ET
ET readers are the fastest growing, diverse target group, living the wonderful and rich life signed by the happiness U-curve. Both mentally and literally. ET reaches active adult readers who have both time, money and a willingness to invest in their own well-being and that of their loved ones. ET talks to its target audience about important and interesting issues related to their very stage of life, provides peer support, entertains, hooks and attracts. Our readers are interested in the whole spectrum of life. Curiosity about the small and big things in life keeps every day interesting and the mind open to new experiences. We boldly encourage you to live a life that looks like your own, because a good life has no age limit!
Issues per year
24 issues per year
Magazine website
Magazine in Social Media
Timetables
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 2 | 17.1.2024 | 22.12.2023 | 28.12.2023 | Let's bake buns for the winter. Tips for low-income everyday life. |
| 3 | 31.1.2024 | 10.1.2024 | 12.1.2024 | Hearing, vision, joints – this is how age changes us. Heirship – rights and obligations. |
| 4 | 14.2.2024 | 24.1.2024 | 26.1.2024 | Heart well-being and monitoring. Recycling – how to get rid of unnecessary items. Snacks to keep you going. |
| 5 | 28.2.2024 | 7.2.2024 | 9.2.2024 | Farewell to a loved one – funeral and other practical arrangements. Treatment of dry skin. |
| 6 | 13.3.2024 | 21.2.2024 | 23.2.2024 | GARDEN EXTRA. Oral health. Cleaning and arrangement. Affordable tips for Sunday lunch. |
| 7 | 27.3.2024 | 6.3.2024 | 8.3.2024 | Dizziness under control and balance for the better. Learn to budget. |
| 8 | 17.4.2024 | 25.3.2024 | 27.3.2024 | How to get fit easily. Deodorant comparison – find the right one. We tested: pedometer. |
| 9 | 30.4.2024 | 9.4.2024 | 11.4.2024 | TRAVEL EXTRA. Tips for pain management. Tips for summer trips in Finland. |
| 10 | 15.5.2024 | 22.4.2024 | 24.4.2024 | Summer cosmetics. Get your finances in order. How much alcohol is appropriate? |
| 11 | 29.5.2024 | 7.5.2024 | 10.5.2024 | Let's take care of memory. The best sources of protein. Get your finances in order. |
| 12 | 12.6.2024 | 22.5.2024 | 24.5.2024 | A good life with osteoarthritis. A functional relationship. Sauna products at the summer cottage. |
| 13 | 26.6.2024 | 5.6.2024 | 7.6.2024 | What scares you about aging? Summer homes. |
| 14 | 10.7.2024 | 18.6.2024 | 20.6.2024 | Retirer's Guide. Nature's own vitamins. Wonderful pastries from berries. |
| 15 | 31.7.2024 | 5.7.2024 | 9.7.2024 | Control of blood pressure. Housing solutions. Harvesting – light herbal recipes. |
| 16 | 14.8.2024 | 24.7.2024 | 26.7.2024 | HEALTH EXTRA. Get your finances in order. Affordable cosmetics finds. |
| 17 | 28.8.2024 | 7.8.2024 | 9.8.2024 | Feeling lighter – tips for everyday life and new recipes. Different forms of senior living. |
| 18 | 11.9.2024 | 21.8.2024 | 23.8.2024 | Beautiful townhome. Eyes and eyesight. Easy mushroom treats. Online scams. Autumn books. |
| 19 | 25.9.2024 | 4.9.2024 | 6.9.2024 | Active ingredients in skincare: collagen, retinol and others. Adult skincare products. |
| 20 | 9.10.2024 | 18.9.2024 | 20.9.2024 | How to get enough fiber. Get your finances in order. DIY ideas. |
| 21 | 30.10.2024 | 9.10.2024 | 11.10.2024 | CRAFT EXTRA. Relieve upset stomach. Get your finances in order. The secret to a long-lasting marriage. |
| 22 | 13.11.2024 | 23.10.2024 | 25.10.2024 | FINANCIAL EXTRA. Warm spicy stews. Winter hair. |
| 23 | 27.11.2024 | 6.11.2024 | 8.11.2024 | Christmas crafts. Good sleep. Christmas baking. Low-income savings tips. |
| 24 | 18.12.2024 | 26.11.2024 | 28.11.2024 | This is how age affects the mind. Tips for the Christmas home. |
| 1 | 31.12.2024 | 4.12.2024 | 9.12.2024 |
Ei aikatauluja vuodelle 2025.
