week | 10 | 7 | 20 510 | |
| 1-4 days a week | 21 | 21 | 61 530 | |
| Monthly | 14 | 14 | 41 020 | |
| Rarely | 21 | 22 | 64 460 | |
| Never | 16 | 23 | 67 390 | |
| Can not say | 1 | 2 | 5 860 | |
| The frequency of listening: Podcasts | Daily | 4 | 2 | 5 860 |
| 5-6 days a week | 3 | 3 | 8 790 | |
| 1-4 days a week | 9 | 6 | 17 580 | |
| Monthly | 13 | 10 | 29 300 | |
| Rarely | 28 | 26 | 76 180 | |
| Never | 41 | 51 | 149 430 | |
| Can not say | 2 | 3 | 8 790 | |
| User frequency and following: Social media | Daily | 57 | 44 | 128 920 |
| 5-6 days a week | 7 | 8 | 23 440 | |
| 1-4 days a week | 8 | 10 | 29 300 | |
| Monthly | 3 | 3 | 8 790 | |
| Rarely | 6 | 6 | 17 580 | |
| Never | 19 | 29 | 84 970 | |
| Can not say | 0 | 0 | 0 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 5 | 14 650 |
| 5-6 days a week | 5 | 2 | 5 860 | |
| 1-4 days a week | 11 | 9 | 26 370 | |
| Monthly | 8 | 5 | 14 650 | |
| Rarely | 22 | 21 | 61 530 | |
| Never | 40 | 58 | 169 940 | |
| Can not say | 1 | 1 | 2 930 | |
| User frequency: Instant messaging | Daily | 68 | 55 | 161 150 |
| 5-6 days a week | 9 | 10 | 29 300 | |
| 1-4 days a week | 10 | 13 | 38 090 | |
| Monthly | 3 | 3 | 8 790 | |
| Rarely | 3 | 4 | 11 720 | |
| Never | 8 | 14 | 41 020 | |
| Can not say | 0 | 0 | 0 | Source: NRS 2023 |
| Consumer claims | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I enjoy shopping | Completely agree | 14 | 10 | 29 300 |
| Partially agree | 44 | 37 | 108 410 | |
| Partially disagree | 30 | 38 | 111 340 | |
| Completely disagree | 10 | 14 | 41 020 | |
| Can not say | 2 | 2 | 5 860 | |
| I prefer domestic products | Completely agree | 32 | 41 | 120 130 |
| Partially agree | 55 | 51 | 149 430 | |
| Partially disagree | 10 | 7 | 20 510 | |
| Completely disagree | 1 | 1 | 2 930 | |
| Can not say | 1 | 1 | 2 930 | |
| I consciously make responsible choices in my consumption | Completely agree | 18 | 20 | 58 600 |
| Partially agree | 55 | 59 | 172 870 | |
| Partially disagree | 20 | 15 | 43 950 | |
| Completely disagree | 5 | 4 | 11 720 | |
| Can not say | 2 | 2 | 5 860 | |
| When shopping, quality is more important to me than price | Completely agree | 23 | 27 | 79 110 |
| Partially agree | 58 | 61 | 178 730 | |
| Partially disagree | 16 | 11 | 32 230 | |
| Completely disagree | 2 | 1 | 2 930 | |
| Can not say | 2 | 1 | 2 930 | |
| I usually choose the cheapest option | Completely agree | 11 | 7 | 20 510 |
| Partially agree | 46 | 43 | 125 990 | |
| Partially disagree | 35 | 40 | 117 200 | |
| Completely disagree | 6 | 9 | 26 370 | |
| Can not say | 1 | 1 | 2 930 | |
| In my circle of friends, I am often the first to try new things | Completely agree | 5 | 5 | 14 650 |
| Partially agree | 25 | 24 | 70 320 | |
| Partially disagree | 38 | 39 | 114 270 | |
| Completely disagree | 25 | 25 | 73 250 | |
| Can not say | 7 | 7 | 20 510 | |
| I prefer local shops and services | Completely agree | 27 | 36 | 105 480 |
| Partially agree | 57 | 54 | 158 220 | |
| Partially disagree | 13 | 8 | 23 440 | |
| Completely disagree | 2 | 1 | 2 930 | |
| Can not say | 1 | 1 | 2 930 | |
| In my opinion, money is for consumption and not for saving | Completely agree | 5 | 4 | 11 720 |
| Partially agree | 36 | 38 | 111 340 | |
| Partially disagree | 46 | 42 | 123 060 | |