Prices
| Ad | Placement | Size | Bleed | Price (tax 0%) | Info |
|---|---|---|---|---|---|
| 2/1 monikanavainen landscape | Not specified | 460 x 297 mm | 5 mm | 15 880 € | In addition to print ad, 56.000 digital impressions on etlehti.fi. |
| 2/1 monikanavainen landscape | First spread | 460 x 297 mm | 5 mm | 18 266 € | In addition to print ad, 56.000 digital impressions on etlehti.fi. |
| 1/1 monikanavainen portrait | Not specified | 230 x 297 mm | 5 mm | 8 103 € | In addition to print ad, 56.000 digital impressions on etlehti.fi. |
| 1/1 monikanavainen portrait | 2. Cover | 230 x 297 mm | 5 mm | 9 081 € | In addition to print ad, 56.000 digital impressions on etlehti.fi. |
| 1/1 monikanavainen portrait | 3. Cover | 230 x 297 mm | 5 mm | 9 081 € | In addition to print ad, 56.000 digital impressions on etlehti.fi. |
| 1/1 portrait | Back cover | 230 x 272 mm | 5 mm | 7 927 € | |
| 1/2 portrait | Not specified | 112 x 297 mm | 5 mm | 5 411 € | |
| 1/2 landscape | Not specified | 230 x 146 mm | 5 mm | 5 411 € | |
| 1/3 portrait | Not specified | 76 x 297 mm | 5 mm | 4 636 € | |
| 1/3 landscape | Not specified | 230 x 99 mm | 5 mm | 4 636 € | |
| 1/4 portrait | Not specified | 60 x 297 mm | 5 mm | 3 908 € | |
| 1/4 landscape | Not specified | 230 x 74 mm | 5 mm | 3 908 € | |
| 1/4 square | Not specified | 112 x 146 mm | 5 mm | 3 908 € | *) size without marginal Prices valid until 31.12.2024 |
Size
230 x 297 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
ICC profile
Technical information
Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Placement | Size | Bleed | Price (tax 0%) | Prices valid until 31.12.2024 |
|---|
Size
230 x 297 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
ICC profile
Technical information
Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Description | Size | Price (tax 0%)  |
|---|---|---|---|
| Desktop | 980x400 px | 45 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 9 € / CPM (Cost per thousand) | |
| Desktop | 468x600 px | 15 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200/250 px | 45 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200/400 px | 59 € / CPM (Cost per thousand) | |
| Desktop | 980x400 + tapetti px | 59 € / CPM (Cost per thousand) | |
| Desktop | 980x552 px | 59 € / CPM (Cost per thousand) | |
| Mobile | 600x500 px | 22 € / CPM (Cost per thousand) | |
| Mobile | 600x600 px | 27 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200 px | 59 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
| Ad | Description | Size | Price (tax 0%) |
|---|---|---|---|
| Desktop | 980x400 px | 45 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 9 € / CPM (Cost per thousand) | |
| Desktop | 468x600 px | 15 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200/250 px | 45 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200/400 px | 59 € / CPM (Cost per thousand) | |
| Desktop | 980x400 + tapetti px | 59 € / CPM (Cost per thousand) | |
| Desktop | 980x552 px | 59 € / CPM (Cost per thousand) | |
| Mobile | 600x500 px | 22 € / CPM (Cost per thousand) | |
| Mobile | 600x600 px | 27 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200 px | 59 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
Readers
Readers
259 000
Total reach
310 000
How many times read
2,5
Minutes of reading
83 min
Source: NRS 2023
Gender
Source: NRS 2023
Audience in digital and print
Source: NRS 2023
Age
Source: NRS 2023
Municipality type
Source: NRS 2023
Education
Source: NRS 2023
Gross household income, daily purchases
Source: NRS 2023
NRS Facts
| Reader profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Sex | Women | 51 | 78 | 202 020 |
| Men | 49 | 22 | 56 980 | |
| Native language | Finnish | 95 | 99 | 256 410 |
| Swedish | 5 | 1 | 2 590 | |
| Age | 15-24 y | 13 | 1 | 2 590 |
| 25-34 y | 14 | 1 | 2 590 | |
| 35-44 y | 14 | 1 | 2 590 | |
| 45-54 y | 14 | 6 | 15 540 | |
| 55-64 y | 16 | 13 | 33 670 | |
| 65+ y | 29 | 79 | 204 610 | |
| Gender + age | Female 15-29 years | 10 | 1 | 2 590 |
| Female 30-49 years | 14 | 3 | 7 770 | |
| Female 50+ years | 28 | 74 | 191 660 | |
| Male 15-29 years | 10 | 0 | 0 | |
| Male 30-49 years | 14 | 1 | 2 590 | |
| Male 50+ years | 24 | 21 | 54 390 | |
| Household position | Lives at home with parents | 7 | 0 | 0 |
| Lives alone | 28 | 35 | 90 650 | |
| Lives with spouse | 37 | 54 | 139 860 | |
| Lives with spouse and children | 24 | 7 | 18 130 | |
| Single parent | 2 | 1 | 2 590 | |
| Other | 3 | 2 | 5 180 | |
| Grandchildren under 18 years of age | Yes | 21 | 39 | 101 010 |
| No | 38 | 58 | 150 220 | |
| No answer (under 45 year olds) | 41 | 3 | 7 770 | |
| Education | Elementary school | 5 | 11 | 28 490 |
| Secondary school | 7 | 9 | 23 310 | |
| Vocational | 28 | 27 | 69 930 | |
| High school | 14 | 10 | 25 900 | |
| University of Applied Sciences | 19 | 15 | 38 850 | |
| University | 27 | 26 | 67 340 | |
| Something else | 2 | 2 | 5 180 | |
| Decision-maker in grocery purchases | Yes | 93 | 95 | 246 050 |
| No | 7 | 4 | 10 360 | |
| Can not say | 1 | 0 | 0 | |
| Use of glasses or contact lenses | Yes | 67 | 88 | 227 920 |
| No | 33 | 12 | 31 080 | |
| Size of the household | 1 pers | 28 | 35 | 90 650 |
| 2 pers | 38 | 56 | 145 040 | |
| 3 pers | 14 | 5 | 12 950 | |
| 4 pers | 12 | 3 | 7 770 | |
| 5+ pers | 7 | 1 | 2 590 | |
| Household income (gross) | Below 20 000 € /y | 11 | 10 | 25 900 |
| 20 000 - 35 000 € /y | 19 | 29 | 75 110 | |
| 35 001 - 50 000 € /y | 20 | 24 | 62 160 | |
| 50 001 - 85 000 € /y | 22 | 19 | 49 210 | |
| 85 001 - 100 000 € /y | 7 | 4 | 10 360 | |
| Over 100 000 € /y | 9 | 5 | 12 950 | |
| Dont want to tell | 5 | 8 | 20 720 | |
| Cant say / No answer | 7 | 2 | 5 180 | |
| Family with kids | Yes | 32 | 7 | 18 130 |
| No | 68 | 93 | 240 870 | |
| Pets in household | Cat | 17 | 10 | 25 900 |
| Dog | 26 | 18 | 46 620 | |
| Some other pet | 5 | 3 | 7 770 | |
| No pets | 59 | 72 | 186 480 | |
| Health services used in the household | Public health services | 85 | 93 | 240 870 |
| Employer - funded health care services | 49 | 16 | 41 440 | |
| Private, self-funded healthcare services | 39 | 55 | 142 450 | |
| Private health insurance services | 22 | 8 | 20 720 | |
| No health care | 1 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| Housing | Apartment | 32 | 32 | 82 880 |
| Row house or semi-detached house | 15 | 14 | 36 260 | |
| Detached house | 47 | 47 | 121 730 | |
| Farm | 4 | 6 | 15 540 | |
| Something else | 1 | 0 | 0 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 76 | 88 | 227 920 |
| Rented residence | 20 | 8 | 20 720 | |
| Right of residence apartment | 2 | 3 | 7 770 | |
| Something else | 1 | 1 | 2 590 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 40 | 48 | 124 320 |
| No | 59 | 51 | 132 090 | |
| Can not say | 1 | 2 | 5 180 | |
| Number of cars in household | One car | 45 | 55 | 142 450 |
| Two cars | 32 | 28 | 72 520 | |
| Three or more cars | 10 | 4 | 10 360 | |
| No car | 14 | 13 | 33 670 | |
| Type of car, if buying now | New | 22 | 29 | 75 110 |
| Used | 67 | 56 | 145 040 | |
| Company car | 4 | 1 | 2 590 | |
| Leasing (personal) | 8 | 7 | 18 130 | |
| Shared car | 2 | 1 | 2 590 | |
| Doesn't use a car | 8 | 11 | 28 490 | |
| Can not say | 5 | 7 | 18 130 | |
| Advertising ban at the door / mailbox | Yes | 24 | 13 | 33 670 |
| No | 76 | 87 | 225 330 | |
| Can not say | 1 | 0 | 0 | |
| Using AdBlocker or similar application | Yes | 19 | 5 | 12 950 |
| No | 76 | 88 | 227 920 | |
| Can not say | 5 | 7 | 18 130 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 17 | 44 030 |
| Turku or Tampere | 8 | 8 | 20 720 | |
| Oulu | 4 | 4 | 10 360 | |
| 70 000 - 150 000 inhabitants town | 13 | 14 | 36 260 | |
| Urban municipality | 27 | 30 | 77 700 | |
| Conurbation | 16 | 14 | 36 260 | |
| Countryside | 13 | 14 | 36 260 | Source: NRS 2023 |
| How often different content is read | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| The frequency of reading: Print magazines | Daily | 15 | 39 | 101 010 |
| 5-6 days a week | 4 | 7 | 18 130 | |
| 1-4 days a week | 26 | 35 | 90 650 | |
| Monthly | 24 | 13 | 33 670 | |
| Rarely | 23 | 5 | 12 950 | |
| Never | 7 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 21 | 17 | 44 030 |
| 5-6 days a week | 5 | 4 | 10 360 | |
| 1-4 days a week | 19 | 14 | 36 260 | |
| Monthly | 15 | 12 | 31 080 | |
| Rarely | 24 | 26 | 67 340 | |
| Never | 14 | 26 | 67 340 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 63 | 163 170 |
| 5-6 days a week | 4 | 6 | 15 540 | |
| 1-4 days a week | 23 | 19 | 49 210 | |
| Monthly | 13 | 5 | 12 950 | |
| Rarely | 21 | 5 | 12 950 | |
| Never | 7 | 1 | 2 590 | |
| Can not say | 1 | 1 | 2 590 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 45 | 116 550 |
| 5-6 days a week | 9 | 9 | 23 310 | |
| 1-4 days a week | 16 | 13 | 33 670 | |
| Monthly | 6 | 4 | 10 360 | |
| Rarely | 9 | 16 | 41 440 | |
| Never | 6 | 12 | 31 080 | |
| Can not say | 0 | 1 | 2 590 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 8 | 20 720 |
| 5-6 days a week | 4 | 5 | 12 950 | |
| 1-4 days a week | 44 | 58 | 150 220 | |
| Monthly | 17 | 14 | 36 260 | |
| Rarely | 20 | 11 | 28 490 | |
| Never | 9 | 4 | 10 360 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Free online TV services | Daily | 15 | 18 | 46 620 |
| 5-6 days a week | 9 | 10 | 25 900 | |
| 1-4 days a week | 30 | 27 | 69 930 | |
| Monthly | 23 | 17 | 44 030 | |
| Rarely | 15 | 13 | 33 670 | |
| Never | 7 | 13 | 33 670 | |
| Can not say | 1 | 1 | 2 590 | |
| The frequency of watching: Pay TV and streaming services | Daily | 16 | 9 | 23 310 |
| 5-6 days a week | 10 | 3 | 7 770 | |