| Completely disagree | 11 | 13 | 38 090 | |
| Can not say | 2 | 2 | 5 860 | |
| I often take advantage of discount and campaign prices in my purchases | Completely agree | 35 | 28 | 82 040 |
| Partially agree | 51 | 56 | 164 080 | |
| Partially disagree | 11 | 10 | 29 300 | |
| Completely disagree | 3 | 4 | 11 720 | |
| Can not say | 1 | 1 | 2 930 | |
| I want to see advertising targeted to me based on my online behavior | Completely agree | 4 | 3 | 8 790 |
| Partially agree | 26 | 21 | 61 530 | |
| Partially disagree | 32 | 31 | 90 830 | |
| Completely disagree | 33 | 41 | 120 130 | |
| Can not say | 5 | 4 | 11 720 | |
| When I want a certain brand of product, the price doesn't matter | Completely agree | 8 | 9 | 26 370 |
| Partially agree | 31 | 32 | 93 760 | |
| Partially disagree | 38 | 38 | 111 340 | |
| Completely disagree | 22 | 19 | 55 670 | |
| Can not say | 1 | 1 | 2 930 | |
| I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) | Completely agree | 16 | 15 | 43 950 |
| Partially agree | 51 | 56 | 164 080 | |
| Partially disagree | 23 | 21 | 61 530 | |
| Completely disagree | 7 | 5 | 14 650 | |
| Can not say | 3 | 3 | 8 790 | |
| Ecology is an important purchase reason for me | Completely agree | 15 | 16 | 46 880 |
| Partially agree | 52 | 56 | 164 080 | |
| Partially disagree | 24 | 22 | 64 460 | |
| Completely disagree | 7 | 4 | 11 720 | |
| Can not say | 3 | 2 | 5 860 | |
| I prefer well-known brands | Completely agree | 11 | 13 | 38 090 |
| Partially agree | 56 | 52 | 152 360 | |
| Partially disagree | 24 | 27 | 79 110 | |
| Completely disagree | 6 | 6 | 17 580 | |
| Can not say | 2 | 3 | 8 790 | Source: NRS 2023 |
| Attitude towards advertising in different media channels | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Newspapers | Very positive | 13 | 16 | 46 880 |
| Quite positively | 64 | 64 | 187 520 | |
| Quite negatively | 15 | 15 | 43 950 | |
| Very negative | 3 | 1 | 2 930 | |
| Can not say | 4 | 3 | 8 790 | |
| Magazines | Very positive | 14 | 15 | 43 950 |
| Quite positively | 63 | 64 | 187 520 | |
| Quite negatively | 15 | 17 | 49 810 | |
| Very negative | 4 | 2 | 5 860 | |
| Can not say | 5 | 3 | 8 790 | |
| Free and local newspapers | Very positive | 25 | 26 | 76 180 |
| Quite positively | 57 | 59 | 172 870 | |
| Quite negatively | 10 | 9 | 26 370 | |
| Very negative | 3 | 1 | 2 930 | |
| Can not say | 5 | 5 | 14 650 | |
| Newspaper/Magazine websites or applications | Very positive | 7 | 8 | 23 440 |
| Quite positively | 47 | 42 | 123 060 | |
| Quite negatively | 28 | 28 | 82 040 | |
| Very negative | 9 | 9 | 26 370 | |
| Can not say | 8 | 13 | 38 090 | |
| Social media (Facebook, Instagram etc.) | Very positive | 5 | 3 | 8 790 |
| Quite positively | 35 | 29 | 84 970 | |
| Quite negatively | 32 | 31 | 90 830 | |
| Very negative | 15 | 15 | 43 950 | |
| Can not say | 12 | 22 | 64 460 | |
| Blogs | Very positive | 3 | 2 | 5 860 |
| Quite positively | 27 | 20 | 58 600 | |
| Quite negatively | 27 | 25 | 73 250 | |
| Very negative | 14 | 17 | 49 810 | |
| Can not say | 27 | 36 | 105 480 | |
| Newsletters to email | Very positive | 2 | 1 | 2 930 |
| Quite positively | 17 | 14 | 41 020 | |
| Quite negatively | 35 | 34 | 99 620 | |
| Very negative | 44 | 48 | 140 640 | |
| Can not say | 2 | 3 | 8 790 | |
| Other websites | Very positive | 3 | 3 | 8 790 |
| Quite positively | 40 | 32 | 93 760 | |
| Quite negatively | 34 | 38 | 111 340 | |
| Very negative | 12 | 13 | 38 090 | |
| Can not say | 10 | 13 | 38 090 | |
| Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) | Very positive | 8 | 7 | 20 510 |
| Quite positively | 48 | 46 | 134 780 | |
| Quite negatively | 28 | 32 | 93 760 | |
| Very negative | 12 | 11 | 32 230 | |
| Can not say | 3 | 3 | 8 790 | |
| Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) | Very positive | 5 | 4 | 11 720 |
| Quite positively | 36 | 29 | 84 970 | |
| Quite negatively | 34 | 38 | 111 340 | |
| Very negative | 19 | 20 | 58 600 | |
| Can not say | 6 | 8 | 23 440 | |
| Home delivered advertisements and catalogues | Very positive | 20 | 19 | 55 670 |
| Quite positively | 49 | 52 | 152 360 | |
| Quite negatively | 16 | 15 | 43 950 | |
| Very negative | 12 | 10 | 29 300 | |
| Can not say | 4 | 4 | 11 720 | |
| Out-of-home advertising | Very positive | 12 | 10 | 29 300 |
| Quite positively | 54 | 52 | 152 360 | |
| Quite negatively | 22 | 26 | 76 180 | |
| Very negative | 7 | 5 | 14 650 | |
| Can not say | 6 | 7 | 20 510 | Source: NRS 2023 |
| Reading device and advertising effect | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I relax and get inspired by magazines | Completely agree | 15 | 19 | 55 670 |
| Partially agree | 62 | 66 | 193 380 | |
| Partially disagree | 11 | 9 | 26 370 | |
| Completely disagree | 4 | 2 | 5 860 | |
| Can not say | 7 | 4 | 11 720 | |
| I experience pampering moments with magazines | Completely agree | 8 | 8 | 23 440 |
| Partially agree | 42 | 44 | 128 920 | |
| Partially disagree | 27 | 28 | 82 040 | |
| Completely disagree | 12 | 11 | 32 230 | |
| Can not say | 10 | 9 | 26 370 | |
| A professional magazine keeps me up to date on professional matters | Completely agree | 20 | 27 | 79 110 |
| Partially agree | 50 | 49 | 143 570 | |
| Partially disagree | 12 | 9 | 26 370 | |
| Completely disagree | 5 | 4 | 11 720 | |
| Can not say | 12 | 12 | 35 160 | |
| The industry specialty magazine provides information on my hobbies and interests | Completely agree | 31 | 35 | 102 550 |
| Partially agree | 50 | 50 | 146 500 | |
| Partially disagree | 7 | 6 | 17 580 | |
| Completely disagree | 3 | 3 | 8 790 | |
| Can not say | 9 | 6 | 17 580 | |
| Finnish magazines offer reliable comparisons and tests | Completely agree | 14 | 19 | 55 670 |
| Partially agree | 54 | 56 | 164 080 | |
| Partially disagree | 15 | 12 | 35 160 | |
| Completely disagree | 3 | 2 | 5 860 | |
| Can not say | 14 | 12 | 35 160 | |
| Finnish magazines offer reliable product recommendations | Completely agree | 9 | 9 | 26 370 |
| Partially agree | 55 | 57 | 167 010 | |
| Partially disagree | 18 | 18 | 52 740 | |
| Completely disagree | 3 | 2 | 5 860 | |
| Can not say | 15 | 13 | 38 090 | |
| Finnish magazines are of high quality | Completely agree | 21 | 26 | 76 180 |
| Partially agree | 60 | 61 | 178 730 | |
| Partially disagree | 10 | 7 | 20 510 | |
| Completely disagree | 2 | 1 | 2 930 | |
| Can not say | 7 | 4 | 11 720 | |
| I follow important magazines on social media | Completely agree | 7 | 6 | 17 580 |
| Partially agree | 25 | 20 | 58 600 | |
| Partially disagree | 25 | 24 | 70 320 | |