| 1-4 days a week | 22 | 13 | 33 670 | |
| Monthly | 10 | 6 | 15 540 | |
| Rarely | 11 | 10 | 25 900 | |
| Never | 31 | 58 | 150 220 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of YLE (national broadcaster) TV channels | Daily | 45 | 78 | 202 020 |
| 5-6 days a week | 9 | 8 | 20 720 | |
| 1-4 days a week | 19 | 7 | 18 130 | |
| Monthly | 11 | 3 | 7 770 | |
| Rarely | 12 | 2 | 5 180 | |
| Never | 3 | 2 | 5 180 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 35 | 49 | 126 910 |
| 5-6 days a week | 12 | 12 | 31 080 | |
| 1-4 days a week | 22 | 18 | 46 620 | |
| Monthly | 11 | 6 | 15 540 | |
| Rarely | 12 | 5 | 12 950 | |
| Never | 7 | 9 | 23 310 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of listening: Programs of YLE (national broadcaster) radio-channels | Daily | 22 | 42 | 108 780 |
| 5-6 days a week | 7 | 10 | 25 900 | |
| 1-4 days a week | 16 | 15 | 38 850 | |
| Monthly | 13 | 8 | 20 720 | |
| Rarely | 26 | 15 | 38 850 | |
| Never | 16 | 10 | 25 900 | |
| Can not say | 1 | 1 | 2 590 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 12 | 31 080 |
| 5-6 days a week | 10 | 6 | 15 540 | |
| 1-4 days a week | 21 | 13 | 33 670 | |
| Monthly | 14 | 11 | 28 490 | |
| Rarely | 21 | 26 | 67 340 | |
| Never | 16 | 30 | 77 700 | |
| Can not say | 1 | 2 | 5 180 | |
| The frequency of listening: Podcasts | Daily | 4 | 1 | 2 590 |
| 5-6 days a week | 3 | 2 | 5 180 | |
| 1-4 days a week | 9 | 2 | 5 180 | |
| Monthly | 13 | 6 | 15 540 | |
| Rarely | 28 | 25 | 64 750 | |
| Never | 41 | 59 | 152 810 | |
| Can not say | 2 | 5 | 12 950 | |
| User frequency and following: Social media | Daily | 57 | 42 | 108 780 |
| 5-6 days a week | 7 | 8 | 20 720 | |
| 1-4 days a week | 8 | 9 | 23 310 | |
| Monthly | 3 | 4 | 10 360 | |
| Rarely | 6 | 7 | 18 130 | |
| Never | 19 | 30 | 77 700 | |
| Can not say | 0 | 0 | 0 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 4 | 10 360 |
| 5-6 days a week | 5 | 1 | 2 590 | |
| 1-4 days a week | 11 | 4 | 10 360 | |
| Monthly | 8 | 5 | 12 950 | |
| Rarely | 22 | 22 | 56 980 | |
| Never | 40 | 62 | 160 580 | |
| Can not say | 1 | 1 | 2 590 | |
| User frequency: Instant messaging | Daily | 68 | 47 | 121 730 |
| 5-6 days a week | 9 | 12 | 31 080 | |
| 1-4 days a week | 10 | 13 | 33 670 | |
| Monthly | 3 | 5 | 12 950 | |
| Rarely | 3 | 5 | 12 950 | |
| Never | 8 | 17 | 44 030 | |
| Can not say | 0 | 0 | 0 | Source: NRS 2023 |
| Consumer claims | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I enjoy shopping | Completely agree | 14 | 11 | 28 490 |
| Partially agree | 44 | 42 | 108 780 | |
| Partially disagree | 30 | 33 | 85 470 | |
| Completely disagree | 10 | 12 | 31 080 | |
| Can not say | 2 | 2 | 5 180 | |
| I prefer domestic products | Completely agree | 32 | 41 | 106 190 |
| Partially agree | 55 | 53 | 137 270 | |
| Partially disagree | 10 | 6 | 15 540 | |
| Completely disagree | 1 | 0 | 0 | |
| Can not say | 1 | 1 | 2 590 | |
| I consciously make responsible choices in my consumption | Completely agree | 18 | 24 | 62 160 |
| Partially agree | 55 | 61 | 157 990 | |
| Partially disagree | 20 | 12 | 31 080 | |
| Completely disagree | 5 | 3 | 7 770 | |
| Can not say | 2 | 1 | 2 590 | |
| When shopping, quality is more important to me than price | Completely agree | 23 | 25 | 64 750 |
| Partially agree | 58 | 60 | 155 400 | |
| Partially disagree | 16 | 12 | 31 080 | |
| Completely disagree | 2 | 1 | 2 590 | |
| Can not say | 2 | 1 | 2 590 | |
| I usually choose the cheapest option | Completely agree | 11 | 8 | 20 720 |
| Partially agree | 46 | 49 | 126 910 | |
| Partially disagree | 35 | 36 | 93 240 | |
| Completely disagree | 6 | 6 | 15 540 | |
| Can not say | 1 | 1 | 2 590 | |
| In my circle of friends, I am often the first to try new things | Completely agree | 5 | 4 | 10 360 |
| Partially agree | 25 | 24 | 62 160 | |
| Partially disagree | 38 | 37 | 95 830 | |
| Completely disagree | 25 | 27 | 69 930 | |
| Can not say | 7 | 8 | 20 720 | |
| I prefer local shops and services | Completely agree | 27 | 38 | 98 420 |
| Partially agree | 57 | 56 | 145 040 | |
| Partially disagree | 13 | 5 | 12 950 | |
| Completely disagree | 2 | 1 | 2 590 | |
| Can not say | 1 | 0 | 0 | |
| In my opinion, money is for consumption and not for saving | Completely agree | 5 | 4 | 10 360 |
| Partially agree | 36 | 38 | 98 420 | |
| Partially disagree | 46 | 42 | 108 780 | |
| Completely disagree | 11 | 14 | 36 260 | |
| Can not say | 2 | 2 | 5 180 | |
| I often take advantage of discount and campaign prices in my purchases | Completely agree | 35 | 32 | 82 880 |
| Partially agree | 51 | 57 | 147 630 | |
| Partially disagree | 11 | 9 | 23 310 | |
| Completely disagree | 3 | 2 | 5 180 | |
| Can not say | 1 | 1 | 2 590 | |
| I want to see advertising targeted to me based on my online behavior | Completely agree | 4 | 4 | 10 360 |