| Completely disagree | 35 | 43 | 125 990 | |
| Can not say | 8 | 7 | 20 510 | |
| I read important magazines from cover to cover | Completely agree | 18 | 23 | 67 390 |
| Partially agree | 34 | 40 | 117 200 | |
| Partially disagree | 28 | 24 | 70 320 | |
| Completely disagree | 15 | 10 | 29 300 | |
| Can not say | 5 | 3 | 8 790 | |
| Ads are part of the content of the magazine | Completely agree | 10 | 12 | 35 160 |
| Partially agree | 54 | 57 | 167 010 | |
| Partially disagree | 24 | 23 | 67 390 | |
| Completely disagree | 7 | 5 | 14 650 | |
| Can not say | 5 | 3 | 8 790 | |
| Ads in magazines make new things familiar | Completely agree | 11 | 12 | 35 160 |
| Partially agree | 56 | 56 | 164 080 | |
| Partially disagree | 21 | 24 | 70 320 | |
| Completely disagree | 7 | 5 | 14 650 | |
| Can not say | 6 | 4 | 11 720 | |
| I have applied for additional information about the journal advertised product, eg. Online | Completely agree | 13 | 12 | 35 160 |
| Partially agree | 39 | 39 | 114 270 | |
| Partially disagree | 24 | 24 | 70 320 | |
| Completely disagree | 18 | 20 | 58 600 | |
| Can not say | 6 | 4 | 11 720 | |
| I have purchased products based on the ad in magazine | Completely agree | 10 | 9 | 26 370 |
| Partially agree | 36 | 35 | 102 550 | |
| Partially disagree | 27 | 27 | 79 110 | |
| Completely disagree | 22 | 23 | 67 390 | |
| Can not say | 6 | 5 | 14 650 | |
| I'm trying out tips or guidelines (like recipes) in magazine ads | Completely agree | 13 | 12 | 35 160 |
| Partially agree | 47 | 46 | 134 780 | |
| Partially disagree | 22 | 26 | 76 180 | |
| Completely disagree | 13 | 13 | 38 090 | |
| Can not say | 4 | 3 | 8 790 | |
| I'm experimenting with product samples in magazines (like food or cosmetics) | Completely agree | 9 | 8 | 23 440 |
| Partially agree | 30 | 27 | 79 110 | |
| Partially disagree | 28 | 30 | 87 900 | |
| Completely disagree | 27 | 30 | 87 900 | |
| Can not say | 6 | 5 | 14 650 | |
| I rely on product recommendations from bloggers and tubers | Completely agree | 2 | 1 | 2 930 |
| Partially agree | 19 | 8 | 23 440 | |
| Partially disagree | 33 | 29 | 84 970 | |
| Completely disagree | 33 | 44 | 128 920 | |
| Can not say | 14 | 17 | 49 810 | Source: NRS 2023 |
| Use of information sources during the purchase process | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Information sources, cars and car purchase | Print magazines | 11 | 19 | 55 670 |
| Newspapers | 14 | 22 | 64 460 | |
| Magazine websites | 7 | 8 | 23 440 | |
| Newspaper websites | 7 | 8 | 23 440 | |
| Blogs | 2 | 1 | 2 930 | |
| Social media | 12 | 6 | 17 580 | |
| Other websites | 42 | 37 | 108 410 | |
| Television | 10 | 9 | 26 370 | |
| Radio | 1 | 1 | 2 930 | |
| Direct mail | 10 | 13 | 38 090 | |
| None of these | 40 | 38 | 111 340 | |
| Information sources, consumer electronics and information technology | Print magazines | 15 | 23 | 67 390 |
| Newspapers | 19 | 32 | 93 760 | |
| Magazine websites | 10 | 11 | 32 230 | |
| Newspaper websites | 9 | 11 | 32 230 | |
| Blogs | 5 | 3 | 8 790 | |
| Social media | 23 | 12 | 35 160 | |
| Other websites | 50 | 45 | 131 850 | |
| Television | 17 | 17 | 49 810 | |
| Radio | 3 | 3 | 8 790 | |
| Direct mail | 36 | 42 | 123 060 | |
| None of these | 16 | 16 | 46 880 | |