| Partially agree | 26 | 22 | 56 980 | |
| Partially disagree | 32 | 30 | 77 700 | |
| Completely disagree | 33 | 39 | 101 010 | |
| Can not say | 5 | 5 | 12 950 | |
| When I want a certain brand of product, the price doesn't matter | Completely agree | 8 | 9 | 23 310 |
| Partially agree | 31 | 32 | 82 880 | |
| Partially disagree | 38 | 35 | 90 650 | |
| Completely disagree | 22 | 22 | 56 980 | |
| Can not say | 1 | 1 | 2 590 | |
| I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) | Completely agree | 16 | 19 | 49 210 |
| Partially agree | 51 | 62 | 160 580 | |
| Partially disagree | 23 | 13 | 33 670 | |
| Completely disagree | 7 | 3 | 7 770 | |
| Can not say | 3 | 3 | 7 770 | |
| Ecology is an important purchase reason for me | Completely agree | 15 | 20 | 51 800 |
| Partially agree | 52 | 60 | 155 400 | |
| Partially disagree | 24 | 16 | 41 440 | |
| Completely disagree | 7 | 3 | 7 770 | |
| Can not say | 3 | 2 | 5 180 | |
| I prefer well-known brands | Completely agree | 11 | 10 | 25 900 |
| Partially agree | 56 | 52 | 134 680 | |
| Partially disagree | 24 | 27 | 69 930 | |
| Completely disagree | 6 | 7 | 18 130 | |
| Can not say | 2 | 4 | 10 360 | Source: NRS 2023 |
| Attitude towards advertising in different media channels | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Newspapers | Very positive | 13 | 14 | 36 260 |
| Quite positively | 64 | 68 | 176 120 | |
| Quite negatively | 15 | 15 | 38 850 | |
| Very negative | 3 | 1 | 2 590 | |
| Can not say | 4 | 3 | 7 770 | |
| Magazines | Very positive | 14 | 13 | 33 670 |
| Quite positively | 63 | 68 | 176 120 | |
| Quite negatively | 15 | 15 | 38 850 | |
| Very negative | 4 | 1 | 2 590 | |
| Can not say | 5 | 3 | 7 770 | |
| Free and local newspapers | Very positive | 25 | 26 | 67 340 |
| Quite positively | 57 | 61 | 157 990 | |
| Quite negatively | 10 | 8 | 20 720 | |
| Very negative | 3 | 1 | 2 590 | |
| Can not say | 5 | 3 | 7 770 | |
| Newspaper/Magazine websites or applications | Very positive | 7 | 5 | 12 950 |
| Quite positively | 47 | 41 | 106 190 | |
| Quite negatively | 28 | 27 | 69 930 | |
| Very negative | 9 | 8 | 20 720 | |
| Can not say | 8 | 18 | 46 620 | |
| Social media (Facebook, Instagram etc.) | Very positive | 5 | 2 | 5 180 |
| Quite positively | 35 | 28 | 72 520 | |
| Quite negatively | 32 | 33 | 85 470 | |
| Very negative | 15 | 12 | 31 080 | |
| Can not say | 12 | 25 | 64 750 | |
| Blogs | Very positive | 3 | 2 | 5 180 |
| Quite positively | 27 | 17 | 44 030 | |
| Quite negatively | 27 | 22 | 56 980 | |
| Very negative | 14 | 13 | 33 670 | |
| Can not say | 27 | 45 | 116 550 | |
| Newsletters to email | Very positive | 2 | 1 | 2 590 |
| Quite positively | 17 | 18 | 46 620 | |
| Quite negatively | 35 | 39 | 101 010 | |
| Very negative | 44 | 39 | 101 010 | |
| Can not say | 2 | 3 | 7 770 | |
| Other websites | Very positive | 3 | 2 | 5 180 |
| Quite positively | 40 | 28 | 72 520 | |
| Quite negatively | 34 | 36 | 93 240 | |
| Very negative | 12 | 15 | 38 850 | |
| Can not say | 10 | 18 | 46 620 | |
| Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) | Very positive | 8 | 6 | 15 540 |
| Quite positively | 48 | 45 | 116 550 | |
| Quite negatively | 28 | 34 | 88 060 | |
| Very negative | 12 | 13 | 33 670 | |
| Can not say | 3 | 2 | 5 180 | |
| Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) | Very positive | 5 | 2 | 5 180 |
| Quite positively | 36 | 28 | 72 520 | |
| Quite negatively | 34 | 40 | 103 600 | |
| Very negative | 19 | 18 | 46 620 | |
| Can not say | 6 | 11 | 28 490 | |
| Home delivered advertisements and catalogues | Very positive | 20 | 21 | 54 390 |
| Quite positively | 49 | 53 | 137 270 | |
| Quite negatively | 16 | 14 | 36 260 | |
| Very negative | 12 | 9 | 23 310 | |
| Can not say | 4 | 3 | 7 770 | |
| Out-of-home advertising | Very positive | 12 | 8 | 20 720 |
| Quite positively | 54 | 47 | 121 730 | |
| Quite negatively | 22 | 30 | 77 700 | |
| Very negative | 7 | 6 | 15 540 | |
| Can not say | 6 | 9 | 23 310 | Source: NRS 2023 |
| Reading device and advertising effect | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I relax and get inspired by magazines | Completely agree | 15 | 18 | 46 620 |
| Partially agree | 62 | 67 | 173 530 | |
| Partially disagree | 11 | 8 | 20 720 | |
| Completely disagree | 4 | 3 | 7 770 | |
| Can not say | 7 | 5 | 12 950 | |
| I experience pampering moments with magazines | Completely agree | 8 | 12 | 31 080 |
| Partially agree | 42 | 47 | 121 730 | |
| Partially disagree | 27 | 24 | 62 160 | |
| Completely disagree | 12 | 8 | 20 720 | |
| Can not say | 10 | 10 | 25 900 | |
| A professional magazine keeps me up to date on professional matters | Completely agree | 20 | 20 | 51 800 |
| Partially agree | 50 | 47 | 121 730 | |
| Partially disagree | 12 | 9 | 23 310 | |
| Completely disagree | 5 | 6 | 15 540 | |
| Can not say | 12 | 17 | 44 030 | |
| The industry specialty magazine provides information on my hobbies and interests | Completely agree | 31 | 31 | 80 290 |
| Partially agree | 50 | 48 | 124 320 | |
| Partially disagree | 7 | 8 | 20 720 | |
| Completely disagree | 3 | 3 | 7 770 | |
| Can not say | 9 | 10 | 25 900 | |
| Finnish magazines offer reliable comparisons and tests | Completely agree | 14 | 15 | 38 850 |
| Partially agree | 54 | 56 | 145 040 | |
| Partially disagree | 15 | 11 | 28 490 | |
| Completely disagree | 3 | 2 | 5 180 | |
| Can not say | 14 | 15 | 38 850 | |
| Finnish magazines offer reliable product recommendations | Completely agree | 9 | 9 | 23 310 |
| Partially agree | 55 | 55 | 142 450 | |
| Partially disagree | 18 | 19 | 49 210 | |
| Completely disagree | 3 | 2 | 5 180 | |
| Can not say | 15 | 15 | 38 850 | |
| Finnish magazines are of high quality | Completely agree | 21 | 24 | 62 160 |
| Partially agree | 60 | 65 | 168 350 | |
| Partially disagree | 10 | 5 | 12 950 | |
| Completely disagree | 2 | 1 | 2 590 | |
| Can not say | 7 | 4 | 10 360 | |
| I follow important magazines on social media | Completely agree | 7 | 5 | 12 950 |
| Partially agree | 25 | 23 | 59 570 | |
| Partially disagree | 25 | 21 | 54 390 | |
| Completely disagree | 35 | 41 | 106 190 | |
| Can not say | 8 | 11 | 28 490 | |
| I read important magazines from cover to cover | Completely agree | 18 | 26 | 67 340 |
| Partially agree | 34 | 40 | 103 600 | |
| Partially disagree | 28 | 21 | 54 390 | |
| Completely disagree | 15 | 9 | 23 310 | |
| Can not say | 5 | 3 | 7 770 | |
| Ads are part of the content of the magazine | Completely agree | 10 | 10 | 25 900 |
| Partially agree | 54 | 55 | 142 450 | |
| Partially disagree | 24 | 26 | 67 340 | |
| Completely disagree | 7 | 6 | 15 540 | |
| Can not say | 5 | 3 | 7 770 | |
| Ads in magazines make new things familiar | Completely agree | 11 | 13 | 33 670 |
| Partially agree | 56 | 58 | 150 220 | |
| Partially disagree | 21 | 18 | 46 620 | |
| Completely disagree | 7 | 6 | 15 540 | |
| Can not say | 6 | 4 | 10 360 | |
| I have applied for additional information about the journal advertised product, eg. Online | Completely agree | 13 | 14 | 36 260 |
| Partially agree | 39 | 35 | 90 650 | |
| Partially disagree | 24 | 23 | 59 570 | |
| Completely disagree | 18 | 23 | 59 570 | |
| Can not say | 6 | 6 | 15 540 | |
| I have purchased products based on the ad in magazine | Completely agree | 10 | 11 | 28 490 |
| Partially agree | 36 | 40 | 103 600 | |
| Partially disagree | 27 | 24 | 62 160 | |
| Completely disagree | 22 | 22 | 56 980 | |
| Can not say | 6 | 3 | 7 770 | |
| I'm trying out tips or guidelines (like recipes) in magazine ads | Completely agree | 13 | 15 | 38 850 |
| Partially agree | 47 | 52 | 134 680 | |
| Partially disagree | 22 | 19 | 49 210 | |
| Completely disagree | 13 | 10 | 25 900 | |
| Can not say | 4 | 3 | 7 770 | |
| I'm experimenting with product samples in magazines (like food or cosmetics) | Completely agree | 9 | 11 | 28 490 |
| Partially agree | 30 | 37 | 95 830 | |
| Partially disagree | 28 | 26 | 67 340 | |
| Completely disagree | 27 | 20 | 51 800 | |
| Can not say | 6 | 6 | 15 540 | |
| I rely on product recommendations from bloggers and tubers | Completely agree | 2 | 1 | 2 590 |
| Partially agree | 19 | 9 | 23 310 | |
| Partially disagree | 33 | 28 | 72 520 | |
| Completely disagree | 33 | 43 | 111 370 | |
| Can not say | 14 | 20 | 51 800 | Source: NRS 2023 |
| Use of information sources during the purchase process | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Information sources, cars and car purchase | Print magazines | 11 | 14 | 36 260 |
| Newspapers | 14 | 24 | 62 160 | |
| Magazine websites | 7 | 5 | 12 950 | |
| Newspaper websites | 7 | 6 | 15 540 | |
| Blogs | 2 | 0 | 0 | |
| Social media | 12 | 5 | 12 950 | |
| Other websites | 42 | 28 | 72 520 | |
| Television | 10 | 9 | 23 310 | |
| Radio | 1 | 1 | 2 590 | |
| Direct mail | 10 | 14 | 36 260 | |
| None of these | 40 | 45 | 116 550 | |
| Information sources, consumer electronics and information technology | Print magazines | 15 | 20 | 51 800 |
| Newspapers | 19 | 32 | 82 880 | |
| Magazine websites | 10 | 7 | 18 130 | |
| Newspaper websites | 9 | 8 | 20 720 | |
| Blogs | 5 | 1 | 2 590 | |
| Social media | 23 | 9 | 23 310 | |
| Other websites | 50 | 33 | 85 470 | |
| Television | 17 | 17 | 44 030 | |
| Radio | 3 | 1 | 2 590 | |
| Direct mail | 36 | 47 | 121 730 | |
| None of these | 16 | 18 | 46 620 | |
| Information sources, beauty care and cosmetics | Print magazines | 18 | 33 | 85 470 |
| Newspapers | 8 | 16 | 41 440 | |
| Magazine websites | 9 | 10 | 25 900 | |
| Newspaper websites | 5 | 6 | 15 540 | |