| Information sources, beauty care and cosmetics | Print magazines | 18 | 25 | 73 250 |
| Newspapers | 8 | 14 | 41 020 | |
| Magazine websites | 9 | 9 | 26 370 | |
| Newspaper websites | 5 | 6 | 17 580 | |
| Blogs | 8 | 3 | 8 790 | |
| Social media | 25 | 12 | 35 160 | |
| Other websites | 16 | 11 | 32 230 | |
| Television | 12 | 14 | 41 020 | |
| Radio | 2 | 1 | 2 930 | |
| Direct mail | 16 | 18 | 52 740 | |
| None of these | 47 | 48 | 140 640 | |
| Information sources, travel | Print magazines | 17 | 27 | 79 110 |
| Newspapers | 15 | 26 | 76 180 | |
| Magazine websites | 10 | 11 | 32 230 | |
| Newspaper websites | 9 | 10 | 29 300 | |
| Blogs | 10 | 6 | 17 580 | |
| Social media | 31 | 19 | 55 670 | |
| Other websites | 48 | 46 | 134 780 | |
| Television | 16 | 17 | 49 810 | |
| Radio | 3 | 2 | 5 860 | |
| Direct mail | 10 | 13 | 38 090 | |
| None of these | 29 | 29 | 84 970 | |
| Information sources, style and fashion | Print magazines | 24 | 34 | 99 620 |
| Newspapers | 14 | 24 | 70 320 | |
| Magazine websites | 12 | 12 | 35 160 | |
| Newspaper websites | 7 | 9 | 26 370 | |
| Blogs | 9 | 4 | 11 720 | |
| Social media | 32 | 16 | 46 880 | |
| Other websites | 34 | 28 | 82 040 | |
| Television | 17 | 15 | 43 950 | |
| Radio | 1 | 1 | 2 930 | |
| Direct mail | 25 | 28 | 82 040 | |
| None of these | 30 | 32 | 93 760 | |
| Information sources, building and renovating | Print magazines | 20 | 29 | 84 970 |
| Newspapers | 16 | 27 | 79 110 | |
| Magazine websites | 9 | 11 | 32 230 | |
| Newspaper websites | 7 | 8 | 23 440 | |
| Blogs | 6 | 3 | 8 790 | |
| Social media | 20 | 11 | 32 230 | |
| Other websites | 33 | 31 | 90 830 | |
| Television | 18 | 19 | 55 670 | |
| Radio | 2 | 2 | 5 860 | |
| Direct mail | 28 | 33 | 96 690 | |
| None of these | 32 | 29 | 84 970 | |
| Information sources, food, cooking and baking | Print magazines | 37 | 50 | 146 500 |
| Newspapers | 28 | 46 | 134 780 | |
| Magazine websites | 20 | 18 | 52 740 | |
| Newspaper websites | 17 | 18 | 52 740 | |
| Blogs | 14 | 8 | 23 440 | |
| Social media | 38 | 22 | 64 460 | |
| Other websites | 34 | 28 | 82 040 | |
| Television | 28 | 32 | 93 760 | |
| Radio | 6 | 5 | 14 650 | |
| Direct mail | 26 | 34 | 99 620 | |
| None of these | 13 | 12 | 35 160 | |
| Information sources, eyeglasses, contact lenses or sunglasses | Print magazines | 7 | 9 | 26 370 |
| Newspapers | 12 | 22 | 64 460 | |
| Magazine websites | 3 | 4 | 11 720 | |
| Newspaper websites | 5 | 7 | 20 510 | |
| Blogs | 1 | 1 | 2 930 | |
| Social media | 10 | 6 | 17 580 | |
| Other websites | 24 | 22 | 64 460 | |
| Television | 11 | 11 | 32 230 | |
| Radio | 2 | 1 | 2 930 | |
| Direct mail | 17 | 22 | 64 460 | |
| None of these | 52 | 47 | 137 710 | |
| Information sources, decorating and furniture purchases | Print magazines | 24 | 33 | 96 690 |
| Newspapers | 16 | 26 | 76 180 | |
| Magazine websites | 11 | 11 | 32 230 | |
| Newspaper websites | 7 | 8 | 23 440 | |
| Blogs | 8 | 3 | 8 790 | |
| Social media | 26 | 12 | 35 160 | |
| Other websites | 31 | 25 | 73 250 | |
| Television | 18 | 17 | 49 810 | |
| Radio | 1 | 1 | 2 930 | |
| Direct mail | 30 | 33 | 96 690 | |
| None of these | 27 | 28 | 82 040 | |
| Information sources, saving and investing | Print magazines | 9 | 14 | 41 020 |
| Newspapers | 10 | 17 | 49 810 | |
| Magazine websites | 6 | 7 | 20 510 | |
| Newspaper websites | 9 | 10 | 29 300 | |
| Blogs | 6 | 3 | 8 790 | |
| Social media | 16 | 8 | 23 440 | |
| Other websites | 30 | 25 | 73 250 | |
| Television | 6 | 7 | 20 510 | |
| Radio | 3 | 3 | 8 790 | |
| Direct mail | 3 | 3 | 8 790 | |
| None of these | 49 | 52 | 152 360 | |
| Information sources, health and wellbeing products / services | Print magazines | 14 | 22 | 64 460 |
| Newspapers | 15 | 24 | 70 320 | |
| Magazine websites | 7 | 8 | 23 440 | |
| Newspaper websites | 6 | 8 | 23 440 | |
| Blogs | 5 | 3 | 8 790 | |
| Social media | 21 | 14 | 41 020 | |
| Other websites | 37 | 32 | 93 760 | |
| Television | 12 | 12 | 35 160 | |
| Radio | 2 | 2 | 5 860 | |
| Direct mail | 17 | 20 | 58 600 | |
| None of these | 38 | 36 | 105 480 | |
| Information sources, purchase of sportswear, -footwear or -equipment | Print magazines | 12 | 17 | 49 810 |
| Newspapers | 19 | 32 | 93 760 | |
| Magazine websites | 7 | 7 | 20 510 | |
| Newspaper websites | 8 | 10 | 29 300 | |
| Blogs | 5 | 2 | 5 860 | |
| Social media | 22 | 13 | 38 090 | |
| Other websites | 41 | 34 | 99 620 | |
| Television | 13 | 12 | 35 160 | |
| Radio | 1 | 1 | 2 930 | |
| Direct mail | 31 | 33 | 96 690 | |
| None of these | 29 | 31 | 90 830 | Source: NRS 2023 |
| Buyer profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Interests | Cars, motor vehicles | 26 | 21 | 61 530 |
| Well-being and health | 53 | 54 | 158 220 | |
| Charity work | 14 | 16 | 46 880 | |
| Self development | 32 | 27 | 79 110 | |
| Celebrities | 15 | 13 | 38 090 | |
| Fishing | 17 | 16 | 46 880 | |
| Beauty care and cosmetics | 16 | 8 | 23 440 | |
| Literature | 27 | 47 | 137 710 | |
| Domestic and foreign news | 55 | 72 | 210 960 | |
| Domestic travel | 34 | 27 | 79 110 | |
| Culture | 32 | 52 | 152 360 | |
| Crafts | 26 | 19 | 55 670 | |
| Nature and going outdoor | 53 | 61 | 178 730 | |
| Hunting | 10 | 8 | 23 440 | |
| Style and fashion | 22 | 16 | 46 880 | |
| Music and concerts | 35 | 37 | 108 410 | |
| Going on summer cottage | 30 | 24 | 70 320 | |
| Local affairs | 56 | 62 | 181 660 | |
| Computer/console/mobile playing | 16 | 7 | 20 510 | |
| Politics | 40 | 67 | 196 310 | |
| Gardening and plants | 33 | 40 | 117 200 | |
| Building and renovating | 39 | 35 | 102 550 | |
| Food and drink | 40 | 42 | 123 060 | |
| Cooking, baking, recipes | 40 | 37 | 108 410 | |
| Investment | 23 | 22 | 64 460 | |
| Decorating | 31 | 29 | 84 970 | |
| Economic and finances | 36 | 43 | 125 990 | |
| Travelling abroad | 36 | 30 | 87 900 | |
| Sports, exercising | 46 | 41 | 120 130 | |
| Sailing, boating | 11 | 10 | 29 300 | |
| Consumer electronics and information technology | 23 | 20 | 58 600 | |
| Environmental matters | 33 | 44 | 128 920 | |
| None of the above | 0 | 0 | 0 | |
| Purchases made and planned | ||||
| Planned acquisitions in the househould over the next 2 years | Building a house | 3 | 1 | 2 930 |
| Buying an apartment | 11 | 8 | 23 440 | |
| Home renovation | 29 | 29 | 84 970 | |
| Buying a car | 25 | 23 | 67 390 | |
| Buying a boat | 3 | 3 | 8 790 | |
| None of these | 50 | 52 | 152 360 | |
| Purchases in the last 12 months | Furniture and furnishings | 42 | 35 | 102 550 |
| Repair and construction products | 40 | 44 | 128 920 | |