| Blogs | 8 | 3 | 7 770 | |
| Social media | 25 | 12 | 31 080 | |
| Other websites | 16 | 12 | 31 080 | |
| Television | 12 | 16 | 41 440 | |
| Radio | 2 | 1 | 2 590 | |
| Direct mail | 16 | 27 | 69 930 | |
| None of these | 47 | 38 | 98 420 | |
| Information sources, travel | Print magazines | 17 | 26 | 67 340 |
| Newspapers | 15 | 28 | 72 520 | |
| Magazine websites | 10 | 9 | 23 310 | |
| Newspaper websites | 9 | 8 | 20 720 | |
| Blogs | 10 | 3 | 7 770 | |
| Social media | 31 | 16 | 41 440 | |
| Other websites | 48 | 39 | 101 010 | |
| Television | 16 | 18 | 46 620 | |
| Radio | 3 | 2 | 5 180 | |
| Direct mail | 10 | 17 | 44 030 | |
| None of these | 29 | 29 | 75 110 | |
| Information sources, style and fashion | Print magazines | 24 | 43 | 111 370 |
| Newspapers | 14 | 26 | 67 340 | |
| Magazine websites | 12 | 12 | 31 080 | |
| Newspaper websites | 7 | 7 | 18 130 | |
| Blogs | 9 | 2 | 5 180 | |
| Social media | 32 | 16 | 41 440 | |
| Other websites | 34 | 26 | 67 340 | |
| Television | 17 | 17 | 44 030 | |
| Radio | 1 | 1 | 2 590 | |
| Direct mail | 25 | 36 | 93 240 | |
| None of these | 30 | 21 | 54 390 | |
| Information sources, building and renovating | Print magazines | 20 | 28 | 72 520 |
| Newspapers | 16 | 28 | 72 520 | |
| Magazine websites | 9 | 9 | 23 310 | |
| Newspaper websites | 7 | 6 | 15 540 | |
| Blogs | 6 | 2 | 5 180 | |
| Social media | 20 | 9 | 23 310 | |
| Other websites | 33 | 22 | 56 980 | |
| Television | 18 | 18 | 46 620 | |
| Radio | 2 | 1 | 2 590 | |
| Direct mail | 28 | 35 | 90 650 | |
| None of these | 32 | 34 | 88 060 | |
| Information sources, food, cooking and baking | Print magazines | 37 | 51 | 132 090 |
| Newspapers | 28 | 46 | 119 140 | |
| Magazine websites | 20 | 16 | 41 440 | |
| Newspaper websites | 17 | 16 | 41 440 | |
| Blogs | 14 | 5 | 12 950 | |
| Social media | 38 | 20 | 51 800 | |
| Other websites | 34 | 23 | 59 570 | |
| Television | 28 | 30 | 77 700 | |
| Radio | 6 | 3 | 7 770 | |
| Direct mail | 26 | 36 | 93 240 | |
| None of these | 13 | 11 | 28 490 | |
| Information sources, eyeglasses, contact lenses or sunglasses | Print magazines | 7 | 12 | 31 080 |
| Newspapers | 12 | 23 | 59 570 | |
| Magazine websites | 3 | 4 | 10 360 | |
| Newspaper websites | 5 | 7 | 18 130 | |
| Blogs | 1 | 0 | 0 | |
| Social media | 10 | 7 | 18 130 | |
| Other websites | 24 | 19 | 49 210 | |
| Television | 11 | 11 | 28 490 | |
| Radio | 2 | 1 | 2 590 | |
| Direct mail | 17 | 24 | 62 160 | |
| None of these | 52 | 46 | 119 140 | |
| Information sources, decorating and furniture purchases | Print magazines | 24 | 35 | 90 650 |
| Newspapers | 16 | 26 | 67 340 | |
| Magazine websites | 11 | 10 | 25 900 | |
| Newspaper websites | 7 | 7 | 18 130 | |
| Blogs | 8 | 2 | 5 180 | |
| Social media | 26 | 11 | 28 490 | |
| Other websites | 31 | 21 | 54 390 | |
| Television | 18 | 18 | 46 620 | |
| Radio | 1 | 1 | 2 590 | |
| Direct mail | 30 | 39 | 101 010 | |
| None of these | 27 | 25 | 64 750 | |
| Information sources, saving and investing | Print magazines | 9 | 10 | 25 900 |
| Newspapers | 10 | 16 | 41 440 | |
| Magazine websites | 6 | 4 | 10 360 | |
| Newspaper websites | 9 | 7 | 18 130 | |
| Blogs | 6 | 2 | 5 180 | |
| Social media | 16 | 6 | 15 540 | |
| Other websites | 30 | 19 | 49 210 | |
| Television | 6 | 7 | 18 130 | |
| Radio | 3 | 2 | 5 180 | |
| Direct mail | 3 | 5 | 12 950 | |
| None of these | 49 | 59 | 152 810 | |
| Information sources, health and wellbeing products / services | Print magazines | 14 | 24 | 62 160 |
| Newspapers | 15 | 27 | 69 930 | |
| Magazine websites | 7 | 8 | 20 720 | |
| Newspaper websites | 6 | 7 | 18 130 | |
| Blogs | 5 | 2 | 5 180 | |
| Social media | 21 | 15 | 38 850 | |
| Other websites | 37 | 28 | 72 520 | |
| Television | 12 | 14 | 36 260 | |
| Radio | 2 | 2 | 5 180 | |
| Direct mail | 17 | 25 | 64 750 | |
| None of these | 38 | 33 | 85 470 | |
| Information sources, purchase of sportswear, -footwear or -equipment | Print magazines | 12 | 18 | 46 620 |
| Newspapers | 19 | 33 | 85 470 | |
| Magazine websites | 7 | 6 | 15 540 | |
| Newspaper websites | 8 | 9 | 23 310 | |
| Blogs | 5 | 1 | 2 590 | |
| Social media | 22 | 11 | 28 490 | |
| Other websites | 41 | 26 | 67 340 | |
| Television | 13 | 11 | 28 490 | |
| Radio | 1 | 0 | 0 | |
| Direct mail | 31 | 40 | 103 600 | |
| None of these | 29 | 29 | 75 110 | Source: NRS 2023 |
| Buyer profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Interests | Cars, motor vehicles | 26 | 16 | 41 440 |
| Well-being and health | 53 | 71 | 183 890 | |
| Charity work | 14 | 17 | 44 030 | |
| Self development | 32 | 27 | 69 930 | |
| Celebrities | 15 | 16 | 41 440 | |
| Fishing | 17 | 13 | 33 670 | |
| Beauty care and cosmetics | 16 | 15 | 38 850 | |
| Literature | 27 | 43 | 111 370 | |
| Domestic and foreign news | 55 | 60 | 155 400 | |
| Domestic travel | 34 | 36 | 93 240 | |
| Culture | 32 | 41 | 106 190 | |
| Crafts | 26 | 37 | 95 830 | |
| Nature and going outdoor | 53 | 60 | 155 400 | |
| Hunting | 10 | 7 | 18 130 | |
| Style and fashion | 22 | 24 | 62 160 | |
| Music and concerts | 35 | 36 | 93 240 | |
| Going on summer cottage | 30 | 30 | 77 700 | |
| Local affairs | 56 | 69 | 178 710 | |
| Computer/console/mobile playing | 16 | 5 | 12 950 | |
| Politics | 40 | 39 | 101 010 | |
| Gardening and plants | 33 | 52 | 134 680 | |
| Building and renovating | 39 | 33 | 85 470 | |
| Food and drink | 40 | 45 | 116 550 | |
| Cooking, baking, recipes | 40 | 50 | 129 500 | |
| Investment | 23 | 17 | 44 030 | |
| Decorating | 31 | 38 | 98 420 | |
| Economic and finances | 36 | 35 | 90 650 | |
| Travelling abroad | 36 | 32 | 82 880 | |
| Sports, exercising | 46 | 36 | 93 240 | |
| Sailing, boating | 11 | 6 | 15 540 | |
| Consumer electronics and information technology | 23 | 9 | 23 310 | |
| Environmental matters | 33 | 35 | 90 650 | |
| None of the above | 0 | 1 | 2 590 | |
| Purchases made and planned | ||||
| Planned acquisitions in the househould over the next 2 years | Building a house | 3 | 1 | 2 590 |
| Buying an apartment | 11 | 6 | 15 540 | |
| Home renovation | 29 | 23 | 59 570 | |
| Buying a car | 25 | 13 | 33 670 | |
| Buying a boat | 3 | 2 | 5 180 | |
| None of these | 50 | 64 | 165 760 | |
| Purchases in the last 12 months | Furniture and furnishings | 42 | 31 | 80 290 |
| Repair and construction products | 40 | 34 | 88 060 | |
| Domestic appliances | 39 | 43 | 111 370 | |
| Electronics or IT products | 50 | 37 | 95 830 | |
| Cars | 18 | 12 | 31 080 | |
| Clothing and footwear | 82 | 82 | 212 380 | |
| Eyeglasses, contact lenses or sunglasses | 35 | 39 | 101 010 | |
| Sports clothing, footwear or equipment | 60 | 47 | 121 730 | |
| Saving or investing products or services | 26 | 18 | 46 620 | |
| Cosmetics and beauty products | 45 | 50 | 129 500 | |
| Mobile phones | 31 | 27 | 69 930 | |
| Travels | 37 | 33 | 85 470 | |
| Products and services for health and well-being | 58 | 67 | 173 530 | |
| None of the above | 2 | 2 | 5 180 | |
| Intentions to purchase within 12 months | Furniture and furnishings | 29 | 17 | 44 030 |
| Repair and construction products | 36 | 31 | 80 290 | |
| Domestic appliances | 20 | 18 | 46 620 | |
| Electronics or IT products | 28 | 15 | 38 850 | |
| Cars | 14 | 8 | 20 720 | |
| Clothing and footwear | 65 | 60 | 155 400 | |
| Eyeglasses, contact lenses or sunglasses | 27 | 36 | 93 240 | |
| Sports clothing, footwear or equipment | 43 | 30 | 77 700 | |
| Saving or investing products or services | 22 | 15 | 38 850 | |
| Cosmetics and beauty products | 36 | 38 | 98 420 | |
| Mobile phones | 16 | 13 | 33 670 | |
| Travels | 41 | 35 | 90 650 | |
| Products and services for health and well-being | 46 | 54 | 139 860 | |
| None of the above | 7 | 6 | 15 540 | |
| Will consider switching over the next 12 months | Bank | 7 | 5 | 12 950 |
| Insurance company | 10 | 4 | 10 360 | |
| electric company | 18 | 12 | 31 080 | |
| Internet Connection | 8 | 5 | 12 950 | |
| Phone-subscription | 12 | 9 | 23 310 | |
| None of the above | 47 | 56 | 145 040 | |
| Can not say | 19 | 21 | 54 390 | |
| Uses of extra money | Magazines, books, movies | 17 | 19 | 49 210 |
| Eating, drinking, partying in a restaurant | 32 | 19 | 49 210 | |
| Exercise hobbies and equipment | 26 | 15 | 38 850 | |
| Cultural events (e.g. concerts, theater, festivals) | 33 | 41 | 106 190 | |
| Renovation, decoration | 25 | 25 | 64 750 | |
| Health services and one's own well-being | 21 | 32 | 82 880 | |
| Travelling | 40 | 41 | 106 190 | |
| Entertainment electronics and information technology equipment, mobile phones | 16 | 5 | 12 950 | |
| Clothes, shoes and bags | 23 | 15 | 38 850 | |
| Home services (cleaning and other housekeeping services) | 6 | 12 | 31 080 | |
| Car, boat, motorcycle | 13 | 6 | 15 540 | |
| Cosmetics and beauty care | 10 | 8 | 20 720 | |
| Saving, investing | 46 | 39 | 101 010 | |
| Other | 8 | 9 | 23 310 | |
| There is no extra money after mandatory expenses | 8 | 8 | 20 720 | |
| Can not say | 3 | 3 | 7 770 | Source: NRS 2023 |
Online & social media
Magazine website
Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM
The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.
Some channels and Followers May 2024
Contact info
Media sales
- Sanoma Media Finland Oy
- Martinkyläntie 9 A, 4. krs.
- 01770 Vantaa
- yrityspalvelu@sanoma.fi
- www.sanoma.fi
- Mediamyynti Sanoma B2B
- yrityspalvelu@sanoma.fi
Media
Publisher
- Sanoma Media Finland Oy
Publisher
- Sanoma Media Finland Oy
Vastaava päätoimittaja
- Minna McGill
Address
- Töölönlahdenkatu2
- 00100 Helsinki
Postal address
- PL 20
- 00089 Sanoma
Phone
- +358 9 1201
- et-lehti@sanoma.com