| Domestic appliances | 39 | 45 | 131 850 | |
| Electronics or IT products | 50 | 49 | 143 570 | |
| Cars | 18 | 15 | 43 950 | |
| Clothing and footwear | 82 | 83 | 243 190 | |
| Eyeglasses, contact lenses or sunglasses | 35 | 41 | 120 130 | |
| Sports clothing, footwear or equipment | 60 | 56 | 164 080 | |
| Saving or investing products or services | 26 | 28 | 82 040 | |
| Cosmetics and beauty products | 45 | 43 | 125 990 | |
| Mobile phones | 31 | 31 | 90 830 | |
| Travels | 37 | 42 | 123 060 | |
| Products and services for health and well-being | 58 | 63 | 184 590 | |
| None of the above | 2 | 1 | 2 930 | |
| Intentions to purchase within 12 months | Furniture and furnishings | 29 | 22 | 64 460 |
| Repair and construction products | 36 | 38 | 111 340 | |
| Domestic appliances | 20 | 21 | 61 530 | |
| Electronics or IT products | 28 | 22 | 64 460 | |
| Cars | 14 | 13 | 38 090 | |
| Clothing and footwear | 65 | 62 | 181 660 | |
| Eyeglasses, contact lenses or sunglasses | 27 | 32 | 93 760 | |
| Sports clothing, footwear or equipment | 43 | 39 | 114 270 | |
| Saving or investing products or services | 22 | 24 | 70 320 | |
| Cosmetics and beauty products | 36 | 30 | 87 900 | |
| Mobile phones | 16 | 14 | 41 020 | |
| Travels | 41 | 46 | 134 780 | |
| Products and services for health and well-being | 46 | 49 | 143 570 | |
| None of the above | 7 | 6 | 17 580 | |
| Will consider switching over the next 12 months | Bank | 7 | 6 | 17 580 |
| Insurance company | 10 | 8 | 23 440 | |
| electric company | 18 | 19 | 55 670 | |
| Internet Connection | 8 | 8 | 23 440 | |
| Phone-subscription | 12 | 14 | 41 020 | |
| None of the above | 47 | 52 | 152 360 | |
| Can not say | 19 | 16 | 46 880 | |
| Uses of extra money | Magazines, books, movies | 17 | 22 | 64 460 |
| Eating, drinking, partying in a restaurant | 32 | 27 | 79 110 | |
| Exercise hobbies and equipment | 26 | 23 | 67 390 | |
| Cultural events (e.g. concerts, theater, festivals) | 33 | 39 | 114 270 | |
| Renovation, decoration | 25 | 27 | 79 110 | |
| Health services and one's own well-being | 21 | 24 | 70 320 | |
| Travelling | 40 | 46 | 134 780 | |
| Entertainment electronics and information technology equipment, mobile phones | 16 | 11 | 32 230 | |
| Clothes, shoes and bags | 23 | 16 | 46 880 | |
| Home services (cleaning and other housekeeping services) | 6 | 12 | 35 160 | |
| Car, boat, motorcycle | 13 | 12 | 35 160 | |
| Cosmetics and beauty care | 10 | 7 | 20 510 | |
| Saving, investing | 46 | 49 | 143 570 | |
| Other | 8 | 9 | 26 370 | |
| There is no extra money after mandatory expenses | 8 | 5 | 14 650 | |
| Can not say | 3 | 3 | 8 790 | Source: NRS 2023 |
Online & social media
Magazine website
Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM
The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.
Some channels and Followers May 2024
Contact info
Media sales
- Otavamedia Oy
- Uudenmaankatu 10
- 00120 Helsinki
- www.otavamedia.fi
- Mediamyynti Otavamedia
- yrityspalvelu@otavamedia.fi
Media
Publisher
- Otavamedia Oy
Publisher
- Otavamedia Oy
Vastaava päätoimittaja
- Matti Kalliokoski
Address
- Uudenmaankatu 10
- 00120 Helsinki
Postal address
- Uudenmaankatu 10
- 00015 Otavamedia
Phone
- +358 9 15661
- suomenkuvalehti@otavamedia.fi